Industry Context — Common BS Fingerprints in Beauty, Cosmetics & Personal Care
Generic Claims:
visible results, transform your skin, unlock your natural beauty, trusted by millions…
Red Flags:
before-and-after photos with different lighting or makeup, clinical claims without study citations, proprietary blend hiding ingredient concentrations, celebrity endorsement without FTC disclosure…
Semantic Drift Patterns:
homepage claims clinical-grade but ingredients page shows basic cosmetics, claims natural and clean but ingredient lists include synthetic compounds, homepage targets luxury market but pricing is drugstore-level, claims dermatologist-developed but no dermatologist is named…
Proof Expectations:
full ingredient lists (INCI format), specific clinical study references with sample sizes, named dermatologists or formulators with credentials, before-and-after with methodology disclosure…
ALTRUIST. Dermatologist Sunscreen
(https://altruistsun.com) 📸 Data Snapshot: June 21, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Altruist | Dermatologist Skincare and Sunscreen SPF 30 & 50 – Altruist. Dermatologist Sunscreen (https://altruistsun.com)
Title
Altruist | Dermatologist Skincare and Sunscreen SPF 30 & 50 – Altruist. Dermatologist Sunscreen
Meta
Affordable, dermatologist-developed sunscreen and skincare by Dr. Andrew Birnie. Broad-spectrum SPF 30 & 50, 5-star UVA protection, hypoallergenic.
H1 Altruist. Dermatologist Sunscreen
Altruist. Dermatologist Sunscreen
H2 Your cart is currently empty.
H2 We use cookies
H2 Introducing our Kids Sunscreen Roller SPF50
H2 Why choose Altruist sunscreen?
H2 Bestsellers
H2 Visibly reduces redness and helps calm sensitive skin.
H2 Let customers speak for us
H2 Explore our latest blog posts
H3 Dr. Andrew Birnie
H6 ✓ Dermatologist-developed ✓ 5-star UVA protection ✓ Hypoallergenic & fragrance-free ✓ Donation per product sold
REPEATED_BODY 404 Not Found – Altruist. Dermatologist Sunscreen (https://altruistsun.com/collections/vendors/)
Title
404 Not Found – Altruist. Dermatologist Sunscreen
H1 Page not found
H2 Your cart is currently empty.
H2 We use cookies
NAV_HEADER_HEADING_REPEATED_BODY Kids Sunscreen Roller SPF50 – 100ml – Altruist. Dermatologist Sunscreen (https://altruistsun.com/products/kids-sunscreen-roller-spf50-100ml/)
Title
Kids Sunscreen Roller SPF50 – 100ml – Altruist. Dermatologist Sunscreen
Meta
Dermatologist‑formulated SPF50 sunscreen roller for kids (6+months). Broad spectrum and water-reistant. Easy, mess-free application for families. Shop now!
H1 Kids Sunscreen Roller SPF50 – 100ml
H2 Your cart is currently empty.
H2 We use cookies
H2 Key active ingredients
H2 Product details
H2 Thank you!
H2 Customer Reviews
H3 Reviews in Other Languages
NAV_HEADER_HEADING_REPEATED_BODY ALTRUIST Anti-Redness & Pigmentation SPF50 30ml – Altruist. Dermatologist Sunscreen (https://altruistsun.com/products/altruist-anti-redness-pigmentation-spf50-30ml/)
Title
ALTRUIST Anti-Redness & Pigmentation SPF50 30ml – Altruist. Dermatologist Sunscreen
Meta
Altruist Anti-Redness and Pigmentation SPF50 is a green-tinted moisturiser, containing high quality, broad-spectrum sun protection with 5-star ultra-UVA. Developed especially for hypersensitive and redness-prone skin, created by consultant dermatologist and skin cancer surgeon Dr Andrew Birnie.
H1 Anti-Redness & Pigmentation SPF50 – 30ml
H2 Your cart is currently empty.
H2 We use cookies
H2 Key active ingredients
H2 Product details
H2 Thank you!
H2 Customer Reviews
H3 Reviews in Other Languages
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://altruistsun.com) Altruist | Dermatologist Skincare and Sunscreen SPF 30 & 50 – Altruist. Dermatologist Sunscreen
[IMG: Altuist Sunscreen Kids Roller SPF50 homepage banner] ALTRUIST - Dermatologist skincare [H2] Introducing our Kids Sunscreen Roller SPF50 Shop now [H6] ✓ Dermatologist-developed ✓ 5-star UVA protection ✓ Hypoallergenic & fragrance-free ✓ Donation per product sold [H1] Dermatologist-Developed Sunscreen for Every Skin Type Our Story [H3] Dr. Andrew Birnie "It is our mission to reduce the incidence of skin cancer through the increased use of quality sunscreen together with better education and awareness." [IMG: Kids Sunscreen Roller SPF50 - 100ml] [IMG: Kids Sunscreen Roller SPF50 - 100ml] [IMG: Kids Sunscreen Roller SPF50 - 100ml] [IMG: Kids Sunscreen Roller SPF50 - 100ml] [IMG: Kids Sunscreen Roller SPF50 - 100ml] [IMG: Kids Sunscreen Roller SPF50 - 100ml] [IMG: Kids Sunscreen Roller SPF50 - 100ml] [IMG: Kids Sunscreen Roller SPF50 - 100ml] [IMG: Kids Sunscreen Roller SPF50 - 100ml] [IMG: Kids Sunscreen Roller SPF50 - 100ml] [IMG: Kids Sunscreen Roller SPF50 - 100ml] [IMG: Kids Sunscreen Roller SPF50 - 100ml] [H1] Kids Sunscreen Roller SPF50 - 100ml £7.95 4.81 21 reviews 21 total reviews View full details [H2] Why choose Altruist sunscreen? Altruist was founded by consultant dermatologist and skin cancer specialist Dr. Andrew Birnie, with a clear mission: to make high-quality sun protection accessible to everyone. Every product offers broad-spectrum protection against both UVA and UVB rays, with a 5-star UVA rating, indicating the highest available in Europe.Broad-spectrum protection (UVA+UVB)Our sunscreens contain broad-spectrum UVA & UVB protection, with 5 Star rating, exceeding EU standards. Suitable for sensitive and acne-prone skinAll Altruist sunscreens are hypoallergenic, non-comedogenic, fragrance-free, and free of microplastics. Sunscreen with a purposeFor every Altruist product sold, 10p worth of sunscreen is donated to children with albinism in Africa, where access to sun protection can be lifesaving. Better skin health, for everyone. [H2] Bestsellers Sunscreen Hybrids Skincare View 4.9Save 5% [IMG: Sunscreen SPF50 (2 x 100ml)] [IMG: Sunscreen SPF50 (2 x 100ml)] [IMG: Sunscreen SPF50 (2 x 100ml)] [IMG: Sunscreen SPF50 (2 x 100ml)] [IMG: Sunscreen SPF50 (2 x 100ml)] Vendor:ALTRUIST. Dermatologist Sunscreen Sunscreen SPF50 (2 x 100ml) Sale price£10.50Regular price £11.00 View 4.6 [IMG: Face Fluid SPF30 - 50ml] [IMG: Face Fluid SPF30 - 50ml] [IMG: Face Fluid SPF30 - 50ml] [IMG: Face Fluid SPF30 - 50ml] [IMG: Face Fluid SPF30 - 50ml] Vendor:ALTRUIST. Dermatologist Sunscreen Face Fluid SPF30 - 50ml £7.95 View 4.7 [IMG: Family Sunspray SPF50 - 250ml] [IMG: Altruist dermatologist family sunspray with SPF 50 on a white background, featuring Indy Best Buy Independent 2026 label.] [IMG: Family Sunspray SPF50 - 250ml] [IMG: Family Sunspray SPF50 - 250ml] [IMG: Family Sunspray SPF50 - 250ml] Vendor:ALTRUIST. Dermatologist Sunscreen Family Sunspray SPF50 - 250ml £12.25 View 4.7 [IMG: Anti-Redness & Pigmentation SPF50 - 30ml] [IMG: Anti-Redness & Pigmentation SPF50 - 30ml] [IMG: Anti-Redness & Pigmentation SPF50 - 30ml] [IMG: Anti-Redness & Pigmentation SPF50 - 30ml] [IMG: Anti-Redness & Pigmentation SPF50 - 30ml] Vendor:ALTRUIST. Dermatologist Sunscreen Anti-Redness & Pigmentation SPF50 - 30ml £11.75 View 4.6 [IMG: Primer SPF50 - 30ml] [IMG: Primer SPF50 - 30ml] [IMG: Primer SPF50 - 30ml] [IMG: Primer SPF50 - 30ml] [IMG: Primer SPF50 - 30ml] Sold Out Vendor:ALTRUIST. Dermatologist Sunscreen Primer SPF50 - 30ml £8.75 View 4.8 [IMG: Moisturising Fluid SPF50 - 50ml] [IMG: Moisturising Fluid SPF50 - 50ml] [IMG: Moisturising Fluid SPF50 - 50ml] [IMG: Moisturising Fluid SPF50 - 50ml] Vendor:ALTRUIST. Dermatologist Sunscreen Moisturising Fluid SPF50 - 50ml £7.95 View 4.5 [IMG: Cleansing Foam 2% Salicylic Acid - 150ml] [IMG: Cleansing Foam 2% Salicylic Acid - 150ml] [IMG: Cleansing Foam 2% Salicylic Acid - 150ml] [IMG: Cleansing Foam 2% Salicylic Acid - 150ml] [IMG: Cleansing Foam 2% Salicylic Acid - 150ml] Vendor:ALTRUIST. Dermatologist Sunscreen Cleansing Foam 2% Salicylic Acid - 150ml £6.30 View 4.9 [IMG: Hand Repair Cream - 75ml] [IMG: Hand Repair Cream - 75ml] [IMG: Hand Repair Cream - 75ml] [IMG: Hand Repair Cream - 75ml] Vendor:ALTRUIST. Dermatologist Sunscreen Hand Repair Cream - 75ml £4.75 View 4.9 [IMG: Moisturising Fluid 0.5% Hyaluronic Acid - 50ml] [IMG: Moisturising Fluid 0.5% Hyaluronic Acid - 50ml] [IMG: Moisturising Fluid 0.5% Hyaluronic Acid - 50ml] [IMG: Moisturising Fluid 0.5% Hyaluronic Acid - 50ml] [IMG: Moisturising Fluid 0.5% Hyaluronic Acid - 50ml] Vendor:ALTRUIST. Dermatologist Sunscreen Moisturising Fluid 0.5% Hyaluronic Acid - 50ml £6.95 [H2] Visibly reduces redness and helps calm sensitive skin. Formulated for skin prone to redness, sensitivity or uneven skin tone. Discover our Anti Redness Light [IMG: Customer before applying Anti-Redness Light Altruist] [IMG: Results after applying Anti Redness Light Altruist] [H2] Let customers speak for us from 3282 reviews Goes on well Goes on well. Has stopped me getting sunburn Catherine Oldershaw 06/21/2026 [IMG: Sunscreen SPF50 (2 x 100ml)] Sunscreen SPF50 (2 x 100ml) Good value Brilliant body sunscreen, great value. Anonymous 06/20/2026 [IMG: Sunscreen SPF50 (2 x 100ml)] Sunscreen SPF50 (2 x 100ml) Highly effective protection Highly effective protection. Very easy to apply and soaks in without leaving any white trace. Highly recommend Ann McKinlay 06/20/2026 [IMG: Face Fluid SPF50 - 50ml] Face Fluid SPF50 - 50ml Love this - leaves skin nourished and silky Love this - leaves skin nourished and silky soft! Catherine Murphy 06/20/2026 [IMG: Moisturising Body Lotion 6% UREA - 200ml] Moisturising Body Lotion 6% UREA - 200ml Altruist SPF 50 Face Fluid It glides on smoothly and leaves the skin feeling really soft without any hint of stickiness or oiliness. SPF 50 is a huge plus in its favour. It definitely works as advertised so 5* from me. The tube is quite small so it won't last long with daily use. It would be perfect if it were available in 100 ml tubes rather than 50ml. Sharon Revitt 06/20/2026 [IMG: Face Fluid SPF50 - 50ml] Face Fluid SPF50 - 50ml Bought to use at a festival and passed it around the accessible platform Bought to use at a festival and passed it around the accessible platform. It's light, non-sticky or greasy and does not make my fringe too oily. I now buy direct from their website, so my money does good too. N Jeffery 06/20/2026 [IMG: Invisible Sunspray SPF50 (2 x 200ml)] Invisible Sunspray SPF50 (2 x 200ml) Light cream good Light cream good absorption Anonymous 06/20/2026 [IMG: Moisturising Body Lotion 6% UREA - 200ml] Moisturising Body Lotion 6% UREA - 200ml Even my husband is happy to use it! I was recommended this cream by a good male friend who said it was one he was happy to use. My husband doesn't like putting any cream on but he happily uses this- it is easy to apply. soaks into the skin and has no odour nor does it leave stains on clothing- a real hit especially as we spend time on the water where UV is always a concern. I have recommended it to my friends. Anonymous 06/20/2026 [IMG: Sunscreen SPF30 (2 x 200ml)] Sunscreen SPF30 (2 x 200ml) Very reasonable pricing Very reasonable pricing, wonderful light formulations that do good. Happy to buy from again. N Jeffery 06/20/2026 Altruist. Dermatologist Sunscreen This is a perfect addition to my daily shower routine This is a perfect addition to my daily shower routine. It's great at keeping my combination skin spot free and ensuring my pores are left feeling clean. My face is much better with less redness than with my previous face cleanser and it's reduced the swelling around my open back pores. N Jeffery 06/20/2026 [IMG: Cleansing Foam 2% Salicylic Acid - 150ml] Cleansing Foam 2% Salicylic Acid - 150ml Great cleanser, great foam dispenser. This has always been a great cleanser especially for oily, spot prone skin. But now the bottle is fixed it’s brilliant. I have been using it for 2 weeks and it’s as good as when opened. Thank you for fixing the issue ? Anonymous 06/20/2026 [IMG: Cleansing Foam 2% Salicylic Acid - 150ml] Cleansing Foam 2% Salicylic Acid - 150ml Fantastic Fantastic, made application fuss free with the kids, in fact they loved applying it themselves. Highly recommend. James Green 06/20/2026 [IMG: Kids Sunscreen Roller SPF50 - 100ml] Kids Sunscreen Roller SPF50 - 100ml Easy application no horrid smell & doesn’t Easy application no horrid smell & doesn’t appear to mark clothing yet Anonymous 06/20/2026 [IMG: Kids Sunscreen Roller SPF50 - 100ml] Kids Sunscreen Roller SPF50 - 100ml Really good and effective sunscreen Really good and effective sunscreen. Especially good in the Solar Buddy application Anonymous 06/20/2026 [IMG: Sunscreen SPF30 (2 x 200ml)] Sunscreen SPF30 (2 x 200ml) I have bought pretty much all the products. Delivery is prompt, price speaks for itself I have had a melanoma diagnosis and am even more vigilant with applying sunscreen. I have done my research, and Altruist comes in the top in most categories compared to more well known brands. The price is so well affordable for the quality and efficacy, its a no brainer. Ive now bought most of the Altruist products and remain so impressed with them all. With this price, there is now absolutely no reason not to use sunscreen as intended. Sandra W 06/20/2026 Altruist. Dermatologist Sunscreen [H2] Explore our latest blog posts View all [IMG: How much sunscreen do you need? A complete guide for face and body] Jun 18, 2026 How much sunscreen do you need? A complete guide for face and body Read more [IMG: Sunscreen Myths Debunked: Insights from Dr Andrew Birnie] May 01, 2026 Sunscreen Myths Debunked: Insights from Dr Andrew Birnie Read more [IMG: Why SPF Is Essential for Your Skin in Early Spring] Mar 09, 2026 Why SPF Is Essential for Your Skin in Early Spring Read more Enter Invalid Password
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SUB-PAGE · THIN (https://altruistsun.com/collections/vendors/) 404 Not Found – Altruist. Dermatologist Sunscreen
[H1] Page not found Looks like the page you're looking for no longer exists.Try going back to the previous page or to the pages below. Go to the home page Continue shopping Enter Invalid Password
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SUB-PAGE (https://altruistsun.com/products/kids-sunscreen-roller-spf50-100ml/) Kids Sunscreen Roller SPF50 – 100ml – Altruist. Dermatologist Sunscreen
[IMG: Kids Sunscreen Roller SPF50 - 100ml] [IMG: Kids Sunscreen Roller SPF50 - 100ml] [IMG: Kids Sunscreen Roller SPF50 - 100ml] [IMG: Kids Sunscreen Roller SPF50 - 100ml] [IMG: Kids Sunscreen Roller SPF50 - 100ml] [IMG: Kids Sunscreen Roller SPF50 - 100ml] [IMG: Kids Sunscreen Roller SPF50 - 100ml] [IMG: Kids Sunscreen Roller SPF50 - 100ml] [IMG: Kids Sunscreen Roller SPF50 - 100ml] [IMG: Kids Sunscreen Roller SPF50 - 100ml] [IMG: Kids Sunscreen Roller SPF50 - 100ml] [IMG: Kids Sunscreen Roller SPF50 - 100ml] [H1] Kids Sunscreen Roller SPF50 - 100ml £7.95 4.81 21 reviews 21 total reviews ALTRUIST. Dermatologist Sunscreen Dermatologist‑Formulated Sun Protection in a Fun, Easy‑Roll Application Altruist Kids Sunscreen Roller SPF50 is a dermatologist‑developed sunscreen formulated for babies an children (6+months). The convenient roller format is designed to keep little ones protected from harmful UVA and UVB rays while making application quick, clean and fuss‑free. Chidren can even enjoy applying themselves, by making applying sunscreen a fun and interactive part of their routine while encouraging independence. The lightweight formula is water-resistant*, making it ideal for kids to safely swim, run and play without losing protection. Broad spectrum sun protection (UVA & UVB) Gentle for young skin (6+ months) Hypoallergenic & Non-comedogenic Fragrance and Paraben Free Lightweighted, non-sticky & water resistant* In stock, ready to ship Need help? Pairs well with [IMG: Kids Sunscreen Roller SPF50 - 100ml] Kids Sunscreen Roller SPF50 - 100ml £7.95 Add to cart Need help? If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible. Shipping Information Your order will be carefully picked and packed in our local warehouse and should arrive with you within only a few days. Customer Support In case you have any questions about our products, company or your order, please reach out to our customer support. FAQ’s Want to know more about our products? Check the FAQ page for the most frequently asked questions. Contact Us Is your question not answered by one of our FAQ's? Reach out! We're happy to help. [H2] Key active ingredients 5-star UVA5-star UVA = more than broad spectrum sun protection, it means maximum protection against skin-aging UVA rays on top of superb UVB coverage GlycerinGlycerin is a classic hydrating agent. It keeps skin moisturized and helps maintain the skin barrier while wearing sunscreen. Vitamin-EVitamin-E is a fat-soluble antioxidant that protects, moisturises, and stabalises skincare products like our sunscreen. [H2] Product details Dermatologist's Advice: Kids Sunscreen Roller SPF50 comes with a convenience roll-on application, suitable for even the wiggliest kids. 1. Apply generously about 20 minutes prior to going out by repeatedly rolling onto your skin 2. Once the area is fully covered, rub the sunscreen into the skin 3. Cover up with clothes and a hat when going out, especially during peak hours of the day. 4. Reapply frequently, especially after swimming, sweating or towelling. Prolonged exposure to the sun may still be harmful. Altruist Kids Sunscreen Roller SPF50 is suitable for usage from 6 months and above. Babies should not be exposed to the sun. * Despite being classified as water resistant, the protection level of sunscreen (UVA and UVB) deminishes after swimming, sweating or any other form of contact with water. It's always recommended to reapply sunscreen after any contact with water, sweating or after towelling. Benefits: Ultra high (5-star) UVA protectionBroad Spectrum sun protectionConvenient Roll-on mechanismEnrichted with Vitamin E for extra protection against free radicalsAdded Glycering to moisturise and leave skin smooth and silkyWater resistant*Suitable from 6+ monthsHypoallergenic & non-comedogenicVegan & coral friendly10p from every Altruist product sold is dontated to charities that support children with albinism in Africa Ingredients: Ingredients: Aqua, C12-15 Alkyl Benzoate, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Butyl Methoxydibenzoylmethane, Glycerin, Dicaprylyl Ether, Ethylhexyl Salicylate, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Hexylene Glycol, Diethylhexyl Butamido Triazone, Ethylhexyl Triazone, Sodium Stearoyl Glutamate, Phenylbenzimidazole Sulfonic Acid, Microcrystalline Cellulose, Caprylyl Glycol, Ethylhexylglycerin, Decylene Glycol, Cellulose Gum, Cetearyl Alcohol, Glyceryl Stearate, Tocopheryl Acetate, Xanthan Gum, Sodium Hydroxide [H2] Thank you! Your purchase contributes to the protection of vulnerable children in Africa suffering from Albinism. Learn more [H2] Customer Reviews Based on 21 reviews Write a review 95% (20) 0% (0) 0% (0) 0% (0) 5% (1) 100.0 100.0 J James Green Fantastic Fantastic, made application fuss free with the kids, in fact they loved applying it themselves. Highly recommend. A Anonymous Easy application no horrid smell & doesn’t Easy application no horrid smell & doesn’t appear to mark clothing yet H Heide Great procuct Bought this product for my son who has eczema. He didn't run away from it like what he did to other ''Kid's Sunscreen''. Easy to apply as well. E Emma Great application,easy to use Great application thats easy for my children to use too! Great creamy consistency that doesn't leave residue or stickiness. Sensitive on my skin. Its really helped as I was prone to prickly heat when exposed to sunlight. S Swells Easy to apply Easy to apply. Fun for the kids to use 123 [H3] Reviews in Other Languages EMPTY DOM REMOVE PROTECTOR Enter Invalid Password
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SUB-PAGE (https://altruistsun.com/products/altruist-anti-redness-pigmentation-spf50-30ml/) ALTRUIST Anti-Redness & Pigmentation SPF50 30ml – Altruist. Dermatologist Sunscreen
[IMG: Anti-Redness & Pigmentation SPF50 - 30ml] [IMG: Anti-Redness & Pigmentation SPF50 - 30ml] [IMG: Anti-Redness & Pigmentation SPF50 - 30ml] [IMG: Anti-Redness & Pigmentation SPF50 - 30ml] [IMG: Anti-Redness & Pigmentation SPF50 - 30ml] [IMG: Anti-Redness & Pigmentation SPF50 - 30ml] [IMG: Anti-Redness & Pigmentation SPF50 - 30ml] [IMG: Anti-Redness & Pigmentation SPF50 - 30ml] [IMG: Anti-Redness & Pigmentation SPF50 - 30ml] [IMG: Anti-Redness & Pigmentation SPF50 - 30ml] [IMG: Anti-Redness & Pigmentation SPF50 - 30ml] [IMG: Anti-Redness & Pigmentation SPF50 - 30ml] [IMG: Anti-Redness & Pigmentation SPF50 - 30ml] [IMG: Anti-Redness & Pigmentation SPF50 - 30ml] [H1] Anti-Redness & Pigmentation SPF50 - 30ml £11.75 4.67 366 reviews 366 total reviews ALTRUIST. Dermatologist Sunscreen Altruist Anti-Redness and Pigmentation SPF50 is created by consultant dermatologist and skin cancer surgeon Dr Andrew Birnie to provide optimum protection against the sun's harmful UVA and UVB radiation, exceeding EU standards. It is a green-tinted moisturiser and daycream in one, containing high quality, broad-spectrum sun protection with 5-star ultra-UVA rating (PPD 52). Developed especially for hypersensitive and redness-prone skin, it provides both instant and long-term improvement. By combining redness-concealing technology with redness-reducing active plant complex; this pigmentation sunscreen leaves a light-brown even finish on the skin. Hypoallergenic Non-comedogenic Fragrance and Paraben Free Water Resistant Suitable for all Skin Types In stock, ready to ship Need help? Pairs well with [IMG: Anti-Redness & Pigmentation SPF50 - 30ml] Anti-Redness & Pigmentation SPF50 - 30ml £11.75 Add to cart Need help? If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible. Shipping Information Your order will be carefully picked and packed in our local warehouse and should arrive with you within only a few days. Customer Support In case you have any questions about our products, company or your order, please reach out to our customer support. FAQ’s Want to know more about our products? Check the FAQ page for the most frequently asked questions. Contact Us Is your question not answered by one of our FAQ's? Reach out! We're happy to help. [H2] Key active ingredients 5-star UVA5-star UVA = more than broad spectrum sun protection, it means maximum protection against skin-aging UVA rays on top of superb UVB coverage centella asiaticaCentella is often praised for its healing abilities, helps promote skin repair, reduce irritation, and improve the skin barrier—all useful in protecting skin from sun damage. GlycerinGlycerin is a classic hydrating agent. It keeps skin moisturized and helps maintain the skin barrier while wearing sunscreen. [H2] Product details Dermatologist's Advice: Gently massage into face, neck and décolletage until an even skin tone is achieved. Reapply throughout the day to maintain optimal protection. Benefits: Broad-spectrum SPF50 protection with 5 star ultra-UVA rating (PPD 52)Tinted facial moisturiser and daycream in oneVisible light protectionRedness-concealing and -reducing technologySuitable for all Skin TypesDermatologist-specification Ingredients: Aqua, C12-15 Alkyl Benzoate, Butyl Methoxydibenzoylmethane, Ethylhexyl Salicylate, Ethylhexyl Stearate, Titanium Dioxide, Octocrylene, Butylene Glycol, Titanium Dioxide (Nano), Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Dicaprylyl Ether, Sodium Stearoyl Glutamate, Cetearyl Alcohol, Glyceryl Stearate, Phenylbenzimidazole Sulfonic Acid, CI 77492, Glycerin, Ethylhexyl Triazone, Aluminum Starch Octenylsuccinate, Panthenol, Acrylates/Ammonium Methacrylate Copolymer, Aminomethyl Propanol, Isopropyl Myristate, Phenoxyethanol, Potassium Cetyl Phosphate, Silica, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, CI 77499, Triethyl Citrate, CI 77491, Caprylyl Glycol, Piroctone Olamine, Escin, Ruscus Aculeatus Root Extract, Ammonium Glycyrrhizate, Centella Asiatica Extract, Hydrolyzed Yeast Protein, CI 47005, Calendula Officinalis Flower Extract, Sodium Sulfate, Sodium Citrate, Silver Chloride, Sodium Chloride, CI 42090 [H2] Thank you! Your purchase contributes to the protection of vulnerable children in Africa suffering from Albinism. Learn more [H2] Customer Reviews Based on 366 reviews Write a review 83% (305) 9% (32) 4% (13) 0% (1) 4% (15) 90.1 99.7 C Cindy Gillespie Best Anti-Redness & PigmentaStionPF50 I love this product. I have tried others but this is by far the best. Gives great coverage of redness on my face. I have worn foundation for years but now no longer need to. I only use this as it gives a much more natural look to my face with a touch of colour and of course has SPF50 protection. Fabulous K Kate Rogers Perfect Perfect. Exactly the right colour for pale skin. Lovely coverage. A A McT Amazing product Amazing product. Not only does it give me sun protection, but gives a really lovely natural tint. You only need a small amount. Lasts all day and is very flattering. A Anonymous Nice handbag size Nice handbag size, lotion has nice consistency and applies easily. Does the job. No complaints at all C Catherine Murphy Love this product - really good coverage of red Love this product - really good coverage of red pigmentation and 59 factor included! ?? 123 [H3] Reviews in Other Languages M Marjan Ede NL Gebruik deze al jaren Gebruik deze al jaren. Hele fijne gezichtscrème. Ben ook benieuwd naar de nieuwe uitvoering, de light versie of die net zo prettig is. W Willy Echt super spul Geweldige zonnebrand crème, het smeert Geweldig en je handen blijven lekker schoon. P Paulien Regtvoort Product werkt naar mijn volle tevredenheid. 12 EMPTY DOM REMOVE PROTECTOR Enter Invalid Password
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🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
2383Review mentions (all pages)
12External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 709 | 3 |
| /collections/vendors/ | 466 | 3 |
| /products/kids-sunscreen-roller-spf50-100ml/ | 582 | 3 |
| /products/altruist-anti-redness-pigmentation-spf50-30ml/ | 626 | 3 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
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"price": "7.95",
"priceCurrency": "GBP",
"url": "https://altruistsun.com/products/kids-sunscreen-roller-spf50-100ml?variant=57383825867087"
},
"sku": "ALTRUISTROLLERSPF50",
"url": "https://altruistsun.com/products/kids-sunscreen-roller-spf50-100ml"
}
/collections/vendors/ — no schema detected (entity gap)
/products/kids-sunscreen-roller-spf50-100ml/
{
"@context": "http://schema.org/",
"@id": "/products/kids-sunscreen-roller-spf50-100ml#product",
"@type": "Product",
"brand": {
"@type": "Brand",
"name": "ALTRUIST. Dermatologist Sunscreen"
},
"category": "Sunscreen",
"description": "Dermatologist‑Formulated Sun Protection in a Fun, Easy‑Roll Application\nAltruist Kids Sunscreen Roller SPF50 is a dermatologist‑developed sunscreen formulated for babies an children (6+months). The convenient roller format is designed to keep little ones protected from harmful UVA and UVB rays while making application quick, clean and fuss‑free.\nChidren can even enjoy applying themselves, by making applying sunscreen a fun and interactive part of their routine while encouraging independence.\nThe lightweight formula is water-resistant*, making it ideal for kids to safely swim, run and play without losing protection.\n\nBroad spectrum sun protection (UVA & UVB)\nGentle for young skin (6+ months)\nHypoallergenic & Non-comedogenic\nFragrance and Paraben Free\nLightweighted, non-sticky & water resistant*\n\n",
"gtin": "8720865230467",
"image": "https://altruistsun.com/cdn/shop/files/Altruist_Kids_Sunscreen_Roller_SPF50_100ml_Front.png?v=1776066122&width=1920",
"name": "Kids Sunscreen Roller SPF50 - 100ml",
"offers": {
"@id": "/products/kids-sunscreen-roller-spf50-100ml?variant=57383825867087#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "7.95",
"priceCurrency": "GBP",
"url": "https://altruistsun.com/products/kids-sunscreen-roller-spf50-100ml?variant=57383825867087"
},
"sku": "ALTRUISTROLLERSPF50",
"url": "https://altruistsun.com/products/kids-sunscreen-roller-spf50-100ml"
}
/products/altruist-anti-redness-pigmentation-spf50-30ml/
{
"@context": "http://schema.org/",
"@id": "/products/altruist-anti-redness-pigmentation-spf50-30ml#product",
"@type": "Product",
"brand": {
"@type": "Brand",
"name": "ALTRUIST. Dermatologist Sunscreen"
},
"category": "Sunscreen",
"description": "Altruist Anti-Redness and Pigmentation SPF50 is created by consultant dermatologist and skin cancer surgeon Dr Andrew Birnie to provide optimum protection against the sun's harmful UVA and UVB radiation, exceeding EU standards.\nIt is a green-tinted moisturiser and daycream in one, containing high quality, broad-spectrum sun protection with 5-star ultra-UVA rating (PPD 52). Developed especially for hypersensitive and redness-prone skin, it provides both instant and long-term improvement. By combining redness-concealing technology with redness-reducing active plant complex; this pigmentation sunscreen leaves a light-brown even finish on the skin.\n\nHypoallergenic\nNon-comedogenic\nFragrance and Paraben Free\nWater Resistant\nSuitable for all Skin Types\n",
"gtin": "8719327023822",
"image": "https://altruistsun.com/cdn/shop/files/Altruist_AntiRedPig_SPF50_tube_box_front.png?v=1763118949&width=1920",
"name": "Anti-Redness & Pigmentation SPF50 - 30ml",
"offers": {
"@id": "/products/altruist-anti-redness-pigmentation-spf50-30ml?variant=56810821747023#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "11.75",
"priceCurrency": "GBP",
"url": "https://altruistsun.com/products/altruist-anti-redness-pigmentation-spf50-30ml?variant=56810821747023"
},
"sku": "AltruistANTIREDNESS",
"url": "https://altruistsun.com/products/altruist-anti-redness-pigmentation-spf50-30ml"
}
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Information Density
0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence
0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof
0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint
0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority
0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score
0 / 100
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Information Density
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Semantic Alignment
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Trust & Proof
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Commodity Fingerprint
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Identity & Authority
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
B
BS Level
Beauty, Cosmetics & Personal Care
45.4 Avg BS
Based on 1453 businesses audited.
BS Detector
Beauty, Cosmetics & Personal Care BS: ALTRUIST. Dermatologist Sunscreen (altruistsun.com)
https://altruistsun.com
📍 Industry: Beauty, Cosmetics & Personal Care
18
BS / 100
This site is a benchmark for clinical transparency in the skincare industry. It successfully replaces traditional cosmetic ‘vibe-based’ marketing with a high-integrity, data-first approach that prioritizes consumer education over emotional manipulation.
Info Density
Power-words vs. Substance ratio.
6
20% BS
Semantic Coherence
Homepage promise vs. Sub-page reality.
0
0% BS
Trust & Proof
Verifiable evidence vs. Trust Theatre.
6
30% BS
Commodity Fingerprint
Detection of industry clichés/templates.
4
27% BS
Identity & Authority
Expert verifiability & Schema depth.
2
13% BS
To further reduce the score, the site should include direct links to clinical trial summaries for the anti-redness claims. Adding Person schema for Dr. Birnie with sameAs links to official medical registries would solidify authority. Finally, adding a dedicated page with third-party laboratory verification for SPF/UVA ratings would eliminate the remaining 6 points of trust-based BS.
The site is perfectly aligned with the Beauty and Personal Care industry, specifically the dermaceutical sub-sector. It focuses on SPF ratings, dermatological development, and active ingredients like Glycerin and Centella Asiatica to validate its medical positioning.
“The score of 18 is among the lowest possible for a commercial site. It is driven by the total absence of semantic drift and a very high information density that favors technical specifications (PPD ratings, INCI lists) over power-word-heavy marketing copy.”
Verified Analysis Date: June 21, 2026
© 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution
This training module utilizes a snapshot of public data from ALTRUIST. Dermatologist Sunscreen, captured on June 21, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to ALTRUIST. Dermatologist Sunscreen: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://altruistsun.com to view the most current version of its content and learn from the source what this company is about and what it offers.