Training Example: Credo Beauty – Review the Data, Give Your Score & Compare to the Real AI Evaluation

free gift with purchase

[IMG: Photo of Credo products]

[H2] Your free gift

[H2] Your free gift

Enjoy a Credo Beauty pouch filled with 13 favorites ($241 value), including a surprise Solar Eclipse comb, with any $150 purchase.
Enjoy a Credo Beauty pouch filled with 13 favorites ($241 value), including a surprise Solar Eclipse comb, with any $150 purchase.

shop now

see inside

free gift with purchase

[IMG: Photo of Credo products]

Your free gift
Your free gift

Enjoy a Credo Beauty pouch filled with 13 favorites ($241 value), including a surprise Solar Eclipse comb, with any $150 purchase.
Enjoy a Credo Beauty pouch filled with 13 favorites ($241 value), including a surprise Solar Eclipse comb, with any $150 purchase.

shop now

see inside

[H4] Clean beauty new arrivals

new

[IMG: Sheer 01 (Subtle peachy tones, ideal for fair skin with warm or neutral undertones)]

[H3]

Sheer Tint Zinc SPF 30 Sunscreen

Vendor:
Marie Veronique

[H3]
Sheer Tint Zinc SPF 30 Sunscreen

Regular price
$65

Sale price
$65

Regular price

$0.00

Unit price

/
per

Only at Credo
new
Online Exclusive

[IMG: Saie Glow + Go Trio]

[H3]

Saie Glow + Go Trio

Vendor:
Saie

[H3]
Saie Glow + Go Trio

Regular price
$77

($86 value)

Sale price
$77

($86 value)

Regular price

$0.00

Unit price

/
per

Only at Credo
new

[IMG: The Lash Edit]

[H3]

The Lash Edit

Vendor:
Credo Beauty

[H3]
The Lash Edit

Regular price
$26

($116 value)

Sale price
$26

($116 value)

Regular price

$0.00

Unit price

/
per

Only at Credo
new

[IMG: Fine Favorites]

[H3]

Fine Favorites

Vendor:
Credo Beauty

[H3]
Fine Favorites

Regular price
$20

Sale price
$20

Regular price

$0.00

Unit price

/
per

Only at Credo
new

[IMG: ACARÍCIAME MÁS Volumizing Solid Lip Serum]

[H3]

ACARÍCIAME MÁS Volumizing Solid Lip Serum

Vendor:
Aora Makeup

[H3]
ACARÍCIAME MÁS Volumizing Solid Lip Serum

Regular price
$30

Sale price
$30

Regular price

$0.00

Unit price

/
per

new

[IMG: Cactus Silk Prickly Pear Oil + Serum Skin Revival]

[H3]

Cactus Silk Prickly Pear Oil + Serum Skin Revival

Vendor:
Lona Beauty

[H3]
Cactus Silk Prickly Pear Oil + Serum Skin Revival

Regular price
$48

Sale price
$48

Regular price

$0.00

Unit price

/
per

new
bestseller

[IMG: Growing Season - Burdock Hair Growth Oil]

[H3]

Growing Season - Burdock Hair Growth Oil

Vendor:
BUR BUR

[H3]
Growing Season - Burdock Hair Growth Oil

Regular price
$56

Sale price
$56

Regular price

$0.00

Unit price

/
per

Only at Credo
new

[IMG: Plum Spritz Dual-Phase Barrier Mist]

[H3]

Plum Spritz Dual-Phase Barrier Mist

Vendor:
Le Prunier

[H3]
Plum Spritz Dual-Phase Barrier Mist

Regular price
$48

Sale price
$48

Regular price

$0.00

Unit price

/
per

Only at Credo
new
Online Exclusive

[IMG: Saie Lash + Lip Set]

[H3]

Saie Lash + Lip Set

Vendor:
Saie

[H3]
Saie Lash + Lip Set

Regular price
$43

($48 value)

Sale price
$43

($48 value)

Regular price

$0.00

Unit price

/
per

new

[IMG: Sunny Start Eye Serum]

[H3]

Sunny Start Eye Serum

Vendor:
Ursa Major

[H3]
Sunny Start Eye Serum

Regular price
$52

Sale price
$52

Regular price

$0.00

Unit price

/
per

new

[IMG: Marine Screen Mineral SPF 50 Sunscreen]

[H3]

Marine Screen Mineral SPF 50 Sunscreen

Vendor:
OSEA

[H3]
Marine Screen Mineral SPF 50 Sunscreen

Regular price
$42

Sale price
$42

Regular price

$0.00

Unit price

/
per

new
bestseller

[IMG: The Detox Shampoo]

[H3]

The Detox Shampoo

Vendor:
Nécessaire

[H3]
The Detox Shampoo

Regular price
$35

Sale price
$35

Regular price

$0.00

Unit price

/
per

new
bestseller

[IMG: La Cream Skin Longevity Crème]

[H3]

La Cream Skin Longevity Crème

Vendor:
Bonjout Beauty

[H3]
La Cream Skin Longevity Crème

Regular price
$170

Sale price
$170

Regular price

$0.00

Unit price

/
per

new

[IMG: Supernatural Creme Cleanser]

[H3]

Supernatural Creme Cleanser

Vendor:
Emma Lewisham

[H3]
Supernatural Creme Cleanser

Regular price
$48

Sale price
$48

Regular price

$0.00

Unit price

/
per

new
bestseller
award winning

[IMG: Shade One (Very Light - Pink)]

[H3]

Slip Tint™ - Lightweight Tinted Moisturizer with Mineral Zinc SPF 35 and Hyaluronic Acid

Vendor:
Saie

[H3]
Slip Tint™ - Lightweight Tinted Moisturizer with Mineral Zinc SPF 35 and Hyaluronic Acid

Regular price
$38

Sale price
$38

Regular price

$0.00

Unit price

/
per

new

[IMG: Aura Cleanse Gentle Foaming Gel Cleanser for Dry Skin with Algae]

[H3]

Aura Cleanse Gentle Foaming Gel Cleanser for Dry Skin with Algae

Vendor:
MARA

[H3]
Aura Cleanse Gentle Foaming Gel Cleanser for Dry Skin with Algae

Regular price
$40

Sale price
$40

Regular price

$0.00

Unit price

/
per

Only at Credo
new

[IMG: DNA-42 Clinicalift Serum]

[H3]

DNA-42 Clinicalift Serum

Sold out

Vendor:
Clark's Botanicals

[H3]
DNA-42 Clinicalift Serum

Regular price
$150

Sale price
$150

Regular price

$0.00

Unit price

/
per

Sold out

new

[IMG: Bright Revival Peptide Eye Cream]

[H3]

Bright Revival Peptide Eye Cream

Vendor:
Saint Jane Beauty

[H3]
Bright Revival Peptide Eye Cream

Regular price
$65

Sale price
$65

Regular price

$0.00

Unit price

/
per

new
bestseller

[IMG: Café Crème (sheer cool nude)]

[H3]

HydroBalm Tinted Lipstick

Vendor:
Westman Atelier

[H3]
HydroBalm Tinted Lipstick

Regular price
$50

Sale price
$50

Regular price

$0.00

Unit price

/
per

new
Online Exclusive

[IMG: Undaria Body Glow Trio]

[H3]

Undaria Body Glow Trio

Vendor:
OSEA

[H3]
Undaria Body Glow Trio

Regular price
$68

Sale price
$68

Regular price

$0.00

Unit price

/
per

new

[IMG: 1.7 oz / 50 ml]

[H3]

Creme Supreme

Vendor:
Tata Harper

[H3]
Creme Supreme

Regular price
From $68

Sale price
From $68

Regular price

$0.00

Unit price

/
per

new

[IMG: Frisson D]

[H3]

Frisson D'Hiver Eau de Parfum

Vendor:
Serviette

[H3]
Frisson D'Hiver Eau de Parfum

Regular price
$175

Sale price
$175

Regular price

$0.00

Unit price

/
per

new

[IMG: Linen (Fair Light)]

[H3]

Precision Sculpting Stick

Vendor:
SOSHE Beauty

[H3]
Precision Sculpting Stick

Regular price
$26

Sale price
$26

Regular price

$0.00

Unit price

/
per

new

[IMG: Unspoken (Clear)]

[H3]

Lip Pulse Glassy Lip Plumper

Vendor:
Kosas

[H3]
Lip Pulse Glassy Lip Plumper

Regular price
$25

Sale price
$25

Regular price

$0.00

Unit price

/
per

new
award winning

[IMG: Retinol Rescue Overnight Cream]

[H3]

Retinol Rescue Overnight Cream

Vendor:
Clark's Botanicals

[H3]
Retinol Rescue Overnight Cream

Regular price
$150

Sale price
$150

Regular price

$0.00

Unit price

/
per

Only at Credo
new
bestseller

[IMG: Linen (matte soft bone)]

[H3]

Long Wear Liquid Clay Eyeshadow

Vendor:
MOB Beauty

[H3]
Long Wear Liquid Clay Eyeshadow

Regular price
$25

Sale price
$25

Regular price

$0.00

Unit price

/
per

new
bestseller

[IMG: 1N Twill]

[H3]

Skin Blur Serum Concealer

Vendor:
Ilia

[H3]
Skin Blur Serum Concealer

Regular price
$32

Sale price
$32

Regular price

$0.00

Unit price

/
per

new

[IMG: LumiShield Broad Spectrum SPF 50]

[H3]

LumiShield Broad Spectrum SPF 50

Vendor:
Goldfaden MD

[H3]
LumiShield Broad Spectrum SPF 50

Regular price
$48

Sale price
$48

Regular price

$0.00

Unit price

/
per

new
bestseller

[IMG: 1.7 oz / 50 ml]

[H3]

No.15 Vanille Infinie Eau de Parfum

Vendor:
Maison Louis Marie

[H3]
No.15 Vanille Infinie Eau de Parfum

Regular price
From $32

Sale price
From $32

Regular price

$0.00

Unit price

/
per

new
bestseller
award winning

[IMG: Opulent (soft pearl shimmer)]

[H3]

Eye Stylus Shadow Stick

Vendor:
Ilia

[H3]
Eye Stylus Shadow Stick

Regular price
$33

Sale price
$33

Regular price

$0.00

Unit price

/
per

Home

/
Mission

/
How our products are vetted

Home

/
Mission

[IMG: Photo of Credo products]

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.

How our products are vetted

Credo Clean isn’t just about banning ingredients—we dig deeper, reviewing every product by category to make sure it meets our uncompromising standards for safety, ethics, and responsible packaging before it ever hits our shelves.

How our products are vetted

Credo Clean isn’t just about banning ingredients—we dig deeper, reviewing every product by category to make sure it meets our uncompromising standards for safety, ethics, and responsible packaging before it ever hits our shelves.

[IMG: Photo of Credo products]

[IMG: Photo of Credo products]

.

How our products are vetted

Credo Clean isn’t just about banning ingredients—we dig deeper, reviewing every product by category to make sure it meets our uncompromising standards for safety, ethics, and responsible packaging before it ever hits our shelves.

How our products are vetted

Credo Clean isn’t just about banning ingredients—we dig deeper, reviewing every product by category to make sure it meets our uncompromising standards for safety, ethics, and responsible packaging before it ever hits our shelves.

Jump to:

[H3]
Skin & Body Care

Ingredients/Product

• Dirty List™ screening
• Relevant testing (e.g., preservatives, sensitization, heavy metals)
• No colorants as they're not functionally necessary in this category
• No animal testing on final products

Planet

• Prefer biodegradable ingredients
• Support safer synthetics

People

• Review sourcing and labor practices

Packaging

• Required amount of PCR in packaging and encourage recyclable/reusable/refillable materials
• Lightweight design preferred
• Clear disposal instructions
• Encourage Pact returns

[H3]
Makeup

Ingredients/Product

• Dirty List™ screening
• Relevant testing (e.g., preservatives, sensitization, heavy metals)
• Colorants allowed
• PFAS testing for lip and lip products
• No animal testing on final products

Planet

• Prefer biodegradable ingredients
• Support safer synthetics

People

• Sourcing info for high-volume ingredients tied to labor/ecosystem risk

Packaging

• Required amount of PCR in packaging and encourage recyclable/reusable/refillable materials
• Lightweight design preferred
• Clear disposal instructions
• Encourage Pact returns

[H3]
Haircare

Ingredients/Products

• Dirty List™ screening
• Relevant testing (e.g., preservatives, sensitization, heavy metals)
• No harsh surfactants (SLES) or formaldehyde-releasers
• No animal testing on final products

Planet

• Encourage waterless formats and refillables
• Review biodegradability for rinse-off products

People

• Review sourcing and guide to vetted suppliers

Packaging

• Required amount of PCR in packaging and encourage recyclable/reusable/refillable materials
• Lightweight design preferred
• Clear disposal instructions
• Encourage Pact returns

[H3]
Sunscreen

Ingredients/Products

• Dirty List™ screening
• Relevant testing (e.g., preservatives, sensitization, heavy metals)

Planet

• Prefer biodegradable ingredients
• Support safer synthetics
• No 'reef-safe' marketing

People

• Review sourcing practices
• Advocate for modern UV filter innovation

Packaging

• Required amount of PCR in packaging and encourage recyclable/reusable/refillable materials
• Lightweight design preferred
• Clear disposal instructions
• Encourage Pact returns

[H3]
Fragrance

Ingredients/Products

• Dirty List™ screening
• Relevant testing (e.g., preservatives, sensitization, heavy metals)
• IFRA compliance
• Fragrance categorization required (naturally derived, synthetic, essential oil, fragrance-free, unscented)
• Fragrance source disclosure encouraged
• No animal testing on final products

Planet

• Encourage safer synthetics to reduce environmental harm

People

• Review sourcing of natural ingredients, like essential oils

Packaging

• Required amount of PCR in packaging and encourage recyclable/reusable/refillables
• Lightweight design preferred
• Clear disposal instructions
• Encourage Pact returns

[H3]
Tools

Ingredients/Products

• Avoid most toxic plastics and coatings (PVC, BPA/BPS, PFAS)
• Encourage FSC-certified wood/recycled metals

Planet

• Encourage durability and long-term use

People

• Review sourcing and guide to vetted suppliers

Packaging

• Minimal, recyclable packaging with disposal instructions
• Encourage Pact returns

[H3]
Supplements

Ingredients/Products

• Dirty List™ screening
• Full ingredient transparency
• Label transparency + 3rd party testing and validation

Planet

• Review sourcing and manufacturing practices

People

• Review sourcing and guide to vetted suppliers

Packaging

• Required amount of PCR in packaging and encourage recyclable/reusable/refillable materials
• Lightweight design preferred
• Clear disposal instructions
• Encourage Pact returns

Credo Journal
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[H1]
Collection: Bestsellers
Shop confidently from our bestselling beauty, among them some of the best beauty products according to all of you. Across categories, these are the most-loved clean beauty stars always on rotation.
Read more

sort by:

Recommended

Recommended
New in
Price (low to high)
Price (high to low)
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z-a

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[H3] Frequently Asked Questions

What is the current beauty trend?

Right now, we’re seeing a big shift toward skin-first beauty: tinted serums, multi-tasking balms, and makeup that doubles as skincare. People want products that don’t just sit on the surface but actually care for their skin long-term. The brands we partner with are leading the way here, blending actives like niacinamide or hyaluronic acid into everyday staples so your makeup and skincare routines work harder for you.

How often are your best sellers updated?

We keep a close eye on what’s resonating with our community and update our best sellers every 30 days. Best sellers often change a lot seasonally (lightweight hydrators in summer, richer creams in winter) or when new innovations come along. You’ll always find our current most-loved products highlighted on the site, so it’s easy to see what’s trending with other Credo Beauty shoppers.

Are your best-selling products suitable for all skin types?

Many of our products are designed with versatility and skin sensitivity in mind - like gentle cleansers, barrier-supporting moisturizers, and universally flattering tints. But everyone’s skin is unique. That’s why we include detailed ingredient lists and usage notes for each product. If you’re unsure, you can always stop by a Credo Beauty store or chat with a clean beauty expert online to find the right match for your skin.

Are your best sellers available in travel sizes or bundles?

Quite a few of our best sellers come in minis or travel-friendly packaging, so you don’t have to skip your routine when you’re away from home. We also have bundles and discovery sets that let you try out a few cult-favorites at once - perfect if you’re just starting with clean beauty or looking for a gift.

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Home

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Mission

/
Pact Program

Home

/
Mission

[IMG: Photo of Credo products]

[IMG: Photo of Credo products]

.

pact packaging collection program
Help us end beauty packaging waste

We cofounded Pact, a nonprofit collective uniting the beauty industry to divert waste from landfills and build a circular future for beauty.

pact packaging collection program
Help us end beauty packaging waste

We cofounded Pact, a nonprofit collective uniting the beauty industry to divert waste from landfills and build a circular future for beauty.

[IMG: Photo of Credo products]

[IMG: Photo of Credo products]

.

pact packaging collection program
Help us end beauty packaging waste

We cofounded Pact, a nonprofit collective uniting the beauty industry to divert waste from landfills and build a circular future for beauty.

pact packaging collection program
Help us end beauty packaging waste

We cofounded Pact, a nonprofit collective uniting the beauty industry to divert waste from landfills and build a circular future for beauty.

Quick beauty packaging facts

Industry Growth: In 2023, the beauty and wellness industry achieved global retail sales of $446 billion, driving packaging production valued at over $33 billion.

Consumer Demand: Over 75% of U.S. consumers prioritized sustainable packaging when shopping for beauty products, yet only a tiny fraction of the 120 billion beauty packaging units produced each year are actually recycled.

The Problem: Most beauty packaging isn’t accepted in curbside recycling due to size, flexibility, or mixed materials think: tiny caps, squeeze tubes, mascara wands, or pumps.

Credo is incredibly proud to be a co-founder of Pact, a nonprofit organization out to change the way that beauty packaging is designed and disposed. Credo and our Pact co-founder MOB Beauty worked together for two years to articulate the organization's vision and create the hard-to-recycle collection program piloted in Credo stores.

Pact launched on Earth Day 2021 in Credo Beauty stores. Today, there are thousands of Pact drop-off locations, with over 150 members (including brands and retailers).

[H5] Pact's mission

Pact’s mission is to bring the beauty industry together to work toward circularity, and in the meantime, to provide a solution for hard-to-recycle beauty packaging.

Hard to recycle—what does that mean?

“Hard-to-recycle” is defined as plastic packages smaller than a yogurt cup like squeezable tubes, pumps, caps, and other common formats that are unlikely to be recycled in curbside programs—even in “single stream” bins. Pact diverts this waste from landfill, and is working to give them a new life!

“The current linear, “take-make-waste” economy is inherently unsustainable, and our industry plays a big role. That is why Pact is working toward circularity, or a circular economy. We want to see the industry design waste out of packaging. We need to end pollution, and keep materials in use, circulating through the economy through recycling or refill systems.

Credo is incredibly proud to be a co-founder of Pact, a nonprofit organization out to change the way that beauty packaging is designed and disposed. Credo and our Pact co-founder MOB Beauty worked together for two years to articulate the organization's vision and create the hard-to-recycle collection program piloted in Credo stores.

Pact launched on Earth Day 2021 in Credo Beauty stores. Today, there are thousands of Pact drop-off locations, with over 150 members (including brands and retailers).

[H5] Pact's mission

Pact’s mission is to bring the beauty industry together to work toward circularity, and in the meantime, to provide a solution for hard-to-recycle beauty packaging.

Hard to recycle—what does that mean?

“Hard-to-recycle” is defined as plastic packages smaller than a yogurt cup like squeezable tubes, pumps, caps, and other common formats that are unlikely to be recycled in curbside programs—even in “single stream” bins. Pact diverts this waste from landfill, and is working to give them a new life!

“The current linear, “take-make-waste” economy is inherently unsustainable, and our industry plays a big role. That is why Pact is working toward circularity, or a circular economy. We want to see the industry design waste out of packaging. We need to end pollution, and keep materials in use, circulating through the economy through recycling or refill systems.

[IMG: Photo of Credo products]

[IMG: Photo of Credo products]

.

[IMG: Photo of Credo products]

A collective effort
A collective effort

[IMG: Photo of Credo products]

[IMG: Photo of Credo products]

.

A collective effort
A collective effort

Pact is a membership organization driven by two founding companies: Credo Beauty and MOB Beauty. These founders represent three of the major stakeholders in beauty—retailers, a brand, and a packaging manufacturer—and that's by design.

We have a huge problem to tackle–this is a big undertaking. Pact is an articulation and evolution of Credo’s long-standing commitment to sustainability and clean beauty leadership. We hope you’ll roll up your sleeves and join us.

Pact is a membership organization driven by two founding companies: Credo Beauty and MOB Beauty. These founders represent three of the major stakeholders in beauty—retailers, a brand, and a packaging manufacturer—and that's by design.

We have a huge problem to tackle–this is a big undertaking. Pact is an articulation and evolution of Credo’s long-standing commitment to sustainability and clean beauty leadership. We hope you’ll roll up your sleeves and join us.

How to recycle your empties

step one

Clean it out

Disassemble and clean all components. When you’ve finished your favorite products, dump any unused goop, and rinse and clean the package. Ensure it is truly clean and empty — packages with product left inside get incinerated because they can’t be recycled.

step two

Pick the right bin

Discard your empties in the correct collection bin. Check out Pact’s Collection Guidelines to find out where your finished beauty and wellness packaging goes—either to Pact, to curbside recycling, or in the trash.

step three

Give your empties new life

Dispose of your empties and earn Credo rewards points.*Once full, the Pact bin is shipped to our sorting facility where packaging is separated by material. We aim to find the best use for all material types, and when applicable, turn them into new consumer packaging or durable goods.Don’t live near a store? Purchase a return shipping label during checkout to mail your hard to recycle beauty empties directly to Pact. You can send up to 10 empties at a time.**

*1 Product Recycled = 10 Credo Rewards Points **120 Credo Rewards Points when you purchase your Pact return shipping label

find a credo store

[H2]
Shop sustainable packaging champions

[IMG: PC Recycled Plastic]

//PC Recycled Plastic

[IMG: Plastic Alternatives]

//Plastic Alternatives

[IMG: Glass Packaging]

//Glass Packaging

[IMG: Refillable Components]

//Refillable Components

[IMG: PC Recycled Plastic]

//PC Recycled Plastic

[IMG: Plastic Alternatives]

//Plastic Alternatives

[IMG: Glass Packaging]

//Glass Packaging

[IMG: Refillable Components]

//Refillable Components

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