Industry Context — Common BS Fingerprints in Wellness, Therapy & Mental Health
Flo Health
(https://flo.health) 📸 Data Snapshot: May 26, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
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HOMEPAGE Period tracker, ovulation tracker, pregnancy app | Flo (https://flo.health)
Period tracker, ovulation tracker, pregnancy app | Flo
Track your periods, ovulation, and pregnancy with the Flo app. Log your cycle symptoms so you can understand your body better.
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Period tracking with Flo | Discover your cycle (https://flo.health/product-tour/tracking-cycle/)
Period tracking with Flo | Discover your cycle
Understand your cycle, predict your period, and plan for premenstrual symptoms. Know your body better with Flo’s period-tracking app.
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Ovulation tracker | Getting pregnant Flo app (https://flo.health/product-tour/ovulation-tracker/)
Ovulation tracker | Getting pregnant Flo app
The #1 period and ovulation tracker worldwide. Track your ovulation and understand your fertile window with precise ovulation predictions and personalized health insights.
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Pregnancy app | Track your pregnancy week-by-week with Flo (https://flo.health/product-tour/pregnancy-app/)
Pregnancy app | Track your pregnancy week-by-week with Flo
The all-in-one pregnancy and period tracker. Track your pregnancy and your baby’s growth. Know what to expect week-by-week based on expert insights
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://flo.health) Period tracker, ovulation tracker, pregnancy app | Flo
Over 7 million 5-star ratings1 [H1] We’re Flo, the world’s #1 women’s health app2 Over 420 million people³ around the world use the Flo app to track their periods, ovulation, pregnancy, and perimenopause. [IMG: Download on the Apple Store] [IMG: Get it on Google Play] [IMG: Image] [IMG: Background image] [H2] What can you do with the Flo app? [IMG: Screenshot of Flo app showing the cycle tracker main screen] [IMG: Screenshot of Flo app home screen in getting pregnant mode] [IMG: Screenshot of Flo app home screen in pregnancy mode] [IMG: Screenshot of Flo app showing the insights screen] [IMG: Screenshot of the Flo app] [H3] Track your cycle and symptoms Figure out what's normal for you with our period and cycle tracker. Spot patterns in your symptoms and know when your period is likely to start so you’re always prepared. [H3] Understand your fertility better Get daily conception tips from our experts and learn how to read your body’s fertility signals with Flo's ovulation tracker — so you can maximize your chances of a positive pregnancy test every cycle. [H3] Follow your pregnancy week by week See how your body and baby are changing with our pregnancy tracker. Know when your baby will hit important milestones. Plus, figure out what you need to do when with our weekly checklist. [H3] Share Flo with your partner … and share the load. We’ll teach them everything they need to know about your body (and how to better support you) so you don’t have to. Learn more about sharing Flo with your partner. [H3] Feel supported through Perimenopause Feel confident about your body’s changes and find clarity on perimenopause symptoms with support to help you feel good, every step of the way. [IMG: Screenshot of Flo app showing the cycle tracker main screen] [H3] Track your cycle and symptoms Figure out what's normal for you with our period and cycle tracker. Spot patterns in your symptoms and know when your period is likely to start so you’re always prepared. [IMG: Screenshot of Flo app home screen in getting pregnant mode] [H3] Understand your fertility better Get daily conception tips from our experts and learn how to read your body’s fertility signals with Flo's ovulation tracker — so you can maximize your chances of a positive pregnancy test every cycle. [IMG: Screenshot of Flo app home screen in pregnancy mode] [H3] Follow your pregnancy week by week See how your body and baby are changing with our pregnancy tracker. Know when your baby will hit important milestones. Plus, figure out what you need to do when with our weekly checklist. [IMG: Screenshot of Flo app showing the insights screen] [H3] Share Flo with your partner … and share the load. We’ll teach them everything they need to know about your body (and how to better support you) so you don’t have to. Learn more about sharing Flo with your partner. [IMG: Screenshot of the Flo app] [H3] Feel supported through Perimenopause Feel confident about your body’s changes and find clarity on perimenopause symptoms with support to help you feel good, every step of the way. [H2] Why choose Flo? [IMG: Predictions you can plan<br>around] [H3] Predictions you can planaround Why our users love the Flo App [IMG: Personal data that stays<br>private to you] [H3] Personal data that staysprivate to you Your privacy FAQs answered [IMG: Powered by doctors,<br> trusted by millions] [H3] Powered by doctors, trusted by millions Meet our medical team [H2] What our users say about Flo Flo's team of 100+ doctors, scientists and medical experts review all medical studies and information we share; no wonder 77 million women choose Flo every month “[Flo is the] Best period app I’ve ever used. Over the years I’ve tried out many period tracking apps but this has got to be the best one I’ve ever used.” [IMG: Author slide 1] Flo user App store review “As I was having problems conceiving I was prompted to use an ovulation monitor. By logging the info into Flo, I was able to get a better idea about my specific cycle. Now I'm pregnant!” [IMG: Author slide 2] Kristen DuVal App Store review “As someone with PCOS and irregular periods, this app has been a lifesaver in assisting me with tracking my fertility!” [IMG: Author slide 3] Flo user App store review “This is the best ovulation tracker app I've ever known. If you don’t know when you ovulate, Flo will do that for you.” [IMG: Author slide 4] U****A “Flo is like a friend with emotional and physical support. I love the interactive content of the app and feel the app really understands me and what I’m going through.” [IMG: Author slide 5] Laura Whelan App Store review “Wow! [This is the] Best app for pregnancy ladies. Very informative. I have never used any paid app before. But it's worth it.” [IMG: Author slide 6] M****A “Amazing app ❤️ It’s more than a period tracker. It helps with information about your health, usually provided by health professionals.” [IMG: Author slide 7] Flo user App store review Over 7 million 5-star ratings 1 4.8/5 4.7/5 [IMG: qr code] Use your phone’s camera to scan and download the Flo app.Available on iOS and Android devices. Download the Flo app now [IMG: CTA Banner Image] [H2] Access for all, not just the privileged Through our Pass It On Project, we're extending free, medically-credible health information to 1 billion women in underserved communities worldwide—because where you live shouldn't determine what you know about your own body. Learn more about the Pass It On Project [H3] Questions about your body, answered by experts LH surge: What is it, and why is it important if you’re TTC? May 02, 2025 A guide to AMH and its role in reproductive health May 02, 2025 Spotting during ovulation: Is it normal? A doctor weighs in May 02, 2025 Read our medically-verified health articles [H3] References AppFollow, April 2024, iOSSensor Tower, August 2023, by downloadsTotal app downloadsSurvey of 500 US obstetricians and gynecologists, DRG, 2021Monthly active users as of May ’24
SUB-PAGE (https://flo.health/product-tour/tracking-cycle/) Period tracking with Flo | Discover your cycle
Flo app: Tracking Your Period [H1] Your cycle is so much more than your period It can affect everything — from your mood to your energy levels and sex drive. The good news is that understanding the connection between your cycle and your life is more straightforward than you might think. [IMG: Download on the Apple Store] [IMG: Get it on Google Play] [IMG: Image] [IMG: Background image] Tell Flo about yourself and log how you’re feeling. Our clever tech will help predict where you are in your cycle (and what you might expect now and in the future) so you can understand your body even better.No wonder 420 million women and people who have periods trust Flo². of users say Flo accurately predicts period start³ of users say Flo helps improve how they manage menstrual symptoms⁴ “It gives you insights into why you feel the way you do. It may sound silly but I didn’t realize how much of my mood and behavior is determined by my cycle. It feels validating and has given me a new connection to my body.” [IMG: Flo user] Flo user App Store review Join 77 million others using Flo monthly5 Try Flo today [H2] Get accurate period predictions Know when your period’s likely to arrive this cycle and in the future with our clever AI, so you’re always one step ahead. [IMG: image] Live more in sync with your cycleCravings before your period starts? Bloating around ovulation? Track 70+ symptoms and events, learn what they might mean (and how to manage them better), and know how you might feel tomorrow — or even next cycle. [IMG: image] Find expert content you can trustFrom your first period to your last, know what to expect at every life stage with hundreds of articles, videos, and courses cocreated with our team of 120+ doctors and health experts. [IMG: image] Share all this (+ more) with your partnerGet the support you need from your partner during your cycle with expert insights and proactive tips sent straight to their very own Flo app. We’ll help them understand why you might be feeling a certain way and how they can help. [IMG: image] Remember: Your body, your dataWe offer end-to-end encryption, secure access, and the ability to delete anything you’ve logged at any time. You can also access the app without sharing personally identifiable information, such as your name or email address, thanks to our award-winning anonymous mode. [IMG: image] Switch to Flo for Getting Pregnant or Flo for PregnancyIf you decide you want to get pregnant, you can switch to our Trying to Conceive mode for your personalized journey to parenthood. Plus, you can track your pregnancy with Flo too. [IMG: cta image] Try Flo today, for free [IMG: Slide image] [IMG: Slide image] [IMG: Slide image] [IMG: Slide image] [H3] Understand what’s normal for you No two women’s cycles are the same. Our personalized insights put you in control of your health. You’ll get a handy report at the end of every cycle so you can spot patterns and figure out what’s normal for you. Plus, our virtual Health Assistant is on hand to help you make sense of everything from discharge to irregular cycles. [H3] Check your symptoms Endometriosis and polycystic ovary syndrome affect one in 10 of us, but getting a diagnosis can take years. Flo’s Symptom Checker* helps you understand common symptoms of these conditions — and gives you the information you need to get answers from your doctor. *Not available in the UK or Europe [H3] Chat all things health Premenstrual syndrome survival tips, menstruation FAQs, and sex stories — you’ll find all of these discussions and more in our supportive Secret Chats community. [H3] Supercharge your sex life It’s totally normal to want sex more (or less!) at certain times in your cycle. Flo can help you learn more about your sex drive so you feel more connected to your body. Plus, we’ve got the answers to all of your sex and pleasure questions at every age. [IMG: Slide image] [H3] Understand what’s normal for you No two women’s cycles are the same. Our personalized insights put you in control of your health. You’ll get a handy report at the end of every cycle so you can spot patterns and figure out what’s normal for you. Plus, our virtual Health Assistant is on hand to help you make sense of everything from discharge to irregular cycles. [IMG: Slide image] [H3] Check your symptoms Endometriosis and polycystic ovary syndrome affect one in 10 of us, but getting a diagnosis can take years. Flo’s Symptom Checker* helps you understand common symptoms of these conditions — and gives you the information you need to get answers from your doctor. *Not available in the UK or Europe [IMG: Slide image] [H3] Chat all things health Premenstrual syndrome survival tips, menstruation FAQs, and sex stories — you’ll find all of these discussions and more in our supportive Secret Chats community. [IMG: Slide image] [H3] Supercharge your sex life It’s totally normal to want sex more (or less!) at certain times in your cycle. Flo can help you learn more about your sex drive so you feel more connected to your body. Plus, we’ve got the answers to all of your sex and pleasure questions at every age. “Best period app I’ve ever used. Over the years, I’ve tried out many period-tracking apps, but this has got to be the best one I’ve ever used.” [IMG: Flo user] Flo user App Store review Join 77 million others using Flo monthly5 Try Flo today [H2] Flo for Tracking Your Period in the media [IMG: Icon for quote - 1] “Flo is the period tracker app I’ve been using since 2016. The app shows you graphs related to your menstrual cycle. I’m also able to log PMDD [premenstrual dysphoric disorder] flare-ups, which helps me keep track of frequent mental and physical symptoms that I’m experiencing.”Healthline’s You’re Not Alone mental health series [IMG: Icon for quote - 2] “Best for: First-timers, after simple easy-to-use period apps.”Marie Claire’s best period tracking apps [IMG: Icon for quote - 3] “Best app to track your menstrual cycle. Having used the free version of Flo, I was unsure how much benefit there’d be to the premium version. But, after leaning into the new features, I’d recommend it to anyone wanting to feel more clued up about their cycle. My favourite feature is the diary function, which offers in-depth insights on irregular cycles.” Natasha, Fashion Editor atCosmopolitan UK [H2] Frequently asked questions [H3] Is Flo free? You can sign up for a basic Flo account for free — and use it for as long as you like. Basic features, such as our cycle tracker with period and ovulation predictions, are free to access. Our help center has more info on what’s included in a free Flo subscription. [H3] What do I get with Flo Premium for Tracking Your Cycle? With a Flo Premium subscription for Tracking Your Cycle, you can:Get accurate cycle predictions so you know when your period is likely to startUnderstand what’s normal for you by tracking 70+ symptoms and eventsLearn how your symptoms might affect you and how to manage them betterSee if your symptoms match those commonly associated with PCOS or endometriosis with a five-minute self-assessment that you can then share with your doctorGet personalized daily insights from your first period to your last, cocreated with Flo’s team of 120+ doctors and expertsGet answers to the most popular female health questions through expert-backed virtual Health Assistant chatsShare the app with your partner so they can support you betterSwitch to Flo for Getting Pregnant, then track your baby’s growth with Flo for PregnancySupport free access to Flo Premium in countries where access to reliable health information is limited*Not available in the UK or EU/EEA [H3] Can I use FSA/HSA funds to buy Flo Premium? Yes, you can. Flo is now officially FSA/HSA eligible, in accordance with the SIGIS Eligible Product List. To use your FSA/HSA funds to buy Flo Premium,* simply choose your Flo subscription and pay for it as normal via the web, App Store, or Google Play. Then send your receipt to your FSA/HSA provider to get reimbursed. Learn more in our Help Center.*FSA/HSA plan eligibility rules vary. Check with your provider. Not valid for Flo for Family subscriptions. [H3] Can I share Flo with my partner? Yes, you can. Our help center has step-by-step instructions that show you how to share your premium Flo subscription with your partner. [H3] How to add birth control in the Flo app Whether you take oral contraceptives (aka the pill), have an IUD or implant fitted, or use the injection, patch, or ring, you can easily add your birth control in the Flo app. Our help center has a step-by-step guide. You can also set up reminders to take your pill each day. [H2] Know your body.Own your health. Try Flo today “Never in my life left an app review but had to for Flo. It's so personalized, after a couple months use it started accurately predicting my moods, physical symptoms, energy levels & everything you can think of.” [IMG: Flo user] Flo user App Store review [H3] References 1. Survey of 500 US obstetricians and gynecologists, DRG (2021)2. Total app downloads3. 2,000 people surveyed in 20214. 2,500 people surveyed in 20225. Monthly active users, as of May 2024 Download Flo today [IMG: Download on the Apple Store] [IMG: Get it on Google Play]
SUB-PAGE (https://flo.health/product-tour/ovulation-tracker/) Ovulation tracker | Getting pregnant Flo app
Flo app: Getting Pregnant [H1] Track your ovulation with Flo Trying to conceive? Flo’s ovulation tracker is trusted by more than 35 million women. Track your cycle, understand your most fertile days, and get expert-backed daily conception tips when you join the #1 period and ovulation tracker worldwide2 [IMG: Download on the Apple Store] [IMG: Get it on Google Play] [IMG: Image] [IMG: Background image] In the Flo app for Getting Pregnant ovulation tracker, you’ll find a supportive space to chat with others who are trying, health insights to get you and your partner ready for conception, and sex tips to keep things fun. Plus, there’s plenty of expert info to help you decode everything — from early signs of pregnancy to reasons why it could be taking a little longer than planned. say Flo helped them on their journey to conceive² say they use Flo to track their fertile window² “Best period tracker ever, with the help of this tracker, I am pregnant.” [IMG: A.A] A.A Flo for Getting Pregnant user Join 77 million others using Flo monthly4 Try Flo today [H2] Flo App for Getting Pregnant: Key features [IMG: image] Ace conception sexFrom knowing how often to try — and when — to keeping things fun, we’ve got your conception sex questions covered. [IMG: image] Share the mental load with your partnerTrying to conceive takes two — that’s why we created Flo for Partners. We’ll explain everything they need to know, including how your cycle works, to support you better. [IMG: image] Get tips from the expertsDiet, sleep, and managing stress are so important right now — get personalized daily insights cocreated with our team of 120+ doctors and health experts to help you and your partner take better care of yourselves. You can even set up daily prenatal vitamin reminders. [IMG: cta image] Try Flo today, for free [IMG: Slide image] [IMG: Slide image] [IMG: Slide image] [IMG: Slide image] [H3] Understand when you're ovulating Timing is everything when you’re trying to conceive. Log your cycle symptoms in our easy-to-use ovulation tracker. We’ll then teach you how to read your body’s fertility signs so you can figure out when you’re most likely to get pregnant. [H3] Chat with others who are trying Surprising early pregnancy signs, coping with the two-week wait, and navigating relationship stresses while you’re trying to conceive (TTC) — you’ll find all of these discussions and more in our supportive Secret Chats community. [H3] Understand your body better Getting pregnant isn’t always as easy as your sex education class made it out to be. When you log your cycle events (such as symptoms and period length), Flo creates a ready-made Health Report that you can then share with your doctor. [H3] Switch to Flo for Pregnancy Once you’re pregnant, you can switch to tracking your pregnancy and get helpful tips about your body and your baby’s development each week. [IMG: Slide image] [H3] Understand when you're ovulating Timing is everything when you’re trying to conceive. Log your cycle symptoms in our easy-to-use ovulation tracker. We’ll then teach you how to read your body’s fertility signs so you can figure out when you’re most likely to get pregnant. [IMG: Slide image] [H3] Chat with others who are trying Surprising early pregnancy signs, coping with the two-week wait, and navigating relationship stresses while you’re trying to conceive (TTC) — you’ll find all of these discussions and more in our supportive Secret Chats community. [IMG: Slide image] [H3] Understand your body better Getting pregnant isn’t always as easy as your sex education class made it out to be. When you log your cycle events (such as symptoms and period length), Flo creates a ready-made Health Report that you can then share with your doctor. [IMG: Slide image] [H3] Switch to Flo for Pregnancy Once you’re pregnant, you can switch to tracking your pregnancy and get helpful tips about your body and your baby’s development each week. “My husband and I have been trying to conceive in the last few years. The app shows your predicted periods and ovulation, and helps keep track of any symptoms you may have. I’ve learned so much about my body. I’m so pleased to say that we’re now expecting.” [IMG: Flo user] Flo user App Store review Join 77 million others using Flo monthly4 Try Flo today [H2] Flo for Getting Pregnant in the media [IMG: Glamour logo] “Today, more than 140 million women have fertility-focused their smartphones, with the Flo app predicting your cycle (it intuitively calibrates patterns in response to the symptoms you tell it) and demystifying when you’re at your most fertile.”Glamour's best fertility trackers [IMG: Parade logo] “Flo is really helpful at all stages, including pregnancy and throughout your fertility journey. Leading up to getting pregnant, you can use Flo’s insights to track the unique timeline of your period; the app will also let you know your most fertile days.”Parade’s best pregnancy apps, 2023 [IMG: Shape logo] “Boasting more than 800,000 reviews in the App Store... the [Flo] app records your period and cycle length, then uses that data to predict your ovulation day and fertile window, as well as compute your chance of getting pregnant each day.”Shape’s best ovulation tracker app to use through pregnancy [H2] Frequently asked questions [H3] Is Flo's ovulation tracker free? You can sign up for a basic Flo account for free — and use it for as long as you like. Basic features, such as our cycle tracker with period and ovulation predictions, are free to access. Our help center has more info on what’s included in a free Flo subscription. [H3] What do I get with Flo Premium for Getting Pregnant? With a Flo Premium subscription for Getting Pregnant, you can:Get tips for the days you’re more likely to conceive so you can maximize your chancesLearn how to keep conception sex funUnderstand your body better with symptom insights and a helpful cycle report that you can share with your doctorTake a five-minute self-assessment to see if your symptoms match those commonly associated with certain reproductive health conditions like endometriosis* Get personalized daily insights on everything from sleep to managing stress, cocreated with our team of 120+ doctors and expertsShare the app fully with your partner so you can share the emotional loadSwitch to Flo for Pregnancy and track your baby’s growthSupport free access to Flo Premium in countries where access to reliable health information is limited*Not available in the UK or EU/EEA [H3] Can I use FSA/HSA funds to buy Flo Premium? Yes, you can. Flo is now officially FSA/HSA eligible, in accordance with the SIGIS Eligible Product List. To use your FSA/HSA funds to buy Flo Premium,* simply choose your Flo subscription and pay for it as normal via the web, App Store, or Google Play. Then send your receipt to your FSA/HSA provider to get reimbursed. Learn more in our Help Center.*FSA/HSA plan eligibility rules vary. Check with your provider. Not valid for Flo for Family subscriptions. [H3] Can I share Flo for Getting Pregnant with my partner? Yes, you can. Our help center has step-by-step instructions that show you how to set up sharing your premium Flo subscription with your partner. [H3] How to log basal body temperature (BBT) in the Flo app Have a Flo Premium subscription? You can log BBT in the Flo app by clicking on the plus icon (+) under “My daily insights” in the “Today” tab on the main screen. Then scroll down to “Basal temperature” near the bottom of the page and enter your reading. Once you’ve entered more than one reading, Flo will create a BBT chart in the same place. [H3] How to log sex on Flo? You can log sex in the Flo app by clicking on the plus icon (+) under “My daily insights” in the “Today” tab on the main screen. Then scroll down to “Categories” and “Sex and sex drive,” where you can choose the type of sex. [H3] Does the Flo app tell you when to take a pregnancy test? The Flo app can tell you that your period is likely to be late based on our predictions. It will then help you understand the best time to take a pregnancy test. [H2] Start your personalized journey to parenthood. Try Flo today “Flo helped me track my period and find out early that I was pregnant.” [IMG: Flo user] Flo user App Store review [H3] References 1. Total app downloads2. Sensor Tower, December 2024, by downloads3. 2,500 people surveyed in 20224. Monthly active users, as of May 2024 Download Flo today [IMG: Download on the Apple Store] [IMG: Get it on Google Play] [H3] Get your personal guide to fertility Learn how to read your body's ovulation signals Find daily conception tips from our experts Chat with others who are trying to get pregnant Try Flo today
SUB-PAGE (https://flo.health/product-tour/pregnancy-app/) Pregnancy app | Track your pregnancy week-by-week with Flo
Flo app: Pregnancy Tracker [H1] Track your pregnancy week-by-week with Flo Flo’s pregnancy app is your guide to every pregnancy stage. You can track your pregnancy weeks and symptoms, see your baby’s growth (and how your body is changing), and share Flo with your partner so he can follow along on his own phone. [IMG: Download on the Apple Store] [IMG: Get it on Google Play] [IMG: Image] [IMG: Background image] In the Flo app’s pregnancy tracker, you'll find the lowdown on what to expect week by week. Plus a friendly space to chat with other parents-to-be, and all the expert info you need — whether you’re wondering about safe foods or why you might be experiencing a certain symptom. of Flo users felt more educated about their pregnancy² felt more prepared to become a parent³ “I truly feel like I’ve gained so much knowledge about my body, my symptoms, and my pregnancy as a first-time mom through this app.” [IMG: Lexi, USA] Lexi, USA Flo for Pregnancy user Join Lexi and 77 million other monthly users4 Try Flo today [H2] Follow your baby’s growth week by week Your body and your baby will go through some big changes over the next weeks and months. With Flo’s pregnancy tracker, you can: [IMG: image] Get to know your baby with the lowdown on all those important fetal development milestones, such as when they’ll open their eyes for the first time. [IMG: image] Use Flo's pregnancy calculator and find out what you need to do when with our weekly checklist — including the best time to book childbirth education classes. [IMG: image] Share all of this and more with your partner (if you have one) so they know how to support you both. [IMG: image] Track your pregnancy by weeks: Scroll forward and back through the weeks to see how your baby (and your body) is growing and changing. [IMG: image] Get answers to the most frequently asked questions each week. [IMG: cta image] Try Flo today, for free [IMG: Slide image] [IMG: Slide image] [IMG: Slide image] [IMG: Slide image] [H3] Chat with other parents-to-be Wondering what labor is like? Or how others are dealing with pregnancy sickness? Share your worries and wins in our supportive Secret Chats community. [H3] Check your pregnancy symptoms What’s normal when, what could help, and when to see your doctor — log your symptoms to see patterns and find answers in the app. [H3] Learn what’s considered safe during pregnancy From foods to avoid to bump-friendly exercise ideas and sex positions, our experts will help you make sense of the latest guidance so you can make informed decisions. [H3] Take time out for you with our workouts Our trimester-tailored yoga course will help you feel more connected to your body and calm your mind, without leaving the house. [IMG: Slide image] [H3] Chat with other parents-to-be Wondering what labor is like? Or how others are dealing with pregnancy sickness? Share your worries and wins in our supportive Secret Chats community. [IMG: Slide image] [H3] Check your pregnancy symptoms What’s normal when, what could help, and when to see your doctor — log your symptoms to see patterns and find answers in the app. [IMG: Slide image] [H3] Learn what’s considered safe during pregnancy From foods to avoid to bump-friendly exercise ideas and sex positions, our experts will help you make sense of the latest guidance so you can make informed decisions. [IMG: Slide image] [H3] Take time out for you with our workouts Our trimester-tailored yoga course will help you feel more connected to your body and calm your mind, without leaving the house. “Flo helped a lot with understanding what’s going on during my first pregnancy. I enjoy getting to interact with other women experiencing similar things in Secret Chats!” [IMG: Jessica, Australia] Jessica, Australia Flo for Pregnancy user Join Jessica and 77 million other monthly users4 Try Flo today [H2] Flo for Pregnancy in the media [IMG: Icon for quote - 1] “If you thought Flo was an app that only tracks your periods, then think again... Flo also enables parents-to-be to learn about different pregnancy symptoms and your baby’s development...”Cosmopolitan's best pregnancy apps [IMG: Icon for quote - 2] “The Flo app can give expectant mothers insights into the timing and progress of their pregnancy, helping them feel more connected and engaged in the process.”Love Happens Mag [IMG: Icon for quote - 3] “This app does it all when it comes to your period and pregnancy. ‘Flo is the best fertility app I can recommend. Use it to track your period, cycle prediction, pregnancy symptoms, and more,’ says Dr. Rahman.”Women's Health's best pregnancy apps of 2023 [H2] Frequently asked questions [H3] Is the Flo app accurate for pregnancy? Flo calculates your approximate due date by adding 40 weeks (around 280 days) to the first day of your last period. You can manually add (or adjust) your due date in the app, too. Find out more about the Flo app’s accuracy. [H3] Is the Flo pregnancy tracker also for dads? Yes, dads can use the Flo pregnancy app to follow their baby’s growth — and better support their partners — from their own phone. Our help center has step-by-step instructions that show you how to set up sharing your premium Flo subscription with your partner. [H3] Is the Flo pregnancy app free? You can sign up for a basic Flo account for free — and use it for as long as you like. Our help center has more info on what’s included in a free Flo subscription. [H3] What do I get with the Flo Premium pregnancy app? With a Flo Premium subscription for Pregnancy tracking, you can:Follow your baby’s growth week by week and see how your body might be changing, tooUse our weekly checklist to find out what you need to do whenGet answers to the most frequently asked questions week by weekLearn what’s considered safe during pregnancyChat with other parents-to-be in our supportive Secret Chats communityAccess our library of pregnancy health and well-being videos and articles on everything from symptoms to bump-friendly exercise ideas, cocreated with 120+ doctors and expertsShare the app with your partner so they can follow your baby’s growthSupport free access to Flo Premium in countries where access to reliable health information is limited [H3] Can I use FSA/HSA funds to buy Flo Premium? Yes, you can. Flo is now officially FSA/HSA eligible, in accordance with the SIGIS Eligible Product List. To use your FSA/HSA funds to buy Flo Premium,* simply choose your Flo subscription and pay for it as normal via the web, App Store, or Google Play. Then send your receipt to your FSA/HSA provider to get reimbursed. Learn more in our Help Center.*FSA/HSA plan eligibility rules vary. Check with your provider. Not valid for Flo for Family subscriptions. [H3] How to log pregnancy in the Flo app You can log pregnancy in the Flo app by clicking on your avatar in the top left-hand corner of the main screen. Go to “My goal” and click “Track pregnancy.” Then follow the prompts to set up Flo for Pregnancy. Find out more in our help center. [H3] How to change the due date on the Flo app Flo automatically calculates your due date as the date of your last period plus 41 weeks. You can change this by following the step-by-step instructions in our help center. [H3] Can I share Flo for Pregnancy with my partner? Yes, you can. Our help center has step-by-step instructions that show you how to set up sharing your premium Flo subscription with your partner. [H3] How does the Flo app calculate pregnancy? Flo calculates pregnancy by adding 41 weeks to the first day of your last period to find your predicted due date. If you haven’t logged any previous periods in the app, then you can enter your week of pregnancy manually. Find out more in our help center. [H3] How do I know which pregnancy app is best for me? Only you know what you’re looking for in a pregnancy app. So, do your research and compare the features each one offers. We’d also recommend reading user reviews (and the app’s privacy FAQs), checking Trustpilot for ratings, and figuring out if they offer a free trial. [H2] Start your personalized journey to parenthood. Try Flo today “Flo has allowed me to keep track of my pregnancy... It’s very useful because this is my first baby, so I don’t really know what’s going on half the time.” [IMG: Anessa, USA] Anessa, USA Flo for Pregnancy user [H3] References 1. Total app downloads2. 2,500 surveyed (2022)3. 3,800 surveyed (2022)4. By MAU as of May. ‘24 Download Flo today [IMG: Download on the Apple Store] [IMG: Get it on Google Play] [H3] Get your personal guide to pregnancy with the Flo app Follow your baby's growth week by week Get expert info on symptoms, safe foods, and more Chat with other parents-to-be Try Flo today
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 286 | 1 |
| /product-tour/tracking-cycle/ | 19 | 1 |
| /product-tour/ovulation-tracker/ | 16 | 1 |
| /product-tour/pregnancy-app/ | 15 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"@id": "#website",
"url": "https://flo.health/",
"name": "Start tracking your period, ovulation and pregnancy with Flo!",
"image": "https://flo.health/images/img/flo-fb-l-1.png",
"potentialAction": {
"@type": "SearchAction",
"target": "https://flo.health/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"sameAs": [
"https://www.instagram.com/flotracker",
"https://www.facebook.com/flotracker/",
"https://twitter.com/flotracker",
"https://www.linkedin.com/company/flo-by-flohealth-inc"
]
},
{
"@context": "https://schema.org",
"@type": "SoftwareApplication",
"name": "Flo",
"operatingSystem": "iOS",
"applicationCategory": "HealthApplication",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 4.8,
"ratingCount": 1500000
},
"offers": {
"@type": "Offer",
"price": 0,
"priceCurrency": "USD"
}
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"@id": "#website",
"url": "https://flo.health/",
"name": "Start tracking your period, ovulation and pregnancy with Flo!",
"potentialAction": {
"@type": "SearchAction",
"target": "https://flo.health//search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
/product-tour/tracking-cycle/
[
{
"@context": "http://schema.org",
"@type": "WebPage",
"name": "Flo for Tracking Your Period",
"image": "",
"description": "Understand your body alongside your cycle with Flo.",
"url": [
"https://flo.health/product-tour/tracking-cycle"
],
"potentialAction": {
"@type": "SearchAction",
"target": "https://flo.health/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "SoftwareApplication",
"name": "Flo",
"operatingSystem": "iOS",
"applicationCategory": "HealthApplication",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 4.8,
"ratingCount": 1500000
},
"offers": {
"@type": "Offer",
"price": 0,
"priceCurrency": "USD"
}
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"@id": "#website",
"url": "https://flo.health/",
"name": "Start tracking your period, ovulation and pregnancy with Flo!",
"potentialAction": {
"@type": "SearchAction",
"target": "https://flo.health//search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
/product-tour/ovulation-tracker/
[
{
"@context": "http://schema.org",
"@type": "WebPage",
"name": "Flo for Getting Pregnant",
"image": "",
"description": "Don’t miss your fertile window.",
"url": [
"https://flo.health/product-tour/ovulation-tracker"
],
"potentialAction": {
"@type": "SearchAction",
"target": "https://flo.health/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "SoftwareApplication",
"name": "Flo",
"operatingSystem": "iOS",
"applicationCategory": "HealthApplication",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 4.8,
"ratingCount": 1500000
},
"offers": {
"@type": "Offer",
"price": 0,
"priceCurrency": "USD"
}
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"@id": "#website",
"url": "https://flo.health/",
"name": "Start tracking your period, ovulation and pregnancy with Flo!",
"potentialAction": {
"@type": "SearchAction",
"target": "https://flo.health//search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
/product-tour/pregnancy-app/
[
{
"@context": "http://schema.org",
"@type": "WebPage",
"name": "Flo for Pregnancy",
"image": "",
"description": "Flo for pregnancy: Track your baby's growth and see how your body is changing",
"url": [
"https://flo.health/product-tour/pregnancy-app"
],
"potentialAction": {
"@type": "SearchAction",
"target": "https://flo.health/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "SoftwareApplication",
"name": "Flo",
"operatingSystem": "iOS",
"applicationCategory": "HealthApplication",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 4.8,
"ratingCount": 1500000
},
"offers": {
"@type": "Offer",
"price": 0,
"priceCurrency": "USD"
}
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"@id": "#website",
"url": "https://flo.health/",
"name": "Start tracking your period, ovulation and pregnancy with Flo!",
"potentialAction": {
"@type": "SearchAction",
"target": "https://flo.health//search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
Based on 258 businesses audited.
Flo Health has 16.5 points less BS than the average for Wellness, Therapy & Mental Health.
Wellness, Therapy & Mental Health BS: Flo Health (flo.health)
Flo is a high-substance product with a professional footprint, marred only by its reliance on stale 3-to-5-year-old survey data to support its ‘world-leading’ claims. It successfully avoids the ‘wellness fluff’ trap by grounding its value prop in measurable symptom tracking and expert-backed content.
Refresh all survey-based performance claims (DRG and Sensor Tower) with data from 2025 or 2026 to eliminate temporal credibility gaps. Implement Person schema for the cited 100+ medical experts with sameAs links to their clinical profiles or LinkedIn. Replace the generic ‘Why choose Flo?’ H2 with a benefit-specific heading that includes a current metric. Add outbound proof paths (links) to the medically-verified articles cited in the H3 sections.
The site perfectly aligns with women’s health and wellness tech. However, there is a minor disconnect from the provided ‘Therapy & Mental Health’ industry dictionary as Flo is a product-led health application rather than a clinical therapy practice, rendering several clinical jargon penalties inapplicable.
“The score of 30 is driven primarily by Trust and Proof (9/20) and Information Density (8/30). The reliance on stale 2021-2023 metrics in a 2026 context prevents a 'Minimal BS' score, while the high volume of specific product features and technical privacy claims keeps the score well out of the 'Moderate BS' range.”
This training module utilizes a snapshot of public data from Flo Health, captured on May 26, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Flo Health: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://flo.health to view the most current version of its content and learn from the source what this company is about and what it offers.