Training Example: Tower 28 Beauty – Review the Data, Give Your Score & Compare to the Real AI Evaluation

First-ever VibePlump™ technology that vibrates volume into lips — without the burn or irritation. Safe for sensitive skin.

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First-ever VibePlump™ technology that vibrates volume into lips — without the burn or irritation. Safe for sensitive skin.

Shop Now

[H2]
Trending Now

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[IMG: [Chill Heat]]

[IMG: [Bitter Sweet]]

[IMG: [Only Choice]]

[IMG: [Static Flow]]

[IMG: [Act Natural]]

[IMG: [Static Flow]]

New

[H3]
ShineOn Plumping Lip Jelly

Plumping without Irritation

Shade:Chill Heat

Shade:Bitter Sweet

Shade:Only Choice

Shade:Static Flow

Shade:Act Natural

Chill Heat

[IMG: Swipe Serum Concealer®]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH]]

[IMG: Swipe Serum Concealer®]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP]]

[IMG: Swipe Serum Concealer®]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN]]

[IMG: Swipe Serum Concealer®]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR]]

[IMG: Swipe Serum Concealer®]

[IMG: Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI]]

[IMG: Swipe Serum Concealer®]

[IMG: [13.0 PLAYA]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV]]

[IMG: Swipe Serum Concealer®]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO]]

[IMG: Swipe Serum Concealer®]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA]]

[IMG: Swipe Serum Concealer®]

[H3]
Swipe Serum Concealer®

All-Over Hydrating Concealer

Shade:0.5 ALTA

Shade:1.0 BH

Shade:1.5 BW

Shade:2.0 BU

Shade:3.0 CC

Shade:4.0 DTLA

Shade:5.0 EP

Shade:5.5 HH

Shade:6.0 IE

Shade:7.0 KTOWN

Shade:7.5 LAD

Shade:8.0 LBC

Shade:9.0 MDR

Shade:9.5 MV

Shade:10.0 NOHO

Shade:11.0 OC

Shade:12.0 PALI

Shade:12.5 PICO

Shade:13.0 PLAYA

Shade:14.0 PV

Shade:14.5 RP

Shade:15.0 SAMO

Shade:16.0 SB

Shade:17.0 SD

Shade:18.0 SGV

Shade:19.0 WEHO

Shade:19.5 WL

Shade:20.0 WLA

0.5 ALTA

[IMG: Tower 28 Beauty SOS Rescue Spray (4 oz)]

[IMG: [Duo]]

[IMG: Tower 28 Beauty SOS Rescue Spray in Refill size. [Refill]]

[IMG: Tower 28 Beauty SOS Rescue Spray in 1oz. [1oz]]

[IMG: [Shared]]

[IMG: Product badge]

[IMG: Product badge]

[IMG: Product badge]

TikTok Viral

[H3]
SOS Rescue Spray

The Original Hypochlorous Acid Spray

Standard

Duo
Variant sold out or unavailable

Jumbo

Travel

Standard

[IMG: Tower 28 Beauty]

[IMG: SOS FaceGuard™ SPF 30 Sunscreen PA+++]

[IMG: A person smiles while holding up a bottle of Tower 28 Beauty]

[IMG: Product badge]

[IMG: Product badge]

[IMG: Product badge]

[H3]
SOS FaceGuard™ SPF 30 Sunscreen PA+++

Mineral Sunscreen

Standard

Travel

Standard

[IMG: Tower 28]

[IMG: Everyday Base-ics Set]

Save $6

[H3]
Everyday Base-ics Set

Choose Your Shades ($56 Value)

[IMG: SOS Rescue + Relief Body Wash Treatment [Shared]]

[IMG: SOS Rescue + Relief Body Wash Treatment]

[IMG: Product badge]

[IMG: Product badge]

[IMG: Product badge]

New

[H3]
SOS Rescue + Relief Body Wash Treatment

Powered by Sodium Hypochlorite

[IMG: Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax. [05 Fairfax]]

[IMG: Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont. [10 Larchmont]]

[IMG: Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega. [13 La Cienega]]

[IMG: Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose. [15 Melrose]]

[IMG: SunnyDays™ Tinted SPF 30]

[IMG: Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland. [20 Mulholland]]

[IMG: Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park. [25 Ocean Park]]

[IMG: Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH. [30 PCH]]

[IMG: Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume. [35 Point Dume]]

[IMG: Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona. [38 Pomona]]

[IMG: Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon. [40 Runyon]]

[IMG: Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 45 Silver Lake. [45 Silver Lake]]

[IMG: Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 50 Sunset. [50 Sunset]]

[IMG: Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 55 Temescal. [55 Temescal]]

[IMG: Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 60 Third St. [60 Third St]]

[IMG: Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 65 Topanga. [65 Topanga]]

[IMG: Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 70 Venice. [70 Venice]]

[IMG: SunnyDays™ Tinted SPF 30]

[IMG: Product badge]

[H3]
SunnyDays™ Tinted SPF 30

Sun Protection + Coverage

Shade:05 Fairfax

Shade:10 Larchmont

Shade:13 La Cienega

Shade:15 Melrose

Shade:18 Montana

Shade:20 Mulholland

Shade:25 Ocean Park

Shade:30 PCH

Shade:35 Point Dume

Shade:38 Pomona

Shade:40 Runyon
—Variant sold out or unavailable

Shade:45 Silver Lake

Shade:50 Sunset
—Variant sold out or unavailable

Shade:55 Temescal
—Variant sold out or unavailable

Shade:60 Third St
—Variant sold out or unavailable

Shade:65 Topanga
—Variant sold out or unavailable

Shade:70 Venice

13 La Cienega

[IMG: Tower 28 Beauty SOS Recovery Cream in Standard Size. [Standard]]

[IMG: Tower 28 Beauty SOS Recovery Cream in Jumbo Size. [Jumbo]]

[IMG: A person with Tower 28 Beauty’s SOS Daily Barrier Recovery Cream applied across their forehead, cheeks, nose, and chin. [Standard]]

[IMG: Product badge]

[IMG: Product badge]

[IMG: Product badge]

[H3]
SOS Recovery Cream

Barrier Repair with Ceramides

Standard

Jumbo
Variant sold out or unavailable

Standard

[IMG: [Shared: Photo of the Tower 28 Beauty LipSoftie® Deluxe Gift Set on white]]

[IMG: [Shared: Family group photo of the Tower 28 Beauty LipSoftie® Deluxe Gift Set on white]]

Save $10

[H3]
LipSoftie® Deluxe Gift Set

Exclusive + Limited Edition

[IMG: Tower 28 Beauty SOS Rescue Spray in Refill size. [Refill]]

[IMG: Orange toner spray bottle with text on a red background [Shared]]

[IMG: Product badge]

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Save $44

[H3]
SOS Rescue Spray Refill

Refills 4 Standard Bottles ($112 Value)

[H2]
Skincare

SHOP ALL

[IMG: SOS Rescue + Relief Body Wash Treatment [Shared]]

[IMG: SOS Rescue + Relief Body Wash Treatment]

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[IMG: Product badge]

[IMG: Product badge]

New

[H3]
SOS Rescue + Relief Body Wash Treatment

Powered by Sodium Hypochlorite

[IMG: Tower 28 Beauty SOS Rescue Spray (4 oz)]

[IMG: [Duo]]

[IMG: Tower 28 Beauty SOS Rescue Spray in Refill size. [Refill]]

[IMG: Tower 28 Beauty SOS Rescue Spray in 1oz. [1oz]]

[IMG: [Shared]]

[IMG: Product badge]

[IMG: Product badge]

[IMG: Product badge]

TikTok Viral

[H3]
SOS Rescue Spray

The Original Hypochlorous Acid Spray

Standard

Duo
Variant sold out or unavailable

Jumbo

Travel

Standard

[IMG: Tower 28 Beauty SOS Recovery Cream in Standard Size. [Standard]]

[IMG: Tower 28 Beauty SOS Recovery Cream in Jumbo Size. [Jumbo]]

[IMG: A person with Tower 28 Beauty’s SOS Daily Barrier Recovery Cream applied across their forehead, cheeks, nose, and chin. [Standard]]

[IMG: Product badge]

[IMG: Product badge]

[IMG: Product badge]

[H3]
SOS Recovery Cream

Barrier Repair with Ceramides

Standard

Jumbo
Variant sold out or unavailable

Standard

[IMG: Tower 28 Beauty SOS Daily Balancing Gel Cleanser. [Shared]]

[IMG: A person applying the Tower 28 SOS Gel Cleanser to their face, creating a foam and removing makeup. The text reads “Soothes inflammation + non-stripping,” highlighting the cleanser’s calming, gentle formula. [Shared]]

[IMG: Product badge]

[IMG: Product badge]

[IMG: Product badge]

[H3]
SOS Gel Cleanser

Balancing + Removes Makeup

[IMG: Tower 28 Beauty]

[IMG: SOS FaceGuard™ SPF 30 Sunscreen PA+++]

[IMG: A person smiles while holding up a bottle of Tower 28 Beauty]

[IMG: Product badge]

[IMG: Product badge]

[IMG: Product badge]

[H3]
SOS FaceGuard™ SPF 30 Sunscreen PA+++

Mineral Sunscreen

Standard

Travel

Standard

[IMG: Tower 28 Beauty SOS 3-Step Skincare Kit: SOS Gel Cleanser, SOS Rescue Spray, and SOS Recovery Cream. [Shared]]

[IMG: Tower 28 Beauty SOS 3-Step Skincare Kit: SOS Gel Cleanser, SOS Rescue Spray, and SOS Recovery Cream. [Full-Size Set]]

[IMG: Product badge]

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Save $6

[H3]
SOS 3-Step Skincare Set

Cleanser, Toner, & Moisturizer ($72 Value)

[IMG: Orange bottle of Tower 28 SOS Rescue Serum on a white background [Shared]]

[IMG: [Shared]]

[IMG: Product badge]

[IMG: Product badge]

[IMG: Product badge]

New + Improved

[H3]
SOS Rescue Serum

Soothing Treatment Serum

[IMG: Tower 28 Beauty SOS Rescue Spray in Refill size. [Refill]]

[IMG: Orange toner spray bottle with text on a red background [Shared]]

[IMG: Product badge]

[IMG: Product badge]

[IMG: Product badge]

Save $44

[H3]
SOS Rescue Spray Refill

Refills 4 Standard Bottles ($112 Value)

[IMG: SOS Spray Duo]

[IMG: Orange toner spray bottle with text on a red background [Shared]]

[IMG: Product badge]

[IMG: Product badge]

[IMG: Product badge]

Save $4

[H3]
SOS Spray Duo

Skincare Travel Essentials ($40 Value)

[IMG: The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla. [SOS Vanilla]]

[IMG: SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]]

[IMG: Product badge]

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[H3]
SOS LipSoftie® Lip Treatment

Tinted Lip Treatment Balm

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BORN AND RAISED IN LOS ANGELES

[H2]
We're inspired by the lifeguard towers (our namesake!) along the SoCal coast that stand for safety and community. Our mission? To bring you high-performance makeup and skincare that's safe for even the *most* sensitive skin.

[H2]
Find Your Shade

Every ? is different! Our makeup products comes in a range of colors so you can swipe right on your best match.

Take Shade Quiz

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[H1] All

[IMG: [Chill Heat]]

[IMG: [Bitter Sweet]]

[IMG: [Only Choice]]

[IMG: [Static Flow]]

[IMG: [Act Natural]]

[IMG: [Static Flow]]

New

[H3]
ShineOn Plumping Lip Jelly

Plumping without Irritation

Shade:Chill Heat

Shade:Bitter Sweet

Shade:Only Choice

Shade:Static Flow

Shade:Act Natural

Chill Heat

[IMG: Orange]

[IMG: Two sizes of Tower 28 SOS Daily Rescue Facial Spray on a white background with pricing and value information. [Shared]]

[IMG: Product badge]

[IMG: Product badge]

[IMG: Product badge]

Save $10

[H3]
SOS Daily Rescue Spray Duo

Limited Edition Set ($40 Value)

[IMG: [Drift]]

[IMG: [Drift]]

[IMG: [Drift]]

[IMG: [Drift]]

[IMG: [Shared]]

[H3]
MakeWaves® Mascara

Lengthening + Volumizing

Shade:Jet

Shade:Drift

Shade:Mini

Shade:MakeWaves Mascara Set

Jet

[IMG: Swipe Serum Concealer®]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH]]

[IMG: Swipe Serum Concealer®]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP]]

[IMG: Swipe Serum Concealer®]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN]]

[IMG: Swipe Serum Concealer®]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR]]

[IMG: Swipe Serum Concealer®]

[IMG: Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI]]

[IMG: Swipe Serum Concealer®]

[IMG: [13.0 PLAYA]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV]]

[IMG: Swipe Serum Concealer®]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO]]

[IMG: Swipe Serum Concealer®]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA]]

[IMG: Swipe Serum Concealer®]

[H3]
Swipe Serum Concealer®

All-Over Hydrating Concealer

Shade:0.5 ALTA

Shade:1.0 BH

Shade:1.5 BW

Shade:2.0 BU

Shade:3.0 CC

Shade:4.0 DTLA

Shade:5.0 EP

Shade:5.5 HH

Shade:6.0 IE

Shade:7.0 KTOWN

Shade:7.5 LAD

Shade:8.0 LBC

Shade:9.0 MDR

Shade:9.5 MV

Shade:10.0 NOHO

Shade:11.0 OC

Shade:12.0 PALI

Shade:12.5 PICO

Shade:13.0 PLAYA

Shade:14.0 PV

Shade:14.5 RP

Shade:15.0 SAMO

Shade:16.0 SB

Shade:17.0 SD

Shade:18.0 SGV

Shade:19.0 WEHO

Shade:19.5 WL

Shade:20.0 WLA

0.5 ALTA

[IMG: Tower 28]

[IMG: Everyday Base-ics Set]

Save $6

[H3]
Everyday Base-ics Set

Choose Your Shades ($56 Value)

[IMG: Tower 28 Beauty SOS Rescue Spray (4 oz)]

[IMG: [Duo]]

[IMG: Tower 28 Beauty SOS Rescue Spray in Refill size. [Refill]]

[IMG: Tower 28 Beauty SOS Rescue Spray in 1oz. [1oz]]

[IMG: [Shared]]

[IMG: Product badge]

[IMG: Product badge]

[IMG: Product badge]

TikTok Viral

[H3]
SOS Rescue Spray

The Original Hypochlorous Acid Spray

Standard

Duo
Variant sold out or unavailable

Jumbo

Travel

Standard

[IMG: The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Red Bean Mochi. [Red Bean Mochi]]

[IMG: The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Sugar Plum. [Sugar Plum]]

[IMG: The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake. [Confetti Cake]]

[IMG: The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche. [Dulce de Leche]]

[IMG: [Iced Dulce de Leche]]

[IMG: The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi. [Watermelon Kiwi]]

[IMG: The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla. [Blood Orange Vanilla]]

[IMG: The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla. [Ube Vanilla]]

[IMG: The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla. [SOS Vanilla]]

[IMG: [LipSoftie® Deluxe Gift Set]]

[IMG: LipSoftie® Lip Treatment]

[IMG: LipSoftie® Lip Treatment]

Bestseller

[H3]
LipSoftie® Lip Treatment

Tinted Lip Treatment Balm

Shade:Red Bean Mochi

Shade:Sugar Plum

Shade:Confetti Cake

Shade:Dulce de Leche

Shade:Iced Dulce de Leche

Shade:Watermelon Kiwi

Shade:Blood Orange Vanilla

Shade:Ube Vanilla

Shade:SOS Vanilla

Shade:LipSoftie® Deluxe Gift Set

Shade:LipSoftie® Lip Treatment x 4

Red Bean Mochi

[IMG: SOS Rescue + Relief Body Wash Treatment [Shared]]

[IMG: SOS Rescue + Relief Body Wash Treatment]

[IMG: Product badge]

[IMG: Product badge]

[IMG: Product badge]

New

[H3]
SOS Rescue + Relief Body Wash Treatment

Powered by Sodium Hypochlorite

[IMG: Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax. [05 Fairfax]]

[IMG: Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont. [10 Larchmont]]

[IMG: Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega. [13 La Cienega]]

[IMG: Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose. [15 Melrose]]

[IMG: SunnyDays™ Tinted SPF 30]

[IMG: Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland. [20 Mulholland]]

[IMG: Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park. [25 Ocean Park]]

[IMG: Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH. [30 PCH]]

[IMG: Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume. [35 Point Dume]]

[IMG: Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona. [38 Pomona]]

[IMG: Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon. [40 Runyon]]

[IMG: Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 45 Silver Lake. [45 Silver Lake]]

[IMG: Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 50 Sunset. [50 Sunset]]

[IMG: Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 55 Temescal. [55 Temescal]]

[IMG: Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 60 Third St. [60 Third St]]

[IMG: Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 65 Topanga. [65 Topanga]]

[IMG: Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 70 Venice. [70 Venice]]

[IMG: SunnyDays™ Tinted SPF 30]

[IMG: Product badge]

[H3]
SunnyDays™ Tinted SPF 30

Sun Protection + Coverage

Shade:05 Fairfax

Shade:10 Larchmont

Shade:13 La Cienega

Shade:15 Melrose

Shade:18 Montana

Shade:20 Mulholland

Shade:25 Ocean Park

Shade:30 PCH

Shade:35 Point Dume

Shade:38 Pomona

Shade:40 Runyon
—Variant sold out or unavailable

Shade:45 Silver Lake

Shade:50 Sunset
—Variant sold out or unavailable

Shade:55 Temescal
—Variant sold out or unavailable

Shade:60 Third St
—Variant sold out or unavailable

Shade:65 Topanga
—Variant sold out or unavailable

Shade:70 Venice

13 La Cienega

[IMG: [Palisades Pink]]

[IMG: Shade: Translucent Trestles [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Translucent Trestles]]

[IMG: Shade: Balboa Banana [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Balboa Banana]]

[IMG: Shade: Hermosa Honey [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Hermosa Honey]]

[IMG: GetSet® Pressed Powder]

TikTok Viral

[H3]
GetSet® Pressed Powder

Instantly Blurring + Smoothing

Shade:Palisades Pink

Shade:Translucent Trestles

Shade:Balboa Banana

Shade:Hermosa Honey

Palisades Pink

[IMG: Tower 28 skincare product set with red packaging on a white background [Shared]]

[IMG: TOWER28 skincare products with]

[IMG: Product badge]

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Save $6

[H3]
SOS Skincare Minis Kit

Mini Skincare Bestsellers ($30 Value)

[IMG: Tower 28 Beauty SOS Rescue Spray in Refill size. [Refill]]

[IMG: Orange toner spray bottle with text on a red background [Shared]]

[IMG: Product badge]

[IMG: Product badge]

[IMG: Product badge]

Save $44

[H3]
SOS Rescue Spray Refill

Refills 4 Standard Bottles ($112 Value)

[IMG: Tower 28 Beauty SOS Recovery Cream in Standard Size. [Standard]]

[IMG: Tower 28 Beauty SOS Recovery Cream in Jumbo Size. [Jumbo]]

[IMG: A person with Tower 28 Beauty’s SOS Daily Barrier Recovery Cream applied across their forehead, cheeks, nose, and chin. [Standard]]

[IMG: Product badge]

[IMG: Product badge]

[IMG: Product badge]

[H3]
SOS Recovery Cream

Barrier Repair with Ceramides

Standard

Jumbo
Variant sold out or unavailable

Standard

[IMG: Tower 28 Beauty SOS Daily Balancing Gel Cleanser. [Shared]]

[IMG: A person applying the Tower 28 SOS Gel Cleanser to their face, creating a foam and removing makeup. The text reads “Soothes inflammation + non-stripping,” highlighting the cleanser’s calming, gentle formula. [Shared]]

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[IMG: Product badge]

[IMG: Product badge]

[H3]
SOS Gel Cleanser

Balancing + Removes Makeup

[IMG: [Shared]]

[IMG: [Shared: A close up of a model]

EXTRA SAVINGS

[H3]
MakeWaves® Mascara Set

Lengthening + Volumizing Mascara

[IMG: Eyeshadow with glittery texture and]

[IMG: Eyeshadow with glittery texture and]

[IMG: Eyeshadow with glittery texture and]

[IMG: Eyeshadow with glittery texture and]

[IMG: Eyeshadow with glittery texture and]

[IMG: Eyeshadow with glittery texture and]

[IMG: Eyeshadow with glittery texture and]

[IMG: Eyeshadow with glittery texture and]

[IMG: Eyeshadow with glittery texture and]

[IMG: [GoGo Eyeshadow Set]]

[IMG: GoGo Cooling Shimmer Eyeshadow]

New

[H3]
GoGo Cooling Shimmer Eyeshadow

Cooling + Soothing Eyeshadow Stick

Shade:Roxy

Shade:Troubadour

Shade:Chateau

Shade:Avalon

Shade:Whisky

Shade:Bungalow

Shade:Studio 28

Shade:Garden
—Variant sold out or unavailable

Shade:Viper

Shade:GoGo Eyeshadow Set
—Variant sold out or unavailable

Roxy

[IMG: Set of Tower 28 GoGo Cooling Shimmer Sticks with packaging on a white background [Shared]]

[IMG: [Shared]]

Save $20

[H3]
GoGo Eyeshadow Deluxe Set

Limited Edition Set

[IMG: The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio. [Pistachio]]

[IMG: The Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO. [XOXO]]

[IMG: The Tower 28 Beauty ShineOn Lip Jelly in the shade Chill. [Chill]]

[IMG: The Tower 28 Beauty ShineOn Lip Jelly in the shade Magic. [Magic]]

[IMG: The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame. [Sesame]]

[IMG: The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire. [Fire]]

[IMG: The Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy. [Spicy]]

[IMG: The Tower 28 Beauty ShineOn Lip Jelly in the shade Wild. [Wild]]

[IMG: The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut. [Coconut]]

[IMG: The Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew. [Cashew]]

[IMG: The Tower 28 Beauty ShineOn Lip Jelly in the shade Oat. [Oat]]

[IMG: The Tower 28 Beauty ShineOn Lip Jelly in the shade Almond. [Almond]]

[IMG: ShineOn Lip Oil Jelly]

[H3]
ShineOn Lip Oil Jelly

Non-Sticky Lip Gloss

Shade:Pistachio

Shade:XOXO

Shade:Chill

Shade:Magic

Shade:Sesame

Shade:Fire

Shade:Spicy
—Variant sold out or unavailable

Shade:Wild

Shade:Coconut

Shade:Cashew

Shade:Oat

Shade:Almond

Pistachio

[IMG: Shade: Oneliner in Work of Art + ShineOn Lip Jelly in Coconut [Shown is the Rosy Pink Duo]]

[IMG: Shade: Oneliner in Work of Art + ShineOn Lip Jelly in Coconut [Shown is the Rosy Pink Duo]]

[IMG: Shade: OneLiner in Fill Me In + ShineOn Lip Jelly in Oat [Shown is the Peachy Pink Duo]]

[IMG: Shade: Oneliner in Paint My Number + ShineOn Lip Jelly in Cashew

Main product gallery showing product images and videos. Use arrow keys or swipe to navigate between media items.

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI]]

[IMG: [13.0 PLAYA]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA]]

[IMG: Swipe Serum Concealer®]

[IMG: Swipe Serum Concealer®]

[IMG: Swipe Serum Concealer®]

[IMG: Swipe Serum Concealer®]

[IMG: Swipe Serum Concealer®]

[IMG: Swipe Serum Concealer®]

[IMG: Swipe Serum Concealer®]

[IMG: Swipe Serum Concealer®]

[IMG: Swipe Serum Concealer®]

[IMG: Close-up of a woman]

[IMG: Before and after comparison of a woman]

[IMG: Close-up of a woman]

[IMG: Before and after comparison of a woman]

[IMG: Close-up of a woman with blonde hair and visible ear, wearing earrings on a white background. [2.0 BU]]

[IMG: [2.0 BU]]

[IMG: Close-up of a woman]

[IMG: [2.0 BU]]

[IMG: Woman with a bright smile, showcasing teeth, on a white background. [3.0 CC]]

[IMG: Before and after comparison of a woman]

[IMG: Close-up of a woman]

[IMG: Before and after comparison of a woman]

[IMG: Woman with blonde hair wearing gold hoop earrings, holding a cosmetic product. [4.0 DTLA]]

[IMG: Before and after comparison of a woman]

[IMG: Close-up of a woman with a soft smile, wearing minimal makeup. [5.0 EP]]

[IMG: Before and after comparison of a woman]

[IMG: [6.0 IE]]

[IMG: [6.0 IE]]

[IMG: [6.0 IE]]

[IMG: [6.0 IE]]

[IMG: [7.0 KTOWN]]

[IMG: [7.0 KTOWN]]

[IMG: [8.0 LBC]]

[IMG: [8.0 LBC]]

[IMG: [9.0 MDR]]

[IMG: [9.0 MDR]]

[IMG: [10.0 NOHO]]

[IMG: [10.0 NOHO]]

[IMG: [11.0 OC]]

[IMG: [11.0 OC]]

[IMG: [12.0 PALI]]

[IMG: [12.0 PALI]]

[IMG: [12.0 PALI]]

[IMG: [12.0 PALI]]

[IMG: [13.0 PLAYA]]

[IMG: [13.0 PLAYA]]

[IMG: [13.0 PLAYA]]

[IMG: [13.0 PLAYA]]

[IMG: [14.0 PV]]

[IMG: [14.0 PV]]

[IMG: [15.0 SAMO]]

[IMG: [15.0 SAMO]]

[IMG: [16.0 SB]]

[IMG: [16.0 SB]]

[IMG: [17.0 SD]]

[IMG: [17.0 SD]]

[IMG: [18.0 SGV]]

[IMG: [18.0 SGV]]

[IMG: [19.0 WEHO]]

[IMG: [19.0 WEHO]]

[IMG: [20.0 WLA]]

[IMG: [20.0 WLA]]

[IMG: [20.0 WLA]]

[IMG: [20.0 WLA]]

[IMG: [0.5 ALTA]]

[IMG: [0.5 ALTA]]

[IMG: [1.5 BW]]

[IMG: [1.5 BW]]

[IMG: [5.5 HH]]

[IMG: [5.5 HH]]

[IMG: [7.5 LAD]]

[IMG: [7.5 LAD]]

[IMG: [9.5 MV]]

[IMG: [9.5 MV]]

[IMG: [12.5 PICO]]

[IMG: [12.5 PICO]]

[IMG: [14.5 RP]]

[IMG: [14.5 RP]]

[IMG: [19.5 WL]]

[IMG: [19.5 WL]]

[IMG: [Shared]]

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[IMG: Collage of a woman]

[IMG: Collage of medium-tan skintone shades with corresponding color codes. [5.0 EP, 5.5 HH, 6.0 IE, 7.0 KTOWN, 7.5 LAD, 8.0 LBC]]

[IMG: Collage of faces with different skin tones and shades, labeled]

[IMG: Collage of faces with different skin tones labeled as]

[IMG: [16.0 SB, 17.0 SD, 18.0 SGV, 19.0 WEHO, 19.5 WL, 20.0 WLA]]

[IMG: [Shared]]

[IMG: [Shared]]

[IMG: [Shared]]

Thumbnail navigation for product gallery. Click on thumbnails to view different product images and videos.

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI]]

[IMG: [13.0 PLAYA]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO]]

[IMG: Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA]]

[IMG: Swipe Serum Concealer®]

[IMG: Swipe Serum Concealer®]

[IMG: Swipe Serum Concealer®]

[IMG: Swipe Serum Concealer®]

[IMG: Swipe Serum Concealer®]

[IMG: Swipe Serum Concealer®]

[IMG: Swipe Serum Concealer®]

[IMG: Swipe Serum Concealer®]

[IMG: Swipe Serum Concealer®]

[IMG: Close-up of a woman]

[IMG: Before and after comparison of a woman]

[IMG: Close-up of a woman]

[IMG: Before and after comparison of a woman]

[IMG: Close-up of a woman with blonde hair and visible ear, wearing earrings on a white background. [2.0 BU]]

[IMG: [2.0 BU]]

[IMG: Close-up of a woman]

[IMG: [2.0 BU]]

[IMG: Woman with a bright smile, showcasing teeth, on a white background. [3.0 CC]]

[IMG: Before and after comparison of a woman]

[IMG: Close-up of a woman]

[IMG: Before and after comparison of a woman]

[IMG: Woman with blonde hair wearing gold hoop earrings, holding a cosmetic product. [4.0 DTLA]]

[IMG: Before and after comparison of a woman]

[IMG: Close-up of a woman with a soft smile, wearing minimal makeup. [5.0 EP]]

[IMG: Before and after comparison of a woman]

[IMG: [6.0 IE]]

[IMG: [6.0 IE]]

[IMG: [6.0 IE]]

[IMG: [6.0 IE]]

[IMG: [7.0 KTOWN]]

[IMG: [7.0 KTOWN]]

[IMG: [8.0 LBC]]

[IMG: [8.0 LBC]]

[IMG: [9.0 MDR]]

[IMG: [9.0 MDR]]

[IMG: [10.0 NOHO]]

[IMG: [10.0 NOHO]]

[IMG: [11.0 OC]]

[IMG: [11.0 OC]]

[IMG: [12.0 PALI]]

[IMG: [12.0 PALI]]

[IMG: [12.0 PALI]]

[IMG: [12.0 PALI]]

[IMG: [13.0 PLAYA]]

[IMG: [13.0 PLAYA]]

[IMG: [13.0 PLAYA]]

[IMG: [13.0 PLAYA]]

[IMG: [14.0 PV]]

[IMG: [14.0 PV]]

[IMG: [15.0 SAMO]]

[IMG: [15.0 SAMO]]

[IMG: [16.0 SB]]

[IMG: [16.0 SB]]

[IMG: [17.0 SD]]

[IMG: [17.0 SD]]

[IMG: [18.0 SGV]]

[IMG: [18.0 SGV]]

[IMG: [19.0 WEHO]]

[IMG: [19.0 WEHO]]

[IMG: [20.0 WLA]]

[IMG: [20.0 WLA]]

[IMG: [20.0 WLA]]

[IMG: [20.0 WLA]]

[IMG: [0.5 ALTA]]

[IMG: [0.5 ALTA]]

[IMG: [1.5 BW]]

[IMG: [1.5 BW]]

[IMG: [5.5 HH]]

[IMG: [5.5 HH]]

[IMG: [7.5 LAD]]

[IMG: [7.5 LAD]]

[IMG: [9.5 MV]]

[IMG: [9.5 MV]]

[IMG: [12.5 PICO]]

[IMG: [12.5 PICO]]

[IMG: [14.5 RP]]

[IMG: [14.5 RP]]

[IMG: [19.5 WL]]

[IMG: [19.5 WL]]

[IMG: [Shared]]

[IMG: [Shared]]

[IMG: [Shared]]

[IMG: [Shared]]

[IMG: [Shared]]

[IMG: [Shared]]

[IMG: Collage of a woman]

[IMG: Collage of medium-tan skintone shades with corresponding color codes. [5.0 EP, 5.5 HH, 6.0 IE, 7.0 KTOWN, 7.5 LAD, 8.0 LBC]]

[IMG: Collage of faces with different skin tones and shades, labeled]

[IMG: Collage of faces with different skin tones labeled as]

[IMG: [16.0 SB, 17.0 SD, 18.0 SGV, 19.0 WEHO, 19.5 WL, 20.0 WLA]]

[IMG: [Shared]]

[IMG: [Shared]]

[IMG: [Shared]]

[H1]
Swipe Serum Concealer®

Original Price$24.00
Sale Price$24.00

4.8 Rated 4.8 out of 5 stars1,030 Reviews

6.5 mL

/
0.22 fl oz

6.5 mL

/
0.22 fl oz

6.5 mL

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0.22 fl oz

6.5 mL

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0.22 fl oz

6.5 mL

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0.22 fl oz

6.5 mL

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0.22 fl oz

6.5 mL

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0.22 fl oz

6.5 mL

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0.22 fl oz

6.5 mL

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0.22 fl oz

6.5 mL

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0.22 fl oz

6.5 mL

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0.22 fl oz

6.5 mL

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0.22 fl oz

6.5 mL

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0.22 fl oz

6.5 mL

/
0.22 fl oz

6.5 mL

/
0.22 fl oz

6.5 mL

/
0.22 fl oz

6.5 mL

/
0.22 fl oz

6.5 mL

/
0.22 fl oz

6.5 mL

/
0.22 fl oz

6.5 mL

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0.22 fl oz

6.5 mL

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0.22 fl oz

6.5 mL

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0.22 fl oz

6.5 mL

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0.22 fl oz

6.5 mL

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0.22 fl oz

6.5 mL

/
0.22 fl oz

6.5 mL

Main product gallery showing product images and videos. Use arrow keys or swipe to navigate between media items.

[IMG: Tower 28 Beauty SOS Rescue Spray (4 oz)]

[IMG: National Eczema Association Seal of Acceptance]

[IMG: National Rosacea Society Accepted]

[IMG: National Psoriasis Foundation Recognized]

TikTok Viral

[IMG: [Duo]]

[IMG: National Eczema Association Seal of Acceptance]

[IMG: National Rosacea Society Accepted]

[IMG: National Psoriasis Foundation Recognized]

TikTok Viral

[IMG: Tower 28 Beauty SOS Rescue Spray in 1oz. [1oz]]

[IMG: National Eczema Association Seal of Acceptance]

[IMG: National Rosacea Society Accepted]

[IMG: National Psoriasis Foundation Recognized]

TikTok Viral

[IMG: Tower 28 Beauty SOS Rescue Spray in Refill size. [Refill]]

[IMG: National Eczema Association Seal of Acceptance]

[IMG: National Rosacea Society Accepted]

[IMG: National Psoriasis Foundation Recognized]

TikTok Viral

[IMG: [Shared]]

[IMG: [Duo]]

[IMG: Before and after comparison of skin with blemishes on an orange background [Shared]]

[IMG: Before and after comparison of skin with blemishes on an orange background [Shared]]

[IMG: Before and after comparison of skin with blemishes on an orange background [Shared]]

[IMG: Before and after comparison of skin with blemishes on an orange background [Shared]]

[IMG: SOS Rescue Spray]

[IMG: [Shared]]

[IMG: [Shared]]

[IMG: Three sizes of Tower 28 bottles on an orange background [Shared]]

[IMG: SOS Rescue Spray]

[IMG: SOS Rescue Spray]

Thumbnail navigation for product gallery. Click on thumbnails to view different product images and videos.

[IMG: Tower 28 Beauty SOS Rescue Spray (4 oz)]

[IMG: [Duo]]

[IMG: Tower 28 Beauty SOS Rescue Spray in 1oz. [1oz]]

[IMG: Tower 28 Beauty SOS Rescue Spray in Refill size. [Refill]]

[IMG: [Shared]]

[IMG: [Duo]]

[IMG: Before and after comparison of skin with blemishes on an orange background [Shared]]

[IMG: Before and after comparison of skin with blemishes on an orange background [Shared]]

[IMG: Before and after comparison of skin with blemishes on an orange background [Shared]]

[IMG: Before and after comparison of skin with blemishes on an orange background [Shared]]

[IMG: SOS Rescue Spray]

[IMG: [Shared]]

[IMG: [Shared]]

[IMG: Three sizes of Tower 28 bottles on an orange background [Shared]]

[IMG: SOS Rescue Spray]

[IMG: SOS Rescue Spray]

[H1]
SOS Rescue Spray

Original Price$28.00
Sale Price$28.00

4.8 Rated 4.8 out of 5 stars1,485 Reviews

120 mL

/
4 fl oz

150 mL

/
5 fl oz

473 mL

/
16 fl oz

30 mL

/
1 fl oz

Got angry skin? Not on our watch. This dermatologist-approved toner with hypochlorous acid helps calm visible irritation, reduce redness, and keep flare-ups in check—one spritz at a time.

Size

Standard
4oz

Duo
4oz + TSA-Approved 1oz ($40 Value)

Jumbo
16oz Refill ($112 Value)

Travel
TSA-Approved 1oz

Standard

Duo
Variant sold out or unavailable

Jumbo

Travel

Got angry skin? Not on our watch. This dermatologist-approved toner with hypochlorous acid helps calm visible irritation, reduce redness, and keep flare-ups in check—one spritz at a time.

Free Shipping $30+ • Free Returns
?Soothing + Purifying
?Reduces Redness
✨Clears Skin
?‍♀️Alcohol-Free
?Fragrance-Free
?Sensitive Skin Safe

[H2]
Tell Me More

The only hypochlorous acid spray recognized by all three leading U.S. skin health organizations—Eczema, Rosacea, and Psoriasis—it’s formulated specifically for facial use to deliver maximum results with minimal irritation. Think of it as a reset button for stressed-out skin, whether you're dealing with breakouts, post-workout sweat, or an eczema flare-up. It's pH balanced (4.5), alcohol-free, fragrance-free and safe to use all over the body. This derm-approved facial spray is powered by hypochlorous acid, a natural anti-inflammatory and antibacterial that helps defend your skin against harmful bacteria, reduce redness, and soothe irritation.

[H2]
Ingredients

Super Powered by Hypochlorous Acid: Naturally produced by the body's immune system, it's anti-inflammatory + antibacterial to help defend your skin from harmful bacteria, reduce redness, and soothe irritation.
Ingredient List: Water, Sodium Chloride, Hypochlorous Acid.
Dermatologist Approved, Clinically Tested, Hypoallergenic, Allergy-tested, Non-irritating, Clinically Tested for Irritation, Ophthalmologist-tested, Dermatologist-tested.
Fragrance Free, Essential Oil Free, Gluten Free, Silicone Free, Alcohol-Free, Vegan, Cruelty-Free.The list of ingredients may change from time to time. Please refer to the product packaging for the most up-to-date information.

[H2]
How to Use

Use for blemishes, sunburns, rashes, eczema, post-workout, and post-procedure. For best results, spray on dry, freshly-cleansed skin AM + PM.
Can also be used throughout the day over makeup and as-needed to refresh and purify (ie. post-workout).
Pro Tip: Pair with SOS Cleanser + SOS Cream for a 1-2-3 step routine!

View full details

[IMG: Tower 28 Beauty SOS Rescue Spray (4 oz)]

[IMG: [Duo]]

[IMG: Tower 28 Beauty SOS Rescue Spray in Refill size. [Refill]]

[IMG: Tower 28 Beauty SOS Rescue Spray in 1oz. [1oz]]

SOS Rescue Spray

Standard

[H2]
Real Skin. Real Results.

[IMG: Before]

Before

[IMG: After]

After

[H2] Changed my skin!

"I have been using the SOS spray for about a 7 months consistently and it is a STAPLE in my routine. The SOS spray among other SOS products helped DRASTICALLY change my skin for the better!"

[IMG: Before]

Before

[IMG: After]

After

[H2] I feel much better in my skin!

"This has helps my acne a bunch!!! I had really red and irritated skin and the bumps was hurting. After just one week of using I saw huge improvement in my skin. My acne is pretty much going away!"

[IMG: Before]

Before

[IMG: After]

After

[H2] This is the OG!

"I have tried multiple other brands of hypochlorous acid and always come back to the OG. You get what you pay for!"

[IMG: Before]

Before

[IMG: After]

After

[H2] A Beacon of Light!

"I’ve been struggling for over a year with skin barrier issues that were relentless in destroying my skin. After one day, things started to calm down… and after just a few days, I’m starting to see signs that skin is actually repairing and showing signs of health!"

[IMG: Before]

Before

[IMG: After]

After

[H2] Put some SOS Spray on it!

"I have told just about anyone within shouting distance about how amazing this is. We have three kids and we use this for anything that itches, after too much sun (MAGIC!!), infected cuticles, scrapes, breakouts, etc. I literally do not leave the house without this stuff."

[IMG: Before]

Before

[IMG: After]

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[H2] My Skin-Saver!

"After trying different skin care products, nothing has helped my skin more than the Tower 28 SOS spray, it's so amazing and I never thought something so simple can change my skin so much. I love it!!"

[IMG: Before]

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[IMG: After]

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[H2] I'd bathe in this.

"I have tried dozens of products and not a single one has worked this well for acne and even oil control throughout the day somehow? I have never in my life reviewed a product but I had to!"

[IMG: Before]

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[H2] Love it for my acne!

"As someone with extremely sensitive and acne-prone skin, I have always struggled to try to find something to calm down my acne, but the second I tried out the SOS spray it helped instantly."

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[H2] MVP.

"This is my absolute favorite skincare product like ever. It instantly cools my skin if I’m feeling flare-y or stressed, and I love to spritz it on after I workout if I can’t wash my face right away. I never want to be without this!"

[H2] Helps* with blemishes, flare-ups, eczema, redness, irritation... and everything angry skin.

*Based on 3rd-party consumer studies and consumer testimonials.

[H3]
Blemishes

[H3]
Eczema

[H3]
Flare-Ups

[H3]
Redness

[H2]
The "Windex" of angry skin —spritz anywhere and everywhere ? for quick relief.

[H2]
WTF is Hypochlorous Acid?

Like hyaluronic acid + ceramides, ✨hypochlorous acid✨ is made naturally by your skin. It's anti-inflammatory and antibacterial and helps defend your skin from harmful bacteria, reduce redness, and soothe irritation.

[H2] F.A.Q.

[H3]
What does Hypochlorous Acid do in skincare?

Never heard of it? Well, your body has —like hyaluronic acid and ceramides, *hypochlorous acid* is made naturally by your skin. It's anti-inflammatory and antibacterial properties help defend skin from harmful bacteria, reduce redness, and soothe irritation.

[H3]
What's different about Tower 28's Hypochlorous Acid?

Hypochlorous acid is normally an incredibly fickle ingredient and historically unstable, much like many forms of vitamin C. Our chemists worked on stabilizing hypochlorous acid for 8 years before we launched SOS Daily Rescue Facial Spray, not to mention testing concentration and pH until we felt it was optimized for facial skin. The results speak for themselves - read the reviews and before + afters!

[H3]
Is SOS Spray a makeup setting spray?

SOS Spray is not designed to prolong the wear of makeup. It is a skincare toner treatment designed to soothe, purify, and strengthen the skin barrier.

[H3]
What skin type is SOS Spray suitable for?

SOS Spray is excellent for skin maintenance in all skin types, but the most visible changes will be seen after consistent use in sensitive/problem skin types. SOS Spray has the National Eczema Association's Seal of Acceptance™ —making it safe for even the most reactive and sensitive skin types.

[H3]
Can I use SOS Spray with skincare actives like vitamin C?

If you're using an active like vitamin C as part of your skincare routine, we recommend using SOS Spray BEFORE any actives (allowing it to dry down fully first). The hero ingredient in SOS Spray (hypochlorous acid) is super fast acting and once it dries down it won't interact with any of your other skincare products (including actives like vitamin C!)

[H3]
How long do I have to use SOS Spray before I see results?

Real results take time and consistency and not all skin is made the same! Some see results in 3 days, others 3 months, but consistency is key. For best results, use AM/PM in combination with SOS Serum, and SOS Cream + always patch test before adding new skincare products to your routine!

[H2] Reviews

Filters Write a Review (Opens in a new window) 1,485 reviews Sort BR Brittany R. Verified Buyer
[IMG: SOS Daily Rescue Spray Duo]
Reviewing SOS Daily Rescue Spray Duo I recommend this product Skin Challenges Redness, Acne/Blemishes What Did You Like About This Product? Soothed Irritations, Reduced Redness, Didn't Irritate My Skin, Versatile Would You Recommend This Product? Yes Rated 5 out of 5 stars1 month agoI love this! I have recently started a skincare journey and have loved every product I have tried. Read MoreRead more about this review
[IMG: A person with blonde hair in a messy bun taking a selfie while sitting in a car, wearing a white t-shirt with text and having visible tattoos on their arm.]
[IMG: A person with blonde hair in a messy bun taking a selfie while sitting in a car, wearing a white t-shirt with text and having visible tattoos on their arm.]
KV Kawika V. Verified Buyer
[IMG: Travel SOS Rescue Spray]
Reviewing Travel SOS Rescue Spray I recommend this product Skin Challenges Redness, Acne/Blemishes, Dullness, Dryness, Hyperpigmentation What Did You Like About This Product? Soothed Irritations, Reduced Redness, Didn't Irritate My Skin, Repaired Barrier, Versatile Would You Recommend This Product? Yes Rated 5 out of 5 stars2 months agoI need helpSimply put, I have gone through five bottles of the SOS tower 28 spray. It is an essential for every day, especially after a Pilates or a heated workout class. I’ve managed to get my friends and even classmates addicted to using it when we finish our workouts. It helps with reducing redness and inflammation in general and sets us up for a clean skin before we get the chance to shower and do an entire routine.Read MoreRead more about this review
[IMG: Customer-uploaded video, show more details]
[IMG: Customer-uploaded video, show more details]
TA
[IMG: Profile picture for Tabitha A.]
Tabitha A. Verified Reviewer
[IMG: SOS Rescue Spray]
Reviewing SOS Rescue Spray I recommend this product Skin Challenges Redness, Chronic Sensitivity (Eczema, Roseca, etc.), Dryness What Did You Like About This Product? Soothed Irritations, Reduced Redness, Didn't Irritate My Skin Would You Recommend This Product? Yes Rated 5 out of 5 stars3 months agoRedness Relief!The SOS Daily Rescue Facial Spray is a true staple in my routine. I’ve been using it consistently for over three years, and it has made such a difference in calming the redness in my cheeks from rosacea.Whenever my skin feels flushed or irritated, a few sprays instantly soothe and take down the heat. It’s incredibly gentle — no stinging, no tightness — just relief. I love that it layers perfectly under skincare and makeup without leaving any residue.If you struggle with redness or sensitive skin, this is absolutely worth it. I will continue to repurchase!Read MoreRead more about this review
[IMG: Red spray bottle of Tower 28 SOS Daily Rescue Facial Spray on speckled countertop]
[IMG: Red spray bottle of Tower 28 SOS Daily Rescue Facial Spray on speckled countertop]
K Kjersti
[IMG: SOS Rescue Spray]
Reviewing SOS Rescue Spray I recommend this product Skin Challenges Redness, Acne/Blemishes, Texture, Dryness What Did You Like About This Product? Repaired Barrier, Cleared Skin, Reduced Redness, Didn't Irritate My Skin Would You Recommend This Product? Yes Rated 5 out of 5 stars3 months agoLife saver!!The ? truly did save my skin! I have combination skin and I am more prone to blemishe