Training Example: Undisclosed Location (UNLO) – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H2] Great ideas can come from anywhere.
[H2] Strategy. Branding. Design. Anywhere.
Undisclosed Location (UNLO) is a marketing services firm providing advertising & communications around collaboration technologies that allow us to work with the best & the brightest professionals regardless of where they are.

Operating virtually since 2009.Featured Work/   Wine
Brands
Packaging
B2B
Video
Women and Children
Client List/Clients
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Capabilities/CapabilitiesWe have helped to create, shape and manage some of the world's most valuable brands. We also believe in entrepreneurs and have helped young companies and smaller organizations grow.
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Strategy“Everyone on this team wants in on racing to the heart of the problem, no matter their skillset. This is where it all starts. When you define the problem and size it up to the competition, you see the opportunity. Then, and only then, can you figure out what the path to success and profitability looks like.”
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Branding“In Groundswell, Charlene Li and Josh Bernoff say that 'your brand is whatever your customers say it is'. That’s right. But add to that notion…‘build your brand with fresh ideas that come from unexpected places’. That’s what must happen to create value today while you set course for the long haul in business. That’s the brand work we truly love to do.”
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Design“Functional and original design is at the heart of everything that we do. From the first time I smelled magic makers to the newest digital solution, I have always loved great work and well-crafted ideas that are outside of the category box.”
​- Barbara Gorder
[H2] Looking for a creative partner?
[H2] Let’s talk today.
Contact UsWho we are/Team
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[H2] Barbara Gorder

Barbara Gorder is the President of Undisclosed Location, a national consulting firm. She helps her clients build successful business strategies and creative marketing plans by building bespoke, experienced teams from around the US for clients.

After she graduated from Northwestern University, Barbara began her career in Chicago at Leo Burnett and DDB, creating fully integrated advertising campaigns for General Mills, Maybelline, Hallmark, General Motors, P&G, and Reebok. She has won many awards across a wide variety of consumer categories: ADDYs, One Show Gold Pencils, Mobius Awards, D&AD, Effie Awards, GM Launch of the Year (2X), a Cannes Gold Lion, and a Coty Award.

Her clients range from start-ups to Public Companies--Tech to CPG. They include Purple Wine Group, Constellation, and Aetna, among many others. She enjoys giving back by working for local 501C3s like Audubon Canyon Ranch and Caritas Village in Sonoma County.

Barbara lives on Sonoma Mountain and has worked as Keynote Chair of the DTC Wine Symposium since 2010. She has brought nationally recognized speakers to the largest wine marketing conference in the US. The DTC Steering Committee has built a $4B sales Channel for US wineries in the last 13 years, raised $2M for Free the Grapes, and grown DTC shipping from 17 to 47 States.
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[H2] Rachel Kligerman
and Kevin Gilbert

Insights Straight Up is a market research company founded and formed in 2011 by Rachel Kligerman and Kevin Gilbert, working from both Chicago and Sonoma. Together and apart, they have mastered the art and science of marketing and strategy, leading and conducting brand strategy, consumer insights, advertising, and communication research. As a team, they have worked together with Barbara Gorder and Karen Roche across several clients to problem-solve, conduct research, and provide business-building vision.

Rachel Kligerman worked at Leo Burnett for 24 years as Senior Vice President before leaving to start Insights Straight Up as an experienced moderator and qualitative researcher. She has worked on Kellogg’s, Nestle, United Distillers, and Tropicana, to name a few. Rachel has an MBA from Boston University and studied Comparative Literature at Smith College. A lover of the arts and culture, Rachel has served on the board of the Redmoon Theater and is a long-time member of the Art Institute of Chicago, the Chicago Botanical Garden, and Jack London State Park. She has recently been obsessed with making the perfect sablé cookies.

Kevin Gilbert has worked at leading agencies for over 20 years, most recently at Edelman, the world’s largest PR agency, as Senior Vice President. Before that, Kevin was Chief Strategy Officer at Trisect, and he originally started his career at Leo Burnett. He has worked across a wide range of consumer, food, and service brands, including Kellogg’s, Diageo/Guinness, McDonald’s, Dairy Management, Miller Lite, and many more. Kevin is also a psychologist with a Ph.D. in Social Psychology from Loyola University and has researched and written about the formation and change of consumer attitudes and personal values.
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[H2] Brian Baker
Brian Baker is the founder of Cultivar Marketing, a versatile sales and marketing agency specializing in the beverage alcohol industry. Cultivar Marketing offers a comprehensive range of services tailored to meet the unique needs of this dynamic sector, with a focus on sales and marketing. Cultivar Marketing excels in three key channels: distributor sales and management, direct-to-consumer (DTC) strategies and operations, and export ventures. Additionally, Brian has practiced in-- and has expertise in-- Beverage Alcohol licensing and compliance.

Brian's professional background is deeply rooted in traditional brand marketing, with a strong emphasis on driving direct-to-consumer sales, leveraging cutting-edge CRM technologies, and conducting insightful market research.

Over the course of his career, Brian has held influential positions within the Beverage Alcohol Industry. He served as the Chief Marketing Officer of Copalli Spirits, General Manager of Mayacamas Vineyards in Napa Valley, and Vice President of Sales and Marketing at Chateau Montelena Winery.

His journey into the wine business began in 2004 when he assumed the role of Vice President of Consumer Relationship Management at Jackson Family Wines. This pioneering position made him one of the first CRM (DTC) executives in a multi-brand wine company in the United States.

In addition to his professional achievements, Brian has actively contributed to the wine industry as a respected judge. He served 25 years as a judge on the SF International Wine Competition and five years with the SF World Spirits Competition.

Brian is a sommelier and holds a Certified Specialist of Wine (CSW) credential. He is a graduate of the University of Southern California.
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[H2] Warren Lam
Warren is an award-winning Writer/Producer/Director & Editor with 20+ years working in both advertising and entertainment. Starting as a copywriter at ad agencies like Leo Burnett and DDB Needham, he worked on categories from automotive to athletic shoes. Always curious and adventurous, Warren was an early adopter of new technology in both content and production. He has self-produced multiple projects, starting with the digital web series “The Wendy Channel.”

He has edited numerous unscripted reality shows, documentaries and developed original IP with producers and production companies. His screenplays placed in the Nicholl Fellowship and the Austin Film Festival, two of the most prestigious contests for writing excellence.

Warren’s content company “Creative Fugitives” helps create, produce, and support brands and small agencies for their digital and social media content. He has partnered with Undisclosed Location across multiple wine brands and wine e-commerce companies to create advertising and videos.
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[H2] Lane Soelberg
Lane Soelberg is a seasoned executive with over two decades of experience in marketing and business development, specializing in managing over $1 billion in linear TV and OTT/CTV campaigns for Fortune 100 clients like General Motors, Seven-Up, Pillsbury, Microsoft, and Intel, as well as small to medium-sized businesses focusing on local OTT/CTV targeting and measurement.

Currently serving as the SVP of Global Network & AdOps at Super League Gaming, Soelberg is a dynamic and visionary leader driving innovation, growth, and transformation across technology, advertising, and digital media sectors. His strategic expertise in campaign execution, advertising operations, and investor relations has been instrumental in positioning Super League Gaming as an industry leader.

With a strong entrepreneurial spirit, Soelberg also serves as a board advisor to Maslo.ai, contributing to advancements in voice-based UI/AI technologies. His impactful leadership roles at Experian and XPRIZE further demonstrate his ability to enhance collaboration and drive performance metrics and brand initiatives effectively.
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[H2] Mike Zitt
Mike, a CPG designer with 20+ years of experience is passionate about creating innovative and visually appealing packaging designs that capture the attention of consumers. He has a deep understanding of the CPG industry and the unique challenges and opportunities that it presents.

In his early career, Mike worked as a Designer for Leo Burnett in Chicago where he gained experience in designing a variety of marketing materials, including print ads, billboards, and websites.

Mike has since worked on a wide range of projects for some of the world's leading brands. He has a proven track record of success in creating designs that have helped to increase sales and boost brand awareness.

Mike's work is characterized by its clean, modern aesthetic and its focus on user-friendly design. He is also known for his ability to think outside the box and come up with creative and innovative solutions.

In addition to his design work, Mike lives in a remote area outside St. Louis and enjoys hiking, camping, and fishing the river on his property.

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[H2] Chateau Montelena
Chateau Montelena is one of the most beautiful and storied wineries in Napa Valley, California.

Owned by the Barrett Family and one of the winners of the fabled 1976 Judgement of Paris, it has also been the subject of a major motion picture, Bottle Shock. UNLO had the opportunity to help them celebrate and leverage their 40th Anniversary of the Judgement of Paris through an intensive year-long print and digital campaign.Assignment: Brand Strategy and Creative Development, Audience Segmentation, DTC Social, Collateral, Video content, Series development, PR
[H1] Ad Development
Our team worked closely with the Chateau Montelena VP of Sales and Marketing, Brian Baker, to create great work that got noticed. We honored the Chateau Montelena Chardonnay and the Judgement of Paris with a typography-driven concept ad. Their amazing estate cabernet was featured with Bo Barrett’s hands and the effluvial dirt that makes Chateau Montelena such special terroir.
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[H1] White Paper
One of the key winery DTC communication points in 2017 was to highlight all the green initiatives Chateau Montelena was invested in. We created a digital promotion and DTC white paper for consumers who frequently asked how they were making their winemaking practice greener.
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Additional Featured Work/Next Case Study
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/SommSelect
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/eCellar
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/Bon Vivant

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[H2] WavHello
WavHello is a revolutionary juvenile products company based in Los Angeles, CA. UNLO served initially as a consultant on packaging products. As the company grew and developed their product offerings and their distribution strategy Barbara Gorder served as their contract CMO, hired a local team in LA to do PR, Social Media and digital product development. We created a DTC marketing plan that encompassed their first national TV buy and expansion into Canada and the UK for distribution.Assignment: Packaging, Social Media programming + partnerships, Influencer Campaigns, DTC Video advertising and content development, new product development.
[H1] Video
[H3] WavHello + SoundBub video
Play Video
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ShareFacebookTwitterPinterestTumblrCopy LinkLink CopiedSearch videosSearch video...
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[H1] Packaging
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[H1] Website
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[H1] Ads
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[H1] Booklet
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[H1] Tradeshow
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[H1] Sales Sheets
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[H1] In Store
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[H1] Social Media
Results: Year over year we drove 134% and 167% during key sales periods for Holiday and Mother’s Day. We partnered with mom influencers to produce “20 Weeks to Bliss” fitness programming for pregnant moms and “Body After Baby” a DTC program for at home workouts for moms. These programs received PR and produced results for the brand.
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[H1] Branded Content +
Product Development
UNLO designed and produced children’s books that would be part of the VoiceShare App. Books could be read out loud by family and friends in distant places to little ones.
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Additional Featured Work/Next Case Study
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/Childrens Museum
of Sonoma County
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/DTC Wine Symposium
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/SysDig

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[H2] Sysdig
Sysdig is an engineering company based in Berkeley, CA that creates tools and infrastructure monitoring systems in the Cloud. Our project was to prepare them for an AWS conference with business materials, a tradeshow booth, and merchandise. Assignment: Logo development, website, business materials, tradeshow booth + merchandise design
[H1] Logo Development
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[H1] Website
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[H1] Tradeshow
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Additional Featured Work/Next Case Study
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/Olivos
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/DTC Wine Symposium
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/CityPads