Training Example: Above Lending – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Financial Services, Banking & Insurance
Generic Claims: securing your financial future, trusted with billions, personalized financial solutions, your money is safe with us…
Red Flags: no FCA registration number displayed, guaranteed investment returns, hidden fees or commission structures, no risk warnings on investment content…
Semantic Drift Patterns: homepage claims independent advice but services page shows restricted panel, claims bespoke solutions but offerings are standard off-the-shelf products, homepage targets high-net-worth but minimum investment is low, claims whole-of-market but only distributes own products…
Proof Expectations: FCA registration number with link to register, specific qualifications (DipPFS, ACII, CFA, CFP), published fee schedule or charging structure, named team with verifiable regulatory record…

ING Groep N.V.

(https://www.ing.com) 📸 Data Snapshot: May 17, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE ING global company website | ING (https://www.ing.com)
Title

ING global company website | ING

Meta

Corporate site of ING, a global financial institution of Dutch origin, providing news, investor relations and general information

H1 The bank that helps you do your thing.
H2 ING's share listings
H3 Where do you want to go?
H3 News
H3 Press releases
H3 Quick links
H4 Management structure
H4 ING Group is a publicly-listed company
H4 Compliance
H4 Empowering people to stay a step ahead in life and in business.
H4 Sustainability approach
H4 Climate action
H4 Sustainable business
H4 Advocacy and collective action
H4 Our progress
H4 Sustainability
H4 Share information
H4 Financial performance
H4 Presentations
H4 Fixed income information
H4 All locations
H4 Choose a country
H4 Choose a country
H4 Choose a country
H4 Topic sites
H5 1Q2026 results
H5 1Q2026 results
H5 Newsroom
H5 Why the Dutch don’t invest
H5 1Q2026 results
H5 Do your thing… but make it Romanian!
H5 AI can make financial services more inclusive – Pinar Abay
H5 Money doesn’t work nine-to-five anymore
H5 Progress on share buyback programme
H5 Progress on share buyback programme
H5 ING completes share buyback and announces new programme of up to €1.0 billion
H5 1Q2026 ING press release
H5 Progress on share buyback programme
H5 ING Bank Śląski completes acquisition of Goldman Sachs TFI
H5 Progress on share buyback programme
H5 Results of ING’s 2026 Annual General Meeting
H5 Progress on share buyback programme
H5 ING has terminated sale agreement for its Russian business
H5 Progress on share buyback programme
H5 Progress on share buyback programme
H5 Progress on share buyback programme
H5 Progress on share buyback programme
H5 Progress on share buyback programme
H5 We're a global bank with a strong European base.
H5 Your needs
H5 Climate action
H6 About us
H6 Sustainability
H6 Investors
H6 Quarterly results
H6 Quarterly results
H6 Newsroom
H6 Careers
H6 Pages
H6 13 May 2026
H6 30 Apr 2026
H6 10 Apr 2026
H6 02 Apr 2026
H6 27 Mar 2026
H6 12 May 2026
H6 05 May 2026
H6 30 Apr 2026
H6 30 Apr 2026
H6 28 Apr 2026
H6 24 Apr 2026
H6 21 Apr 2026
H6 14 Apr 2026
H6 14 Apr 2026
H6 07 Apr 2026
H6 07 Apr 2026
H6 31 Mar 2026
H6 24 Mar 2026
H6 17 Mar 2026
H6 10 Mar 2026
H6 Go to
H6 Stay up to date
H6 Follow us
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER ING global company website | ING (https://ing.com/about-us/ing-at-a-glance/)
Title

ING global company website | ING

Meta

Corporate site of ING, a global financial institution of Dutch origin, providing news, investor relations and general information

H1 ING at a glance
H2 ING is a global bank with a strong European base.
H2 Who we are
H2 Our strategy
H2 Customer value
H2 Putting sustainability at the heart
H2 How we’re doing
H2 Where you'll find us
H3 Where do you want to go?
H3 Headquarters
H3 More details
H4 Management structure
H4 ING Group is a publicly-listed company
H4 Compliance
H4 Empowering people to stay a step ahead in life and in business.
H4 Sustainability approach
H4 Climate action
H4 Sustainable business
H4 Advocacy and collective action
H4 Our progress
H4 Sustainability
H4 Share information
H4 Financial performance
H4 Presentations
H4 Fixed income information
H4 All locations
H4 Choose a country
H4 Choose a country
H4 Choose a country
H4 Topic sites
H5 1Q2026 results
H5 1Q2026 results
H5 Newsroom
H6 About us
H6 Sustainability
H6 Investors
H6 Quarterly results
H6 Quarterly results
H6 Newsroom
H6 Careers
H6 Pages
H6 Go to
H6 Stay up to date
H6 Follow us
NAV_HEADING_REPEATED_BODY ING global company website | ING (https://ing.com/investors/share-information/share-performance/)
Title

ING global company website | ING

Meta

Corporate site of ING, a global financial institution of Dutch origin, providing news, investor relations and general information

H1 Share performance
H3 Where do you want to go?
H4 Management structure
H4 ING Group is a publicly-listed company
H4 Compliance
H4 Empowering people to stay a step ahead in life and in business.
H4 Sustainability approach
H4 Climate action
H4 Sustainable business
H4 Advocacy and collective action
H4 Our progress
H4 Sustainability
H4 Share information
H4 Financial performance
H4 Presentations
H4 Fixed income information
H4 All locations
H4 Choose a country
H4 Choose a country
H4 Choose a country
H4 Topic sites
H5 1Q2026 results
H5 1Q2026 results
H5 Newsroom
H6 About us
H6 Sustainability
H6 Investors
H6 Quarterly results
H6 Quarterly results
H6 Newsroom
H6 Careers
H6 Pages
H6 Go to
H6 Stay up to date
H6 Follow us
NAV_HEADING_REPEATED_FOOTER ING global company website | ING (https://ing.com/about-us/ing-in-your-area/)
Title

ING global company website | ING

Meta

Corporate site of ING, a global financial institution of Dutch origin, providing news, investor relations and general information

H1 ING in your area
H2 We're a global bank with a strong European base. With over 60,000 employees, we offer a wide range of retail and wholesale banking products and services across more than 100 countries via more than 40 countries.
H2 Connect with local services
H2 Europe
H2 Americas
H2 Asia Pacific
H3 Where do you want to go?
H4 Management structure
H4 ING Group is a publicly-listed company
H4 Compliance
H4 Empowering people to stay a step ahead in life and in business.
H4 Sustainability approach
H4 Climate action
H4 Sustainable business
H4 Advocacy and collective action
H4 Our progress
H4 Sustainability
H4 Share information
H4 Financial performance
H4 Presentations
H4 Fixed income information
H4 All locations
H4 Choose a country
H4 Choose a country
H4 Choose a country
H4 Topic sites
H5 1Q2026 results
H5 1Q2026 results
H5 Newsroom
H6 About us
H6 Sustainability
H6 Investors
H6 Quarterly results
H6 Quarterly results
H6 Newsroom
H6 Careers
H6 Pages
H6 Go to
H6 Stay up to date
H6 Follow us
NAV_HEADING_REPEATED_BODY ING global company website | ING (https://ing.com/about-us/management-structure/supervisory-board/)
Title

ING global company website | ING

Meta

Corporate site of ING, a global financial institution of Dutch origin, providing news, investor relations and general information

H1 Supervisory Board
H2 Charter
H2 Profile
H2 Committees
H3 Where do you want to go?
H3 Members
H3 Related link
H4 Management structure
H4 ING Group is a publicly-listed company
H4 Compliance
H4 Empowering people to stay a step ahead in life and in business.
H4 Sustainability approach
H4 Climate action
H4 Sustainable business
H4 Advocacy and collective action
H4 Our progress
H4 Sustainability
H4 Share information
H4 Financial performance
H4 Presentations
H4 Fixed income information
H4 All locations
H4 Choose a country
H4 Choose a country
H4 Choose a country
H4 Topic sites
H5 1Q2026 results
H5 1Q2026 results
H5 Newsroom
H5 Karl Guha
H5 Mike Rees
H5 Juan Colombás
H5 Stuart Graham
H5 Margarete Haase
H5 Lodewijk Hijmans van den Bergh
H5 Petri Hofsté
H5 Herman Hulst
H5 Harold Naus
H5 Alexandra Reich
H6 About us
H6 Sustainability
H6 Investors
H6 Quarterly results
H6 Quarterly results
H6 Newsroom
H6 Careers
H6 Pages
H6 Go to
H6 Stay up to date
H6 Follow us
NAV_HEADING_REPEATED_BODY ING global company website | ING (https://ing.com/about-us/management-structure/executive-board-and-management-board-banking/)
Title

ING global company website | ING

Meta

Corporate site of ING, a global financial institution of Dutch origin, providing news, investor relations and general information

H1 Executive Board and Management Board Banking
H2 ING ensures its boards are always suitably composed to fulfil their duties.
H2 Charter and diversity & competence matrix
H2 EB's profile, terms of employment and remuneration
H3 Where do you want to go?
H3 Profile
H3 Terms of employment
H3 Remuneration
H4 Management structure
H4 ING Group is a publicly-listed company
H4 Compliance
H4 Empowering people to stay a step ahead in life and in business.
H4 Sustainability approach
H4 Climate action
H4 Sustainable business
H4 Advocacy and collective action
H4 Our progress
H4 Sustainability
H4 Share information
H4 Financial performance
H4 Presentations
H4 Fixed income information
H4 All locations
H4 Choose a country
H4 Choose a country
H4 Choose a country
H4 Topic sites
H5 1Q2026 results
H5 1Q2026 results
H5 Newsroom
H5 Steven van Rijswijk
H5 Ida Lerner
H5 Ljiljana Čortan
H5 Pinar Abay
H5 Marnix van Stiphout
H5 Daniele Tonella
H6 About us
H6 Sustainability
H6 Investors
H6 Quarterly results
H6 Quarterly results
H6 Newsroom
H6 Careers
H6 Pages
H6 Go to
H6 Stay up to date
H6 Follow us
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://www.ing.com) ING global company website | ING
[H3]
News

[H6]
13 May 2026

[H5]
Why the Dutch don’t invest
Doubt and fear keep four in five Dutch people from investing
Read more

[H6]
30 Apr 2026

[H5]
1Q2026 results
Find out more about our financial results as we strive to be the best European bank.
Read more

[H6]
10 Apr 2026

[H5]
Do your thing... but make it Romanian!
How ING turned a global promise into a local call for freedom.
Read more

[H6]
02 Apr 2026

[H5]
AI can make financial services more inclusive – Pinar Abay
ING’s Retail banking head on how technology can widen access to advice.
Read more

[H6]
27 Mar 2026

[H5]
Money doesn’t work nine-to-five anymore
What a smarter, faster payments system means for daily life
Read more

[H2] ING's share listings
Below are ING’s share listings on Euronext Amsterdam (AEX) and the New York Stock Exchange (NYSE) - with a slight delay in the numbers. ING is listed since March 1991.

Data delayed by 15-20 minutes

Share performance

[H3]
Press releases

[H6]
12 May 2026

[H5]
Progress on share buyback programme
ING announced today that, as part of our €1.0 billion share buyback programme announced on 30 April 2026, in total 2,050,000 shares were repurchased during the week of 4 May up to and including 8 May 2026.
Read more

[H6]
05 May 2026

[H5]
Progress on share buyback programme
ING announced today that, as part of our €1.0 billion share buyback programme announced on 30 April 2026, in total 600,000 shares were repurchased on 30 April 2026.
Read more

[H6]
30 Apr 2026

[H5]
ING completes share buyback and announces new programme of up to €1.0 billion
ING announced today that it has completed the share buyback programme announced on 30 October 2025. The total number of ordinary shares repurchased under the programme is 47,040,466 at an average price of €23.46 for a total consideration of €1,103,554,715.12.
Read more

[H6]
30 Apr 2026

[H5]
1Q2026 ING press release
ING posts 1Q2026 net result of €1,556 million, driven by continued growth in customer balances and fee income.
Read more

[H6]
28 Apr 2026

[H5]
Progress on share buyback programme
ING announced today that, as part of our €1.1 billion share buyback programme announced on 30 October 2025, in total 1,358,806 shares were repurchased during the week of 20 April up to and including 24 April 2026.
Read more

[H6]
24 Apr 2026

[H5]
ING Bank Śląski completes acquisition of Goldman Sachs TFI
ING today announced that ING Bank Śląski has completed the acquisition of the remaining 55% stake in Goldman Sachs TFI, acquiring 100% ownership in the Polish asset management company.
Read more

[H6]
21 Apr 2026

[H5]
Progress on share buyback programme
ING announced today that, as part of our €1.1 billion share buyback programme announced on 30 October 2025, in total 915,231 shares were repurchased during the week of 13 April up to and including 17 April 2026.
Read more

[H6]
14 Apr 2026

[H5]
Results of ING’s 2026 Annual General Meeting
The Annual General Meeting (AGM) of ING Groep N.V. was held today in Amsterdam.
Read more

[H6]
14 Apr 2026

[H5]
Progress on share buyback programme
ING announced today that, as part of our €1.1 billion share buyback programme announced on 30 October 2025, in total 754,279 shares were repurchased during the week of 7 April up to and including 10 April 2026.
Read more

[H6]
07 Apr 2026

[H5]
ING has terminated sale agreement for its Russian business
ING announced today that it has terminated the agreement to sell ING Bank (Eurasia) JSC to Global Development JSC, as announced on 28 January 2025.
Read more

[H6]
07 Apr 2026

[H5]
Progress on share buyback programme
ING announced today that, as part of our €1.1 billion share buyback programme announced on 30 October 2025, in total 1,087,122 shares were repurchased during the week of 30 March up to and including 2 April 2026.
Read more

[H6]
31 Mar 2026

[H5]
Progress on share buyback programme
ING announced today that, as part of our €1.1 billion share buyback programme announced on 30 October 2025, in total 2,262,425 shares were repurchased during the week of 23 March up to and including 27 March 2026.
Read more

[H6]
24 Mar 2026

[H5]
Progress on share buyback programme
ING announced today that, as part of our €1.1 billion share buyback programme announced on 30 October 2025, in total 2,190,349 shares were repurchased during the week of 16 March up to and including 20 March 2026.
Read more

[H6]
17 Mar 2026

[H5]
Progress on share buyback programme
ING announced today that, as part of our €1.1 billion share buyback programme announced on 30 October 2025, in total 2,250,694 shares were repurchased during the week of 9 March up to and including 13 March 2026.
Read more

[H6]
10 Mar 2026

[H5]
Progress on share buyback programme
ING announced today that, as part of our €1.1 billion share buyback programme announced on 30 October 2025, in total 1,783,623 shares were repurchased during the week of 3 March up to and including 6 March 2026.
Read more

[IMG: We]

[H5] We're a global bank with a strong European base.
Our more than 60,000 employees offer retail and wholesale banking services in more than 100 countries. Our products include savings, payments, investments, loans and mortgages in most of our retail markets. For wholesale banking clients we provide specialised lending, tailored corporate finance, debt and equity market solutions, sustainable finance solutions, payments and cash management and trade and treasury services.

ING at a glance

[IMG: Your needs]

[H5] Your needs
We know that people don’t need banks, they need banking. Our promise to you is to make banking frictionless, removing barriers to progress and giving you confidence in your ability to make decisions and to move forward. We'd like to free you from the constraints that stand between you and your passions and encourages you to do more of the things that give your life meaning.

Customer value

[IMG: Climate action]

[H5] Climate action
At ING, our climate ambition is to play a leading role in accelerating the low carbon transition. We’re stepping up action on climate because it matters to the bank, our customers and society.

Our climate approach

[H3]
Quick links

[IMG: Upcoming events]
Upcoming events

[IMG: Debt securities ING Groep]
Debt securities ING Groep

[IMG: Debt securities ING Bank]
Debt securities ING Bank

[IMG: Dividend and distribution policy]
Dividend and distribution policy

[IMG: Executive Board & Management Board Banking]
Executive Board & Management Board Banking

[IMG: Supervisory Board]
Supervisory Board

[IMG: Annual reports]
Annual reports
7207 chars
SUB-PAGE (https://ing.com/about-us/ing-at-a-glance/) ING global company website | ING
[H2] Who we are
Our more than 60,000 employees offer retail and wholesale banking services in more than 100 countries. Our purpose is to empower people to stay a step ahead in life and in business.
Play video
Our shares are listed in Amsterdam (INGA NA, INGA.AS), Brussels and New York (ADRs: ING US, ING.N).
[H2] Our strategy
As a global retail and wholesale bank with a strong European base, our goal is to become the best European bank: most loved, most valued and most impactful across our markets. We focus on providing superior value to our customers and putting sustainability at the heart of what we do.
[H2] Customer value
We aim to bring our customers value by making banking frictionless, removing barriers to progress and giving them confidence in their ability to make decisions and to move forward.
Our products and services include savings, payments, investments, loans and mortgages in most of our retail markets. For wholesale banking clients we provide specialised lending, tailored corporate finance, debt and equity market solutions, sustainable finance solutions, payments and cash management and trade and treasury services. We provide these services and products in more than 100 countries through our business lines in the ING offices. Check out ING in your area to find your location.
Read more on how we bring value to customers.
[H2] Putting sustainability at the heart
Sustainability is one of the biggest challenges for society. ING aims to be a banking leader in building a sustainable future for our company, our customers, society and the environment.
Our sustainability strategy focuses on climate action and how we can help to halt and reverse nature loss, while monitoring human rights and working to advance financial health and inclusion.
The climate crisis threatens both the planet and its people. ING wants to play a leading role in accelerating the global transition to a low-carbon economy. As a bank, we do this through financing: working with clients on their transitions to net zero while financing the technologies and solutions needed for a sustainable future. And because the global transition needs to include everyone, we’re also finding new ways to enable people to stay a step ahead on climate change.
See our sustainability section for more information.
Society is transitioning to a low-carbon economy. So are our clients, and so is ING. We finance a lot of sustainable activities, but we still finance more that’s not. See how we’re progressing on ing.com/climate.
Read more about our strategy and four enabling priorites.
[H2] How we’re doing
Here's a snapshot of our numbers.
[H2]
[IMG: 1Q2026 factsheet]
More details on our numbers are in the quarterly results publications overview.
[H2] Where you'll find us
Discover our global presence with this detailed map showcasing ING's locations around the world. For a clearer view, you can enlarge the image. Additionally, the world map, along with its legend and footnotes, is available in our latest profile presentation (PDF 2,3 MB) (page 10).
[IMG: ING countries world map]
[H3] Headquarters
Our corporate headquarters are located at the Cedar building in Amsterdam Zuidoost, the Netherlands.
[IMG: Cedar exterior]
Cedar exterior
[IMG: Cedar interior]
Cedar interior
Visiting address
ING Group
Bijlmerdreef 106
1102 CT Amsterdam
The Netherlands
Postal address
ING Group
P.O. Box 1800
1000 BV Amsterdam
The Netherlands
Planning a visit? Check the route to Cedar office (PDF 0.3 MB).
[H3] More details
Quarterly results publications overview
ING profile presentation (PDF 2,3 MB)
3593 chars
SUB-PAGE · THIN (https://ing.com/investors/share-information/share-performance/) ING global company website | ING

                            
3 chars
SUB-PAGE (https://ing.com/about-us/ing-in-your-area/) ING global company website | ING
Our retail products and services include savings accounts, payment solutions, investments, loans, and mortgages. Our retail customer groups are: private individuals (i.e. personal banking), high-net-worth individuals) (i.e. private banking), small and medium sized enterprises (i.e. business banking )
Our wholesale banking products and services include specialised lending, tailored corporate finance, debt and equity market solutions, sustainable finance options, payments and cash management, as well as trade and treasury services. Wholesale banking clients are large corporates and financial institutions. The links below guide you to the country page on the wholesale banking site.
[H2] Connect with local services
For customers seeking to connect with local services, the best approach is to reach out through one of our businesses. To find the most suitable contact, select your country, and choose the type of ING service you need. You will be guided to a contact or service page on a local website.
We've organised the links alphabetically in regions, Europe, Americas and Asia Pacific.

[H2]
Europe

Austria

wholesale banking

Belgium
personal banking
private banking
business banking
wholesale banking

Bulgaria

wholesale banking

Czech Republic

wholesale banking

France
personal banking

wholesale banking

Germany
personal banking

business banking
wholesale banking

Hungary

wholesale banking

Ireland

wholesale banking

Italy
personal banking

wholesale banking

Luxembourg
personal banking
private banking
business banking
wholesale banking

Netherlands
personal banking
private banking
business banking
wholesale banking
(and Westland Utrecht)

Poland
personal banking

wholesale banking
(and securities services)

Portugal

wholesale banking

Romania
personal banking

wholesale banking

Russia

wholesale banking

Slovakia

wholesale banking

Spain
personal banking

wholesale banking

Sweden

wholesale banking

Switzerland

wholesale banking

Turkey
personal banking

business banking
wholesale banking

Ukraine

wholesale banking

United Arab Emirates

wholesale banking

United Kingdom

wholesale banking

[H2]
Americas

Mexico
wholesale banking

USA
wholesale banking

[H2]
Asia Pacific

Australia

personal banking | wholesale banking

Hong Kong SAR

wholesale banking

India
wholesale banking

Indonesia
wholesale banking

Japan
wholesale banking

China
personal banking (Bank of Beijing) | wholesale banking

Philippines
wholesale banking

Singapore
wholesale banking

South Korea
wholesale banking

Taiwan
wholesale banking

Vietnam
wholesale banking
3008 chars
SUB-PAGE (https://ing.com/about-us/management-structure/supervisory-board/) ING global company website | ING
ING's Supervisory Board (SB) and its committees are identical for both ING Groep N.V. and ING Bank N.V. The SB supervises and advises the Executive Board (EB) and the Management Board Banking (MBB) and oversees the activities of ING. The SB is made up exclusively of outside directors.
Below are the members, the charter, profile (incl. retirement schedule and diversity & competence matrix), and the SB committees.

[H3]
Members

[H5]
Karl Guha

View profile

[H5]
Mike Rees

View profile

[H5]
Juan Colombás

View profile

[H3]

[H5]
Stuart Graham

View profile

[H5]
Margarete Haase

View profile

[H5]
Lodewijk Hijmans van den Bergh

View profile

[H3]

[H5]
Petri Hofsté

View profile

[H5]
Herman Hulst

View profile

[H5]
Harold Naus

View profile

[H3]

[H5]
Alexandra Reich

View profile

[H2] Charter
The SB has drawn up a charter - valid for the Supervisory Boards of ING Groep N.V. and ING Bank N.V. (updated 31Dec25) - which includes its duties, powers and working methods and information on its relationships with the Executive Board, the shareholders and depositary receipt holders and the works councils.
[H2] Profile
The SB has drawn up a profile with the basic principles for its composition. It was last updated on 11 March 2022 and discussed at the general meeting in April 2022. All SB members, except for not more than one person, shall qualify as independent as defined in chapter 2.1.8 of the application of the Dutch Corporate Governance Code.
View the  diversity & competence matrix  and the retirement schedule.
[H2] Committees
Detailed information about the SB committees
[H3] Related link
Find high res pictures in the ING SB album on Flickr
1928 chars
SUB-PAGE (https://ing.com/about-us/management-structure/executive-board-and-management-board-banking/) ING global company website | ING
The Executive Board (EB) is responsible for the long-term strategy of ING Group. It consists of the chief executive officer (CEO), chief financial officer (CFO) and chief risk officer (CRO).
The Management Board Banking (MBB) is responsible for the day-to-day management of ING's business.
Below are the members of the EB and MBB and more information like the charter, the diversity & competence matrix, EB's profile, terms of employment and remuneration.

[H3]

[H5]
Steven van Rijswijk

Read more

[H5]
Ida Lerner

Read more

[H5]
Ljiljana Čortan

Read more

[H5]
Pinar Abay

Read more

[H5]
Marnix van Stiphout

Read more

[H5]
Daniele Tonella

Read more

[H2] Charter and diversity & competence matrix
With the approval of the Supervisory Board (SB), the EB and the MBB have drawn up a charter which includes its duties (updated 31Dec25), powers and working methods and information on its relationships with the SB, the shareholders and depositary receipt holders, the external auditor and the works councils.
Also view the diversity and competence matrix.
[H2] EB's profile, terms of employment and remuneration
[H3] Profile
The SB has adopted a profile for the EB which includes the basic principles for its composition.
[H3] Terms of employment
Under the Dutch Corporate Governance Code, the main elements of the employment contract of EB members with the company are required to be made public once the contract has been concluded, and in any event no later than the date of the notice convening the annual general meeting at which the appointment of the EB member is proposed. Read more in the material elements of the remuneration and benefits of the EB members.
[H3] Remuneration
ING’s remuneration principles aim to maintain a sustainable balance between short and long-term value creation and builds on ING’s long-term responsibility towards customers, society and other stakeholders. Shareholders at the 2020 AGM approved new remuneration policies for members of the EB and the SB. These came into effect retrospectively from 1 January 2020. The annual report includes detailed information on the remuneration.
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🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
38Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 7 0
/about-us/ing-at-a-glance/ 7 0
/investors/share-information/share-performance/ 6 0
/about-us/ing-in-your-area/ 6 0
/about-us/management-structure/supervisory-board/ 6 0
/about-us/management-structure/executive-board-and-management-board-banking/ 6 0
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage — no schema detected (entity gap)
/about-us/ing-at-a-glance/ — no schema detected (entity gap)
/investors/share-information/share-performance/ — no schema detected (entity gap)
/about-us/ing-in-your-area/ — no schema detected (entity gap)
/about-us/management-structure/supervisory-board/ — no schema detected (entity gap)
/about-us/management-structure/executive-board-and-management-board-banking/ — no schema detected (entity gap)

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Financial Services, Banking & Insurance
43.7 Avg BS

Based on 1230 businesses audited.

BS Detector

Financial Services, Banking & Insurance BS: ING Groep N.V. (www.ing.com)

https://www.ing.com 📍 Industry: Financial Services, Banking & Insurance
32 BS / 100

ING avoids the ‘Extreme BS’ category by backing its vague consumer slogans with cold, hard financial reporting. It is a high-substance corporate machine wearing a slightly vacuous, fluff-heavy marketing mask. The score is elevated primarily by missing technical metadata and a few dead-end content pages.

Info Density Power-words vs. Substance ratio.
8
27% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
4
20% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
8
40% BS
Commodity Fingerprint Detection of industry clichés/templates.
7
47% BS
Identity & Authority Expert verifiability & Schema depth.
5
33% BS

First, replace the ‘Do your thing’ H1 with a specific value proposition that cites a measurable market position. Second, populate the ‘Share performance’ page with actual data visualizations rather than leaving it as an empty slot. Third, implement comprehensive Organization and Person schema to link board members to their external professional footprints (LinkedIn/Reuters). Fourth, quantify the ‘frictionless’ claim by providing specific app ratings or processing speed benchmarks.

The site perfectly aligns with the Financial Services and Banking category, specifically as a global corporate entity. The content focuses heavily on regulatory compliance, shareholder information, and wholesale/retail banking divisions across 100+ countries.

“The score of 32 reflects a 'Low BS' profile. Points were primarily earned in the Trust and Proof pillar due to the discrepancy between review counts and proof links, and in the Commodity Fingerprint pillar for using recycled industry mantras. The lack of schema data and the empty Share Performance page also contributed to the penalty.”

Verified Analysis Date: May 17, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result
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