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[H2]

150 years full of flavour

Video file

News

[H3] Paulig and Einride electrify long-haul tortilla transport route in Sweden

Work With Us

[H3] Executive chef/(Key) Account Manager

Taste the change

[H3] Paulig product portfolio assessed against eight sustainability metrics with first results shared

News

[H3] Paulig’s Annual General Meeting 2026 was held on April 16 in Helsinki

Taste the change

[H3] Paulig collaborates with HowGood to drive sustainable transformation of its products and provide environmental impact insights to its stakeholders

Work With Us

[H3] Master Data Specialist

[H1] For a life full of flavour

Paulig is an international food and beverage company, growing a new, sustainable food culture – one that is good for both people and the planet. We offer Tex Mex, snacks, coffees, World Foods and spices. Among our beloved brands are Santa Maria, Paulig, Conimex, Risenta, Poco Loco and Zanuy. At Paulig, we also manufacture products for our industry and private label customers. We are a team of around 2,700 passionate professionals in 13 countries.

150 years full of flavour

Since day one, we’ve had a bold vision: flavour shouldn’t be a luxury for the few, but a right for everyone. After all, what’s life without flavour? Dive into the fascinating story of how Paulig has made life more flavourful for 150 years, and continues to do so today.

[IMG: Paulig moments]

[H2] Our flavourful history

[IMG: Young Gustav Paulig]

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1876
In 1876, young businessman Gustav Paulig opens a small trading house in Helsinki, importing flavourful goods such as coffee, spices, sugar and oils. In Finland, people are still laboriously roasting their coffee at home. Gustav sees an opportunity and decides to master coffee roasting himself and sell ready-roasted coffee to the people. In its very first year, the company imports over 300,000 kilos of green coffee. Gustav’s early belief in long-term partnerships and uncompromising quality sets the course for everything that follows.

[IMG: Paulig trademark]

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1880’s
As someone who takes matters into his own hands, Gustav Paulig designs a simple trade mark built around the letter P. It becomes more than Paulig’s logo, it becomes a symbol that people come to associate with quality and a brand they can trust.

[IMG: Bertha Paulig]

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1907
After Gustav Paulig’s death, his wife Bertha Paulig steps forward to lead the company. In an era with almost no women business leaders, she becomes one of Finland’s first female CEOs. Bertha makes bold moves, repositioning the company from wholesale trading towards consumer retail and acquiring the Nissen café chain. With resilience, courage and a sharp business instinct, she steers Paulig into a new flavourful era.

[IMG: Santa Maria spice jars]

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1911
While Paulig is shaping its own path, a small spice shop opens in Gothenburg, Sweden. For years, their stories run in parallel. Decades later, they join forces: Paulig and Santa Maria consolidate sourcing, production, product development and marketing, and Paulig’s seasonings begin their journey to Nordic tables under the Santa Maria name.

[IMG: Paula]

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1920
In the 1920s, a young woman in traditional national dress greets visitors at Paulig’s fair stands, serving coffee and giving the brand a warm, human presence. In 1926 she becomes “Paula,” appearing on posters and packages as one of Finland’s first truly recognizable brand characters. In 1950 she steps fully into the spotlight when the first real Paula Girl is chosen to represent Paulig at events across the country.

[IMG: Coffee packaging]

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1929
Paulig introduces its first branded coffee blends, Juhla and Presidentti, crafted to bring consistency and character to every cup. At the same time, seasonings arrive in convenient consumer packs, replacing the old paper cones that allow flavour to escape before it ever reaches the kitchen. For Finnish homes, this is a small revolution: consistent blends, fresher spices and convenience. For Paulig, it marks the beginning of a modern, more recognisable product family.

[IMG: Paulig boys]

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1940's
As Finland endures the hard wartime years of the 1940s, Paulig finds ways to support its people. Employees called to the front continue receiving their full wages, and “Paulig’s boys” are encouraged through regular gift boxes sometimes containing the rare comfort of real coffee. Back home, the company keeps its factories running with substitutes and matches. In a decade defined by scarcity, loyalty and care become Paulig’s most important investments in the future.

[IMG: Vuosaari roastery]

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1968
Paulig inaugurates its new roastery in Vuosaari on Helsinki’s eastern shore, the largest of its kind in the Nordic region. At the opening ceremony, President Urho Kekkonen starts the roasting of the first batch of Presidentti coffee, now guided by modern, computer-controlled systems. From that moment on, every Paulig coffee pack carries a golden cup on the front: a simple mark that comes to embody carefully selected beans, precise roasting and a consistently high standard in every cup.

[IMG: Chilis]

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1987
Paulig establishes a dedicated Spice Division alongside its Coffee Division and sells its other operations, choosing to focus on its two core strengths: coffee and seasonings. It’s a strategic shift that clears the table of side businesses so Paulig can concentrate on what it does best: creating great flavour.

[IMG: Juhla Mokka]

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1990
Paulig is the first company in Finland to change its coffee packaging into a laminate-only pack, doing away with the traditional cardboard box that previously contained the vacuum-packed coffee. The new format frees up space in warehouses and on store shelves, and leaves households with less waste to deal with. It may seem like a small change, but it marks an early step towards incorporating environmental responsibility into the company’s practices.

[IMG: Santa Maria Tex Mex]

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1991
Santa Maria takes a bold step beyond spices with the launch of its Tex Mex range. Suddenly, soft tortillas, crunchy chips and ready-to-use spice mixes make it easy for Nordic homes to bring Mexican-inspired flavours to the weekday table. What begins as a curious newcomer quickly becomes a contemporary classic. Tex Mex together with snacking proves to be a key source of growth for Paulig.

[IMG: Woman holding spice bags]

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1993
Paulig opens a combined coffee roastery and spices factory in Saue, just outside Tallinn, marking its return to Estonia after more than 50 years. The investment is more than a production decision; it signals a clear commitment to the newly opened Baltic markets and to rebuilding ties across the Gulf of Finland. The Saue factory grows into Paulig’s hub for the region and a symbol of forward looking togetherness after decades apart.

[IMG: Poco Loco Tex Mex dish and products]

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1995
As Paulig sharpens its focus on coffee and spices, a new player appears in Roeselare, Belgium. Poco Loco produces its first tortilla chips, laying the foundation as a dedicated Tex Mex and snacking specialist. When the Poco Loco brand becomes part of the company in 2010, those chips and wraps evolve into a powerful engine for the Paulig’s Tex Mex and snacking growth in Europe.

[IMG: Santa Maria Tex Mex dishes]

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2011
After years working together in the Nordic Spice Alliance, Paulig and Santa Maria take the next step in 2011, when the Santa Maria brand becomes fully owned by Paulig. Adding the brand to the company’s portfolio enables a broader, more international food business with the scale to shape popular food culture.

[IMG: PINC team]

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2018
Paulig launches PINC. As the company’s venture arm, PINC explores new food solutions and future business opportunities. With a focus on sustainability, emerging technologies and shifting consumer needs, PINC becomes a testbed for bold ideas that reach beyond Paulig’s core categories. It signals a new strategy: growth doesn’t just come from products, but from shaping what food can be tomorrow.

[IMG: Sustainability]

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2020
Paulig launches an ambitious sustainability programme that puts climate action and responsibility at the heart of its long-term strategy. The company commits to science-based climate targets, aiming by 2030 to cut emissions in line with the 1.5°C goal. At the same time, Paulig sets out to ensure all its packaging is recyclable and made from renewable or recycled materials, signalling a strong commitment: growth and great flavour must go hand in hand with a sustainable future for food.

[IMG: Hand holding corn]

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2022
Liven joins Paulig bringing its Spanish-made Tex Mex products and innovative snacking expertise into the company. The acquisition adds one of Europe’s widest Tex Mex and snacking portfolios to Paulig’s offering and combines Liven’s manufacturing capabilities with Paulig’s long-standing flavour know-how. Paulig’s position in the fast-growing Tex Mex and snacking market across Europe is further strengthened.

[IMG: Indigrand products]

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2024
Panesar Foods becomes part of Paulig, adding its UK-made sauces, salsas and condiments expertise to the Paulig portfolio. After 17 years of working side by side, Panesar’s fast and flexible manufacturing is combined with Paulig’s ambitions in World Foods. The acquisition broadens Paulig’s portfolio and strengthens its position in the fast-growing World Foods, Tex Mex and snacking space. IndiGrand is one of Panesar's popular brands.

[IMG: Girl eating snack]

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2024
Paulig raises the bar for its climate ambitions with a Net Zero 2040 goal. The commitment spans the entire value chain, supported by clear milestones that drive emissions down step by step. Climate action becomes a built-in principle for how products are developed, ingredients sourced and the business grown, ensuring everyday choices steer the company toward a low-carbon future.

[IMG: Conimex productrs]

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2025
Conimex joins Paulig, adding bold, beloved Asian-inspired flavours to the portfolio. With its long heritage dating back to 1932, Conimex brings even more colour to the mix. The partnership expands Paulig’s flavour world to new audiences and even more flavourful meals across Europe.

[IMG: Women eating]

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2026
In 2026, Paulig celebrates 150 years of bringing flavour and inspiration to everyday moments – connecting people through the joy of shared meals while making a positive impact on both people and the planet. Paulig has grown into an international food and beverage company, home to beloved brands such as Santa Maria, Paulig, Conimex, Risenta, Poco Loco, and Zanuy. Today, Paulig’s passion for flavour reaches not only consumers and professional chefs around the world, but also private label and industry customers.

Paulig today

[IMG: Paulig 150 emblem and man eating snack]

Paulig has grown into an international food and beverage company, home to beloved brands such as Santa Maria, Paulig, Conimex, Risenta, Poco Loco, and Zanuy. Today, Paulig’s passion for flavour reaches not only consumers and professional chefs around the world, but also private label and industry customers. With a portfolio spanning Tex Mex and coffee, Asian food, snacks and spices, our family-owned company continues its growth journey with the ambition of shaping popular food culture and being a sustainable frontrunner in the industry.

[IMG: A selection of Paulig]

13
countries

2700
employees

80
markets

14
factories

[IMG: Rolf Ladau]

Pressrelease: Paulig marks 150 years of shaping food culture
"As we mark 150 years, we are both proud of our heritage and focused on the future, as we strive to become one of the fastest growing food and beverage companies in Europe." Rolf Ladau, CEO

Read our pressrelease

[H2] Get to know our brands

[IMG: Santa Maria logo]

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Founded in 1911
Founded in Sweden in 1911, Santa Maria is today a popular brand across Europe - and beyond. Santa Maria's portfolio include Tex Mex, spices and flavouring, Asian concepts, snacks and BBQ. Great tastes from destinations, near and far, have always been a part the Santa Maria brand. www.santamariaworld.com

[IMG: Paulig coffee logo]

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Founded in 1876
Paulig coffee brands hold a strong market position in Finland and the Baltics. We sell and market roasted coffee, ready coffee drinks, chocolate drinks and filter services. A wide range of brand products, continuing product development, seamless quality control, responsibility from bean to cup, and creating new coffee trends are the hallmarks of Paulig. www.paulig.com

[IMG: Conimex logo]

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Founded in 1932
Since 1932, Conimex has been bringing delicious Eastern flavours to the Netherlands. Over the years, it has grown into a market-leading brand known for its’ range of Asian meal makers, prawn crackers, soups, sauces, and seasonings. www.conimex.nl

[IMG: Poco Loco logo]

[H3]
Founded in 1994
Bringing great tasting products to consumers is what the Poco Loco brand is all about. While the core originates from the Tex Mex cuisine, Poco Loco has become much more than that. It is a brand for easy and versatile cooking and snacking, from creating a delicious Tex-Mex meal, a quick and tasty sandwich wrap or a delicious snack. www.pocoloco.be

[IMG: Zanuy logo]

[H3]
Founded in 1990
Zanuy is one of Spain’s most beloved Tex Mex brands. The brand invites you on a culinary journey that takes you from the most authentic Mexican tradition to the trendiest Organic and Veggie recipe experience. www.zanuy.com

[IMG: Antalya logo]

[H3]
Founded in 2012
Founded in 2012, Antalya is a brand inspired by the Turkish city known for its rich street‑food culture. Antalya offers authentic dürüm tortilla wraps designed specifically for the professional kebab and OOH market.

[IMG: Indi Grand logo]

[H3]
Founded in 2012
Launched in 2012 by Panesar Foods in the UK, Indi Grand is a brand inspired by the rich culinary heritage of India and the family journeys of its founders. The range includes authentic Indian cooking sauces, ready‑to‑eat meals, chutneys, dips and meal kits, each crafted with high‑quality ingredients and traditional recipes. www.indigrand.com

News

[H3] Paulig and Einride electrify long-haul tortilla transport route in Sweden

Work With Us

[H3] Executive chef/(Key) Account Manager

Taste the change

[H3] Paulig product portfolio assessed against eight sustainability metrics with first results shared

News

[H3] Paulig’s Annual General Meeting 2026 was held on April 16 in Helsinki

Taste the change

[H3] Paulig collaborates with HowGood to drive sustainable transformation of its products and provide environmental impact insights to its stakeholders

Work With Us

[H3] Master Data Specialist

[IMG: A selection of Paulig]

Paulig has a wide portfolio of loved food and beverage brands.

[IMG: Santa Maria tacos and logo]

[H3] Santa Maria
Founded in Sweden in 1911, Santa Maria is today a popular brand across Europe - and beyond. Santa Maria's portfolio include Tex Mex, spices and flavouring, Asian concepts, snacks and BBQ. Great tastes from destinations, near and far, have always been a part the Santa Maria brand. www.santamariaworld.com

[IMG: Coffee moment and Paulig logo]

[H3] Paulig
Paulig coffee brands hold a strong market position in Finland and the Baltics. We sell and market roasted coffee, ready coffee drinks, chocolate drinks and filter services. A wide range of brand products, continuing product development, seamless quality control, responsibility from bean to cup, and creating new coffee trends are the hallmarks of Paulig. www.paulig.com

[IMG: Conimex meal and logo]

[H2] Conimex
Since 1932, Conimex has been bringing delicious Eastern flavours to the Netherlands. Over the years, it has grown into a market-leading brand known for its’ range of Asian meal makers, prawn crackers, soups, sauces, and seasonings. www.conimex.nl

[IMG: Poco Loco tacos and logo]

[H3] Poco Loco
Bringing great tasting products to consumers is what the Poco Loco brand is all about. While the core originates from the Tex Mex cuisine, Poco Loco has become much more than that. It is a brand for easy and versatile cooking and snacking, from creating a delicious Tex-Mex meal, a quick and tasty sandwich wrap or a delicious snack. www.pocoloco.be

[IMG: Zanuy Tex Mex meal and logo]

[H3] Zanuy
Zanuy is one of Spain’s most beloved Tex Mex brands. The brand invites you on a culinary journey that takes you from the most authentic Mexican tradition to the trendiest Organic and Veggie recipe experience. www.zanuy.com

[IMG: Antalya logo on top of recipe image]

[H3] Antalya
Founded in 2012, Antalya is a brand inspired by the Turkish city known for its rich street‑food culture. Antalya offers authentic dürüm tortilla wraps designed specifically for the professional kebab and OOH market. With strong performance in foodservice, Antalya has become a trusted choice for operators seeking reliable, flexible and authentic dürüm wraps.

[IMG: Indi Grand logo on top of recipe image]

[H2] Indi Grand
Launched in 2012 by Panesar Foods in the UK, Indi Grand is a brand inspired by the rich culinary heritage of India and the family journeys of its founders. The range includes authentic Indian cooking sauces, ready‑to‑eat meals, chutneys, dips and meal kits, each crafted with high‑quality ingredients and traditional recipes. Indi Grand brings bold, vibrant flavours to modern kitchens, offering convenient, restaurant‑quality Indian dishes designed to “stir the senses” and make authentic Indian cuisine accessible to all. www.indigrand.com

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[H2] Lue lisää

[IMG: Paulig PRO]

Paulig PRO

Paulig for Industry

[IMG: Tortilla wraps on plate]

Customer Brands

What’s life without flavour?

Not much, if you ask us at Paulig. We are a family-owned food and beverage company, offering a world of flavours for home cooks, baristas, professional chefs and industry customers alike. We provide all things tasty: Tex Mex, coffee, Asian food, snacks and spices. We want to be at the forefront of change because we know that taste is key in building a more sustainable future of food. What we put on our plate or cup today, will make a difference tomorrow.  We have 2,700 passionate employees in 13 different countries. It would take a kilometre-long table to sit us down for dinner together. Our different backgrounds inspire us in growing a new, sustainable food culture – one that is good for both people and the planet. For a life full of flavour.

[IMG: Paulig 150 years emblem]

150 years full of flavour
In 2026, Paulig celebrates 150 years of flavourful moments - growing from a small Helsinki coffee shop into an international food and beverage company that brings people together around great flavours! ​

Learn more about our story

[IMG: A selection of Paulig]

News

[H3] Paulig and Einride electrify long-haul tortilla transport route in Sweden

Work With Us

[H3] Executive chef/(Key) Account Manager

Taste the change

[H3] Paulig product portfolio assessed against eight sustainability metrics with first results shared

News

[H3] Paulig’s Annual General Meeting 2026 was held on April 16 in Helsinki

Taste the change

[H3] Paulig collaborates with HowGood to drive sustainable transformation of its products and provide environmental impact insights to its stakeholders

Work With Us

[H3] Master Data Specialist