Industry Context — Common BS Fingerprints in Wholesale, B2B Trade & Distribution
Generic Claims:
your trusted wholesale partner, competitive trade prices, reliable supply chain, serving businesses worldwide…
Red Flags:
wholesale claims with no MOQ requirements, authorized distributor without brand verification, no warehouse or distribution facility evidence, trade prices not significantly different from retail…
Semantic Drift Patterns:
homepage claims wholesale but minimum orders are retail quantities, claims authorized distributor but no brand authorization shown, homepage targets enterprise but product range is consumer goods, claims national distribution but coverage is limited regions…
Proof Expectations:
authorized distributor agreements or brand partnerships, warehouse locations and facility details, minimum order quantities and trade pricing structure, product catalogue with specifications…
Aspris & Son
(https://aspris.co.uk) 📸 Data Snapshot: June 21, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Home – Aspris & Son – The UK's Greek & Cypriot Drinks Specialist (https://aspris.co.uk)
Title
Home – Aspris & Son – The UK's Greek & Cypriot Drinks Specialist
Meta
Aspris & Son are a family run Greek & Cypriot drinks specialist and the largest importer and distributor of Greek & Cypriot drinks in the UK.
H1 WINES
H3 Shopping cart
H3 Kourtaki Mavrodaphne of Patras Red Sweet 75cl
H3 KEO St John Commandaria 50cl
H3 KEO St John Commandaria 50cl x 15 Bottles Box
H3 KEO St John Commandaria 50cl x 6 Bottles Box
H3 Kourtaki Mavrodaphne of Patras Red Sweet 75cl
H3 KEO St John Commandaria 50cl
H3 KEO St John Commandaria 50cl x 15 Bottles Box
H4 Age Restricted Content
NAV_HEADER_HEADING_REPEATED_BODY Soft Drinks Archives – Aspris (https://aspris.co.uk/product-category/soft-drinks/)
Title
Soft Drinks Archives – Aspris
H1 Soft Drinks
H3 Shopping cart
H3 EPSA Blood Orange 232ml x 24 Bottles
H3 EPSA Iced Tea Lemon 330ML x 24 cans
H3 EPSA Iced Tea Lemon 330ML x 24 cans(BEST BEFORE END OF SEPTEMER 2025!)
H3 EPSA Iced Tea Peach 330ML x 24 cans
H3 EPSA Lemonade Carbonated 232ml x 24 Bottles
H3 EPSA Pink Lemonade Carbonated 232ml x 24 Bottles
H3 EPSA Pink Lemonade Carbonated 232ml x 24 Bottles (DATED BEST BEFORE END OF FEBRUARY 2025)
H3 EPSA Sour Cherry 232ml x 24 Bottles
H3 IOLI Natural Spring Still Mineral Water 75cl x 12 Bottles
H3 IOLI Sparkling Mineral Water 75cl Litre x 12 Bottles
H3 La Mortuacienne Pamplemousse (Grapefruit) Lemonade 1 Litre
H3 Ouzo Deka 70cl
H4 Age Restricted Content
H5 Sort by
H5 Price filter
H5 Categories
H5 Brand
H5 Filter by price
NAV_HEADER_HEADING_REPEATED_BODY Food Archives – Aspris (https://aspris.co.uk/product-category/food/)
Title
Food Archives – Aspris
H1 Food
H3 Shopping cart
H3 Agrino Fine Lentils 500g
H3 Agrino White Greek Giant Beans(Fasolia) 500g
H3 Agrino White Medium Beans 500g
H3 Alea Extra Virgin Olive Oil 5 Litres Tin
H3 Amalia Cyprus Delights Rose Flavour 300g
H3 Amalia Rose Water 500ml Bottle
H3 Amalia Traditional Grape Soutzoukos with Almond 500g
H3 Amalia Traditional Grape Soutzoukos with Carob 500g
H3 Ananias PDO Kalamata Extra Virgin Olive Oil 1 Litre
H3 Ananias PDO Kalamata Extra Virgin Olive Oil 5 Litre
H3 Anthos Extra Virgin Olive Oil 5 Litres
H3 Anthos Kalamata Black Jumbo Pitted Olives 2 Kg
H4 Age Restricted Content
H5 Sort by
H5 Price filter
H5 Categories
H5 Brand
H5 Filter by price
HEADING_REPEATED_BODY Kourtaki Mavrodaphne of Patras Red Sweet 75cl – Aspris (https://aspris.co.uk/product/mavrodaphne-red-sweet-wine-75cl/)
Title
Kourtaki Mavrodaphne of Patras Red Sweet 75cl – Aspris
Meta
Kourtaki Mavrodaphne of Patras is produced using grapes from the foothills near the city of Patras in the North West Peloponnese. Although similar to Madeira and port it is lighter and fruitier. An ideal wine to have as an aperatif or as a dessert wine. A truly remarkable, luscious, full-bodied dessert wine produced from the Mavrodaphni grape which grows in the vineyards overlooking the gulf of Patra.
H1 Kourtaki Mavrodaphne of Patras Red Sweet 75cl
H3 Shopping cart
H3 Related Products
H3 Kourtaki Samos White Sweet 75cl
H3 Lantides 5 Senses Agioritiko 75cl
H3 GWC Agioritiko Nemea Red 75cl
H3 Calliga Rose Sec 75cl
H3 Black Swan Agioritiko 75cl
H3 Calliga Rose Demi Sec 75cl
H3 Nemea Ergo Agioritiko Lantides Red 75cl
H3 Montenero Calliga 75cl
H3 Aenon Merlot Lantides Red Wine 75cl
H3 Ergo Rose Lantides 75cl bottle
H3 Tsantali Makedonikos Red Dry 75cl
H3 Melissomandra Caliga Rose 75cl
H4 Age Restricted Content
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://aspris.co.uk) Home – Aspris & Son – The UK's Greek & Cypriot Drinks Specialist
VIEW OUR RED WINE COLLECTIONS SHOP NOW SHOP NOW [IMG: Slide] SHOP NOW VIEW OUR WHITE WINE COLLECTIONS SHOP NOW VIEW OUR BRANDY COLLECTIONS SHOP NOW VIEW OUR WHITE WINE COLLECTIONS SHOP NOW SHOP NOW VIEW OUR WHITE WINE COLLECTIONS SHOP NOW VIEW OUR BEST SELLING OUZO SHOP NOW [IMG: red_wine_1] [H1] WINES See Collection [IMG: sparkling wine] [H1] SPARKLING See Collection [IMG: beer] [H1] BEER See Collection [IMG: spirits] [H1] SPIRITS See Collection [IMG: kobby-mendez-xBFTjrMIC0c-unsplash] [H1] SOFT DRINKS See Collection [IMG: erik-dungan-MQyCrJVFG8U-unsplash] [H1] FOOD See Collection FEATURED PRODUCTS Sale Add to Wishlist Quick View [H3] Kourtaki Mavrodaphne of Patras Red Sweet 75cl £8.99 Original price was: £8.99.£8.49Current price is: £8.49. Add to cart Add to Wishlist Quick View [H3] KEO St John Commandaria 50cl £12.99 Add to cart Add to Wishlist Quick View [H3] KEO St John Commandaria 50cl x 15 Bottles Box £179.99 Add to cart Add to Wishlist Quick View [H3] KEO St John Commandaria 50cl x 6 Bottles Box £74.99 Add to cart FEATURED PRODUCTS Sale Add to Wishlist Quick View [H3] Kourtaki Mavrodaphne of Patras Red Sweet 75cl £8.99 Original price was: £8.99.£8.49Current price is: £8.49. Add to cart Add to Wishlist Quick View [H3] KEO St John Commandaria 50cl £12.99 Add to cart Add to Wishlist Quick View [H3] KEO St John Commandaria 50cl x 15 Bottles Box £179.99 Add to cart Trade with us EMAIL SIGN UP Enter your email address to receive information on our latest offers and promotions
1852 chars
SUB-PAGE (https://aspris.co.uk/product-category/soft-drinks/) Soft Drinks Archives – Aspris
Showing 1–12 of 129 results Filters [H5] Sort by [H5] Price filter All £0.00 - £10.00 £10.00 - £20.00 £20.00 - £30.00 £30.00 + Sold out Add to Wishlist Quick View [H3] EPSA Blood Orange 232ml x 24 Bottles £29.99 Read more Sold out Add to Wishlist Quick View [H3] EPSA Iced Tea Lemon 330ML x 24 cans £26.99 Read more Sale Add to Wishlist Quick View [H3] EPSA Iced Tea Lemon 330ML x 24 cans(BEST BEFORE END OF SEPTEMER 2025!) £26.99 Original price was: £26.99.£9.99Current price is: £9.99. Add to cart Add to Wishlist Quick View [H3] EPSA Iced Tea Peach 330ML x 24 cans £26.99 Add to cart Add to Wishlist Quick View [H3] EPSA Lemonade Carbonated 232ml x 24 Bottles £29.99 Add to cart Add to Wishlist Quick View [H3] EPSA Pink Lemonade Carbonated 232ml x 24 Bottles £29.99 Add to cart Sale Add to Wishlist Quick View [H3] EPSA Pink Lemonade Carbonated 232ml x 24 Bottles (DATED BEST BEFORE END OF FEBRUARY 2025) £29.99 Original price was: £29.99.£10.99Current price is: £10.99. Add to cart Add to Wishlist Quick View [H3] EPSA Sour Cherry 232ml x 24 Bottles £29.99 Add to cart Add to Wishlist Quick View [H3] IOLI Natural Spring Still Mineral Water 75cl x 12 Bottles £15.99 Add to cart Add to Wishlist Quick View [H3] IOLI Sparkling Mineral Water 75cl Litre x 12 Bottles £17.99 Add to cart Sale Sold out Add to Wishlist Quick View [H3] La Mortuacienne Pamplemousse (Grapefruit) Lemonade 1 Litre £4.99 Original price was: £4.99.£4.49Current price is: £4.49. Read more Add to Wishlist Quick View [H3] Ouzo Deka 70cl £22.99 Add to cart
1985 chars
SUB-PAGE (https://aspris.co.uk/product-category/food/) Food Archives – Aspris
Showing 1–12 of 554 results Filters [H5] Sort by [H5] Price filter All £0.00 - £40.00 £40.00 - £80.00 £80.00 - £120.00 £120.00 + Add to Wishlist Quick View [H3] Agrino Fine Lentils 500g £2.99 Add to cart Sale Sold out Add to Wishlist Quick View [H3] Agrino White Greek Giant Beans(Fasolia) 500g £6.99 Original price was: £6.99.£6.59Current price is: £6.59. Read more Add to Wishlist Quick View [H3] Agrino White Medium Beans 500g £2.99 Add to cart Sale Sold out Add to Wishlist Quick View [H3] Alea Extra Virgin Olive Oil 5 Litres Tin £45.99 Original price was: £45.99.£44.99Current price is: £44.99. Read more Sold out Add to Wishlist Quick View [H3] Amalia Cyprus Delights Rose Flavour 300g £3.49 Read more Add to Wishlist Quick View [H3] Amalia Rose Water 500ml Bottle £1.99 Add to cart Sale Sold out Add to Wishlist Quick View [H3] Amalia Traditional Grape Soutzoukos with Almond 500g £8.99 Original price was: £8.99.£7.99Current price is: £7.99. Read more Sale Sold out Add to Wishlist Quick View [H3] Amalia Traditional Grape Soutzoukos with Carob 500g £7.99 Original price was: £7.99.£4.49Current price is: £4.49. Read more Sold out Add to Wishlist Quick View [H3] Ananias PDO Kalamata Extra Virgin Olive Oil 1 Litre £8.99 Read more Sold out Add to Wishlist Quick View [H3] Ananias PDO Kalamata Extra Virgin Olive Oil 5 Litre £28.99 Read more Add to Wishlist Quick View [H3] Anthos Extra Virgin Olive Oil 5 Litres £36.99 Add to cart Sale Add to Wishlist Quick View [H3] Anthos Kalamata Black Jumbo Pitted Olives 2 Kg £11.99 Original price was: £11.99.£10.99Current price is: £10.99. Add to cart
2033 chars
SUB-PAGE (https://aspris.co.uk/product/mavrodaphne-red-sweet-wine-75cl/) Kourtaki Mavrodaphne of Patras Red Sweet 75cl – Aspris
Back Sale! [H1] Kourtaki Mavrodaphne of Patras Red Sweet 75cl £8.99 Original price was: £8.99.£8.49Current price is: £8.49. Add to Wishlist This is an age restricted product for persons aged 18 and over. Description Additional information Description Kourtaki Mavrodaphne of Patras is produced using grapes from the foothills near the city of Patras in the North West Peloponnese. Although similar to Madeira and port it is lighter and fruitier. An ideal wine to have as an aperatif or as a dessert wine. A truly remarkable, luscious, full-bodied dessert wine produced from the Mavrodaphni grape which grows in the vineyards overlooking the gulf of Patra. The grapes are harvested in August and sun dried before pressing. The wine is then aged in oak barrels for a minimum of one year using a solera system. The Mavrodaphne wine possesses a Protected Designation of Origin – Patras. Mavrodaphne of Patras is a traditional wine of Greece. It is made from grape varieties unique to Greece. The wine was first made famous by Gustav Clauss, a Bavarian, who came to Greece with the Bavarian prince, Otto, who was offered the Crown of Greece in the 1830s. In 1864 the Mavrodaphne was introduced – so called in memory of Gustav’s fiancee, a black-haired Greek girl called Daphne, who had died before they were able to be married. In the succeeding 150 years it has become a famed wine of Greece. Type: Red, sweet. Region: Patras, Peloponnese Ageing: Two years. Additional information Supplier Greek Wine Cellars ABV 15% Grape Variety 65% Mavrodaphe -35% Black Korinthiaki SKU: 3513 Categories: Dessert, Greece, Sweet & Fortified Tags: kourtaki, mavrodaphne, red, sweet Legal Disclaimer While we try to ensure that product information on our website is correct, producers may alter their product information. You should always read the labels, warnings and instructions provided with the product before using or consuming it and not solely rely on the information presented on our website. If you have any specific product queries, please contact the manufacturer. This notice does not affect your legal rights. [H3] Related Products Add to Wishlist Quick View [H3] Kourtaki Samos White Sweet 75cl £10.95 Add to cart Add to Wishlist Quick View [H3] Lantides 5 Senses Agioritiko 75cl £10.95 Add to cart Add to Wishlist Quick View [H3] GWC Agioritiko Nemea Red 75cl £10.99 Add to cart Sold out Add to Wishlist Quick View [H3] Calliga Rose Sec 75cl £9.95 Read more Add to Wishlist Quick View [H3] Black Swan Agioritiko 75cl £8.99 Add to cart Add to Wishlist Quick View [H3] Calliga Rose Demi Sec 75cl £9.99 Add to cart Add to Wishlist Quick View [H3] Nemea Ergo Agioritiko Lantides Red 75cl £13.99 Add to cart Add to Wishlist Quick View [H3] Montenero Calliga 75cl £8.95 Add to cart Sale Add to Wishlist Quick View [H3] Aenon Merlot Lantides Red Wine 75cl £14.95 Original price was: £14.95.£13.99Current price is: £13.99. Add to cart Sale Sold out Add to Wishlist Quick View [H3] Ergo Rose Lantides 75cl bottle £19.95 Original price was: £19.95.£17.99Current price is: £17.99. Read more Sold out Add to Wishlist Quick View [H3] Tsantali Makedonikos Red Dry 75cl £12.99 Read more Add to Wishlist Quick View [H3] Melissomandra Caliga Rose 75cl £8.99 Add to cart
3800 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
102Review mentions (all pages)
10External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 22 | 2 |
| /product-category/soft-drinks/ | 25 | 2 |
| /product-category/food/ | 25 | 2 |
| /product/mavrodaphne-red-sweet-wine-75cl/ | 30 | 4 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.aspris.co.uk/",
"url": "https://www.aspris.co.uk/",
"name": "Home - Aspris & Son - The UK's Greek & Cypriot Drinks Specialist",
"isPartOf": {
"@id": "https://www.aspris.co.uk/#website"
},
"about": {
"@id": "https://www.aspris.co.uk/#organization"
},
"datePublished": "2015-12-09T18:33:19+00:00",
"dateModified": "2026-02-05T12:52:20+00:00",
"description": "Aspris & Son are a family run Greek & Cypriot drinks specialist and the largest importer and distributor of Greek & Cypriot drinks in the UK.",
"breadcrumb": {
"@id": "https://www.aspris.co.uk/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.aspris.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.aspris.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.aspris.co.uk/#website",
"url": "https://www.aspris.co.uk/",
"name": "Aspris & Son",
"description": "",
"publisher": {
"@id": "https://www.aspris.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.aspris.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.aspris.co.uk/#organization",
"name": "Aspris & Son",
"url": "https://www.aspris.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.aspris.co.uk/#/schema/logo/image/",
"url": "https://www.aspris.co.uk/wp-content/uploads/2017/01/Logo_new.svg",
"contentUrl": "https://www.aspris.co.uk/wp-content/uploads/2017/01/Logo_new.svg",
"width": 1,
"height": 1,
"caption": "Aspris & Son"
},
"image": {
"@id": "https://www.aspris.co.uk/#/schema/logo/image/"
}
}
]
}
/product-category/soft-drinks/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.aspris.co.uk/product-category/soft-drinks/",
"url": "https://www.aspris.co.uk/product-category/soft-drinks/",
"name": "Soft Drinks Archives - Aspris",
"isPartOf": {
"@id": "https://www.aspris.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.aspris.co.uk/product-category/soft-drinks/#primaryimage"
},
"image": {
"@id": "https://www.aspris.co.uk/product-category/soft-drinks/#primaryimage"
},
"thumbnailUrl": "https://www.aspris.co.uk/wp-content/uploads/2024/08/IMG_6500.jpeg",
"breadcrumb": {
"@id": "https://www.aspris.co.uk/product-category/soft-drinks/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.aspris.co.uk/product-category/soft-drinks/#primaryimage",
"url": "https://www.aspris.co.uk/wp-content/uploads/2024/08/IMG_6500.jpeg",
"contentUrl": "https://www.aspris.co.uk/wp-content/uploads/2024/08/IMG_6500.jpeg",
"width": 225,
"height": 225
},
{
"@type": "BreadcrumbList",
"@id": "https://www.aspris.co.uk/product-category/soft-drinks/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.aspris.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Soft Drinks"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.aspris.co.uk/#website",
"url": "https://www.aspris.co.uk/",
"name": "Aspris & Son",
"description": "",
"publisher": {
"@id": "https://www.aspris.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.aspris.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.aspris.co.uk/#organization",
"name": "Aspris & Son",
"url": "https://www.aspris.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.aspris.co.uk/#/schema/logo/image/",
"url": "https://www.aspris.co.uk/wp-content/uploads/2017/01/Logo_new.svg",
"contentUrl": "https://www.aspris.co.uk/wp-content/uploads/2017/01/Logo_new.svg",
"width": 1,
"height": 1,
"caption": "Aspris & Son"
},
"image": {
"@id": "https://www.aspris.co.uk/#/schema/logo/image/"
}
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://www.aspris.co.uk"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Soft Drinks",
"@id": "https://www.aspris.co.uk/product-category/soft-drinks/"
}
}
]
}
]
/product-category/food/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.aspris.co.uk/product-category/food/",
"url": "https://www.aspris.co.uk/product-category/food/",
"name": "Food Archives - Aspris",
"isPartOf": {
"@id": "https://www.aspris.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.aspris.co.uk/product-category/food/#primaryimage"
},
"image": {
"@id": "https://www.aspris.co.uk/product-category/food/#primaryimage"
},
"thumbnailUrl": "https://www.aspris.co.uk/wp-content/uploads/2021/02/9D0A9A9F-EC86-473B-933B-9D9A30F1DB6D.jpeg",
"breadcrumb": {
"@id": "https://www.aspris.co.uk/product-category/food/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.aspris.co.uk/product-category/food/#primaryimage",
"url": "https://www.aspris.co.uk/wp-content/uploads/2021/02/9D0A9A9F-EC86-473B-933B-9D9A30F1DB6D.jpeg",
"contentUrl": "https://www.aspris.co.uk/wp-content/uploads/2021/02/9D0A9A9F-EC86-473B-933B-9D9A30F1DB6D.jpeg",
"width": 1600,
"height": 1600
},
{
"@type": "BreadcrumbList",
"@id": "https://www.aspris.co.uk/product-category/food/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.aspris.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Food"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.aspris.co.uk/#website",
"url": "https://www.aspris.co.uk/",
"name": "Aspris & Son",
"description": "",
"publisher": {
"@id": "https://www.aspris.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.aspris.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.aspris.co.uk/#organization",
"name": "Aspris & Son",
"url": "https://www.aspris.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.aspris.co.uk/#/schema/logo/image/",
"url": "https://www.aspris.co.uk/wp-content/uploads/2017/01/Logo_new.svg",
"contentUrl": "https://www.aspris.co.uk/wp-content/uploads/2017/01/Logo_new.svg",
"width": 1,
"height": 1,
"caption": "Aspris & Son"
},
"image": {
"@id": "https://www.aspris.co.uk/#/schema/logo/image/"
}
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://www.aspris.co.uk"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Food",
"@id": "https://www.aspris.co.uk/product-category/food/"
}
}
]
}
]
/product/mavrodaphne-red-sweet-wine-75cl/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.aspris.co.uk/product/mavrodaphne-red-sweet-wine-75cl/",
"url": "https://www.aspris.co.uk/product/mavrodaphne-red-sweet-wine-75cl/",
"name": "Kourtaki Mavrodaphne of Patras Red Sweet 75cl - Aspris",
"isPartOf": {
"@id": "https://www.aspris.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.aspris.co.uk/product/mavrodaphne-red-sweet-wine-75cl/#primaryimage"
},
"image": {
"@id": "https://www.aspris.co.uk/product/mavrodaphne-red-sweet-wine-75cl/#primaryimage"
},
"thumbnailUrl": "https://www.aspris.co.uk/wp-content/uploads/2017/03/6C077EBA-8A76-4376-8210-6596CD5624FB.jpeg",
"datePublished": "2017-03-14T15:42:27+00:00",
"dateModified": "2025-11-17T13:53:02+00:00",
"description": "Kourtaki Mavrodaphne of Patras is produced using grapes from the foothills near the city of Patras in the North West Peloponnese. Although similar to Madeira and port it is lighter and fruitier. An ideal wine to have as an aperatif or as a dessert wine. A truly remarkable, luscious, full-bodied dessert wine produced from the Mavrodaphni grape which grows in the vineyards overlooking the gulf of Patra.",
"breadcrumb": {
"@id": "https://www.aspris.co.uk/product/mavrodaphne-red-sweet-wine-75cl/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.aspris.co.uk/product/mavrodaphne-red-sweet-wine-75cl/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.aspris.co.uk/product/mavrodaphne-red-sweet-wine-75cl/#primaryimage",
"url": "https://www.aspris.co.uk/wp-content/uploads/2017/03/6C077EBA-8A76-4376-8210-6596CD5624FB.jpeg",
"contentUrl": "https://www.aspris.co.uk/wp-content/uploads/2017/03/6C077EBA-8A76-4376-8210-6596CD5624FB.jpeg",
"width": 225,
"height": 225
},
{
"@type": "BreadcrumbList",
"@id": "https://www.aspris.co.uk/product/mavrodaphne-red-sweet-wine-75cl/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.aspris.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Shop",
"item": "https://www.aspris.co.uk/shop/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Kourtaki Mavrodaphne of Patras Red Sweet 75cl"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.aspris.co.uk/#website",
"url": "https://www.aspris.co.uk/",
"name": "Aspris & Son",
"description": "",
"publisher": {
"@id": "https://www.aspris.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.aspris.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.aspris.co.uk/#organization",
"name": "Aspris & Son",
"url": "https://www.aspris.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.aspris.co.uk/#/schema/logo/image/",
"url": "https://www.aspris.co.uk/wp-content/uploads/2017/01/Logo_new.svg",
"contentUrl": "https://www.aspris.co.uk/wp-content/uploads/2017/01/Logo_new.svg",
"width": 1,
"height": 1,
"caption": "Aspris & Son"
},
"image": {
"@id": "https://www.aspris.co.uk/#/schema/logo/image/"
}
}
]
},
{
"@context": "https://schema.org/",
"@graph": [
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://www.aspris.co.uk"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Wines",
"@id": "https://www.aspris.co.uk/product-category/wines/"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"name": "Type",
"@id": "https://www.aspris.co.uk/product-category/wines/type/"
}
},
{
"@type": "ListItem",
"position": 4,
"item": {
"name": "Sweet & Fortified",
"@id": "https://www.aspris.co.uk/product-category/wines/type/sweet-fortified/"
}
},
{
"@type": "ListItem",
"position": 5,
"item": {
"name": "Kourtaki Mavrodaphne of Patras Red Sweet 75cl",
"@id": "https://www.aspris.co.uk/product/mavrodaphne-red-sweet-wine-75cl/"
}
}
]
},
{
"@context": "https://schema.org/",
"@type": "Product",
"@id": "https://www.aspris.co.uk/product/mavrodaphne-red-sweet-wine-75cl/#product",
"name": "Kourtaki Mavrodaphne of Patras Red Sweet 75cl",
"url": "https://www.aspris.co.uk/product/mavrodaphne-red-sweet-wine-75cl/",
"description": "Kourtaki Mavrodaphne of Patras is produced using grapes from the foothills near the city of Patras in the North West Peloponnese. Although similar to Madeira and port it is lighter and fruitier. An ideal wine to have as an aperatif or as a dessert wine. A truly remarkable, luscious, full-bodied dessert wine produced from the Mavrodaphni grape which grows in the vineyards overlooking the gulf of Patra.\r\n\r\nThe grapes are harvested in August and sun dried before pressing. The wine is then aged in oak barrels for a minimum of one year using a solera system.\r\n\r\nThe Mavrodaphne wine possesses a Protected Designation of Origin - Patras. Mavrodaphne of Patras is a traditional wine of Greece. It is made from grape varieties unique to Greece. The wine was first made famous by Gustav Clauss, a Bavarian, who came to Greece with the Bavarian prince, Otto, who was offered the Crown of Greece in the 1830s. In 1864 the Mavrodaphne was introduced - so called in memory of Gustav's fiancee, a black-haired Greek girl called Daphne, who had died before they were able to be married. In the succeeding 150 years it has become a famed wine of Greece.\r\n\r\nType: Red, sweet.\r\n\r\nRegion: Patras, Peloponnese\r\n\r\nAgeing: Two years.\r\n\r\n ",
"image": "https://www.aspris.co.uk/wp-content/uploads/2017/03/6C077EBA-8A76-4376-8210-6596CD5624FB.jpeg",
"sku": "3513",
"offers": [
{
"@type": "Offer",
"priceSpecification": [
{
"@type": "UnitPriceSpecification",
"price": "8.49",
"priceCurrency": "GBP",
"valueAddedTaxIncluded": true,
"validThrough": "2027-12-31"
},
{
"@type": "UnitPriceSpecification",
"price": "8.99",
"priceCurrency": "GBP",
"valueAddedTaxIncluded": true,
"validThrough": "2027-12-31",
"priceType": "https://schema.org/ListPrice"
}
],
"priceValidUntil": "2027-12-31",
"availability": "https://schema.org/InStock",
"url": "https://www.aspris.co.uk/product/mavrodaphne-red-sweet-wine-75cl/",
"seller": {
"@type": "Organization",
"name": "Aspris",
"url": "https://www.aspris.co.uk"
}
}
]
}
]
}
]
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Information Density
0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence
0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof
0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint
0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority
0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score
0 / 100
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Information Density
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Semantic Alignment
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Trust & Proof
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Commodity Fingerprint
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Identity & Authority
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
B
BS Level
Wholesale, B2B Trade & Distribution
42.9 Avg BS
Based on 254 businesses audited.
BS Detector
Wholesale, B2B Trade & Distribution BS: Aspris & Son (aspris.co.uk)
https://aspris.co.uk
📍 Industry: Wholesale, B2B Trade & Distribution
35
BS / 100
Aspris & Son provides high-substance product data but suffers from an identity crisis between its retail functionality and its wholesale claims. The BS score is driven by technical structural flaws and the ‘Largest Importer’ claim which lacks a verifiable source. It is a legitimate specialist merchant whose website architecture has not yet scaled to match its claimed distribution authority.
Info Density
Power-words vs. Substance ratio.
5
17% BS
Semantic Coherence
Homepage promise vs. Sub-page reality.
10
50% BS
Trust & Proof
Verifiable evidence vs. Trust Theatre.
5
25% BS
Commodity Fingerprint
Detection of industry clichés/templates.
7
47% BS
Identity & Authority
Expert verifiability & Schema depth.
8
53% BS
Consolidate the homepage H1 tags into a single, specific heading that reflects the core value prop rather than multiple category labels. Implement a structured Trade Account application form with VAT verification to substantiate the ‘Trade with us’ claim. Add a ‘Logistics’ or ‘About Us’ section with warehouse photography or location maps to prove distribution scale. Link the ‘largest importer’ claim to a verifiable external source or market report.
The website accurately targets the Greek and Cypriot drinks niche, acting as both an importer and a merchant. However, there is a mismatch between the ‘Wholesale’ and ‘Largest Distributor’ positioning and the primary functional UX which is a standard B2C retail e-commerce experience.
“The score of 35 is driven primarily by the Semantic Coherence (10/20) and Identity (8/15) pillars. The mismatch between B2B 'Distributor' claims and B2C 'Add to cart' single-unit functionality creates the most significant BS signal. Technical errors like multiple H1 tags on the homepage further penalized the authority score, though the site is saved from a higher score by the genuine density of its product-specific information.”
Verified Analysis Date: June 21, 2026
© 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution
This training module utilizes a snapshot of public data from Aspris & Son, captured on June 21, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Aspris & Son: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://aspris.co.uk to view the most current version of its content and learn from the source what this company is about and what it offers.