Industry Context — Common BS Fingerprints in Unclear / Mixed / Unclassifiable Industry
Generic Claims:
trusted by leading companies, proven track record, the best in the industry, results that speak for themselves…
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no verifiable business identity or registration, claims expertise in unrelated fields simultaneously, stock photography throughout, no physical address or contact phone number…
Semantic Drift Patterns:
homepage makes grand claims but sub-pages are thin on detail, positioning suggests specialist but services are generic, hero section is ambitious but content does not support it, multiple service areas with no depth in any single one…
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named clients or customers with verifiable identity, specific results with numbers, dates, and context, verifiable team credentials and professional backgrounds, third-party reviews on independent platforms…
AFTERSTONE LTD
(https://afterstone.co.uk) 📸 Data Snapshot: June 21, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Human & Pet Ashes Made Into Memorial Stones | Afterstone Devon UK – AFTERSTONE LTD (https://afterstone.co.uk)
Title
Human & Pet Ashes Made Into Memorial Stones | Afterstone Devon UK – AFTERSTONE LTD
Meta
Human or pet ash-into-stone memorial keepsakes, minimalist coordinated funeral stationery, ash scatter tubes and sets. Making farewells easier. Afterstone UK
H1 Afterstone take a small amount of ashes from a person or a pet and turn them into ceramic stones and memorial pieces
H2 Account
H2 Account
H2 A more personal way to remember — with coordinated farewell sets, memorial products and guidance designed to make things feel simpler at a difficult time.
H2 "I know the owner personally and can honestly say the care and thought that goes into what they do is incredible. They offer a really modern, meaningful approach to memorials, and it’s all done with genuine compassion.”"
H2 Our signature product – the Afterstone pebbles
H2 Curated complete sets
H2 Coordinated funeral stationery and ash scatter tubes
H2 Natural memorial stones
H2 A modern approach to remembrance
H2 Designed for every kind of remembrance
H2 There is no single way to remember and no single kind of loss.
H2 That’s why Afterstone is designed to support a wide range of personal moments — offering everything you need to commemorate a life, in your own way.
H2 Afterstone news
H2 Guides – simple practical help when you need it
H2 What not to say when someone dies
H2 Epitaph ideas
H2 What to write on a pet memorial stone
H2 UK funerals are changing – approach death with clarity and confidence
H2 Organising a modern final farewell just got easier thanks to Afterstone
H2 Direct cremation gives you time — and that changes how a farewell is planned
H2 12 things to do with cremated ashes in 2026 — including what's genuinely new
H2 5 things to do with ashes after cremation
H2 How to scatter ashes: ideas, 9 options and more unusual ways to say goodbye
H2 Can you register where ashes are scattered?
H2 Pet loss, grief, pet ashes and ways to remember them
H2 Share your Afterstone review on Trustpilot
H2 Follow us on LinkedIn
H2 Follow us on Facebook
H2 Follow us on Instagram
H2 Call us +44 (0)1392 925061
H2 Join our community
H2 Search
H3 Featured collections
H3 Shop by design
H3 Your experience matters to us. If you've received a product from Afterstone, we'd love to know from you. Honest reviews help other families find us when they need us most.
H4 Afterstone is now a SAIF Associate Member — and here's why that matters to you
H4 We will be at Bicton International Horse Trials 28-31st May 2026 and we'd love to see you there
H4 One Last Stone — what EastEnders got perfectly right about grief
H4 Products
H5 Afterstone is now a SAIF Associate Member — and here's why that matters to you
H5 We will be at Bicton International Horse Trials 28-31st May 2026 and we'd love to see you there
H5 One Last Stone — what EastEnders got perfectly right about grief
H5 2026 | Afterstone Ltd (No.16783301) Registered in England & Wales | Registered address: 9 Sowton Village, Exeter, Devon. EX5 2AD.
NAV_HEADER_HEADING_REPEATED_BODY Ashes Into Stones & Keepsakes | Afterstone UK – AFTERSTONE LTD (https://afterstone.co.uk/collections/afterstones/)
Title
Ashes Into Stones & Keepsakes | Afterstone UK – AFTERSTONE LTD
Meta
We take a small amount of human or pet ashes and create stones, pebbles, hearts and bowls you can hold. Handmade in Devon. From £115.
H1 Ashes made into stones and keepsakes you can hold
H2 Account
H2 Account
H2 We take a small amount of human or pet ash to create a timeless tribute. Our Afterstone pebbles and heart are crafted to fit comfortably in your hand, providing a reassuring presence whilst our bowls and vases provide a perfect tribute that fits into your home
H2 Incredibly smooth to the touch.
H2 Velvety, even
H2 Small enough to hold. Big enough to mean everything.
H2 Not cold to the touch.
H2 But weighty, warm and comforting
H2 One last stone.
H2 To have and to hold
H2 A soothing presence
H2 Unique,
H2 like them
H2 We offer the widest ash-into-stone memorial ranges available in the UK.
H2 Our collection divides naturally into two: keepsake pieces designed to be held and carried close that are tactile and nice to feel. These include our solo pebble, pebble signature set, heart and teddy bear
H2 And practical pieces that sit beautifully in the home and can be used every day: trinket bowls, lidded pots and vases.
H2 Every Afterstone ash-into-stone piece is individually made from your loved one's cremated ashes (human or pet) and handcrafted in Devon using British materials.
H2 For many, having something physical to hold brings a sense of comfort — a way to feel connected, even in absence. Holding an Afterstone can become a small, personal ritual. A moment of stillness. Something to return to in times of reflection.
H2 Every piece is smooth, weighty, and warm to the touch — designed to be held, carried, or displayed as a lasting tribute to someone you loved.
H2 Find out exactly how we make each piece on our how we make Afterstones page
H2 Guides – simple practical help when you need it
H2 What not to say when someone dies
H2 Epitaph ideas
H2 What to write on a pet memorial stone
H2 UK funerals are changing – approach death with clarity and confidence
H2 Organising a modern final farewell just got easier thanks to Afterstone
H2 Direct cremation gives you time — and that changes how a farewell is planned
H2 12 things to do with cremated ashes in 2026 — including what's genuinely new
H2 5 things to do with ashes after cremation
H2 How to scatter ashes: ideas, 9 options and more unusual ways to say goodbye
H2 Can you register where ashes are scattered?
H2 Pet loss, grief, pet ashes and ways to remember them
H2 Share your Afterstone review on Trustpilot
H2 Follow us on LinkedIn
H2 Follow us on Facebook
H2 Follow us on Instagram
H2 Call us +44 (0)1392 925061
H2 Join our community
H2 Search
H3 Afterstone ash into stone memorial pebbles
H3 Afterstone ash into stone memorial pebble – solo
H3 Afterstone ash into stone memorial teddy bear
H3 Afterstone ash into stone trinket bowl
H3 Afterstone ash into stone memorial heart
H3 Afterstone ash into stone spherical pot with lid
H3 Afterstone ash into stone vase
H3 Your experience matters to us. If you've received a product from Afterstone, we'd love to know from you. Honest reviews help other families find us when they need us most.
H4 Products
H5 2026 | Afterstone Ltd (No.16783301) Registered in England & Wales | Registered address: 9 Sowton Village, Exeter, Devon. EX5 2AD.
NAV_HEADER_REPEATED_BODY Funeral Stationery & Coordinated Sets | Afterstone – AFTERSTONE LTD (https://afterstone.co.uk/collections/memory-books-and-stationery/)
Title
Funeral Stationery & Coordinated Sets | Afterstone – AFTERSTONE LTD
Meta
Funeral stationery, memory books and scatter tubes in four coordinated designs. Printed and digital options from £20. Subtle, understated and made in Britain.
H1 Funeral and farewell stationery
H2 Account
H2 Account
H2 Coordinated stationery for a farewell that feels just right
H2 Digital stationery
H2 Complete stationery sets (digital and printed items)
H2 Individual stationery
H2 Guides – simple practical help when you need it
H2 What not to say when someone dies
H2 Epitaph ideas
H2 What to write on a pet memorial stone
H2 UK funerals are changing – approach death with clarity and confidence
H2 Organising a modern final farewell just got easier thanks to Afterstone
H2 Direct cremation gives you time — and that changes how a farewell is planned
H2 12 things to do with cremated ashes in 2026 — including what's genuinely new
H2 5 things to do with ashes after cremation
H2 How to scatter ashes: ideas, 9 options and more unusual ways to say goodbye
H2 Can you register where ashes are scattered?
H2 Pet loss, grief, pet ashes and ways to remember them
H2 Share your Afterstone review on Trustpilot
H2 Follow us on LinkedIn
H2 Follow us on Facebook
H2 Follow us on Instagram
H2 Call us +44 (0)1392 925061
H2 Join our community
H2 Search
H3 At a time when decisions can feel overwhelming, we’ve kept things intentionally simple — removing unnecessary choices and offering only what’s needed. You can choose exactly what you need — whether a single piece or a coordinated set — with each item designed to match the same designs used across our scatter tubes.
H3 A complete digital funeral set available in four designs – ivory, beige, navy/turquoise and chocolate/copper. containing:
H3 Navy turquoise digital stationery bundle
H3 Ivory digital stationery bundle
H3 Chocolate copper digital stationery bundle
H3 Beige digital stationery bundle
H3 Complete stationery set – navy/turquoise
H3 Complete stationery set – ivory
H3 Complete stationery set – chocolate/copper
H3 Complete stationery set – beige
H3 Memory book set
H3 Memory book set – beige
H3 Memory book set – chocolate/copper
H3 Memory book set – ivory
H3 Memory book set – navy/turquoise
H3 Memory book ivory
H3 Memory book beige
H3 Memory book navy/turquoise
H3 Memory book chocolate/copper
H3 Notelets set ivory
H3 Notelets set beige
H3 Notelets set navy/turquoise
H3 Notelets set chocolate/copper
H3 Memory tent card ivory
H3 Memory tent card beige
H3 Memory tent card navy/turquoise
H3 Memory tent card chocolate/copper
H3 Your experience matters to us. If you've received a product from Afterstone, we'd love to know from you. Honest reviews help other families find us when they need us most.
H4 Products
H5 2026 | Afterstone Ltd (No.16783301) Registered in England & Wales | Registered address: 9 Sowton Village, Exeter, Devon. EX5 2AD.
NAV_HEADER_REPEATED_BODY Personalised Memorial Stones UK | Afterstone – AFTERSTONE LTD (https://afterstone.co.uk/collections/personalised-memorial-stones/)
Title
Personalised Memorial Stones UK | Afterstone – AFTERSTONE LTD
Meta
Natural river stone pebbles engraved with your chosen words. Perfect for garden, woodland and ash scattering memorials. Handmade in Devon. From £32
H1 Personalised memorial stones
H2 Account
H2 Account
H2 A simple, lasting way to mark a place and remember someone — quietly and with care
H2 Guides – simple practical help when you need it
H2 What not to say when someone dies
H2 Epitaph ideas
H2 What to write on a pet memorial stone
H2 UK funerals are changing – approach death with clarity and confidence
H2 Organising a modern final farewell just got easier thanks to Afterstone
H2 Direct cremation gives you time — and that changes how a farewell is planned
H2 12 things to do with cremated ashes in 2026 — including what's genuinely new
H2 5 things to do with ashes after cremation
H2 How to scatter ashes: ideas, 9 options and more unusual ways to say goodbye
H2 Can you register where ashes are scattered?
H2 Pet loss, grief, pet ashes and ways to remember them
H2 Share your Afterstone review on Trustpilot
H2 Follow us on LinkedIn
H2 Follow us on Facebook
H2 Follow us on Instagram
H2 Call us +44 (0)1392 925061
H2 Join our community
H2 Search
H3 Personalised memorial stone – large
H3 Personalised memorial stone – medium
H3 Personalised memorial stone – small
H3 Personalised memorial wooden pebble
H3 Your experience matters to us. If you've received a product from Afterstone, we'd love to know from you. Honest reviews help other families find us when they need us most.
H4 Products
H5 2026 | Afterstone Ltd (No.16783301) Registered in England & Wales | Registered address: 9 Sowton Village, Exeter, Devon. EX5 2AD.
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://afterstone.co.uk) Human & Pet Ashes Made Into Memorial Stones | Afterstone Devon UK – AFTERSTONE LTD
[H1] We take a small amount of ashes from a person or a pet and turn them into ceramic stones and memorial pieces [H2] A more personal way to remember — with coordinated farewell sets, memorial products and guidance designed to make things feel simpler at a difficult time. Shop what's new [H2] "I know the owner personally and can honestly say the care and thought that goes into what they do is incredible. They offer a really modern, meaningful approach to memorials, and it’s all done with genuine compassion.”" — Vikki B (Facebook) [H2] Our signature product - the Afterstone pebbles Made with care and unconditionally loved by our customers, this signature bestseller which incorporates your loved ones ashes, exceeds all expectations.For many, the prospect of keeping their loved one close brings a sense of solace, offering a tangible connection even in their absence. Psychologically, being able to physically hold a part of someone you have lost can provide immense comfort, especially during moments of sadness or reflection. This act of holding, whether it's a pebble, a practical item like a bowl, or a keepsake heart, can serve as a gentle reminder that your loved one’s memory remains present, helping to ease feelings of loneliness and grief. Shop now [H2] Curated complete sets Designed to make it easier to arrange a farewell [H2] Coordinated funeral stationery and ash scatter tubes Designs are available across our full range — from complete sets through to individual pieces. [H2] Natural memorial stones Made in stone or wood, these traditional alternatives are perfect for garden, beech or woodland memorials Complete stationery sets [IMG: Complete stationery set - navy/turquoise] Complete stationery sets Beige design [IMG: Beige design] Beige design Personalised memorial stones [IMG: Personalised memorial stones] Personalised memorial stones [H2] A modern approach to remembrance We believe remembrance does not need to be complicated or ceremonial to be meaningful.Afterstone brings together a considered range of memorial pieces—from stationery to memorial stones to keepsakes and bespoke artisan pottery—each designed to offer a quiet, physical connection to memory.Every piece is created with care, balancing simplicity, permanence, and beauty. The result is something you can return to, live alongside, and carry forward over time. [H3] Featured collections Farewell set collection [IMG: Farewell set collection] Farewell set collection Gifts [IMG: Gifts] Gifts Pottery [IMG: Pottery] Pottery Gift cards [IMG: Gift cards] Gift cards Stationery [IMG: hand writing a thankyou note post a celebration of life] Stationery [H1] For people and pets [H2] Designed for every kind of remembrance [H2] There is no single way to remember and no single kind of loss. [H2] That’s why Afterstone is designed to support a wide range of personal moments — offering everything you need to commemorate a life, in your own way. [H3] Shop by design Beige design [IMG: Beige design] Beige design Ivory design [IMG: Ivory design] Ivory design Navy turquoise design [IMG: Navy turquoise design] Navy turquoise design Chocolate copper design [IMG: Chocolate copper design] Chocolate copper design [H2] Afterstone news Afterstone is now a SAIF Associate Member — and here's why that matters to you [IMG: Afterstone is now a SAIF Associate Member — and here] [H4] Afterstone is now a SAIF Associate Member — and here's why that matters to you June 4, 2026 We will be at Bicton International Horse Trials 28-31st May 2026 and we'd love to see you there [IMG: We will be at Bicton International Horse Trials 28-31st May 2026 and we] [H4] We will be at Bicton International Horse Trials 28-31st May 2026 and we'd love to see you there May 24, 2026 One Last Stone — what EastEnders got perfectly right about grief [IMG: One Last Stone — what EastEnders got perfectly right about grief] [H4] One Last Stone — what EastEnders got perfectly right about grief May 6, 2026
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SUB-PAGE (https://afterstone.co.uk/collections/afterstones/) Ashes Into Stones & Keepsakes | Afterstone UK – AFTERSTONE LTD
[H1] Ashes made into stones and keepsakes you can hold [H2] We take a small amount of human or pet ash to create a timeless tribute. Our Afterstone pebbles and heart are crafted to fit comfortably in your hand, providing a reassuring presence whilst our bowls and vases provide a perfect tribute that fits into your home [H2] Incredibly smooth to the touch. [H2] Velvety, even [H2] Small enough to hold. Big enough to mean everything. [H2] Not cold to the touch. [H2] But weighty, warm and comforting [H2] One last stone. [H2] To have and to hold [IMG: A trinket bowl made from human or pet ash with a sympathy card and vase] [H2] A soothing presence [H2] Unique, [H2] like them 1 2 3 4 5 6 7 To have and to hold [H2] We offer the widest ash-into-stone memorial ranges available in the UK. [H2] Our collection divides naturally into two: keepsake pieces designed to be held and carried close that are tactile and nice to feel. These include our solo pebble, pebble signature set, heart and teddy bear [H2] And practical pieces that sit beautifully in the home and can be used every day: trinket bowls, lidded pots and vases. [H2] Every Afterstone ash-into-stone piece is individually made from your loved one's cremated ashes (human or pet) and handcrafted in Devon using British materials. [H2] For many, having something physical to hold brings a sense of comfort — a way to feel connected, even in absence. Holding an Afterstone can become a small, personal ritual. A moment of stillness. Something to return to in times of reflection. [H2] Every piece is smooth, weighty, and warm to the touch — designed to be held, carried, or displayed as a lasting tribute to someone you loved. [H2] Find out exactly how we make each piece on our how we make Afterstones page Or how we keep your loved one's ashes safe? Find out here. Skip to results list Afterstone ash into stone memorial pebbles [IMG: Afterstone ash into stone memorial pebbles] [IMG: Afterstone ash into stone memorial pebbles] [IMG: Afterstone ash into stone memorial pebbles] [IMG: Afterstone ash into stone memorial pebbles] [IMG: Afterstone ash into stone memorial pebbles] [H3] Afterstone ash into stone memorial pebbles Afterstone ash into stone memorial pebbles £265.00 Afterstone ash into stone memorial pebble - solo [IMG: Afterstone ash into stone memorial pebble - solo] [IMG: Afterstone ash into stone memorial pebble - solo] [IMG: Afterstone ash into stone memorial pebble - solo] [IMG: Afterstone ash into stone memorial pebble - solo] [H3] Afterstone ash into stone memorial pebble - solo Afterstone ash into stone memorial pebble - solo £110.00 Afterstone ash into stone memorial teddy bear [IMG: Afterstone ash into stone memorial teddy bear] [IMG: Afterstone ash into stone memorial teddy bear] [H3] Afterstone ash into stone memorial teddy bear Afterstone ash into stone memorial teddy bear £135.00 Afterstone ash into stone trinket bowl [IMG: Afterstone ash into stone trinket bowl] [IMG: trinket bowl made from pet or human ash with lilly of the valley flowers in vase] [IMG: Afterstone ash into stone trinket bowl] [H3] Afterstone ash into stone trinket bowl Afterstone ash into stone trinket bowl £145.20 Afterstone ash into stone memorial heart [IMG: Afterstone ash into stone memorial heart] [IMG: Heart-shaped stone on a textured surface with green leaves and small white flowers.] [IMG: Afterstone ash into stone memorial heart] [IMG: Afterstone ash into stone memorial heart] [IMG: Afterstone ash into stone memorial heart] [H3] Afterstone ash into stone memorial heart Afterstone ash into stone memorial heart £115.00 Afterstone ash into stone spherical pot with lid [IMG: Afterstone ash into stone spherical pot with lid] [IMG: Afterstone ash into stone spherical pot with lid] [IMG: Afterstone ash into stone spherical pot with lid] [IMG: Afterstone ash into stone spherical pot with lid] [H3] Afterstone ash into stone spherical pot with lid Afterstone ash into stone spherical pot with lid £138.00 Afterstone ash into stone vase [IMG: Afterstone ash into stone vase] [IMG: Vases made from human or pet ashes with lavender in natural light] [IMG: Afterstone ash into stone vase] [H3] Afterstone ash into stone vase Afterstone ash into stone vase £156.00
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SUB-PAGE (https://afterstone.co.uk/collections/memory-books-and-stationery/) Funeral Stationery & Coordinated Sets | Afterstone – AFTERSTONE LTD
[H1] Funeral and farewell stationery Thoughtfully designed to sit alongside your farewell [H2] Coordinated stationery for a farewell that feels just right Whether you are planning your own service or arranging one for someone else, Afterstone’s printed and digital stationery offers a simple way to bring everything together. [H3] At a time when decisions can feel overwhelming, we’ve kept things intentionally simple — removing unnecessary choices and offering only what’s needed. You can choose exactly what you need — whether a single piece or a coordinated set — with each item designed to match the same designs used across our scatter tubes. We know it’s often the smallest details that feel most important. Subtle in tone and understated in design, our stationery offers a quieter alternative to more traditional options, allowing the focus to remain where it should. [H2] Digital stationery [H3] A complete digital funeral set available in four designs – ivory, beige, navy/turquoise and chocolate/copper. containing: • Order of service – 4 page (A4 folded to A5)• Order of service – 6 page trifold (A4)• Digital announcement (suitable for messaging or social sharing)• Welcome / display poster (A3, 3 designs)• A6 announcement card• A6 memory cards• Memorial bookmark (150mm x 50mm)• Digital thank you Navy turquoise digital stationery bundle [IMG: Navy turquoise digital stationery bundle] [IMG: Navy turquoise digital stationery bundle] [IMG: Navy turquoise digital stationery bundle] [IMG: Navy turquoise digital stationery bundle] [IMG: Navy turquoise digital stationery bundle] [H3] Navy turquoise digital stationery bundle Navy turquoise digital stationery bundle £20.00 Ivory digital stationery bundle [IMG: Ivory digital stationery bundle] [IMG: Ivory digital stationery bundle] [IMG: Ivory digital stationery bundle] [IMG: Ivory digital stationery bundle] [IMG: Ivory digital stationery bundle] [H3] Ivory digital stationery bundle Ivory digital stationery bundle £20.00 Chocolate copper digital stationery bundle [IMG: Chocolate copper digital stationery bundle] [IMG: Chocolate copper digital stationery bundle] [IMG: Chocolate copper digital stationery bundle] [IMG: Chocolate copper digital stationery bundle] [IMG: Chocolate copper digital stationery bundle] [H3] Chocolate copper digital stationery bundle Chocolate copper digital stationery bundle £20.00 Beige digital stationery bundle [IMG: Beige digital stationery bundle] [IMG: Beige digital stationery bundle] [IMG: Beige digital stationery bundle] [IMG: Beige digital stationery bundle] [IMG: Beige digital stationery bundle] [H3] Beige digital stationery bundle Beige digital stationery bundle £20.00 [H2] Complete stationery sets (digital and printed items) Complete funeral stationery sets contain physical items (memory book, signage, notelets and Farewell Guide) and a coordinated digital template bundle delivered by email, which you can personalise, print or share digitally as needed. Complete stationery set - navy/turquoise [IMG: Complete stationery set - navy/turquoise] [IMG: Complete stationery set - navy/turquoise] [IMG: Complete stationery set - navy/turquoise] [IMG: Complete stationery set - navy/turquoise] [IMG: Complete stationery set - navy/turquoise] [H3] Complete stationery set - navy/turquoise Complete stationery set - navy/turquoise £55.00 Complete stationery set - ivory [IMG: Complete stationery set - ivory] [IMG: Complete stationery set - ivory] [IMG: Complete stationery set - ivory] [IMG: Complete stationery set - ivory] [IMG: Complete stationery set - ivory] [H3] Complete stationery set - ivory Complete stationery set - ivory £55.00 Complete stationery set - chocolate/copper [IMG: Complete stationery set - chocolate/copper] [IMG: Complete stationery set - chocolate/copper] [IMG: Complete stationery set - chocolate/copper] [IMG: Complete stationery set - chocolate/copper] [IMG: Complete stationery set - chocolate/copper] [H3] Complete stationery set - chocolate/copper Complete stationery set - chocolate/copper £55.00 Complete stationery set - beige [IMG: Complete stationery set - beige] [IMG: Complete stationery set - beige] [IMG: Complete stationery set - beige] [IMG: Complete stationery set - beige] [IMG: Complete stationery set - beige] [H3] Complete stationery set - beige Complete stationery set - beige £55.00 [H3] Memory book set A coordinated set designed to gather messages, reflections and shared moments in one place. Including a memory book and accompanying signage, it offers a simple and considered way to capture what was said and remembered. Memory book set - beige [IMG: Memory book set - beige] [H3] Memory book set - beige Memory book set - beige £31.00 Memory book set - chocolate/copper [IMG: Memory book set - chocolate/copper] [IMG: Memory book set - chocolate/copper] [H3] Memory book set - chocolate/copper Memory book set - chocolate/copper £31.00 Memory book set - ivory [IMG: Memory book set - ivory] [H3] Memory book set - ivory Memory book set - ivory £31.00 Memory book set - navy/turquoise [IMG: Memory book set - navy/turquoise] [H3] Memory book set - navy/turquoise Memory book set - navy/turquoise £31.00 [H2] Individual stationery Mix and match or choose exactly what you need — in your colour, your quantity, your way. Memory book ivory [IMG: Memory book ivory] [H3] Memory book ivory Memory book ivory £30.00 Memory book beige [IMG: Memory book beige] [H3] Memory book beige Memory book beige £30.00 Memory book navy/turquoise [IMG: Memory book navy/turquoise] [IMG: Memory book navy/turquoise] [H3] Memory book navy/turquoise Memory book navy/turquoise £30.00 Memory book chocolate/copper [IMG: Memory book chocolate/copper] [IMG: Memory book chocolate/copper] [H3] Memory book chocolate/copper Memory book chocolate/copper £30.00 Notelets set ivory [IMG: Notelets set ivory] [IMG: Notelets set ivory] [H3] Notelets set ivory Notelets set ivory £6.00 Notelets set beige [IMG: Notelets set beige] [IMG: Notelets set beige] [H3] Notelets set beige Notelets set beige £6.00 Notelets set navy/turquoise [IMG: Notelets set navy/turquoise] [IMG: Notelets set navy/turquoise] [H3] Notelets set navy/turquoise Notelets set navy/turquoise £6.00 Notelets set chocolate/copper [IMG: Notelets set chocolate/copper] [IMG: Notelets set chocolate/copper] [H3] Notelets set chocolate/copper Notelets set chocolate/copper £6.00 Memory tent card ivory [IMG: Memory tent card ivory] [H3] Memory tent card ivory Memory tent card ivory £3.00 Memory tent card beige [IMG: Memory tent card beige] [H3] Memory tent card beige Memory tent card beige £3.00 Memory tent card navy/turquoise [IMG: Memory tent card navy/turquoise] [H3] Memory tent card navy/turquoise Memory tent card navy/turquoise £3.00 Memory tent card chocolate/copper [IMG: Memory tent card chocolate/copper] [H3] Memory tent card chocolate/copper Memory tent card chocolate/copper £3.00 Individual elements within these sets can also be explored across our Memorial stones, Scatter Tubes and Stationery collections.
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SUB-PAGE (https://afterstone.co.uk/collections/personalised-memorial-stones/) Personalised Memorial Stones UK | Afterstone – AFTERSTONE LTD
[H1] Personalised memorial stones [H2] A simple, lasting way to mark a place and remember someone — quietly and with care 1 2 3 4 A place to return to A personalised engraved memorial stone placed at a meaningful location — a garden, a woodland burial site, a scattering spot — offers a quiet, lasting way to return, remember and reflect. It creates a fixed point. Something to come back to over time.Each memorial stone is engraved by hand with your chosen words (need inspiration? See our epitaph suggestions), shaped by the natural character of the pebble itself. No two are the same. Formed from naturally rounded river stones, each piece carries its own variations in colour, texture and form. Stones typically range from 10–20cm in length.Our engraved memorial stones are also available as part of our Farewell Sets — a complete ash scattering kit including scatter tube, farewell guide and memorial stone. Skip to results list Personalised memorial stone - large [IMG: Personalised memorial stone - large] [H3] Personalised memorial stone - large Personalised memorial stone - large £45.00 Personalised memorial stone - medium [IMG: Personalised memorial stone - medium] [H3] Personalised memorial stone - medium Personalised memorial stone - medium £32.00 Personalised memorial stone - small [IMG: Personalised memorial stone - small] [H3] Personalised memorial stone - small Personalised memorial stone - small £25.00 Personalised memorial wooden pebble [IMG: Personalised memorial wooden pebble] [H3] Personalised memorial wooden pebble Personalised memorial wooden pebble £18.00
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🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
58Review mentions (all pages)
12External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 14 | 3 |
| /collections/afterstones/ | 10 | 3 |
| /collections/memory-books-and-stationery/ | 27 | 3 |
| /collections/personalised-memorial-stones/ | 7 | 3 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "AFTERSTONE LTD",
"logo": "https://afterstone.co.uk/cdn/shop/files/Color_logo_-_no_background.png?v=1769000662&width=500",
"url": "https://afterstone.co.uk"
}
/collections/afterstones/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "AFTERSTONE LTD",
"logo": "https://afterstone.co.uk/cdn/shop/files/Color_logo_-_no_background.png?v=1769000662&width=500",
"url": "https://afterstone.co.uk"
}
/collections/memory-books-and-stationery/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "AFTERSTONE LTD",
"logo": "https://afterstone.co.uk/cdn/shop/files/Color_logo_-_no_background.png?v=1769000662&width=500",
"url": "https://afterstone.co.uk"
}
/collections/personalised-memorial-stones/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "AFTERSTONE LTD",
"logo": "https://afterstone.co.uk/cdn/shop/files/Color_logo_-_no_background.png?v=1769000662&width=500",
"url": "https://afterstone.co.uk"
}
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Information Density
0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence
0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof
0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint
0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority
0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score
0 / 100
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Information Density
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Semantic Alignment
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Trust & Proof
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Commodity Fingerprint
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Identity & Authority
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
B
BS Level
Unclear / Mixed / Unclassifiable Industry
58.8 Avg BS
Based on 2382 businesses audited.
BS Detector
Unclear / Mixed / Unclassifiable Industry BS: AFTERSTONE LTD (afterstone.co.uk)
https://afterstone.co.uk
📍 Industry: Unclear / Mixed / Unclassifiable Industry
22
BS / 100
Afterstone is a high-substance, low-BS website that uses emotional resonance to sell physical products without resorting to generic industry vaporware. It provides clear pricing, a real address, and verifiable professional credentials, which is rare in the funeral services sector. The site is a legitimate commerce entity rather than a lead-generation shell.
Info Density
Power-words vs. Substance ratio.
11
37% BS
Semantic Coherence
Homepage promise vs. Sub-page reality.
0
0% BS
Trust & Proof
Verifiable evidence vs. Trust Theatre.
3
15% BS
Commodity Fingerprint
Detection of industry clichés/templates.
5
33% BS
Identity & Authority
Expert verifiability & Schema depth.
3
20% BS
Add specific Person schema for the owner to humanize the ‘compassion’ claims and provide a verifiable digital footprint for the artisan. Substantiate or remove the ‘widest range in the UK’ superlative to avoid a typical marketing fluff penalty. Replace generic H2 headings like ‘Unique, like them’ with descriptors that mention the material or process, such as ‘Hand-Engraved Devon River Stones.’ Integrate SameAs links in the schema to the SAIF membership directory and the company’s social profiles to solidify technical authority.
The website perfectly aligns with the personal remembrance and funeral services industry. Every page maintains a consistent focus on memorial products, including ash-integrated stones and coordinated funeral stationery.
“The score of 22 is driven primarily by minor points in Information Density due to emotional heading fluff and concept repetition across pages. Small penalties in Commodity Fingerprint were applied for repeating template blocks, but the site's overall transparency and technical grounding prevent a higher BS score.”
Verified Analysis Date: June 21, 2026
© 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution
This training module utilizes a snapshot of public data from AFTERSTONE LTD, captured on June 21, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to AFTERSTONE LTD: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://afterstone.co.uk to view the most current version of its content and learn from the source what this company is about and what it offers.