Training Example: Extra Life (Children’s Miracle Network Hospitals) – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Charities, Nonprofits & NGOs
Generic Claims: making a difference, changing lives, creating lasting impact, every donation counts…
Red Flags: no charity registration number, no published financial statements, emotional appeals without program specifics, vague impact claims without numbers…
Semantic Drift Patterns: homepage shows field work but programs page is vague, claims direct impact but finances show high admin ratios, mission targets one population but programs serve another, impact numbers on homepage not supported by program details…
Proof Expectations: published annual financial reports, charity registration number and regulatory body, specific program outcomes with measurable data, administrative-to-program spending ratios…

Extra Life (Children's Miracle Network Hospitals)

(https://extra-life.org) 📸 Data Snapshot: May 30, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE What Is Extra Life? | Extra Life (https://extra-life.org)
Title

What Is Extra Life? | Extra Life

Meta

Game on with Extra Life, a fundraising program of Children

H1 Give Back, Game On
H5 Sign Up for Free
H5 Play Games, Your Way
H5 Fundraise for Kids' Health
H5 IN PARTNERSHIP WITH
NAV_HEADER_REPEATED_FOOTER What Is Extra Life? | Extra Life (https://extra-life.org/home/)
Title

What Is Extra Life? | Extra Life

Meta

Game on with Extra Life, a fundraising program of Children

H1 Give Back, Game On
H5 Sign Up for Free
H5 Play Games, Your Way
H5 Fundraise for Kids' Health
H5 IN PARTNERSHIP WITH
HEADING_REPEATED_BODY_FOOTER What Is Extra Life? | Extra Life (https://extra-life.org/index.cfm)
Title

What Is Extra Life? | Extra Life

Meta

Game on with Extra Life, a fundraising program of Children

H1 Give Back, Game On
H5 Sign Up for Free
H5 Play Games, Your Way
H5 Fundraise for Kids' Health
H5 IN PARTNERSHIP WITH
HEADER_HEADING_REPEATED_BODY Extra Life 2026 – Registration Start (https://extra-life.org/register/)
Title

Extra Life 2026 – Registration Start

Meta

The Extra Life community is made of thousands of passionate people who fundraise for Children

H1 Get Started
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://extra-life.org) What Is Extra Life? | Extra Life
Create your 2026 Extra Life Fundraising Page Today!

[H1] Give Back, Game On
[H1] Make Big Change For All Kids

HOW IT WORKS

[H5] Sign Up for Free
Pick your local children's hospital and set up your fundraising page.

[H5] Play Games, Your Way
Whether it's board games, video games, or livestreams — play whenever and however you want.

[H5] Fundraise for Kids' Health
Every dollar you raise stays local so kids in your community get the care they deserve.

Sign Up for Free

[H1] Together we've raised more than
[H1] $145,000,000
[H1] for Children's Miracle Network Hospitals
Get Started      Rewards     Toolkits

[H1] HIGHSCORES

[H1] FROM THE COMMUNITY

[H1] Powered by Juicer

[H5] IN PARTNERSHIP WITH

[IMG: PlayVS College League]
[IMG: Game Show Battle Rooms]
[IMG: Sharkey]

[IMG: Powered by DonorDrive® Peer-to-Peer Fundraising]
991 chars
SUB-PAGE (https://extra-life.org/home/) What Is Extra Life? | Extra Life
Create your 2026 Extra Life Fundraising Page Today!

[H1] Give Back, Game On
[H1] Make Big Change For All Kids

HOW IT WORKS

[H5] Sign Up for Free
Pick your local children's hospital and set up your fundraising page.

[H5] Play Games, Your Way
Whether it's board games, video games, or livestreams — play whenever and however you want.

[H5] Fundraise for Kids' Health
Every dollar you raise stays local so kids in your community get the care they deserve.

Sign Up for Free

[H1] Together we've raised more than
[H1] $145,000,000
[H1] for Children's Miracle Network Hospitals
Get Started      Rewards     Toolkits

[H1] HIGHSCORES

[H1] FROM THE COMMUNITY

[H1] Powered by Juicer

[H5] IN PARTNERSHIP WITH

[IMG: PlayVS College League]
[IMG: Game Show Battle Rooms]
[IMG: Sharkey]

[IMG: Powered by DonorDrive® Peer-to-Peer Fundraising]
991 chars
SUB-PAGE (https://extra-life.org/index.cfm) What Is Extra Life? | Extra Life
Create your 2026 Extra Life Fundraising Page Today!

[H1] Give Back, Game On
[H1] Make Big Change For All Kids

HOW IT WORKS

[H5] Sign Up for Free
Pick your local children's hospital and set up your fundraising page.

[H5] Play Games, Your Way
Whether it's board games, video games, or livestreams — play whenever and however you want.

[H5] Fundraise for Kids' Health
Every dollar you raise stays local so kids in your community get the care they deserve.

Sign Up for Free

[H1] Together we've raised more than
[H1] $145,000,000
[H1] for Children's Miracle Network Hospitals
Get Started      Rewards     Toolkits

[H1] HIGHSCORES

[H1] FROM THE COMMUNITY

[H1] Powered by Juicer

[H5] IN PARTNERSHIP WITH

[IMG: PlayVS College League]
[IMG: Game Show Battle Rooms]
[IMG: Sharkey]

[IMG: Powered by DonorDrive® Peer-to-Peer Fundraising]
991 chars
SUB-PAGE (https://extra-life.org/register/) Extra Life 2026 – Registration Start
Create your 2026 Extra Life Fundraising Page Today!

Children’s Miracle Network Hospitals
Donor Drive Privacy Policy
Last Updated: October 20, 2023
Children’s Miracle Network Hospitals (“CMN Hospitals,” “we,” or “us”) respects your privacy. This Privacy Policy describes the types of information we may collect from you, how we use the information we collect, with whom we share it, how we protect it, and the choices we offer you regarding our collection and use of such information when you visit our sites hosted by Donor Drive. CMN Hospitals’ Donor Drive-hosted sites all display the name “Donor Drive” in the footer of each page on those sites and  include www.extra-life.org, www.events.dancemarathon.com, www.helpmakemiracles.org, www.princesshalfmarathon.childrensmiraclenetworkhospitals.org. This Privacy Policy also describes the types of information we may collect from you when or use the Extra Life mobile application or the Miracle Network Dance Marathon mobile application. All of the aforementioned sites and mobile applications are collectively referred to herein as the  “Services.”

Information We Collect
We may collect personal information about you, meaning information that can uniquely identify you, from various sources, such as:
Directly from you when you use the Services, such as when you register for an account; upload, view, or download certain features or content; participate in events; enter contests or sweepstakes; or donate;
Social networks through which you may access the Services or otherwise interact with us; and
Our affiliates, service providers, business partners, and other third parties. ​
The personal information we collect about you may include, without limitation:
Contact information, such as name, postal address, email address, and phone number;
Demographic information, such as age, date of birth, gender; and
Login information, such as username, password, and security questions and answers.
We use a third-party payment processor to process payments and donations made to us. In connection with the processing of such payments and donations, we do not obtain your payment card information.
When you use the Services, we may also collect certain information by automated means, such as cookies. A “cookie” is a text file that websites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. We may also use third-party analytics tools (such as Google Analytics) that collect information about use of the Services and user traffic. The information we may collect by automated means may include, without limitation:
Information about the devices you use to access the Services (such as the IP address and the type of the device, operating system, and web browser);
Dates, times, and duration of use of the Services (including whether you are a repeat or first-time visitor); and
Information on actions taken when using the Services (such as page views and website navigation patterns).
The information we collect automatically is statistical data and may include personal information, or we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve and personalize our Services, including by enabling us to identify and authenticate users.
In order to delete your data, please contact Children's Miracle Network Hospitals at 801-214-7400. Note some of your data may still be stored on third party sites.
HOW WE RESPOND TO DO NOT TRACK SIGNALS
Your web browser may let you choose your preference as to whether you want to allow the collection of information about your online activities over time and across different websites or online services. At this time, the Services do not respond to the preferences you may have set in your web browser regarding such collection of your information, and the Services may continue to collect information in the manner described in this Privacy Policy.

Third-party SERVICES AND Use of Cookies
We work with a number of third-party service providers to provide the Services to you. For example, Charity Dynamics maintains our Extra Life and Miracle Network Dance Marathon mobile applications, and Donor Drive hosts our websites at www.extra-life.org, www.events.dancemarathon.com, www.helpmakemiracles.org, www.princesshalfmarathon.childrensmiraclenetworkhospitals.org. CMN Hospitals does not control these third parties and is not responsible for their activities, and we encourage you to review their privacy policies before sharing any information with any parties other than CMN Hospitals.
Some content or applications available through the Services, including advertisements, may be served by third parties. These third parties may use cookies to collect information about you when you use the Services, such as your IP address, pages you visit, and when you view a page or open an email in which a tag is embedded. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content and for other purposes. We do not control these third parties’ tracking technologies or how they may be used. The information practices of these third parties are governed by their own privacy policies and are not covered by this Privacy Policy. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

How We Use the Information We Collect
We may use information we obtain about you to:
Process donations that you provide and complete other transactions you have requested using the Services, and provide you with products and services you request;
Send you information or materials you request;
Maintain a record of your donations and other transactions using the Services;
Maintain our online community (the “Community Hub”);
Respond to your questions and comments and provide customer support;
Communicate with you about our services, promotions, and events;
Operate, evaluate, and improve our organization and the products and services we offer;
Analyze and enhance our marketing communications and strategies;
Analyze trends and statistics regarding use of the Services and transactions conducted using the Services;
Protect against and prevent fraud, unauthorized transactions, claims, and other liabilities, and manage risk exposure, including by identifying potential hackers and other unauthorized users;
Enforce our Terms of Use and other agreements; and
Comply with applicable legal requirements and industry standards.

We may combine the information we collect with publicly available information and information we receive from our parent, affiliate, or subsidiary companies, business partners, and other third parties. We may use that combined information to enhance and personalize your experience with us, to communicate with you about products, services, and events that may be of interest to you, for promotional purposes, and for other purposes described in this Privacy Policy.
We also may use the information we obtain about you in other ways for which we provide specific notice at the time of collection.

DISCLOSURE OF INFORMATION
We may disclose aggregated information about our users, and information that does not identify any individual user, without restriction. We may disclose personal information about you:
To contractors, service providers, and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them;
To comply with any court order, law, or legal process, including to respond to any government or regulatory request;
To enforce or apply our Terms of Use and other agreements;
If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of CMN Hospitals, users of the Services, or others; and
With your consent.
Please note that when you publicly post materials on the Community Hub, you are making those materials available to everyone else on the Community Hub. You should not post any information on the publicly-accessible portions of the Services that you deem to be private or confidential.
We also reserve the right to transfer information about you to a buyer or other transferee in the event of a merger, divestiture, restructuring, reorganization, dissolution, sale, or other transfer of some or all of our assets. In this event, we will notify you before information about you is transferred and becomes subject to a different privacy policy.

Data Security
We have implemented measures intended to protect your personal information from accidental loss and from unauthorized access, use, alteration and disclosure. Please note that the electronic transmission of information is not completely secure. We cannot guarantee that the security measures we have in place to safeguard personal information will never be defeated or fail, or that such measures will always be sufficient or effective. Any transmission of personal information is at your own risk.

Your Choices
We offer you the following choices about the information we collect from you and how we communicate with you:
Cookies
Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. Please note, however, that without cookies you may not be able to take full advantage of all of the features of the Services.
Promotional Communications
If you have received a promotional email from us, you can also opt out of receiving future promotional emails from us by following the unsubscribe instructions contained in such email.
Web Analytics
You may opt out of the aggregation and analysis of data collected about you on our website by Google Analytics by installing the browser add-on available at: https://tools.google.com/dlpage/gaoptout.
Third-Party Tracking
Although we do not control third parties’ collection or use of your information to serve interest-based advertising or other targeted content, a number of these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted advertisements from members of the Network Advertising Initiative by visiting http://www.networkadvertising.org/choices.

Accessing and Changing Your Information
If you have an account with us, you can review and change the personal information associated with your account by logging into your account and visiting your account profile page.  You may also send us an email at application.support@cmnhospitals.org to request access to, or to correct any personal information that you have provided to us. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

Children Under the Age of 13
The Services are not directed to, and CMN Hospitals does not knowingly collect or solicit personal information from, children under the age of 13. If we learn we have collected or received personal information from a child under the age of 13, we will delete that information. If you believe we might have any information from or about a child under the age of 13, please contact us at application.support@cmnhospitals.org.

Changes to Our Privacy Policy
CMN Hospitals reserves the right to update or change this Privacy Policy at any time. If we make a material change to our Privacy Policy, we will provide notice to you (by email and/or posting on our website) that our privacy practices have changed and will provide a link to the new policy. In the event we make a material change to how we use your personal information, we will provide you with an opportunity to opt out of such new or different use. The date this Privacy Policy was last updated is at the top of this page. We encourage you to review this Privacy Policy periodically to check for any updates or changes.

data transfers
CMN Hospitals is based in the State of Utah in the United States. When we obtain information about you, we may transfer, process, and store such information outside of the country in which you reside, including in the United States. By using the Services, you consent to the transfer to and processing and storage of your information in countries outside of your country of residence, which may have different data protection laws than those in the country where you reside.
12. CMN Hospitals’ SMS Terms and Conditions
By supplying Your mobile device number to the Website or any of our Microsites, you agree to receive text messages about the event for which You are registering, as well as information and promotion of other CMN Hospital activities. Agreement to receive this information is not required to participate in fundraising programs of CMN Hospitals. CMN Hospitals does not charge for any content, however, downloadable content may incur additional charges from your wireless carrier. You are solely responsible for any fees, including web access and/or data or text message charges that may be billed by your wireless carrier based on your individual plan.
Text Message Information
• CMN Hospitals does not charge for receiving or sending text messages to 34984.
• CMN Hospitals is not responsible for delays upon receiving text messages.
• You may sign up online or text CMNHOSPITALS to 34984 to receive our promotional and event text messages.
• By enrolling in the program, you certify that A) you are the account holder or B) have the account holder’s permission to do so.
• You must be 13 years of age or to participate in CMN Hospitals’ SMS campaign.
• Message frequency is 6 msgs per month. Message and Data Rates may apply.
• For additional information, text HELP to 34984. You may opt-out at anytime by sending STOP to 34984. Contact Us at +1-888-209-7905 or support@cmnhospitals.org with any concerns.
• Carriers are not liable for delayed or undelivered messages.
CMN Hospitals respects your right to privacy. You can view our privacy policy here.
13. Contact Us
If you have any questions about this Privacy Policy or our information practices, please email us at application.support@cmnhospitals.org or contact us as set forth below:
Children’s Miracle Network Hospitals Privacy Policy Issues 205 West 700 South Salt Lake City, UT 84101 1-801-214-7400

[IMG: Powered by DonorDrive® Peer-to-Peer Fundraising]
14656 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
4Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 0 1
/home/ 0 1
/index.cfm 0 1
/register/ 4 1
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage — no schema detected (entity gap)
/home/ — no schema detected (entity gap)
/index.cfm — no schema detected (entity gap)
/register/ — no schema detected (entity gap)

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Charities, Nonprofits & NGOs
32.1 Avg BS

Based on 261 businesses audited.

BS Detector

Charities, Nonprofits & NGOs BS: Extra Life (Children's Miracle Network Hospitals) (extra-life.org)

https://extra-life.org 📍 Industry: Charities, Nonprofits & NGOs
31 BS / 100

Extra Life is a functionally sound fundraising tool that currently prioritizes registration mechanics over impact transparency. While the BS score is low due to a lack of traditional industry jargon, the site’s technical implementation is neglected, and its performance claims are floating without enough supporting evidence. It feels more like a legacy platform resting on its previous success than a transparent, impact-first modern charity.

Info Density Power-words vs. Substance ratio.
8
27% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
4
20% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
4
20% BS
Commodity Fingerprint Detection of industry clichés/templates.
3
20% BS
Identity & Authority Expert verifiability & Schema depth.
12
80% BS

First, integrate Organization and Person schema to technically link the program to the parent nonprofit’s leadership and physical headquarters. Second, replace the empty Juicer-powered Highscores and Community blocks with static text summaries of recent top fundraisers or specific hospital impact stories to provide permanent substance. Third, add direct outbound links to audited financial statements next to the $145M claim to satisfy proof expectations. Finally, optimize the heading hierarchy to eliminate duplicate H1 tags and replace fluff headings with descriptive, noun-heavy alternatives.

The site perfectly aligns with the Charities and Nonprofits category, specifically focusing on peer-to-peer fundraising through gaming. The content explicitly references fundraising for Children’s Miracle Network Hospitals and local children’s healthcare needs.

“The score of 31 reflects a site that is generally honest but technically hollow. The Identity and Authority pillar (12/15) is the primary driver of the score due to the complete absence of structured data and the lack of named leadership. Information density (8/30) remains relatively healthy because the site avoids the 'impact-driven social innovation' jargon common in the sector, opting instead for direct, if somewhat generic, calls to action.”

Verified Analysis Date: May 30, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result
Brand AI Reputation