Training Example: Phantom Screens – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Architecture, Interior Design & Home Improvement
Generic Claims: bringing your vision to life, creating dream spaces, award-winning designs, exceeding expectations…
Red Flags: portfolio with no project names or locations, no professional registrations listed, stock interior photography, claims every design style without specialization evidence…
Semantic Drift Patterns: homepage shows luxury residential but services include budget renovations, portfolio shows one style but claims versatility across all aesthetics, homepage claims bespoke but process page describes standardized packages, claims architectural services but team has no registered architects…
Proof Expectations: named project portfolio with before/after images, professional registration numbers (RIBA, AIA, ARB), client testimonials linked to specific completed projects, planning permission and building regulation references…

Phantom Screens

(https://phantomscreens.com) 📸 Data Snapshot: May 30, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Retractable Screen Solutions for Indoors and Outdoors | Phantom Screens (https://phantomscreens.com)
Title

Retractable Screen Solutions for Indoors and Outdoors | Phantom Screens

Meta

Discover our retractable screens – perfect for doors, windows, and patios. Designed to appear when needed and vanish when not, we’ve got all your screening needs covered!

H1 Designed for theMoments that Matter
H2 Make Room for Evenings Without Intruders.
H2 Discover our retractable screens
H2 Screened and covered for all your needs
H2 Find a screen for all your needs
H2 Find a screen for
all your spaces
H2 Happy Home Perfected
H3 Motorized Outdoor Living Screens
H3 Door Screens
H3 Oversized Door Screens
H3 Window Screens
H3 Sunsational solar shade in Kelowna, BC
H3 Simple, Seamless, & Swift: Phantom Screen Professional Installation
H3 Elevate your home: Phantom Screens and Somfy
H3 Buy Online
H3 Get a Quote
H3 Find a Store
H4 Newsletter Sign Up
H5 Phantom Corporate
NAV_HEADER_REPEATED_FOOTER About Us | Phantom Screens (https://phantomscreens.com/about/)
Title

About Us | Phantom Screens

Meta

Since 1992, Phantom Screens has set the standard for retractable screens for doors, windows, and outdoor spaces. From a single-car garage to industry leaders, we built better screens just for you!

H1 About Us
H2 Our Purpose
H2 Our Vision
H2 Our Values
H2 Our History
H2 Our Founders
H2 Australia and New Zealand
H2 An Even Better Screen Door
H2 Business in Vancouver
H2 Home Sweet Home
H2 Motorized Retractable Screens​
H2 Ernst ​& Young ​Entrepreneur of the ​Year
H2 Window Screens
H2 Custom Coatings
H2 United Kingdom
H2 World Vision
H2 Compact Motorized Screens
H2 Screens for Wood Window Frames
H2 Door Screen Roll Control
H2 Crystal Achievement Award
H2 Latch and Release Handle
H2 Crystal Achievement Award​
H2 Rona Canada
H2 Cyrus Center
H2 Home Depot USA
H2 Southern ​Romance
H2 HGTV
H2 Clear ​V​inyl
H2 L​owe’s Canada
H2 Oversized Retractable Door Screens
H2 Motorized Retractable Screens Now Extend 40 ft. Wide
H2 Home Sweet Home
H2 Phantoms 25th Birthday
H2 Cable Guide System
H2 Outdoor Living Experience
H2 Best Outdoor Product, Architectural RECORD Awards
H2 Pro Build Awards
H2 Fire Rated Clear Vinyl
H2 H​GTV Smart Home
H2 One Big Milestone
H2 Phantom’s 30th Anniversary
H2 Want the best job in the world?
H3 To Speak the Truth.
H3 To Serve Each Other.
H3 To Pursue Excellence.
H3 To Practice Stewardship.
H4 Newsletter Sign Up
H5 Phantom Corporate
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Discover Our Screens | Phantom Screens (https://phantomscreens.com/retractable-screens/)
Title

Discover Our Screens | Phantom Screens

Meta

Discover our customizable retractable screens for doors, windows, and patios. Seamlessly connect indoor and outdoor living while enhancing your home and lifestyle!

H1 Discover Our Screens
H3 Screens for your home comfort 
H3 Motorized Outdoor Living Screens with Sure Fit
H3 Motorized Screens
H3 Motorized Screens with Cable Guide
H3 Motorized Screens with Luxury Vinyl
H3 Wood Window Screens
H3 Window Screens
H3 Door Screens
H3 Door Screens with Mesh Lock
H3 Oversized Door Screens
H3 Buy Online
H3 Get a Quote
H3 Find a Store
H4 Newsletter Sign Up
H5 Phantom Corporate
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Solutions | Phantom Screens (https://phantomscreens.com/solutions/)
Title

Solutions | Phantom Screens

H1 Solutions
H2 A mesh made in heaven
H2 Real-life reviews from Phantom fans
H3 Say buzz off to bites
H3 Keep rays at bay
H3 Bring the outdoors inside
H3 Living Room & Den
H3 Bedroom & Office
H3 Patio & Porch
H3 Pergola
H3 Poolside
H3 Outdoor Kitchen
H3 Balcony, Deck, & Lanai
H3 Garage
H3 Kitchen
H3 Anonymous
H3 Anonymous
H3 Anonymous
H3 Buy Online
H3 Get a Quote
H3 Find a Store
H4 Newsletter Sign Up
H5 Phantom Corporate
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://phantomscreens.com) Retractable Screen Solutions for Indoors and Outdoors | Phantom Screens
[H1] Designed for theMoments that Matter
Make room to capture lasting memories

Learn MoreGet a Quote

WINDOW SCREENS
[H2] Make Room for Evenings Without Intruders.
Don’t let those pesky bugs ruin your family time and turn your home into a battleground.With our window screens, you can easily create a barrier that keeps unwanted bugs out while letting fresh air in. Why not take the step toward enjoying more peaceful evenings? Simply lower the screen when you want to keep bugs and bites at bay. The choice is yours!Learn More

[H2] Discover our retractable screens
Our retractable screens are designed to be there when you need them and disappear when you don’t. Doors, windows, patios – you name it, we screen it. Explore All

[H3] Motorized Outdoor Living Screens
Who said indoor comfort is limited to the inside of the house? Perfect for patio, porches, and more – you can live life where you like with a space protected from the elements (and the bugs).Explore

[H3] Door Screens
Our award-winning retractable door screens let in fresh air and sunlight without sacrificing curb appeal. Single, double, sliding patio doors – you name it, and we screen it.Explore

[H3] Oversized Door Screens
Do you have large openings? Don’t sweat it – we’ve got you screened and covered. Multi-panel, folding, stacking, or sliding glass door systems – big doors meet big screens.Explore

[H3] Window Screens
Whatever your window type – single-hung, double-hung, casement, sliding, awning and more – you got it, we screen it. Open your windows and welcome the breeze without the bugs.Explore

[H2] Screened and covered for all your needs
No matter the space, no matter the need, find the perfect retractable screen solution from Phantom. Explore All

01.
[H2] Find a screen for all your needs
Enjoy the great outdoors without pests. Keep out the critters, harsh sun, or prying eyes. Choosing the right screen will elevate and expand your space, making every moment comfortable.Read More

02.
[H2] Find a screen for
all your spaces
From kitchens to living rooms to patios and porches, elevate any space you desire – big or small – and deliver ultimate comfort to every corner of your home.Read More

[H2] Happy Home Perfected
Ready to elevate your home? Explore real-life screens designed for real-life homes.Get Inspired

Case Study
[H3] Sunsational solar shade in Kelowna, BC
Simple, Seamless, & Swift: Phantom Screen Professional Installation Phantom Screens offers homeowners peace of mind with seamless installation services and extensive warranties.View Case Study

BLog Post
[H3] Simple, Seamless, & Swift: Phantom Screen Professional Installation
Phantom Screens offers homeowners peace of mind with seamless installation services and extensive warranties. Our skilled professionals ensure a precise installation process, customizing each screen to fit unique or standard specifications. With attention to detail and expertise, Phantom Screens guarantees a smooth and hassle-free installation experience.View Post

BLOG POST

Motorized Retractable Screens
Window Screens

[H3] Elevate your home: Phantom Screens and Somfy
Integrating smart devices into your home has become increasingly popular for a seamless and efficient living environment in the ever-evolving world of smart home technology. The collaboration between Phantom Screens and Somfy, two industry leaders in their respective fields, brings convenience, comfort, and sophistication by combining Phantom Screens’ premium retractable screen solutions with Somfy’s cutting-edge…View Post

[H3] Buy Online
Order a custom door screen today. We’ll confirm the details with you before we install it.
Buy Online

[H3] Get a Quote
Tell us more about your project and the nearest Phantom expert will be in touch.
Get a Quote

[H3] Find a Store
Tell us the postal or zip code for your installation location, we’ll find the best team for the job.
Find a Store
4043 chars
SUB-PAGE (https://phantomscreens.com/about/) About Us | Phantom Screens
[H1] About Us
We wanted better screens, so we built them for you. Phantom Screens has been setting the bar for retractable screens for doors, windows, and outdoor spaces since we started the business in a single-car garage back in 1992.

[H2] Our Purpose
Our purpose drives our values, which defineus as a company. It influences our behaviorand challenges us as leaders and employeesto always act in support of our values.We have chosen to make people ourpriority. Whether they are our employees orcustomers, end-users or suppliers, or thewider community in which we serve, wewant to impact them positively and enrichtheir lives.Whenever and wherever Phantom Screenstouches the lives of people, our purpose isto leave them happier for the experience.Our purpose is tri-fold:

[H2] Our Vision
This is what we believe. These values are what define us as a corporation. Our values influence our behaviour.They challenge us as leaders and employees to always act in support of them.

[H2] Our Values
There when you need us, enhancing your lifestyle, making us your choice for retractable screen solutions… experience Phantom

[H3] To Speak the Truth.
We believe every person has intrinsic worth, potential and value which can be expressed through genuine relationships. Relationships rely on trust and in turn, trust is only created if the truth is spoken, and what needs to be said, is said. This value challenges us to have commitment to truth and to deliver what we promise. It is not an expression of a particular religious belief, or a basis for exclusion. Rather, it is a mandate for inclusion and a constant reminder for us to think and do the right thing in the right way and requires mutual accountability. We strive for a corporate culture wherein all decision making is surrounded by honesty, integrity and morality.What do we mean?Speaking the truth isn’t about being rude or harsh or obnoxious and it’s not about treating anyone as anything less than equal. We don’t tolerate dishonesty or using words or pictures just to make something “look good”. We will be honest and tell it how it is – because trust matters.

[H3] To Serve Each Other.
We believe that every person – regardless of personal beliefs or differences – has been created in the image and likeness of God. Phantom strives to ensure our corporate culture fosters a spirit of satisfaction, mutual respect and recognition. Phantom believes in not only empowering people, but also enabling them to succeed. By giving people the tools and training to develop, we increase their productivity and earnings, and enhance the dignity, self-respect and worth of each individual. It provides the basis for our belief in servant leadership. Our people’s personal lives are important and not to be ignored. We will strive to be a faith friendly company.What do we mean?Serving each other is about building people up – not knocking them down. Because we choose servant leadership as our guiding principle we try our very best to be inclusive, try not to be offensive and always seek to embrace the whole person. We want to celebrate people’s achievement and success, but also support them in tough times.Put simply, this is our mandate for serving our customers to the very best of our ability.

[H3] To Pursue Excellence.
We continually seek better methods of delivering service and believe that every time we touch a customer’s life, we should provide added value for that customer. Pursuing excellence means that we must know our customers, understand their needs and expectations, regularly listen to them and adjust our processes and procedures to more effectively serve them.What do we mean?This isn’t just about the quality of the products we manufacture and distribute, fundamental though this is to our reputation and to our future success. Excellence is about freedom and creativity, allowing Phantom Screens to explore new ideas and make them happen. It’s about being creative, setting new standards and inspiring people.It’s about taking care to get things right.

[H3] To Practice Stewardship.
We believe stewardship is an attitude of caring past ourselves. Being responsible stewards of the resources entrusted to us to achieve economic success gives us the ability to positivelyaffect the lives of all of our stakeholders being our people, our customers and our shareholders. We understand our social responsibility to help our surrounding community and world. Since profit is merely the applause for doing the right things in the right way, we have an obligation to give back. This will be not only in financial means but in our time and efforts as well.What do we mean?We’re not just thinking about ourselves and about Phantom Screens. Our ambition is to positively affect people’s lives and make a difference. How we act as a corporation is more than just about making money. It’s about our community.We choose to get involved with both local and global communities.

[H2] Our History
Over the years, Phantom has excelled, expanded, and stayed laser-focused on our passion: making and installing the highest-quality retractable screens on the market.

1992
[H2] Our Founders
​Syb Rypma was a Dutch immigrant with a unique idea never before seen in North America​. ​He partnered with the Rook​e family in Abbotsford​, BC​, Canada​. Together they rented space in ​a garage and put up a sign​. Phantom was born​.

1995
[H2] Australia and New Zealand
After three years in business, we partnered with Paul and Peter Swaffer to manufacture and distribute Phantom retractable screens down under.

1996
[H2] An Even Better Screen Door
W​ith a few years of experience under our belts, we ​redesigned and relaunched our ​flagship retractable screen door.This Old House​: Phantom​’s television debut was thrilling because it brought the idea of invisible screen doors to homes all across North America.

1999
[H2] Business in Vancouver
W​e were honored to be listed as one of British Columbia’s fastest-growing companies.

1999
[H2] Home Sweet Home
We completed construction on our 45,000 sq. ft. manufacturing ​and office building in our hometown of Abbotsford, BC.

2000
[H2] Motorized Retractable Screens​
After 8 years of making and installing manual door screens​, Phantom expanded into motorized screen products ​when we acquired ​a Florida company called ​Executive Rol​lscreens​.

2000
[H2] Ernst ​& Young ​Entrepreneur of the ​Year
One of our biggest honors, and proudest moments, was when our CEO, ​C​.Esther De Wolde, w​on this award​.

2001
[H2] Window Screens
We launched our first retractable window screen​.

2005
[H2] Custom Coatings
Our customers were thrilled when we announced that we would match any color they could think of. Architect support: ​The American Institute of Architects approved our delivery of training on retractable screen ​solutions​.

2007
[H2] United Kingdom
This was the year we signed an agreement with partner Dan Hiblin of Phantom Screens (UK) limited to manufacture and distribute our screens across the UK.

2008
[H2] World Vision
This was the year we raised $102,000 to renovate and expand a school in Senegal for this worthy charity. We have been proud supporters of World Vision’s work since 2006.

2010
[H2] Compact Motorized Screens
We wanted our motorized screen casings to be even more invisible when not in use, so we designed a smaller, more compact casing that’s just 4″ wide.

2010
[H2] Screens for Wood Window Frames
The launch of retractable window screens with wood casing​ ​let​s us work with customers​’ wood​-framed windows​. We integrated our screen​s into ​J​ELDWEN’s custom wood window designs​.

2011
[H2] Door Screen Roll Control
We introduced a mechanism that reduces the speed of our retractable door screens for a smoother opening experience​.

2011
[H2] Crystal Achievement Award
It’s not just on our innovative screens​. Phantom ​w​on Window and Door Magazine’s award​ for the most Innovative website this year​.

2012
[H2] Latch and Release Handle
We designed a new handle option for our retractable door screens. Ergonomic​, satisfying​, and intuitive, it is chosen by 90% of our customers.

2012
[H2] Crystal Achievement Award​
Of course, we launched our new ​L​atch & ​Release handle to our distributor ​network and won Window ​& Door magazine​’s award for ​Most Innovative ​Marketing ​Program​ (​Supplier​).

2012
[H2] Rona Canada
This distribution agreement made Phantom products available in Rona locations across Canada.

2012
[H2] Cyrus Center
We started working alongside this local charity to support vulnerable youth in our community.

2013
[H2] Home Depot USA
This distribution agreement made Phantom products available at over 178 stores in select American ​Markets.

2014
[H2] Southern ​Romance
O​ur CEO fulfilled her bucket list to restore a Southern Home, the Morgan​-Ford house, a neglected 1906 ​Arts ​& Crafts ​bungalow in Mobile, Alabama and created a ​Phantom ​Screens show home in the process.Smart Stop: ​This year, we added the Smart Stop ​Blockage sensor as a standard feature in our motorized retractable screens.

2015
[H2] HGTV
Phantom​’s motorized retractable screens were chosen for​ T​y Pennington’s fully automated ​”First to the Future ​Home​” on ​HGTV​ . This was our first big feature on a TV show ​home, but it was far from our last!

2016
[H2] Clear ​V​inyl
With the indoor-outdoor movement in full swing, we launched our motorized screens with clear vinyl to help homeowners create temperature controlled outdoor spaces.

2017
[H2] L​owe’s Canada
This distribution agreement made Phantom products available in L​o​we’s locations across Canada.

2017
[H2] Oversized Retractable Door Screens
Due to market demand, we designed and launched retractable screens for extra big doors.

2017
[H2] Motorized Retractable Screens Now Extend 40 ft. Wide
Phantom’s motorized screens became wider, stronger​, and bigger than ever this year. We eclipsed the industry standard of 25​’ and launched a motorized retractable screen product that can extend 40​’ wide.

2017
[H2] Home Sweet Home
We extended our manufacturing facility another 40,000 square feet to accommodate demand and keep lead time​s low.

2017
[H2] Phantoms 25th Birthday
We celebrated with friends and family at our newly expanded headquarters in Abbotsford, BC. We also partnered with Habitat for Humanity and the Jimmy ​&​ Rosalyn Carter ​Work ​Project to raise $150,000 towards building affordable housing across Canada.

2019
[H2] Cable Guide System
We designed and launched a self-tensioning cable guide system to allow our customers to install motorized retractable screens in structures where the usual track system isn’t workable.A​rchitizer A+ Award: Our brand new cable guide system for motorized screens immediately won this award​.

2020
[H2] Outdoor Living Experience
We collaborated with World leading connectivity supplier ​Somfy® and adjustable pergola manufacturer​ StruXure bring a new vision of outdoor living to the International Builders​’ Show in Las Vegas.

2020
[H2] Best Outdoor Product, Architectural RECORD Awards
Phantom partnered with ​Somfy® and StruXure to build the ​Climate ​Responsive ​Outdoor ​Complex, which took home the best ​in category pri​ze​.

2020
[H2] Pro Build Awards
Phantom ​won two of the top 100 Readers’ Choice Awards in ​Professional Builder and ​Professional ​Remodeler ​magazines.

2020
[H2] Fire Rated Clear Vinyl
Allowing us to expand the applicability of our products to a larger variety of projects, particularly in commercial buildings such as restaurants and hotels.

2021
[H2] H​GTV Smart Home
Our retractable screens were featured in ​H​GTV​’s 2021 Smart Home in Naples, Florida.

2021
[H2] One Big Milestone
This was the year that we sold our 2​,000,000​th retractable screen.

2022
[H2] Phantom’s 30th Anniversary
To celebrate 30 years in business​, we are commemorating this important ​milestone by giving back to the community. We believe in caring for ourselves and helping our surrounding community and ​the world. Phantom is thrilled to announce we will be donating ​$75,000 to Habitat for Humanity, which will be used to build affordable housing for the less fortunate.

[H2] Want the best job in the world?
Come join us, and help us achieve our goal of making life better.Visit Careers
12566 chars
SUB-PAGE (https://phantomscreens.com/retractable-screens/) Discover Our Screens | Phantom Screens
[H1] Discover Our Screens
Our retractable screens – for doors, windows, or patios – are customized to enhance your home, and your life. Indoors, meet outdoors.

[H3] Screens for your home comfort
Phantom’s retractable screens disappear into a custom casing when not in use. Because sometimes you get a beautiful day, sometimes you get one with bugs, and sometimes you get both.
Whether you’re catching a summer cross-breeze or hosting an alfresco lunch, retractable screens help you create an airy, spacious flow between indoors and out.

Motorized Outdoor Living Screens

[H3] Motorized Outdoor Living Screens with Sure Fit
Introducing Phantom’s newest motorized screen track, powered by Next Generation Spring Tension Technology—engineered for a perfect fit and…Learn More

Motorized Outdoor Living Screens

[H3] Motorized Screens
Our motorized screens make your outdoor spaces as comfortable as your indoor ones, expanding your home’s footprint.Learn More

Motorized Outdoor Living Screens
Window Screens

[H3] Motorized Screens with Cable Guide
With cable guide, you won’t need to worry about extra support beams or structures. Add them to a…Learn More

Motorized Outdoor Living Screens

[H3] Motorized Screens with Luxury Vinyl
Luxury vinyl can help you keep things cool, or make things toasty so you can enjoy your outdoor…Learn More

Window Screens

[H3] Wood Window Screens
Our custom wood window screens allow you to choose from seven wood stain options to blend seamlessly with…Learn More

Window Screens

[H3] Window Screens
Whatever your window type you got it, we screen it. Open your windows and welcome the bug-free breeze!Learn More

Door Screens

[H3] Door Screens
Our award-winning retractable door screens let in fresh air and sunlight without sacrificing curb appeal.Learn More

Door Screens

[H3] Door Screens with Mesh Lock
Mesh lock provides stability and long-term durability. Great for small pet owners who need the added security.Learn More

Door Screens
Oversized Door Screens

[H3] Oversized Door Screens
Big spaces deserve big solutions. Don’t let your wide door openings stop you from enjoying bug-free fresh air.Learn More

[H3] Buy Online
Order a custom door screen today. We’ll confirm the details with you before we install it.
Buy Online

[H3] Get a Quote
Tell us more about your project and the nearest Phantom expert will be in touch.
Get a Quote

[H3] Find a Store
Tell us the postal or zip code for your installation location, we’ll find the best team for the job.
Find a Store
2690 chars
SUB-PAGE (https://phantomscreens.com/solutions/) Solutions | Phantom Screens
[H1] Solutions
Got a space in need of pest protection, or a room too bright to use in the morning? We’ve got the solution for you so you can enjoy every square inch of your home.

[H2] A mesh made in heaven
Imagine being able to move seamlessly between indoor and outdoor spaces – without the intense glare of the sun or pesky bugs. Phantom Screens are perfect for patios, porches, lanais, decks or outdoor kitchens, these custom made and professionally installed screens give you fresh air, shade from the sun, climate control, protection from insects or a bit of privacy.

[H3] Say buzz off to bites
Pesky bugs interrupting your al fresco meals? Say bye to bugs with Phantom Screens insect mesh.

[H3] Keep rays at bay
Look on the bright side—or don’t if you want to stay cool in the shade. Chill out with Phantom Screens’ solar mesh and fabric options.

[H3] Bring the outdoors inside
Open the doors to let in light and fresh air, just lower the screens to expand your living space for the ultimate staycation.

Show AllBy Home SpaceBy Need

[H3] Living Room & Den
Your living room is the place to sit back, put up your feet and relax. Turn on the…Learn More

[H3] Bedroom & Office
Whether your catching some Zzz’s or making an important call, your room shouldn’t compromise on comfort. Let the…Learn More

[H3] Patio & Porch
Sit back, it’s patio time! Grab a drink and enjoy some time with family and friends or and…Learn More

[H3] Pergola
Just like a patio, a pergola is a great space to extend your indoor living to the outdoors.Learn More

[H3] Poolside
Transform your poolside area into a luxurious oasis where relaxation and style meet.Learn More

[H3] Outdoor Kitchen
If you can’t handle the heat, get out of the (indoor) kitchen. Taking the cooking outdoors in a…Learn More

[H3] Balcony, Deck, & Lanai
Who said patios get all the fun? Bring bug protection, added shade, and enhanced privacy to any outdoor…Learn More

[H3] Garage
Open the big door and lower the screen for yes, even a garage.Learn More

[H3] Kitchen
With retractable screens, you can enjoy a bug-free cooking experience, all while adding a touch of style to…Learn More

[H2] Real-life reviews from Phantom fans
We’re here to make you happy. To prove it, we’re sharing our customer reviews right here where you can see them.

5The Abbotsford Company is very efficient. They are quick and return the product is a speedy manner.
[H3] Anonymous

5This is my 3rd phantom screen, one at my previous house, one for my daughter’s home and one at my existing home.
I love phantom screens ?
[H3] Anonymous

5I recently had a retractable front door screen installed (to along with my L-shaped sliding glass door screens). Both were installed by Unseen Screens. I love the breeze coming through the house now. Quality construction, professional installers. Wish I did it sooner.
[H3] Anonymous

[H3] Buy Online
Order a custom door screen today. We’ll confirm the details with you before we install it.
Buy Online

[H3] Get a Quote
Tell us more about your project and the nearest Phantom expert will be in touch.
Get a Quote

[H3] Find a Store
Tell us the postal or zip code for your installation location, we’ll find the best team for the job.
Find a Store
3374 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
33Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 3 1
/about/ 3 1
/retractable-screens/ 2 1
/solutions/ 25 1
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
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            "url": "https://www.phantomscreens.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.phantomscreens.com/#/schema/logo/image/",
                "url": "https://www.phantomscreens.com/wp-content/uploads/2024/10/Favicon.svg",
                "contentUrl": "https://www.phantomscreens.com/wp-content/uploads/2024/10/Favicon.svg",
                "width": 512,
                "height": 512,
                "caption": "Phantom Screens"
            },
            "image": {
                "@id": "https://www.phantomscreens.com/#/schema/logo/image/"
            }
        }
    ]
}
/about/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.phantomscreens.com/about/",
            "url": "https://www.phantomscreens.com/about/",
            "name": "About Us | Phantom Screens",
            "isPartOf": {
                "@id": "https://www.phantomscreens.com/#website"
            },
            "datePublished": "2022-10-17T14:42:31+00:00",
            "dateModified": "2025-05-28T22:24:47+00:00",
            "description": "Since 1992, Phantom Screens has set the standard for retractable screens for doors, windows, and outdoor spaces. From a single-car garage to industry leaders, we built better screens just for you!",
            "breadcrumb": {
                "@id": "https://www.phantomscreens.com/about/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.phantomscreens.com/about/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.phantomscreens.com/about/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.phantomscreens.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "About Us"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.phantomscreens.com/#website",
            "url": "https://www.phantomscreens.com/",
            "name": "Phantom Screens",
            "description": "",
            "publisher": {
                "@id": "https://www.phantomscreens.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.phantomscreens.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.phantomscreens.com/#organization",
            "name": "Phantom Screens",
            "url": "https://www.phantomscreens.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.phantomscreens.com/#/schema/logo/image/",
                "url": "https://www.phantomscreens.com/wp-content/uploads/2024/10/Favicon.svg",
                "contentUrl": "https://www.phantomscreens.com/wp-content/uploads/2024/10/Favicon.svg",
                "width": 512,
                "height": 512,
                "caption": "Phantom Screens"
            },
            "image": {
                "@id": "https://www.phantomscreens.com/#/schema/logo/image/"
            }
        }
    ]
}
/retractable-screens/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.phantomscreens.com/retractable-screens/",
            "url": "https://www.phantomscreens.com/retractable-screens/",
            "name": "Discover Our Screens | Phantom Screens",
            "isPartOf": {
                "@id": "https://www.phantomscreens.com/#website"
            },
            "datePublished": "2024-10-04T22:37:41+00:00",
            "dateModified": "2025-03-27T18:28:59+00:00",
            "description": "Discover our customizable retractable screens for doors, windows, and patios. Seamlessly connect indoor and outdoor living while enhancing your home and lifestyle!",
            "breadcrumb": {
                "@id": "https://www.phantomscreens.com/retractable-screens/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.phantomscreens.com/retractable-screens/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.phantomscreens.com/retractable-screens/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.phantomscreens.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Discover Our Screens"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.phantomscreens.com/#website",
            "url": "https://www.phantomscreens.com/",
            "name": "Phantom Screens",
            "description": "",
            "publisher": {
                "@id": "https://www.phantomscreens.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.phantomscreens.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.phantomscreens.com/#organization",
            "name": "Phantom Screens",
            "url": "https://www.phantomscreens.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.phantomscreens.com/#/schema/logo/image/",
                "url": "https://www.phantomscreens.com/wp-content/uploads/2024/10/Favicon.svg",
                "contentUrl": "https://www.phantomscreens.com/wp-content/uploads/2024/10/Favicon.svg",
                "width": 512,
                "height": 512,
                "caption": "Phantom Screens"
            },
            "image": {
                "@id": "https://www.phantomscreens.com/#/schema/logo/image/"
            }
        }
    ]
}
/solutions/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.phantomscreens.com/solutions/",
            "url": "https://www.phantomscreens.com/solutions/",
            "name": "Solutions | Phantom Screens",
            "isPartOf": {
                "@id": "https://www.phantomscreens.com/#website"
            },
            "datePublished": "2024-10-04T22:37:49+00:00",
            "dateModified": "2025-03-27T18:29:13+00:00",
            "breadcrumb": {
                "@id": "https://www.phantomscreens.com/solutions/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.phantomscreens.com/solutions/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.phantomscreens.com/solutions/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.phantomscreens.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Solutions"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.phantomscreens.com/#website",
            "url": "https://www.phantomscreens.com/",
            "name": "Phantom Screens",
            "description": "",
            "publisher": {
                "@id": "https://www.phantomscreens.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.phantomscreens.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.phantomscreens.com/#organization",
            "name": "Phantom Screens",
            "url": "https://www.phantomscreens.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.phantomscreens.com/#/schema/logo/image/",
                "url": "https://www.phantomscreens.com/wp-content/uploads/2024/10/Favicon.svg",
                "contentUrl": "https://www.phantomscreens.com/wp-content/uploads/2024/10/Favicon.svg",
                "width": 512,
                "height": 512,
                "caption": "Phantom Screens"
            },
            "image": {
                "@id": "https://www.phantomscreens.com/#/schema/logo/image/"
            }
        }
    ]
}

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Architecture, Interior Design & Home Improvement
41.3 Avg BS

Based on 1019 businesses audited.

BS Detector

Architecture, Interior Design & Home Improvement BS: Phantom Screens (phantomscreens.com)

https://phantomscreens.com 📍 Industry: Architecture, Interior Design & Home Improvement
22 BS / 100

Phantom Screens is a high-substance entity that nearly undermines its own credibility with outdated ‘Anonymous’ social proof. The engineering detail and 34-year history are legitimate, but the trust architecture is lazy. It is a rare case of a real company using the tactics of a fake one.

Info Density Power-words vs. Substance ratio.
5
17% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
2
10% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
8
40% BS
Commodity Fingerprint Detection of industry clichés/templates.
4
27% BS
Identity & Authority Expert verifiability & Schema depth.
3
20% BS

Immediately replace all ‘Anonymous’ testimonials with verified customer names and photos. Link the award mentions (Crystal Achievement, Architizer) directly to the official winners’ lists on the respective organizations’ websites. Implement Person schema for the CEO and founders to bridge the identity-authority gap. Add a dedicated ‘Technical Specs’ section for each screen type to further increase substance-to-signal ratio.

The content perfectly aligns with the Home Improvement and Architectural category, focusing exclusively on retractable screening systems. The presence of technical details regarding motorized tracks and window integration confirms a high-substance industry match.

“The score of 22 reflects a business with high substance and low BS. The points were primarily lost in the Trust and Proof pillar due to the use of unverified testimonials and low external proof link counts. If the social proof were authenticated, the score would likely drop below 15.”

Verified Analysis Date: May 30, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result
Brand AI Reputation