Training Example: Coadjute – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Real Estate, Property & Lettings
Generic Claims: your dream home awaits, local experts with global reach, trusted property professionals, we know the local market…
Red Flags: no professional body membership displayed, no client money protection evidence, fees available only on request, sold claims without verifiable evidence…
Semantic Drift Patterns: homepage claims luxury property specialist but listings are average stock, claims local expertise but covers an unrealistically wide area, homepage promises marketing package but services page is basic listing, claims investment expertise but no investment-specific services offered…
Proof Expectations: Propertymark or RICS membership details, client money protection certificate, current property listings with real images, specific sold or let track record with evidence…

Coadjute

(https://www.coadjute.com) 📸 Data Snapshot: May 17, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Coadjute | Overview (https://www.coadjute.com)
Title

Coadjute | Overview

Meta

Coadjute delivers fully managed AML and compliance services to estate agents and conveyancers keeping property transactions moving.

H1 All the AML. None of the overhead
H2 Why Coadjute?
H2 Audit ready. Every day.
H2 Built for property professionals
H2 Coadjute connects
H2 Complete risk coverage.Every angle. Every time
H2 Trusted by reputable agents across the UK
H2 Have confidence in every property transaction
H3 Estate Agents
H3 Conveyancers
H3 MLROs
H3 Easy for buyers and sellers
H3 Mission control for estate agents
H3 Instruction-ready conveyancing
H3 Compliance confidence
H3 Who is it for
H3 Platform
H3 Solutions
H3 Pricing
H3 Resources
H3 Coadjute
NAV_HEADER_HEADING_REPEATED_BODY Coadjute | Book a demo (https://coadjute.com/book-a-demo/)
Title

Coadjute | Book a demo

H2 Unlock the benefits of outsourcing AML compliance
H2 Trusted by reputable agents across the UK
H3 Who is it for
H3 Platform
H3 Solutions
H3 Pricing
H3 Resources
H3 Coadjute
H4 Regulator-grade compliance, handled for you
H4 Less admin. More time for instructions and clients
H4 Confidence in every file
H4 Transparency and control
H4 Streamlined user experience
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Coadjute | Estate Agents (https://coadjute.com/estate-agents/)
Title

Coadjute | Estate Agents

H1 Cut the burden of AML compliance
H2 Why Coadjute?
H2 AML without the uncertainty
H2 Built for estate agents
H2 The Coadjute difference
H2 Unlock the next generation of compliance
H2 Hunters passed their HMRC audit with confidence
H2 How do you manageyour compliance checks?
H2 Less work. More confidence
H2 Trusted by reputable agents across the UK
H3 Audit-ready always
H3 Guaranteed compliance
H3 Enterprise-grade technology
H3 Zero admin
H3 No cost
H3 Easy for Buyers & Sellers
H3 Complete service
H3 Full control
H3 Highly secure
H3 One stop shop
H3 Seamless workflow
H3 Shareable
H3 All done in-house
H3 The "Hybrid" approach
H3 Fully managed with Coadjute
H3 Request a check
H3 Client completes
H3 Risk assessed
H3 Pack ready
H3 Who is it for
H3 Platform
H3 Solutions
H3 Pricing
H3 Resources
H3 Coadjute
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Coadjute | Conveyancers (https://coadjute.com/conveyancers/)
Title

Coadjute | Conveyancers

H1 Complete AML tolegal standards
H2 Fully evidenced,conveyancer-ready AML
H2 Fully aligned AML
H2 Designed for conveyancer workflows
H2 Take the next step, get started today
H2 Audit-ready AML filesout of the box
H2 Why conveyancers work with Coadjute
H2 Used by agents you know across the UK
H3 Cleaner AML files at instruction
H3 Reduced duplication and delay
H3 Confidence in Source of Funds and Wealth evidence
H3 Structured, auditable reporting
H3 Secure data sharing
H3 A trusted partner used by serious estate agents
H3 Who is it for
H3 Platform
H3 Solutions
H3 Pricing
H3 Resources
H3 Coadjute
H4 Today: The paper reality
H4 With Coadjute: Audit-ready compliance
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Coadjute | MLROs (https://coadjute.com/mlros/)
Title

Coadjute | MLROs

H1 Build a defensible compliance position.
H2 Oversight you can rely on
H2 What a defensible position looks like in practice
H2 Get ready to be audit ready. Everyday
H2 Your view, your MLRO dashboard
H2 Trusted by reputable agents across the UK
H3 BWRA that reflects reality 
H3 Measured control effectiveness 
H3 Complete training records
H3 Policies that enforce themselves 
H3 Evidenced procedures 
H3 Immutable audit trail
H3 Risk heatmap
H3 Exception queue
H3 Obligation tracker
H3 Control effectiveness
H3 SAR workflow
H3 Regulator reports
H3 Who is it for
H3 Platform
H3 Solutions
H3 Pricing
H3 Resources
H3 Coadjute
NAV_HEADER_HEADING_REPEATED_FOOTER Buyers and Sellers (https://coadjute.com/buyers-and-sellers/)
Title

Buyers and Sellers

Meta

When buying or selling property in the UK, Anti-Money Laundering (AML) checks are a legal requirement for all buyers and sellers.

H1 Compliance checks made easy
H2 Your AML check explained
H2 Why you need compliance checks
H2 What to expect
H2 A user friendly digital portal, for your property move
H2 Moving forward has never been easier with Coadjute.
H2 Have further questions?
H3 Step 1 – Get started
H3 Step 2 – Verify your identity
H3 Step 3- Provide documents
H3 Step 4 – Review is conducted
H3 Step 5 – Stay on track
H3 Who is it for
H3 Platform
H3 Solutions
H3 Pricing
H3 Resources
H3 Coadjute
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://www.coadjute.com) Coadjute | Overview
Confidence in every property transaction
[H1] All the AML. None of the overhead

Fully managed AML services, governance, risk and compliance for the property market.

Book a Demo

[IMG: Clara Digital Customer Dialogue with Buyer]

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Backed by

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aml and risk management specialists

[H2] Why Coadjute?

Hear from someone who knows the property market better than most.
Phil Spencer explains why he’s proud to be a Coadjute ambassador, and why modern AML risk management matters more than ever.

[IMG: Phil Spencer with Coadjute]

Let Phil explain about Coadjute

[H2] Audit ready. Every day.

The regulatory demands in the property market have never been higher. For busy estate agents and conveyancers, the complexity and workload required to get everything right is a real challenge.
Coadjute takes the burden of compliance off property professionals. We deliver fully managed AML and compliance services that make the job effortless, and keep transactions moving. So you can be confident you are always compliant and audit-ready.

[IMG: Estate agents]

[H3] Estate Agents
Modern AML risk management built for estate agents, with a seamless experience for buyers and sellers, real-time progress and fully audit-ready reports.

For Agents

[IMG: Conveyancers]

[H3] Conveyancers
Fully managed AML to legal-sector standards, with comprehensive Source of Funds and Source of Wealth and structured, auditable reports.

For Conveyancers

[IMG: MLROs]

[H3] MLROs
Structured, defensible compliance management with real-time insight into risk across transactions, active controls and a complete audit trail.

For MLROs

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[H3] Easy for buyers and sellers

Seamless guided journey with support from start to finish.

[H3] Mission control for estate agents

Manage all your AML compliance from one powerful platform.

[IMG: Contract]

[H3] Instruction-ready conveyancing

Clean, structured AML reports that can be relied on at instruction.

[H3] Compliance confidence

Oversight, evidence and confidence, audit ready at every step.

Coadjute Confidence
[H2] Complete risk coverage.Every angle. Every time

Coadjute systematically assesses customer, transaction, geographic and service risk on every instruction.
AI supports consistent risk decisions and exception handling, while structured workflows ensure evidence is captured as work happens, not reconstructed later.

[IMG: hp-risks]

Since we switched to Coadjute the whole AML process has improved beyond our expectations. Can’t speak highly enough of the team and the efficiency within the company.

Mark Pesci - Fine and Country

[IMG: Fine&Country]

I love working with Coadjute – the team are friendly, approachable and speedy at getting AML checks through. The system is so easy to use and ensures that we are fully compliant. I would highly recommend working with Coadjute.

Jemma Nash - Hunters

[IMG: Hunters1]

With Coadjute I really never had to worry. We saved so much time from not having to chase, or trawl through emails, all the information we ever needed was just there. We will definitely continue using Coadjute and I would recommend encouraging others to use it too 100%.

Paul Stripp - Paul Stripp Estate Agents

[IMG: Ashton Stripp]

[H2] Have confidence in every property transaction

Book a demo

[IMG: house]
4915 chars
SUB-PAGE (https://coadjute.com/book-a-demo/) Coadjute | Book a demo
CHOOSE A TIME TO SUIT YOU

[H2] Unlock the benefits of outsourcing AML compliance

[IMG: check_circle]

[H4] Regulator-grade compliance, handled for you

Fully outsourced AML, Source of Funds and Source of Wealth - assessed, evidenced and audit-ready across all risk indicators

[IMG: check_circle]

[H4] Less admin. More time for instructions and clients

We take compliance off your desk, so you can focus on winning business - not paperwork.

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[H4] Confidence in every file

Clear evidence, structured reporting and AML packs that stand up to scrutiny and can be shared with conveyancers

[IMG: check_circle]

[H4] Transparency and control

MLROs and professionals can see exactly what is going on at all times, and can make changes with ease

[IMG: check_circle]

[H4] Streamlined user experience

We give buyers and sellers an easier, faster experience. We know what is needed and only ask for it once

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[IMG: Martin_co]

Since we switched to Coadjute the whole AML process has improved beyond our expectations. Can’t speak highly enough of the team and the efficiency within the company.

Mark Pesci - Fine and Country

[IMG: Fine&Country]

I love working with Coadjute – the team are friendly, approachable and speedy at getting AML checks through. The system is so easy to use and ensures that we are fully compliant. I would highly recommend working with Coadjute.

Jemma Nash - Hunters

[IMG: Hunters1]

With Coadjute I really never had to worry. We saved so much time from not having to chase, or trawl through emails, all the information we ever needed was just there. We will definitely continue using Coadjute and I would recommend encouraging others to use it too 100%.

Paul Stripp - Paul Stripp Estate Agents

[IMG: Ashton Stripp]
3037 chars
SUB-PAGE (https://coadjute.com/estate-agents/) Coadjute | Estate Agents
FOR ESTATE AGENTS
[H1] Cut the burden of AML compliance

Fully managed AML compliance for estate agents. Move compliance off your desk and into expert hands. Easy for buyers and sellers, with real-time progress and fully audit-ready reports.

Book a Demo

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aml risk management specialists

[H2] Why Coadjute?

Compliance is now essential to every property transaction, but getting it right has never been more challenging.
Phil Spencer explains what Coadjute does and how we help agents manage compliance with confidence.

[IMG: Phil Spencer with Coadjute]

Let Phil explain about Coadjute

confidence in every property transaction
[H2] AML without the uncertainty

Coadjute helps estate agents meet AML requirements with confidence.
We take responsibility for setting up governance, managing risk, and maintaining compliance controls, allowing agents to focus on progressing transactions and serving clients.
Buyers and sellers benefit from a simpler experience, with fewer delays and less repetition. Agents benefit from reduced risk, clear audit trails, and confidence that compliance is handled properly.

[IMG: forEAs-AML]

[H3] Audit-ready always

Coadjute is fully aligned with the 34 risks required by HMRC, and records every aspect involved in identifying and mitigating AML risk, all ready for audit.​

[H3] Guaranteed compliance

We cover and evidence 100+ risk indicators outlined by UK Government – including Source of Funds and Source of Wealth. Everything HMRC expects.

[IMG: Enterprise-grade technology]

[H3] Enterprise-grade technology

The market leading platform, including fully integrated app, secure messaging, document handling and payments, and workspaces for each participant.

[H3] Zero admin

You send a link to your client, we handle the rest. No chasing, no paperwork.

[H3] No cost

Our fully managed service works on a disbursement model. No set up fees, no hidden costs.

[H3] Easy for Buyers & Sellers

Seamless all-in-one digital experience for your buyers and sellers, full backed by our UK-based service team.

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[H3] Complete service
Coadjute doesn't just conduct your AML workflow, we also support your legal requirements with BWRA and PCP documentation, and governance training for your MLRO and team.

[H3] Full control
With Coadjute, MLROs and professionals can see exactly what is going on at all times, and can make changes with ease​.

[H3] Highly secure
With two-factor authentication, Cyber Essentials and an immutable blockchain audit trail, no one takes security more seriously​.

[H3] One stop shop
Coadjute has integrated all the elements required for AML including payments, Digital ID and Source of Funds, so you don't have to.

[H3] Seamless workflow
Coadjute provides a seamless workflow between all parties involved, with beautifully integrated Terms of Business, Digital ID app, payments, Material Information, and much more.

[H3] Shareable
Our AMLs are fully shareable with a conveyancer via our unique secure network.

[H2] Unlock the next generation of compliance

Book a demo

[IMG: house]

see coadjute in practice

[H2] Hunters passed their HMRC audit with confidence

Could your estate agency pass an unexpected HMRC audit tomorrow? In February 2025, Hunters Shipley, a Coadjute Assured Compliance customer, was chosen by HMRC for an audit of their AML processes.See how Coadjute helped Hunters pass the audit by building a strong compliance first culture, safeguarding their agency for the future.

[IMG: Video]

Watch the Hunters story

[H2] How do you manageyour compliance checks?

Three approaches, three different risk profiles.

[H3] All done in-house

You carry 100% of the burden of maintaining compliance
You need to evidence all 34 risk indicators, including mitigation for EDD
You need to fully evidence Source of Wealth and Source of Funds, not just Proof of Funds
Your BWRAs and PCPs need to be complete, up to date and reflective of real branch activity
You need to evidence how complex cases are handled including giftors, trusts, companies, overseas clients.

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[H3] The "Hybrid" approach

Uses an ID app but these just do screening, only a small part of full AML compliance
You still need to evidence all 34 risk indicators, including mitigation for EDD
You need to fully evidence Source of Wealth and Source of Funds, not just Proof of Funds
Your BWRAs and PCPs need to be complete, up to date and reflective of real branch activity
You need to evidence how complex cases are handled including giftors, trusts, companies, overseas clients.

[IMG: forEAs-hybrid]

[H3] Fully managed with Coadjute

Provides a fully-managed service that meets all the regulatory requirements, not just screening
Ensures professionals are fully compliant, not partially compliant
Covers governance, risk and compliance oversight, not just part of the process.
Removes the burden of managing risk and maintaining controls from the property professional, as we do the whole job end-to-end, even embedded payments

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[H3] Request a check

Client receive our email and SMS.

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[H3] Client completes

Guided fact-find makes it easy.

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[H3] Risk assessed

We screen 230 indicators automatically.

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[H3] Pack ready

Option to share with conveyancers instantly.

At first we were sceptical about how our clients would to a digital solution and charges. We were happily surprised that both buyers and sellers (and ourselves) found it easy and quick to use. All our clients pass through the process without delay or questioning the value.

Christie Jones, Sales Negotiator, Hunters - Sutton Coldfield

[IMG: Hunters1]

I have being using Coadjute for a while now and am very impressed. The staff are always able to answer any questions I have ( and I have a lot) quickly and clearly. The team are professional, friendly and always keen to help and work to a very high standard. Reports are quickly available and this makes the whole process very clean, smooth and stress free. I would be comfortable recommending Coadjute to any company that requires AML checks to be carried out .

Paula Feist - Martin & Co

[IMG: Martin & Co Colour]

Since we switched to Coadjute the whole AML process has improved beyond our expectations. Can’t speak highly enough of the team and the efficiency within the company.

Mark Pesci - Fine and Country

[IMG: Fine&Country]
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SUB-PAGE (https://coadjute.com/conveyancers/) Coadjute | Conveyancers
For conveyancers
[H1] Complete AML tolegal standards

Fully managed AML for conveyancers, with comprehensive Source of Funds and Source of Wealth to legal-sector standards and structured, audit ready reports.

Book a Demo

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audit ready. every day
[H2] Fully evidenced,conveyancer-ready AML

Full identity verification
Documented Source of Funds and Source of Wealth
Coverage of all 34 government AML risk indicators mapped to the 200 legal sector risks  from the Affinity Group
Clear risk assessments with mitigation actions recorded
A comprehensive, structured AML report
A full audit trail showing decisions made and actions taken
Coadjute removes the pressure of the AML burden saving Conveyancers much needed time, allowing them to focus on their legal instructions.

[IMG: forConvey-amlready]

[H2] Fully aligned AML

We deliver fully managed AML, source-of-funds verification, and enhanced due diligence across the transaction lifecycle. Information is securely shared, governed, and traceable, reducing duplication and uncertainty.
Coadjute provides conveyancers with transparency, defensible decision-making, and continuous audit readiness - without increasing operational burden.

What’s changing?

[H4] Today: The paper reality

Annual BWRA that sits in a folder

Policies staff haven’t read since induction

PCPs that don’t match daily practice

Manual CDD taking hours per file

Evidence scattered across emails

Audit prep is a scramble

[H4] With Coadjute: Audit-ready compliance

Living BWRA, always current

Machine-readable policies

Legal Obligation Tracker

Data-verified source of funds

Automatic evidence capture

Always audit-ready

[H2] Designed for conveyancer workflows

Coadjute is built to fit how conveyancers actually work. AML checks can be securely shared through an auditable network, with structured documentation that’s easy to review and rely on. Secure in-platform messaging replaces long email chains, while clear status visibility removes uncertainty and chasing.
The result is faster onboarding, cleaner files and smoother progression, without compromising on compliance.

[IMG: Person-Tablet]

[H2] Take the next step, get started today

Book a demo

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AUDIT READY. EVERYDAY
[H2] Audit-ready AML filesout of the box

No chasing. No reconstruction. Get verified, structured data delivered ready for your matter file.
Without Coadjute, teams spend 2–3 hours chasing evidence and rebuilding records.
With Coadjute, it’s a 15-minute review and approval.
Pre-verified by agent's platform
Immutable audit trail on ledger
Structured data, not PDFs
One-click import to your system

[IMG: forConveys-audit-ready]

[IMG: Imagery-1]

[H3] Cleaner AML files at instruction

[H3] Reduced duplication and delay

[H3] Confidence in Source of Funds and Wealth evidence

[H3] Structured, auditable reporting

[H3] Secure data sharing

[H3] A trusted partner used by serious estate agents

Since we switched to Coadjute the whole AML process has improved beyond our expectations. Can’t speak highly enough of the team and the efficiency within the company.

Mark Pesci - Fine and Country

[IMG: Fine&Country]

I love working with Coadjute – the team are friendly, approachable and speedy at getting AML checks through. The system is so easy to use and ensures that we are fully compliant. I would highly recommend working with Coadjute.

Jemma Nash - Hunters

[IMG: Hunters1]

With Coadjute I really never had to worry. We saved so much time from not having to chase, or trawl through emails, all the information we ever needed was just there. We will definitely continue using Coadjute and I would recommend encouraging others to use it too 100%.

Paul Stripp - Paul Stripp Estate Agents

[IMG: Ashton Stripp]
5350 chars
SUB-PAGE (https://coadjute.com/mlros/) Coadjute | MLROs
For MLROs
[H1] Build a defensible compliance position.

You carry personal liability for your firm's compliance. You need more than good intentions, you need evidence that your framework is working. Evidence you can show.

Book a Demo

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[H2] Oversight you can rely on

Coadjute gives MLROs real visibility and control over compliance.
Our platform provides real-time insight into risk across transactions, with clear rationale for every decision and a complete audit trail. Governance is embedded into workflows, and controls are maintained continuously.
This removes reliance on manual oversight, spreadsheets, and reactive audits, replacing them with structured, defensible compliance management.

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[H3] BWRA that reflects reality
Your Business-Wide Risk Assessment is based on how your branches actually operate, transaction types, client profiles and real exposure - not a generic template.

[H3] Measured control effectiveness
Controls are monitored and assessed, so you can demonstrate not just that controls exist, but that they are working and proportionate to risk.

[H3] Complete training records
All compliance training is recorded, version-controlled and mapped to roles, providing clear proof of staff competence and ongoing oversight.

[H3] Policies that enforce themselves
Policies aren’t static documents. Controls are embedded into workflows, ensuring required steps are followed, recorded and cannot be bypassed.

[H3] Evidenced procedures
Every required action is documented, time-stamped and attributable, creating clear evidence that procedures were followed in full.

[H3] Immutable audit trail
A secure, tamper-proof record of decisions, actions and evidence, ready for inspection and defensible under audit or regulatory challenge.

[H2] Get ready to be audit ready. Everyday

Book a demo

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[H3] Risk heatmap

See where your risks are concentrated. By client type, by geography, by transaction value. Updated in real-time from your live data.

[H3] Exception queue

Cases that need your attention. EDD triggers, unusual patterns, policy exceptions. Prioritised by risk level.

[H3] Obligation tracker

Every legal obligation tracked. Annual review due dates, policy refresh requirements, training deadlines. Nothing falls through the cracks.

[H3] Control effectiveness

Every control measured. See which ones are working well, which need attention. Based on actual execution data, not assumptions.

[H3] SAR workflow

Suspicious Activity Report preparation and tracking. Guidance on consent requests. Complete submission records.

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[H3] Regulator reports

Generate audit-ready reports instantly. BWRA, policy enforcement logs, control metrics, training records. Click and go.

With Coadjute I really never had to worry. We saved so much time from not having to chase, or trawl through emails, all the information we ever needed was just there. We will definitely continue using Coadjute and I would recommend encouraging others to use it too 100%.

Paul Stripp - Paul Stripp Estate Agents

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At first we were sceptical about how our clients would to a digital solution and charges. We were happily surprised that both buyers and sellers (and ourselves) found it easy andquick to use. All our clients pass through the process without delay or questioning thevalue

Christie Jones, Hunters - Sutton Coldfield

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Since we switched to Coadjute the whole AML process has improved beyond our expectations. Can’t speak highly enough of the team and the efficiency within the company.

Mark Pesci - Fine and Country

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SUB-PAGE (https://coadjute.com/buyers-and-sellers/) Buyers and Sellers
for buyers and sellers
[H1] Compliance checks made easy

Coadjute specialises in conducting AML checks for leading estate agents and conveyancers.   We help them make this important and legally required step quick, safe and straightforward, so you can get on with buying or selling your property.

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you're in good hands

[H2] Your AML check explained

If your estate agent or conveyancer has asked you to conduct an AML check with Coadjute, don't worry,  you're in good hands.Want to know more? Property expert and Coadjute ambassador, Phil Spencer, is here to explain.Just watch this short video to learn what an AML check is, what it involves, and why it’s an important and necessary step in your property transaction.

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Let Phil explain about your AML check

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[H2] Why you need compliance checks

When buying or selling property in the UK, Anti-Money Laundering (AML) checks are a legal requirement.
These checks are designed to:
Confirm your identity
Verify the seller owns the property
Confirm where funds are coming from, and that they are legitimate.
They help protect you, your agent, and the wider property market from fraud and financial crime.
Without these checks, your transaction simply can’t move forward.

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[H3] Step 1 - Get started

You’ll receive an email with a secure link to begin.  To get started, you answer a few questions and make a payment.

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[H3] Step 2 - Verify your identity

You'll be asked to download our easy to use mobile app, and use it to confirm who you are, using a photo id.

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[H3] Step 3- Provide documents

You'll be asked for a few documents to prove your address,  and for buyers, how you're funding the purchase.

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[H3] Step 4 - Review is conducted

Our team conducts the legally required checks for you, keeping all your information stored securely.

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[H3] Step 5 - Stay on track

That's it!  If anything else is needed, our compliance team will get in touch to make the process as easy as possible.

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[H2] A user friendly digital portal, for your property move

Easy digital experience with clear instructions at every stage, with handy hints and tips
Forms are pre-filled automatically, so you’re never asked for information you’ve already given
Built-in secure messaging, ensuring safe handling of your information
Fully digital – no printing, no scanning, no hassle​
Works on your mobile too, so you can even complete tasks on the move, wherever you are
Automatically updates the initiating property professional so they know you’re ticking all the legal boxes.

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[H2] Moving forward has never been easier with Coadjute.

[H2] Have further questions?

Our FAQs cover everything from documents to timelines, so  with helpful guidance you know exactly what to expect.  Alternatively if you have a query about an ongoing check please contact our Compliance Team via the link below.

download buyers and sellers faqs

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🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
126Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 24 0
/book-a-demo/ 24 0
/estate-agents/ 25 0
/conveyancers/ 26 0
/mlros/ 26 0
/buyers-and-sellers/ 1 0
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage — no schema detected (entity gap)
/book-a-demo/ — no schema detected (entity gap)
/estate-agents/ — no schema detected (entity gap)
/conveyancers/ — no schema detected (entity gap)
/mlros/ — no schema detected (entity gap)
/buyers-and-sellers/ — no schema detected (entity gap)

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Real Estate, Property & Lettings
46.5 Avg BS

Based on 435 businesses audited.

BS Detector

Real Estate, Property & Lettings BS: Coadjute (www.coadjute.com)

https://www.coadjute.com 📍 Industry: Real Estate, Property & Lettings
34 BS / 100

Coadjute is a high-substance utility site that avoids the ‘estate agency reimagined’ trap by focusing on granular regulatory evidence. The low BS score is earned through specific client names, HMRC risk counts, and a lack of generic property cliches. It is a rare example of a B2B property tech site where the technical detail actually matches the marketing signal.

Info Density Power-words vs. Substance ratio.
10
33% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
2
10% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
10
50% BS
Commodity Fingerprint Detection of industry clichés/templates.
4
27% BS
Identity & Authority Expert verifiability & Schema depth.
8
53% BS

Implement Organization and Person schema immediately to back the claims of being a ‘market leading platform’ with technical data. Link the displayed review counts to a third-party verification platform like Trustpilot or Google to eliminate the trust theatre flag. Provide a transparent fee structure or a clearer ‘disbursement model’ breakdown to fulfill the ‘Clear Pricing Model’ requirement. Ensure the ‘Phil Spencer’ videos include links to his official profiles to bridge the authority gap between his celebrity status and the brand.

The site fits the Real Estate and Property industry as a B2B technology layer, specifically targeting AML compliance for estate agents and conveyancers. The content successfully bridges the gap between high-level property services and technical regulatory requirements.

“The score of 34 is driven by the strong trust theatre signals (review_count > 0 with 0 proof links) and the absence of technical schema, which combined for 18 points of the total. Concept repetition of 'Audit ready' across every sub-page added a minor penalty in the Information Density pillar. The score remains in the 'Low BS' range because the site heavily utilizes named clients and specific regulatory frameworks to back its primary claims.”

Verified Analysis Date: May 17, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result
Brand AI Reputation