Industry Context — Common BS Fingerprints in Media, News & Publishing
Generic Claims:
trusted news source, unbiased reporting, the truth, delivered, journalism that matters…
Red Flags:
no named editorial staff, sponsored content without clear labelling, no corrections or complaints policy, ownership and funding not disclosed…
Semantic Drift Patterns:
claims editorial independence but content is sponsored, claims fact-checked but no corrections policy visible, homepage says investigative but content is aggregated wire stories, claims community voice but no local reporting staff…
Proof Expectations:
named journalists and editorial staff, published editorial standards and ethics code, corrections and complaints policy, ownership and funding transparency…
FollowFollow.com
(https://followfollow.com) 📸 Data Snapshot: May 30, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE FollowFollow.com | Rangers News (https://followfollow.com)
Title
FollowFollow.com | Rangers News
H2 Forward Thinking – A Rough Guide To Lawrence Shankland
H2 An Unfond Farewell
H2 The FollowFollow.com Weekly Quiz
H2 It Happened This Week – 15th May
H2 Glad It’s Over – Rangers 1-2 Hibernian
H2 Time to say Goodbye!
H2 The 1991 Title Decider – Hateley’s Header et al – 35 years ago
H2 The FF.com Friday Preview – Celtic and Hibs
H2 The Follow Follow Weekly Quiz
H2 The Follow Follow Weekly Preview – 1st May
NAV_HEADER_HEADING_REPEATED_BODY Category: News | FollowFollow.com (https://followfollow.com/category/news/)
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H2 Forward Thinking – A Rough Guide To Lawrence Shankland
H2 An Unfond Farewell
H2 The FollowFollow.com Weekly Quiz
H2 It Happened This Week – 15th May
H2 Glad It’s Over – Rangers 1-2 Hibernian
H2 Time to say Goodbye!
H2 The 1991 Title Decider – Hateley’s Header et al – 35 years ago
H2 The FF.com Friday Preview – Celtic and Hibs
H2 The Follow Follow Weekly Quiz
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HEADING_REPEATED_BODY Author: Follow Follow | FollowFollow.com (https://followfollow.com/author/mdingwall/)
Title
Author: Follow Follow | FollowFollow.com
H1 Follow Follow
H2 Forward Thinking – A Rough Guide To Lawrence Shankland
H2 An Unfond Farewell
H2 The FollowFollow.com Weekly Quiz
H2 It Happened This Week – 15th May
H2 Glad It’s Over – Rangers 1-2 Hibernian
H2 Time to say Goodbye!
H2 The 1991 Title Decider – Hateley’s Header et al – 35 years ago
H2 The FF.com Friday Preview – Celtic and Hibs
H2 It Happened This Week – 8th May
H2 The Follow Follow Weekly Quiz
HEADING_REPEATED_BODY Forward Thinking – A Rough Guide To Lawrence Shankland | FollowFollow.com (https://followfollow.com/forward-thinking-a-rough-guide-to-lawrence-shankland/)
Title
Forward Thinking – A Rough Guide To Lawrence Shankland | FollowFollow.com
Meta
By Alistair Aird Season 2025/26 ended miserably for those with blue noses. It was another tale of missed opportunities, of lessons that hadn’t been learned.
H1 Forward Thinking – A Rough Guide To Lawrence Shankland
H2 Most Read on FollowFollow.com
H3 An Unfond Farewell
H3 Glad It's Over – Rangers 1-2 Hibernian
H3 Leave a comment Cancel reply
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://followfollow.com) FollowFollow.com | Rangers News
[IMG: Image for Forward Thinking – A Rough Guide To Lawrence Shankland] News [H2] Forward Thinking – A Rough Guide To Lawrence Shankland Follow Follow | 3 days ago [IMG: Image for An Unfond Farewell] News [H2] An Unfond Farewell Follow Follow | 2 weeks ago [IMG: Image for The FollowFollow.com Weekly Quiz] News [H2] The FollowFollow.com Weekly Quiz Follow Follow | 2 weeks ago [IMG: Image for It Happened This Week – 15th May] News [H2] It Happened This Week – 15th May Follow Follow | 2 weeks ago [IMG: Image for Glad It’s Over – Rangers 1-2 Hibernian] News [H2] Glad It’s Over – Rangers 1-2 Hibernian Follow Follow | 2 weeks ago [IMG: Image for Time to say Goodbye!] News [H2] Time to say Goodbye! Follow Follow | 2 weeks ago [IMG: Image for The 1991 Title Decider – Hateley’s Header et al – 35 years ago] News [H2] The 1991 Title Decider – Hateley’s Header et al – 35 years ago Follow Follow | 3 weeks ago [IMG: Image for The FF.com Friday Preview – Celtic and Hibs] News [H2] The FF.com Friday Preview – Celtic and Hibs Follow Follow | 3 weeks ago [IMG: Image for The Follow Follow Weekly Quiz] News [H2] The Follow Follow Weekly Quiz Follow Follow | 3 weeks ago [IMG: Image for The Follow Follow Weekly Preview – 1st May] News [H2] The Follow Follow Weekly Preview – 1st May Follow Follow | 4 weeks ago Read more
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SUB-PAGE (https://followfollow.com/category/news/) Category: News | FollowFollow.com
[H1] News [IMG: Image for Forward Thinking – A Rough Guide To Lawrence Shankland] News [H2] Forward Thinking – A Rough Guide To Lawrence Shankland Follow Follow | 3 days ago [IMG: Image for An Unfond Farewell] News [H2] An Unfond Farewell Follow Follow | 2 weeks ago [IMG: Image for The FollowFollow.com Weekly Quiz] News [H2] The FollowFollow.com Weekly Quiz Follow Follow | 2 weeks ago [IMG: Image for It Happened This Week – 15th May] News [H2] It Happened This Week – 15th May Follow Follow | 2 weeks ago [IMG: Image for Glad It’s Over – Rangers 1-2 Hibernian] News [H2] Glad It’s Over – Rangers 1-2 Hibernian Follow Follow | 2 weeks ago [IMG: Image for Time to say Goodbye!] News [H2] Time to say Goodbye! Follow Follow | 2 weeks ago [IMG: Image for The 1991 Title Decider – Hateley’s Header et al – 35 years ago] News [H2] The 1991 Title Decider – Hateley’s Header et al – 35 years ago Follow Follow | 3 weeks ago [IMG: Image for The FF.com Friday Preview – Celtic and Hibs] News [H2] The FF.com Friday Preview – Celtic and Hibs Follow Follow | 3 weeks ago [IMG: Image for The Follow Follow Weekly Quiz] News [H2] The Follow Follow Weekly Quiz Follow Follow | 3 weeks ago [IMG: Image for The Follow Follow Weekly Preview – 1st May] News [H2] The Follow Follow Weekly Preview – 1st May Follow Follow | 4 weeks ago 1 2 … 93 [IMG: Next page]
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SUB-PAGE (https://followfollow.com/author/mdingwall/) Author: Follow Follow | FollowFollow.com
[H1] Follow Follow [IMG: Image for Forward Thinking – A Rough Guide To Lawrence Shankland] News [H2] Forward Thinking – A Rough Guide To Lawrence Shankland Follow Follow | 3 days ago [IMG: Image for An Unfond Farewell] News [H2] An Unfond Farewell Follow Follow | 2 weeks ago [IMG: Image for The FollowFollow.com Weekly Quiz] News [H2] The FollowFollow.com Weekly Quiz Follow Follow | 2 weeks ago [IMG: Image for It Happened This Week – 15th May] News [H2] It Happened This Week – 15th May Follow Follow | 2 weeks ago [IMG: Image for Glad It’s Over – Rangers 1-2 Hibernian] News [H2] Glad It’s Over – Rangers 1-2 Hibernian Follow Follow | 2 weeks ago [IMG: Image for Time to say Goodbye!] News [H2] Time to say Goodbye! Follow Follow | 2 weeks ago [IMG: Image for The 1991 Title Decider – Hateley’s Header et al – 35 years ago] News [H2] The 1991 Title Decider – Hateley’s Header et al – 35 years ago Follow Follow | 3 weeks ago [IMG: Image for The FF.com Friday Preview – Celtic and Hibs] News [H2] The FF.com Friday Preview – Celtic and Hibs Follow Follow | 3 weeks ago [IMG: Image for It Happened This Week – 8th May] Other [H2] It Happened This Week – 8th May Follow Follow | 3 weeks ago [IMG: Image for The Follow Follow Weekly Quiz] News [H2] The Follow Follow Weekly Quiz Follow Follow | 3 weeks ago 1 2 … 89 [IMG: Next page]
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SUB-PAGE (https://followfollow.com/forward-thinking-a-rough-guide-to-lawrence-shankland/) Forward Thinking – A Rough Guide To Lawrence Shankland | FollowFollow.com
By Alistair Aird Season 2025/26 ended miserably for those with blue noses. It was another tale of missed opportunities, of lessons that hadn’t been learned. The same could be said about Lawrence Shankland too. For a few years now he’s been front and centre when debate has raged over who the next Rangers centre forward should be. Those doing the wheeling and dealing evidently felt a goalscoring number nine with a proven track record didn’t fit the bill. But after the short sightedness of Russell Martin, who felt acquiring Shankland as a free agent last summer didn’t represent good business, and the failure to bring Shankland on board when pushing for the title under Philippe Clement, common sense has finally prevailed. Hopefully this will be the first of many acquisitions of players who have more than a touch of tartan, individuals that know what our football club is all about and have the mentality, minerals and leadership qualities that are needed to carry the weight of one of the heaviest jerseys in the world game. But what do we know about our new recruit? Will his arrival result in a glut of goals and provide the attacking focal point we’ve sorely missed since the days of Alfredo Morelos and Jermain Defoe? Lawrence Shankland was born on 10 August 1995 and attended Bannerman High School in Ballieston. From there he took his first steps in football when he signed for Queens Park, making his first team debut in May 2012 when he replaced Owen Ronald after 58 minutes of the Spiders’ 3-1 defeat at the hands of Elgin City. The following season, 2012/13, would see Shankland pit his wits against his boyhood heroes, Rangers. Bruised and battered and mired in financial meltdown, Ally McCoist’s side had been kicked unceremoniously down to the bottom of the league pyramid. And as they were drawing 2-2 against Peterhead at Balmoor on the opening day of the league season, Shankland was scoring twice as Queens Park defeated East Stirling by two goals to nil. Shankland would end the season with 11 league goals in 32 appearances. The last of them came at Hampden against Rangers on 7 April. A brace from David Templeton and goals from Kane Hemmings and Fraser Aird had Rangers 4-0 up before Shankland got his head to a cross from Tony Quinn to net a consolation goal for the Spiders. For the second season in succession, Queens Park made the promotion play-offs. Shankland would score in the second leg of the semi-finals against Peterhead, but a 4-1 aggregate defeat would consign Queens Park to another season of fourth tier football. But Lawrence Shankland would not be in their player pool. The Aberdeen manager, Derek McInnes, had been keeping a watchful eye on the 17-year-old and in June 2013, he made his move. Initially, Shankland would play with the Dons youth team, and he made his mark immediately, scoring on his debut, a 6-3 win over Turriff United. Before the end of August, he had netted four times in a 9-1 win over Fraserburgh which was soon followed by a double in a 3-2 defeat against Partick Thistle. Five goals in seven Development League games attracted the interest of Dunfermline Athletic, and Shankland made 14 appearances in black and white, scoring seven goals. He returned to Pittodrie and hit a rich vein of form in season 2014/15. By the end of the season, Shankland had netted 33 goals in 30 appearances at youth level, with three of those goals coming against Celtic in a Development League match in Greenock in March 2015. His form at youth level earned him a call up to the first team squad, and he made his full debut as a late sub for Adam Rooney in 3-2 win over Inverness Caledonian Thistle at Pittodrie. By the end of the season, he had made 21 appearances for the first XI. Seventeen of those appearances came in the league, although he was only part of the starting XI in two of those fixtures. Shankland’s final league appearance of the campaign came on 24 May 2015 when he replaced Nicky Low at half time in a 1-0 defeat against St Johnstone at Pittodrie. It would be the last league game he would play for the Dons. After being an unused sub for games against Shkendija, Kairat Almaty and Motherwell, Shankland was loaned out St Mirren. He made his debut against Livingston and by the end of the season, he had netted 10 goals in 31 league appearances as the Saints finished sixth in the Championship. Shankland would return to Paisley at the start of season 2016/17 for a further loan spell. But despite netting goals in the League Cup, Scottish Cup and Scottish Challenge Cup, he failed to score in 16 league appearances. In January, he moved to Morton, but the goal drought continued. Shankland scored on his debut against Raith Rovers on 14 January but didn’t score again until early April. A further two goals against Ayr United and Dunfermline Athletic gave him a return of four goals in 18 appearances for a Morton side that lost out to Dundee United in the quarter-finals of the Championship play-offs. Freed by Aberdeen in the summer of 2017 and training on his own, the prospect of either going part-time or quitting the game altogether was a distinct possibility for Shankland. His career was flatlining. But the offer of a short-term deal with League One Ayr United would resuscitate it. Shankland scored five goals in his first four league games and by the end of the year, he had had his deal extended to the end of the season thanks to 13 goals in 16 league games. Season 2017/18 ended with Ayr crowned champions of League One. Shankland was top goalscorer with 26 goals including a hat-trick against former club Queen’s Park in March. With 13 assists, he had 39 goal involvements in just 30 league appearances. He did however miss the last two league games of the campaign through suspension after being ordered off for violent conduct in a 2-1 defeat against Stranraer. Shankland would remain at Somerset Park for season 2018/19 and the goals continued to flow. Hat tricks against Morton and Stenhousemuir contributed to nine goals in six League Cup appearances, and among his 24 league goals were four in a single match when Dundee United were thrashed 5-0 at Tannadice. The United hierarchy were clearly impressed as they made their move to sign Shankland in July 2019. Twenty-four goals in 26 league appearances helped propel United to promotion and a relatively successful season in the Premiership in 2020/21 – seven goals and four assists in 28 appearances – attracted interest from overseas. In August 2021, Shankland signed for Beerschot VA, and although his season in Belgium wasn’t prolific, among the five league goals he scored were strikes against Anderlecht, Genk and Club Brugge. Shankland came back to Scotland in the summer of 2022, signing for Heart of Midlothian. And his time at Tynecastle has undoubtedly elevated his game. In his first season, he netted 24 league goals in 37 league appearances. Shankland also scored goals in Europe too, one in Europa League qualifying against FC Zurich and two in the Conference League. Season two witnessed another 24 league goals and by the end of season 2023/24, Shankland had scored 59 goals in 94 appearances in a maroon jersey. The goals dried up in season 2024/25 with just nine scored in 43 appearances. Perhaps that’s why Russell Martin elected not to bring him to Rangers when his Hearts contract expired in the summer of 2025. I’m clutching at straws with that one. The purveyor of pain was simply short-sighted, and this was proven as Shankland seemingly committed his future to Hearts by penning a three-year deal before rediscovering his scoring touch. As Hearts shook up Scottish football by making a sustained tilt for the title, Shankland, despite missing eight games with a hamstring injury, netted 13 league goals in 24 appearances and 20 in all competitions. So, there you have it. One hundred and ninety-two goals and 60 assists in 413 league appearances. Of the 192 goals, 75 have come in 177 top flight appearances. That’s a goal every 2.36 games. As a comparison, Alfredo Morelos netted 78 Premiership goals in 178 appearances And when you consider 17 of Shankland’s Premiership appearances came when he was a fledgling youngster at Aberdeen, the ratio is even more impressive. In essence, we’ve just signed a centre forward that scores, on average, a goal every two games. Shankland has also netted 37 times in domestic cup competitions and has claimed six goals in the 19 games he’s been involved in at European level. Given the chance to take their pick from any of the strikers plying their trade in the Scottish Premiership, Shankland would sit at the top of every supporters’ wish list. He just fits. But he’s not simply a goalscorer. He leads the line and leads by example. Whether he succeeds James Taverneir as Rangers captain remains to be seen, but what he will do is score goals for Rangers and provide us with what we have been crying out for since the halcyon days of 55. For the first time in a while, Rangers have made a signing that makes sense. We can deliberate, cogitate and ruminate about missed opportunities to sign Shankland in the past. We can curse the decisions made by Clement and Martin among others. There is no doubt that we would have been much more successful in recent years had Shankland been in our ranks. But that was then and this is now. And now, Lawrence Shankland, a boyhood Bluenose, is here. Welcome to Rangers, Lawrence. Comment on this article Share this article share on Facebook share on Twitter share on WhatsApp share on LinkedIn share on Flipboard share on Email Follow Follow ‹ Previous Next › [H3] Leave a comment Cancel reply
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🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
34Review mentions (all pages)
2External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 12 | 0 |
| /category/news/ | 12 | 0 |
| /author/mdingwall/ | 8 | 0 |
| /forward-thinking-a-rough-guide-to-lawrence-shankland/ | 2 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
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"headline": "Forward Thinking - A Rough Guide To Lawrence Shankland",
"image": {
"@type": "ImageObject",
"url": "https://cdn.followfollow.com/wp-content/uploads/2026/05/back-page-Times-IMG_3475-scaled.jpg",
"width": 2040,
"height": 2560
},
"datePublished": "2026-05-27T08:35:21+00:00",
"dateModified": "2026-05-27T08:35:21+00:00",
"author": {
"@type": "Person",
"name": "Follow Follow",
"url": "https://www.followfollow.com/author/mdingwall/"
},
"publisher": {
"@type": "Organization",
"name": "FollowFollow.com",
"logo": {
"@type": "ImageObject",
"url": "https://cdn.followfollow.com/wp-content/uploads/2022/09/followfollow-logo-60x60.png",
"width": 60,
"height": 60
}
},
"description": "By Alistair Aird Season 2025/26 ended miserably for those with blue noses. It was another tale of missed opportunities, of lessons that hadn’t been learned."
}
]
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Information Density
0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence
0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof
0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint
0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority
0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score
0 / 100
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Information Density
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Semantic Alignment
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Trust & Proof
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Commodity Fingerprint
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Identity & Authority
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
B
BS Level
Media, News & Publishing
34.7 Avg BS
Based on 831 businesses audited.
✓ Less BS than average
FollowFollow.com has 14.7 points less BS than the average for Media, News & Publishing.
BS Detector
Media, News & Publishing BS: FollowFollow.com (followfollow.com)
https://followfollow.com
📍 Industry: Media, News & Publishing
20
BS / 100
This is a high-substance editorial platform that eschews corporate marketing fluff in favor of dense, niche-specific content. It is remarkably low on bullshit, suffering only from technical schema omissions and a lack of formal editorial transparency common in fan-led media. It is a rare example of a site where the content far exceeds the technical marketing claims.
Info Density
Power-words vs. Substance ratio.
4
13% BS
Semantic Coherence
Homepage promise vs. Sub-page reality.
0
0% BS
Trust & Proof
Verifiable evidence vs. Trust Theatre.
9
45% BS
Commodity Fingerprint
Detection of industry clichés/templates.
3
20% BS
Identity & Authority
Expert verifiability & Schema depth.
4
27% BS
Implement Person schema for all named contributors including sameAs links to verify author history. Create a dedicated ‘Editorial Standards and Ethics’ page to provide a formal proof path for reporting quality. Populate meta descriptions for the homepage and category pages to improve technical authority. Replace the generic ‘Follow Follow’ author name with specific editorial staff names where possible to eliminate the anonymous author footprint.
The site perfectly aligns with the Media, News & Publishing category, specifically focusing on sports journalism and fan-led editorial content for Rangers FC. The presence of long-form articles, weekly quizzes, and news categories confirms its role as a digital-first publishing entity.
“The score of 20 is primarily driven by Trust Theatre flags regarding unlinked review counts and a lack of external proof paths for editorial standards. Information density is exceptionally strong, which kept the BS score from rising further. The identity and authority pillar reflects minor technical gaps in schema and metadata rather than intentional deception.”
Verified Analysis Date: May 30, 2026
© 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution
This training module utilizes a snapshot of public data from FollowFollow.com, captured on May 30, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to FollowFollow.com: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://followfollow.com to view the most current version of its content and learn from the source what this company is about and what it offers.