Training Example: Synthesia – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Software, SaaS & Tech Products
Generic Claims: the all-in-one platform, trusted by thousands of companies, increase productivity by X percent, save hours every week…
Red Flags: AI claims without explaining what the AI does, customer logos without case study or testimonial evidence, no live product access or demo, SOC 2 claims without audit period or report availability…
Semantic Drift Patterns: homepage claims AI-powered but product is rules-based, claims enterprise-grade but pricing page shows startup tiers only, homepage shows Fortune 500 logos but case studies are small businesses, claims all-in-one but integration page shows critical missing pieces…
Proof Expectations: live product demo or free trial access, specific feature documentation with screenshots, verified customer logos with published case studies, third-party review scores on G2, Capterra, or TrustRadius…

Synthesia

(https://synthesia.io) 📸 Data Snapshot: June 19, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Synthesia: #1 AI Video Platform for Business (https://synthesia.io)
Title

Synthesia: #1 AI Video Platform for Business

H1 All-in-one AI Video platform for business
H2 Train, market and sell like a Fortune 100 company
H2 One platform to create, localize, manage and publish AI videos
H2 Try out our free AI Video Tool
H2 You’ll get your video via email in minutes
H2 Loved by users. Approved by legal. Signed off by CFOs
H2 Get the skills, insights, and support to help you scale
H2 You’ve likely got a few questions
H2 Ready to try Synthesia?
H3 Create your own expressive AI Avatar
H3 Turn any content into AI videos, instantly
H3 Collaborate with your team in real time
H3 Translate any video in 160+ languages
H3 Create polished screen recordings in one take
H3 Watch all your videos in one multilingual player
H3 Make every video perfectly on-brand
H3 Update your AI videos with one-click
H3 Export videos in SCORM format for any LMS
H3 Optimize every video with powerful analytics
H3 We are processing your submission.
H3 No video editing skills or equipment required.
H3 SOC2. GDPR. ISO42001. SAML/SSO. Locked down.
H3 One budget, one login. No extra tools. No agencies.
H3 Enroll in the Synthesia Academy
H3 Join a community of creators like you
H3 Level up with our full suite of services
H3 Is Synthesia free?
H3 Can I customize AI videos to add brand identity?
H3 Does AI video creation integrate with existing LMS?
H3 How does AI video creation improve employee productivity?
H3 Is it safe for businesses to create AI videos in Synthesia?
H3 What can you do with Synthesia's AI video tools?
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Synthesia Pricing – Compare Free and Paid Plans (https://synthesia.io/pricing/)
Title

Synthesia Pricing – Compare Free and Paid Plans

H1 Ready to scale your video production?
H2 Compare plans
H2 Compare plans
H2 Start with Basic
H2 Book a demo
H2 Synthesia Enterprise
H2 See why people like you choose Synthesia
H2 Frequently asked questions about AI video.
H2 Ready to try our AI video platform?
H3 Unlimited videos
H3 Personalized onboarding
H3 SOC 2 & GDPR compliant
H3 Ethical use of AI
H3 We have received great feedback from our colleagues!
H3 Saving tons of time and making great content in the blink of an eye
H3 Great product with even greater customer support!
H3 How can I test Synthesia?
H3 What happens if I go over my plan’s monthly limit?
H3 Can I see more customer reviews of Synthesia?
H3 Do unused video minutes roll over into the next month?
H3 Can I cancel Synthesia at any time?
H3 Can I upgrade my account at any time?
H3 How much does Synthesia cost?
H3 Can I use Synthesia for free?
H3 Is Synthesia a one-time payment?
H3 How much is a custom avatar?
H3 How many videos can I make with a Starter Plan?
H3 How and when are video minutes consumed?
H3 Can I pay per video?
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Book your 30-minute Synthesia demo here (https://synthesia.io/book-a-demo/)
Title

Book your 30-minute Synthesia demo here

H1 Book your 30-minute Synthesia demo
H2 Thanks, we'll be in touch soon!
NAV_HEADING_REPEATED_BODY_FOOTER Discover Synthesia's 15+ Unique Features (https://synthesia.io/features/)
Title

Discover Synthesia's 15+ Unique Features

H1 The #1 AI video platform for business
H2 AI video assistant
H2 Expressive Avatars
H2 1-Click translation
H2 Voice cloning
H2 AI dubbing
H2 Live collaboration
H2 Analytics
H2 Create engaging, interactive videos
H2 Localize any video: Old or new
H2 Manage content, roles, and assets
H2 Publish videos with one click
H2 Engage with every viewer
H2 Loved by the Fortune 100
H2 Designed to scale
H2 Ready to try our AI video platform?
H3 Express-2 Avatars
H3 Personal Avatars
H3 Customizable avatars
H3 AI Playground
H3 AI Voices
H3 Voice Cloning
H3 AI Screen Recorder
H3 AI Video Assistant
H3 1-Click Translation
H3 AI Dubbing
H3 Multilingual Video Player
H3 Brand Kits
H3 Organization
H3 Live Collaboration
H3 Password Protected Video Page
H3 SSO Video Page
H3 Public Video Page
H3 Analytics
H3 Version Control
H3 SCORM Export
H3 Branded Video Page
H3 Embeds
H3 Interactivity
H3 Loved by users. Approved by legal
H3 Synthesia runs your whole video workflow
H3 People-first AI. No shortcuts, no gray areas.
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://synthesia.io) Synthesia: #1 AI Video Platform for Business
Use cases
[H2] Train, market and sell like a Fortune 100 company
Change Management“It's enterprise-ready and makes video creation easy.”Niraj SinghHead of SAP Experience GaragePlay storyPause
[IMG: SAP]
Sales enablement"What used to take 4 hours now takes 30 minutes."Rosalie CutugnoGlobal Sales Enablement LeadPlay storyPause
[IMG: Moody]
Operations training"The platform is so easy to use and intuitive."Frank GrijspaardeGlobal TPM ManagerPlay storyPause
[IMG: Heineken]
Internal communications“We make videos fast and use them every day.”Prashanth PoliGroup Data & AI Strategy Project ManagerPlay storyPause
[IMG: Merck KGaA]
Employee training“Updating 10,000 courses? Totally doable now.”Eva Bertone McGannSenior Instructional DesignerPlay storyPause
[IMG: Booz Allen Hamilton]
Employee training"100 hours of translation done in 10 minutes!"Geoffrey WrightGlobal Solutions OwnerPlay storyPause
[IMG: Mondelez]
Compliance training"I don't need a third party anymore. I do it myself"Tonya BraddockExecutive Director, L&DPlay storyPause
[IMG: Endo]
Technical training“50% faster content. Without sacrificing quality”Miki IshikawaDirector Learning ExperiencePlay storyPause
[IMG: OpenText]
Employee training"Teams adopt it fast and use it across the company."Sabrina ChildressInnovation, Enablement, and AdoptionPlay storyPause
[IMG: SAP]
Employee training“Interactive video is redefining training for us”Jen RuthvenGroup Director, Learning & Career DevelopmentPlay storyPause
[IMG: Boldyn Networks]
Compliance training“We push updates without touching the LMS.”Mark StaufferSenior Manager, Global L&DPlay storyPause
[IMG: Brinks]
Employee training"We saved $56K and hit 100+ custom videos."Matt WozarSenior Director of Talent DevelopmentPlay storyPause
[IMG: Five Below]
Employee training"With Synthesia, we get lightning-fast results."Matt PagelL&D ManagerPlay storyPause
[IMG: Global Consultancy]
Sales enablement"180 videos. 5 languages. 0 hassle."Lucy RadcliffeGlobal Director, CisionOne EnablementPlay storyPause
[IMG: Cision]
Get custom pricing, a personalized tour, and learn how teams like yours succeed.Book demoRated 4.7/5 from 2,000+ reviewsGet startedSynthesia features
[H2] One platform to create, localize, manage and publish AI videos
[H3] Create your own expressive AI Avatar
Your AI Avatar speaks 160+ languages, fluently, and with uncanny expressiveness. And yes, you keep full control over it.Expressive AvatarsAI Video Assistant
[H3] Turn any content into AI videos, instantly
Automatically transform your existing documents, links, or ideas into AI videos that match your brand style.collaboration
[H3] Collaborate with your team in real time
Create, collaborate, comment and review AI videos in real-time. All in one place.1-click translation
[H3] Translate any video in 160+ languages
Save hours of work and thousands in production. Synthesia syncs your chosen language flawlessly to your AI’s lips.AI SCREEN RECORDER
[H3] Create polished screen recordings in one take
Instant transcripts without 'ums' or 'uhs'. Edit, update and translate instantly.multilingual video player
[H3] Watch all your videos in one multilingual player
Watch, organize and access all 160+ languages in a single player.
[H3] Make every video perfectly on-brand
Upload your logo. Choose your colors. Set your style. With Synthesia's AI video maker, every video is precisely on-brand.Brandkit
[H3] Update your AI videos with one-click
No broken links or duplicate files. Every version of your AI video is synced automatically to your original video.VERSION CONTROL
[H3] Export videos in SCORM format for any LMS
Integrate your AI videos with your learning management system and easily keep them up to date.SCORM
[H3] Optimize every video with powerful analytics
More than just an 'AI Video Generator', See what works with analytics like views, drop-offs and completion rates.analytics
[H3] We are processing your submission.
You will now be redirected.Oops! Something went wrong while submitting the form.AlexSynthesia Demo
why Synthesia
[H2] Loved by users. Approved by legal. Signed off by CFOs
Book demo
[H3] No video editing skills or equipment required.
90% of users publish their first video without needing a tutorial. And if you want to go deeper, there's a whole Academy.Learn more about all features
[H3] SOC2. GDPR. ISO42001. SAML/SSO. Locked down.
Passed ironclad compliance audits at 90% of the Fortune 100. Built to satisfy the toughest legal and security teams.Learn more about security
[H3] One budget, one login. No extra tools. No agencies.
Your entire video workflow on one platform. Create, localize, manage, and publish AI videos at scale. Learn more about pricingGet started
[H2] Get the skills, insights, and support to help you scale
[H3] Enroll in the Synthesia Academy
Get up to speed fast with tutorials designed to sharpen your AI video creation skills and drive consistent engagement.See the Academy
[H3] Join a community of creators like you
Connect with thousands professionals like you, who use Synthesia to create AI videos in minutes.Join the community
[H3] Level up with our full suite of services
Partner with Synthesia experts to level up your content and scale your strategy.Learn more about servicesFAQs
[H2] You’ve likely got a few questions
We have a free plan that lets you create free AI videos! It includes 10 minutes of video per month, 9 stock avatars and a full range of AI voices in 160+ languages. Learn more about all available plans or try our free AI video generator.Yes, you can easily create AI videos with branded backgrounds, colors and logos. Additionally, Avatar Builder you can customise and personalize AI avatars by changing clothing, adding logo and brand colours to make your brand identity consistent and engaging in every video.Synthesia's AI video generator is designed to integrate effortlessly with your existing Learning Management System (LMS), ensuring a smooth and efficient workflow. You can create AI videos and directly embed them into your courses and training modules. This seamless integration streamlines the process of updating and distributing training materials. See the full list of integrations.AI videos created with Synthesia allow companies to be agile and consistent in all types of internal communications and training. It is an engaging format that can be easily updated, translated and customised which all in all fosters a more informed, skilled, and motivated workforce, driving the success of the organization's learning initiatives and productivity.Synthesia provides a secure environment for businesses, ensuring your company's data is safe and under your control. Synthesia is SOC 2 Type II & GDPR compliant and has a team to keep your data safe. The integration of both human and AI moderation processes, along with proactive engagement in AI policy, ensures the ethical and responsible use of AI in video generation. Read more about our ethics policy.With Synthesia, you can effortlessly create professional-quality videos without the challenges of filming and production. Here are a few examples of what you can do:Add AI Avatars: Choose from a diverse selection of AI avatars to make your videos more engaging and inclusive.Create Instant Voiceovers: Convert your scripts into high-quality voiceovers in hundreds of natural-sounding AI voices.Edit Videos: Use pre-designed templates and AI assistance to transform documents, PDFs, website links or ideas into polished videos.Team Collaboration: Work together in real-time and manage projects in shared workspaces.Translate and localize in 1 click: Automatically translate videos into 160+ languages to reach your audience worldwide.This tool is especially useful for creating training videos, marketing content, and customer service videos, helping you streamline and enhance your video production process.
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SUB-PAGE (https://synthesia.io/pricing/) Synthesia Pricing – Compare Free and Paid Plans
NEW LOWER PRICESPlans now starting from $18/month - Save 38%
4.7from 2,000+ reviews on G2
[H1] Ready to scale your video production?
Synthesia is the world's #1 rated AI video software. It's used by 50,000+ teams to create videos at scale, saving up to 90% of their time and budget.BasicFreeExperiment with AI video and ready-made AvatarsNo credit card requiredNo credit card requiredGet startedGet started on desktopNo credit card requiredIncludes 1,200 credits/moWhat are Credits?Credits are now the shared currency across all AI usage-based features - one common pool for everything you create.Usable for up to10 minutes of video/month25 AI-generated video assetsSee all featuresStarter$29/moCreate AI videos with your own Personal AvatarBilled monthly. Pay yearlyGet startedBilled monthly. Pay yearlyWhat you get in Basic +Download your videosAI Video AssistantAI DubbingRemove Synthesia logo1 editor & 3 guests125+ Synthesia AI AvatarsCustom on-brand AvatarsChat/email supportIncludes 1,200 credits/moWhat are Credits?Credits are now the shared currency across all AI usage-based features - one common pool for everything you create.Usable for up to10 minutes of video or AI Dubbing/month25 AI-generated video assetsSee all featuresMost popularCreator$89/moProduce AI videos regularly with your teamBilled monthly. Pay yearlyGet startedBilled monthly. Pay yearlyWhat you get in starter +5 Personal AvatarsAI DubbingBranded video pagesAPI accessMultiple avatars per sceneInteractive videos1 editor & 5 guests180+ Synthesia AI AvatarsCustom on-brand AvatarsPriority chat/email supportIncludes 3,600 credits/moWhat are Credits?Credits are now the shared currency across all AI usage-based features - one common pool for everything you create.Usable for up to30 minutes of video or AI Dubbing/month75 AI-generated video assetsSee all featuresFor teamsEnterpriseLet’s talk.Scale on-brand AI videos across large teams$29/monthUnmuteLet’s talk.Custom pricingCustom pricingBook demoCustom pricingWhat you get in creator +Unlimited video minutes1-Click Translations into 80+ languages240+ stock AI AvatarsUnlimited Personal AvatarsSAML/SSOLive team collaborationBrand KitsSCORM exportAI DubbingTailored onboardingImplementation servicesDedicated CSMEnterprise communityAccess to live eventsAcademy & certificationsCustom CreditsWhat are Credits?Credits are now the shared currency across all AI usage-based features - one common pool for everything you create.See all featuresTrusted by over 50,000 companies of all sizes Pricing
[H2] Compare plans
WorkspacesBasic$0/motry for freeGet startedStarter$29/mobilled monthlyGet startedCreator$89/mobilled monthlyGet startedEnterpriseCustomtailored pricingBook demoWorkspacesSeatsThe maximum number of seats your workspace includes.1 editor1 editor, 3 guests1 editor, 5 guestsCustom # of editors & guestsUsage limitsNumber of minutes of video you can generate per month (calculated in seconds). For example, if you're on Starter plan and create a video that's 59 seconds long, you'll still have 9:01 minutes left.10 minutes of video / month10 minutes of video / month30 minutes of video / monthUnlimited minutes of videoCommentingInvite guest users to get feedback on your videos via comments.WorkspacesInvite team members to your unified workspace.Live CollaborationCollaborate on videos with your team and edit them together in real time.AI Avatars & LanguagesAI AvatarsThe Free, Starter, and Creator plans include a limited number of AI avatars. The Enterprise plan includes our full selection of avatars.9 AI avatars125+ AI avatars180+ AI avatars240+ AI avatarsPersonal AvatarsPlay videoCreate your own custom AI avatar (your digital twin).3 personal avatars5 personal avatarsUnlimited personal avatars (subject to reasonable consumption and compute)Studio AvatarsThe creation of a Studio Express-1 avatar is a paid add-on ($1000/year) for annual plan users only. Studio Express-1 Avatars can take up to 10 days to process.Paid add-on ($1,000/year)DialoguePlay videoAdd two or more avatars in a scene.Customizable AvatarsCustomize avatars to talk in any environment and outfit. Then prompt them to act (each b-roll asset with action costs 96 credits).Languages & VoicesGet access to over 160 languages and voices, including various narration styles and local accents.160+ languages & voices160+ languages & voices160+ languages & voices160+ languages & voices1-Click TranslationTranslate entire Synthesia videos into numerous languages in one click.Voice СloningPlay videoClone your own voice and pair it with your custom avatar.AI DubbingLanguagesOutput languages and locales available for translation, including regional variants like Spanish (Mexico) and Portuguese (Brazil).70+ languages70+ languages70+ languages140+ languagesFile Upload or YouTube LinkVoice and accent preservationPreserve the original speaker's voice, accent, and tone in the dubbed version.Lip SyncMatch mouth movements to the translated audio. Uses 2× credits when enabled.Dubbing APIAutomate dubbing workflows and translate video at scale through the API.Unrestricted EditingEdit the original or translated transcript.Custom GlossaryDefine brand terms, product names, and jargon to keep messaging consistent and pronunciations correct.Speaker assignment overrideReplace the cloned voice for any speaker with a stock voice or voice clone of your choice.Coming soonAudit logs on transcript editsTrack who edited the transcript, when changes were made, and what changed.Coming soonMedia & IntegrationsVeo 3.1 and Sora 2 IntegrationCreate 8-second video clips from your prompt with Google Veo 3 or Sora 2 — each asset costs 48 credits.Synthesia APIAutomate video creation with Synthesia API.Up to 360 minutes of video / year, deducted from the plan's usage limits.360 minutes of video / year included. (Additional usage available as a paid add-on)AI Video AssistantPlay videoAutomatically create video scripts with ChatGPT-like prompts.Interactive CTA and BranchingAdd clickable call-to-actions and branching paths to your videos so viewers stay engaged and take the actions you want.Interactive QuizzesAdd quizzes to your videos and show viewers their final score.Brand KitsPlay videoEasily apply your company's style to all videos created in Synthesia.Image/Video UploadsUpload your own images, videos, infographics, and more.AI Screen RecorderChrome extension for professional, fully editable screen recordings made in minutes. Bulk PersonalizationCreate hundreds of personalized videos in minutes — pick a template, upload your .csv or .xlsx file, and hit "Generate."Synthesia TemplatesSelect from a list of pre-designed video templates.60+ templates60+ templates60+ templates60+ templatesBranded TemplatesOur creative team will design a custom video template for your brand.Media LibraryGet access to royalty-free images, videos, icons, shapes, and more.Limited royalty-free content including videos and images from Pexels and music from SoundstripeRoyalty-free content including videos and images from Getty Images and Pexels, music from Soundstripe and icons from Icons8Royalty-free content including videos and images from Getty Images and Pexels, music from Soundstripe and icons from Icons8Royalty-free content including videos and images from Getty Images and Pexels, music from Soundstripe and icons from Icons8Custom FontsUpload your own fonts.Auto-Generated Closed CaptionsAutomatically add closed captions to your videos.Background musicGet access to a selection of royalty-free soundtracks.Voiceover UploadsUpload your own voiceovers in place of a text script.PowerPoint ImportUpload your PowerPoint presentations and turn them into videos.Sharing & ExportMP4 DownloadsDownload your videos in Full HD, 1920 x 1080.Multilingual Video PlayerThe player that lets your viewers watch videos in preferred language.SCORM ExportExport your content as a SCORM package and easily upload it into your LMS. With all translated versions.Video EmbedsEmbed your videos on your LMS, LXP, website, etc. and have them automatically update with your edits.Smart UpdatesPlay videoWhen you embed a video or share it using a link, it will automatically update with your latest edits.Branded Share pageAdd your logo to the branded video page.CTA on Share PageAdd a call-to-action button to your video page.Support & Admin24/7 Live SupportGet live support via chat on Synthesia's website.AI chatRegular supportPriority supportPriority supportDedicated Customer Success teamA dedicated Customer Success Manager will guide you through a personalized onboarding process.SAML/SSOGet a fast and secure login for everyone on your team.Content ModerationWe apply content moderation to all Synthesia videos.Regular content moderation timeRegular content moderation timeRegular content moderation timePriority content moderation timeBasicFreeExperiment with AI video and ready-made AvatarsNo credit card requiredNo credit card requiredGet startedGet started on desktopNo credit card requiredIncludes 1,200 credits/moWhat are Credits?Credits are now the shared currency across all AI usage-based features - one common pool for everything you create.Usable for up to10 minutes of video/month25 AI-generated video assetsSee all featuresStarter$29/month$18/moCreate AI videos with your own Personal AvatarBilled yearly. Pay monthlyPurchase nowor Get startedTry for FREEBilled yearly. Pay monthlyor Purchase nowWhat you get in Basic +Download your videosAI Video AssistantAI DubbingRemove Synthesia logo1 editor & 3 guests125+ Synthesia AI AvatarsCustom on-brand AvatarsChat/email supportIncludes 14,500 credits/yWhat are Credits?Credits are now the shared currency across all AI usage-based features - one common pool for everything you create.Usable for up to120 minutes of video or AI Dubbing/year300 AI-generated video assetsSee all featuresMost popularCreator$89/month$64/moProduce AI videos regularly with your teamBilled yearly. Pay monthlyPurchase nowor Get startedTry for FREEBilled yearly. Pay monthlyor Purchase nowWhat you get in starter +5 Personal AvatarsAI DubbingBranded video pagesAPI accessMultiple avatars per sceneInteractive videos1 editor & 5 guests180+ Synthesia AI AvatarsCustom on-brand AvatarsPriority chat/email supportIncludes 44,000 credits/yWhat are Credits?Credits are now the shared currency across all AI usage-based features - one common pool for everything you create.Usable for up to360 minutes of video or AI Dubbing/year900 AI-generated video assetsSee all featuresFor teamsEnterpriseLet’s talk.Scale on-brand AI videos across large teams$29/monthUnmuteLet’s talk.Custom pricingCustom pricingBook demoCustom pricingWhat you get in creator +Unlimited video minutes1-Click Translations into 80+ languages240+ stock AI AvatarsUnlimited Personal AvatarsSAML/SSOLive team collaborationBrand KitsSCORM exportAI DubbingTailored onboardingImplementation servicesDedicated CSMEnterprise communityAccess to live eventsAcademy & certificationsCustom CreditsWhat are Credits?Credits are now the shared currency across all AI usage-based features - one common pool for everything you create.See all featuresTrusted by over 50,000 companies of all sizes pricing
[H2] Compare plans
WorkspacesBasic$0/motry for freeGet startedStarter$18/mobilled yearlyGet startedCreator$64/mobilled yearlyGet startedEnterpriseCustomtailored pricingBook demoWorkspacesSeatsThe maximum number of seats your workspace includes.1 editor1 editor, 3 guests1 editor, 5 guestsCustom # of editors & guestsUsage limitsNumber of minutes of video you can generate per month (calculated in seconds). For example, if you're on Starter plan and create a video that's 59 seconds long, you'll still have 9:01 minutes left.10 minutes of video / month120 minutes of video / year360 minutes of video / yearUnlimited minutes of videoCommentingInvite guest users to get feedback on your videos via comments.WorkspacesInvite team members to your unified workspace.Live CollaborationCollaborate on videos with your team and edit them together in real time.AI Avatars & LanguagesAI AvatarsThe Free, Starter, and Creator plans include a limited number of AI avatars. The Enterprise plan includes our full selection of avatars.9 AI avatars125+ AI avatars180+ AI avatars240+ AI avatarsPersonal AvatarsPlay videoCreate your own custom AI avatar (your digital twin).3 personal avatars5 personal avatarsUnlimited personal avatars (subject to reasonable consumption and compute)Studio AvatarsThe creation of a Studio Express-1 avatar is a paid add-on ($1000/year) for annual plan users only. Studio Express-1 Avatars can take up to 10 days to process.Paid add-on ($1,000/year)Paid add-on ($1,000/year)Paid add-on ($1,000/year)DialoguePlay videoAdd two or more avatars in a scene.Customizable AvatarsCustomize avatars to talk in any environment and outfit. Then prompt them to act (each b-roll asset with action costs 96 credits).Languages & VoicesGet access to over 160 languages and voices, including various narration styles and local accents.160+ languages & voices160+ languages & voices160+ languages & voices160+ languages & voices1-Click TranslationTranslate entire Synthesia videos into numerous languages in one click.Voice СloningPlay videoClone your own voice and pair it with your custom avatar.AI DubbingLanguagesOutput languages and locales available for translation, including regional variants like Spanish (Mexico) and Portuguese (Brazil).70+ languages70+ languages70+ languages140+ languagesFile Upload or YouTube LinkVoice and accent preservationPreserve the original speaker's voice, accent, and tone in the dubbed version.Lip SyncMatch mouth movements to the translated audio. Uses 2× credits when enabled.Dubbing APIAutomate dubbing workflows and translate video at scale through the API.Unrestricted EditingEdit the original or translated transcript.Custom GlossaryDefine brand terms, product names, and jargon to keep messaging consistent and pronunciations correct.Speaker assignment overrideReplace the cloned voice for any speaker with a stock voice or voice clone of your choice.Coming soonAudit logs on transcript editsTrack who edited the transcript, when changes were made, and what changed.Coming soonMedia & IntegrationsVeo 3.1 and Sora 2 IntegrationCreate 8-second video clips from your prompt with Google Veo 3 or Sora 2 — each asset costs 48 credits.Synthesia APIAutomate video creation with Synthesia API.Up to 360 minutes of video / year, deducted from the plan's usage limits360 minutes of video / year included. (Additional usage available as a paid add-on)AI Video AssistantPlay videoAutomatically create video scripts with ChatGPT-like prompts.Interactive CTA and BranchingAdd clickable call-to-actions and branching paths to your videos so viewers stay engaged and take the actions you want.Interactive QuizzesAdd quizzes to your videos and show viewers their final score.Brand KitsPlay video
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SUB-PAGE · THIN (https://synthesia.io/book-a-demo/) Book your 30-minute Synthesia demo here
[H1] Book your 30-minute Synthesia demo
What to expect:Get a personalized demo of SynthesiaHear proven customer success storiesLearn about pricing for your use caseTrusted by over 90% of Fortune 100 companies
[H2] Thanks, we'll be in touch soon!
Oops! Something went wrong while submitting the form.
redirect to:Button Text
[IMG: Synthesia blue gradient background]
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SUB-PAGE (https://synthesia.io/features/) Discover Synthesia's 15+ Unique Features
[H2] Create engaging, interactive videos
[H3] Express-2 Avatars
Avatars that gesture like professional speakers. They can wave, point, and clap based on your script — helping your message land perfectly, in any language.Learn more
[IMG: Personal avatar]
[H3] Personal Avatars
Looks and sounds like you, and speaks 30+ languages.Learn more
[H3] Customizable avatars
New avatars can be customized to talk in any environment and outfit. Then prompt them to act with Veo 3.1.Learn more
[H3] AI Playground
Use the latest AI models for video and image creation: Veo 3.1, FLUX.2, and Nano Banana Pro.
[IMG: Avatar voices UI]
[H3] AI Voices
Choose from hundreds of natural-sounding voices to narrate your script.Hear now
[IMG: Sound wave]
[H3] Voice Cloning
Record your unique voice, and pair it with your Personal Avatar.Learn more
[IMG: Recording icon]
[H3] AI Screen Recorder
Perfectly transcribes your voiceover, removes pauses, and lets you fix mistakes so that your video is easy to follow.Learn more
[H3] AI Video Assistant
Turn decks, PDFs, and websites into videos with AI.Learn more"What used to take 4 hours now takes 30 minutes."Rosalie Cutugno, Global Sales Enablement LeadBook demo
[H2] Localize any video: Old or new
[IMG: Translations UI]
[H3] 1-Click Translation
Automatically translate your video into 80+ languages, with one click.Learn moreEnterprise only
[H3] AI Dubbing
Preserve the speaker’s natural
voice, and deliver perfect lip‑sync.Learn more
[H3] Multilingual Video Player
Your video will automatically play in your viewer's language with pre-generated captions.Learn more"100 hours of translation done in 10 minutes!"Geoffrey Wright, Global Solutions OwnerBook demo
[H2] Manage content, roles, and assets
[H3] Brand Kits
Automatically apply your brand colors, fonts, and logos to any video you create.
[IMG: Brand kit UI]
Enterprise onlyEnterprise only
[H3] Organization
A shared space for your team to store, track, and collaborate on video projects.
[IMG: Organizations UI]
[H3] Live Collaboration
Invite colleagues to share feedback and edit videos together—all in one place.Enterprise only“Updating 10,000 courses? Totally doable now.”Eva Bertone McGann, Senior Instructional DesignerBook demo
[H2] Publish videos with one click
[H3] Password Protected Video Page
Add passwords to any video to protect it.Enterprise only
[H3] SSO Video Page
Require SSO so only your teammates get access to the video.Enterprise only
[H3] Public Video Page
Make your video visible to anyone with a link.
[H3] Analytics
Track views, watch time, engagement, and clicks.
[IMG: Analytics UI]
Enterprise only
[IMG: Version control UI]
[H3] Version Control
You can edit your video anytime, and they  will stay up to date across all sources.
[H3] SCORM Export
Export the SCORM file so any video can be integrated into your LMS.
[H3] Branded Video Page
Add your company's logo to the video page
[H3] Embeds
Embed your video anywhere and turn on auto-update. You can also include captions.“We push updates without touching the LMS.”Mark Stauffer, Senior Manager, Global L&DBook demo
[H2] Engage with every viewer
[H3] Interactivity
Make your videos 10x more engaging with interactive elements like quizzes, CTAs, and branching scenarios.Learn more“Interactive video is redefining training for us”Jen Ruthven, Group Director, Learning & Career DevelopmentBook demowhy Synthesia
[H2] Loved by the Fortune 100
Book demo
[H3] Loved by users. Approved by legal
AI tools are great, until compliance says no. Synthesia has the security, control, and credibility your IT team needs to say yes, fast.Learn more about security
[H3] Synthesia runs your whole video workflow
Most AI tools stop at creation. Synthesia supports the full workflow—create, collaborate, and publish video in one secure, scalable platform.
[H3] People-first AI. No shortcuts, no gray areas.
Some AI tools cut corners. We don’t. Every Synthesia avatar is created with explicit consent, and every video is moderated to prevent misuse.Learn more about AI Ethicsuse cases
[H2] Designed to scale
Emergency-situation simulator training Let employees click through a realistic emergency—so they remember exactly what to do when it counts.ManufacturingInvestment plan picker videoWalk customers through a quick interactive flow to find the plan that suits them—no adviser calls required.FinanceProduct update video for new featuresClickable interface hotspots let users explore each new feature, grasp the value fast and boost adoption.SoftwareTraining video for doctors treating sleep issuesLet doctors and sleep consultants explore cases, learn the latest standards and sharpen care—no more PDFs.HealthcareInteractive Car TroubleshooterInteractive video that lets drivers instantly fix odd noises, locked doors, or no-start issues on their own—no support call needed.AutomotiveSimple chair shopping videoFind your perfect chair fast—answer a few quick questions and skip the scrolling.FMCGTRAININGSalesPRODUCT DEMOLEARNINGSUPPORTMARKETING
[H2] Ready to try our AI video platform?
Join over 1M+ users today and start making AI videos with 240+ avatars in 160+ languages.Get started for FREE
5154 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
193Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 142 0
/pricing/ 43 0
/book-a-demo/ 4 0
/features/ 4 0
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "name": "Synthesia",
        "url": "https://www.synthesia.io/",
        "logo": "https://cdn.prod.website-files.com/65e89895c5a4b8d764c0d710/6618fd69d436784c0bba5e9e_webclip.png",
        "description": "Synthesia is the #1 rated AI video generation platform.",
        "foundingDate": "2017",
        "sameAs": [
            "https://www.linkedin.com/company/synthesia-technologies/",
            "https://www.facebook.com/synthesiaio/",
            "https://www.twitter.com/synthesiaio",
            "https://www.instagram.com/synthesiaio/",
            "https://www.youtube.com/channel/UC0Rqs6pyPoGaMT5HFMFdslg",
            "https://www.g2.com/products/synthesia/reviews",
            "https://www.trustpilot.com/review/synthesia.io",
            "https://www.crunchbase.com/organization/synthesia",
            "https://www.reddit.com/r/SynthesiaAI/"
        ],
        "founders": [
            {
                "@type": "Person",
                "name": "Victor Riparbelli",
                "jobTitle": "CEO & Co-founder",
                "sameAs": "https://www.linkedin.com/in/victorriparbelli"
            },
            {
                "@type": "Person",
                "name": "Steffen Tjerrild",
                "jobTitle": "CFO/COO & Co-founder",
                "sameAs": "https://www.linkedin.com/in/steffentjerrild"
            },
            {
                "@type": "Person",
                "name": "Matthias Niessner",
                "honorificPrefix": "Prof.",
                "jobTitle": "Co-founder",
                "sameAs": "https://www.linkedin.com/in/matthias-niessner"
            },
            {
                "@type": "Person",
                "name": "Lourdes Agapito",
                "honorificPrefix": "Prof.",
                "jobTitle": "CEO & Co-founder",
                "sameAs": "https://www.linkedin.com/in/lourdes-agapito"
            }
        ],
        "contactPoint": {
            "@type": "ContactPoint",
            "contactType": "Sales",
            "email": "sales@synthesia.io"
        },
        "owns": {
            "@type": "Product",
            "name": "Synthesia",
            "url": "https://app.synthesia.io/",
            "aggregateRating": {
                "@type": "AggregateRating",
                "ratingValue": "4.7",
                "bestRating": "5",
                "reviewCount": "1799"
            }
        },
        "knowsAbout": [
            "https://www.wikidata.org/wiki/Q115517227",
            "https://www.wikidata.org/wiki/Q1373429",
            "https://www.wikidata.org/wiki/Q1513879",
            "https://www.wikidata.org/wiki/Q117246174",
            "https://www.wikidata.org/wiki/Q107572115",
            "https://www.wikidata.org/wiki/Q60061622",
            "https://www.wikidata.org/wiki/Q16346",
            "https://www.wikidata.org/wiki/Q152402"
        ],
        "keywords": [
            "free ai video generator",
            "ai video generator",
            "ai video",
            "ai generated video",
            "ai training video generator",
            "ai video creator",
            "ai video maker",
            "ai video creation",
            "ai video generation",
            "create ai videos"
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "SoftwareApplication",
        "@id": "https://www.synthesia.io//#SoftwareApplication",
        "name": "AI video generator",
        "url": "https://www.synthesia.io/",
        "description": "Synthesia is a leading AI video generation platform that allows users to create professional-quality videos with AI avatars, voiceovers, and customizable templates. Perfect for training, marketing, and communication, Synthesia helps save time and production costs while delivering engaging video content.",
        "applicationCategory": "BusinessApplication",
        "aggregateRating": {
            "@type": "AggregateRating",
            "ratingValue": "4.7",
            "bestRating": "5",
            "reviewCount": "1799"
        },
        "featureList": [
            "Create videos with AI avatars",
            "Generate natural-sounding voiceovers in 140+ languages",
            "Translate and dub videos into multiple languages",
            "Generate video scripts with AI",
            "Record and edit screen content seamlessly",
            "Create custom avatars with branding",
            "Offer multilingual video playback",
            "Clone your voice for multilingual voiceovers",
            "Access royalty-free multimedia assets",
            "Automate video editing with AI",
            "Add lifelike AI avatars to videos",
            "Collaborate live with your team",
            "Add triggers and animations to videos",
            "Create branded videos with logos and fonts",
            "Translate and dub videos with AI tools"
        ],
        "text": "AI video generator enables the creation of professional-quality videos with customizable AI avatars, natural-sounding voiceovers, and multilingual capabilities. It simplifies video production for training, marketing, and communication, enhancing engagement while reducing production costs.",
        "mentions": [
            "https://www.wikidata.org/wiki/Q115517227",
            "https://www.wikidata.org/wiki/Q1373429",
            "https://www.wikidata.org/wiki/Q1513879",
            "https://www.wikidata.org/wiki/Q117246174",
            "https://www.wikidata.org/wiki/Q107572115",
            "https://www.wikidata.org/wiki/Q60061622",
            "https://www.wikidata.org/wiki/Q16346",
            "https://www.wikidata.org/wiki/Q152402"
        ],
        "offers": {
            "@type": "Offer",
            "price": "0",
            "priceCurrency": "USD",
            "availability": "https://schema.org/InStock"
        },
        "isAccessibleForFree": "http://schema.org/True",
        "keywords": [
            "AI video generator",
            "Free AI video generator",
            "AI video creation",
            "Create AI videos"
        ]
    }
]
/pricing/
{
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
        {
            "@type": "ListItem",
            "position": 1,
            "name": "Home",
            "item": "https://www.synthesia.io"
        },
        {
            "@type": "ListItem",
            "position": 2,
            "name": "Pricing",
            "item": "https://www.synthesia.io/pricing"
        }
    ]
}
/book-a-demo/ — no schema detected (entity gap)
/features/ — no schema detected (entity gap)

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Software, SaaS & Tech Products
33.1 Avg BS

Based on 1129 businesses audited.

BS Detector

Software, SaaS & Tech Products BS: Synthesia (synthesia.io)

https://synthesia.io 📍 Industry: Software, SaaS & Tech Products
30 BS / 100

Synthesia is a high-substance platform that effectively counters AI-sector vaporware through technical specificity and clear use-case mapping. While it employs unverified population statistics for marketing weight, its robust expert schema and structural clarity provide high baseline credibility. It successfully proves the product it claims to have.

Info Density Power-words vs. Substance ratio.
9
30% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
0
0% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
14
70% BS
Commodity Fingerprint Detection of industry clichés/templates.
7
47% BS
Identity & Authority Expert verifiability & Schema depth.
0
0% BS

Add a Methodology link next to the 90% of users publish without a tutorial claim to substantiate the internal metric. Convert the named logos and quotes into outbound links to full-length PDF case studies or video success stories to reduce trust theatre. Replace generic power words in H2 headings like Loved by users with specific satisfaction scores, such as 4.7/5 G2 Satisfaction Rating. Include a live status page link to verify enterprise-grade reliability claims.

Synthesia is a textbook match for the Software/SaaS category, focused specifically on AI-driven enterprise communication tools. The content across all four audited pages confirms this positioning without any detectable industry drift, focusing heavily on L&D and corporate training use cases.

“The score of 30 reflects a Low BS rating, primarily driven by Trust and Proof (14 points) due to unverified statistical claims and reliance on trust theatre without outbound proof links. Pillar 1 (Information Density) contributed 9 points owing to concept repetition and some marketing fluff in H1/H2 headings. Semantic Coherence and Authority Gaps scored 0, indicating strong internal consistency and expert credibility.”

Verified Analysis Date: June 19, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result
Brand AI Reputation