Training Example: Ambassador Cruise Line – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[IMG: Caribbean Fly-Cruises]
£1519 pp
[IMG: Regional Coach Transfers]
[IMG: Up to 20% off Selected Cruises]
[IMG: Southern Cruises]
[IMG: 28/29 Season]
[IMG: Solar Eclipse Cruise]
[H3] CRUISES ARE EXEMPT FROM EUROPE'S NEW ENTRY/EXIT SYSTEM - NO HASSLES, NO QUEUES
Go behind the scenes of Ambience in this feature-length documentary, created with Sail Away. Narrated by Dr Stephen Payne OBE — designer of Queen Mary 2 — it’s a story of engineering, resilience, and a ship brought back to life. You'll see:Five-metre propellers polished for maximum efficiencyThrusters, stabilisers and lifeboat systems maintainedNavigation technology upgradedCabins fully refurbishedCritical compliance inspections carried out below the waterlineAnd one of the most intense moments of all — when last-minute technical challenges threatened to delay her return to service. Welcome to Ambassador, Britain’s authentic no-fly cruise line offering affordable quality and sailing from 7 regional UK ports. When you sail with us, you’ll enjoy breathtaking destinations, amazing West End-style entertainment, excellent service and outstanding cuisine all for the best value.But what does this mean? Well, you’ll get a decent cup of tea, as well as a traditional afternoon tea, and great British entertainment - all served with the warmest of welcomes at an affordable price, because moments matter.Our ships visit countries all around the world, leaving it up to you to decide when and where you want to enjoy yourself next. Plus, our sustainability efforts are supporting the next era of cruising, both with our onboard improvements and our charity partnerships.Join us on board, and you’ll soon find out why 94% of guests would recommend Ambassador and why we were awarded the best value on the high seas!Are you ready to enjoy yourself?
[H4] Step Onboard Ambition
[H4] Amazing Entertainment
[H4] Warmest Welcome at Sea
[H4] Highlights of Ambition's Launch
[H4] Enjoy Your No-Fly Cruise Sooner
[H2] Cruises from Bristol
Set sail from a port steeped in maritime heritage
[IMG: Clifton Suspension Bridge, Bristol, England, United Kingdom]
[H2] Cruises from London Tilbury
Discover the places you can visit from the architectural gateway
[IMG: London International Cruise Terminal (Tilbury)]
[H2] Cruises from Newcastle-upon-Tyne
[IMG: Ambition in Port of Tyne Newcastle]
[H2] Cruises from Liverpool
[IMG: LIVERPOOL CITY]
Average Customer Rating: 4.7/5
[IMG: Feefo]
Independent Service Rating based on 3679 verified reviews. View All “Best cruise ever”The service is always top class. Friendly and efficient and caring . Fifth trip on Ambition coming up and wanting to try Ambience now coach travel from Newcastle.
We have been cruising for many years and without doubt Ambassador beat the rest. Smaller ship, local port ( although I wish there were more cruises from it.). No children , no casino, excellent food who could ask for more.Trusted Customer “We keep going back for more”EasyTrusted Customer “Review”We were dissapointed, as we were advised a deposit could be moved to another cruise, we initially booked, and then discovered a cruise we liked better, more expensive and longer, so we went back to change booking, the following day, only to be told, that this service was not possible on board, which meant we woukd loose approx £400 the 10% on board discount, so we will only available of tge shorter less expensive cruise we have booked while on board. We are still on board, and feel if this had been fully explained we would have waited to book, it's been dissapointing.Trusted Customer “No hassle cruising”Traditional cruise at an affordable price, bonus is Adult Only. Great atmosphere and great staff.Trusted Customer “Amazing customer support from sarah fry”I had a problem with a cruise and it was dealt with with compassion and efficiently by sarah fry customer services.
She is an asset to your company and was absolutely amazing
I will definitely be sailing with ambassador again as she has restored faith for me.
Many thanks
Five star plus!Gloria Glover “Review”Booking was easy and convenient but the constant pressure from following texts is annoying.Trusted Customer “booking only. 1st cruise with ambassador.”Website not totally straightforward.Trusted Customer “Great friendly service!”Kelly was very friendly, helpful, efficient, quick ,professional and knowledgeable.Glyn Hall “So far so goodAll I have done is made a booking”Quick and efficientTrusted Customer “Review”Very quick response to my query
Thank youTrusted Customer “Review”No service required, all done online. Simple and efficient bookingTrusted Customer “Booking a sailing with Ambassador Cruise Line.”Easy to book online.David Evans “Unforgettable experience”Friendly helpful staff...Trusted Customer “Booked direct and easy process”I booked online and it was easy to find the cruise we wantedTrusted Customer “Brilliant crew and service”First classTrusted Customer “Review”PerfectJanet Blatchford “Review”Very friendly easy to talk to and very helpfulTrusted Customer “Nice clean boats , food nice”Very easy to book ,’nice boatsKenneth Charnick “Review”Very professional. Really helpfulJulia Haswell “Poor service when booking a cruise with Ambassador”Well the service was poor. I phoned up to book 2 balcony cabins on deck ten not close to lifts making sure the guy I was talking to under stood clearly that I wanted the 2 cabins next to each other one for 2 people the other for 1 person paying a extra £1500plus to be able to have a balcony cabin for one person. Total cost over £9000 with a 15% deposit which I duly paid. When I received the details I felt there was something wrong and checking the deck plan the cabins were not next to each other but another cabin between us. I was furious as the reason I wanted them together was because I had recently lost my Wife and the couple I was going with was my brother and his wife and this was the first cruise since losing her. Yes they changed it but now we are next to the lifts which we didn’t want. It was a very poor service as if I hadn’t noticed we would have arrived for the cruise getting the cabins we didn’t want. Pretty poor if you ask me and this is the fist time with Ambassidor cruising as we normally go with P&O.Peter Bullard We’re sure that every ship in our fleet will impress all who step on board, but don’t just take our word for it! Discover what our guests had to say after experiencing their first sailing with us.
[H4] Paula Boyle
[H4] Diane & Lesley
[IMG: Thomas sits in a theater with purple lights]
[H4] Thomas
[IMG: Dawn & Paul sit together in a restaurant with nautical decor.]
[H4] Dawn & Paul
[IMG: Liz sits in front of a backlit shelf displaying bottles.]
[H4] Liz
[H4] Judith, Sydney, Vivian & Trevor
[H4] Eve & Harry
[H4] Sustainable & Ethical
Some of the most environmentally friendly ships afloat.
[H4] Voyages of Discovery
Access to remote places and hidden treasures across the globe.
[H4] Sail with Friends
Meet like-minded people and make long-lasting friendships.
[H4] A Wonderful Welcome
Small to mid-sized ships with welcoming crews, outstanding cuisine and amazing entertainment.
[H4] Affordable Quality
An authentic and traditional cruise experience offering fantastically affordable quality and price.
[H4] Peace of Mind
Our onboard health, hygiene and safety standards, together with our booking assurances and financial protection, means that you can sail with peace of mind guaranteed. We have high crew to guest ratio with 600+ crew from over 30 nationalities to attend to your every need. Hear what they have to say about life on board Ambience and what you can expect!
[H4] Egil - Captain
[H4] Georgia - Choreographer
[H4] Niko - Restaurant Manager
Say hello to ease at sea and the first new British cruise line to be launched since 2010.Our purpose is simple: we want to inspire each and every guest to experience authentic cruising effortlessly, and sustainably. We’re here to accompany the next era of travel by blending tradition and innovation for a truly timeless cruise holiday that still makes you feel right at home. Ambassador Experience
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Ambassador Drinks Package
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Entertainment and Enrichment
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Solo Cruisers
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Upgrade Your Experience
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Look What's Included
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The Dining Experience
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Our Ships
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[H4] Blog
[H5] Experiencing The Solar Eclipse At Sea
11 June 2026Discover solar eclipse cruises in 2026 and 2027 with Ambassador Cruise Line. Explore how sailing at sea offers the perfect conditions to witness this rare celestial event.
[H5] Celebrating Our Ocean With ORCA
5 June 2026Join us in supporting ORCA as they mark 25 years. Discover how our partnership protects whales and dolphins, supports scientific research and inspires guests to get involved at sea.
[H4] Offers
[H2] Explore our latest solo cruise deals
Enjoy Great-Value Fares View Solo Deals
[IMG: Cosy evening lounge with live music, ideal for solo travellers]
Here they are, the Ambassador fleet. Our first lady of the sea: Ambience. Derived from the French word for ‘surrounding’, our ambition at Ambassador is to create the optimum atmosphere onboard; one that brings out the best in each of us. The perfect ambience. Ambition, aptly named to further emphasis our commitment to inspire and delight every guest to enjoy an authentic cruise experience effortlessly, and sustainably. And, introducing our newest lady to the fleet, Renaissance, your home from home during her inaugural Ambassador season. An intimate and comfortable ship, recently renovated in France, with a multi-lingual crew. Join one of our voyages and discover the elegance and charm of Renaissance.
[H2] Discover Ambience
[H2] Discover Ambition
[H2] Discover Renaissance
[IMG: Renaissance Ship]
[H4] Feefo Platinum Trusted Service Award 2026
“During these economically challenging times, it's inspiring to see companies like Ambassador Cruise Line consistently going above and beyond for their customers." - Tony Wheble, CEO at Feefo
[H4] BEST NO-FLY CRUISE LINE, WINNER - BRITISH TRAVEL AWARDS (BTA) 2025
"It's a clear indicator that guests have enjoyed a great holiday and felt strongly enough about their experience, to vote." - Director of BTA Events & Partnerships
[H4] BEST CRUISE LINE FOR MINI CRUISES, WINNER - BRITISH TRAVEL AWARDS (BTA) 2025
Voted by guests who love setting sail even when time is short, this award celebrates our mini cruise experiences that pack big moments, warm hospitality and unforgettable days into every getaway.
[H4] BEST CRUISE LINE FOR CUSTOMER SERVICE, WINNER - BRITISH TRAVEL AWARDS (BTA) 2025
This win reflects what our guests tell us time and again- it’s the thoughtful smiles, helpful crew and personal touches that make every Ambassador cruise feel comforting and effortlless.
[H4] BEST CRUISE LINE FOR ENTERTAINMENT, BRONZE - BRITISH TRAVEL AWARDS (BTA) 2025
Honoured by guests for our amazing and varied entertainment, this award highlights those moments that bring everyone together: from dazzling performances to fun daytime activities.
[H4] Sailawaze Excellence Awards 2025
‘Consumer Favourite For Collaborations’ awarded for the charity and educational work we do with our partners to protect the seas we sail in, improve sustainability across operations and advocating mental and health wellbeing throughout communities
[H4] Best Ocean Cruise Line and Overall Favourite Holiday Provider- Silver Travel Awards 2024
The Silver Travel Awards are organised by Silver Travel Advisor, the UK’s leading travel agent for over-50s travellers, and were decided exclusively by public vote.
[H4] Best UK Mid-Sized Cruises Overall - Cruise Critic 2023 Cruisers’ Choice
“The service from all the staff was faultless, the cabins were roomy and comfortable, the entertainment was first class, the food was top rate. All in all – a most enjoyable holiday.” - Cruise Critic Member
[H4] Best Value for Money (Ocean) - Cruise Critic UK Editor’s Picks Awards 2023
"Ambassador boasts affordable lead-in fares, plus an included drinks and tips package – including all tips, service charges and premium wines, spirits, teas and coffees. It’s not hard to see why this new cruise line scoops the prize for Best Value."– Cruise Critic Editors
[H4] Best Cruise Line - Group Leisure & Travel Awards 2023
The Group Leisure & Travel Awards recognise the best providers, attractions and destinations for groups as chosen by the readers of Group Leisure & Travel magazine

[IMG: Highlight icon]
Your Space, Your SanctuarySingle cabins available across selected grades.
[IMG: Highlight icon]
Find Your PeopleHosted socials on cruises of six nights or more.
[IMG: Highlight icon]
Peaceful, Grown-up AmbienceAdult-focused ships with calm spaces and friendly crew.
[IMG: Highlight icon]
More Time to Explore Fast disembarkation in every port. More time on shore, less time waiting. Why choose a solo cruise with Ambassador
Solo travel should feel simple. Our friendly crew, relaxed atmosphere and easy-to-navigate ships help you feel at home quickly. Join hosted meet-ups if you’d like company or enjoy quiet corners when you want time to yourself. With destination experiences to suit every pace, you can do as much or as little as you like.
[H2] Dine your way
Choose a table for one in the buffet, join your hosted table in the Main Dining room or mix it up between venues. From relaxed buffet to speciality dining you set the pace each day.
[IMG: Life on board for solo guests]
[H2] Evenings to look forward to
Enjoy West-end style entertainment in the Palladium theatres each night or guest entertainers and live music. Prefer something gentler? Settle into a lounge with our duos and classical musicians with a nightcap or take a stroll under the stars.
[IMG: Life on board for solo guests]
[H2] Find your rhythm
Ambience, Ambition and Renaissance all feel welcoming, not overwhelming. With intimate lounges and open-deck views, conversations happen naturally and quiet moments are easy to find.
[IMG: Life on board for solo guests]
Look for solo-friendly benefits on selected sailings, including attractive single supplements and added-value perks. Availability is limited and may change. Check the latest offers when you search. How to get the best value
[IMG: Smiling solo guest chatting with fellow travellers in a lounge]
Book early for the widest choice of single cabinsTravel outside peak dates for calmer ships and attractive pricingPre-book destination experiences you don’t want to missConsider Ambassador Fare if you’d like drinks and gratuities bundled Hand-picked destinations for solo travellers
[H2] Mini Cruises
EXPLORE MORE
[IMG: Nyhavn, Copenhagen, Denmark]
[H2] Norwegian Fjords
Explore More
[H2] Mediterranean & Canaries
EXPLORE MORE
[IMG: Aerial views of Butihondo and Jandia beach, Fuerteventura, Canary Islands, Spain]
Explore All destinations Do you have single cabins?Yes. We offer single cabins on selected grades, subject to availability. On this page specifically are cruises with no solo supplement or low solo supplementsAre there solo meet-ups?Yes. On cruises of six nights or more we host solo socials, including a Welcome Get-Together.Is it easy to travel no-fly?Yes. We sail from regional UK ports so you can start your holiday closer to home.Will I feel comfortable dining alone?Absolutely. Our buffet restaurants are self-service, so you can sit solo whenever you like. In the main dining room you can choose to sit alone or at a shared table. After booking, you can request your preferred table size — 4, 6 or 8 — and we’ll seat solo travellers together where possible.Are destination experiences suitable for solo guests?Yes destination experiences are ideal for solo guests as you’re joining a group. You’ll find a range from gentle sightseeing to culture-rich days. Our team can help you pick the right pace.
[H2] Top tips for first-time solo cruisers
Practical tips to settle in fast, meet friendly faces, and make the most of your first solo sailing from day one. Read the guide
[IMG: Woman with arms spread wide on cruise ship]
[IMG: The ultimate cruise glossary]
[H2] The ultimate cruise glossary
Plain-English definitions of common cruise terms so first-time and solo guests can read itineraries and onboard info with confidence. Read the guide
[H2] Why you should book a mini cruise
A short, great-value taster of life at sea that suits first-time solos who want to try cruising without flying. Read the guide Discover our ships, choose your destinations and enjoy the ease of our no-fly cruises. Our Ships
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Destinations
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No-fly cruises
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Terms and Conditions The Ambassador Guarantee is available to guests that have not previously cruised with Ambassador Cruise Line, and are booking their first cruise aboard Ambience or Ambition. It is valid for new bookings only, made after 19th Jan 2024 for a duration of 4 nights or more. To take advantage of the Guarantee you must state your intention to leave the cruise,  and the reason why, to the Hotel Director within 24 hours of your embarkation.  Our onboard team will endeavour to resolve any issues within 24 hours from the time you notify them. If a solution cannot be agreed, Ambassador will cover the cost of  transport to your point of embarkation at the next available port. The mode of repatriation will be at Ambassador’s discretion e.g. flights, rail, taxi plus one hotel night if needed. Ambassador is only responsible for the travel / hotel cost and nothing else, all other costs must be covered by you. Ambassador will refund the fare that you have paid for your cruise and pro-rated drinks package costs only. We will not refund any extra costs you have incurred on board of a personal nature i.e. drinks, gifts, shopping, laundry, spa, communications etc. We will not reimburse port parking or travel costs to the terminal or for items not purchased directly through Ambassador, such as overnight accommodation, travel insurance, visa’s or health certificates. Refunds will be made via the same channel that you used to book your cruise e.g. directly with Ambassador or via a travel agent. Refunds may take up to 14 working days to process. The Guarantee does not affect Ambassador’s standard booking conditions or pre-departure cancellation policy. Guarantee not available on Festive events, cruises under 4 nights or any cruise within our Caribbean Fly-Cruise Programme. Not applicable to employees of Ambassador and their friends and family, suppliers, journalists, or any prize winners or concession booking.The Ambassador Price Promise applies on all fare types on holidays booked with Ambassador Cruise Line either directly or through a travel agent. You must provide evidence from a bona fide UK travel agent of a cheaper price on the day of booking with us.  You must be able to show that the fare quoted matches to the cruise you have booked with us and that the price has been quoted on the same day of that booking being made.  The screenshot or quote from the travel agent must include:  1. Same Ship & Sailing date/Cruise Code; 2. Same Cabin Type & Cabin Grade; 3. Same Fare Type; and 4. Time & Date 5. Any value-added benefits (onboard credit, parking, Wi-Fi or any other ancillary offered), and must be offered on the same terms and conditions. The Price Promise does not apply to bookings made where Ambassador is not the operator selling the holiday or to holidays where an additional element, such as a land tour, hotel stay, or flights have been added or packaged into the price. The evidence described above must be printed (not handwritten) and provided to email address sales@ambassadorcruiseline.com on same day of booking. Quotes submitted by post will not be accepted. If the evidence submitted is accepted and approved for Price Promise, the difference will be used to reduce the balance payable for your holiday and will not affect the deposit that has been paid. If you’ve already paid the balance of your holiday, the difference will, at your option, either be refunded to your payment card or allocated as a credit to your onboard account. If you opt for a refund of the price difference to your card, please note this can take up to 14 working days. All other terms and conditions in relation to your booking are unaffected and in particular, but without limitation, if you subsequently decide to cancel your cruise normal cancellation charges will apply.  Price promise cannot be applied to bookings made through the following channels; Gift vouchers, voucher codes, cash back; “affiliate” discounts (e.g. NHS, Blue Light); membership club discounts (e.g. CSSC, Restless), partner discount (e.g. Essex Cricket Club, Orca), auction sites, consumer events, private sales, bookings made on board which attract “future cruise booking benefits” (including, but not limited to low deposit and / or additional on board credit or cabin upgrades); bookings made using a discount provided as part of any “Thank you for sailing” promotion. Any other travel agency price match promotion which offers an additional rebate or other benefit for any price matched product is also excluded (such as booking incentive gifts, loyalty points). The price provided must be in GBP (£'s). We reserve the right to withdraw this offer at any time. All Price Promise transactions are carried out at our discretion. Once a Price Promise has been accepted, you cannot apply for a further reduction. The price being matched must include all taxes (including VAT), and any postage and packing charges as applicable.Extras not included: Travel insurance, travel costs to/from the port of embarkation, port parking, onboard gratuities and service charges where a package has not been purchased (automatically billed to the onboard account), optional shore excursions, discretionary expenditure of a personal nature including hot and cold alcoholic & non-alcoholic drinks, gifts, shopping, laundry, WIFI & communication, and any visa & health certificate charges that may apply. Ambassador Cruise Line reserves the right to cancel, change or amend any theme cruise activities/speakers/acts at short notice. In the event of your cruise being cancelled, you will be guaranteed a full refund. Cruise holidays booked with Ambassador Cruise Holidays Limited, trading as Ambassador Cruise Line, are financially protected in accordance with the Package Travel and Linked Arrangements Regulations 2018.

Discover our last-minute cruising deals, perfect for those late getaways. Enjoy yourself for less with Ambassador when booking one of our cheap cruise deals. So why not swap airport stress and rising hotel prices for the calm of the sea, waking up in a new breathtaking destination each morning with everything taken care of - outstanding cuisine, amazing entertainment and the warmest welcome at sea, all for the best value, and voted “Best No-Fly Cruise Line” at The British Travel Awards, Ambassador is the smart choice — because moments matter.What’s more, all of our sailings are no-fly cruises, so they are perfect for those looking for last-minute cruises from the UK.
[H3] BOOK ONE OF THE LAST FEW CABINS AND EXPERIENCE AMBASSADOR
As Britain’s newest cruise line, we want as many guests as possible to experience our service, entertainment and cuisine and tell the world about it. Don’t mind where you rest your head? Happy to just enjoy the onboard ambience? Our Twin Inside, Single Inside or Twin Outside, Single Inside Guarantee Late Saver Fares* are the best for you. Allowing you the freedom to customise with chargeable optional extras at any time ahead of your sailing.Want to know all the bells and whistles are taken care of? Our Twin/Single Inside or Outside Guarantee Ambassador Fares are the ones for you. Relax knowing that within your Ambassador Fare you have included as standard:Gratuities & service chargesTop Expedition Drinks Package, which includes:Premium & House WinesPremium & House brands from the barPremium teas & speciality coffeesChoice of 1st or 2nd dining sitting for dinner (excludes table size)Priority for complimentary cabin upgrades (subject to availability)
[H3] PEACE OF MIND BOOKING AND FLEXI - CANCELLATION
Refund Guarantee†Book with just a deposit, then nothing to pay up to 90 days before sailingInsurance cover in place to financially protect all guests’ bookingMoney held in a trust account until you sailEnhanced Health & Safety protocols
[H2] FIND YOUR PERFECT LAST-MINUTE CRUISE HOLIDAY
Cruising is already incredibly exciting. But, when you make the most of our cruise deals at the last minute, the excitement amplifies ten-fold. With a few clicks of a button, you’ll be able to secure plans for an upcoming break from work or free period and turn what could have been an uneventful time into an unforgettable holiday.What’s more, with last-minute deals cruises, you’ll be able to enjoy incredible fares and travel to amazing destinations for less. From a British Isles cruise to a short mini cruise and a Mediterranean cruise holiday to a Norwegian Fjords cruise, keep an eye on this page to find incredible prices on sailings around the world.And, when looking at cruises, late cruise offers can be a great way to see somewhere new. Even if you don’t have a destination in mind, you might find the perfect cruise with dates that work perfectly for you and get the opportunity to enjoy a cruise itinerary in a part of the world you never even considered visiting.Let your impulses take over and enjoy one of our last-minute cruises from UK ports today. Terms and Conditions:The Ambassador Guarantee is available to guests that have not previously cruised with Ambassador Cruise Line, and are booking their first cruise aboard Ambience or Ambition. It is valid for new bookings only, made after 19th Jan 2024 for a duration of 4 nights or more. To take advantage of the Guarantee you must state your intention to leave the cruise,  and the reason why, to the Hotel Director within 24 hours of your embarkation.  Our onboard team will endeavour to resolve any issues within 24 hours from the time you notify them. If a solution cannot be agreed, Ambassador will cover the cost of  transport to your point of embarkation at the next available port. The mode of repatriation will be at Ambassador’s discretion e.g. flights, rail, taxi plus one hotel night if needed. Ambassador is only responsible for the travel / hotel cost and nothing else, all other costs must be covered by you. Ambassador will refund the fare that you have paid for your cruise and pro-rated drinks package costs only. We will not refund any extra costs you have incurred on board of a personal nature i.e. drinks, gifts, shopping, laundry, spa, communications etc. We will not reimburse port parking or travel costs to the terminal or for items not purchased directly through Ambassador, such as overnight accommodation, travel insurance, visa’s or health certificates. Refunds will be made via the same channel that you used to book your cruise e.g. directly with Ambassador or via a travel agent. Refunds may take up to 14 working days to process. The Guarantee does not affect Ambassador’s standard booking conditions or pre-departure cancellation policy. Guarantee not available on Festive events, cruises under 4 nights or any cruise within our Caribbean Fly-Cruise Programme. Not applicable to employees of Ambassador and their friends and family, suppliers, journalists, or any prize winners or concession booking.The Ambassador Price Promise applies on all fare types on holidays booked with Ambassador Cruise Line either directly or through a travel agent. You must provide evidence from a bona fide UK travel agent of a cheaper price on the day of booking with us.  You must be able to show that the fare quoted matches to the cruise you have booked with us and that the price has been quoted on the same day of that booking being made.  The screenshot or quote from the travel agent must include:  1. Same Ship & Sailing date/Cruise Code; 2. Same Cabin Type & Cabin Grade; 3. Same Fare Type; and 4. Time & Date 5. Any value-added benefits (onboard credit, parking, Wi-Fi or any other ancillary offered), and must be offered on the same terms and conditions. The Price Promise does not apply to bookings made where Ambassador is not the operator selling the holiday or to holidays where an additional element, such as a land tour, hotel stay, or flights have been added or packaged into the price. The evidence described above must be printed (not handwritten) and provided to email address sales@ambassadorcruiseline.com on same day of booking. Quotes submitted by post will not be accepted. If the evidence submitted is accepted and approved for Price Promise, the difference will be used to reduce the balance payable for your holiday and will not affect the deposit that has been paid. If you’ve already paid the balance of your holiday, the difference will, at your option, either be refunded to your payment card or allocated as a credit to your onboard account. If you opt for a refund of the price difference to your card, please note this can take up to 14 working days. All other terms and conditions in relation to your booking are unaffected and in particular, but without limitation, if you subsequently decide to cancel your cruise normal cancellation charges will apply.  Price promise cannot be applied to bookings made through the following channels; Gift vouchers, voucher codes, cash back; “affiliate” discounts (e.g. NHS, Blue Light); membership club discounts (e.g. CSSC, Restless), partner discount (e.g. Essex Cricket Club, Orca), auction sites, consumer events, private sales, bookings made on board which attract “future cruise booking benefits” (including, but not limited to low deposit and / or additional on board credit or cabin upgrades); bookings made using a discount provided as part of any “Thank you for sailing” promotion. Any other travel agency price match promotion which offers an additional rebate or other benefit for any price matched product is also excluded (such as booking incentive gifts, loyalty points). The price provided must be in GBP (£'s). We reserve the right to withdraw this offer at any time. All Price Promise transactions are carried out at our discretion. Once a Price Promise has been accepted, you cannot apply for a further reduction. The price being matched must include all taxes (including VAT), and any postage and packing charges as applicable.Extras not included: Travel insurance, travel costs to/from the port of embarkation, port parking, onboard gratuities and service charges where a package has not been purchased (automatically billed to the onboard account), optional shore excursions, discretionary expenditure of a personal nature including hot and cold alcoholic & non-alcoholic drinks, gifts, shopping, laundry, WIFI & communication, and any visa & health certificate charges that may apply. Ambassador Cruise Line reserves the right to cancel, change or amend any theme cruise activities/speakers/acts at short notice.†In the event of your cruise being cancelled, you will be guaranteed a full refund. All fares and savings have been rounded up.