Training Example: Oura (Oura Health Oy) – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H1] Sleeker.Smarter.Made for you.
Discover Oura Ring 4Discover Oura Ring 4
[IMG: A close-up of a hand holding the Oura Ring 4 Charging Case with the lid closed.]
Meet the new Oura Ring 4 Charging Case—energy to go.ShopOura Ring 4 ExploreShopOura Ring 4 Ceramic ExploreShopOura Membership gives your body a voiceWhy Oura
[IMG: Woman sleeping soundly while wearing an Oura ring]
Sleep and Rest
[H3] Get the best sleep of your life
[IMG: Family of 3 generations together]
Wellness and Longevity
[H3] Don't just live longer, live healthier
[IMG: Man wearing an Oura Ring while running outside]
Activity and Fitness
[H3] Bring your fitness goals into focus
[IMG: Man lying down, hand over heart wearing an Oura Ring]
Heart Health
[H3] Listen to what your heart is telling you
[IMG: A pregnant woman holding her belly and wearing an Oura Ring]
Women's Health
[H3] Understand the ins and outs of women's health
[IMG: Woman sitting in a park wearing an Oura Ring]
Stress
[H3] Put your stress to the test
[H2] FORM MEETS FUNCTION
[H3] Built for accuracy, designed for your every day
Comfortably wear Oura Ring all day and night to collect deeply personal health metrics and insights. Your finger provides the most accurate reading with 50+ health metrics that directly impact how you feel.How It Works
[H4] Starting your day
[IMG: Man checking Oura app at start of his day]
[IMG: Man checking Oura app at start of his day]
[IMG: Oura Ring App view of sleep data]
[IMG: Oura Ring App view of readiness score data]
[IMG: Oura Ring App view of readiness score data]
Oura has becomemy daily compass,keeping me on the right track.Jussi L., Oura Member
[H4] Taking a walk
[IMG: Hand carrying bag wearing an Oura Ring]
[IMG: Oura Ring App view of stretch legs notification]
[IMG: Hand carrying bag wearing an Oura Ring]
[IMG: Oura Ring App view of heart rate data]
[IMG: Oura Ring App view of activity goals data]
[IMG: Oura Ring App view of activity goals data]
[H4] Under the weather
[IMG: Man reaches for a tissue while wearing his Oura ring]
[IMG: Man reaches for a tissue while wearing his Oura ring]
[IMG: Oura Ring App view of the Symptom Radar UI]
[IMG: Oura Ring App view of recovery data]
[IMG: Oura Ring App view of recovery data]
My Oura data ismy form of guideddecision-making.Linda D., Oura Member
[H4] Winding down
[IMG: Woman strokes her hair]
[IMG: Woman strokes her hair]
[IMG: Oura Ring bedtime is approaching notification view]
[IMG: Oura Ring App view of bedtime approaching data]
[IMG: Oura Ring App view of bedtime approaching data]
Oura was the firststep in improvingmy sleep. It was thestart of my healingjourney.Rhonda C., Oura Member
[H4] Hosting a party
[IMG: People engaged in conversation at a party]
[IMG: People engaged in conversation at a party]
[IMG: Oura Ring App view of daytime stress data]
[IMG: Cheers with beverages while wearing Oura rings]
[IMG: Oura Ring App view of daytime heart rate data]
[IMG: Oura Ring App view of daytime heart rate data]
Starting your dayTaking a walkUnder the weatherWinding downHosting a party
[H4] Starting your day
[IMG: Man checking Oura app at start of his day]
[IMG: Man checking Oura app at start of his day]
[IMG: Oura Ring App view of sleep data]
[IMG: Oura Ring App view of readiness score data]
[IMG: Oura Ring App view of readiness score data]
Oura has becomemy daily compass,keeping me on the right track.Jussi L., Oura Member
[H4] Taking a walk
[IMG: Hand carrying bag wearing an Oura Ring]
[IMG: Oura Ring App view of stretch legs notification]
[IMG: Hand carrying bag wearing an Oura Ring]
[IMG: Oura Ring App view of heart rate data]
[IMG: Oura Ring App view of activity goals data]
[IMG: Oura Ring App view of activity goals data]
[H4] Under the weather
[IMG: Man reaches for a tissue while wearing his Oura ring]
[IMG: Man reaches for a tissue while wearing his Oura ring]
[IMG: Oura Ring App view of the Symptom Radar UI]
[IMG: Oura Ring App view of recovery data]
[IMG: Oura Ring App view of recovery data]
My Oura data ismy form of guideddecision-making.Linda D., Oura Member
[H4] Winding down
[IMG: Woman strokes her hair]
[IMG: Woman strokes her hair]
[IMG: Oura Ring bedtime is approaching notification view]
[IMG: Oura Ring App view of bedtime approaching data]
[IMG: Oura Ring App view of bedtime approaching data]
Oura was the firststep in improvingmy sleep. It was thestart of my healingjourney.Rhonda C., Oura Member
[H4] Hosting a party
[IMG: People engaged in conversation at a party]
[IMG: People engaged in conversation at a party]
[IMG: Oura Ring App view of daytime stress data]
[IMG: Cheers with beverages while wearing Oura rings]
[IMG: Oura Ring App view of daytime heart rate data]
[IMG: Oura Ring App view of daytime heart rate data]
[H2] IN THE NEWS
[IMG: A close-up of two hands holding each other, each wearing an Oura Ring 4 Ceramic on the index finger.]
FEATURED ARTICLE
[H2] TIME: Oura Ring 4 - The Best Inventions of 2025
Read More
[H2] CNN: CEOs and celebrities love Oura’s sleep-tracking ring. Its CEO has a plan to stay ahead of Apple and Google
[H2] CNBC: Oura reaches $11 billion valuation with new $900 million fundraise
[H2] Cosmopolitan: I Tested the Oura Ring 4 for an Entire Year and Here's My Honest Review
[H2] CNN: CEOs and celebrities love Oura’s sleep-tracking ring. Its CEO has a plan to stay ahead of Apple and Google
[H2] CNBC: Oura reaches $11 billion valuation with new $900 million fundraise
[H2] Cosmopolitan: I Tested the Oura Ring 4 for an Entire Year and Here's My Honest Review

[H1] ŌURA Health Privacy Policy
April 20, 2026
[H2] Oura's commitment to privacy
At ŌURA, protecting your personal data is a task we take seriously. Our products are designed to help you to track important aspects of your health like your daily habits, reproductive health, and the quality of your sleep – we understand that data does not get much more personal than this. That's why we firmly believe that you should be in charge when it comes to your personal data.This Privacy Policy (“Policy”) is designed to provide you with the information you need to take control of your personal data, which is a fundamental aspect of empowering your health journey. Please take a moment to carefully review this Policy.
[H2] About this privacy policy
This Policy applies to processing of personal data by Oura Health Oy and Ouraring Inc. and its subsidiaries(collectively, "Oura") when you visit our web properties (“Sites”); use the Oura Ring with the Oura App, Oura on the Web, or use other Oura services (“Services”).
[H2] Why does Oura process your personal data?
The sections below explain the categories of personal data we collect and process, as well as the reasons we do so. You will also find information on our legal basis for processing your data, and our data sources.
[H3] Device & application users
[H4] Processing Purposes
When you use Oura Services, we collect and processes your personal data for the following purposes:To Provide Oura ServicesWe process personal data when you use our Services, such as to provide you with personalized insights about your readiness, sleep, activity, and other inferences about your health status.To Provide Customer ServiceWe process personal data to provide customer service and manage our customer communication. For example, if you contact our virtual assistant with questions regarding your account, we may use the provided information to answer your questions, and for solving any issues you may have.To Protect Your PrivacyWe may process personal data regarding your use of the Services to protect your privacy. This may involve the use of privacy enhancing technologies and other privacy-protective techniques. When information is aggregated or anonymized, it is no longer personal data.To Improve Our ServicesWe process personal data regarding your use of our Services to understand how you use our Services and how we can improve them. For example, we may process personal data to improve your user experience in the Oura App or to develop cutting-edge features to provide you with new insights about your health. When feasible, we do this using data that has been processed in a manner to protect your privacy, such as by pseudonymization.To Perform AnalysisWe may process personal data about human performance and wellbeing to benefit our users and improve the cutting-edge insights we provide with our Services. Some features of our Services may use third-party automated technology to provide a more personalized experience, and to give you comprehensive insights about your data. For example, our Services include intelligent features that may use the responses you provide to better personalize the Services. When feasible, we do this using data that has been processed in a manner to protect your privacy.To Market ServicesWe process marketing-related personal data to provide online advertising and other marketing communications on behalf of Oura and our partners. For example, as explained more fully in our Cookie Policy, we use cookies and similar technologies on our website to create audiences for online advertisement. You can opt out of direct marketing communications from Oura.To Enable Third-party Integrations and ServicesWe process personal data you provide to Oura to enable third party integrations, services, features, and offerings. For example, with your permission, our Services may integrate with third-party services like Google Health Connect and Apple HealthKit, or those of our partners. Oura takes measures to help ensure third-party services protect your personal data, which means that Oura only processes your data with respect to third-party integrations when you choose to integrate them with our Services, or when you provide the necessary consents. We process the data we receive from these third-parties according to applicable terms, such as the Google Health Connect Permissions policy and Google Limited Use requirements, as well as relevant third-party developer license agreements, as we become aware of those policies and agreements.To Comply with Legal ObligationsIn certain cases, we must process certain data when it is required by applicable laws and regulations. Such statutory obligations are related, for example, to accounting and tax requirements, legal claims, or other legal purposes. Oura will oppose any request to provide legal authorities with access to user data for surveillance or prosecution purposes. We will notify users if we receive any such request whenever legally permissible.
[H4] Legal basis for processing
Data protection law in Europe and the U.K. requires a "lawful basis" for collecting and retaining personal information from residents of the European Economic Area. Our lawful bases for processing your data depend on the particular processing purposes, including:Contract
When processing personal data for the purpose of providing our Services, we process personal data on the basis of a user contract, which is formed when you create your account and accept this Policy and Terms of Use.Consent
We process your sensitive personal data only with your consent. In some cases, you can provide your consent to us for processing your data through your actions, such as by adding sensitive personal data into your notes, or by adding health related tags in the Oura App.Legitimate Interest
We process your personal data based on our legitimate interests when we process it for the purposes of marketing our Services and Sites, providing our customer service, and improving our Services. When choosing to use your personal data on the basis of our legitimate interests, we carefully weigh our own interests against your right to privacy, in compliance with applicable law.Legal Obligation
Oura must process certain information to comply with statutory obligations which may vary in each country. For example, such obligations can relate to consumer protection or tax laws.
[H4] Processed data and data source
In most cases, Oura collects personal data directly from you, such as when you register for an account, tag your data in the Oura mobile or web app, or use your Oura Ring. We may also process personal data that is produced from the information you provide to us. Oura may also rely on trusted third-party processors to process data on our behalf, such as our cloud service providers.Oura processes the following personal data categories when you use our Services:Contact information such as email address or physical address.User information such as gender, height and weight, User ID, and other information you may provide to us about yourself or your account.Device information such as IP address and location data.User-provided activity and contextual information such as the activities, notes, comments, user feedback, and tags you provide within the app.Measured data such as heart rate, movement data, temperature data, and respiration data.Calculated user, sleep, health, and activity data such as sleep phases (deep, light, REM, awake), activity levels throughout the day, readiness level, and body mass index (calculated based on height and weight).Please note that some of the personal data we process, including any data concerning your health, is considered special or sensitive personal data. Under applicable law, such data is processed only if you have given your consent for processing. If you access or use any of Oura's location-based services, such as by enabling GPS-based activity tracking through our Services, Oura may process the approximate or precise location of your device while the service is active. This data may be obtained via your device's service provider network ID, GPS, and/or Wi-Fi data. Oura does not process such location data without first obtaining your consent. You may disable such location processing at any time using your device's location permission settings. If you choose to disable access to location data, please note that certain Services, features, or functionalities may no longer be accessible.Please also note that if you give your opt-in consent through our Services, you may share limited personal information like your current and past sleep and readiness scores with other Oura users. The information you choose to share may be shared with other Oura users in the circle(s) you join, and with any additional Oura users who are added to those circles. You can make changes to what data you share with other Oura users, including opting out of sharing any data. Depending on your use of our Services, you may also choose to communicate with and react to other users' information and scores. Please remember to always maintain a respectful and supportive environment when communicating with other users. Please see Oura's Terms of Use for more information.
[H4] ŌURA PLATFORM
Oura Platform is a service that allows you to share your Oura Ring data with your doctor, coach, trainer, employer, researchers, and/or any other person or entity (“Data Recipient(s)”) with whom you choose to share your data after receiving an invitation to do so. The invitation you receive will notify you of the scope, type, and time period of your data that is requested to be shared with your consent. If you choose to participate in Oura Platform, once you consent to sharing your personal data with the Data Recipient the relevant requested data that you sync to your Oura App will become available to your Data Recipient in Oura Platform. The Oura Platform provides Data Recipients with access to their team's statistics at a glance and allows them to get a detailed look into the data you have chosen to share, such as heart rate, heart rate variability, activity level, and other data that you sync to your Oura App that falls within the scope that was requested in the invitation you received.Once your data is shared to the Oura Platform, the Data Recipient becomes the controller of your personal data. The Data Recipient is responsible for its use and processing of your personal data in accordance with all applicable data protection and privacy laws. Your personal data may be used by the Data Recipient in accordance with its own privacy practices, so please review the Data Recipient's privacy policy carefully before accepting the invite and opting-in to Oura Platform. Oura is not responsible for the Data Recipient’s processing of your data or the security of any personal data that the Data Recipient has extracted from the Oura Platform.Once you give consent to share your Oura data with the Data Recipient, the Data Recipient may get access to the following personal data, such as:Account data as inserted by you:NameE-mail addressGenderBirth date and yearHeight and weightActivitiesNotes and tagsAutomatically collected and generated data:Heart rateMovement dataTemperature dataDuration of sleepSleep phases (deep, light, REM, awake)Activity data throughout the dayAutomatically generated tagsUsage-related and technical data:User ID (randomly generated)IP address and high-level locationMetadata regarding service useIf you have questions or requests concerning your personal data after it has been transferred to Oura Platform, such as how the Data Recipient uses your data, where it is transferred to, who can access it, retention policies, or your rights in relation to that data, please contact the Data Recipient that invited you to participate in Oura Platform. Please see the privacy policy of the Data Recipient for contact details.Your personal data is disclosed to the Data Recipient only if you give consent. You can withdraw your data sharing consent at any time via Oura on the Web (https://cloud.ouraring.com/profile) or from the settings menu on the Oura App. You can stop the flow of data to the Data Recipient so that the Data Recipient cannot receive new data from you or through Oura Platform. You can also choose to delete your data on Oura Platform that was already shared with the Data Recipient. However, please note that withdrawing your consent from the service or changing any other consent settings do not affect the processing of data that the Data Recipient already extracted from Oura Platform.Oura uses aggregated Oura Platform data for analytics, statistics, research and development purposes. Oura is the controller of such aggregated data, which may no longer qualify as personal data due to the aggregation. For other data that Oura processes which are not at the direction of the Data Recipient, the rest of the terms in this Privacy Policy apply.
[H4] ŌURA RESEARCH APP
The Oura Research App is a separate application that enables individuals to participate in research studies conducted by or on behalf of Oura or an independent research sponsor (“Research Sponsor”). Participation in any research study is voluntary.Before enrolling in a study, you will be required to review and electronically sign an informed consent form (“ICF”) provided by the Research Sponsor. The ICF describes the purpose of the study, the categories of data that will be collected (including sensor and derived data), how that data will be used and disclosed, the legal basis for processing (where applicable), the duration of the study, and your rights in relation to research data collected as part of the study.If you enroll in a research study, the Research Sponsor acts as the controller (or equivalent legal role under applicable data protection laws) of research data collected for the study. Oura may act as a processor or service provider to the Research Sponsor in connection with the hosting, storage, or technical administration of the Oura Research App, unless otherwise described in the applicable ICF. Questions regarding the study protocol, use of research data, or the exercise of data protection rights relating to research data should be directed to the Research Sponsor as identified in the ICF.Research studies may involve data blinding or other protocol-based restrictions. During a blinded period, you may not be able to access certain personal data, scores, or insights in the Oura Research App, even though your Oura Ring continues to collect sensor data. These limitations are implemented in accordance with the applicable study protocol and at the direction of the Research Sponsor. The ICF will describe whether and when access to such data will be restored, and any conditions that apply.To the extent there is a conflict between this Privacy Policy and the ICF with respect to research data collected in connection with a study, the terms of the

[H1] Our most personal smart ring ever
A new era of unparalleled accuracy and comfort helps you get up close and personal with your health like never before.Choose Your Oura Ring 4
[H2] Sleeker, smarter, and made for you
Expertly crafted for quality and precision, Oura Ring 4 provides valuable insights into your holistic health – sleep, activity, stress, heart health, cycle and more.See Tech Specs
[H2] Smart Sensing powers our most accurate smart ring ever
Watch the Smart Sensing Film
[H3] Increases accuracy
Provides continuous data for a holistic picture of your health.
[H3] Adapts to you
Understands your unique finger and finds the best signal in any situation.
[H3] Optimizes battery
Works continuously in the background to optimize battery life.
[H3] Increases accuracy
Provides continuous data for a holistic picture of your health.
[H3] Adapts to you
Understands your unique finger and finds the best signal in any situation.
[H3] Optimizes battery
Works continuously in the background to optimize battery life.
[H2] Incredible comfort for 24/7 wear
See How It’s Made
[H3] Fully titanium
Made of lightweight, durable titanium — inside and out.
[H3] Discreet sensors
Fully round interior with recessed sensors.
[H3] Non-allergenic
Comfortable and gentle, even on sensitive skin.
[H3] Fully titanium
Made of lightweight, durable titanium — inside and out.
[H3] Discreet sensors
Fully round interior with recessed sensors.
[H3] Non-allergenic
Comfortable and gentle, even on sensitive skin.
[H2] Uninterrupted health tracking
Based on your Oura Ring size and your lifestyle, the Oura Ring 4 battery can last between 5–8 days — so you don’t even have to think about charging*.
[IMG: A person views the Oura app on their smartphone while wearing an Oura ring on their right index finger]
[H2] Live healthier, longer
Oura Membership and Oura Ring work hand-in-hand, empowering you to prioritize your long-term health goals and build healthy habits that will last a lifetime. Personalized insights from Oura help you understand what your body needs, for today and for your future.iOS & Android Compatible
[H2] A finish for every lifestyle
Choose your Oura RingSilverBlackBrushed SilverStealthGoldRose Gold
[H2] Oura Membership grows with you
Oura Membership translates your body's data into actionable insights personalized to your unique needs. With innovative, AI-powered tools like Oura Advisor, get exclusive access to actionable insights that become increasingly tailored over time.Become a member for $5.99 USD/month or $69.99 USD/year - and new members get your first month on us**.SleepActivity and FitnessReadinessStressHeart HealthWomen’s Health
[IMG: Oura Ring app view of sleep score data]
[H3] Sleep Score
The answer to “how did you sleep last night?” Your score is based on your total sleep, heart rate variability (HRV), nighttime movement, sleep regularity, and more.
[IMG: A chart showing sleep stages.]
[H3] Sleep Stages
Wake up to in-depth analysis of your deep sleep, REM sleep, and light sleep from the night prior.
[IMG: Oura Ring app view of blood oxygen data]
[H3] Blood Oxygen Sensing
By detecting your blood oxygen levels at night, Oura can tell if you’re experiencing any breathing disturbances.
[IMG: Oura Ring app view of bedtime approaching data]
[H3] Bedtime Guidance
Oura reminds you when to start winding down so you can improve your sleep quality.
[IMG: Oura Ring app view of automatic activity detection data]
[H3] Automatic Activity Detection
From cycling to basketball to housework, Oura automatically detects over 40 activities with heart rate to give you credit for every move you make.
[IMG: Oura Ring app view of activity score data]
[H3] Activity Score
Analyze your activity levels, consistency over time, and recovery time to help you understand if you’re finding a healthy balance between movement and rest.
[IMG: Personalized Activity Goals view in the Oura app]
[H3] Personalized Activity Goals
Oura creates a personalized activity goal every day based on your recovery. Depending on your health priorities, this goal might focus on daily activity or calorie burning.
[IMG: Oura Ring app view of readiness score data]
[H3] Readiness Score
Your Readiness Score uses your temperature trends, heart rate, sleep, and more to highlight how energized you are for the day.
[IMG: Oura Ring app view of illness detection data]
[H3] Illness Detection
Oura monitors shifts in your temperature and heart rate so you can tell when you may be getting sick sooner.
[IMG: Oura Ring app view of daytime stress data]
[H3] Daytime Stress
Understand what stresses you out and what helps you recover. You can see how your daily movement, activities, and tags contribute to your stress levels, and bounce back faster.
[IMG: Oura Ring app view of resilience data]
[H3] Resilience
Monitor how well your body recovers from day-to-day physiological stress and learn how to build resilience to stress over time.
[IMG: Image of the Oura app Cumulative Stress feature]
[H3] Cumulative Stress
Track the hidden toll of chronic physiological stress, which accumulates when your recovery from daily stressors is insufficient. This view of your long-term stress allows you to prioritize balance and avoid burnout.
[IMG: Oura Ring app view of 24/7 heart rate monitoring data]
[H3] 24/7 Heart Rate Monitoring
See how your heart rate changes, day and night. Learn how your body responds to daily habits, meals, stress, and environment.
[IMG: Oura Ring app view of 24/7 heart rate monitoring data]
[H3] Cardiovascular Age
Quickly understand how your cardiovascular system is aging relative to your chronological age, and what that may mean for long-term health.
[IMG: Oura Ring app view of 24/7 heart rate monitoring data]
[H3] Cardio Capacity
Get an estimate of your VO2 Max, or how efficiently your body delivers and utilizes oxygen during intense physical effort.
[IMG: Oura Ring app view of heart rate variability data]
[H3] Heart Rate Variability
Oura tracks your HRV to help you understand if you’re stressed, sick, or need to take time to recover.
[IMG: Oura Ring app view of cycle insights data]
[H3] Cycle Insights
Oura uses temperature trends to unlock more accurate insights about your menstrual cycle, so you understand what your body needs throughout the month.
[IMG: Oura Ring app view of period prediction data]
[H3] Period Prediction
Know when your period is coming with accurate period predictions. By detecting decreases in your body temperature, Oura can help you better track your cycles.
[IMG: Mobile phone displaying the Natural Cycles app]
[H3] Natural Cycles Integration
Oura Ring partners with Natural Cycles, the first FDA-cleared birth control app, to automatically sync temperature data within the Natural Cycles app.
[IMG: Mobile phone displaying the Clue app]
[H3] Partner Integrations
You can choose to integrate your Oura data with the birth control and fertility apps you trust, like Flo, Clue, and more.
[IMG: Oura Ring 4 Charger]
What's IncludedOura Ring 4
Size-specific charger
USB-C cable
[H4] Tech Specifications
[H3] Sensors
Red and infrared LEDs measure blood oxygen levels
Green and infrared LEDs alternate to measure heart rate and heart rate variability 24/7 and respiration rate
Digital sensor measures temperature trends
Accelerometer tracks movement and activity 24/7
[H3] Compatibility
Oura App is available in English, Finnish, Japanese, German, French, Spanish, Italian, Norwegian, Swedish, Czech, Dutch, and Danish
Supports metric and imperial units of measurement
Integrates with 40+ apps
Available on iOS and Android
[H3] Weight and Dimensions
Width: 7.90mm
Thickness: 2.88mm
Weight: 3.3 to 5.2 grams (depending on Oura Ring size)
[H3] Battery Life
5-8 days of battery life*
Typically charges in 20-80 minutes, depending on battery level
[H3] Quality Materials
Non-allergenic titanium on inner & outer surfaces
Seamless titanium interior
Water resistant up to 100m/328 ft
Minor scratches from regular wear are normal
[H3] Connectivity
Bluetooth Low Energy
Automatic firmware updates via Oura App
EMF-safe
Supports airplane mode
FCC-certified* Battery life and longevity depend on Oura Ring size, Oura App settings, feature configuration, activity, battery age, usage, and many other factors; actual results will vary. Battery life and charge cycles vary by use and settings. Battery tests were conducted across various sizes and scenarios. See Oura Ring 4 Battery Life and Ring Battery Tips for more information.** $5.99 USD/month or $69.99USD/annually before tax for US members,
€5.99/month or €69.99/annually after tax for EU members,
$9.99 AUD/month or $109.99 AUD/annually after tax for Australian members,
$7.99 CAD/month or $89.99 CAD/annually before tax for Canadian members,
¥999/month or ¥11,800/annually after tax for Japanese members,
£5.99/month or £69.99/annually after tax for UK members,
CHF5.99/month or CHF69.99/annually after tax for Swiss members,
$6.99 USD/month or $79.00 USD/annually after tax for rest of world.

[H1] ŌURA TERMS OF USE
Previous Terms and ConditionsLast Updated: April 20th, 2026Welcome and thank you for your interest in ŌURA! These Terms of Use (the “Agreement”) describe the terms and conditions applicable to your use of ouraring.com (the “Site”), sizing kit(s), smart ring(s), charger(s), and/or other electronic device(s) (the “Products”), including Oura mobile applications (the “Oura Apps”)(collectively, the “Services”). The Oura Apps include at least the Oura commercial mobile application and the Oura mobile application for research studies (“Oura Research App”). The Site and Oura Apps are owned and operated by Oura Health Oy and its affiliates and subsidiaries, such as Ouraring Inc. (collectively “ŌURA” or “Oura”).In this Agreement, we refer to ourselves as “ŌURA” or “Oura” or “us” or “we”; we refer to you as “you” or “Customer.” ŌURA and Customer are referred to in this Agreement individually as a “Party” and collectively as the “Parties.”By accessing or using the Services, including access to the Site, you intend and expressly agree to be bound by all the terms and conditions of this Agreement and the ŌURA Health Privacy Policy (available at ouraring.com/privacy-policy) (“Privacy Policy”), which is incorporated by reference. If you do not agree to these terms and conditions, you may not use the Services.
[H2] Access and Use
ŌURA grants you a limited license to access the Site subject to this Agreement. If you choose to subscribe to and use the Oura Apps, ŌURA further grants you a license to access and use the Services, subject to and conditioned upon your compliance with this Agreement, the Privacy Policy, and any other rules and requirements communicated to you by ŌURA, including your payment of any applicable fees. You acknowledge and agree that ŌURA may modify, update, and otherwise change the Services at any time and in its sole discretion.You represent and warrant that you are at least 18 years of age and have the legal authority to accept this Agreement on your behalf or on behalf of any party you represent. You alone are responsible for your activities and interaction with the Services.You shall not use the Services for any purposes beyond the scope of the access granted in this Agreement. You shall not at any time, directly or indirectly, and shall not permit any third party to: (i) copy, modify, or create derivative works of the Services, in whole or in part; (ii) reverse engineer, disassemble, decompile, decode, adapt, or otherwise attempt to derive or gain access to any Oura Apps component of the Services, in whole or in part; (iii) use the Services in any manner or for any purpose that infringes, misappropriates, or otherwise violates any intellectual property right or other right of any person (including but not limited to data scraping or web scraping), or that otherwise violates any law, regulation, or other legal requirement; (iv) use the Services to introduce, execute, or attempt to execute malicious code, including but not limited to viruses, worms, Trojan horses, or any other harmful software; (v) engage in activities that exploit or attempt to exploit the Services through security vulnerabilities, including but not limited to injection attacks (e.g., SQL injection, command injection, script injection), buffer overflows, or session hijacking; (vi) attempt to probe, scan, or test the vulnerability of any ŌURA system or network or to breach security or authentication measures without express authorization; (vii) use automated systems or software (including bots, scrapers, or crawlers) to access the Services in a manner that sends more request messages to ŌURA servers than a human can reasonably produce in the same period, unless expressly permitted by ŌURA.Purchases are intended for you as the end user only and are not authorized for resale, without the express authorization of ŌURA. We reserve the right to refuse or cancel your order if we suspect you are purchasing Services for resale.Except for the limited license to access the Site and Oura Apps identified above, you acknowledge that nothing contained in this Agreement shall be construed as granting or conferring, by implication, estoppel, or otherwise, any right, title, or interest to any intellectual property, including any (i) inventions (whether patentable or not in any country), patents, patent applications, invention disclosures, improvements, trade secrets, proprietary information, know how, information, or technical data; (ii) copyright protected works, copyright registrations, mask works, mask work registrations, or applications in the United States or any foreign country; (iii) trademarks, trademark registrations, service marks, logos, or applications therefor in the United States or any foreign country; (iv) trade secrets; or (v) any other tangible or intangible proprietary rights anywhere in the world.You acknowledge and agree that at times the Services may be inaccessible or inoperable for any reason whatsoever, including, without limitation: (i) equipment malfunctions; (ii) periodic maintenance procedures or repairs which ŌURA may undertake from time to time without notice to you; or (iii) causes which are beyond the control of ŌURA or which are not reasonably foreseeable.Notwithstanding anything to the contrary in this Agreement, ŌURA may temporarily suspend or terminate access to the Services provided to you and any other third-party for security purposes, to prevent illegal or fraudulent activity, to comply with the requests of any legal agency or government entity, or if you violate this Agreement or the Privacy Policy.ŌURA may from time to time and in its sole discretion engage other service providers to assist in the performance of the Services, such as web hosting providers, payment processors, Research Sponsors, and other third-parties. You shall abide by the terms of use and other requirements associated with the services provided by such third-parties in connection with the Services.You acknowledge that you are solely responsible and liable for your use of the Services, directly or indirectly, including understanding whether such access or use is permitted by or in violation of this Agreement. You are further solely responsible for compliance with all applicable laws relating to your use of the Services. You shall further use the Services solely for lawful purposes, and shall conduct all business through the Services in accordance with all applicable laws and regulations, including but not limited to all applicable federal and state laws and regulations governing the offer and sale of securities, money laundering, and counter-terrorism.You alone are responsible for ensuring and maintaining that you are able to access and use the Services, including by securing your own compatible hardware, Oura App, internet access, security Oura App, backup devices or services, and any other requirements. ŌURA shall have no responsibility to provide any additional Oura App or hardware. You further agree that ŌURA shall have no responsibility for any data loss or other damage or loss suffered in connection with your use of the Services, including any failure to provide adequate security or backup devices or services.You are responsible for ensuring ŌURA has accurate and current information for your Customer account, including current contact and payment information. You are further responsible for regularly reviewing the associated Customer email account for any communications from ŌURA.If you are provided with a username, password, credentials file, or any other piece of information as part of any security procedure (“Credentials”), you must treat such information as confidential, and must not disclose Credentials to any other person or entity. You acknowledge that your account and Credentials are personal to you, and further agree not to provide any other person with access to the Services or portions of the Services using your username, password, or other security information. You shall notify ŌURA immediately of any unauthorized access to or use of your Credentials or any other breach of security. ŌURA has the right to disable any username, password, credentials file, or other identifier at any time, whether chosen by you or provided by ŌURA.ŌURA shall make commercially reasonable efforts to provide adequate support services for the Services. Notwithstanding the foregoing, this Agreement does not entitle you to any guaranteed level, availability, or turnaround time of support services for the Services.Oura Research AppThe Oura Research App is a discrete mobile application that enables individuals to participate in research studies (each a “Study”) conducted by or on behalf of ŌURA or an independent research sponsor (“Research Sponsor”). Individuals will be selected for Study participation by a Research Sponsor. Participation in any Study is voluntary, and does not necessarily require the purchase of Paid Services. At the Research Sponsor’s discretion, you may be given the option at the end of the Study to keep any Products distributed as part of the Study and access Paid Services.Before enrolling in a Study, you may be asked to create or accept a Customer account. You will also be required to review and electronically sign an informed consent form (“ICF”) provided by the Research Sponsor. The ICF, along with any other terms and conditions provided by the Research Sponsor (collectively, the “Research Agreement”) will govern your participation in the Study, and be binding between you and the Research Sponsor. You acknowledge that features available as Paid Services or elsewhere in this Agreement may not be permitted by the Research Agreement.TO THE EXTENT OF A CONFLICT BETWEEN THE RESEARCH AGREEMENT AND THIS AGREEMENT, THE RESEARCH AGREEMENT WILL CONTROL.A Study may involve data blinding or other protocol-based restrictions. During a blinded period, you may not be able to access certain personal data, scores, or insights in the Oura Apps, even though your Oura Ring continues to collect sensor data. The Research Agreement will describe whether and when access to such data will be restored, and any other conditions that apply.If you choose to voluntarily participate in a Study through the Oura Research App, questions regarding the Research Agreement, Study protocol, use of research data, or the exercise of data protection rights relating to research data should be directed to the Research Sponsor as identified in the ICF.
[H2] Customer Responsibilities
You acknowledge that you are solely responsible and liable for your use of the Services, directly or indirectly, including understanding whether such access or use is permitted by or in violation of this Agreement. You are further solely responsible for compliance with all applicable laws relating to your use of the Services. You shall further use the Services solely for lawful purposes, and shall conduct all business through the Services in accordance with all applicable laws and regulations, including but not limited to all applicable federal and state laws and regulations governing the offer and sale of securities, money laundering, and counter-terrorism.You alone are responsible for ensuring and maintaining that you are able to access and use the Services, including by securing your own compatible hardware, Oura Apps, internet access, security Oura App, backup devices or services, and any other requirements. ŌURA shall have no responsibility to provide any additional Oura App(s) or hardware. You further agree that ŌURA shall have no responsibility for any data loss or other damage or loss suffered in connection with your use of the Services, including any failure to provide adequate security or backup devices or services.You are responsible for ensuring ŌURA has accurate and current information for your Customer account, including current contact and payment information. You are further responsible for regularly reviewing the associated Customer email account for any communications from ŌURA.If you are provided with a username, password, credentials file, or any other piece of information as part of any security procedure (“Credentials”), you must treat such information as confidential, and must not disclose Credentials to any other person or entity. You acknowledge that your account and Credentials are personal to you, and further agree not to provide any other person with access to the Services or portions of the Services using your username, password, or other security information. You shall notify ŌURA immediately of any unauthorized access to or use of your Credentials or any other breach of security. ŌURA has the right to disable any username, password, credentials file, or other identifier at any time, whether chosen by you or provided by ŌURA.ŌURA shall make commercially reasonable efforts to provide adequate support services for the Services. Notwithstanding the foregoing, this Agreement does not entitle you to any guaranteed level, availability, or turnaround time of support services for the Services.
[H2] Payment and Fees
Paid Services include the Services, which may be one-time purchases or automatically renewing subscription services (“Paid Services”), including our Site and Oura Apps (“Subscriptions”). We may make changes to, suspend, or discontinue Paid Services at any time for any reason, and ŌURA reserves the sole discretion to determine which Services or portions thereof require payment.Paid Services may include pre-ordered Products that will be produced for you in the future (“Pre-Order”). You will be charged a Pre-Order fee when placing your Pre-Order. The actual date for shipping any accepted Pre-Order will depend on a variety of factors, including but not limited to, the date of payment of your Pre-Order fee and the manufacturing schedule of ŌURA. There is no shipping date guarantee for Pre-Orders.You agree to pay all applicable fees for Paid Services including, without exclusion, any monthly subscription fees, user fees, and offering fees and any other fees, charges, or costs that you agree to purchase as part of the Paid Services during the checkout process (“Fees”). You agree to pay all Fees and all applicable taxes incurred prior to termination or cancellation of this Agreement.You authorize ŌURA to charge your designated payment method for Paid Services. By providing an acceptable payment method, you represent and warrant that you are authorized to use the designated payment method and that you authorize us or our third-party payment processor to charge your payment method for the total amount of your purchase, including any applicable taxes and other charges. If the payment method cannot be verified, is invalid, or is otherwise not acceptable, your Paid Service may be suspended or canceled. You must resolve any problem we encounter in relation to the payment method you provide in order to proceed with your use of the Service. If you accept a