Training Example: Reach Sport Shop – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Media, News & Publishing
Generic Claims: trusted news source, unbiased reporting, the truth, delivered, journalism that matters…
Red Flags: no named editorial staff, sponsored content without clear labelling, no corrections or complaints policy, ownership and funding not disclosed…
Semantic Drift Patterns: claims editorial independence but content is sponsored, claims fact-checked but no corrections policy visible, homepage says investigative but content is aggregated wire stories, claims community voice but no local reporting staff…
Proof Expectations: named journalists and editorial staff, published editorial standards and ethics code, corrections and complaints policy, ownership and funding transparency…

Reach Sport Shop

(https://reachsportshop.com) 📸 Data Snapshot: May 22, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Home – Reach Sport Shop (https://reachsportshop.com)
Title

Home – Reach Sport Shop

H3 Enter your email
H3 Order details
H3 Don't miss out! Sign up to be first to hear about any special offers and new releases
H5 Your email address
H5 Select your club
H5 Reach sport shop
H5 Products
H5 Get the latest updates on your club so you never miss out on top stories again
H6 Shop by TeamSee all
H6 Shop all productsSee all
H6 Shipping address
NAV_HEADER_HEADING_REPEATED_BODY All products – Reach Sport Shop (https://reachsportshop.com/all-products/)
Title

All products – Reach Sport Shop

H1 All products
H3 Enter your email
H3 Order details
H3 Don't miss out! Sign up to be first to hear about any special offers and new releases
H5 Filter by
H5 Product
H5 Team
H5 Competition
H5 Your email address
H5 Select your club
H5 Reach sport shop
H5 Products
H5 Get the latest updates on your club so you never miss out on top stories again
H6 Shipping address
NAV_HEADER_HEADING_REPEATED_BODY Teams Archive – Reach Sport Shop (https://reachsportshop.com/team/)
Title

Teams Archive – Reach Sport Shop

H1 Teams
H2 Chelsea FCSee all
H2 Everton FCSee all
H2 Liverpool FCSee all
H2 Manchester UnitedSee all
H2 Tottenham HotspurSee all
H3 Enter your email
H3 Order details
H3 Don't miss out! Sign up to be first to hear about any special offers and new releases
H5 Chelsea v Port Vale 04.04.2026
H5 Chelsea v PSG 17.03.2026
H5 Chelsea v Arsenal 14.01.2026
H5 Chelsea v Pafos 21.01.2026
H5 Chelsea v Barcelona 25.11.2025
H5 Chelsea v Ajax 22.10.2025
H5 Chelsea v Benfica 30.09.2025
H5 Chelsea v Crystal Palace 17.08.2025
H5 Chelsea v Manchester United 18.04.2026
H5 The Goodison Gazza
H5 Parklife – Everton FC
H5 Farewell to Goodison: 100 Memories of the Grand Old Lady
H5 A Grand Old Team To Report – 45 Years Following Everton Football Club
H5 Andy Robertson – LFC ICONS magazine
H5 Mo Salah: The Egyptian King – updated LFC ICONS magazine
H5 Spanish Liverpool
H5 Liverpool v PSG 14.04.2026
H5 Liverpool v Galatasaray 18.03.2026
H5 Liverpool v Brighton 14.02.2026
H5 Liverpool v Barnsley 12.01.2026
H5 Liverpool v Crystal Palace 29.10.2025
H5 Liverpool v Qarabag 28.01.2026
H5 United – Issue 4
H5 United – Issue 3
H5 United – Issue 2
H5 Manchester United v Brighton 11.01.2026
H5 United – Issue 1
H5 United – Subscription
H5 United Chronicles
H5 The Ultimate Manchester United Quiz Book
H5 Manchester United v Wolves 30.12.2025
H5 Spurs v Atletico Madrid 18.03.2026
H5 Spurs v Aston Villa 10.01.2026
H5 Spurs v Borussia Dortmund 20.01.2026
H5 Spurs v Slavia Prague 09.12.2025
H5 Spurs v FC Copenhagen 04.11.2025
H5 Spurs v Villarreal 16.09.2025
H5 Spurs v Doncaster 24.09.2025
H5 Spurs v Everton 24.05.2026
H5 Spurs v West Ham United 17.01.2026
H5 Your email address
H5 Select your club
H5 Reach sport shop
H5 Products
H5 Get the latest updates on your club so you never miss out on top stories again
H6 Shipping address
NAV_HEADING_REPEATED_FOOTER Frequently asked questions – Reach Sport Shop (https://reachsportshop.com/faq/)
Title

Frequently asked questions – Reach Sport Shop

H1 Frequently asked questions
H3 Still have questions?
H3 How do I register for an account?
H3 How do I log in to my account?
H3 How do I change my password?
H3 How do I change my shipping address?
H3 Can I purchase as a gift for a friend?
H3 Do I need an account to order?
H3 What are the benefits of opening an account?
H3 How do I make a purchase?
H3 How do I make an order with Direct Debit?
H3 How do I use a discount code?
H3 Why was my card declined?
H3 Where can I find your terms and conditions?
H3 How can I make a return?
H3 When will I receive my item?
H3 Will I receive my programme before the game?
H3 When do subscriptions start?
H3 I have an error message when trying to order
H3 What is the last postage date for Christmas 2025?
H3 Still have questions?
H3 Enter your email
H3 Order details
H3 Don't miss out! Sign up to be first to hear about any special offers and new releases
H5 Your email address
H5 Select your club
H5 Reach sport shop
H5 Products
H5 Get the latest updates on your club so you never miss out on top stories again
H6 Shipping address
NAV_HEADING_REPEATED_FOOTER Terms and Conditions – Reach Sport Shop (https://reachsportshop.com/terms-and-conditions/)
Title

Terms and Conditions – Reach Sport Shop

H1 Terms and Conditions
H2 WHO WE ARE AND HOW TO CONTACT US
H2 USE OF OUR SITE
H2 INTELECTUAL PROPERTY
H2 ORDERS AND OUR ACCEPTANCE OF THEM
H2 STOCK AND PRODUCT AVAILABILITY
H2 MAKING CHANGES TO YOUR ORDER
H2 PRODUCT DESCRIPTIONS
H2 PRICES
H2 PAYMENT
H2 DELIVERY AND COSTS
H2 CANCELLING SUBSCRIPTIONS
H2 YOUR “COOLING OFF” RIGHTS
H2 FAULTY PRODUCTS
H2 COMPLAINTS
H2 OUR LIABILITY TO YOU
H2 EVENTS BEYOND OUR CONTROL
H2 OTHER IMPORTANT TERMS
H3 Frequently asked questions
H3 Enter your email
H3 Order details
H3 Don't miss out! Sign up to be first to hear about any special offers and new releases
H5 Your email address
H5 Select your club
H5 Reach sport shop
H5 Products
H5 Get the latest updates on your club so you never miss out on top stories again
H6 Shipping address
NAV_HEADER Home – Reach Sport Shop (https://reachsportshop.com/my-account/)
Title

Home – Reach Sport Shop

H3 Enter your email
H3 Order details
H3 Don't miss out! Sign up to be first to hear about any special offers and new releases
H5 Your email address
H5 Select your club
H5 Reach sport shop
H5 Products
H5 Get the latest updates on your club so you never miss out on top stories again
H6 Shop by TeamSee all
H6 Shop all productsSee all
H6 Shipping address
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE · THIN (https://reachsportshop.com) Home – Reach Sport Shop
Save 40% on a great selection of books!

[H1]

[H6] Shop by TeamSee all

[H6] Shop all productsSee all
179 chars
SUB-PAGE · THIN (https://reachsportshop.com/all-products/) All products – Reach Sport Shop
[H1] All products

[H5] Filter by

Filter by

Showing 0-0 of 0 items

Sort by:

Cancel
Apply

[H3] Don't miss out! Sign up
to be first to hear about any special offers and new releases
323 chars
SUB-PAGE (https://reachsportshop.com/team/) Teams Archive – Reach Sport Shop
[H1] Teams

[H2] Chelsea FCSee all

Single Issue
£4

[H5] Chelsea v Port Vale 04.04.2026

Single Issue
£4

[H5] Chelsea v PSG 17.03.2026

Single Issue
£4

[H5] Chelsea v Arsenal 14.01.2026

Single Issue
£4

[H5] Chelsea v Pafos 21.01.2026

Single Issue
£4

[H5] Chelsea v Barcelona 25.11.2025

Single Issue
£4

[H5] Chelsea v Ajax 22.10.2025

Single Issue
£4

[H5] Chelsea v Benfica 30.09.2025

Single Issue
£4

[H5] Chelsea v Crystal Palace 17.08.2025

Single Issue
£4

[H5] Chelsea v Manchester United 18.04.2026

[H2] Everton FCSee all

Hardback

25%

£16.99 £12.74

[H5] The Goodison Gazza

Hardback

10%

£30 £27.00

[H5] Parklife – Everton FC

Hardback

40%

£20 £12.00

[H5] Farewell to Goodison: 100 Memories of the Grand Old Lady

Hardback

40%

£14.99 £8.99

[H5] A Grand Old Team To Report – 45 Years Following Everton Football Club

[H2] Liverpool FCSee all

Single Issue
£10

[H5] Andy Robertson – LFC ICONS magazine

Single Issue
£10

[H5] Mo Salah: The Egyptian King – updated LFC ICONS magazine

Paperback

25%

£10.99 £8.24

[H5] Spanish Liverpool

Single Issue
£5.50

[H5] Liverpool v PSG 14.04.2026

Single Issue
£5.50

[H5] Liverpool v Galatasaray 18.03.2026

Single Issue
£4.50

[H5] Liverpool v Brighton 14.02.2026

Single Issue
£4.50

[H5] Liverpool v Barnsley 12.01.2026

Single Issue
£4.50

[H5] Liverpool v Crystal Palace 29.10.2025

Single Issue
£5.50

[H5] Liverpool v Qarabag 28.01.2026

[H2] Manchester UnitedSee all

Single Issue
£10

[H5] United – Issue 4

Single Issue
£10

[H5] United – Issue 3

Single Issue
£10

[H5] United – Issue 2

Single Issue
£4

[H5] Manchester United v Brighton 11.01.2026

Single Issue
£10

[H5] United – Issue 1

Subscription
£36

[H5] United – Subscription

Paperback

40%

£12.99 £7.79

[H5] United Chronicles

Paperback

40%

£9.99 £5.99

[H5] The Ultimate Manchester United Quiz Book

Single Issue
£4

[H5] Manchester United v Wolves 30.12.2025

[H2] Tottenham HotspurSee all

Single Issue
£4

[H5] Spurs v Atletico Madrid 18.03.2026

Single Issue
£4

[H5] Spurs v Aston Villa 10.01.2026

Single Issue
£4

[H5] Spurs v Borussia Dortmund 20.01.2026

Single Issue
£4

[H5] Spurs v Slavia Prague 09.12.2025

Single Issue
£4

[H5] Spurs v FC Copenhagen 04.11.2025

Single Issue
£4

[H5] Spurs v Villarreal 16.09.2025

Single Issue
£4

[H5] Spurs v Doncaster 24.09.2025

Single Issue
£4

[H5] Spurs v Everton 24.05.2026

Single Issue
£4

[H5] Spurs v West Ham United 17.01.2026

[H3] Don't miss out! Sign up
to be first to hear about any special offers and new releases
3927 chars
SUB-PAGE (https://reachsportshop.com/faq/) Frequently asked questions – Reach Sport Shop
[H1] Frequently asked questions

[H3] How do I register for an account?

Go to the Login button at the top right hand corner of the page and select ‘Register’
Complete the form with your full name, email address and password and select ‘Register’
You will receive email confirmation letting you know you have successfully created an account

[H3] How do I log in to my account?

Go to the Login button at the top right hand corner of the page and select ‘Login’
Enter your email address and password and select ‘Login’

[H3] How do I change my password?

Log in to your account using your email address and password
Proceed to your account and select ‘Account Overview’
Go to ‘Change Password’, re-enter your old password and then select a new one

[H3] How do I change my shipping address?

Log in to your account using your email address and password
Proceed to your account and go to ‘Shipping Address’ to update

[H3] Can I purchase as a gift for a friend?

Yes – simply add your friend’s name and address under ‘Shipping Address’ and proceed as normal
All orders are sent without payment info

[H3] Do I need an account to order?

No – when shopping choose ‘Add to basket’ or ‘Buy now’
When checking out select ‘Continue as guest’

[H3] What are the benefits of opening an account?

By opening an account you can
save your billing address and shipping address to make it quicker to place future orders,
plus we’ll keep a record of all your order information under My Account
set Direct Debit Mandate

[H3] How do I make a purchase?

Select the item(s) you wish to purchase and click ‘Add to Basket’ (or ‘Buy now’ to go straight to checkout)
Confirm quantity and whether you would like to purchase as a one off or a subscription
Under ‘Order Summary’ select ‘Proceed to checkout’
Confirm your shipping address and billing details and select ‘Place Order’
You will receive a note letting you know your order has been successful, and a confirmation email with the details of your order.

[H3] How do I make an order with Direct Debit?

The direct debit payment option is only available for selected products.
Select the item(s) you wish to purchase and click ‘Set up Direct Debit’
Under ‘Order Summary’ select ‘Proceed to checkout‘
Confirm your shipping address and billing details and select ‘Place Order’
You will be redirected to GoCardless URL where you will need to enter your details.
You will receive a confirmation email – ‘Your Reach Sport Shop payment confirmation‘ note letting you know your order has been accepted and needs to be processed.
The order will be successfully processed after a successful charge from Direct Debit (Go Cardless), when you will receive a confirmation with the following subject – ‘Your Payment has been paid out‘.

[H3] How do I use a discount code?

When you are ready to check out, before entering your card details first enter your code under ‘Have a promotional code?’
Select ‘Apply’ and if valid the discount will be applied to your order – your new total will be shown under ‘Order Summary’
Proceed with your order as normal

[H3] Why was my card declined?

This could be happening for a number of reasons: your details may have been entered incorrectly, your card may have expired or your bank may not have authorised the transaction. We would suggest contacting your bank for further advice

[H3] Where can I find your terms and conditions?

You can find our terms and conditions here.

[H3] How can I make a return?

Please note returns can only be made within 14 days of delivery, and we must receive the item back within the following 14 days. Please contact enquiries@reachsportshop.com with your return request.

[H3] When will I receive my item?

Delivery is subject to Royal Mail’s delivery service. All orders are sent second class and are usually dispatched within 7 working days (UK only).
Preorders on books and magazines are sent the week of publication.
Programmes ordered approximately 3/4 days before a game are collected from by the printers before the match and are sent first class, delivery is subject to Royal Mail.
Programmes ordered within 3 days of a game will be sent post match from our office via Royal Mail.
Please allow 7 working days for UK deliveries.
International orders can take around 14-21 days, subject to the region and customs.

[H3] Will I receive my programme before the game?

Programme delivery cannot be guaranteed in time for matchday.
Programmes ordered approximately 3/4 days before a game are collected from the printers before the match and sent first class. Programmes ordered within 3 days of a matchday will be sent post match from our office via Royal Mail.
Please allow 7 working days for UK deliveries.
Programmes are only printed a couple of days before a game in order to keep the content up to date.

[H3] When do subscriptions start?

Subscriptions start with the next available issue. Please allow 5 days before the next game to order a subscription – if ordered after this point, your subscription will start with the following game. For example, if you order a programme subscription on a Thursday ahead of a weekend game, it will not include the weekend programme and it will instead start with the following programme. Your first issue will shown in My Orders. The same applies with magazines, subscriptions start with the next available future issue.
Alternatively, you may choose your own future start date using the calendar provided. This must be a future date, subscriptions cannot be backdated.
When your subscription is coming to an end, you will be sent an email reminding you to renew.

[H3] I have an error message when trying to order

Please email us on enquiries@reachsportshop.com. If necessary, we will connect you with Piksel, our website support/hosts, for technical support to ensure we find a resolve.

[H3] What is the last postage date for Christmas 2025?

Orders placed by December 18th to UK addresses should arrive in time for Christmas, subject to Royal Mail. Please order early to avoid any delays. We cannot guarantee any delivery dates for international orders.

[H3] Still have questions?

Contact us
6379 chars
SUB-PAGE (https://reachsportshop.com/terms-and-conditions/) Terms and Conditions – Reach Sport Shop
[H1] Terms and Conditions

These terms apply to your use of our site and to any products you order through our site.
We may amend these terms from time to time by posting an updated version on the site. When you submit an order through the site, the terms published on the site at the time you submit your order will apply.
These terms were last updated on 7 June 2021.
[H2] WHO WE ARE AND HOW TO CONTACT US
We are Reach Regionals Media Limited, part of the Reach group, trading as “Reach Sport”. We are a company registered in England under company number 00127699 and our registered office is at One Canada Square, Canary Wharf, London, E14 5AP. Our VAT number is 440356767.
If you wish to contact us for any reason, including because you have any complaints, you can contact us by emailing us at enquiries@reachsportshop.com.
If we have to contact you, we will do so by the email address your account is registered to or if you do not have an account to the email address you used when placing your order.
[H2] USE OF OUR SITE
Our site is made available to you free of charge. You acknowledge that, from time to time, the site may be unavailable and that we may suspend, withdraw, discontinue or change all or any part of our site at any time without notice.
If you choose, or you are provided with, a login name or password, you must treat that information as confidential and not disclose it to any third party.
We do not guarantee that our site will be secure or free from bugs or viruses. You should use your own virus protection software.
You must not misuse our site by knowingly introducing viruses, trojans, worms, logic bombs or other material which is malicious or technologically harmful. You must not attempt to gain unauthorised access to our site, the server on which our site is stored, or any server, computer, or database connected to our site. You must not attack our site via a denial-of-service attack or a distributed denial-of-service attack.
You may link to our site, including on your own social media accounts, but you must do so in a way that is fair and legal and does not unlawfully damage our reputation or take advantage of it. In particular, you must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists.
Our site may include links to third-party sites. We are not responsible for those sites or their content.
[H2] INTELECTUAL PROPERTY
We are the owner or the licensee of all intellectual property rights in our site, the technology powering it and the material published on it. Those works are protected by copyright and other intellectual property rights, and beyond what is necessary to use the site in the ordinary course, those rights are fully reserved.
[H2] ORDERS AND OUR ACCEPTANCE OF THEM
You must be at least 18 years old to order products from our site. If you are not 18 years old, please have a parent or guardian place the order instead.
You will be shown a summary of your order before submitting it. You should take this opportunity to check your order and correct any errors before you submit it to us.
For subscriptions, we will send you a subscription confirmation after we have processed your payment, which will constitute acceptance of your subscription order by us.
For orders other than subscriptions, we will send you an email to let you know that we have received and accepted your order.
A legally binding contract is formed between you and us on these terms upon our acceptance in the manner described above.
If we do not accept your order, for example because we have been unable to pre-authorise the payment, you are under 18 or there has been a mistake regarding the pricing or description of the products, we will email you using the details you provided when you placed your order. We have the right to reject any order for any reason.
If we are making any bespoke or personalised products for you which are based on information you provide to us, you are responsible for ensuring that the information is correct.
[H2] STOCK AND PRODUCT AVAILABILITY
All orders are subject to stock and availability. While we try to ensure that stock levels are accurately reflected on the site, we cannot guarantee it. If an item that you order is out of stock then we will let you know as soon as possible by email and give you the option to wait for stock to become available or to cancel your order and receive a full refund (including any delivery costs).
Sometimes, we may need to stop selling certain products entirely, for example if they go out of print or are withdrawn from the market. If this happens and it affects your order, we will let you know as soon as possible by email, cancel your order and provide you with a full refund (including any delivery costs) for items you have paid for but will not receive. For subscriptions to withdrawn titles, we will refund your subscription on a “pro rata” basis. For example, if you have paid for 12 issues in advance, and the title is withdrawn after 10, then we will refund you for the remaining 2 issues.
[H2] MAKING CHANGES TO YOUR ORDER
If you would like to make any changes to your order after you have submitted it, please contact us as soon as possible and we will let you know if it is possible to change your order. This does not affect your “cooling off” rights described below.
[H2] PRODUCT DESCRIPTIONS
Descriptions of our products are set out on our site.
Please read the product description carefully. Pictures and images of the products or their packaging on our site are for illustration purposes only. Your products and their packaging may vary slightly from those pictures or images.
We cannot guarantee that the colours displayed on your device will match exactly the appearance of your products. The colours of the products displayed on our site may vary depending on what device you are using and your settings.
In respect of subscriptions, we will endeavour to publish new issues as regularly as possible, but exact publication dates for individual issues can vary, for example because of public holidays or unforeseen circumstances.
[H2] PRICES
Prices for our products are set out on our site. All prices are in pounds sterling (£)(GBP) and include VAT at the applicable rate, but exclude delivery charges. Information on delivery options and costs will be provided through the site as part of the checkout process.
If you live outside the UK, delivery charges will be higher, and there may be additional customs or import charges to be paid in your country of residence. You are responsible for those charges.
Prices for our products and delivery charges may change at any time. Except as set out in clause 8.4 below, those changes will not affect existing orders.
If there has been an error on the site regarding the pricing of any of our products and this affects your order, we will try to contact you using the contact details you provided when you placed your order. We will give you the option to re-confirm your order at the correct price or to cancel your order. If we are unable to contact you, we will treat the order as cancelled and notify you by email.
[H2] PAYMENT
The payment methods we accept are the payment cards and payment services published on our site. All credit card and debit card payments need to be authorised by the relevant card issuer. We also accept direct debit for subscriptions.
For subscriptions, we will take payment from your card at the point of ordering. For direct debit, the first payment will be processed on the agreed date. If the payment is unsuccessful, we will try to contact you using the contact details you provided when you placed your order. If we are unable to contact you, we will cancel your order and notify you by email.
[H2] DELIVERY AND COSTS
Your order should normally arrive with you 3 – 5 working days after we send you the order confirmation email, if it is in stock. Pre-orders for titles not yet published will normally arrive with you 3 -5 working days after their publication date. Domestic orders are dispatched by Royal Mail, standard 2nd class. International orders are dispatched using international mail or international carriage service. All delivery charges are shown in your basket before you checkout. These charges are per item.
Because delivery is subject to post delivery times and many other factors beyond our ability to control, we do not guarantee that match programmes will arrive in time for match day, nor that new issues of subscription titles will be delivered to subscribers before they are available at retail.
Single issue orders will be fulfilled upon release of each edition. Subscriptions start with the next available issue, and subscription files are processed approximately 5 days before a game so if you subscribe within this period it will start with the following game.
If you do not receive an order, we ask you to inform us within 30 days of the order being placed.
Any delivery dates stated during the order process, or in your order acknowledgment or shipping confirmation emails, are estimates, unless we have agreed a specific delivery date with you.
Please examine the products as soon as reasonably possible after delivery and notify us of any fault or damage as soon as reasonably possible.
Once your order has been delivered to your address, the risk in the products passes to you. This means that you are responsible for the products and we are not liable to you if the products are stolen or damaged after they have been delivered to you. This does not affect your legal rights if the products are faulty or misdescribed. Ownership of the products passes to you once you have paid for them in full.
NEW FOR CHRISTMAS 2022: Please note, the deadline for Christmas delivery, as stated on the homepage banner, is 15th December 2022. All deliveries are subject to Royal Mail.
[H2] CANCELLING SUBSCRIPTIONS
In general, you can cancel a subscription by contacting our customer service team by email at enquiries@reachsportshop.com. We will process your cancellation within 7 days. However, some subscriptions may have a specified minimum duration (e.g. 12 months), in which case unless you exercise your “cooling off” rights described below or we breach these terms, you are committed to pay for that subscription until that minimum duration expires.
[H2] YOUR “COOLING OFF” RIGHTS
You are entitled to a “cooling off” period to change your mind and cancel your order. That period is 14 days from the date we accept your order. This right does not apply to single issue orders for magazines or match day programmes, bespoke or personalised products, or any products that have a protective or hygiene seal if that seal has been broken.
If you want to exercise that right, please email us at enquiries@reachsportshop.com. You can also use the cancellation form available at the bottom of these terms. To help us process your cancellation more quickly, please have your order number ready or include it in the email or cancellation form you send to us.
If you have already received products from the order you want to cancel (for example, if you have already received the first issue in a subscription), you must return the products to us within 14 days of telling us that you want to cancel your order. The deadline is met if you send the products back to us before the 14-day period has expired. We strongly recommend that you get proof of postage. We may withhold the refund until we have received the products back from you or until you have provided us with evidence that you have sent the products back (whichever is earlier).
Products must be returned to us in a new and unused condition and, to the extent possible, in their original packaging. We may make a deduction from the refund amount if you have handled the product in a way that has diminished the value of the product, if such handling was beyond what is necessary to establish the nature, characteristics and functioning of the products. You are responsible for the products while they are in your possession.
Unless the products are faulty or misdescribed, you are responsible for the cost of returning the products to us.
We will provide you with a full refund (including basic delivery charges) as soon as possible. If you cancelled before you received any products, we will issue the refund no later than 14 days after the day on which you told us that you want to cancel. If you have sent products back to us, we will issue the refund no later than 14 days after the day we receive the products back from you or, if earlier, 14 days after the day you provide us with evidence that you have sent the products back.
We will issue your refund to the same payment method you used when you placed your order.
[H2] FAULTY PRODUCTS
The products that we provide to you must be as described, fit for purpose and of satisfactory quality. We are under a legal duty to supply products that are in conformity with our contract with you.
During the expected lifespan of your product, you are entitled to the following:
Up to 30 days:If your product is faulty, you can get an immediate refund.Up to six months:If the product cannot be repaired or replaced, then you are entitled to a full refund in most cases.Up to six years:If the product does not last a reasonable length of time, you may be entitled to some money back.
This is a summary of some of your key rights. They are in addition to your cancellation rights set out in clause 12 above. For more detailed information on your rights, visit the Citizens Advice website at www.citizensadvice.org.uk or call 03454 04 05 06.
13.4 If your products are faulty or misdescribed, please contact us as soon as reasonably possible.
[H2] COMPLAINTS
If you are unhappy with us or the products you ordered, please contact us at enquiries@reachsportshop.com. This does not affect your statutory rights.
[H2] OUR LIABILITY TO YOU
If we breach these terms or are negligent, we are liable to you for foreseeable loss or damage that you suffer as a result. By ‘foreseeable’ we mean that, at the time the contract was made, it was either clear that such loss or damage would occur or you and we both knew that it might reasonably occur, as a result of something we did (or failed to do).
We are not liable to you for any loss or damage that was not foreseeable, any loss or damage not caused by our breach or negligence, or any business loss or damage.
Nothing in these terms excludes or limits our liability for any death or personal injury caused by our negligence, liability for fraud or fraudulent misrepresentation, or any other liability that the law does not allow us to exclude or limit.
[H2] EVENTS BEYOND OUR CONTROL
We are not liable to you if we fail to comply with these terms because of events or circumstances beyond our reasonable control.
[H2] OTHER IMPORTANT TERMS
No one other than us or you has any right to enforce any of these terms.
You are not allowed to transfer yo
15000 chars
SUB-PAGE · THIN (https://reachsportshop.com/my-account/) Home – Reach Sport Shop
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[H1]

[H6] Shop by TeamSee all

[H6] Shop all productsSee all
179 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
42Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 7 0
/all-products/ 7 0
/team/ 7 0
/faq/ 7 0
/terms-and-conditions/ 7 0
/my-account/ 7 0
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://reachsportshop.com/",
            "url": "https://reachsportshop.com/",
            "name": "Home - Reach Sport Shop",
            "isPartOf": {
                "@id": "https://reachsportshop.com/#website"
            },
            "about": {
                "@id": "https://reachsportshop.com/#organization"
            },
            "datePublished": "2021-03-27T17:33:06+00:00",
            "dateModified": "2026-01-26T18:56:17+00:00",
            "breadcrumb": {
                "@id": "https://reachsportshop.com/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://reachsportshop.com/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://reachsportshop.com/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://reachsportshop.com/#website",
            "url": "https://reachsportshop.com/",
            "name": "Reach Sport Shop",
            "description": "Reach Sport Shop is your one-stop shop for all things sport",
            "publisher": {
                "@id": "https://reachsportshop.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://reachsportshop.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://reachsportshop.com/#organization",
            "name": "Reach Sport Shop",
            "url": "https://reachsportshop.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://reachsportshop.com/#/schema/logo/image/",
                "url": "https://reachsportshop.com/wp-content/uploads/2022/10/branding-logo.webp",
                "contentUrl": "https://reachsportshop.com/wp-content/uploads/2022/10/branding-logo.webp",
                "width": 347,
                "height": 42,
                "caption": "Reach Sport Shop"
            },
            "image": {
                "@id": "https://reachsportshop.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://x.com/reach_sport"
            ]
        }
    ]
}
/all-products/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://reachsportshop.com/all-products/",
            "url": "https://reachsportshop.com/all-products/",
            "name": "All products - Reach Sport Shop",
            "isPartOf": {
                "@id": "https://reachsportshop.com/#website"
            },
            "datePublished": "2021-04-20T08:55:49+00:00",
            "breadcrumb": {
                "@id": "https://reachsportshop.com/all-products/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://reachsportshop.com/all-products/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://reachsportshop.com/all-products/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://reachsportshop.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "All products"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://reachsportshop.com/#website",
            "url": "https://reachsportshop.com/",
            "name": "Reach Sport Shop",
            "description": "Reach Sport Shop is your one-stop shop for all things sport",
            "publisher": {
                "@id": "https://reachsportshop.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://reachsportshop.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://reachsportshop.com/#organization",
            "name": "Reach Sport Shop",
            "url": "https://reachsportshop.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://reachsportshop.com/#/schema/logo/image/",
                "url": "https://reachsportshop.com/wp-content/uploads/2022/10/branding-logo.webp",
                "contentUrl": "https://reachsportshop.com/wp-content/uploads/2022/10/branding-logo.webp",
                "width": 347,
                "height": 42,
                "caption": "Reach Sport Shop"
            },
            "image": {
                "@id": "https://reachsportshop.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://x.com/reach_sport"
            ]
        }
    ]
}
/team/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "CollectionPage",
            "@id": "https://reachsportshop.com/team/",
            "url": "https://reachsportshop.com/team/",
            "name": "Teams Archive - Reach Sport Shop",
            "isPartOf": {
                "@id": "https://reachsportshop.com/#website"
            },
            "breadcrumb": {
                "@id": "https://reachsportshop.com/team/#breadcrumb"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://reachsportshop.com/team/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://reachsportshop.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Teams"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://reachsportshop.com/#website",
            "url": "https://reachsportshop.com/",
            "name": "Reach Sport Shop",
            "description": "Reach Sport Shop is your one-stop shop for all things sport",
            "publisher": {
                "@id": "https://reachsportshop.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://reachsportshop.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://reachsportshop.com/#organization",
            "name": "Reach Sport Shop",
            "url": "https://reachsportshop.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://reachsportshop.com/#/schema/logo/image/",
                "url": "https://reachsportshop.com/wp-content/uploads/2022/10/branding-logo.webp",
                "contentUrl": "https://reachsportshop.com/wp-content/uploads/2022/10/branding-logo.webp",
                "width": 347,
                "height": 42,
                "caption": "Reach Sport Shop"
            },
            "image": {
                "@id": "https://reachsportshop.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://x.com/reach_sport"
            ]
        }
    ]
}
/faq/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://reachsportshop.com/faq/",
            "url": "https://reachsportshop.com/faq/",
            "name": "Frequently asked questions - Reach Sport Shop",
            "isPartOf": {
                "@id": "https://reachsportshop.com/#website"
            },
            "datePublished": "2021-05-11T11:13:43+00:00",
            "dateModified": "2026-01-29T12:55:09+00:00",
            "breadcrumb": {
                "@id": "https://reachsportshop.com/faq/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://reachsportshop.com/faq/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://reachsportshop.com/faq/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://reachsportshop.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Frequently asked questions"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://reachsportshop.com/#website",
            "url": "https://reachsportshop.com/",
            "name": "Reach Sport Shop",
            "description": "Reach Sport Shop is your one-stop shop for all things sport",
            "publisher": {
                "@id": "https://reachsportshop.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://reachsportshop.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://reachsportshop.com/#organization",
            "name": "Reach Sport Shop",
            "url": "https://reachsportshop.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://reachsportshop.com/#/schema/logo/image/",
                "url": "https://reachsportshop.com/wp-content/uploads/2022/10/branding-logo.webp",
                "contentUrl": "https://reachsportshop.com/wp-content/uploads/2022/10/branding-logo.webp",
                "width": 347,
                "height": 42,
                "caption": "Reach Sport Shop"
            },
            "image": {
                "@id": "https://reachsportshop.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://x.com/reach_sport"
            ]
        }
    ]
}
/terms-and-conditions/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://reachsportshop.com/terms-and-conditions/",
            "url": "https://reachsportshop.com/terms-and-conditions/",
            "name": "Terms and Conditions - Reach Sport Shop",
            "isPartOf": {
                "@id": "https://reachsportshop.com/#website"
            },
            "datePublished": "2021-05-18T10:41:00+00:00",
            "dateModified": "2022-12-19T12:29:52+00:00",
            "breadcrumb": {
                "@id": "https://reachsportshop.com/terms-and-conditions/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://reachsportshop.com/terms-and-conditions/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://reachsportshop.com/terms-and-conditions/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://reachsportshop.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Terms and Conditions"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://reachsportshop.com/#website",
            "url": "https://reachsportshop.com/",
            "name": "Reach Sport Shop",
            "description": "Reach Sport Shop is your one-stop shop for all things sport",
            "publisher": {
                "@id": "https://reachsportshop.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://reachsportshop.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://reachsportshop.com/#organization",
            "name": "Reach Sport Shop",
            "url": "https://reachsportshop.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://reachsportshop.com/#/schema/logo/image/",
                "url": "https://reachsportshop.com/wp-content/uploads/2022/10/branding-logo.webp",
                "contentUrl": "https://reachsportshop.com/wp-content/uploads/2022/10/branding-logo.webp",
                "width": 347,
                "height": 42,
                "caption": "Reach Sport Shop"
            },
            "image": {
                "@id": "https://reachsportshop.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://x.com/reach_sport"
            ]
        }
    ]
}
/my-account/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://reachsportshop.com/",
            "url": "https://reachsportshop.com/",
            "name": "Home - Reach Sport Shop",
            "isPartOf": {
                "@id": "https://reachsportshop.com/#website"
            },
            "about": {
                "@id": "https://reachsportshop.com/#organization"
            },
            "datePublished": "2021-03-27T17:33:06+00:00",
            "dateModified": "2026-01-26T18:56:17+00:00",
            "breadcrumb": {
                "@id": "https://reachsportshop.com/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://reachsportshop.com/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://reachsportshop.com/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://reachsportshop.com/#website",
            "url": "https://reachsportshop.com/",
            "name": "Reach Sport Shop",
            "description": "Reach Sport Shop is your one-stop shop for all things sport",
            "publisher": {
                "@id": "https://reachsportshop.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://reachsportshop.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://reachsportshop.com/#organization",
            "name": "Reach Sport Shop",
            "url": "https://reachsportshop.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://reachsportshop.com/#/schema/logo/image/",
                "url": "https://reachsportshop.com/wp-content/uploads/2022/10/branding-logo.webp",
                "contentUrl": "https://reachsportshop.com/wp-content/uploads/2022/10/branding-logo.webp",
                "width": 347,
                "height": 42,
                "caption": "Reach Sport Shop"
            },
            "image": {
                "@id": "https://reachsportshop.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://x.com/reach_sport"
            ]
        }
    ]
}

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Media, News & Publishing
34.7 Avg BS

Based on 830 businesses audited.

BS Detector

Media, News & Publishing BS: Reach Sport Shop (reachsportshop.com)

https://reachsportshop.com 📍 Industry: Media, News & Publishing
21 BS / 100

Reach Sport Shop is a rare example of a ‘utility-first’ website with virtually zero marketing fluff. It is a purely functional transaction portal for Reach PLC, backed by hard legal data and specific product inventory. Its only weaknesses are technical/structural rather than deceptive.

Info Density Power-words vs. Substance ratio.
4
13% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
3
15% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
10
50% BS
Commodity Fingerprint Detection of industry clichés/templates.
2
13% BS
Identity & Authority Expert verifiability & Schema depth.
2
13% BS

First, fix the technical error on the ‘All products’ page which currently shows zero items despite inventory existing on other pages. Second, add a descriptive H1 to the homepage to improve technical SEO and hierarchy. Third, link the 7 customer reviews to an external verification source to move the Trust Score from ‘Theatre’ to ‘Substance’. Finally, ensure the Christmas 2022 deadline banner is updated to reflect the temporal anchor of 2026.

High. The site functions as a specialized e-commerce arm for a major media group (Reach PLC), distributing match-day programs, magazines, and sports books, which fits the publishing and media category perfectly.

“The score of 21 is driven primarily by the lack of verified external links for the on-site reviews (Trust and Proof) and minor technical gaps like the empty H1 on the homepage. Information Density and Commodity Fingerprint scores are exceptionally low, indicating a site that is almost entirely grounded in substance and functional data.”

Verified Analysis Date: May 22, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result
Brand AI Reputation