Industry Context — Common BS Fingerprints in Financial Services, Banking & Insurance
Generic Claims:
securing your financial future, trusted with billions, personalized financial solutions, your money is safe with us…
Red Flags:
no FCA registration number displayed, guaranteed investment returns, hidden fees or commission structures, no risk warnings on investment content…
Semantic Drift Patterns:
homepage claims independent advice but services page shows restricted panel, claims bespoke solutions but offerings are standard off-the-shelf products, homepage targets high-net-worth but minimum investment is low, claims whole-of-market but only distributes own products…
Proof Expectations:
FCA registration number with link to register, specific qualifications (DipPFS, ACII, CFA, CFP), published fee schedule or charging structure, named team with verifiable regulatory record…
Simply Business UK
(https://www.simplybusiness.co.uk) 📸 Data Snapshot: May 19, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Simply Business – insurance for small businesses and landlords (https://www.simplybusiness.co.uk)
Title
Simply Business – insurance for small businesses and landlords
Meta
Simply Business is one of the UK’s largest business insurance providers. Fast, flexible cover for small businesses and landlords. Get a tailored quote online.
H1 Feel simply the best about your business insurance.
H2 Small businesses deserve our best
H2 Not quite ready to buy?
H2 Insurance tailored to bigger businesses
H2 5 trending products to sell in 2025
H2 Landlord insurance for over 300,000 customers
H2 Get support from UK-based insurance experts
H2 Don’t take our word for it, here’s what our customers say about us…
H2 What we do
H2 How it works
H2 Why we do it
H4 Exceptional 4.5/5
H4 40k reviews
H4 Insurance
H4 Careers
H4 About
H4 BENEFITS
H4 CUSTOMER SUPPORT
H4 Legal
H4 Address
H4 KNOWLEDGE
H6 Compare and buy in minutes
H6 Rated 4.5/5
H6 Here to help
H6 24/7 claims
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Simply Business – insurance for small businesses and landlords (https://simplybusiness.co.uk/business-insurance/)
Title
Simply Business – insurance for small businesses and landlords
Meta
Simply Business is one of the UK’s largest business insurance providers. Fast, flexible cover for small businesses and landlords. Get a tailored quote online.
H1 Feel simply the best about your business insurance.
H2 Small businesses deserve our best
H2 Not quite ready to buy?
H2 Insurance tailored to bigger businesses
H2 5 trending products to sell in 2025
H2 Landlord insurance for over 300,000 customers
H2 Get support from UK-based insurance experts
H2 Don’t take our word for it, here’s what our customers say about us…
H2 What we do
H2 How it works
H2 Why we do it
H4 Exceptional 4.5/5
H4 40k reviews
H4 Insurance
H4 Careers
H4 About
H4 BENEFITS
H4 CUSTOMER SUPPORT
H4 Legal
H4 Address
H4 KNOWLEDGE
H6 Compare and buy in minutes
H6 Rated 4.5/5
H6 Here to help
H6 24/7 claims
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Simply Business – insurance for small businesses and landlords (https://simplybusiness.co.uk/business-insurance/public-liability-insurance/)
Title
Simply Business – insurance for small businesses and landlords
Meta
Simply Business is one of the UK’s largest business insurance providers. Fast, flexible cover for small businesses and landlords. Get a tailored quote online.
H1 Feel simply the best about your business insurance.
H2 Small businesses deserve our best
H2 Not quite ready to buy?
H2 Insurance tailored to bigger businesses
H2 5 trending products to sell in 2025
H2 Landlord insurance for over 300,000 customers
H2 Get support from UK-based insurance experts
H2 Don’t take our word for it, here’s what our customers say about us…
H2 What we do
H2 How it works
H2 Why we do it
H4 Exceptional 4.5/5
H4 40k reviews
H4 Insurance
H4 Careers
H4 About
H4 BENEFITS
H4 CUSTOMER SUPPORT
H4 Legal
H4 Address
H4 KNOWLEDGE
H6 Compare and buy in minutes
H6 Rated 4.5/5
H6 Here to help
H6 24/7 claims
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Simply Business – insurance for small businesses and landlords (https://simplybusiness.co.uk/business-insurance/professional-indemnity-insurance/)
Title
Simply Business – insurance for small businesses and landlords
Meta
Simply Business is one of the UK’s largest business insurance providers. Fast, flexible cover for small businesses and landlords. Get a tailored quote online.
H1 Feel simply the best about your business insurance.
H2 Small businesses deserve our best
H2 Not quite ready to buy?
H2 Insurance tailored to bigger businesses
H2 5 trending products to sell in 2025
H2 Landlord insurance for over 300,000 customers
H2 Get support from UK-based insurance experts
H2 Don’t take our word for it, here’s what our customers say about us…
H2 What we do
H2 How it works
H2 Why we do it
H4 Exceptional 4.5/5
H4 40k reviews
H4 Insurance
H4 Careers
H4 About
H4 BENEFITS
H4 CUSTOMER SUPPORT
H4 Legal
H4 Address
H4 KNOWLEDGE
H6 Compare and buy in minutes
H6 Rated 4.5/5
H6 Here to help
H6 24/7 claims
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Simply Business – insurance for small businesses and landlords (https://simplybusiness.co.uk/business-insurance/employers-liability-insurance/)
Title
Simply Business – insurance for small businesses and landlords
Meta
Simply Business is one of the UK’s largest business insurance providers. Fast, flexible cover for small businesses and landlords. Get a tailored quote online.
H1 Feel simply the best about your business insurance.
H2 Small businesses deserve our best
H2 Not quite ready to buy?
H2 Insurance tailored to bigger businesses
H2 5 trending products to sell in 2025
H2 Landlord insurance for over 300,000 customers
H2 Get support from UK-based insurance experts
H2 Don’t take our word for it, here’s what our customers say about us…
H2 What we do
H2 How it works
H2 Why we do it
H4 Exceptional 4.5/5
H4 40k reviews
H4 Insurance
H4 Careers
H4 About
H4 BENEFITS
H4 CUSTOMER SUPPORT
H4 Legal
H4 Address
H4 KNOWLEDGE
H6 Compare and buy in minutes
H6 Rated 4.5/5
H6 Here to help
H6 24/7 claims
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Simply Business – insurance for small businesses and landlords (https://simplybusiness.co.uk/business-insurance/tradesman-insurance/)
Title
Simply Business – insurance for small businesses and landlords
Meta
Simply Business is one of the UK’s largest business insurance providers. Fast, flexible cover for small businesses and landlords. Get a tailored quote online.
H1 Feel simply the best about your business insurance.
H2 Small businesses deserve our best
H2 Not quite ready to buy?
H2 Insurance tailored to bigger businesses
H2 5 trending products to sell in 2025
H2 Landlord insurance for over 300,000 customers
H2 Get support from UK-based insurance experts
H2 Don’t take our word for it, here’s what our customers say about us…
H2 What we do
H2 How it works
H2 Why we do it
H4 Exceptional 4.5/5
H4 40k reviews
H4 Insurance
H4 Careers
H4 About
H4 BENEFITS
H4 CUSTOMER SUPPORT
H4 Legal
H4 Address
H4 KNOWLEDGE
H6 Compare and buy in minutes
H6 Rated 4.5/5
H6 Here to help
H6 24/7 claims
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://www.simplybusiness.co.uk) Simply Business – insurance for small businesses and landlords
[H1] Feel simply the best about your business insurance. Get a quote in minutes and join nearly one million business and landlord customers. Loading… Sorry, that's not a trade we know!Please try again. Exact Matches for Your Search Suggested Matches for Your Search Get your quote Compare quotes from leading brands [IMG: Churchill logo] Chosen by nearly one million small business and landlord customers With insurance for over 1,500 trades, and 9/10 customers rating us ‘good’ or ‘excellent’ on Feefo, you can get tailored quotes in 7 minutes. Compare quotes from leading insurers, buy, and manage your policy – all in one place. [H6] Compare and buy in minutes Documents arrive today [H6] Rated 4.5/5 Based on 40k Feefo reviews [H6] Here to help Help from UK-based experts [H6] 24/7 claims Make a claim any time [H2] Small businesses deserve our best From freelancers to shop owners and tradespeople to landlords, it’s our mission to make small business owners feel simply the best about their insurance. Whether you’re looking to compare quotes from leading insurers, or get an online quote in minutes, we’ve got you covered when it comes to landlord and business insurance. Get a quote [H2] Not quite ready to buy? Sign up for a reminder to get your insurance with Simply Business and we’ll send you a £25 gift card after you buy. We’ll then send you a link to buy insurance at the right time for you. To get your gift card, you’ll need to use this link when buying your policy. If your policy is still in place (with up to date payments) three weeks after your start date, we’ll send you an email with instructions on how to redeem your reward within 45 days. Terms and conditions apply. Get your reminder [H2] Insurance tailored to bigger businesses Cover that’s designed to meet the needs of all SMEs. Our customer-first approach makes it easy to get the right level of cover that protects your business and your people, giving you peace of mind.Get cover for all of your commercial needs with tailored, reliable, and comprehensive insurance that’s available online or over the phone with our expert team. Learn more [H2] 5 trending products to sell in 2025 Over on our Knowledge centre, we dig into the data to uncover some of the most popular products to sell in 2025. Could you find your next best-seller? Read more Previous Next [IMG: Landlord buying insurance] [H2] Landlord insurance for over 300,000 customers Thousands of landlords trust us with their insurance, giving them the peace of mind that their investment is protected. Choose from a range of key covers and build a landlord insurance policy to suit your needs. Whether you’re looking for buildings or contents insurance, or cover for legal expenses or loss of rent, you can compare quotes from leading insurers all in one place. Get your tailored landlord insurance quote in minutes and only pay for the cover you need. Get a quote [IMG: Simply Business insurance consultant] [H2] Get support from UK-based insurance experts Excellent customer service is at the heart of everything we do at Simply Business. Whether you want to make a change to your policy or discuss a claim, we have a team of UK-based experts who can help you feel the best about your insurance. They’re on hand to answer your questions and help make protecting your business as simple as possible. Our expert team is just one part of our 24/7 service, which allows you to manage your insurance in whatever way works for you. Get a quote [H2] Don’t take our word for it, here’s what our customers say about us… “I had a great experience with Simply Business. They helped me find the perfect public liability insurance for my small business which includes professional gardening, fencing, jet washing, and a bunch of other small things. The agent was really helpful and knowledgeable.” Olcan, January 2025 “Lisa was great on the phone – friendly, efficient, and got me a great price for landlord insurance. The documents were available straight away on an easy to navigate website. All in all a very positive experience.” SO, March 2025 “My call was answered quickly. The advisor, Rosie, was friendly and extremely helpful. She set up a policy for me and I received the documents immediately via email. It was a very quick and easy process. I’m a happy customer!” Miss Hunter, March 2025 “A fantastic and well informed quotation for our business needs. Simply Business was clear, concise and timely from start to finish. Everything we look for within a company with the pros of a tailored package and cost effective premiums.” Nathan, February 2025 Previous Next [H4] Exceptional 4.5/5 [H4] 40k reviews See all our reviews [H2] What we do As one of the UK’s biggest business insurance providers, we specialise in covers like professional indemnity insurance and employers’ liability insurance. We cover landlords too, offering insurance like tenant default insurance and rent guarantee insurance. [H2] How it works Whether you’re a cleaner or tradesperson, it’s quick to buy insurance. Answer a few questions and we’ll show you quotes from leading insurers in minutes. It’s easy to buy a range of covers, from public liability insurance to business equipment protection. [H2] Why we do it We know that every small business or rental property is unique, which means your insurance should be too. We aim to take the hassle out of buying a policy, helping you focus on your big dreams. A free monthly newsletter with the latest news and tools for small businesses and landlords. Subscribe to our newsletter Follow Simply Business on Facebook Follow Simply Business on X Subscribe to Simply Business Videos on Youtube Follow Simply Business on LinkedIn Follow Simply Business on Instagram Follow Simply Business on TikTok
5847 chars
SUB-PAGE (https://simplybusiness.co.uk/business-insurance/) Simply Business – insurance for small businesses and landlords
[H1] Feel simply the best about your business insurance. Get a quote in minutes and join nearly one million business and landlord customers. Loading… Sorry, that's not a trade we know!Please try again. Exact Matches for Your Search Suggested Matches for Your Search Get your quote Compare quotes from leading brands [IMG: Churchill logo] Chosen by nearly one million small business and landlord customers With insurance for over 1,500 trades, and 9/10 customers rating us ‘good’ or ‘excellent’ on Feefo, you can get tailored quotes in 7 minutes. Compare quotes from leading insurers, buy, and manage your policy – all in one place. [H6] Compare and buy in minutes Documents arrive today [H6] Rated 4.5/5 Based on 40k Feefo reviews [H6] Here to help Help from UK-based experts [H6] 24/7 claims Make a claim any time [H2] Small businesses deserve our best From freelancers to shop owners and tradespeople to landlords, it’s our mission to make small business owners feel simply the best about their insurance. Whether you’re looking to compare quotes from leading insurers, or get an online quote in minutes, we’ve got you covered when it comes to landlord and business insurance. Get a quote [H2] Not quite ready to buy? Sign up for a reminder to get your insurance with Simply Business and we’ll send you a £25 gift card after you buy. We’ll then send you a link to buy insurance at the right time for you. To get your gift card, you’ll need to use this link when buying your policy. If your policy is still in place (with up to date payments) three weeks after your start date, we’ll send you an email with instructions on how to redeem your reward within 45 days. Terms and conditions apply. Get your reminder [H2] Insurance tailored to bigger businesses Cover that’s designed to meet the needs of all SMEs. Our customer-first approach makes it easy to get the right level of cover that protects your business and your people, giving you peace of mind.Get cover for all of your commercial needs with tailored, reliable, and comprehensive insurance that’s available online or over the phone with our expert team. Learn more [H2] 5 trending products to sell in 2025 Over on our Knowledge centre, we dig into the data to uncover some of the most popular products to sell in 2025. Could you find your next best-seller? Read more Previous Next [IMG: Landlord buying insurance] [H2] Landlord insurance for over 300,000 customers Thousands of landlords trust us with their insurance, giving them the peace of mind that their investment is protected. Choose from a range of key covers and build a landlord insurance policy to suit your needs. Whether you’re looking for buildings or contents insurance, or cover for legal expenses or loss of rent, you can compare quotes from leading insurers all in one place. Get your tailored landlord insurance quote in minutes and only pay for the cover you need. Get a quote [IMG: Simply Business insurance consultant] [H2] Get support from UK-based insurance experts Excellent customer service is at the heart of everything we do at Simply Business. Whether you want to make a change to your policy or discuss a claim, we have a team of UK-based experts who can help you feel the best about your insurance. They’re on hand to answer your questions and help make protecting your business as simple as possible. Our expert team is just one part of our 24/7 service, which allows you to manage your insurance in whatever way works for you. Get a quote [H2] Don’t take our word for it, here’s what our customers say about us… “I had a great experience with Simply Business. They helped me find the perfect public liability insurance for my small business which includes professional gardening, fencing, jet washing, and a bunch of other small things. The agent was really helpful and knowledgeable.” Olcan, January 2025 “Lisa was great on the phone – friendly, efficient, and got me a great price for landlord insurance. The documents were available straight away on an easy to navigate website. All in all a very positive experience.” SO, March 2025 “My call was answered quickly. The advisor, Rosie, was friendly and extremely helpful. She set up a policy for me and I received the documents immediately via email. It was a very quick and easy process. I’m a happy customer!” Miss Hunter, March 2025 “A fantastic and well informed quotation for our business needs. Simply Business was clear, concise and timely from start to finish. Everything we look for within a company with the pros of a tailored package and cost effective premiums.” Nathan, February 2025 Previous Next [H4] Exceptional 4.5/5 [H4] 40k reviews See all our reviews [H2] What we do As one of the UK’s biggest business insurance providers, we specialise in covers like professional indemnity insurance and employers’ liability insurance. We cover landlords too, offering insurance like tenant default insurance and rent guarantee insurance. [H2] How it works Whether you’re a cleaner or tradesperson, it’s quick to buy insurance. Answer a few questions and we’ll show you quotes from leading insurers in minutes. It’s easy to buy a range of covers, from public liability insurance to business equipment protection. [H2] Why we do it We know that every small business or rental property is unique, which means your insurance should be too. We aim to take the hassle out of buying a policy, helping you focus on your big dreams. A free monthly newsletter with the latest news and tools for small businesses and landlords. Subscribe to our newsletter Follow Simply Business on Facebook Follow Simply Business on X Subscribe to Simply Business Videos on Youtube Follow Simply Business on LinkedIn Follow Simply Business on Instagram Follow Simply Business on TikTok
5847 chars
SUB-PAGE (https://simplybusiness.co.uk/business-insurance/public-liability-insurance/) Simply Business – insurance for small businesses and landlords
[H1] Feel simply the best about your business insurance. Get a quote in minutes and join nearly one million business and landlord customers. Loading… Sorry, that's not a trade we know!Please try again. Exact Matches for Your Search Suggested Matches for Your Search Get your quote Compare quotes from leading brands [IMG: Churchill logo] Chosen by nearly one million small business and landlord customers With insurance for over 1,500 trades, and 9/10 customers rating us ‘good’ or ‘excellent’ on Feefo, you can get tailored quotes in 7 minutes. Compare quotes from leading insurers, buy, and manage your policy – all in one place. [H6] Compare and buy in minutes Documents arrive today [H6] Rated 4.5/5 Based on 40k Feefo reviews [H6] Here to help Help from UK-based experts [H6] 24/7 claims Make a claim any time [H2] Small businesses deserve our best From freelancers to shop owners and tradespeople to landlords, it’s our mission to make small business owners feel simply the best about their insurance. Whether you’re looking to compare quotes from leading insurers, or get an online quote in minutes, we’ve got you covered when it comes to landlord and business insurance. Get a quote [H2] Not quite ready to buy? Sign up for a reminder to get your insurance with Simply Business and we’ll send you a £25 gift card after you buy. We’ll then send you a link to buy insurance at the right time for you. To get your gift card, you’ll need to use this link when buying your policy. If your policy is still in place (with up to date payments) three weeks after your start date, we’ll send you an email with instructions on how to redeem your reward within 45 days. Terms and conditions apply. Get your reminder [H2] Insurance tailored to bigger businesses Cover that’s designed to meet the needs of all SMEs. Our customer-first approach makes it easy to get the right level of cover that protects your business and your people, giving you peace of mind.Get cover for all of your commercial needs with tailored, reliable, and comprehensive insurance that’s available online or over the phone with our expert team. Learn more [H2] 5 trending products to sell in 2025 Over on our Knowledge centre, we dig into the data to uncover some of the most popular products to sell in 2025. Could you find your next best-seller? Read more Previous Next [IMG: Landlord buying insurance] [H2] Landlord insurance for over 300,000 customers Thousands of landlords trust us with their insurance, giving them the peace of mind that their investment is protected. Choose from a range of key covers and build a landlord insurance policy to suit your needs. Whether you’re looking for buildings or contents insurance, or cover for legal expenses or loss of rent, you can compare quotes from leading insurers all in one place. Get your tailored landlord insurance quote in minutes and only pay for the cover you need. Get a quote [IMG: Simply Business insurance consultant] [H2] Get support from UK-based insurance experts Excellent customer service is at the heart of everything we do at Simply Business. Whether you want to make a change to your policy or discuss a claim, we have a team of UK-based experts who can help you feel the best about your insurance. They’re on hand to answer your questions and help make protecting your business as simple as possible. Our expert team is just one part of our 24/7 service, which allows you to manage your insurance in whatever way works for you. Get a quote [H2] Don’t take our word for it, here’s what our customers say about us… “I had a great experience with Simply Business. They helped me find the perfect public liability insurance for my small business which includes professional gardening, fencing, jet washing, and a bunch of other small things. The agent was really helpful and knowledgeable.” Olcan, January 2025 “Lisa was great on the phone – friendly, efficient, and got me a great price for landlord insurance. The documents were available straight away on an easy to navigate website. All in all a very positive experience.” SO, March 2025 “My call was answered quickly. The advisor, Rosie, was friendly and extremely helpful. She set up a policy for me and I received the documents immediately via email. It was a very quick and easy process. I’m a happy customer!” Miss Hunter, March 2025 “A fantastic and well informed quotation for our business needs. Simply Business was clear, concise and timely from start to finish. Everything we look for within a company with the pros of a tailored package and cost effective premiums.” Nathan, February 2025 Previous Next [H4] Exceptional 4.5/5 [H4] 40k reviews See all our reviews [H2] What we do As one of the UK’s biggest business insurance providers, we specialise in covers like professional indemnity insurance and employers’ liability insurance. We cover landlords too, offering insurance like tenant default insurance and rent guarantee insurance. [H2] How it works Whether you’re a cleaner or tradesperson, it’s quick to buy insurance. Answer a few questions and we’ll show you quotes from leading insurers in minutes. It’s easy to buy a range of covers, from public liability insurance to business equipment protection. [H2] Why we do it We know that every small business or rental property is unique, which means your insurance should be too. We aim to take the hassle out of buying a policy, helping you focus on your big dreams. A free monthly newsletter with the latest news and tools for small businesses and landlords. Subscribe to our newsletter Follow Simply Business on Facebook Follow Simply Business on X Subscribe to Simply Business Videos on Youtube Follow Simply Business on LinkedIn Follow Simply Business on Instagram Follow Simply Business on TikTok
5847 chars
SUB-PAGE (https://simplybusiness.co.uk/business-insurance/professional-indemnity-insurance/) Simply Business – insurance for small businesses and landlords
[H1] Feel simply the best about your business insurance. Get a quote in minutes and join nearly one million business and landlord customers. Loading… Sorry, that's not a trade we know!Please try again. Exact Matches for Your Search Suggested Matches for Your Search Get your quote Compare quotes from leading brands [IMG: Churchill logo] Chosen by nearly one million small business and landlord customers With insurance for over 1,500 trades, and 9/10 customers rating us ‘good’ or ‘excellent’ on Feefo, you can get tailored quotes in 7 minutes. Compare quotes from leading insurers, buy, and manage your policy – all in one place. [H6] Compare and buy in minutes Documents arrive today [H6] Rated 4.5/5 Based on 40k Feefo reviews [H6] Here to help Help from UK-based experts [H6] 24/7 claims Make a claim any time [H2] Small businesses deserve our best From freelancers to shop owners and tradespeople to landlords, it’s our mission to make small business owners feel simply the best about their insurance. Whether you’re looking to compare quotes from leading insurers, or get an online quote in minutes, we’ve got you covered when it comes to landlord and business insurance. Get a quote [H2] Not quite ready to buy? Sign up for a reminder to get your insurance with Simply Business and we’ll send you a £25 gift card after you buy. We’ll then send you a link to buy insurance at the right time for you. To get your gift card, you’ll need to use this link when buying your policy. If your policy is still in place (with up to date payments) three weeks after your start date, we’ll send you an email with instructions on how to redeem your reward within 45 days. Terms and conditions apply. Get your reminder [H2] Insurance tailored to bigger businesses Cover that’s designed to meet the needs of all SMEs. Our customer-first approach makes it easy to get the right level of cover that protects your business and your people, giving you peace of mind.Get cover for all of your commercial needs with tailored, reliable, and comprehensive insurance that’s available online or over the phone with our expert team. Learn more [H2] 5 trending products to sell in 2025 Over on our Knowledge centre, we dig into the data to uncover some of the most popular products to sell in 2025. Could you find your next best-seller? Read more Previous Next [IMG: Landlord buying insurance] [H2] Landlord insurance for over 300,000 customers Thousands of landlords trust us with their insurance, giving them the peace of mind that their investment is protected. Choose from a range of key covers and build a landlord insurance policy to suit your needs. Whether you’re looking for buildings or contents insurance, or cover for legal expenses or loss of rent, you can compare quotes from leading insurers all in one place. Get your tailored landlord insurance quote in minutes and only pay for the cover you need. Get a quote [IMG: Simply Business insurance consultant] [H2] Get support from UK-based insurance experts Excellent customer service is at the heart of everything we do at Simply Business. Whether you want to make a change to your policy or discuss a claim, we have a team of UK-based experts who can help you feel the best about your insurance. They’re on hand to answer your questions and help make protecting your business as simple as possible. Our expert team is just one part of our 24/7 service, which allows you to manage your insurance in whatever way works for you. Get a quote [H2] Don’t take our word for it, here’s what our customers say about us… “I had a great experience with Simply Business. They helped me find the perfect public liability insurance for my small business which includes professional gardening, fencing, jet washing, and a bunch of other small things. The agent was really helpful and knowledgeable.” Olcan, January 2025 “Lisa was great on the phone – friendly, efficient, and got me a great price for landlord insurance. The documents were available straight away on an easy to navigate website. All in all a very positive experience.” SO, March 2025 “My call was answered quickly. The advisor, Rosie, was friendly and extremely helpful. She set up a policy for me and I received the documents immediately via email. It was a very quick and easy process. I’m a happy customer!” Miss Hunter, March 2025 “A fantastic and well informed quotation for our business needs. Simply Business was clear, concise and timely from start to finish. Everything we look for within a company with the pros of a tailored package and cost effective premiums.” Nathan, February 2025 Previous Next [H4] Exceptional 4.5/5 [H4] 40k reviews See all our reviews [H2] What we do As one of the UK’s biggest business insurance providers, we specialise in covers like professional indemnity insurance and employers’ liability insurance. We cover landlords too, offering insurance like tenant default insurance and rent guarantee insurance. [H2] How it works Whether you’re a cleaner or tradesperson, it’s quick to buy insurance. Answer a few questions and we’ll show you quotes from leading insurers in minutes. It’s easy to buy a range of covers, from public liability insurance to business equipment protection. [H2] Why we do it We know that every small business or rental property is unique, which means your insurance should be too. We aim to take the hassle out of buying a policy, helping you focus on your big dreams. A free monthly newsletter with the latest news and tools for small businesses and landlords. Subscribe to our newsletter Follow Simply Business on Facebook Follow Simply Business on X Subscribe to Simply Business Videos on Youtube Follow Simply Business on LinkedIn Follow Simply Business on Instagram Follow Simply Business on TikTok
5847 chars
SUB-PAGE (https://simplybusiness.co.uk/business-insurance/employers-liability-insurance/) Simply Business – insurance for small businesses and landlords
[H1] Feel simply the best about your business insurance. Get a quote in minutes and join nearly one million business and landlord customers. Loading… Sorry, that's not a trade we know!Please try again. Exact Matches for Your Search Suggested Matches for Your Search Get your quote Compare quotes from leading brands [IMG: Churchill logo] Chosen by nearly one million small business and landlord customers With insurance for over 1,500 trades, and 9/10 customers rating us ‘good’ or ‘excellent’ on Feefo, you can get tailored quotes in 7 minutes. Compare quotes from leading insurers, buy, and manage your policy – all in one place. [H6] Compare and buy in minutes Documents arrive today [H6] Rated 4.5/5 Based on 40k Feefo reviews [H6] Here to help Help from UK-based experts [H6] 24/7 claims Make a claim any time [H2] Small businesses deserve our best From freelancers to shop owners and tradespeople to landlords, it’s our mission to make small business owners feel simply the best about their insurance. Whether you’re looking to compare quotes from leading insurers, or get an online quote in minutes, we’ve got you covered when it comes to landlord and business insurance. Get a quote [H2] Not quite ready to buy? Sign up for a reminder to get your insurance with Simply Business and we’ll send you a £25 gift card after you buy. We’ll then send you a link to buy insurance at the right time for you. To get your gift card, you’ll need to use this link when buying your policy. If your policy is still in place (with up to date payments) three weeks after your start date, we’ll send you an email with instructions on how to redeem your reward within 45 days. Terms and conditions apply. Get your reminder [H2] Insurance tailored to bigger businesses Cover that’s designed to meet the needs of all SMEs. Our customer-first approach makes it easy to get the right level of cover that protects your business and your people, giving you peace of mind.Get cover for all of your commercial needs with tailored, reliable, and comprehensive insurance that’s available online or over the phone with our expert team. Learn more [H2] 5 trending products to sell in 2025 Over on our Knowledge centre, we dig into the data to uncover some of the most popular products to sell in 2025. Could you find your next best-seller? Read more Previous Next [IMG: Landlord buying insurance] [H2] Landlord insurance for over 300,000 customers Thousands of landlords trust us with their insurance, giving them the peace of mind that their investment is protected. Choose from a range of key covers and build a landlord insurance policy to suit your needs. Whether you’re looking for buildings or contents insurance, or cover for legal expenses or loss of rent, you can compare quotes from leading insurers all in one place. Get your tailored landlord insurance quote in minutes and only pay for the cover you need. Get a quote [IMG: Simply Business insurance consultant] [H2] Get support from UK-based insurance experts Excellent customer service is at the heart of everything we do at Simply Business. Whether you want to make a change to your policy or discuss a claim, we have a team of UK-based experts who can help you feel the best about your insurance. They’re on hand to answer your questions and help make protecting your business as simple as possible. Our expert team is just one part of our 24/7 service, which allows you to manage your insurance in whatever way works for you. Get a quote [H2] Don’t take our word for it, here’s what our customers say about us… “I had a great experience with Simply Business. They helped me find the perfect public liability insurance for my small business which includes professional gardening, fencing, jet washing, and a bunch of other small things. The agent was really helpful and knowledgeable.” Olcan, January 2025 “Lisa was great on the phone – friendly, efficient, and got me a great price for landlord insurance. The documents were available straight away on an easy to navigate website. All in all a very positive experience.” SO, March 2025 “My call was answered quickly. The advisor, Rosie, was friendly and extremely helpful. She set up a policy for me and I received the documents immediately via email. It was a very quick and easy process. I’m a happy customer!” Miss Hunter, March 2025 “A fantastic and well informed quotation for our business needs. Simply Business was clear, concise and timely from start to finish. Everything we look for within a company with the pros of a tailored package and cost effective premiums.” Nathan, February 2025 Previous Next [H4] Exceptional 4.5/5 [H4] 40k reviews See all our reviews [H2] What we do As one of the UK’s biggest business insurance providers, we specialise in covers like professional indemnity insurance and employers’ liability insurance. We cover landlords too, offering insurance like tenant default insurance and rent guarantee insurance. [H2] How it works Whether you’re a cleaner or tradesperson, it’s quick to buy insurance. Answer a few questions and we’ll show you quotes from leading insurers in minutes. It’s easy to buy a range of covers, from public liability insurance to business equipment protection. [H2] Why we do it We know that every small business or rental property is unique, which means your insurance should be too. We aim to take the hassle out of buying a policy, helping you focus on your big dreams. A free monthly newsletter with the latest news and tools for small businesses and landlords. Subscribe to our newsletter Follow Simply Business on Facebook Follow Simply Business on X Subscribe to Simply Business Videos on Youtube Follow Simply Business on LinkedIn Follow Simply Business on Instagram Follow Simply Business on TikTok
5847 chars
SUB-PAGE (https://simplybusiness.co.uk/business-insurance/tradesman-insurance/) Simply Business – insurance for small businesses and landlords
[H1] Feel simply the best about your business insurance. Get a quote in minutes and join nearly one million business and landlord customers. Loading… Sorry, that's not a trade we know!Please try again. Exact Matches for Your Search Suggested Matches for Your Search Get your quote Compare quotes from leading brands [IMG: Churchill logo] Chosen by nearly one million small business and landlord customers With insurance for over 1,500 trades, and 9/10 customers rating us ‘good’ or ‘excellent’ on Feefo, you can get tailored quotes in 7 minutes. Compare quotes from leading insurers, buy, and manage your policy – all in one place. [H6] Compare and buy in minutes Documents arrive today [H6] Rated 4.5/5 Based on 40k Feefo reviews [H6] Here to help Help from UK-based experts [H6] 24/7 claims Make a claim any time [H2] Small businesses deserve our best From freelancers to shop owners and tradespeople to landlords, it’s our mission to make small business owners feel simply the best about their insurance. Whether you’re looking to compare quotes from leading insurers, or get an online quote in minutes, we’ve got you covered when it comes to landlord and business insurance. Get a quote [H2] Not quite ready to buy? Sign up for a reminder to get your insurance with Simply Business and we’ll send you a £25 gift card after you buy. We’ll then send you a link to buy insurance at the right time for you. To get your gift card, you’ll need to use this link when buying your policy. If your policy is still in place (with up to date payments) three weeks after your start date, we’ll send you an email with instructions on how to redeem your reward within 45 days. Terms and conditions apply. Get your reminder [H2] Insurance tailored to bigger businesses Cover that’s designed to meet the needs of all SMEs. Our customer-first approach makes it easy to get the right level of cover that protects your business and your people, giving you peace of mind.Get cover for all of your commercial needs with tailored, reliable, and comprehensive insurance that’s available online or over the phone with our expert team. Learn more [H2] 5 trending products to sell in 2025 Over on our Knowledge centre, we dig into the data to uncover some of the most popular products to sell in 2025. Could you find your next best-seller? Read more Previous Next [IMG: Landlord buying insurance] [H2] Landlord insurance for over 300,000 customers Thousands of landlords trust us with their insurance, giving them the peace of mind that their investment is protected. Choose from a range of key covers and build a landlord insurance policy to suit your needs. Whether you’re looking for buildings or contents insurance, or cover for legal expenses or loss of rent, you can compare quotes from leading insurers all in one place. Get your tailored landlord insurance quote in minutes and only pay for the cover you need. Get a quote [IMG: Simply Business insurance consultant] [H2] Get support from UK-based insurance experts Excellent customer service is at the heart of everything we do at Simply Business. Whether you want to make a change to your policy or discuss a claim, we have a team of UK-based experts who can help you feel the best about your insurance. They’re on hand to answer your questions and help make protecting your business as simple as possible. Our expert team is just one part of our 24/7 service, which allows you to manage your insurance in whatever way works for you. Get a quote [H2] Don’t take our word for it, here’s what our customers say about us… “I had a great experience with Simply Business. They helped me find the perfect public liability insurance for my small business which includes professional gardening, fencing, jet washing, and a bunch of other small things. The agent was really helpful and knowledgeable.” Olcan, January 2025 “Lisa was great on the phone – friendly, efficient, and got me a great price for landlord insurance. The documents were available straight away on an easy to navigate website. All in all a very positive experience.” SO, March 2025 “My call was answered quickly. The advisor, Rosie, was friendly and extremely helpful. She set up a policy for me and I received the documents immediately via email. It was a very quick and easy process. I’m a happy customer!” Miss Hunter, March 2025 “A fantastic and well informed quotation for our business needs. Simply Business was clear, concise and timely from start to finish. Everything we look for within a company with the pros of a tailored package and cost effective premiums.” Nathan, February 2025 Previous Next [H4] Exceptional 4.5/5 [H4] 40k reviews See all our reviews [H2] What we do As one of the UK’s biggest business insurance providers, we specialise in covers like professional indemnity insurance and employers’ liability insurance. We cover landlords too, offering insurance like tenant default insurance and rent guarantee insurance. [H2] How it works Whether you’re a cleaner or tradesperson, it’s quick to buy insurance. Answer a few questions and we’ll show you quotes from leading insurers in minutes. It’s easy to buy a range of covers, from public liability insurance to business equipment protection. [H2] Why we do it We know that every small business or rental property is unique, which means your insurance should be too. We aim to take the hassle out of buying a policy, helping you focus on your big dreams. A free monthly newsletter with the latest news and tools for small businesses and landlords. Subscribe to our newsletter Follow Simply Business on Facebook Follow Simply Business on X Subscribe to Simply Business Videos on Youtube Follow Simply Business on LinkedIn Follow Simply Business on Instagram Follow Simply Business on TikTok
5847 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
66Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 11 | 1 |
| /business-insurance/ | 11 | 1 |
| /business-insurance/public-liability-insurance/ | 11 | 1 |
| /business-insurance/professional-indemnity-insurance/ | 11 | 1 |
| /business-insurance/employers-liability-insurance/ | 11 | 1 |
| /business-insurance/tradesman-insurance/ | 11 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
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"@id": "https://www.simplybusiness.co.uk/#local-main-place-address",
"streetAddress": "Hylo, 105 Bunhill Row",
"addressLocality": "London",
"postalCode": "EC1Y 8LZ",
"addressCountry": "GB"
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.simplybusiness.co.uk/#local-main-organization-logo",
"url": "https://www.simplybusiness.co.uk/wp-content/uploads/sites/3/2024/05/logo.png",
"contentUrl": "https://www.simplybusiness.co.uk/wp-content/uploads/sites/3/2024/05/logo.png",
"width": 533,
"height": 187,
"caption": "Simply Business UK"
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"headline": "Simply Business UK",
"url": "https://www.simplybusiness.co.uk",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "http://www.simplybusiness.co.uk/"
},
"thumbnailUrl": "",
"image": {
"@type": "ImageObject",
"url": ""
},
"articleSection": "General business",
"author": [
{
"@type": "Person",
"name": "janapettersson"
}
],
"creator": [
"janapettersson"
],
"publisher": {
"@type": "Organization",
"name": "Simply Business UK",
"logo": "https://www.simplybusiness.co.uk/wp-content/uploads/sites/3/2024/04/icon-512x512-1.png"
},
"keywords": [],
"dateCreated": "2024-04-16T14:24:29Z",
"datePublished": "2024-04-16T14:24:29Z",
"dateModified": "2026-05-19T08:27:31Z"
}
]
/business-insurance/professional-indemnity-insurance/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.simplybusiness.co.uk/",
"url": "https://www.simplybusiness.co.uk/",
"name": "Simply Business - insurance for small businesses and landlords",
"isPartOf": {
"@id": "https://www.simplybusiness.co.uk/#website"
},
"about": {
"@id": "https://www.simplybusiness.co.uk/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.simplybusiness.co.uk/#primaryimage"
},
"image": {
"@id": "https://www.simplybusiness.co.uk/#primaryimage"
},
"thumbnailUrl": "https://www.simplybusiness.co.uk/wp-content/uploads/sites/3/2024/10/Home_GinaHero_2_80ee3c-1.webp",
"datePublished": "2024-04-16T14:24:29+00:00",
"dateModified": "2026-05-19T08:27:31+00:00",
"description": "Simply Business is one of the UK’s largest business insurance providers. Fast, flexible cover for small businesses and landlords. Get a tailored quote online.",
"breadcrumb": {
"@id": "https://www.simplybusiness.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.simplybusiness.co.uk/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.simplybusiness.co.uk/#primaryimage",
"url": "https://www.simplybusiness.co.uk/wp-content/uploads/sites/3/2024/10/Home_GinaHero_2_80ee3c-1.webp",
"contentUrl": "https://www.simplybusiness.co.uk/wp-content/uploads/sites/3/2024/10/Home_GinaHero_2_80ee3c-1.webp",
"width": 600,
"height": 542
},
{
"@type": "BreadcrumbList",
"@id": "https://www.simplybusiness.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.simplybusiness.co.uk/#website",
"url": "https://www.simplybusiness.co.uk/",
"name": "Simply Business UK",
"description": "",
"publisher": {
"@id": "https://www.simplybusiness.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.simplybusiness.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": [
"Organization",
"Place",
"InsuranceAgency"
],
"@id": "https://www.simplybusiness.co.uk/#organization",
"name": "Simply Business UK",
"url": "https://www.simplybusiness.co.uk/",
"logo": {
"@id": "https://www.simplybusiness.co.uk/#local-main-organization-logo"
},
"image": {
"@id": "https://www.simplybusiness.co.uk/#local-main-organization-logo"
},
"sameAs": [
"https://www.facebook.com/simplybusiness",
"https://x.com/simplybusiness",
"https://www.linkedin.com/company/simply-business_39914"
],
"address": {
"@id": "https://www.simplybusiness.co.uk/#local-main-place-address"
},
"telephone": [
"+44-3330146683"
],
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Saturday"
],
"opens": "09:00",
"closes": "14:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Sunday"
],
"opens": "00:00",
"closes": "00:00"
}
],
"email": "support@simplybusiness.co.uk"
},
{
"@type": "PostalAddress",
"@id": "https://www.simplybusiness.co.uk/#local-main-place-address",
"streetAddress": "Hylo, 105 Bunhill Row",
"addressLocality": "London",
"postalCode": "EC1Y 8LZ",
"addressCountry": "GB"
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.simplybusiness.co.uk/#local-main-organization-logo",
"url": "https://www.simplybusiness.co.uk/wp-content/uploads/sites/3/2024/05/logo.png",
"contentUrl": "https://www.simplybusiness.co.uk/wp-content/uploads/sites/3/2024/05/logo.png",
"width": 533,
"height": 187,
"caption": "Simply Business UK"
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"headline": "Simply Business UK",
"url": "https://www.simplybusiness.co.uk",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "http://www.simplybusiness.co.uk/"
},
"thumbnailUrl": "",
"image": {
"@type": "ImageObject",
"url": ""
},
"articleSection": "General business",
"author": [
{
"@type": "Person",
"name": "janapettersson"
}
],
"creator": [
"janapettersson"
],
"publisher": {
"@type": "Organization",
"name": "Simply Business UK",
"logo": "https://www.simplybusiness.co.uk/wp-content/uploads/sites/3/2024/04/icon-512x512-1.png"
},
"keywords": [],
"dateCreated": "2024-04-16T14:24:29Z",
"datePublished": "2024-04-16T14:24:29Z",
"dateModified": "2026-05-19T08:27:31Z"
}
]
/business-insurance/employers-liability-insurance/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.simplybusiness.co.uk/",
"url": "https://www.simplybusiness.co.uk/",
"name": "Simply Business - insurance for small businesses and landlords",
"isPartOf": {
"@id": "https://www.simplybusiness.co.uk/#website"
},
"about": {
"@id": "https://www.simplybusiness.co.uk/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.simplybusiness.co.uk/#primaryimage"
},
"image": {
"@id": "https://www.simplybusiness.co.uk/#primaryimage"
},
"thumbnailUrl": "https://www.simplybusiness.co.uk/wp-content/uploads/sites/3/2024/10/Home_GinaHero_2_80ee3c-1.webp",
"datePublished": "2024-04-16T14:24:29+00:00",
"dateModified": "2026-05-19T08:27:31+00:00",
"description": "Simply Business is one of the UK’s largest business insurance providers. Fast, flexible cover for small businesses and landlords. Get a tailored quote online.",
"breadcrumb": {
"@id": "https://www.simplybusiness.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.simplybusiness.co.uk/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.simplybusiness.co.uk/#primaryimage",
"url": "https://www.simplybusiness.co.uk/wp-content/uploads/sites/3/2024/10/Home_GinaHero_2_80ee3c-1.webp",
"contentUrl": "https://www.simplybusiness.co.uk/wp-content/uploads/sites/3/2024/10/Home_GinaHero_2_80ee3c-1.webp",
"width": 600,
"height": 542
},
{
"@type": "BreadcrumbList",
"@id": "https://www.simplybusiness.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.simplybusiness.co.uk/#website",
"url": "https://www.simplybusiness.co.uk/",
"name": "Simply Business UK",
"description": "",
"publisher": {
"@id": "https://www.simplybusiness.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.simplybusiness.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": [
"Organization",
"Place",
"InsuranceAgency"
],
"@id": "https://www.simplybusiness.co.uk/#organization",
"name": "Simply Business UK",
"url": "https://www.simplybusiness.co.uk/",
"logo": {
"@id": "https://www.simplybusiness.co.uk/#local-main-organization-logo"
},
"image": {
"@id": "https://www.simplybusiness.co.uk/#local-main-organization-logo"
},
"sameAs": [
"https://www.facebook.com/simplybusiness",
"https://x.com/simplybusiness",
"https://www.linkedin.com/company/simply-business_39914"
],
"address": {
"@id": "https://www.simplybusiness.co.uk/#local-main-place-address"
},
"telephone": [
"+44-3330146683"
],
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Saturday"
],
"opens": "09:00",
"closes": "14:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Sunday"
],
"opens": "00:00",
"closes": "00:00"
}
],
"email": "support@simplybusiness.co.uk"
},
{
"@type": "PostalAddress",
"@id": "https://www.simplybusiness.co.uk/#local-main-place-address",
"streetAddress": "Hylo, 105 Bunhill Row",
"addressLocality": "London",
"postalCode": "EC1Y 8LZ",
"addressCountry": "GB"
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.simplybusiness.co.uk/#local-main-organization-logo",
"url": "https://www.simplybusiness.co.uk/wp-content/uploads/sites/3/2024/05/logo.png",
"contentUrl": "https://www.simplybusiness.co.uk/wp-content/uploads/sites/3/2024/05/logo.png",
"width": 533,
"height": 187,
"caption": "Simply Business UK"
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"headline": "Simply Business UK",
"url": "https://www.simplybusiness.co.uk",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "http://www.simplybusiness.co.uk/"
},
"thumbnailUrl": "",
"image": {
"@type": "ImageObject",
"url": ""
},
"articleSection": "General business",
"author": [
{
"@type": "Person",
"name": "janapettersson"
}
],
"creator": [
"janapettersson"
],
"publisher": {
"@type": "Organization",
"name": "Simply Business UK",
"logo": "https://www.simplybusiness.co.uk/wp-content/uploads/sites/3/2024/04/icon-512x512-1.png"
},
"keywords": [],
"dateCreated": "2024-04-16T14:24:29Z",
"datePublished": "2024-04-16T14:24:29Z",
"dateModified": "2026-05-19T08:27:31Z"
}
]
/business-insurance/tradesman-insurance/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.simplybusiness.co.uk/",
"url": "https://www.simplybusiness.co.uk/",
"name": "Simply Business - insurance for small businesses and landlords",
"isPartOf": {
"@id": "https://www.simplybusiness.co.uk/#website"
},
"about": {
"@id": "https://www.simplybusiness.co.uk/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.simplybusiness.co.uk/#primaryimage"
},
"image": {
"@id": "https://www.simplybusiness.co.uk/#primaryimage"
},
"thumbnailUrl": "https://www.simplybusiness.co.uk/wp-content/uploads/sites/3/2024/10/Home_GinaHero_2_80ee3c-1.webp",
"datePublished": "2024-04-16T14:24:29+00:00",
"dateModified": "2026-05-19T08:27:31+00:00",
"description": "Simply Business is one of the UK’s largest business insurance providers. Fast, flexible cover for small businesses and landlords. Get a tailored quote online.",
"breadcrumb": {
"@id": "https://www.simplybusiness.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.simplybusiness.co.uk/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.simplybusiness.co.uk/#primaryimage",
"url": "https://www.simplybusiness.co.uk/wp-content/uploads/sites/3/2024/10/Home_GinaHero_2_80ee3c-1.webp",
"contentUrl": "https://www.simplybusiness.co.uk/wp-content/uploads/sites/3/2024/10/Home_GinaHero_2_80ee3c-1.webp",
"width": 600,
"height": 542
},
{
"@type": "BreadcrumbList",
"@id": "https://www.simplybusiness.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.simplybusiness.co.uk/#website",
"url": "https://www.simplybusiness.co.uk/",
"name": "Simply Business UK",
"description": "",
"publisher": {
"@id": "https://www.simplybusiness.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.simplybusiness.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": [
"Organization",
"Place",
"InsuranceAgency"
],
"@id": "https://www.simplybusiness.co.uk/#organization",
"name": "Simply Business UK",
"url": "https://www.simplybusiness.co.uk/",
"logo": {
"@id": "https://www.simplybusiness.co.uk/#local-main-organization-logo"
},
"image": {
"@id": "https://www.simplybusiness.co.uk/#local-main-organization-logo"
},
"sameAs": [
"https://www.facebook.com/simplybusiness",
"https://x.com/simplybusiness",
"https://www.linkedin.com/company/simply-business_39914"
],
"address": {
"@id": "https://www.simplybusiness.co.uk/#local-main-place-address"
},
"telephone": [
"+44-3330146683"
],
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Saturday"
],
"opens": "09:00",
"closes": "14:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Sunday"
],
"opens": "00:00",
"closes": "00:00"
}
],
"email": "support@simplybusiness.co.uk"
},
{
"@type": "PostalAddress",
"@id": "https://www.simplybusiness.co.uk/#local-main-place-address",
"streetAddress": "Hylo, 105 Bunhill Row",
"addressLocality": "London",
"postalCode": "EC1Y 8LZ",
"addressCountry": "GB"
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.simplybusiness.co.uk/#local-main-organization-logo",
"url": "https://www.simplybusiness.co.uk/wp-content/uploads/sites/3/2024/05/logo.png",
"contentUrl": "https://www.simplybusiness.co.uk/wp-content/uploads/sites/3/2024/05/logo.png",
"width": 533,
"height": 187,
"caption": "Simply Business UK"
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"headline": "Simply Business UK",
"url": "https://www.simplybusiness.co.uk",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "http://www.simplybusiness.co.uk/"
},
"thumbnailUrl": "",
"image": {
"@type": "ImageObject",
"url": ""
},
"articleSection": "General business",
"author": [
{
"@type": "Person",
"name": "janapettersson"
}
],
"creator": [
"janapettersson"
],
"publisher": {
"@type": "Organization",
"name": "Simply Business UK",
"logo": "https://www.simplybusiness.co.uk/wp-content/uploads/sites/3/2024/04/icon-512x512-1.png"
},
"keywords": [],
"dateCreated": "2024-04-16T14:24:29Z",
"datePublished": "2024-04-16T14:24:29Z",
"dateModified": "2026-05-19T08:27:31Z"
}
]
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Information Density
0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence
0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof
0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint
0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority
0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score
0 / 100
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Information Density
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Semantic Alignment
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Trust & Proof
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Commodity Fingerprint
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Identity & Authority
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
B
BS Level
Financial Services, Banking & Insurance
43.6 Avg BS
Based on 1232 businesses audited.
BS Detector
Financial Services, Banking & Insurance BS: Simply Business UK (www.simplybusiness.co.uk)
https://www.simplybusiness.co.uk
📍 Industry: Financial Services, Banking & Insurance
31
BS / 100
Simply Business is a high-authority commodity engine that uses massive social proof (40k reviews) to justify its dominant market position. While the branding is saturated with emotional fluff, the underlying data points regarding trade coverage and customer volume are sufficiently specific to move it out of the high-BS category. It is a well-oiled marketing machine that prioritizes scale over unique methodology.
Info Density
Power-words vs. Substance ratio.
9
30% BS
Semantic Coherence
Homepage promise vs. Sub-page reality.
3
15% BS
Trust & Proof
Verifiable evidence vs. Trust Theatre.
7
35% BS
Commodity Fingerprint
Detection of industry clichés/templates.
10
67% BS
Identity & Authority
Expert verifiability & Schema depth.
2
13% BS
1. Replace the emotional H1 with a utility-based heading that highlights the 1,500 trades and 7-minute quote time. 2. Add an explicit FCA registration number and link to the Financial Services Register in the footer to meet industry proof expectations. 3. Include a direct outbound link to the Feefo verification page next to the 40k reviews claim. 4. Detail the actual insurers on the panel to substantiate the compare leading brands claim beyond just the Churchill logo.
The site perfectly matches the Financial Services and Insurance category, specifically functioning as a commercial insurance broker/aggregator. The content focuses on specific insurance products like professional indemnity and employers liability, which align with the expected industry jargon.
“The score of 31 is driven primarily by the Commodity Fingerprint and Information Density pillars. The high reliance on industry clichés and standard aggregator templates prevents a lower score, while the high volume of specific customer/trade numbers prevents it from sliding into High BS. The technical and identity signals (Step 5) are very strong, which significantly reduced the overall bullshit measurement.”
Verified Analysis Date: May 19, 2026
© 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution
This training module utilizes a snapshot of public data from Simply Business UK, captured on May 19, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Simply Business UK: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.simplybusiness.co.uk to view the most current version of its content and learn from the source what this company is about and what it offers.