Industry Context — Common BS Fingerprints in Real Estate, Property & Lettings
Your Move
(https://www.your-move.co.uk) 📸 Data Snapshot: May 21, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Your Move | Estate Agents and Letting Agents (https://www.your-move.co.uk)
Your Move | Estate Agents and Letting Agents
Your Move estate agents is rated 5 star on Trustpilot and are proud of our reputation as professional estate agents.
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER 404 Error: Sorry this page cannot be found (https://your-move.co.uk/buy/)
404 Error: Sorry this page cannot be found
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER 404 Error: Sorry this page cannot be found (https://your-move.co.uk/property-valuation/)
404 Error: Sorry this page cannot be found
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER 404 Error: Sorry this page cannot be found (https://your-move.co.uk/rent/)
404 Error: Sorry this page cannot be found
NAV_HEADER_HEADING_REPEATED_FOOTER 404 Error: Sorry this page cannot be found (https://your-move.co.uk/online-valuation/)
404 Error: Sorry this page cannot be found
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER 404 Error: Sorry this page cannot be found (https://your-move.co.uk/sell/)
404 Error: Sorry this page cannot be found
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://www.your-move.co.uk) Your Move | Estate Agents and Letting Agents
[H1] Your Move estate agents will help you buy, sell, rent and let We’re one of the most trusted names in the UK and proud of our reputation as professional estate agents. [IMG: Property Valuation] [H3] Property Valuation Book a free, no obligation property valuation and get the best price for your property. Book a free valuation [IMG: Find a local branch] [H3] Find a local branch We have local experts in a network of connected branches across the UK. Find your branch [IMG: Renting] [H3] Rental Valuation Book a no-obligation lettings consultation and discover how much your property could earn. Book a rental valuation [IMG: Google Review Score 5] Thanks for a Great job selling my old Home to the 1st people the Veiwed it . [IMG: Google Review Score 5] Thank you, Maddie M, for the quick replies and great communication over the last week! I really appreciate your responsiveness and help throughout the process. Thank you YourMove! [IMG: Google Review Score 5] Great service from Annaleigh, Nathan, Joanne, Angela and Maddy at your move Durham. Thanks to all of them, very professional and friendly. [IMG: Google Review Score 5] Emily provided an excellent service during my room viewing. She arrived exactly on time, was very professional, and communicated clearly throughout the process. Her phone communication was ... read more [IMG: Google Review Score 5] Emily provided an excellent service during my room viewing. She arrived exactly on time, was very professional, and communicated clearly throughout the process. Her phone communication was also great — she responded quickly, answered all my questions, and made everything easy and stress-free. She was friendly, helpful, and made me feel comfortable during the viewing. I would highly recommend her service to anyone looking for a smooth and professional experience. [IMG: Google Review Score 5] We’re currently in the process of looking to sell our home and have been really impressed with the service from Jessica and the team at Your Move Estate & Lettings… so far. Jessica has ... read more [IMG: Google Review Score 5] We’re currently in the process of looking to sell our home and have been really impressed with the service from Jessica and the team at Your Move Estate & Lettings… so far. Jessica has been friendly, professional and extremely helpful throughout, keeping us updated and making the whole process feel straightforward and stress-free. The communication and advice we’ve received has been excellent, and it’s clear the team genuinely care about their clients. Although we’ve decided to hold off listing for now due to a property purchase falling through, we’ll definitely be using Your Move when the time comes to sell. Would highly recommend Jessica and the team to anyone thinking about buying or selling. Regards Matt [IMG: Google Review Score 5] I can’t recommend Chris, Ashley, Terri, Louise, Libby and Shannon enough. From the very start I noticed their professionalism and friendliness - which is a stark difference to the previous ... read more [IMG: Google Review Score 5] I can’t recommend Chris, Ashley, Terri, Louise, Libby and Shannon enough. From the very start I noticed their professionalism and friendliness - which is a stark difference to the previous estate agents I have dealt with. They are fast too, always updating you and clearly experienced in what they do. Thanks for all the help. View more reviews [H2] Take control with MyMove Updates at your fingertips At Your Move we want you, our customers, to stay up to date with every aspect of your sale, let, purchase and tenancy. Introducing the MyMove app where all our customers can get notifications about their property directly to their mobile. Learn more [H2] Take control with MyMove Updates at your fingertips At Your Move we want you, our customers, to stay up to date with every aspect of your sale, let, purchase and tenancy. Introducing the MyMove app where all our customers can get notifications about their property directly to their mobile. Learn more [IMG: MyMove] [H2] How Your Move can help you We offer a comprehensive service with thousands of local property experts. [IMG: Buying] [H3] Buying Looking to buy? Your Move has thousands of properties for sale and will help find you your new home. Property search [IMG: Selling] [H3] Selling If you’re thinking of selling soon or just curious about what your home might be worth. Selling your home [IMG: Renting] [H3] Renting We have rental properties nationwide, with a wealth of experience in finding tenants their perfect home. Rental properties [IMG: Landlords] [H3] Landlords As a letting agent, we understand your rental needs and will work with you to get the best result. Letting your property
SUB-PAGE · THIN (https://your-move.co.uk/buy/) 404 Error: Sorry this page cannot be found
[H1] Sorry, the page you were looking for could not be found It is possible that the page you were looking for may have been moved, updated or deleted. Go to your-move.co.uk homepage [H3] You may be interested in... Search for a property to buy Search for a property to rent Find a your local branch Login to your My Move account Read our blog Contact us
SUB-PAGE · THIN (https://your-move.co.uk/property-valuation/) 404 Error: Sorry this page cannot be found
[H1] Sorry, the page you were looking for could not be found It is possible that the page you were looking for may have been moved, updated or deleted. Go to your-move.co.uk homepage [H3] You may be interested in... Search for a property to buy Search for a property to rent Find a your local branch Login to your My Move account Read our blog Contact us
SUB-PAGE · THIN (https://your-move.co.uk/rent/) 404 Error: Sorry this page cannot be found
[H1] Sorry, the page you were looking for could not be found It is possible that the page you were looking for may have been moved, updated or deleted. Go to your-move.co.uk homepage [H3] You may be interested in... Search for a property to buy Search for a property to rent Find a your local branch Login to your My Move account Read our blog Contact us
SUB-PAGE · THIN (https://your-move.co.uk/online-valuation/) 404 Error: Sorry this page cannot be found
[H1] Sorry, the page you were looking for could not be found It is possible that the page you were looking for may have been moved, updated or deleted. Go to your-move.co.uk homepage [H3] You may be interested in... Search for a property to buy Search for a property to rent Find a your local branch Login to your My Move account Read our blog Contact us
SUB-PAGE · THIN (https://your-move.co.uk/sell/) 404 Error: Sorry this page cannot be found
[H1] Sorry, the page you were looking for could not be found It is possible that the page you were looking for may have been moved, updated or deleted. Go to your-move.co.uk homepage [H3] You may be interested in... Search for a property to buy Search for a property to rent Find a your local branch Login to your My Move account Read our blog Contact us
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 215 | 1 |
| /buy/ | 4 | 1 |
| /property-valuation/ | 4 | 1 |
| /rent/ | 4 | 1 |
| /online-valuation/ | 4 | 1 |
| /sell/ | 4 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Your Move",
"url": "https://www.your-move.co.uk"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"url": "https://www.your-move.co.uk",
"name": "Your Move",
"logo": {
"@type": "ImageObject",
"url": "https://www.your-move.co.uk/images/logo.png",
"height": "60",
"width": "112"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "First Floor, Victoria House, Hampshire Court, East Newcastle Business Park, Scotswood Road",
"addressLocality": "Newcastle upon Tyne",
"addressRegion": "Tyne and Wear",
"addressCountry": "GB",
"postalCode": "NE4 7YJ"
},
"parentOrganization": {
"@type": "Organization",
"name": "LSL Property Services",
"url": "https://www.lslps.co.uk",
"logo": "https://www.your-move.co.uk/images/lslps.png"
},
"memberOf": {
"@type": "Organization",
"name": "The Property Ombudsman",
"url": "https://www.tpos.co.uk/",
"logo": "https://www.your-move.co.uk/images/the-property-onbudsman.png"
}
}
]
/buy/
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Your Move",
"url": "https://www.your-move.co.uk"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"url": "https://www.your-move.co.uk",
"name": "Your Move",
"logo": {
"@type": "ImageObject",
"url": "https://www.your-move.co.uk/images/logo.png",
"height": "60",
"width": "112"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "First Floor, Victoria House, Hampshire Court, East Newcastle Business Park, Scotswood Road",
"addressLocality": "Newcastle upon Tyne",
"addressRegion": "Tyne and Wear",
"addressCountry": "GB",
"postalCode": "NE4 7YJ"
},
"parentOrganization": {
"@type": "Organization",
"name": "LSL Property Services",
"url": "https://www.lslps.co.uk",
"logo": "https://www.your-move.co.uk/images/lslps.png"
},
"memberOf": {
"@type": "Organization",
"name": "The Property Ombudsman",
"url": "https://www.tpos.co.uk/",
"logo": "https://www.your-move.co.uk/images/the-property-onbudsman.png"
}
}
]
/property-valuation/
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Your Move",
"url": "https://www.your-move.co.uk"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"url": "https://www.your-move.co.uk",
"name": "Your Move",
"logo": {
"@type": "ImageObject",
"url": "https://www.your-move.co.uk/images/logo.png",
"height": "60",
"width": "112"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "First Floor, Victoria House, Hampshire Court, East Newcastle Business Park, Scotswood Road",
"addressLocality": "Newcastle upon Tyne",
"addressRegion": "Tyne and Wear",
"addressCountry": "GB",
"postalCode": "NE4 7YJ"
},
"parentOrganization": {
"@type": "Organization",
"name": "LSL Property Services",
"url": "https://www.lslps.co.uk",
"logo": "https://www.your-move.co.uk/images/lslps.png"
},
"memberOf": {
"@type": "Organization",
"name": "The Property Ombudsman",
"url": "https://www.tpos.co.uk/",
"logo": "https://www.your-move.co.uk/images/the-property-onbudsman.png"
}
}
]
/rent/
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Your Move",
"url": "https://www.your-move.co.uk"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"url": "https://www.your-move.co.uk",
"name": "Your Move",
"logo": {
"@type": "ImageObject",
"url": "https://www.your-move.co.uk/images/logo.png",
"height": "60",
"width": "112"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "First Floor, Victoria House, Hampshire Court, East Newcastle Business Park, Scotswood Road",
"addressLocality": "Newcastle upon Tyne",
"addressRegion": "Tyne and Wear",
"addressCountry": "GB",
"postalCode": "NE4 7YJ"
},
"parentOrganization": {
"@type": "Organization",
"name": "LSL Property Services",
"url": "https://www.lslps.co.uk",
"logo": "https://www.your-move.co.uk/images/lslps.png"
},
"memberOf": {
"@type": "Organization",
"name": "The Property Ombudsman",
"url": "https://www.tpos.co.uk/",
"logo": "https://www.your-move.co.uk/images/the-property-onbudsman.png"
}
}
]
/online-valuation/
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Your Move",
"url": "https://www.your-move.co.uk"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"url": "https://www.your-move.co.uk",
"name": "Your Move",
"logo": {
"@type": "ImageObject",
"url": "https://www.your-move.co.uk/images/logo.png",
"height": "60",
"width": "112"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "First Floor, Victoria House, Hampshire Court, East Newcastle Business Park, Scotswood Road",
"addressLocality": "Newcastle upon Tyne",
"addressRegion": "Tyne and Wear",
"addressCountry": "GB",
"postalCode": "NE4 7YJ"
},
"parentOrganization": {
"@type": "Organization",
"name": "LSL Property Services",
"url": "https://www.lslps.co.uk",
"logo": "https://www.your-move.co.uk/images/lslps.png"
},
"memberOf": {
"@type": "Organization",
"name": "The Property Ombudsman",
"url": "https://www.tpos.co.uk/",
"logo": "https://www.your-move.co.uk/images/the-property-onbudsman.png"
}
}
]
/sell/
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Your Move",
"url": "https://www.your-move.co.uk"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"url": "https://www.your-move.co.uk",
"name": "Your Move",
"logo": {
"@type": "ImageObject",
"url": "https://www.your-move.co.uk/images/logo.png",
"height": "60",
"width": "112"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "First Floor, Victoria House, Hampshire Court, East Newcastle Business Park, Scotswood Road",
"addressLocality": "Newcastle upon Tyne",
"addressRegion": "Tyne and Wear",
"addressCountry": "GB",
"postalCode": "NE4 7YJ"
},
"parentOrganization": {
"@type": "Organization",
"name": "LSL Property Services",
"url": "https://www.lslps.co.uk",
"logo": "https://www.your-move.co.uk/images/lslps.png"
},
"memberOf": {
"@type": "Organization",
"name": "The Property Ombudsman",
"url": "https://www.tpos.co.uk/",
"logo": "https://www.your-move.co.uk/images/the-property-onbudsman.png"
}
}
]
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
Based on 435 businesses audited.
Your Move has 17.5 points more BS than the average for Real Estate, Property & Lettings.
Real Estate, Property & Lettings BS: Your Move (www.your-move.co.uk)
Your Move presents a credible, review-backed facade that collapses upon interaction, as every primary service link leads to a digital dead end. The company leverages legitimate regulatory associations and authentic customer feedback, but its current digital state is the definition of a ‘Potemkin Village’—a trustworthy front covering an empty infrastructure.
Fix the critical 404 errors on /buy, /sell, /rent, and /sell pages to restore basic navigational substance. Replace generic H2 headings with specific performance data, such as ‘Properties sold for 99% of asking price on average.’ Explicitly link to the Client Money Protection (CMP) certificate and RICS registration numbers within the footer or about pages to validate professional claims. Consolidate redundant ‘Take control’ headings to increase the Information Density of the remaining content.
The site perfectly aligns with the Real Estate and Lettings industry, utilizing standard terminology such as property valuation, rental consultations, and branch networks. The schema data confirms membership in The Property Ombudsman, reinforcing its identity as a regulated UK estate agency.
“The score of 64 (High BS) is driven primarily by the Semantic Coherence pillar (18/20) due to the total absence of sub-page content. Information Density also scored high (18/30) because the site's functional architecture is 83% non-existent in the crawl. The score was moderated only by the strength of the named testimonials and the high-authority schema markers for the parent organization and redress scheme.”
This training module utilizes a snapshot of public data from Your Move, captured on May 21, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Your Move: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.your-move.co.uk to view the most current version of its content and learn from the source what this company is about and what it offers.