Training Example: Immutable – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Celebrating over $2B of funding for 700+ games on Immutable
[H1] Supercharge your game's growth
The AI growth platform for games to acquire players, automate engagement, and drive revenueBook a demo Trusted by 700+ Game Studios & Publishers across PC, Mobile and Cross-Platform
[IMG: Ubisoft]
case studycase studyUbisoftHow Ubisoft drove 2.8x higher launch-day player conversion for Might & Magic: Fates2.8xHigher launch-day conversionRead the case study
[IMG: 1047 Games]
[IMG: 8 Ball by Pokerist]
[IMG: Might & Magic Fates]
[IMG: NomStead]
testimonialtestimonialNomStead“We were blown away by how easy it was to onboard onto Immutable and how quickly we saw results. It's been a total game changer for us.”Julian Renard, Founder
[IMG: Basejump]
testimonialtestimonialBasejump“Using Immutable, we were able to rapidly scale our player base. The platform gave us the tools to reach the right players at the right time.”Matt Mason, CEO & Co-Founder
[IMG: Chainers]
testimonialtestimonialChainers“The uplift in conversion has been one of the biggest wins of our launch.”Roman Pinskyi, CMO
[IMG: Daemons]
testimonialtestimonialDaemons“Our indie studio now has many of the same growth tools as AAA publishers. The platform paid for itself in the first month.”Joshua Nock, Founder
[IMG: Meta Toy DragonZ Saga]
[IMG: Treeverse]
[IMG: Gods Unchained]
[IMG: Marblex]
19.2%Number of players24,8914.1%Engagement rate68.4%8.3%Wishlist conversion34.2%12.4%Total revenue$847K
[H3] Audience Growth & Engagement
Automated email to top 1% ARPU players✦Enable instant Facebook retargeting✦Send personalised offer to churned gamers✦
[H3] Player segments
Top ARPU players5,383Active users in T1 countries10,256Average Play time in T1 countries12.3hrs
[H2] Immutable transforms anonymous users into high value players
Convert
[H3] Convert cold traffic into a Unified Audience Profile
Capture emails, wishlists, socials, and consent through an optimized funnel built to convert.Engage
[H3] Identify and engage every player with personalized campaigns
Move each player toward the next best action, from signup to purchase.Monetize
[H3] Watch your launch soar
Maximise your day 1 revenue with an engaged, high-value audienceConvert
[H3] Convert cold traffic into a Unified Audience Profile
Capture emails, wishlists, socials, and consent through an optimized funnel built to convert.Engage
[H3] Identify and engage every player with personalized campaigns
Move each player toward the next best action, from signup to purchase.Monetize
[H3] Watch your launch soar
Maximise your day 1 revenue with an engaged, high-value audience
[H2] Games launch, grow and monetise better with Immutable
More PlayersMore EngagementMore InsightsMore RevenueCreate a United Player Identity
[H3] Turn your anonymous traffic from Steam, Discord, and UA channels into identified players
Powered by Immutable PassportExplore Player Identity
[IMG: More Players]
Book a demo Powered by Immutable PassportCreate a United Player Identity
[H3] Turn your anonymous traffic from Steam, Discord, and UA channels into identified players
[IMG: More Players]
Powered by Immutable PassportThe world's best engagement platform
[H3] Run automated campaigns that lift engagement and revenue
[IMG: More Engagement]
Powered by Immutable PassportUnderstand your audience
[H3] Track the value and engagement of your players before you launch
[IMG: More Insights]
Powered by Immutable PassportMaximize lifetime value
[H3] Activate your warm, high value audience into paying players
[IMG: More Revenue]
Book a demo
[H2] See why Immutable is the world's fastest growing game platform
[IMG: Ubisoft]
Case studyHow Ubisoft drove higher launch-day player conversion for Might & Magic: Fates2.8xhigher Day 1 player conversionUbisoftMight & Magic: FatesRead case study
[IMG: Daemons]
“Our indie studio now has many of the same growth tools as AAA publishers. The platform paid for itself in the first month.”DaemonsJoshua Nock, Founder
[IMG: Chainers]
“The uplift in conversion has been one of the biggest wins of our launch.”ChainersRoman Pinskyi, CMO
[IMG: NomStead]
“We were blown away by how easy it was to onboard onto Immutable and how quickly we saw results. It's been a total game changer for us.”NomSteadJulian Renard, Founder
[IMG: Basejump]
“Using Immutable, we were able to rapidly scale our player base. The platform gave us the tools to reach the right players at the right time.”BasejumpMatt Mason, CEO & Co-Founder
[IMG: Ubisoft]
Case studyHow Ubisoft drove higher launch-day player conversion for Might & Magic: Fates2.8xhigher Day 1 player conversionUbisoftMight & Magic: FatesRead case study
[IMG: Daemons]
“Our indie studio now has many of the same growth tools as AAA publishers. The platform paid for itself in the first month.”DaemonsJoshua Nock, Founder
[IMG: Chainers]
“The uplift in conversion has been one of the biggest wins of our launch.”ChainersRoman Pinskyi, CMO
[IMG: NomStead]
“We were blown away by how easy it was to onboard onto Immutable and how quickly we saw results. It's been a total game changer for us.”NomSteadJulian Renard, Founder
[IMG: Basejump]
“Using Immutable, we were able to rapidly scale our player base. The platform gave us the tools to reach the right players at the right time.”BasejumpMatt Mason, CEO & Co-Founder

[IMG: Immutable]
[H1] See the fastest growing game marketing platform in action
Book a 30-minute demo to see how Immutable helps studios turn interest into players and revenue.★★★★★ Trusted by Ubisoft, MARBLEX & 700+ Studios
[H3] Capture Demand
Capture emails, drive wishlists, and turn anonymous traffic into paying players.
[H3] Convert Players
Personalized emails that convert wishlists into revenue.
[H3] Drive Revenue
Monetise across future games, DLCs, and in-game content with an audience you own.
[H3] Automate Growth
AI recommends the next action to grow your audience.
[IMG: Might & Magic: Fates]
Ubisoft drove 2.8x launch-day conversion for Might & Magic: Fates with Immutable2.8xHigher launch-day player conversionRead case study“The platform paid for itself in the first month. Our indie studio now has many of the same growth tools as AAA publishers.”

Case study · Ubisoft
[H1] How Ubisoft drove 2.8x higher launch-day player conversion for Might & Magic: Fates
Together with Ubisoft's publishing efforts, Immutable helped drive 2.8x higher launch-day player conversion for Might & Magic: Fates, increasing conversion of pre-launch interest into players through direct, consented player touchpoints and activation across email, Telegram, and Discord.
[IMG: Might & Magic: Fates key art]
Products usedImmutable EngageImmutable Conversion Funnel2.8xhigher Day 1 player conversion3.0xhigher Day 14 player conversion100%consented, first-party audienceOwned by Ubisoft and reusable for future launches
[H2] Results
Combined with existing storefront flows like Steam wishlists and mobile pre-registration, Immutable Audience lifted conversion sharply at launch and kept widening the gap in the days after.CohortD1D3D7D14Standard storefront flowe.g. Steam wishlist only, mobile pre-registration2.37%2.84%3.15%3.43%With Immutable AudienceWishlists / pre-registration + Audience omnichannel marketing6.64%8.54%9.66%10.22%Lift2.8x3.0x3.1x3.0xStandard storefront flowe.g. Steam wishlist only, mobile pre-registrationD12.37%D32.84%D73.15%D143.43%With Immutable AudienceWishlists / pre-registration + Audience omnichannel marketingD16.64%D38.54%D79.66%D1410.22%LiftD12.8xD33.0xD73.1xD143.0xMethodology & notesPlayer conversion: share of users in each cohort who became active players by the stated day.D1 and D14 are cumulative post-launch snapshots.Standard storefront flow: the platform-storefront pre-registration flow players get by default, with no Immutable Audience activation.At a glanceCompanyUbisoftGameMight & Magic: FatesFranchiseMight & MagicGenreTrading card gameLaunched4 February 2026PlatformsMobile & PCModelFree-to-playPlatform usedImmutable AudienceOn this pageMight & Magic: Fates is a trading card game developed by Ubisoft, part of the legendary Might & Magic franchise. It launched globally on 4 February 2026 across mobile and PC as a free-to-play title targeting franchise fans and new players.Immutable and Ubisoft ran the launch go-to-market together. Alongside Ubisoft's own publishing and marketing efforts, Immutable's growth team designed and executed the audience-building activations through the Immutable Audience platform — the results that follow reflect that combined effort.
[H2] The problem
Game launches leak intent. A wishlist or pre-registration shows interest, but it does not give the publisher enough direct reach to reliably convert that player at launch.Storefronts provide limited launch notifications, limited segmentation, and limited re-engagement, so interest captured before launch leaks away.Publishers cannot capture player touchpoints (email, Discord, Telegram) directly, which means no owned channel to convert that interest at launch.Engagement data cannot be carried forward across launches, updates, or titles.Using Immutable Audience, Ubisoft tackled the problem in three ways. Each one delivered measurable gains that stacked into a better outcome at launch.01
[H2] Optimised Landing Page + Email Capture
Product used: Conversion FunnelRedirected pre-launch traffic to an Immutable Audience game page to capture multi-channel contact data (email, platform accounts, Discord, Telegram), letting the game own communication with players.
[H3] Context
Ubisoft had a large pre-launch audience following Might & Magic: Fates across platform storefronts, social media, and Discord. But platform storefronts retain all pre-registration data and do not share it with publishers beyond limited launch-day notifications, so there was no unified data layer Ubisoft could build on directly.Without direct audience ownership, segmented pre-launch campaigns, behavioural targeting, and multi-channel retargeting are not possible.
[H3] Solution
Pre-launch traffic was redirected to the Might & Magic: Fates game page on Immutable Audience, where users completed quest-based onboarding actions to link their email, platform accounts, Discord, and Telegram. The indicative user flow can be tailored to each game:The user lands on the optimised game landing page.The user signs up for an Immutable Play account using SSO or email in one click.The user pre-registers for the game or follows it across socials.The user is incentivised to engage with the game via quests.Each completed action enriched the user profile with behavioural data including engagement score, quest completion status, and platform linkage, enabling downstream segmentation and personalised messaging.Might & Magic: Fates was also proactively featured on the Immutable Play front page at key campaign moments, providing additional organic visibility and driving incremental traffic into the onboarding funnel.All audience data was collected on a consent basis in compliance with GDPR and applicable privacy regulations. Users opted in to each communication channel explicitly during onboarding, and all data processing was governed by a formal data processing agreement between Immutable and Ubisoft.
[IMG: The Might & Magic: Fates game page on Immutable Audience, showing the trailer, gameplay tiles, and the quest onboarding panel.]
The Might & Magic: Fates game page on Immutable Audience. Quest-based onboarding links email, platform accounts, Discord, and Telegram.
[H3] Result
The resulting audience is a persistent owned audience, retained beyond the launch window and reusable for post-launch retention, seasonal content, and future title launches.02
[H2] Automated Personalized Emails
Ran a five-phase automated email sequence into launch day, with behavioural segmentation and escalating urgency through the final countdown window.
[H3] Context
Platform storefronts send one automated notification at launch. There is no pre-launch communication, no ability to segment by user intent or behaviour, and no re-engagement mechanism for users who do not convert on day one.Because games do not own player emails, Discord handles, or Telegram handles, there is no way to directly contact the player or connect their pre-registration behaviour to future intent or segmentation.Intent decays between pre-registration and launch. A user who pre-registered months earlier needs a structured reminder sequence to rebuild that intent and convert it to action at the right moment.Marketing teams have different levels of skill in driving pre-launch engagement and conversion; templated sequences can drive more uniform results across games.
[H3] Solution
Using Immutable Audience's Engage functionality, Ubisoft deployed a five-phase automated email campaign across the treatment cohort, running from early December 2025 through one week post-launch.
[IMG: The Launch Activation sequence in Immutable Audience]
The Launch Activation sequence in Immutable Audience's Engage: a 30-day countdown drip built to maximise launch-day conversions. Campaigns are fully configurable and use AI to optimise emails for specific events.PhaseTimingObjectivePhase 1: Warm UpW/C 8 DecEstablish baseline open rates. A/B test email content framing across variants.Phase 2: RewardW/C 15 DecTest incentive framing in the email content. The stronger variant drove a 61.8% CTOR lift.Phase 3: HypeJan 1 to Jan 24Weekly gameplay and feature emails. Drive pre-registration completions and build pre-launch intent.Phase 4: CountdownT-7, T-3, T-24hrDaily countdown emails, segmented by engagement tier.Phase 5: Launch + RetentionD0, D+1 to D+14Launch-day trigger to the full cohort. Post-launch drip to non-converters with escalating urgency through D+14.Phase 1: Warm UpTimingW/C 8 DecObjectiveEstablish baseline open rates. A/B test email content framing across variants.Phase 2: RewardTimingW/C 15 DecObjectiveTest incentive framing in the email content. The stronger variant drove a 61.8% CTOR lift.Phase 3: HypeTimingJan 1 to Jan 24ObjectiveWeekly gameplay and feature emails. Drive pre-registration completions and build pre-launch intent.Phase 4: CountdownTimingT-7, T-3, T-24hrObjectiveDaily countdown emails, segmented by engagement tier.Phase 5: Launch + RetentionTimingD0, D+1 to D+14ObjectiveLaunch-day trigger to the full cohort. Post-launch drip to non-converters with escalating urgency through D+14.The five-phase automated sequenceSendMessage focusSegmentT-7 (28 Jan)Pre-register on mobile app stores. Game already live in select regions for real-world social proof.Full cohortT-3 (1 Feb)72 hours to launch. Dual iOS and Android CTAs. Telegram mirror deployed the same day.Full cohortT-24hr (3 Feb)Final pre-launch reminder. Pre-launch checklist: pre-register, clear your schedule, log in with your Immutable account at launch.Full cohortD0 (5 Feb)Game is live. Launch-day download push.Full cohort incl. controlD+1Sent only to users who completed pre-registration quests but had not yet launched the game. Personalised message referencing their quest completion.Pre-registered, not launchedD+2 to D+5Sequential re-engagement to non-converters. Social-proof framing: thousands of players online. Increasing urgency across each send.Non-convertersD+7 (11 Feb)Final re-engagement send, with hard-deadline urgency framing.Non-convertersT-7 (28 Jan)Message focusPre-register on mobile app stores. Game already live in select regions for real-world social proof.SegmentFull cohortT-3 (1 Feb)Message focus72 hours to launch. Dual iOS and Android CTAs. Telegram mirror deployed the same day.SegmentFull cohortT-24hr (3 Feb)Message focusFinal pre-launch reminder. Pre-launch checklist: pre-register, clear your schedule, log in with your Immutable account at launch.SegmentFull cohortD0 (5 Feb)Message focusGame is live. Launch-day download push.SegmentFull cohort incl. controlD+1Message focusSent only to users who completed pre-registration quests but had not yet launched the game. Personalised message referencing their quest completion.SegmentPre-registered, not launchedD+2 to D+5Message focusSequential re-engagement to non-converters. Social-proof framing: thousands of players online. Increasing urgency across each send.SegmentNon-convertersD+7 (11 Feb)Message focusFinal re-engagement send, with hard-deadline urgency framing.SegmentNon-convertersCountdown sequence detail: an example of the messages deployed for Ubisoft. The sequence is fully configurable and designed in conjunction with the studio or publisher.
[H3] Result
Email open rate reached 14.38% vs. 6.55% for the platform's default storefront notification: a 2.2x lift, driven by subject-line optimisation and countdown messaging relevance.Click-to-open rate was 13.93% vs. 13.64% for the control, broadly flat. The primary lever in this campaign was open rate, not body-content conversion, which will be explored in a later phase of the project.03
[H2] Omnichannel campaigns
Deployed coordinated Telegram and Discord campaigns in parallel with key email sends to maximise touchpoints before and after launch.
[H3] Context
Email open rates cap at approximately 14% for this audience type. A single-channel approach means the majority of the audience never sees the message, regardless of email quality.Gaming audiences are active on Telegram and Discord and monitor these channels closely for launch news and updates. Email alone structurally misses a large portion of reachable, high-intent users.
[H3] Solution
Audience data captured through Immutable Audience onboarding (email, platform accounts, Discord, and Telegram linked at the individual level) was used to run simultaneous, channel-specific campaigns across all three channels:Email anchored the sequence: longer form, with segmented personalisation per user tier.Telegram served as a reinforcement channel, deployed on the same days as the T-3, D0, D+2, and D+3 email sends. Messages were short, direct, and social-proof-led.Discord amplified the launch via the Ubisoft Fates server, timed to the launch window and surrounding days.All linked profile data persists post-launch. The audience built during this campaign is reusable for retention, DLC, seasonal content, and future titles.All cross-channel audience data was collected with explicit user consent and managed in compliance with GDPR and applicable data privacy regulations.
[H3] Result
Day 1 player conversion reached 6.64% with Immutable Audience vs. 2.37% for the standard storefront flow: a 2.8x lift.Day 14 player conversion reached 10.22% vs. 3.43%, a 3.0x lift. The gap widens post-launch as the retention drip keeps converting, where a single-email approach never re-engages.
[IMG: The Audience view in Immutable Audience, with a column group highlighting each player]
The Audience view in Immutable Audience — every player profile carries linked devices and accounts (email, Discord, Telegram and more), enabling channel-specific targeting.
[H2] ✦The bottom line
Together with Ubisoft's publishing efforts, each component of the campaign delivered measurable gains that stacked into a materially better launch. A larger owned audience, more effective pre-launch engagement, and broader channel reach compounded into more players acquired at launch.The Immutable Audience cohort does not just convert better at launch; it keeps converting at a faster rate at every post-launch snapshot. The pre-launch nurturing sequence creates durable intent, not a one-time spike.And the audience itself persists. What Ubisoft built for the Might & Magic: Fates launch is a reusable, consented, multi-channel audience, ready for retention, DLC, seasonal content, and the next title.Immutable Audience helps games turn launch intent into launch players.

Audience | Conversion Funnel
[H1] Turn anonymous wishlists into Day 1 players
Capture emails while driving wishlists or pre-registrations through a hyper-optimized conversion funnel. Every interested player becomes someone you can identify, segment, and activate, so the same top-of-funnel traffic produces materially more Day 1 revenue.Book a demo Book a demo
[H2] The world's best conversion funnel for pre-launch games
①CaptureDrive DemandConversion Funnel②EnrichUnderstand Your AudienceAudience Data Platform③AutomateRe-engage Your AudienceEngagement④AttributeOptimize SpendAttribution⑤LaunchIncrease ConversionAmplifyDrive Demand
[H3] Turn anonymous traffic into identified players
Route all marketing traffic to high-conversion landing pages. Capture emails, linked socials, and engagement data - not just anonymous wishlists.Conversion FunnelConversion Funnel landing pagesEmail & social captureQuest & referral mechanicsWorks with every pre-registration surface (e.g. Steam, App Store)1CaptureConversion Funnel
[H3] Turn anonymous traffic into identified players
Route all marketing traffic to high-conversion landing pages. Capture emails, linked socials, and engagement data - not just anonymous wishlists.2EnrichAudience Data Platform
[H3] Build rich player profiles from every touchpoint
Consolidate social, behavioral, and transaction data into unified player profiles. Score and segment by predicted value.3AutomateEngagement
[H3] AI-powered campaigns that convert at scale
Automate re-engagement flows across email, Telegram, and in-app messaging. Trigger campaigns based on real player behavior.4AttributeAttribution
[H3] Measure what works, double down on it
Track which channels drive players likely to purchase vs. empty wishlists. Optimize spend with real-time attribution data.5LaunchAmplify
[H3] Launch again (and again, and again...) with your owned audience
Activate your warm, high-value audience into paying players. Build a re-launchable player base that compounds over time.
[H2] One page that does everything your pre-launch needs
A single landing page tuned to drive wishlists, pre-registrations, and direct contact channels for every interested player, so you can actually reach them before launch day.
[H3] Works with every platform
Drive wishlists and pre-registrations on Steam, Epic, App Store, or Play Store the way you do today. Conversion Funnel adds an identity and engagement layer for studios who want to nurture each interested player through to launch.
[H3] Hero, trailer & countdown
Embed your game trailer, show platform availability, and build urgency with a live release countdown. Full custom branding - your game, not a template.
[H3] Quests & tiered rewards
Social tasks (follow, join Discord, refer friends) earn points toward three reward tiers. Cosmetics at Tier 1, early access at Tier 2, VIP/founder rewards at Tier 3.
[H3] Leaderboards & referrals
Competitive rankings gamify the waitlist. Every player gets a unique referral link. Top referrers earn exclusive rewards, growing your audience organically.
[H3] Live community section
Display live fan counts, reward progress, quest completion stats, and real-time leaderboard rankings. Players see momentum building.
[H3] Art gallery & media
Auto-rotating showcase of concept art and promotional imagery with full-screen viewing. Keep your page fresh without manual updates.
[H3] Real-time analytics
Track signups, conversion rates, referral attribution, engagement scores, and reward tier distribution - all in real time through Hub.Beyond launch
[H2] Monetise your player base again and again
Repeatedly monetise your player base across future games, DLCs, and in-game content with cross-title commerce tools. The audience you capture at launch becomes the seed audience for every campaign that follows.
[H3] Future games
Re-launch into a warm audience instead of starting from zero.
[H3] DLC & expansions
Activate buyers and lapsed players for every content drop.
[H3] In-game commerce
Cross-title offers, bundles, and rewards that travel with the player.
[H3] Sequels & new IP
Launch the next title to a built-in base of identified players.
[H2] Frequently asked questions
What is Conversion Funnel?+Conversion Funnel is a dedicated landing page on Immutable Play that works alongside your existing channels - Discord, Steam, App Store - adding a direct communication layer. It transforms anonymous wishlists into identifiable player profiles with direct contact capabilities.How does this work with Steam?+Conversion Funnel works alongside your Steam page, not instead of it. Steam drives wishlists and handles distribution. Conversion Funnel adds a direct communication layer - capturing emails, linked socials, and behavioral data so you can retarget, re-engage, and convert those same players through email, Telegram, and in-app messaging.Can I customize the design?+Yes. Conversion Funnel supports hero sections with trailers and countdown timers, rotating art galleries, community sections, and full custom branding. Configure it self-service through Hub or work with Immutable's managed services team for custom design and campaign strategy.