Training Example: Badger – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H2] Outdoor Essentials for Every Adventure

Sun Protection

Bug Repellents

[IMG: Badger brand sunscreen tube and packaging with tropical leaf design on a white background]

[IMG: Sunscreen stick with label showing]

Tinted Face Mineral Sunscreen - SPF 40

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$22.99

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$22.99

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[IMG: spf 50 mineral everyday daily sunscreen weighless sheer lightweight easy to apply]

[IMG: Badger everyday daily mineral sunscreen with organic ingredients reef safe lightweight easy to apply]

Daily Mineral Sunscreen - SPF 50

Regular price

$24.99

Sale price

$24.99

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[IMG: spf 30 face mineral sunscreen]

[IMG: Face Mineral Sunscreen - SPF 30]

Face Mineral Sunscreen - SPF 30

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$22.99

Sale price

$22.99

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[IMG: spf 30 daily mineral sunscreen]

[IMG: spf 30 daily mineral sunscreen back]

Daily Mineral Sunscreen - SPF 30

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$24.99

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$24.99

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[IMG: Green spray bottle with an orange nozzle on a white background]

Anti-Tick Spray

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from $9.99

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from $9.99

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[IMG: mineral sunscreen]

Mineral Sunscreens

[IMG: Intensive Moisturizers]

Intensive Moisturizers

[IMG: badger anti-tick and anti-bug sprays]

Bug Repellents & Itch Relief

Badger is a mission-driven family-owned company located in the woods of New Hampshire. We blend the finest organic plant extracts, exotic oils, beeswax, and minerals to make the safest, most effective products possible to soothe, heal and protect.

[H3]
Healing Products

Badger was founded on the simple principle of creating healing products that people need. We use organic and fair-trade ingredients that are nourishing for people and planet.
Badger was founded on the simple principle of creating healing products that people need. We use organic and fair-trade ingredients that are nourishing for people and planet.

Philosophy of Formulation

Ingredients and Growers

Manufacturing

Formulation

Ingredients

Manufacturing

[H3]
Healthy Business

[IMG: Badger company culture video]

Badger is a family-owned, family-run, and family-friendly company. Our workplace culture is based on kindness, honesty and integrity with a focus on community and work-life balance.
Badger is a family-owned, family-run, and family-friendly company. Our workplace culture is based on kindness, honesty and integrity with a focus on community and work-life balance.

Who We Are

Badger is a B Corp

Babies at Work

Who We Are

Badger is a B Corp

Babies at Work

[H3]
Make a Difference

[IMG: Badger Bill and Rebecca at NH State House]

We’re on a quest to help create a healthier world and we take action to support mission-aligned policies, ethical businesses, and social justice. Our core areas of focus are climate action, regenerative and organic agriculture, coral reef conservation, family-friendly workplace policies, a fair minimum wage, and more.
We’re on a quest to help create a healthier world and we take action to support mission-aligned policies, ethical businesses, and social justice. Our core areas of focus are climate action, regenerative and organic agriculture, coral reef conservation, family-friendly workplace policies, a fair minimum wage, and more.

Advocacy

Environment

Charitable Giving

Advocacy

Environment

Charitable Giving

[H3] Follow Us on Instagram @badgerbalm

[H2] Who We Are
Makers of organic body care. Family owned and operated since 1995.

[IMG: Badger Mission Vision Compass]

[H1] Our Mission

We’re on a journey to create a healthier world.We are inspired to make healing products and run a healthy business where money is the fuel and not the goal, where fun is encouraged, and where we cultivate good through our actions and advocacy.

[H1] Our Values

Products for people we love
We are makers. We proudly dream, formulate, and manufacture in our very own post-and-beam facility in rural New Hampshire. Each product we create is made with the intention to protect, soothe, and heal and is inspired by people that we love, including you!
Closer to the source
We choose ingredients that are minimally processed and grown in nature, still brimming with life force and nourishing nutrients. We are organic fanatics, value close supplier relationships, and are passionate advocates for regenerative and sustainable agriculture.
Kindness is our compass
Community is at the heart of our company. We treat each other with kindness, embracing diversity, equity, and inclusion. We support and uplift each other through our advocacy, community service, and charitable giving.
Walk a healthy trail
We strive to protect our natural resources and make climate justice an integral part of our daily practices. Walking a healthy trail means taking responsibility for our actions and having a net positive impact on the world.

[IMG: second generation leadership]

[H2] 2nd Generation Leadership

[IMG: women owned business]

[H2] Women Owned Business

[H2] Made in the USA

[IMG: mission driven bcorp]

[H2] Mission Driven B-Corp

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[H2]
Family-owned, family-run, family-friendly.
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Our company philosophy flows from the ground up, beginning with our relationship to the grounds that support our building and the landscapes that supply our ingredients. We walk through these spaces gratefully, respectfully, and always with our footprints in mind.
Explore Our Ingredients

[H1] Our Story
Inspiration - Growth - Advocacy

[IMG: new badger logo 2022]

Celebrating 25 years in business and looking ahead to the next quarter century, Badger reveals a fresh new look! A streamlined new logo, reimagined artwork, and updated packaging reflect the simplicity of Badger’s products and the company’s growing focus on protecting the health of our shared planet. In partnership with Rachel Hudson, a wildlife illustrator working with leading conservation organizations, Badger expands the ‘biodiversity’ of its packaging artwork—depicting more of the wild spaces and species it seeks to protect through environmental action and responsibility.

[IMG: Badger Balm Co CEOs Emily Schwerin Whyte and Rebecca Hamilton]

Badger daughters, Emily & Rebecca, take over leadership of the company as Co-CEOs (Collaborative Executive Officers). Under this new leadership, the company doubles down on its environmental commitments and designates climate activism and regenerative agriculture as core tenants of the company’s ongoing purpose. Badger becomes an FDA registered drug facility and brings all sunscreen manufacturing in-house.

[IMG: Badger Bill and Rebecca at NH State Capitol]

Badger becomes political for the first time. Seeing the need for changes in NH business regulations, Badger fights to get Benefit Corporation Legislation passed. Badger is successful in helping to pass the legislation and in the spring of 2015 officially incorporates as a Benefit Corporation, solidifying their purpose as a business that is a force for good. Badger is awarded B Corp’s Best for the World in environmental activism and is formally recognized as a leader in the growing B Corp community.
On the social side, Badger takes a leadership role in supporting family friendly legislation and advocacy.

[IMG: Badger Balm Factory Under Construction]

Badger completes construction on one of the largest post and beam buildings on the east coast and officially moves into their new, LEED Silver, sustainable manufacturing facility. Badger recognizes the need to protect their values and certifies as a B Corp, thus building their mission and principles into the DNA of the business.

[IMG: organic from the ground up]

Badger becomes a USDA certified organic facility. As awareness for mineral sunscreens grow, Badger continues to be a leader in the industry and formally outlines their commitment to coral reef safety, nearly a decade before the movement becomes popularized. Badger purchases land and designs a new environmentally friendly manufacturing facility for the growing business.

[IMG: Badger Balm Family]

Badger launches one of the first truly natural mineral sunscreens, which is rated as the safest and most effective sunscreen in the country by the Environmental Working Group’s inaugural sunscreen guide. This catapults the Badger brand to the top of the natural sunscreen market, and inspires the Badger team to live into this honor by continually leading the sunscreen industry in safety and efficacy. In this same year, Badger becomes one of the first companies to produce a fair trade certified cosmetic product.
Badger family leadership is expanded to include founder Bill’s wife (Katie) and two daughters (Emily and Rebecca). The Badger founding family writes a formal set of mission and principles to guide the company through the years ahead. Badger launches their Babies at Work benefit as part of a growing commitment to innovative family friendly work practices.

Back in the mid-1990s, our founder Bill Whyte worked as a carpenter. He worked hard, and so did his hands. They would often split and crack in the frigid New England winters. One night, seeking a soothing solution, he mixed up some beeswax and olive oil to create a simple herbal balm. It helped his hands so much, he decided to share it with everyone he knew.
Bill settled on the name "Bear Paw” for his new product, but to his dismay, he discovered that the name was taken. He put a tin under his pillow and slept. The next day, a new name had come to him as if in a dream: “Badger.” With the help of his family, Bill began filling tins by hand in their kitchen. He packed them in homemade wooden boxes and drove around to hardware stores, selling them out of his work van – and the rest, as they say, is Badger history.

[H1] Meet the family behind Badger.
Back in 1995, Bill and Katie started hand filling tins of the original Badger Balm in their kitchen. 25 years later, Badger makes nearly 100 products, has over 80 employees, and is sold in 15 countries. Still family owned and operated, the company is now led by second-generation family owners and Collaborative Executive Officers Emily and Rebecca.

[H2] Rebecca Hamilton
Co-CEO(Collaborative Executive Officer)

[IMG: Emily Schwerin Whyte Badger]

[H2] Emily Schwerin-Whyte
Co-CEO(Collaborative Executive Officer)

[IMG: Katie Schwerin Badger Balm COO and Co-Founder]

[H2] Katie Schwerin
Co-Founder

[IMG: Bill Whyte Badger Balm Founder]

[H2] Bill Whyte
FounderStarted Badger in 1995

[H1] Company Awards

[IMG: best place for working parents new hampshire 2024 badger]

[IMG: real leaders impact award 2024]

[IMG: 5th annual anthem awards]

[IMG: Alnoba Environmental Responsibility Award]

[IMG: bostons best and brightest 2020 badger]

[IMG: Badger Award - 2019 BCorp Best for the world]

[IMG: Badger Award - 2019 NHPR playworkstay Rising Stars Cool Companies for Young Professionals]

[IMG: Badger Award - 2019 Best and Brightest Companies to Work For]

[IMG: Badger Award - 2019 Next Gold]

[IMG: Badger Award - 2019 Boston]

[IMG: Badger Award - 2019 B Corp Best for the World Environment]

[IMG: Badger Award - 2019 Business Insider Best Outdoor Retailer]

[IMG: Badger Award - 2019 Real Leaders 100 Top Impact Companies]

[IMG: Badger Award - 2019 B Corp Best for the World]

[IMG: Badger Award - 2018 Delicious Living Beauty & Body Award]

[IMG: Badger Award - 2017 B Corp Best for the World]

[IMG: Badger Award - 2017 Business NH Best Companies to Work For]

[IMG: Badger Award - 2013 Keene NH Green Business of the Year]

[H1] Cultivating Good
Explore our blog to learn about the products we make, the advocacy work we're passionate about, the ingredients we use, and the ways we’re working toward a healthier world together.

[IMG: Badger Mineral Sunscreen That Feels Like It]

[H2]
Finally: Mineral Sunscreen That Feels Like It’s Barely There

We all know we should be wearing sun protection every day. From skin cancer to signs of premature aging, sun damage can have lasting effects on your skin and health.

Read more

[IMG: Badger Baby Foaming Shampoo and Wash]

[H2]
Cleaning the Ocean, One Bottle at a Time

At Badger, we create safe products with sustainably and ethically sourced ingredients. Each product we create is made with the intention of protecting and healing our customers...

Read more

[IMG: Cycle of Ancestry: The Incredible Journey of Mario]

[H2]
Cycle of Ancestry: The Incredible Journey of Mario

"...as I ride 1500 miles through the heart of Mexico in hopes of exploring my Mayan ancestral roots, I feel a stronger connection to this cycle of ancestry.”

Read more

[IMG: Organic Baby Products For A New Generation]

[H2]
Organic Baby Products For A New Generation

Offering healing products with organic, safe ingredients has always been our goal at Badger. Since 1995, we’ve used only the simplest ingredients ...

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[H2]
Towards Zero Waste: Reducing Plastic Use

From our earliest days as a company, our commitment to respecting the environment has served as a guiding light. It's been written into our m...

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[IMG: Cultivating Gratitude and Giving Back]

[H2]
Cultivating Gratitude and Giving Back

Everything we do, from how we operate our business to the products we create, is centered around showing gratitude and giving back.

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[IMG: When Life Gives You Zinc Waste, Make Compost!]

[H2]
When Life Gives You Zinc Waste, Make Compost!

From our earliest days as a company, our commitment to respecting the environment has been a guiding light. Almost every Badger product is designe...

Read more

[IMG: Why buy from BCorps Badger Blog]

[H2]
Why Buy from B Corps?

By purchasing from a BCorp, you’re not just supporting practices that are healthier for the world—you’re also supporting a whole new way of thinking about business.

Read more

[IMG: Best Mineral Sunscreen in 2022]

[H2]
How to Choose the Best Mineral Sunscreen

Congratulations! You have made the switch to a reef friendly, mineral-based sunscreen. But which one should you choose?

Read more

[IMG: DIY Skin Care Make Badger Unscented Face Oil]

[H2]
DIY Face Care: Badger Unscented Face Oil

As we continue to simplify our ingredient sourcing, the time has come to discontinue our Unscented Face Oil, which contains an ingredient not foun...

Read more

[IMG: The Fight to Save Kahaluʻu Bay]

[H2]
The Fight to Save Kahaluʻu Bay

Cindi Punihaole grew up on the Kona coast of Hawaiʻi Island. During her youth, Kahaluʻu Bay’s coral reef flourished with bright tropical fish, sea turtles, and luminous underwater worlds...

Read more

[IMG: Conservation Art: A New Look for Who We]

[H2]
Conservation Art: A New Look for Who We've Always Been

Since our founding in 1995, our commitment to a healthier world has found expression in our beloved artwork. We see it as some goodness on the outside to reflect what’s on the inside...

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[H2] Advocacy at Badger
Kindness is our Compass

[H1] We're on a journey to create a healthier world.

Making products sustainably and ethically from only the purest natural and organic ingredients is who we are, but it’s not the whole story. Much of our work at Badger focuses on taking action to achieve positive change for people and the planet. You can see this in our commitment to climate action, our support of regenerative and organic agriculture, our work on coral reef conservation, and our promotion of family-friendly workplace policies, including paid family and medical leave and a fair minimum wage.

[H1] What Drives Us to Action

Climate & Environment

Using the United Nations Sustainable Development Goals as our guide, we have identified how we can impact our community and the world. Climate action is the most pressing. “In the wake of our country’s decision to pull out of the Paris Agreement, we now see that businesses have a responsibility to stand up and be vocal about our commitments. To inspire others to do the same, we are joining the leaders of our industry.” –Rebecca Hamilton, 2nd generation family owner and Co-CEO

[IMG: badger goes solar powered]

[H2] Commitment to Net-Zero by 2030

During the 2019 UN Climate Change Conference, COP25, in Madrid, Badger committed to accelerate the reduction of greenhouse gas emissions to reach a 1.5 degree trajectory leading to net zero by the year 2030 - 20 years ahead of the 2050 targets set in the Paris Agreement. To help achieve this we are going solar!
More about Commitment to Net-Zero by 2030

[IMG: coral reef safe sunscreen advocacy key west]

[H2] Protecting Coral Reefs from Harmful Sunscreen Ingredients

Not only does Badger make sunscreens that are coral-friendly, meaning we don’t use any ingredients that harm coral, but we also advocate for community-based legislation banning the use of coral harming sunscreen ingredients, such as in Hawaii, Key West and the US Virgin Islands.
More about Protecting Coral Reefs from Harmful Sunscreen Ingredients

[IMG: un convention on biological diversity rebecca hamilton]

[H2] UN Convention on Biological Diversity

Badger’s Co-CEO Rebecca Hamilton addressed the United Nations Convention on Biological Diversity in support of organic agriculture and a moratorium on genetic engineering to preserve healthy ecosystems and biodiversity.

[IMG: regenerative agriculture]

[H2] Regenerative Agriculture and NH Legislation

In an effort to sequester CO2 back into the soil we are making Badger HQ a regenerative hub, establishing a regenerative organic supply network, supporting regenerative agriculture legislation and promoting regenerative awareness.
More about Regenerative Agriculture and NH Legislation

[IMG: signing the climate collaborative badger sunscreens]

[H2] Signing the Climate Collaborative

We’ve signed the Climate Collaborative, a three-year project to catalyze bold action for climate action among natural products companies. We pledge to help reverse climate change by focusing on one or more of nine emissions-reducing areas: agriculture, energy efficiency, food waste, forest conservation, packaging, government policy, renewable energy, transportation, and short-lived climate pollutants (such as methane).
More about Signing the Climate Collaborative

[IMG: global climate strike badger]

[H2] Global Climate Strike

On September 20, 2019, in solidarity with the Youth-Led Global #Climate Strike, Badger shut its doors, gave employees paid time off to volunteer and protest, hosted a digital “green out,” and donated 5% of proceeds to climate efforts. Some news stories about Badger’s participation: CBS News Online, Happi, CNBC, and Markets Insider

Business as a Force for Good

We believe that business can be a force for good and inspire change for the better. Honest and open communication, universal equity, fair living wages, and a holistic approach to work-life balance creates the conditions for a well-supported, diverse, and engaged workforce.  Our commitment to employee well-being extends from our Gilsum, NH headquarters to the halls of the U.S. Congress. We believe that everyone deserves to have a fair, equitable, and supported working environment.

[IMG: diversity equity & inclusion]

[H2] Diversity, Equity & Inclusion

We have always been committed to creating a workplace environment and community that is fair, equitable, and inclusive.
More about Diversity, Equity & Inclusion

[IMG: benefit corporation legislation new hampshire badger rebecca hamilton]

[H2] Benefit Corporation Legislation in NH

Badger helped pass Benefit Corporation legislation in New Hampshire by working with Sen. Molly Kelly and Gov. Maggie Hassan allowing companies to legally put purpose ahead of profits.
More about Benefit Corporation Legislation in NH

[IMG: family friendly economy babies at work badger]

[H2] Campaign for a Family Friendly Economy

Badger works with the Campaign for a Family Friendly Economy to advocate for legislation to establish a family and medical leave insurance program, ensure access to quality, affordable child care, provide guaranteed earned sick leave, and increase the minimum wage in New Hampshire.

[IMG: national womens business council rebecca hamilton]

[H2] National Women’s Business Council

Rebecca Hamilton, Badger’s Co-CEO and a family owner, has been appointed to this nonpartisan federal advisory committee to help empower women entrepreneurs across the country.

[H2] Paid Family and Medical Leave Act

Our commitment to family-centered policies remains steadfast. In January 2020, co-CEO Rebecca Hamilton was invited to testify before the US House Ways and Means Committee in support of Paid Family and Medical Leave. Badger had the distinction of being the only small, rurally-based, family-owned, and women-led business at the hearing.

[IMG: lobbying US Senate for a fair minimum wage rebecca hamilton badger]

[H2] Fair Minimum Wage

Badger has teamed up with a national network of business leaders through Business for a Fair Minimum Wage to fight for a livable wage for all workers including lobbying and testifying at the US Senate.

[IMG: impact monadnock babies at work badger]

[H2] Impact Monadnock

Katie Schwerin, Badger’s COO and co-founder, works with Impact Monadnock to engage local businesses to understand how they can make their workplaces more family-friendly. Impact Monadnock is an initiative of the Monadnock United Way focused on improving the lives of children and their families in the region.

[IMG: safe cosmetics legislation rebecca hamilton white house]

[H2] Safe Cosmetics Legislation

Most people don’t know that cosmetic safety is un-regulated in the USA. We are fighting to bring our country’s safety standards in line with other international cosmetic standards and regulations, to require ingredient disclosure, and to raise the safety and quality of all personal care products.

[H1] Badger Testifies in Congress for Paid Family Leave

“Federal paid leave would be a game-changer for many working families (i.e., seasonal and temporary workers, factory workers, those workers who are part of our supply chain and retail partners, and our customers and families who we care about and want to see covered). It would level the playing field for the millions of small businesses nationwide that are struggling to attract and retain engaged, skilled workers.” – Rebecca Hamilton, Badger Co-CEO meeting with US Representative Richard Neal (D-MA)
Read Rebecca's Full Testimony

[IMG: rebecca hamilton us senate paid family leave]

[H1] We ❤ Changemakers

[H2] Our Partners and Change Agents

[IMG: B Corp Logo Badger Partner]

[IMG: Campaign for Safe Cosmetics Logo Badger Partner]

[IMG: Fair Trade Logo Badger Partner]

[IMG: Protect Our Winters Logo Badger Partner]

[IMG: Impact Monadnock Logo Badger Partner]

[IMG: Ceres Logo Badger Partner]

[IMG: Climate Collaborative Logo Badger Partner]

[IMG: American Sustainable Business Council Logo Badger Partner]

[IMG: NHBSR Logo Badger Partner]

[IMG: We Are Still In Logo Badger Partner]

[IMG: Reef Safe Sunscreens]

[H1] Simply the Safest - Reef Safe Sunscreens

We are proud to be one of the first sunscreen manufacturers to attain the Protect Land + Sea certification. This new seal verifies that a sunscreen product DOES NOT contain any ingredients or contaminants considered harmful to coral reef environments, sea turtles, and other aquatic life.
Not only do we use the simplest and safest ingredients in our sunscreens but we also use our voice to make a difference, advocating for a ban on coral harming sunscreen chemicals in places such as Hawaii, Key West, Palau, Aruba, and the US Virgin Islands.
Reef Safe Sunscreen