Industry Context — Common BS Fingerprints in Media, News & Publishing
Generic Claims:
trusted news source, unbiased reporting, the truth, delivered, journalism that matters…
Red Flags:
no named editorial staff, sponsored content without clear labelling, no corrections or complaints policy, ownership and funding not disclosed…
Semantic Drift Patterns:
claims editorial independence but content is sponsored, claims fact-checked but no corrections policy visible, homepage says investigative but content is aggregated wire stories, claims community voice but no local reporting staff…
Proof Expectations:
named journalists and editorial staff, published editorial standards and ethics code, corrections and complaints policy, ownership and funding transparency…
Method Mag
(https://methodmag.com) 📸 Data Snapshot: May 30, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Method Mag Method Snowboarding Magazine (https://methodmag.com)
Title
Method Mag Method Snowboarding Magazine
Meta
Method Mag Real Snowboarding. All the news, videos and features from the online version of Europe
H1 Features
H2 Rail Royale
H2 WOP
H2 Emma's way
H2 Dancing with the present
H2 Thought vomit
H2 Bonus chat with Arthur
H2 Transparent
H2 VG won't die
H2 The heart of Helsinki
H2 About Flat Earth
H2 Cannon's coming
H2 Bring in the gimp
H2 Rene Rinnekangas
H2 Dropping In – Len Jørgensen
H2 Dropping In – Mike Rav
H2 Dropping In – Halldór Helgason
H3 The Swatch Nines Lands Big In Japan
H3 WOP
H3 Emma's way
H3 Style Check | Dillon Henricksen
H3 GMP still life Park edit
H3 Everything but the kitchen sink – Brandon Reis edit
H3 Dropping in: Cream Fest
H3 Trollhaugen // Human On Board // March 2026
H3 Larson Rides Rail Jam 2026
H3 Helgasons CREAM FEST 2026 – Presented by MONSTER ENERGY
H3 Miracle March in BC | Burton Team Update
H3 STUCK IN CALI: A DWD California Tour
H3 D ICE street edit
H3 United Shapes Welcomes Manu Dominguez
H3 Mikko Rehnberg Behind The Scenes – Sodankylä
H3 LAST DANCE – A get together by Beyond Medals
H3 GIAPPONE A short Super 8 film
H3 ESCAPE CLOSING CUP 2026
H3 Super Sync Vol 1 | Washington & Tahoe
H3 Hitmania Vol 3
H3 TRAPSTAR – Full Movie
H3 AIR TIME TV – Layne Treeter Rain or Shine
H3 Rip Off Session – by Sven Thorgren live broadcast
H3 Rome at Loon
H3 Terror Magazine – Occitania
H3 BLESS SNOWBOARD FILM
H3 SlushSlashin recap edit
H3 Dropping In: Last Dance
H3 MICRO x UPPER MANAGEMENT AT SUNRIDGE edit
H3 Irish Spring Green the vid – Roadrunner edit
H3 Volcom Spot to Spot in Avoriaz 2026
H3 WORMHOLE TRAILER
H3 thirtytwo Spot Check Loon Mtn March 2026
NAV_HEADING_REPEATED_BODY Method Mag WOP (https://methodmag.com/features/wop.html)
Title
Method Mag WOP
H2 WOP
H3 Sami is like a snowboarding hero from the late nineties. All you ever got to see from him would be a few hilarious lifestyle shots and insane riding clips. Just how it used to be when snowboarding could only be seen on VHS and DVD. Social media has ruined the mystique of a snowboard pro. We all know what deodorant Mark McMorris uses and which car Sven Thorgren drives, but we know nothing about Sami, and that is the beauty of him and the reason for us to want more! When he realised that the bigger Productions wouldn’t meet with his vision, he decided to create something magical, something that was missing in snowboarding…WOP. Sami has proven to our industry that a big budget doesn’t make a great snowboarding video. Fuck Red cameras, fuck cheesy voice-overs, and fuck helicopters filming another helicopter. All you need are your homies, good vibes and a filmer with a fisheye. It has been 10 years since the release of his first WOP video, and I finally built up my confidence to hop in the van to witness the sickness of the crew. I sat down with him and Antti for a WOP chat, and this is what came out of it.
H3 Watch WOP's latest video WIZARD here:
H3 TAGS
H3 RELATED
H4
H4
H4 What does WOP actually mean?
H4 S: We just wanted to figure out a name that was short and easy for people to recognise. Then everyone started asking what it meant. I always say everyone can choose what it means.
H4 But what does it mean to you? Because I thought it meant ‘Without Pussy’. It made sense to me because everybody who’s in the video never gets pussy. That’s why I’m in the movie now.
H4 S: *laughs* Yeah, that’s true. Or With Old Pussy. Toni Kerkela is always saying it’s Wheelchair Or Paradise. When Theo (Acworth) was with us on the Spring Tour, he told me he always thought it was Without Pirates, because I created WOP when I stopped filming with those guys.
H4 A: I’ve also heard someone say it’s Without a Plan, too. Maybe that was you, Sami?
H4 S: Or maybe Without Panic.
H4 Okay, it means something different for everybody, I think. What were the influences in the early days, when you started WOP? Did you think there was something missing in snowboarding?
H4 S: I think the only part that was missing in snowboarding at that point was that the riders who liked to film had to be in big video productions, you know what I mean? If you wanted to be on point, to film in a proper way, you had to be in a bigger crew. With WOP, you can simply prepare your camera and go film something, and have a good time. If you are ready to put some effort into it, then you can make some shit happen.
H4 Antti, do you remember when you saw the first WOP video?
H4 A: Yeah, definitely. It was something very unique; the whole approach was totally different from what others were doing at the time. The general vibe was something else that I really liked. I’ve always been a fan.
H4 I remember it felt less structured; it was kind of an organised chaos in a way. It was also something that was missing in snowboarding. At that time, everything was shot in 4k and super slow-mo without rawness or some sense of reality. It was amazing, beautiful pictures, but there was no raw snowboarding in it.
H4
H4 S: Yeah, it’s something I felt when I watched my snowboarding. If everything is in slow-mo, I can’t see how it looks compared to when you might see it in person. The way I use my power, how fast I go, and how I do the tricks. When you have everything in slow-mo, it doesn’t fit my snowboarding in my eyes. One reason why I wanted to leave the Pirates and start creating something different was to show the way I feel my snowboarding should look.
H4 I agree 100%, I feel like you always had some of the craziest stuff in the Pirates movies. But still, I think your footage didn’t look as good as it could have done with the right filming, the right cameras, the right vibe, the right music, and everything. The way it was put together, maybe it wasn’t fitting for you.
H4 S: Yeah, you’ve seen how I snowboard in real life, how I use my board and stuff like that. You can never see that if you’re just watching those other videos, something is missing in them.
H4 Is the budget another big difference between filming with the homies versus filming for a big production?
H4 S: Yes, the budget is the main thing. But I’ve always been filming as if I’m part of a big production. I make things happen the same way I did when I filmed with Pirates. After a couple of years filming with Basti (Balser) and those guys, they taught me how to film professionally, and I’ve always wanted to keep that standard and effort; that’s the way I like to do it.
H4 Filming with Pirates must have been a great education for you to understand what it takes to film a part or film a movie. You can apply that learning experience to your own stuff as well.
H4 S: Yeah, exactly. I respect Gigi (Rüf), Ludschi, and all of those guys so much. I miss those guys. I speak to them sometimes, but haven’t seen them for a long time.
H4
H4 How do you choose the riders for the WOP movies?
H4 S: Just whoever has a good vibe, I never thought too much about it. Everyone is welcome if they feel it and like riding the spots. We’ve just been going with the flow. Everyone is a homie who I can chill with, even without snow.
H4 So it’s basically people you get along with, feel comfortable hanging out with, and like to ride with?
H4 S: Yeah, and it can also be because something happened, someone brought those people to us, you never know. It’s hard to say how the people end up coming to film with WOP because no one really knows.
H4 Antti, you filmed with KBR in the beginning, then you shifted to doing a solo K2 project, and now you’re back to crew videos. Did you miss riding with a crew?
H4 A: Both types of projects can be good, for sure. When you’re doing your own thing, you have time to just focus on yourself, but you still have the crew behind you.
H4
H4 Are there benefits to doing something by yourself, or is it more stressful?
H4 A: The benefit is that you probably have more filming days available, allowing you to choose more days for yourself. But it’s a little bit more stressful sometimes. If you plan to film the next seven days with your filmer, you know that you just have to go for it. Instead of filming with the crew, where you can have one day here, then wait out two days, and then do another spot, that’s more relaxed in a way. I definitely prefer filming with a crew nowadays. And I like people, so yeah, I would always choose a crew.
H4 Luti (Sami), what’s the drive for you? You’re getting really minimal support from the industry, but you’re still getting after it, you’re going out there and doing the gnarliest stuff with no support.
H4 S: I’ve been trying to quit snowboarding, for sure. I had all kinds of woodworking work with big planers and stuff, but it’s something inside me, or maybe outside me, it’s everywhere. Snowboarding drives me in every way in my life. It gives me motivation to make things happen. I can go snowboarding or go on trips with other people, we can have a good session or demo, and it’s been driving my whole life. Everything is based on snowboarding, which is crazy.
H4 You’re not getting paid a crazy amount of money now. I don’t think you need to do as crazy stuff as you’re doing, like going on top of a building, and doing something fucking crazy. So what’s the reward for you?
H4 S: Yeah, but sometimes you do the more gnarly stuff when no one else is pushing you to make shit happen, other than yourself. If you sign a contract with someone who doesn’t even really care or help that much, you can wonder why you would do this for someone other than yourself.
H4
H4 It’s inspiring the way that you just decided: ‘I’m doing my own thing, and I don’t fucking care if my sponsors are coming with me. I’m still gonna be fucking riding, and I’m gonna be doing the gnarliest stuff.’ Are you having more fun snowboarding without the bigger support and having less pressure?
H4 S: No, maybe some days, but nowadays, it doesn’t really matter. I’m clear with what I want to do. I’m down to do whatever, go on trips, just have fun wherever I go.
H4 You’ve been asking me to film for WOP for a long time, and I always thought that it was way too crazy, because you do the craziest tricks and hit the craziest spots, and I wasn’t prepared. But I realised filming for WOP is actually more fun because you don’t have any rules about what you’re allowed to ride. We’ve been able to ride rocks, ride trees, or whatever, anything could be a spot. I feel like you’re loosening the rules, and anything could work when you have the right vision for it. I think encouraging people to do their own DIY projects is your biggest influence with WOP, Sami.
H4 S: Yeah, and you (Eero) have always been a big influence on me from the early days as well.
H4 Yeah, like with power tools, for example, what’s up with using them to modify spots or boards to get clips? Sami, I’ve heard you say: ‘Let’s just make it work. What do you need? Let’s just fucking cut that pole or take down that tree, or whatever it is.’
H4 S: Yeah, for sure. I’m always thinking that way. If you have a really special rail, maybe it’s wood or something, then I’m down to put metal on it, if I can make it look really good. Because you don’t have much unique stuff in Finland. I don’t see why we shouldn’t modify spots.
H4 A: Yeah, there’s definitely only a certain number of spots left in Finland. So if something needs to be modified a little bit, then we do it if it’s not too crazy. For instance, if it’s an abandoned place, it doesn’t hurt anybody if you cut a little piece of metal out of something because it’s gonna be taken down anyway in a year or two. But if it’s somewhere more public, then I wouldn’t do it too much.
H4 I remember being one of the riders in Finland who introduced the winch to snowboarding. Pasi (Salminen) built it, but I was one of the first to use it. There was a phase, maybe 10-15 years ago, when everything had to be hit with a winch, and now we’re trying to avoid using them as much as possible. How do you guys feel about using winches at spots?
H4 A: Yeah, there was a five-year golden era of winching.
H4 S: But it’s still really cool to use them because Finland is really flat. It’s crazy how flat it is. With a winch, you can open up so many possibilities. I don’t use it much nowadays, but I don’t see anything bad about using them if you’re up for it. For sure, you should hit the spot if you need the winch. The reality is that we just don’t have that many hills here in Finland.
H4 Whatever it takes to make the spot work. It’s kind of the same thing as modifying the spot with power tools. But it’s not like we have to highlight the winch anymore, like we used to, when you would always have the lifestyle in-run shot holding the rope. Now you’re trying to hide the winch instead of highlighting it.
H4 A: I want to get one of those in-run shots in the video. *laughs*
H4 Up until my ‘Ender’ part, I always wanted to top my level from my previous video parts. When I did Milestone, I felt like I was still able to raise the level of my riding, you know? I would still go to spots and try to do something better than I would do on my normal day riding. I was able to push it 100%, but I would also get inspired by the WOP videos, by filming with Tobbe (Tiusanen). I started looking at spots that would look good through a fisheye lens that you guys use. Smaller spots, but more technical, with good flow, a good line, and more creativity. Instead of just finding the biggest fucking rail and thinking, ‘Okay, this is gonna look good with the long lens from far away.’
H4
H4 S: Yeah, you bring your fast legs when snowboarding, in my eyes. We used to skate together, and you always had those fast tricks, reverts, all that stuff. But you never showed that in your snowboarding parts until Milestone when you started moving that way, different spots, fast tricks, combos.
H4 That’s the kind of riding that speaks more to me nowadays. If I see someone riding something smaller, more relatable, more technical, or creative, that makes me want to go riding as well. It just looks more fun than finding the biggest fucking thing to jump off, you know. I found my way of riding where I feel that I can keep doing this, at this level, for years to come compared to doing something fucking crazy. I’m not sure if I really want to do that anymore anyway.
H4 S: Yeah, it’s the same for me. I can’t land from really high too many times. My body can’t take the big impacts. That’s why I like the tree spots, the forest, there are so many sketchy things. You can’t see it as clearly, but you can get the same feeling. Sometimes it’s so crazy, even if it’s a smaller spot, you never know what’s gonna happen.
H4 All of us have been doing this for so long, so if we’re hitting a regular down rail, we know what’s gonna happen, we know what to expect. But finding something that hasn’t been hit before, something random, as you said, like a rock or a tree or whatever it is. I think that’s the motivating aspect for us to keep going forward and not always do the same thing.
H4 S: Exactly.
H4
H4 The WOP videos are the perfect outlet for me to showcase my snowboarding how I want to be presenting it. You know, this gave me the freedom. I think some of the spots that we filmed for this movie, I wouldn’t have filmed for Milestone, for example. It’s just two different concepts. So I think that opened some new doors to me for how to look at snowboarding.
H4 S: Yeah, which was nice. I remember a couple of times when you were surprised by how some spots ended up looking through the camera, like ‘oh, fuck, this works so good, what the fuck?!’
H4 Yeah, exactly. And I think this is also where the ideas from Antti, Sami, Tobbe, and everybody else involved come in. You guys can tell really well what’s gonna look good shot with the fisheye, or the filming style WOP is doing, you know. I think that has really inspired me a lot for my riding as well.
H4 S: Yeah, and we’ve been hitting a lot of spots, with the fisheye. WOP is full of filmers who can shoot really well with the fisheye.
H4 Yeah, and there are no rules, like what you can film or what you can’t film. I still think one of the best WOP clips is the fucking backside 630 on the grass Niels (Shack) did. Like, that’s not really a clip to the usual filming standard, but the fisheye makes it the best clip ever!
H4 S: Yeah, exactly.
H4
H4 You guys are just down to use something like so random that other people wouldn’t use, which makes it the best.
H4 S: Yeah, when it makes some sense, like if it’s working, then it’s working. It’s really simple.
H4 A: Yeah, we’re not scared of trying different stuff. *laughs*
H4 I’m down to have more fun filming. Filming has been so serious in the past. With Mackdawg Productions or Standard Films, or even making Ender, it was always so serious. Trying to do the best possible fucking trick that looks the gnarliest on the video. Now it’s kind of like, let’s just go out there and see what kind of spots we want to hit, what would look fun, and what would feel fun for us. I want to showcase my riding the way I feel like it should be presented. The spots have to look fun. They have to look creative, and sometimes be kind of random.
H4 A: Yeah, and kind of influential spots, too.
H4 Also, I don’t want to leave my wife and kids at home, and go to a spot where I don’t know if I’m gonna come back home or wake up in the hospital afterwards. I’d rather go and hit a fun spot and hopefully get a cool clip. Sometimes those cool clips are even harder to get. If you’re jumping off a roof, those clips usually take a couple of tries. But if you want to get something more technical, more creative, you could spend two hours just trying the trick.
H4 S: Yeah, for sure. But as long as you leave the house, you are a winner. That’s how I’ve thought about it. Once I get out of my home and I’m just outside with my friends, and we film or snowboard, then I’m a winner already, no matter what happens. I’m hyped on that already, so everything is a bonus. I’m hyped to get some clips, but I’ve realised that’s not the main thing. The main thing is hanging with the homies.
H4 That’s something I’ve started to appreciate more, especially after having kids, just being out there with homies, doing the thing you love the most. That’s the special moment, right? And getting the clip is considered the work, you know. Everything around it, that’s the fun part for me.
H4 S: But when you get that clip, you also remember that moment for longer, especially when we are outside and enjoying the day. Crazy things can happen every day.
H4 Yeah, that’s true. Most of the spots I’ve hit last season felt more like a session with homies, instead of going there to get one clip. If you look at my footage, I ended up doing two tricks at almost all of the spots. I would do a trick and then be just chilling while the session is still going on, then think, ‘Maybe I’ll go back up and try something else, then get a second clip because I’m more relaxed.
H4 S: Yeah, that’s always the way, especially when we’re filming with Niels.
H4 Yeah, I’ve noticed that you guys just hang out at a spot and see if someone comes up with anything, and then something magical happens. Sometimes you’re like, ‘I’m just gonna go to my van and cook some food and maybe see you in 20 minutes’. I was never good at operating that way. I always had a really strict plan of what I wanted to do, then do it, and then leave. Now I’m going somewhere to see what’s going to happen. And then usually something even better happens.
H4 S: Yeah, and like that, some new spots can open up that you didn’t plan. It’s so weird how many times that has happened, you’re hitting some spot, but then you end up noticing a different feature that turns out to be an amazing spot.
H4 A: I always find you around the corner, setting up a different spot than the one you came for.
H4 Also, when the spot is more playful, everything doesn’t have to be set up as perfectly as it would have to be for bigger stuff.
H4 S: Yeah, exactly. Sometimes, you just end up at the spot that’s wherever you are. You just put a rock on the ground, and it becomes your hype! *laughs*
H4 A: And then there’s a new spot! *laughs*
H4
H4 Niels was talking about the Gremlin hour, where you always get the shot on the last minute, you know, when it’s almost getting too dark to film. He said you chill for as long as you can, and then you start to work when you really need to.
H4 S: Sometimes you need more time; it depends on the spots. You’re also juggling a lot of stuff in your life, and you’re taking some big risks, so you can’t make any mistakes.
H4 While we’re talking about time, what’s the idea behind the burning clock in some of the videos?
H4 S: Oh, that’s when we need some more time. We fire up the clock with Hans Trössel in my backyard when we need some extra seconds for the edit.
H4 *laughs* Yeah, that’s pretty funny and magical. Why is WOP so obsessed with Harry Potter?
H4 S: Niels is always so crazy about Harry Potter; he loves those movies. When he stayed with us in Finland, he would always be watching those movies after filming. That’s where it came from, for sure.
H4 A: Yeah. He definitely loves magic, that’s for sure!
H4 Alright, I think we’re all good now, guys. Thanks for the interview!
H4 S: Thank you, thank you.
H4 A: Thank you, easy!
H5 WIZARD – short Film
H5 WOP SPRING ROADTRIP AKA THE WORST TRIP OF MY LIFE
H5 WOP for sale – raw edit
H5 WOP – For Sale Video
H5 WOP ONE – RAW shots
H5 ONE by WOP
H5 TikutGANG's "SOMETIMEY" – a snowboarding short film
H5 Vans Hi Standard Series In Moscow – Recap and Photos
H5 Talma with the Vans Euro Team
H5 VANS Presents: FIRST LAYER RUSSIA
H6 INTERVIEW: EERO ETTALA
H6 PHOTOS: KEKE LEPPALA, EERO ETTALA, PASI SALMINEN
NAV_HEADING_REPEATED_BODY Method Mag Emma's way (https://methodmag.com/features/emma-s-way.html)
Title
Method Mag Emma's way
H2 Emma's way
H3 Finding our way might be the biggest challenge of our existence, and yet it can be quite a simple thing, too. Damn, that’s probably a bit too profound and heavy for this intro, but I guess seeing Emma Crosby over the last few years, and chatting with her about life lately, made me realise that.
H3 It is inspiring to see when things come together nicely without paying too much attention to the obstacles we can come across. But where do you draw the line, exactly? How do you pick your battles? How do you make yourself feel that where you are is exactly where you belong? Some things are only important if you think they are, and that might be the key right here! It seems to me that Emma has figured that one out. It’s quite refreshing to see, and probably the reason why what we’ve seen of her over the last years is so compelling. Whether it was in movies like Salomon’s ‘Foyer’ or Bryden Bowley’s ‘Dorothy’, it’s pretty clear that Emma is bringing so much more to our snowboard realm. The riding, of course, but there’s more to it, as if she and the group of people around her were capable only of spreading tremendous good vibes around, and it shows. Whatever it is, her singular style and commitment have been tearing our screens and pages.
H3 A question remains. Is what we see mostly how it shows, or is it genuinely authentic? Is it just the beauty of cinematography, the power of filmmaking, the editing, or some sort of bigger marketing ‘happy/cool-washing’ program that’s responsible for it? Ha! Of course, nothing is and can be so binary, especially with human beings. Add to it the fact that we often try our best to show something, and it never comes across to others as we intended to. I say, it’s probably somewhere in between, and thanks to the talent of the cinematographer and photographer she’s been hanging out with, it tends to lead more to the genuine side than the superficial other one, making it the epitome of uplifting! As we patiently wait to see what comes next, we decided to catch up with her and try to find out Emma’s way, and where and how she draws her lines.
H3 RELATED
H4
H4 Hey Emma, how was your summer?
H4 It’s been good. I feel like it’s nice to decompress a bit and stay home for longer than two weeks, you know. You get into rhythms of doing small things you really look forward to, like cooking dinner, reading a book, going for walks, catching up with your friends, biking, sewing, and more low-key stuff that helps me get mentally regulated for winter, too. I also visited my parents back home in Minnesota.
H4 Cool! How was growing up snowboarding in Minnesota like?
H4 I’m from Edina, Minnesota, and I got into snowboarding because Hyland Hills was kind of in my backyard. I actually grew up ski racing because my dad is a big skier, and naturally signed me up for ski school. I would always skateboard in my garage at home, though, and when I was going up the ski lift, I would look over onto the terrain park with all the snowboarders. To me, that looked way cooler and way more fun than this ski racing stuff. My dad was really awesome, and put me in a snowboard lesson, and then I’ve just been snowboarding ever since. Dropped the skis pretty quick *laughs* I was 13 then, and growing up at Hyland was so action-packed. The tow-rope life is ingrained in you forever. It was a very exciting experience to start snowboarding in that way.
H4 Sounds like it! And then you decided to move west, right?
H4 Then I moved to Salt Lake City for college in 2014. I studied for four years. After that, I had a little bit more free time and started snowboarding more. Desiree (Melancon) was helpful in facilitating some more snowboarding opportunities with Salomon, and it kind of picked up from there.
H4 So, how was it moving from the Midwest to the West? Do you miss the rope-tows a lot?
H4 Yeah, definitely. I really miss just that high pace repetition where you can snowboard for an hour and you’re good, whereas out here it takes an hour just to get to the mountains. At the same time, it was really exciting to be in new types of terrain and try new types of snowboarding. At Hyland, you can ride a lot of rails, but jumps and powder don’t really exist there. It got me even more motivated to figure it out, I feel. Also, the season is way longer out west, so just having more time to snowboard was cool. But honestly, having a bigger community and more friends to go ride with, arriving here was really helpful. That really shifted my experience as well. Back home in Minnesota, I had some friends who snowboarded, but it just wasn’t as many. I also think the age I was when I moved to Salt Lake was the same age as so many other people who moved there to snowboard. So it kind of happened naturally, whereas in Minnesota, I didn’t really have those kinds of friends yet. Back there, there was like one other person in my entire high school who snowboarded, so I kind of kept it to myself.
H4
H4 Could you describe the Salt Lake City snowboard scene in just a few words?
H4 It’s a big scene with a lot of people, a lot of black clothes, and very good snowboarding. Everyone’s talented, creative, and inspiring.
H4 That’s cool. Was that your first impression as soon as you got there?
H4 Yeah, it felt like I was really diving into an entirely different community, and I was super inspired. I kind of got integrated into a friend group through my roommate, whom I have now, and it was like jumping in the deep-end and being immersed with the snowboard culture of Salt Lake City. It was super inspiring. I’m really glad that I moved out here at the time that I did. It really helped my career, and it made the shift in my mind where I was like, “Okay, this is something I want to do, and I feel like I’m in the right place for it.”
H4 I imagine you started to go more and more into the backcountry to ride and shoot. What are you looking forward to when you go session the mountains, there?
H4 I always loved jumping, which is kind of funny, coming from Minnesota. But I love how different it feels compared to being at home. Something about being in the backcountry is that you’re outside and immersed in the elements. You can’t drive and get a coffee or go to the bathroom easily. You’re out there. There’s something really special about that, because you’re just one with the elements. That creates a different energy for you to navigate and experience.
H4 Yeah, there’s not as many distractions as filming in the streets, I guess.
H4 No, and you’re just like, there, and you have to be prepared and ready too, which feels cool. It’s just really nice to be outside and pack your lunch, and just be settled in the mountains.
H4 Do you manage to bring a low-pressure, friendly-park shredding vibe out there?
H4 Yeah, I think it’s quite similar than park riding. The cool thing about being in the backcountry is that even if you don’t get a clip, and more often than not you don’t, at the end of the day, you get home and you’re like: “Wow, I just spent 12 hours outside hiking in snow with my friends.” That’s pretty remarkable. And the fact that we do it for a job is insane and awesome. So yeah, it’s the same vibe, you’re just hanging out with your friends, whether it be outside in the mountains, on the ropes, or at a street spot, that’s what you rely on, your friends, your dynamic, and the trust in one another.
H4
H4 Sounds like the way to go! In the past, you’ve mentioned that personality and character were more important than the snowboarding talent of a rider. Can you elaborate on that?
H4 Yeah, it’s funny that I said that. I think style is always something that’s an inspiration to me. How people choose to hit a spot or snowboard on or what kind of music they snowboard to, or how they choose to do a trick is really inspiring to me, and something that I’ve always been driven by. It’s fun to be able to say: “Oh, I like this person who does it this way, because I like how they do it, or whatever.”
H4 I totally agree, I would not be doing my job if I had to shoot and publish people who all look alike.
H4 And that’s the cool part, too. What you think looks good, someone else might not feel looks good. And that’s the whole art of it and how people express themselves.
H4 Well, it’s a real pleasure to see you rip more and more every year! Are you proud of what you’ve become today?
H4 Thank you. Yeah, I think every year you gain more experience and more confidence in yourself. No matter what, I can look back and see that I’ve gotten better at snowboarding, and I’m excited to keep doing that and keep feeling like that. It’s probably something I will feel forever, you know, that I want to keep getting better. But yeah, I’m proud of what I’ve been able to do, but I’m also excited to keep learning and getting better. I wanna be making more video parts that I’m proud of and keep building off my own experiences.
H4 Yeah, and there’s probably something a bit more subtle about pride and progression, especially when you consider personality more important than talent. How do you actually progress as a person?
H4 Yes, it’s a great point and interesting to think about and talk about. As people grow, they take their experience and try to be better as people, you know. Be a better friend, a better sibling, or a better daughter for me, and I think that kind of goes into snowboarding as well. I want to be able to go on a snowboard trip and be there for the people around me, and be there for myself, too, with a really good mindset and attitude. I think that’s like a big inspiration for me to thrive. It’s really closely linked to snowboarding well, too. If you’re able to find this mindset of being the best person that you can, it also elevates your snowboarding naturally because of the energy that you’re giving to everybody.
H4 There’s how you are and how you look, too. Having so many cameras pointing at you now, do you try to inspire others in what you do and how it shows? Do you think of that?
H4 Not too much. The biggest thing that I try to do is live my life and snowboard. I feel like I never think too much about the cameras or anything like that. It’s more so how I want to snowboard that day, or what I want to snowboard on, you know, on more of a chill scale.
H4 You focus on what you do, that’s good. And then there’s the editing. The way you show in the film depends on that and stuff like songs or clips that are chosen and such. Do you ever get involved in the editing, or do you want to?
H4 I’ve been working with Bryden for three years now, and it’s awesome, because I really trust him to edit and choose music and portray me in a way that feels authentic to me. Because that’s part of it as well, you can snowboard, but it’s how Bryden sees things. And there are still definitely times when I’m like, “Dude, I look crazy in that clip, or lifey or whatever. Can we swap it with something else?” And he’s always down. But ultimately, with Bryden it’s been a privilege, because I trust him, he makes a great video, and I’m really proud to be a part of that. I’m proud to be someone that he likes to create with. But it would be cool down the line to keep that door open for creativity for my own editing, or whatever it may be.
H4
H4 About inspiring others through films, photos, or whatever, I feel that usually, people become true models or icons without really planning it, kind of naturally. What are your thoughts on this, and how are you living your ‘fame’ situation?
H4 I think about who I looked up to as a kid, and I was really inspired by Desiree and MFR (Marie France Roy) and how they snowboarded. Obviously, you didn’t have as much accessibility to people and how their lives were through Instagram as much as today. I feel like you can get a little bit more insight into who people are now. Back then, I was really inspired by people for being authentically themselves and snowboarding how they want to snowboard, and being powerful. So I just try to live like that and be myself, and hopefully the rest will follow. If there are people who are inspired by that, and if it happens to just a couple of people, I’m stoked. That’s really the goal and would be amazing to have it come full circle like that.
H4 Yeah, it also seems like you don’t overthink it too much, which is good.
H4 Yeah, that is kind of nice.
H4 How’s your imposter syndrome going these days?
H4 Yeah, the imposter syndrome is always through the roof, and so high and present. The last two years, we’ve gone on a couple of trips with Louif (Paradis), and even just being there, you’re like: “This is crazy. What am I doing here? I don’t deserve to be here or whatever”. You have this battle in your mind where you try not to go down that hole. You deserve to be here and should try to enjoy it. This is where staying present and being grateful for what’s happening helps. So I try my best to keep those thoughts down and bury it.
H4 Yeah, I guess it’s only feelings in the end. They exists if you make them exist, kind of.
H4 Exactly, you don’t want to give it too much power.
H4
H4 Is the confidence in the sense of belonging getting better then?
H4 Yeah, I think so, for sure. I think the more time you’re in a space, the more you feel comfortable being there, and that kind of dictates it for sure.
H4 That’s nice to hear. As a proud queer snowboarder, can you elaborate on that sense of belonging and how you’ve been dealing with it growing up as a person and a snowboarder?
H4 Yeah, I feel like that kind of ties back to what we were talking about earlier. When I was able to move to Salt Lake, have more queer friends, see it and experience firsthand the queer community, which is very big and welcoming here, opened my mind to be like: “Okay, if I’m comfortable in this area, I’m also now getting more confidence in other areas of my life, like creativity, clothes, and music”. Being queer has also allowed me to be way more creative and excited. It kind of has this domino effect on other areas of your life. The snowboard community is obviously predominantly straight males, but the piece that is queer folks is also really important and a really strong one that makes you feel seen and heard. It’s like a small piece of my life that has now become a big piece that goes into all different types of confidence in different places. It’s nice to feel that I’m fully myself. And that has come with time, but also with the community that I found in Salt Lake.
H4 Do you think it would have been a lot different if you were still in the Midwest?
H4 I have no idea what my life would look like if I had stayed home. I’d like to think that no matter what, I would have ended up in at least a similar position that I’m in now with my queerness and with my confidence in all these areas of life. But I think it would have taken way, way, way longer. I think moving here has really allowed me to open up this new life that feels like I’m actually myself. It’s all tied together with snowboarding, my friends, and Salt Lake City as a community. Everything that I love and wanted to do was here, and there was also this added layer where I was like: “Oh, and you have a queer community, the art community, the music, and hiking!” All of these other areas of life are thriving, and you can take part in them all, and it has really blossomed for me. Minnesota is a great place, and I love it so much, but I think what I needed in life was presented to me in Salt Lake, and really allowed for everything to fall into place after that. I’m talking about all of those things that happened for me and brought me where I am now with snowboarding. That definitely wouldn’t have happened if I had stayed home.
H4 How would you say the snowboarding community participated in that process of building your identity, and why is it so important?
H4 I feel like, once you can see yourself in other people, then you have an idea of maybe how to move. You can be successful and be you, and having our crew with Jill (Perkins), Desiree, and Kennedi (Deck), for example, has been immensely powerful for me. Just
H4 having friends you can talk to about shared experiences goes so far that it makes you feel like you’re normal and you know, just like everybody else. And it’s important to have friends who are also professional snowboarders who are also doing it, and you just feel like: “Okay, this is us, let’s do this together.”
H4 Yeah, I imagine it makes you feel strong, or stronger.
H4 Yeah, absolutely.
H4 Why is it important to promote yourself not just as a snowboarder, but also being out there knowing that sexual orientation or sexual identity is such a personal and intimate part of everyone?
H4 If you can see yourself in other people who have more of a spotlight, then you have more confidence to be yourself as well. I think that the most important thing is just to be authentically you. So if people identify with you, they might find the space and the confidence to do the same. It’s obviously a little bit hard in the States right now, but luckily for the most part these days, it’s normal. It’s been more normalized and more okay.
H4 What place do you want it to be as a snowboarder, though? Is it something you really want to emphasise with so much of it being about personality and how you present yourself in photos, videos, or even this interview?
H4 Yeah, it’s hard to find a balance. I always want to be a snowboarder and a supporter like everybody else, get on this spot, talk bullshit, and where I want this jump to be or whatever, but at the same time, I want to be a voice for people to find themselves in. If people read about this, align, feel close to me, and maybe are inspired by my story, then that’s cool. It’s cool to be different, but you can exist as a snowboarder who has accolades for being a snowboarder and also share light into the queer community. I think that’s just as important. We can have a scene that is less divided, and that’s something that I hope to carry as well.
H4
H4 Yeah, for sure, how do you see the level of representation and inclusivity in the snowboard world today?
H4 You know what, this is a hard question, because inclusivity levels are an ever-evolving thing that always needs to be checked and looked at. It’s great that I can have, what, five gay friends in the snowboard world that are like my close friends. That’s pretty amazing. I think there can always be more. If you look at a team and it’s fifty-fifty, that’s powerful and a hard number to achieve. But it’s inspiring to look around and see how many covers women have gotten in the last three years, all these inspiring video parts coming out, and primarily non-male, you know. There are so many different types of snowboarding, and groups of snowboarders, and I think that there can absolutely always be more. But I think where we’re at right now is a good step in the right direction.
H4 I checked Method’s Instagram insights before our chat, and we have an 88% male audience. I’m not saying our followers are the entire snowboard community, but it’s definitely an information, right? Knowing how it’s heavily leaning towards a majority of males, and mostly straight, I imagine, do you see it as crucial to have it more equally balanced, or should we concentrate mostly on getting better at including people from minority groups?
H4 I think that metric kind of makes sense. This is a huge thing that’s hard to begin to talk about or have all the answers to, especially for me individually. Let’s say you show more, I think that would help, maybe change the metric a bit, but ultimately, it’s a bigger issue than that. There are many reasons why your audience is a high majority of men but, for example, the people who can afford snowboards, have accessibility, survives and thrives off the snowboard environment, in itself, are males. In order to change this, we have to go way back to the basics and work on making snowboarding more accessible, and how to get different types of people snowboarding. This is where I feel that the conversation should go, rather than Instagram metrics, right? How do we then get more people involved in snowboarding who look different and who aren’t in that metric?
H4 That said, I would imagine that the more content of female, non-binary, or people of colour, there is, would also change the interest of people who identify similarly to those who follow the account and what’s being posted, because they like to see themselves in that as well.
H4 Yeah, for sure! We do it as much as possible, whether it’s online or in print. One day, we’d love to only focus on publishing what we think is the raddest of snowboarding at the moment, period, and not think of that, but for now, it’s definitely important to shift our focus a bit. The truth is, even if we’re super keen to push a bunch of different people, we see less content coming from minority groups, so we have to juggle with that. How do you think the snowboard industry could deal with this in better ways?
H4 The work that you guys have done for print is definitely super important. With the different interviews and the covers, I feel that the representation is absolutely there. I understand there are reasons for everything, and for both sides, as a snowboarder, a brand, or a magazine. There are so many groups of people who have never had a proper photographer or videographer with them. And that goes a long way if you have an amazing photographer on a trip. Take “Seen” snowboarding or “Sensesse”, how can you get a great photographer on the road with them? They don’t have the budget for that. Mikaela (Kautzky) is a great photographer, and I don’t want to diminish that by any means, but she’s also filming and creating the whole project. Maybe that would be a good place to start. Try to prioritise these different types of people getting access to great filmers or great photographers.
H4 Yes, it’s such a crucial point, and I hope to see some progression here. How do you think every snowboarder could get better at making people feel more included and comfortable?
H4 Even the smallest things, like introducing yourself to people, go a long way. Just saying hi and trying to make more friends outside of your bubble, you know. Then, showing support in specific community snowboard days, activities, or events that may happen, like a Pride festival, and showing up as an ally for your friends there is good too. You can also try to sit and listen to the struggles other people may face and make them feel seen and heard. You can begin to maybe understand some of the difficulties they may face.
H4
H4 These are good, simple tips, thank you. And by doing this, it doesn’t mean that you’ll make others be in a total safe space, right?
H4 Yeah, I think that’s just something to know. However, you may choose to move with different people; you’ll never be someone who fully understands them, and that’s okay. You won’t completely understand where they’re coming from, and they probably won’t behave fully themselves with you or feel fully safe, seen, and heard, and I think that’s okay. So just to recognise that where I’m coming from is different than where you’re coming from and be thoughtful is a huge step.
H4 To some extent, most people don’t feel fully safe enough to be fully themselves with everyone, so we can all understand that, I think. How does the actual political and social environment of the US make you feel right now?
H4 It’s super gnarly. It feels really scary, and you feel helpless and hopeless. I don’t know how we’ll get out of this. I don’t know how this will impact the world for the next years. It’s just a really sad time. Yesterday, there was a shooting at a school in Minneapolis right down the street from my parents’ house. You wake up to that news every day. If something hasn’t affected you, it will soon, and it’s just scary. I feel scared and worried. Yeah, it’s not fun.
H4 Do you find support around you and within your community?
H4 It’s hard because I feel like you do feel hopeless. My friends and I have gone to plenty of protests and rallies. We’ve done what we can and voted, but at a certain point, you just feel like the political environment outweighs everything, and everything you try to do ultimately feels like it doesn’t matter. So oftentimes, you can just seek help and mental comfort with your friends. There have been plenty of days when we feel really upset and sad, and go outside and just go for a walk. That’ll help us a bit and make us feel a bit better to just hang out in our safe space.
H4 Do you feel more insecure now than before, then?
H4 It’s scary to be a gay person now, and I can only imagine how other types of individuals feel. I would imagine they feel just the same way, you know, anyone who’s not straight and white. So it’s important now more than ever before to still be yourself and speak up for what you think is right. We’ll never conform to the realities that the political parties are trying to push you into. That’s all I can do now, to continue to push and stand up for what I believe in, and be myself.
H4 Well, Emma, thanks for sharing these experiences and what’s on you’re mind. Very nice chatting with you. To end this on a more positive note, how about you share with us what inspires you in snowboarding these days and what you’re looking forward to.
H4 Yeah, thanks for including me and for this interview! Something that’s inspiring to me is just seeing different types of people snowboarding. I’m really inspired by Sensesse. I’m really inspired by Seen snowboarding, by my friends, Jill, Kennedy, Desiree, Savannah (Shinske). I’m really excited to see Sierra’s (Forchheimer) footage in the new DustBox video, because I haven’t been able to see her snowboard a whole lot. I want to see what Iris (Pham) snowboarded on, too. It’s just exciting to see those types of people snowboard, and that’s what I’m really inspired by and would love to see more of. I would also love to see different groups like Sensesse emerge and stuff like that.
H5 Style Check | Dillon Henricksen
H5 GMP still life Park edit
H5 Everything but the kitchen sink – Brandon Reis edit
H5 Dropping in: Cream Fest
H5 Trollhaugen // Human On Board // March 2026
H5 Helgasons CREAM FEST 2026 – Presented by MONSTER ENERGY
H5 Larson Rides Rail Jam 2026
H5 Miracle March in BC | Burton Team Update
H5 STUCK IN CALI: A DWD California Tour
H5 United Shapes Welcomes Manu Dominguez
H6 INTERVIEW: JUSTIN DUTILH
H6 PHOTOS: JOSEPH ROBY, WIETSE THOMAS
HEADING_REPEATED_BODY Method Mag The Swatch Nines Lands Big In Japan (https://methodmag.com/features/the-swatch-nines-lands-big-in-japan.html)
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Method Mag The Swatch Nines Lands Big In Japan
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We went to Japan to watch The Nines… Full story and Recap Video.
H2 The Swatch Nines Lands Big In Japan
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H5 Monster Hell Week – After Movie
H5 Style Check | Dillon Henricksen
H5 GMP still life Park edit
H5 Everything but the kitchen sink – Brandon Reis edit
H5 Dropping in: Cream Fest
H5 Trollhaugen // Human On Board // March 2026
H5 Helgasons CREAM FEST 2026 – Presented by MONSTER ENERGY
H5 Larson Rides Rail Jam 2026
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HOMEPAGE (https://methodmag.com) Method Mag Method Snowboarding Magazine
[H1] Features [H1] Latest Features 18 Apr 2026 [H3] The Swatch Nines Lands Big In Japan 5 Mar 2026 [H3] WOP 27 Feb 2026 [H3] Emma's way [H1] Latest Videos video 29 May 2026 [H3] Style Check | Dillon Henricksen Dillon Henricksen at Mammoth video 25 May 2026 [H3] GMP still life Park edit Man We Need A Cam crew last edit video 19 May 2026 [H3] Everything but the kitchen sink - Brandon Reis edit Brandon Reis backyard shred video 18 May 2026 [H3] Dropping in: Cream Fest Behind the cream at Helgasons' Cream Fest video 13 May 2026 [H3] Trollhaugen // Human On Board // March 2026 Final HumanOnBoard episode video 8 May 2026 [H3] Larson Rides Rail Jam 2026 Larson Rides Rail Jam edit video 6 May 2026 [H3] Helgasons CREAM FEST 2026 - Presented by MONSTER ENERGY The Cream Fest recap video 29 Apr 2026 [H3] Miracle March in BC | Burton Team Update The Burton crew heads deep into British Columbia video 28 Apr 2026 [H3] STUCK IN CALI: A DWD California Tour Dinosaurs Will Die crew tearing through California video 27 Apr 2026 [H3] D ICE street edit Polish street edit straight from the Dice crew. video 25 Apr 2026 [H3] United Shapes Welcomes Manu Dominguez Manu Dominguez welcome clip to United Shapes video 24 Apr 2026 [H3] Mikko Rehnberg Behind The Scenes - Sodankylä Mikko Rehnberg shares a behind-the-scenes from a trip at Sodankylä video 23 Apr 2026 [H3] LAST DANCE - A get together by Beyond Medals The official Last Dance edit by the Beyond Medals crew just dropped video 23 Apr 2026 [H3] GIAPPONE A short Super 8 film The Minority crew exploring extreme cold Japan conditions video 22 Apr 2026 [H3] ESCAPE CLOSING CUP 2026 Escape Cup 2026 in Laax video 22 Apr 2026 [H3] Super Sync Vol 1 | Washington & Tahoe The CAPiTA x Union crew hits the road for a two-week trip through Washington and Tahoe video 20 Apr 2026 [H3] Hitmania Vol 3 New banger edit from Brett Stamper and Jayva Jordan video 20 Apr 2026 [H3] TRAPSTAR - Full Movie The kids of Japan are on a tear! video 20 Apr 2026 [H3] AIR TIME TV - Layne Treeter Rain or Shine Layne Treeter classic footage with rainy March sessions video 17 Apr 2026 [H3] Rip Off Session - by Sven Thorgren live broadcast video 16 Apr 2026 [H3] Rome at Loon Rome Snowboards crew at Loon video 14 Apr 2026 [H3] Terror Magazine - Occitania Local street edit by the Terror crew video 13 Apr 2026 [H3] BLESS SNOWBOARD FILM Kazakhstan snowboard crew present their new movie video 11 Apr 2026 [H3] SlushSlashin recap edit Yassnowboarding crew hit Crystal Ground Snowpark for a laid-back slush session video 10 Apr 2026 [H3] Dropping In: Last Dance Hangover laps at Beyond Medals' Last Dance video 7 Apr 2026 [H3] MICRO x UPPER MANAGEMENT AT SUNRIDGE edit Micro Snowboarding ran their own playground video 4 Apr 2026 [H3] Irish Spring Green the vid - Roadrunner edit Roadrunner Productions edit across Park City, Woodward, and Brighton video 2 Apr 2026 [H3] Volcom Spot to Spot in Avoriaz 2026 Volcom Spot to Spot recap video video 2 Apr 2026 [H3] WORMHOLE TRAILER New teaser from the Lab Project crew for WORMHOLE video 2 Apr 2026 [H3] thirtytwo Spot Check Loon Mtn March 2026 The ThirtyTwo crew hit Loon Park « 1 2 3 4 5 6 7 » FOLLOW METHOD MAG ON INSTAGRAM
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SUB-PAGE (https://methodmag.com/features/wop.html) Method Mag WOP
5 Mar 2026 [H2] WOP [H3] Sami is like a snowboarding hero from the late nineties. All you ever got to see from him would be a few hilarious lifestyle shots and insane riding clips. Just how it used to be when snowboarding could only be seen on VHS and DVD. Social media has ruined the mystique of a snowboard pro. We all know what deodorant Mark McMorris uses and which car Sven Thorgren drives, but we know nothing about Sami, and that is the beauty of him and the reason for us to want more! When he realised that the bigger Productions wouldn’t meet with his vision, he decided to create something magical, something that was missing in snowboarding…WOP. Sami has proven to our industry that a big budget doesn’t make a great snowboarding video. Fuck Red cameras, fuck cheesy voice-overs, and fuck helicopters filming another helicopter. All you need are your homies, good vibes and a filmer with a fisheye. It has been 10 years since the release of his first WOP video, and I finally built up my confidence to hop in the van to witness the sickness of the crew. I sat down with him and Antti for a WOP chat, and this is what came out of it. [H4] [H6] INTERVIEW: EERO ETTALA [H6] PHOTOS: KEKE LEPPALA, EERO ETTALA, PASI SALMINEN [IMG: Webpages.jpg 4] [H4] [H4] What does WOP actually mean? [H4] S: We just wanted to figure out a name that was short and easy for people to recognise. Then everyone started asking what it meant. I always say everyone can choose what it means. [H4] But what does it mean to you? Because I thought it meant ‘Without Pussy’. It made sense to me because everybody who’s in the video never gets pussy. That’s why I’m in the movie now. [H4] S: *laughs* Yeah, that’s true. Or With Old Pussy. Toni Kerkela is always saying it’s Wheelchair Or Paradise. When Theo (Acworth) was with us on the Spring Tour, he told me he always thought it was Without Pirates, because I created WOP when I stopped filming with those guys. [H4] A: I’ve also heard someone say it’s Without a Plan, too. Maybe that was you, Sami? [H4] S: Or maybe Without Panic. [H4] Okay, it means something different for everybody, I think. What were the influences in the early days, when you started WOP? Did you think there was something missing in snowboarding? [H4] S: I think the only part that was missing in snowboarding at that point was that the riders who liked to film had to be in big video productions, you know what I mean? If you wanted to be on point, to film in a proper way, you had to be in a bigger crew. With WOP, you can simply prepare your camera and go film something, and have a good time. If you are ready to put some effort into it, then you can make some shit happen. [H4] Antti, do you remember when you saw the first WOP video? [H4] A: Yeah, definitely. It was something very unique; the whole approach was totally different from what others were doing at the time. The general vibe was something else that I really liked. I’ve always been a fan. [H4] I remember it felt less structured; it was kind of an organised chaos in a way. It was also something that was missing in snowboarding. At that time, everything was shot in 4k and super slow-mo without rawness or some sense of reality. It was amazing, beautiful pictures, but there was no raw snowboarding in it. [IMG: Webpages7.jpg] [H4] [H4] S: Yeah, it’s something I felt when I watched my snowboarding. If everything is in slow-mo, I can’t see how it looks compared to when you might see it in person. The way I use my power, how fast I go, and how I do the tricks. When you have everything in slow-mo, it doesn’t fit my snowboarding in my eyes. One reason why I wanted to leave the Pirates and start creating something different was to show the way I feel my snowboarding should look. [H4] I agree 100%, I feel like you always had some of the craziest stuff in the Pirates movies. But still, I think your footage didn’t look as good as it could have done with the right filming, the right cameras, the right vibe, the right music, and everything. The way it was put together, maybe it wasn’t fitting for you. [H4] S: Yeah, you’ve seen how I snowboard in real life, how I use my board and stuff like that. You can never see that if you’re just watching those other videos, something is missing in them. [H4] Is the budget another big difference between filming with the homies versus filming for a big production? [H4] S: Yes, the budget is the main thing. But I’ve always been filming as if I’m part of a big production. I make things happen the same way I did when I filmed with Pirates. After a couple of years filming with Basti (Balser) and those guys, they taught me how to film professionally, and I’ve always wanted to keep that standard and effort; that’s the way I like to do it. [H4] Filming with Pirates must have been a great education for you to understand what it takes to film a part or film a movie. You can apply that learning experience to your own stuff as well. [H4] S: Yeah, exactly. I respect Gigi (Rüf), Ludschi, and all of those guys so much. I miss those guys. I speak to them sometimes, but haven’t seen them for a long time. [IMG: Webpages12.jpg] [H4] [H4] How do you choose the riders for the WOP movies? [H4] S: Just whoever has a good vibe, I never thought too much about it. Everyone is welcome if they feel it and like riding the spots. We’ve just been going with the flow. Everyone is a homie who I can chill with, even without snow. [H4] So it’s basically people you get along with, feel comfortable hanging out with, and like to ride with? [H4] S: Yeah, and it can also be because something happened, someone brought those people to us, you never know. It’s hard to say how the people end up coming to film with WOP because no one really knows. [H4] Antti, you filmed with KBR in the beginning, then you shifted to doing a solo K2 project, and now you’re back to crew videos. Did you miss riding with a crew? [H4] A: Both types of projects can be good, for sure. When you’re doing your own thing, you have time to just focus on yourself, but you still have the crew behind you. [IMG: Webpages10.jpg] [H4] [H4] Are there benefits to doing something by yourself, or is it more stressful? [H4] A: The benefit is that you probably have more filming days available, allowing you to choose more days for yourself. But it’s a little bit more stressful sometimes. If you plan to film the next seven days with your filmer, you know that you just have to go for it. Instead of filming with the crew, where you can have one day here, then wait out two days, and then do another spot, that’s more relaxed in a way. I definitely prefer filming with a crew nowadays. And I like people, so yeah, I would always choose a crew. [H4] Luti (Sami), what’s the drive for you? You’re getting really minimal support from the industry, but you’re still getting after it, you’re going out there and doing the gnarliest stuff with no support. [H4] S: I’ve been trying to quit snowboarding, for sure. I had all kinds of woodworking work with big planers and stuff, but it’s something inside me, or maybe outside me, it’s everywhere. Snowboarding drives me in every way in my life. It gives me motivation to make things happen. I can go snowboarding or go on trips with other people, we can have a good session or demo, and it’s been driving my whole life. Everything is based on snowboarding, which is crazy. [H4] You’re not getting paid a crazy amount of money now. I don’t think you need to do as crazy stuff as you’re doing, like going on top of a building, and doing something fucking crazy. So what’s the reward for you? [H4] S: Yeah, but sometimes you do the more gnarly stuff when no one else is pushing you to make shit happen, other than yourself. If you sign a contract with someone who doesn’t even really care or help that much, you can wonder why you would do this for someone other than yourself. [IMG: Webpages5.jpg] [H4] [H4] It’s inspiring the way that you just decided: ‘I’m doing my own thing, and I don’t fucking care if my sponsors are coming with me. I’m still gonna be fucking riding, and I’m gonna be doing the gnarliest stuff.’ Are you having more fun snowboarding without the bigger support and having less pressure? [H4] S: No, maybe some days, but nowadays, it doesn’t really matter. I’m clear with what I want to do. I’m down to do whatever, go on trips, just have fun wherever I go. [H4] You’ve been asking me to film for WOP for a long time, and I always thought that it was way too crazy, because you do the craziest tricks and hit the craziest spots, and I wasn’t prepared. But I realised filming for WOP is actually more fun because you don’t have any rules about what you’re allowed to ride. We’ve been able to ride rocks, ride trees, or whatever, anything could be a spot. I feel like you’re loosening the rules, and anything could work when you have the right vision for it. I think encouraging people to do their own DIY projects is your biggest influence with WOP, Sami. [H4] S: Yeah, and you (Eero) have always been a big influence on me from the early days as well. [IMG: Webpages13.jpg] [H4] Yeah, like with power tools, for example, what’s up with using them to modify spots or boards to get clips? Sami, I’ve heard you say: ‘Let’s just make it work. What do you need? Let’s just fucking cut that pole or take down that tree, or whatever it is.’ [H4] S: Yeah, for sure. I’m always thinking that way. If you have a really special rail, maybe it’s wood or something, then I’m down to put metal on it, if I can make it look really good. Because you don’t have much unique stuff in Finland. I don’t see why we shouldn’t modify spots. [H4] A: Yeah, there’s definitely only a certain number of spots left in Finland. So if something needs to be modified a little bit, then we do it if it’s not too crazy. For instance, if it’s an abandoned place, it doesn’t hurt anybody if you cut a little piece of metal out of something because it’s gonna be taken down anyway in a year or two. But if it’s somewhere more public, then I wouldn’t do it too much. [H4] I remember being one of the riders in Finland who introduced the winch to snowboarding. Pasi (Salminen) built it, but I was one of the first to use it. There was a phase, maybe 10-15 years ago, when everything had to be hit with a winch, and now we’re trying to avoid using them as much as possible. How do you guys feel about using winches at spots? [H4] A: Yeah, there was a five-year golden era of winching. [H4] S: But it’s still really cool to use them because Finland is really flat. It’s crazy how flat it is. With a winch, you can open up so many possibilities. I don’t use it much nowadays, but I don’t see anything bad about using them if you’re up for it. For sure, you should hit the spot if you need the winch. The reality is that we just don’t have that many hills here in Finland. [H4] Whatever it takes to make the spot work. It’s kind of the same thing as modifying the spot with power tools. But it’s not like we have to highlight the winch anymore, like we used to, when you would always have the lifestyle in-run shot holding the rope. Now you’re trying to hide the winch instead of highlighting it. [H4] A: I want to get one of those in-run shots in the video. *laughs* [H4] Up until my ‘Ender’ part, I always wanted to top my level from my previous video parts. When I did Milestone, I felt like I was still able to raise the level of my riding, you know? I would still go to spots and try to do something better than I would do on my normal day riding. I was able to push it 100%, but I would also get inspired by the WOP videos, by filming with Tobbe (Tiusanen). I started looking at spots that would look good through a fisheye lens that you guys use. Smaller spots, but more technical, with good flow, a good line, and more creativity. Instead of just finding the biggest fucking rail and thinking, ‘Okay, this is gonna look good with the long lens from far away.’ [IMG: Webpages15.jpg] [H4] [H4] S: Yeah, you bring your fast legs when snowboarding, in my eyes. We used to skate together, and you always had those fast tricks, reverts, all that stuff. But you never showed that in your snowboarding parts until Milestone when you started moving that way, different spots, fast tricks, combos. [H4] That’s the kind of riding that speaks more to me nowadays. If I see someone riding something smaller, more relatable, more technical, or creative, that makes me want to go riding as well. It just looks more fun than finding the biggest fucking thing to jump off, you know. I found my way of riding where I feel that I can keep doing this, at this level, for years to come compared to doing something fucking crazy. I’m not sure if I really want to do that anymore anyway. [H4] S: Yeah, it’s the same for me. I can’t land from really high too many times. My body can’t take the big impacts. That’s why I like the tree spots, the forest, there are so many sketchy things. You can’t see it as clearly, but you can get the same feeling. Sometimes it’s so crazy, even if it’s a smaller spot, you never know what’s gonna happen. [H4] All of us have been doing this for so long, so if we’re hitting a regular down rail, we know what’s gonna happen, we know what to expect. But finding something that hasn’t been hit before, something random, as you said, like a rock or a tree or whatever it is. I think that’s the motivating aspect for us to keep going forward and not always do the same thing. [H4] S: Exactly. [IMG: Webpages19.jpg] [H4] [H4] The WOP videos are the perfect outlet for me to showcase my snowboarding how I want to be presenting it. You know, this gave me the freedom. I think some of the spots that we filmed for this movie, I wouldn’t have filmed for Milestone, for example. It’s just two different concepts. So I think that opened some new doors to me for how to look at snowboarding. [H4] S: Yeah, which was nice. I remember a couple of times when you were surprised by how some spots ended up looking through the camera, like ‘oh, fuck, this works so good, what the fuck?!’ [H4] Yeah, exactly. And I think this is also where the ideas from Antti, Sami, Tobbe, and everybody else involved come in. You guys can tell really well what’s gonna look good shot with the fisheye, or the filming style WOP is doing, you know. I think that has really inspired me a lot for my riding as well. [H4] S: Yeah, and we’ve been hitting a lot of spots, with the fisheye. WOP is full of filmers who can shoot really well with the fisheye. [H4] Yeah, and there are no rules, like what you can film or what you can’t film
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SUB-PAGE (https://methodmag.com/features/emma-s-way.html) Method Mag Emma's way
27 Feb 2026 [H2] Emma's way [H3] Finding our way might be the biggest challenge of our existence, and yet it can be quite a simple thing, too. Damn, that’s probably a bit too profound and heavy for this intro, but I guess seeing Emma Crosby over the last few years, and chatting with her about life lately, made me realise that. [H3] It is inspiring to see when things come together nicely without paying too much attention to the obstacles we can come across. But where do you draw the line, exactly? How do you pick your battles? How do you make yourself feel that where you are is exactly where you belong? Some things are only important if you think they are, and that might be the key right here! It seems to me that Emma has figured that one out. It’s quite refreshing to see, and probably the reason why what we’ve seen of her over the last years is so compelling. Whether it was in movies like Salomon’s ‘Foyer’ or Bryden Bowley’s ‘Dorothy’, it’s pretty clear that Emma is bringing so much more to our snowboard realm. The riding, of course, but there’s more to it, as if she and the group of people around her were capable only of spreading tremendous good vibes around, and it shows. Whatever it is, her singular style and commitment have been tearing our screens and pages. [H3] A question remains. Is what we see mostly how it shows, or is it genuinely authentic? Is it just the beauty of cinematography, the power of filmmaking, the editing, or some sort of bigger marketing ‘happy/cool-washing’ program that’s responsible for it? Ha! Of course, nothing is and can be so binary, especially with human beings. Add to it the fact that we often try our best to show something, and it never comes across to others as we intended to. I say, it’s probably somewhere in between, and thanks to the talent of the cinematographer and photographer she’s been hanging out with, it tends to lead more to the genuine side than the superficial other one, making it the epitome of uplifting! As we patiently wait to see what comes next, we decided to catch up with her and try to find out Emma’s way, and where and how she draws her lines. [IMG: Webpages singles 6.jpg] [H6] INTERVIEW: JUSTIN DUTILH [H6] PHOTOS: JOSEPH ROBY, WIETSE THOMAS [H4] [H4] Hey Emma, how was your summer? [H4] It’s been good. I feel like it’s nice to decompress a bit and stay home for longer than two weeks, you know. You get into rhythms of doing small things you really look forward to, like cooking dinner, reading a book, going for walks, catching up with your friends, biking, sewing, and more low-key stuff that helps me get mentally regulated for winter, too. I also visited my parents back home in Minnesota. [H4] Cool! How was growing up snowboarding in Minnesota like? [H4] I’m from Edina, Minnesota, and I got into snowboarding because Hyland Hills was kind of in my backyard. I actually grew up ski racing because my dad is a big skier, and naturally signed me up for ski school. I would always skateboard in my garage at home, though, and when I was going up the ski lift, I would look over onto the terrain park with all the snowboarders. To me, that looked way cooler and way more fun than this ski racing stuff. My dad was really awesome, and put me in a snowboard lesson, and then I’ve just been snowboarding ever since. Dropped the skis pretty quick *laughs* I was 13 then, and growing up at Hyland was so action-packed. The tow-rope life is ingrained in you forever. It was a very exciting experience to start snowboarding in that way. [H4] Sounds like it! And then you decided to move west, right? [H4] Then I moved to Salt Lake City for college in 2014. I studied for four years. After that, I had a little bit more free time and started snowboarding more. Desiree (Melancon) was helpful in facilitating some more snowboarding opportunities with Salomon, and it kind of picked up from there. [H4] So, how was it moving from the Midwest to the West? Do you miss the rope-tows a lot? [H4] Yeah, definitely. I really miss just that high pace repetition where you can snowboard for an hour and you’re good, whereas out here it takes an hour just to get to the mountains. At the same time, it was really exciting to be in new types of terrain and try new types of snowboarding. At Hyland, you can ride a lot of rails, but jumps and powder don’t really exist there. It got me even more motivated to figure it out, I feel. Also, the season is way longer out west, so just having more time to snowboard was cool. But honestly, having a bigger community and more friends to go ride with, arriving here was really helpful. That really shifted my experience as well. Back home in Minnesota, I had some friends who snowboarded, but it just wasn’t as many. I also think the age I was when I moved to Salt Lake was the same age as so many other people who moved there to snowboard. So it kind of happened naturally, whereas in Minnesota, I didn’t really have those kinds of friends yet. Back there, there was like one other person in my entire high school who snowboarded, so I kind of kept it to myself. [IMG: Webpages singles 2.jpg] [H4] [H4] Could you describe the Salt Lake City snowboard scene in just a few words? [H4] It’s a big scene with a lot of people, a lot of black clothes, and very good snowboarding. Everyone’s talented, creative, and inspiring. [H4] That’s cool. Was that your first impression as soon as you got there? [H4] Yeah, it felt like I was really diving into an entirely different community, and I was super inspired. I kind of got integrated into a friend group through my roommate, whom I have now, and it was like jumping in the deep-end and being immersed with the snowboard culture of Salt Lake City. It was super inspiring. I’m really glad that I moved out here at the time that I did. It really helped my career, and it made the shift in my mind where I was like, “Okay, this is something I want to do, and I feel like I’m in the right place for it.” [H4] I imagine you started to go more and more into the backcountry to ride and shoot. What are you looking forward to when you go session the mountains, there? [H4] I always loved jumping, which is kind of funny, coming from Minnesota. But I love how different it feels compared to being at home. Something about being in the backcountry is that you’re outside and immersed in the elements. You can’t drive and get a coffee or go to the bathroom easily. You’re out there. There’s something really special about that, because you’re just one with the elements. That creates a different energy for you to navigate and experience. [H4] Yeah, there’s not as many distractions as filming in the streets, I guess. [H4] No, and you’re just like, there, and you have to be prepared and ready too, which feels cool. It’s just really nice to be outside and pack your lunch, and just be settled in the mountains. [H4] Do you manage to bring a low-pressure, friendly-park shredding vibe out there? [H4] Yeah, I think it’s quite similar than park riding. The cool thing about being in the backcountry is that even if you don’t get a clip, and more often than not you don’t, at the end of the day, you get home and you’re like: “Wow, I just spent 12 hours outside hiking in snow with my friends.” That’s pretty remarkable. And the fact that we do it for a job is insane and awesome. So yeah, it’s the same vibe, you’re just hanging out with your friends, whether it be outside in the mountains, on the ropes, or at a street spot, that’s what you rely on, your friends, your dynamic, and the trust in one another. [IMG: Webpages singles.jpg] [H4] [H4] Sounds like the way to go! In the past, you’ve mentioned that personality and character were more important than the snowboarding talent of a rider. Can you elaborate on that? [H4] Yeah, it’s funny that I said that. I think style is always something that’s an inspiration to me. How people choose to hit a spot or snowboard on or what kind of music they snowboard to, or how they choose to do a trick is really inspiring to me, and something that I’ve always been driven by. It’s fun to be able to say: “Oh, I like this person who does it this way, because I like how they do it, or whatever.” [H4] I totally agree, I would not be doing my job if I had to shoot and publish people who all look alike. [H4] And that’s the cool part, too. What you think looks good, someone else might not feel looks good. And that’s the whole art of it and how people express themselves. [H4] Well, it’s a real pleasure to see you rip more and more every year! Are you proud of what you’ve become today? [H4] Thank you. Yeah, I think every year you gain more experience and more confidence in yourself. No matter what, I can look back and see that I’ve gotten better at snowboarding, and I’m excited to keep doing that and keep feeling like that. It’s probably something I will feel forever, you know, that I want to keep getting better. But yeah, I’m proud of what I’ve been able to do, but I’m also excited to keep learning and getting better. I wanna be making more video parts that I’m proud of and keep building off my own experiences. [H4] Yeah, and there’s probably something a bit more subtle about pride and progression, especially when you consider personality more important than talent. How do you actually progress as a person? [H4] Yes, it’s a great point and interesting to think about and talk about. As people grow, they take their experience and try to be better as people, you know. Be a better friend, a better sibling, or a better daughter for me, and I think that kind of goes into snowboarding as well. I want to be able to go on a snowboard trip and be there for the people around me, and be there for myself, too, with a really good mindset and attitude. I think that’s like a big inspiration for me to thrive. It’s really closely linked to snowboarding well, too. If you’re able to find this mindset of being the best person that you can, it also elevates your snowboarding naturally because of the energy that you’re giving to everybody. [H4] There’s how you are and how you look, too. Having so many cameras pointing at you now, do you try to inspire others in what you do and how it shows? Do you think of that? [H4] Not too much. The biggest thing that I try to do is live my life and snowboard. I feel like I never think too much about the cameras or anything like that. It’s more so how I want to snowboard that day, or what I want to snowboard on, you know, on more of a chill scale. [H4] You focus on what you do, that’s good. And then there’s the editing. The way you show in the film depends on that and stuff like songs or clips that are chosen and such. Do you ever get involved in the editing, or do you want to? [H4] I’ve been working with Bryden for three years now, and it’s awesome, because I really trust him to edit and choose music and portray me in a way that feels authentic to me. Because that’s part of it as well, you can snowboard, but it’s how Bryden sees things. And there are still definitely times when I’m like, “Dude, I look crazy in that clip, or lifey or whatever. Can we swap it with something else?” And he’s always down. But ultimately, with Bryden it’s been a privilege, because I trust him, he makes a great video, and I’m really proud to be a part of that. I’m proud to be someone that he likes to create with. But it would be cool down the line to keep that door open for creativity for my own editing, or whatever it may be. [H4] [H4] About inspiring others through films, photos, or whatever, I feel that usually, people become true models or icons without really planning it, kind of naturally. What are your thoughts on this, and how are you living your ‘fame’ situation? [H4] I think about who I looked up to as a kid, and I was really inspired by Desiree and MFR (Marie France Roy) and how they snowboarded. Obviously, you didn’t have as much accessibility to people and how their lives were through Instagram as much as today. I feel like you can get a little bit more insight into who people are now. Back then, I was really inspired by people for being authentically themselves and snowboarding how they want to snowboard, and being powerful. So I just try to live like that and be myself, and hopefully the rest will follow. If there are people who are inspired by that, and if it happens to just a couple of people, I’m stoked. That’s really the goal and would be amazing to have it come full circle like that. [H4] Yeah, it also seems like you don’t overthink it too much, which is good. [H4] Yeah, that is kind of nice. [H4] How’s your imposter syndrome going these days? [H4] Yeah, the imposter syndrome is always through the roof, and so high and present. The last two years, we’ve gone on a couple of trips with Louif (Paradis), and even just being there, you’re like: “This is crazy. What am I doing here? I don’t deserve to be here or whatever”. You have this battle in your mind where you try not to go down that hole. You deserve to be here and should try to enjoy it. This is where staying present and being grateful for what’s happening helps. So I try my best to keep those thoughts down and bury it. [H4] Yeah, I guess it’s only feelings in the end. They exists if you make them exist, kind of. [H4] Exactly, you don’t want to give it too much power. [IMG: Webpages singles5.jpg] [H4] [H4] Is the confidence in the sense of belonging getting better then? [H4] Yeah, I think so, for sure. I think the more time you’re in a space, the more you feel comfortable being there, and that kind of dictates it for sure. [H4] That’s nice to hear. As a proud queer snowboarder, can you elaborate on that sense of belonging and how you’ve been dealing with it growing up as a person and a snowboarder? [H4] Yeah, I feel like that kind of ties back to what we were talking about earlier. When I was able to move to Salt Lake, have more queer friends, see it and experience firsthand the queer community, which is very big and welcoming here, opened my mind to be like: “Okay, if I’m comfortable in this area, I’m also now getting more confidence in other areas of my life, like creativity, clothes, and music”. Being queer has also allowed me to be way more creative and excited. It kind of has this domino effect on other areas of your life. The snowboard community is obviously predominantly straight males, but the piece that is queer folks is also really important and a really strong one that makes you feel seen and heard. It’s like a small piece of my life that has now become a big piece that goes into all different types of confidence in different places. It’s nice to feel that I’m fully myself. And that has come with time, but als
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SUB-PAGE (https://methodmag.com/features/the-swatch-nines-lands-big-in-japan.html) Method Mag The Swatch Nines Lands Big In Japan
18 Apr 2026 Words by Will Radula-Scott Photos by Will Radula-Scott [H2] The Swatch Nines Lands Big In Japan Currently sat on the layover heading home somewhere between 20 hours of airtime reminising back to a wild week in Niseko, Hokkaido flicking through my little fujifilm cam that holds all the memories. The first memory that comes to mind after a decent length journey from London - Hong Kong - Tokyo - Sapporo - Niseko was the very next day, the official first day for the Swatch Nines and we hear the course is closed due to high winds and zero visibility; not a good start. I catch photographer Jonas Gasser at breakfast featuring our first and definitely not last fair share of rice, noodles, sushi and other things to identify. Once full we decide let’s just go up and check it out, maybe it’s not that bad up there… next thing I know we’ve found the Hirano bros Kaishu and Ayumu, Takeru Otsuka, Lyon Farrell and one of their friends appearing through the fog. I’d got in late the night before but these boys had been at the Phoenix Club (a private bar kept open specially for the Nines all week with only free drink tokens taken behind the bar, which there was endless supply) with bad weather forecasted the opening night was permitted to send! [IMG: Nines 1.jpg] The boys were up though and fired up to shred, all with a can of Sapporo Classic in hand. The Hirano bros friend may have come straight from the bar, as he was only wearing a pair of jeans, a thin sweater (no t-shirt) and Kaishu’s beanie whilst riding Ayumo’s board, no gloves and just freezing his ass off. Lifting his sweater up to reveal “fuck up” and other drawing all over his body having been attacked with a pen in the bar the night before. Oh and Kaishu had his Burton board with the full length rail system step up with both bindings set all the back for the day, so I knew I was in for a badass day no matter the weather. They didn’t disappoint, one of the funniest days riding in some time. [IMG: Nines 2.jpg] The following day was game time, the sun was out, the call for a 4am wake up and get the sunrise shoot over Mt Yotei was on. At 4am the text came in, the weather wasn’t that clear yet and the winds were still high, so I took an extra hours kip, but the majority of the riders were up there and ready. Once the sun was up the sessions were on. The huge quarter pipe was the first on the tick list, being further down the course the wind was less brutal and the early risers started to get planting, flipping and getting airtime. [IMG: Nines 3.jpg] [IMG: Nines 4.jpg] Then the volcano session commenced, which may have been the most picture perfect setup I’ve ever witnessed. A perfectly shaped imitation of the volcano getting boosted by rider after rider with Mt Yotei sat right there in the background. The local Japanese Nomadik crew were in town to check out the set up as well as shoot a little project with us so we met up with Kohei Kudo, Rei Shimasaki, Srush Bomb (never got his real name), his bro Yuuse and illusive Kazu Kokubo was there, but it took a couple more days before anyone actual set eyes on him, in true legendary fashion. The boys took a few laps through the Nines set up but conditions weren’t ideal, so we headed for some side hits from the one other lift that seemed to be running on the mountain, finding some gullies and features to jib, an opportunity for them to shine with that unique Japanese style. [IMG: Nines 5.jpg] [IMG: Nines 6.jpg] The following day promised another epic sunrise above Mt Yotei volcano so after another 4hr kip the alarm rang and we were up! This time it looked like it was going to be the one! We got up the gondola and straight onto the little two man chair servicing the behemoth set up, just to find ourselves in a small pocket of cloud, ah well, next time eh. After another day of fairly clear skies with a sprinkling of high winds, the crew ripped around the mountain to avoid being blown over, the sun began to set and the night session commenced. A light show provided by Panasonic lit up the snow mini ramp, volcano and rail under the bridge top section and this might have been the best part of the week, mini shred! That session pretty much closed out the riding that week with the weather coming in on the Friday where only the very brave strapped in to try stack a few more clips before the final day that was meant to be the public day where everyone puts on a show for the locals, but the weather was having none of it and that was unfortunately cancelled. [IMG: Nines 7.jpg] So what do you do when you can't ride the following day, head back to the Phoenix Club for free drinks and karaoke. But first we had a banquet put on by the resort up the mountain where they played Japanese drums and a ceremonial display of a huge Tuna that once it had done a a lap of the hall was sliced up in front of us for the freshest sushi I’d ever eaten. [IMG: Nines 8.jpg] With the last day a right off we finally met up with Kazu and the Nomadik crew to shoot some lifestyle bits for our upcoming collaboration and then it was to the closing Gala party where many a shoe was drunk from and the live rider-voted awards were announced. The results were in: MVP: Cool Wakashima, Kaishu Hirano & Lane Weaver New Nine: Lane Weaver The Tube Award: Romain Allemand Best Trick SNB: Lane Weaver & Cool Wakashima Best Trixk SKI: Gen Sasaki & Elena Gaskell Big thanks to the Nico and everyone at the Nines for putting on such an epic event and of course thank you for the invite! Watch the official HIGHLIGHT EDIT here: [H3] TAGS Swatch Japan Ayumu Hirano , Lyon Farrell , Mia Brookes [H3] RELATED video 13 May 2022 [H5] Monster Hell Week - After Movie video 29 May 2026 [H5] Style Check | Dillon Henricksen video 25 May 2026 [H5] GMP still life Park edit video 19 May 2026 [H5] Everything but the kitchen sink - Brandon Reis edit video 18 May 2026 [H5] Dropping in: Cream Fest video 13 May 2026 [H5] Trollhaugen // Human On Board // March 2026 video 6 May 2026 [H5] Helgasons CREAM FEST 2026 - Presented by MONSTER ENERGY video 2 May 2026 [H5] Larson Rides Rail Jam 2026 FOLLOW METHOD MAG ON INSTAGRAM
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🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
1Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /features/wop.html | 1 | 1 |
| /features/emma-s-way.html | 0 | 1 |
| /features/the-swatch-nines-lands-big-in-japan.html | 0 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage — no schema detected (entity gap)
/features/wop.html — no schema detected (entity gap)
/features/emma-s-way.html — no schema detected (entity gap)
/features/the-swatch-nines-lands-big-in-japan.html — no schema detected (entity gap)
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Information Density
0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence
0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof
0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint
0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority
0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score
0 / 100
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Information Density
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Semantic Alignment
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Trust & Proof
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Commodity Fingerprint
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Identity & Authority
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
B
BS Level
Media, News & Publishing
34.7 Avg BS
Based on 831 businesses audited.
✓ Less BS than average
Method Mag has 19.7 points less BS than the average for Media, News & Publishing.
BS Detector
Media, News & Publishing BS: Method Mag (methodmag.com)
https://methodmag.com
📍 Industry: Media, News & Publishing
15
BS / 100
Method Mag is an outlier in the media space, delivering high-substance, low-fluff content that prioritizes community authenticity over SEO-driven aggregation. It is a pure editorial play that backs its ‘Real Snowboarding’ signal with forensic-level details from the field. The only ‘bullshit’ here is the technical failure to implement schema that would formally validate its obvious topical authority.
Info Density
Power-words vs. Substance ratio.
3
10% BS
Semantic Coherence
Homepage promise vs. Sub-page reality.
2
10% BS
Trust & Proof
Verifiable evidence vs. Trust Theatre.
3
15% BS
Commodity Fingerprint
Detection of industry clichés/templates.
2
13% BS
Identity & Authority
Expert verifiability & Schema depth.
5
33% BS
Implement comprehensive Organization and NewsArticle JSON-LD schema to bridge the technical authority gap. Add Person schema for high-profile contributors like Eero Ettala with sameAs links to their social or professional portfolios. Include a formal Editorial Standards and Corrections Policy page to satisfy industry-specific proof expectations for legitimate publishing houses. Disclose ownership and funding transparency in a dedicated ‘About’ section to move from a ‘blog’ technical profile to a ‘publishing’ authority profile.
The site is a textbook example of niche media and publishing, specifically focused on the snowboarding subculture. The content heavily utilizes industry-specific terminology and original reporting, confirming its status as a specialized editorial entity.
“The score of 15 is driven almost entirely by the technical lack of schema and formal publishing policies. In terms of content substance, the site scores near zero for BS, as it avoids nearly all generic cliches and marketing power words identified in the industry dictionary. It is one of the most substantiative niche publications analyzed in this category.”
Verified Analysis Date: May 30, 2026
© 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution
This training module utilizes a snapshot of public data from Method Mag, captured on May 30, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Method Mag: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://methodmag.com to view the most current version of its content and learn from the source what this company is about and what it offers.