Training Example: Tapi Carpets & Floors – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Unclear / Mixed / Unclassifiable Industry
Generic Claims: trusted by leading companies, proven track record, the best in the industry, results that speak for themselves…
Red Flags: no verifiable business identity or registration, claims expertise in unrelated fields simultaneously, stock photography throughout, no physical address or contact phone number…
Semantic Drift Patterns: homepage makes grand claims but sub-pages are thin on detail, positioning suggests specialist but services are generic, hero section is ambitious but content does not support it, multiple service areas with no depth in any single one…
Proof Expectations: named clients or customers with verifiable identity, specific results with numbers, dates, and context, verifiable team credentials and professional backgrounds, third-party reviews on independent platforms…

Tapi Carpets & Floors

(https://tapi.co.uk) 📸 Data Snapshot: June 19, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Tapi Carpets & Floors | The flooring people you can TRUST (https://tapi.co.uk)
Title

Tapi Carpets & Floors | The flooring people you can TRUST

Meta

Discover quality carpets, vinyl, LVT and engineered wood flooring at Tapi. Free samples, home visits and expert advice. 220+ stores nationwide.

H1 The flooring people you can TRUST
H2 Menu
H2 Carpets
H2 Vinyl Flooring
H2 Laminate Flooring
H2 Luxury Vinyl Tiles
H2 Engineered Wood Flooring
H2 Ideas Hub
H2 Why is Tapi right for YOU?
H2 Find your nearest carpet and flooring store
H3 Browse by…
H3 Up to 4 years Interest Free Credit
H3 How to choose your carpet colour
H3 PictureIT
H3 Carpet Buying Guide
H3 Types of carpet material
H3 Best flooring for pets
H3 Carpet Cost Guide
H3 New Blue Lookbook
H3 Carpet of the Year 2026
H3 PictureIT
H3 Do you need underlay for vinyl flooring?
H3 Vinyl bathroom ideas
H3 Vinyl buying guide
H3 Is vinyl waterproof?
H3 Vinyl cost guide
H3 Heavy use vinyl
H3 What is laminate?
H3 Laminate Floor Buying Guide
H3 Spotlight: Quick-Step
H3 PictureIT
H3 How much does laminate cost?
H3 Laminate vs LVT
H3 What is Quick-Step laminate?
H3 Spotlight: Karndean
H3 Is LVT waterproof?
H3 What is luxury vinyl?
H3 What is Karndean flooring?
H3 LVT Cost Guide
H3 LVT vs Laminate
H3 Heavy use LVT
H3 Oiled vs Lacquered Engineered Wood
H3 What is engineered wood?
H3 Engineered wood buying guide
H3 How to budget for new flooring
H3 Engineered wood vs laminate
H3 Spotlight: Heartwood
H3 More Lookbooks
H3 More Flooring Ideas
H3 Style Inspiration
H3 More Room Guides
H3 More DIY Tips
H3 More Care Guides
H3 Carpets
H3 Vinyl
H3 Laminate
H3 Luxury Vinyl
H3 Engineered Wood
H3 50% OFF
H3 Browse by flooring type
H4 Tapi Carpets & Floors Reviews
H4 FAQs
H4 What did you come here to do today?
H4 Personal assistance
H5 Do you fit flooring?
H5 Do you move furniture out of the room before fitting new flooring?
H5 I’ve measured my flooring myself or have the measurements available, do I still need a Home Visit?
H5 Do you offer additional fitting services?
H5 What is the Delivery & Care package?
H5 What is subfloor preparation?
H5 Where can I get a quote for fitting carpet, laminate, or vinyl flooring?
H5 Do I need expansion gaps?
H5 How much does fitting cost?
H5 Will you uplift and remove my old flooring?
H5 I have a fitting confirmation but no time slot, what should I do?
H5 Do you offer door trimming?
H5 Do I have to purchase the Delivery and Care package?
H5 What is the 5-Year Fitting Guarantee?
H5 Can I install flooring myself?
H5 Book a home visit
H5 Book a store appointment
H5 Chat with our expert advisors
NAV_HEADING_REPEATED_BODY_FOOTER Shop Carpets Online – Up to 50% Off | Free Samples | Tapi (https://tapi.co.uk/carpet/)
Title

Shop Carpets Online – Up to 50% Off | Free Samples | Tapi

Meta

Shop our collection of all carpets online with Tapi Carpets & Floors with 50% off selected lines. Order today with our flexible finance options.

H1 Carpets
H2 Menu
H2 Carpets
H2 Vinyl Flooring
H2 Laminate Flooring
H2 Luxury Vinyl Tiles
H2 Engineered Wood Flooring
H2 Ideas Hub
H2 Eclipse
H2 Barcelona
H2 Santa Fe
H2 Romeo
H2 Motto
H2 Maxim
H2 Carpetright Fortune
H2 Firefly
H2 Morocco
H2 Carpetright Boston
H2 Senna
H2 Adara
H2 Basket
H2 Find your nearest carpet and flooring store
H3 Browse by…
H3 Up to 4 years Interest Free Credit
H3 How to choose your carpet colour
H3 PictureIT
H3 Carpet Buying Guide
H3 Types of carpet material
H3 Best flooring for pets
H3 Carpet Cost Guide
H3 New Blue Lookbook
H3 Carpet of the Year 2026
H3 PictureIT
H3 Do you need underlay for vinyl flooring?
H3 Vinyl bathroom ideas
H3 Vinyl buying guide
H3 Is vinyl waterproof?
H3 Vinyl cost guide
H3 Heavy use vinyl
H3 What is laminate?
H3 Laminate Floor Buying Guide
H3 Spotlight: Quick-Step
H3 PictureIT
H3 How much does laminate cost?
H3 Laminate vs LVT
H3 What is Quick-Step laminate?
H3 Spotlight: Karndean
H3 Is LVT waterproof?
H3 What is luxury vinyl?
H3 What is Karndean flooring?
H3 LVT Cost Guide
H3 LVT vs Laminate
H3 Heavy use LVT
H3 Oiled vs Lacquered Engineered Wood
H3 What is engineered wood?
H3 Engineered wood buying guide
H3 How to budget for new flooring
H3 Engineered wood vs laminate
H3 Spotlight: Heartwood
H3 More Lookbooks
H3 More Flooring Ideas
H3 Style Inspiration
H3 More Room Guides
H3 More DIY Tips
H3 More Care Guides
H3 Filter Carpets by
H5 How can I best care for my carpets?
H5 I’ve spilled something on my new Tapi carpet, what should I do?
H5 Do you fit carpets?
H5 How much does it cost to carpet a room?
H5 How do I clean my carpet?
H5 How to get stains out of carpet?
H5 How to lay carpet?
H5 How do I measure carpet for stairs and landing?
NAV_HEADING_REPEATED_BODY_FOOTER Engineered Wood Flooring | Free Wood Floor Samples UK | Tapi (https://tapi.co.uk/engineered-wood/)
Title

Engineered Wood Flooring | Free Wood Floor Samples UK | Tapi

Meta

Find the perfect engineered wood flooring for your design ideas with Tapi. Choose from our huge collection of shades, styles, and sizes to suit your needs.

H1 Engineered Wood Flooring
H2 Menu
H2 Carpets
H2 Vinyl Flooring
H2 Laminate Flooring
H2 Luxury Vinyl Tiles
H2 Engineered Wood Flooring
H2 Ideas Hub
H2 Landscape Aspect – Almanzo Brushed & Lacquered
H2 Landscape Panorama – Zelco Brushed & Oiled
H2 Landscape Vista Amur Lacquered
H2 Landscape Prospect Alder Lacquered
H2 John Lewis Wildwood Herringbone Buckthorn Oak Brushed, Oiled
H2 Heartwood Oak Brandy Brushed & Matt Lacquered
H2 John Lewis Wildwood Plank Straw Oak Brushed, UV Lacquered
H2 Landscape Vista Brushed Armagnac
H2 Heartwood Oak Herringbone Brandy Brushed and Matt Lacquered
H2 Sierra – Hazel Brushed & UV Oiled
H2 Melia – Nutmeg Brushed Stain & Matt Lacquered
H2 Massey – Walnut Matt Lacquered
H2 Basket
H2 Engineered Wood Flooring FAQs
H2 Find your nearest carpet and flooring store
H3 Browse by…
H3 Up to 4 years Interest Free Credit
H3 How to choose your carpet colour
H3 PictureIT
H3 Carpet Buying Guide
H3 Types of carpet material
H3 Best flooring for pets
H3 Carpet Cost Guide
H3 New Blue Lookbook
H3 Carpet of the Year 2026
H3 PictureIT
H3 Do you need underlay for vinyl flooring?
H3 Vinyl bathroom ideas
H3 Vinyl buying guide
H3 Is vinyl waterproof?
H3 Vinyl cost guide
H3 Heavy use vinyl
H3 What is laminate?
H3 Laminate Floor Buying Guide
H3 Spotlight: Quick-Step
H3 PictureIT
H3 How much does laminate cost?
H3 Laminate vs LVT
H3 What is Quick-Step laminate?
H3 Spotlight: Karndean
H3 Is LVT waterproof?
H3 What is luxury vinyl?
H3 What is Karndean flooring?
H3 LVT Cost Guide
H3 LVT vs Laminate
H3 Heavy use LVT
H3 Oiled vs Lacquered Engineered Wood
H3 What is engineered wood?
H3 Engineered wood buying guide
H3 How to budget for new flooring
H3 Engineered wood vs laminate
H3 Spotlight: Heartwood
H3 More Lookbooks
H3 More Flooring Ideas
H3 Style Inspiration
H3 More Room Guides
H3 More DIY Tips
H3 More Care Guides
H3 Filter Engineered Wood Flooring by
H3 What is engineered wood flooring?
H3 What are the advantages of engineered wood flooring?
H3 Where to buy engineered wood flooring
H3 Is engineered wood better than laminate?
NAV_HEADING_REPEATED_BODY_FOOTER LVT Flooring | Buy Luxury Vinyl Tiles Online UK | Tapi (https://tapi.co.uk/luxury-vinyl-tiles/)
Title

LVT Flooring | Buy Luxury Vinyl Tiles Online UK | Tapi

Meta

Find your dream LVT flooring with Tapi! Discover our varied collection, with a wide range of styles, shades, and sizes to suit all your LVT flooring needs.

H1 LVT Flooring
H2 Menu
H2 Carpets
H2 Vinyl Flooring
H2 Laminate Flooring
H2 Luxury Vinyl Tiles
H2 Engineered Wood Flooring
H2 Ideas Hub
H2 Finesse – Parquet Marni Dryback
H2 Montilla Planks – Rosa
H2 Montilla Planks – Aldway
H2 Orla – Arcana Dryback
H2 Fiji Herringbone Rewa
H2 Fiji Herringbone Levuka
H2 Kiri – Crisp Oak Dryback
H2 Peri – Honi
H2 Orla – Nebraska Dryback
H2 Karndean Van Gogh Plank Warm Brushed Oak
H2 Fiji Herringbone Lapita
H2 Fiji Herringbone Masi
H2 Basket
H2 LVT Flooring FAQs
H2 Find your nearest carpet and flooring store
H3 Browse by…
H3 Up to 4 years Interest Free Credit
H3 How to choose your carpet colour
H3 PictureIT
H3 Carpet Buying Guide
H3 Types of carpet material
H3 Best flooring for pets
H3 Carpet Cost Guide
H3 New Blue Lookbook
H3 Carpet of the Year 2026
H3 PictureIT
H3 Do you need underlay for vinyl flooring?
H3 Vinyl bathroom ideas
H3 Vinyl buying guide
H3 Is vinyl waterproof?
H3 Vinyl cost guide
H3 Heavy use vinyl
H3 What is laminate?
H3 Laminate Floor Buying Guide
H3 Spotlight: Quick-Step
H3 PictureIT
H3 How much does laminate cost?
H3 Laminate vs LVT
H3 What is Quick-Step laminate?
H3 Spotlight: Karndean
H3 Is LVT waterproof?
H3 What is luxury vinyl?
H3 What is Karndean flooring?
H3 LVT Cost Guide
H3 LVT vs Laminate
H3 Heavy use LVT
H3 Oiled vs Lacquered Engineered Wood
H3 What is engineered wood?
H3 Engineered wood buying guide
H3 How to budget for new flooring
H3 Engineered wood vs laminate
H3 Spotlight: Heartwood
H3 More Lookbooks
H3 More Flooring Ideas
H3 Style Inspiration
H3 More Room Guides
H3 More DIY Tips
H3 More Care Guides
H3 Filter LVT Flooring by
H3 What is luxury vinyl flooring?
H3 How should I clean my new LVT flooring?
H3 Are luxury vinyl tiles waterproof?
H3 How do I lay LVT flooring?
H3 Can LVT be fitted over existing wooden or laminate flooring?
H3 Do I need underlay for LVT?
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://tapi.co.uk) Tapi Carpets & Floors | The flooring people you can TRUST
[H4] FAQs

[H5] Do you fit flooring?

We can absolutely help to arrange fitting for your new Tapi flooring. Professional independent fitters are able to fit a variety of flooring such as carpet, luxury vinyl tiles, laminate, vinyl flooring, engineered wood, underlay and accessories, anywhere in your home. Whether you want carpet on your stairs or laminate in your living room, they can do it all! Fitting is an additional service that's paid directly to the fitter on the day of installation. Take a look at our fitting guide for more information, or please feel free to ask a member of Team Tapi in-store and they'll answer any questions you may have regarding our fitting service.

We also offer a 5-year fitting guarantee on all flooring installed by a recommended fitter.

[H5] Do you move furniture out of the room before fitting new flooring?

Yes! If you need the fitters to move furniture out of your room(s) before fitting new flooring, that can be arranged! In general, it’s best to get as much furniture out of the room as possible. If you've purchased the Delivery & Care Package, then the fitters will remove a reasonable amount of empty furniture from the room. If the furniture that needs to be removed is heavy or large and requires more than one person to lift it, please inform us when you're placing your order so we can make the fitters aware. In some circumstances, we may be able to offer a ‘room clearance’ service; if you require this, please ask in-store for more information on what this service entails. Please note, the fitters are unable to move electrical or plumbed in items.

[H5] I’ve measured my flooring myself or have the measurements available, do I still need a Home Visit?

We can provide a quotation and order your flooring without a Home Visit if you have your own measurements available. In some circumstances, such as for stairs and landings, we may prefer to send our skilled estimators out to view your home to ensure the future installation is carried out smoothly. Where your choice of flooring is changing to a different type e.g. from carpet to laminate, we would again suggest you book a Home Visit. But if you feel this is unnecessary, we can proceed with the sizes we have been provided.

[H5] Do you offer additional fitting services?

From uplifting and removing your old flooring, to preparing your new subfloor with screed or ply board, the fitters can carry out a range of additional services if required. If you arrange to have your home measured before ordering, we can highlight any additional services you may need and discuss the options available. Many of the independent fitters we use will trim doors, but not all of them do, so please mention this to us if you need this service.

We can arrange to uplift and dispose of your old flooring before laying your new flooring; however, this is an additional service which is added onto the fitting charge. We always advise customers to uplift their own flooring as it can become quite a messy job if you’ve had your flooring down for a long time!

[H5] What is the Delivery & Care package?

We keep our prices low by being transparent and not building hidden costs into the overall price of your flooring. That’s why, if you would like us to arrange delivery and fitting for you, you will need to purchase our Delivery & Care Package for £39.99.

The Tapi Delivery & Care Package includes:
- Preparing, packaging and delivering your new flooring.
- Removing a reasonable amount of empty furniture (for larger items, please clarify in store so we can prepare the team) and replacing them afterwards.
- A complimentary tidy-up to ensure you can enjoy your new flooring right away!
- Removing any offcuts leftover from the installation. The fitters will do this on the day of fitting; they’ll return these back to the store and we'll dispose of them for you. If you want to keep these, please make the fitter aware.
- 8 weeks of storage from the point of order.

Choosing our Delivery & Care package qualifies you for the 5-year fitting guarantee, which covers your flooring for 5 years from the invoice date.

[H5] What is subfloor preparation?

Subfloor preparation means making sure the subfloor that your new flooring will be fitted on top of is in good condition. The professional independent fitters we use offer a huge choice of services to help prepare your bare flooring to ensure a perfect finish. The Tapi estimators and home consultants will be able to point out any potential concerns that may need to be addressed prior to fitting as well as providing a quotation for the services if they have access to confirm the condition of your subfloor. We will not be able to ascertain if your subfloor requires extra preparatory work if your existing flooring is in situ at the time of the inspection. Read our useful guide to find out how to tell if your subfloor needs replacing.

[H5] Where can I get a quote for fitting carpet, laminate, or vinyl flooring?

A member of Team Tapi will provide you with a quote for fitting your new flooring when discussing your flooring purchase, whether that's in store or during a home visit. We're unable to provide a quote for fitting flooring not purchased from Tapi, and we don't fit or supply artificial grass.

[H5] Do I need expansion gaps?

Expansion gaps are needed for any wood-based flooring such as laminate and engineered wood. This is to give the flooring space to expand and contract during temperature changes in the room. Have a look at our laminate expansion gap guide to find out more.

[H5] How much does fitting cost?

Fitting costs have a number of varying factors such as the type of flooring, the location in which it will be fitted, and the size of the flooring being fitted. Here are the fitting costs:

Carpet - £5.50 sqm
Vinyl - £6.75 sqm
Laminate - £15 sqm
Click LVT - £15 sqm
Dryback LVT - £17.50 sqm
Engineered Wood - £26 sqm

(This also includes a small fee for arranging the fitting with independent fitters. Minimum fitting costs also apply and rates are slightly higher inside the M25)

It's best to get in contact with us directly to discuss your fitting quote either by emailing us at [email protected] or just popping into your local store! Our fitting information page has more details.

[H5] Will you uplift and remove my old flooring?

Once you’ve placed an order with us, we can arrange for a professional independent fitter to take up your old flooring and remove it for you, too. There will be a charge for this uplift and removal service, payable to the fitter on the day of the fitting. The cost for uplifting and removing your old carpet and underlay varies, depending on how much old flooring needs to be removed and how easy it is to remove. We only offer this extra service to customers who’ve ordered new carpet or flooring with us.

[H5] I have a fitting confirmation but no time slot, what should I do?

Don't worry! You'll receive an email the day before reminding you of your fitting date, and on the day of fitting, you'll receive a call from the fitter letting you know when they'll arrive. If you have any questions about your upcoming fitting, please contact your local Tapi store.

[H5] Do you offer door trimming?

Many of the independent fitters we use offer door trimming as an additional service if it's needed, although they are unable to perform this task on fire doors for safety reasons. If you’re worried your new carpet might not fit with your current doors, please let a member of staff in-store know so we can advise you accordingly.

[H5] Do I have to purchase the Delivery and Care package?

Not at all! We want to offer you the flexibility of choosing who installs your new flooring. We recommend letting us arrange fitting with a professional independent fitter, but if you plan to fit the carpet yourself or make your own arrangements, there's no need to purchase the Delivery & Care package. If you decide not to go for our Delivery & Care package, then you'll need to arrange for collection of your flooring or pay a delivery fee (from £25).

[H5] What is the 5-Year Fitting Guarantee?

The 5-year fitting guarantee is available when your flooring is purchased from Tapi together with appropriate underlay and accessories, and when your fitting service is arranged by us with a recommended fitter, and any recommended subfloor work has been completed prior to installation. The flooring must stay in the original location and cannot be moved or tampered with and should be maintained according to our recommendations as per the Tapi Care Guide. Please keep your receipt for proof of purchase. Read more about our 5-year fitting guarantee here.

[H5] Can I install flooring myself?

We'd always recommend professional fitting but you're more than welcome to fit your new flooring yourself! Find your flooring type and follow our handy installation guides:

How to fit carpet
How to lay laminate
How to lay luxury vinyl tiles
How to lay click LVT
How to install vinyl
How to lay engineered wood

See more FAQs
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SUB-PAGE (https://tapi.co.uk/carpet/) Shop Carpets Online – Up to 50% Off | Free Samples | Tapi
[H3]
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Carpets by

[H1] Carpets

At Tapi, carpets are our thing. Whether you love woven or twisted, Saxony or striped, you name it, we do it! Read more
We believe that when you buy carpet – especially a quality carpet from Tapi – it transforms your house into a home. Whether it’s wall-to-wall or just the hall, there’s nothing more comforting than to come home to a wonderful carpet.

As well as luxurious texture, carpets provide sound and warmth insulation. So any room in your house can become stylish and warm, including your hallway, Keep it classy with our collection of stair runners that can easily match with other flooring around your home.

Find carpets you adore below, we stock an extensive collection of styles, colours, and designs. You can use our handy carpet calculator to help you figure out exactly how much carpet you need for different rooms around your house – not only does it give you a total price, but you can check out different carpets that you love to compare. Read less

Bedroom

Stairs

Lounge

Stair Runners

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[IMG: Eclipse]

[H2]
Eclipse

£25.99 m2

COTY

11 colours

[IMG: Eclipse]

[IMG: Eclipse]

[IMG: Eclipse]

[IMG: Eclipse]

[IMG: Eclipse]

[IMG: Eclipse]

[IMG: Eclipse]

[IMG: Eclipse]

[IMG: Eclipse]

[IMG: Eclipse]

[IMG: Eclipse]

Order free samples

[IMG: Barcelona - Brand]

[H2]
Barcelona

£65.99 m2

or

£32.99 m2
Offer*

* Get 50% off if you buy underlay. T&Cs apply.

50% Off If You Buy Underlay
50% off if you purchase the appropriate quantity of Tapi carpet underlay with your carpet. Minimum spend £250 after discounts are applied. Excludes fitting costs and Delivery & Care package. Minimum deposit £125. Not valid in conjunction with any other offer, voucher, previous quotes or Price Promise price matches.

18 colours

[IMG: Barcelona]

[IMG: Barcelona]

[IMG: Barcelona]

[IMG: Barcelona]

[IMG: Barcelona]

[IMG: Barcelona]

[IMG: Barcelona]

[IMG: Barcelona]

[IMG: Barcelona]

[IMG: Barcelona]

[IMG: Barcelona]

[IMG: Barcelona]

[IMG: Barcelona]

[IMG: Barcelona]

[IMG: Barcelona]

[IMG: Barcelona]

[IMG: Barcelona]

[IMG: Barcelona]

Order free samples

[IMG: Santa Fe - Brand]

[H2]
Santa Fe

£65.99 m2

or

£32.99 m2
Offer*

* Get 50% off if you buy underlay. T&Cs apply.

50% Off If You Buy Underlay
50% off if you purchase the appropriate quantity of Tapi carpet underlay with your carpet. Minimum spend £250 after discounts are applied. Excludes fitting costs and Delivery & Care package. Minimum deposit £125. Not valid in conjunction with any other offer, voucher, previous quotes or Price Promise price matches.

20 colours

[IMG: Santa Fe]

[IMG: Santa Fe]

[IMG: Santa Fe]

[IMG: Santa Fe]

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[IMG: Santa Fe]

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[IMG: Santa Fe]

[IMG: Santa Fe]

[IMG: Santa Fe]

[IMG: Santa Fe]

[IMG: Santa Fe]

[IMG: Santa Fe]

[IMG: Santa Fe]

Order free samples

[IMG: Romeo - Brand]

[H2]
Romeo

£44.99 m2
£89.99 m2

50% Off

14 colours

[IMG: Romeo]

[IMG: Romeo]

[IMG: Romeo]

[IMG: Romeo]

[IMG: Romeo]

[IMG: Romeo]

[IMG: Romeo]

[IMG: Romeo]

[IMG: Romeo]

[IMG: Romeo]

[IMG: Romeo]

[IMG: Romeo]

[IMG: Romeo]

[IMG: Romeo]

Order free samples

[IMG: Motto - Riverstone]

[H2]
Motto

£34.99 m2

14 colours

[IMG: Motto]

[IMG: Motto]

[IMG: Motto]

[IMG: Motto]

[IMG: Motto]

[IMG: Motto]

[IMG: Motto]

[IMG: Motto]

[IMG: Motto]

[IMG: Motto]

[IMG: Motto]

[IMG: Motto]

[IMG: Motto]

[IMG: Motto]

Order free samples

[IMG: Maxim - Dolphin]

[H2]
Maxim

£32.99 m2

14 colours

[IMG: Maxim]

[IMG: Maxim]

[IMG: Maxim]

[IMG: Maxim]

[IMG: Maxim]

[IMG: Maxim]

[IMG: Maxim]

[IMG: Maxim]

[IMG: Maxim]

[IMG: Maxim]

[IMG: Maxim]

[IMG: Maxim]

[IMG: Maxim]

[IMG: Maxim]

Order free samples

[IMG: Fortune]

[H2]
Carpetright Fortune

£18.99 m2

12 colours

[IMG: Carpetright Fortune]

[IMG: Carpetright Fortune]

[IMG: Carpetright Fortune]

[IMG: Carpetright Fortune]

[IMG: Carpetright Fortune]

[IMG: Carpetright Fortune]

[IMG: Carpetright Fortune]

[IMG: Carpetright Fortune]

[IMG: Carpetright Fortune]

[IMG: Carpetright Fortune]

[IMG: Carpetright Fortune]

[IMG: Carpetright Fortune]

Order free samples

[IMG: Firefly]

[H2]
Firefly

£39.99 m2

or

£19.99 m2
Offer*

* Get 50% off if you buy underlay. T&Cs apply.

50% Off If You Buy Underlay
50% off if you purchase the appropriate quantity of Tapi carpet underlay with your carpet. Minimum spend £250 after discounts are applied. Excludes fitting costs and Delivery & Care package. Minimum deposit £125. Not valid in conjunction with any other offer, voucher, previous quotes or Price Promise price matches.

18 colours

[IMG: Firefly]

[IMG: Firefly]

[IMG: Firefly]

[IMG: Firefly]

[IMG: Firefly]

[IMG: Firefly]

[IMG: Firefly]

[IMG: Firefly]

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[IMG: Firefly]

[IMG: Firefly]

[IMG: Firefly]

[IMG: Firefly]

[IMG: Firefly]

[IMG: Firefly]

[IMG: Firefly]

Order free samples

[IMG: Country Living Morocco in Safi]

[H2]
Morocco

£34.99 m2

20 colours

[IMG: Morocco]

[IMG: Morocco]

[IMG: Morocco]

[IMG: Morocco]

[IMG: Morocco]

[IMG: Morocco]

[IMG: Morocco]

[IMG: Morocco]

[IMG: Morocco]

[IMG: Morocco]

[IMG: Morocco]

[IMG: Morocco]

[IMG: Morocco]

[IMG: Morocco]

[IMG: Morocco]

[IMG: Morocco]

[IMG: Morocco]

[IMG: Morocco]

[IMG: Morocco]

[IMG: Morocco]

Order free samples

[IMG: Boston]

[H2]
Carpetright Boston

£22.99 m2

14 colours

[IMG: Carpetright Boston]

[IMG: Carpetright Boston]

[IMG: Carpetright Boston]

[IMG: Carpetright Boston]

[IMG: Carpetright Boston]

[IMG: Carpetright Boston]

[IMG: Carpetright Boston]

[IMG: Carpetright Boston]

[IMG: Carpetright Boston]

[IMG: Carpetright Boston]

[IMG: Carpetright Boston]

[IMG: Carpetright Boston]

[IMG: Carpetright Boston]

[IMG: Carpetright Boston]

Order free samples

[IMG: Senna]

[H2]
Senna

£55.99 m2

or

£27.99 m2
Offer*

* Get 50% off if you buy underlay. T&Cs apply.

50% Off If You Buy Underlay
50% off if you purchase the appropriate quantity of Tapi carpet underlay with your carpet. Minimum spend £250 after discounts are applied. Excludes fitting costs and Delivery & Care package. Minimum deposit £125. Not valid in conjunction with any other offer, voucher, previous quotes or Price Promise price matches.

12 colours

[IMG: Senna]

[IMG: Senna]

[IMG: Senna]

[IMG: Senna]

[IMG: Senna]

[IMG: Senna]

[IMG: Senna]

[IMG: Senna]

[IMG: Senna]

[IMG: Senna]

[IMG: Senna]

[IMG: Senna]

Order free samples

[IMG: Adara]

[H2]
Adara

£26.99 m2

12 colours

[IMG: Adara]

[IMG: Adara]

[IMG: Adara]

[IMG: Adara]

[IMG: Adara]

[IMG: Adara]

[IMG: Adara]

[IMG: Adara]

[IMG: Adara]

[IMG: Adara]

[IMG: Adara]

[IMG: Adara]

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[H2]

Bedroom Carpet

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Carpets Shops Near Me

Grey Carpet

Carpet Underlay

We’re glad you asked! It’s a common misconception that carpets will always look the same as the day they were fitted, however, this isn’t quite true. Fret not! At Tapi, we aim to provide useful advice that can help improve the appearance of your carpet and its longevity, so you can enjoy that soft luxurious feel for longer.

We’ve outlined lots of useful advice you can take advantage of in order to care for your carpet. This can be found in our carpet care guide.

Oh no! It’s always a panic-inducing moment when you see that glass of red wine tip over in slow motion onto your plush cream carpet, but the quicker you act, the less chance there is of it staining. You should have received a Tapi floor care guide by email when you placed your order, but you can also find out more in our carpet care guide, as well as our top tips on removing stains from your carpet.

Yes! Fitting carpet or any other type of flooring purchased from Tapi is an additional service we can arrange with professional independent fitters if you need us to. The carpet fitting service costs £5.50 per m2 - just let us know if you want fitting included in your quote. We can also arrange to uplift and remove your old carpet at the same time for an additional fee. If you decide you just want to order carpet from us and use your own carpet fitter or lay the carpet yourself, that's absolutely fine.

We're frequently asked how much it costs to carpet a room, and the answer is that it depends on lots of different things: the type of carpet, the size of the room(s), how many rooms, the type of underlay, the location it will be fitted, and which accessories you choose, among many other things.

To give you an idea, our cheapest carpets start from £4.99 per m2 and our charge for fitting carpet is £5.30 per m2, so it costs less than £240 to carpet a small 3x4 metre room (including underlay, door bars, and grippers). We can also uplift and remove your old flooring for an additional cost, and this is something we can arrange for you when you place your order. Our flooring experts will be able to talk you through the costs of fitting a new carpet when you visit us in-store or book a home visit, but there's also a handy flooring cost calculator on all of our carpet product pages to give you an estimate of how much your floor will cost (excluding fitting).

How you clean your carpet will depend on what type of carpet you have – while some carpets will only need a regular vacuum, other carpets may need more care to ensure they keep their shape and colour, especially in busy rooms or rooms with a plenty of sunlight. You can find out more about how to look after different types of carpet in our carpet care guide.

Different types of stains will require different methods of cleaning – for example, red wine needs to be blotted multiple times with different solutions before it can be dried and brushed, whereas small burn marks can sometimes be dealt with right away by snipping the ends of your carpet fibres. Whatever the stain, we’ve got the answer in our carpet stain remover guide.

We’d always recommend leaving this to our professionals – we have a team of trusted fitting partners who can do the job for you. However, if you’re confident, you can follow our guide to fitting carpet, and we can even help you with how to fit a stair runner too.

There are a few simple steps you can follow in our guide on how to measure your stairs, hallway and landing – we’ll take you through each step so you can get accurate measurements for finding the area of your room. You can use these measurements in our carpet calculator to find an estimated price of how much your favourite Tapi carpet could cost you for your stairs or landing.
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SUB-PAGE (https://tapi.co.uk/engineered-wood/) Engineered Wood Flooring | Free Wood Floor Samples UK | Tapi
[H3]
Filter
Engineered Wood Flooring by

[H1] Engineered Wood Flooring

If you're looking for a sturdy flooring solution that exudes warmth, character and style then allow us to introduce you to our engineered wood flooring collection. Read more
Engineered wood flooring is perfect for giving any room a warm, natural look, without the intensive maintenance or high cost of solid wood options. Made by layering high-quality plywood and topping with a real wood veneer, engineered wood is a durable, long-lasting and more affordable alternative to solid wood floors.

Since the boards used in engineered wood aren’t as prone to shrinking and warping as solid flooring, it’s easy to install yourself. The stability of engineered flooring makes it suitable for pretty much any room in the house, and you can easily make beautiful patterns such as herringbone engineered wood flooring. Cook in style with an engineered kitchen wooden floor, or opt for light hardwood floors to give your room a bright finish.

Whether you prefer the classic look of planks or the luxury feel of parquet floors, we’ve got wooden flooring to suit any taste. Choose from a range of shades and finishes, letting you customise your home to your heart’s content. No matter what you’re looking for from your wooden hard flooring, let our floorologists help you find the perfect fit for your home!

Not quite sure whether engineered wood flooring is for you? Check out our engineered wood flooring buying guide. Read less

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[IMG: Landscape Aspect - Almanzo Brushed & Lacquered]

[H2]
Landscape Aspect - Almanzo Brushed & Lacquered

£54.99 m2

[IMG: Landscape Panorama - Zelco Brushed & Oiled]

[H2]
Landscape Panorama - Zelco Brushed & Oiled

£49.99 m2

[IMG: Landscape Vista Amur Lacquered]

[H2]
Landscape Vista Amur Lacquered

£49.99 m2

[IMG: Landscape Prospect Alder Lacquered]

[H2]
Landscape Prospect Alder Lacquered

£69.99 m2

[IMG: Wildwood Buckthorn Herringbone]

[H2]
John Lewis Wildwood Herringbone Buckthorn Oak Brushed, Oiled

£79.99 m2

[IMG: Heartwood Oak Brandy Brushed & Matt Lacquered]

[H2]
Heartwood Oak Brandy Brushed & Matt Lacquered

£74.99 m2

[IMG: Wildwood Straw Oak - Plank]

[H2]
John Lewis Wildwood Plank Straw Oak Brushed, UV Lacquered

£79.99 m2

[IMG: Landscape Vista Brushed Armagnac]

[H2]
Landscape Vista Brushed Armagnac

£49.99 m2

[IMG: Heartwood Oak Herringbone Brandy Brushed and Matt Lacquered]

[H2]
Heartwood Oak Herringbone Brandy Brushed and Matt Lacquered

£74.99 m2

[IMG: Sierra - Hazel Brushed & UV Oiled - Top]

[H2]
Sierra - Hazel Brushed & UV Oiled

£94.99 m2

[IMG: Melia Nutmeg Brushed Stain & Matt Lacquered Top]

[H2]
Melia - Nutmeg Brushed Stain & Matt Lacquered

£74.99 m2

[IMG: Massey Walnut Matt Lacquered Top]

[H2]
Massey - Walnut Matt Lacquered

£114.99 m2

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[H2] Engineered Wood Flooring FAQs

[H3] What is engineered wood flooring?

Engineered wood is a popular choice of wooden flooring, made of a high-quality plywood core and topped with a thin layer of hardwood. This separates it from other flooring options, such as laminate, which only uses an image layer to recreate the appearance of wood.

The top layer of engineered wood flooring gives it an authentic finish that feels almost identical to real hardwood floors, while its plywood core provides stability and durability.

[H3] What are the advantages of engineered wood flooring?

While other types of wooden flooring have their own advantages, engineered wood floors offer a wide range of benefits that make them popular with homeowners worldwide. They can be refinished two or three times if needed, are less susceptible to warping and swelling in humid environments, and are more budget-friendly than other wooden flooring options. Plus, they are typically sold in much wider planks than other wooden floors, which many designers and homeowners prefer aesthetically.

[H3] Where to buy engineered wood flooring

Tapi is your one-stop shop for all your wooden flooring needs! With our huge collection of engineered wood, it’s easy to find the perfect match for your interior design ideas at a great price. Take a look at our options online, or visit your nearest store to get up close and personal with our engineered flooring or talk to our expert floorologists for advice and guidance.

[H3] Is engineered wood better than laminate?

Engineered wood flooring and laminate both have their own strengths and weaknesses. For example, engineered wood provides a more realistic look and feel, while laminate is more cost-effective. You can read our full guide on how engineered wood flooring and laminate flooring differ for more information.
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SUB-PAGE (https://tapi.co.uk/luxury-vinyl-tiles/) LVT Flooring | Buy Luxury Vinyl Tiles Online UK | Tapi
[H3]
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[H1] LVT Flooring

Looking for elegant flooring that can withstand years of foot traffic? Our luxury vinyl tile, or LVT, flooring collection has exactly what you need. Read more
With a wide range of designs, it’s easy to find the luxury vinyl flooring of your dreams.

LVT uses a realistic image layer that can replicate the appearance of other materials, making it a cost-effective alternative to real wood or stone flooring. It’s easy to install, extra durable, and a versatile choice for almost any room. There’s a reason we call it a ‘wonder floor’!

Built from layers of durable vinyl and topped with a protective wear layer that prevents damage, LVT offers the perfect balance of style and stability. Whether you’re keeping things subtle and neutral with grey LVT or going for a more natural look, we’ve got the floor you need to bring your design ideas to life.

Find your ideal LVT design in our collection today, or book a free home visit to talk to one of our experts! Read less

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[IMG: Finesse - Parquet Marni Dryback]

[H2]
Finesse - Parquet Marni Dryback

£49.99 m2

[IMG: Tapi Montilla luxury tile in rosa]

[H2]
Montilla Planks - Rosa

£42.99 m2

[IMG: Tapi Montilla plank in Aldway brown]

[H2]
Montilla Planks - Aldway

£42.99 m2

[IMG: Orla - Arcana Dryback swatch image]

[H2]
Orla - Arcana Dryback

£34.99 m2

[IMG: Fiji Herringbone Rewa]

[H2]
Fiji Herringbone Rewa

£38.99

[IMG: Fiji Herringbone Levuka]

[H2]
Fiji Herringbone Levuka

£38.99

[IMG: Kiri Crisp Oak - Brand]

[H2]
Kiri - Crisp Oak Dryback

£38.99 m2

[IMG: Peri]

[H2]
Peri - Honi

£22.99 m2

[IMG: Orla - Nebraska Dryback swatch image]

[H2]
Orla - Nebraska Dryback

£34.99 m2

[IMG: Van Gogh Plank Warm Brushed Oak]

[H2]
Karndean Van Gogh Plank Warm Brushed Oak

£49.99 m2

[IMG: Fiji Herringbone Lapita]

[H2]
Fiji Herringbone Lapita

£38.99

[IMG: Fiji Herringbone Masi]

[H2]
Fiji Herringbone Masi

£38.99

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[H2]

Bathroom LVT Flooring

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Vinyl Flooring

[H2] LVT Flooring FAQs

[H3] What is luxury vinyl flooring?

Luxury vinyl tiles, or LVT, is a type of flooring that’s designed to replicate the look of other materials. Each tile is made of layered vinyl, topped with a scratch-resistant and stain-resistant wear layer for added durability. Some designs also feature a built-in underlay for easy installation.

You can learn more with our ‘What is LVT flooring?’ guide!

[H3] How should I clean my new LVT flooring?

To clean LVT flooring, sweep or vacuum loose debris, then use a damp mop and a pH-neutral vinyl cleaner to remove any stubborn marks or stains. Avoid using too much water, as moisture can damage LVT if it gets into the tiny gaps between tiles. Steam cleaners and hard-bristled brushes can also cause damage; if you’re unsure, our luxury vinyl tile care guide has everything you need to clean your LVT flooring like a pro.

[H3] Are luxury vinyl tiles waterproof?

LVT flooring is technically waterproof, but the seals between tiles aren’t 100% watertight, meaning moisture can seep through the surface and cause damage. Because of this, LVT can resist spills and splashes in the short term, but it’s best to avoid prolonged exposure to lots of water.

[H3] How do I lay LVT flooring?

The process of installing LVT can vary depending on the style of planks you choose. Glue-down LVT, for example, requires an adhesive to stick directly to your subfloor, while click LVT is designed to snap into place. Our LVT installation guide can help you lay your tiles perfectly.

[H3] Can LVT be fitted over existing wooden or laminate flooring?

Unfortunately not - real wood moves and breathes, so fitting LVT on top of a wooden floor can stop the air from getting to it and cause many issues. If you've got a wooden parquet floor, this will have to come up before a new floor can go down. You also can't lay LVT on top of laminate, as laminate is a wood-based floating floor that needs room to expand and contract in different temperatures.

[H3] Do I need underlay for LVT?

Luxury vinyl doesn't require traditional underlay, and all our current ranges of click LVT have underlay already built in, making installation a breeze! With dryback LVT, you can either use HT adhesive or our LVT flexible self-adhesive 'underlay' - a sticky sheet that can be trimmed to size that's so quick and easy to install. Our flexi underlay is also compatible with click LVT.
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🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
44Review mentions (all pages)
8External proof links (all pages)
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        "description": "This warm-toned light brown oak flooring combined with the extra-long planks works wonders in a large, open plan living space, by making the room feel much cosier.Bring the beauty and character of real wood into your home with our Landscape engineered wood flooring. Made from sustainably sourced oak, Landscape captures the warmth and unique charm of a wooden floor for unbelievable value. What we love most about Landscape is that every single plank is completely different to the next, featuring v",
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        "description": "Discover Wildwood - engineered wood infused with authentic rustic charm that grows richer over time. Wildwood Herringbone Buckthorn Oak 14mm engineered wood is a dark brown oak with a brushed and oiled finish. The Wildwood collection features two flooring styles - fixed length and herringbone planks - in a selection of beautiful rich wood tones and natural finishes for a unique and timeless look. Wildwood can be fitted in every room, including the stairs, and complementary solid wood accessories",
        "brand": "Tapi",
        "sku": "jl_wildwood_herringbone_buckthorn_oak_brushed_oil",
        "offers": {
            "@type": "Offer",
            "url": "https://www.tapi.co.uk/engineered-wood/wildwood-herringbone-buckthorn-oak-brushed-and-oiled",
            "priceCurrency": "GBP",
            "price": "79.99",
            "availability": "InStock"
        },
        "_truncated": true,
        "_original_size": 21588
    },
    "_items_truncated": true
}
/luxury-vinyl-tiles/
{
    "0": {
        "@context": "http://schema.org/",
        "@type": "Product",
        "name": "Finesse - Parquet Marni Dryback",
        "image": "https://www.tapi.co.uk/images_products/L_2915_9400a56299861c6eba35404d0bddcffb.jpg",
        "description": "Create design led flooring with our sophisticated and elegant Finesse luxury vinyl collection. Available in straight, chevron, and parquet plank designs, it comes in a range of gorgeous wood effects like this medium golden oak finish. You can then choose which plank design and shade combination works best for your room. Parquet planks are shorter so they’re great for creating that classic zig zag pattern, and each plank is incredibly detailed to mimic the texture of a real wood floor. But ",
        "brand": "Tapi",
        "sku": "finesse_parquet_marni",
        "offers": {
            "@type": "Offer",
            "url": "https://www.tapi.co.uk/luxury-vinyl-tiles/finesse-parquet-marni-dryback",
            "priceCurrency": "GBP",
            "price": "49.99",
            "availability": "InStock"
        },
        "_truncated": true,
        "_original_size": 15000
    },
    "1": {
        "@context": "http://schema.org/",
        "@type": "Product",
        "name": "Montilla Planks - Rosa",
        "image": "https://www.tapi.co.uk/images_products/L_2229_13c6f1b78d9ae16be51ee3c123473f47.jpg",
        "description": "Creating a hassle-free authentic wooden floor is no trouble thanks to our Montilla Rosa luxury vinyl flooring. The warm honey-coloured tones, together with the incredibly detailed textured surface, create the closest look and feel to actual wood. However, it’s got all the hidden superpowers of LVT that we know and love: durability, resistance, and strength. There’s an extra tough wear layer to keep it free from scratches and it can easily withstand the tests of a busy modern home. In",
        "brand": "Tapi",
        "sku": "montilla_rosa",
        "offers": {
            "@type": "Offer",
            "url": "https://www.tapi.co.uk/luxury-vinyl-tiles/montilla-rosa",
            "priceCurrency": "GBP",
            "price": "42.99",
            "availability": "InStock"
        },
        "_truncated": true,
        "_original_size": 15000
    },
    "2": {
        "@context": "http://schema.org/",
        "@type": "Product",
        "name": "Montilla Planks - Aldway",
        "image": "https://www.tapi.co.uk/images_products/L_2220_f4113e4385b8a37b128a728503f3bde7.jpg",
        "description": "Creating a hassle-free authentic wooden floor is no trouble thanks to our Montilla Aldway luxury vinyl flooring. The dark oak tones, together with the incredibly detailed textured surface, create the closest look and feel to actual wood. However, it’s got all the hidden superpowers of LVT that we know and love: durability, resistance, and strength. There’s an extra tough wear layer to keep it free from scratches and it can easily withstand the tests of a busy modern home. In fact, it",
        "brand": "Tapi",
        "sku": "montilla_aldway",
        "offers": {
            "@type": "Offer",
            "url": "https://www.tapi.co.uk/luxury-vinyl-tiles/montilla-aldway",
            "priceCurrency": "GBP",
            "price": "42.99",
            "availability": "InStock"
        },
        "_truncated": true,
        "_original_size": 15000
    },
    "3": {
        "@context": "http://schema.org/",
        "@type": "Product",
        "name": "Orla - Arcana Dryback",
        "image": "https://www.tapi.co.uk/images_products/L_2954_f59a8d27d35415541e9810e4d161b6df.jpg",
        "description": "Our Orla dryback luxury vinyl flooring collection is a clever way to infuse your space with the natural warmth of real wood or stone - without the upkeep! It's textured to feel like genuine wood and comes in a selection of gorgeous tones including this smoky medium brown oak effect plank. Orla has all the perks you’d expect from luxury vinyl flooring – easy maintenance, water resistance, and a tough 0.3mm wear layer for added durability. This means it can be fitted thro",
        "brand": "Tapi",
        "sku": "orla_arcana_db",
        "offers": {
            "@type": "Offer",
            "url": "https://www.tapi.co.uk/luxury-vinyl-tiles/orla-arcana-dryback",
            "priceCurrency": "GBP",
            "price": "34.99",
            "availability": "InStock"
        },
        "_truncated": true,
        "_original_size": 15000
    },
    "4": {
        "@context": "http://schema.org/",
        "@type": "Product",
        "name": "Fiji Herringbone Rewa",
        "image": "https://www.tapi.co.uk/images_products/L_3314_75ca2699a25579166d56afc9b5bab0e8.jpg",
        "description": "Meet Fiji - luxury vinyl flooring that blends natural style with everyday durability. Fiji Herringbone Rewa is a cool dark griege oak-effect herringbone luxury vinyl plank that adds grandeur to any room. Its realistic textured surface brings the look and feel of real wood into your home, while the highly water-resistant design makes it a practical choice for kitchens, bathrooms and busy living spaces. Built for heavy use, the durable 0.3mm wear layer helps protect against scratches and scuffs, k",
        "brand": "Tapi",
        "sku": "fiji_herringbone_rewa",
        "offers": {
            "@type": "Offer",
            "url": "https://www.tapi.co.uk/luxury-vinyl-tiles/fiji-herringbone-rewa",
            "priceCurrency": "GBP",
            "price": "38.99",
            "availability": "InStock"
        },
        "_truncated": true,
        "_original_size": 15000
    },
    "_items_truncated": true
}

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Unclear / Mixed / Unclassifiable Industry
58.8 Avg BS

Based on 2382 businesses audited.

BS Detector

Unclear / Mixed / Unclassifiable Industry BS: Tapi Carpets & Floors (tapi.co.uk)

https://tapi.co.uk 📍 Industry: Unclear / Mixed / Unclassifiable Industry
19 BS / 100

Tapi Carpets is a masterclass in low-BS retail communication. It trades the ‘innovative global leader’ template for hard numbers, transparent fitting fees, and 220 plus points of physical presence. The distance between what they claim and what they prove is negligible.

Info Density Power-words vs. Substance ratio.
5
17% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
1
5% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
6
30% BS
Commodity Fingerprint Detection of industry clichés/templates.
5
33% BS
Identity & Authority Expert verifiability & Schema depth.
2
13% BS

Integrate third-party review platform verification links directly into the review counter to eliminate trust theatre flags. Add Person schema for the leadership team to fill the identity gap left by the ‘Team Tapi’ moniker. Explicitly name the awarding body for ‘Carpet of the Year 2026’ to strengthen the primary product claim.

The website is a perfect match for the retail flooring industry. The content focuses exclusively on carpets, vinyl, LVT, and engineered wood, backed by 220 plus physical store locations and specific inventory details.

“The score of 19 is driven primarily by the high technical substance and price transparency found in the FAQ and product pages. Minor penalties were only applied for the lack of verified review paths and the absence of named human authorities. This is a high-substance, low-fluff digital footprint.”

Verified Analysis Date: June 19, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result
Brand AI Reputation