Industry Context — Common BS Fingerprints in Security, Surveillance & Cybersecurity
Generic Claims:
protecting your business, stay ahead of threats, world-class security, trusted by enterprises…
Red Flags:
guaranteed prevention of all breaches, penetration testing without accreditation, security certifications for team without named individuals, no own-practice security certifications…
Semantic Drift Patterns:
homepage claims enterprise SOC but services are basic antivirus resale, claims penetration testing expertise but no CREST or CHECK accreditation, homepage targets critical infrastructure but client list is SMB, claims 24/7 SOC but no staffing or operations evidence…
Proof Expectations:
CREST, CHECK, or equivalent accreditation numbers, named team with security certifications (OSCP, CISSP, CEH), ISO 27001 certification for own operations, specific case studies with anonymized but detailed findings…
Cisco Duo
(https://duo.com) 📸 Data Snapshot: June 20, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Complete Identity Security & MFA Solutions | Cisco Duo (https://duo.com)
Title
Complete Identity Security & MFA Solutions | Cisco Duo
Meta
Duo Security offers solutions to protect organizations from identity threats. Explore Duo identity security, phishing-resistant MFA, and other solutions.
H1 Identity is in crisis.Duo is the cure.
H2 Phishing season is over
H2 Agents secured. Data protected.
H2 No phishing. No friction.
H2 Secure identity. No disruptions.
H2 See more. Stop more. Stay safe.
H2 Seamless and secure
H2 For teams of every size
H2 SMB
H2 Enterprise
H2 Government
H2 Simple to set up, easy to use
H2 Trusted by industry leaders
H2 Cisco Systems is a 2026 Customers’ Choice for the Access Management market on Gartner Peer Insights™ based on reviews submitted for Cisco Duo.
H2 Ready to secure your organization?
H2 Products
H2 Solutions
H2 PARTNERSHIPS
H2 Support
H2 Docs & Resources
H2 PRICING
H2 Company
H2 Download our app
H3 Start your free trial
H3 Compare editions
H3 Contact sales
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Duo Support: User and Admin Resources | Cisco Duo (https://duo.com/support/)
Title
Duo Support: User and Admin Resources | Cisco Duo
Meta
Find quick answers in Duo Security’s support center. Access documentation, deployment guides, or contact our support experts directly for assistance.
H1 Duo is here to help
H2 Are you a student, employee, or general user looking for help?
H2 Are you a Duo administrator looking for help?
H2 Need additional admin support?
H2 Holiday closures
H2 Support offerings
H2 Products
H2 Solutions
H2 PARTNERSHIPS
H2 Support
H2 Docs & Resources
H2 PRICING
H2 Company
H2 Download our app
H3 End user guide
H3 How to reactivate Duo Mobile
H3 Helpful resources
H3 Troubleshooting Duo Push notification issues on iOS devices
H3 What do I do if I’m locked out of social media or a third-party account?
H3 Troubleshooting Duo Push notification issues on Android devices
H3 Access Duo’s blog
H3 Getting started guide
H3 Free trial onboarding
H3 Deployment guide
H3 Integrations
H3 Demo video
H3 Product demos
H3 Resource hub
H3 Knowledge base
H3 Docs
H3 Help desk
H3 Community forums
H3 End user education communication templates
H3 Guide to promoting Duo Push with users
H3 Popular resources
H3 Release notes
H3 Policy guide
H3 Guide to business continuity preparedness
H3 Support options
H3 File a case
H3 Send an email
H3 Call support
H3 Standard support
H3 Signature support hours
H3 How quickly will Duo get back to me?
H3 Low
H3 Medium
H3 High
H3 Critical
H3 Contact Duo by phone
H3 Duo Solution Attached Services (SAS)
H3 Duo Care Signature
H3 Enhanced Support
H3 Duo Quick Start
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Editions and Pricing | Cisco Duo (https://duo.com/editions-and-pricing/)
Title
Editions and Pricing | Cisco Duo
Meta
Explore Duo’s editions and pricing. Try Duo free for 30 days and choose the plan that fits your identity security needs.
H1 Compare Duo editions and pricing
H2 Duo Free
H2 Duo Essentials
H2 Duo Advantage
H2 Duo Premier
H2 See how Duo editions stack up
H2 Products
H2 Solutions
H2 PARTNERSHIPS
H2 Support
H2 Docs & Resources
H2 PRICING
H2 Company
H2 Download our app
H3 FreeFor 1-10 users
H3 Essentials
H3 AdvantageMost popular
H3 Premier
H4 Explore editions
NAV_HEADER_HEADING_REPEATED_FOOTER Duo MSP: Scalable and Easy-to-Set Up Security | Cisco Duo (https://duo.com/partnerships/managed-service-providers/)
Title
Duo MSP: Scalable and Easy-to-Set Up Security | Cisco Duo
Meta
Explore the Duo MSP program, which is built for easy user management, effortless scalability, and flexible pay-as-you-go pricing that reduces overall cost.
H1 Your clients. Our protection.
H2 Why Duo MSP
H2 Grow your business with Duo
H2 Role-based access controls
H2 Secure MSP Center
H2 Get started quickly with great documentation
H2 Download Duo brand materials
H2 Access Duo knowledge base
H2 Cisco Systems is a 2026 Customers’ Choice for the Access Management market on Gartner Peer Insights™ based on reviews submitted for Cisco Duo.
H2 FAQs
H2 Find out if Duo is right for your business
H2 Dive deeper into Duo resources for MSPs
H2 Explore resources related to Duo's Managed Service Providers (MSPs)
H2 Ready to join Duo’s MSP program?
H2 Products
H2 Solutions
H2 PARTNERSHIPS
H2 Support
H2 Docs & Resources
H2 PRICING
H2 Company
H2 Download our app
H4 Schedule a demo of the Duo MSP Program
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://duo.com) Complete Identity Security & MFA Solutions | Cisco Duo
Search Support Admin Login [H1] Identity is in crisis.Duo is the cure. Duo flips the script on identity with security-first IAM that attackers hate and users love. Free sign up Security-first IAM [H2] Phishing season is over Unleash phishing-resistant MFA with Duo—the only IAM solution built for security. Learn how we stop users from taking the bait Agentic IAM Phishing-resistant MFA Duo Directory Identity Intelligence Agentic IAM Phishing-resistant MFA Duo Directory Identity Intelligence [H2] Agents secured. Data protected. To unlock the benefits of the agentic AI era, trust must be established between humans and agents. Duo’s Agentic IAM extends formidable zero trust tenets to agentic workforce. Explore Duo Agentic IAM [IMG: Duo Agentic IAM] [H2] No phishing. No friction. Attackers are evading traditional MFA, SSO, and Identity and Access Management (IAM). So we redefined the category to keep users safe. No extra hardware required. Learn about end-to-end phishing resistance [IMG: A man working on a laptop at a desk in his home office is looking at his mobile phone. A digital message box on the left side of the image displays a Phishing icon and the text Phishing Threat Detected.] [H2] Secure identity. No disruptions. Use Duo as a full IAM solution or broker secure access from identity sources you already have. Either way, establish consistent security control with Duo. Learn more about Duo Directory [IMG: A woman with short dark hair is standing in a server room, holding and working on a Duo trusted device. A digital message box on the left side of the image displays a shield icon and the text] [H2] See more. Stop more. Stay safe. Know who’s logging in, what’s risky, and what to do next. Cisco Identity Intelligence gives you the power to act before threats become problems. Explore our unified identity intelligence [IMG: A cybersecurity agent looking at a display of data security analytics, including colorful graphs, logs of network traffic, and potential threat alerts.] [H2] Seamless and secure There’s no cutting corners when it comes to security. Cisco Duo goes beyond multi-factor-authentication (MFA), saves your team time, and easily integrates into your team’s workflow. $500k in annual IT savings1 As observed in Cisco + Duo case study, as a result of reduced IT helpdesk costs. >99% onboarded without IT help2 Source: Cisco + Duo Case Study 2025 1.3b monthly authentications Compare Duo pricing and plans [IMG: Placeholder] [IMG: Line ellipse graphic] [IMG: Line ellipse graphic] [IMG: Ellipse graphic] [IMG: Ellipse graphic] [IMG: Lock icon] [IMG: Person making phone call] [IMG: Person raising hands, speaking] [H2] For teams of every size From growing startups to established enterprises, Duo helps streamline access and provide tailored security needs to fit your business. Find your solution [H2] SMB Flexible protection for growing teams. Phishing-resistant multi-factor authentication (MFA), single sign-on (SSO), and additional safeguards help you stay ahead of evolving threats. Explore solutions for small to medium sized businesses [H2] Enterprise Scalable identity security for teams that need more comprehensive protection. Streamline identity management for every device. Learn more about enterprise solutions [H2] Government For the strictest safety standards, stay ahead of evolving threats with Duo’s advanced tools to protect confidential data. Find solutions for local and federal government [H2] Simple to set up, easy to use Duo takes the guesswork out of security and reduces friction so your team can focus their time on moving your business forward. Get started with a free trial Play / Pause toggle [H2] Trusted by industry leaders See why businesses rely on Duo to simplify access, enhance security, and deliver peace of mind no matter the team’s size. Here’s what customers are saying. See why customers choose Duo [IMG: A well-lit furniture showroom displays various modern living room furniture arrangements.] Our rollout was surprisingly quick. All the training and onboarding material was right there. We just downloaded it, added our banner, and sent it to our users. We had roughly 1,000 employees onboarded, registered, and using the product in less than 30 days. It was one of our fastest rollouts. Read the customer story Mark Rodrigue Senior Network Engineer, Room & Board [IMG: Room and Board logo] [IMG: Two people are smiling inside a car with a Lyft logo device visible on the dashboard.] Duo has proven to be one of those rare solutions that both improves the security of our company while simultaneously being easier for our employees to use. Read the customer story Mike Johnson Former CISO, Lyft [IMG: lyft logo] [IMG: An Amerigas propane delivery truck is parked in front of a house.] When we roll a technology out to users, we want to enable as much self-service as possible—not generate more help desk calls. Users shouldn’t have to wait for IT. Read the customer story Christopher Martin Manager of Identity and Access Security, AmeriGas [IMG: amerigas logo] [IMG: box logo] [IMG: Denver city logo] [IMG: generali logo] [IMG: lyft logo] [IMG: marin logo] [IMG: michiganuni logo] [IMG: room and board logo] [IMG: threadless logo] [IMG: usga logo] [H2] Cisco Systems is a 2026 Customers’ Choice for the Access Management market on Gartner Peer Insights™ based on reviews submitted for Cisco Duo. Download the report [IMG: Gartner Peer Insights Customers] [H2] Ready to secure your organization? Experience for yourself why Duo is one of the most trusted access management tools. Try it for free, explore editions, and connect with security experts. [H3] Start your free trial See why Duo is the leader in identity security. [H3] Compare editions Find out which edition is right for your organization. [H3] Contact sales Connect with our sales team and learn more. Gartner, Gartner Peer Insights Voice of the Customer for Access Management, Peer Contributors, April 24th, 2026.Gartner and Peer Insights™ are trademarks of Gartner, Inc. and/or its affiliates. All rights reserved. Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.
7957 chars
SUB-PAGE (https://duo.com/support/) Duo Support: User and Admin Resources | Cisco Duo
Search Support Admin Login Resources for Duo users Resources for administrators Resources for Duo users Resources for administrators [H2] Are you a student, employee, or general user looking for help? If you can’t find an answer to your question in our self-service resources, please work directly with your admin to get assistance. Only the team responsible for implementing Duo is authorized to help you enroll, activate, re-activate, or troubleshoot Duo-related issues. Contact your admin for additional support. Download Duo mobile for iOS Download Duo mobile for Android [IMG: Two professionals collaborating at a computer, showcasing Duo setup support and deployment guidance.] [H3] End user guide Learn about enrollment, authentication prompts, adding devices, and more. Read Duo’s guide [H3] How to reactivate Duo Mobile There are multiple options to reactivate Duo Mobile. Learn how to reactivate on mobile [H3] Helpful resources [IMG: Biometric authentication using thumbprint on trusted smartphone for troubleshooting Duo Push notification] [H3] Troubleshooting Duo Push notification issues on iOS devices Troubleshoot on iOS [IMG: Two remote workers using Duo MFA support on trusted device] [H3] What do I do if I’m locked out of social media or a third-party account? Read more about getting locked out [IMG: Trusted mobile device using Duo Push notifications for troubleshooting] [H3] Troubleshooting Duo Push notification issues on Android devices Troubleshoot on Android [IMG: Duo user seeking support on truted device] [H3] Access Duo’s blog Check out our blog [H2] Are you a Duo administrator looking for help? Are you managing Duo on behalf of your organization? If so, we've got these useful step-by-step resources to help you optimize your account. [IMG: Focused professional with glasses reviewing Duo documentation and searching the knowledge base on a desktop monitor.] [H3] Getting started guide Get started with Duo Security [H3] Free trial onboarding Get this quick guide to set up your trial [H3] Deployment guide Download Duo Deployment best practices [H3] Integrations See how to setup your app integrations [H3] Demo video Watch the on-demand demo [H3] Product demos View interactive demos [H3] Resource hub [H3] Knowledge base Get answers to frequently asked questions Access Duo’s knowledge base [H3] Docs Review our comprehensive product documentation Review Duo documentation [H3] Help desk Learn how to address common user concerns Access the help desk guide [H3] Community forums Connect with and learn from Duo administrators and security pros Learn from peers and experts [H3] End user education communication templates Access communication templates [H3] Guide to promoting Duo Push with users Download Duo Push guide [H3] Popular resources [IMG: Repeating Duo green tiles] [H3] Release notes Stay up to date on new features and product changes. Access Duo release notes [IMG: Policy guide] [H3] Policy guide A variety of content to help you better understand and implement Duo policies. Read Duo’s policy guide [IMG: Business continuity] [H3] Guide to business continuity preparedness Learn how your applications will respond to outages. Review Duo’s continuity guide [H2] Need additional admin support? Get the help you need, when you need it. Check out the resources below and reach out to a member of our support team. [IMG: Smiling professional with glasses using Duo on a mobile device with their laptop on their desk.] [H3] Support options [H3] File a case Initiate a case by clicking on the Support Panel in the sidebar of your admin dashboard. Open case [H3] Send an email Give a brief explanation of the issue you are facing, and we will get back to you! Email us [H3] Call support Use your regional support number as listed below to talk to a live agent. Contact Duo by phone [H3] Standard support - 9am-5pm Monday-Friday for all issues- 24 hours, 7 days a week for critical and high severity issues [H3] Signature support hours 24 hours, 7 days a week, 365 days a year for all issues* *For the holidays listed below, one or more of our regional teams may be unavailable. On those dates, we offer 24x7x365 for critical and high-severity issues only [H3] How quickly will Duo get back to me? The response depends on criticality: [H3] Low No impact on the customer's business operations. The customer requests information about features, implementation, or configuration for Cisco's hardware, software, or as a service product.Response:1 business dayBusiness impact:Minimal-to-noneWhat should you do? Send an email [H3] Medium Minimal impact on the customer's business operations. Cisco hardware, software or as a service product is partially degraded.Response:4 business hoursBusiness impact:Medium-to-lowWhat should you do? Send an email [H3] High Substantial impact on the customer's business operation. Cisco hardware, software or as a service product is degraded.Response:2 business hoursBusiness impact:High, users may be unable to access applicationsDuo Care customers:Call Duo support directly listed below or Send an email [H3] Critical Critical impact on the customer's business operations. Cisco's hardware, software or as a service product is down.Response:1 business hourBusiness impact:High, outage prevents access to applicationsWhat should you do?Call support directly on the number listed below [H3] Contact Duo by phone Are you a Duo subscription administrator? Contact a member of our team from one of the numbers listed below, depending on your country. Australia (1800) 316 751 Belgium 08 002 67 84 Cisco Global SupportSelect option 3 and follow the options for Duo +1 800 553 2447 Denmark 8025 4630 France 0805 08 43 26 Germany 0800 700 4550 Hong Kong 800 963 873 India 000 800 040 4882 Indonesia 007-803-011-5126 Japan 0066 33 814961 Malaysia 1800 813 191 Netherlands 0800 022 3681 Norway 800 13464 Philippines 800 1114 3071 Singapore 800 120 6307 Spain 900 839 077 Taiwan 00801 139 185 United States (866) 760-4247 United Kingdom 0800 3585 315 [H2] Holiday closures United States 2026 January 1, 2026 - New Year's Day January 19, 2026 - Martin Luther King Jr. Day May 25, 2026 - Memorial Day June 19, 2026 - Juneteenth July 4, 2026 - Independence Day September 7, 2026 - Labor Day November 11, 2026 - Veterans Day November 26, 2026 - Thanksgiving Day November 27, 2026 - Thanksgiving Day - day after December 25, 2026 - Christmas Day January 1, 2027 - New Year's Day United Kingdom 2026 1 January 2026 - New Year's Day 3 April 2026 - Good Friday 6 April 2026 - Easter Monday 5 May 2026 - Early May Bank holiday 26 May 2026 - Spring Bank holiday 25 August 2026 - Summer Bank holiday 25 December 2026 - Christmas Day 26 December 2026 - Boxing Day 1 January 2027 - New Year's Day Australia 2026 1 January 2026 - New Year's Day 26 January 2026 - Australia Day 3 April 2026 - Good Friday 4 April 2026 - Easter Saturday 5 April 2026 - Easter Sunday 6 April 2026 - Easter Monday 25 April 2026 - ANZAC Day 27 April 2026 - ANZAC Day (Observed) 8 June 2026 - King's Birthday 5 October 2026 - Labour Day 25 December 2026 - Christmas Day 26 December 2026 - Boxing Day 28 December 2026 - Additional public holiday for Boxing Day 1 January 2027 - New Year's Day Japan 2026 1 January 2026 - New Year's Day 12 January 2026 - Coming of Age Day 11 February 2026 – National Foundation Day 23 February 2026 - Emperor's Birthday 22 March 2026 - Vernal Equinox 29 April 2026 - Showa Day 3 May 2026 - Constitution Memorial Day 4 May 2026 – Greenery Day 5 May 2026 - Children's Day 6 May 2026 - Substitute Holiday 20 July 2026 - Marine Day 11 August 2026 - Mountain Day 21 September 2026 - Respect for The Aged Day 22 September 2026 – National Holiday 23 September 2026 - Autumnal Equinox 12 October 2026 - Sports Day 3 November 2026 - Culture Day 23 November 2026 - Labor Thanksgiving Day 1 January 2027 – New Year’s Day Mexico 2026 1 January 2026 - New Year's Day 2 February 2026 - Constitution Day 16 March 2026 - Benito Juarez's Birthday 2 April 2026 - Holy Thursday 3 April 2026 - Good Friday 5 April 2026 - Easter Sunday 1 May 2026 - Labor Day 16 September 2026 - Independence Day 16 November 2026 - Revolution Day 24 December 2026 – Christmas Eve 25 December 2026 - Christmas Day 31 December 2026 - New Year's Eve India 2026 1 January 2026 - New Year's Day 15 January 2026 - Pongal/Makar Sankranti 26 January 2026 – Republic Day 3 March 20206 - Holi 19 March 2026 - Ugadi/Gudi Padwa 3 April 2026 - Good Friday 1 May 20206 - May Day 28 May 2026 - Bakrid** 14 September 20206 - Ganesh Chaturthi 2 October 2026 - Gandhi Jayanthi 21 October 2026 - Dussera (Vijayadashami) 11-20 October 2026 - Deepavali (Balipadyame) 25 December 2026 – Christmas 1 January 2027 - New Year's Day Portugal 2026 1 January 2026 - New Year's Day 17 February 2026 - Carnival day 3 April 2026 - Good Friday 5 April 2026 - Easter Sunday 25 April 2026 - Liberty Day 1 May 2026 - Labor Day 4 June 2026 - Corpus Christi 10 June 2026 – Portugal Day 24 June 2026 - St. John's Day 5 October 2026 - Republic Day 1 December 2026 – Restoration of Independence 8 December 2026 - Feast of the Immaculate Conception 25 December 2026 - Christmas Day 1 January 2027 - New Year's Day [H2] Support offerings Duo has a wide range of support offerings to fit your needs. Whether you need hands-on guidance, further troubleshooting, or quick-start assistance, our support team is here to help. [IMG: Professional at their desk with glasses on, engaging with Duo support on their laptop screen while looking at their desktop monitor.] [H3] Duo Solution Attached Services (SAS) Duo Solution Attached Services (SAS) provides year-round expert consulting and direct, hands-on keyboard implementation to achieve faster time to value and reduce deployment risk. Learn more about Duo SAS [H3] Duo Care Signature Our support team can help with implementation, maintenance, and more—so you can focus on your business. Learn more about Duo Care [H3] Enhanced Support Enhanced support for Duo ensures you’re getting more from Duo—for the entire length of your contract. Learn more about Enhanced support [H3] Duo Quick Start Get 60 days of expert advice from our trusted deployment advisors and leave the stress of getting started behind! Connect with Duo Quick Start
13152 chars
SUB-PAGE (https://duo.com/editions-and-pricing/) Editions and Pricing | Cisco Duo
Search Support Admin Login [H1] Compare Duo editions and pricing Simplified identity security starts here. 30-day free trial Activate in minutes Modify your plan at any time Pay with credit card Start your free trial Ready to buy now? [IMG: Masonry style graphic with lady looking at cellphone] [H2] Duo Free Best for small businesses with 10 or fewer users. $0 per user/month Add up to 10 users Strong MFA Seamless integrations Free authenticator app Explore Duo Free [H2] Duo Essentials Best for simple security management and seamless authentication. $3 per user/month Everything in Free, plus: Duo Directory Phishing-resistant MFA Complete passwordless authentication Single sign-on Trusted Endpoints Unlimited applications Explore Duo Essentials MOST POPULAR [H2] Duo Advantage Best for dynamic threat detection, oversight, and authentication. $6 per user/month Everything in Essentials, plus: Cisco Identity Intelligence (Cross-identity visibility, ISPM, and ITDR) Duo Passport Session theft protection Active Directory Defense Risk-Based Authentication Explore Duo Advantage [H2] Duo Premier Best for comprehensive identity security with complete device trust. $9 per user/month Everything in Advantage, plus: A comprehensive package for complete Zero Trust access VPN-less remote access to private resources Complete device trust with endpoint protection check Explore Duo Premier Start your free 30-day trial. Activate in minutes. Try Duo for free [H2] See how Duo editions stack up Want to do more research?Read our edition sheet for a closer look at each edition. [H3] FreeFor 1-10 users $0/mo View details [H3] Essentials $3/mo View details [H3] AdvantageMost popular $6/mo View details [H3] Premier $9/mo View details Price per user/month — $3 $6 $9 MFAProtect against stolen credentials and account takeover with Duo MFA Duo DirectoryUtilize Duo as the primary source of truth for user directory, authorization, and attribute management Phishing-resistant MFAAchieve phishing resistance by verifying the access and authentication devices are in close proximity at login Complete PasswordlessAuthenticate securely and eliminate passwords entirely using Duo Mobile and FIDO2 AI AssistantInvestigate and remediate user access issues and find configuration and administration guidance Single Sign-OnLog in only once to access multiple applications with Duo SSO Unlimited ApplicationsSecure access to any number of applications, whether cloud-based, on-premises, or custom Trusted EndpointsCheck if device is registered or managed before allowing access Duo PassportImprove productivity without compromising security by making the first login the only login Session Theft ProtectionMitigate the risk of session hijacking and token theft by significantly reducing or eliminating the use of stealable cookies Device HealthCheck device security posture before granting access. Provide visibility into security health of devices trying to gain access Risk-Based AuthenticationDynamically adjusts authentication requirements in real time based on risk signals Cross-identity Visibility and AnalyticsGain unified visibility and AI-driven analytics across diverse identity sources Identity Threat Detection and Response (ITDR)Detect, analyze, and respond to identity-based threats, both proactively and reactively Identity Security and Posture Management (ISPM)Identify gaps, vulnerabilities, and inconsistencies in identity posture and receive impact and remediation recommendations Active Directory DefenseClean-up & protect on-premises identity with deep AD visibility, intelligent posture management, and MFA for legacy authentication protocols Remote AccessSecurely access private resources without a VPN using Duo Network Gateway Security Agent VerificationLimit device access to applications based on presence of an endpoint protection product Agentic Identity & Access Management*Gain visibility into AI Agents in your environment—then govern them, map them to humans, and implement tightly-scoped access policy for them.*Feature currently in alpha testing [H4] Explore editions Free Essentials Advantage Premier Duo offers self-service subscriptions for the convenience of self-managing editions and user limits. For under 100 users, Duo licenses are purchased in increments of 10. For over 100 users, Duo licenses are purchased in increments of 25. Learn more about managing your Duo self-service subscription.
4995 chars
SUB-PAGE (https://duo.com/partnerships/managed-service-providers/) Duo MSP: Scalable and Easy-to-Set Up Security | Cisco Duo
Search Support Admin Login [H1] Your clients. Our protection. Duo's Managed Service Provider (MSP) program delivers security solutions that are simple to set up and can easily scale with your organization. Manage all users in one place Quick and easy setup Pay-as-you go pricing that scales with you Low TCO and faster ROI Become a partner Schedule a demo Play / Pause toggle [H2] Why Duo MSP Duo’s MSP program enables partners to utilize Duo’s cloud-based solutions without the need for physical agents. MSPs can quickly secure customer environments while ensuring only trusted users and devices access critical applications. [H2] Grow your business with Duo Duo's MSP Program provides easy-to-set-up security solutions that scale with your growing business. Your success is our success. Role-based access Secure MSP center Documentation Brand materials Help center Role-based access Secure MSP center Documentation Brand materials Help center [H2] Role-based access controls Improve efficiency without compromising security. Simplify your multi-tenant management with new role-based controls and access tagging. Learn more about role-based access controls [IMG: Role based access controls within the Duo application showcasing active and disabled options.] [H2] Secure MSP Center Interested in selling other SaaS-security products? Check out Secure MSP Center, our direct buying model for Umbrella and Secure Endpoint. Visit Cisco’s Secure MSP Center [IMG: Two co-workers looking at a computer screen together to view Duo] [H2] Get started quickly with great documentation Duo supports a wide range of devices and applications. Visit this page for detailed documentation, installation, and configuration information Get expert guidance [IMG: Screenshot of how Duo makes searching documentation easy and seamless for all users, devices and applications.] [H2] Download Duo brand materials No matter the scale, we’ve got the materials to help you sell Duo, including training materials and collateral, and sales enablement resources. Access Duo brandfolder [IMG: Professional looking at the brand materials Duo offers for selling Duo, training materials and sales enablement resources.] [H2] Access Duo knowledge base Need some help? Find all the answers to resolve your issue in our Duo Help Center. [IMG: Administrator with a phone to their ear to contact Duo Support via the Duo Help Center] I was blown away with the simplicity of Duo’s MSP program. They removed all the upfront expenses and commitments that prohibit newer MSPs from partnering with a vendor… Duo’s product is so easy to use that it didn’t require a large engineering investment to get up to speed. Read the full case study Michael Piekarski Director of Cybersecurity, Arraya Solutions [IMG: Arraya logo] [H2] Cisco Systems is a 2026 Customers’ Choice for the Access Management market on Gartner Peer Insights™ based on reviews submitted for Cisco Duo. Download the report [IMG: Gartner Peer Insights Customers] [H2] FAQs Reach out to your partner manager with any questions related to the MSP program or your multi-tenant console Email partner manager Find MSP support What is the difference between an MSP Duo Account and a regular Duo Commercial Account? The MSP Duo Account you receive as a partner offers multi-tenancy so you can manage your client accounts easily. Other than this, the account types have the same features/functionality across all editions. Do I have access to a Partner Account team after I've signed up? Yes. You will be aligned with a Partner Account Manager, who has access to Business Development and Technical resources to ensure you're getting the most out of your partnership with Duo. Are there any initial barriers to becoming an MSP Partner? Nope! Partnerships with the Duo MSP Program are free and do not require any sales commitments or minimums. There are also no special certifications required to participate. Does the MSP Partner Program offer both monthly and annual billing options? Our program bills monthly, based on the total number of billable users in your console at the end of each month. Where do I find resources to train my team? Who can I contact if I have additional questions? As a Duo MSP Partner, you can reach out to your Partner Manager or email msp@cisco.com for assistance. Not quite ready to become a partner? You can reach out to our team at mspsdr@cisco.com for answers to questions you may have and to get help signing up. [H2] Find out if Duo is right for your business Let’s schedule a time to walk you through the MSP Program and product demonstration. [H4] Schedule a demo of the Duo MSP Program [H2] Dive deeper into Duo resources for MSPs EBOOK Fast Forward to a Brighter Future With the Cisco Duo MSP Program Download the ebook RESOURCES [H2] Explore resources related to Duo's Managed Service Providers (MSPs) Spotlight ARTICLE Protecting MSPs From Helpdesk Phishing: Explore the challenges and the possible solutions Duo can help with ARTICLE Managed Service Providers: Becoming the Trusted Cyber Insurance Advisor GUIDE Duo MSP At-A-Glance: A quick glance at our solutions, and how they can benefit MSPs [H2] Ready to join Duo’s MSP program? Become a Duo MSP partner and access scalable security solutions that grow with your business. Become a partner [IMG: Professional sitting at their desk with glasses on and their laptop in front of them, showing interest in Duo] Gartner, Gartner Peer Insights Voice of the Customer for Access Management, Peer Contributors, April 24th, 2026.Gartner and Peer Insights™ are trademarks of Gartner, Inc. and/or its affiliates. All rights reserved. Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.
7267 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
44Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 24 | 1 |
| /support/ | 6 | 1 |
| /editions-and-pricing/ | 1 | 1 |
| /partnerships/managed-service-providers/ | 13 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
[
{
"@context": "https://schema.org/",
"@graph": [
{
"@type": "Organization",
"@id": "https://duo.com/#organization",
"name": "Cisco Duo",
"alternateName": [
"Duo Security",
"Duo"
],
"url": "https://duo.com/",
"logo": {
"@type": "ImageObject",
"url": "https://duo.com/images/duo-logo.png",
"width": 300,
"height": 145
},
"image": {
"@type": "ImageObject",
"url": "https://duo.com/images/duo-logo.png",
"width": 300,
"height": 145
},
"description": "Cisco Duo provides cloud-delivered identity security, including phishing-resistant multi-factor authentication (MFA), single sign-on (SSO), device trust, and identity threat detection capabilities.",
"foundingDate": "2010",
"parentOrganization": {
"@type": "Organization",
"@id": "https://www.cisco.com/#organization",
"name": "Cisco Systems",
"url": "https://www.cisco.com/",
"sameAs": [
"https://en.wikipedia.org/wiki/Cisco",
"https://www.wikidata.org/wiki/Q173395"
]
},
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "sales",
"url": "https://duo.com/about/contact",
"areaServed": "Global",
"availableLanguage": [
"English",
"Australian",
"French - Canada",
"German",
"Japanese - Japan",
"Spanish",
"Italian",
"Arabic"
]
},
{
"@type": "ContactPoint",
"telephone": "+1-866-760-4247",
"contactType": "Customer support",
"areaServed": "US",
"availableLanguage": [
"English"
]
}
],
"sameAs": [
"https://www.facebook.com/duosec/",
"https://x.com/duosec/",
"https://www.linkedin.com/company/duosec/",
"https://www.youtube.com/@DuoSecurity",
"https://www.instagram.com/duosec/"
],
"knowsAbout": [
{
"@type": "Thing",
"name": "Multi-factor authentication",
"alternateName": "MFA",
"sameAs": "https://en.wikipedia.org/wiki/Multi-factor_authentication",
"url": "https://duo.com/product/multi-factor-authentication-mfa"
},
{
"@type": "Thing",
"name": "Single Sign-On",
"alternateName": "SSO",
"sameAs": "https://en.wikipedia.org/wiki/Single_sign-on",
"url": "https://duo.com/product/single-sign-on-sso"
},
{
"@type": "Thing",
"name": "Zero Trust Network Access",
"alternateName": [
"ZTNA",
"Zero Trust Security"
],
"sameAs": "https://en.wikipedia.org/wiki/Zero_trust_architecture",
"url": "https://duo.com/solutions/zero-trust-security"
},
{
"@type": "Thing",
"name": "Identity and Access Management",
"alternateName": "IAM",
"sameAs": "https://en.wikipedia.org/wiki/Identity_management",
"url": "https://duo.com/solutions/security-first-iam"
},
{
"@type": "Thing",
"name": "Identity Provider",
"alternateName": "IdP",
"sameAs": "https://en.wikipedia.org/wiki/Identity_provider",
"url": "https://duo.com/product/single-sign-on-sso"
},
{
"@type": "Thing",
"name": "Phishing-resistant MFA",
"url": "https://duo.com/solutions/phishing-prevention"
},
{
"@type": "Thing",
"name": "Passwordless Authentication",
"sameAs": "https://en.wikipedia.org/wiki/Passwordless_authentication",
"url": "https://duo.com/product/passwordless"
},
{
"@type": "Thing",
"name": "Device Trust",
"url": "https://duo.com/product/device-trust"
},
{
"@type": "Thing",
"name": "Identity Threat Detection and Response",
"alternateName": "ITDR",
"url": "https://duo.com/product/identity-threat-detection-and-response-itdr"
},
{
"@type": "Thing",
"name": "Identity Security Posture Management",
"alternateName": "ISPM",
"url": "https://duo.com/product/identity-security-posture-management-ispm"
},
{
"@type": "Thing",
"name": "Remote Access",
"alternateName": "Remote Workforce Security",
"url": "https://duo.com/product/remote-access"
},
{
"@type": "Thing",
"name": "Cisco Identity Intelligence",
"alternateName": "Identity Intelligence",
"url": "https://duo.com/product/cisco-identity-intelligence",
"sameAs": "https://www.cisco.com/site/us/en/solutions/security/identity-intelligence/index.html"
},
{
"@type": "Thing",
"name": "Privileged Access Management",
"alternateName": "PAM",
"url": "https://duo.com/learn/privileged-access-management-best-practices"
},
{
"@type": "Thing",
"name": "Adaptive Authentication",
"alternateName": "Risk-Based Authentication",
"url": "https://duo.com/product/adaptive-access-policies"
},
{
"@type": "Thing",
"name": "Cisco ISE Integration",
"url": "https://duo.com/docs/ciscoise-api"
},
{
"@type": "Thing",
"name": "Security Compliance",
"alternateName": [
"HIPAA Compliance",
"PCI-DSS Compliance",
"SOC 2 Compliance",
"NIST Compliance",
"DEA EPCS Compliance",
"GDPR Compliance",
"FFIEC Compliance",
"PIPEDA Compliance"
],
"url": "https://duo.com/solutions/compliance"
},
{
"@type": "Thing",
"name": "Cyber Insurance Requirements",
"url": "https://resources.duo.com/explore/assets/cyber-liability-insurance"
}
]
},
{
"@type": "WebSite",
"@id": "https://duo.com/#website",
"url": "https://duo.com/",
"name": "Cisco Duo - Identity Security Platform",
"description": "Secure your organization with Cisco Duo's IAM (Identity and Access Management) platform featuring phishing-resistant MFA, SSO, device trust, and threat detection for modern workforces.",
"publisher": {
"@id": "https://duo.com/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "SoftwareApplication",
"@id": "https://duo.com/#product",
"name": "Cisco Duo Security Platform",
"alternateName": "Duo",
"applicationCategory": "SecurityApplication",
"applicationSubCategory": "Multi-Factor Authentication, Single Sign-On, Device Trust, Identity Management",
"operatingSystem": "Windows, macOS, iOS, Android, Linux, Cloud-based",
"description": "Duo verifies user identity and secures access to applications and data with capabilities that include Phishing-resistant MFA, SSO, and Device Trust.",
"publisher": {
"@id": "https://duo.com/#organization"
},
"offers": {
"@type": "Offer",
"@id": "https://duo.com/#free-trial-offer",
"url": "https://signup.duo.com/",
"price": "0",
"priceCurrency": "USD",
"description": "30-day free trial",
"availability": "https://schema.org/InStock",
"category": "FreeTrial"
},
"subjectOf": [
{
"@type": "WebPage",
"name": "Cisco Duo reviews on TrustRadius",
"url": "https://www.trustradius.com/products/cisco-duo/reviews"
}
]
}
]
},
{
"@context": "https://schema.org/",
"@type": "WebPage",
"name": "Complete Identity Security & MFA Solutions",
"description": "Duo Security offers solutions to protect organizations from identity threats. Explore Duo identity security, phishing-resistant MFA, and other solutions.",
"url": "https://duo.com",
"image": "https://duo.com/assets/img/seo-images/socialshare-home.jpg",
"publisher": {
"@id": "https://duo.com/#organization"
},
"lastReviewed": "2026-06-05"
},
{
"@context": "https://schema.org/",
"@type": "Review",
"itemReviewed": {
"@type": "Product",
"name": "Cisco Duo",
"description": "Multi-factor authentication (MFA) and secure access solutions.",
"image": "https://duo.com/images/duo-logo.png",
"brand": {
"@type": "Brand",
"name": "Cisco"
},
"offers": [
{
"@type": "Offer",
"name": "Start Free 30-Day Trial",
"price": "0",
"priceCurrency": "USD",
"url": "https://signup.duo.com/",
"availability": "https://schema.org/InStock",
"description": "Full feature access for 30 days."
}
]
},
"reviewBody": "Our rollout was surprisingly quick. All the training and onboarding material was right there. We just downloaded it, added our banner, and sent it to our users. We had roughly 1,000 employees onboarded, registered, and using the product in less than 30 days. It was one of our fastest rollouts.",
"author": {
"@type": "Person",
"name": "Mark Rodrigue",
"jobTitle": "Senior Network Engineer",
"worksFor": {
"@type": "Organization",
"name": "Room & Board"
}
},
"image": {
"@type": "ImageObject",
"url": "https://duo.com/assets/img/customerimage_roomandboard.webp",
"caption": "A well-lit furniture showroom displays various modern living room furniture arrangements."
}
},
{
"@context": "https://schema.org/",
"@type": "Review",
"itemReviewed": {
"@type": "Product",
"name": "Cisco Duo",
"description": "Multi-factor authentication (MFA) and secure access solutions.",
"image": "https://duo.com/images/duo-logo.png",
"brand": {
"@type": "Brand",
"name": "Cisco"
},
"offers": [
{
"@type": "Offer",
"name": "Start Free 30-Day Trial",
"price": "0",
"priceCurrency": "USD",
"url": "https://signup.duo.com/",
"availability": "https://schema.org/InStock",
"description": "Full feature access for 30 days."
}
]
},
"reviewBody": "Duo has proven to be one of those rare solutions that both improves the security of our company while simultaneously being easier for our employees to use.",
"author": {
"@type": "Person",
"name": "Mike Johnson",
"jobTitle": "Former CISO",
"worksFor": {
"@type": "Organization",
"name": "Lyft"
}
},
"image": {
"@type": "ImageObject",
"url": "https://duo.com/assets/img/customerimage_lyft.webp",
"caption": "Two people are smiling inside a car with a Lyft logo device visible on the dashboard."
}
},
{
"@context": "https://schema.org/",
"@type": "Review",
"itemReviewed": {
"@type": "Product",
"name": "Cisco Duo",
"description": "Multi-factor authentication (MFA) and secure access solutions.",
"image": "https://duo.com/images/duo-logo.png",
"brand": {
"@type": "Brand",
"name": "Cisco"
},
"offers": [
{
"@type": "Offer",
"name": "Start Free 30-Day Trial",
"price": "0",
"priceCurrency": "USD",
"url": "https://signup.duo.com/",
"availability": "https://schema.org/InStock",
"description": "Full feature access for 30 days."
}
]
},
"reviewBody": "When we roll a technology out to users, we want to enable as much self-service as possible—not generate more help desk calls. Users shouldn’t have to wait for IT.",
"author": {
"@type": "Person",
"name": "Christopher Martin",
"jobTitle": "Manager of Identity and Access Security",
"worksFor": {
"@type": "Organization",
"name": "AmeriGas"
}
},
"image": {
"@type": "ImageObject",
"url": "https://duo.com/assets/img/customerimage_amerigas1.webp",
"caption": "An Amerigas propane delivery truck is parked in front of a house."
}
}
]
/support/
{
"@context": "https://schema.org/",
"@type": "WebPage",
"name": "Duo Support: User and Admin Resources",
"description": "Find quick answers in Duo Security’s support center. Access documentation, deployment guides, or contact our support experts directly for assistance.",
"url": "https://duo.com/support",
"image": "https://duo.com/images/socialshare-generic.jpg",
"publisher": {
"@id": "https://duo.com/#organization"
},
"lastReviewed": "2026-05-13"
}
/editions-and-pricing/
{
"@context": "https://schema.org/",
"@type": "WebPage",
"name": "Editions and Pricing",
"description": "Explore Duo’s editions and pricing. Try Duo free for 30 days and choose the plan that fits your identity security needs.",
"url": "https://duo.com/editions-and-pricing",
"image": "https://duo.com/images/socialshare-generic.jpg",
"publisher": {
"@id": "https://duo.com/#organization"
},
"mainEntity": {
"@type": "ItemList",
"description": "List of Duo Security subscription tiers",
"itemListElement": [
{
"@type": "Product",
"name": "Duo Free",
"description": "Protect apps and credentials with Duo’s free multi-factor authentication. Block phishing, malware, and ransomware attacks with easy, secure MFA.",
"image": "https://duo.com/images/socialshare-generic.jpg",
"url": "https://duo.com/editions-and-pricing/duo-free",
"offers": {
"@type": "Offer",
"price": "0",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock"
}
},
{
"@type": "Product",
"name": "Duo Essentials",
"description": "Duo Essentials offers fair pricing for user protection, with adaptive MFA, secure SSO, and passwordless authentication solutions. Learn more.",
"image": "https://duo.com/images/socialshare-generic.jpg",
"url": "https://duo.com/editions-and-pricing/duo-essentials",
"offers": {
"@type": "Offer",
"price": "3",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock"
}
},
{
"@type": "Product",
"name": "Duo Advantage",
"description": "Stay ahead of security threats with Duo Advantage. Explore AI-powered threat detection, risk-based authentication, and smart access controls.",
"image": "https://duo.com/images/socialshare-generic.jpg",
"url": "https://duo.com/editions-and-pricing/duo-advantage",
"offers": {
"@type": "Offer",
"price": "6",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock"
}
},
{
"@type": "Product",
"name": "Duo Premier",
"description": "Duo Premier offers complete identity protection, with complete device trust, phishing-resistant MFA, adaptive access, and VPN-less remote access.",
"image": "https://duo.com/images/socialshare-generic.jpg",
"url": "https://duo.com/editions-and-pricing/duo-premier",
"offers": {
"@type": "Offer",
"price": "9",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock"
}
}
]
},
"lastReviewed": "2026-02-11"
}
/partnerships/managed-service-providers/
[
{
"@context": "https://schema.org/",
"@type": "WebPage",
"name": "Duo MSP: Scalable and Easy-to-Set Up Security",
"description": "Explore the Duo MSP program, which is built for easy user management, effortless scalability, and flexible pay-as-you-go pricing that reduces overall cost.",
"url": "https://duo.com/partnerships/managed-service-providers",
"image": "https://duo.com/images/socialshare-generic.jpg",
"publisher": {
"@id": "https://duo.com/#organization"
},
"breadcrumb": {
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"name": "Home",
"item": "https://duo.com"
},
{
"@type": "ListItem",
"position": "2",
"name": "Partnerships",
"item": "https://duo.com/partnerships"
},
{
"@type": "ListItem",
"position": "3",
"name": "Managed Service Providers",
"item": "https://duo.com/partnerships/managed-service-providers"
}
]
},
"lastReviewed": "2026-05-13"
},
{
"@context": "https://schema.org/",
"@type": "Review",
"itemReviewed": {
"@type": "Product",
"name": "Cisco Duo",
"description": "Multi-factor authentication (MFA) and secure access solutions.",
"image": "https://duo.com/images/duo-logo.png",
"brand": {
"@type": "Brand",
"name": "Cisco"
},
"offers": [
{
"@type": "Offer",
"name": "Start Free 30-Day Trial",
"price": "0",
"priceCurrency": "USD",
"url": "https://signup.duo.com/",
"availability": "https://schema.org/InStock",
"description": "Full feature access for 30 days."
}
]
},
"reviewBody": "I was blown away with the simplicity of Duo’s MSP program. They removed all the upfront expenses and commitments that prohibit newer MSPs from partnering with a vendor… Duo’s product is so easy to use that it didn’t require a large engineering investment to get up to speed.",
"author": {
"@type": "Person",
"name": "Michael Piekarski",
"jobTitle": "Director of Cybersecurity",
"worksFor": {
"@type": "Organization",
"name": "Arraya Solutions"
}
}
},
{
"@context": "https://schema.org/",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What is the difference between an MSP Duo Account and a regular Duo Commercial Account?",
"acceptedAnswer": {
"@type": "Answer",
"text": "The MSP Duo Account you receive as a partner offers multi-tenancy so you can manage your client accounts easily. Other than this, the account types have the same features/functionality across all editions."
}
},
{
"@type": "Question",
"name": "Do I have access to a Partner Account team after I've signed up?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. You will be aligned with a Partner Account Manager, who has access to Business Development and Technical resources to ensure you're getting the most out of your partnership with Duo."
}
},
{
"@type": "Question",
"name": "Are there any initial barriers to becoming an MSP Partner?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Nope! Partnerships with the Duo MSP Program are free and do not require any sales commitments or minimums. There are also no special certifications required to participate."
}
},
{
"@type": "Question",
"name": "Does the MSP Partner Program offer both monthly and annual billing options?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Our program bills monthly, based on the total number of billable users in your console at the end of each month."
}
},
{
"@type": "Question",
"name": "Where do I find resources to train my team? Who can I contact if I have additional questions?",
"acceptedAnswer": {
"@type": "Answer",
"text": "As a Duo MSP Partner, you can reach out to your Partner Manager or email <a href="mailto:msp@cisco.com">msp@cisco.com</a> for assistance. Not quite ready to become a partner? You can reach out to our team at <a href="mailto:mspsdr@cisco.com">mspsdr@cisco.com</a> for answers to questions you may have and to get help signing up."
}
}
]
}
]
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Information Density
0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence
0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof
0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint
0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority
0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score
0 / 100
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Information Density
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Semantic Alignment
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Trust & Proof
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Commodity Fingerprint
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Identity & Authority
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
B
BS Level
Security, Surveillance & Cybersecurity
36.9 Avg BS
Based on 359 businesses audited.
BS Detector
Security, Surveillance & Cybersecurity BS: Cisco Duo (duo.com)
https://duo.com
📍 Industry: Security, Surveillance & Cybersecurity
11
BS / 100
This is a benchmark for high-substance enterprise cybersecurity communication. It replaces generic security adjectives with proprietary technical nouns and independently audited performance metrics. The site achieves a minimal BS score by being transparent about pricing, naming its enterprise advocates, and maintaining perfect semantic alignment.
Info Density
Power-words vs. Substance ratio.
5
17% BS
Semantic Coherence
Homepage promise vs. Sub-page reality.
0
0% BS
Trust & Proof
Verifiable evidence vs. Trust Theatre.
2
10% BS
Commodity Fingerprint
Detection of industry clichés/templates.
3
20% BS
Identity & Authority
Expert verifiability & Schema depth.
1
7% BS
To further reduce the minimal BS score, the site should add direct outbound links to the specific Gartner Peer Insights review pages rather than just a report download. Testimonials could be enhanced by linking Mark Rodrigue and Mike Johnson to their respective LinkedIn profiles via Person schema. Adding the specific ISO or SOC 2 certificate numbers directly in the footer would neutralize the ‘Missing Element’ penalty for own-practice certifications. Finally, integrating a public-facing ‘Trust Center’ with real-time system status would provide the ultimate level of technical substance.
The site content perfectly aligns with the Security and Cybersecurity classification. It focuses exclusively on Identity and Access Management (IAM), multi-factor authentication (MFA), and zero-trust architecture, which are core pillars of the industry.
“The score of 11 is driven by minor penalties in Information Density (for metaphorical headings) and Commodity Fingerprints (for generic value prop cliches like 'peace of mind'). Semantic coherence and proof density were nearly perfect, significantly lowering the total score. The presence of transparent pricing and dated 2026 evidence ensures the site remains firmly in the 'Minimal BS' category.”
Verified Analysis Date: June 20, 2026
© 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution
This training module utilizes a snapshot of public data from Cisco Duo, captured on June 20, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Cisco Duo: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://duo.com to view the most current version of its content and learn from the source what this company is about and what it offers.