Training Example: ProShares – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Financial Services, Banking & Insurance
Generic Claims: securing your financial future, trusted with billions, personalized financial solutions, your money is safe with us…
Red Flags: no FCA registration number displayed, guaranteed investment returns, hidden fees or commission structures, no risk warnings on investment content…
Semantic Drift Patterns: homepage claims independent advice but services page shows restricted panel, claims bespoke solutions but offerings are standard off-the-shelf products, homepage targets high-net-worth but minimum investment is low, claims whole-of-market but only distributes own products…
Proof Expectations: FCA registration number with link to register, specific qualifications (DipPFS, ACII, CFA, CFP), published fee schedule or charging structure, named team with verifiable regulatory record…

ProShares

(https://proshares.com) 📸 Data Snapshot: June 19, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE ProShares | Exchange Traded Funds (ETFs) Investing (https://proshares.com)
Title

ProShares | Exchange Traded Funds (ETFs) Investing

Meta

ProShares is the leader in strategies such as dividend growth, interest rate hedged bond and geared (leveraged and inverse) ETF investing.

H1 SPCF
H2 At the forefront of the ETF revolution since 2006
H2 ETF Spotlight
H2 Insights & Perspectives
H2 Thank you for subscribing.
H4 Our ETFs
H4 Strategies
H4 Insights
H4 Resources
H4 About
H4 Our ETFs
H4 Strategies
H4 Insights
H4 Resources
H4 About
H4 Crypto
H4 High Income
H4 Leveraged & Inverse
H4 Dividend Growers
H4 Money Market
H4 Thematic
H4 Interest Rate Hedged
H4 Volatility
H4 EQRR
H4 BUYB
H4 QQQA
H4 HYHG
H4 NOBL
H4 ISPY
H4 IQMM
H4 IQQQ
H4 AGQ
H4 UGL
H4 UPAL
H4 TSLI
H4 UPLT
H4 NVDB
H4 UCOP
H4 PLTA
H4 When Rates Rise, Bonds Fall. Right?
H4 Introducing BUYB: The S&P 500 Buyback Aristocrats
H4 Momentum is Having a Moment
H4 Rising Interest Rates? There's an ETF for That.
H4 Buyback Aristocrats Spotlight: Citigroup
H5 View ETFs
H5 Geared ETFs
H5 View All Insights
H5 At the forefront of the ETF revolution since 2006.
H5 View ETFs
H5 Geared ETFs
H5 View All Insights
H5 At the forefront of the ETF revolution since 2006.
H5 Get the latest perspectives and updates.
H6 Dividend Growers
H6 High Income
H6 Ex-Sector
H6 Thematic
H6 Crypto
H6 Money Market
H6 Alternative
H6 Volatility
H6 Broad Market
H6 Sector
H6 International
H6 Single Stock
H6 Crypto
H6 Fixed Income
H6 Commodity
H6 Currency
H6 Introducing BUYB: The S&P 500 Buyback Aristocrats
H6 Buyback Aristocrats Spotlight: Citigroup
H6 Momentum is Having a Moment
H6 The SpaceX Economy Lifts Off
H6 SpaceX IPO: A New Era for Investors
H6 Peace Might Not Stop Rising Interest Rates
H6 When Rates Rise, Bonds Fall. Right?
H6 Prospectus & Reports
H6 Tax & Filing
H6 Product Guide
H6 Premium/Discount Tool
H6 Rebalancing Calculator
H6 Data Downloads
H6 How to Buy
H6 FAQs
H6 Distribution Information
H6 Dividend Growers
H6 High Income
H6 Ex-Sector
H6 Thematic
H6 Crypto
H6 Money Market
H6 Alternative
H6 Volatility
H6 Broad Market
H6 Sector
H6 International
H6 Single Stock
H6 Crypto
H6 Fixed Income
H6 Commodity
H6 Currency
H6 Dividend Growers
H6 High Income
H6 Ex-Sector
H6 Thematic
H6 Crypto
H6 Money Market
H6 Alternative
H6 Volatility
H6 Broad Market
H6 Sector
H6 International
H6 Single Stock
H6 Crypto
H6 Fixed Income
H6 Commodity
H6 Currency
H6 Introducing BUYB: The S&P 500 Buyback Aristocrats
H6 Buyback Aristocrats Spotlight: Citigroup
H6 Momentum is Having a Moment
H6 The SpaceX Economy Lifts Off
H6 SpaceX IPO: A New Era for Investors
H6 Peace Might Not Stop Rising Interest Rates
H6 When Rates Rise, Bonds Fall. Right?
H6 Prospectus & Reports
H6 Tax & Filing
H6 Product Guide
H6 Premium/Discount Tool
H6 Rebalancing Calculator
H6 Data Downloads
H6 How to Buy
H6 FAQs
H6 Distribution Information
NAV_HEADER_HEADING_REPEATED_FOOTER Leveraged & Inverse ETFs – Explore Funds | ProShares (https://proshares.com/our-etfs/find-leveraged-and-inverse-etfs/)
Title

Leveraged & Inverse ETFs – Explore Funds | ProShares

Meta

Explore leveraged (2×/3×) and inverse (-1×/-2×/-3×) ETFs from ProShares. Compare funds by ticker, daily objective, asset class and index.

H1 Find Leveraged and Inverse ETFs
H4 Our ETFs
H4 Strategies
H4 Insights
H4 Resources
H4 About
H4 Our ETFs
H4 Strategies
H4 Insights
H4 Resources
H4 About
H5 View ETFs
H5 Geared ETFs
H5 View All Insights
H5 At the forefront of the ETF revolution since 2006.
H5 View ETFs
H5 Geared ETFs
H5 View All Insights
H5 At the forefront of the ETF revolution since 2006.
H6 Dividend Growers
H6 High Income
H6 Ex-Sector
H6 Thematic
H6 Crypto
H6 Money Market
H6 Alternative
H6 Volatility
H6 Broad Market
H6 Sector
H6 International
H6 Single Stock
H6 Crypto
H6 Fixed Income
H6 Commodity
H6 Currency
H6 Introducing BUYB: The S&P 500 Buyback Aristocrats
H6 Buyback Aristocrats Spotlight: Citigroup
H6 Momentum is Having a Moment
H6 The SpaceX Economy Lifts Off
H6 SpaceX IPO: A New Era for Investors
H6 Peace Might Not Stop Rising Interest Rates
H6 When Rates Rise, Bonds Fall. Right?
H6 Prospectus & Reports
H6 Tax & Filing
H6 Product Guide
H6 Premium/Discount Tool
H6 Rebalancing Calculator
H6 Data Downloads
H6 How to Buy
H6 FAQs
H6 Distribution Information
H6 Dividend Growers
H6 High Income
H6 Ex-Sector
H6 Thematic
H6 Crypto
H6 Money Market
H6 Alternative
H6 Volatility
H6 Broad Market
H6 Sector
H6 International
H6 Single Stock
H6 Crypto
H6 Fixed Income
H6 Commodity
H6 Currency
H6 Dividend Growers
H6 High Income
H6 Ex-Sector
H6 Thematic
H6 Crypto
H6 Money Market
H6 Alternative
H6 Volatility
H6 Broad Market
H6 Sector
H6 International
H6 Single Stock
H6 Crypto
H6 Fixed Income
H6 Commodity
H6 Currency
H6 Introducing BUYB: The S&P 500 Buyback Aristocrats
H6 Buyback Aristocrats Spotlight: Citigroup
H6 Momentum is Having a Moment
H6 The SpaceX Economy Lifts Off
H6 SpaceX IPO: A New Era for Investors
H6 Peace Might Not Stop Rising Interest Rates
H6 When Rates Rise, Bonds Fall. Right?
H6 Prospectus & Reports
H6 Tax & Filing
H6 Product Guide
H6 Premium/Discount Tool
H6 Rebalancing Calculator
H6 Data Downloads
H6 How to Buy
H6 FAQs
H6 Distribution Information
NAV_HEADER_HEADING_REPEATED_FOOTER Browse ProShares ETFs by Performance & Asset Class (https://proshares.com/our-etfs/find-proshares-etfs/)
Title

Browse ProShares ETFs by Performance & Asset Class

Meta

Explore ProShares ETFs. Filter by Performance, ticker or strategy to find Dividend Growers, High Income, Thematic, Crypto, Ex-Sector and more.

H1 ProShares ETFs
H4 Our ETFs
H4 Strategies
H4 Insights
H4 Resources
H4 About
H4 Our ETFs
H4 Strategies
H4 Insights
H4 Resources
H4 About
H4 53 Results
H5 View ETFs
H5 Geared ETFs
H5 View All Insights
H5 At the forefront of the ETF revolution since 2006.
H5 View ETFs
H5 Geared ETFs
H5 View All Insights
H5 At the forefront of the ETF revolution since 2006.
H6 Dividend Growers
H6 High Income
H6 Ex-Sector
H6 Thematic
H6 Crypto
H6 Money Market
H6 Alternative
H6 Volatility
H6 Broad Market
H6 Sector
H6 International
H6 Single Stock
H6 Crypto
H6 Fixed Income
H6 Commodity
H6 Currency
H6 Introducing BUYB: The S&P 500 Buyback Aristocrats
H6 Buyback Aristocrats Spotlight: Citigroup
H6 Momentum is Having a Moment
H6 The SpaceX Economy Lifts Off
H6 SpaceX IPO: A New Era for Investors
H6 Peace Might Not Stop Rising Interest Rates
H6 When Rates Rise, Bonds Fall. Right?
H6 Prospectus & Reports
H6 Tax & Filing
H6 Product Guide
H6 Premium/Discount Tool
H6 Rebalancing Calculator
H6 Data Downloads
H6 How to Buy
H6 FAQs
H6 Distribution Information
H6 Dividend Growers
H6 High Income
H6 Ex-Sector
H6 Thematic
H6 Crypto
H6 Money Market
H6 Alternative
H6 Volatility
H6 Broad Market
H6 Sector
H6 International
H6 Single Stock
H6 Crypto
H6 Fixed Income
H6 Commodity
H6 Currency
H6 Dividend Growers
H6 High Income
H6 Ex-Sector
H6 Thematic
H6 Crypto
H6 Money Market
H6 Alternative
H6 Volatility
H6 Broad Market
H6 Sector
H6 International
H6 Single Stock
H6 Crypto
H6 Fixed Income
H6 Commodity
H6 Currency
H6 Introducing BUYB: The S&P 500 Buyback Aristocrats
H6 Buyback Aristocrats Spotlight: Citigroup
H6 Momentum is Having a Moment
H6 The SpaceX Economy Lifts Off
H6 SpaceX IPO: A New Era for Investors
H6 Peace Might Not Stop Rising Interest Rates
H6 When Rates Rise, Bonds Fall. Right?
H6 Prospectus & Reports
H6 Tax & Filing
H6 Product Guide
H6 Premium/Discount Tool
H6 Rebalancing Calculator
H6 Data Downloads
H6 How to Buy
H6 FAQs
H6 Distribution Information
NAV_HEADER_HEADING_REPEATED_BODY Thematic ETFs | ProShares (https://proshares.com/strategies/thematic-etf-investing-strategies/)
Title

Thematic ETFs | ProShares

Meta

ProShares Thematic ETFs transform today's global trends into actionable investment strategies.

H1 Thematic ETFs
H2 Our thematic process issupported by four pillars
H2 Global changes creatingopportunities
H2 Explore Thematic ETFs
H2 Research & Insights
H2 Thank you for subscribing.
H2 At the forefront of the ETF revolution since 2006
H3 Thematic Investing Overview
H4 Our ETFs
H4 Strategies
H4 Insights
H4 Resources
H4 About
H4 Our ETFs
H4 Strategies
H4 Insights
H4 Resources
H4 About
H4 TOLZ
H4 OND
H4 ONLN
H4 PAWZ
H4 Uncovering opportunities with thematic investing
H4 TOLZ
H4 OND
H4 PAWZ
H4 ONLN
H4 ION
H4 SUPL
H4 CLIX
H4 ANEW
H4 DAT
H4 CTEX
H4 MAKX
H4 TINY
H4 TINT
H4 VERS
H4 Get to know the ProShares Thematic ETF Universe
H4 Infrastructure: A Refuge in Uncertain Times?
H4 Crypto
H4 High Income
H4 Leveraged & Inverse
H4 Dividend Growers
H4 Money Market
H4 Thematic
H4 Interest Rate Hedged
H4 Volatility
H5 View ETFs
H5 Geared ETFs
H5 View All Insights
H5 At the forefront of the ETF revolution since 2006.
H5 View ETFs
H5 Geared ETFs
H5 View All Insights
H5 At the forefront of the ETF revolution since 2006.
H5 Get the latest perspectives and updates.
H6 Dividend Growers
H6 High Income
H6 Ex-Sector
H6 Thematic
H6 Crypto
H6 Money Market
H6 Alternative
H6 Volatility
H6 Broad Market
H6 Sector
H6 International
H6 Single Stock
H6 Crypto
H6 Fixed Income
H6 Commodity
H6 Currency
H6 Introducing BUYB: The S&P 500 Buyback Aristocrats
H6 Buyback Aristocrats Spotlight: Citigroup
H6 Momentum is Having a Moment
H6 The SpaceX Economy Lifts Off
H6 SpaceX IPO: A New Era for Investors
H6 Peace Might Not Stop Rising Interest Rates
H6 When Rates Rise, Bonds Fall. Right?
H6 Prospectus & Reports
H6 Tax & Filing
H6 Product Guide
H6 Premium/Discount Tool
H6 Rebalancing Calculator
H6 Data Downloads
H6 How to Buy
H6 FAQs
H6 Distribution Information
H6 Dividend Growers
H6 High Income
H6 Ex-Sector
H6 Thematic
H6 Crypto
H6 Money Market
H6 Alternative
H6 Volatility
H6 Broad Market
H6 Sector
H6 International
H6 Single Stock
H6 Crypto
H6 Fixed Income
H6 Commodity
H6 Currency
H6 Dividend Growers
H6 High Income
H6 Ex-Sector
H6 Thematic
H6 Crypto
H6 Money Market
H6 Alternative
H6 Volatility
H6 Broad Market
H6 Sector
H6 International
H6 Single Stock
H6 Crypto
H6 Fixed Income
H6 Commodity
H6 Currency
H6 Introducing BUYB: The S&P 500 Buyback Aristocrats
H6 Buyback Aristocrats Spotlight: Citigroup
H6 Momentum is Having a Moment
H6 The SpaceX Economy Lifts Off
H6 SpaceX IPO: A New Era for Investors
H6 Peace Might Not Stop Rising Interest Rates
H6 When Rates Rise, Bonds Fall. Right?
H6 Prospectus & Reports
H6 Tax & Filing
H6 Product Guide
H6 Premium/Discount Tool
H6 Rebalancing Calculator
H6 Data Downloads
H6 How to Buy
H6 FAQs
H6 Distribution Information
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://proshares.com) ProShares | Exchange Traded Funds (ETFs) Investing
Your browser does not support the video tag.

[H1] SPCF
Ultra SpaceX ETF
Target 2x Daily SpaceX Returns
Available Now →

Market Commentary
[H1] Peace Might Not Stop Rising Interest Rates

[H5]

Inflation could remain a risk, making strategies designed for elevated rates worth considering.

Read the article

Quick Take
[H1] When Rates Rise, Bonds Fall. Right?

[H5]

Some strategies can help fixed-income investors navigate rising rates.

Read Now

Featured ETF
[H1] Cash Management, Redefined

[H5]

Discover how investors are putting idle cash to work with IQMM, the world’s largest money market ETF and the first designed to align with the GENIUS Act framework.

Explore

[H2] At the forefront of the ETF revolution since 2006

ProShares continues to innovate with products that provide strategic and tactical opportunities for investors to enhance returns and manage risk.

[H4] Crypto

[H4] High Income

[H4] Leveraged & Inverse

[H4] Dividend Growers

[H4] Money Market

[H4] Thematic

[H4] Interest Rate Hedged

[H4] Volatility

[H2] ETF Spotlight

Featured ETFs

Featured ETFs

Leveraged & Inverse ETFs

Rising Rates

[H4] EQRR

Equities for Rising Rates ETF

Stock Buybacks

[H4] BUYB

S&P 500 Buyback Aristocrats ETF

Factor

[H4] QQQA

Nasdaq-100 Dorsey Wright Momentum ETF

Rising Rates

[H4] HYHG

High Yield - Interest Rate Hedged

Dividend Growers

[H4] NOBL

S&P 500 Dividend Aristocrats ETF

High Income

[H4] ISPY

S&P 500 High Income ETF

Money Market

[H4] IQMM

GENIUS Money Market ETF

High Income

[H4] IQQQ

Nasdaq-100 High Income ETF

Commodity

[H4] AGQ

Ultra Silver

Commodity

[H4] UGL

Ultra Gold

Commodity

[H4] UPAL

Ultra Palladium K-1 Free ETF

Single Stock

[H4] TSLI

Ultra TSLA

Commodity

[H4] UPLT

Ultra Platinum K-1 Free ETF

Single Stock

[H4] NVDB

Ultra NVDA

Commodity

[H4] UCOP

Ultra Copper K-1 Free ETF

Single Stock

[H4] PLTA

Ultra PLTR

Leveraged and inverse investing is not for everyone. Geared funds are generally riskier than funds without leveraged or inverse exposure. Before investing, read each fund’s prospectus to fully understand all the risks and benefits.

Learn about Geared Investing

[H2] Insights & Perspectives

Interest Rate Hedged

[H4] When Rates Rise, Bonds Fall. Right?

Stock Buybacks

[H4] Introducing BUYB:
The S&P 500 Buyback Aristocrats

[H4] Momentum is Having a Moment

[H4] Rising Interest Rates? There's an ETF for That.

Stock Buybacks

[H4] Buyback Aristocrats Spotlight: Citigroup

[H5] Get the latest perspectives and updates.
4033 chars
SUB-PAGE (https://proshares.com/our-etfs/find-leveraged-and-inverse-etfs/) Leveraged & Inverse ETFs – Explore Funds | ProShares
Leveraged & Inverse Investing
About Geared Investing
Investor Education
Fund Screener

[H1] Find Leveraged and Inverse ETFs

Strategies

Broad Market

Commodity

Crypto

Currency

Fixed Income

International

Sector

Single Stock

Daily Objective

All Leverage ETFs

2x

3x

All Inverse ETFs

-1x

-2x

-3x

Index / Benchmarks

Featured Indexes

S&P 500

Nasdaq-100

Russell 2000

DJ Industrial Average

Bloomberg Bitcoin

[H4]

as of 06/19/2026

Product Overview

Product Overview
Price/NAV
Performance

Market Price, Quarter-End

Market Price, Month-End
Market Price, Quarter-End
NAV, Month-End
NAV, Quarter-End

Refine by ticker/name/category/asset class
[IMG: filter]

Prospectuses & SAIs
Financial Statements
Quarterly Holdings
Proxy Voting Policy & Records

Ticker
Fund Name
Fund Type
Daily Objective
Asset Class

Net Assets
Index/Benchmark
Fact Sheet

AGQ
Ultra Silver

Commodity

+2x

Commodity

$1,458,335,979

Bloomberg Silver SubindexSM (BCOMSI)

Commodity
Commodity

+2x

Bloomberg Silver SubindexSM (BCOMSI)

BIB
Ultra Nasdaq Biotechnology

Sector

+2x

Equity

$73,952,792

Nasdaq Biotechnology® Index (NBI)

Sector
Equity

+2x

Nasdaq Biotechnology® Index (NBI)

BIS
UltraShort Nasdaq Biotechnology

Sector

+-2x

Equity

$2,704,528

Nasdaq Biotechnology® Index (NBI)

Sector
Equity

+-2x

Nasdaq Biotechnology® Index (NBI)

BITI
Short Bitcoin ETF

Crypto-Linked

+-1x

Crypto-Linked

$127,374,672

Bloomberg Bitcoin Index (BITCOIN)

Crypto-Linked
Crypto-Linked

+-1x

Bloomberg Bitcoin Index (BITCOIN)

BITU
Ultra Bitcoin ETF

Crypto-Linked

+2x

Crypto-Linked

$340,846,586

Bloomberg Bitcoin Index (BITCOIN)

Crypto-Linked
Crypto-Linked

+2x

Bloomberg Bitcoin Index (BITCOIN)

BOIL
Ultra Bloomberg Natural Gas

Commodity

+2x

Commodity

$352,893,735

Bloomberg Natural Gas SubindexSM (BCOMNG)

Commodity
Commodity

+2x

Bloomberg Natural Gas SubindexSM (BCOMNG)

BZQ
UltraShort MSCI Brazil Capped

International

+-2x

Equity

$3,413,887

MSCI Brazil 25/50 Capped Index (MXBR2550)

International
Equity

+-2x

MSCI Brazil 25/50 Capped Index (MXBR2550)

COIA
Ultra COIN

Single Stock

+2x

Equity

$2,033,590

Coinbase Global, Inc. (COIN)

Single Stock
Equity

+2x

Coinbase Global, Inc. (COIN)

CRCA
Ultra CRCL

Single Stock

+2x

Equity

$131,462,280

Circle Internet Group, Inc. (CRCL)

Single Stock
Equity

+2x

Circle Internet Group, Inc. (CRCL)

DDM
Ultra Dow30

Broad Market

+2x

Equity

$530,453,103

Dow Jones Industrial AverageSM (INDU)

Broad Market
Equity

+2x

Dow Jones Industrial AverageSM (INDU)

DIG
Ultra Energy

Sector

+2x

Equity

$65,041,165

S&P Energy Select Sector Index (IXE)

Sector
Equity

+2x

S&P Energy Select Sector Index (IXE)

DOG
Short Dow30

Broad Market

+-1x

Equity

$112,038,298

Dow Jones Industrial AverageSM (INDU)

Broad Market
Equity

+-1x

Dow Jones Industrial AverageSM (INDU)

DUG
UltraShort Energy

Sector

+-2x

Equity

$30,082,038

S&P Energy Select Sector Index (IXE)

Sector
Equity

+-2x

S&P Energy Select Sector Index (IXE)

DXD
UltraShort Dow30

Broad Market

+-2x

Equity

$44,653,607

Dow Jones Industrial AverageSM (INDU)

Broad Market
Equity

+-2x

Dow Jones Industrial AverageSM (INDU)

EET
Ultra MSCI Emerging Markets

International

+2x

Equity

$53,233,719

MSCI Emerging Markets Index (MXEF)

International
Equity

+2x

MSCI Emerging Markets Index (MXEF)

EEV
UltraShort MSCI Emerging Markets

International

+-2x

Equity

$2,503,325

MSCI Emerging Markets Index (MXEF)

International
Equity

+-2x

MSCI Emerging Markets Index (MXEF)

EFO
Ultra MSCI EAFE

International

+2x

Equity

$28,580,405

MSCI EAFE Index (MXEA)

International
Equity

+2x

MSCI EAFE Index (MXEA)

EFU
UltraShort MSCI EAFE

International

+-2x

Equity

$1,229,537

MSCI EAFE Index (MXEA)

International
Equity

+-2x

MSCI EAFE Index (MXEA)

EFZ
Short MSCI EAFE

International

+-1x

Equity

$13,006,346

MSCI EAFE Index (MXEA)

International
Equity

+-1x

MSCI EAFE Index (MXEA)

EMTY
Decline of the Retail Store ETF

Sector

+-1x

Equity

$3,030,773

Solactive-ProShares Bricks and Mortar Retail Store Index (SOEMTYTR)

Sector
Equity

+-1x

Solactive-ProShares Bricks and Mortar Retail Store Index (SOEMTYTR)

EPV
UltraShort FTSE Europe

International

+-2x

Equity

$13,568,489

FTSE Developed Europe All Cap Index (ACDER)

International
Equity

+-2x

FTSE Developed Europe All Cap Index (ACDER)

ETHD
UltraShort Ether ETF

Crypto-Linked

+-2x

Crypto-Linked

$76,323,589

Bloomberg Ethereum Index (ETHEREUM)

Crypto-Linked
Crypto-Linked

+-2x

Bloomberg Ethereum Index (ETHEREUM)

ETHT
Ultra Ether ETF

Crypto-Linked

+2x

Crypto-Linked

$164,479,257

Bloomberg Ethereum Index (ETHEREUM)

Crypto-Linked
Crypto-Linked

+2x

Bloomberg Ethereum Index (ETHEREUM)

EUM
Short MSCI Emerging Markets

International

+-1x

Equity

$9,628,225

MSCI Emerging Markets Index (MXEF)

International
Equity

+-1x

MSCI Emerging Markets Index (MXEF)

EUO
UltraShort Euro

Currency

+-2x

Currency

$36,537,037

Euro/US Dollar (EURO)

Currency
Currency

+-2x

Euro/US Dollar (EURO)

EWV
UltraShort MSCI Japan

International

+-2x

Equity

$5,407,980

MSCI Japan Index (MXJP)

International
Equity

+-2x

MSCI Japan Index (MXJP)

EZJ
Ultra MSCI Japan

International

+2x

Equity

$13,958,413

MSCI Japan Index (MXJP)

International
Equity

+2x

MSCI Japan Index (MXJP)

FXP
UltraShort FTSE China 50

International

+-2x

Equity

$6,859,106

FTSE China 50 Index (XIN0I)

International
Equity

+-2x

FTSE China 50 Index (XIN0I)

GLL
UltraShort Gold

Commodity

+-2x

Commodity

$107,194,468

Bloomberg Gold SubindexSM  (BCOMGC)

Commodity
Commodity

+-2x

Bloomberg Gold SubindexSM  (BCOMGC)

KOLD
UltraShort Bloomberg Natural Gas

Commodity

+-2x

Commodity

$135,461,255

Bloomberg Natural Gas SubindexSM (BCOMNG)

Commodity
Commodity

+-2x

Bloomberg Natural Gas SubindexSM (BCOMNG)

LTL
Ultra Communication Services

Sector

+2x

Equity

$7,126,508

S&P Communication Services Select Sector Index (IXCPR)

Sector
Equity

+2x

S&P Communication Services Select Sector Index (IXCPR)

MVV
Ultra MidCap400

Broad Market

+2x

Equity

$162,788,157

S&P MidCap 400 (MID)

Broad Market
Equity

+2x

S&P MidCap 400 (MID)

MYY
Short MidCap400

Broad Market

+-1x

Equity

$2,967,835

S&P MidCap 400 (MID)

Broad Market
Equity

+-1x

S&P MidCap 400 (MID)

MZZ
UltraShort MidCap400

Broad Market

+-2x

Equity

$2,461,682

S&P MidCap 400 (MID)

Broad Market
Equity

+-2x

S&P MidCap 400 (MID)

NVDB
Ultra NVDA

Single Stock

+2x

Equity

$11,978,692

NVIDIA Corporation (NVDA)

Single Stock
Equity

+2x

NVIDIA Corporation (NVDA)

PLTA
Ultra PLTR

Single Stock

+2x

Equity

$6,363,973

Palantir Technologies Inc. (PLTR)

Single Stock
Equity

+2x

Palantir Technologies Inc. (PLTR)

PSQ
Short QQQ

Broad Market

+-1x

Equity

$590,593,518

Nasdaq-100® Index (NDX)

Broad Market
Equity

+-1x

Nasdaq-100® Index (NDX)

PST
UltraShort 7-10 Year Treasury

Fixed Income

+-2x

Fixed Income

$11,479,796

ICE U.S. Treasury 7-10 Year Bond Index (IDCOT7TR)

Fixed Income
Fixed Income

+-2x

ICE U.S. Treasury 7-10 Year Bond Index (IDCOT7TR)

QID
UltraShort QQQ

Broad Market

+-2x

Equity

$261,233,643

Nasdaq-100® Index (NDX)

Broad Market
Equity

+-2x

Nasdaq-100® Index (NDX)

QLD
Ultra QQQ

Broad Market

+2x

Equity

$14,593,940,156

Nasdaq-100® Index (NDX)

Broad Market
Equity

+2x

Nasdaq-100® Index (NDX)

QQDN
UltraShort QQQ Mega

Broad Market

+-2x

Equity

$1,136,051

Nasdaq-100 Mega Index (NDXMEGA)

Broad Market
Equity

+-2x

Nasdaq-100 Mega Index (NDXMEGA)

QQUP
Ultra QQQ Mega

Broad Market

+2x

Equity

$28,745,102

Nasdaq-100 Mega Index (NDXMEGA)

Broad Market
Equity

+2x

Nasdaq-100 Mega Index (NDXMEGA)

QQXL
Ultra QQQ Top 30

Broad Market

+2x

Equity

$5,416,040

Nasdaq-100 Top 30 Index (NDX30P)

Broad Market
Equity

+2x

Nasdaq-100 Top 30 Index (NDX30P)

REK
Short Real Estate

Sector

+-1x

Equity

$9,971,748

S&P Real Estate Select Sector Index (IXRE)

Sector
Equity

+-1x

S&P Real Estate Select Sector Index (IXRE)

REW
UltraShort Technology

Sector

+-2x

Equity

$2,568,782

S&P Technology Select Sector Index (IXT)

Sector
Equity

+-2x

S&P Technology Select Sector Index (IXT)

ROM
Ultra Technology

Sector

+2x

Equity

$1,354,172,835

S&P Technology Select Sector Index (IXT)

Sector
Equity

+2x

S&P Technology Select Sector Index (IXT)

RWM
Short Russell2000

Broad Market

+-1x

Equity

$112,665,668

Russell 2000® Index (RTY)

Broad Market
Equity

+-1x

Russell 2000® Index (RTY)

RXD
UltraShort Health Care

Sector

+-2x

Equity

$3,919,682

S&P Health Care Select Sector Index (IXV)

Sector
Equity

+-2x

S&P Health Care Select Sector Index (IXV)

RXL
Ultra Health Care

Sector

+2x

Equity

$69,755,585

S&P Health Care Select Sector Index (IXV)

Sector
Equity

+2x

S&P Health Care Select Sector Index (IXV)

SAA
Ultra SmallCap600

Broad Market

+2x

Equity

$28,520,668

S&P SmallCap 600 (SML)

Broad Market
Equity

+2x

S&P SmallCap 600 (SML)

SBB
Short SmallCap600

Broad Market

+-1x

Equity

$3,492,958

S&P SmallCap 600 (SML)

Broad Market
Equity

+-1x

S&P SmallCap 600 (SML)

SBIT
UltraShort Bitcoin ETF

Crypto-Linked

+-2x

Crypto-Linked

$188,943,885

Bloomberg Bitcoin Index (BITCOIN)

Crypto-Linked
Crypto-Linked

+-2x

Bloomberg Bitcoin Index (BITCOIN)

SCC
UltraShort Consumer Discretionary

Sector

+-2x

Equity

$6,869,694

S&P Consumer Discretionary Select Sector Index (IXY)

Sector
Equity

+-2x

S&P Consumer Discretionary Select Sector Index (IXY)

SCO
UltraShort Bloomberg Crude Oil

Commodity

+-2x

Commodity

$1,162,687,959

Bloomberg Commodity Balanced WTI Crude Oil IndexSM (BCBCLI)

Commodity
Commodity

+-2x

Bloomberg Commodity Balanced WTI Crude Oil IndexSM (BCBCLI)

SDD
UltraShort SmallCap600

Broad Market

+-2x

Equity

$1,335,200

S&P SmallCap 600 (SML)

Broad Market
Equity

+-2x

S&P SmallCap 600 (SML)

SDOW
UltraPro Short Dow30

Broad Market

+-3x

Equity

$182,660,965

Dow Jones Industrial AverageSM (INDU)

Broad Market
Equity

+-3x

Dow Jones Industrial AverageSM (INDU)

SDP
UltraShort Utilities

Sector

+-2x

Equity

$4,344,322

S&P Utilities Select Sector Index (IXU)

Sector
Equity

+-2x

S&P Utilities Select Sector Index (IXU)

SDS
UltraShort S&P500

Broad Market

+-2x

Equity

$390,119,422

S&P 500® (SPX)

Broad Market
Equity

+-2x

S&P 500® (SPX)

SEF
Short Financials

Sector

+-1x

Equity

$14,069,359

S&P Financial Select Sector Index (IXM)

Sector
Equity

+-1x

S&P Financial Select Sector Index (IXM)

SETH
Short Ether ETF

Crypto-Linked

+-1x

Cryp
15000 chars
SUB-PAGE (https://proshares.com/our-etfs/find-proshares-etfs/) Browse ProShares ETFs by Performance & Asset Class
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Thematic (14)

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Thematic (14)

Crypto-Linked (5)

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[H4] 53 Results

as of 06/19/2026

Product Overview

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Performance

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Prospectuses & SAIs
Financial Statements
Quarterly Holdings
Proxy Voting Policy & Records

Ticker
Fund Name
Category
Asset Class

Net Assets

Inception Date
Fact Sheet

ANEW
MSCI Transformational Changes ETF

Thematic
Equity
$7,601,785

10/14/2020

Thematic

BETE
Bitcoin & Ether Equal Weight ETF

Crypto-Linked
Crypto-Linked
$6,918,596

10/02/2023

Crypto-Linked

BETH
Bitcoin & Ether Market Cap Weight ETF

Crypto-Linked
Crypto-Linked
$9,696,758

10/02/2023

Crypto-Linked

BITO
Bitcoin ETF

Crypto-Linked
Crypto-Linked
$1,417,154,133

10/18/2021

Crypto-Linked

BUYB
S&P 500 Buyback Aristocrats ETF

Stock Buybacks
Equity
$15,155,295

05/06/2026

StockBuybacks

CLIX
Long Online/Short Stores ETF

Thematic
Equity
$7,038,036

11/14/2017

Thematic

CSM
Large Cap Core Plus

Factor
Equity
$515,624,933

07/13/2009

Factor

CTEX
S&P Kensho Cleantech ETF

Thematic
Equity
$6,681,622

09/29/2021

Thematic

DAT
Big Data Refiners ETF

Thematic
Equity
$5,089,170

09/29/2021

Thematic

EETH
Ether ETF

Crypto-Linked
Crypto-Linked
$52,563,764

10/02/2023

Crypto-Linked

EFAD
MSCI EAFE Dividend Growers ETF

Dividend Growers
Equity
$61,374,986

08/19/2014

DividendGrowers

EMDV
MSCI Emerging Markets Dividend Growers ETF

Dividend Growers
Equity
$7,208,663

01/25/2016

DividendGrowers

EQRR
Equities for Rising Rates ETF

Rising Rates
Equity
$54,304,800

07/24/2017

RisingRates

EUDV
MSCI Europe Dividend Growers ETF

Dividend Growers
Equity
$8,192,913

09/09/2015

DividendGrowers

FB
S&P 500 Dynamic Buffer ETF

Dynamic Buffer
Equity
$1,336,634

06/24/2025

N/A
DynamicBuffer

HDG
Hedge Replication ETF

Alternative
Alternative
$21,777,375

07/12/2011

Alternative

HYHG
High Yield - Interest Rate Hedged

Rising Rates
Fixed Income
$174,867,176

05/21/2013

RisingRates

IGHG
Investment Grade - Interest Rate Hedged

Rising Rates
Fixed Income
$318,773,951

11/05/2013

RisingRates

ION
S&P Global Core Battery Metals ETF

Thematic
Equity
$15,664,571

11/29/2022

Thematic

IQMM
GENIUS Money Market ETF

Money Market
Cash
$21,270,702,287

02/17/2026

N/A
MoneyMarket

IQQQ
Nasdaq-100 High Income ETF

High Income
Equity
$426,736,155

03/18/2024

HighIncome

ISPY
S&P 500 High Income ETF

High Income
Equity
$1,279,237,873

12/18/2023

HighIncome

ITWO
Russell 2000 High Income ETF

High Income
Equity
$192,572,524

09/04/2024

HighIncome

KRYP
CoinDesk 20 Crypto ETF

Crypto-Linked
Crypto-Linked
$4,330,527

02/02/2026

Crypto-Linked

MAKX
S&P Kensho Smart Factories ETF

Thematic
Equity
$5,486,378

09/29/2021

Thematic

MRGR
Merger ETF

Alternative
Equity
$15,896,096

12/11/2012

Alternative

NOBL
S&P 500 Dividend Aristocrats ETF

Dividend Growers
Equity
$11,273,145,350

10/09/2013

DividendGrowers

OILK
K-1 Free Crude Oil ETF

Alternative
Commodity
$264,894,720

09/26/2016

Alternative

OND
On-Demand ETF

Thematic
Equity
$3,472,817

10/26/2021

Thematic

ONLN
Online Retail ETF

Thematic
Equity
$63,704,327

07/13/2018

Thematic

PAWZ
Pet Care ETF

Thematic
Equity
$31,899,593

11/05/2018

Thematic

PEX
Global Listed Private Equity ETF

Alternative
Alternative
$10,882,136

02/26/2013

Alternative

QB
Nasdaq-100 Dynamic Buffer ETF

Dynamic Buffer
Equity
$2,346,306

06/24/2025

N/A
DynamicBuffer

QQQA
Nasdaq-100 Dorsey Wright Momentum ETF

Factor
Equity
$78,152,453

05/18/2021

Factor

RB
Russell 2000 Dynamic Buffer ETF

Dynamic Buffer
Equity
$1,175,008

06/24/2025

N/A
DynamicBuffer

REGL
S&P MidCap 400 Dividend Aristocrats ETF

Dividend Growers
Equity
$1,709,619,563

02/03/2015

DividendGrowers

RINF
Inflation Expectations ETF

Alternative
Fixed Income
$18,204,472

01/10/2012

Alternative

SMDV
Russell 2000 Dividend Growers ETF

Dividend Growers
Equity
$675,415,751

02/03/2015

DividendGrowers

SPXE
S&P 500 Ex-Energy ETF

Ex-Sector
Equity
$84,161,330

09/22/2015

Ex-Sector

SPXN
S&P 500 Ex-Financials ETF

Ex-Sector
Equity
$77,578,074

09/22/2015

Ex-Sector

SPXT
S&P 500 Ex-Technology ETF

Ex-Sector
Equity
$267,997,587

09/22/2015

Ex-Sector

SPXV
S&P 500 Ex-Health Care ETF

Ex-Sector
Equity
$39,743,684

09/22/2015

Ex-Sector

SUPL
Supply Chain Logistics ETF

Thematic
Equity
$2,268,652

04/06/2022

Thematic

SVXY
Short VIX Short-Term Futures ETF

Volatility
Volatility
$249,763,784

10/03/2011

Volatility

TDV
S&P Technology Dividend Aristocrats ETF

Dividend Growers
Equity
$285,238,164

11/05/2019

DividendGrowers

TINT
Smart Materials ETF

Thematic
Equity
$2,086,301

10/26/2021

Thematic

TINY
Nanotechnology ETF

Thematic
Equity
$34,845,060

10/26/2021

Thematic

TMDV
Russell U.S. Dividend Growers ETF

Dividend Growers
Equity
$4,528,807

11/05/2019

DividendGrowers

TOLZ
DJ Brookfield Global Infrastructure ETF

Thematic
Equity
$174,089,924

03/25/2014

Thematic

UVXY
Ultra VIX Short-Term Futures ETF

Volatility
Volatility
$265,171,566

10/03/2011

Volatility

VERS
Metaverse ETF

Thematic
Equity
$7,040,347

03/15/2022

Thematic

VIXM
VIX Mid-Term Futures ETF

Volatility
Volatility
$43,282,708

01/03/2011

Volatility

VIXY
VIX Short-Term Futures ETF

Volatility
Volatility
$210,928,984

01/03/2011

Volatility

Ticker
Fund Name
1M
3M
YTD
1Y
3Y
5Y
10Y
Since Inception
Inception Date

Strategy
Asset Class

ANEW
MSCI Transformational Changes ETF

6.74%
-2.99%
-3.47%
6.36%
12.69%
2.48%
--
4.26%
10/14/2020

Thematic
Thematic
Equity

BETE
Bitcoin & Ether Equal Weight ETF

9.86%
-13.07%
-19.88%
1.84%
--
--
--
24.93%
10/02/2023

Crypto-Linked
Crypto-Linked
Crypto-Linked

BETH
Bitcoin & Ether Market Cap Weight ETF

11.60%
-10.96%
-15.80%
-17.16%
--
--
--
32.00%
10/02/2023

Crypto-Linked
Crypto-Linked
Crypto-Linked

BITO
Bitcoin ETF

12.53%
-9.47%
-13.63%
-21.92%
29.07%
--
--
-0.49%
10/18/2021

Crypto-Linked
Crypto-Linked
Crypto-Linked

BUYB
S&P 500 Buyback Aristocrats ETF

--
--
--
--
--
--
--
--
05/06/2026

StockBuybacks
Stock Buybacks
Equity

CLIX
Long Online/Short Stores ETF

10.92%
0.33%
-1.81%
32.91%
24.84%
-6.56%
--
5.08%
11/14/2017

Thematic
Thematic
Equity

CSM
Large Cap Core Plus

10.32%
3.56%
3.88%
31.84%
21.39%
12.69%
--
14.77%
07/13/2009

Factor
Factor
Equity

CTEX
S&P Kensho Cleantech ETF

15.84%
1.09%
12.95%
136.97%
9.16%
--
--
0.50%
09/29/2021

Thematic
Thematic
Equity

DAT
Big Data Refiners ETF

3.75%
-9.21%
-22.00%
-13.44%
15.04%
--
--
-2.62%
09/29/2021

Thematic
Thematic
Equity

EETH
Ether ETF

7.31%
-16.01%
-24.95%
21.45%
--
--
--
5.51%
10/02/2023

Crypto-Linked
Crypto-Linked
Crypto-Linked

EFAD
MSCI EAFE Dividend Growers ETF

3.74%
0.14%
1.98%
6.24%
5.90%
1.50%
--
2.80%
08/19/2014

DividendGrowers
Dividend Growers
Equity

EMDV
MSCI Emerging Markets Dividend Growers ETF

3.43%
0.64%
1.44%
10.54%
2.55%
-1.97%
--
4.19%
01/25/2016

DividendGrowers
Dividend Growers
Equity

EQRR
Equities for Rising Rates ETF

8.47%
12.64%
17.56%
37.64%
18.17%
12.20%
--
9.88%
07/24/2017

RisingRates
Rising Rates
Equity

EUDV
MSCI Europe Dividend Growers ETF

4.72%
0.82%
2.86%
5.09%
6.68%
3.56%
--
4.83%
09/09/2015

DividendGrowers
Dividend Growers
Equity

FB
S&P 500 Dynamic Buffer ETF

3.19%
3.88%
4.03%
--
--
--
--
10.76%
06/24/2025

DynamicBuffer
Dynamic Buffer
Equity

HDG
Hedge Replication ETF

3.76%
2.68%
4.27%
13.37%
7.08%
2.58%
--
2.84%
07/12/2011

Alternative
Alternative
Alternative

HYHG
High Yield - Interest Rate Hedged

2.38%
1.29%
2.39%
9.96%
10.13%
6.89%
--
4.21%
05/21/2013

RisingRates
Rising Rates
Fixed Income

IGHG
Investment Grade - Interest Rate Hedged

1.37%
0.63%
1.24%
8.39%
8.56%
5.20%
--
3.73%
11/05/2013

RisingRates
Rising Rates
Fixed Income

ION
S&P Global Core Battery Metals ETF

16.07%
13.85%
27.10%
165.29%
22.54%
--
--
17.69%
11/29/2022

Thematic
Thematic
Equity

IQMM
GENIUS Money Market ETF

0.29%
--
--
--
--
--
--
0.70%
02/17/2026

MoneyMarket
Money Market
Cash

IQQQ
Nasdaq-100 High Income ETF

13.42%
5.92%
7.33%
37.89%
--
--
--
19.03%
03/18/2024

HighIncome
High Income
Equity

ISPY
S&P 500 High Income ETF

8.67%
2.54%
4.23%
26.97%
--
--
--
16.82%
12/18/2023

HighIncome
High Income
Equity

ITWO
Russell 2000 High Income ETF

11.48%
7.69%
13.25%
43.48%
--
--
--
19.05%
09/04/2024

HighIncome
High Income
Equity

KRYP
CoinDesk 20 Crypto ETF

4.83%
--
--
--
--
--
--
-12.77%
02/02/2026

Crypto-Linked
Crypto-Linked
Crypto-Linked

MAKX
S&P Kensho Smart Factories ETF

20.84%
16.31%
25.33%
80.84%
25.41%
--
--
10.60%
09/29/2021

Thematic
Thematic
Equity

MRGR
Merger ETF

0.07%
0.67%
1.55%
11.63%
8.40%
4.13%
--
2.16%
12/11/2012

Alternative
Alternative
Equity

NOBL
S&P 500 Dividend Aristocrats ETF

2.25%
-0.95%
4.67%
12.84%
7.47%
5.97%
--
10.51%
10/09/2013

DividendGrowers
Dividend Growers
Equity

OILK
K-1 Free Crude Oil ETF

11.06%
44.26%
62.26%
68.87%
16.81%
19.32%
--
4.19%
09/26/2016

Alternative
Alternative
Commodity

OND
On-Demand ETF

4.79%
-10.61%
-14.99%
-0.11%
18.04%
--
--
-2.76%
10/26/2021

Thematic
Thematic
Equity

ONLN
Online Retail ETF

11.84%
0.06%
0.58%
41.66%
26.57%
-5.77%
--
5.50%
07/13/2018
15000 chars
SUB-PAGE (https://proshares.com/strategies/thematic-etf-investing-strategies/) Thematic ETFs | ProShares
Featured ETFs

[H4] TOLZ

[H4] OND

[H4] ONLN

[H4] PAWZ

[H1] Thematic ETFs

[H4] Uncovering opportunities with thematic investing

ProShares Thematic ETFs transform today's global trends into actionable investment strategies.

Jump to:
The Funds
Insights & Perspectives
Overview Brochure

[H2] Our thematic process issupported by four pillars

Observable
Real-life, consumer and business observations pressure-tested with insights from independent data sources.

Sustainable
Demonstrable themes with the long-term potential to generate revenue, transform industries and grow substantially.

Definable
A clear strategy rooted in a new or novel idea, distinctive approach, or differentiated execution.

Investable
An identifiable, rules-based index (or indexes) aligned with a fund's objectives.

[H2] Global changes creatingopportunities

[IMG: Evolving Consumer Behavior]

[IMG: Advancements in Technology]

[IMG: Shifting Demographics]

Our Thematic ETFs converge around a series of unique and powerful ideas that are additive to investors' portfolios, with a focus of long-term sustainable opportunities created by shifts in consumer behavior, technology and demographics.

[H2] Explore Thematic ETFs

Thematic

[H4] TOLZ

DJ Brookfield Global Infrastructure ETF

Fund Highlight

Thematic

[H4] OND

On-Demand ETF

Thematic

[H4] PAWZ

Pet Care ETF

Fund Highlight

Thematic

[H4] ONLN

Online Retail ETF

Thematic

[H4] ION

S&P Global Core Battery Metals ETF

Fund Highlight

Thematic

[H4] SUPL

Supply Chain Logistics ETF

Fund Highlight

Thematic

[H4] CLIX

Long Online/Short Stores ETF

Thematic

[H4] ANEW

MSCI Transformational Changes ETF

Thematic

[H4] DAT

Big Data Refiners ETF

Thematic

[H4] CTEX

S&P Kensho Cleantech ETF

Thematic

[H4] MAKX

S&P Kensho Smart Factories ETF

Thematic

[H4] TINY

Nanotechnology ETF

Thematic

[H4] TINT

Smart Materials ETF

Thematic

[H4] VERS

Metaverse ETF

[H2]

[H3] Thematic Investing Overview

[H4] Get to know the ProShares Thematic ETF Universe

ProShares has a rigorous approach to its selection of the thematic investing opportunities. Learn more and see our full lineup of ETFs.

Download PDF

[H2] Research & Insights

Get Related Insights

[H4] Infrastructure: A Refuge in Uncertain Times?

Could the investment characteristics of pure-play infrastructure owners and operators provide a refuge from today’s volatility, inflation and slowing growth?

Read More

}
[IMG: insights-image]

[IMG: insight-image]

Powering Through Uncertainty with Infrastructure

Investing in infrastructure owners and operators may fight inflation, offer yield potential, and has provided consistent performance.

Read the article

Load More

[H5] Get the latest perspectives and updates.

[H2] At the forefront of the ETF revolution since 2006

ProShares continues to innovate with products that provide strategic and tactical opportunities for investors to enhance returns and manage risk.

[H4] Crypto

[H4] High Income

[H4] Leveraged & Inverse

[H4] Dividend Growers

[H4] Money Market

[H4] Thematic

[H4] Interest Rate Hedged

[H4] Volatility
4734 chars
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/our-etfs/find-proshares-etfs/ 8 0
/strategies/thematic-etf-investing-strategies/ 0 0
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage — no schema detected (entity gap)
/our-etfs/find-leveraged-and-inverse-etfs/ — no schema detected (entity gap)
/our-etfs/find-proshares-etfs/ — no schema detected (entity gap)
/strategies/thematic-etf-investing-strategies/ — no schema detected (entity gap)

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Financial Services, Banking & Insurance
41.6 Avg BS

Based on 968 businesses audited.

BS Detector

Financial Services, Banking & Insurance BS: ProShares (proshares.com)

https://proshares.com 📍 Industry: Financial Services, Banking & Insurance
31 BS / 100

ProShares is a rare example of a site where the data is the primary interface, not the marketing. While the technical SEO (Schema) and review verification are lacking, the sheer volume of forensic financial proof makes the site highly credible. It is a ‘Substance-First’ entity with a minor ‘Trust Theatre’ problem.

Info Density Power-words vs. Substance ratio.
6
20% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
0
0% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
9
45% BS
Commodity Fingerprint Detection of industry clichés/templates.
6
40% BS
Identity & Authority Expert verifiability & Schema depth.
10
67% BS

Close the technical identity gap by implementing Organization and Person schema with links to SEC or regulatory profiles. Replace internal review counts with links to independent financial rating agencies like Morningstar. Update the generic ‘At the forefront’ H2 headers with specific AUM or volume milestones to move from fluff to metric-based authority. Name lead analysts or researchers in the ‘Insights’ section to provide a human authority footprint.

The content is a perfect match for the financial services industry, specifically exchange-traded funds (ETFs). The text is saturated with professional investment data, including net assets, tickers, and specific index benchmarks like the Bloomberg Silver Subindex.

“The score of 31 is driven primarily by the high marks in Identity and Authority (due to missing schema) and Trust and Proof (due to unverified review counts). Information Density and Semantic Coherence scores are near-perfect, reflecting a site that backs almost every marketing claim with a ticker and a performance table.”

Verified Analysis Date: June 19, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result