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Science in Sport (SiS) Limited

(https://scienceinsport.com) 📸 Data Snapshot: June 19, 2026

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🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE SiS | Endurance Sports Nutrition | Science In Sport (https://scienceinsport.com)
Title

SiS | Endurance Sports Nutrition | Science In Sport

Meta

Boost your energy, hydration & recovery with Science in Sport’s scientifically formulated products. For world-class endurance performance nutrition, choose SiS.

H1 RIDE WITHOUT LIMITS
H2 CYCLING NUTRITION GUIDE
H2 CYCLING RACE PACKS
H2 LEADERS IN PERFORMANCE
H2 PROVEN BY PERFORMANCE
H2 THE ELITE MALE MARATHON STUDY
H2 FUEL LIKE A PRO CYCLIST
H2 TRUSTED BY ATHLETES
H2 Login and Registration Form
H3 SELECT COUNTRY
H3 CYCLING FUELLING FOR BEGINNERS
H3 Welcome back
H3 BECOME A MEMBER
H3 SELECT COUNTRY
H4 Built for Every Ride. Save up to 29%.
H4 100% APPROVED
H4 350+ ELITE TEAMS
H4 SINCE 1992
H4 170+ PUBLICATIONS
H4 Improve your running economy by 3%
H4 Enhance your own recovery process
H4 BECOME A MEMBER
H4 BECOME A MEMBER
H4 Forgot Your Password?
H5 ELITE PARTNERS
H5 1:0.8 maltodextrin to fructose ratio
H5 17% increase in energy efficiency
H5 Enhanced power output during max efforts
H5 All products are Informed-Sport tested, so for me as a professional athlete that is a really key part, knowing that the products are of high quality and exactly what’s in them is exactly what it says on the packaging.
H5 EILISH McCOLGAN
H5 I would probably say my favourite is the HYDRO electrolyte tablets because I use them every day but also the REGO Collagen Shots as I used that when I got injured and during my recovery.
H5 Olga Ahtinen
H5 Training is one thing but focusing on recovery is just as important, especially when training for Triathlon. If you have a busy life getting the right food in on the go is hard, from REGO Rapid Recovery to the GO Energy Bakes.
H5 TIM DON
H5 Before a match, I take a GO Caffeine Shot to sharpen my focus.
H5 Ivan Van Zyl
H5 TRUSTED BY YOU
H5 HELP
H5 COMPANY
H5 SOCIAL
H5 Login
H5 CREATE AN ACCOUNT
H6 BY NICOLA JOYCE
H6 SiS ATHLETES
H6 SiS LAB PRODUCTS
H6 TRAINING GUIDES
H6 PARTNER OFFERS
H6 LOYALTY POINTS
H6 CREATE ACCOUNT
H6 SIGN UP TO SiS.
H6 SPORT PREFERENCE
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Science in Sport | Fuelling Athletes Worldwide | Science In Sport (https://scienceinsport.com/science/)
Title

Science in Sport | Fuelling Athletes Worldwide | Science In Sport

Meta

Science in Sport provides innovative fuelling solutions for elite athletes and organisations worldwide, and is trusted by over 150 professional football clubs.

H1 OUR SCIENCE
H2 IT'S IN OUR DNA
H2 OUR EXPERTS
H2 EXTERNAL ADVISORY BOARD
H2 PERFORMANCE NUTRITION
H2 Login and Registration Form
H3 SELECT COUNTRY
H3 PERFORMANCE SOLUTION
H3 TRUSTED BY ELITES
H3 QUALITY COMMITMENT
H3 INFORMED SPORT CERTIFIED
H3 Welcome back
H3 BECOME A MEMBER
H3 SELECT COUNTRY
H4 SINCE 1992
H4 105 OLYMPIC MEDALS
H4 300+ ELITE TEAMS
H4 LEADING PERFORMANCE
H4 QUALITY ASSURANCE
H4 FUELLED BY SCIENCE
H4 BECOME A MEMBER
H4 BECOME A MEMBER
H4 Forgot Your Password?
H5 ELITE PARTNERS
H5 PRODUCT & MANUFACTURING REVIEW
H5 PRE-CERTIFICATION TESTING
H5 CERTIFICATION TESTING
H5 PROFESSOR JAMES MORTON
H5 DR. MARC FELL
H5 PROFESSOR LOUISE BURKE
H5 DR TRENT STELLINGWERFF
H5 CHARLES ASHFORD
H5 MICHAEL NAYLOR
H5 PROFESSOR JAVIER GONZALEZ
H5 PROFESSOR BENJAMIN WALL
H5 TRUSTED BY YOU
H5 HELP
H5 COMPANY
H5 SOCIAL
H5 Login
H5 CREATE AN ACCOUNT
H6 CHIEF SCIENCE OFFICER
H6 SENIOR PERFORMANCE NUTRITIONIST
H6 PROFESSORIAL FELLOW (CENTRE FOR HUMAN PERFORMANCE AND METABOLISM, AUSTRALIAN CATHOLIC UNIVERSITY)
H6 DIRECTOR OF PERFORMANCE SOLUTION (CANADIAN SPORT INSTITUTE PACIFIC
H6 ASSISTANT DIRECTOR OF TEAM WELLNESS AND PERFORMANCE NUTRITIONIST (HOUSTON TEXANS)
H6 LEAD PERFORMANCE NUTRITIONIST (CHELSEA F.C.)
H6 PROFESSOR OF NUTRITION AND METABOLISM (UNIVERSITY OF BATH)
H6 PROFESSOR OF NUTRITIONAL PHYSIOLOGY (UNIVERSITY OF EXETER)
H6 SiS LAB PRODUCTS
H6 TRAINING GUIDES
H6 PARTNER OFFERS
H6 LOYALTY POINTS
H6 CREATE ACCOUNT
H6 SIGN UP TO SiS.
H6 SPORT PREFERENCE
NAV_HEADER_HEADING_REPEATED Endurance Nutrition Products | Performance Nutrition | Science In Sport (https://scienceinsport.com/shop-sis/all-products/)
Title

Endurance Nutrition Products | Performance Nutrition | Science In Sport

Meta

We are passionate about quality sports nutrition. SiS offers an extensive range of endurance nutrition products to fuel your workout. Discover the range today!

H1 All Products
H2 Login and Registration Form
H3 SELECT COUNTRY
H3 Filter
H3 Welcome back
H3 BECOME A MEMBER
H3 SELECT COUNTRY
H4 SUBSCRIBE FOR UP TO 25% OFF
H4 BECOME A MEMBER
H4 BECOME A MEMBER
H4 Forgot Your Password?
H5 Product Category
H5 Type of Product
H5 Flavour
H5 Caffeine
H5 Price
H5 TRUSTED BY YOU
H5 HELP
H5 COMPANY
H5 SOCIAL
H5 Login
H5 CREATE AN ACCOUNT
H6 SiS LAB PRODUCTS
H6 TRAINING GUIDES
H6 PARTNER OFFERS
H6 LOYALTY POINTS
H6 CREATE ACCOUNT
H6 SIGN UP TO SiS.
H6 SPORT PREFERENCE
NAV_HEADER_HEADING_REPEATED_BODY Beta Fuel | Science in Sport | Science In Sport (https://scienceinsport.com/beta/)
Title

Beta Fuel | Science in Sport | Science In Sport

Meta

From sports gels to powders & chews, the SiS beta fuel range provides revolutionary endurance fuel. For high level carbohydrates, discover beta fuel today.

H1 BETA
H2 BETA FUEL ENERGY GELS
H2 BETA Recovery
H2 BETA Fuel 80 Drink Mix
H2 Beta Fuel Energy Chew
H2 BETA FAQs
H2 Fuelling a 100km ride
H2 Fuelling the Giro d'Italia
H2 TRUSTED BY ATHLETES
H2 Login and Registration Form
H3 SELECT COUNTRY
H3 40G
H3 Maltodextrin + Fructose
H3 120+ mins
H3 60G Dual Source
H3 30G
H3 Complete Recovery
H3 80G
H3 Maltodextrin + Fructose
H3 120+ mins
H3 45G
H3 Maltodextrin + Fructose
H3 120+ mins
H3 PROVEN PERFORMANCE WITH SCIENCE
H3 Go further with more carbohydrates per hour
H3 Welcome back
H3 BECOME A MEMBER
H3 SELECT COUNTRY
H4 Chewable energy when you need it
H4 Cycling Nutrition for Long Rides
H4 BECOME A MEMBER
H4 BECOME A MEMBER
H4 Forgot Your Password?
H5 BETA FUEL GELS
H5 BETA FUEL DRINKS
H5 BETA FUEL CHEWS
H5 BETA RECOVERY
H5 What is BETA Fuel?
H5 What's the difference between BETA Fuel and GO Energy?
H5 Should I use a BETA Fuel Gel, Drink or Chew?
H5 What's the difference between BETA Recovery and REGO Rapid Recovery?
H5 Need more Beta Fuel information? Help Centre
H5 Your nutrition will be make or break when it comes to surviving the miles in the saddle; don't let all your hard training go to waste with a poor nutritional strategy. 
H5 In the 2024 Giro d’Italia, riders will cover a total of 3,400 kilometres and nearly 45,000 metres of elevation gain across the 21 stages, with most of that coming in the five mountain stages. Learn how the BETA Fuel range helps the INEOS Grenadiers fuel for this gruelling event.
H5 I love the fact SiS has you covered from Informed Sport to a whole range of products perfect for an endurance athletes.
H5 Tim Don
H5 The BETA Fuel range is excellent as it contains high carbohydrates, which is great for your more endurance type workouts to keep you going for longer.
H5 Samantha Harrison
H5 TRUSTED BY YOU
H5 HELP
H5 COMPANY
H5 SOCIAL
H5 Login
H5 CREATE AN ACCOUNT
H6 The Science
H6 Endurance Fuelling
H6 SiS ATHLETES
H6 SiS LAB PRODUCTS
H6 TRAINING GUIDES
H6 PARTNER OFFERS
H6 LOYALTY POINTS
H6 CREATE ACCOUNT
H6 SIGN UP TO SiS.
H6 SPORT PREFERENCE
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://scienceinsport.com) SiS | Endurance Sports Nutrition | Science In Sport
[H1] RIDE WITHOUT LIMITS
Shop now

Energy
[IMG: Rugby player using a SiS GO Isotonic Gel with Energy written underneath]
[IMG: Rugby player using a SiS GO Isotonic Gel with Energy written underneath]
Hydration
[IMG: Tottenham Hotspur Women drinking from SiS Yellow Bottles, with Hydration written underneath]
[IMG: Tottenham Hotspur Women drinking from SiS Yellow Bottles, with Hydration written underneath]
Recovery
[IMG: Eilish Mccolgan drinking a REGO Recovery drink from a SiS Bottle]
[IMG: Eilish Mccolgan drinking a REGO Recovery drink from a SiS Bottle]
Beta
[IMG: Professional cyclist, Josh Price, using a SiS BETA Fuel during a race]
[IMG: Professional cyclist, Josh Price, using a SiS BETA Fuel during a race]
Supplements
[IMG: A bottle of SiS Super Strength OMEGA-3 Tablets]
[IMG: A bottle of SiS Super Strength OMEGA-3 Tablets]
[H5] ELITE PARTNERS
[H2] CYCLING NUTRITION GUIDE
[H3] CYCLING FUELLING FOR BEGINNERS

[H6] BY NICOLA JOYCE

Simple hydration, energy, and recovery tips to help you ride stronger this summer.

Read more
[H2] CYCLING RACE PACKS

[H4] Built for Every Ride. Save up to 29%.
Shop now
[H2] LEADERS IN PERFORMANCE
About us
[H4] 100% APPROVED

INFORMED SPORT
[H4] 350+ ELITE TEAMS

MULTI-SPORT USAGE
[H4] SINCE 1992

INDUSTRY EXPERTS
[H4] 170+ PUBLICATIONS

SPORTS NUTRITION RESEARCH
[H2] PROVEN BY PERFORMANCE

A pioneer in endurance fuelling. Proven to provide ultra-high levels of available carbohydrate to multi-hour endurance athletes.

[H5] 1:0.8 maltodextrin to fructose ratio

[H5] 17% increase in energy efficiency

[H5] Enhanced power output during max efforts

Find out more
[H2] THE ELITE MALE MARATHON STUDY

[H4] Improve your running economy by 3%
Read paper
[H2] FUEL LIKE A PRO CYCLIST

[H4] Enhance your own recovery process
Read more
[H6] SiS ATHLETES

[H2] TRUSTED BY ATHLETES
“
[H5] All products are Informed-Sport tested, so for me as a professional athlete that is a really key part, knowing that the products are of high quality and exactly what’s in them is exactly what it says on the packaging.
[H5] EILISH McCOLGAN

ELITE RUNNER“
[H5] I would probably say my favourite is the HYDRO electrolyte tablets because I use them every day but also the REGO Collagen Shots as I used that when I got injured and during my recovery.
[H5] Olga Ahtinen

TOTTENHAM HOTSPUR PLAYER“
[H5] Training is one thing but focusing on recovery is just as important, especially when training for Triathlon. If you have a busy life getting the right food in on the go is hard, from REGO Rapid Recovery to the GO Energy Bakes.
[H5] TIM DON

TRIATHLETE“
[H5] Before a match, I take a GO Caffeine Shot to sharpen my focus.
[H5] Ivan Van Zyl

SARACENS RUGBY PLAYER
2743 chars
SUB-PAGE (https://scienceinsport.com/science/) Science in Sport | Fuelling Athletes Worldwide | Science In Sport
[H1] OUR SCIENCE
Learn more
[H2] IT'S IN OUR DNA
Science in Sport is the world's leading performance nutrition brand. Since 1992, we have developed, manufactured and distributed high-quality performance nutrition products to professional athletes and sports enthusiasts internationally.
[H4] SINCE 1992

Industry Experts
[H4] 105 OLYMPIC MEDALS

At the 2024 Paris Olympic Games, SiS supported athletes and teams, who brought home over 100 medals.
[H4] 300+ ELITE TEAMS

Multi-sport usage
[H4] LEADING PERFORMANCE

World-leading performance nutrition brand
[H3] PERFORMANCE SOLUTION

Led by Professor James Morton, Science in Sport's Performance Solutions team works with elite partners to provide innovative fuelling solutions that push the boundaries of science to help improve performance.
Performance Solutions provides SiS's partners with a professionally accredited Performance Nutritionist to practically deliver performance nutrition programmes within the elite environment.
They also deliver bespoke research and innovation programmes, partnering with world-leading sport science institutions and conducting field-based studies to generate cutting-edge performance knowledge and drive product innovation. This research is regularly published in prestigious, peer-reviewed scientific journals, including Journal of Physiology, Journal of Applied Physiology and Medicine, & Science in Sports and Exercise.
We are the Official Performance Solutions Research Partner of world-leading sport organisations and teams, such as British Cycling and Tottenham Hotspur F.C. Previously, SiS has had Performance Solutions relationships with INEOS Grenadiers, INEOS Britannia, the English Football Association, Milwaukee Bucks, Nike, and Elite Running Team.
[H1] ELITE PERFORMANCE
Learn more

[H3] TRUSTED BY ELITES

Science in Sport is deeply embedded within the elite sporting community, fuelling more than 300 professional teams and organisations worldwide. We're proud partners of Olympic and Paralympic bodies, including British Cycling, British Triathlon, British Swimming, and British Sailing, as well as leading teams and federations across the globe - from Saracens Rugby Club and Australian Cycling to German Cycling, England Athletics, and English Netball.
[H5] ELITE PARTNERS
[H3] QUALITY COMMITMENT

Science in Sport is internationally recognised as the safest sports nutrition brand in the world. Our products are trusted by professional teams and athletes because of our commitment to testing and certification. Each finished product that leaves the factory is screened against the World Anti-Doping Agency (WADA) list for banned substances. This rigorous testing process is undertaken externally by Informed Sport.
Driven by insights from elite athletes and practitioners, our cutting-edge research programme, and an innovative, novel product development team, we relentlessly test and refine our products with athletes and consumers alike. This approach ensures we deliver the right range of products, made with the highest-quality ingredients, so you can focus on performing at your very best.
[H3] INFORMED SPORT CERTIFIED

Science in Sport is proud to be part of Informed Sport’s quality assurance program for sports nutrition products. The program certifies that all nutritional supplements and/or ingredients that bear the Informed Sport logo have been tested for banned substances by the world-class sports anti-doping laboratory, LGC.
Banned substances, including steroids, are tested to the level of 10 Nanograms per gram, and stimulants to 100 Nanograms per gram.
Every batch produced receives the recognised and respected Informed Sport certificate.
[H4] QUALITY ASSURANCE
[IMG: =]
[IMG: =]
[H5] PRODUCT & MANUFACTURING REVIEW

INFORMED Sport evaluates our raw materials and suppliers across all production and packaging sites, as well as our operational procedures, and verifies our GMP (Good Manufacturing Practices), ensuring products are consistently produced and controlled to maintain quality standards.
[IMG: =]
[IMG: =]
[H5] PRE-CERTIFICATION TESTING

A minimum of three, final product samples are tested to the level in the ng/g region against WADA's banned substance list - an essential requirement for banned substance programmes, and risk mitigation.
[IMG: =]
[IMG: =]
[H5] CERTIFICATION TESTING

After successful certification, each batch of each product is tested and registered at wetestyoutrust.com, so anyone can verify the product they purchased has been certified.
[H2] OUR EXPERTS
[IMG: Professor James Morton]
[IMG: Professor James Morton]
[H5] PROFESSOR JAMES MORTON

[H6] CHIEF SCIENCE OFFICER

James is the Chief Science Officer at Science in Sport, responsible for research and innovation as well as strategic delivery of our Performance Solutions programme to our elite partners. With over 160 research publications, James is a Professor of Exercise Metabolism at Liverpool John Moores University and has extensive experience in leading Performance Support programmes to some of the world's leading athletes and sports teams.
[IMG: Dr. Marc Fell]
[IMG: Dr. Marc Fell]
[H5] DR. MARC FELL

[H6] SENIOR PERFORMANCE NUTRITIONIST

Marc is a Senior Performance Nutritionist at Science in Sport (SiS), where he plays a role in the Performance Solutions and Science programmes. As part of SiS’s elite partnerships, he is currently embedded with the Great Britain Cycling Team as a performance nutritionist and supports our additional performance solutions partners, including Tottenham Hotspur F.C. Previously, Marc served as an embedded performance nutritionist with the INEOS Grenadiers World Tour cycling team, also through SiS’s elite partnership network. His academic background includes PhD research conducted in collaboration with the former Team Sky cycling team. In addition to his work in elite cycling, Marc has held performance nutrition roles across Premier League Football and Olympic Track and Field.
[H2] EXTERNAL ADVISORY BOARD
[IMG: Professor Louise Burk]
[IMG: Professor Louise Burk]
[H5] PROFESSOR LOUISE BURKE

[H6] PROFESSORIAL FELLOW (CENTRE FOR HUMAN PERFORMANCE AND METABOLISM, AUSTRALIAN CATHOLIC UNIVERSITY)

Prof. Louise Burke is a sports dietitian with 40 years of experience in the education and counselling of elite athletes. She worked at the Australian Institute of Sport for thirty years, first as Head of Sports Nutrition and then as Chief of Nutrition Strategy. She was the team dietitian for the Australian Olympic Teams for the 1996-2012 Summer Olympic Games. Her publications include over 350 papers in peer-reviewed journals and book chapters, and the authorship or editorship of several textbooks on sports nutrition. She is an editor of the International Journal of Sport Nutrition and Exercise Metabolism. Louise was a founding member of the Executive of Sports Dietitians Australia and is a Director of the IOC Diploma in Sports Nutrition. 
She was awarded a Medal of the Order of Australia in 2009 for her contribution to sports nutrition. Louise was appointed as Chair in Sports Nutrition in the Mary MacKillop Institute of Health Research at Australian Catholic University in Melbourne in 2014 and took up this position in a full-time capacity in 2020.
[IMG: Dr Trent Stellingwerff]
[IMG: Dr Trent Stellingwerff]
[H5] DR TRENT STELLINGWERFF

[H6] DIRECTOR OF PERFORMANCE SOLUTION (CANADIAN SPORT INSTITUTE PACIFIC

Dr Trent Stellingwerff serves as Chief Performance Officer (CPO) at the Canadian Sport Institute Pacific (Victoria, Canada), joining CSI Pacific in 2011. In this role, he directs the health & performance staff and has oversight of CSI Pacific R&D and all special projects. He directs several different research projects across different sport performance discipline areas, with Master’s, Phd and Post-Doctorate students involved. He has also provided physiology expertise to Canada’s National Athletics (Track and Field), Rowing, Triathlon and Mountain bike teams. His primary sport and research focuses are in the field of physiology and nutrition interactions, as well as environmental (altitude and heat) expertise and more recently, into research on female health and performance. He co-chairs the Own the Podium Canadian National Sport Relative Energy Deficiency in Sport (REDs) working group. Prior to 2011, Trent was a Senior Scientist in Performance Nutrition for PowerBar at the Nestle Research Centre (Lausanne, Switzerland). Trent has more than 150 peer-reviewed scientific publications and authored 10 book chapters in the areas of exercise physiology, skeletal muscle metabolism, sports nutrition and performance. Trent has been an invited expert presenter and author for many international nutrition consensus statement meetings with the IOC (International Olympic Committee), FINA (Swimming), UCI (Cycling) and World Athletics, and is a member of the International Advisory Board for the IOC Diploma Program in Sports Nutrition and S&C programs. Over the years, Trent has attended and/or serviced athletes and sports over 4 Olympic/Paralympic Games, 4 Commonwealth Games and >15 World Championships across several sports.
[IMG: Charles Ashford]
[IMG: Charles Ashford]
[H5] CHARLES ASHFORD

[H6] ASSISTANT DIRECTOR OF TEAM WELLNESS AND PERFORMANCE NUTRITIONIST (HOUSTON TEXANS)

Charles Ashford is a Performance Nutritionist with over a decade of experience working with elite athletes. Charles currently serves as the Performance Nutritionist for the Houston Texans. Before the Texans, Charles worked as a Performance Nutritionist at Dallas Mavericks and previously had spent time working as a performance nutritionist in collegiate sports at the University of North Texas and Texas Tech University. He holds a master’s degree in sports nutrition and a bachelor’s in sports and exercise sciences. Charles has full practitioner registration on the Sport and Exercise Nutrition Register with the British Dietetic Association alongside additional credentialing in sports nutrition, exercise physiology, and strength and conditioning.
[IMG: Michael Naylor]
[IMG: Michael Naylor]
[H5] MICHAEL NAYLOR

[H6] LEAD PERFORMANCE NUTRITIONIST (CHELSEA F.C.)

Michael Naylor is a Performance Nutritionist who is currently the lead nutritionist of Chelsea F.C. Previously, Michael was the head of Nutrition for the UK Sports Institute, where he led a team of over 20 nutritionists supporting 25 of Team GB's Olympic and Paralympic sports. He was the Head of Nutrition for Team GB at the Rio 2016 Olympics. Additionally, Michael provided nutrition support to England Rugby for over eight years, working with both the Senior Men’s and Women’s teams. In football, Michael was the performance nutritionist at Southampton FC for six seasons and now works with the English Football Association, having been part of the support staff at the 2018 and 2023 World Cups as well as the 2020 and 2023 European Championships. In Formula 1, Michael has been the team consultant nutritionist for McLaren for the past two seasons. He also works at the Marylebone Health Group, providing support to clients with a range of performance and health requirements, including elite tennis players, golfers, and boxers. .
[IMG: Professor Javier Gonzalez]
[IMG: Professor Javier Gonzalez]
[H5] PROFESSOR JAVIER GONZALEZ

[H6] PROFESSOR OF NUTRITION AND METABOLISM (UNIVERSITY OF BATH)

Javier is Professor of Nutrition and Metabolism in the Centre for Nutrition, Exercise and Metabolism (University of Bath). His research is focussed on human fuel use. How we get fuel from our diet, burn fuels during exercise; and store fuels when they exceed our requirements. His research group employs a variety of methods to understand human fuel use, including indirect calorimetry, tissue biopsies and stable isotope (IV) infusion and ingestion. These methods across laboratory-based and free-living studies to study carbohydrate and fat metabolism.
[IMG: Professor Benjamin Wall]
[IMG: Professor Benjamin Wall]
[H5] PROFESSOR BENJAMIN WALL

[H6] PROFESSOR OF NUTRITIONAL PHYSIOLOGY (UNIVERSITY OF EXETER)

Professor Benjamin Wall is an expert in Muscle Physiology with a research portfolio comprising over 125 peer-reviewed publications. His work primarily explores how physical activity and nutrition influence skeletal muscle adaptation to both exercise and across the human lifespan. He earned a BSc in Sport and Exercise Science from the University of Birmingham and a PhD in Skeletal Muscle Metabolism from the University of Nottingham Medical School. Professor Wall currently holds the position of Professor of Nutritional Physiology at the University of Exeter. His research group investigates the role of dietary protein in enhancing muscular adaptations to exercise, both in the context of sports performance and healthy ageing. A key focus of their work is understanding the efficacy of different protein sources, including comparisons between animal- and plant-based options, to support muscle health and function.
[H2] PERFORMANCE NUTRITION

[H4] FUELLED BY SCIENCE
Discover More
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SUB-PAGE (https://scienceinsport.com/shop-sis/all-products/) Endurance Nutrition Products | Performance Nutrition | Science In Sport
Home Shop All Products
[H1] All Products
At Science in Sport, we’re committed to research, testing, and certification. By working with the elite athlete community, we create performance-driven products that meet your nutritional needs and support your training goals.
Our products are widely trusted across the globe, helping ambitious athletes from a wide range of disciplines to take their training to the next level. Through our world-leading and relentless research, we formulate products that will truly impact your performance. Read More Page You're currently reading page 1 Page 2 Page 3 Page 4 Page Next 4 Items per page: 15 25 50 100 View All Sort 48 Items Energy
Hydration
Recovery
Beta
Bottles Filter
[H3] Filter
[H5] Product Category
[H5] Type of Product
[H5] Flavour
[H5] Caffeine
[H5] Price
[IMG: GO Isotonic Energy Gels]
GO Isotonic Energy Gels The world's first isotonic energy gel From £10.50 £10.50 Member £9.45
[IMG: GO Energy + Electrolyte Gels]
GO Energy + Electrolyte Gels Formulated with key electrolytes From £13.50 £13.50 Member £11.99
[IMG: Single SiS Beta Fuel in Neutral flavour]
BETA Fuel Gels Optimised by a new 1:0.8 ratio of carbohydrates From £14.00 £14.00 Member £12.60
[IMG: REGO Rapid Recovery]
REGO Rapid Recovery Complete recovery product From £20.00 £20.00 Member £18.00
[IMG: REGO Whey Protein]
REGO Whey Protein A convenient way to increase your protein intake From £25.00 £25.00 Member £22.50
[H4] SUBSCRIBE FOR UP TO 25% OFF
[IMG: REGO Clear Recovery]
REGO Clear Recovery An everyday light and refreshing recovery drink From £25.00 £25.00 Member £22.50
[IMG: Science in Sport]
BETA Fuel + Electrolyte Gels Enhanced with Electrolytes From £14.99 £14.99 Member £13.49
[IMG: Beta Fuel + Nootropics Gels]
Beta Fuel + Nootropics Gels Physical and mental power output From £16.00 £16.00 Member £14.40
[IMG: 400g tub of SiS]
Creatine - 400g (133 servings) Increases physical performance £23.00 £23.00 Member £20.70
[IMG: HYDRO+]
HYDRO+ Electrolyte drink mix From £8.99 £8.99 Member £8.09
[IMG: Hydro Tablets]
Hydro Tablets Optimum hydration in a convenient format From £8.00 £8.00 Member £7.20
[IMG: Science in Sport]
Immune Tablets Low calorie rehydration drink with Vitamin C and Iron From £8.00 £8.00 Member £7.20
[IMG: Cycling Performance Pack]
Cycling Performance Pack From the first pedal stroke to the final push £39.99 £39.99
[IMG: Cycling Tempo Pack]
Cycling Tempo Pack Targeted energy for tempo gains £49.99 £49.99
[IMG: Cycling Endurance Pack]
Cycling Endurance Pack Perfect for those long rides that push your limits £59.99 £59.99
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SUB-PAGE (https://scienceinsport.com/beta/) Beta Fuel | Science in Sport | Science In Sport
[H1] BETA

The ultimate endurance sport fuel. Our dual-source carbohydrate range enhances power, increases energy use efficiency, and limits gut discomfort.View All
[H5] BETA FUEL GELS

Dual source energy for endurance athletes
[H5] BETA FUEL DRINKS

Delivering maximum energy quickly
[H5] BETA FUEL CHEWS

BETA Fuel innovation in a unique chew bar
[H5] BETA RECOVERY

Scientifically formulated for post endurance exercise
[H2] BETA FUEL ENERGY GELS
Delivers an optimised 40g of carbohydrate in a single, convenient fuelling solution with minimal risk of GI discomfort.Shop BETA Fuel Energy GelsCarbohydrates per gel
[H3] 40G

Energy source
[H3] Maltodextrin + Fructose

Best for
[H3] 120+ mins

Shop BETA Fuel Energy Gels
[H2] BETA Recovery
An advanced carbohydrate & protein blend, scientifically formulated to support endurance athletes who require a complete recovery solution.Shop BETA RecoveryCarbohydrates per serving
[H3] 60G Dual Source

Protein per serving
[H3] 30G

Best for
[H3] Complete Recovery

[H3]
Shop BETA Recovery
[H2] BETA Fuel 80 Drink Mix
Long been favoured by elite athletes, our BETA Fuel Dual Source Energy Drink powder has been optimised, making it a scientifically superior fuel.Shop BETA Fuel 80 Drink MixCarbohydrates per serving
[H3] 80G

Energy source
[H3] Maltodextrin + Fructose

Best for
[H3] 120+ mins

Shop BETA Fuel 80 Drink Mix
[H2] Beta Fuel Energy Chew
Delivers 46g of scientifically superior fuel in a convenient and tasty chew bar.Shop BETA Fuel Energy ChewsCarbohydrates per chew
[H3] 45G

Energy source
[H3] Maltodextrin + Fructose

Best for
[H3] 120+ mins

Shop BETA Fuel Energy Chews
[H6] The Science

[H3] PROVEN PERFORMANCE WITH SCIENCE
The science
[H6] Endurance Fuelling

[H3] Go further with more carbohydrates per hour

The BETA Fuel range is proven to be scientifically superior, providing an optimised 1:0.8 ratio of maltodextrin to fructose, so athletes are able to achieve a 120g per hour carbohydrate intake during prolonged endurance exercise.Read more
[H2] BETA FAQs
[H5] What is BETA Fuel?
As an endurance athlete (your events typically last more than two hours), you need to take in between 80-120g of carbohydrate per hour.
The BETA range has been scientifically formulated to deliver maximal dual-source energy from Maltodextrin+Fructose, in a proven combined ratio of 1:0.8, so you can hit your target carbohydrate intake, enhance your power output, increase carbohydrate usage efficiency, and limit gastrointestinal discomfort.
[H5] What's the difference between BETA Fuel and GO Energy?
The BETA Fuel Energy Gel delivers 40g of carbohydrate in a single serving (compared to 22g from the GO Isotonic Energy Gel) to help you hit the recommended intake of 120g per hour during endurance exercise.
We have optimised this 40g of carbohydrates in our BETA Fuel Energy Gel with 1:0.8 ratio (maltodextrin to fructose) that increases your body’s carbohydrate usage efficiency, which in turn enhances your power output and limits gastrointestinal distress.
[H5] Should I use a BETA Fuel Gel, Drink or Chew?
The BETA Fuel range is designed to enable a mix and match approach to your endurance fuelling strategy, to provide a mix of products to enable you to hit your required carbohydate (~120g) intake per hour for activity lasting more than 2hrs.
BETA Fuel Gels deliver 40g of carbohydrate in an easy to consume format, whilst the BETA Fuel 80 delivers 80g carbohydrate in a single, convenient isotonic fuelling solution.
The BETA Fuel Energy Chew delivers 46g when consumed in one go, or can be broken into individual chews, with each chew containing approximately 7 grams of carbohydrate.
[H5] What's the difference between BETA Recovery and REGO Rapid Recovery?
BETA Recovery is an advanced carbohydrate & protein blend, scientifically formulated to support endurance athletes who require a complete recovery solution to ensure they are fully recovered before their next session.
After a hard session, your muscles and liver are likely depleted in glycogen. Fructose promotes recovery of liver glycogen stores, whereas maltodextrin can be directly taken up the muscle to replenish muscle glycogen stores. Just like the BETA Energy products, BETA Recovery includes dual source carbohydrates (maltodextrin + fructose in a 1:1 ratio) to rapidly replenish both liver and muscle glycogen stores.
BETA Recovery includes 30g of whey protein (vs 20g Soy protein in REGO Rapid) which provides the amino acids needed to promote muscle repair and maintenance post-exercise.
[H5] Need more Beta Fuel information? Help Centre

[H2] Fuelling a 100km ride

[H5] Your nutrition will be make or break when it comes to surviving the miles in the saddle; don't let all your hard training go to waste with a poor nutritional strategy.
Read more
[H2] Fuelling the Giro d'Italia

[H5] In the 2024 Giro d’Italia, riders will cover a total of 3,400 kilometres and nearly 45,000 metres of elevation gain across the 21 stages, with most of that coming in the five mountain stages. Learn how the BETA Fuel range helps the INEOS Grenadiers fuel for this gruelling event.
Read more
[H4] Chewable energy when you need it

Learn more about one of our favourite products in the BETA Energy range. Read more
[H4] Cycling Nutrition for Long Rides

If you’re feeling inspired to get in the saddle, you might be wondering where to start with fuelling a 200km ride yourself, either in training or in an organised sportive. Let Dr Emily Jevons guide you through the strategy for endurance cycling.Read more
[H6] SiS ATHLETES

[H2] TRUSTED BY ATHLETES
[H1] “

[H5] I love the fact SiS has you covered from Informed Sport to a whole range of products perfect for an endurance athletes.
[H5] Tim Don

Triathlete
[H1] “

[H5] The BETA Fuel range is excellent as it contains high carbohydrates, which is great for your more endurance type workouts to keep you going for longer.
[H5] Samantha Harrison

British long-distance runner
6019 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
102Review mentions (all pages)
8External proof links (all pages)
PageReviewsProof links
/ (home) 24 2
/science/ 23 2
/shop-sis/all-products/ 33 2
/beta/ 22 2
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "url": "https://www.scienceinsport.com/",
        "logo": "https://www.scienceinsport.com/static/version1778047940/frontend/SIS/theme-frontend-sis-pnx/en_GB/images/logo.svg"
    },
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "url": "https://www.scienceinsport.com/",
        "name": "SiS (Science in Sport) Limited",
        "potentialAction": [
            {
                "@type": "SearchAction",
                "target": "https://www.scienceinsport.com/catalogsearch/result/?q={search_term_string}",
                "query-input": "required name=search_term_string"
            }
        ]
    }
]
/science/
{
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
        {
            "@type": "ListItem",
            "position": 1,
            "item": {
                "@id": "https://www.scienceinsport.com/",
                "name": "Home"
            }
        }
    ]
}
/shop-sis/all-products/
{
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
        {
            "@type": "ListItem",
            "position": 1,
            "item": {
                "@id": "https://www.scienceinsport.com/",
                "name": "Home"
            }
        },
        {
            "@type": "ListItem",
            "position": 2,
            "item": {
                "@id": "https://www.scienceinsport.com/shop-sis",
                "name": "Shop"
            }
        }
    ]
}
/beta/ — no schema detected (entity gap)

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Unclear / Mixed / Unclassifiable Industry
58.8 Avg BS

Based on 2381 businesses audited.

BS Detector

Unclear / Mixed / Unclassifiable Industry BS: Science in Sport (SiS) Limited (scienceinsport.com)

https://scienceinsport.com 📍 Industry: Unclear / Mixed / Unclassifiable Industry
23 BS / 100

SiS is a rare example of a brand that actually uses the science it claims to be named after. The site’s content is dense with metabolic technicalities and academic credentials that effectively neutralize the generic marketing power words. It is a high-substance, low-BS platform that prioritizes technical specifications over marketing fluff.

Info Density Power-words vs. Substance ratio.
8
27% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
1
5% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
9
45% BS
Commodity Fingerprint Detection of industry clichés/templates.
4
27% BS
Identity & Authority Expert verifiability & Schema depth.
1
7% BS

Integrate third-party review widgets to provide external verification for the listed review counts. Convert the 170+ Publications claim into a searchable bibliography or direct links to the peer-reviewed papers mentioned. Add Person schema for all members of the External Advisory Board to link their profiles to their official university and research footprints. Clarify the 105 Olympic Medals claim by listing the specific athletes or teams supported to maximize transparency.

The website perfectly aligns with the Endurance Sports Nutrition category. The content is heavily focused on physiological performance, metabolic ratios, and sports-specific fuelling protocols that confirm its specialized positioning.

“The score of 23 is driven primarily by the high information density and academic authority. It was slightly penalized in the Trust and Proof pillar due to a lack of outbound links to independent review platforms and in the Commodity Fingerprint pillar for occasional use of industry clichés like world-leading. Overall, the site demonstrates a high level of substance.”

Verified Analysis Date: June 19, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result