Training Example: Oatly – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H1] Oatly | the Original Oat Drink Company
Show more

[H1] SO YOU’RE WONDERING ABOUT...
[H2] …OUR PRODUCTS
[IMG: A bowl with Shiro Miso Overnight Oats next to a cup of coffee.]
[H2] How to Make the Best & Easy Overnight Oats
Nov 8, 2024
[IMG: Someone pouring oat drink in a glass.]
[H3] DOES OAT DRINK GO BAD? - HERE'S WHAT YOU NEED TO KNOW
Jul 15, 2024
[H3] What is Oat Drink?
Oatly Oat Drink is an oat-based drink challenger made for people who want to replace dairy from a cow in their everyday life. Since the last millennia, Oatly has been committed to finding new ways to make it easy for people to eat better and live healthier lives without recklessly taxing the planet’s resources. What started with the first oat drink has become specialty coffee products, replacements for cooking creams, whipped cream, spreads, and even soft serve. Our oat base is just oats and water. But it’s what we do with those oats and that water that makes Oatly so special. In most oat drinks, we add the vitamins and minerals, and source of fat you might need when shifting from an animal-based diet to a vegan or more plant-based one.
[H3] Does Oat Drink go bad?
Everything goes bad eventually, just look at your favorite sitcoms from back in the day. And just like everything, an opened oat drink can go bad if left out for too long. If you want to know how long it takes or how to know if it’s still good even after the best-before date has passed, follow this link.
[H3] How do I use Oatly products?
For cooking and baking1. Find any recipe that you want to cook or bake.2. Where it says milk, use oat drink instead, where it says cream, use Creamy Oat or Whippable Creamy Oat instead. Most dairy products can be replaced with a corresponding Oatly product, so you’re good. For coffee, tea or hot chocolate1. Make the usual preparations.2. Use oat drink instead of milk from a cow. For drinking 1. Pour the oat drink into a glass, mug or a cup.2. Drink.Need more inspiration? Watch “Will it Swap?”
[H3] Why use Creamy Oats instead of Cream from a cow?
Creamy Oats works just like so called regular cream, but it is rich in unsaturated fat. Cream from cows has high levels of saturated fat. Replacing saturated fat in your diet with unsaturated fat helps maintain normal blood cholesterol levels, in combination with a varied, balanced diet and a healthy lifestyle.Plus, in Sweden, Creamy Oats has 61% lower climate impact than comparable cow’s cream for cooking, according to an LCA made by Blonk Consultants, 2024. See the full source and read more about it here.
[H3] Why do you fortify your products?
We fortify most of our products with the minerals and vitamins you might need when you stop consuming dairy from cows.
[H3] What's your packaging made from? Is it recyclable? Compostable?
Our flat-topped oat drink packages are made of paperboard, some plastic, and a small amount of aluminium. The cap is made with biobased plastic. The gable top Chilled Oat Drink packages are made with paperboard and some plastic (biobased). Technically, most of our packaging is recyclable, but it depends on the sorting, collection, and recycling infrastructure in place in the country/region you´re in. They are not compostable.
[H3] How do you calculate the CO2e numbers on your products?
We gather data on greenhouse gas emissions from grower to grocer and put it through a platform called CarbonCloud that uses 20 years of research in the food-system field to crunch the numbers and get the final carbon dioxide equivalent (CO2e) number. When the counting and analyzing are done, an impartial verifier professional double-checks the calculations. Basically, our numbers are scrutinized by people who really know what they’re doing. Read all about it here.
[H3] Are your products vegan?
You bet! Our products are plant-based and vegan friendly which makes them suitable for vegans, non-vegans, never heard of vegans or thinking of becoming vegans and anyone in between.
[H3] What's the difference between your oat drink varieties? (i.e., full fat, low fat, original, barista)
The difference is mainly the fat content. To make it easy for people to swap one for one from cow's milk, the percentage of fat matches the one of full fat, low fat, and regular dairy, but we use primarily unsaturated fat from rapeseed oil instead of animal-based fat.
[H2] ...HEALTH & NUTRITION
[IMG: A zoomed in image of a person pouring Oatly into another persons tea cup.]
[H3] IS OAT DRINK GOOD FOR YOU?
Jul 9, 2025
[IMG: Oatly-Header-ImageSEO]
[H3] 17 FACTS ABOUT OATLY AND NUTRITION
Jul 2, 2021
[H3] Why rapeseed oil?
We use rapeseed oil because of its neutral taste that enhances the oats. Rapeseed oil has a high proportion of unsaturated fat, and replacing saturated fat with unsaturated fat in your diet helps maintain normal blood cholesterol levels when combined with a varied, balanced diet and a healthy lifestyle. Read more.
[H3] Where does the sugar in your oat drink come from?
The sugar in our unflavored oat drinks comes from the oat. When making the oat base used for all our products, we add enzymes that break the oat starch down into smaller components, like maltose (aka malt sugar), which sweetens our products. Read more.
[H3] What about allergens such as gluten, soy and nuts?
Let’s start with the easiest one: All our products are totally free of soy. When it comes to gluten, it depends on where you live. In the US and Canada, our products are made from certified gluten-free oats and (consequently) labelled as gluten-free. In Europe and Asia, however, our products can contain a small amount of gluten. So, although it may not be much gluten at all - they cannot, of course, be classified as completely gluten-free. If you’re ever unsure if Oatly is gluten-free or not in your country, check the labeling on the package.We don’t use nuts as an ingredient in any of our own factories where we make our oat drinks. In the production facility where our ice-creams (US) are produced there are some nuts, and we have strict procedures in place with our suppliers to minimize the risk of our products being contaminated. In other words, our products are nut-free.
[H3] Is Oatly bad for you?
Oatly was created to make it easy for people to eat better and live healthier lives without recklessly taxing the planet’s resources. So, unless you’re a dairy executive whose total livelihood is dependent on milk being produced by cows forever ever, Oatly is not bad for you. We’ve even compiled a list of 17 facts about Oatly and nutrition so you can see exactly how not bad for you it is.
[H2] ...OATLY
[H3] I hate Oatly but I don’t know how to put it in words.
We appreciate you for having strong feelings about us and being transparent about it, you also sound like the person our digital media specialist was referring to as the “target demographic” for this site: fckoatly.com. Where we, like you, are transparent. Mainly about decisions we’ve made that have upset people in the past and present.
[H3] I need to come in contact with you Oatly, like, right now.
That’s awesome, we want to hear from you, like, right now! We’re already wondering if you want to talk about why we can’t call it Oatmilk in Europe, or if you have a nutrition-related thought or just want to share your views on sustainable living in the modern world. Maybe you want to file a complaint or are looking to collaborate? It could be anything, and we won’t know until you contact us.
[H3] Do you have operations/a presence in Israel?
Oatly has no direct business, employees or live brand or promotional activity in Israel at this time. However, our products are available in Israel via distributors. As a global company, our products are available in more than 50 countries around the world as part of our mission to increase the availability of dairy alternatives and advance a more sustainable food system. This set up is similar to one that we have in many markets around the world. 
[H3] As a food company, where does Oatly stand on the situation in Gaza? 
We unequivocally condemn all forms of violence and stand firmly for peace – for everyone, everywhere. We believe in the universal application of international law and the protection of human rights, without exception.    We do not comment on the politics of sovereign nations and other similar situations, unless that politics is related to our core mission on climate, environment and nutritional health. This has always been Oatly’s position and it has not changed.   It is for those reasons, we choose to speak out on the human tragedy and man-made famine we are witnessing in Gaza. Whilst the broader conflict is politically complex, the humanitarian dimension is undeniable and the scale of human suffering staggering. As a company committed to food system transformation, we believe everyone should have a right to accessible, nutritious, sustainable food. We stand against any threat to that access, regardless of whether it is driven by conflict, inequality, or climate change.  As a result, we are actively exploring meaningful ways to collaborate and take action to support people in Gaza that we will share in due course.
[H1] …Where to find oatly
We’ve created the Oatfinder for just that purpose. Find the closest dealer or establishment where you can find Oatly.…Where to find oatly
[H1] STILL WONDERING ABOUT SOMETHING?
*Yes we mean anything. Do you want to know exactly what Tim at IT had for breakfast? Do you have questions regarding our financial reporting? Are you just curious why we give such weird answers to things? Shoot us a message and we promise to get back to you with an answer. As long as it’s not regarding***************************************.*Ask us anything

[IMG: Oatly Sustainability Update 2024 in large type with a small blob saying]
[IMG: bg]
THINGS AREGOING SIDEWAYS.KEEP SCROLLING!
[IMG: white-button-bg]
A long noteregardingforward-looking statements
[IMG: white-button-bg]
Click here for the full report
[IMG: white-button-bg]
The sustainability update archive!
[IMG: white-button-bg]
Glossary
[IMG: arrow]
[IMG: Illustration of a hand pointing to the right]
[IMG: Old!]
[IMG: White Square]
CEO STATEMENT
(ABRIDGED VERSION)
[IMG: Image or the CEO with the text]
[IMG: White Square]
Read the full CEO statement in English
[IMG: VOLUME OF FINISHED GOODS PRODUCED (L), 2024 - 576 MILLION, 2023 - 506 MILLION]
[IMG: VOLUME OF FINISHED GOODS SOLD (L), 2024 - 563 MILLION, 2023 - 518 MILLION]
[IMG: 2024 TOTAL 
CORPORATE
CLIMATE
FOOTPRINT (TCO2e), 2020: 159 727, 2023: 244 054, 2024: 319 164]
[IMG: 2024 CLIMATE IMPACT PER PRODUCED LITER (KG CO2e/L), 2020: 0.533, 2023: 0.482, 2024: 0.554]
CAN WE INTEREST YOU IN A CLIMATE SOLUTIONS PRODUCT?
[IMG: White Square]
[H3] THAT'SA FIRST
[IMG: Two cartons of Oatly oat drink: Barista Edition in gray with a coffee cup, and Semi in blue with a glass. Both are 1L.]
Oatly’s products were the first in the world to qualify as Climate Solutions Products in the "milk category", as defined by the Exponential Roadmap Initiative (ERI).
[IMG: Fail!]
[IMG: a stack of our fails with the headline Fail!]
GHG emissions (kg CO2e/L) from transportation, down 4%, and energy, down 3% from 2023. In 2024, we met our goal in eliminating production waste to landfill, five years ahead of schedule!Just over halfway toward the dead-line of 2029, we’ve reduced our water withdrawal 35% from our baseline of 4.3 L/L since 2019.Together with our oat milling partner in Canada, we financially incentivize farmers to adopt regenerative practices across 1,500 acres in our supply region.Avoided emissions per liter increased from 0.44 kg CO2e/L sold in 2019, to 0.53 kg CO2e avoided/L sold in 2024, thanks to the footprint of our products vs. comparable cow’s milk and increased conversion in some markets.In 2024, our corporate climate footprint (reported as kg CO2e/L) increased approximately 15% from 2023.Packaging emissions (kg CO2e/L) were up 30% from 2023.Ingredient emissions (kg CO2e/L) increased 24% from 2023, mainly due to our use of Finnish oatsIf you like to see us fail, keep reading! If you like to see us not give up also keep reading!
[IMG: Oatly packs]
[H2] LCA FTW!
LCA WTF?
LCA stands for Life Cycle Assessment and is a systematic analysis of the environmental impacts of a specific product produced and consumed in a defined geographical space. For Oatly, LCA’s include raw materials to point of sale and recycling of used products.Oatly Oat Drinks have between 44% and 80% lower climate impact than comparable milk from a cow according to multiple studies.**THIS IMPORTANT FOOTNOTE IS A MUST READ!
According to multiple studies, Oatly products have between 44 percent and 80 percent lower climate impact than comparable dairy products for currently operating products sold in China, Europe and the United States. Blonk Consultants (2022), LCA of Oatly Barista and comparison with cow’s milk; Blonk Consultants (2023), LCA of Oatly “No” Sugars and Oatly Oat Drink (Whole/Semi/Light), and comparison with cow’s milk; Blonk Consultants (2023), LCA of Oatly Original and comparison with cow’s milk. Blonk Consultants (2024), LCA of Oatly Batista China and comparison with cow’s milk. Blonk Consultants (2024), LCA of Oatly Barista for Poland, Ireland and France, and comparison with cow’s milk. Blonk Consultants (2024), LCA of Oatly Barista for Denmark, Norway, Belgium, Italy and Spain, and comparison with cow’s milk.Stages include raw material to point of sale and packaging waste management for average liter sold in the respective markets and produced in the sites as indicated in the reports.
[IMG: Drive a food system shift]
[IMG: Splash saying]
THE SOURCING
We continue to establish sourcing policies to improve sustainability performance and to address key sustainability risks with a new updated Supplier Code of Conduct. Also in 2024, we established formal global ingredient sustainability requirements for rapeseed oil, coconut and coffee.
[H2] OATS
For different reasons, like weather and pricing, we bought more oats than usual from Finland, whose agricultural soils emit more greenhouse gases than other countries we source from. That’s the main reason for our 24% increase in emissions from ingredients (kg CO2e/L) from 2023. In our F.A.R.M. project we’ve begun the work to see how we can decrease emissions from oat farming.
[IMG: The Farm, Future Agriculture Renovation Movement]
We broadened our FARM framework to more explicitly address nature-related impacts and dependencies, including biodiversity. In Canada, Sweden and China we joined forces with millers and suppliers to strengthen farm resilience, improving soil fertility and water quality through regenerative practices.
[H3] 89% OF PACKAGING MADE FROM RENEWABLE OR RECYCLED SOURCES.
(2023: 90%)

The 1 percent decrease is a result of more fossil-based packaging for our products in China and the US. Due to supply issues – from disruption with the bio-based packaging from the sugar cane grown in South America, to quality concerns and affordability – we chose to use some fossil-based packaging in both regions for last year.
[IMG: -]
[IMG: Set the example as a future company]
[IMG: Energy-w-flashes]
[H2] ENERGY
Our energy intensity in 2024 was 0.64 kWh per produced liter, a decrease of about 5% over 2023. We were able to improve our energy efficiency, thanks to increased production volumes and our factories implementing projects to improve energy use.

[IMG: keeping-it-100]
[H2] KEEPING IT 100
We continued to source 100% renewable electricity for all Oatly-operated factories — and for the first time, for all our production partners around the globe too!
[H2] HOT TOPIC
We continue to source 100% biomethane for our factory in Landskrona using energy attribute certificates. Sourcing renewable heat outside Europe remains a challenge, with non-renewable heat making up the remaining 62% of our total energy use. Growing production volumes in China and the US, led to the decrease in our overall percentage of renewable energy. Renewable heat will continue to be a challenge. Challenge accepted!Even though our distances increased by 6%, our emissions decreased by 4%. That’s mainly because we transported more by ocean and sea, so the routes became longer than with transportation by train and truck but also lower emissions.

Road transportation remains our biggest impact and opportunity which is why we’re focused on achieving 100% sustainable ground transportation. Read more in the full report. 2024 SHARE OF TRANSPORTATION
GREENHOUSE GASES,BY TYPE (T CO2E)
[H5] OATLY-OPERATED AND OURPRODUCTION PARTNERS
[H2] LESSWATERWASTE!
Our global operations in total used water that amounts to 2.8 liters per liter of Oatly finished goods equivalent (FGE). That means we’re now down 35 % from our 2019 baseline of 4.3 liters per liter FGE. If you’re interested, why not type ”Water used for one liter of cow’s milk.” into your favorite search engine.
[H2] OF OAT FIBER RESIDUE REPURPOSED!
The 76,500 tonnes of oat fiber residue we generated in 2024 was repurposed to feed animals and create energy.
[H2] WASTE TO LANDFILL!
In 2024, our production 
waste to landfill was 0.1 %. 
Most of it was recycled or sometimes incinerated to create energy to avoid going into landfills. We’re not best in class when it comes to Diversity, Equity and Inclusion, but we strive to become better, and sometimes change is 50% Do It and 50% Slow Process. We want every employee to feel that they belong, just as they are —no matter their spiritual beliefs, country of origin, race, gender or sexual orientation. We actively engage in open dialogue, understand our areas for improvement and take meaningful actions to address them. We have implemented competency-based recruitment training for our hiring managers and recruitment teams, equipping them to recognize and counteract common biases throughout the hiring process. We have hosted an LGBTQIA+ focus group, creating space for the community to come together and share experiences of working at Oatly, including opportunities for how to better support and engage our LGBTQIA+ community. We have regional approaches to the activities and learnings we explore around DEI. Please look at the full report to learn more.
[H2] SAFE CO-WORKERS!
Recorded incidents and accidents decreased this year again, much thanks to the 647 Safety Observation Raised by our employees who, apparently, are looking out for each other. We’re not surprised, but glad. Read more about health and safety.
[IMG: Background]
[H3] WE HAVE CLIMATE SOLUTIONS PRODUCTS NOW
We said this already, but it’s worth repeating. Oatly’s products were the first in the world to be qualified as Climate Solutions Products by the ERI, UN Race to Zero Partner in 2024. Much thanks to our products having a significantly lower footprint than market-weighted average of the milk category, but also for our ambition to incentivize consumers and other stake holders to make the plant-based switch.
[IMG: The wow no cow converter]
[IMG: Decorative Line]
OUR HANDPRINT!
When people switch from cow's milk to oats, fewer emissions are forced into our atmosphere. These avoided emissions, our "climate handprint," is the joint efforts of our own sustainability work and the good choices of consumers like you. Through our growing sales, consumer insight surveys, and Life Cycle Assessments (LCAs) of our products in comparison to dairy, we get an estimated volume converted from cow's milk to Oatly products, and the resulting climate emissions avoided measured using a methodology developed with Quantis, a leading environmental sustainability consultancy.
[IMG: ESTIMATED VOLUME CONVERTED FROM COW]
[IMG: Background]
Click here more graphs
[H2] PRODUCT CLIMATE FOOTPRINT DECLARATION
By the end of 2024, 225 of our SKUs carried, on our packaging or website, a climate footprint declaration, which is calculated using the LCA methodology and verified by CarbonCloud. This accounts for 78% of our sales volume globally.
[H2] CHINA UPDATE!
In March 2024, Oatly completed the first-ever product carbon footprint assessment in China’s plant-based milk industry for our 1L Barista Edition Oat Milk produced at our Ma’anshan factory.
[H2] WALK & TALK
We led and participated in key conversations at both London Climate Action Week and NYC Climate Week, talking about the road to scaling regenerative agriculture and inserting food into the climate conversation. Together with Food Tank, Oatly helped gather over 100 like-minded purpose driven companies to discuss the issues facing brands such as ours, and how we can come together to amplify our message.
[IMG: Background]
[H2] BUNDESTAG BREAKFAST
We continued our work for mandatory climate labeling in Germany. In collaboration with the Together for Carbon Labelling (TCL) initiative and a bunch of smart people we hosted a parliamentary breakfast at the German Bundestag to put the topic on the agenda for the new government.
[H2] FIRST CLASS
Partnering with Yicai Global, we held a “Sustainable First Class” seminar about sustainable development, carbon management, climate change, sustainable food systems, and regenerative agriculture.
[IMG: Background]
[H2] LOVE IS BLIND
The results of a blind taste study conducted by an independent market research institute, in which 53% of participants surveyed in Germany and 50% of those surveyed in Poland preferred Oatly Barista over cow’s milk in their filter coffee, confirmed that we can lead with taste to drive our vision for sustainable change.
[IMG: Person with a box on their head gives a thumbs up while holding oat milk, seated at a table with a grapefruit and coffee.]
[H2] TASTY CHANGE
We brought our soft serve ice cream to more college and university campuses and worked with the largest theme park in Southern California to help chefs make awesome plant-based recipes in their parks.
[IMG: Four Oatly oat drink cartons, including Barista Organic and Barista Edition, with a small triangular package in front.]
[H2] THE BARISTAEXPANSION
We expanded our Oatly Barista range in Europe with tiny 20 ml cartons perfect for trains, hotels, and places who can avoid food waste through single serve packaging. An extra-large 1.5 liter pack , a Barista Lighter/Lighter taste for those that crave a lighter coffee experience, and Barista Organic.PlayUnmute00:0000:00Toggle fullscreen
[H2] GLOCAL
We joined the Spanish plant-based association Vegetales, reinforcing our global practice of partnering with local organizations and associations to promote plant-based diets, reduce emissions and push for policy change towards sustainable food systems.
[IMG: Background]
[H2] TO THE XCREAM
We reintroduced Oatly creamers in North America and expanded to more stores, now more people have the chance to upgrade their coffee with tasty treats while keeping it plant-based.
[IMG: Carton of Oatly Vanilla Oatmilk Creamer, 32 fl oz, featuring a black cup illustration and text highlighting it]
[IMG: Pink booklet titled]
[H2] A SMALL BATTLE
We published the Small Healthy Book in the EU and UK with evidence-based, accessible communication on key nutritional attributes of oat drinks and key topics in nutrition and health such as glycemic response and ultra processing, to educate and help battle popular misinformation in social media.
[H2] VOAT
Leading up to the 2024 European Parliament Elections, we joined forces with Patagonia to educate, mobilize and engage people in the elections, our VOAT campaign called on voters across Europe to make the climate heard at the ballot box.Animation to get people to vote.
[IMG: Background]
[H2] SILENT BARISTA
Since the Silent Barista Project was launched in September 2020 in China, we have trained over 300 hearing-impaired baristas from more than 12 provinces. 112 trainees have earned Specialty Coffee Association certificates, and 82 individuals have secured full-time positions. Our community of over 600 silent baristas makes us the leading company in the coffee industry for training certified hearing-impaired baristas.
[H3] THIS IS THEBEGINNING!KEEPSCROLLING!
[H2] OAT DEFAULT
In North America, we worked with colleges and universities to activate “Oat As Default” in schools around Earth Day, with Oatly being served as the default milk in all drinks unless a customer specifically requested otherwise.
[IMG: Carton of Oatly oat milk with blue packaging, featuring bold text and a graphic arrow pointing to a cup. Label reads "It]
[IMG: Hi! I]
[IMG: Background]
[H2] THIS ISNOT THEEND!
We're at an important time in history. As companies and governments across the globe are taking a step back, we choose to go in the opposite direction and broaden our sustainability goals. R

[H1] Look Book Vol.3
[IMG: Look Book Vol.3]
[IMG: Is it just us, or is drink culture having a bit of a moment right now? Fashion houses are pouring matcha. Cafes are becoming the new bars (or was it bars becoming the new cafes?) either way, the script has flipped. Coffee isn]
[IMG: A glass of iced drink with creamy swirl and a paper straw, topped with ice cubes, against a light gray background.]
[IMG: The Grape Cooler]
[H3] The Grape Cooler
Look book vol. 3 | Oatly
[IMG: Papaya & Basil Seed Smoothie]
[H3] Papaya & Basil Seed Smoothie
Look book vol. 3 | Oatly
[IMG: Teas & black sugar]
[H3] Teas & black sugar
Look book vol. 3 | Oatly
[IMG: Koji Caramel Hot Choc]
[H3] Koji Caramel Hot Choc
Look book vol. 3 | Oatly
[IMG: Campfire Latte]
[H3] Campfire Latte
Look book vol. 3 | Oatly
[IMG: Osmanthus Cold Brew Tonic]
[H3] Osmanthus Cold Brew Tonic
Look book vol. 3 | Oatly
[IMG: Pomelo, White Tea & Chocolate]
[H3] Pomelo, White Tea & Chocolate
Look book vol. 3 | Oatly
[IMG: Mate Cola Latte]
[H3] Mate Cola Latte
Look book vol. 3 | Oatly
[IMG: Fig Leaf Matcha]
[H3] Fig Leaf Matcha
Look book vol. 3 | Oatly
[IMG: Oat Tepache]
[H3] Oat Tepache
Look book vol. 3 | Oatly
[IMG: Persimmon Cold Brew]
[H3] Persimmon Cold Brew
Look book vol. 3 | Oatly
[IMG: Acai Frozen Flat]
[H3] Acai Frozen Flat
Look book vol. 3 | Oatly
[IMG: Matcha Jell-Oat Shot]
[H3] Matcha Jell-Oat Shot
Look book vol. 3 | Oatly
[IMG: Mochi Matcha]
[H3] Mochi Matcha
Look book vol. 3 | Oatly
[IMG: Lychee Oolong & Jell-Oat]
[H3] Lychee Oolong & Jell-Oat
Look book vol. 3 | Oatly
[IMG: Hojicha Old Fashioned]
[H3] Hojicha Old Fashioned
Look book vol. 3 | Oatly
[IMG: Tortilla & Agave Latte]
[H3] Tortilla & Agave Latte
Look book vol. 3 | Oatly
[IMG: Lemon Espresso con Cherry]
[H3] Lemon Espresso con Cherry
Look book vol. 3 | Oatly
[H2] WHAT'S NEXT IN
THE GLOBAL
ARENA OF TASTE
While East Asian taste explorations like matcha, mochi and hojicha have defined the last decade, Latin American flavours are now edging their way into global palates. As conversations around Latin American identity and repre­sen­tation grow, so does pride in heritage, along with curiosity from everyone else. People are streaming Spanish-language music more than ever while also trying tamales, tortillas and tomatillos.
This momentum is especially exciting since there’s no single flavour that can represent it all. The incredible breadth of Latin American flavours is shaped by geography, migration and the family traditions tied to them.
These cultural overlaps continue to evolve with each generation, creating new landscapes of taste exploration.
We’ve seen a new kind of curiosity emerge through these cultural cross­overs. There’s a shift in attitude and a growing demand for drink experiences that are flavour-forward but also driven by heritage craftmanship. Horchata is the flavour of the moment, but fermenta­tion traditions like tepache are also taking off, supported by growing health- oriented interests – showing how local techniques are meeting modern beverage culture. Today’s customers demand bigger and bolder flavours.
Preferably from their local coffee shop or bar, where rimmed glasses are making a comeback alongside classics like margaritas and other tequila-driven cocktails. This movement is energised by flavours that are vibrant and rich in heritage and cultural craft – and most importantly, they’re delicious! Eager to explore right away? The Tortilla & Agave Latte is a great place to start!
[H5]
[IMG: Image]
[H5] Ro Roos,Head of BeverageExperience
[IMG: Grid of various colorful beverages, including cocktails, coffees, and teas, in different cups and glasses against a white background.]
[IMG: Messy sink filled with dirty coffee cups, saucers, spoons, and cherries, surrounded by coffee grounds and utensils.]
[H1] Global Flavour Exchange
Experimenting with new flavour combinations might be one of the easiest ways to bring cultures together. Mixing Japanese hojicha with the American classic Old Fashioned is a perfect example of that.
[H1] Experimental Drinks
Creators across industries are challenging themselves to develop new techniques, surprising flavour pairings and visually striking drink experiences. The bar keeps rising, and apparently, it’s now normal to enjoy something like a clarified Oatly Hojicha Old Fashioned.
[H1] Woody Flavours
Food and beverage are beginning to cross paths with perfumes. We’re on the lookout for the next evolution beyond sweetness, adding interesting flavours and greater complexity.
[H1] Tea Explosion
Tea is finding its way into everything  from lattes to cocktails, becoming a  natural cross­over between the barista  and mixologist universes.
[H5] Conscious Indulgence
People may be drinking less, but they still want the full experience, with the craft and pleasure, of a top-tier drink. The non-alcoholic scene is becoming more playful, innovative, and sophisticated.
[IMG: Hand holding a glass of amber liquid on a napkin with]
[IMG: A hand holds a glass cup of iced yellow drink on a saucer with a spoon. Nearby, a bitten cookie with]
[H3] Look book Autumn/Winter 2025
CollectionLook book A/W 25A less taxing life on this planet can be an easy thing, just start with anything, like a drink made with this oat-based thing. It might inspire you to change another thing and when more people do the same thing, we can change everything.View all recipes
[IMG: The apricot & thyme matcha layered in a short glass with a big Oatly ice cube.]
Apricot & Thyme MatchaLook book A/W 25
[IMG: Mango sticky rice slushie in a tall glass with an Oatly flag.]
Mango Sticky Rice SlushieLook book A/W 25
[IMG: Strawberry & almond shrub in a cocktail glass that says]
Strawberry & Almond ShrubLook book A/W 25
[IMG: Lime leaf chai in a glass with a slice of lime.]
Lime & leaf chaiLook book A/W 25