Training Example: Ecliptic Brewing – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Food, Restaurants & Delivery
Generic Claims: the best food in town, authentic flavors, made with love, quality ingredients…
Red Flags: no food hygiene rating displayed, stock food photography, locally sourced claims without naming any supplier, award claims without verifiable source…
Semantic Drift Patterns: homepage claims fine dining but menu prices are casual, claims locally sourced but no suppliers named, homepage shows plated dishes but delivery menu is different items, claims authentic cuisine but menu is fusion with no cultural specificity…
Proof Expectations: food hygiene rating displayed, named ingredient suppliers and sources, chef background and culinary credentials, real food photography not stock images…

Ecliptic Brewing

(https://eclipticbrewing.com) 📸 Data Snapshot: June 20, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Ecliptic Brewing (https://eclipticbrewing.com)
Title

Ecliptic Brewing

H1 TROPICAL
H2 BEER
H2 ABOUT
H2 PARSEC
H2 GRAPEFRUIT HAZY IPA
H2 ALL BREWED WITH GRAPEFRUIT
H2 NOW LAUNCHING
H2 BEER
H2 ABOUT
H2 PRIVACY POLICY
H2 TERMS OF SERVICE
H3 FRUIT FLAVOR
H3 9.3% ABV
H3 GRAVITY
H3 STOUT
H3 FLIGHT
H3 PACK
H4 LINKS
H4 COMPANY
H4 CONTACT
HEADER_HEADING_REPEATED_FOOTER Beer – Ecliptic Brewing (https://eclipticbrewing.com/BEER/)
Title

Beer – Ecliptic Brewing

H1 BEER
H2 BEER
H2 ABOUT
H2 BEER
H2 ABOUT
H2 PRIVACY POLICY
H2 TERMS OF SERVICE
H4 LINKS
H4 COMPANY
H4 CONTACT
HEADER_HEADING_REPEATED_FOOTER About – Ecliptic Brewing (https://eclipticbrewing.com/ABOUT/)
Title

About – Ecliptic Brewing

H2 BEER
H2 ABOUT
H2 ABOUT
H2 BEER
H2 ABOUT
H2 PRIVACY POLICY
H2 TERMS OF SERVICE
H4 LINKS
H4 COMPANY
H4 CONTACT
HEADING_FOOTER Privacy Policy – Ecliptic Brewing (https://eclipticbrewing.com/privacy-policy/)
Title

Privacy Policy – Ecliptic Brewing

H2 BEER
H2 ABOUT
H2 PRIVACY POLICY
H2 BEER
H2 ABOUT
H2 PRIVACY POLICY
H2 TERMS OF SERVICE
H4 LINKS
H4 COMPANY
H4 CONTACT
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://eclipticbrewing.com) Ecliptic Brewing
Skip to content

[H1] TROPICAL

[H3] FRUIT FLAVOR

[IMG: Black Hypernova Triple IPA cans with neon green explosion graphic, bold teal/yellow logo, Ecliptic Brewing, 9.3% ABV, 19.2 oz tall cans displayed in a group]

[H1] TRIPLE IPA

[H3] 9.3% ABV

[H1] MASSIVE

[H3] GRAVITY

[IMG: Massive Gravity Imperial Stout 6-pack box by Ecliptic Brewing with red cosmic streak design, bold logo, 10% ABV, and can image on side]

[H1] IMPERIAL

[H3] STOUT

[H1] SPACE

[H3] FLIGHT

[IMG: Ecliptic Brewing “Space Flight” 12-pack variety box featuring Starburst IPA, Hypernova Triple IPA, and Phaser Hazy IPA cans with space-themed graphics and ABV details]

[H1] VARIETY

[H3] PACK

[H2] PARSEC

[H2] GRAPEFRUIT HAZY IPA

[H2] ALL BREWED WITH GRAPEFRUIT

[H2] NOW LAUNCHING

[H1] Ecliptic Brewing is a pioneer in the realm of cosmic craft brew. Blending celestial flavors and other worldly innovation to transport beer enthusiasts to galaxies beyond.
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SUB-PAGE · THIN (https://eclipticbrewing.com/BEER/) Beer – Ecliptic Brewing
Skip to content

[H1] BEER

[IMG: Astro Fresh Hop Italian-Style]
[IMG: Capella Porter]
[IMG: Carina Peach Sour Ale]
[IMG: LIGO West Coast IPA]
[IMG: Oort Imperial Stout]
[IMG: Orange Giant Barleywine]
[IMG: Orbiter IPA]
[IMG: Phaser Hazy IPA]
[IMG: Sedna Tiramisu Stout]
[IMG: Starburst IPA]
[IMG: Tucana Tangerine Sour]
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SUB-PAGE (https://eclipticbrewing.com/ABOUT/) About – Ecliptic Brewing
[H2] ABOUT

Embark on a cosmic odyssey with Ecliptic Brewing, the brainchild of Oregon craft brewing maestro John Harris. With a brewing legacy spanning over three decades at McMenamins, Deschutes, and Full Sail, John’s fusion of brewing and astronomy infuses every sip with passion and expertise.The journey commenced in October 2013, as Ecliptic Brewing opened its doors in North Portland, not just as a brewery but as a celestial haven—the “Mothership” restaurant. Fast forward to November 2021, and our cosmic footprint expanded with the Moon Room in Southeast Portland, a taproom oasis boasting an extensive selection of Ecliptic beers and the potential for a full-scale production facility. In late 2023, the esteemed Great Frontier Holdings, a collective of West Coast beer and beverage brands, was fortunate to acquire the Ecliptic Brewing brand. John, a vital force in the Ecliptic family, maintains focus on product innovation and expansion, ensuring our beloved beers reach enthusiasts across the United States.Located in Eugene, Oregon, our innovative brewing facility produces a diverse range of beers and craft cocktails, spanning from avant-garde experiments to timeless classics all year round. It serves as a dynamic hub where creativity and tradition converge to craft exceptional libations. Dive into our stellar lineup of flagship beers: Starburst IPA, Phaser IPA, Carina Peach Sour Ale, and Capella Porter. But the cosmic adventure doesn’t halt there—our seasonal series changes quarterly, featuring crowd-pleasers like Flamingo Planet Guava Blonde Ale. Explore a spectrum of Special Releases, Cosmic Collaborations, and exclusive draft-only gems straight from our pilot system.Ecliptic beers defy earthly confines; discover them gracing the tables of the finest restaurants and retail shops across Oregon, Washington, Idaho, Colorado, North Carolina, Arizona, Canada, and even Japan. Join us in this cosmic celebration, where each sip is a tribute to the celestial dance around the sun.
2012 chars
SUB-PAGE (https://eclipticbrewing.com/privacy-policy/) Privacy Policy – Ecliptic Brewing
[H2] PRIVACY POLICY

IntroductionEcliptic Brewing (“Company” or “We”) respects your privacy and is committed to protecting it through our compliance with this policy.This policy describes the types of information we may collect from you or that you may provide when you visit the website https://www.eclipticbrewing.com/ (our “Website”) and our practices for collecting, using, maintaining, protecting, and disclosing that information.This policy applies to information we collect:on this Website;from sweepstakes, promotions, or giveaways;in e-mail, text, and any other electronic messages between you and this Website; andwhen you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this policy.​It does not apply to information collected by:us offline or through any other means, including on any other website operated by Company or any third party; orany third party, including through any application or content (including advertising) that may link to or be accessible from the Website.Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you agree to this privacy policy. This policy may change from time to time. Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.​Children’s PrivacyOur Website is not intended for children under 13 years of age. No one under age 13 may provide any personal information to the Website. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this website or on or through any of its features/register on the Website, make any purchases through the Website or provide any information about yourself to us, including your name, address, telephone number, e-mail address or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at info@eclipticbrewing.comInformation We CollectIf you choose to contact us through our Website, we may collect information:that is personally identifiable information such as name, e-mail, mailing/delivery address, and telephone number; andthat is about you but individually does not identify you such as comments you leave or the types of services you are interested in receiving from us.​How We Collect Your InformationWe collect this information:Directly from you when you provide it to us.From third parties (e.g. Square, Stackadapt).Our POS system (WIX, WordPress, and Shopify)​​Information You Provide To UsThe information we collect on or through our Website may include:Information you provide by filling in forms on our Website. This includes information provided at the time of registering for our programs or when requesting further services, in sweepstakes giveaways, or other promotions.Records and copies of your correspondence (including e-mail addresses) if you contact us.​How We Use InformationWe use collected information to make available and to improve our high standard of reliable services. We use such information to:present our Website and its contents to you;respond to inquiries or service requests and monitor such responses;provide information about and market our products or services;to fulfill any other purpose for which you provide it;to carry out our obligations and enforce our rights arising from any contracts entered between you and us, including for billing and collection;to notify you about changes to our Website or any products or services we offer or provide through it;resolve problems; manage the Site and assess usage of the Services; and for any other purpose with your consent.​Disclosure of Information  We may disclose personal information that we collect or you provide as described in this policy:to contractors, service providers and other third parties we use to support our business (and who are bound by contractual obligations to keep personal information confidential and use it only for purposes for which we disclose it to them);to fulfill the purpose for which you provide it;for any other purpose disclosed by us when you provided the information; andwith your consent.​We may also disclose your personal information:To comply with a subpoena, warrant, court order, or other comparable legal process, including subpoenas from private parties in a civil action.  If the subpoena seeks information about an identified user or limited group of users, we’ll make reasonable business efforts to contact the user(s) before providing information to the party that requests it.  We cannot guarantee that we will be able to contact the user(s) in all cases, whether because of a time limit, court order, inability to effectively contact a user, or for any other reason.  In addition to the foregoing, we disclose information that we, in good faith, believe is appropriate to cooperate in investigations of fraud or other illegal activity, or to conduct investigations of violations of our Terms of Use.  For example, this means that if we conduct a fraud investigation and conclude that one side has engaged in deceptive practices, we can give that person or entity’s contact information to victims who request it.  Information We Collect Through Automatic Data Collection Technologies​Use of Cookies and Other Tracking Technologies. Some cookies are necessary to allow you to browse our website, use its features, and access secure areas. The use of these cookies is essential for the website to work. For example, we use user-input cookies for the duration of a session to keep track of a user’s input when filling in forms that span several pages.​We also use functional cookies to remember choices you’ve made or information you’ve provided, such as your username, language, or the region you are in. This allows us to tailor your website experience specifically to your preferences. For example, authentication cookies are functional cookies that are used for the duration of a session (or persistent, if you agree to the “remember me” function) to allow users to authenticate themselves on subsequent visits or to gain access to authorized content across pages. The functional cookies we use include:​User-centric security cookies to detect authentication abuses for a limited persistent duration, like repeated failed login attempts. These cookies are set for the specific task of increasing the security of the service.Multimedia content player session cookies (flash cookies) are used for the duration of a session to store technical data needed to play back video or audio content (e.g. image quality, network link speed, and buffering parameters).Load balancing session cookies are used for the duration of the session to identify the same server in the pool in order for the load balancer to redirect user requests appropriately.User interface customization persistent cookies are used to store a user’s preference regarding a service across web pages.​Company is dedicated to user experience and we use many tools to help us improve our website and our commerce platform. To this end, we use reporting and analytics cookies to collect information about how you use our website or our merchants’ storefronts, and how often. These cookies only gather information for statistical purposes and only use pseudonymous cookie identifiers that do not directly identify you. The performance cookies we use include:​First party analytics cookies – We use these cookies to estimate the number of unique visitors, to improve our websites and our merchants’ websites, and to detect the most searched for words in search engines that lead to a webpage. These cookies are not used to target you with online marketing. We use these cookies to learn how our websites and our merchants’ websites are performing and make relevant improvements to improve your browsing experience.Please note that we do not change our practices in response to “Do Not Track” signal in the HTTP header from a browser or mobile application, however, most browsers allow you to control cookies, including whether or not to accepts them and how to remove them. You may set most browsers to notify you if you receive a cookie, or you may choose to block cookies with your browser.​Third-party Use of Cookies and Other Tracking Technologies. Some content or applications, including advertisements, on the Website are served by third-parties (e.g. Google Analytics) including advertisers, ad networks and servers, content providers and application providers. These third parties may use cookies (alone or in conjunction with web beacons or other tracking technologies) to collect information about you when you use our website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.​We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. Choice and Opt-OutWe strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:​Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s website. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.​Disclosure of your Information for Third-Party Advertising. If you do not want us to share your personal information with unaffiliated or non-agent third parties for promotional purposes, you can opt-out by sending us an e-mail stating your request to info@eclipticbrewing.com​Promotional Offers from the Company. If you do not wish to have your e-mail address/contact information used by the Company to promote our own or third parties’ products or services, you can opt-out by sending us an e-mail stating your request to info@eclipticbrewing.com​If we have sent you a promotional e-mail, you may send us a return e-mail asking to be omitted from future e-mail distributions. This opt-out does not apply to information provided to the Company as a result of a product purchase, warranty registration, product service experience, or other transactions.​Targeted Advertising. We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI’s website.​How We Protect and Store Personal Information​We store and process your personal information on our computers where our facilities are located. We protect your information using physical, technical and administrative security measures to reduce risks of loss, misuse, unauthorized access, disclosure, or alteration. Some of the safeguards we use are firewalls and physical access controls to our center.​Links and Redirection to Third Party Sites​Third Party Sites are not under the control of the Company, and the Company is not responsible for such Third Party Sites.  The inclusion or access to Third Party Sites does not imply an endorsement thereof by the Company, or of the provider of such content or services, or of any third party web site.​Please be aware that when you enter a Third Party Site, any information you provide, including financial information, is subject to the terms of use and privacy policy of that Third Party Site. ​Effective Date; Policy Changes​It is our policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat our user’s personal information, we will notify you through a notice on the Website home page. This policy was last modified on May 7, 2022. You are responsible for periodically visiting our Website and this privacy policy to check for any changes.​Governing Law; Notice to California Residents​California Civil Code Section 1798.83 permits customers who are California residents and who have provided the Company with “personal information” (as that term is defined in Section 1798.83) to request certain information about the disclosure of that information to third parties for their direct marketing purposes.  If you are a California resident with questions regarding this, please contact us via email at info@eclipticbrewing.com or by mail at the address listed in the “Contact Us” section below. ​Contact UsIf you have questions regarding this Policy, you may contact us using the information below:info@eclipticbrewing.com760-704-8437​Please also visit our Terms of Use establishing the use, disclaimers, and limitations of liability governing the use of our Site.​ConsentBy using our Website, you consent to our privacy policy.
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🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
8Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 2 0
/BEER/ 2 0
/ABOUT/ 2 0
/privacy-policy/ 2 0
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage — no schema detected (entity gap)
/BEER/ — no schema detected (entity gap)
/ABOUT/ — no schema detected (entity gap)
/privacy-policy/ — no schema detected (entity gap)

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Food, Restaurants & Delivery
42.4 Avg BS

Based on 2707 businesses audited.

BS Detector

Food, Restaurants & Delivery BS: Ecliptic Brewing (eclipticbrewing.com)

https://eclipticbrewing.com 📍 Industry: Food, Restaurants & Delivery
42 BS / 100

Ecliptic Brewing is a legitimate entity with a verifiable pedigree that is unfortunately masked by a thin, brochure-style digital presence. The site currently operates on trust theatre and brand-heavy adjectives rather than technical authority or external validation. It is a high-substance business with a low-substance digital implementation.

Info Density Power-words vs. Substance ratio.
11
37% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
3
15% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
13
65% BS
Commodity Fingerprint Detection of industry clichés/templates.
5
33% BS
Identity & Authority Expert verifiability & Schema depth.
10
67% BS

Implement JSON-LD Brewery and Person schema to anchor John Harris’s industry authority. Replace unverified review counts with direct links to third-party review aggregators like Untappd or RateBeer. Restructure the H1 hierarchy on the homepage to focus on the brand and location rather than product adjectives. Add a ‘Sourcing’ section naming specific hop farms or maltsters to validate the innovative claims with physical evidence.

The website perfectly aligns with the Craft Brewing and Restaurant industry. The content focuses on beer production, taproom locations, and the specific legacy of a named brewmaster, John Harris.

“The score of 42 is primarily driven by the Trust and Proof and Identity and Authority pillars. The lack of schema and external proof links creates a credibility gap that offsets the otherwise strong historical substance found on the About page. Information density is saved from a higher BS score by the inclusion of specific dates, names, and ABV metrics.”

Verified Analysis Date: June 20, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result