Industry Context — Common BS Fingerprints in Beauty, Cosmetics & Personal Care
Generic Claims:
visible results, transform your skin, unlock your natural beauty, trusted by millions…
Red Flags:
before-and-after photos with different lighting or makeup, clinical claims without study citations, proprietary blend hiding ingredient concentrations, celebrity endorsement without FTC disclosure…
Semantic Drift Patterns:
homepage claims clinical-grade but ingredients page shows basic cosmetics, claims natural and clean but ingredient lists include synthetic compounds, homepage targets luxury market but pricing is drugstore-level, claims dermatologist-developed but no dermatologist is named…
Proof Expectations:
full ingredient lists (INCI format), specific clinical study references with sample sizes, named dermatologists or formulators with credentials, before-and-after with methodology disclosure…
Stila Cosmetics
(https://stilacosmetics.com) 📸 Data Snapshot: June 19, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Stila Cosmetics | Artistry-Proven, Cruelty-Free Makeup (https://stilacosmetics.com)
Title
Stila Cosmetics | Artistry-Proven, Cruelty-Free Makeup
Meta
Stila Cosmetics are artistry-proven, cruelty-free makeup products that are innovative and turn the simplest look into a unique statement. Browse our products!
H2 BEST OF THE BEST
H2 SHOP THIS LOOK
H2 Join Our FAM
H3 Stay All Day® Waterproof Liquid Eye Liner
H3 Calligraphy Lip Stain
H3 Stay All Day® Waterproof Liquid Eye Liner
H3 Calligraphy Lip Stain
H4 POPULAR SEARCH
H4 Info
H4 RECOMMENDED PRODUCTS
H4 $24.00
H4 $21.25
H4 POPULAR SEARCH
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H4 RECOMMENDED PRODUCTS
H4 $24.00
H4 $21.25
NAV_HEADER_REPEATED_BODY Heaven's Dew™ Honey Glow Balm – Stila Cosmetics (https://stilacosmetics.com/products/heavens-dew-honey-glow-balm/)
Title
Heaven's Dew™ Honey Glow Balm – Stila Cosmetics
Meta
A creamy, lip-nourishing balm for a kiss of sheer color, sweet shine, and a fuller-looking pout. Enriched with honey extract, maracuja oil, and hyaluronic acid for instantly smooth, soft lips and long-lasting hydration. Formulated with MAXI-LIP™ Complex, clinically proven to boost lip volume by up to 40%* for a plumper
H1 Heaven's Dew™ Honey Glow Balm
H2 FAQs
H3 Stay All Day® Waterproof Liquid Eye Liner
H3 Calligraphy Lip Stain
H3 Stay All Day® Waterproof Liquid Eye Liner
H3 Calligraphy Lip Stain
H4 POPULAR SEARCH
H4 Info
H4 RECOMMENDED PRODUCTS
H4 $24.00
H4 $21.25
H4 POPULAR SEARCH
H4 Info
H4 RECOMMENDED PRODUCTS
H4 $24.00
H4 $21.25
NAV_HEADER_REPEATED_BODY Stay All Day® Smudge & Set Waterproof Gel Eye Liner – Stila Cosmetics (https://stilacosmetics.com/products/stay-all-day-smudge-set-waterproof-gel-eye-liner/)
Title
Stay All Day® Smudge & Set Waterproof Gel Eye Liner – Stila Cosmetics
Meta
The Ultimate No-Budge Pencil. The perfect line meets the perfect smudge in this ultimate no-budge pencil. A gel-based formula allows for effortless play and no-skip application as you create multiple eye looks – lining, smudging and blending into a shadow for versatile effects. Perfect for adding depth and definition
H1 Stay All Day® Smudge & Set Waterproof Gel Eye Liner
H2 Introducing our NEW Stay All Day® Smudge & Set Waterproof Gel Eye Liner
H2 FAQs
H3 Stay All Day® Waterproof Liquid Eye Liner
H3 Calligraphy Lip Stain
H3 Stay All Day® Waterproof Liquid Eye Liner
H3 Calligraphy Lip Stain
H3 One pencil. Multiple looks. Zero budge.
H4 POPULAR SEARCH
H4 Info
H4 RECOMMENDED PRODUCTS
H4 $24.00
H4 $21.25
H4 POPULAR SEARCH
H4 Info
H4 RECOMMENDED PRODUCTS
H4 $24.00
H4 $21.25
NAV_HEADER_REPEATED_BODY Convertible Color™ Nourishing Liqua-Tint – Stila Cosmetics (https://stilacosmetics.com/products/convertible-color-nourishing-liqua-tint/)
Title
Convertible Color™ Nourishing Liqua-Tint – Stila Cosmetics
Meta
This skin-forward multi-tasker merges sheer, buildable color with a skin-boosting formula of hydrating hyaluronic acid and antioxidants. It’s color plus skincare. Blended with melt-right-in color pearls for skin-true hues and a soft-blur finish in a lightweight liquid form. Think of her as the fresh little sister to St
H1 Convertible Color™ Nourishing Liqua-Tint
H2 FAQs
H3 Stay All Day® Waterproof Liquid Eye Liner
H3 Calligraphy Lip Stain
H3 Stay All Day® Waterproof Liquid Eye Liner
H3 Calligraphy Lip Stain
H4 POPULAR SEARCH
H4 Info
H4 RECOMMENDED PRODUCTS
H4 $24.00
H4 $21.25
H4 POPULAR SEARCH
H4 Info
H4 RECOMMENDED PRODUCTS
H4 $24.00
H4 $21.25
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://stilacosmetics.com) Stila Cosmetics | Artistry-Proven, Cruelty-Free Makeup
[H2] BEST OF THE BEST Champagne Veil Eye Bundle (Any Eye Color) - Limited Time Exclusive [IMG: Champagne Veil Eye Bundle (Any Eye Color) - Limited Time Exclusive] [IMG: Champagne Veil Eye Bundle (Any Eye Color) - Limited Time Exclusive] Champagne Veil Eye Bundle (Any Eye Color) - Limited Time Exclusive Regular price $36.00 Regular price $45.00 Sale price $36.00 Add to cart Save Champagne Veil Eye Bundle (Any Eye Color) - Limited Time Exclusive $36.00 USD Default Title − + Remove Quick view Opulent Kitten Highlighter Duo [IMG: Opulent Kitten Highlighter Duo] Opulent Kitten Highlighter Duo Regular price $54.40 Regular price $68.00 Sale price $54.40 Add to cart Save Opulent Kitten Highlighter Duo $54.40 USD Default Title − + Remove Quick view Frosted Highlighter Duo [IMG: Frosted Highlighter Duo] [IMG: Frosted Highlighter Duo] Frosted Highlighter Duo Regular price $51.20 Regular price $64.00 Sale price $51.20 Add to cart Save Frosted Highlighter Duo $51.20 USD Default Title − + Remove Quick view Cherry Cola Deluxe Bundle [IMG: Cherry Cola Deluxe Bundle] [IMG: Cherry Cola Deluxe Bundle] Cherry Cola Deluxe Bundle Regular price $100.80 Regular price $126.00 Sale price $100.80 Add to cart Save Cherry Cola Deluxe Bundle $100.80 USD Default Title − + Remove Quick view Cherry Pout 2-Piece Bundle ($50 Value) [IMG: Cherry Pout 2-Piece Bundle ($50 Value)] [IMG: Cherry Pout 2-Piece Bundle ($50 Value)] Cherry Pout 2-Piece Bundle ($50 Value) Regular price $42.50 Regular price $50.00 Sale price $42.50 Add to cart Save Cherry Pout 2-Piece Bundle ($50 Value) $42.50 USD Default Title − + Remove Quick view Timeless Beauty Deluxe Bundle [IMG: Timeless Beauty Deluxe Bundle] [IMG: Timeless Beauty Deluxe Bundle] Timeless Beauty Deluxe Bundle Regular price $100.00 Regular price $125.00 Sale price $100.00 Add to cart Save Timeless Beauty Deluxe Bundle $100.00 USD Default Title − + Remove Quick view Heaven's Dew™ Honey Glow Balm Candy Kiss (Rosy Nude Pink) Rose Crush (Rosy Mauve) Toasty (Sheer Nude Brown) Berry Rush (Black Cherry) Cherry-Oh (Sheer Red) Pretty Peachy (Muted Coral) +2 Heaven's Dew™ Honey Glow Balm Regular price $25.00 Regular price Sale price $25.00 Choose options Heaven's Dew™ Honey Glow Balm $25.00 USD Candy Kiss (Rosy Nude Pink) − + Remove Quick view Stay All Day® Chroma-Flash Liquid Eye Liner Dragonfly (Blue Green, Vivid Green, Gold) Unicorn (Fuchsia, Bronze, Green) Firefly (Golden Copper, Lime Green, Pink Topaz) Mermaid (Sapphire, Teal, Magenta) Peacock (Emerald, Sapphire, Vivid Violet) +1 Stay All Day® Chroma-Flash Liquid Eye Liner Regular price $27.00 Regular price Sale price $27.00 Choose options Stay All Day® Chroma-Flash Liquid Eye Liner $27.00 USD Dragonfly (Blue Green, Vivid Green, Gold) − + Remove Quick view View all [H2] SHOP THIS LOOK Quick view Convertible Color™ Nourishing Liqua-Tint Regular price $26.00 Regular price Sale price $26.00 Quick view Heaven's Dew™ Honey Glow Balm Regular price $25.00 Regular price Sale price $25.00 Quick view Stay All Day® Smudge & Set Waterproof Gel Eye Liner Regular price $24.00 Regular price Sale price $24.00 Convertible Color™ Nourishing Liqua-Tint Cool Bloom (Cool Pink) Sweet Petunia (Soft Coral) Flirty Freesia (True Rose) Fresh Poppy (Red Rosy) Tawny Tulip (Mauvey Nude) Rebel Rose (Rich Berry) +2 Convertible Color™ Nourishing Liqua-Tint Regular price $26.00 Regular price Sale price $26.00 View product Convertible Color™ Nourishing Liqua-Tint $26.00 USD Cool Bloom (Cool Pink) − + Remove Heaven's Dew™ Honey Glow Balm Candy Kiss (Rosy Nude Pink) Rose Crush (Rosy Mauve) Toasty (Sheer Nude Brown) Berry Rush (Black Cherry) Cherry-Oh (Sheer Red) Pretty Peachy (Muted Coral) +2 Heaven's Dew™ Honey Glow Balm Regular price $25.00 Regular price Sale price $25.00 View product Heaven's Dew™ Honey Glow Balm $25.00 USD Candy Kiss (Rosy Nude Pink) − + Remove Stay All Day® Smudge & Set Waterproof Gel Eye Liner Saucy (Matte Burgundy Wine) Sweetie (Matte Ballet Pink / Matte Soft Pink) Marshmallow (Matte White) Violetta (Matte Indigo / Matte Violet) Gilded Green (Khaki Green with Gold Sparkle) Stingray Black (Jet Black) Espresso (Matte Medium Brown) Damsel Dark Brown (Blackish Brown) Lionfish Bronze (Deep Bronze Sheen) Cashmere (Light Gold Sheen) Vivid Sapphire (Deep Blue) Plumfull (Deep Purple) Electric Lapis (Electric Blue Shimmer) Silver Lining (Silver Metallic Shimmer) Cypress (Dark Metallic Green) +11 Stay All Day® Smudge & Set Waterproof Gel Eye Liner Regular price $24.00 Regular price Sale price $24.00 View product Stay All Day® Smudge & Set Waterproof Gel Eye Liner $24.00 USD Saucy (Matte Burgundy Wine) − + Remove [H2] Join Our FAM Subscribe and take up to 15% off your first purchase+ be the first to know about new arrivals, exclusive deals & more!
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SUB-PAGE (https://stilacosmetics.com/products/heavens-dew-honey-glow-balm/) Heaven's Dew™ Honey Glow Balm – Stila Cosmetics
Play Video Skip to product information 1 / of 68 [H1] Heaven's Dew™ Honey Glow Balm Regular price $25.00 Regular price Sale price $25.00 Write a Review Shipping calculated at checkout. Nourishing Maracuja Oil hyaluronic acid Candy Kiss (Rosy Nude Pink) Grid List all new shades New New New New New New all new shades New Candy Kiss (Rosy Nude Pink) New Rose Crush (Rosy Mauve) New Toasty (Sheer Nude Brown) New Berry Rush (Black Cherry) New Cherry-Oh (Sheer Red) New Pretty Peachy (Muted Coral) Couldn't load pickup availability Refresh Apply to Lips Apply to Eyes Apply to Eyeliner Apply to Eyebrows Apply to Cheeks Apply to Face Apply to Mascara Try On Lips: Select a color Try On Eyes: Select a color Try On Eyeliner: Select a color Try On Eyebrows: Select a color Try On Cheeks: Select a color Try On Face: Select a color Try On Mascara: Select a color Apply Makeup Clear Makeup Close YouCam DESCRIPTION INGREDIENTS How to use A creamy, lip-nourishing balm for a kiss of sheer color, sweet shine, and a fuller-looking pout. Enriched with honey extract, maracuja oil, and hyaluronic acid for instantly smooth, soft lips and long-lasting hydration. Formulated with MAXI-LIP™ Complex, clinically proven to boost lip volume by up to 40%* for a plumper pout. This is the perfect sweet-on-you lip balm. *Based on a MAXI-LIP™ Clinical Study. Clinical Test Results: 100%* said this formula glides on lips and applies smoothly.94%* said this formula delivers the perfect tint of color. 91%* said this formula doesn’t feather or bleed.94%* said this product leaves lips feeling hydrated and moisturized.94%* said this balm leaves lips visibly smoother and softer. *Based on a survey of 34 subjects. 0.09 oz./ 2.8 g ”CANDY KISS” INGREDIENTS: Diisostearyl Malate, Phenyl Trimethicone, VP/Hexadecene Copolymer, Bis-Diglyceryl Polyacyladipate-2, Hydrogenated Polyisobutene, Synthetic Wax, Ozokerite, Octyldodecyl Stearoyl Stearate, Pentaerythrityl Tetraisostearate, Ethylhexyl Palmitate, Aluminum Hydroxide, Ricinus Communis (Castor) Seed Oil, Disteardimonium Hectorite, Polyhydroxystearic Acid, Flavor (Aroma), Sodium Hyaluronate, Tribehenin, Passiflora Edulis Seed Oil, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Simmondsia Chinensis (Jojoba) Seed Oil, Hydrogenated Castor Oil, Sorbitan Isostearate, Vanillin, Honey Extract/Extrait de miel/ Mel, Lactic Acid, Linalool, Palmitoyl Tripeptide-1, Titanium Dioxide (CI 77891), Red 7 (CI 15850), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090). ”ROSE CRUSH” INGREDIENTS: Diisostearyl Malate, Phenyl Trimethicone, VP/Hexadecene Copolymer, Bis-Diglyceryl Polyacyladipate-2, Hydrogenated Polyisobutene, Synthetic Wax, Ozokerite, Octyldodecyl Stearoyl Stearate, Pentaerythrityl Tetraisostearate, Ethylhexyl Palmitate, Aluminum Hydroxide, Ricinus Communis (Castor) Seed Oil, Disteardimonium Hectorite, Polyhydroxystearic Acid, Flavor (Aroma), Sodium Hyaluronate, Tribehenin, Passiflora Edulis Seed Oil, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Simmondsia Chinensis (Jojoba) Seed Oil, Hydrogenated Castor Oil, Sorbitan Isostearate, Vanillin, Honey Extract/Extrait de miel/Mel, Lactic Acid, Linalool, Palmitoyl Tripeptide-1, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77499), Red 7 (CI 15850), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090). ”TOASTY” INGREDIENTS: Diisostearyl Malate, Phenyl Trimethicone, VP/Hexadecene Copolymer, Bis-Diglyceryl Polyacyladipate-2, Hydrogenated Polyisobutene, Synthetic Wax, Ozokerite, Octyldodecyl Stearoyl Stearate, Pentaerythrityl Tetraisostearate, Ethylhexyl Palmitate, Ricinus Communis (Castor) Seed Oil, Disteardimonium Hectorite, Polyhydroxystearic Acid, Aluminum Hydroxide, Flavor (Aroma), Sodium Hyaluronate, Tribehenin, Passiflora Edulis Seed Oil, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Simmondsia Chinensis (Jojoba) Seed Oil, Hydrogenated Castor Oil, Sorbitan Isostearate, Vanillin, Honey Extract/Extrait de miel/Mel, Lactic Acid, Linalool, Palmitoyl Tripeptide-1, Iron Oxides (CI 77491, CI 77499), Titanium Dioxide (CI 77891), Red 7 (CI 15850), Blue 1 Lake (CI 42090), Yellow 5 Lake (CI 19140). ”BERRY RUSH” INGREDIENTS: Diisostearyl Malate, Phenyl Trimethicone, VP/Hexadecene Copolymer, Bis-Diglyceryl Polyacyladipate-2, Hydrogenated Polyisobutene, Synthetic Wax, Ozokerite, Octyldodecyl Stearoyl Stearate, Pentaerythrityl Tetraisostearate, Aluminum Hydroxide, Ethylhexyl Palmitate, Ricinus Communis (Castor) Seed Oil, Alumina, Disteardimonium Hectorite, Polyhydroxystearic Acid, Flavor (Aroma), Sodium Hyaluronate, Tribehenin, Passiflora Edulis Seed Oil, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Simmondsia Chinensis (Jojoba) Seed Oil, Hydrogenated Castor Oil, Sorbitan Isostearate, Vanillin, Honey Extract/Extrait de miel/Mel, Lactic Acid, Linalool, Palmitoyl Tripeptide-1, Red 7 (CI 15850), Titanium Dioxide (CI 77891), Yellow 5 Lake (CI 19140), Red 28 Lake (CI 45410), Blue 1 Lake (CI 42090). ”CHERRY OH” INGREDIENTS: Diisostearyl Malate, Phenyl Trimethicone, VP/Hexadecene Copolymer, Bis-Diglyceryl Polyacyladipate-2, Hydrogenated Polyisobutene, Synthetic Wax, Ozokerite, Octyldodecyl Stearoyl Stearate, Pentaerythrityl Tetraisostearate, Aluminum Hydroxide, Ethylhexyl Palmitate, Ricinus Communis (Castor) Seed Oil, Disteardimonium Hectorite, Polyhydroxystearic Acid, Flavor (Aroma), Sodium Hyaluronate, Tribehenin, Passiflora Edulis Seed Oil, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Simmondsia Chinensis (Jojoba) Seed Oil, Hydrogenated Castor Oil, Sorbitan Isostearate, Vanillin, Honey Extract/Extrait de miel/Mel, Lactic Acid, Linalool, Palmitoyl Tripeptide-1, Titanium Dioxide (CI 77891), Yellow 5 Lake (CI 19140), Red 28 Lake (CI 45410), Red 7 (CI 15850). ”PRETTY PEACHY” INGREDIENTS: Diisostearyl Malate, Phenyl Trimethicone, VP/Hexadecene Copolymer, Bis-Diglyceryl Polyacyladipate-2, Hydrogenated Polyisobutene, Synthetic Wax, Ozokerite, Octyldodecyl Stearoyl Stearate, Pentaerythrityl Tetraisostearate, Ethylhexyl Palmitate, Ricinus Communis (Castor) Seed Oil, Disteardimonium Hectorite, Polyhydroxystearic Acid, Flavor (Aroma), Alumina, Sodium Hyaluronate, Tribehenin, Passiflora Edulis Seed Oil, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Simmondsia Chinensis (Jojoba) Seed Oil, Hydrogenated Castor Oil, Sorbitan Isostearate, Vanillin, Honey Extract/Extrait de miel/Mel, Lactic Acid, Linalool, Palmitoyl Tripeptide-1, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77499), Red 6 (CI 15850), Yellow 5 Lake (CI 19140). Apply evenly across your lips. Reapply as needed throughout the day. Share Share Close share Copy link Copy link Share now Share Opens in a new window. Tweet Opens in a new window. Share Opens in a new window. Share Opens in a new window. Email Opens in a new window. Heaven's Dew™ Honey Glow Balm Regular price $25.00 Regular price Sale price $25.00 [H2] FAQs Is Stila cruelty-free? Yes! Stila Cosmetics is a Leaping Bunny certified brand, which means that our entire supply chain, from ingredients to finished products are free from animal testing. The Leaping Bunny Program is the gold standard in cruelty-free certification. Are your products vegan? All of our products are cruelty-free, however Stila is not a vegan brand. Vegan products are noted where applicable. Here's a link to our Vegan Collection. Is there free shipping? Yes! We happily offer free ground shipping within the U.S. for orders $40+. What is One Step Correct? StilaOne Step Correct is a triple-swirled color-correcting primer serumthat brightens, smooths, and evens skin tone while preparing skin for makeupapplication. What if the item I am looking for is out of stock? If an item you've selected is temporarily out of stock at the time of your order, you will not be able to add it at a later time. We make every attempt to keep items in full stock, however if an item is currently depleted, often times a new shipment will be arriving soon! Be sure to check back often and sign up for email notifications to be part of the first to hear about new launches and promotions.
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SUB-PAGE (https://stilacosmetics.com/products/stay-all-day-smudge-set-waterproof-gel-eye-liner/) Stay All Day® Smudge & Set Waterproof Gel Eye Liner – Stila Cosmetics
Play Video [IMG: Stay All Day® Smudge & Set Waterproof Gel Eye Liner] Skip to product information [IMG: Stay All Day® Smudge & Set Waterproof Gel Eye Liner] [IMG: Stay All Day® Smudge & Set Waterproof Gel Eye Liner] 1 / of 120 Play video [IMG: Stay All Day® Smudge & Set Waterproof Gel Eye Liner] [IMG: Stay All Day® Smudge & Set Waterproof Gel Eye Liner] [H1] Stay All Day® Smudge & Set Waterproof Gel Eye Liner Regular price $24.00 Regular price Sale price $24.00 Write a Review Shipping calculated at checkout. 12-hour wear Color-rich fade-proof Saucy (Matte Burgundy Wine) Grid List Matte HOT! Shimmer Matte Saucy (Matte Burgundy Wine) Sweetie (Matte Ballet Pink / Matte Soft Pink) Marshmallow (Matte White) Violetta (Matte Indigo / Matte Violet) Stingray Black (Jet Black) Espresso (Matte Medium Brown) Damsel Dark Brown (Blackish Brown) Vivid Sapphire (Deep Blue) HOT! Plumfull (Deep Purple) Shimmer Gilded Green (Khaki Green with Gold Sparkle) Lionfish Bronze (Deep Bronze Sheen) Cashmere (Light Gold Sheen) Electric Lapis (Electric Blue Shimmer) Silver Lining (Silver Metallic Shimmer) Cypress (Dark Metallic Green) Try It On Couldn't load pickup availability Refresh Apply to Lips Apply to Eyes Apply to Eyeliner Apply to Eyebrows Apply to Cheeks Apply to Face Apply to Mascara Try On Lips: Select a color Try On Eyes: Select a color Try On Eyeliner: Select a color Try On Eyebrows: Select a color Try On Cheeks: Select a color Try On Face: Select a color Try On Mascara: Select a color Apply Makeup Clear Makeup Close YouCam DESCRIPTION INGREDIENTS How to use The Ultimate No-Budge Pencil. The perfect line meets the perfect smudge in this ultimate no-budge pencil. A gel-based formula allows for effortless play and no-skip application as you create multiple eye looks – lining, smudging and blending into a shadow for versatile effects. Perfect for adding depth and definition to waterline, too. Endless play from one go-to pencil sets in seconds and delivers 12-hour color-rich, fade-proof and sweat-proof wear. Waterline-safe and waterproof. Ophthalmologist-tested. IN A CONSUMER PANEL STUDY:*100% said this eyeliner allows for intense color payoff.97% said this eyeliner is great for tightlining.97% said this eyeliner helps define my eyes.97% said this eyeliner is buildable. *Based on a study of 34 subjects. 0.012 oz./ 0.35 g Stingray Black INGREDIENTS: TRIMETHYLSILOXYSILICATE, SYNTHETIC WAX, HYDROGENATED POLYISOBUTENE, HYDROGENATED POLY (C6-14 OLEFIN), HYDROGENATED POLYDECENE, POLYBUTENE, ETHYLENE/PROPYLENE COPOLYMER, COPERNICIA CERIFERA (CARNAUBA) WAX/CERA CARNAUBA/CIRE DE CARNAUBA, DISTEARDIMONIUM HECTORITE, MICA, PROPYLENE CARBONATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, IRON OXIDES (CI 77499), FERRIC FERROCYANIDE (CI 77510). Espresso INGREDIENTS: TRIMETHYLSILOXYSILICATE, SYNTHETIC WAX, HYDROGENATED POLYISOBUTENE, HYDROGENATED POLY (C6-14 OLEFIN), HYDROGENATED POLYDECENE, MICA, POLYBUTENE, ETHYLENE/PROPYLENE COPOLYMER, COPERNICIA CERIFERA (CARNAUBA) WAX/CERA CARNAUBA/CIRE DE CARNAUBA, DISTEARDIMONIUM HECTORITE, PROPYLENE CARBONATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, ISOPROPYL TITANIUM TRIISOSTEARATE, IRON OXIDES (CI 77491, CI 77492, CI 77499), TITANIUM DIOXIDE (CI 77891). Lionfish Bronze INGREDIENTS: TRIMETHYLSILOXYSILICATE, SYNTHETIC WAX, MICA, HYDROGENATED POLYISOBUTENE, HYDROGENATED POLY (C6-14 OLEFIN), HYDROGENATED POLYDECENE, POLYBUTENE, SYNTHETIC FLUORPHLOGOPITE, ETHYLENE/PROPYLENE COPOLYMER, COPERNICIA CERIFERA (CARNAUBA) WAX/CERA CARNAUBA/CIRE DE CARNAUBA, DISTEARDIMONIUM HECTORITE, PROPYLENE CARBONATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, TIN OXIDE, IRON OXIDES (CI 77491, CI 77499), TITANIUM DIOXIDE (CI 77891). Damsel Dark Brown INGREDIENTS: TRIMETHYLSILOXYSILICATE, SYNTHETIC WAX, HYDROGENATED POLYISOBUTENE, HYDROGENATED POLY (C6-14 OLEFIN), HYDROGENATED POLYDECENE, MICA, POLYBUTENE, ETHYLENE/PROPYLENE COPOLYMER, COPERNICIA CERIFERA (CARNAUBA) WAX/CERA CARNAUBA/CIRE DE CARNAUBA, DISTEARDIMONIUM HECTORITE, PROPYLENE CARBONATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, IRON OXIDES (CI 77491, CI 77499), FERRIC FERROCYANIDE (CI 77510). Cashmere INGREDIENTS: MICA, TRIMETHYLSILOXYSILICATE, SYNTHETIC WAX, HYDROGENATED POLYISOBUTENE, HYDROGENATED POLY (C6-14 OLEFIN), HYDROGENATED POLYDECENE, POLYBUTENE, SYNTHETIC FLUORPHLOGOPITE, ETHYLENE/PROPYLENE COPOLYMER, SILICA, COPERNICIA CERIFERA (CARNAUBA) WAX/CERA CARNAUBA/CIRE DE CARNAUBA, DISTEARDIMONIUM HECTORITE, PROPYLENE CARBONATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, TIN OXIDE, BRONZED POWDER (CI 77400), TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499). Vivid Sapphire INGREDIENTS: TRIMETHYLSILOXYSILICATE, SYNTHETIC WAX, HYDROGENATED POLYISOBUTENE, HYDROGENATED POLY (C6-14 OLEFIN), HYDROGENATED POLYDECENE, MICA, POLYBUTENE, ETHYLENE/PROPYLENECOPOLYMER, COPERNICIA CERIFERA (CARNAUBA) WAX/CERA CARNAUBA/CIRE DE CARNAUBA, DISTEARDIMONIUM HECTORITE, PROPYLENE CARBONATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, FERRIC FERROCYANIDE (CI 77510), CARMINE (CI 75470), IRON OXIDES (CI 77499), ULTRAMARINES (CI 77007), TITANIUM DIOXIDE (CI 77891). *CONTAINS CARMINE AS A COLOR ADDITIVE. / CONTIENT DU CARMIN COMME ADDITIF DE COULEUR. Plumfull INGREDIENTS: TRIMETHYLSILOXYSILICATE, SYNTHETIC WAX, HYDROGENATED POLYISOBUTENE, HYDROGENATED POLY (C6-14 OLEFIN), HYDROGENATED POLYDECENE, POLYBUTENE, MALTODEXTRIN, KAOLIN, ETHYLENE/PROPYLENE COPOLYMER, COPERNICIA CERIFERA (CARNAUBA) WAX/CERA CARNAUBA/CIRE DE CARNAUBA, DISTEARDIMONIUM HECTORITE, MICA, PROPYLENE CARBONATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, MANGANESE VIOLET (CI 77742), ULTRAMARINES (CI 77007), CARMINE (CI 75470), IRON OXIDES (CI 77491, CI 77499). *CONTAINS CARMINE AS A COLOR ADDITIVE. / CONTIENT DU CARMIN COMME ADDITIF DE COULEUR. Electric Lapis INGREDIENTS: TRIMETHYLSILOXYSILICATE, SYNTHETIC WAX, HYDROGENATED POLYISOBUTENE, HYDROGENATED POLY (C6-14 OLEFIN), HYDROGENATED POLYDECENE, CALCIUM SODIUM BOROSILICATE, MICA, SILICA, POLYBUTENE, ETHYLENE/PROPYLENE COPOLYMER, COPERNICIA CERIFERA (CARNAUBA) WAX/CERA CARNAUBA/CIRE DE CARNAUBA, DISTEARDIMONIUM HECTORITE, PROPYLENE CARBONATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, ULTRAMARINES (CI 77007), IRON OXIDES (CI 77499), TITANIUM DIOXIDE (CI 77891), FERRIC FERROCYANIDE (CI 77510). Silver Lining INGREDIENTS: TRIMETHYLSILOXYSILICATE, SYNTHETIC WAX, HYDROGENATED POLYISOBUTENE, HYDROGENATED POLY (C6-14 OLEFIN), HYDROGENATED POLYDECENE, MICA, SYNTHETIC FLUORPHLOGOPITE, POLYBUTENE, SILICA, ETHYLENE/PROPYLENE COPOLYMER, COPERNICIA CERIFERA (CARNAUBA) WAX/CERA CARNAUBA/CIRE DE CARNAUBA, DISTEARDIMONIUM HECTORITE, PROPYLENE CARBONATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, TIN OXIDE, ALUMINUM POWDER (CI 77000), IRON OXIDES (CI 77499), TITANIUM DIOXIDE (CI 77891). Cypress INGREDIENTS: TRIMETHYLSILOXYSILICATE, SYNTHETIC WAX, HYDROGENATED POLYISOBUTENE, HYDROGENATED POLY (C6-14 OLEFIN), HYDROGENATED POLYDECENE, MICA, POLYBUTENE, ETHYLENE/PROPYLENE COPOLYMER, COPERNICIA CERIFERA (CARNAUBA) WAX/CERA CARNAUBA/CIRE DE CARNAUBA, DISTEARDIMONIUM HECTORITE, PROPYLENE CARBONATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, IRON OXIDES (CI 77491, CI 77499), TITANIUM DIOXIDE (CI 77891), FERRIC FERROCYANIDE (CI 77510). Saucy INGREDIENTS: Trimethylsiloxysilicate, Synthetic Wax, Hydrogenated Polyisobutene, Hydrogenated Poly(C6-14 Olefin), Hydrogenated Polydecene, Mica, Polybutene, Ethylene/Propylene Copolymer, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Disteardimonium Hectorite, Maltodextrin, Propylene Carbonate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Manganese Violet (CI 77742), Yellow 5 Lake (CI 19140), Carmine (CI 75470), Ferric Ammonium Ferrocyanide (CI 77510), Iron Oxides (CI 77491, CI 77492, CI 77499). *Contains Carmine as a color additive. Sweetie INGREDIENTS: Trimethylsiloxysilicate, Synthetic Wax, Hydrogenated Polyisobutene, Hydrogenated Poly(C6-14 Olefin), Hydrogenated Polydecene, Mica, Polybutene, Ethylene/Propylene Copolymer, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Isopropyl Titanium Triisostearate, Disteardimonium Hectorite, Propylene Carbonate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491). Marshmallow INGREDIENTS: Trimethylsiloxysilicate, Synthetic Wax, Hydrogenated Polyisobutene, Hydrogenated Poly(C6-14 Olefin), Hydrogenated Polydecene, Polybutene, Mica, Ethylene/Propylene Copolymer, Isopropyl Titanium Triisostearate, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Disteardimonium Hectorite, Propylene Carbonate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Titanium Dioxide (CI 77891). Violetta INGREDIENTS: Trimethylsiloxysilicate, Synthetic Wax, Hydrogenated Polyisobutene, Hydrogenated Poly(C6-14 Olefin), Hydrogenated Polydecene, Polybutene, Silica, Ethylene/Propylene Copolymer, Kaolin, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Disteardimonium Hectorite, Mica, Propylene Carbonate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Manganese Violet (CI 77742), Ultramarines (CI 77007). Gilded Green INGREDIENTS: Trimethylsiloxysilicate, Synthetic Wax, Mica, Hydrogenated Polyisobutene, Hydrogenated Poly(C6-14 Olefin), Hydrogenated Polydecene, Calcium Sodium Borosilicate, Polybutene, Silica, Ethylene/Propylene Copolymer, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Disteardimonium Hectorite, Tin Oxide, Propylene Carbonate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499). Trace along upper and lo
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SUB-PAGE (https://stilacosmetics.com/products/convertible-color-nourishing-liqua-tint/) Convertible Color™ Nourishing Liqua-Tint – Stila Cosmetics
Play Video Skip to product information 1 / of 54 [H1] Convertible Color™ Nourishing Liqua-Tint Regular price $26.00 Regular price Sale price $26.00 Write a Review Shipping calculated at checkout. skin-forward formula hyaluronic acid antioxidants Cool Bloom (Cool Pink) Grid List all new shades New New New New New New all new shades New Cool Bloom (Cool Pink) New Sweet Petunia (Soft Coral) New Flirty Freesia (True Rose) New Fresh Poppy (Red Rosy) New Tawny Tulip (Mauvey Nude) New Rebel Rose (Rich Berry) Couldn't load pickup availability Refresh Apply to Lips Apply to Eyes Apply to Eyeliner Apply to Eyebrows Apply to Cheeks Apply to Face Apply to Mascara Try On Lips: Select a color Try On Eyes: Select a color Try On Eyeliner: Select a color Try On Eyebrows: Select a color Try On Cheeks: Select a color Try On Face: Select a color Try On Mascara: Select a color Apply Makeup Clear Makeup Close YouCam DESCRIPTION INGREDIENTS How to use This skin-forward multi-tasker merges sheer, buildable color with a skin-boosting formula of hydrating hyaluronic acid and antioxidants. It’s color plus skincare. Blended with melt-right-in color pearls for skin-true hues and a soft-blur finish in a lightweight liquid form. Think of her as the fresh little sister to Stila’s cult classic, Convertible Color Dual Lip & Cheek Cream. Clinical Test Results: 97%* said this product blends effortlessly.97%* said this formula leaves skin looking and feeling smooth.94%* said this liquid blush gives a natural, second-skin dewy finish. 91%* said this liquid blush doesn’t fade and wears all day.94%* said this formula doesn’t cake or crease.94%* said this liquid blush layers and blends without streaking. *Based on a survey of 32 subjects. 0.25 fl. oz. / 7.5 mL ”COOL BLOOM” INGREDIENTS: Hydrogenated Polyisobutene, Isododecane, Octyldecanol, Hydrogenated Styrene/Isoprene Copolymer, Synthetic Fluorphlogopite, Silica, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Disteardimonium Hectorite, Stearyl Heptanoate, Stearyl Caprylate, Benzotriazolyl Dodecyl p-Cresol, Propylene Carbonate, Aluminum Hydroxide, Alumina, Tocopheryl Acetate, Helianthus Annuus (Sunflower) Seed Oil, Glycine Soja (Soybean) Oil, Trihydroxystearin, Polyglyceryl-3 Diisostearate, Oryza Sativa (Rice) Extract, Oryza Sativa (Rice) Germ Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Sodium Hyaluronate, Tocopherol, Chlorella Emersonii Extract, Titanium Dioxide (CI 77891), Red 7 (CI 15850), Yellow 5 Lake (CI 19140), Red 28 Lake (CI 45410). ”SWEET PETUUNIA” INGREDIENTS: Hydrogenated Polyisobutene, Isododecane, Octyldecanol, Hydrogenated Poly(C6-14 Olefin), Hydrogenated Styrene/Isoprene Copolymer, Synthetic Fluorphlogopite, Silica, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Alumina, Disteardimonium Hectorite, Stearyl Heptanoate, Stearyl Caprylate, Benzotriazolyl Dodecyl p-Cresol, Propylene Carbonate, Tocopheryl Acetate, Helianthus Annuus (Sunflower) Seed Oil, Glycine Soja (Soybean) Oil, Trihydroxystearin, Polyglyceryl-3 Diisostearate, Oryza Sativa (Rice) Extract, Oryza Sativa (Rice) Germ Extract, Aluminum Hydroxide, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Sodium Hyaluronate, Chlorella Emersonii Extract, Tocopherol, Titanium Dioxide (CI 77891), Yellow 5 Lake (CI 19140), Red 6 (CI 15850), Red 7 (CI 15850), Blue 1 Lake (CI 42090). ”FLIRTY FREESIA” INGREDIENTS: Hydrogenated Polyisobutene, Isododecane, Octyldecanol, Hydrogenated Poly(C6-14 Olefin), Hydrogenated Styrene/Isoprene Copolymer, Synthetic Fluorphlogopite, Silica, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Disteardimonium Hectorite, Stearyl Heptanoate, Alumina, Stearyl Caprylate, Benzotriazolyl Dodecyl p-Cresol, Propylene Carbonate, Tocopheryl Acetate, Aluminum Hydroxide, Helianthus Annuus (Sunflower) Seed Oil, Glycine Soja (Soybean) Oil, Trihydroxystearin, Polyglyceryl-3 Diisostearate, Oryza Sativa (Rice) Extract, Oryza Sativa (Rice) Germ Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Sodium Hyaluronate, Tocopherol, Chlorella Emersonii Extract, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Red 7 (CI 15850), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090). ”FRESH POPPY” INGREDIENTS: Hydrogenated Polyisobutene, Isododecane, Octyldecanol, Hydrogenated Poly(C6-14 Olefin), Hydrogenated Styrene/Isoprene Copolymer, Synthetic Fluorphlogopite, Silica, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Disteardimonium Hectorite, Stearyl Heptanoate, Stearyl Caprylate, Alumina, Benzotriazolyl Dodecyl p-Cresol, Propylene Carbonate, Tocopheryl Acetate, Helianthus Annuus (Sunflower) Seed Oil, Glycine Soja (Soybean) Oil, Trihydroxystearin, Aluminum Hydroxide, Polyglyceryl-3 Diisostearate, Oryza Sativa (Rice) Extract, Oryza Sativa (Rice) Germ Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Sodium Hyaluronate, Tocopherol, Chlorella Emersonii Extract, Titanium Dioxide (CI 77891), Red 7 (CI 15850), Iron Oxides (CI 77491), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090). ”TAWNY TULIP” INGREDIENTS: Hydrogenated Polyisobutene, Isododecane, Octyldecanol, Hydrogenated Poly(C6-14 Olefin), Hydrogenated Styrene/Isoprene Copolymer, Synthetic Fluorphlogopite, Silica, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Disteardimonium Hectorite, Stearyl Heptanoate, Stearyl Caprylate, Benzotriazolyl Dodecyl p-Cresol, Propylene Carbonate, Aluminum Hydroxide, Tocopheryl Acetate, Alumina, Helianthus Annuus (Sunflower) Seed Oil, Glycine Soja (Soybean) Oil, Trihydroxystearin, Polyglyceryl-3 Diisostearate, Oryza Sativa (Rice) Extract, Oryza Sativa (Rice) Germ Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Sodium Hyaluronate, Tocopherol, Chlorella Emersonii Extract, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090). ”REBEL ROSE” INGREDIENTS: Hydrogenated Polyisobutene, Isododecane, Octyldecanol, Hydrogenated Poly(C6-14 Olefin), Hydrogenated Styrene/Isoprene Copolymer, Synthetic Fluorphlogopite, Silica, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Aluminum Hydroxide, Disteardimonium Hectorite, Alumina, Stearyl Heptanoate, Stearyl Caprylate, Benzotriazolyl Dodecyl p-Cresol, Propylene Carbonate, Tocopheryl Acetate, Helianthus Annuus (Sunflower) Seed Oil, Glycine Soja (Soybean) Oil, Trihydroxystearin, Polyglyceryl-3 Diisostearate, Oryza Sativa (Rice) Extract, Oryza Sativa (Rice) Germ Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Sodium Hyaluronate, Tocopherol, Chlorella Emersonii Extract, Red 7 (CI 15850), Red 28 Lake (CI 45410), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090). Using applicator dot onto cheeks and lips. Blend with fingertips or brush. Pair with Convertible Color™ Dual Lip & Cheek Cream for more ways to blush. Use Convertible Color™ Nourishing Liqua-Tint for added cheek glow and highlight, and add Convertible Color™ Cream for more color impact and opacity. Share Share Close share Copy link Copy link Share now Share Opens in a new window. Tweet Opens in a new window. Share Opens in a new window. Share Opens in a new window. Email Opens in a new window. Convertible Color™ Nourishing Liqua-Tint Regular price $26.00 Regular price Sale price $26.00 [H2] FAQs Is Stila cruelty-free? Yes! Stila Cosmetics is a Leaping Bunny certified brand, which means that our entire supply chain, from ingredients to finished products are free from animal testing. The Leaping Bunny Program is the gold standard in cruelty-free certification. Are your products vegan? All of our products are cruelty-free, however Stila is not a vegan brand. Vegan products are noted where applicable. Here's a link to our Vegan Collection. Is there free shipping? Yes! We happily offer free ground shipping within the U.S. for orders $40+. What is One Step Correct? StilaOne Step Correct is a triple-swirled color-correcting primer serumthat brightens, smooths, and evens skin tone while preparing skin for makeupapplication. What if the item I am looking for is out of stock? If an item you've selected is temporarily out of stock at the time of your order, you will not be able to add it at a later time. We make every attempt to keep items in full stock, however if an item is currently depleted, often times a new shipment will be arriving soon! Be sure to check back often and sign up for email notifications to be part of the first to hear about new launches and promotions.
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| /products/stay-all-day-smudge-set-waterproof-gel-eye-liner/ | 126 | 4 |
| /products/convertible-color-nourishing-liqua-tint/ | 110 | 4 |
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"minValue": 1,
"maxValue": 2,
"unitCode": "DAY"
},
"transitTime": {
"@type": "QuantitativeValue",
"minValue": 2,
"maxValue": 5,
"unitCode": "DAY"
}
}
},
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"applicableCountry": "US",
"returnPolicyCountry": "US",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"merchantReturnDays": 30,
"returnMethod": "https://schema.org/ReturnByMail",
"returnFees": "https://schema.org/ReturnFeesCustomerResponsibility",
"refundType": "https://schema.org/FullRefund"
}
},
{
"@type": "Offer",
"sku": "SE45050001",
"availability": "http://schema.org/InStock",
"itemCondition": "https://schema.org/NewCondition",
"price": 26,
"priceCurrency": "USD",
"priceValidUntil": "2027-06-19",
"url": "https://www.stilacosmetics.com/products/convertible-color-nourishing-liqua-tint?variant=52802690056557",
"shippingDetails": {
"@type": "OfferShippingDetails",
"shippingRate": {
"@type": "MonetaryAmount",
"value": 5.95,
"currency": "USD"
},
"shippingDestination": {
"@type": "DefinedRegion",
"addressCountry": "US"
},
"deliveryTime": {
"@type": "ShippingDeliveryTime",
"handlingTime": {
"@type": "QuantitativeValue",
"minValue": 1,
"maxValue": 2,
"unitCode": "DAY"
},
"transitTime": {
"@type": "QuantitativeValue",
"minValue": 2,
"maxValue": 5,
"unitCode": "DAY"
}
}
},
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"applicableCountry": "US",
"returnPolicyCountry": "US",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"merchantReturnDays": 30,
"returnMethod": "https://schema.org/ReturnByMail",
"returnFees": "https://schema.org/ReturnFeesCustomerResponsibility",
"refundType": "https://schema.org/FullRefund"
}
},
{
"@type": "Offer",
"sku": "SE45060001",
"availability": "http://schema.org/InStock",
"itemCondition": "https://schema.org/NewCondition",
"price": 26,
"priceCurrency": "USD",
"priceValidUntil": "2027-06-19",
"url": "https://www.stilacosmetics.com/products/convertible-color-nourishing-liqua-tint?variant=52802690089325",
"shippingDetails": {
"@type": "OfferShippingDetails",
"shippingRate": {
"@type": "MonetaryAmount",
"value": 5.95,
"currency": "USD"
},
"shippingDestination": {
"@type": "DefinedRegion",
"addressCountry": "US"
},
"deliveryTime": {
"@type": "ShippingDeliveryTime",
"handlingTime": {
"@type": "QuantitativeValue",
"minValue": 1,
"maxValue": 2,
"unitCode": "DAY"
},
"transitTime": {
"@type": "QuantitativeValue",
"minValue": 2,
"maxValue": 5,
"unitCode": "DAY"
}
}
},
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"applicableCountry": "US",
"returnPolicyCountry": "US",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"merchantReturnDays": 30,
"returnMethod": "https://schema.org/ReturnByMail",
"returnFees": "https://schema.org/ReturnFeesCustomerResponsibility",
"refundType": "https://schema.org/FullRefund"
}
}
]
}
]
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Information Density
0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence
0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof
0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint
0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority
0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score
0 / 100
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Information Density
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Semantic Alignment
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Trust & Proof
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Commodity Fingerprint
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Identity & Authority
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
B
BS Level
Beauty, Cosmetics & Personal Care
45.4 Avg BS
Based on 1453 businesses audited.
BS Detector
Beauty, Cosmetics & Personal Care BS: Stila Cosmetics (stilacosmetics.com)
https://stilacosmetics.com
📍 Industry: Beauty, Cosmetics & Personal Care
45
BS / 100
Stila occupies the ‘Professional Lite’ space, claiming artistry but proving only consumer satisfaction. The inclusion of full INCI lists and survey sample sizes is a professional touch that keeps the BS score from spiraling into the ‘High’ range. It is a technically competent site that hides its lack of specific professional authority behind small-scale statistical proof.
Info Density
Power-words vs. Substance ratio.
14
47% BS
Semantic Coherence
Homepage promise vs. Sub-page reality.
5
25% BS
Trust & Proof
Verifiable evidence vs. Trust Theatre.
8
40% BS
Commodity Fingerprint
Detection of industry clichés/templates.
12
80% BS
Identity & Authority
Expert verifiability & Schema depth.
6
40% BS
First, replace the generic H2 ‘BEST OF THE BEST’ with a specific artistry-led headline naming a professional makeup artist who uses the products. Second, provide a direct link or PDF download to the ‘MAXI-LIP Clinical Study’ to substantiate the 40% volume claim. Third, fix the technical error of the missing H1 on the homepage to include the ‘Artistry-Proven’ value proposition. Finally, add Person schema for lead formulators or artists to close the authority gap.
The site is a perfect match for the Beauty and Cosmetics industry. It provides extensive INCI ingredient lists and references clinical terminology like MAXI-LIP Complex and hyaluronic infusion, consistent with modern ‘clean beauty’ standards.
“The score of 45 is driven by high scores in Information Density (headings fluff) and Commodity Fingerprint (industry cliches). The score was mitigated by strong Identity schema and the inclusion of specific, albeit small, survey data on product pages. Semantic drift between 'artistry' claims and 'consumer' evidence remains a primary driver of the moderate BS rating.”
Verified Analysis Date: June 19, 2026
© 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution
This training module utilizes a snapshot of public data from Stila Cosmetics, captured on June 19, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Stila Cosmetics: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://stilacosmetics.com to view the most current version of its content and learn from the source what this company is about and what it offers.