Training Example: Eyeconic – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Ecommerce & Online Retail
Generic Claims: best prices online, free shipping on everything, satisfaction guaranteed or your money back, trusted by thousands…
Red Flags: no business address or company registration, manufacturer stock photos as product images, prices dramatically below market with no explanation, no return policy or extremely restrictive terms…
Semantic Drift Patterns: homepage claims premium but product pages show dropshipped goods, claims handmade or artisan but product images are manufacturer stock, homepage says ethically sourced but no supply chain information, claims exclusive products but same items found on Amazon and AliExpress…
Proof Expectations: verifiable business registration and address, real product photographs not manufacturer stock images, third-party reviews on independent platforms (Trustpilot, Google), clear return and refund policy with process details…

Eyeconic

(https://eyeconic.com) 📸 Data Snapshot: May 30, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Eyewear & Contacts | Eyeconic – The VSP In-Network Online Store (https://eyeconic.com)
Title

Eyewear & Contacts | Eyeconic – The VSP In-Network Online Store

Meta

Buy prescription glasses, sunglasses & contacts online. Eyeconic is your source for high-quality frames & contact lenses. Now accepting VSP & MetLife.

H1 Got VSP® Insurance? We’ve Got Savings on Contacts and Glasses.
H2 Sign in
H2 Best Sellers
H2 New Arrivals
H2 New Arrivals
H2 Best Sellers
H2 Check your Rx
H2 Save up to $200 on Contacts
H2 Shop the Eyewear and Contacts Brands You Love
H2 Trending Now
H2 New to shopping online? Start here.
H2 Our Vision for Yours
H2 The Eyeconic Edge
H2 My Account
H2 Help Me
H2 Follow Eyeconic
H2 Who are you shopping for?
H3 GLASSES
H3 RESOURCES
H3 FACE SHAPES
H3 SPECIALTY SIZES
H3 FEATURED SHOPS
H3 FEATURED BRANDS
H3 SUNGLASSES
H3 RESOURCES
H3 FACE SHAPES
H3 SPECIALTY SIZES
H3 FEATURED SHOPS
H3 FEATURED BRANDS
H3 Contacts Brands
H3 RESOURCES
H3 Contacts Brand
H3 Important Reminders:
H3 Contacts Brands
H3 Get an Extra $20
H3 Save Up to $200 on Contacts
H3 New Arrivals
H3 Best-Selling Styles
H3 Affordable Glasses
H3 Shop by Trend
H3 Men's Glasses
H3 Women's Glasses
H3 Men's Sunglasses
H3 Women's Sunglasses
H3 Experiment with Virtual Try-On
H3 Update Your Prescription
H3 How to Buy Glasses Online
H3 Verify Me
H3 Welcome! Member
H5 How to Use Benefits
H6 Please use your vsp.com login and password to connect your benefits.
NAV_HEADER_HEADING_REPEATED_BODY Eyewear & Contact Lens Brands | All Brands | Eyeconic (https://eyeconic.com/all-brands.html)
Title

Eyewear & Contact Lens Brands | All Brands | Eyeconic

Meta

Shop Eyeconic for premium eyewear & contact lens brands, including bebe, Calvin Klein, Ray-Ban, Acuvue & Biofinity. Now accepting VSP & MetLife.

H1 All Eyewear & Contact Lens Brands
H2 Sign in
H2 Best Sellers
H2 New Arrivals
H2 New Arrivals
H2 Best Sellers
H2 Check your Rx
H2 Save up to $200 on Contacts
H2 Contact Lens Brands
H2 Eyewear Brands
H2 Save up to $300 on contacts and eyewear.
H2 Find A Doctor
H2 All Brands
H2 The Eyeconic Edge
H2 My Account
H2 Help Me
H2 Follow Eyeconic
H2 Who are you shopping for?
H3 GLASSES
H3 RESOURCES
H3 FACE SHAPES
H3 SPECIALTY SIZES
H3 FEATURED SHOPS
H3 FEATURED BRANDS
H3 SUNGLASSES
H3 RESOURCES
H3 FACE SHAPES
H3 SPECIALTY SIZES
H3 FEATURED SHOPS
H3 FEATURED BRANDS
H3 Contacts Brands
H3 RESOURCES
H3 Contacts Brand
H3 Important Reminders:
H3 Contacts Brands
H3 Acuvue
H3 Air Optix
H3 Avaira Vitality
H3 Bausch + Lomb ULTRA
H3 Biofinity
H3 Biotrue
H3 Clariti 1 Day
H3 Dailies
H3 Ethos
H3 Infuse
H3 MyDay
H3 PRECISION1
H3 PRECISION7
H3 Proclear
H3 TOTAL30
H3 Airlock
H3 Anne Klein
H3 AVIO
H3 Balenciaga
H3 bebe
H3 Bottega Veneta
H3 Calvin Klein
H3 Calvin Klein Jeans
H3 Canada Goose
H3 Chelsea Morgan
H3 Chloé
H3 Coach
H3 Cole Haan
H3 Columbia
H3 Converse
H3 DKNY
H3 Dragon
H3 Draper James
H3 Ferragamo
H3 Flexon
H3 Glemaud
H3 Gucci
H3 Indi
H3 Jones New York
H3 Karl Lagerfeld
H3 Kate Spade
H3 Kendra Scott
H3 Lacoste
H3 Longchamp
H3 Maui Jim
H3 McAllister
H3 Montblanc
H3 Mykita
H3 Nautica
H3 Nike
H3 Nine West
H3 Oakley
H3 Otis + Grey
H3 Paul Smith
H3 Persol
H3 Prada
H3 Pure
H3 Ray-Ban
H3 Raycers
H3 Robert Mitchel
H3 Saint Laurent
H3 Smart Staples
H3 Spyder
H3 TC Charton
H3 Tom Ford
H3 Vontélle
H3 Eyewear brands for every style
H3 Name-brand contacts for clear vision
H3 Verify Me
H3 Welcome! Member
H6 Please use your vsp.com login and password to connect your benefits.
NAV_HEADER_HEADING_REPEATED_BODY Best-Selling Glasses & Sunglasses | Eyeconic (https://eyeconic.com/eyewear/best-sellers/)
Title

Best-Selling Glasses & Sunglasses | Eyeconic

Meta

Shop the best-selling glasses & sunglasses for men & women, including designer brands & affordable frames. Eyeconic accepts VSP & MetLife benefits.

H1 Best Sellers
H2 Sign in
H2 Best Sellers
H2 New Arrivals
H2 New Arrivals
H2 Best Sellers
H2 Check your Rx
H2 Save up to $200 on Contacts
H2 Look for the Heart
H2 Save upto $300
H2 Free Shipping & Returns
H2 Prescription Lenses Included
H2 Virtual Try-On
H2 MeetYour Match
H2 Glasses for a Large Fit
H2 Glasses for a Small Fit
H2 Glasses for a High Prescription
H2 Glasses for a Low Bridge
H2 The Eyeconic Edge
H2 My Account
H2 Help Me
H2 Follow Eyeconic
H2 Who are you shopping for?
H3 GLASSES
H3 RESOURCES
H3 FACE SHAPES
H3 SPECIALTY SIZES
H3 FEATURED SHOPS
H3 FEATURED BRANDS
H3 SUNGLASSES
H3 RESOURCES
H3 FACE SHAPES
H3 SPECIALTY SIZES
H3 FEATURED SHOPS
H3 FEATURED BRANDS
H3 Contacts Brands
H3 RESOURCES
H3 Contacts Brand
H3 Important Reminders:
H3 Contacts Brands
H3 1. Lens Width (52)
H3 2. Bridge Distance (17)
H3 3. Temple Length (145)
H3 Frames That Fit
H3 Verify Me
H3 Welcome! Member
H4 Find My Size
H4 EXAMPLE: 52 17 145
H5 Special Sizes
H6 Please use your vsp.com login and password to connect your benefits.
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Help Center & Frequently Asked Questions | Eyeconic (https://eyeconic.com/help-center/)
Title

Help Center & Frequently Asked Questions | Eyeconic

Meta

Get answers to frequently asked questions about shopping for eyewear & contacts at Eyeconic, including how to apply your VSP or MetLife vision benefits for savings. Contact customer service & provide feedback.

H1 Help Center
H2 Sign in
H2 Best Sellers
H2 New Arrivals
H2 New Arrivals
H2 Best Sellers
H2 Check your Rx
H2 Save up to $200 on Contacts
H2 Quick Links
H2 Quick Links
H2 Eyewear
H2 Contacts
H2 Prescription
H2 Vision Insurance Benefits
H2 Eyeconic Account
H2 Order Status and Shipping
H2 Payment
H2 Paying with Affirm
H2 Return/Exchange/Warranty
H2 Virtual Try-On
H2 VSP Premier Edge Locations
H2 Contact Us
H2 The Eyeconic Edge
H2 My Account
H2 Help Me
H2 Follow Eyeconic
H2 Who are you shopping for?
H3 GLASSES
H3 RESOURCES
H3 FACE SHAPES
H3 SPECIALTY SIZES
H3 FEATURED SHOPS
H3 FEATURED BRANDS
H3 SUNGLASSES
H3 RESOURCES
H3 FACE SHAPES
H3 SPECIALTY SIZES
H3 FEATURED SHOPS
H3 FEATURED BRANDS
H3 Contacts Brands
H3 RESOURCES
H3 Contacts Brand
H3 Important Reminders:
H3 Contacts Brands
H3 What measurements does Eyeconic need?
H3 Am I able to buy progressives?
H3 How do I know that I have a prescription for progressive lenses?
H3 What about measurements on progressive lenses?
H3 Can you recommend a doctor if I don’t have a current prescription?
H3 How do I know if I have a current prescription?
H3 When do I enter my prescription?
H3 How do I upload my current prescription?
H3 Is there a purchase limit for eyewear?
H3 Can I buy VR lenses for Meta Quest?
H3 How can I tell if my frames will fit under my Meta Quest VR?
H3 What is the difference between a routine eye exam and a contact lens exam?
H3 Can I use my eyeglass prescription to order my contacts?
H3 Can I get colored contacts?
H3 Do you offer trial lenses?
H3 Can I get a private label contact lens in place of the brand on my prescription?
H3 Can you recommend a doctor if I don’t have a current prescription?
H3 How do I know if I have a current prescription?
H3 When do I enter my prescription?
H3 How do I upload my current prescription?
H3 How do I connect my vision benefits?
H3 Can I use my vision benefits to make a purchase on Eyeconic?
H3 Can I place an order for a dependent or someone other than myself? How does that work?
H3 Can Eyeconic help me connect my benefits?
H3 Do I need to fill out and submit a claim for out-of-network reimbursement for shopping at Eyeconic?
H3 How do I submit a claim for out-of-network reimbursement with my insurance provider?
H3 I submitted a claim for out-of-network reimbursement. How do I get an update on my claim?
H3 How do I create an account?
H3 How do I sign in?
H3 Do I have to sign in?
H3 Can I print a receipt of my order?
H3 How soon will I receive my order?
H3 What should I do if I make a mistake when placing my order?
H3 How do I know if the contacts I want are on backorder?
H3 Where do you ship?
H3 Where should I have my order shipped?
H3 Can I make a change to my order?
H3 What forms of payment are accepted?
H3 Can I split payment between two cards?
H3 What about e-gift cards?
H3 When is my credit card charged?
H3 Is it safe to use my credit card on the site?
H3 Do you offer e-gift cards?
H3 Can I use my FSA funds towards my purchases?
H3 Can I use my HSA funds towards my purchases?
H3 Why is the sales tax shown during checkout only estimated?
H3 What is your tax policy?
H3 How does Affirm work?
H3 I meant to order with Affirm, but my credit card was charged the full amount. What can I do?
H3 Can I use my FSA or HSA using Affirm?
H3 What happens if my order is cancelled?
H3 What happens if I need to return my order?
H3 What is the exact policy?
H3 What should I do if I receive damaged or incorrect products?
H3 Frame warranty
H3 Contact Lens warranty
H3 Lens warranty
H3 Lens Enhancements warranty
H3 How do I file a warranty claim?
H3 Do I need to return my originally ordered glasses before I receive my replacement?
H3 How do I use Virtual Try-On?
H3 What are the technical requirements to start a Virtual Try-On session?
H3 What are some tips for using Virtual Try-On?
H3 Is my Virtual Try-On session stored anywhere?
H3 What is VSP Premier Edge™ ?
H3 Email
H3 Phone
H3 Feedback
H3 Verify Me
H3 Welcome! Member
H6 Please use your vsp.com login and password to connect your benefits.
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://eyeconic.com) Eyewear & Contacts | Eyeconic – The VSP In-Network Online Store
[H1]
Got VSP®
Insurance? We’ve Got Savings on
Contacts and Glasses.
Save up to $300 with the
VSP in-network online eyewear store.

Use My Insurance

How to Use Benefits

Shop Glasses

Shop Sunglasses

Shop Contacts

[IMG: Get an Extra $20]

[H3] Get an Extra $20

Use your insurance to get an extra
$20 toward
your frame allowance
on featured brands.
Shop Extra $20

[IMG: Save Up to $200 on Contacts]

[H3]
Save Up to $200 on Contacts
Stock up and save with your annual supply discount.

Shop All Contacts

*See Disclaimers

[IMG: Shop New Arrivals]

[H3] New Arrivals

Make waves in new styles from Kendra Scott, Nike, Calvin
Klein, and more.

Shop The Drop

[H2] Shop the Eyewear and Contacts Brands You Love

See All Brands

Showing 1 to 5 of brands

[IMG: Left arrow]

[IMG: Right arrow]

Ray-Ban

Nike

Kendra Scott

Acuvue

Dailies

Calvin Klein

Gucci

Oakley

Air Optix

Biofinity

Otis + Grey

Cole Haan

Kate Spade

Ferragamo

Lacoste

Dragon

Smart Staples

Coach

Biotrue

See All Brands

[H2] Trending Now

[IMG: Shop Best Sellers]

[IMG: Five Stars]

[H3] Best-Selling Styles

From easy-to-wear frames to
high-fashion
styles, here are
the glasses and sunglasses
loved by customers like you.

Shop Best Sellers

[IMG: Affordable Glasses]

[H3] Affordable Glasses

High-quality glasses in trendy shapes and colors from
$139. Yes, that price includes your prescription lenses.

Shop Now

[IMG: Shop Trending Shapes and Styles]

[IMG: Shop Trending Shapes and Styles]

[IMG: Shop Trending Shapes and Styles]

[IMG: Shop Trending Shapes and Styles]

[IMG: Shop Trending Shapes and Styles]

[IMG: Shop Trending Shapes and Styles]

[H3] Shop by Trend

Show off your style with trends
like jewel tones,
rounded frames,
tortoise shell, and more.

Find My Look

[IMG: Shop Men]

[H3] Men's Glasses

Shop Now

[IMG: Shop Women]

[H3] Women's Glasses

Shop Now

[IMG: Shop Men]

[H3] Men's Sunglasses

Shop Now

[IMG: Shop Women]

[H3] Women's Sunglasses

Shop Now

[H2] New to shopping online? Start here.

[IMG: Experiment with Virtual Try-On]

[H3] Experiment with Virtual Try-On
See yourself in your favorite frames with our Virtual Try-on tool.
Try on Glasses Now

[IMG: Update Your Prescription]

[H3] Update Your Prescription
To make sure your prescription is up to date, schedule an eye exam with one of the 43,000 doctors in our network.

Find a Doctor

[IMG: How to Buy Glasses Online]

[H3] How to Buy Glasses Online
Everything you need to know about finding your perfect pair including choosing lenses, learning your frame size, and more.

Learn More

[IMG: Our Vision
for Yours]

[H2] Our Vision for Yours
At Eyeconic®, we care about your vision and
how
you see the world around you.
That’s why we
seamlessly connect your eyewear, your insurance
coverage, and your doctor’s
expertise.
Shop the latest styles in glasses and sunglasses,
or go frameless with contact lenses.
Connect your VSP or MetLife benefits
to save up to $300 instantly or 20% off any amount
over your frame allowance.
No coverage? Ask your employer or check out
a VSP Individual Vision Plan.
Eyeconic partners with the VSP network of
more than 43,000 doctors.
Free frame adjustment from your local
VSP
eye doctor.

[IMG: VSP Vision Care + Eyeconic]

Email Sign Up

Your session has timed out. To continue to shop for customers close current browser tab.

Close

Use My Vision Insurance

1
Select Insurance

2
Member Details

3
Select a Shopper

4
Use Benefits

[IMG: success]
Success! You've added your dependent.

Hi, there!
Use your eligible member insurance benefits on Eyeconic to see savings (up to $300!) as you shop. Here's even more to love:
Get an extra 20% off out-of-pocket frame costs.
Get an extra $20 to spend on featured brands.
Free shipping and returns, always.
Already used your allowance? You'll always save 20% on eyewear with your insurance connected.

Continue

Need Help?
Contact us

|
Terms of Service

[H3]
Welcome! Member

Need Help?
Contact us

|
Terms of Service

Redirecting to vsp.com Login

[H6]
Please use your vsp.com login and password to connect your benefits.

Cancel

Forgot your VSP.com username or password?
Contact us

[IMG: Error Sign]

If you need to add additional dependents, please contact us at 1-855-EYECONIC (855-393-2664)

If you need to add additional dependents, please contact us at
1-855-EYECONIC (855-393-2664)

OK
5565 chars
SUB-PAGE (https://eyeconic.com/all-brands.html) Eyewear & Contact Lens Brands | All Brands | Eyeconic
[H1] All Eyewear & Contact Lens Brands
Choose from a wide selection of leading brands.

[H2] Contact Lens Brands

[H3] Acuvue

[H3] Air Optix

[H3] Avaira Vitality

[H3] Bausch + Lomb ULTRA

[H3] Biofinity

[H3] Biotrue

[H3] Clariti 1 Day

[H3] Dailies

[H3] Ethos

[H3] Infuse

[H3] MyDay

[H3] PRECISION1

[H3] PRECISION7

[H3] Proclear

[H3] TOTAL30

[H2] Eyewear Brands

[H3] Airlock

[H3] Anne Klein

[H3] AVIO

[H3] Balenciaga

[H3] bebe

[H3] Bottega Veneta

[H3] Calvin Klein

[H3] Calvin Klein Jeans

[H3] Canada Goose

[H3] Chelsea Morgan

[H3] Chloé

[H3] Coach

[H3] Cole Haan

[H3] Columbia

[H3] Converse

[H3] DKNY

[H3] Dragon

[H3] Draper James

[H3] Ferragamo

[H3] Flexon

[H3] Glemaud

[H3] Gucci

[H3] Indi

[H3] Jones New York

[H3] Karl Lagerfeld

[H3] Kate Spade

[H3] Kendra Scott

[H3] Lacoste

[H3] Longchamp

[H3] Maui Jim

[H3] McAllister

[H3] Montblanc

[H3] Mykita

[H3] Nautica

[H3] Nike

[H3] Nine West

[H3] Oakley

[H3] Otis + Grey

[H3] Paul Smith

[H3] Persol

[H3] Prada

[H3] Pure

[H3] Ray-Ban

[H3] Raycers

[H3] Robert Mitchel

[H3] Saint Laurent

[H3] Smart Staples

[H3] Spyder

[H3] TC Charton

[H3] Tom Ford

[H3] Vontélle

SHOP CONTACTS
SHOP WOMEN'S GLASSES
SHOP MEN'S GLASSES
SHOP KIDS' GLASSES

[H2] Save up to $300 on contacts and eyewear.

Connect your vision insurance now for extra savings.

Use Your Insurance

[H2] Find A Doctor

Let us connect you with one of the 40,000 doctors in our network.
Search Now

[H2] All Brands

[H3] Eyewear brands for every style

We only have eyes for high-quality glasses and sunglasses. Our impressive selection of designer eyewear features collections from the world’s most recognizable and respected brands. From subdued to standout, you’ll discover a ton of options that will complement your distinct style. The brands we carry don’t cut corners, so you can rest assured that your new eyewear is built to last. Shop eyewear brands you know and trust at Eyeconic.
[H3] Name-brand contacts for clear vision

When eye doctors prescribe contact lenses, they choose a brand that they believe is best-suited for your vision needs. Eyeconic is proud to offer contact lenses from major manufacturers that have earned the confidence of both vision-care specialists and patients.
2478 chars
SUB-PAGE (https://eyeconic.com/eyewear/best-sellers/) Best-Selling Glasses & Sunglasses | Eyeconic
https://www.eyeconic.com/eyewear/best-sellers

[H1] Best Sellers
From easy-to-wear looks to high-fashion styles, here are the most popular glasses and sunglasses our customers love.
Save up to $300 by using your insurance.

[IMG: 5 Star Favorites]

Featured Styles:
NIKE 7090,
Karl Lagerfeld KL6057S

Look for the heart!
Use your insurance to get more to spend on featured brands.
Learn more

[H2] Look for the Heart

Use your vision benefits to get even more value when you shop featured brands on Eyeconic.
VSP members can save on top brands like Calvin Klein, Karl Lagerfeld, Longchamp, Nike, and more when you look for the heart. See the full collection.
Check your benefits to see if you qualify.

Filters (0)

223 results

Brand

Search Brand

Anne Klein

bebe

Calvin Klein

Calvin Klein Jeans

Chelsea Morgan

Coach

Cole Haan

Columbia

Converse

DKNY

Dragon

Draper James

Ferragamo

Flexon

Gucci

Karl Lagerfeld

Kendra Scott

Lacoste

Longchamp

Maui Jim

McAllister

Nautica

Nike

Nine West

Oakley

Otis + Grey

Paul Smith

Persol

Ray-Ban

Robert Mitchel

Saint Laurent

Smart Staples

Spyder

Type

Eyeglasses

Sunglasses

Gender

Men

Women

Gender Neutral

Kids

Size

Lens Width

Extra Small (46 or less)

Small (47 - 49)

Medium (50 - 53)

Large (54 - 56)

Extra Large (57 & up)

View 223 Results

Bridge Width

Extra Small (14 or less)

Small (15 - 16)

Medium (17 - 18)

Large (19 - 20)

Extra Large (21 & up)

Lens Height

Extra Small (32 or less)

Small (33 - 37)

Medium (38 - 41)

Large (42 - 45)

Extra Large (46 & up)

Temple Length

Extra Small (130 or less)

Small (131 - 139)

Medium (140 - 144)

Large (145 - 149)

Extra Large (150 & up)

Find My Size

Special Sizes

Feature

Rx Available

Progressive Available

Polarized

Nosepads

Color

Black
Black

Blue
Blue

Brown
Brown

Clear
Clear

Gold
Gold

Green
Green

Grey
Grey

Gunmetal
Gunmetal

Pink
Pink

Purple
Purple

Red
Red

Silver
Silver

Tortoise
Tortoise

White
White

Shape

Aviator

Cat-Eye

Oval

Rectangle

Round

Square

Geometric

Rim

Full-Rim

Rimless

Semi Rimless

Material

All Plastics

All Metals

Acetate + Bio-Acetate

Hypoallergenic

Memory Metals

Metal-stainless

Price

$0 - $149.99

$150 - $199.99

$200 - $259.99

$260+

$

――
$

Go

Try-On

Available

Filters (0)

223 results

Brand

Search Brand

Anne Klein

bebe

Calvin Klein

Calvin Klein Jeans

Chelsea Morgan

Coach

Cole Haan

Columbia

Converse

DKNY

Dragon

Draper James

Ferragamo

Flexon

Gucci

Karl Lagerfeld

Kendra Scott

Lacoste

Longchamp

Maui Jim

McAllister

Nautica

Nike

Nine West

Oakley

Otis + Grey

Paul Smith

Persol

Ray-Ban

Robert Mitchel

Saint Laurent

Smart Staples

Spyder

Type

Eyeglasses

Sunglasses

Gender

Men

Women

Gender Neutral

Kids

Size

Lens Width

Extra Small (46 or less)

Small (47 - 49)

Medium (50 - 53)

Large (54 - 56)

Extra Large (57 & up)

View 223 Results

Bridge Width

Extra Small (14 or less)

Small (15 - 16)

Medium (17 - 18)

Large (19 - 20)

Extra Large (21 & up)

Lens Height

Extra Small (32 or less)

Small (33 - 37)

Medium (38 - 41)

Large (42 - 45)

Extra Large (46 & up)

Temple Length

Extra Small (130 or less)

Small (131 - 139)

Medium (140 - 144)

Large (145 - 149)

Extra Large (150 & up)

Find My Size

Special Sizes

Feature

Rx Available

Progressive Available

Polarized

Nosepads

Color

Black
Black

Blue
Blue

Brown
Brown

Clear
Clear

Gold
Gold

Green
Green

Grey
Grey

Gunmetal
Gunmetal

Pink
Pink

Purple
Purple

Red
Red

Silver
Silver

Tortoise
Tortoise

White
White

Shape

Aviator

Cat-Eye

Oval

Rectangle

Round

Square

Geometric

Rim

Full-Rim

Rimless

Semi Rimless

Material

All Plastics

All Metals

Acetate + Bio-Acetate

Hypoallergenic

Memory Metals

Metal-stainless

Price

$0 - $149.99

$150 - $199.99

$200 - $259.99

$260+

$

――
$

Go

Try-On

Available

Filters (0)
223 results

223 results
Sorry, no products in sight.
Try adjusting your filters for a better view.
https://www.eyeconic.com/eyewear/eyeglasses/rx7239/RX7239.html
RX7239
Frame + Lenses
[IMG: RX7239]
Virtual Try-On
RAY-BAN
rx7239
$275.00
USD
275.00
https://www.eyeconic.com/eyewear/eyeglasses/rx5279/RX5279.html
RX5279
Frame + Lenses
[IMG: RX5279]
Virtual Try-On
RAY-BAN
rx5279
$295.00
USD
295.00
https://www.eyeconic.com/eyewear/sunglasses/rb4165-justin/RB4165+Justin.html
RB4165 Justin
Frame + Lenses
[IMG: RB4165 Justin]
Virtual Try-On
RAY-BAN
rb4165 justin
$245.00
USD
245.00
https://www.eyeconic.com/eyewear/eyeglasses/nike-7090/NIKE+7090.html
NIKE 7090
Frame + Lenses
[IMG: NIKE 7090]
Virtual Try-On
NIKE
nike 7090
$285.00
USD
285.00

Use Your Insurance for the Best Price

https://www.eyeconic.com/eyewear/eyeglasses/og-202219/OG+202219.html
OG 202219
Frame + Lenses
[IMG: OG 202219]
Virtual Try-On
OTIS + GREY
og 202219
$159.00
USD
159.00

[H2] Save upto $300

Use your vision insuranceto start
saving.

Use My Insurance

https://www.eyeconic.com/eyewear/eyeglasses/mp-7101/MP+7101.html
MP 7101
Frame + Lenses
[IMG: MP 7101]
Virtual Try-On
SMART STAPLES
mp 7101
$139.00
USD
139.00
https://www.eyeconic.com/eyewear/eyeglasses/ke2607/KE2607.html
KE2607
Frame + Lenses
[IMG: KE2607]
Virtual Try-On
KENDRA SCOTT
ke2607
$245.00
USD
245.00

Use Your Insurance for the Best Price

https://www.eyeconic.com/eyewear/eyeglasses/lo2691/LO2691.html
LO2691
Frame + Lenses
[IMG: LO2691]
Virtual Try-On
LONGCHAMP
lo2691
$265.00
USD
265.00

Use Your Insurance for the Best Price

https://www.eyeconic.com/eyewear/eyeglasses/wp-20212/WP+20212.html
WP 20212
Frame + Lenses
[IMG: WP 20212]
Virtual Try-On
SMART STAPLES
wp 20212
$139.00
USD
139.00
https://www.eyeconic.com/eyewear/sunglasses/rb2132-new-wayfarer-classic/RB2132+New+Wayfarer+Classic.html
RB2132 New Wayfarer Classic
Frame + Lenses
[IMG: RB2132 New Wayfarer Classic]
Virtual Try-On
RAY-BAN
rb2132 new wayfarer classic
$275.00
USD
275.00

[H2] Free Shipping & Returns

If you're not satisfied,send it back.It's that simple.

https://www.eyeconic.com/eyewear/eyeglasses/wp-20205/WP+20205.html
WP 20205
Frame + Lenses
[IMG: WP 20205]
Virtual Try-On
SMART STAPLES
wp 20205
$139.00
USD
139.00
https://www.eyeconic.com/eyewear/eyeglasses/ke2605/KE2605.html
KE2605
Frame + Lenses
[IMG: KE2605]
Virtual Try-On
KENDRA SCOTT
ke2605
$275.00
USD
275.00

Use Your Insurance for the Best Price

https://www.eyeconic.com/eyewear/eyeglasses/og-20206/OG+20206.html
OG 20206
Frame + Lenses
[IMG: OG 20206]
Virtual Try-On
OTIS + GREY
og 20206
$159.00
USD
159.00
https://www.eyeconic.com/eyewear/eyeglasses/mp-6101/MP+6101.html
MP 6101
Frame + Lenses
[IMG: MP 6101]
Virtual Try-On
SMART STAPLES
mp 6101
$139.00
USD
139.00
https://www.eyeconic.com/eyewear/eyeglasses/ke2610/KE2610.html
KE2610
Frame + Lenses
[IMG: KE2610]
Virtual Try-On
KENDRA SCOTT
ke2610
$215.00
USD
215.00

Use Your Insurance for the Best Price

[H2] Prescription Lenses
Included

Our ALL-IN PRICING means that what you see is
what you'll pay.

https://www.eyeconic.com/eyewear/eyeglasses/mm-7100/MM+7100.html
MM 7100
Frame + Lenses
[IMG: MM 7100]
Virtual Try-On
SMART STAPLES
mm 7100
$139.00
USD
139.00
https://www.eyeconic.com/eyewear/sunglasses/sf1026s/SF1026S.html
SF1026S
Frame + Lenses
[IMG: SF1026S]
Virtual Try-On
FERRAGAMO
sf1026s
$309.00
USD
309.00

Use Your Insurance for the Best Price

https://www.eyeconic.com/eyewear/sunglasses/ke605s/KE605S.html
KE605S
Frame + Lenses
[IMG: KE605S]
Virtual Try-On
KENDRA SCOTT
ke605s
$175.00
USD
175.00

Use Your Insurance for the Best Price

https://www.eyeconic.com/eyewear/eyeglasses/og-7005/OG+7005.html
OG 7005
Frame + Lenses
[IMG: OG 7005]
Virtual Try-On
OTIS + GREY
og 7005
$159.00
USD
159.00
https://www.eyeconic.com/eyewear/eyeglasses/nike-8138/NIKE+8138.html
NIKE 8138
Frame + Lenses
[IMG: NIKE 8138]
Virtual Try-On
NIKE
nike 8138
$295.00
USD
295.00

Use Your Insurance for the Best Price

[H2] Virtual Try-On

Come face-to-face with the perfect
glasses.

Get Started

https://www.eyeconic.com/eyewear/eyeglasses/og-9004/OG+9004.html
OG 9004
Frame + Lenses
[IMG: OG 9004]
Virtual Try-On
OTIS + GREY
og 9004
$159.00
USD
159.00
https://www.eyeconic.com/eyewear/eyeglasses/mr-0001/MR+0001.html
MR 0001
Frame + Lenses
[IMG: MR 0001]
Virtual Try-On
SMART STAPLES
mr 0001
$139.00
USD
139.00
https://www.eyeconic.com/eyewear/eyeglasses/og-20220/OG+20220.html
OG 20220
Frame + Lenses
[IMG: OG 20220]
Virtual Try-On
OTIS + GREY
og 20220
$159.00
USD
159.00
https://www.eyeconic.com/eyewear/eyeglasses/mm-5102/MM+5102.html
MM 5102
Frame + Lenses
[IMG: MM 5102]
Virtual Try-On
SMART STAPLES
mm 5102
$139.00
USD
139.00
https://www.eyeconic.com/eyewear/eyeglasses/nike-7125/NIKE+7125.html
NIKE 7125
Frame + Lenses
[IMG: NIKE 7125]
Virtual Try-On
NIKE
nike 7125
$249.00
USD
249.00

Use Your Insurance for the Best Price

[H2] MeetYour Match

Use the Find a Doctor tool to get
matched with a doctor near you.

Find a Doctor

[H4] Find My Size

When shopping on Eyeconic, the Lens Width (52) defines the size.

[H4] EXAMPLE: 52 17 145

[IMG: Frame Size Guide]

[IMG: Frame Size Guide]

ALL MEASUREMENTS ARE IN MILLIMETERS AND CAN OFTEN BE FOUND INSIDE THE LEFT TEMPLE.

[H3] 1. Lens Width (52)

[H3] 2. Bridge Distance (17)

[H3] 3. Temple Length (145)

[IMG: Frame Size Guide]

[IMG: Frame Size Guide]

[H3] Frames That Fit

Designed with your needs in mind, shop eyewear for a large fit, small fit, low bridge, and high prescription.

[IMG: Shop Large Fit Glasses]

[H2] Glasses for a Large Fit

Whether you have a big head or just love oversized glasses, these picks are designed with your preferences in mind.

Shop Large Fit Glasses

[IMG: Shop Small Fit Glasses]

[H2] Glasses for a Small Fit

Do glasses slip right off your head or just look a little too giant for your face? Here are some favorites that should fit like a dream.

Shop Small Fit Glasses

[IMG: Shop High Rx Glasses]

[H2] Glasses for a High Prescription

Choosing glasses for a high prescription can seem daunting, but we have you covered with plenty of choices to ensure your lenses don’t look too thick or distorted in your glasses.

Shop High Rx Glasses

[IMG: Shop Low Bridge Glasses]

[H2] Glasses for a Low Bridge

The key to the perfect low bridge fit is finding eyewear that feature larger nose pads to ensure they’re resting on the proper parts
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SUB-PAGE (https://eyeconic.com/help-center/) Help Center & Frequently Asked Questions | Eyeconic
[H2] Quick Links
Contacts
Eyeconic Account
Eyewear
Order Status and Shipping
Payment
Paying with Affirm
Prescription
Return/Exchange/Warranty
Virtual Try-On
Vision Insurance Benefits
VSP Premier Edge Locations

Contacts
Eyeconic Account
Eyewear
Order Status and Shipping
Payment
Paying with Affirm
Prescription
Return/Exchange/Warranty
Virtual Try-On
Vision Insurance Benefits
VSP Premier Edge Locations

To position your prescription lenses correctly in your frames, we’ll
need your PD, or pupillary distance. This is the distance, in millimeters,
between the centers of your pupils. Most prescriptions don’t include it. At Eyeconic,
we’ll use a standard PD, collect your PD from your prescribing eye doctor, or you can
measure it yourself using our third-party online PD measurement tool when you check out.
Just let us know if your glasses are for reading or for distance to ensure a more
accurate measurement. It’s just another way Eyeconic brings expert personal service to
online shopping.

You sure can! Whether you call them progressives or no-line
bifocals, don't worry, we've got you covered.

Great question! If you have a prescription for progressive lenses,
your ADD (additional) power value will be greater than 0 (e.g. +1.75). If your
prescription has no ADD value or a value of 0, you have a single-vision prescription. To
avoid cancellation, do not order progressive lenses if you have a single-vision
prescription.

Progressives require a measurement called segment height, or seg
height. It’s unique to each individual frame – and not a general measurement that a
patient gets at the doctor’s office. We use a fancy algorithm to calculate seg height,
based on the frames you select. You don’t have to provide any additional information,
we’ll take care of everything.

Definitely. We partner with a network of 43,000 doctors. Use our Find A Doctor tool to
find a doctor near you.

The best way is to check with your doctor's office before placing
your order. Check out our example of a
valid prescription. Your current prescription should include:
Patient Name
Valid Expiration Date
Prescribing Doctor
Prescription Information
Don’t have a copy of your prescription? No worries, just give
us your prescribing doctor’s contact info (also during the checkout process), and
we’ll take care of it!
If we receive an image of the prescription, we’re able to verify it
based on the submission of a valid prescription form.
Note: An eye exam is recommended every year. As a
rule, you shouldn’t go longer than two years between eye exams. You may need to have
your eyes examined more often if you have a family history of eye diseases, diabetes, if
you have generally poor health, or you’re taking medications that may have potential
side effects on the eyes.

During the checkout process, you will be asked to upload an image of
your current prescription. Check out our example of a
prescription to upload.

First things first, you’ll need to snap a photo of or scan your
current prescription and save it to your computer or mobile device. Check out our example of a
prescription. Image of your current prescription must include:
Patient Name
Valid Expiration Date
Prescribing Doctor
Prescription Information
Don’t have a copy of your prescription? No worries, just give
us your prescribing doctor’s contact info (also during the checkout process), and
we’ll take care of it!
At checkout, scroll down to the PRESCRIPTION section and use the
UPLOAD AN IMAGE option. Then follow these steps:
Enter patient’s first and last name.
Click, CHOOSE A PHOTO and select the image of your current
prescription that you had previously saved. We accept image files in JPG, PNG and
PDF format.
Select "I authorize..."
Select NEXT STEP

You may purchase up to five pairs of glasses and/or sunglasses at a
time. We’ll contact you to verify any purchase of six pairs or more.

While we do not carry prescription lens inserts for Meta Quest, we
do carry frames that may fit while using the headset. Make sure the frames are no more
than 142mm wide and the lens height is no more than 50mm for the best VR experience. See
below to learn more.

We can’t guarantee your frames will fit under your device, but we
can give you a few pointers. To get a rough idea if your selected frames will fit, you
can add the lens width (x2) to the bridge width listed on the site to make sure you’re
well under the 142mm limit. This calculation doesn’t account for the frames themselves,
so we also recommend choosing frames that are wire-rimmed or thin metal/plastic to get
the best results.

Routine eye exams are an important preventive measure for
maintaining your overall health and wellness. During an eye exam, an eye doctor can look
for vision problems and signs of serious medical conditions such as glaucoma, cataracts,
diabetes, and even cancer.
Because contact lenses rest directly on your eyes, a contact lens
prescription can differ greatly from an eyeglass prescription. Your eye doctor will
perform special tests during a contact lens exam to evaluate your vision with contacts.
The surface of your eye will be measured to determine what size and type of contacts are
best for you. A tear film evaluation may also be performed to make sure you have enough
tears to comfortably wear contacts.

No. Eyeglass prescriptions differ from contact lens prescriptions.
See your doctor to get a valid and accurate contact lens prescription.

Yes! But only if your doctor has prescribed them to you.

Not at this time, but you can visit your doctor to learn about your
options.

Yes, Eyeconic does offer private label contacts.
If you were prescribed a contact lens from Biofinity®, clariti® 1
day, Avaira Vitality®, or MyDay® you may be able to switch to an equivalent lens from
ethos®.
Our ethos contact lenses offer the same quality as your national
brand at a lower price. CooperVision still makes it; the only difference is the brand
name and the box. Switching to ethos contact lenses gets you the exact same product for
a much better price.
Learn more about private
label contacts and see if there is an ethos
equivalent lens for you.

Definitely. We partner with a network of 43,000 doctors. Use our Find A
Doctor to find a doctor near you.
You could also renew your expired Rx online in 3 easy steps with Visibly. Learn more.

The best way is to check with your doctor's office before placing
your order. Check out our example of a
valid prescription. Your current prescription should include:
Patient Name
Valid Expiration Date
Prescribing Doctor
Prescription Information
Don’t have a copy of your prescription? No worries, just give
us your prescribing doctor’s contact info (also during the checkout process), and
we’ll take care of it!
If we receive an image of the prescription, we’re able to verify it
based on the submission of a valid prescription form.
Note: An eye exam is recommended every year. As a
rule, you shouldn’t go longer than two years between eye exams. You may need to have
your eyes examined more often if you have a family history of eye diseases, diabetes, if
you have generally poor health, or you’re taking medications that may have potential
side effects on the eyes.

During the checkout process, you will be asked to upload an image of
your current prescription. Check out our example of a
prescription to upload.

First things first, you’ll need to snap a photo of or scan your
current prescription and save it to your computer or mobile device. Check out our example of a
prescription. Image of your current prescription must include:
Patient Name
Valid Expiration Date
Prescribing Doctor
Prescription Information
Don’t have a copy of your prescription? No worries, just give
us your prescribing doctor’s contact info (also during the checkout process), and
we’ll take care of it!
At checkout, scroll down to the PRESCRIPTION section and use the
UPLOAD AN IMAGE option. Then follow these steps:
Enter patient’s first and last name.
Click, CHOOSE A PHOTO and select the image of your current
prescription that you had previously saved. We accept image files in JPG, PNG and
PDF format.
Select "I authorize..."
Select NEXT STEP

It's easy! Watch the video below, then visit our Insurance Benefits page. Be prepared to provide your personal
information. Then, you're all ready to shop on Eyeconic without having to submit a claim
or do any extra work!

NOTE: If your insurance plan doesn't allow for
Eyeconic integration, but you do have benefits available, simply shop on Eyeconic.com
and submit for out-of-network reimbursement. Go to your member portal to submit your
claim or you can call us at 855-EYECONIC (855-393-2664), 7 am to 5 pm PT, Monday through
Friday.

In most cases, yes! We currently accept VSP and MetLife vision
insurance and discount plans. Of course, it all depends on the specific needs of your
insurance plan. Make sure to connect your benefits here to get
the most value on your Eyeconic purchase. Even if you've used your benefits, all VSP and
MetLife members will still get 20% off all glasses and sunglasses.
NOTE: If your insurance plan doesn't allow for
Eyeconic integration, but you do have benefits available, simply shop on Eyeconic.com
and submit for out-of-network reimbursement. Go to your member portal to submit your
claim or you can call us at 855-EYECONIC (855-393-2664), 7 am to 5 pm PT, Monday through
Friday.

Of course you can! One family member can create an account and place
orders for dependents by unlinking and linking to the proper dependent.
Sign in to your account
Click “use my insurance” in the navigation bar
Scroll to the bottom of the page and click the “remove my
insurance” button
Click the “use my insurance” button
Follow the instructions to link the insurance of your dependent

Of course! Give us a call at 855-EYECONIC (855-393-2664), 7 a.m. to
5 p.m. Pacific Time, every day. We’d be happy to help.

We accept most plans from VSP and MetLife. If you can apply your
benefits to your purchase on Eyeconic, you don’t need to fill out and submit a claim for
out-of-network reimbursement. If your insurance plan doesn’t allow for Eyeconic
integration but you do have benefits available, just shop on Eyeconic and submit for out-of-network reimbursement

If your insurance plan doesn’t allow for Eyeconic integration but
you do have benefits available, just shop on Eyeconic and submit for out-of-network
reimbursement.
After you’ve placed an order, print your order receipt.
Fill out this form.
Send the receipt and form to your insurance provider.

To know the status of your claim, contact your vision insurance
company. If your vision insurance company needs additional information from you, they
will notify you.

In order to create your Eyeconic account, you’ll need to take the
following steps: Enter in your personal information as indicated, create your user
name/login (e-mail address) and password then you’re all ready to go! Create an
account now.

It's simple! Go to the Sign In page and type in your user name/login (e-mail
address) and password.

Nope. Feel free to shop as a guest.

Yes! In My Account you’ll be able to print a receipt of your order
from Order History.

Contact Lenses
The following shipping estimates include 1-2 days to verify your
current prescription (if you’ve uploaded one during checkout) and prepare your item for
shipping.
With FREE Ground Shipping, it will take 8 days until you can
pop in your new contacts.
With 2nd Day Shipping, it will take 6 days.
With Next Day Shipping, it will take 5 days.

Prescription Glasses
Every prescription is unique. That’s why prescription lenses
typically take longer to receive, because they’re custom made pieces, specifically
fabricated for your eyes only.
With FREE Ground Shipping, it will take approximately 15* days
until your new specs are in your hands… or on your face.
With 2nd Day Shipping, it will take 13* days.
With Next Day Shipping, it will take 12* days.
* The shipping estimates above include 5-7 days to
validate your current prescription, manufacture your lenses (single vision prescriptions
without lens enhancements), and prepare your item for shipping. If your order includes a
progressive prescription or is being made with TechShield™ Blue or SunSync®, we’ll need
an additional 4-5 days to apply these enhancements with the care and attention needed to
ensure the final product is perfect.

Non-Prescription Sunglasses
The following shipping estimates include 1-2 days to prepare your
item for shipping.
With FREE Ground Shipping, it will take 7 days until your new
shades are in your hands… or on your face.
With 2nd Day Shipping, it will take 5 days.
With Next Day Shipping, it will take 4 days.
Non-Prescription Eyeglasses
The following shipping estimates include 5-7 days to manufacture
your lenses.
With FREE Ground Shipping, it will take approximately 10 days
until your new shades are in your hands… or on your face.
With 2nd Day Shipping, it will take 8 days.
With Next Day Shipping, it will take 7 days.

Hey, everyone makes mistakes. We understand. Just call our customer
service team right away at 855-EYECONIC (855-393-2664). You can also email us by
clicking the button below in the CONTACT US section. We’ll help you get everything
straightened out!

We'll contact you if the lenses you ordered are on back-order and
let you know when you can expect to receive them.

We currently ship anywhere in the 50 United States. At this time, we
do not ship internationally or to US territories. We also cannot ship to P.O. Box or
APO/FBO addresses.

It’s up to you! We can send your order to your residence or office –
just not to a P.O. Box. or APO/FBO addresses.

After your order has shipped, you can no longer make changes to your
product or delivery address.

There are plenty of ways to pay. We accept Visa®, MasterCard®, American Express®, Discover®, or an Eyeconic e-gift card. Choose Apple Pay or Google Pay as an easy, secure online payment option. You can also use your Health Savings Account and your Flexible Spending Account toward purchases.
Prefer to pay over time? You can choose to pay bi-weekly or in installments, with as low as 0% APR for eligible customers with Affirm on out-of-pocket costs over $100.

We aren’t able to split payment between two credit cards; however,
you can choose to pay over time and interest-free for eligible custom
15000 chars
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        "logo": "https://www.eyeconic.com/on/demandware.static/-/Sites-eyeconic-Library/default/dw45331d71/images/Eyeconic_Logo.svg",
        "url": "https://www.eyeconic.com/",
        "sameAs": [
            "https://www.pinterest.com/shopeyeconic?_ga=1.68318737.1235224295.1477426665",
            "https://twitter.com/shopeyeconic?_ga=1.22576059.1235224295.1477426665",
            "https://www.facebook.com/shopeyeconic?_ga=1.161075773.1235224295.1477426665",
            "https://instagram.com/shopeyeconic/?_ga=1.22576059.1235224295.1477426665",
            "http://blog.eyeconic.com/?_ga=2.59221869.1162287913.1501087083-134737069.1501087083"
        ],
        "telephone": "1 (855) 393-2664"
    }
]

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Ecommerce & Online Retail
36.3 Avg BS

Based on 3393 businesses audited.

BS Detector

Ecommerce & Online Retail BS: Eyeconic (eyeconic.com)

https://eyeconic.com 📍 Industry: Ecommerce & Online Retail
19 BS / 100

Eyeconic is a benchmark for low-BS e-commerce. It replaces typical retail vagueness with technical specifications and institutional authority, proving it is a functional utility rather than just a marketing shell.

Info Density Power-words vs. Substance ratio.
5
17% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
2
10% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
4
20% BS
Commodity Fingerprint Detection of industry clichés/templates.
5
33% BS
Identity & Authority Expert verifiability & Schema depth.
3
20% BS

Increase the visibility of third-party reviews (e.g., Trustpilot or Google) to move beyond the low internal review count. Add a ‘Meet the Team’ or ‘Our Opticians’ section with Person schema to humanize the technical authority. Clarify the ‘43,000 doctors’ claim by providing a direct, interactive map link on the homepage rather than just the ‘Find a Doctor’ text button.

The site perfectly matches the Ecommerce & Online Retail category, specifically operating as a specialized medical-retail hybrid. It focuses on the Direct-to-Consumer (DTC) sale of prescription eyewear and contact lenses while integrating with insurance providers like VSP and MetLife.

“The low score of 19 is driven by the site's high technical substance and lack of generic marketing fluff. Minor points were added only for the low transparency of customer reviews and the use of standard retail templates for navigation.”

Verified Analysis Date: May 30, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result
Brand AI Reputation