Training Example: Dennis Crowley – Review the Data, Give Your Score & Compare to the Real AI Evaluation

photo by Benjamin
Kulo

Dennis Crowley is a technology
entrepreneur working at the intersection of the real world &
digital world. His work focuses on creating things that make
everyday life feel a little more fun and playful.

Dennis is Co-Founder & CEO at Hopscotch Labs, working towards building a
"Marauder's Map for AirPods." He is also the Co-Founder/Co-Chair at
Foursquare, one of the world's
leading location technology platforms. Previously, he founded
Dodgeball, one of the first location-based mobile social
services (acquired by Google in 2005) and co-created PacManhattan, one of the earliest
"big urban games" (2004).

He is also the Co-Founder/Co-Chair at Street FC ("building the biggest football club on the planet") and the Founder/Chairman of Kingston Stockade FC, a
semi-professional soccer team out of Hudson Valley, NY that
competes in the 4th division of the US Soccer Pyramid.

He has been named
one of Fortune's "40 Under 40" (2010,

2011), a member of Vanity Fair's "New Establishment" (2011,
2012),
won the "Fast Money"
bonus round on the TV game show Family Feud (2009), and
was worth $400 on Jeopardy (2020).

He was previously an Adjunct Professor at NYU's Interactive
Telecommunications Program (ITP).

Dennis holds a Master's degree from New York University's
Interactive Telecommunications Program (ITP) and a Bachelor's
degree from the Newhouse School at Syracuse University. He splits
his time between New York City and the Hudson Valley with his wife
Chelsa and their three
children, Via, Mars, and Samus.

Connect:
Substack
Bluesky
Instagram
LinkedIn
AngelList

Portfolio:

Highlight Reel:
Foursquare
Kingston Stockade FC
[Manifesto
#1,
#2,
#3 |
Upstater Magazine |
Vice Sports |
Sportspeople of the Year |
Yahoo Sports | Worth
Magazine |
NYTimes]
CAS case vs FIFA / CONCACAF / USSF:
Background | Result |

Ruling
Street FC [Instagram]

dodgeball [and dodgeball's
spinoffs | "acquihire" 1, 2
|
random anecdote ]
teendrama
[cheat
sheet]

NYTimes Wedding Announcement

Martha Stewart Weddings [print]

NYTimes:
Corner Office |
Sunday Routine |
Power Couple

Wired (Jan 2010)

Fast Company (Aug 2013)
Jeopardy
$400 [also: 2014 |
2013
| 2012]

The Best Buy Ad [YouTube]

The Gap
Ad
Covers: Wired |
Entrepreneur
| Forbes
Japan || Shoots:
Vogue Italy |
Vanity Fair
Dodgeball: Wired (June '05) |
WSJ (Aug '04,
Absolut)
Family
Feud [more]
Kraft
High-Five
Average Athlete vs. Olympic
Athlete
Lift Talk
Trail Cam
Talk
Ring
of
Fire

Teaching @ ITP
Portfoilo: Pre-ITP @ NYU |
During ITP @
NYU

PacManhattan [archive]
ConQwest
[video]

Big Brother Foosball [archive]

Modo Museum (Scout
Electromedia)
CU-SeeMe/Wired (Dec '95)

Patents:

System
and method for communicating information in a location-based
system (EP3036929B1,
2014)

System and method for contextual messaging in a location-based
network (US20140067901A1,
2013)
Location-based social
software for mobile devices (US7593740B2,
2005)

Location-Based Social Software for Mobile Devices (Provisional, 2004)

dennis crowley :: portfolio (2002)

portfolio |
resume |
contact

contents

dodgeball.com

Dodgeball.com is a city guide built around the concept of user generated content. Think citysearch.com only where reviews come for a community of users rather then an in-house editorial team. The site currently spans 10 cities with the help of thousands of users who generate in excess of 120,000 page views/month.
[read more]

dodgeball.circles

Dodgeball.circles is a WAP-based service designed to help people keep tabs on their friends as they hop from place to place on a given night. Using their mobile phones, dodgeball.com users can broadcast their whereabouts to "circles" - groups of friends whose cellphones are enabled with SMS messaging capabilities.
[read more]

dodgeball.IVR

Think Moviefone meets dodgeball.com. Dodgeball.IVR (Interactive Voice Response) is a voice application build on
TellMe's VoiceXML platform. Simply speak the name of the bar or restaurant you are looking for (across
10 US cities) and dodgeball.IVR will tell you the address, cross street, phone number, etc. The IVR is also
set up to work with dodgeball.circles - simply tell us (literally) where you are
and let the IVR app take care of alerting your friends of your whereabouts.

Try it out:
1. Dial 1-800-555-TELL.
2. Say "extensions"
3. Enter ext. "32255" (DBALL).

Vindigo

Vindigo is the leading developer of personal navigation applications for delivering location-based content and services to wireless and mobile devices. You most likely know them for their flagship product, also called Vindigo, a city guide for Palm OS devices (Palm, Handspring) that lists restaurants, bars, shops and movie showtimes in 20 US cities.

While at Vindigo, I spent time working extensively with the engineering team and the product development group. Most of my efforts went into developing functionality found in their mobile phone products. Please see my resume for further detail or download Vindigo for your Palm or Pocket PC device.
[download vindigo]

JimmyDodgeball

JimmyDodgeball is an IM (instant messenger) bot aimed at helping users retrieve information on bars and restaurants. Based on technology built by New York based ActiveBuddy, Inc., JimmyDodgeball uses AOL's Instant Messenger as a front-end to the dodgeball.com database.
[read more]

dodgeball.episodic

The dodgeball.episodic was an online soap opera of sorts designed to be read on mobile devices (via AvantGo's content delivery system). The episodic was open to any dodgeball user who was willing to keep a short journal describing their lives in the city.
[read more]

teendrama.com

My personal web site and life story. Eight years and still going strong.
[visit www.teendrama.com]

© 2002 dennis crowley

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For More Advertisers,The
Medium Is the Text Message
By CYNTHIA H.
CHO Staff Reporter of
THE WALL STREET JOURNALAugust 2, 2004; Page B1
You've just left your office and you're looking for a place
to relax and have a drink. Do you want your cellphone to suggest a nearby
watering hole?
If you'd signed up with a social-networking service to keep
up with friends and make new ones, the message might be welcome -- and you
might even be inclined to order an Absolut vodka when you're there.
At least, that's what Absolut hopes. Last month, the maker
of the Swedish spirit entered a marketing partnership with Ubiquity Labs
LLC's Dodgeball.com, a mobile social-networking company based in New York,
whereby Absolut sponsors text messages in which Dodgeball recommends
venues for socializing.
"The reality is that we have to look for a variety of ways
to reach our consumers," says Lorne Fisher, a spokesman for Absolut, a
unit of Sweden's V&S Vin & Sprit AB. Social networking "is a new
way for consumers to communicate with each other, and these consumers, who
are of legal drinking age and are socializing, are a target for us."
But while there are more than 160 million cellphone users
in the U.S., would-be advertisers face a potential stumbling block: Only a
tiny percentage of cellphone users are receptive to such "mobile
marketing."
The Yankee Group, a communications-consulting firm in
Boston, this year surveyed 5,510 U.S. cellphone users over age 18 and
found that only 20% had received a text ad via cellphone. Of that group,
9% said the ad bothered them, while another 9% said they "just deleted
it." Only 2% said they had received an ad that was "relevant for me."

[IMG: [After receiving this message, the cellphone user might order a vodka martini made with Absolut.]]
After receiving this
message, the cellphone user might order a vodka martini made with
Absolut -- or so the marketers hope.
In an effort to boost the "relevant for me" statistic --
and fight off fears that cellphones will join computers in being choked
with the unwanted missives called spam -- mobile marketers are emphasizing
an "opt-in" policy for text-message ads: Unless users specifically express
willingness to receive such messages, they won't get them. While it's
possible for a company to ignore the policy, mobile marketers are
confident that a code of conduct formulated by the Mobile Marketing
Association, along with the wireless provisions of the federal CAN-SPAM
law, will mean few people are pestered by junk messages on their
phones.
Getting cellphone users to opt in might seem a daunting
challenge, but it can be done -- and can pay off. In January, cable
television's History Channel worked with Enpocket Inc., a provider of
mobile-marketing technology and creative services in New York, to send
100,000 text messages promoting its special "Barbarians" the day it aired.
Each message recipient had told providers of mobile content, such as ring
tones and games, that they would be willing to receive marketing
information on their cellphones.
"We know that these shows cater, and are built to cater, to
a younger male audience," says Michael Mohamad, senior vice president of
marketing for the History Channel, which is owned by Walt
Disney Co., Hearst
Corp. and General
Electric Co. "We also know that younger audience tends to be
electronically adept. So the idea of hitting that audience with a medium
you know they're using is a good one."
Indeed: Three days after the program aired, an Enpocket
survey of 200 of the people who received the text message found that 88%
read the message, 40% watched the History Channel in general after
receiving the message, 18% watched "Barbarians" and 12% forwarded the
message to a friend, Mr. Lawson says. The channel teamed up with Enpocket
again to promote, via text messaging, two new shows -- "Decisive Battles"
and "Command Decisions" -- that were launched last month.
Text messages on cellphones are sent through a technical
standard called Short Message Service and are limited to 160 characters.
While marketers using text messaging for campaigns include the likes of Anheuser-Busch
Cos., the medium is still in its infancy in the U.S., where annual
spending on mobile marketing is now under $1 billion. The Mobile Marketing
Association, a Mountain View, Calif., trade group, projects spending of $5
billion by the end of next year.
As with most things cellphone-related, countries in Europe
and Asia are much further along in the use of text-message advertising.
Those who believe the U.S. will catch up note that American cellphone
users already have proved willing to use their phones in sweepstakes and
contests, from the text-message voting in the "American Idol" talent
competition on News
Corp.'s Fox to text-messaging-based trivia games run by Kellogg
Co. and McDonald's
Corp. Social-networking services such as Dodgeball hope to lead phone
users in a new direction.
Dodgeball, which is available in 15 large U.S. cities,
helps people meet up for nights on the town. A user sends Dodgeball a text
message with his or her location, and Dodgeball sends that location
information to the user's selected set of friends; it also lets the user
know if any friends -- or friends of those friends -- are within 10
blocks.
The company's deal with Absolut shows how mobile marketers
are trying to ensure that even people who opt to receive text-message ads
aren't overwhelmed by them. Dodgeball users who choose to receive
Absolut-sponsored venue recommendations based on their location will get
them just three times a week -- at 6 p.m. Tuesdays and Fridays and
midnight Saturdays.
Still, some Dodgeball users aren't keen on receiving
marketer-sponsored information. "I like Dodgeball because it's friends and
friends of friends, whose opinions I value, telling me what's hip and
cool," says Molly Garris, a 24-year-old entertainment-marketing manager in
New York, who has been a Dodgeball user since April. "I value their
opinions more than [those of] advertisers."
Mobile marketers need to note that even opting in isn't a
panacea, says David Hallerman, a senior analyst at eMarketer, a research
firm in New York. "One of the problems with opt-in in the e-mail world is
that people opt in for this and that and then forget about it -- so an
e-mail that they opted in to receive can feel like spam," he says.
Jim Nail, an analyst at Forrester Research in Cambridge,
Mass., is skeptical that mobile marketing will catch on as swiftly as its
enthusiasts believe. "From the time that people first used the Internet,
it took them three or four years to change their behavior and to start
taking advantage of Internet offers," he says.
But for marketers, Mr. Nail thinks it could be worth the
wait. People who opt to receive commercial text messages "are going to be
very highly motivated and interested in whatever the advertiser is
offering," he says. "If those people are also the key influencers in their
social circles, then the impact could be big."
Write to Cynthia H. Cho at cynthia.cho@wsj.com

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designing around place
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ubiquitous computing for mobile devices
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itp portfolio (2002-2004)
stage.itp.nyu.edu/~dc788