Industry Context — Common BS Fingerprints in Beauty, Cosmetics & Personal Care
Generic Claims:
visible results, transform your skin, unlock your natural beauty, trusted by millions…
Red Flags:
before-and-after photos with different lighting or makeup, clinical claims without study citations, proprietary blend hiding ingredient concentrations, celebrity endorsement without FTC disclosure…
Semantic Drift Patterns:
homepage claims clinical-grade but ingredients page shows basic cosmetics, claims natural and clean but ingredient lists include synthetic compounds, homepage targets luxury market but pricing is drugstore-level, claims dermatologist-developed but no dermatologist is named…
Proof Expectations:
full ingredient lists (INCI format), specific clinical study references with sample sizes, named dermatologists or formulators with credentials, before-and-after with methodology disclosure…
The 7 Virtues Beauty Inc.
(https://the7virtues.com) 📸 Data Snapshot: May 24, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE The 7 Virtues Perfume (https://the7virtues.com)
Title
The 7 Virtues Perfume
Meta
The 7 Virtues is a clean, wellness perfume brand free of sulfates, parabens, phthalates, synthetic colors and UV inhibitors. We are proudly cruelty free and vegan.
H2 Cart (0)
H2 Subtotal
H2 FEATURED FRAGRANCES
H2 Layering Discovery Set
H2 Strawberry Jam
H2 Buttercream Haze
H2 Vanilla Woods
H2 Blackberry Lily
H2 Best of Vanilla Gift Set
H2 Gourmand Vanilla Layering Set
H2 Mini Vanilla Duo
H2 Clementine Dream
H2 Candied Lychee
H2 Lotus Pear
H2 Amber Vanilla
H2 Coconut Sun
H2 Cherry Ambition
H2 Santal Vanille
H2 Perfume Layering Discovery Set
H3 Be in the know
H4 Fragrance Quiz
H4 Clin d'oeil
H4 Vogue
H4 Elle
H4 Awards & Recognition
H5 Good for Sensitive Skin
H5 Good for the World. Good for the Soul.
H5 Female Founded & Family Run
NAV_HEADER_REPEATED Search – The 7 Virtues Beauty Inc. (https://the7virtues.com/search/)
Title
Search – The 7 Virtues Beauty Inc.
Meta
The 7 Virtues is a clean perfume brand free of sulfates, parabens, phthalates, synthetic colors and UV inhibitors we are proudly cruelty free and vegan.
H1 Search
H2 Cart (0)
H2 Subtotal
H3 Be in the know
NAV_HEADER_HEADING_REPEATED_BODY Perfume Layering Discovery Set – The 7 Virtues Beauty Inc. (https://the7virtues.com/products/perfume-layering-discovery-set/)
Title
Perfume Layering Discovery Set – The 7 Virtues Beauty Inc.
Meta
Purchase a Perfume Layering Discovery Set and receive 10% off a 50 mL Eau de Parfum of your choice! Design your own wellness perfume with this collection of eight long-lasting, clean fragrances. These vanilla-based, gourmand scents wear beautifully on their own and blend harmoniously together. Layer two or more to crea
H1 Perfume Layering Discovery Set
H2 Cart (0)
H2 Subtotal
H2 Description
H3 Be in the know
H5 INGREDIENTS
H5 RECYCLING INFORMATION
H5 SHIPPING POLICY
NAV_HEADER_HEADING_REPEATED_BODY Layering Discovery Set – The 7 Virtues Beauty Inc. (https://the7virtues.com/products/layering-discovery-set/)
Title
Layering Discovery Set – The 7 Virtues Beauty Inc.
Meta
Design your own wellness perfume with this collection of seven long-lasting, clean fragrances. These vanilla-based, gourmand scents wear beautifully on their own and blend harmoniously together. Layer two or more to create a signature fragrance that’s uniquely yours. This set contains seven sample-size fragrances. Butt
H1 Layering Discovery Set
H2 Cart (0)
H2 Subtotal
H2 Description
H3 Be in the know
H5 INGREDIENTS
H5 RECYCLING INFORMATION
H5 SHIPPING POLICY
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://the7virtues.com) The 7 Virtues Perfume
[H2] FEATURED FRAGRANCES [IMG: Layering Discovery Set] [IMG: Layering Discovery Set] [H2] Layering Discovery Set New! 2026 Edition [IMG: Strawberry Jam] [IMG: Strawberry Jam] [H2] Strawberry Jam New! 50 ml Bottle 10 ml Travel Spray 1.7 mL Sampler [IMG: Buttercream Haze] [H2] Buttercream Haze Decadent Vanilla 50 ml Bottle 10 ml Travel Spray 1.7 mL Sampler [IMG: Vanilla Woods] [H2] Vanilla Woods Warm & Cozy 50 ml Bottle 10 ml Travel Spray 1.7 mL Sampler [IMG: Blackberry Lily] [H2] Blackberry Lily Exclusive & Limited Edition [IMG: Best of Vanilla Gift Set] [H2] Best of Vanilla Gift Set Save 37% [IMG: Gourmand Vanilla Layering Set] [IMG: Gourmand Vanilla Layering Set] [H2] Gourmand Vanilla Layering Set NEW! [IMG: Mini Vanilla Duo] [IMG: Mini Vanilla Duo] [H2] Mini Vanilla Duo [IMG: Clementine Dream] [H2] Clementine Dream Joyful & Fresh 50 ml Bottle 10 ml Travel Spray 1.7 mL Sampler [IMG: Candied Lychee] [H2] Candied Lychee Flirty & Playful 50 ml Bottle 10 ml Travel Spray 1.7 mL Sampler [IMG: Lotus Pear] [H2] Lotus Pear Juicy & Floral 50 ml Bottle 10 ml Travel Spray 1.7 mL Sampler [IMG: Amber Vanilla] [H2] Amber Vanilla Comforting & Soft 50 ml Bottle 10 ml Travel Spray 1.7 mL Sampler [IMG: Coconut Sun] [H2] Coconut Sun Sunny & Carefree 50 ml Bottle 10 ml Travel Spray 1.7 mL Sampler [IMG: Cherry Ambition] [H2] Cherry Ambition Seductive & Bold 50 ml Bottle 10 ml Travel Spray 1.7 mL Sampler [IMG: Santal Vanille] [H2] Santal Vanille Earthy & Refined 50 ml Bottle 10 ml Travel Spray 1.7 mL Sampler [IMG: Perfume Layering Discovery Set] [H2] Perfume Layering Discovery Set On Sale! [IMG: Group_Shot.jpg] [H4] Fragrance Quiz Discover your signature scent and receive a free rollerball with a purchase of $70 or more! TAKE QUIZ [H4] Clin d'oeil [H4] Vogue [H4] Elle [H4] Awards & Recognition [H5] Good for Sensitive Skin Hypoallergenic, 100% Clean [H5] Good for the World. Good for the Soul. Vegan, Cruelty Free, Gluten Free [H5] Female Founded & Family Run Dedicated to our peace mission
3079 chars
SUB-PAGE · THIN (https://the7virtues.com/search/) Search – The 7 Virtues Beauty Inc.
[H1] Search
11 chars
SUB-PAGE (https://the7virtues.com/products/perfume-layering-discovery-set/) Perfume Layering Discovery Set – The 7 Virtues Beauty Inc.
Skip to product information [IMG: Perfume Layering Discovery Set] Play video [IMG: Perfume Layering Discovery Set] [IMG: Perfume Layering Discovery Set] [IMG: Perfume Layering Discovery Set] [IMG: Perfume Layering Discovery Set] [IMG: Perfume Layering Discovery Set] [IMG: Perfume Layering Discovery Set] [IMG: Perfume Layering Discovery Set] [IMG: Perfume Layering Discovery Set] [IMG: Perfume Layering Discovery Set] [IMG: Perfume Layering Discovery Set] [IMG: Perfume Layering Discovery Set] [IMG: Perfume Layering Discovery Set] [IMG: Perfume Layering Discovery Set] [IMG: Perfume Layering Discovery Set] [IMG: Perfume Layering Discovery Set] [IMG: Perfume Layering Discovery Set] [H1] Perfume Layering Discovery Set Regular price $22 Regular price $32 Sale price $22 Unit price / per Sale Sold out Shipping calculated at checkout. Free and easy returns within 30 days. READ MORE THE 7 VIRTUES return policy.We get it—fragrance is personal, and if this one isn't the one for you, no hard feelings! You have 30 days to return it for free. Please refer to ourreturns policyfor more details, or emailhelp@the7virtues.comif you need a hand. Free shipping on orders $79+ [H2] Description Purchase a Perfume Layering Discovery Set and receive 10% off a 50 mL Eau de Parfum of your choice! Design your own wellness perfume with this collection of eight long-lasting, clean fragrances. These vanilla-based, gourmand scents wear beautifully on their own and blend harmoniously together. Layer two or more to create a signature fragrance that’s uniquely yours.This set contains eight sample-size fragrances. Vanilla Woods is a warm gourmand perfume featuring notes of pear, rose, vanilla, and caramel. Cherry Ambition is a spicy-gourmand perfume with notes of cherry, saffron, vanilla, and marshmallow. Coconut Sun is a fresh-floral perfume that unfolds with notes of coconut water, frangipani, and vanilla. Candied Lychee is a fruity-floral perfume featuring notes of lychee, peony, and vanilla. Clementine Dream is a citrus-floral perfume with notes of clementine, magnolia, and vanilla. Amber Vanilla is a sheer gourmand perfume composed with notes of amber, pink carnation, and vanilla. Santal Vanille is a spicy, woody perfume that unfolds with notes of myrrh, vanilla, and sandalwood. Lotus Pear is a sweet-floral perfume combining notes of pear, lotus flower, and gardenia. ABOUT THE FRAGRANCE "Blend, play, create—you can't fail." –Barb Stegemann The 7 Virtues was established in 2010 by inspirational speaker, activist, and author Barb Stegemann. After her best friend, a CIMIC officer, was wounded while discussing how to bring clean drinking water and healthcare to families in a village in Afghanistan, she promised him in the hospital that she would take on his mission of peace. She went on to write a bestselling book to empower people to reverse issues of war and poverty called The 7 Virtues of a Philosopher Queen—and that’s where the brand name came from. Third-party testing confirms that The 7 Virtues fragrances sustain their vibrant scents for up to 24 hours, thanks to their 22 percent concentration of fragrance oils—double the industry standard. The 7 Virtues is Leaping Bunny certified and a proud B-Corporation. This Set Contains: 0.06 oz/ 1.7 mL Vanilla Woods Eau de Parfum 0.06 oz/ 1.7 mL Cherry Ambition Eau de Parfum 0.06 oz/ 1.7 mL Coconut Sun Eau de Parfum 0.06 oz/ 1.7 mL Candied Lychee Eau de Parfum 0.06 oz/ 1.7 mL Clementine Dream Eau de Parfum 0.06 oz/ 1.7 mL Amber Vanilla Eau de Parfum 0.06 oz/ 1.7 mL Santal Vanille Eau de Parfum 0.06 oz/ 1.7 mL Lotus Pear Eau de Parfum [H5] INGREDIENTS Vanilla Woods ALCOHOL DENAT, FRAGRANCE/PARFUM, WATER/EAU/AQUA Cherry Ambition ALCOHOL DENAT, FRAGRANCE/PARFUM, WATER/EAU/AQUA, COUMARIN, LIMONENE, BENZYL ALCOHOL, LINALOOL, CINNAMYL ALCOHOL, ALPHA-ISOMETHYL IONONE, CITRONELLOL, EUGENOL, BENZYL BENZOATE, CITRAL, GERANIOL, CINNAMAL, BENZYL CINNAMATE Coconut Sun ALCOHOL DENAT, FRAGRANCE/PARFUM, WATER/EAU/AQUA, BENZYL SALICYLATE, LIMONENE, COUMARIN, LINALOOL, BENZYL BENZOATE, CINNAMYL ALCOHOL, CITRAL, BENZYL ALCOHOL, GERANIOL, FARNESOL, CITRONELLOL, EUGENOL Candied Lychee ALCOHOL DENAT, FRAGRANCE/PARFUM, WATER/EAU/AQUA, FARNESOL, HYDROXYCITRONELLAL, LIMONENE, LINALOOL Clementine Dream ALCOHOL DENAT, FRAGRANCE/PARFUM, WATER/EAU/AQUA, LIMONENE, LINALOOL, BENZYL SALICYLATE, BENZYL ALCOHOL, COUMARIN, ALPHA-ISOMETHYL IONONE, CITRAL, GERANIOL, CITRONELLOL, ISOEUGENOL, FARNESOL, BENZYL BENZOATE Amber Vanilla ALCOHOL DENAT, FRAGRANCE/PARFUM, WATER/EAU/AQUA, FARNESOL, HYDROXYCITRONELLAL, LIMONENE, LINALOOL Santal Vanille ALCOHOL DENAT, FRAGRANCE/PARFUM, WATER/EAU/AQUA, COUMARIN, LIMONENE, LINALOOL, GERANIOL, CITRAL, FARNESOL, CITRONELLOL Lotus Pear ALCOHOL DENAT, FRAGRANCE/PARFUM, WATER/EAU/AQUA, BENZYL SALICYLATE, HYDROXYCITRONELLAL, LIMONENE, COUMARIN, LINALOOL, BENZYL ALCOHOL, FARNESOL, GERANIOL, CITRONELLOL, BENZYL BENZOATE, CITRAL The use of "Fragrance/Parfum" in our ingredients listing is due to regulatory requirements set out by the International Nomenclature of Cosmetic Ingredients (INCI). Our sustainably sourced and safe ingredients remain the same as always. The 7 Virtues is also B Corp certified. [H5] RECYCLING INFORMATION Our paperboard packaging is made from FSC-certified sustainably managed forests and is 100% recyclable. Once your travel-size fragrance is empty, simply twist off the sprayer and dispose of it along with the cap in regular garbage. Then, where glass recycling is available, you can recycle the glass vial. [H5] SHIPPING POLICY SHIPPING We proudly offer shipping to Canada and the Continental U.S. Enjoy Free Standard Shipping on orders over $79 (excluding discounts/promotions and tax). For all other orders, a shipping rate will be applied at checkout based on your delivery address. Please note that your parcel will be shipped within 5-7 business days. If the carrier is unable to deliver your package because nobody is home, kindly reach out to the carrier with the tracking number provided to you at the time of your order. If no action is taken and the carrier returns your order, we will reimburse you for the products, excluding the shipping charge. We do not ship to PO Boxes or APO/FPO addresses at this time. CANCELLATIONS To prioritize the timely delivery of your package, we are currently unable to accommodate order cancellations. RETURNS Click here to review our returns policy and begin the returns process
6669 chars
SUB-PAGE (https://the7virtues.com/products/layering-discovery-set/) Layering Discovery Set – The 7 Virtues Beauty Inc.
Skip to product information [IMG: Layering Discovery Set] Play video [IMG: Layering Discovery Set] [IMG: Layering Discovery Set] [IMG: Layering Discovery Set] [IMG: Layering Discovery Set] [IMG: Layering Discovery Set] [IMG: Layering Discovery Set] [IMG: Layering Discovery Set] [IMG: Layering Discovery Set] [H1] Layering Discovery Set Regular price $28 Regular price Sale price $28 Unit price / per Sale Sold out Shipping calculated at checkout. Free and easy returns within 30 days. READ MORE THE 7 VIRTUES return policy.We get it—fragrance is personal, and if this one isn't the one for you, no hard feelings! You have 30 days to return it for free. Please refer to ourreturns policyfor more details, or emailhelp@the7virtues.comif you need a hand. Free shipping on orders $79+ [H2] Description Design your own wellness perfume with this collection of seven long-lasting, clean fragrances. These vanilla-based, gourmand scents wear beautifully on their own and blend harmoniously together. Layer two or more to create a signature fragrance that’s uniquely yours. This set contains seven sample-size fragrances. Buttercream Haze is a decadent grown up warm and sweet gourmand perfume featuring notes of Vanilla Buttercream Icing, Maple Caramel Crème, and Tonka Bean. Vanilla Woods is a warm gourmand perfume featuring notes of pear, rose, vanilla, and caramel. Cherry Ambition is a spicy-gourmand perfume with notes of cherry, saffron, vanilla, and marshmallow. Strawberry Jam is a jammy, juicy, strawberry swirled gourmand perfume with notes of nutty Pistachio, Sun-Ripened Strawberry, and Whipped Vanilla Marshmallow. Coconut Sun is a fresh-floral perfume that unfolds with notes of coconut water, frangipani, and vanilla. Candied Lychee is a fruity-floral perfume featuring notes of lychee, peony, and vanilla. Clementine Dream is a citrus-floral perfume with notes of clementine, magnolia, and vanilla. ABOUT THE FRAGRANCE "Blend, play, create—you can't fail." –Barb Stegemann B-Corp certified and purpose-driven, The 7 Virtues creates intense aromatherapy fragrances with clean, responsibly sourced ingredients. Each perfume is infused with vanilla to blend seamlessly with others, empowering you to create a signature scent that’s uniquely yours. Compliments guaranteed. Partial proceeds from our perfumes support Days for Girls and their mission to end period poverty for women and girls around the world. They provide access to sustainable period products, deliver vital menstrual health education, and advocate for policy change — so women and girls can thrive with dignity, every day of the month. Designed to “scent your intentions”, each perfume from The 7 Virtues delivers aromatherapy benefits written on the bottle. Crafted in quiet luxury bottles with 22% fragrance oil concentration for long-lasting wear. [H5] INGREDIENTS Vanilla Woods Eau de Parfum: ALCOHOL DENAT, FRAGRANCE/PARFUM, WATER/EAU/AQUA, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES, VANILLIN, HEXADECANOLACTONE, ROSE KETONES Cherry Ambition Eau de Parfum: Alcohol Denat, Fragrance/Parfum, Water/Eau/Aqua, Coumarin, Limonene, Benzyl Alcohol, Linalool, Cinnamyl Alcohol, Alpha-Isomethyl Ionone, Citronellol, Eugenol, Benzyl Benzoate, Citral, Geraniol, Cinnamal, Benzyl Cinnamate. Strawberry Jam Eau de Parfum: Alcohol Denat, Fragrance/Parfum, Water/Eau/Aqua, Vanillin, Citrus Limon Peel Oil, Limonene, Pinene, Benzyl Benzoate, Rose Ketones, Linalool, Farnesol, Citral, Terpinolene. Coconut Sun Eau de Parfum: Alcohol Denat, Fragrance/Parfum, Water/Eau/Aqua, Benzyl Salicylate, Limonene, Coumarin, Linalool, Benzyl Benzoate, Cinnamyl Alcohol, Citral, Benzyl Alcohol, Geraniol, Farnesol, Citronellol, Eugenol. Candied Lychee Eau de Parfum: Alcohol Denat, Fragrance/Parfum, Water/Eau/Aqua, Limonene, Hexyl Cinnamal, Citronellol, Alpha-Isomethyl Ionone, Benzyl Alcohol, Linalool, Hydroxycitronellal, Geraniol, Citral, Benzyl Benzoate, Farnesol. Clementine Dream Eau de Parfum: Alcohol Denat, Fragrance/Parfum, Water/Eau/Aqua, Limonene, Linalool, Benzyl Salicylate, Coumarin, Alpha-Isomethyl Ionone, Citral, Geraniol, Citronellol, Isoeugenol, Farnesol, Benzyl Benzoate. The use of "Fragrance/Parfum" in our ingredients listing is due to regulatory requirements set out by the International Nomenclature of Cosmetic Ingredients (INCI). Our sustainably sourced and safe ingredients remain the same as always. The 7 Virtues is also B Corp certified. [H5] RECYCLING INFORMATION Our paperboard packaging is made from FSC-certified sustainably managed forests and is 100% recyclable. Once your travel-size fragrance is empty, simply twist off the sprayer and dispose of it along with the cap in regular garbage. Then, where glass recycling is available, you can recycle the glass vial. [H5] SHIPPING POLICY SHIPPING We proudly offer shipping to Canada and the Continental U.S. Enjoy Free Standard Shipping on orders over $79 (excluding discounts/promotions and tax). For all other orders, a shipping rate will be applied at checkout based on your delivery address. Please note that your parcel will be shipped within 5-7 business days. If the carrier is unable to deliver your package because nobody is home, kindly reach out to the carrier with the tracking number provided to you at the time of your order. If no action is taken and the carrier returns your order, we will reimburse you for the products, excluding the shipping charge. We do not ship to PO Boxes or APO/FPO addresses at this time. CANCELLATIONS To prioritize the timely delivery of your package, we are currently unable to accommodate order cancellations. RETURNS Click here to review our returns policy and begin the returns process
5831 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
198Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 33 | 1 |
| /search/ | 15 | 1 |
| /products/perfume-layering-discovery-set/ | 77 | 1 |
| /products/layering-discovery-set/ | 73 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://the7virtues.com/#/schema/organization/1",
"url": "https://the7virtues.com",
"name": "The 7 Virtues Beauty Inc.",
"logo": {
"@id": "https://the7virtues.com/#/schema/ImageObject/34717666672925"
},
"image": [
{
"@id": "https://the7virtues.com/#/schema/ImageObject/34717666672925"
}
],
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"merchantReturnLink": "https://the7virtues.com/policies/refund-policy"
},
"sameAs": [
"https://www.instagram.com/the7virtues/",
"https://www.tiktok.com/@the7virtues",
"https://www.youtube.com/c/The7Virtues",
"https://www.facebook.com/the7virtues/"
]
},
{
"@type": "ImageObject",
"@id": "https://the7virtues.com/#/schema/ImageObject/34717666672925",
"width": 1800,
"height": 1800,
"url": "https://the7virtues.com/cdn/shop/files/7_Virtues_sq.png?v=1690305984",
"contentUrl": "https://the7virtues.com/cdn/shop/files/7_Virtues_sq.png?v=1690305984"
},
{
"@type": "WebSite",
"@id": "https://the7virtues.com/#/schema/website/1",
"url": "https://the7virtues.com",
"name": "The 7 Virtues Perfume",
"potentialAction": {
"@type": "SearchAction",
"target": "https://the7virtues.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"publisher": {
"@id": "https://the7virtues.com/#/schema/organization/1"
},
"inLanguage": [
"en",
"fr"
]
},
{
"@type": [
"WebPage",
"CollectionPage"
],
"@id": "https://the7virtues.com/",
"name": "The 7 Virtues Perfume",
"description": "The 7 Virtues is a clean, wellness perfume brand free of sulfates, parabens, phthalates, synthetic colors and UV inhibitors. We are proudly cruelty free and vegan.",
"about": {
"@id": "https://the7virtues.com/#/schema/organization/1"
},
"breadcrumb": {
"@id": "https://the7virtues.com/#/schema/breadcrumb"
},
"primaryImageOfPage": {
"@id": "https://the7virtues.com/#/schema/ImageObject/2003511214365"
},
"image": [
{
"@id": "https://the7virtues.com/#/schema/ImageObject/2003511214365"
}
],
"isPartOf": {
"@id": "https://the7virtues.com/#/schema/website/1"
},
"url": "https://the7virtues.com/"
},
{
"@type": "ImageObject",
"@id": "https://the7virtues.com/#/schema/ImageObject/2003511214365",
"width": 1200,
"height": 628,
"url": "https://the7virtues.com/cdn/shop/files/7V_FlowerIcon.jpg?v=1731094481",
"contentUrl": "https://the7virtues.com/cdn/shop/files/7V_FlowerIcon.jpg?v=1731094481"
},
{
"@type": "BreadcrumbList",
"@id": "https://the7virtues.com/#/schema/breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"name": "The 7 Virtues Perfume",
"position": 1
}
]
}
]
}
/search/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://the7virtues.com/#/schema/organization/1",
"url": "https://the7virtues.com",
"name": "The 7 Virtues Beauty Inc.",
"logo": {
"@id": "https://the7virtues.com/#/schema/ImageObject/34717666672925"
},
"image": [
{
"@id": "https://the7virtues.com/#/schema/ImageObject/34717666672925"
}
],
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"merchantReturnLink": "https://the7virtues.com/policies/refund-policy"
},
"sameAs": [
"https://www.instagram.com/the7virtues/",
"https://www.tiktok.com/@the7virtues",
"https://www.youtube.com/c/The7Virtues",
"https://www.facebook.com/the7virtues/"
]
},
{
"@type": "ImageObject",
"@id": "https://the7virtues.com/#/schema/ImageObject/34717666672925",
"width": 1800,
"height": 1800,
"url": "https://the7virtues.com/cdn/shop/files/7_Virtues_sq.png?v=1690305984",
"contentUrl": "https://the7virtues.com/cdn/shop/files/7_Virtues_sq.png?v=1690305984"
},
{
"@type": "WebSite",
"@id": "https://the7virtues.com/#/schema/website/1",
"url": "https://the7virtues.com",
"name": "The 7 Virtues Perfume",
"potentialAction": {
"@type": "SearchAction",
"target": "https://the7virtues.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"publisher": {
"@id": "https://the7virtues.com/#/schema/organization/1"
},
"inLanguage": [
"en",
"fr"
]
},
{
"@type": [
"CollectionPage",
"SearchResultsPage"
],
"@id": "https://the7virtues.com/search",
"name": "Search - The 7 Virtues Beauty Inc.",
"description": "The 7 Virtues is a clean perfume brand free of sulfates, parabens, phthalates, synthetic colors and UV inhibitors we are proudly cruelty free and vegan.",
"breadcrumb": {
"@id": "https://the7virtues.com/search/#/schema/breadcrumb"
},
"primaryImageOfPage": {
"@id": "https://the7virtues.com/#/schema/ImageObject/2003511214365"
},
"image": [
{
"@id": "https://the7virtues.com/#/schema/ImageObject/2003511214365"
}
],
"isPartOf": {
"@id": "https://the7virtues.com/#/schema/website/1"
},
"url": "https://the7virtues.com/search"
},
{
"@type": "ImageObject",
"@id": "https://the7virtues.com/#/schema/ImageObject/2003511214365",
"width": 1200,
"height": 628,
"url": "https://the7virtues.com/cdn/shop/files/7V_FlowerIcon.jpg?v=1731094481",
"contentUrl": "https://the7virtues.com/cdn/shop/files/7V_FlowerIcon.jpg?v=1731094481"
},
{
"@type": "BreadcrumbList",
"@id": "https://the7virtues.com/search/#/schema/breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"name": "The 7 Virtues Beauty Inc.",
"item": "https://the7virtues.com",
"position": 1
},
{
"@type": "ListItem",
"name": "Search",
"position": 2
}
]
}
]
}
/products/perfume-layering-discovery-set/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://the7virtues.com/#/schema/organization/1",
"url": "https://the7virtues.com",
"name": "The 7 Virtues Beauty Inc.",
"logo": {
"@id": "https://the7virtues.com/#/schema/ImageObject/34717666672925"
},
"image": [
{
"@id": "https://the7virtues.com/#/schema/ImageObject/34717666672925"
}
],
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"merchantReturnLink": "https://the7virtues.com/policies/refund-policy"
},
"sameAs": [
"https://www.instagram.com/the7virtues/",
"https://www.tiktok.com/@the7virtues",
"https://www.youtube.com/c/The7Virtues",
"https://www.facebook.com/the7virtues/"
]
},
{
"@type": "ImageObject",
"@id": "https://the7virtues.com/#/schema/ImageObject/34717666672925",
"width": 1800,
"height": 1800,
"url": "https://the7virtues.com/cdn/shop/files/7_Virtues_sq.png?v=1690305984",
"contentUrl": "https://the7virtues.com/cdn/shop/files/7_Virtues_sq.png?v=1690305984"
},
{
"@type": "WebSite",
"@id": "https://the7virtues.com/#/schema/website/1",
"url": "https://the7virtues.com",
"name": "The 7 Virtues Perfume",
"potentialAction": {
"@type": "SearchAction",
"target": "https://the7virtues.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"publisher": {
"@id": "https://the7virtues.com/#/schema/organization/1"
},
"inLanguage": [
"en",
"fr"
]
},
{
"@type": "ItemPage",
"@id": "https://the7virtues.com/products/perfume-layering-discovery-set",
"name": "Perfume Layering Discovery Set - The 7 Virtues Beauty Inc.",
"description": "Purchase a Perfume Layering Discovery Set and receive 10% off a 50 mL Eau de Parfum of your choice! Design your own wellness perfume with this collection of eight long-lasting, clean fragrances. These vanilla-based, gourmand scents wear beautifully on their own and blend harmoniously together. Layer two or more to crea",
"datePublished": "2025-03-25T10:22:29-04:00",
"breadcrumb": {
"@id": "https://the7virtues.com/products/perfume-layering-discovery-set/#/schema/breadcrumb"
},
"primaryImageOfPage": {
"@id": "https://the7virtues.com/#/schema/ImageObject/52789761671453"
},
"image": [
{
"@id": "https://the7virtues.com/#/schema/ImageObject/52789761671453"
}
],
"isPartOf": {
"@id": "https://the7virtues.com/#/schema/website/1"
},
"url": "https://the7virtues.com/products/perfume-layering-discovery-set"
},
{
"@type": "ImageObject",
"@id": "https://the7virtues.com/#/schema/ImageObject/52789761671453",
"width": 2000,
"height": 2000,
"url": "https://the7virtues.com/cdn/shop/files/2834836-hero.jpg?v=1767257039",
"contentUrl": "https://the7virtues.com/cdn/shop/files/2834836-hero.jpg?v=1767257039"
},
{
"@type": "ProductGroup",
"@id": "https://the7virtues.com/products/perfume-layering-discovery-set/#/schema/Product",
"brand": [
{
"@type": "Brand",
"name": "The 7 Virtues"
}
],
"mainEntityOfPage": {
"@id": "https://the7virtues.com/products/perfume-layering-discovery-set"
},
"name": "Perfume Layering Discovery Set",
"description": "Purchase a Perfume Layering Discovery Set and receive 10% off a 50 mL Eau de Parfum of your choice! Design your own wellness perfume with this collection of eight long-lasting, clean fragrances. These vanilla-based, gourmand scents wear beautifully on their own and blend harmoniously together. Layer two or more to crea",
"image": [
{
"@id": "https://the7virtues.com/#/schema/ImageObject/52789761671453"
}
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 4.96,
"reviewCount": 49
},
"productGroupID": "9796155539741",
"hasVariant": [
{
"@type": "Product",
"@id": "https://the7virtues.com/#/schema/Product/49821031039261",
"name": "Perfume Layering Discovery Set",
"sku": "SET25",
"gtin": "628 451 410 003",
"image": [
{
"@id": "https://the7virtues.com/#/schema/ImageObject/52789761671453"
}
],
"offers": {
"@type": "Offer",
"@id": "https://the7virtues.com/#/schema/Offer/49821031039261",
"availability": "https://schema.org/InStock",
"category": "Health & Beauty > Personal Care > Cosmetics > Perfumes & Colognes",
"priceSpecification": [
{
"@type": "UnitPriceSpecification",
"valueAddedTaxIncluded": true,
"price": 22,
"priceCurrency": "USD"
},
{
"@type": "UnitPriceSpecification",
"priceType": "https://schema.org/StrikethroughPrice",
"valueAddedTaxIncluded": true,
"price": 32,
"priceCurrency": "USD"
}
],
"seller": {
"@id": "https://the7virtues.com/#/schema/organization/1"
},
"url": "https://the7virtues.com/products/perfume-layering-discovery-set",
"checkoutPageURLTemplate": "https://the7virtues.com/cart/add?id=49821031039261&quantity=1"
}
}
],
"url": "https://the7virtues.com/products/perfume-layering-discovery-set"
},
{
"@type": "BreadcrumbList",
"@id": "https://the7virtues.com/products/perfume-layering-discovery-set/#/schema/breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"name": "The 7 Virtues Beauty Inc.",
"item": "https://the7virtues.com",
"position": 1
},
{
"@type": "ListItem",
"name": "Perfume Layering Discovery Set",
"position": 2
}
]
}
]
}
/products/layering-discovery-set/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"Organization",
"Brand"
],
"@id": "https://the7virtues.com/#/schema/organization/1",
"url": "https://the7virtues.com",
"name": "The 7 Virtues Beauty Inc.",
"logo": {
"@id": "https://the7virtues.com/#/schema/ImageObject/34717666672925"
},
"image": [
{
"@id": "https://the7virtues.com/#/schema/ImageObject/34717666672925"
}
],
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"merchantReturnLink": "https://the7virtues.com/policies/refund-policy"
},
"sameAs": [
"https://www.instagram.com/the7virtues/",
"https://www.tiktok.com/@the7virtues",
"https://www.youtube.com/c/The7Virtues",
"https://www.facebook.com/the7virtues/"
]
},
{
"@type": "ImageObject",
"@id": "https://the7virtues.com/#/schema/ImageObject/34717666672925",
"width": 1800,
"height": 1800,
"url": "https://the7virtues.com/cdn/shop/files/7_Virtues_sq.png?v=1690305984",
"contentUrl": "https://the7virtues.com/cdn/shop/files/7_Virtues_sq.png?v=1690305984"
},
{
"@type": "WebSite",
"@id": "https://the7virtues.com/#/schema/website/1",
"url": "https://the7virtues.com",
"name": "The 7 Virtues Perfume",
"potentialAction": {
"@type": "SearchAction",
"target": "https://the7virtues.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"publisher": {
"@id": "https://the7virtues.com/#/schema/organization/1"
},
"inLanguage": [
"en",
"fr"
]
},
{
"@type": "ItemPage",
"@id": "https://the7virtues.com/products/layering-discovery-set",
"name": "Layering Discovery Set - The 7 Virtues Beauty Inc.",
"description": "Design your own wellness perfume with this collection of seven long-lasting, clean fragrances. These vanilla-based, gourmand scents wear beautifully on their own and blend harmoniously together. Layer two or more to create a signature fragrance that’s uniquely yours. This set contains seven sample-size fragrances. Butt",
"datePublished": "2026-03-13T07:09:56-04:00",
"breadcrumb": {
"@id": "https://the7virtues.com/products/layering-discovery-set/#/schema/breadcrumb"
},
"primaryImageOfPage": {
"@id": "https://the7virtues.com/#/schema/ImageObject/55061639495965"
},
"image": [
{
"@id": "https://the7virtues.com/#/schema/ImageObject/55061639495965"
}
],
"isPartOf": {
"@id": "https://the7virtues.com/#/schema/website/1"
},
"url": "https://the7virtues.com/products/layering-discovery-set"
},
{
"@type": "ImageObject",
"@id": "https://the7virtues.com/#/schema/ImageObject/55061639495965",
"width": 2000,
"height": 2000,
"url": "https://the7virtues.com/cdn/shop/files/2931889-hero.jpg?v=1773158726",
"contentUrl": "https://the7virtues.com/cdn/shop/files/2931889-hero.jpg?v=1773158726"
},
{
"@type": "ProductGroup",
"@id": "https://the7virtues.com/products/layering-discovery-set/#/schema/Product",
"brand": [
{
"@id": "https://the7virtues.com/#/schema/organization/1"
}
],
"mainEntityOfPage": {
"@id": "https://the7virtues.com/products/layering-discovery-set"
},
"name": "Layering Discovery Set",
"description": "Design your own wellness perfume with this collection of seven long-lasting, clean fragrances. These vanilla-based, gourmand scents wear beautifully on their own and blend harmoniously together. Layer two or more to create a signature fragrance that’s uniquely yours. This set contains seven sample-size fragrances. Butt",
"image": [
{
"@id": "https://the7virtues.com/#/schema/ImageObject/55061639495965"
}
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 4.5,
"reviewCount": 2
},
"productGroupID": "10126921171229",
"hasVariant": [
{
"@type": "Product",
"@id": "https://the7virtues.com/#/schema/Product/51026123850013",
"name": "Layering Discovery Set",
"sku": "SET26",
"gtin": "990316800299",
"image": [
{
"@id": "https://the7virtues.com/#/schema/ImageObject/55061639495965"
}
],
"offers": {
"@type": "Offer",
"@id": "https://the7virtues.com/#/schema/Offer/51026123850013",
"availability": "https://schema.org/InStock",
"category": "Health & Beauty > Personal Care > Cosmetics > Perfumes & Colognes > Eaux de Parfum",
"priceSpecification": [
{
"@type": "UnitPriceSpecification",
"valueAddedTaxIncluded": true,
"price": 28,
"priceCurrency": "USD"
}
],
"seller": {
"@id": "https://the7virtues.com/#/schema/organization/1"
},
"url": "https://the7virtues.com/products/layering-discovery-set",
"checkoutPageURLTemplate": "https://the7virtues.com/cart/add?id=51026123850013&quantity=1"
}
}
],
"url": "https://the7virtues.com/products/layering-discovery-set"
},
{
"@type": "BreadcrumbList",
"@id": "https://the7virtues.com/products/layering-discovery-set/#/schema/breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"name": "The 7 Virtues Beauty Inc.",
"item": "https://the7virtues.com",
"position": 1
},
{
"@type": "ListItem",
"name": "Layering Discovery Set",
"position": 2
}
]
}
]
}
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Information Density
0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence
0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof
0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint
0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority
0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score
0 / 100
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Information Density
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Semantic Alignment
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Trust & Proof
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Commodity Fingerprint
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Identity & Authority
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
B
BS Level
Beauty, Cosmetics & Personal Care
45.4 Avg BS
Based on 1143 businesses audited.
BS Detector
Beauty, Cosmetics & Personal Care BS: The 7 Virtues Beauty Inc. (the7virtues.com)
https://the7virtues.com
📍 Industry: Beauty, Cosmetics & Personal Care
21
BS / 100
The 7 Virtues delivers a masterclass in clean beauty transparency, grounding its activist positioning in forensic ingredient lists and legitimate third-party certifications. Its score is only slightly elevated by industry-standard ‘As Seen In’ vanity metrics and a lack of citations for its proprietary scent-duration studies.
Info Density
Power-words vs. Substance ratio.
7
23% BS
Semantic Coherence
Homepage promise vs. Sub-page reality.
0
0% BS
Trust & Proof
Verifiable evidence vs. Trust Theatre.
6
30% BS
Commodity Fingerprint
Detection of industry clichés/templates.
6
40% BS
Identity & Authority
Expert verifiability & Schema depth.
2
13% BS
Add specific citations or named lab references for the ‘third-party testing’ scent duration claims to replace vague assertions. Incorporate Person schema for founder Barb Stegemann into the JSON-LD to bridge the authority gap. Replace generic template headings like ‘Be in the know’ with more specific, mission-driven CTAs. Implement verified external review paths to increase the proof_links_count from its current low count of 1.
The site aligns perfectly with the Beauty and Fragrance industry, focusing on olfactory notes, INCI-compliant ingredient lists, and ‘clean beauty’ standards. The content is deeply integrated with industry-specific terminology such as ‘fragrance oil concentration,’ ‘gourmand scents,’ and ‘Leaping Bunny certified.’
“The score of 21 reflects minimal BS, driven largely by high Information Density and Semantic Coherence. Small point deductions were applied in Trust and Proof due to missing study citations for performance claims, and in Commodity Fingerprint for using standard beauty industry 'Vogue/Elle' trust markers. The site is a rare example of a beauty brand where the substance of the ingredients and mission actually matches the luxury marketing signal.”
Verified Analysis Date: May 24, 2026
© 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution
This training module utilizes a snapshot of public data from The 7 Virtues Beauty Inc., captured on May 24, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to The 7 Virtues Beauty Inc.: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://the7virtues.com to view the most current version of its content and learn from the source what this company is about and what it offers.