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In today’s AI-driven buying journey, content plays a more critical role than ever—shaping visibility, credibility, and buyer trust at every stage. In addition to the Forrester research offerings, Forrester also provides advisory and customized demand generation solutions — including Total Economic Impact™ and Thought Leadership studies and content — that help you create a competitive strategy for your market, and then educate your customers on critical trends, build trust, and showcase the ROI and impact your solution delivers using a proven, data-driven economic methodology.
Led by Forrester Consulting, commissioned Demand Generation consulting engagements are based on custom research. They are distinct from Forrester Decisions and Forrester Market Insights research while adhering to the same rigorous objectivity and integrity standards.
Buyers Trust Forrester
83% of buyers found commissioned Forrester content helpful for both research and final decision-making
79% of global decision-makers have consumed Forrester-commissioned content during their purchasing journey
75% of buyers are more likely to trust content that is backed up by objective, third-party content or data.

Explore Advisory And Demand Generation Offerings
Forrester’s consultants are knowledgeable and very much dedicated to delivering on what they promised in a timely manner.
— Majed Al-GhanemiCIO and Deputy COO, Saudi Awwal Bank

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[H2] Powerful Gatherings, Proven Outcomes
Nothing accelerates innovation like face-to-face collaboration. Forrester events are carefully curated experiences designed to connect you with thought leaders, analysts, and peers who share your ambitions.
At our events, you’ll:
Be inspired by thought-provoking keynotes.
Forge meaningful connections with industry leaders.
Gain personalized insights in analyst one-on-ones.
Head home with action plans from hands-on sessions.
Find an event near you below or join us online.

[H3] CX Summit EMEA
June 8-10, 2026, Amsterdam

June 8-102026

[H3] CX Forum East
June 16-17, 2026, New York City

June 16-172026

[H3] CX Forum West
June 29-30, 2026, San Francisco

June 29-302026

[H3] AI Forum Singapore
August 20, 2026, Singapore

August 202026

[H3] AI Forum Sydney
August 25, 2026, Sydney

August 252026

[H3] Technology & Innovation Forum Central
September 14-15, 2026, Austin

September 14-152026

[H3] B2B Forum EMEA
September 28-29, 2026, London

September 28-292026

[H3] Technology & Innovation Forum EMEA
September 30-October 1, 2026, London

September 30-October 12026

[H3] Technology & Innovation Forum East
November 4-5, 2026, New York City

November 4-52026

[H3] Security & Risk Forum
November 9-10, 2026, Washington D.C.

November 9-102026

[H3] B2B Summit North America
May 3-5, 2027, Phoenix

May 3-52027

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Complimentary Webinars

[H1] Complimentary Webinars

Hear from Forrester thought leaders during live regional events, or learn on your own time with an on-demand webinar.

B2B Marketing Leaders
B2C Marketing Leaders
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Industry
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[H2] Featured Webinars

[H3]
From Experience Scores To Revenue Impact: A Total Experience Playbook For Growth Webinar

Learn how Forrester’s total experience model elevates brand and CX strategy by revealing the drivers behind acquisition, retention, and revenue.
Watch Now
[H3]
Agentic Commerce In 2026: What’s Real, What’s Coming, And What To Do Now

AI-powered agents and answer engines increasingly influence how consumers discover, compare, and select products. Watch this webinar designed to help digital and commerce leaders understand what agentic commerce is and how to adapt to what’s ahead.
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[H3]
Beyond The Click: Winning B2B Buyers In The Age Of AI Search And AEO

Discover how AI search is reshaping the buyer’s journey. Watch now as our analysts share strategies to boost answer engine visibility, trust, and influence.
Watch Now
[H3]
Predictions 2026 Webinar: B2B Marketing, Sales, & Product

In 2026, B2B leaders and teams will face a reckoning. Watch now to learn how trust, transparency, and long-term value will differentiate winners from those who fall behind.
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[H3]
Predictions 2026 Webinar: B2C Marketing, CX, & Digital

In 2026, B2C marketing, CX, and digital leaders must move beyond surface engagement to earn trust and deliver real value. Join us to learn how trust, transparency, and long-term impact will replace performative tactics and short-term wins.
Watch Now
[H3]
Predictions 2026 Webinar: Technology & Security

In 2026, technology and security leaders will be under pressure to deliver real, defensible value. Join us for a webinar to learn how trust, value, and evidence-based decisions will define your success.
Watch Now

[H2] B2B Marketing Leaders

[H3]
Beyond The Click: Winning B2B Buyers In The Age Of AI Search And AEO

Discover how AI search is reshaping the buyer’s journey. Watch now as our analysts share strategies to boost answer engine visibility, trust, and influence.
Watch Now
[H3]
Predictions 2026 Webinar: B2B Marketing, Sales, & Product

In 2026, B2B leaders and teams will face a reckoning. Watch now to learn how trust, transparency, and long-term value will differentiate winners from those who fall behind.
Watch Now
[H3]
2026 Budget Planning: Prioritize AI, Adapt To Buyers, And Thrive In Chaos

Learn how to optimize budgets, prioritize resilient markets, adapt to evolving buyer behaviors, and leverage AI for growth. Don’t miss our data-backed budget strategies to thrive in uncertainty.
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[H3]
Retool Your B2B Marketing Budgeting For 2026 Success

Discover strategies and tools to optimize your 2026 B2B marketing budget planning with Forrester. Build adaptable, goal-driven plans that align with business objectives. BONUS! Get a first look at our 10-page B2B Marketing Leader’s Guide To Strategic Budgeting.
Watch Now
[H3]
How To Create Stand-Out B2B Content In A Zero-Click World

Learn breakthrough strategies to reshape your B2B content marketing for AI-driven search and complex buying networks.
Watch Now
[H3]
Transform Your B2B Strategy To Lead, Adapt, And Grow in Volatile Times 

How can you navigate shifting buyer behaviors, market turbulence, and tech disruption? Watch this webinar to see why outdated go-to-market strategies fail — and how to adapt by targeting stable markets, cutting costs, and leveraging real-time customer insights.
Watch Now
[H3]
Revolutionizing B2B Marketing With Adaptive Programs For Buying Groups

B2B buying groups are more complex than ever. Learn how to align priorities, drive consensus, and boost marketing’s impact with adaptive programs.
Watch Now
[H3]
Everyone Is Talking About Leaving MQLs, But Is Anyone Actually Doing It?

Watch and learn how Palo Alto Networks, Siemens and Zendesk made the move – including their experience aligning teams to drive adoption and creating a pilot that led to measurable improvements in key performance metrics.
Watch Now
[H3]
MQLs Are Holding You Back: Drive More Marketing Revenue With Buying Groups

Learn how to make the strategic shift from MQLs to buying groups and discover a new approach to drive revenue growth.
Watch Now
[H3]
Drive Long-Term Growth With A Customer-Centric Revenue Transformation

Learn how to use this transformative framework to shift from revenue-centric to customer-obsessed activity to achieve long-term sustainable growth.
Watch Now

[H2] B2C Marketing Leaders

[H3]
Agentic Commerce In 2026: What’s Real, What’s Coming, And What To Do Now

AI-powered agents and answer engines increasingly influence how consumers discover, compare, and select products. Watch this webinar designed to help digital and commerce leaders understand what agentic commerce is and how to adapt to what’s ahead.
Watch Now
[H3]
From Experience Scores To Revenue Impact: A Total Experience Playbook For Growth Webinar

Learn how Forrester’s total experience model elevates brand and CX strategy by revealing the drivers behind acquisition, retention, and revenue.
Watch Now
[H3]
Predictions 2026 Webinar: B2C Marketing, CX, & Digital

In 2026, B2C marketing, CX, and digital leaders must move beyond surface engagement to earn trust and deliver real value. Join us to learn how trust, transparency, and long-term impact will replace performative tactics and short-term wins.
Watch Now
[H3]
Predictions 2026 APAC Webinar: B2C Marketing, CX, & Digital

In 2026, B2C marketing, CX, and digital leaders must move beyond surface engagement to earn trust and deliver real value. Join us to learn how trust, transparency, and long-term impact will replace performative tactics and short-term wins.
Watch Now
[H3]
2026 Budget Planning: Level Up CX Tools, Tactics, And Teams For Impact

Tackle 2026’s volatile market with resilient CX strategies and smart investments. Maximize budgets, build tech-ready teams, and innovate customer experiences.
Watch Now
[H3]
How To Simplify CX Tech Buying Decisions With Function-First Thinking

Learn how Forrester’s Function-First Framework helps CX leaders simplify complex technology decisions, prioritize functionality, avoid wasted investments, and align tech with strategic business goals.
Watch Now
[H3]
Measure What Matters: Your Guide To CX Success

Learn from our analysts as they unveil the CX metrics framework, a tool to build effective measurement strategies that drive tangible results.
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[H3]
Comment intégrer le développement durable dans votre stratégie

On constate aujourd’hui une pression croissante de la part des consommateurs et des gouvernements sur les entreprises afin qu’elles intègrent les objectifs de développement durable, en agissant par exemple pour l’écologie, l’éradication de la pauvreté ou l’égalité hommes-femmes. Les responsables marketing et expérience client des marques grand public doivent désormais non seulement intégrer ces objectifs dans leurs stratégies mais aussi fédérer le reste de l’organisation autour d’initiatives tangibles. Découvrez comment durant ce webinar gratuit.
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[H3]
Competing For Today’s Values-Based Consumers

Discover what drives today’s values-based consumer and how brands can clearly and authentically deliver their values messaging.
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[H3]
The Cost Of Losing Creativity

Learn the ROI of agency creativity and how marketers benefit from rethinking their investment mix to differentiate and drive growth.
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[H3]
Virtual Customer Journey Mapping: Adapting To The New Reality

Learn how to map out journeys to help your customers and employees during the pandemic crisis and beyond.
Watch Now

[H2] CX Leaders

[H3]
From Experience Scores To Revenue Impact: A Total Experience Playbook For Growth Webinar

Learn how Forrester’s total experience model elevates brand and CX strategy by revealing the drivers behind acquisition, retention, and revenue.
Watch Now
[H3]
Agentic Commerce In 2026: What’s Real, What’s Coming, And What To Do Now

AI-powered agents and answer engines increasingly influence how consumers discover, compare, and select products. Watch this webinar designed to help digital and commerce leaders understand what agentic commerce is and how to adapt to what’s ahead.
Watch Now
[H3]
Predictions 2026 Webinar: B2C Marketing, CX, & Digital

In 2026, B2C marketing, CX, and digital leaders must move beyond surface engagement to earn trust and deliver real value. Join us to learn how trust, transparency, and long-term impact will replace performative tactics and short-term wins.
Watch Now
[H3]
Predictions 2026 APAC Webinar: B2C Marketing, CX, & Digital

In 2026, B2C marketing, CX, and digital leaders must move beyond surface engagement to earn trust and deliver real value. Join us to learn how trust, transparency, and long-term impact will replace performative tactics and short-term wins.
Watch Now
[H3]
2026 Budget Planning: Level Up CX Tools, Tactics, And Teams For Impact

Tackle 2026’s volatile market with resilient CX strategies and smart investments. Maximize budgets, build tech-ready teams, and innovate customer experiences.
Watch Now
[H3]
How To Simplify CX Tech Buying Decisions With Function-First Thinking

Learn how Forrester’s Function-First Framework helps CX leaders simplify complex technology decisions, prioritize functionality, avoid wasted investments, and align tech with strategic business goals.
Watch Now
[H3]
Navigate Volatility, Reaffirm Your Brand, And Fuel Growth In Disruptive Times 

Ready to tackle market volatility, changing customer expectations, and rapid digital disruption? Watch our webinar to learn how to stay resilient, put customers first, and boost loyalty in challenging times.
Watch Now
[H3]
Measure What Matters: Your Guide To CX Success

Learn from our analysts as they unveil the CX metrics framework, a tool to build effective measurement strategies that drive tangible results.
Watch Now
[H3]
How To Prove The Business Value of CX Efforts

Discover how to connect CX contributions to financial performance with a 5-step approach, showcasing the measurable business value and ROI that CX delivers to business.
Watch Now
[H3]
How To Frame Your Customer Journey Mapping With A Clear Purpose

Learn how to uplevel your journey mapping by targeting key moments, interactions, and areas of improvement so that you can better align your efforts with customer needs and expectations.
Watch Now
[H3]
Simple Tool, Big Impact: Winning Support For CX Initiatives

Learn how to use Forrester’s CX Business Case On A Page template to structure and manage a persuasive case to gain support for your CX initiatives — complete with a template walkthrough.
Watch Now

[H2] Industry

[H3]
Agentic Commerce In 2026: What’s Real, What’s Coming, And What To Do Now

AI-powered agents and answer engines increasingly influence how consumers discover, compare, and select products. Watch this webinar designed to help digital and commerce leaders understand what agentic commerce is and how to adapt to what’s ahead.
Watch Now
[H3]
Ransomware Defense For Constrained State And Local Budgets

Explore the state of ransomware vulnerability for state and local governments — and how you can protect your agency with limited resources.
Watch Now
[H3]
Federal Zero Trust Or Bust?

Discover three strategies every federal agency should implement on its Zero Trust journey — and the fundamental shifts in architecture these strategies will demand.
Watch Now
[H3]
Diversity And Inclusion – Part Of Your Brand Purpose

Watch the panel discussion and lean how diversity & inclusion can help you improve customer experience, employee satisfaction.
Watch Now
[H3]
Customer Experience For Procurement: Driving Government Acquisition Performance Using CX Principles

Learn how procurement leaders can benefit from utilizing customer experience methodologies and tools to reimagine procurement organizations to fuel mission success.
Watch Now

[H2] Technology Leaders

[H3]
Predictions 2026 Webinar: Technology & Security

In 2026, technology and security leaders will be under pressure to deliver real, defensible value. Join us for a webinar to learn how trust, value, and evidence-based decisions will define your success.
Watch Now
[H3]
Predictions 2026 APAC Webinar: Technology & Security

In 2026, technology and security leaders will be under pressure to deliver real, defensible value. Join us for a webinar to learn how trust, value, and evidence-based decisions will define your success.
Watch Now
[H3]
2026 Budget Planning: Why CIOs And CISOs Must Be On The Same Page

Learn how CIOs and CISOs can align budgets and strategies to tackle cybersecurity threats, prioritize risks, and implement solutions for 2026 volatility.
Watch Now
[H3]
2026 Scenario Planning For Technology Leaders

Uncertainty is the only certainty in 2026. Learn how CIOs are using scenario planning to stay ahead of disruption and drive smarter decisions.
Watch Now
[H3]
Unveiling The Top 10 Emerging Technologies Of 2025

Get an early look at the top 10 emerging technologies for 2025, hear common use cases for each, and learn how (and when) these advancements will produce real benefits.
Watch Now
[H3]
Lead Through Volatility By Building Resilience And Driving Innovation 

Lead your tech teams through turbulent times with confidence and precision. Watch this webinar to explore risk management strategies and adaptive change techniques designed for those ready to push back against chaos and thrive where others falter.
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[H3]
Turn Volatility Into Opportunity To Strengthen Your Security 

How can you manage security risks during volatility? Watch our webinar to discover strategies for optimizing spend, leveraging automation, fostering collaboration, and implementing change management techniques to drive resilience
Watch Now
[H3]
How Generative AI Can Transform Security Tools: Innovations Ahead

Explore the real benefits and risks of generative AI in security tools and discover the innovations on the horizon.
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[H3]
New Tools And Strategies For Managing Technical Debt

Watch this on-demand webinar to explore new tools and strategies for keeping technical debt under control, including a demonstration of Forrester’s Technical Debt Modernization And Migration Scenario Tool.
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[H3]
Accelerate Business Growth With An Outcome-Driven Enterprise Architecture Model

Want to see what a high-performing

[H2] Events

[H3] B2B Events

B2B marketing, sales and product leaders are working hard to push past strategic and operational barriers to align their initiatives with business goals, yet these goals constantly change, leaving leaders in a reactive stance that leads to chaos and poor outcomes — all this while navigating the pressures of digital transformation.

[H3] AI Forum Singapore
August 20, 2026, Singapore

August 202026

[H3] B2B Forum EMEA
September 28-29, 2026, London

September 28-292026

[H3] B2B Summit North America
May 3-5, 2027, Phoenix

May 3-52027

[H3] CX Events

Customer experience (CX) leaders have been thrust into the center of business initiatives. As customer behavior evolves and customer experiences become business-critical metrics, CX approaches need to adapt and evolve. No longer is CX planned and executed in a vacuum; instead, it’s a coordinated approach that spans people, technology, operations, and business values.

[H3] CX Summit EMEA
June 8-10, 2026, Amsterdam

June 8-102026

[H3] CX Forum East
June 16-17, 2026, New York City

June 16-172026

[H3] CX Forum West
June 29-30, 2026, San Francisco

June 29-302026

[H3] AI Forum Sydney
August 25, 2026, Sydney

August 252026

[H3] Technology Events

The technology function in today’s organization is now about change-making. It’s about delivering exceptional, differentiated customer experiences that fuel growth. It’s about being adaptive, resilient, and creative. It’s about making bold decisions, faster and more confidently than ever before.

[H3] AI Forum Singapore
August 20, 2026, Singapore

August 202026

[H3] AI Forum Sydney
August 25, 2026, Sydney

August 252026

[H3] Technology & Innovation Forum Central
September 14-15, 2026, Austin

September 14-152026

[H3] Technology & Innovation Forum EMEA
September 30-October 1, 2026, London

September 30-October 12026

[H3] Technology & Innovation Forum East
November 4-5, 2026, New York City

November 4-52026

[H3] Security & Risk Forum
November 9-10, 2026, Washington D.C.

November 9-102026

[H2] Events Calendar

Start your planning. View our updated calendar of global events.
Events Calendar

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[H3] Apply To Speak At A Forrester Event

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[H3] Forrester Events Digital Hub

Registered events from 2025 events have access to a digital library of select content for one year following the date of the live event. Contact events@forrester.com with any questions on accessing content from last year.

[H2] The Forrester Event Experience

Forrester events are thoughtfully designed and curated experiences that provide you with the invaluable insights and actionable advice you need to achieve accelerated business growth.
Whether it’s new ideas from a thought-provoking keynote speaker, adoption of a new approach to a formidable challenge drawn from an analyst-led session, or validation of a current strategy through the high-quality interactions you will have with colleagues, technology providers, and the brightest minds in business, you will leave inspired, equipped, and confident.
Every Forrester event you attend will deliver:
Thought leadership from Forrester experts, based on our rigorous research methodology.
One-on-ones, facilitated by us, to connect you with peers, analysts, and sponsors who can help you solve problems.
Market-proven frameworks and models to help drive faster business success.
A blend of in-person and virtual elements, letting you choose where and how you learn.
An exceptional experience.

[H2] Forrester Awards

At Forrester, we celebrate the successes of companies and individuals leading growth strategy and execution in B2B, customer experience, technology, and security and risk. Explore our award categories and past winners for more insights.
Explore Forrester Awards

[H2] Global Sponsors

Introducing Forrester’s Global Event Sponsors, representing some of the best-in-class partners in B2B, CX and Technology categories. You can meet them in our B2B, CX and Technology event marketplaces throughout the year — in-person and digitally.

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