Industry Context — Common BS Fingerprints in Beauty, Cosmetics & Personal Care
Generic Claims:
visible results, transform your skin, unlock your natural beauty, trusted by millions…
Red Flags:
before-and-after photos with different lighting or makeup, clinical claims without study citations, proprietary blend hiding ingredient concentrations, celebrity endorsement without FTC disclosure…
Semantic Drift Patterns:
homepage claims clinical-grade but ingredients page shows basic cosmetics, claims natural and clean but ingredient lists include synthetic compounds, homepage targets luxury market but pricing is drugstore-level, claims dermatologist-developed but no dermatologist is named…
Proof Expectations:
full ingredient lists (INCI format), specific clinical study references with sample sizes, named dermatologists or formulators with credentials, before-and-after with methodology disclosure…
MAKEUP BY MARIO
(https://makeupbymario.com) 📸 Data Snapshot: May 31, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE The Best in Makeup & Makeup Products | MAKEUP BY MARIO (https://makeupbymario.com)
Title
The Best in Makeup & Makeup Products | MAKEUP BY MARIO
Meta
Shop the official MAKEUP BY MARIO collection by renowned artist Mario Dedivanovic. Luxury, high-performance makeup for a pro-level beauty experience.
H2 Ethereal Eyes™ Eyeshadow Palette: The Original
H2 Jelly Jar™ Lip & Cheek Balm
H2 Mario's Essential Brush Kit
H2 SurrealSkin® Natural Finish Foundation
H2 SoftSculpt® Blurring Bronzer
H2 SurrealSkin® Foundation
H2 Soft Pop Plumping Blush Veil
H2 Soft Pop Blush Stick
H2 Soft Pop Powder Blush
H2 Ethereal Eyes™ Eyeshadow Palette: The Original
H2 Master Pigment Pro® Pencil
H2 Master Mascara®
H2 SuperShine™ Lip Gloss
H2 Ultra Suede® Sculpting Lip Pencil
H2 SuperSatin® Lipstick
H2 F4 Dual-Ended Foundation and Face Brush
H2 F1 Dual-Ended Contour and Blush Brush
H2 Mario's Essential Brush Kit
H2 Ethereal Eyes™ Eyeshadow Palette: The Original
H2 Jelly Jar™ Lip & Cheek Balm
H2 Mario's Essential Brush Kit
H2 Ethereal Eyes™ Eyeshadow Palette: Nature
H2 Mario's Essential Brush Kit
H2 SuperShine™ Lip Gloss Duo
H2 SoftSculpt Transforming Skin Enhancer®
H2 Master Mattes® Long-Wear Cream Eyeshadow
H2 F4 Dual-Ended Foundation and Face Brush
H2 Ethereal Eyes™ Eyeshadow Palette: The Original
H2 SoftSculpt Transforming Skin Enhancer®
H2 Ultra Suede® Sculpting Lip Pencil
H2 SurrealSkin® Natural Finish Foundation
H2 F4 Dual-Ended Foundation and Face Brush
H2 SoftSculpt® Shaping Stick
H2 Ethereal Eyes™ Eyeshadow Palette: Nature
H2 SoftSculpt Transforming Skin Enhancer®
H2 Soft Pop Plumping Blush Veil
H2 ETHEREAL EYES™ THE ORIGINAL
H2 Ethereal Eyes™ Eyeshadow Palette: The Original
H2 Ethereal Eyes™ Eyeshadow Palette: The Original
H2 Jelly Jar™ Lip & Cheek Balm
H2 Jelly Jar™ Lip & Cheek Balm
H2 SurrealSkin® Natural Finish Foundation
H2 SurrealSkin® Natural Finish Foundation
H2 Master Mascara®
H2 Master Mattes® Long-Wear Cream Eyeshadow
H2 SoftSculpt® Blurring Bronzer
H2 SoftSculpt® Shaping Stick
H2 Master Mascara®
H2 Master Mattes® Long-Wear Cream Eyeshadow
H2 SoftSculpt® Blurring Bronzer
H2 Ultra Suede® Sculpting Lip Pencil
H2 MoistureGlow™ Plumping Lip Serum
H2 SuperShine™ Lip Gloss
H2 SuperSatin® Lipstick
H2 Ultra Suede® Lipstick
H2 Ethereal Eyes™ Eyeshadow Palette: Moonlight
H2 Master Mattes® Eyeshadow Palette: The Neutrals
H2 Master Mattes® Eyeshadow Palette: The Original
H2 SoftSculpt® Shaping Stick
H2 SurrealSkin® Foundation
H2 SurrealSkin® Soft Blur Setting Powder
H2 SurrealSkin® Soft Setting Spray
H2 SoftSculpt Transforming Skin Enhancer®
H2 SoftSculpt® Bronzing & Shaping Serum
H2 SurrealSkin® Awakening Concealer
H2 Soft Pop Plumping Blush Veil
H2 Soft Pop Blush Stick
H2 Soft Pop Powder Blush
H2 Introducing rewards by mario
H2 Introducing rewards by mario
H2 Introducing rewards by mario
H2 Introducing rewards by mario
H2 Introducing rewards by mario
H2 Introducing rewards by mario
H2 Introducing rewards by mario
H2 Introducing rewards by mario
H2 Introducing rewards by mario
H2 Introducing rewards by mario
H2 Quick Shop
H3 Recommended Products
H3 Recommended Products
H3 Recommended Products
H3 Recommended Products
H3 Recommended Products
H3 Recommended Products
H3 Recommended Products
H3 Recommended Products
H3 Recommended Products
H3 Recommended Products
H3 NEW
H3 ETHEREAL EYES™ EYESHADOW PALETTE: THE ORIGINAL
H3 BEST-SELLERS
H3 REAL RESULTS
H4 MARIO RECOMMENDS
H4 AVAILABLE NOW
H4 AVAILABLE NOW
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Ethereal Eyes™ Eyeshadow Palette: The Original | MAKEUP BY MARIO (https://makeupbymario.com/products/ethereal-eyes-eyeshadow-palette-the-original/)
Title
Ethereal Eyes™ Eyeshadow Palette: The Original | MAKEUP BY MARIO
Meta
Mario's iconic palette is back. This is his dream color story with 12 signature shades in glossy shimmer, sueded matte, & natural metallic finishes.
H1 Ethereal Eyes™ Eyeshadow Palette: The Original
H2 Ethereal Eyes™ Eyeshadow Palette: The Original
H2 Jelly Jar™ Lip & Cheek Balm
H2 Mario's Essential Brush Kit
H2 SurrealSkin® Natural Finish Foundation
H2 SoftSculpt® Blurring Bronzer
H2 SurrealSkin® Foundation
H2 Soft Pop Plumping Blush Veil
H2 Soft Pop Blush Stick
H2 Soft Pop Powder Blush
H2 Ethereal Eyes™ Eyeshadow Palette: The Original
H2 Master Pigment Pro® Pencil
H2 Master Mascara®
H2 SuperShine™ Lip Gloss
H2 Ultra Suede® Sculpting Lip Pencil
H2 SuperSatin® Lipstick
H2 F4 Dual-Ended Foundation and Face Brush
H2 F1 Dual-Ended Contour and Blush Brush
H2 Mario's Essential Brush Kit
H2 Ethereal Eyes™ Eyeshadow Palette: The Original
H2 Jelly Jar™ Lip & Cheek Balm
H2 Mario's Essential Brush Kit
H2 Ethereal Eyes™ Eyeshadow Palette: Nature
H2 Mario's Essential Brush Kit
H2 SuperShine™ Lip Gloss Duo
H2 SoftSculpt Transforming Skin Enhancer®
H2 Master Mattes® Long-Wear Cream Eyeshadow
H2 F4 Dual-Ended Foundation and Face Brush
H2 Ethereal Eyes™ Eyeshadow Palette: The Original
H2 SoftSculpt Transforming Skin Enhancer®
H2 Ultra Suede® Sculpting Lip Pencil
H2 SurrealSkin® Natural Finish Foundation
H2 F4 Dual-Ended Foundation and Face Brush
H2 SoftSculpt® Shaping Stick
H2 Ethereal Eyes™ Eyeshadow Palette: Nature
H2 SoftSculpt Transforming Skin Enhancer®
H2 Soft Pop Plumping Blush Veil
H2 "I created my Ethereal Eyes Eyeshadow Palette to reflect my long-time vision of the perfect, timeless color story. The 12 shades and 3 textures work in harmony to create infinite looks, from natural to glam."
H2 E6 Dual-Ended Eyeshadow Brush
H2 Master Pigment Pro® Pencil
H2 Master Mascara®
H2 SurrealSkin® Soft Setting Spray
H2 Quick Shop
H3 Recommended Products
H3 Recommended Products
H3 Recommended Products
H3 Recommended Products
H3 Recommended Products
H3 Recommended Products
H3 Recommended Products
H3 Recommended Products
H3 Recommended Products
H3 Recommended Products
H3 NEW
H3 Enter your email below to be the first to know when Ethereal Eyes™ Eyeshadow Palette: The Original is back.
H3 ETHEREAL LOOKS
H3 MARIO RECOMMENDS
H4 MARIO RECOMMENDS
NAV_HEADER_HEADING_REPEATED_BODY Jelly Jar™ Lip & Cheek Balm | MAKEUP BY MARIO (https://makeupbymario.com/products/jelly-jar-lip-cheek-balm/)
Title
Jelly Jar™ Lip & Cheek Balm | MAKEUP BY MARIO
Meta
Mario's first-to-market bouncy, jelly-like formula for lip & cheek that feels lightweight & nourishing with a wash of juicy color.
H1 Jelly Jar™ Lip & Cheek Balm
H2 Ethereal Eyes™ Eyeshadow Palette: The Original
H2 Jelly Jar™ Lip & Cheek Balm
H2 Mario's Essential Brush Kit
H2 SurrealSkin® Natural Finish Foundation
H2 SoftSculpt® Blurring Bronzer
H2 SurrealSkin® Foundation
H2 Soft Pop Plumping Blush Veil
H2 Soft Pop Blush Stick
H2 Soft Pop Powder Blush
H2 Ethereal Eyes™ Eyeshadow Palette: The Original
H2 Master Pigment Pro® Pencil
H2 Master Mascara®
H2 SuperShine™ Lip Gloss
H2 Ultra Suede® Sculpting Lip Pencil
H2 SuperSatin® Lipstick
H2 F4 Dual-Ended Foundation and Face Brush
H2 F1 Dual-Ended Contour and Blush Brush
H2 Mario's Essential Brush Kit
H2 Ethereal Eyes™ Eyeshadow Palette: The Original
H2 Jelly Jar™ Lip & Cheek Balm
H2 Mario's Essential Brush Kit
H2 Ethereal Eyes™ Eyeshadow Palette: Nature
H2 Mario's Essential Brush Kit
H2 SuperShine™ Lip Gloss Duo
H2 SoftSculpt Transforming Skin Enhancer®
H2 Master Mattes® Long-Wear Cream Eyeshadow
H2 F4 Dual-Ended Foundation and Face Brush
H2 Ethereal Eyes™ Eyeshadow Palette: The Original
H2 SoftSculpt Transforming Skin Enhancer®
H2 Ultra Suede® Sculpting Lip Pencil
H2 SurrealSkin® Natural Finish Foundation
H2 F4 Dual-Ended Foundation and Face Brush
H2 SoftSculpt® Shaping Stick
H2 Ethereal Eyes™ Eyeshadow Palette: Nature
H2 SoftSculpt Transforming Skin Enhancer®
H2 Soft Pop Plumping Blush Veil
H2 Key Ingredients
H2 SELECT SHADE
H2 Ultra Suede® Sculpting Lip Pencil
H2 SurrealSkin® Awakening Concealer
H2 MoistureGlow™ Plumping Lip Serum
H2 Ultra Suede® Lipstick
H2 Quick Shop
H3 Recommended Products
H3 Recommended Products
H3 Recommended Products
H3 Recommended Products
H3 Recommended Products
H3 Recommended Products
H3 Recommended Products
H3 Recommended Products
H3 Recommended Products
H3 Recommended Products
H3 NEW
H3 Enter your email below to be the first to know when Jelly Jar™ Lip & Cheek Balm launches!
H3 Real Results
H3 Mario Recommends
H4 MARIO RECOMMENDS
NAV_HEADER_HEADING_REPEATED Mario's Essential Brush Kit | MAKEUP BY MARIO (https://makeupbymario.com/products/marios-essential-brush-kit/)
Title
Mario's Essential Brush Kit | MAKEUP BY MARIO
Meta
Mario's best-selling face brushes now in a 5-piece limited-edition travel set with a convenient custom case for on-the-go or everyday application. *This item is excluded from any promotions or discounts.
H1 Mario's Essential Brush Kit
H2 Ethereal Eyes™ Eyeshadow Palette: The Original
H2 Jelly Jar™ Lip & Cheek Balm
H2 Mario's Essential Brush Kit
H2 SurrealSkin® Natural Finish Foundation
H2 SoftSculpt® Blurring Bronzer
H2 SurrealSkin® Foundation
H2 Soft Pop Plumping Blush Veil
H2 Soft Pop Blush Stick
H2 Soft Pop Powder Blush
H2 Ethereal Eyes™ Eyeshadow Palette: The Original
H2 Master Pigment Pro® Pencil
H2 Master Mascara®
H2 SuperShine™ Lip Gloss
H2 Ultra Suede® Sculpting Lip Pencil
H2 SuperSatin® Lipstick
H2 F4 Dual-Ended Foundation and Face Brush
H2 F1 Dual-Ended Contour and Blush Brush
H2 Mario's Essential Brush Kit
H2 Ethereal Eyes™ Eyeshadow Palette: The Original
H2 Jelly Jar™ Lip & Cheek Balm
H2 Mario's Essential Brush Kit
H2 Ethereal Eyes™ Eyeshadow Palette: Nature
H2 Mario's Essential Brush Kit
H2 SuperShine™ Lip Gloss Duo
H2 SoftSculpt Transforming Skin Enhancer®
H2 Master Mattes® Long-Wear Cream Eyeshadow
H2 F4 Dual-Ended Foundation and Face Brush
H2 Ethereal Eyes™ Eyeshadow Palette: The Original
H2 SoftSculpt Transforming Skin Enhancer®
H2 Ultra Suede® Sculpting Lip Pencil
H2 SurrealSkin® Natural Finish Foundation
H2 F4 Dual-Ended Foundation and Face Brush
H2 SoftSculpt® Shaping Stick
H2 Ethereal Eyes™ Eyeshadow Palette: Nature
H2 SoftSculpt Transforming Skin Enhancer®
H2 Soft Pop Plumping Blush Veil
H2 SELECT SHADE
H2 Ethereal Eyes™ Eyeshadow Palette: Moonlight
H2 Soft Pop Plumping Blush Veil
H2 SoftSculpt® Bronzing & Shaping Serum
H2 SoftSculpt® Shaping Stick
H2 Quick Shop
H3 Recommended Products
H3 Recommended Products
H3 Recommended Products
H3 Recommended Products
H3 Recommended Products
H3 Recommended Products
H3 Recommended Products
H3 Recommended Products
H3 Recommended Products
H3 Recommended Products
H3 NEW
H3 Enter your email below to be the first to know when Mario's Essential Brush Kit drops!
H3 Mario Recommends
H4 MARIO RECOMMENDS
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://makeupbymario.com) The Best in Makeup & Makeup Products | MAKEUP BY MARIO
Sign up for 15% off your first order Sign up for 15% off your first order [H4] [H4] MARIO RECOMMENDS Quick shop [IMG: SurrealSkin® Natural Finish Foundation] [H2] SurrealSkin® Natural Finish Foundation $48.00 (385) 32 shades [IMG: Allure badge] Quick shop [IMG: F4 Dual-Ended Foundation and Face Brush] [H2] F4 Dual-Ended Foundation and Face Brush $36.00 (231) NEW PACKAGING Quick shop [IMG: SoftSculpt® Shaping Stick] [H2] SoftSculpt® Shaping Stick $34.00 (196) 7 shades ONLINE EXCLUSIVE Quick shop [IMG: Ethereal Eyes™ Eyeshadow Palette: Nature] [H2] Ethereal Eyes™ Eyeshadow Palette: Nature $69.00 (222) Quick shop [IMG: SoftSculpt Transforming Skin Enhancer®] [H2] SoftSculpt Transforming Skin Enhancer® $34.00 (353) 6 shades Quick shop [IMG: Soft Pop Plumping Blush Veil] [H2] Soft Pop Plumping Blush Veil $34.00 (435) 10 shades IT'S BACK Quick shop [IMG: Ethereal Eyes™ Eyeshadow Palette: The Original] [H2] Ethereal Eyes™ Eyeshadow Palette: The Original $69.00 (572) 2 shades IT'S BACK Quick shop [IMG: Ethereal Eyes™ Eyeshadow Palette: The Original] [H2] Ethereal Eyes™ Eyeshadow Palette: The Original $69.00 (572) 2 shades NEW ARRIVAL Quick shop [IMG: Jelly Jar™ Lip & Cheek Balm] [IMG: Jelly Jar™ Lip & Cheek Balm] [H2] Jelly Jar™ Lip & Cheek Balm $28.00 (220) 6 shades NEW ARRIVAL Quick shop [IMG: Jelly Jar™ Lip & Cheek Balm] [IMG: Jelly Jar™ Lip & Cheek Balm] [H2] Jelly Jar™ Lip & Cheek Balm $28.00 (220) 6 shades Quick shop [IMG: SurrealSkin® Natural Finish Foundation] [H2] SurrealSkin® Natural Finish Foundation $48.00 (385) 32 shades Quick shop [IMG: SurrealSkin® Natural Finish Foundation] [H2] SurrealSkin® Natural Finish Foundation $48.00 (385) 32 shades NEW SHADE Quick shop [IMG: Master Mascara®] [H2] Master Mascara® $28.00 (229) 2 shades Quick shop [IMG: Master Mattes® Long-Wear Cream Eyeshadow] [H2] Master Mattes® Long-Wear Cream Eyeshadow $25.00 (498) 10 shades Quick shop [IMG: SoftSculpt® Blurring Bronzer] [H2] SoftSculpt® Blurring Bronzer $38.00 (30) 6 shades NEW PACKAGING Quick shop [IMG: SoftSculpt® Shaping Stick] [H2] SoftSculpt® Shaping Stick $34.00 (196) 7 shades NEW SHADE Quick shop [IMG: Master Mascara®] [H2] Master Mascara® $28.00 (229) 2 shades Quick shop [IMG: Master Mattes® Long-Wear Cream Eyeshadow] [H2] Master Mattes® Long-Wear Cream Eyeshadow $25.00 (498) 10 shades Quick shop [IMG: SoftSculpt® Blurring Bronzer] [H2] SoftSculpt® Blurring Bronzer $38.00 (30) 6 shades [IMG: Allure badge] Quick shop [IMG: Ultra Suede® Sculpting Lip Pencil] [H2] Ultra Suede® Sculpting Lip Pencil $26.00 (500) 22 shades Quick shop [IMG: MoistureGlow™ Plumping Lip Serum] [H2] MoistureGlow™ Plumping Lip Serum $26.00 (1782) 18 shades Quick shop [IMG: SuperShine™ Lip Gloss] [IMG: SuperShine™ Lip Gloss] [H2] SuperShine™ Lip Gloss $26.00 (173) 11 shades Quick shop [IMG: SuperSatin® Lipstick] [H2] SuperSatin® Lipstick $28.00 (145) 18 shades Quick shop [IMG: Ultra Suede® Lipstick] [H2] Ultra Suede® Lipstick $28.00 (83) 20 shades ONLINE EXCLUSIVE Quick shop [IMG: Front view of Makeup By Mario] [H2] Ethereal Eyes™ Eyeshadow Palette: Moonlight $69.00 (326) Quick shop [IMG: Front view of the Master Mattes® Eyeshadow Palette: The Neutrals which contains 12 neutral-toned, creamy, and buildable shades.] [H2] Master Mattes® Eyeshadow Palette: The Neutrals $56.00 (1107) [IMG: Allure badge] Quick shop [IMG: Front view of the Master Mattes® Eyeshadow Palette: The Original which uniquely shaded and inspired by human skin tones from light to deep.] [H2] Master Mattes® Eyeshadow Palette: The Original $56.00 (704) NEW PACKAGING Quick shop [IMG: SoftSculpt® Shaping Stick] [H2] SoftSculpt® Shaping Stick $34.00 (196) 7 shades Quick shop [H2] SurrealSkin® Foundation $48.00 (1740) 39 shades Quick shop [IMG: SurrealSkin® Soft Blur Setting Powder] [H2] SurrealSkin® Soft Blur Setting Powder $38.00 (321) 7 shades Quick shop [IMG: SurrealSkin® Soft Setting Spray] [H2] SurrealSkin® Soft Setting Spray $20.00 (244) 2 shades Quick shop [IMG: SoftSculpt Transforming Skin Enhancer®] [H2] SoftSculpt Transforming Skin Enhancer® $34.00 (353) 6 shades [IMG: Allure badge] Quick shop [IMG: SoftSculpt® Bronzing & Shaping Serum] [H2] SoftSculpt® Bronzing & Shaping Serum $36.00 (925) 7 shades Quick shop [IMG: SurrealSkin® Awakening Concealer] [H2] SurrealSkin® Awakening Concealer $29.00 (1237) 26 shades Quick shop [IMG: Soft Pop Plumping Blush Veil] [H2] Soft Pop Plumping Blush Veil $34.00 (435) 10 shades NEW PACKAGING Quick shop [IMG: Soft Pop Blush Stick] [H2] Soft Pop Blush Stick $34.00 (12) 9 shades [IMG: Allure badge] Quick shop [H2] Soft Pop Powder Blush $32.00 (83) 5 shades [H3] REAL RESULTS [IMG: Ethereal Eyes™ Eyeshadow Palette: The Original] [IMG: Ethereal Eyes™ Eyeshadow Palette: The Original] [IMG: Ethereal Eyes™ Eyeshadow Palette: The Original] [IMG: Jelly Jar™ Lip & Cheek Balm] [IMG: Jelly Jar™ Lip & Cheek Balm] [IMG: SurrealSkin® Natural Finish Foundation] [IMG: SurrealSkin® Natural Finish Foundation] [H2] Introducing rewards by mario Join and get 25 points Join today and get 25 points. Earn points everytime you shop. Redeem points for an e-gift card. [H2] Introducing rewards by mario Join and get 25 points Join today and get 25 points. Earn points everytime you shop. Redeem points for an e-gift card. [H2] Introducing rewards by mario Join and get 25 points Join today and get 25 points. Earn points everytime you shop. Redeem points for an e-gift card. [H2] Introducing rewards by mario Join and get 25 points Join today and get 25 points. Earn points everytime you shop. Redeem points for an e-gift card. [H2] Introducing rewards by mario Join and get 25 points Join today and get 25 points. Earn points everytime you shop. Redeem points for an e-gift card. [H2] Introducing rewards by mario Join and get 25 points Join today and get 25 points. Earn points everytime you shop. Redeem points for an e-gift card. [H2] Introducing rewards by mario Join and get 25 points Join today and get 25 points. Earn points everytime you shop. Redeem points for an e-gift card. [H2] Introducing rewards by mario Join and get 25 points Join today and get 25 points. Earn points everytime you shop. Redeem points for an e-gift card. [H2] Introducing rewards by mario Join and get 25 points Join today and get 25 points. Earn points everytime you shop. Redeem points for an e-gift card. [H2] Introducing rewards by mario Join and get 25 points Join today and get 25 points. Earn points everytime you shop. Redeem points for an e-gift card. [H2] Created by master makeup artist, Mario Dedivanovic, Makeup by Mario features makeup and tools in the most universal shades and easy-to-use formulas. Inspired by Mario’s philosophies and makeup techniques, each product is crafted to provide an effortless makeup experience and inspired artistry. Mario’s Story
13439 chars
SUB-PAGE (https://makeupbymario.com/products/ethereal-eyes-eyeshadow-palette-the-original/) Ethereal Eyes™ Eyeshadow Palette: The Original | MAKEUP BY MARIO
Sign up for 15% off your first order Sign up for 15% off your first order [H4] [H4] MARIO RECOMMENDS Quick shop [IMG: SurrealSkin® Natural Finish Foundation] [H2] SurrealSkin® Natural Finish Foundation $48.00 (385) 32 shades [IMG: Allure badge] Quick shop [IMG: F4 Dual-Ended Foundation and Face Brush] [H2] F4 Dual-Ended Foundation and Face Brush $36.00 (231) NEW PACKAGING Quick shop [IMG: SoftSculpt® Shaping Stick] [H2] SoftSculpt® Shaping Stick $34.00 (196) 7 shades ONLINE EXCLUSIVE Quick shop [IMG: Ethereal Eyes™ Eyeshadow Palette: Nature] [H2] Ethereal Eyes™ Eyeshadow Palette: Nature $69.00 (222) Quick shop [IMG: SoftSculpt Transforming Skin Enhancer®] [H2] SoftSculpt Transforming Skin Enhancer® $34.00 (353) 6 shades Quick shop [IMG: Soft Pop Plumping Blush Veil] [H2] Soft Pop Plumping Blush Veil $34.00 (435) 10 shades OVERVIEW (572) [H1] Ethereal Eyes™ Eyeshadow Palette: The Original $69.00 Mario's iconic palette is back. This is his dream color story with 12 signature shades in glossy shimmer, sueded matte, & natural metallic finishes. Notify me when back in stock Free US Standard Shipping on Orders over $35 Cruelty-Free Leaping Bunny Approved Overview Mario’s original Ethereal Eyes™ Palette is his artistic vision come to life. Inspired by the timeless beauty of the natural world around us, the 12 shades & 3 finishes work in perfect harmony together. Be your own artist: create infinite looks from everyday ethereal to special occasion. - GLOSSY SHIMMERS: a first-of-its-kind-formula infused with pearls to impart a reflective, wet-like shine on lids. - SUEDED MATTES: enhanced grip and rich color. - NATURAL METALLICS: micronized pigments for a soft metallic shine. How to Apply Use any combination of shades to create an ethereal look, day or night.Each shadow offers sheer to buildable color.Use your favorite Makeup By Mario eyeshadow brush (sold separately) for flawless application.PRO TIP: For the glossy shimmer formula, use your fingers to tap the wet-to-powder shadow onto lids. Head to Makeup By Mario’s Instagram to see Mario’s looks for inspiration. Shade Description EE 1 - Matte Creamy Beige EE 2 - Shimmering Champagne EE 3 - Matte Muted Peach EE 4 - Matte Soft Brown EE 5 - Matte Cool Mauve EE 6 - Shimmering Silvery Pink EE 7 - Matte Dusty Rose EE 8 - Metallic Medium Brown EE 9 - Matte Neutral Brown EE 10 - Shimmering Gold EE 11 - Metallic Taupe EE 12 - Matte Neutral Rich Brown Ingredients EE 1MICA, TALC, ZINC STEARATE, BORON NITRIDE, NYLON-12, SILICA, OCTYLDODECYL STEAROYL STEARATE, DIISOSTEARYL MALATE; CELLULOSE, POLYETHYLENE, TRIETHOXYCAPRYLYLSILANE, PHENOXYETHANOL, SODIUM DEHYDROACETATE, SORBIC ACID, ALUMINA[+/ -: TITANIUM DIOXIDE (CI 77891), MANGANESE VIOLET (CI 77742), IRON OXIDES (CI 77491, CI 77492), YELLOW 5 LAKE (CI 19140)EE 2DIMETHICONE, CALCIUM ALUMINUM BOROSILICATE, MICA, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECYL STEAROYL STEARATE, MAGNESIUM MYRISTATE, SILICA, DIISOSTEARYL MALATE, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER; 1,2-HEXANEDIOL, ACRYLATES COPOLYMER, CAPRYLYL GLYCOL, ISODODECANE, TIN OXIDE[+/ -: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77499)EE 3, EE 7TALC, BORON NITRIDE, NYLON-12, SILICA, MICA, CELLULOSE, OCTYLDODECYL STEAROYL STEARATE, POLYETHYLENE, ZINC STEARATE; DIISOSTEARYL MALATE, TRIETHOXYCAPRYLYLSILANE, PHENOXYETHANOL, SODIUM DEHYDROACETATE, SORBIC ACID, ALUMINA[+/ -: TITANIUM DIOXIDE (CI 77891), MANGANESE VIOLET (CI 77742), IRON OXIDES (CI 77491, CI 77492, CI 77499), YELLOW 5 LAKE (CI 19140), CARMINE (CI 75470)EE 4, EE 5TALC, MICA, BORON NITRIDE, SILICA, NYLON-12, POLYETHYLENE, ZINCSTEARATE, OCTYLDODECYL STEAROYL STEARATE; DIISOSTEARYL MALATE, PHENOXYETHANOL, SODIUM DEHYDROACETATE, SORBIC ACID, [+/ -: TITANIUM DIOXIDE (CI 77891), MANGANESE VIOLET (CI 77742), IRON OXIDES (CI 77491, CI 77492, CI 77499), YELLOW 5 LAKE (CI 19140), ULTRAMARINES (CI 77007)EE 6DIMETHICONE, CALCIUM ALUMINUM BOROSILICATE, MICA, CAPRYLIC/CAPRIC TRIGLYCERIDE, SILICA, CALCIUM SODIUM BOROSILICATE, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, MAGNESIUM MYRISTATE; 1,2-HEXANEDIOL, ACRYLATES COPOLYMER, CAPRYLYL GLYCOL, ISODODECANE, TIN OXIDE[+/ -: TITANIUM DIOXIDE (CI 77891), MANGANESE VIOLET (CI 77742), IRON OXIDES (CI 77491, CI 77492, CI 77499), BISMUTH OXYCHLORIDE (CI 77163)EE 8MICA, ETHYLHEXYL PALMITATE, TALC, ZINC STEARATE, CALCIUM ALUMINUM BOROSILICATE; BORON NITRIDE, CAPRYLYL GLYCOL, HEXYLENE GLYCOL, SILICA, TIN OXIDE, PHENOXYETHANOL, SODIUM DEHYDROACETATE, SORBIC ACID[+/ -: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499)EE 9BORON NITRIDE, MICA, TALC, NYLON-12, POLYETHYLENE, CELLULOSE, ZINC STEARATE, OCTYLDODECYL STEAROYL STEARATE, SILICA; DIISOSTEARYL MALATE, PHENOXYETHANOL, SODIUM DEHYDROACETATE, SORBIC ACID[+/ -: TITANIUM DIOXIDE (CI 77891), MANGANESE VIOLET (CI 77742), IRON OXIDES (CI 77491, CI 77492, CI 77499)EE 10DIMETHICONE, CALCIUM ALUMINUM BOROSILICATE, MICA, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECYL STEAROYL STEARATE, MAGNESIUM MYRISTATE, DIISOSTEARYL MALATE, SILICA, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER; 1,2-HEXANEDIOL, ACRYLATES COPOLYMER, CAPRYLYL GLYCOL, ISODODECANE, TIN OXIDE,[+/ -: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77499)EE 11CALCIUM ALUMINUM BOROSILICATE, ETHYLHEXYL PALMITATE, ZINCSTEARATE, TALC, MICA; BORON NITRIDE, CAPRYLYL GLYCOL, HEXYLENE GLYCOL, SILICA, TIN OXIDE, PHENOXYETHANOL, SODIUM DEHYDROACETATE, SORBIC ACID, [+/ -: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499)EE 12TALC, MICA, BORON NITRIDE, SILICA, ZINC STEARATE, NYLON-12, POLYETHYLENE, CELLULOSE, OCTYLDODECYL STEAROYL STEARATE; DIISOSTEARYL MALATE, PHENOXYETHANOL, SODIUM DEHYDROACETATE, SORBIC ACID, [+/ -: MANGANESE VIOLET (CI 77742), IRON OXIDES (CI 77491, CI 77492, CI 77499)The list of ingredients is subject to change. Please consult the packaging of the product purchased. E6 Dual-Ended Eyeshadow Brush × [H3] Enter your email below to be the first to know when Ethereal Eyes™ Eyeshadow Palette: The Original is back. [H3] ETHEREAL LOOKS Quick shop [IMG: Front view of Makeup By Mario] [H2] E6 Dual-Ended Eyeshadow Brush $26.00 (34) NEW SHADES Quick shop [IMG: Master Pigment Pro® Pencil] [IMG: Master Pigment Pro® Pencil] [H2] Master Pigment Pro® Pencil $26.00 (461) 8 shades NEW SHADE Quick shop [IMG: Master Mascara®] [H2] Master Mascara® $28.00 (229) 2 shades Quick shop [IMG: SurrealSkin® Soft Setting Spray] [H2] SurrealSkin® Soft Setting Spray $20.00 (244) 2 shades
10330 chars
SUB-PAGE (https://makeupbymario.com/products/jelly-jar-lip-cheek-balm/) Jelly Jar™ Lip & Cheek Balm | MAKEUP BY MARIO
Sign up for 15% off your first order Sign up for 15% off your first order [H4] [H4] MARIO RECOMMENDS Quick shop [IMG: SurrealSkin® Natural Finish Foundation] [H2] SurrealSkin® Natural Finish Foundation $48.00 (385) 32 shades [IMG: Allure badge] Quick shop [IMG: F4 Dual-Ended Foundation and Face Brush] [H2] F4 Dual-Ended Foundation and Face Brush $36.00 (231) NEW PACKAGING Quick shop [IMG: SoftSculpt® Shaping Stick] [H2] SoftSculpt® Shaping Stick $34.00 (196) 7 shades ONLINE EXCLUSIVE Quick shop [IMG: Ethereal Eyes™ Eyeshadow Palette: Nature] [H2] Ethereal Eyes™ Eyeshadow Palette: Nature $69.00 (222) Quick shop [IMG: SoftSculpt Transforming Skin Enhancer®] [H2] SoftSculpt Transforming Skin Enhancer® $34.00 (353) 6 shades Quick shop [IMG: Soft Pop Plumping Blush Veil] [H2] Soft Pop Plumping Blush Veil $34.00 (435) 10 shades OVERVIEW (220) [H1] Jelly Jar™ Lip & Cheek Balm $28.00 Mario's first-to-market bouncy, jelly-like formula for lip & cheek that feels lightweight & nourishing with a wash of juicy color. Notify me when back in stock Free US Standard Shipping on Orders over $35 Cruelty-Free Leaping Bunny Approved Limited Edition Overview This multi-use lip balm & blush has a unique, sensorial texture that melts into skin effortlessly with the tap of a finger or lip brush- ideal for on-the-go use. The comfortable formula can be layered on top of makeup or worn on bare skin for a 'no makeup' makeup look. How to Apply Gently swirl product with finger or lip brush & tap & blend into lips & cheeks. Bouncy, jelly-like formula retains shape & returns to a smooth texture with gentle use. Jelly Jar™ Lip & Cheek Balm is the perfect complement to Ultra Suede® Sculpting Lip Pencil. Mario's Lip Lift™ technique featuring Jelly Jar™: STEP ONE: ENHANCE Slightly overline outside the upper lip line with Ultra Suede® Sculpting Lip Pencil, focusing on the cupid's bow. STEP TWO: LIFT Slightly overline the center of the bottom lip line, then extend the liner upwards to the outer corners moving the liner inside the lip line. STEP THREE: FILL Softly diffuse & blend the lip pencil from the corners inward and finish with your favorite shade of Jelly Jar™ Lip & Cheek Balm. CLAIMS 100% agree their lips look healthier & feel more nourished.100% agree it has a radiant finish on lips & cheeks.100% agree they can achieve a glowy look quickly. **Based on a consumer panel study of 30 participants Key Ingredients Vitamin E, Hyaluronic Acid & Castor Oil - known to enhance nourishing feel while ensuring smooth & comfortable wear. See full ingredients list [H2] Key Ingredients Pink Chai, Cherry Pie, Pink Sugar, Rose Crush, Berry ToastyOCTYLDODECANOL, HYDROGENATED POLYISOBUTENE, BIS-BEHENYL/ISOSTEARYL/PHYTOSTERYL DIMER DILINOLEYL DIMER DILINOLEATE, ETHYLCELLULOSE, POLYGLYCERYL-2 TRIISOSTEARATE, MICROCRYSTALLINE WAX, RICINUS COMMUNIS (CASTOR) SEED OIL, PHENOXYETHANOL, FRAGRANCE, SORBITAN OLIVATE, TOCOPHERYL ACETATE, SODIUM HYALURONATE, CAPROIC ACID, TOCOPHEROLMay Contain: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499), RED 6 (CI 15850), RED 7 (CI 15850), RED 28 LAKE (CI 45410), YELLOW 5 LAKE (CI 19140), BLUE 1 LAKE (CI 42090) Mauve Latte OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE, BIS-BEHENYL/ISOSTEARYL/PHYTOSTERYL DIMER DILINOLEYL DIMER DILINOLEATE, ETHYLCELLULOSE, MICROCRYSTALLINE WAX, POLYGLYCERYL-2 TRIISOSTEARATE, RICINUS COMMUNIS (CASTOR) SEED OIL, PHENOXYETHANOL, FRAGRANCE, SORBITAN OLIVATE, TOCOPHERYL ACETATE, SODIUM HYALURONATE, CAPROIC ACID, TOCOPHEROLMay Contain: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499), RED 7 (CI 15850), RED 28 LAKE (CI 45410), YELLOW 5 LAKE (CI 19140), BLUE 1 LAKE (CI 42090) The list of ingredients is subject to change. Please consult the packaging of the product purchased. Ultra Suede® Sculpting Lip Pencil Toasty (Soft Pink Brown) change [H2] SELECT SHADE Toasty (Soft Pink Brown) Dmitry (Nude Beige) Smokey Pink (Dusty Nude Pink) Hugh (Pinky Nude) Almond (Light Caramel Brown) Travis (Milk Chocolate Brown) Johnny (Muted Rose Pink) Daniel (Warm Spiced Brown) Angela (Warm Brick Brown) Lauren (Rich Mauve) Jeff (Intense Deep Brown) Kevin (Pinky Mauve) Niels (Bright Neutral Red) Pink Peony (Vivid Blue Pink) Spiced Chai (Neutral Medium Brown) Flame Red (Vibrant Orange Red) Burnt Sienna (Soft Terracotta) Tan (Beige Camel Nude) Rich Mauve (Spiced Mauve) Dark Chocolate (Deep Cocoa Brown) Select Shade × [H3] Enter your email below to be the first to know when Jelly Jar™ Lip & Cheek Balm launches! [H3] Real Results MARIO'S LIP LIFT FEATURING JELLY JAR™ 1 ENHANCE Slightly overline the upper lip line, focusing on the cupid's bow. 2 LIFT Slightly overline the center of the bottom lip line. Extend upwards, moving the liner inside the lip line. 3 FILL Softly diffuse & blend the lip pencil with built-in brush and finish with Jelly Jar™ Lip & Cheek Balm. [IMG: Allure badge] Quick shop [IMG: Ultra Suede® Sculpting Lip Pencil] [H2] Ultra Suede® Sculpting Lip Pencil $26.00 (500) 22 shades Quick shop [IMG: SurrealSkin® Awakening Concealer] [H2] SurrealSkin® Awakening Concealer $29.00 (1237) 26 shades Quick shop [IMG: MoistureGlow™ Plumping Lip Serum] [H2] MoistureGlow™ Plumping Lip Serum $26.00 (1782) 18 shades Quick shop [IMG: Ultra Suede® Lipstick] [H2] Ultra Suede® Lipstick $28.00 (83) 20 shades
11499 chars
SUB-PAGE (https://makeupbymario.com/products/marios-essential-brush-kit/) Mario's Essential Brush Kit | MAKEUP BY MARIO
Sign up for 15% off your first order Sign up for 15% off your first order [H4] [H4] MARIO RECOMMENDS Quick shop [IMG: SurrealSkin® Natural Finish Foundation] [H2] SurrealSkin® Natural Finish Foundation $48.00 (385) 32 shades [IMG: Allure badge] Quick shop [IMG: F4 Dual-Ended Foundation and Face Brush] [H2] F4 Dual-Ended Foundation and Face Brush $36.00 (231) NEW PACKAGING Quick shop [IMG: SoftSculpt® Shaping Stick] [H2] SoftSculpt® Shaping Stick $34.00 (196) 7 shades ONLINE EXCLUSIVE Quick shop [IMG: Ethereal Eyes™ Eyeshadow Palette: Nature] [H2] Ethereal Eyes™ Eyeshadow Palette: Nature $69.00 (222) Quick shop [IMG: SoftSculpt Transforming Skin Enhancer®] [H2] SoftSculpt Transforming Skin Enhancer® $34.00 (353) 6 shades Quick shop [IMG: Soft Pop Plumping Blush Veil] [H2] Soft Pop Plumping Blush Veil $34.00 (435) 10 shades OVERVIEW (49) [H1] Mario's Essential Brush Kit $79.00 Mario's best-selling face brushes now in a 5-piece limited-edition travel set with a convenient custom case for on-the-go or everyday application. *This item is excluded from any promotions or discounts. Notify me when back in stock Free US Standard Shipping on Orders over $35 Limited Edition Cruelty-Free Vegan KIT Includes Same brush and performance as full-size brush with a shorter handle for on-the-go. F4 – S: Build foundation, concealer, blush & bronzer. F4 – L: Apply & blend foundation, bronzer & blush. F1 – L: Smoothly apply cream & liquid all over or sculpt targeted areas. F3 – L: Diffuse powder with precision in smaller areas. EF1 – L: Diffuse cream, liquid & powder. How to Apply Pair with Mario’s SurrealSkin® and SoftSculpt® products for complexion and face.Pro Tip: Cleaning your brushes regularly can extend the life of the brush hairs and create better application results. Gently lather the bristles with a brush cleanser or mild soap, rinse thoroughly with warm water, and lay flat to dry. Soft Pop Plumping Blush Veil Pinch Me Pink (Pale Pink) change [H2] SELECT SHADE Pinch Me Pink (Pale Pink) Strawberry Sunset (Cherry Pink) Paradise Pink (Vibrant Blue Pink) Papaya Pop (Bright Peachy Orange) Barely Blushing (Natural Flush) Just Peachy (Peachy Coral) Perfect Pink (Cool Pink) Berry Punch (Soft Plum) Select Shade × [H3] Enter your email below to be the first to know when Mario's Essential Brush Kit drops! ONLINE EXCLUSIVE Quick shop [IMG: Front view of Makeup By Mario] [H2] Ethereal Eyes™ Eyeshadow Palette: Moonlight $69.00 (326) Quick shop [IMG: Soft Pop Plumping Blush Veil] [H2] Soft Pop Plumping Blush Veil $34.00 (435) 10 shades [IMG: Allure badge] Quick shop [IMG: SoftSculpt® Bronzing & Shaping Serum] [H2] SoftSculpt® Bronzing & Shaping Serum $36.00 (925) 7 shades NEW PACKAGING Quick shop [IMG: SoftSculpt® Shaping Stick] [H2] SoftSculpt® Shaping Stick $34.00 (196) 7 shades
5127 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
1402Review mentions (all pages)
8External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 406 | 2 |
| /products/ethereal-eyes-eyeshadow-palette-the-original/ | 398 | 2 |
| /products/jelly-jar-lip-cheek-balm/ | 332 | 2 |
| /products/marios-essential-brush-kit/ | 266 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "MAKEUP BY MARIO",
"url": "https://www.makeupbymario.com"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "MAKEUP BY MARIO",
"url": "https://www.makeupbymario.com",
"logo": "https://www.makeupbymario.com/cdn/shop/t/374/assets/logo.png?v=92313",
"sameAs": [
null,
null,
null,
null
]
}
]
/products/ethereal-eyes-eyeshadow-palette-the-original/
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "MAKEUP BY MARIO",
"url": "https://www.makeupbymario.com"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "MAKEUP BY MARIO",
"url": "https://www.makeupbymario.com",
"logo": "https://www.makeupbymario.com/cdn/shop/t/374/assets/logo.png?v=92313",
"sameAs": [
null,
null,
null,
null
]
},
{
"@context": "http://schema.org/",
"@id": "/products/ethereal-eyes-eyeshadow-palette-the-original#product",
"@type": "ProductGroup",
"brand": {
"@type": "Brand",
"name": "MAKEUP BY MARIO"
},
"category": "Eyes",
"description": "Mario's iconic palette is back. This is his dream color story with 12 signature shades in glossy shimmer, sueded matte, & natural metallic finishes.",
"hasVariant": [
{
"@id": "/products/ethereal-eyes-eyeshadow-palette-the-original?variant=43698447384641#variant",
"@type": "Product",
"gtin": "810050384629",
"image": "https://www.makeupbymario.com/cdn/shop/files/MBM_EtherealEyes_Pack.jpg?v=1769119337&width=1920",
"name": "Ethereal Eyes™ Eyeshadow Palette: The Original - Ethereal Eyes™ Eyeshadow Palette: The Original",
"offers": {
"@id": "/products/ethereal-eyes-eyeshadow-palette-the-original?variant=43698447384641#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "69.00",
"priceCurrency": "USD",
"url": "https://www.makeupbymario.com/products/ethereal-eyes-eyeshadow-palette-the-original?variant=43698447384641"
},
"sku": "22042120.2"
},
{
"@id": "/products/ethereal-eyes-eyeshadow-palette-the-original?variant=43698447417409#variant",
"@type": "Product",
"gtin": "810050388672",
"image": "https://www.makeupbymario.com/cdn/shop/files/MBM_EtherealEyes_Pack.jpg?v=1769119337&width=1920",
"name": "Ethereal Eyes™ Eyeshadow Palette: The Original - Engraving",
"offers": {
"@id": "/products/ethereal-eyes-eyeshadow-palette-the-original?variant=43698447417409#offer",
"@type": "Offer",
"availability": "http://schema.org/OutOfStock",
"price": "85.00",
"priceCurrency": "USD",
"url": "https://www.makeupbymario.com/products/ethereal-eyes-eyeshadow-palette-the-original?variant=43698447417409"
},
"sku": "63121565"
}
],
"name": "Ethereal Eyes™ Eyeshadow Palette: The Original",
"productGroupID": "7775771263041",
"url": "https://www.makeupbymario.com/products/ethereal-eyes-eyeshadow-palette-the-original"
}
]
/products/jelly-jar-lip-cheek-balm/
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "MAKEUP BY MARIO",
"url": "https://www.makeupbymario.com"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "MAKEUP BY MARIO",
"url": "https://www.makeupbymario.com",
"logo": "https://www.makeupbymario.com/cdn/shop/t/374/assets/logo.png?v=92313",
"sameAs": [
null,
null,
null,
null
]
},
{
"@context": "http://schema.org/",
"@id": "/products/jelly-jar-lip-cheek-balm#product",
"@type": "ProductGroup",
"brand": {
"@type": "Brand",
"name": "MAKEUP BY MARIO"
},
"category": "Lips",
"description": "Mario's first-to-market bouncy, jelly-like formula for lip & cheek that feels lightweight & nourishing with a wash of juicy color.",
"hasVariant": [
{
"@id": "/products/jelly-jar-lip-cheek-balm?variant=43054530756673#variant",
"@type": "Product",
"gtin": "810050387811",
"image": "https://www.makeupbymario.com/cdn/shop/files/810050387811__1.jpg?v=1764705503&width=1920",
"name": "Jelly Jar™ Lip & Cheek Balm - Pink Sugar (Soft Pop of Pink)",
"offers": {
"@id": "/products/jelly-jar-lip-cheek-balm?variant=43054530756673#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "28.00",
"priceCurrency": "USD",
"url": "https://www.makeupbymario.com/products/jelly-jar-lip-cheek-balm?variant=43054530756673"
},
"sku": "22027101"
},
{
"@id": "/products/jelly-jar-lip-cheek-balm?variant=43054530723905#variant",
"@type": "Product",
"gtin": "810050387828",
"image": "https://www.makeupbymario.com/cdn/shop/files/810050387828__1.jpg?v=1764705503&width=1920",
"name": "Jelly Jar™ Lip & Cheek Balm - Rose Crush (Warm Rosey Pink)",
"offers": {
"@id": "/products/jelly-jar-lip-cheek-balm?variant=43054530723905#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "28.00",
"priceCurrency": "USD",
"url": "https://www.makeupbymario.com/products/jelly-jar-lip-cheek-balm?variant=43054530723905"
},
"sku": "22027102"
},
{
"@id": "/products/jelly-jar-lip-cheek-balm?variant=43054530658369#variant",
"@type": "Product",
"gtin": "810050387804",
"image": "https://www.makeupbymario.com/cdn/shop/files/810050387804__1.jpg?v=1764705503&width=1920",
"name": "Jelly Jar™ Lip & Cheek Balm - Pink Chai (Warm Pink Beige)",
"offers": {
"@id": "/products/jelly-jar-lip-cheek-balm?variant=43054530658369#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "28.00",
"priceCurrency": "USD",
"url": "https://www.makeupbymario.com/products/jelly-jar-lip-cheek-balm?variant=43054530658369"
},
"sku": "22027100"
},
{
"@id": "/products/jelly-jar-lip-cheek-balm?variant=43054530691137#variant",
"@type": "Product",
"gtin": "810050387835",
"image": "https://www.makeupbymario.com/cdn/shop/files/810050387835__1.jpg?v=1764705503&width=1920",
"name": "Jelly Jar™ Lip & Cheek Balm - Mauve Latte (Rosey Mauve)",
"offers": {
"@id": "/products/jelly-jar-lip-cheek-balm?variant=43054530691137#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "28.00",
"priceCurrency": "USD",
"url": "https://www.makeupbymario.com/products/jelly-jar-lip-cheek-balm?variant=43054530691137"
},
"sku": "22027103"
},
{
"@id": "/products/jelly-jar-lip-cheek-balm?variant=43054530789441#variant",
"@type": "Product",
"gtin": "810050387842",
"image": "https://www.makeupbymario.com/cdn/shop/files/810050387842__1.jpg?v=1764705503&width=1920",
"name": "Jelly Jar™ Lip & Cheek Balm - Berry Toasty (Rich Berry)",
"offers": {
"@id": "/products/jelly-jar-lip-cheek-balm?variant=43054530789441#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "28.00",
"priceCurrency": "USD",
"url": "https://www.makeupbymario.com/products/jelly-jar-lip-cheek-balm?variant=43054530789441"
},
"sku": "22027104"
},
{
"@id": "/products/jelly-jar-lip-cheek-balm?variant=43054530822209#variant",
"@type": "Product",
"gtin": "810050387859",
"image": "https://www.makeupbymario.com/cdn/shop/files/810050387859__1.jpg?v=1764705503&width=1920",
"name": "Jelly Jar™ Lip & Cheek Balm - Cherry Pie (Bright Neutral Red)",
"offers": {
"@id": "/products/jelly-jar-lip-cheek-balm?variant=43054530822209#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "28.00",
"priceCurrency": "USD",
"url": "https://www.makeupbymario.com/products/jelly-jar-lip-cheek-balm?variant=43054530822209"
},
"sku": "22027105"
}
],
"name": "Jelly Jar™ Lip & Cheek Balm",
"productGroupID": "7706247397441",
"url": "https://www.makeupbymario.com/products/jelly-jar-lip-cheek-balm"
}
]
/products/marios-essential-brush-kit/
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "MAKEUP BY MARIO",
"url": "https://www.makeupbymario.com"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "MAKEUP BY MARIO",
"url": "https://www.makeupbymario.com",
"logo": "https://www.makeupbymario.com/cdn/shop/t/374/assets/logo.png?v=92313",
"sameAs": [
null,
null,
null,
null
]
},
{
"@context": "http://schema.org/",
"@id": "/products/marios-essential-brush-kit#product",
"@type": "Product",
"brand": {
"@type": "Brand",
"name": "MAKEUP BY MARIO"
},
"category": "Tools",
"description": "Mario's best-selling face brushes now in a 5-piece limited-edition travel set with a convenient custom case for on-the-go or everyday application.\n*This item is excluded from any promotions or discounts.",
"gtin": "810050387590",
"image": "https://www.makeupbymario.com/cdn/shop/files/MiniBrushKit_Packshot.jpg?v=1758030843&width=1920",
"name": "Mario's Essential Brush Kit",
"offers": {
"@id": "/products/marios-essential-brush-kit?variant=42494520229953#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "79.00",
"priceCurrency": "USD",
"url": "https://www.makeupbymario.com/products/marios-essential-brush-kit?variant=42494520229953"
},
"sku": "220780020",
"url": "https://www.makeupbymario.com/products/marios-essential-brush-kit"
}
]
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Information Density
0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence
0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof
0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint
0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority
0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score
0 / 100
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Information Density
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Semantic Alignment
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Trust & Proof
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Commodity Fingerprint
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Identity & Authority
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
B
BS Level
Beauty, Cosmetics & Personal Care
45.4 Avg BS
Based on 1453 businesses audited.
BS Detector
Beauty, Cosmetics & Personal Care BS: MAKEUP BY MARIO (makeupbymario.com)
https://makeupbymario.com
📍 Industry: Beauty, Cosmetics & Personal Care
20
BS / 100
Makeup By Mario is a high-substance brand that prioritizes technical specifications and professional education over marketing hyperbole. The BS score is low because the site treats the consumer as an ‘artist’ needing data rather than a mark needing a makeover. It is a rare example of a celebrity brand that survives a forensic audit through sheer detail density.
Info Density
Power-words vs. Substance ratio.
6
20% BS
Semantic Coherence
Homepage promise vs. Sub-page reality.
3
15% BS
Trust & Proof
Verifiable evidence vs. Trust Theatre.
4
20% BS
Commodity Fingerprint
Detection of industry clichés/templates.
5
33% BS
Identity & Authority
Expert verifiability & Schema depth.
2
13% BS
Consolidate the redundant H2 headings on the homepage to improve structural integrity and reduce the ‘concept repetition’ score. Implement Person schema for Mario Dedivanovic and link it to the Organization schema using the ‘founder’ property. Add a dedicated ‘Clinical and Consumer Studies’ page that links from product claims to full study methodologies to move the ‘Trust and Proof’ score to near-zero.
The website is a textbook match for the Beauty and Cosmetics industry. Every page focuses on high-performance makeup products, detailed shade descriptions, and professional application techniques consistent with a pro-level artistry brand.
“The score of 20 was driven primarily by minor technical issues and the use of generic e-commerce templates. The Information Density (6) and Commodity Fingerprint (5) represent the bulk of the score due to repeated headings and standard retail language. However, the high levels of alignment and technical evidence across sub-pages kept the score in the 'Minimal BS' range.”
Verified Analysis Date: May 31, 2026
© 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution
This training module utilizes a snapshot of public data from MAKEUP BY MARIO, captured on May 31, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to MAKEUP BY MARIO: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://makeupbymario.com to view the most current version of its content and learn from the source what this company is about and what it offers.