Industry Context — Common BS Fingerprints in Architecture, Interior Design & Home Improvement
Generic Claims:
bringing your vision to life, creating dream spaces, award-winning designs, exceeding expectations…
Red Flags:
portfolio with no project names or locations, no professional registrations listed, stock interior photography, claims every design style without specialization evidence…
Semantic Drift Patterns:
homepage shows luxury residential but services include budget renovations, portfolio shows one style but claims versatility across all aesthetics, homepage claims bespoke but process page describes standardized packages, claims architectural services but team has no registered architects…
Proof Expectations:
named project portfolio with before/after images, professional registration numbers (RIBA, AIA, ARB), client testimonials linked to specific completed projects, planning permission and building regulation references…
Perkins&Will
(https://www.perkinswill.com) 📸 Data Snapshot: May 16, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Perkins&Will (https://www.perkinswill.com)
Title
Perkins&Will
H1 Perkins&Will
H2 Places where humanity thrives in harmony with nature.
H2 Cookie Consent
H2 Cookie Preferences
NAV_HEADER_REPEATED_FOOTER Projects – Perkins&Will (https://perkinswill.com/work/)
Title
Projects – Perkins&Will
H1 Selected Projects
H2 Featured Work
H2 Cookie Consent
H2 Cookie Preferences
NAV_HEADER_REPEATED_FOOTER Our Purpose – Perkins&Will (https://perkinswill.com/our-purpose/)
Title
Our Purpose – Perkins&Will
H1 Our Purpose
H2 We’re a global collective of designers and changemakers.
H2 Cookie Consent
H2 Cookie Preferences
NAV_HEADER_REPEATED_FOOTER Insights – Perkins&Will (https://perkinswill.com/insights/)
Title
Insights – Perkins&Will
H1 Salt Lake City hits on an innovative solution for saving its abandoned ballpark
H2 Cookie Consent
H2 Cookie Preferences
NAV_HEADER_REPEATED_FOOTER People – Perkins&Will (https://perkinswill.com/people/)
Title
People – Perkins&Will
H1 Studio:Firmwide Leadership
H2 People in Firmwide Leadership
H2 Cookie Consent
H2 Cookie Preferences
NAV_HEADER_REPEATED_FOOTER Studios – Perkins&Will (https://perkinswill.com/studios/)
Title
Studios – Perkins&Will
H1 Studios
H2 Our Studios
H2 Cookie Consent
H2 Cookie Preferences
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://www.perkinswill.com) Perkins&Will
[H2] Places where humanity thrives in harmony with nature. news Our Global Design Director, Ralph Johnson, Has Just Released His Latest Book! Architecture in a Rapidly Changing World shows how our firm’s design culture encourages individual talent to develop in the context of its global practice. Read the full announcement. [IMG: A flat lay of] [IMG: A performing arts venue with an empty audience area and musicians playing on stage, illuminated by overhead lights.] Designer Spotlight Patrick Cunningham: Expression in the Elemental For Patrick Cunningham, principal and design director of our Boston studio, thoughtfully crafted spaces provide more than shelter; they create sensory sanctuaries that form authentic connections between people and the natural world. Discover Patrick's approach to design. news Suzhou’s Science and Technology Museum Opens The newly completed project is a fluid fusion of architecture and landscape, establishing a major cultural destination centered on the relationship between nature and innovation. Learn more about Suzhou's newest landmark. [IMG: Modern museum cantilevers over a serene pond during sunset.] [IMG: Modern hospital render with colorful facade and landscaped surroundings.] Building a next-generation pediatric campus for North Texas. UT Southwestern’s New Pediatric Campus has earned the Gold Touchstone Award from the Center for Health Design—the program’s highest honor for evidence-based design. The campus will be one of the largest and most transformative pediatric hospitals in the United States. [IMG: Interior of a modern lobby in a hospital pavilion showcasing elegant design and welcoming spaces.] Transforming a beloved hospital into a new standard for care. Lucile Packard Children’s Hospital Stanford’s expansion set a new benchmark in children’s health—advancing sustainability, technology, and family-centered design without ever disrupting care. Generosity, illuminated. A new collection of insights from our clients. [IMG: Yellow flowers blooming in sunlight with a wooden structure in the background.] Two public spaces highlight the rising prominence of landfill redevelopment [IMG: Modern building with wooden architecture and people walking in a plaza.] Salt Lake City hits on an innovative solution for saving its abandoned ballpark [IMG: Illustration of a team of planners discussing data] Designing better hospitals begins with developing better models of care [IMG: Modern white building with curves and angles, set behind a paved plaza and grassy area on a winter day.] Shanghai’s West Bund gets a new theater, bringing performing arts to the banks of the Huangpu [IMG: Hand holding a stylized globe, symbolizing global sustainability and environmental care.] Global real estate firm JLL is raising the bar on circularity in its new London workplace insights Meet the man who is creating Latin America’s largest children’s hospital Pediatrician and philanthropist José Luiz Egydio Setúbal is expanding Sabará Children’s Hospital into one of Latin America’s largest pediatric complexes, pairing world-class care with a holistic, family-centered approach. In conversation, he reflects on a life of service and what’s next for children’s healthcare. [IMG: Modern hospital tower render with greenery and urban design.] [IMG: Glass bridge connecting a transit station, with two individuals inside, viewed at dusk. CTA sign and surrounding structures are visible.] Damen Green Line Station Chicago, Illinois insights A New Train Station Bridges Chicago’s Past and Future Panoramic views and bespoke signage place straphangers at the heart of the city. Learn more. news Chris Hardie Becomes Our Newest Firmwide Design Director We’re proud to welcome Chris Hardie to our collective of firmwide design directors. With more than 25 years of experience designing landmark cultural and civic buildings across China, Europe, and Canada, Chris will help shape our global design strategy while bringing an unmatched depth of cultural fluency to studios around the world. Read the full announcement. [IMG: Chris Hardie and another designer collaborating at a desk] Our research uncovers solutions to some of the world's most pressing design challenges. Explore our five core areas of inquiry. [IMG: Group photo of the retail team.] news Expanding our retail practice We’re excited to welcome five acclaimed retail design strategists to our growing retail practice, strengthening our global capability to deliver dynamic destinations that energize communities. Meet the team.
4855 chars
SUB-PAGE (https://perkinswill.com/work/) Projects – Perkins&Will
[H1] Selected Projects Selected ProjectsAdaptive TransformationAdvisory ServicesAviationBranded EnvironmentsCorporate and CommercialCultural and CivicFederalHealthHealth EducationHigher EducationHospitalityK-12 EducationLandscape ArchitectureResidentialRetailScience and TechnologySports, Recreation, and EntertainmentTransportationUrban DesignWorkplace Places that honor humanity. [H2] Featured Work Grid Grid Map List Fermilab Helen Edwards Engineering Research Center [IMG: Exterior] Work Fermilab Helen Edwards Engineering Research Center Batavia, Illinois Western Washington University, Kaiser Borsari Hall Work Western Washington University, Kaiser Borsari Hall Bellingham, Washington The Pittman Hotel Work The Pittman Hotel Dallas, Texas Beijing Performing Arts Centre Work Beijing Performing Arts Centre Beijing, China VIA Oslo Work VIA Oslo Oslo, Norway Confidential Client Work Confidential Client San Francisco, California UT Southwestern Medical Center at RedBird Work UT Southwestern Medical Center at RedBird Dallas, Texas The Modern Work The Modern Seattle, Washington Shanghai Library East Work Shanghai Library East Shanghai, China Western University, Weldon Library Revitalization [IMG: A second story view of the atrium, showing a concrete room illuminated by white orb lights. A wooden staircase and information desk as well as a moss wall stand out against the hues of the wall.] Work Western University, Weldon Library Revitalization London, Ontario Northwestern University, Ryan Fieldhouse and Walter Athletics Center Work Northwestern University, Ryan Fieldhouse and Walter Athletics Center Evanston, Illinois University of Virginia Hospital South Tower Work University of Virginia Hospital South Tower Charlottesville, Virginia National Museum of African American History and Culture Work National Museum of African American History and Culture Washington, D.C. York University, School of Continuing Studies Work York University, School of Continuing Studies Toronto, Ontario NIO House Hefei Xinqiao Industrial Park Work NIO House Hefei Xinqiao Industrial Park Hefei, China Billerica Memorial High School Work Billerica Memorial High School Billerica, Massachusetts Albion Library Work Albion Library Toronto, Ontario Simon Fraser University Stadium [IMG: SFU Stadium from track.] Work Simon Fraser University Stadium Burnaby, British Columbia University of California San Diego, Franklin Antonio Hall Work University of California San Diego, Franklin Antonio Hall San Diego, California 150 Holborn [IMG: 150 Holborn, London] Work 150 Holborn London, United Kingdom Réseau Express Métropolitain [IMG: Modern urban skyline with glass buildings and a highway in the foreground.] Work Réseau Express Métropolitain Montréal, Québec Toronto Metropolitan University Daphne Cockwell Health Sciences Complex Work Toronto Metropolitan University Daphne Cockwell Health Sciences Complex Toronto, Ontario i3 Illumina Campus [IMG: i3 Illumina Campus] Work i3 Illumina Campus San Diego, California School 360 Work School 360 Sugar House Island, London, United Kingdom Center for Novel Therapeutics Work Center for Novel Therapeutics La Jolla, California Show all projects Title Location Year Size Fermilab Helen Edwards Engineering Research Center Batavia, Illinois 2023 90,000 square feet Western Washington University, Kaiser Borsari Hall Bellingham, Washington 2024 53,345 square feet The Pittman Hotel Dallas, Texas 2020 140,000 square feet Beijing Performing Arts Centre Beijing, China 2023 1,349,255 square feet VIA Oslo Oslo, Norway 2021 629,688 square feet Confidential Client San Francisco, California 2023 42,730 square feet UT Southwestern Medical Center at RedBird Dallas, Texas 2021 154,115 square feet The Modern Seattle, Washington 2022 597,871 square feet Shanghai Library East Shanghai, China 2022 1,237,849 square feet Western University, Weldon Library Revitalization London, Ontario 2022 90,000 square feet Northwestern University, Ryan Fieldhouse and Walter Athletics Center Evanston, Illinois 2018 420,000 square feet University of Virginia Hospital South Tower Charlottesville, Virginia 2020 440,000 square feet National Museum of African American History and Culture Washington, D.C. 2016 397,000 square feet York University, School of Continuing Studies Toronto, Ontario 2022 120,000 square feet NIO House Hefei Xinqiao Industrial Park Hefei, China 2023 43,056 square feet Billerica Memorial High School Billerica, Massachusetts 2020 325,000 square feet Albion Library Toronto, Ontario 2017 29,000 square feet Simon Fraser University Stadium Burnaby, British Columbia 2021 29,881 square feet University of California San Diego, Franklin Antonio Hall San Diego, California 2022 189,000 square feet 150 Holborn London, United Kingdom 2023 182,955 square feet Réseau Express Métropolitain Montréal, Québec 2023 Toronto Metropolitan University Daphne Cockwell Health Sciences Complex Toronto, Ontario 2019 270,000 square feet i3 Illumina Campus San Diego, California 2017 625,000 square feet School 360 Sugar House Island, London, United Kingdom 2021 25,973 square feet Center for Novel Therapeutics La Jolla, California 2019 137,500 square feet
5629 chars
SUB-PAGE (https://perkinswill.com/our-purpose/) Our Purpose – Perkins&Will
[H1] Our Purpose Our PurposeDesign ExcellenceDiversity and InclusionLiving DesignResearchResilienceSocial PurposeSustainabilityWell-BeingOur Legacy [H2] We’re a global collective of designers and changemakers. SoLo Soo Valley, British Columbia We aspire to create places where humanity thrives in harmony with nature. Our future depends on it. Nemesis Coffee at Great Northern Way Vancouver, British Columbia Our work is driven by curiosity, powered by research and technology, and fueled by grit and ingenuity. We strive to make a positive difference every day. To do the right thing. To seek out ways to be even better. [IMG: Ghana Ridge Hospital] The Greater Accra Regional Hospital at Ridge Accra, Ghana With you—our clients, communities, partners, and peers—we aim to create a more beautiful, sustainable, equitable world. Together, we design for life. Destination Crenshaw Los Angeles, California We listen. Empathy and compassion nourish our culture of justice, equity, diversity, and inclusion. We live by these values every day, both in our studios and in the communities we serve. We imagine. Our process is rooted in the exploration of ideas and the rigorous testing of hypotheses. We uncover solutions to some of the world’s most pressing design challenges. University of Washington Life Sciences Building Seattle, Washington Shanghai Library East Shanghai, China We create. We design healthy, high-performance environments at every scale, thoughtfully bringing our clients’ visions to life and helping them realize their goals. Southwest Library Washington, D.C. [IMG: The exterior of a building, composed of two volumes with white fins as a facade] Franklin Antonio Hall San Diego, California Billerica Memorial High School Billerica, Massachusetts [IMG: Community Event at Historic Emancipation Park] Historic Emancipation Park Houston, Texas We uplift. Design has the power to touch lives, make memories, and build community. Our work is purposeful, adding beauty and joy to the world. Our PurposeDesign ExcellenceDiversity and InclusionLiving DesignResearchResilienceSocial PurposeSustainabilityWell-BeingOur Legacy [H1] Our Purpose Our PurposeDesign ExcellenceDiversity and InclusionLiving DesignResearchResilienceSocial PurposeSustainabilityWell-BeingOur Legacy
2557 chars
SUB-PAGE (https://perkinswill.com/insights/) Insights – Perkins&Will
Filter Explore by: Theme Climate ImpactFor the Love of PeopleFuture of DesignHead to the HeartHigh Tech’s Higher PurposeProject SpotlightWorking Well Explore by: Topic CarbonCommunityDiversityEquityHealthLiving DesignMass TimberResilienceScienceSustainabilityTechnologyWell-BeingWorkplace Reset Two public spaces highlight the rising prominence of landfill redevelopment [IMG: Yellow flowers blooming in sunlight with a wooden structure in the background.] Future of Design Insights Two public spaces highlight the rising prominence of landfill redevelopment Salt Lake City hits on an innovative solution for saving its abandoned ballpark [IMG: Modern building with wooden architecture and people walking in a plaza.] Climate Impact Insights Salt Lake City hits on an innovative solution for saving its abandoned ballpark Global real estate firm JLL is raising the bar on circularity in its new London workplace [IMG: Hand holding a stylized globe, symbolizing global sustainability and environmental care.] Working Well Insights Global real estate firm JLL is raising the bar on circularity in its new London workplace Shanghai’s West Bund gets a new theater, bringing performing arts to the banks of the Huangpu [IMG: Modern white building with curves and angles, set behind a paved plaza and grassy area on a winter day.] Project Spotlight Insights Shanghai’s West Bund gets a new theater, bringing performing arts to the banks of the Huangpu Designing better hospitals begins with developing better models of care [IMG: Illustration of a team of planners discussing data] For the Love of People Insights Designing better hospitals begins with developing better models of care An Atlanta landmark emerges from the city’s industrial past [IMG: Open converted industrial space with walkway and people enjoying a sunny day.] Project Spotlight Insights An Atlanta landmark emerges from the city’s industrial past Market insights from our clients delivered to your inbox. Subscribe to Current, the newsletter. Subscribe to our Newsletter Vancouver is expanding its local food system, sparking innovations in urban agriculture [IMG: Fresh green lettuce leaves in a geometric grid design, showcasing vibrant textures.] Climate Impact Insights Vancouver is expanding its local food system, sparking innovations in urban agriculture Motown aims to top the charts again with its new museum experience [IMG: Motown Museum exterior view with visitors at dusk, showcasing modern design and iconic sign.] For the Love of People Insights Motown aims to top the charts again with its new museum experience A treatment center for traumatized children imagines the ultimate therapeutic environment [IMG: Vibrant orange and pink flowers blooming in a sunny greenhouse.] Head to the Heart Insights A treatment center for traumatized children imagines the ultimate therapeutic environment Two London life sciences labs show the importance of place in the talent race [IMG: Modern lab building with glass facade, people and bicycles in foreground. A sign says] Head to the Heart Insights Two London life sciences labs show the importance of place in the talent race Ecologist Juan Rovalo brings new perspectives to the design process [IMG: Man observing forest greenery in nature with floral illustrations.] Climate Impact Insights Ecologist Juan Rovalo brings new perspectives to the design process Green infrastructure and energy company Acciona invites nature into its Madrid workplace [IMG: Modern office atrium with glass walls and greenery.] Working Well Insights Green infrastructure and energy company Acciona invites nature into its Madrid workplace A new train station bridges Chicago’s past and future [IMG: Modern public transit station with glass walkway and green structural details] Project Spotlight Insights A new train station bridges Chicago’s past and future Meet the man who is creating Latin America’s largest children’s hospital [IMG: Headshot of José in suit with bookshelf background and colorful geometric overlay.] For the Love of People Insights Meet the man who is creating Latin America’s largest children’s hospital These community advocacy groups influenced Boston’s biggest project since the Big Dig [IMG: Riverside park with walking paths and kayakers, lush trees along the waterfront.] Future of Design Insights These community advocacy groups influenced Boston’s biggest project since the Big Dig A new report offers recommendations for improving transit connectivity in the U.S. [IMG: An illustration of planners reviewing transit data with an image of a plane landing and a mobile app with transit options] High Tech’s Higher Purpose Insights A new report offers recommendations for improving transit connectivity in the U.S. The first step in creating a cultural institution in the U.S. involves telling a good story [IMG: Pixelated butterfly on a purple background with fragmented design elements.] Future of Design Insights The first step in creating a cultural institution in the U.S. involves telling a good story Here’s how to stay connected while avoiding the cognitive damage of digital addiction [IMG: Continuous line art: person with phone, brain, and butterfly on gradient background.] Head to the Heart Insights Here’s how to stay connected while avoiding the cognitive damage of digital addiction Rethinking the city block to create a pedestrian oasis [IMG: Modern urban park with people relaxing on benches under blooming trees and in front of contemporary architecture.] For the Love of People Insights Rethinking the city block to create a pedestrian oasis These schools help their neighbors learn and grow [IMG: Modern building with people inside, large glass windows, evening view.] Head to the Heart Insights These schools help their neighbors learn and grow These community centers help growing cities maintain their identities [IMG: Local performers on a stair in a community center] For the Love of People Insights These community centers help growing cities maintain their identities The president of Illinois Tech discusses the future of technology education Future of Design Insights The president of Illinois Tech discusses the future of technology education With the right attention, old schools can unlock a brighter future anchored in tradition Climate Impact Insights With the right attention, old schools can unlock a brighter future anchored in tradition Light and collaboration spaces revitalize a university library [IMG: Library info desk surrounded by comfortable furniture] Project Spotlight Insights Light and collaboration spaces revitalize a university library What do artificial intelligence, athleisure attire, and specialty drinks have to do with electric vehicles? High Tech’s Higher Purpose Insights What do artificial intelligence, athleisure attire, and specialty drinks have to do with electric vehicles? Can landscape design help communities promote social justice and climate resilience? Climate Impact Insights Can landscape design help communities promote social justice and climate resilience? Designed to foster diversity, this school leaves an enduring legacy [IMG: A stack of old photographs and drawings.] For the Love of People Insights Designed to foster diversity, this school leaves an enduring legacy Employees can reconfigure this office to support their needs [IMG: Individuals and small groups of people socialize in an office reception area.] Working Well Insights Employees can reconfigure this office to support their needs This trailblazing leader envisions a stronger university with a smaller footprint [IMG: Illustration of people moving large abstract objects together.] High Tech’s Higher Purpose Insights This trailblazing leader envisions a stronger university with a smaller footprint 85 years after opening, this school remains a paragon of child-centered architecture Head to the Heart Insights 85 years after opening, this school remains a paragon of child-centered architecture Building materials can help or hurt people and the environment. Here’s a guide to making smart choices. [IMG: Illustration of trees and people silhouetted against building backdrop.] Future of Design Insights Building materials can help or hurt people and the environment. Here’s a guide to making smart choices. An international law firm brings the glory of nature inside [IMG: Interior of elevator lobby with reception desk and view of mountain from floor to ceiling window] Project Spotlight Insights An international law firm brings the glory of nature inside Why these CEOs are embracing regenerative design Climate Impact Insights Why these CEOs are embracing regenerative design Beijing’s new performing arts complex redirects the city’s cultural flow [IMG: Aerial view of exterior of performing arts complex] Project Spotlight Insights Beijing’s new performing arts complex redirects the city’s cultural flow Why are these healthcare professionals working in architecture? For the Love of People Insights Why are these healthcare professionals working in architecture? How do you design research labs for unknown technologies? [IMG: Abstract pixel art with scattered pink and white squares on a black background.] Working Well Insights How do you design research labs for unknown technologies? 3 must-see places in the U.S. give voice to Black history, culture, and civil rights. [IMG: An abstract view of a perforated metal sculpture.] For the Love of People Insights 3 must-see places in the U.S. give voice to Black history, culture, and civil rights. How struggling malls became new destinations for health, fun, and learning Climate Impact Insights How struggling malls became new destinations for health, fun, and learning The high-tech tool behind Orlando’s makeover [IMG: Illustration of a city.] High Tech’s Higher Purpose Insights The high-tech tool behind Orlando’s makeover This mixed-income community is helping ease LA’s housing crisis [IMG: Abstract close ups of architectural model] For the Love of People Insights This mixed-income community is helping ease LA’s housing crisis How does high-speed rail strengthen communities? Future of Design Insights How does high-speed rail strengthen communities? Dog-friendly offices can be a big employee incentive. Here’s how to ensure a paws-itive experience for everyone. Working Well Insights Dog-friendly offices can be a big employee incentive. Here’s how to ensure a paws-itive experience for everyone. 4 ways prefabrication benefits communities and the environment Climate Impact Insights 4 ways prefabrication benefits communities and the environment Public Health 3.0 is changing how we design for well-being For the Love of People Insights Public Health 3.0 is changing how we design for well-being Can university housing save downtowns? This law school is giving it a try For the Love of People Insights Can university housing save downtowns? This law school is giving it a try Micro-hospitals bring crucial care to medically underserved areas For the Love of People Insights Micro-hospitals bring crucial care to medically underserved areas How inclusive design can strengthen communities and improve lives For the Love of People Insights How inclusive design can strengthen communities and improve lives How street-level activation can transform cities and spark economic success Future of Design Insights How street-level activation can transform cities and spark economic success Digital twin technology promises greater efficiency, but it’s only as effective as the data that feeds it High Tech’s Higher Purpose Insights Digital twin technology promises greater efficiency, but it’s only as effective as the data that feeds it Everyday architecture shouldn’t be banal. It should elevate and enrich the human experience. For the Love of People Insights Everyday architecture shouldn’t be banal. It should elevate and enrich the human experience. Living with muscular dystrophy, a renowned neurologist embodies resilience in his life and work Head to the Heart Insights Living with muscular dystrophy, a renowned neurologist embodies resilience in his life and work If you think carbon reduction is just about the planet, you’re missing the big picture Climate Impact Insights If you think carbon reduction is just about the planet, you’re missing the big picture Here’s why outdoor workplaces are in high demand Future of Design Insights Here’s why outdoor workplaces are in high demand The U.S. federal infrastructure bill presents a once-in-a-lifetime chance to transform national transit Future of Design Insights The U.S. federal infrastructure bill presents a once-in-a-lifetime chance to transform national transit 5 design tips for helping everyone on campus feel like they belong For the Love of People Insights 5 design tips for helping everyone on campus feel like they belong A Chicago hospital shows us time and again that good design saves—and improves—lives Head to the Heart Insights A Chicago hospital shows us time and again that good design saves—and improves—lives A new tool makes it easy to tailor design to local health needs. [IMG: Illustration] High Tech’s Higher Purpose Insights A new tool makes it easy to tailor design to local health needs. Tiffany Haddish hopes to deliver food and culinary education to South LA For the Love of People Insights Tiffany Haddish hopes to deliver food and culinary education to South LA A new higher education building inspires wonder and learning Project Spotlight Insights A new higher education building inspires wonder and learning This London workplace supports a culture of choice and responsibility [IMG: EBRD] Project Spotlight Insights This London workplace supports a culture of choice and responsibility 5 ways an evolving market is compelling owners and developers to rethink their existing real estate Future of Design Insights 5 ways an evolving market is compelling owners and developers to rethink their existing real estate A creative community grows in an old San Francisco shipyard Project Spotlight Insights A creative community grows in an old San Francisco shipyard What the next generation of innovation districts is all about Head to the Heart In
15000 chars
SUB-PAGE (https://perkinswill.com/people/) People – Perkins&Will
https://perkinswill.com/wp-content/uploads/2026/04/perkinswill_people_page_reel_1.mp4 Video: Nick Guttridge We're creative thinkers with a passion for design and compassion for our communities. [H2] People in Firmwide Leadership [H1] Studio:Firmwide Leadership [H1] Expertise [H1] Studio:Firmwide Leadership Firmwide LeadershipAtlantaAustinBainbridge IslandBostonCalgaryCharlotteChicagoCopenhagenDallasDenverDublinDurhamHoustonKansas CityLondonLos AngelesMiamiMinneapolisMonterreyNew YorkOttawaPhiladelphiaRiyadhSan AntonioSan DiegoSan FranciscoSão PauloSeattleShanghaiSingaporeTorontoVancouverWashington, D.C. [H1] Expertise Adaptive TransformationAdvisory ServicesAviationBranded EnvironmentsCorporate and CommercialCultural and CivicFederalHealthHealth EducationHigher EducationHospitalityK-12 EducationLandscape ArchitectureResidentialRetailScience and TechnologySports, Recreation, and EntertainmentTransportationUrban DesignWorkplace Firmwide LeadershipAtlantaAustinBainbridge IslandBostonCalgaryCharlotteChicagoCopenhagenDallasDenverDublinDurhamHoustonKansas CityLondonLos AngelesMiamiMinneapolisMonterreyNew YorkOttawaPhiladelphiaRiyadhSan AntonioSan DiegoSan FranciscoSão PauloSeattleShanghaiSingaporeTorontoVancouverWashington, D.C. Adaptive TransformationAdvisory ServicesAviationBranded EnvironmentsCorporate and CommercialCultural and CivicFederalHealthHealth EducationHigher EducationHospitalityK-12 EducationLandscape ArchitectureResidentialRetailScience and TechnologySports, Recreation, and EntertainmentTransportationUrban DesignWorkplace Gina Berndt People Gina Berndt Principal Matt Billerbeck [IMG: Headshot of Matt Billerbeck] People Matt Billerbeck Retail Practice Leader Amy Blonder People Amy Blonder Federal Practice Leader Cassie Branum People Cassie Branum Urban Design Practice Leader Gabrielle Bullock People Gabrielle Bullock Chief Diversity Officer Linzi Cassels [IMG: Linzi Cassels] People Linzi Cassels Interior Design Director Keith Curtis People Keith Curtis Branded Environments Practice Leader David Damon People David Damon Higher Education Practice Leader Yanel de Angel [IMG: Headshot of Yanel de Angel] People Yanel de Angel Chief Marketing Officer Don Dethlefs People Don Dethlefs Sports, Recreation, and Entertainment Practice Leader Aimee Eckmann People Aimee Eckmann K-12 Education Practice Leader Andrew Frontini People Andrew Frontini Design Director Todd Gilles People Todd Gilles Chief Financial Officer Amber Hamilton People Amber Hamilton Chief Talent Officer Chris Hardie People Chris Hardie Design Director Phil Harrison [IMG: Smiling professional man in blue blazer, glasses, standing in modern office with red accents.] People Phil Harrison Chief Executive Officer Marie Henson People Marie Henson Health Practice Leader Brad Hinthorne People Brad Hinthorne Corporate and Commercial Practice Leader Zena Howard People Zena Howard Cultural and Civic Practice Leader Joelle Jefcoat [IMG: Headshot of Joelle Jeffcoat.] People Joelle Jefcoat Chief Legal Officer Ralph Johnson People Ralph Johnson Design Director Casey Jones People Casey Jones Chief Design Officer Kay Kornovich People Kay Kornovich Regional Director Yehia Madkour [IMG: Headshot of Yehia Madkour.] People Yehia Madkour Middle East Director Jean Mah People Jean Mah Health Principal Richard Marshall People Richard Marshall Director of Collaboration James McGrath People James McGrath Transportation Practice Leader Jason F. McLennan People Jason F. McLennan Chief Sustainability Officer Derek Newby [IMG: Headshot of Derek Newby] People Derek Newby Managing Director Lindsey Peckinpaugh [IMG: headshot of lindsey peckinpaugh] People Lindsey Peckinpaugh President John Poelker People John Poelker Operations Director Jeffrey R. Zynda [IMG: Headshot of Jeff Zynda] People Jeffrey R. Zynda Science and Technology Practice Leader Tom Reisenbichler People Tom Reisenbichler Regional Director Gilad Rosenzweig [IMG: Headshot of Gilad Rosenzweig] People Gilad Rosenzweig Research and Development Director John Sadlon People John Sadlon Workplace Practice Leader Murali Selvaraj People Murali Selvaraj Chief Information Officer Zan Stewart People Zan Stewart Landscape Architecture Practice Leader Leigh Stringer People Leigh Stringer Advisory Services Practice Leader Mark Walsh People Mark Walsh Technical Design Director Julie Wienberg People Julie Wienberg Aviation Practice Leader Tim Wolfe People Tim Wolfe Interior Design Director Brad Zizmor [IMG: Headshot of Brad Zizmor.] People Brad Zizmor Managing Principal
4961 chars
SUB-PAGE (https://perkinswill.com/studios/) Studios – Perkins&Will
[H2] Our Studios Atlanta Studio Atlanta Austin Studio Austin Bainbridge Island [IMG: Modern kitchen with people and dog, featuring wooden walls and blue accents.] Studio Bainbridge Island Boston Studio Boston Calgary Studio Calgary Charlotte Studio Charlotte Chicago Studio Chicago Copenhagen Studio Copenhagen Dallas Studio Dallas Denver Studio Denver Dublin [IMG: Team collaborating in modern office space with laptops and documents.] Studio Dublin Durham Studio Durham Houston Studio Houston Kansas City Studio Kansas City London Studio London Los Angeles [IMG: Modern meeting room with garden view and orange chairs.] Studio Los Angeles Miami Studio Miami Minneapolis Studio Minneapolis Monterrey Studio Monterrey New York Studio New York Ottawa [IMG: Ottawa studio] Studio Ottawa Philadelphia Studio Philadelphia Riyadh [IMG: Team brainstorming session in modern office with presentation boards.] Studio Riyadh San Antonio Studio San Antonio San Diego Studio San Diego San Francisco Studio San Francisco São Paulo [IMG: São Paulo Studio Perkins&Will] Studio São Paulo Seattle Studio Seattle Shanghai Studio Shanghai Singapore [IMG: Team collaborating on a project in a modern workspace with design materials.] Studio Singapore Toronto Studio Toronto Vancouver Studio Vancouver Washington, D.C. Studio Washington, D.C. AtlantaAustinBainbridge IslandBostonCalgaryCharlotteChicagoCopenhagenDallasDenverDublinDurhamHoustonKansas CityLondonLos AngelesMiamiMinneapolisMonterreyNew YorkOttawaPhiladelphiaRiyadhSan AntonioSan DiegoSan FranciscoSão PauloSeattleShanghaiSingaporeTorontoVancouverWashington, D.C. [H1] Studios AtlantaAustinBainbridge IslandBostonCalgaryCharlotteChicagoCopenhagenDallasDenverDublinDurhamHoustonKansas CityLondonLos AngelesMiamiMinneapolisMonterreyNew YorkOttawaPhiladelphiaRiyadhSan AntonioSan DiegoSan FranciscoSão PauloSeattleShanghaiSingaporeTorontoVancouverWashington, D.C.
2294 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
22Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 4 | 1 |
| /work/ | 3 | 1 |
| /our-purpose/ | 3 | 1 |
| /insights/ | 4 | 1 |
| /people/ | 3 | 1 |
| /studios/ | 5 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@id": "/#sso/organization/site/org-logo-url/organization/7",
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://perkinswill.com/",
"name": "Perkins&Will",
"description": "Architecture, interior design, planning, and landscape design for universities, healthcare facilities, businesses, cultural and civic institutions, sports and recreation, and more.",
"image": [
{
"@id": "/wp-content/uploads/2026/05/homepage_hero_kaiser-bosari-hall-1200x1200-cropped.jpg#sso/image-object"
},
{
"@id": "/wp-content/uploads/2026/05/insights_Damen-Green-Line-Station_6ColHor-1410x921_homepage-1200x900-cropped.jpg#sso/image-object"
},
{
"@id": "/wp-content/uploads/2026/05/insights_Damen-Green-Line-Station_6ColHor-1410x921_homepage-1200x675-cropped.jpg#sso/image-object"
},
{
"@id": "/wp-content/uploads/2026/05/insights_Damen-Green-Line-Station_6ColHor-1410x921_homepage-1200x630-cropped.jpg#sso/image-object"
}
]
},
{
"@id": "/wp-content/uploads/2026/05/homepage_hero_kaiser-bosari-hall-1200x1200-cropped.jpg#sso/image-object",
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://perkinswill.com/wp-content/uploads/2026/05/homepage_hero_kaiser-bosari-hall-1200x1200-cropped.jpg",
"identifier": "175023-wpsso-schema-1x1",
"name": "homepage_hero_kaiser-bosari-hall",
"alternativeHeadline": "A walkable path lined with trees and foliage, showcasing a contemporary building with large windows and clean lines, framed by autumn leaves.",
"description": "A walkable path lined with trees and foliage, showcasing a contemporary building with large windows and clean lines, framed by autumn leaves.",
"encodingFormat": "image/jpeg",
"uploadDate": "2026-05-07T15:02:15+00:00",
"width": [
{
"@id": "#sso/qv-width-px-1200"
}
],
"height": [
{
"@id": "#sso/qv-height-px-1200"
}
]
},
{
"@id": "#sso/qv-width-px-1200",
"@context": "https://schema.org",
"@type": "QuantitativeValue",
"name": "Width",
"unitText": "px",
"unitCode": "E37",
"value": "1200"
},
{
"@id": "#sso/qv-height-px-1200",
"@context": "https://schema.org",
"@type": "QuantitativeValue",
"name": "Height",
"unitText": "px",
"unitCode": "E37",
"value": "1200"
},
{
"@id": "/wp-content/uploads/2026/05/insights_Damen-Green-Line-Station_6ColHor-1410x921_homepage-1200x900-cropped.jpg#sso/image-object",
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://perkinswill.com/wp-content/uploads/2026/05/insights_Damen-Green-Line-Station_6ColHor-1410x921_homepage-1200x900-cropped.jpg",
"identifier": "175593-wpsso-schema-4x3",
"name": "insights_Damen-Green-Line-Station_6ColHor-1410x921_homepage",
"alternativeHeadline": "Glass bridge connecting a transit station, with two individuals inside, viewed at dusk. CTA sign and surrounding structures are visible.",
"description": "Glass bridge connecting a transit station, with two individuals inside, viewed at dusk. CTA sign and surrounding structures are visible.",
"encodingFormat": "image/jpeg",
"uploadDate": "2026-05-12T15:58:45+00:00",
"width": [
{
"@id": "#sso/qv-width-px-1200"
}
],
"height": [
{
"@id": "#sso/qv-height-px-900"
}
]
},
{
"@id": "#sso/qv-height-px-900",
"@context": "https://schema.org",
"@type": "QuantitativeValue",
"name": "Height",
"unitText": "px",
"unitCode": "E37",
"value": "900"
},
{
"@id": "/wp-content/uploads/2026/05/insights_Damen-Green-Line-Station_6ColHor-1410x921_homepage-1200x675-cropped.jpg#sso/image-object",
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://perkinswill.com/wp-content/uploads/2026/05/insights_Damen-Green-Line-Station_6ColHor-1410x921_homepage-1200x675-cropped.jpg",
"identifier": "175593-wpsso-schema-16x9",
"name": "insights_Damen-Green-Line-Station_6ColHor-1410x921_homepage",
"alternativeHeadline": "Glass bridge connecting a transit station, with two individuals inside, viewed at dusk. CTA sign and surrounding structures are visible.",
"description": "Glass bridge connecting a transit station, with two individuals inside, viewed at dusk. CTA sign and surrounding structures are visible.",
"encodingFormat": "image/jpeg",
"uploadDate": "2026-05-12T15:58:45+00:00",
"width": [
{
"@id": "#sso/qv-width-px-1200"
}
],
"height": [
{
"@id": "#sso/qv-height-px-675"
}
]
},
{
"@id": "#sso/qv-height-px-675",
"@context": "https://schema.org",
"@type": "QuantitativeValue",
"name": "Height",
"unitText": "px",
"unitCode": "E37",
"value": "675"
},
{
"@id": "/wp-content/uploads/2026/05/insights_Damen-Green-Line-Station_6ColHor-1410x921_homepage-1200x630-cropped.jpg#sso/image-object",
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://perkinswill.com/wp-content/uploads/2026/05/insights_Damen-Green-Line-Station_6ColHor-1410x921_homepage-1200x630-cropped.jpg",
"identifier": "175593-wpsso-thumbnail",
"name": "insights_Damen-Green-Line-Station_6ColHor-1410x921_homepage",
"alternativeHeadline": "Glass bridge connecting a transit station, with two individuals inside, viewed at dusk. CTA sign and surrounding structures are visible.",
"description": "Glass bridge connecting a transit station, with two individuals inside, viewed at dusk. CTA sign and surrounding structures are visible.",
"encodingFormat": "image/jpeg",
"uploadDate": "2026-05-12T15:58:45+00:00",
"width": [
{
"@id": "#sso/qv-width-px-1200"
}
],
"height": [
{
"@id": "#sso/qv-height-px-630"
}
]
},
{
"@id": "#sso/qv-height-px-630",
"@context": "https://schema.org",
"@type": "QuantitativeValue",
"name": "Height",
"unitText": "px",
"unitCode": "E37",
"value": "630"
},
{
"@id": "/#sso/website/7",
"@context": "https://schema.org",
"@type": "WebSite",
"mainEntityOfPage": "https://perkinswill.com/",
"url": "https://perkinswill.com/",
"name": "Perkins&Will",
"description": "Architecture, interior design, planning, and landscape design for universities, healthcare facilities, businesses, cultural and civic institutions, sports and recreation, and more.",
"potentialAction": [
{
"@context": "https://schema.org",
"@type": "SearchAction",
"target": "https://perkinswill.com?s={search_term_string}",
"query-input": "required name=search_term_string"
}
],
"publisher": [
{
"@id": "/#sso/organization/site/org-logo-url"
}
],
"headline": "Perkins&Will",
"inLanguage": "en_US",
"datePublished": "2019-03-04T17:53:28+00:00",
"dateModified": "2026-05-12T20:28:24+00:00",
"author": {
"@id": "/0622a28d4b5ef4874dd725f0258e270e#sso/person"
},
"thumbnailUrl": "https://perkinswill.com/wp-content/uploads/2026/05/insights_Damen-Green-Line-Station_6ColHor-1410x921_homepage-1200x630-cropped.jpg",
"image": [
{
"@id": "/wp-content/uploads/2026/05/homepage_hero_kaiser-bosari-hall-1200x1200-cropped.jpg#sso/image-object"
},
{
"@id": "/wp-content/uploads/2026/05/insights_Damen-Green-Line-Station_6ColHor-1410x921_homepage-1200x900-cropped.jpg#sso/image-object"
},
{
"@id": "/wp-content/uploads/2026/05/insights_Damen-Green-Line-Station_6ColHor-1410x921_homepage-1200x675-cropped.jpg#sso/image-object"
},
{
"@id": "/wp-content/uploads/2026/05/insights_Damen-Green-Line-Station_6ColHor-1410x921_homepage-1200x630-cropped.jpg#sso/image-object"
}
]
},
{
"@id": "/#sso/organization/site/org-logo-url",
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://perkinswill.com/",
"name": "Perkins&Will",
"description": "Architecture, interior design, planning, and landscape design for universities, healthcare facilities, businesses, cultural and civic institutions, sports and recreation, and more."
},
{
"@id": "/0622a28d4b5ef4874dd725f0258e270e#sso/person",
"@context": "https://schema.org",
"@type": "Person",
"name": "Spencer Allan",
"givenName": "Spencer",
"familyName": "Allan",
"description": "Author archive page for Spencer Allan.",
"image": [
{
"@id": "https://secure.gravatar.com/avatar/ce648f1c7c2a98be3e12a76f0de1e298.jpg?d=mp&s=1200#sso/image-object"
}
]
},
{
"@id": "https://secure.gravatar.com/avatar/ce648f1c7c2a98be3e12a76f0de1e298.jpg?d=mp&s=1200#sso/image-object",
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://secure.gravatar.com/avatar/ce648f1c7c2a98be3e12a76f0de1e298.jpg?d=mp&s=1200",
"width": [
{
"@id": "#sso/qv-width-px-1200"
}
],
"height": [
{
"@id": "#sso/qv-height-px-1200"
}
]
}
]
}
/work/
{
"@context": "https://schema.org",
"@graph": [
{
"@id": "/work/#sso/item-list",
"@context": "https://schema.org",
"@type": "ItemList",
"mainEntityOfPage": "https://perkinswill.com/work/",
"url": "https://perkinswill.com/work/",
"name": "Projects",
"description": "P&W Projects",
"itemListOrder": "https://schema.org/ItemListOrderDescending",
"itemListElement": [
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 1,
"url": "https://perkinswill.com/project/the-modern/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 2,
"url": "https://perkinswill.com/project/view-boston/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 3,
"url": "https://perkinswill.com/project/via-oslo-norway/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 4,
"url": "https://perkinswill.com/project/waldyr-beira-building/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 5,
"url": "https://perkinswill.com/project/the-reed-at-southbank/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 6,
"url": "https://perkinswill.com/project/150-holborn/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 7,
"url": "https://perkinswill.com/project/building-12/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 8,
"url": "https://perkinswill.com/project/odenak/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 9,
"url": "https://perkinswill.com/project/soma-site-3-lab-building/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 10,
"url": "https://perkinswill.com/project/the-pittman-hotel/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 11,
"url": "https://perkinswill.com/project/framehouse-dragor-denmark/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 12,
"url": "https://perkinswill.com/project/great-northern-way-office-and-pavilion/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 13,
"url": "https://perkinswill.com/project/baylor-scott-white-health-administrative-center/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 14,
"url": "https://perkinswill.com/project/the-brick-and-machine/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 15,
"url": "https://perkinswill.com/project/east-4th-avenue-office-building/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 16,
"url": "https://perkinswill.com/project/200-4th-avenue-south/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 17,
"url": "https://perkinswill.com/project/hmtx-world-headquarters/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 18,
"url": "https://perkinswill.com/project/united-states-coast-guard-headquarters/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 19,
"url": "https://perkinswill.com/project/i3-illumina-campus/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 20,
"url": "https://perkinswill.com/project/atlanta-dairies/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 21,
"url": "https://perkinswill.com/project/bmw-site-operations-center/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 22,
"url": "https://perkinswill.com/project/northedge/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 23,
"url": "https://perkinswill.com/project/american-express-sunrise-corporate-center/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 24,
"url": "https://perkinswill.com/project/troy-block/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 25,
"url": "https://perkinswill.com/project/the-crystal-copenhagen-denmark/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 26,
"url": "https://perkinswill.com/project/confidential-hospitality-project-madinaty/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 27,
"url": "https://perkinswill.com/project/dahlerups-tower-copenhagen-denmark/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 28,
"url": "https://perkinswill.com/project/bacchanalia-star-provisions/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 29,
"url": "https://perkinswill.com/project/network-operations-center/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 30,
"url": "https://perkinswill.com/project/707-terry/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 31,
"url": "https://perkinswill.com/project/our-atlanta-studio/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 32,
"url": "https://perkinswill.com/project/apex/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 33,
"url": "https://perkinswill.com/project/hasten-21-stockholm-sweden/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 34,
"url": "https://perkinswill.com/project/newell-brands-atlanta-rooftop/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 35,
"url": "https://perkinswill.com/project/center-for-coastal-and-deltaic-solutions/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 36,
"url": "https://perkinswill.com/project/ashrae-global-headquarters/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 37,
"url": "https://perkinswill.com/project/311-west-monroe/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 38,
"url": "https://perkinswill.com/project/harmonia-590-offices-boutique/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 39,
"url": "https://perkinswill.com/project/the-epic/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 40,
"url": "https://perkinswill.com/project/the-international-criminal-court-the-hague-the-netherlands/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 41,
"url": "https://perkinswill.com/project/ucla-health-training-center/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 42,
"url": "https://perkinswill.com/project/loreal-research-innovation-center/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 43,
"url": "https://perkinswill.com/project/oscar-by-you/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 44,
"url": "https://perkinswill.com/project/true-north-square/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 45,
"url": "https://perkinswill.com/project/800-alaskan/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 46,
"url": "https://perkinswill.com/project/arq-vila-mariana-by-youinc/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 47,
"url": "https://perkinswill.com/project/land-olakes-headquarters-expansion/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 48,
"url": "https://perkinswill.com/project/leaf-loefgren/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 49,
"url": "https://perkinswill.com/project/new-solvay-campus-brussels-belgium/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 50,
"url": "https://perkinswill.com/project/sao-luiz-corporate-tower/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 51,
"url": "https://perkinswill.com/project/place-du-portage-iii/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 52,
"url": "https://perkinswill.com/project/799-broadway/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 53,
"url": "https://perkinswill.com/project/potrero-power-station/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 54,
"url": "https://perkinswill.com/project/the-mcclintock-building/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 55,
"url": "https://perkinswill.com/project/bay-area-metro-center/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 56,
"url": "https://perkinswill.com/project/bank-of-canada-head-office-renewal/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 57,
"url": "https://perkinswill.com/project/perkins-and-will-durham-studio/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 58,
"url": "https://perkinswill.com/project/the-richards-group/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 59,
"url": "https://perkinswill.com/project/riverone/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 60,
"url": "https://perkinswill.com/project/nio-house-hangzhou-west-lake-hangzhou-china/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 61,
"url": "https://perkinswill.com/project/ningbo-daily-newspaper-group-hq-ningbo-china/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 62,
"url": "https://perkinswill.com/project/bmg-bank-headquarters/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 63,
"url": "https://perkinswill.com/project/shanghai-oriental-blueocean-plaza/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 64,
"url": "https://perkinswill.com/project/interface-headquarters/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 65,
"url": "https://perkinswill.com/project/unilever-north-american-headquarters/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 66,
"url": "https://perkinswill.com/project/potluck-cafe-society-commercial-kitchen-and-office/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 67,
"url": "https://perkinswill.com/project/science-square/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 68,
"url": "https://perkinswill.com/project/100-hooper/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 69,
"url": "https://perkinswill.com/project/bio-jardins/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 70,
"url": "https://perkinswill.com/project/west-end-labs/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 71,
"url": "https://perkinswill.com/project/almeida-kruger/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 72,
"url": "https://perkinswill.com/project/oak-lawn-place/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 73,
"url": "https://perkinswill.com/project/tijucopava-residence/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 74,
"url": "https://perkinswill.com/project/link-school-of-business/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 75,
"url": "https://perkinswill.com/project/ferry-building/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 76,
"url": "https://perkinswill.com/project/westside-paper/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 77,
"url": "https://perkinswill.com/project/union-on-24th/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 78,
"url": "https://perkinswill.com/project/800-granville/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 79,
"url": "https://perkinswill.com/project/gabriel-faria-lima-corporate/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 80,
"url": "https://perkinswill.com/project/southbank-master-plan/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 81,
"url": "https://perkinswill.com/project/the-iconic-tower-and-central-business-district-new-administrative-capital-egypt/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 82,
"url": "https://perkinswill.com/project/third-and-traction/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 83,
"url": "https://perkinswill.com/project/platform-culver-city/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 84,
"url": "https://perkinswill.com/project/brentwood-block-burnaby/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 85,
"url": "https://perkinswill.com/project/ashley-mar/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 86,
"url": "https://perkinswill.com/project/blakes/"
}
]
}
]
}
/our-purpose/
{
"@context": "https://schema.org",
"@graph": [
{
"@id": "/our-purpose/#sso/article/1556",
"@context": "https://schema.org",
"@type": "Article",
"mainEntityOfPage": "https://perkinswill.com/our-purpose/",
"url": "https://perkinswill.com/our-purpose/",
"sameAs": [
"https://perkinswill.com/?p=1556"
],
"name": "Our Purpose",
"description": "No Description.",
"publisher": [
{
"@id": "/#sso/organization/site/org-banner-url"
}
],
"headline": "Our Purpose",
"inLanguage": "en_US",
"datePublished": "2019-03-18T15:11:52+00:00",
"dateModified": "2026-05-15T13:35:39+00:00",
"author": {
"@id": "/0622a28d4b5ef4874dd725f0258e270e#sso/person"
},
"thumbnailUrl": "https://perkinswill.com/wp-content/uploads/2024/06/UW_LSB_6-column-sa-edit-1200x630-cropped.jpg",
"image": [
{
"@id": "/wp-content/uploads/2024/06/purpose_solo-10-col-1200x1200-cropped.jpg#sso/image-object"
},
{
"@id": "/wp-content/uploads/2024/06/UW_LSB_6-column-sa-edit-1200x900-cropped.jpg#sso/image-object"
},
{
"@id": "/wp-content/uploads/2024/06/UW_LSB_6-column-sa-edit-1200x675-cropped.jpg#sso/image-object"
},
{
"@id": "/wp-content/uploads/2024/06/UW_LSB_6-column-sa-edit-1200x630-cropped.jpg#sso/image-object"
}
],
"speakable": {
"@context": "https://schema.org",
"@type": "SpeakableSpecification",
"cssSelector": [
".wp-block-post-title",
".speakable"
]
}
},
{
"@id": "/#sso/organization/site/org-banner-url",
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://perkinswill.com/",
"name": "Perkins&Will",
"description": "Architecture, interior design, planning, and landscape design for universities, healthcare facilities, businesses, cultural and civic institutions, sports and recreation, and more."
},
{
"@id": "/0622a28d4b5ef4874dd725f0258e270e#sso/person",
"@context": "https://schema.org",
"@type": "Person",
"name": "Spencer Allan",
"givenName": "Spencer",
"familyName": "Allan",
"description": "Author archive page for Spencer Allan.",
"image": [
{
"@id": "https://secure.gravatar.com/avatar/ce648f1c7c2a98be3e12a76f0de1e298.jpg?d=mp&s=1200#sso/image-object"
}
]
},
{
"@id": "https://secure.gravatar.com/avatar/ce648f1c7c2a98be3e12a76f0de1e298.jpg?d=mp&s=1200#sso/image-object",
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://secure.gravatar.com/avatar/ce648f1c7c2a98be3e12a76f0de1e298.jpg?d=mp&s=1200",
"width": [
{
"@id": "#sso/qv-width-px-1200"
}
],
"height": [
{
"@id": "#sso/qv-height-px-1200"
}
]
},
{
"@id": "#sso/qv-width-px-1200",
"@context": "https://schema.org",
"@type": "QuantitativeValue",
"name": "Width",
"unitText": "px",
"unitCode": "E37",
"value": "1200"
},
{
"@id": "#sso/qv-height-px-1200",
"@context": "https://schema.org",
"@type": "QuantitativeValue",
"name": "Height",
"unitText": "px",
"unitCode": "E37",
"value": "1200"
},
{
"@id": "/wp-content/uploads/2024/06/purpose_solo-10-col-1200x1200-cropped.jpg#sso/image-object",
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://perkinswill.com/wp-content/uploads/2024/06/purpose_solo-10-col-1200x1200-cropped.jpg",
"identifier": "149247-wpsso-schema-1x1",
"name": "purpose_solo-10-col",
"description": "No Description.",
"encodingFormat": "image/jpeg",
"uploadDate": "2024-06-25T18:31:38+00:00",
"width": [
{
"@id": "#sso/qv-width-px-1200"
}
],
"height": [
{
"@id": "#sso/qv-height-px-1200"
}
]
},
{
"@id": "/wp-content/uploads/2024/06/UW_LSB_6-column-sa-edit-1200x900-cropped.jpg#sso/image-object",
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://perkinswill.com/wp-content/uploads/2024/06/UW_LSB_6-column-sa-edit-1200x900-cropped.jpg",
"identifier": "149255-wpsso-schema-4x3",
"name": "UW_LSB_6-column-sa-edit",
"description": "No Description.",
"encodingFormat": "image/jpeg",
"uploadDate": "2024-06-25T18:40:48+00:00",
"width": [
{
"@id": "#sso/qv-width-px-1200"
}
],
"height": [
{
"@id": "#sso/qv-height-px-900"
}
]
},
{
"@id": "#sso/qv-height-px-900",
"@context": "https://schema.org",
"@type": "QuantitativeValue",
"name": "Height",
"unitText": "px",
"unitCode": "E37",
"value": "900"
},
{
"@id": "/wp-content/uploads/2024/06/UW_LSB_6-column-sa-edit-1200x675-cropped.jpg#sso/image-object",
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://perkinswill.com/wp-content/uploads/2024/06/UW_LSB_6-column-sa-edit-1200x675-cropped.jpg",
"identifier": "149255-wpsso-schema-16x9",
"name": "UW_LSB_6-column-sa-edit",
"description": "No Description.",
"encodingFormat": "image/jpeg",
"uploadDate": "2024-06-25T18:40:48+00:00",
"width": [
{
"@id": "#sso/qv-width-px-1200"
}
],
"height": [
{
"@id": "#sso/qv-height-px-675"
}
]
},
{
"@id": "#sso/qv-height-px-675",
"@context": "https://schema.org",
"@type": "QuantitativeValue",
"name": "Height",
"unitText": "px",
"unitCode": "E37",
"value": "675"
},
{
"@id": "/wp-content/uploads/2024/06/UW_LSB_6-column-sa-edit-1200x630-cropped.jpg#sso/image-object",
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://perkinswill.com/wp-content/uploads/2024/06/UW_LSB_6-column-sa-edit-1200x630-cropped.jpg",
"identifier": "149255-wpsso-thumbnail",
"name": "UW_LSB_6-column-sa-edit",
"description": "No Description.",
"encodingFormat": "image/jpeg",
"uploadDate": "2024-06-25T18:40:48+00:00",
"width": [
{
"@id": "#sso/qv-width-px-1200"
}
],
"height": [
{
"@id": "#sso/qv-height-px-630"
}
]
},
{
"@id": "#sso/qv-height-px-630",
"@context": "https://schema.org",
"@type": "QuantitativeValue",
"name": "Height",
"unitText": "px",
"unitCode": "E37",
"value": "630"
}
]
}
/insights/
{
"@context": "https://schema.org",
"@graph": [
{
"@id": "/insights/#sso/item-list",
"@context": "https://schema.org",
"@type": "ItemList",
"mainEntityOfPage": "https://perkinswill.com/insights/",
"url": "https://perkinswill.com/insights/",
"name": "Insights",
"description": "An exploration of critical issues impacting the design of our world today. Journalistically crafted and artfully presented, Insights brings you design intelligence through stories written by, about, and with some of the most iconic and influential organizations of our time.",
"itemListOrder": "https://schema.org/ItemListOrderDescending",
"itemListElement": [
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 1,
"url": "https://perkinswill.com/insights/adaptive-reuse-historic-warehouse-westside-paper-atlanta/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 2,
"url": "https://perkinswill.com/insights/urban-agriculture-vancouver/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 3,
"url": "https://perkinswill.com/insights/motown-museum-detroit/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 4,
"url": "https://perkinswill.com/insights/hull-services-mental-health-architecture/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 5,
"url": "https://perkinswill.com/insights/why-to-build-a-lab-in-the-city-london/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 6,
"url": "https://perkinswill.com/insights/stadium-reuse-ballpark-next-salt-lake-city/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 7,
"url": "https://perkinswill.com/insights/sustainable-office-design-one-broadgate/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 8,
"url": "https://perkinswill.com/insights/juan-rovalo-ecological-architecture/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 9,
"url": "https://perkinswill.com/insights/acciona-madrid-green-workplace/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 10,
"url": "https://perkinswill.com/insights/damen-green-line-station-design-architecture-chicago/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 11,
"url": "https://perkinswill.com/insights/landfill-conversion-waterfront-botanical-gardens-louisville-origin-park-clarksville/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 12,
"url": "https://perkinswill.com/insights/sabara-childrens-hospital-jose-luiz-setubal/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 13,
"url": "https://perkinswill.com/insights/allston-multimodal-project-charles-river-boston/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 14,
"url": "https://perkinswill.com/insights/west-bund-grand-theatre-shanghai/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 15,
"url": "https://perkinswill.com/insights/intermodal-airport-transportation-design-san-francisco/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 16,
"url": "https://perkinswill.com/insights/model-of-care-corewell-health-nicklaus-childrens/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 17,
"url": "https://perkinswill.com/insights/how-to-build-a-museum/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 18,
"url": "https://perkinswill.com/insights/how-to-design-spaces-for-brain-health/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 19,
"url": "https://perkinswill.com/insights/rethinking-the-city-block-to-create-a-pedestrian-oasis/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 20,
"url": "https://perkinswill.com/insights/these-schools-help-neighbors-learn-and-grow/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 21,
"url": "https://perkinswill.com/insights/responsive-to-nature-and-local-culture-these-community-centers-help-growing-cities-maintain-their-identities/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 22,
"url": "https://perkinswill.com/insights/the-president-of-iit-discusses-the-future-of-technology-education/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 23,
"url": "https://perkinswill.com/insights/with-the-right-attention-old-schools-can-unlock-a-brighter-future-anchored-in-tradition/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 24,
"url": "https://perkinswill.com/insights/brutalist-renovation-western-university-weldon-library/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 25,
"url": "https://perkinswill.com/insights/ev-automaker-nio-house-carbon-neutral-architecture/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 26,
"url": "https://perkinswill.com/insights/landscape-design-climate-mitigation-social-justice/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 27,
"url": "https://perkinswill.com/insights/iranzamin-tehran-international-school/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 28,
"url": "https://perkinswill.com/insights/cognizant-london-hybrid-work/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 29,
"url": "https://perkinswill.com/insights/rightsizing-university-of-kansas-campus/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 30,
"url": "https://perkinswill.com/insights/crow-island-elementary-school-winnetka/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 31,
"url": "https://perkinswill.com/insights/habitable-product-guidance-healthy-building-materials/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 32,
"url": "https://perkinswill.com/insights/hospitality-workplace-law-firm-interior-design-salt-lake-city/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 33,
"url": "https://perkinswill.com/insights/regenerative-industrial-business-living-building-challenge/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 34,
"url": "https://perkinswill.com/insights/beijing-performing-arts-centre-tongzhou/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 35,
"url": "https://perkinswill.com/insights/docitecture-healthcare-provider-architecture-design/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 36,
"url": "https://perkinswill.com/insights/fermilab-architecture-expansion/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 37,
"url": "https://perkinswill.com/insights/black-history-monuments/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 38,
"url": "https://perkinswill.com/insights/shopping-mall-adaptive-reuse-renovation/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 39,
"url": "https://perkinswill.com/insights/streetseen-downtown-orlando-improvements/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 40,
"url": "https://perkinswill.com/insights/corazon-del-valle-affordable-housing-equity/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 41,
"url": "https://perkinswill.com/insights/cascadia-high-speed-rail/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 42,
"url": "https://perkinswill.com/insights/dog-friendly-workplace-design/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 43,
"url": "https://perkinswill.com/insights/4-ways-prefabrication-benefits-communities-and-the-environment/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 44,
"url": "https://perkinswill.com/insights/public-health-3-0-is-changing-how-we-design-for-well-being/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 45,
"url": "https://perkinswill.com/insights/can-university-housing-save-downtowns-this-law-school-is-giving-it-a-try/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 46,
"url": "https://perkinswill.com/insights/micro-hospitals-bring-crucial-care-to-medically-underserved-areas/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 47,
"url": "https://perkinswill.com/insights/3-projects-show-how-inclusive-design-can-strengthen-communities-and-improve-lives/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 48,
"url": "https://perkinswill.com/insights/how-street-level-activation-can-transform-cities-and-spark-economic-success/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 49,
"url": "https://perkinswill.com/insights/digital-twin-technology/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 50,
"url": "https://perkinswill.com/insights/urban-fabric-jason-mclennan/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 51,
"url": "https://perkinswill.com/insights/john-quinlan-muscular-dystrophy-resilience/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 52,
"url": "https://perkinswill.com/insights/5-ways-developers-can-reduce-carbon/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 53,
"url": "https://perkinswill.com/insights/outdoor-offices/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 54,
"url": "https://perkinswill.com/insights/infrastructure-investment-and-jobs-act/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 55,
"url": "https://perkinswill.com/insights/5-design-tips-for-campus-inclusivity/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 56,
"url": "https://perkinswill.com/insights/rush-university-medical-center-hospital-tower-chicago/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 57,
"url": "https://perkinswill.com/insights/precede-tool-health-data/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 58,
"url": "https://perkinswill.com/insights/tiffany-haddish-diaspora-groceries/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 59,
"url": "https://perkinswill.com/insights/york-university-toronto/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 60,
"url": "https://perkinswill.com/insights/ebrd-canary-wharf-headquarters/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 61,
"url": "https://perkinswill.com/insights/repurposing-adaptive-reuse/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 62,
"url": "https://perkinswill.com/insights/pier-70-building-12-san-francisco/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 63,
"url": "https://perkinswill.com/insights/innovation-districts/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 64,
"url": "https://perkinswill.com/insights/moral-injury/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 65,
"url": "https://perkinswill.com/insights/emerging-transit-technology/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 66,
"url": "https://perkinswill.com/insights/commuter-program-transit-options-expedia/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 67,
"url": "https://perkinswill.com/insights/as-climate-change-intensifies-how-can-energy-intensive-laboratories-be-designed-more-sustainably/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 68,
"url": "https://perkinswill.com/insights/medtail-is-making-healthcare-more-accessible-and-rejuvenating-commercial-districts/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 69,
"url": "https://perkinswill.com/insights/7-ways-to-foster-peer-to-peer-learning/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 70,
"url": "https://perkinswill.com/insights/glass-buildings-are-threatening-the-worlds-most-beautiful-birds-these-design-moves-can-save-them-2/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 71,
"url": "https://perkinswill.com/insights/how-a-little-robot-helped-rebuild-a-camp-for-the-blind/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 72,
"url": "https://perkinswill.com/insights/bridging-academics-industry-collaboratories-engineering/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 73,
"url": "https://perkinswill.com/insights/sustainable-sports-and-entertainment-venues-arenas-recycling-water-carbon/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 74,
"url": "https://perkinswill.com/insights/a-new-generation-of-career-and-technical-education-is-readying-students-for-a-rapidly-shifting-workforce/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 75,
"url": "https://perkinswill.com/insights/multi-story-urban-science-laboratory-design-architecture/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 76,
"url": "https://perkinswill.com/insights/3-ways-prefabrication-can-keep-public-transit-projects-moving/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 77,
"url": "https://perkinswill.com/insights/how-3d-printing-helped-transform-minneapolis-iconic-indoor-public-space/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 78,
"url": "https://perkinswill.com/insights/the-city-of-tomorrow-will-have-way-fewer-cars/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 79,
"url": "https://perkinswill.com/insights/how-to-design-sensitive-responsive-environments-that-support-everyone/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 80,
"url": "https://perkinswill.com/insights/for-a-glimpse-into-the-future-of-design-equity-look-no-further-than-todays-federal-architecture/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 81,
"url": "https://perkinswill.com/insights/david-carter-story/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 82,
"url": "https://perkinswill.com/insights/inclusive-design-should-never-be-a-program-its-a-mindset/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 83,
"url": "https://perkinswill.com/insights/leading-medical-school-design-process-leadership-tips/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 84,
"url": "https://perkinswill.com/insights/how-innovative-design-transformed-radiation-cancer-care/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 85,
"url": "https://perkinswill.com/insights/sustainable-corporate-headquarters-solar-net-zero-carbon/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 86,
"url": "https://perkinswill.com/insights/future_healthcare_design_telehealth_remote_microclinics/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 87,
"url": "https://perkinswill.com/insights/a-small-canadian-coffee-chain-shows-its-flower-power/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 88,
"url": "https://perkinswill.com/insights/sustainable-efficient-affordable-residential-retrofit/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 89,
"url": "https://perkinswill.com/insights/built-for-change/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 90,
"url": "https://perkinswill.com/insights/future_healthcare_design_architecture_environment_social_resilience/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 91,
"url": "https://perkinswill.com/insights/future_healthcare_design_flexible_rooms/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 92,
"url": "https://perkinswill.com/insights/get-a-feel-for-life-in-the-metaverse/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 93,
"url": "https://perkinswill.com/insights/can-ai-accurately-interpret-your-facial-expression/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 94,
"url": "https://perkinswill.com/insights/see-how-a-robot-fabricated-this-timber-pavilion/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 95,
"url": "https://perkinswill.com/insights/why-its-time-to-rethink-everything-you-thought-you-knew-about-museums/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 96,
"url": "https://perkinswill.com/insights/the-most-progressive-organizations-are-using-corporate-real-estate-in-bold-new-ways/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 97,
"url": "https://perkinswill.com/insights/so-you-think-you-know-what-esg-means/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 98,
"url": "https://perkinswill.com/insights/chinas-newest-library-derives-meaning-from-the-past-to-inspire-the-future/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 99,
"url": "https://perkinswill.com/insights/on-post-covid-city-streets-whats-the-right-way-to-handle-a-right-of-way/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 100,
"url": "https://perkinswill.com/insights/the-metaverse-is-coming-heres-what-that-means/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 101,
"url": "https://perkinswill.com/insights/a-giant-indoor-lab-that-simulates-life-size-public-spaces-could-hold-the-key-to-mobility-equity/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 102,
"url": "https://perkinswill.com/insights/like-magic-a-stadium-canopy-floats-above-the-stands/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 103,
"url": "https://perkinswill.com/insights/these-public-schools-support-learning-health-and-wellness-by-design/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 104,
"url": "https://perkinswill.com/insights/three-cities-three-ways-urban-design-can-create-social-equity/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 105,
"url": "https://perkinswill.com/insights/norways-capital-unveils-one-of-the-most-sustainable-mixed-use-developments-of-the-last-decade/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 106,
"url": "https://perkinswill.com/insights/sensors-that-read-your-emotions-at-work-they-may-one-day-make-the-office-a-happier-place/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 107,
"url": "https://perkinswill.com/insights/the-carbon-reducing-design-process-simplified/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 108,
"url": "https://perkinswill.com/insights/four-ways-to-develop-healthy-affordable-homes/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 109,
"url": "https://perkinswill.com/insights/move-over-density-equity-and-livability-are-the-new-urban-design-drivers/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 110,
"url": "https://perkinswill.com/insights/this-empathic-design-solution-gives-angelenos-without-a-home-a-dignified-place-to-sleep/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 111,
"url": "https://perkinswill.com/insights/robots-designing-human-places-its-not-sci-fi/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 112,
"url": "https://perkinswill.com/insights/because-of-covid-our-hospitals-are-prepared-for-whatever-public-health-crisis-comes-our-way/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 113,
"url": "https://perkinswill.com/insights/her-passion-for-public-health-is-making-k-12-schools-safer-in-the-pandemic-era/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 114,
"url": "https://perkinswill.com/insights/reducing-carbon-takes-work-but-new-tools-make-it-easier/"
}
]
}
]
}
/people/
{
"@context": "https://schema.org",
"@graph": [
{
"@id": "/people/#sso/article/1354",
"@context": "https://schema.org",
"@type": "Article",
"mainEntityOfPage": "https://perkinswill.com/people/",
"url": "https://perkinswill.com/people/",
"sameAs": [
"https://perkinswill.com/?p=1354"
],
"name": "People",
"description": "We're creative thinkers with a passion for design and compassion for our communities.",
"publisher": [
{
"@id": "/#sso/organization/site/org-banner-url"
}
],
"headline": "People",
"inLanguage": "en_US",
"datePublished": "2019-03-14T19:06:26+00:00",
"dateModified": "2026-04-30T17:54:42+00:00",
"author": {
"@id": "/0622a28d4b5ef4874dd725f0258e270e#sso/person"
},
"thumbnailUrl": "https://perkinswill.com/wp-content/uploads/2019/06/people-hero-replacement-scaled-1200x630-cropped.jpg",
"image": [
{
"@id": "/wp-content/uploads/2019/06/people-hero-replacement-scaled-1200x900-cropped.jpg#sso/image-object"
},
{
"@id": "/wp-content/uploads/2019/06/people-hero-replacement-scaled-1200x675-cropped.jpg#sso/image-object"
},
{
"@id": "/wp-content/uploads/2019/06/people-hero-replacement-scaled-1200x630-cropped.jpg#sso/image-object"
}
],
"speakable": {
"@context": "https://schema.org",
"@type": "SpeakableSpecification",
"cssSelector": [
".wp-block-post-title",
".speakable"
]
}
},
{
"@id": "/#sso/organization/site/org-banner-url",
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://perkinswill.com/",
"name": "Perkins&Will",
"description": "Architecture, interior design, planning, and landscape design for universities, healthcare facilities, businesses, cultural and civic institutions, sports and recreation, and more."
},
{
"@id": "/0622a28d4b5ef4874dd725f0258e270e#sso/person",
"@context": "https://schema.org",
"@type": "Person",
"name": "Spencer Allan",
"givenName": "Spencer",
"familyName": "Allan",
"description": "Author archive page for Spencer Allan.",
"image": [
{
"@id": "https://secure.gravatar.com/avatar/ce648f1c7c2a98be3e12a76f0de1e298.jpg?d=mp&s=1200#sso/image-object"
}
]
},
{
"@id": "https://secure.gravatar.com/avatar/ce648f1c7c2a98be3e12a76f0de1e298.jpg?d=mp&s=1200#sso/image-object",
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://secure.gravatar.com/avatar/ce648f1c7c2a98be3e12a76f0de1e298.jpg?d=mp&s=1200",
"width": [
{
"@id": "#sso/qv-width-px-1200"
}
],
"height": [
{
"@id": "#sso/qv-height-px-1200"
}
]
},
{
"@id": "#sso/qv-width-px-1200",
"@context": "https://schema.org",
"@type": "QuantitativeValue",
"name": "Width",
"unitText": "px",
"unitCode": "E37",
"value": "1200"
},
{
"@id": "#sso/qv-height-px-1200",
"@context": "https://schema.org",
"@type": "QuantitativeValue",
"name": "Height",
"unitText": "px",
"unitCode": "E37",
"value": "1200"
},
{
"@id": "/wp-content/uploads/2019/06/people-hero-replacement-scaled-1200x900-cropped.jpg#sso/image-object",
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://perkinswill.com/wp-content/uploads/2019/06/people-hero-replacement-scaled-1200x900-cropped.jpg",
"identifier": "42523-wpsso-schema-4x3",
"name": "people-hero-replacement",
"alternativeHeadline": "Perkins&Will team members in action",
"description": "Perkins&Will team members in action",
"encodingFormat": "image/jpeg",
"uploadDate": "2019-06-25T16:23:07+00:00",
"width": [
{
"@id": "#sso/qv-width-px-1200"
}
],
"height": [
{
"@id": "#sso/qv-height-px-900"
}
]
},
{
"@id": "#sso/qv-height-px-900",
"@context": "https://schema.org",
"@type": "QuantitativeValue",
"name": "Height",
"unitText": "px",
"unitCode": "E37",
"value": "900"
},
{
"@id": "/wp-content/uploads/2019/06/people-hero-replacement-scaled-1200x675-cropped.jpg#sso/image-object",
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://perkinswill.com/wp-content/uploads/2019/06/people-hero-replacement-scaled-1200x675-cropped.jpg",
"identifier": "42523-wpsso-schema-16x9",
"name": "people-hero-replacement",
"alternativeHeadline": "Perkins&Will team members in action",
"description": "Perkins&Will team members in action",
"encodingFormat": "image/jpeg",
"uploadDate": "2019-06-25T16:23:07+00:00",
"width": [
{
"@id": "#sso/qv-width-px-1200"
}
],
"height": [
{
"@id": "#sso/qv-height-px-675"
}
]
},
{
"@id": "#sso/qv-height-px-675",
"@context": "https://schema.org",
"@type": "QuantitativeValue",
"name": "Height",
"unitText": "px",
"unitCode": "E37",
"value": "675"
},
{
"@id": "/wp-content/uploads/2019/06/people-hero-replacement-scaled-1200x630-cropped.jpg#sso/image-object",
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://perkinswill.com/wp-content/uploads/2019/06/people-hero-replacement-scaled-1200x630-cropped.jpg",
"identifier": "42523-wpsso-thumbnail",
"name": "people-hero-replacement",
"alternativeHeadline": "Perkins&Will team members in action",
"description": "Perkins&Will team members in action",
"encodingFormat": "image/jpeg",
"uploadDate": "2019-06-25T16:23:07+00:00",
"width": [
{
"@id": "#sso/qv-width-px-1200"
}
],
"height": [
{
"@id": "#sso/qv-height-px-630"
}
]
},
{
"@id": "#sso/qv-height-px-630",
"@context": "https://schema.org",
"@type": "QuantitativeValue",
"name": "Height",
"unitText": "px",
"unitCode": "E37",
"value": "630"
}
]
}
/studios/
{
"@context": "https://schema.org",
"@graph": [
{
"@id": "/studios/#sso/item-list",
"@context": "https://schema.org",
"@type": "ItemList",
"mainEntityOfPage": "https://perkinswill.com/studios/",
"url": "https://perkinswill.com/studios/",
"name": "Studios",
"description": "P&W Studios",
"itemListOrder": "https://schema.org/ItemListOrderAscending",
"itemListElement": [
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 1,
"url": "https://perkinswill.com/studio/atlanta/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 2,
"url": "https://perkinswill.com/studio/austin/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 3,
"url": "https://perkinswill.com/studio/bainbridge-island/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 4,
"url": "https://perkinswill.com/studio/boston/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 5,
"url": "https://perkinswill.com/studio/calgary/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 6,
"url": "https://perkinswill.com/studio/charlotte/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 7,
"url": "https://perkinswill.com/studio/chicago/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 8,
"url": "https://perkinswill.com/studio/copenhagen/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 9,
"url": "https://perkinswill.com/studio/dallas/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 10,
"url": "https://perkinswill.com/studio/denver/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 11,
"url": "https://perkinswill.com/studio/dublin/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 12,
"url": "https://perkinswill.com/studio/durham/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 13,
"url": "https://perkinswill.com/studio/houston/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 14,
"url": "https://perkinswill.com/studio/kansas-city/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 15,
"url": "https://perkinswill.com/studio/london/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 16,
"url": "https://perkinswill.com/studio/los-angeles/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 17,
"url": "https://perkinswill.com/studio/miami/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 18,
"url": "https://perkinswill.com/studio/minneapolis/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 19,
"url": "https://perkinswill.com/studio/monterrey/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 20,
"url": "https://perkinswill.com/studio/new-york/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 21,
"url": "https://perkinswill.com/studio/ottawa/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 22,
"url": "https://perkinswill.com/studio/philadelphia/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 23,
"url": "https://perkinswill.com/studio/riyadh/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 24,
"url": "https://perkinswill.com/studio/san-antonio/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 25,
"url": "https://perkinswill.com/studio/san-diego/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 26,
"url": "https://perkinswill.com/studio/san-francisco/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 27,
"url": "https://perkinswill.com/studio/sao-paulo/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 28,
"url": "https://perkinswill.com/studio/seattle/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 29,
"url": "https://perkinswill.com/studio/shanghai/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 30,
"url": "https://perkinswill.com/studio/singapore/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 31,
"url": "https://perkinswill.com/studio/toronto/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 32,
"url": "https://perkinswill.com/studio/vancouver/"
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"position": 33,
"url": "https://perkinswill.com/studio/washington-dc/"
}
]
}
]
}
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Information Density
0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence
0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof
0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint
0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority
0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score
0 / 100
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Information Density
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Semantic Alignment
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Trust & Proof
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Commodity Fingerprint
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Identity & Authority
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
B
BS Level
Architecture, Interior Design & Home Improvement
41.3 Avg BS
Based on 1019 businesses audited.
BS Detector
Architecture, Interior Design & Home Improvement BS: Perkins&Will (www.perkinswill.com)
https://www.perkinswill.com
📍 Industry: Architecture, Interior Design & Home Improvement
14
BS / 100
Perkins&Will provides a masterclass in substantive professional service presentation, using marketing fluff only as a thin veneer over a massive, forensic database of project proof. The site relies on data-heavy project listings and research-led insights to establish a credibility level that few competitors can match.
Info Density
Power-words vs. Substance ratio.
6
20% BS
Semantic Coherence
Homepage promise vs. Sub-page reality.
0
0% BS
Trust & Proof
Verifiable evidence vs. Trust Theatre.
4
20% BS
Commodity Fingerprint
Detection of industry clichés/templates.
4
27% BS
Identity & Authority
Expert verifiability & Schema depth.
0
0% BS
Integrate professional body registration numbers like AIA or RIBA directly into the Person schema for firmwide leadership to bolster technical authority. Ground the review_count metadata by linking to verified third-party architecture review aggregators or professional accreditation bodies. Replace the high-altitude H2s on the homepage with headings that highlight the scale of completed square footage or carbon-reduction metrics achieved in recent projects. Ensure the 114 insights are categorized by technical methodology rather than just thematic heart to head labels.
The site content perfectly aligns with the Architecture and Interior Design category, providing extensive documentation of large-scale civic, cultural, and healthcare projects. The presence of technical specifications like square footage and completion dates confirms a high-substance professional services model.
“The BS score of 14 is exceptionally low, reflecting a site where claims are almost universally backed by named projects, physical locations, and technical data. The few points earned are attributed to standard industry jargon and repetitive philosophy statements found in the Our Purpose section. The technical coherence between schema data and on-page claims prevents the identity drift commonly seen in smaller or less professional firms.”
Verified Analysis Date: May 16, 2026
© 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution
This training module utilizes a snapshot of public data from Perkins&Will, captured on May 16, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Perkins&Will: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.perkinswill.com to view the most current version of its content and learn from the source what this company is about and what it offers.