Training Example: WheresTheMatch – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Media, News & Publishing
Generic Claims: trusted news source, unbiased reporting, the truth, delivered, journalism that matters…
Red Flags: no named editorial staff, sponsored content without clear labelling, no corrections or complaints policy, ownership and funding not disclosed…
Semantic Drift Patterns: claims editorial independence but content is sponsored, claims fact-checked but no corrections policy visible, homepage says investigative but content is aggregated wire stories, claims community voice but no local reporting staff…
Proof Expectations: named journalists and editorial staff, published editorial standards and ethics code, corrections and complaints policy, ownership and funding transparency…

WheresTheMatch

(https://www.wheresthematch.com) 📸 Data Snapshot: May 21, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE WherestheMatch.com – The Ultimate Live Sport on TV Guide (https://www.wheresthematch.com)
Title

WherestheMatch.com – The Ultimate Live Sport on TV Guide

Meta

View accurate schedules for 30+ live sports on TV including Football, Rugby & F1. Check upcoming fixtures, start times & channels for every game on TV and online.

H1 Live Sport on TV
H2 Welcome to WherestheMatch.com – The UK’s Definitive Live Sports Guide
H2 Live Sport Calendar: What’s on TV in May 2026
H2 How We Source Our Fixture Data
H2 Covering More Than Just Football
H2 Sign up to take control of these schedules
H2 Download our App for free on iOS and Android
H2 Who Are WheresTheMatch?
H3 Football
H3 Rugby Union
H3 Golf
H3 Cricket
H3 Download the App now!
HEADING_REPEATED_BODY WherestheMatch.com – The Ultimate Live Sport on TV Guide (https://wheresthematch.com/live-sport-on-tv/)
Title

WherestheMatch.com – The Ultimate Live Sport on TV Guide

Meta

View accurate schedules for 30+ live sports on TV including Football, Rugby & F1. Check upcoming fixtures, start times & channels for every game on TV and online.

H1 Live Sport on TV
H2 Welcome to WherestheMatch.com – The UK’s Definitive Live Sports Guide
H2 Live Sport Calendar: What’s on TV in May 2026
H2 How We Source Our Fixture Data
H2 Covering More Than Just Football
H2 Sign up to take control of these schedules
H2 Download our App for free on iOS and Android
H2 Who Are WheresTheMatch?
H3 Football
H3 Rugby Union
H3 Golf
H3 Cricket
H3 Download the App now!
NAV_REPEATED_FOOTER View Live Sport on TV listings by Competition – WherestheMatch.com (https://wheresthematch.com/listings-by-competition/)
Title

View Live Sport on TV listings by Competition – WherestheMatch.com

Meta

View live sport on TV schedules by league and cup competitions being played live on TV in the United Kingdom.

H1 View Listings By Competition
H3 American Football
H3 Australian Rules Football
H3 Badminton
H3 Baseball
H3 Basketball
H3 Cricket
H3 Darts
H3 Football
H3 Formula 1
H3 Golf
H3 Ice Hockey
H3 Moto GP
H3 Netball
H3 Pool
H3 Rugby League
H3 Rugby Union
H3 Snooker
H3 Squash
H3 Table Tennis
H3 Tennis
H3 Download the App now!
H4 Head to Head Internationals
H4 British
H4 European
H4 Rest of the World
H4 Football Rivalries & Derbies
H4 Women's Football
H4 International
H4 Other Football
H4 Special Calendar Dates
H6 Disclaimier
NAV_HEADER_HEADING_REPEATED_BODY Live Football on TV Guide – Today | Tomorrow | This Weekend (https://wheresthematch.com/live-football-on-tv/)
Title

Live Football on TV Guide – Today | Tomorrow | This Weekend

Meta

WherestheMatch.com – The No.1 LIVE Football on TV Guide in the UK – Use our complete schedules for live football being televised today, tomorrow and for the weekend.

H1 Live Football on TV
H2 The Unrivalled Football TV Guide for UK viewers
H2 What Football is on TV today?
H2 Where to Watch Live Football on TV – Current Broadcast Rights 2026
H2 Sign up to PREMIER
H3 Download the App now!
NAV_HEADER_HEADING_REPEATED_BODY Live Rugby Union on TV Guide UK – Today's Schedule (https://wheresthematch.com/live-rugby-union-on-tv/)
Title

Live Rugby Union on TV Guide UK – Today's Schedule

Meta

Live Rugby Union on TV Fixtures – The Number One Rugby on TV Guide in the UK | View our Complete Schedule of Live Rugby matches on TV today, tomorrow and this weekend.

H1 Live Rugby Union on TV
H2 Live Rugby on TV – Schedules, Dates & Channels
H2 What Rugby is on TV today?
H2 Where to Watch Live Rugby on TV – Current Broadcast Rights 2026
H3 Download the App now!
NAV_HEADER_HEADING_REPEATED_BODY Live Cricket on TV | Cricket Today at WheresTheMatch (https://wheresthematch.com/live-cricket-on-tv/)
Title

Live Cricket on TV | Cricket Today at WheresTheMatch

Meta

Keep up to date with all of the live cricket on tv. Full coverage of cricket fixtures across the globe. View our full cricket today guide at WheresTheMatch.

H1 Live Cricket on TV
H2 Live Cricket Today: Upcoming Matches, TV Channels & Start times
H2 Current Broadcasting Contracts for Live Cricket on TV
H3 Download the App now!
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://www.wheresthematch.com) WherestheMatch.com – The Ultimate Live Sport on TV Guide
[H2] Welcome to WherestheMatch.com – The UK’s Definitive Live Sports Guide

Finding live sport on TV has become increasingly complex. With rights distributed across pay-TV giants like Sky Sports and TNT Sports, terrestrial channels like the BBC and ITV, and digital-only platforms, tracking down a specific event can be difficult.

WheresTheMatch serves as a central directory for the global sporting calendar. We monitor schedule changes, rights announcements, and platform exclusives to provide a single, reliable source of information. From the Premier League and Formula 1 to International Cricket and Darts, our database covers every major competition. We don't host streams; instead, we provide the essential data; times, channels, and legal viewing options, so you know exactly when and how to watch.

[H2] Live Sport Calendar: What’s on TV in May 2026

May is one of the biggest months in the sporting calendar, with domestic football seasons reachingtheir climax, European finals taking centre stage, and major events across football, rugby, golf andcricket. There’s must-watch sport on TV throughout the month:

[H3] Football

Throughout May: Premier League Title Race & Final Day
The Premier League season reaches its dramatic conclusion in May, with the title race, European qualification battle and relegation fight all coming down to the final rounds of fixtures. Sky Sports and TNT Sports continue live coverage across the month, while the final day of the season delivers simultaneous kick-offs and wall-to-wall drama.
28 May: Europa League Final
One of European football’s major trophies is decided as the Europa League Final takes place in front of a global audience. TNT Sports will show the final live, with coverage beginning well ahead of kick-off as teams battle for silverware and Champions League qualification.
30 May: Champions League Final
The biggest night in European club football arrives at the end of May as the Champions League Final takes centre stage. TNT Sports provides exclusive live coverage of the showpiece event, featuring the continent’s elite clubs competing for the European Cup.

[H3] Rugby Union

23 May: European Rugby Champions Cup Final
The biggest match in European club rugby takes place in May as the Champions Cup Final crowns thebest side in Europe. TNT Sports will broadcast the final live, alongside extensive build-up and analysis.
[H3] Golf

14–17 May: PGA Championship
The second Major Championship of the golf season takes place in May as the world’s top players compete for the Wanamaker Trophy. Sky Sports Golf offers comprehensive live coverage across allfour rounds, including featured groups and expert analysis.
[H3] Cricket

Late May: International Cricket & T20 Action
The English cricket season continues with County Championship fixtures and major T20 contests liveon Sky Sports Cricket. International schedules also begin to ramp up as teams prepare for a busy summer of white-ball and Test cricket.
[H2] How We Source Our Fixture Data

In the modern sporting calendar, fixtures change rapidly due to television demands, weather, and
cup replays. To ensure our users are never caught out, we aggregate our data directly from official
broadcaster schedules and league organisers. Our system updates daily, meaning if a Premier League
game is moved from Saturday at 3pm to Sunday at 4:30pm for Sky Sports coverage, our guide reflects
that change almost immediately. We prioritise official, legal sources, ensuring that every listing on
our site points you towards a licensed broadcaster or streaming platform.
[H2] Covering More Than Just Football

While football often takes the headlines, Where's the Match is dedicated to covering the entire
sporting landscape with up-to-date schedules for over 30 different disciplines. We know that UK
sports fans have diverse interests, which is why our guide includes comprehensive listings for
everything from Rugby Union and Rugby League to the major tournaments in Darts and Golf. Our
coverage extends to the ring and the octagon with huge nights of Boxing and Combat Sports,
alongside daily schedules for Horse Racing, Pool, Cycling and a great many more.

[H2] Sign up to take control of these schedules

With over 35,000 live events listed annually, the full daily schedule can sometimes be overwhelming,
but signing up to a subscription allows you to convert the global sports guide into a personalised planner tailored to your specific viewing habits. By signing up, you can refine the listings to prioritise the
specific teams and competitions you follow and even configure smart email alerts to ensure you
never miss a kick-off, particularly for those rescheduled midweek games. Additionally, users can filter
the schedule based on their specific TV subscriptions, hiding broadcasters they cannot access to
create a clean, relevant list of available live sport.

[H2] Download our App for free on iOS and Android

For sports fans who need access to schedules on the move, the WherestheMatch app provides the
full functionality of our desktop site in a fast, mobile-optimised format available for free on both the
App Store and Google Play. It gives you instant access to accurate kick-off times and channel details,
which is especially handy if you are trying to find the right channel while at the pub or just planning
your weekend viewing during a commute.

[H2] Who Are WheresTheMatch?

WheresTheMatch was created by a small team of UK-based sports fans who were frustrated by the
fragmentation of television rights. We realised that with live sport splitting across Sky, TNT, Amazon,
and terrestrial channels, it was becoming impossible to keep track of who was showing what. Since
our launch, we have grown into the UK’s largest independent sport on TV guide, helping millions of
fans every year navigate the complex broadcasting landscape. We are not a corporation; we are
passionate supporters who believe that finding the kick-off time and channel for your team should
be free, fast, and accurate.

Important: WherestheMatch.com does not provide illegal streams
WherestheMatch.com is not affiliated with any unofficial sports streaming service. These types of portals operate illegally and may expose users to malware, scams, intrusive ads, and legal consequences.
We do not provide or link to illegal live sports streams. Instead, our goal is to guide and inform sports fans of safe, legal broadcasters where they can watch matches securely. For official options in the UK, you can use licensed services such as Sky Sports or TNT Sports.
According to the UK Government and UEFA, illegal streaming is unsafe and unlawful. Fans are strongly advised to watch only through licensed broadcasters.
6879 chars
SUB-PAGE (https://wheresthematch.com/live-sport-on-tv/) WherestheMatch.com – The Ultimate Live Sport on TV Guide
[H2] Welcome to WherestheMatch.com – The UK’s Definitive Live Sports Guide

Finding live sport on TV has become increasingly complex. With rights distributed across pay-TV giants like Sky Sports and TNT Sports, terrestrial channels like the BBC and ITV, and digital-only platforms, tracking down a specific event can be difficult.

WheresTheMatch serves as a central directory for the global sporting calendar. We monitor schedule changes, rights announcements, and platform exclusives to provide a single, reliable source of information. From the Premier League and Formula 1 to International Cricket and Darts, our database covers every major competition. We don't host streams; instead, we provide the essential data; times, channels, and legal viewing options, so you know exactly when and how to watch.

[H2] Live Sport Calendar: What’s on TV in May 2026

May is one of the biggest months in the sporting calendar, with domestic football seasons reachingtheir climax, European finals taking centre stage, and major events across football, rugby, golf andcricket. There’s must-watch sport on TV throughout the month:

[H3] Football

Throughout May: Premier League Title Race & Final Day
The Premier League season reaches its dramatic conclusion in May, with the title race, European qualification battle and relegation fight all coming down to the final rounds of fixtures. Sky Sports and TNT Sports continue live coverage across the month, while the final day of the season delivers simultaneous kick-offs and wall-to-wall drama.
28 May: Europa League Final
One of European football’s major trophies is decided as the Europa League Final takes place in front of a global audience. TNT Sports will show the final live, with coverage beginning well ahead of kick-off as teams battle for silverware and Champions League qualification.
30 May: Champions League Final
The biggest night in European club football arrives at the end of May as the Champions League Final takes centre stage. TNT Sports provides exclusive live coverage of the showpiece event, featuring the continent’s elite clubs competing for the European Cup.

[H3] Rugby Union

23 May: European Rugby Champions Cup Final
The biggest match in European club rugby takes place in May as the Champions Cup Final crowns thebest side in Europe. TNT Sports will broadcast the final live, alongside extensive build-up and analysis.
[H3] Golf

14–17 May: PGA Championship
The second Major Championship of the golf season takes place in May as the world’s top players compete for the Wanamaker Trophy. Sky Sports Golf offers comprehensive live coverage across allfour rounds, including featured groups and expert analysis.
[H3] Cricket

Late May: International Cricket & T20 Action
The English cricket season continues with County Championship fixtures and major T20 contests liveon Sky Sports Cricket. International schedules also begin to ramp up as teams prepare for a busy summer of white-ball and Test cricket.
[H2] How We Source Our Fixture Data

In the modern sporting calendar, fixtures change rapidly due to television demands, weather, and
cup replays. To ensure our users are never caught out, we aggregate our data directly from official
broadcaster schedules and league organisers. Our system updates daily, meaning if a Premier League
game is moved from Saturday at 3pm to Sunday at 4:30pm for Sky Sports coverage, our guide reflects
that change almost immediately. We prioritise official, legal sources, ensuring that every listing on
our site points you towards a licensed broadcaster or streaming platform.
[H2] Covering More Than Just Football

While football often takes the headlines, Where's the Match is dedicated to covering the entire
sporting landscape with up-to-date schedules for over 30 different disciplines. We know that UK
sports fans have diverse interests, which is why our guide includes comprehensive listings for
everything from Rugby Union and Rugby League to the major tournaments in Darts and Golf. Our
coverage extends to the ring and the octagon with huge nights of Boxing and Combat Sports,
alongside daily schedules for Horse Racing, Pool, Cycling and a great many more.

[H2] Sign up to take control of these schedules

With over 35,000 live events listed annually, the full daily schedule can sometimes be overwhelming,
but signing up to a subscription allows you to convert the global sports guide into a personalised planner tailored to your specific viewing habits. By signing up, you can refine the listings to prioritise the
specific teams and competitions you follow and even configure smart email alerts to ensure you
never miss a kick-off, particularly for those rescheduled midweek games. Additionally, users can filter
the schedule based on their specific TV subscriptions, hiding broadcasters they cannot access to
create a clean, relevant list of available live sport.

[H2] Download our App for free on iOS and Android

For sports fans who need access to schedules on the move, the WherestheMatch app provides the
full functionality of our desktop site in a fast, mobile-optimised format available for free on both the
App Store and Google Play. It gives you instant access to accurate kick-off times and channel details,
which is especially handy if you are trying to find the right channel while at the pub or just planning
your weekend viewing during a commute.

[H2] Who Are WheresTheMatch?

WheresTheMatch was created by a small team of UK-based sports fans who were frustrated by the
fragmentation of television rights. We realised that with live sport splitting across Sky, TNT, Amazon,
and terrestrial channels, it was becoming impossible to keep track of who was showing what. Since
our launch, we have grown into the UK’s largest independent sport on TV guide, helping millions of
fans every year navigate the complex broadcasting landscape. We are not a corporation; we are
passionate supporters who believe that finding the kick-off time and channel for your team should
be free, fast, and accurate.

Important: WherestheMatch.com does not provide illegal streams
WherestheMatch.com is not affiliated with any unofficial sports streaming service. These types of portals operate illegally and may expose users to malware, scams, intrusive ads, and legal consequences.
We do not provide or link to illegal live sports streams. Instead, our goal is to guide and inform sports fans of safe, legal broadcasters where they can watch matches securely. For official options in the UK, you can use licensed services such as Sky Sports or TNT Sports.
According to the UK Government and UEFA, illegal streaming is unsafe and unlawful. Fans are strongly advised to watch only through licensed broadcasters.
6879 chars
SUB-PAGE (https://wheresthematch.com/listings-by-competition/) View Live Sport on TV listings by Competition – WherestheMatch.com
[H1] View Listings By Competition

Click on a sport to show all competitions that are currently broadcast live in the UK
American Football Australian Rules Football Badminton Baseball Basketball Cricket Darts Football Formula 1 Golf Ice Hockey Moto GP Netball Pool Rugby League Rugby Union Snooker Squash Table Tennis Tennis

[H3] American Football

NFL

[H3] Australian Rules Football

Australian Football League

[H3] Badminton

National Badminton League

[H3] Baseball

Major League Baseball

[H3] Basketball

NBA
British Basketball League (BBL)

[H3] Cricket

The Ashes
Indian Premier League
ODI International Cricket
Pakistan Super League
Cricket World Cup
Twenty20 International Cricket
World Twenty20 Cricket
The Hundred
Big Bash League
Women's Big Bash League

[H4] Head to Head Internationals

ENG v IND
IND v AUS

[H3] Darts

PDC World Darts Championship
WDF World Darts Championship
PDC World Darts Schedule

[H3] Football

[H4] British

English Premier League
Championship
League One
League Two
FA Cup
Carabao Cup
FA Community Shield
EFL Trophy
National League
Premier League 2

Scottish Premiership
Welsh Premier League
NIFL Premiership
Scottish Women's Premier League
Premier League Big 6
English Football

[H4] European

UEFA Champions League
UEFA Europa League
UEFA Europa Conference League
Spanish La Liga
Spanish La Liga 2
Copa Del Rey

Italian Serie A
German Bundesliga
German Bundesliga 2
French Ligue 1

Dutch Eredivisie
Portuguese Primeira Liga
Danish Superliga
Belgian Pro League
Coppa Italia
Turkish Super League
Polish Ekstraklasa
Austrian Bundesliga
Czech First League

[H4] Rest of the World

Major League Soccer
Saudi Pro League
Australian A League
Chinese Super League
South Korean K-League
Brazilian Serie A

[H4] Football Rivalries & Derbies

Upcoming Merseyside Derby games - Liverpool v Everton
Upcoming Manchester Derby games - Man Utd v Man City
Upcoming El Clásico games - Barcelona v Real Madrid
Upcoming Old Firm Derby games - Celtic v Rangers
Upcoming North West Derby games - Liverpool v Man Utd
Upcoming North London Derby games - Arsenal v Spurs
Upcoming Milan Derby games - AC Milan v Inter Milan
Upcoming Milan Derby games - Marseille v PSG

[H4] Women's Football

Women's UEFA Euro 2025 Qualfiers
Women's FA Super League
Women's FIFA World Cup
Women's UEFA Champions League

[H4] International

FIFA World Cup 22
UEFA Nations League
UEFA Euro 2024 Qualifiers
UEFA U21's European Championship
Copa America
African Cup of Nations
FIFA Confederations Cup
CONCACAF Gold Cup Football
FIFA U20's World Cup
World Cup Qualifiers

[H4] Other Football

Pre-season friendlies
International Champions Cup

[H4] Special Calendar Dates

Boxing Day Football on TV

[H3] Formula 1

Azerbaijan F1 Grand Prix
Australian F1 Grand Prix
Austrian F1 Grand Prix
Abu Dhabi F1 Grand Prix
Bahrain F1 Grand Prix
Belgian F1 Grand Prix
British F1 Grand Prix
Brazilian F1 Grand Prix
Canadian F1 Grand Prix
Chinese F1 Grand Prix
Dutch F1 Grand Prix
French F1 Grand Prix
German F1 Grand Prix
Hungarian F1 Grand
Prix
Italian F1 Grand Prix
Japanese F1 Grand Prix
Mexican F1 Grand Prix
Miami F1 Grand Prix
Monaco F1 Grand Prix
Portuguese F1 Grand Prix
Qatar F1 Grand Prix
Russian F1 Grand Prix
Saudi Arabian F1 Grand Prix
Singapore F1 Grand Prix
Spanish F1 Grand Prix
Turkish F1 Grand Prix
Vietnamese F1 Grand Prix

[H3] Golf

PGA Tour Golf
DP World Tour Golf
LIV Golf Series
Ladies PGA Tour Golf
PGA Champions Tour Golf
U.S. Masters
U.S. Open
The Open Championship
PGA Championship
Ryder Cup

[H3] Ice Hockey

NHL

[H3] Moto GP

MotoGP Australian Grand Prix
MotoGP Austria Grand Prix
MotoGP Americas Grand Prix
MotoGP Argentinian Grand Prix
MotoGP Grand Prix of Aragon
MotoGP British Grand Prix
MotoGP Grand Prix of Catalunya
MotoGP Czech Republic Grand Prix
MotoGP French Grand Prix
MotoGP Grand Prix of Finland
MotoGP German Grand Prix
MotoGP Grand Prix of Indonesia
MotoGP Italian Grand Prix
MotoGP Grand Prix of Japan
MotoGP Malaysian Grand Prix
MotoGP Netherlands Grand Prix
MotoGP Grand Prix of Portugal
MotoGP Grand Prix of Qatar
MotoGP San Marino Grand Prix
MotoGP Spanish Grand Prix
MotoGP Grand Prix of Thailand
MotoGP Grand Prix of Valencia

[H3] Netball

Netball Superleague

[H3] Pool

Mosconi Cup
World Cup of Pool
World Pool Championship
World Pool Masters

[H3] Rugby League

Betfred Super League
Betfred Championship
Betfred Challenge Cup
NRL
Rugby League World Cup
Rugby League Ashes
Rugby League Four Nations

[H3] Rugby Union

Gallagher Premiership Rugby
Champions Cup
Challenge Cup
United Rugby Championship
Rugby Internationals
Six Nations
Premiership Rugby Cup
Rugby World Cup
The Rugby Championship
Welsh Premiership
French Top 14
Women's Rugby World Cup
British Lions Tour
Super Rugby 15
Mitre 10 Cup
Currie Cup
Autumn Nations
Women's Six Nations
U18's Six Nations

[H3] Snooker

British Open
English Open
European Masters
German Masters
Irish Open
Masters Snooker
Scottish Open
Welsh Open
Snooker World Cup
World Snooker Championship
World Grand Prix Snooker
Snooker UK Championship
Snooker World Seniors Championship

[H3] Squash

World Open Squash Championship

[H3] Table Tennis

Table Tennis World Cup
UK National Table Tennis Championships
Ping Pong Championship

[H3] Tennis

ATP World Tour
WTA Tour
Wimbledon
Australian Open
French Open
U.S. Open
WTA Tour
Davis Cup

Looking for specific channels or favourite teams? View our live Sport on TV listings by channel or team.
6297 chars
SUB-PAGE (https://wheresthematch.com/live-football-on-tv/) Live Football on TV Guide – Today | Tomorrow | This Weekend
[H2] The Unrivalled Football TV Guide for UK viewers

We are the Original and Biggest Live Football TV Guide - we've been working tirelessly since 2007 to make sure every football fan knows when the next match is live and where to watch it.
Our schedules cover the year ahead with upcoming, live televised matches including Dates, Kick Off Times, Leagues, Cups, Home and Away Teams, TV Channels and Broadcasters.

[H2] What Football is on TV today?

Use this Football TV Guide to find out what matches are live on TV today - most of tonight's games are usually covered by Sky, TNT, BBC, ITV, DAZN and Premier Sports.

[H2] Where to Watch Live Football on TV - Current Broadcast Rights 2026

Below gives you a quick summary of what free-to-air and pay-per-view channels you need to access all major football on TV in the UK:

[IMG: Sky Sports logo]
SKY SPORTS

English Premier League - Minimum of 215 live matches from the Premier League until 2029.
English Football League - 328 Championship matches, 248 League One matches, 248 League Two matches and all 15 Play-off matches live via Sky Sports or Sky Sports +.
Carabao Cup - 2024-29: All 93 EFL Cup matches live on Sky Sports and Sky Sports +.
EFL Trophy - All EFL Trophy matches exclusively live until 2029.
Scottish Premiership - 60 live SPL matches per season until 2028-29.
Northern Irish Premiership - Four live Northern Irish Premiership matches per season and live coverage of the Northern Ireland Football League Cup.
German Bundesliga - One live Bundesliga game per round on Saturday evenings from 2025–26
WSL - Over 110 live WSL games each season until 2030.
Scottish Women's Premier League Cup - all games live on Sky Sports.

[IMG: TNT Sports logo]
TNT SPORTS

Premier League - a minimum of 52 Premier League matches live until 2029.
FA Cup - At least 40 live FA Cup matches per season including final from Wembley, up to 2029.
FA Community Shield - Live Community Shield coverage on TNT Sports until 2028.
UEFA Champions League - Live UEFA Champions League matches live on TNT Sports until 2027.
UEFA Europa League - Live UEFA Europa League matches live on TNT Sports until 2027.
UEFA Conference League - Live UEFA Conference League matches live on TNT Sports until 2027.

UEFA Super Cup - Live Super Cup coverage until 2026.
UEFA Youth League - every UEFA Youth League match live on TNT Sports until 2027.
Serie A - Two Live Serie A games per round until 2027.
A-League & FFA Cup - All men's A-League and women's matches live on TNT.
Women's FA Cup - 19 live matches from 2025 to 2028.
FA Trophy and FA Vase - Both Finals live on TNT Sport.

[IMG: Premier Sports logo]
PREMIER SPORTS

Scottish Premiership (SPL) - 22 live SPL matches per season from 2025/26 season.
Scottish Cup - 10 live matches from the 4th round including final until 2029.
Scottish League Cup - Live matches on Premier Sports, with an additional 25 matches available via streaming.
Scottish Challenge Cup - Four matches live per year.
La Liga - 340 La Liga games per season until 2028.
DFB Pokal - Live matches from the DFB Pokal until 2026.
Coppa Italia - Live Coppa Italia ties on Premier Sports until 2027.
Eredivisie - Two live Eredivisie matches on Premier Sports every week from the 2025/26 season.
Argentine Primera División - At least two games per round live on Premier Sports.
Campeonato Brasileiro Série A - At least two games from the Campeonato Brasileiro every week live on Premier Sports.
Copa América - All matches from the 2028 Copa America live on Premier Sports.

[IMG: ITV logo]
ITV

FIFA World Cup Finals (men's and women's) - Shared, live coverage on ITV including final until 2030.
Championship - 10 live Championship matches in 2025/26 and 2026/27 season.
Carabao Cup - 10 live matches Carabao Cup matches including Final during the 2025/26 and 2026/27 seasons.
England Men's football - All World Cup and Euro qualifiers, UEFA Nations League games and all friendlies live on ITV until 2027.
England Women's football - Live Nations League, all friendlies, all World Cup and Euro qualifiers until 2029.
[IMG: BBC logo]
BBC

FA Cup - 14 live FA Cup ties per season on BBC including final from 2025 to 2029.
FIFA World Cup Qualifiers - live BBC coverage of Northern Ireland, Scotland and Wales matches.
UEFA European Championship Finals - shared live coverage of Euro 2028 on the BBC.
FIFA World Cup Finals (men's and women's) - Shared, live coverage on BBC including final until 2030.
WSL - 21 WSL live matches on BBC until 2030.
SPFL - 30 live SPFL Championship matches on BBC Scotland, Live Scottish League One and SPFL Challenge Cup matches on BBC ALBA until 2028–29.
Scottish Cup - 8 live Scottish Cup matches from the 1st round including final.
German Bundesliga - One live Bundesliga match on Friday at 19:30 on BBC iPlayer and BBC Sport Website
Scottish Junior Cup - Live coverage of the Scottish Junior Cup final will be shown on BBC ALBA.
SWPL - At least five SWPL matches live per season until 2029.
Irish Cup - Irish Cup Final live on BBC Northern Ireland and 1 live match from each round on BBC Sport NI website and BBC iPlayer until 2026.
NIFL Premiership - 8 live NIFL Premiership matches on BBC Two Northern Ireland and 30 live matches on BBC iPlayer until 2026.
Copa Libertadores - Live BBC coverage of the Copa Libertadores Final.
UEFA Women's Champions League - selected UEFA Women's Champions League matches live on BBC (TBC).
UEFA European Under-17 Championship - live coverage on BBC iPlayer.

[IMG: DAZN logo]
DAZN

FIFA Club World Cup - All 63 Club World Cup matches live on DAZN in 2025.
English National League - Live National League games on DAZN until 2031 including end of season play-offs.
NIFL Women's Premiership - Five NIFL women's matches on DAZN each week until 2027.
Serie A - All games live on DAZN until 2026/27.
Women's Spanish Football - Liga F, Copa de la Reina and Supercopa de España Femenina matches live on DAZN.
Men's Women's French Football - Coupe de France, Première Ligue, Coupe de France Féminine and Trophée des Championnes all live on DAZN.
Women's German Football - Frauen-Bundesliga, DFB-Pokal Frauen and DFB-Supercup Frauen all live on DAZN.
Women's Italian Football - Serie A Femminile, Coppa Italia Femminile and Supercoppa Italiana Femminile live on DAZN.

[IMG: Prime Video logo]
AMAZON PRIME

UEFA Champions League - 17 Champions League matches live on Amazon Prime on Tuesday nights.
Bundesliga - All Sunday and midweek Bundesliga games available on pay-per-view.
FIFA World Cup Qualifiers - Qualifiers not involving Home Nations are live on Amazon Prime.
UEFA Nations League - Nations League matches not involving Home Nations are live on Amazon Prime.
Ligue 1 - Selected matches from Ligue 1 live on Prime Video.

Other Channels showing Live Football

Channel 4 - Live coverage of UEFA European Under-19 Championship and UEFA European Under-21 Championship involving England.
Channel 5 - Selected live matches from the FIFA Club World Cup.
LOITV - Live coverage of League of Ireland, League of Ireland First Division, FAI Cup, President of Ireland's Cup, League of Ireland Women's Premier Division and FAI Women's Cup.
S4C - Live coverage of Cymru Premier, Welsh Cup and Welsh League Cup.
Ligue1+ - Live coverage of Ligue 1 matches and Trophée des Champions.
Triller TV - Live matches from Eredivisie and Liga Portugal.
Fanatiz - Selected CONMEBOL matches live.
FIFA+ - All live matches from CAF.
RTÉ - Selected Republic of Ireland matches (men's and women's) available on RTÉ (shown via BBC NI)
Disney+ - Selected live games from the Women's Champions League.
Apple TV - All MSL matches live until 2032.
K League TV - All K1 and K2 matches live.
OneFootball - All AFC World Cup Qualifiers live from third, fourth, and fifth round.
YouTube - various channels showing live coverage of Women's Super League, Women's Super League 2, Saudi Pro League, AFC Champions Leagues.

[H2]
[IMG: WherestheMatch Premier logo]
Sign up to PREMIER

This schedule is updated every few minutes by our team of editors with 100's of live matches - however, you might only be interested in knowing about specific teams, leagues or channels.
By signing up to our yearly subscription for the cost of a pint, you can personalise your listings by showing the matches that are important to you. You'll also remove our adverts that help fund our development and any locked out schedules.

Important: WherestheMatch.com does not provide illegal streams
WherestheMatch.com is not affiliated with any unofficial football streaming service. These types of portals operate illegally and may expose users to malware, scams, intrusive ads, and legal consequences.
We do not provide or link to illegal live football streams. Instead, our goal is to guide and inform sports fans of safe, legal broadcasters where they can watch matches securely. For official options in the UK, you can use licensed services such as Sky Sports or TNT Sports.
According to the UK Government and UEFA, illegal streaming is unsafe and unlawful. Fans are strongly advised to watch only through licensed broadcasters.
9338 chars
SUB-PAGE (https://wheresthematch.com/live-rugby-union-on-tv/) Live Rugby Union on TV Guide UK – Today's Schedule
[H2] Live Rugby on TV - Schedules, Dates & Channels

Where's the Match is the best place to find and plan your viewing for all upcoming live rugby union on TV in the UK. We cover the biggest league and cup competitions from England and Europe, so if you are looking for live rugby union on TV today or for the weekend, check our up-to-date match schedules from the Gallagher Premiership, European Champions Cup, Six Nations, Internationals, United Rugby Championship and many more.
If you're a fanatic, sign up to a free account where you can refine these rugby schedules to show the teams, competitions and TV channels that are important to you!
[H2] What Rugby is on TV today?

Use this Rugby TV Guide to find out what matches are live on TV today - most of tonight's games are covered by TNT, Sky, Premier Sports, ITV and BBC.

[H2] Where to Watch Live Rugby on TV - Current Broadcast Rights 2026
Below gives you a quick summary of what free-to-air and pay-per-view TV channels you need to watch all of the major rugby competitions on TV in the UK:
[IMG: Sky Sports logo]
RUGBY ON SKY SPORTSBritish Lions Tour - all matches live on TVRugby Championship
Currie Cup
Bunnings NPC
Super Rugby Pacific

[IMG: TNT Sports logo]
RUGBY ON TNT SPORTSGallagher Premiership Rugby - 69 matches per season on TV
Autumn Internationals - all matches on TV
Premiership Rugby Sevens SeriesPremiership Rugby CupPremier 15's Women
[IMG: Premier Sports logo]
RUGBY ON PREMIER SPORTS
European Professional Club Rugby - all 63 matches from the Champions Cup and various Challenge Cup games on TV
United Rugby Championship - all matches live
French Top 14
[IMG: ITV logo]
RUGBY ON ITVRugby World Cup - remains free-to-airSix Nations Championship - shared with BBC TVWomen's Rugby World CupWorld Rugby Under 20 ChampionshipThe Varsity Match
[IMG: BBC logo]
RUGBY ON BBCSix Nations Championship - shared with ITVWomen's Six Nations ChampionshipUnited Rugby Championship (BBC Wales)England women's national rugby union team internationalsSix Nations Under 20s Championship
[IMG: Channel4 logo]
RUGBY ON CHANNEL 4European Professional Club Rugby - 9 Heineken Champions Cup matches on TVRUGBY ON S4CRugby World Cup (Wales matches)World Rugby Under 20 Championship (Wales matches)Six Nations Championship (Wales matches)European Challenge CupUnited Rugby Championship - 27 matches live on TVPrincipality PremiershipWelsh Varsity Rugby matchOther Rugby CoverageWorld Rugby YouTube channel - World Rugby Sevens Series, World Rugby Under 20 Championship, World Rugby Under 20 TrophyEPCR Website - European Rugby Challenge Cup matches not selected by TNT Sports.RFU YouTube - RFU ChampionshipWorld Rugby YouTube - Super Rugby AURugby competitions not currently being covered live on UK TVPro D2
2800 chars
SUB-PAGE (https://wheresthematch.com/live-cricket-on-tv/) Live Cricket on TV | Cricket Today at WheresTheMatch
[H2] Live Cricket Today: Upcoming Matches, TV Channels & Start times

WherestheMatch.com covers all upcoming Cricket listings from the biggest competitions & international matches, so if you are looking for Live Cricket on TV Today, Tomorrow or This Week, never miss another live match from the County Championship, Test Match Cricket, Twenty20 cricket, ODI cricket, the Indian Premier League and more.
Cricket is a popular sport that originated in England and has since spread to many countries around the world. It is played by over 2.5 billion people globally, making it the second most popular sport after football. One of the reasons for cricket's popularity is its long history. The earliest known record of cricket dates back to the 16th century, and it has been played professionally since the 18th century. This long history has allowed for the development of various formats of the game, such as Test matches, One Day Internationals (ODIs), and Twenty20 (T20) matches, each with their own unique rules and strategies.
In addition to its rich history, cricket's popularity can also be attributed to its widespread appeal. It is played in many countries, with the most prominent being England, Australia, India, Pakistan, and South Africa. This global reach has not only made it a popular sport but also a unifying force among nations.
Unlike other popular sports like football and basketball, cricket does not have a set season for matches to be played. Instead, it follows an annual calendar that includes international matches, domestic leagues, and various tournaments. The peak season for cricket is usually from April to September, with a high concentration of international matches during this time.
WheresTheMatch.com covers all upcoming Cricket fixtures from the biggest competitions & international matches.
[H2] Current Broadcasting Contracts for Live Cricket on TV

Sky Sports currently hold the majority of live Cricket rights in the UK, with the BBC, TNT Sports and Premier Sports also showing some live coverage. See a full breakdown of the channels showing live cricket today on our full guide above.
2151 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
0Review mentions (all pages)
6External proof links (all pages)
PageReviewsProof links
/ (home) 0 1
/live-sport-on-tv/ 0 1
/listings-by-competition/ 0 1
/live-football-on-tv/ 0 1
/live-rugby-union-on-tv/ 0 1
/live-cricket-on-tv/ 0 1
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage — no schema detected (entity gap)
/live-sport-on-tv/ — no schema detected (entity gap)
/listings-by-competition/ — no schema detected (entity gap)
/live-football-on-tv/ — no schema detected (entity gap)
/live-rugby-union-on-tv/ — no schema detected (entity gap)
/live-cricket-on-tv/ — no schema detected (entity gap)

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Media, News & Publishing
34.7 Avg BS

Based on 830 businesses audited.

BS Detector

Media, News & Publishing BS: WheresTheMatch (www.wheresthematch.com)

https://www.wheresthematch.com 📍 Industry: Media, News & Publishing
26 BS / 100

WheresTheMatch is a rare example of a utility-first site where technical substance significantly outweighs marketing signal. It bypasses industry-standard journalism fluff in favor of hard, dated, and channel-specific evidence. The only significant bullshit is the technical anonymity of its creators and the lack of institutional transparency required for high-authority media entities.

Info Density Power-words vs. Substance ratio.
4
13% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
0
0% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
8
40% BS
Commodity Fingerprint Detection of industry clichés/templates.
2
13% BS
Identity & Authority Expert verifiability & Schema depth.
12
80% BS

Implement Organization and Person schema to remove the anonymity of the editorial team and ground the site in structured data. Add a dedicated Transparency or Corrections page to satisfy industry expectations for source verification. Include external verification for audience claims, such as a link to a verified traffic report or third-party app ratings. Consolidate the repetitive Who Are WheresTheMatch? text into a single, comprehensive page to reduce concept repetition.

The site strongly aligns with the Media & Publishing category, specifically operating as a digital-first sports directory. It successfully delivers on its core value proposition of providing high-accuracy broadcasting schedules across a vast array of sporting disciplines.

“The score was primarily driven by the Identity and Authority pillar (12/15) due to the absence of schema and named editorial staff. Trust and Proof also contributed points (8/20) because performance claims regarding user count and market size are unsubstantiated. The site's high information density and lack of semantic drift prevented a moderate or high BS score.”

Verified Analysis Date: May 21, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result
Brand AI Reputation