Industry Context — Common BS Fingerprints in Arts, Culture & Entertainment
Upper Deck
(https://upperdeck.com) 📸 Data Snapshot: May 24, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Home – Upper Deck (https://upperdeck.com)
Home – Upper Deck
Shop official Upper Deck sports trading cards, authentic autographed memorabilia, and entertainment collectibles. Discover the latest releases today.
NAV_HEADER_REPEATED Certified Diamond Dealer – Upper Deck (https://upperdeck.com/cdd-inquiry-distributor-locator/)
Certified Diamond Dealer – Upper Deck
NAV_HEADER_REPEATED Authorized Internet Retailers – Upper Deck (https://upperdeck.com/authorized-internet-retailers/)
Authorized Internet Retailers – Upper Deck
NAV_HEADER_REPEATED UDA Authorized Internet Retailers – Upper Deck (https://upperdeck.com/uda-authorized-internet-retailers/)
UDA Authorized Internet Retailers – Upper Deck
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://upperdeck.com) Home – Upper Deck
Previous Next Previous Next [H1] e-Pack Open packs, trade & collect instantly, ship anytime LEARN MORE [H1] Upper Deck Store Shop exclusive cards, memorabilia, and collectibles SHOP NOW [H1] Evolution Next-gen platform for collecting Authentic Digital Collectibles LEARN MORE [H1] Collect Forever One-stop shop for comics and figures, built to last a lifetime LEARN MORE [H1] Sports Trading cards & memorabilia for every sports fan LEARN MORE [H1] Entertainment Games, trading cards, and collectibles for every fan LEARN MORE [H1] Latest Releases [H1] 2025-26 O-Pee-Chee Platinum (Hobby) The latest edition of collector-favorite O-Pee-Chee Platinum boasts a 300-card Base Set consisting of 200 top veteran cards... LEARN MORE [H1] 2025 TGL Inaugural Season Match-Used Golf Ball Mystery Box Own a piece of golf history with an authentic match-used collectible from the inaugural TGL season. Look for legends like... LEARN MORE [H1] Viktor Hovland Autographed Valspar Championship Pin Flag Viktor Hovland delivered a clutch and defining performance to win the 2025 Valspar Championship at Copperhead Course,... LEARN MORE [H1] Max Homa Autographed “Max Force” 11×14 Max Homa brings a fearless edge and undeniable confidence every time he steps onto the course. Known for his smooth swing and... LEARN MORE [H1] 2025-26 SPx Hockey (Hobby) 2025-26 SPx returns for another exciting season! Following the reconfiguration to a multi-pack product last season, this year... LEARN MORE [H1] 2025-26 Credentials Hockey (Hobby) The latest edition of Credentials Hockey sports a 150-card Base Set, which includes a 50-card Debut Ticket Access (DTA) rookie... LEARN MORE [H1] Jason Kidd Autographed Dallas Mavericks Swingman Blue Mitchell & Ness Jersey The Dallas Mavericks have played a big part in Jason Kidd’s basketball career in different capacities. After a stellar... LEARN MORE [H1] 2025-26 Skybox Metal Universe Hockey (Hobby) The 2025-26 Skybox Metal Universe Hockey product sports a 150-card Base Set designed to take collectors to another universe! LEARN MORE [H1] 2026 AEW Allure (Hobby) AEW Allure® returns to the ring with a 100-card Base Set featuring 80 top wrestlers from the AEW universe and a 20-card In... LEARN MORE [H1] 2025-26 Flair Hockey (Hobby) Flair makes its return to the ice with 2025-26 Flair Hockey! Full of re-imagined classic inserts as well as stunning new ones,... LEARN MORE [H1] Upper Deck World of Sports Volume 2 Trading Cards (Blaster) Upper Deck World of Sports returns with a 400-card Base Set loaded with top collegiate athletes! There are over 15 different... LEARN MORE [H1] 2026 Allure Golf (Hobby) The first standalone Allure® Golf product features a 60-card Base Set consisting of 40 veterans and legends, and 20 rookies... LEARN MORE
SUB-PAGE (https://upperdeck.com/cdd-inquiry-distributor-locator/) Certified Diamond Dealer – Upper Deck
[H1] Certified Diamond Dealer Thank you for your interest in becoming an Upper Deck Certified Diamond Dealer. Please read below on the minimum criteria to buy and sell Upper Deck products as a Certified Diamond Dealer.In 2011, Upper Deck started a new distribution policy which brought new rules and regulations for those who buy and sell our products. Some of those new rules includes a requirement to own a Brick-and-Mortar store-front retail location, not selling sealed Hobby products online for the first 180 days of their release, along with other stipulations. If you have a Brick-and-Mortar retail location and are open during regular business hours of 35 hours a week, please contact one of our Authorized Distributors below to inquire. APPLY TO SELL OUR PRODUCTS [H2] AUTHORIZED U.S. DISTRIBUTORS GTS Distribution (East)4320 Airwest Dr. SE Ste AKentwood, MI 49512800-940-0934www.gtsdistribution.com GTS Distribution (FL)8291 Forshee Dr, Ste 1Jacksonville, Fl 32219407-261-0257www.gtsdistribution.com GTS Distribution (MO)306 Hazelwood Logistic Center Dr, Ste 200Hazelwood, MO 63042314-291-7630www.gtsdistribution.com GTS Distribution (West)3286 Victor StSanta Clara, CA 95054800-255-5440www.gtsdistribution.com GTS Distribution (West)2822 – 119TH Street SW Ste BEverett, WA 98204800-890-5456www.gtsdistribution.com GTS Distribution (West)4202 E Elwood St, Ste 28Phoenix, AZ 85040888-333-9500www.gtsdistribution.com GTS Distribution (NV)4900 Engineers Way, Ste 102Las Vegas, NV 89081800-890-5456www.gtsdistribution.com GTS Distribution (West)296 Mokauea St. Ste 102Honolulu, HI 96819808-841-0265www.gtsdistribution.com Southern Hobby (TN)211 Ellery CourtNashville, TN 37214800-473-2804www.southernhobby.com Southern Hobby (MO)1208 Ambassador BlvdSt. Louis, MO 63132800-558-7063www.southernhobby.com Southern Hobby (IL)1620 Fullerton Ct, Ste 200Glendale Heights, IL 60139800-463-1133www.southernhobby.com Southern Hobby (NY) 1638 New HighwayFarmingdale, NY 11735855-584-6229www.southernhobby.com Southern Hobby (NV)1312 Capital Blvd, Ste 101Reno, NV 89502800-453-7808www.southernhobby.com Universal Distribution (East)207 Redco Ave, Ste 4Red Lion, PA 17356800-669-4263us.universaldist.com Universal Distribution (Midwest)3102 Brooklyn Ave, Ste CFort Wayne, IN 46809800-444-3552us.universaldist.com Universal Distribution (Southwest)2251 Picadilly Dr, Ste B220Round Rock, TX 78664800-424-3773us.universaldist.com Universal Distribution (West)7952 West Doe AveVisalia, CA 93291888-366-5456us.universaldist.com Magazine Exchange2249 NE Spalding AveGrants Pass, OR 97526541-479-7389www.magazine-exchange.com [H2] AUTHORIZED CANADIAN DISTRIBUTORS Grosnor Distribution4 Lowry DrBrampton, ON L7A 1C4416-744-3344www.grosnor.com Universal Distribution2441 GuenetteSt. Laurent, PQ H4R 2E9514-335-9000www.universaldist.com Universal Distribution13125 78A Ave, Ste 102Surrey, BC V3W 9B6604-596-4320www.universaldist.com [H2] U.S. GAMING DISTRIBUTORS ACD Distribution WI3129 Deming WayMiddleton, WI 53562 608-203-9900www.acdd.com ACD Distribution CA4069 W. Shaw Ave, Ste 109Fresno, CA 93722608-203-9900www.acdd.com ACD Distribution PA1011 AIP Dr, Ste AMiddletown, PA 17057 608-203-9900www.acdd.com ACD Distribution TX3540 W. Miller Rd, Ste. 200Garland, TX 75041608-203-9900www.acdd.com XYAB Gaming Supply4566 Spring RdBrooklyn Heights, OH 44131888-218-9610www.xyab.com
SUB-PAGE (https://upperdeck.com/authorized-internet-retailers/) Authorized Internet Retailers – Upper Deck
[H2] Authorized Internet Retailers (AIRs) Authorized Internet Retailers (also known as AIRs) are Certified Diamond Dealers (also known as CDDs) who have a solid history of supporting Upper Deck products and our customers. AIRs are able to represent Upper Deck and sell our products online to customers who may not have a Certified Diamond Dealer nearby. If you are a Certified Diamond Dealer with a website looking to grow your business, please contact us to get on the list to be reviewed as a potential Authorized Internet Retailer via e-mail at dealer_services@upperdeck.com or toll-free by calling (888) 752-9832. [H2] US AUTHORIZED INTERNET RETAILERS AA MINT CARDS3800 N UNIVERSITY DR, STE 209 COOPER CITY, FL 33024(954) 510-9600www.aamintcards.com CARDIACS SPORTS & MEMORABILIA1101 MARCO DR APEX, NC 27502(919) 463-5685www.thecardiacs.com DAVE & ADAMS CARD WORLD 8075 SHERIDAN DR WILLIAMSVILLE, NY 14221(888) 440-9787www.dacardworld.com EAST COAST CONNECTION 304 RIDGE RD LYNDHURST, NJ 07071(201) 438-4327www.eastcoastconnection.net LEGENDS SPORTS & GAMES 3661 28TH ST SE, GRAND RAPIDS, MI 49512(616) 940-1676www.legendsfanshop.com MIDWEST CARDS 401 N FRONT ST, STE 95 COLUMBUS, OH 43215(614) 916-9188www.midwestcards.com MILL CREEK SPORTS CARDS 13616 BOTHEL EVERETT HWY MILL CREEK, WA 98012(425) 742-8500www.millcreeksports.com MOJOBREAK SPORTS CARD SHOP2060 DUANE AVE SANTA CLARA, CA 95054(408) 320-2269www.mojobreak.com REAL SPORTSCARDS12233 CHAMPLIN DR CHAMPLIN, MN 55316(763) 432-5869linktr.ee/RealSportscards REPUBLIC COLLECTIBLES 212 CENTER ST AUBURN, ME 04210(207) 784-4444www.republicjewelry.com STEEL CITY COLLECTIBLES 1931 LINCOLN WAY WHITE OAK, PA 15131(412) 872-5504www.steelcitycollectibles.com THE AWESOME CARD SHOP8125 W. SAHARA AVE, STE 160 LAS VEGAS, NV 89117(702) 478-4050www.theawesomecardshop.com [H2] US GAMING AUTHORIZED INTERNET RETAILERS COLLECTORS CACHE13354 COLLEGE BLVD LENEXA, KS 66210(913) 338-2273www.collectorscache.com COLLECTOR STORE1106 JUNGS STATION ROAD ST PETERS, MO 63303(636) 477-7800www.collectorstore.com GAME NERDZ803 WOODBRIDGE PKWY, STE 1100 WYLIE, TX 75098(972) 429-7375www.gamenerdz.com GAMERS GUILD AZ – PHOENIX1818 W BELL RD, STE 115 PHOENIX, AZ 85023(602) 618-2690www.gamersguildaz.com [H2] CANADIAN AUTHORIZED INTERNET RETAILERS 401 GAMES TOYS & SPORTSCARDS750 YONGE ST TORONTO, ON M5B 1T3(416) 599-6446www.401games.ca 450 SPORTS1340 BOULEVARD CURE LABELLE, LOCAL G BLAINVILLE, QC J7C 2P2(450) 939-5389www.450sports.com BREAKAWAY SPORTS CARDS65 WILSON ST W, STE 14 ANCASTER, ON L9G 1N1(289) 239-9544www.breakawaysc.com CARDBOARD MEMORIES INC230 SANDALWOOD PKWY E, STE 2 BRAMPTON, ON L6Z 1R3(905) 846-1058www.cardboardmemories.ca CARTES TIMBRE ET MONNAIES STE-FOY2740 BOULEVARD LAURIER QUEBEC, QC G1V 4P7(418) 658-5639www.imaginaire.com CLOUTS’N’CHARA645 VICTORIA ST N, STE 2 KITCHENER, ON N2H 5G3(519) 954-8278www.cloutsnchara.com D&M SPORTS201 CHAIN LAKE DR, STE 17A HALIFAX, NS B3S 1C8(902) 468-1895www.dmsportscards.com EASTRIDGE SPORTS CARDS + GAMES7132 FISHER STREET SE CALGARY, AB T2H 0W5(403) 720-6690www.ersportscards.ca IMPERIAL GARDENS10018 100 AVE GRANDE PRAIRIE, AB T8V 0V3(780) 832-6290www.imperialgardensc.com MINTINK TRADING CARDS AND CUSTOMIZED MERCHANDISE8555 JANE ST, STE 5 CONCORD, ON L4K 5A9(416) 827-9141www.mintink.ca MIRAJ TRADING310 CREMAZIE OUEST, STE B MONTREAL, QC H2P 1C6(877) 448-0755www.mirajtrading.com OUT OF THE BOX1826 ROBERTSON RD, STE 50 NEPEAN, ON K2H 5Z6(613) 695-6682www.outoftheboxcards.com PASTIME SPORTS AND GAMES6375 202 ST, STE 102 LANGLEY, BC V2Y 1M8(604) 530-5507www.pastimesports.ca PLAYERS CHOICE SPORTSCARDS310 BANKS RD, STE 2 KELOWNA, BC V1X 6Y4(250) 862-2737www.playerschoicesports.com RED NAILS II1700 WILSON AVE, BOX 27 NORTH YORK, ON M3L 1B2(416) 242-7899www.rednails2.com REMI SPORTS CARDS1400 BOUL. EDOUARD, STE 117 ST HUBERT, QC J4T 3T2(514) 647-4850www.remicardtrader.com SPORTS CARD HALL OF FAME5155 DECARIE BLVD MONTREAL, QC H3W 3C2(514) 488-8881www.collectorsavenue.com STAKK210 25 AVE STE 1250 ST.EUSTACHE, QC J7P 4Z8(450) 491-7777www.stakk.ca THE HOBBY SPOT – QUARANTINED CASE BREAKS6201 50 ST, STE 4 LEDUC, AB T9E 0H9(780) 612-5433www.thehobbyspot.ca TOTAL SPORTS CARDS AND COLLECTABLES3505 LAKE SHORE BLVD ETOBICOKE, ON M8W 1N5(905) 808-4560https://totalsportcards.com/ UNTOUCHABLES SPORTS CARDS & GAMING377 BURHAMTHORPE RD E MISSISSAUGA, ON L5A 3Y1(905) 275-0708www.untouchables.ca WAYNE’S SPORTS CARDS & COLLECTIBLES LTD17020-90 AVE EDMONTON, AB T5T 1L6(780) 483-3177www.waynessportscards.com WEST’S SPORTS CARDS7910-118 AVE NW EDMONTON, AB T5B 0R6(780) 477-2102www.westssportscards.com ZEPHYR EPIC8065 130TH ST. SURREY, BC V3W 7X4(604) 547-0527www.zephyrepic.com [H2] CANADIAN GAMING AUTHORIZED INTERNET RETAILERS EXOR GAMES51 ALLEN ST CHARLOTTETOWN, PE C1A 2V6(902) 894-6371www.exorgames.com [H2] INTERNATIONAL AUTHORIZED INTERNET RETAILERS COOLCARD.SEKUNGSGATAN 6 65224, KARLSTAD, SE46-054-157870www.coolcard.se HOKEJ KARTYVRCHLICKEHO 1092 43601, LITVINOV, CZ420 602 635 912www.hokej-karty.cz SPORTS TRADING CARDS UKBLOCK 7, ENTERPRISE WAY TN8 6HF, EDENBRIDGE, UK44 1732 247224www.sportstradingcardsuk.com THE CARDSTER THAILANDMEGA PLAZAA516-A518, 900 MAHA CHAI RD, WANG BURAPHA PHIROM, PHRA NAKHON, 10200, BANGKOK, TH66 65 649 9996@thecardster.th
SUB-PAGE (https://upperdeck.com/uda-authorized-internet-retailers/) UDA Authorized Internet Retailers – Upper Deck
[H2] UDA Authorized Internet Retailers (AIRs) Upper Deck Authenticated Authorized Internet Retailers (also known as UDA AIRs) are Certified Diamond Dealers (also known as CDDs) who have a solid history of supporting Upper Deck products and our customers. AIRs are able to represent Upper Deck and sell our products online to customers who may not have a Certified Diamond Dealer nearby. If you are a Certified Diamond Dealer with a website looking to grow your business, please contact us to get on the list to be reviewed as a potential Authorized Internet Retailer via e-mail at dealer_services@upperdeck.com or toll-free by calling (888) 752-9832. [H2] US AUTHORIZED INTERNET RETAILERS AA MINT CARDS(954) 510-9600Buyer@aamintcards.comaamintcards.com CARDBOARD LEGENDS(818) 342-8948Pinnnballl@aol.comcardboardlegendsonline.com CARDIACS SPORTS & MEMORABILIA(919) 463-5685Cardiacs@thecardiacs.comthecardiacs.com DAVE & ADAMS CARD WORLD (888) 440-9787Service@dacardworld.comdacwstore.com EAST COAST CONNECTION (201) 438-4327Ecoastconnection@aol.comeastcoastconnection.net FATHEAD(877) 328-8877Customerservice@fathead.comfathead.com GAME DAY LEGENDS(800) 970-8911Sales@gamedaylegends.netgamedaylegends.com LEGENDS SPORTS & GAMES (616) 940-1676Lou@lbcsports.comcollectandsave.com MIDWEST CARDS (614) 916-9188Support@midwestcards.commidwestcards.com MILL CREEK SPORTS CARDS (425) 742-8500Sales@millcreeksports.commillcreeksports.com MMO GOLF(888) 660-7910Sales@mmogolf.commmogolf.com MOJOBREAK SPORTS CARD SHOP(408) 320-2269Mojobreak@gmail.commojobreak.com PGA TOUR SUPERSTORE(888) 200-7428Customerservice@pgatss.compgatoursuperstore.com RADTKE SPORTS(770) 945-6945Info@radtkesports.comradtkesports.com REAL SPORTSCARDS(763) 432-5869Ryan@realsportscards.comlinktr.ee/RealSportscards REPUBLIC COLLECTIBLES (207) 784-4444Dan@republicjewelry.comrepublicjewelry.com SCHEELS SPORTING GOODS(701) 356-8264Contactus@scheels.comscheels.com STEEL CITY COLLECTIBLES (412) 872-5504Sales@steelcitycollectibles.comsteelcitycollectibles.com THE AWESOME CARD SHOP(702) 478-4050Marcel@theawesomecardshop.comtheawesomecardshop.com [H2] CANADIAN AUTHORIZED INTERNET RETAILERS 401 GAMES TOYS & SPORTSCARDS(416) 599-6446Info@401games.ca401games.ca 450 SPORTS(450) 939-5389Breaks450@hotmail.com450sports.com BREAKAWAY SPORTS CARDS(289) 239-9544Sales@breakawaysc.combreakawaysc.com CARDBOARD MEMORIES INC(905) 846-1058Cbmemories@aol.comcardboardmemories.ca CARTES TIMBRE ET MONNAIES STE-FOY(418) 658-5639Andre@imaginaire.comimaginaire.com CLOUTS’N’CHARA(519) 954-8278Cloutsnchara@gmail.comcloutsnchara.com D&M SPORTS(902) 468-1895Dmsports@icloud.comdmsportscards.com DPI SPORTS(905) 431-7497Dpiemail@rogers.comdpisportsshop.com EASTRIDGE SPORTS CARDS + GAMES(403) 720-6690Mike@eastridgehobbies.caersportscards.ca FROZEN POND(905) 760-8404Info@frozenpond.comfrozenpond.com ICE DISTRICT AUTHENTICS(780) 664-0230Team@icedistrictauthentics.comicedistrictauthentics.com IMPERIAL GARDENS(780) 832-6290Kennyder@telus.netimperialgardensc.com MINTINK TRADING CARDS AND CUSTOMIZED MERCHANDISE(416) 827-9141Info@mintink.camintink.ca MIRAJ TRADING(877) 448-0755Samad@mirajtrading.commirajtrading.com OUT OF THE BOX(613) 695-6682Sales@outoftheboxcards.comoutoftheboxcards.com PASTIME SPORTS AND GAMES(604) 530-5507Info@pastimesports.capastimesports.ca PLAYERS CHOICE SPORTSCARDS(250) 862-2737Info@playerschoicesports.complayerschoicesports.com RED NAILS II(416) 242-7899Rednails_II@yahoo.carednails2.com REMI SPORTS CARDS(514) 647-4850Remi@remicardtrader.caremicardtrader.ca/en SPORTS CARD HALL OF FAME(514) 488-8881Hof_cards@hotmail.comcollectorsavenue.com STAKK(450) 491-7777Info@stakk.castakk.ca THE HOBBY SPOT – QUARANTINED CASE BREAKS(780) 612-5433Luke@thehobbyspot.cathehobbyspot.ca TOTAL SPORTS CARDS AND COLLECTABLES(905) 808-4560Totalsportsqa@gmail.comtotalsportcards.com UNTOUCHABLES SPORTS CARDS & GAMING(905) 275-0708Support@untouchables.cauntouchables.ca WAYNE’S SPORTS CARDS & COLLECTIBLES LTD(780) 483-3177Waynes1@telusplanet.netwaynessportscards.com WEST’S SPORTS CARDS(780) 477-2102Westsportscards@shaw.cawestssportscards.com ZEPHYR EPIC(604) 547-0527Contact@zephyrepic.comzephyrepic.com [H2] INTERNATIONAL AUTHORIZED INTERNET RETAILERS CLUB DE IDOLOS56-1554-2710Hello@idolos.mxidolos.mx DAVE AND ADAMS31-475-206-025Service@dacardworld.eudacardworld.eu HALL OF FAME AUTHENTICS0920-0903-4632Info@hofa.phhofa.ph ICONS20-3904-7600Customersupport@icons.comicons.com SE PRODUCTS613-8574-0300Customerservice@officialmemorabilia.com.auserproducts.com.au
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 5 | 2 |
| /cdd-inquiry-distributor-locator/ | 5 | 2 |
| /authorized-internet-retailers/ | 6 | 2 |
| /uda-authorized-internet-retailers/ | 6 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
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"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://upperdeck.com/#/schema/logo/image/",
"url": "https://upperdeck.com/wp-content/uploads/2022/12/UD-Logo-w®.png",
"contentUrl": "https://upperdeck.com/wp-content/uploads/2022/12/UD-Logo-w®.png",
"width": 3075,
"height": 2400,
"caption": "Upper Deck"
},
"image": {
"@id": "https://upperdeck.com/#/schema/logo/image/"
}
}
]
}
/authorized-internet-retailers/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://upperdeck.com/authorized-internet-retailers/",
"url": "https://upperdeck.com/authorized-internet-retailers/",
"name": "Authorized Internet Retailers - Upper Deck",
"isPartOf": {
"@id": "https://upperdeck.com/#website"
},
"primaryImageOfPage": {
"@id": "https://upperdeck.com/authorized-internet-retailers/#primaryimage"
},
"image": {
"@id": "https://upperdeck.com/authorized-internet-retailers/#primaryimage"
},
"thumbnailUrl": "https://upperdeck.com/wp-content/uploads/2024/10/2386cf92-02b3-4804-a0b4-8653c853a105.jpg",
"datePublished": "2024-10-15T21:38:54+00:00",
"dateModified": "2026-04-27T23:16:38+00:00",
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://upperdeck.com/authorized-internet-retailers/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://upperdeck.com/authorized-internet-retailers/#primaryimage",
"url": "https://upperdeck.com/wp-content/uploads/2024/10/2386cf92-02b3-4804-a0b4-8653c853a105.jpg",
"contentUrl": "https://upperdeck.com/wp-content/uploads/2024/10/2386cf92-02b3-4804-a0b4-8653c853a105.jpg",
"width": 150,
"height": 150
},
{
"@type": "WebSite",
"@id": "https://upperdeck.com/#website",
"url": "https://upperdeck.com/",
"name": "Upper Deck",
"description": "",
"publisher": {
"@id": "https://upperdeck.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://upperdeck.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://upperdeck.com/#organization",
"name": "Upper Deck",
"url": "https://upperdeck.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://upperdeck.com/#/schema/logo/image/",
"url": "https://upperdeck.com/wp-content/uploads/2022/12/UD-Logo-w®.png",
"contentUrl": "https://upperdeck.com/wp-content/uploads/2022/12/UD-Logo-w®.png",
"width": 3075,
"height": 2400,
"caption": "Upper Deck"
},
"image": {
"@id": "https://upperdeck.com/#/schema/logo/image/"
}
}
]
}
/uda-authorized-internet-retailers/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://upperdeck.com/uda-authorized-internet-retailers/",
"url": "https://upperdeck.com/uda-authorized-internet-retailers/",
"name": "UDA Authorized Internet Retailers - Upper Deck",
"isPartOf": {
"@id": "https://upperdeck.com/#website"
},
"primaryImageOfPage": {
"@id": "https://upperdeck.com/uda-authorized-internet-retailers/#primaryimage"
},
"image": {
"@id": "https://upperdeck.com/uda-authorized-internet-retailers/#primaryimage"
},
"thumbnailUrl": "https://upperdeck.com/wp-content/uploads/2025/08/UDA_AIR_Logo-1-150x150.jpg",
"datePublished": "2025-08-12T17:57:10+00:00",
"dateModified": "2026-04-27T23:19:51+00:00",
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://upperdeck.com/uda-authorized-internet-retailers/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://upperdeck.com/uda-authorized-internet-retailers/#primaryimage",
"url": "https://upperdeck.com/wp-content/uploads/2025/08/UDA_AIR_Logo-1.jpg",
"contentUrl": "https://upperdeck.com/wp-content/uploads/2025/08/UDA_AIR_Logo-1.jpg",
"width": 600,
"height": 600
},
{
"@type": "WebSite",
"@id": "https://upperdeck.com/#website",
"url": "https://upperdeck.com/",
"name": "Upper Deck",
"description": "",
"publisher": {
"@id": "https://upperdeck.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://upperdeck.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://upperdeck.com/#organization",
"name": "Upper Deck",
"url": "https://upperdeck.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://upperdeck.com/#/schema/logo/image/",
"url": "https://upperdeck.com/wp-content/uploads/2022/12/UD-Logo-w®.png",
"contentUrl": "https://upperdeck.com/wp-content/uploads/2022/12/UD-Logo-w®.png",
"width": 3075,
"height": 2400,
"caption": "Upper Deck"
},
"image": {
"@id": "https://upperdeck.com/#/schema/logo/image/"
}
}
]
}
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
Based on 1884 businesses audited.
Upper Deck has 25.5 points less BS than the average for Arts, Culture & Entertainment.
Arts, Culture & Entertainment BS: Upper Deck (upperdeck.com)
Upper Deck is a forensic-grade example of a website that prioritizes logistics and proof over marketing fluff. By treating its website as a transparency tool for its distribution chain, it eliminates nearly all traditional bullshit patterns. The site is a substance-heavy powerhouse where every brand claim is anchored by a verifiable physical or digital retailer.
To achieve a near-zero score, replace vague H1 headers like ‘Evolution’ and ‘e-Pack’ with more descriptive technical titles. Add specific years of operation to the claim of a ‘solid history’ to move it from a vague assertion to a dated fact. Implement Person schema for the athletes mentioned in product releases to further bridge the gap between product text and structured data. Finally, include ‘Last Updated’ timestamps on the dealer lists to maintain the temporal integrity of the distributor data.
While the site is classified under Arts, Culture & Entertainment, it specifically operates in the collectibles and gaming sub-sector. The content aligns with the entertainment category through its focus on licensed properties like AEW and TGL golf, though it lacks the ‘cultural programming’ jargon found in the industry dictionary.
“The score of 7 is driven primarily by minor commodity clichés ('next-gen', 'one-stop shop') and a small number of unsubstantiated adjectives like 'solid history.' The site earned perfect scores in semantic coherence and identity authority due to its exhaustive directory of real-world retail partners and clear product specifications.”
This training module utilizes a snapshot of public data from Upper Deck, captured on May 24, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Upper Deck: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://upperdeck.com to view the most current version of its content and learn from the source what this company is about and what it offers.