Industry Context — Common BS Fingerprints in Food, Restaurants & Delivery
Onyx Coffee Lab
(https://onyxcoffeelab.com) 📸 Data Snapshot: May 25, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
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🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Onyx Coffee Lab – Coffee Roasters • Café • Barista Training (https://onyxcoffeelab.com)
Onyx Coffee Lab – Coffee Roasters • Café • Barista Training
Join our pilgrimage— seeking quality, truth and accountability in coffee. We journey to find the finest and most unique coffees in the world.
NAV_HEADING_REPEATED_BODY_FOOTER Coffee – Onyx Coffee Lab (https://onyxcoffeelab.com/collections/coffee/)
Coffee – Onyx Coffee Lab
NAV_HEADING_REPEATED_BODY_FOOTER Terroir Chocolate | Onyx Coffee Lab (https://onyxcoffeelab.com/collections/terroir/)
Terroir Chocolate | Onyx Coffee Lab
Terroir itself means land, and this project is designed to explore the land shared by coffee and other agricultural products. Shared ground in some cases highlights shared flavor, a beautiful picture of the way our world was designed to work together. In much the same way Terroir seeks to find common ground, to unite, and to create within the relationships along the chain of command that is coffee- from the producers hands into yours.
NAV_HEADING_REPEATED_BODY_FOOTER Wholesale – Onyx Coffee Lab (https://onyxcoffeelab.com/pages/wholesale/)
Wholesale – Onyx Coffee Lab
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://onyxcoffeelab.com) Onyx Coffee Lab – Coffee Roasters • Café • Barista Training
Join us in seeking quality, truth and accountability in coffee. Together, we journey to find the finest and most unique coffees in the world.
Explore Offerings →
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[IMG: Image supporting Honduras Edgardo Reyes]
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Apricot | Brown Sugar | Citrus | Silky
Edgardo Reyes, a coffee producer with a long family history in the industry, delivers exceptional coffee each season, featuring pronounced clarity and acidity reminiscent of East African coffees. We have partnered with Edgardo since 2019, we have been consistently impressed by his dynamic and delicious deliveries.
Learn More By Clicking Below!
Explore This Offering
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When coffees arrive at our roastery, we meticulously refine each coffee’s roast profile with precision, ensuring every cup highlights the coffee’s natural brilliance. But our dedication to quality doesn’t stop there. Each roast is meticulously tracked, cupped, and published, ensuring consistency and excellence with every batch.
Explore Coffee Subscriptions
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For the last five years, we’ve been developing a curated line of finished beverages crafted with the same care, precision, and standards that define Onyx’s award-winning cafes.
Learn more about the new program by clicking the link below.
Learn More
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See our latest offerings from around the world, brought straight to you. Keep up to date with new coffee launches by signing up for our weekly release newsletter.
Learn More
[H3] Peru
Peru offers some of the best offerings for us to enjoy. Known for care and craftsmanship, these offerings are sure to be enjoyed.
View Coffees →
[H3] Honduras
Honduran coffee is known for its smooth, balanced profile, thanks to the country’s diverse microclimates and high-altitude growing regions.
View Coffees →
[H3] Colombia
Known for innovation and resilience, Colombia's coffee history dates back to the early 19th century.
View Coffees →
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We are honored to be named a of the finalists for Outstanding Bar by the James Beard Foundation. At its core, this recognition is about hospitality. it is about our commitment to excellence and the care we extend to every guest through our doors.
Learn More
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[H2] BOX SETS
Want to try more than just one offering from us? Explore our box sets for smaller sample packs or even a collection of our most recent releases and beloved blends!
See Box Sets
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[H2] TERROIR
Enjoy the world of specialty sourced chocolate from Terroir! We have something for everyone and can't wait to share the sweet goodness with you.
Explore Chocolate
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Producer Spotlight
Jamison Savage is a name that has loomed large within the competition world for years. Multiple champions have used his coffees within barista and brewing competitions. We have long been fans of his work both within the Savage coffee line, as well as his own producing farms. During our time in Panama for a harvest visit, we made the picturesque drive from Boquete to Volcan, Panama. We met Jamison in Volcan, hopped into his 4x4 truck, and made the steep climb up to Finca Deborah. Spending an afternoon with Jamison was illuminating, showing the depth of both knowledge and passion that he has for coffee, people, and the land. That passion shows in the cup, and we were lucky enough to get this extremely limited lot from Morgan Estate.
Learn more about their recent offering by clicking the link below.
Explore The Offering
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Crafted in partnership with USA Cycling, this blend carries the quiet confidence of early-morning training rides and the electric pulse of race day. This is a partnership built to wake the senses without demanding anything in return. An unspoken pact between ambition and calm.
EXPLORE THE COLLAB
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[H2] CHECK OUT OUR MERCH
Check out our new merchandise and apparel now available on our site. New hats, shirts, and patches for you to enjoy!
See New Releases
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[H2] SPECIALTY MATCHA
We have fresh arrivals of specialty matcha sourced from renowned Japanese Matcha Tea Farms.
Explore Matcha
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[IMG: The most awarded coffee roaster]
2026
100 Best Coffee Shops
#1 Coffee Shop In The World
2025
100 Best Coffee Shops
#1 Coffee Shop In North America
2025
100 Best Coffee Shops
#2 Coffee Shop In The World
2025
US Brewer’s Cup Championship
6th Place, Elika Liftee
2025
US Cup Tasters Championship
5th Place, Katrina Oseguera
2025
The Webby Awards
Best Ecommerce Website
2024
US Barista Championships
5th place, Rafael Levy
2024
Reader's Choice Best Independent Coffee Shops
USA Today - Best 10
2024
Good Food Awards
Terroir by Onyx
2024
Sprudge Design Awards
Outstanding In-House Design Team
2024
US Barista Championships
2nd place, Morgan Eckroth
2024
Sprudge Design Awards
Outstanding Design Achievement: Print Materials
2023
US Barista Championships
4th place, Dakota Graff
2023
US Barista Championships
2nd place, Morgan Eckroth
2023
US Brewers Cup Championship
6th place, Elika Liftee
2022
US Barista Championships
1st place, Morgan Eckroth
2022
World Barista Championships
2nd place, Morgan Eckroth
2022
US Brewers Cup Championship
1st place, Elika Liftee
2022
World Brewers Cup Championship
2nd place, Elika Liftee
2020
US Brewers Cup Championship
1st place, Elika Liftee
2020
US Barista Championships
1st place, Andrea Allen
2020
US Brewers Cup Championship
2nd place, Lance Hedrick
2019
US Cup Tasters Championship
2nd place, Summer Zhang
2019
US Barista Championships
2nd place, Andrea Allen
2019
US Brewers Cup Championship
3rd place, Lance Hedrick
2019
US Barista Championships
4th place, Dylan Siemens
2019
US Coffee in Good Spirits Championship
6th place, Dakota Graff
2019
Good Food Awards
Winner
2018
US Roasters Championship
3rd place, Mark Michaelson
2018
US Barista Championships
5th place, Andrea Allen
2018
About You Magazine
Best of 2018 (NWA)
2017
US Roasters Championship
1st place, Mark Michaelson
2017
US Brewers Cup Championship
1st place, Dylan Siemens
2017
US Barista Championships
2nd place, Andrea Allen
2017
Sprudgie Awards
Notable Roaster
2016
US Barista Championships
2nd place, Andrea Allen
2016
Coffee Masters NYC
2nd place, Dylan Siemens
2016
Coffee Bar of the Year
Imbibe Magazine
2016
Good Food Award Winner
Winner
2016
About You Magazine
Best List
2015
Good Food Award Winner
2014
US Aeropress Championship
2nd place, Brendon Glidden
2014
Good Food Award Winner
2026
100 Best Coffee Shops
#1 Coffee Shop In North America
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Onyx is proud to partner with (RED) in the shared belief that everyday things can and should do powerful good. Together, we’re launching a seasonal (ONYX)ᴿᴱᴰ coffee – an East Africa whole bean offering – alongside limited-edition merchandise, with a clear goal: to raise awareness and funds in the fight against AIDS and other health injustices that continue to affect communities worldwide.
Learn more about this amazing partnership below!
Explore (ONYX)RED
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Good coffee shouldn't be something you drink just to start your day. It should be something you can take through it. Morning, midday, or even an after-work snack. Coffee deserves to keep pace without pushing you too far.
Circadian is about letting coffee stay part of your routine without caffeine being the reason you step away from it.
Find your rhythm and explore Circadian.
Explore Circadian
[H2] See Single Origins
We get new single origins each week that come from all around the world! Explore the new offerings and find your new favorite way to start the day!
See Offerings
[H2] Wholesale
Be our partner. Wholesale is the heartbeat of what we do. Onyx is not some publicly traded company or a large firm of investors and venture capitalists. We’re baristas, roasters and cafe owners. We understand hospitality. You'll find an entire team of professionals to help along your journey, each an industry leaders in their own field of expertise.
Learn More
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We’ve spent years refining ingredients, perfecting recipes, and testing in our cafes to create drinks that are both delicious and unforgettable. Now, we’re sharing the best of what we discovered with you. With Barista Provisions, we take the guesswork out of achieving balance, depth, and consistency.
Explore Now
[H2] Classes
Let Vanessa DeGraffenried, Head of R&D + Public Education, guide you through a variety of skills and knowledge surrounding all aspects of coffee and beverages. All classes are hosted in our 2nd Street Studio in Rogers
See Classes
SUB-PAGE (https://onyxcoffeelab.com/collections/coffee/) Coffee – Onyx Coffee Lab
[H1] Filters 37 Results null [H1] Coffee Filter [IMG: Monarch] 2oz 10oz 2lbs 5lbs + Quick Add + Subscribe [H3] Monarch $21.50 Dark Chocolate | Molasses | Red Wine | Dried Berries | Thick & Syrupy Roast Level: Expressive Dark [IMG: Geometry] 2oz 10oz 2lbs 5lbs + Quick Add + Subscribe [H3] Geometry $22.50 Berries | Stone Fruit | Earl Grey | Honeysuckle | Round Roast Level: Ultra Light [IMG: Southern Weather] 2oz 10oz 2lbs 5lbs + Quick Add + Subscribe [H3] Southern Weather $21.50 Milk Chocolate | Plum | Candied Walnuts | Juicy & Citrus Finish Roast Level: Moderate Onyx Favorite [IMG: Tropical Weather] 2oz 10oz 2lbs 5lbs + Quick Add + Subscribe [H3] Tropical Weather $24.50 Mixed Berries | Sweet Tea | Raw Honey | Plum Roast Level: Moderate [IMG: Link to collection] [IMG: Cold Brew] 2oz 10oz 2lbs 5lbs + Quick Add + Subscribe [H3] Cold Brew $21.50 Cocoa | Dates | Brown Sugar | Stone Fruit | Creamy Roast Level: Dark [IMG: Power Nap] 2oz 10oz 2lbs 5lbs + Quick Add + Subscribe [H3] Power Nap $24.50 Brown Sugar | Cocoa | Silky | Floral | Peach Roast Level: Expressive Dark [IMG: Weber Workshops Collab] 10oz + Quick Add [H3] Weber Workshops Collab $120 Jasmine | Tangerine | Peach | Black Tea Roast Level: Ultra Light [IMG: Seasonal East Africa - (PRODUCT)RED] 8oz + Quick Add [H3] Seasonal East Africa - (PRODUCT)RED $24 Nectarine | Milk Chocolate | Sugar Cane | Cranberry Roast Level: Moderate [IMG: Link to collection] Limited Edition [IMG: USA Cycling] 10oz + Quick Add [H3] USA Cycling $25 Dark Chocolate | Molasses | Red Wine | Dried Berries | Thick + Syrupy Roast Level: Expressive Dark [IMG: Producer Experience Box - Jamison Savage] [IMG: Producer Experience Box - Jamison Savage] 2oz + Quick Add [H3] Producer Experience Box - Jamison Savage $70 [IMG: Honduras Edgardo Reyes] 2oz 10oz 2lbs + Quick Add [H3] Honduras Edgardo Reyes $26 Apricot | Brown Sugar | Citrus | Silky Roast Level: Ultra Light [IMG: Ecuador La Soledad Sidra] 2oz 10oz 2lbs + Quick Add [H3] Ecuador La Soledad Sidra "Wave" $66 Strawberry | Red Grape | Vanilla | Mango Roast Level: Moderate [IMG: Colombia Jairo Arcila Rose Process] 2oz 10oz 2lbs 5lbs + Quick Add [H3] Colombia Jairo Arcila Rose Process $48 Rose | Grapefruit | Honey | Mango Roast Level: Moderate [IMG: Peru La Margarita Gesha] 2oz 10oz 2lbs 5lbs + Quick Add [H3] Peru La Margarita Gesha $70 Jasmine | White Grape | Black Tea | Refined Roast Level: Light [IMG: Ecuador La Papaya Oak Barrel Anaerobic] 2oz 10oz 2lbs 5lbs + Quick Add [H3] Ecuador La Papaya Oak Barrel Anaerobic $38 Blackberry | Pineapple | Chocolate | Juicy Roast Level: Ultra Light Pre-Order [IMG: Colombia Nestor Lasso Ombligon] 2oz 10oz + Quick Add [H3] Colombia Nestor Lasso Ombligon $90 Cherry | Chocolate Ganache | Pomegranate | Candy Roast Level: Dark [IMG: Peru El Mirante Gesha] 2oz 10oz 2lbs 5lbs + Quick Add [H3] Peru El Mirante Gesha $70 Date | Orange Blossom | Sweet Lemon | Caramel Roast Level: Moderate [IMG: Decaf Colombia El Vergel Co-Ferment] 2oz 10oz 2lbs 5lbs + Quick Add [H3] Decaf Colombia El Vergel Co-Ferment $38 Watermelon | Powdery Candy | Honeycomb | Caramel Roast Level: Moderate [IMG: Ecuador La Papaya Typica Natural] 2oz 10oz 2lbs 5lbs + Quick Add [H3] Ecuador La Papaya Typica Natural $38 Strawberries & Cream | Vanilla | Raisin | Milk Chocolate Roast Level: Light [IMG: Honduras Marysabel & Moises Gesha] 2oz 10oz 2lbs 5lbs + Quick Add [H3] Honduras Marysabel & Moises Gesha $52 Meyer Lemon | Hibiscus | Cacao | Panela Roast Level: Ultra Light [IMG: Link to collection] Pre-Order [IMG: Panama Finca Deborah Nirvana Gesha] 2oz 10oz + Quick Add [H3] Panama Finca Deborah Nirvana Gesha $144 Grape Soda | Lime | Violet | Jasmine Roast Level: Moderate Small Batch [IMG: Peru Flores Family Gesha] 2oz 10oz 2lbs 5lbs + Quick Add [H3] Peru Flores Family Gesha $40 Jasmine | Raisin | White Tea | Melon Roast Level: Light [IMG: Rwanda Kanzu Station Natural] 2oz 10oz 2lbs 5lbs + Quick Add [H3] Rwanda Kanzu Station Natural $28 Dried Apricot | Canteloupe | Agave | Bittersweet Chocolate Roast Level: Light [IMG: Burundi Campazi Natural] 2oz 10oz 2lbs 5lbs + Quick Add [H3] Burundi Campazi Natural $26 Grapefruit | Concord Grape | Honey | Butterscotch Roast Level: Moderate [IMG: Rwanda Kanzu Station] 2oz 10oz 2lbs 5lbs + Quick Add [H3] Rwanda Kanzu Station $26 Apricot | Honeycomb | Tangerine | Black Tea Roast Level: Moderate [IMG: Peru San Martin de Pangoa] 2oz 10oz 2lbs 5lbs + Quick Add [H3] Peru San Martin de Pangoa $26 Cherry | Yellow Pear | White Tea | Caramel Roast Level: Light [IMG: Colombia Gabriel Castaño] 2oz 10oz 2lbs 5lbs + Quick Add [H3] Colombia Gabriel Castaño $30 Grapefruit | Dried Apricot | Fig | Walnut Roast Level: Light [IMG: Ecuador La Papaya Typica] 2oz 10oz 2lbs 5lbs + Quick Add [H3] Ecuador La Papaya Typica $38 Peach | Honey | Hibiscus | Tart Apple Roast Level: Light Decaf [IMG: Decaf Colombia Inzá San Antonio] 2oz 10oz 2lbs 5lbs + Quick Add + Subscribe [H3] Decaf Colombia Inzá San Antonio $24.50 Red Apple | Raw Sugar | Pear | Maple Roast Level: Expressive Dark [IMG: Eclipse] 10oz 2lbs 2oz 5lbs + Quick Add + Subscribe [H3] Eclipse $22.50 Baker's Chocolate | Burnt Sugar | Smoked Vanilla Bean Roast Level: Dark [IMG: Link to collection] [IMG: Link to collection] [IMG: Link to collection] [IMG: Link to collection] [IMG: Link to collection] [IMG: Sources] 2lbs + Quick Add [H3] Sources $72 Chocolate | Caramelized Citrus | Golden Raisin | Nutty No Matches. Maybe try adjusting your filters or reset all filters →
SUB-PAGE (https://onyxcoffeelab.com/collections/terroir/) Terroir Chocolate | Onyx Coffee Lab
null [H1] Terroir Chocolate [IMG: 40% White | Matcha] Sold Out [H3] 40% White | Matcha $11 Sweet | Vegetal | Umami [IMG: 51% Colombia | Espresso] 6 Bars 24 Bars + Quick Add [H3] 51% Colombia | Espresso $60 Espresso | Fudge | Caramel | Cream [IMG: 52% Ecuador | Dark Milk] 6 Bars 24 Bars + Quick Add [H3] 52% Ecuador | Dark Milk $60 Brownie | Cashew | Green Banana [IMG: 62% Colombia | Peanut & Sesame] 6 Bars 24 Bars + Quick Add [H3] 62% Colombia | Peanut & Sesame $60 Whiskey | Caramel | Molasses [IMG: 69% Madagascar] 24 Bars + Quick Add [H3] 69% Madagascar $240 Raspberry | Orange | Raisin | Peanut [IMG: 70% Tanzania | Dark & Lemon Crunch] 6 Bars 24 Bars + Quick Add [H3] 70% Tanzania | Dark & Lemon Crunch $60 Lemon | Cherry | Coffee [IMG: 77% Ecuador | Dark] 6 Bars 24 Bars + Quick Add [H3] 77% Ecuador | Dark $60 Fudge | Almond | Cherry [IMG: 86% Peru | Dark] 6 Bars 24 Bars + Quick Add [H3] 86% Peru | Dark $60 Cocoa | Mild Fruits & Florals | Spice & Oak [IMG: Ecuador | Berry Fizz] 24 Bars + Quick Add [H3] Ecuador | Berry Fizz $260 Fresh Berries | Cream | Sparkling Rosé [IMG: 64% Vietnam | Spicy Fiji] 24 Bars + Quick Add [H3] 64% Vietnam | Spicy Fiji $240 Chili | Cashew | Molasses [IMG: Ecuador | Cappuccino White Chocolate] 24 Bars + Quick Add [H3] Ecuador | Cappuccino White Chocolate $240 Cream | Berries | Espresso [IMG: India | Chai Milk Chocolate] 6 Bars 24 Bars + Quick Add [H3] India | Chai Milk Chocolate $60 Guava | Nutmeg | Caramelized Banana [IMG: Dark Chocolate Covered Espresso Beans] [IMG: Dark Chocolate Covered Espresso Beans] Sold Out [H3] Dark Chocolate Covered Espresso Beans $22 [IMG: Matcha White Chocolate Covered Pistachios] [IMG: Matcha White Chocolate Covered Pistachios] Sold Out [H3] Matcha White Chocolate Covered Pistachios $22 [IMG: Milk Chocolate Covered Cacao] [IMG: Milk Chocolate Covered Cacao] + Quick Add [H3] Milk Chocolate Covered Cacao $22 No Matches. Maybe try adjusting your filters or reset all filters →
SUB-PAGE (https://onyxcoffeelab.com/pages/wholesale/) Wholesale – Onyx Coffee Lab
[H1] Together we Grow. [H2] Relationship Goals Be our partner. Wholesale is the heartbeat of what we do. Onyx is not some publicly traded company or a large firm of investors and venture capitalists. We’re baristas, roasters and cafe owners. We understand hospitality. Our hope is that our pursuit of quality coffee will help your business succeed. You'll find an entire team of professionals to help along your journey, each an industry leaders in their own field of expertise. Read below about what we can offer and let us know if you have questions. Interested in Wholesale? Already have account? Log In [H2] Meet Your Team Award winning coffee professionals positioned to help your coffee program reach the next level of success and sustainability. Each facet of the hospitality industry is covered inside this elite group of industry pros. Click the name to read their bio or to contact them directly. MEET [H4] Andrea Allen MEET [H4] Jon Allen MEET [H4] Maxwell Mooney MEET [H4] Bear Soliven MEET [H4] Amie Raskin MEET [H4] Leyf Sanford MEET [H4] Vanessa DeGraffenried MEET [H4] Dakota Graff MEET [H4] Niki Weegens MEET [H4] Jaxon Nash MEET [H4] Morgan Eckroth MEET [H4] Ted Rosenblatt [H3] Andrea Allen Co-Founder & Director of Hospitality & Management Andrea has been working in the coffee industry since 2002. As much as she loves coffee, it's really the people in the industry that drew her in and kept her in. She works as the head of operations at Onyx. She's also the 2020 United States Barista Champion and 2022 World Barista Runner Up. In her spare time, she enjoys distance running, horseback riding, and spending time with Jon and their two daughters US Barista Championship 2nd place 2016, 2017, 2019 US Barista Championship 5th place 2018 US Barista Champion 2020 Contact Andrea [H3] Jon Allen Co-Founder and CEO Jon has wide range of experience across multiple facets of the Specialty Coffee and hospitality sector, along with a background in international travel for green coffee purchasing as well as extensive experience as a creative director in charge of branding direction, marketing, architecture and consulting for the hospitality industry. At heart, Jon is a visionary whose creativity in entrepreneurship work in tandem with a strong passion to understand how products, social environments, and digital assets impact people and their financial responsibility. He has also focused deeply on exploring the intersection of philosophy and communication in the way we serve others. Outside of his career, Jon is deeply invested in his family and community. Jon lives on a small farm in Northwest Arkansas with his wife, USBC winner Andrea Allen, and their two daughters, River and Abishai. He’s an admirer of British entertainment, avid in exercise, cooking for his family, and reading philosophy, science fiction, and fantasy novels. Q Grader Contact Jon [H3] Maxwell Mooney Head of Hospitality Wholesale Contact Maxwell [H3] Bear Soliven Sales Representative, Southern Territory With over 15 years of coffee experience, Bear is your go-to wholesale representative in the Heartland. Bear has been with Onyx through every season of its growth and is uniquely equipped to exceed your needs in everything from bulk coffee orders to brand collaborations. Our friendly neighborhood Bear is known for his flavorful hospitality, big personality, and great kindness. Contact Bear for wholesale inquiries in any of the following states: NC, SC, FL, AL, MS, MO, TX, TN, GA, LA, OK, and AR. US Cup Taster’s 6th 2024 Contact Bear [H3] Amie Raskin Director of Northeast, Mid Atlantic and Midwest Sales Amie Raskin is our Director of Northeast, Mid Atlantic and Midwest Sales. Amie is a long time coffee professional, hailing from LA and now residing in Brooklyn. She loves washed coffee and natural wines, lap swimming, and her two cats named Sweet Pea and Pippa. We are thrilled for her to lead our initiatives in the Northeast! Contact Amie [H3] Leyf Sanford Wholesale Hey, I’m Leyf. I joined Onyx in 2021 as a barista and now serve as a wholesale representative, building partnerships rooted in care and intention. My relationship with God has set the standard for how I serve others—with humility, integrity, and a commitment to excellence. Growing up in San Diego and surfing all over SoCal taught me reverence, how to challenge what’s feared, the patience to know that anything worth doing is worth doing well, and the treasure that can be discovered in building relationships—lessons I carry into every aspect of the adventures to come. For me, coffee is about people. It’s a story of care, from seed to cup, and I’m stoked to share that story with those who value the details as much as I do. It’s for who it’s for, I’m ready when you are. Let’s create something gnarly together. Contact Leyf [H3] Vanessa DeGraffenried Director of Education, Research + Development Vanessa can often be found sipping on a minimum of two to three coffee bevs at all times. She spends her days dialing in coffees, teaching classes, and bringing new menu ideas to life. With a background steeped in hospitality and a deep love for coffee, Vanessa believes education is one of the best ways to share joy and connection. Contact Vanessa [H3] Dakota Graff Director of Coffee and Green Buyer Dakota Graff is our Director of Coffee and Green Buyer, and he is responsible for sourcing the highest-quality green coffee possible from producers worldwide. Dakota manages our coffee lineup and develops relationships and initiatives that benefit our producing partners. More than just someone who sources coffee, Dakota is a respected industry figure who freely shares his knowledge and passion through Onyx’s educational content and his participation in coffee competitions. When not traveling the globe sourcing coffee, Dakota enjoys running, making pizza, and working in his wood shop. US Barista National Qualifier 2018 US Coffee in Good Spirits 6th 2019 US Coffee in Good Spirits 2nd 2020 US Barista Finalist 2023 Contact Dakota [H3] Niki Weegens Creative Director Niki joined the Onyx Team as the Director of Social Media in January 2022. Since then she has become the Creative Director leading a team of individuals in all things Onyx Coffee Lab. From brand strategy to creative production, she directs and takes part in all things that craft Onyx’s story to tell to the world! Contact Niki [H3] Jaxon Nash Media & E-Commerce Manager Jaxon joined the Onyx Team as the Manager of Social Media in November 2023. In the role of Media and E-Commerce Manager, he helps manage all avenues of communication and media with the company's online following. Jaxon leverages media insights and analytics to understand how to better communicate our brand to our audience while providing engaging content for followers to experience. He also helps to coordinate and oversee the release of all retail and wholesale items in the Onyx product catalog. Taking part in both content creation and creative marketing and advertising, he helps to tell the story of Onyx to the public through the means of digital media to drive sales and increase reach. Contact Jaxon [H3] Morgan Eckroth Content Marketing Specialist Morgan Eckroth joined the Onyx team as our Content Marketing Specialist in May of 2022. You can find her making entertaining and educational coffee content and holding down the title of The Internet’s Friendliest Barista. Morgan is the 2022 US Barista Champion and the 2022 World Barista Champion Runner Up. Contact Morgan [H3] Ted Rosenblatt Tech Ted was fascinated with how things worked from a young age, and started to learn by watching others take things apart to fix them. He eventually started to do this on his own, and became more and more interested in fixing things. Now, Ted gets to do this as a job and enjoys figuring out how and why something is not working, and what it takes to repair. Here at Onyx, he gets to use his knowledge on a variety of equipment, ranging from a simple grinder to a large 70 kilo coffee roaster. Everyday there’s something else to learn about and fix. Certified Espresso Technician Certified La Marzocco Certified Modbar Specialist Contact Ted [H2] Wholesale Benefits Onyx has always been industry focused, from the producers to the cafes. We’ve built a team and benefit packages based on a combination of many long careers running coffee programs, cafes and restaurants. We know what we would want from a partnership, and that’s precisely what we bring to the table. Benefit from what we know and what we can offer you. We look forward to working together. [H3] Great Coffee A quality coffee beverage starts all the way back at the farm. From its inception, every step along the supply chain influences the characteristics of the final cup. We know that building a successful business requires this same kind of intentionality. Our coffees set you up to produce drinks that customers love, and our strict quality control process means that we only send out the absolute best coffees we roast. On top of everything else, our commitment to pricing and logistics transparency means that you have access to all the data we do, granting you full access to a wealth of knowledge and resources you can trust. [H3] World Class Training We take a lot of pride in our training program at Onyx. Our trainers have all excelled greatly in the world of coffee, from winning national titles in brewing to international titles in latte art. Beyond these competitive achievements, however, they are simply phenomenal coffee professionals, able to break down complex brew theory into digestible, enjoyable lessons. Together, our trainers have had a hand in the creation of incredible baristas. For our partners we offer on site, virtual, and on campus training at our HQ at the 1907. From basic espresso theory to training trainers, we can do it all. [H3] Customer Service To many companies, customer service is simply a requisite to full–to us, it is our top concern. Not only do we desire intentional and fruitful relationships with every partner, big and small, but we strive to offer extremely quick and efficient services. We truly believe our success is only found in the success of those with whom we work, so we will do whatever we can to help you and your shop reach your goals. [H3] Tech Support The importance of properly functioning machinery cannot be overstated. Whether it’s equipment recommendations, regular maintenance or an emergency repair, we offer support for wholesale customers and other shops alike. We work on and support most major coffee equipment brands. Expertise and passion for coffee combine with excellence and customer service. [H3] Consulting So much of hospitality, customer experience, and staff efficiency begins with thoughtful design. Whether it’s guidance on purchasing coffee equipment or MEP layout on your coffee bar, our team has the experience to provide in depth feedback on your project. Our goal is to help set our partners up to offer the very best high end coffee service. [H3] Culture & Partnership We’re an independently owned company that wants to see grassroots coffee grow. No investors to please, just us. We want to see independent cafes flourish. Whether it's social media support or hanging out at a coffee event, we’re committed to relationships and to excellence and we truly thrive whenever our partners are successful. [H3] Having Onyx in our cafe has been an absolute joy. This coffee never disappoints, and their bags catch everyone’s attention. The coffee always ships the same day I order, and arrives in days! Even states away: they are incredibly accommodating and consistent. There is nothing better than getting a new shipment of Onyx Coffee! Tyler White General Manager at Pause Coffee House, Fair Oaks, CA [H3] Onyx has provided us with one of the most delicious coffees every week for over a year with consistency. They take care of us when we forget to place orders or have any issues. One of the most pleasant partners we've worked with, and a team full of positive energy. We always look forward to what fun they'll bring to the table next time. Marcelo Kim General Manager of Alchemist Coffee Project [H3] Partnering with Onyx has been incredibly rewarding since making the decision prior to opening our shop. Our local community was enthusiastic to see their coffees on bar, and we've always been blown away by the quality of every coffee as well as the customer service and transparency we have received since day one. From taking trips to visit and train in Arkansas, to hosting events together here in Nashville, the Onyx crew feel like extended family and we are ever so grateful for the chance to work together. Jordan Retrograde Coffee - Nashville, TN [H3] For the past three years the relationship with Onyx has more than met our expectations. We knew we made the right choice from the beginning. Working with them has been a breeze and anytime we have questions or need advice they are always there with an answer or solution. We owe so much of our success to Onyx. People see the name in the window and know they are getting quality coffee. Deidre Mays Magnolia Coffee House - Arkansas
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 4 | 1 |
| /collections/coffee/ | 53 | 1 |
| /collections/terroir/ | 20 | 1 |
| /pages/wholesale/ | 6 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
Based on 2707 businesses audited.
Onyx Coffee Lab has 28.4 points less BS than the average for Food, Restaurants & Delivery.
Food, Restaurants & Delivery BS: Onyx Coffee Lab (onyxcoffeelab.com)
This is a benchmark for substance-led branding where marketing ‘pilgrimage’ language is backed by forensic agricultural and competitive evidence. The site contains almost no bullshit, suffering only from minor technical SEO implementation flaws and a lack of structured data. It proves its value through transparency and technical excellence rather than typical lifestyle marketing.
Fix the broken heading hierarchy on the homepage where individual letters are wrapped in H2 tags, which currently signals technical amateurism. Implement comprehensive Product, Organization, and Person schema to digitally anchor the high-authority claims made in the text. Add direct links to the B-Corp certification profile and James Beard Foundation finalist announcements to convert text claims into verifiable proof paths. Maintain the current level of technical sourcing detail as it is the site’s primary BS-killer.
The website perfectly aligns with the specialty coffee roasting and hospitality sector. Content focuses on origin-specific sourcing, technical roasting specifications, and professional barista training, confirming a high-fidelity industry match.
“The score of 14 is driven primarily by technical implementation gaps (Identity and Authority) and structural heading incoherence on the homepage (Semantic Coherence). The site's content itself is nearly flawless in terms of substance and proof, resulting in minimal scores across the Information Density and Trust and Proof pillars.”
This training module utilizes a snapshot of public data from Onyx Coffee Lab, captured on May 25, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Onyx Coffee Lab: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://onyxcoffeelab.com to view the most current version of its content and learn from the source what this company is about and what it offers.