Industry Context — Common BS Fingerprints in Education, Schools & Universities
National Education Association
(https://nea.org) 📸 Data Snapshot: May 30, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE National Education Association | NEA (https://nea.org)
National Education Association | NEA
The National Education Association (NEA) is more than 3 million people—educators, students, activists, workers, parents, neighbors, friends—who believe in opportunity for all students and in the power of public education to transform lives and create a more just and inclusive society.
HEADING_REPEATED_BODY Search | NEA (https://nea.org/search/)
Search | NEA
NAV_HEADER_HEADING_REPEATED_FOOTER Contact Us | NEA (https://nea.org/about-nea/contact-us/)
Contact Us | NEA
Send us a message, invite an NEA leader to speak at your events, change your address and more.
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER NEA Affiliates | NEA (https://nea.org/nea-affiliates/)
NEA Affiliates | NEA
Our local and state affiliates make it possible for us to make sure every educator, in every city, in every state, has the power to create great public schools.
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://nea.org) National Education Association | NEA
[IMG: Protesters carry signs advocating for more funding for schools] [H1] We’re here to make sure every student & educator succeeds. The National Education Association (NEA) is more than 3 million people—educators, students, activists, workers, parents, neighbors, friends—who believe in opportunity for all students and in the power of public education to transform lives and create a more just and inclusive society. Join us Find your state affiliate Learn more about NEA [H2] We are Speaking Up For Education Policy Health, Wellness, & Safety Professional Practice Racial & Social Justice Salary & Workplace Conditions The Crisis in College Accreditation and Why It Matters Featured Article [IMG: Empty college classroom] [H3] The Crisis in College Accreditation and Why It Matters Proposed changes to accreditation would help politicians to dictate and censor what’s taught in college classrooms. Read More Help Protect Academic Freedom in Higher Education School Theater Program Tackles Teen Mental Health Featured Article [IMG: theater program on mental health] [H3] School Theater Program Tackles Teen Mental Health Finding a meaningful way to talk to students about suicide is tricky. Theater can help. Read More Find resources for student and educator mental health The Joy of Teaching Featured Article Audio/Video [IMG: carissa kano] [H3] The Joy of Teaching This is still a great job! Educators share their secrets for staying—happily—in the profession. Read More Learn more about Professional Learning Resources for Educators Podcast Brings LGBTQ+ Living History Into the Classroom Featured Article [IMG: Picture of a historical interview with Kathleen Boatwright] [H3] Podcast Brings LGBTQ+ Living History Into the Classroom A podcast brings LGBTQ+ living history into the classroom. Read More Access the LGBTQ+ Support Toolkit Support Staff Earnings Increase, But Inflation Takes its Toll Featured Article [IMG: ESP bill of rights] [H3] Support Staff Earnings Increase, But Inflation Takes its Toll As wages have stagnated over time, the campaign for better pay and respect gathers momentum. Read More See the full report [H2] Our best hope for student success is you. Your passion and commitment are crucial to helping all students—of all colors and backgrounds—learn, grow, and fulfill their potential. Here’s how you can get started. [IMG: young girl seated at table looks up from her drawing and into the camera] [H3] Be a voice for each and every student Protect public schools & students Actions to defend public education [IMG: Male math teacher with glasses teaching a lesson] [H3] Achieve professional excellence Improve your practice Become a leader [IMG: teacher leans over a table of seated middle school students to talk to them about a lesson] [H3] Your Rights and Working Conditions Discover the union advantage Attain the benefits you deserve [IMG: Closeup of crowd at the Freedom to Learn Rally in Orlando, Florida] [H3] Advance justice with us Create safe and just schools Protect the right to an inclusive education [IMG: Headshot of 2026 NEA Higher Educator of the Year Clinton Smith wearing a blue suit and orange tie] “You can’t truly fight for students without also fighting for the people who teach them.” Quote by: —Clinton Smith, NEA Higher Educator of the Year Post this Meet Clinton Smith [H3] Are you an affiliate? Jump to updates, opportunities, and resources for NEA state and local affiliates. Grants and funding Tools and trainings New from NEA [H3] Let’s get real A 2025 survey found that a third of Americans ages 18–29 “do not buy into the value of democracy.” Post this Men of color make up just 2 percent of educators nationwide. Post this 87 percent of America’s education standards mentioning Indigenous people and cultures are limited to pre-1900 contexts. Post this [H3] Let’s bring real change [H3] Let’s get real A 2025 survey found that a third of Americans ages 18–29 “do not buy into the value of democracy.” Post this [H3] Let’s bring real change [IMG: Lauren Hallgring] “Allowing students to bring up issues and talk about what they are seeing and hearing in their world is critical. They will begin to respond to each other—it’s a beautiful thing to see—and the teacher’s role is largely to monitor and moderate. I never get on a soapbox or make my own political views known. Instead, I ask a lot of guiding questions and give students practice in finding evidence from primary sources.” — Lauren Hallgring, eighth-grade civics teacher, New Jersey (middle, with scarf in photo) How Educators Help Students Value Democracy Men of color make up just 2 percent of educators nationwide. Post this [H3] Let’s bring real change [IMG: A man stands beside a skeleton in a classroom.] “Growing up I didn’t see a lot of me in my own teachers. That really inspired me to go just a little harder in terms of what I bring to the table … to be better. I don’t have time to slack off because I want [my students] to be the best they can be....Not only am I beneficial to students of color, especially young Black males, but I feel I’m a benefit to all students." — Samuel Washington Jr., science teacher, New York Read more about Samuel's classroom 87 percent of America’s education standards mentioning Indigenous people and cultures are limited to pre-1900 contexts. Post this [H3] Let’s bring real change [IMG: anton treuer] “A contemporary story about a Native boy helps battle stereotyping while also offering lessons that anyone can learn about growing up and honoring your community and your place in it. It doesn’t swim through the tragedy and trauma of what Native culture lost but speaks about the living culture that is here and how kids can get to healing.” — Anton Treuer, author of "Where Wolves Don't Die" Read more [H2] What’s on Your Mind? We’re here to help. Our community comes to us seeking tools (guides, reports, trainings, and more) to help answer everyday questions. We’re here to support you in whatever you need. Bullying Collective Bargaining College Affordability COVID-19 Diversity & Inclusion Education Funding English Language Learning Federal Legislation Gun Violence Immigration Mental Health Politics & Campaigns Privatization Racial & Social Justice School Climate Trauma Union Organizing Voting Rights Workplace Conditions Explore All Topics Read the Latest from NEA Today [IMG: A crowd of people holding various signs about supporting public education.] [H2] Protect Public Schools Educators and parents know that America's students need more opportunities to succeed, and we need to strengthen our public schools where 90% of students learn. Get engaged [H2] Stay Informed We'll come to you We're here to help you succeed in your career, advocate for public school students, and stay up to date on the latest education news. Sign up to stay informed [IMG: National Education Association logo] [H3] Great public schools for every student About us Partner with us Advertise with us
SUB-PAGE · THIN (https://nea.org/search/) Search | NEA
[IMG: Librarian leans over seated students at the library who are reading a book] [H2] Education News Relevant to You We're here to help you succeed in your career, advocate for public school students, and stay up to date on the latest education news and trends. Browse stories by topic, access the latest issue of NEA Today magazine, and celebrate educators and public schools. Read the latest [H2] Stay Informed We'll come to you We're here to help you succeed in your career, advocate for public school students, and stay up to date on the latest education news. Sign up to stay informed [IMG: National Education Association logo] [H3] Great public schools for every student About us Partner with us Advertise with us
SUB-PAGE (https://nea.org/about-nea/contact-us/) Contact Us | NEA
[H1] Contact Us Send us a message, invite an NEA leader to speak at your events, change your address and more. Share [IMG: bluesky] [IMG: facebook] [H4] NEA Headquarters Phone 202-833-4000 Monday-Friday 8:30 a.m. - 4:30 p.m. ET [H4] Fax 202-822-7974 [H4] Mailing Address National Education Association 1201 16th Street, NW Washington, DC 20036-3290 Request an NEA Officer or member of the Executive Committee to speak at your event Update your address and other contact information [H2] Section with embed [IMG: First-person view of microphones on a podium] [H2] Member of the media? We're here to help. Our Media Center has NEA's recent press releases and information for how to meet your deadline. Visit NEA's Media Center [H2] Stay Informed We'll come to you We're here to help you succeed in your career, advocate for public school students, and stay up to date on the latest education news. Sign up to stay informed [IMG: National Education Association logo] [H3] Great public schools for every student About us Partner with us Advertise with us
SUB-PAGE (https://nea.org/nea-affiliates/) NEA Affiliates | NEA
[H1] NEA Affiliates Our local and state affiliates make it possible for us to make sure every educator, in every city, in every state, has the power to create great public schools. Share [IMG: bluesky] [IMG: facebook] Our unified structure means that wherever you are, your union colleagues are here for you. Here’s how to connect and join. [H3] Find your state on the map below to join NEA and get current contact information. If you’re not an educator but want to support NEA’s mission to give every child a quality education regardless of family income or place of residence, become a Community Ally. Aspiring Educators can join NEA here. Use the join links for your state in the map below for all other membership types including active teacher, retired, and ESP. Alabama [H2] Alabama [H3] Join Join as an Aspiring Educator [H3] Contact Information Physical Address 422 Dexter Ave. Montgomery, AL 36104 Mailing Address PO Box 4177 Montgomery, AL 36103-4177 Phone: (334) 834-9790 Fax: (334) 262-8377 www.myaea.org Close Alaska [H2] Alaska [H3] Join Active Professional/Certified For individuals employed in public education in a certified position in a public school district or institution of higher learning or whose job is primarily education. Active Education Support Professional (ESP)/Classified For individuals who are employed in public education in a support position in a public school district or institution of higher learning or whose job is primarily in education. Retired For individuals no longer employed in public education and who are eligible to receive a pension from an educational employment institution. Pre-Retired Subscription For individuals who are currently working and are an NEA Active Professional or ESP, you may join as a pre-retired member in advance of retirement. Aspiring Educator [H3] Contact Information 4100 Spenard Road Anchorage, Alaska 99517 Phone: (907) 274-0536 Fax: (907) 274-0551 neaalaska.org Close Arizona [H2] Arizona [H3] Join Join as an Aspiring Educator [H3] Contact Information 345 East Palm Lane Phoenix, AZ 85004-1532 Phone: (602) 264-1774 or (800) 352-5411 Fax: (602) 240-6887 arizonaea.org Close Arkansas [H2] Arkansas [H3] Join Join as an Aspiring Educator [H3] Contact Information AEA Building 1500 W. 4th Street Little Rock, AR 72201-1064 Phone: (501) 375-4611 Fax: (501) 375-4620 aeaonline.org Close California [H2] California [H3] Join Join as an Aspiring Educator [H3] Contact Information 1705 Murchison Drive Burlingame, CA 94011-0921 Phone: (650) 697-1400 Fax: (650) 552-5007 www.cta.org Close Colorado [H2] Colorado [H3] Join Join as an Aspiring Educator [H3] Contact Information 1500 Grant StreetDenver, CO 80203Phone: (303) 837-1500Fax (303) 837-9006www.coloradoea.org Close Connecticut [H2] Connecticut [H3] Join Join as an Aspiring Educator [H3] Contact Information Capitol Place Suite 500 21 Oak Street Hartford, CT 06106 Phone: (860) 525-5641 Fax: (860) 725-6323 www.cea.org Close Delaware [H2] Delaware [H3] Join Join as an Aspiring Educator [H3] Contact Information 136 E. Water Street Dover, Delaware 19901 Phone: (302) 734-5834 Fax: (302) 674-8499 www.dsea.org Close Florida [H2] Florida [H3] Join Join as an Aspiring Educator [H3] Contact Information 213 S. Adams StreetTallahassee, FL 32301Phone: (850) 201-2800Fax: (850) 222-1840www.feaweb.org Close Georgia [H2] Georgia [H3] Join Join as an Aspiring Educator [H3] Contact Information 100 Crescent Centre Parkway Suite 500 Tucker, GA 30084 Phone: (678) 837-1100 Fax: (678) 837-1110 www.gae.org Close Hawaii [H2] Hawaii [H3] Hawaii State Teachers Association [H3] Join Join as an Aspiring Educator [H3] Contact Information 1200 Ala Kapuna Street Honolulu, Hawaii 96819 Phone: (808) 833-2711 Fax: (808) 839-7106 www.hsta.org Close Idaho [H2] Idaho [H3] Join Join as an Aspiring Educator [H3] Contact Information 620 N. 6th Street P.O. Box 2638 Boise, ID 83701 Phone: (208) 344-1341 Fax: (208) 336-6967 www.idahoea.org Close Illinois [H2] Illinois [H3] Join Join as an Aspiring Educator [H3] Contact Information 100 E. Edwards Street Springfield, IL 62704 Phone: (217) 544-0706 Fax: (217) 544-7383 www.ieanea.org Close Indiana [H2] Indiana [H3] Join Join as an Aspiring Educator [H3] Contact Information 150 W. Market Street Suite 900 Indianapolis, IN 46204 Phone: (317) 263-3400, 1 (800) 382 4037 Fax: (317) 655-3700 www.ista-in.org Close Iowa [H2] Iowa [H3] Join Join as an Aspiring Educator [H3] Contact Information 777 Third Street Des Moines, Iowa 50309 Phone: (515) 471-8000 Fax: (515) 471-8017 www.isea.org Close Kansas [H2] Kansas [H3] Join Join as an Aspiring Educator Join as a Retired Educator [H3] Contact Information 715 SW 10th StreetTopeka, KS 66612Phone: 785-232-8271Fax: 785-232-6012www.knea.org Close Kentucky [H2] Kentucky [H3] Join Join as an Aspiring Educator [H3] Contact Information 401 Capital Avenue Frankfort, KY 40601 Phone: (502) 875-2889 Fax: (502) 227-9002 www.kea.org Close Louisiana [H2] Louisiana [H3] Join Join as an Aspiring Educator [H3] Contact Information 8322 One Calais Ave. Baton Rouge, LA 70809 Phone: (225) 343-9243 Fax: (225) 343-9272 www.lae.org Close Maine [H2] Maine [H3] Join Join as an Aspiring Educator [H3] Contact Information 35 Community Drive Augusta, ME 04330 Phone: (207) 622-4418 Fax: (207) 623-2129 maineea.org/contact-us/ Close Maryland [H2] Maryland [H3] Join Join as an Aspiring Educator [H3] Contact Information 140 Main Street Annapolis, MD 21401 Phone: (410) 263-6600 Fax: (410) 280-9070 www.marylandeducators.org Close Massachusetts [H2] Massachusetts [H3] Contact Information 2 Heritage Drive, 8th Floor Quincy, MA 02171-2119 Phone: 617-878-8212 FAX: 617-742-7046 www.massteacher.org Close Michigan [H2] Michigan [H3] Join Join as an Aspiring Educator [H3] Contact Information 1216 Kendale Blvd PO Box 2573 East Lansing, Michigan 48826-2573 Phone: (517) 332-6551 Fax: (517) 337-5587 www.mea.org Close Minnesota [H2] Minnesota [H3] Join Join as an Aspiring Educator [H3] Contact Information 41 Sherburne Avenue St. Paul, MN 55103 Phone: (651) 227-9541 Fax: (651) 292-4803 www.educationminnesota.org Close Mississippi [H2] Mississippi [H3] Join [H3] Contact Information 775 North State Street Jackson, MS 39202-3086 Phone: (601) 354-4463 Fax: (601) 352-7054 www.maetoday.org Close Missouri [H2] Missouri [H3] Join Join as an Aspiring Educator Contact Information 1810 East Elm Street Jefferson City, MO 65101-4174 Phone: (573) 634-3202 Fax: (573) 634-5646 www.mnea.org Close Montana [H2] Montana [H3] Join Join as an Aspiring Educator [H3] Contact Information 1232 E. 6th Avenue Helena, MT 59601 Phone: (406) 442-4250 Fax: (406) 443-5081 https://www.mfpe.org/ Close Nebraska [H2] Nebraska [H3] Join Join as an Aspiring Educator [H3] Contact Information 605 S. 14th Street Lincoln, NE 68508 Phone: (402) 475-7611 Fax: (402) 475-2630 www.nsea.org Close Nevada [H2] Nevada [H3] Join Join as an Aspiring Educator [H3] Contact Information 3511 E. Harmon Las Vegas, NV 89121 Phone: (702) 733-7330 Fax: (702) 733-6004 www.nsea-nv.org Close New Hampshire [H2] New Hampshire [H3] Join Join as an Aspiring Educator [H3] Contact Information 9 South Spring Street Concord, New Hampshire 03301 Phone: (603) 224-7751 Fax: (603) 224-2648 www.nhnea.org Close New Jersey [H2] New Jersey [H3] Join Join as an Aspiring Educator [H3] Contact Information 180 W. State Street P.O. Box 1211 Trenton, NJ 08607 Phone: (609) 599-4561 Fax: (609) 278-0688 www.njea.org Close New Mexico [H2] New Mexico [H3] Join Join as an Aspiring Educator [H3] Contact Information 2007 Botulph RoadSanta Fe, NM 87505Phone: (505) 982-1916Fax: (505) 982-6719www.neanm.org Close New York [H2] New York [H3] Contact Information 800 Troy-Schenectady Road Latham, NY 12110-2455 Phone: (518) 213-6000 Fax: (518) 213-6414 http://www.nysut.org/ Close North Carolina [H2] North Carolina [H3] Join Active Professional/Certified For individuals employed in public education in a certified position in a public school district or institution of higher learning or whose job is primarily education. Active Education Support Professional (ESP)/Classified For individuals who are employed in public education in a support position in a public school district or institution of higher learning or whose job is primarily in education. Retired For individuals no longer employed in public education and who are eligible to receive a pension from an educational employment institution. Pre-Retired Subscription For individuals who are currently working and are an NEA Active Professional or ESP, you may join as a pre-retired member in advance of retirement. Aspiring Educator [H3] Contact Information 3700 Glenwood Avenue, Ste 510 Raleigh, NC 27612 Phone: (919) 832-3000 Fax: (919) 829-1626 www.ncae.org Close North Dakota [H2] North Dakota [H3] Join Join as an Aspiring Educator [H3] Contact Information 301 N. 4th St. Bismarck, ND 58501-4020 Phone: (701) 223-0450 Fax: (701) 224-8535 www.ndunited.org Close Ohio [H2] Ohio Join as an Active Educator or Education Support Professional Join as an Aspiring Educator Join as a Retired or Pre-Retired member [H3] Contact Information 225 E. Broad Street P.O. Box 2550 Columbus, OH 43216 Phone: (614) 228-4526 Fax: (614) 228-8771 www.ohea.org Close Oklahoma [H2] Oklahoma [H3] Join Join as an Aspiring Educator [H3] Contact Information 323 E. Madison P.O.Box 18485 Oklahoma City, OK 73154 Phone: (405) 528-7785 Fax: (405) 523-4324 www.okea.org Close Oregon [H2] Oregon [H3] Join Join as an Aspiring Educator [H3] Contact Information 6900 SW Atlanta Street, Plaza 1 Portland, OR 97223-8598 Phone: (503) 684-3300 Fax: (503) 624-5814 www.oregoned.org Close Pennsylvania [H2] Pennsylvania [H3] Join Join as an Aspiring Educator [H3] Contact Information 400 N. 3rd Street P.O. Box 1724 Harrisburg, PA 17105 Phone: (717) 255-7000 Fax: (717) 255-7128 www.psea.org Close Rhode Island [H2] Rhode Island [H3] Join [H3] Contact Information 99 Bald Hill Road Cranston, RI 02920 Phone: (401) 463-9630 Fax: (401) 463-5337 www.neari.org Close South Carolina [H2] South Carolina [H3] Join Join as an Aspiring Educator Join as a Retired Educator [H3] Contact Information 2999 Sunset Blvd., Suite 200 West Columbia, SC 29169 Phone: (803) 772-6553 Fax: (803) 772-0922 www.thescea.org Close South Dakota [H2] South Dakota [H3] Join Join as an Aspiring Educator [H3] Contact Information 411 E. Capitol Avenue Pierre, SD 57501 Phone: (605) 224-9263 Fax: (605) 224-5810 www.sdea.org Close Tennessee [H2] Tennessee [H3] Join Join as an Aspiring Educator [H3] Contact Information 801 Second Avenue, N. Nashville, TN 37201-1099 Phone: (615) 242-8392 Fax: (615) 259-4581 www.tnea.org Close Texas [H2] Texas [H3] Join Join as an Aspiring Educator [H3] Contact Information 8716 North Mopac Expressway Austin TX 78759 Phone: (512) 476-5355 Fax: (512) 486-7053 www.tsta.org Close Utah [H2] Utah [H3] Join Join as an Aspiring Educator [H3] Contact Information 875 E. Pontiac Drive , Suite 3 Murray, UT 84107-5299 Phone: (801) 266-4461 Fax: (801) 265-2249 http://www.myuea.org/ Close Vermont [H2] Vermont [H3] Join Join as an Aspiring Educator [H3] Contact Information 10 Wheelock Street Montpelier, Vermont 05602 Phone: (802) 223-6375 Fax: (802) 223-1253 www.vtnea.org Close Virginia [H2] Virginia [H3] Join Join as an Aspiring Educator [H3] Contact Information 8001 Franklin Farms DriveSuite 200Richmond, VA 23229Phone: (804) 648-5801Fax: (804) 775-8379Email: [email protected] www.veanea.org Close Washington [H2] Washington [H3] Join Active Professional/Certified For individuals employed in public education in a certified position in a public school district or institution of higher learning or whose job is primarily education. Active Education Support Professional (ESP)/Classified For individuals who are employed in public education in a support position in a public school district or institution of higher learning or whose job is primarily in education. Retired For individuals no longer employed in public education and who are eligible to receive a pension from an educational employment institution. Pre-Retired Subscription For individuals who are currently working and are an NEA Active Professional or ESP, you may join as a pre-retired member in advance of retirement. Aspiring Educator [H3] Contact Information P.O. Box 9100 32032 Weyerhaeuser Way South Federal Way, WA 98063-9100 Phone: 253-941-6700 FAX: 253-946-7604 www.washingtonea.org Close Washington, D.C. [H2] Washington, D.C. [H2] Federal Education Association [H3] Join [H3] Contact Information 1201 16th Street, NWWashington, DC 20036-3290Phone: (202) 822-7850Fax: (202) 822-7867www.feaonline.org Active members of this association are primarily American teachers in Stateside and Overseas Dependents Schools operated by the U.S. Department of Defense. [H2] AFT Washington Teachers Union Please contact the AFT Washington Teachers Union for membership. Join as an Aspiring Educator [H3] Contact Information UDCFA/NEA Association OfficeUniversity of the District of ColumbiaBuilding 52 – Room 3104200 Connecticut Ave., NWWashington, DC 20008(202) 274-7108(202) 274-7109 (fax)[email protected] Close West Virginia [H2] West Virginia [H3] Join Join as an Aspiring Educator [H3] Contact Information 1558 Quarrier Street Charleston, WV 25311 Phone: (304) 346-
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /search/ | 2 | 1 |
| /about-nea/contact-us/ | 0 | 1 |
| /nea-affiliates/ | 0 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.nea.org/#organization",
"name": "National Education Association",
"url": "https://www.nea.org",
"description": "The National Education Association (NEA), the nation's largest professional employee organization, is committed to advancing the cause of public education. NEA's 3 million members work at every level of education—from pre-school to university graduate programs. NEA has affiliate organizations in every state and in more than 14,000 communities across the United States.",
"logo": {
"@type": "ImageObject",
"url": "https://www.nea.org/themes/custom/locker/storybook/images/sample/NEA_logo_footer.svg",
"width": "224",
"height": "68"
}
},
{
"@type": "WebPage",
"@id": "https://www.nea.org/#webpage",
"breadcrumb": [],
"description": "The National Education Association (NEA) is more than 3 million people—educators, students, activists, workers, parents, neighbors, friends—who believe in opportunity for all students and in the power of public education to transform lives and create a more just and inclusive society.",
"publisher": {
"@type": "Organization",
"@id": "https://www.nea.org/#organization"
}
},
{
"@type": "WebSite",
"@id": "https://www.nea.org/#website",
"name": "National Education Association",
"url": "https://www.nea.org/",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.nea.org/search?q={search_term_string}"
},
"query": "https://www.nea.org/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"publisher": {
"@type": "Organization",
"@id": "https://www.nea.org/#organization"
}
}
]
}
/about-nea/contact-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.nea.org/about-nea/contact-us#webpage",
"breadcrumb": {
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "About NEA",
"item": "https://www.nea.org/about-nea"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact Us",
"item": "https://www.nea.org/about-nea/contact-us"
}
]
},
"description": "Send us a message, invite an NEA leader to speak at your events, change your address and more.",
"publisher": {
"@type": "Organization",
"@id": "https://www.nea.org/#organization"
}
}
]
}
/nea-affiliates/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.nea.org/nea-affiliates#webpage",
"breadcrumb": {
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "NEA Affiliates",
"item": "https://www.nea.org/nea-affiliates"
}
]
},
"description": "Our local and state affiliates make it possible for us to make sure every educator, in every city, in every state, has the power to create great public schools.",
"publisher": {
"@type": "Organization",
"@id": "https://www.nea.org/#organization"
}
}
]
}
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
Based on 816 businesses audited.
Education, Schools & Universities BS: National Education Association (nea.org)
NEA delivers an unusually high level of substance for an educational organization, trading ‘innovative synergy’ for hard policy stats and geographic accountability. The site functions more as a utility for 3 million members than a marketing funnel, evidenced by the granular affiliate data and dated article content. It is a rare example of a high-authority site that avoids the ‘Trust Theatre’ trap by providing actual contact paths for every claim of scale.
Add SameAs links to the Organization schema to connect the website to official social profiles and federal filings for increased technical authority. Implement Person schema for the featured educators (like Clinton Smith) to verify their credentials and digital footprint. Link the ‘3 million members’ claim to a published annual report or membership transparency page to provide external proof for the core brand claim. Replace the generic H1 with a more specific value proposition that mentions the union’s primary current policy win or member benefit.
The National Education Association (NEA) matches the Education category, specifically as a professional employee organization and union. The content confirms its status through detailed affiliate contact information and policy-driven educational advocacy.
“The low score of 20 is driven by the extreme specificity of the NEA Affiliates page and the use of real-world statistics over industry jargon. Semantic coherence is near-perfect, as the site provides the exact contact information promised by the brand's scale. Minor points were lost only for standard heading fluff and the absence of Person-level structured data for its named experts.”
This training module utilizes a snapshot of public data from National Education Association, captured on May 30, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to National Education Association: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://nea.org to view the most current version of its content and learn from the source what this company is about and what it offers.