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The Sazerac Company
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HOMEPAGE Sazerac Company (https://sazerac.com)
Sazerac Company
Over 450 of the world’s most extraordinary alcohol brands are part of the Sazerac family. Discover our portfolios, distilleries career opportunities & more!
NAV_HEADER_HEADING_REPEATED_BODY Our Story (https://sazerac.com/our-company/our-story.html)
Our Story
Discover Sazerac's rich, storied history that began in the mid-16th century and carries on to this day. Learn more here.
NAV_HEADER_HEADING_REPEATED_BODY Sazerac Rye | Sazerac Company (https://sazerac.com/our-brands/sazerac-rye-whiskey.html)
Sazerac Rye | Sazerac Company
The Sazerac Rye is deep amber-hued straight rye whiskey symbolizing the tradition and history of New Orleans, and is the essence of The Sazerac Cocktail. Antoine Peychaud, a Creole immigrant, operated a pharmacy on the French Quarter's Royal Street in 1838. With his background as an apothecary, he was a natural mixologist. His friends would gather for late-night revelry at his pharmacy. Peychaud would mix brandy, absinthe and a dash of his secret bitters for his guests. Later this quaff would come to be known as the Sazerac.
NAV_HEADER_HEADING_REPEATED_BODY Sazerac de Forge Cognac (https://sazerac.com/our-brands/sazerac-de-forge.html)
Sazerac de Forge Cognac
The Sazerac De Forge & Fils “Finest Original” Cognac is a blend of Cognacs made from old and native grape varieties – only available in limited markets.
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HOMEPAGE (https://sazerac.com) Sazerac Company
[H1] The Sazerac Company Skip Intro Pause Play Home Sweet Home [H2] Sazerac in New Orleans Explore New Orleans Where it Began [H2] Sazerac in France Explore France Award Winning Distilleries [H2] Sazerac in Kentucky Explore Kentucky Experience Top Mixologists [H2] Sazerac in London Explore London Sip Old Irish Whiskey [H2] Sazerac in Cork Explore Cork Steeped in Tradition [H2] Sazerac in Montreal Explore Montreal Golden Sunsets and Single Malts [H2] Sazerac in Goa Explore Goa A Land Like No Other [H2] Sazerac in Sydney Explore Sydney [IMG: Black and white image of door to Master Distiller Room and Legacy de Forge estate] [H2] A deep history of global connections Genuine, fun-loving people across the globe have been enjoying Sazerac spirits together with friends for centuries. Join the party and discover the universal appeal of a finely-poured drink, from Paris to New Orleans. READ OUR STORY [IMG: Buffalo Trace and Sazerac Rye Collage] [H2] Our family of brands Over 450 of the world’s most extraordinary brands are part of the Sazerac family. We’re proud to create spirits, cocktails, and experiences for every taste and occasion for people all across the globe. Our spirits are created at some of the world’s best distilleries and they’re waiting for you. View All Brands [IMG: Sazerac Rye on Piano] [H2] Sazerac Rye Learn More about Sazerac Rye [IMG: Closeup of Sazerac de Forge Cognac Packaging] [H2] Sazerac de Forge Cognac Learn More About Sazerac de Forge [H2] Our Distilleries Buffalo Trace Distillery Visit us in Frankfort LEARN MORE ABOUT OUR DISTILLERIES
SUB-PAGE (https://sazerac.com/our-company/our-story.html) Our Story
[H3] A Rich Heritage And An Even Brighter Future 1630s-1800 1800-1850 1850-1900 1900-1950 1950-2000 2000-Today Sazerac at a Glance 01 / 07 [IMG: Collage of three historical Sazerac images] [H2] With almost 400 years of rich history, we have a storied past and an even brighter future From the beginning, our evolution has been driven by several key components – an entrepreneurial spirit, a desire to grow and prosper, coupled with an enduring will to survive. Our business was rooted in the Cognac business in France, which in turn led to the creation and popularity of coffee houses and bars in New Orleans, the Sazerac Cocktail, and eventually to the Sazerac Company we are today. We are excited about our future as a premier global spirits company working hard to bring the very best spirits in the world to our consumers, while at the same time providing our team with a great working environment and demonstrating care for the communities we live in. Start Timeline [IMG: Portrait of Laurent Sazerac] Laurent Sazerac [H2] 1630s to 1800 Cognac Region of France [H2] Our French Origins Since its origins in the Cognac region of western France, the Sazerac family name has elicited recognition and respect in the spirits industry. The namesake brand, Sazerac de Forge et Fils was the original spirit used in the Sazerac Cocktail and by the mid-19th century became a natural choice for the name of the original Sazerac coffee house. [H2] 1630s The Sazerac Family Establishes a vineyard and distillery to make Eaux De Vie in the Cognac region. [H2] 1713 Louis Sazerac de Roches makes the bells at the family’s foundry. [IMG: Foundry Bells] [H2] 1779 Louis Sazerac produces cannons to help America during The American Revolution under the direction of Benjamin Franklin. [IMG: Sazerac Family crest] [H2] 1781 Bernard Sazerac buys Logis de Forge, an estate with extensive vineyards, and assumes the name Bernard Sazerac De Forge. [IMG: Black and white anqitue image of historic Logis de Forge] [H2] 1782 Bernard begins making Sazerac Cognac, warehousing the aging barrels in Angouleme. [IMG: Portrait of Bernard Sazerac with family star crest] [H2] 1791 Bernard Sazerac De Forge dies, passing control of his ventures and property to his son Laurent Sazerac De Forge. [IMG: Aerial image of Logis de Forge Estate] The historic Logis de Forge estate purchased by Bernard Sazerac in 1781, as it looks today. [H2] 1800 to 1850 New Orleans [H2] Sazerac Arrives in the Big Easy Sazerac De Forge Et Fils Cognac lands in New Orleans and soon becomes a popular local drink, in turn leading to various iterations of the Sazerac House. Their locations in historic New Orleans, and their famous proprietors and patrons, all played a major role in the development of the wholesale liquor business that later evolved into the thriving company that Sazerac has become today. [H2] 1834 Antoine Peychaud (1803-1883) establishes his own apothecary at 123 Royal Street in New Orleans (known as 437 Royal Street today), where he sells “the best bitters, peppermint and alcohol” to local coffee houses for use in their cocktails. [IMG: Original Peychaud] [H2] 1836 The Merchants Exchange is completed at 26 Royal Street, New Orleans. The grand gathering place for the city’s merchants houses rooms for meetings, a great rotunda for auctions, a reading room, post office and a coffee house and bar. [IMG: Pencil drawing of original Merchants Exchange building] [H2] 1838 Sewell Taylor (1812-1861) arrives in New Orleans from Pensacola, Florida, and begins working as a barkeeper at a coffee house in the Merchants Exchange. [H2] 1839 The first known ad for Sazerac de Forge et Fils Cognac in the U.S. appears in Philadelphia’s National Gazette. For many years Sazerac and other Cognacs were advertised as brandies. [IMG: An image of a newspaper ad about Sazerac brandy from 1839] [H2] 1845 Sewell Taylor obtains a five-year lease to run the Merchants Exchange Coffee House. [IMG: Pencil drawing of inside of original Merchants Exchange coffee house] [H2] 1849 Sewell Taylor’s coffee house lease is not renewed at the Merchants Exchange. He establishes a wholesale and retail liquor business nearby on Royal Street where he began to promote Sazerac de Forge est Fils brandy exclusively. [IMG: Watercolor painting of original Sewell Taylor coffee house] [IMG: Pencil drawing of New Orleans in the 1800] New Orleans in the 1840’s when Sewell Taylor established his liquor business. [H2] 1850 to 1900 New Orleans [H2] Sazerac Continues To Grow And Prosper [H2] 1852 The Sazerac House, a coffee house located next to the Merchants Exchange, and its proprietor, Aaron Bird (1793-1864) are first mentioned in the local press. There are many indications that Sewell Taylor was the financial backer or perhaps the actual owner of the Sazerac House. This ad shows that he was the legal representative, the “Syndic” for the creditors of the bankrupt Armstrong’s which became the Sazerac House shortly after. [IMG: An image of a newspaper ad about the original Sazerac House in 1852] [H2] 1857 Peychaud advertises “American Aromatic Bitter Cordial” for the first time, also announcing his bitters have been introduced into use at the Sazerac House. [IMG: Handwritten newspaper advertisement from 1857] [H2] 1860 After Aaron Bird’s death, J.B. Schiller, a local importer of Sazerac de Forge Et fils brandy, takes over as proprietor of the Sazerac House. He expands the footprint of the property to include the building next door at 11 Exchange Place and uses it as a stockroom. That same year Schiller hires Thomas H. Handy as a clerk at the Sazerac House. [IMG: 1865 Newspaper Announcement] [H2] 1869 Thomas H. Handy (1839-1893), who had been working at the Sazerac House since 1865, and several other employees from Thos. H. Handy & Co. buy the Sazerac House from Schiller who was in bad health and passed away shortly after. [IMG: Black and white pencil drawing portrait of Thomas H. Handy] [H2] 1873 Thomas H. Handy announces it is the sole agent in New Orleans for Sazerac de Forge et Fils brandies. [IMG: Handy] [H2] 1878 After Handy loses his money in bad railroad investments, he is forced to dissolve Thos. H. Handy Co., though he maintains control of Peychaud’s bitters. Shortly after, Vincent Micas buys out Thomas Handy becoming the owner of the Sazerac House, the sole agent for Sazerac de Forge et Fils brandy and the owner of Peychaud’s Bitters. This begins a bitter battle between Handy and Micas for control of the Sazerac House and Peychaud’s bitters. [H2] 1882 In March, Vincent Micas loses his lease of the Sazerac House and the building is demolished. He opens “the old Sazerac” bar room and liquor store at the intersection of Common and Camp streets. In October of the same year, Thomas Handy rebuilds and reopens the Sazerac House at its original location on Exchange Place to much fanfare. [IMG: Image of newspaper ad announcing reopening of Sazerac House 1882] [H2] 1884 Experiencing financial difficulties, Micas sells his Sazerac saloon and liquor store along with the rights to Peychaud’s Bitters to an employee, Theodore Baumann, and moves to Bordeaux, France, ending his years' long competition with Thomas H. Handy. [H2] 1885 Affected by the phylloxera outbreak in French vineyards, brandy and cognac are in short supply; New Orleans bartenders begin to make the Sazerac Cocktail with American Rye Whiskey to replace the brandy. [IMG: Original Sazerac Cognac Bottle and Fig Leaf picture] [H2] 1893 After Thomas H. Handy passes away, William McQuoid, a financial backer of the Sazerac House since 1880, reestablishes Thos. H. Handy & Co. [H2] 1895 The term Sazerac becomes commonplace in the US, according to a trademark application dating to 1900. [IMG: Antique image of New Orleans during Civil War] New Orleans during the Civil War, 1861-1865 [H2] 1900 to 1950 New Orleans [H2] Prohibition Stirs Things Up [H2] 1901 Thomas H. Handy & Co. begins national marketing of its many versions of a bottled Sazerac Cocktail. [IMG: Original Sazerac Cocktail Advertisements] [H2] 1919 The 18th Amendment calling for Prohibition is ratified in January 1919 and takes effect in January 1920. Realizing the impending threat of Prohibition, the Thomas H. Handy & Co. Inc. reincorporates as the Sazerac Company, Inc. with plans to manufacture, buy and sell groceries, candy, soft drinks, dairy products and to operate restaurants. Only a deli and a French restaurant are known to have materialized. [IMG: Man peeking through secret hole of bar during Prohibition] [H2] 1933 Prohibition is repealed. In December, the Sazerac Company gets back in the liquor business by opening a bar and lunchroom, a wholesale and retail headquarters, and a manufacturing and bottling facility in New Orleans. The Company also renews its trademark for the Sazerac Cocktail and begins producing and bottling it in their new facilities. [IMG: Three bartenders at Sazerac Bar post prohibition] [H2] 1935-1940 In addition to producing the Sazerac Cocktail, the Sazerac Company gradually becomes the southern distributor for a variety of alcoholic products and obtains a rectifier’s license to begin a business blending and bottling liquor for private clients. [IMG: Twelve original liquor labels] [H2] 1940 An ad campaign is launched for the “Famous Sazerac Cocktail” available only at the Sazerac Bar at 300 Carondelet Street. The campaign runs until 1944. [IMG: Black and white advertisement from 1940 for Sazerac Cocktail] [H2] 1948 The Magnolia Liquor Co. Inc. owned by Malcolm Woldenberg (1896-1982) and Stephen Goldring (1908-1997), acquires the Sazerac Co. Inc. [IMG: Newspaper announcement about Sazerac Company being sold] [H2] 1949 Sazerac obtains a copyright for the “Sazerac Cocktail Label” and purchases Herbsaint from J. Marion Legendre. The Sazerac Bar on Carondelet Street closes and a new Sazerac Bar is opened on Baronne Street at the Roosevelt Hotel. [IMG: Vintage Sazerac Cocktail and Herbsaint Labels] [IMG: Black and white image of original Sazerac headquarters] During Prohibition, the Sazerac Company started a variety of businesses. [H2] 1950 to 2000 20th Century Growth and Expansion [H2] Sazerac starts a new era of growth [H2] 1952 Sazerac launches Taaka vodka, one of the first vodkas to be sold in the U.S., which then goes on to become one of Sazerac’s most successful brands. [IMG: Two Taaka Vodka labels] [H2] 1970 Sazerac re-acquires Peychaud’s Bitters from L.E. Jung & Wulff Co., regaining the rights to the brand once briefly owned and controlled by Thomas H. Handy. [IMG: Peychaud] [H2] 1989 Seven brands are purchased from Joseph E. Seagram & Sons, Ltd. Benchmark Bourbon, Eagle Rare Bourbon, Carstairs Whiskey, James Foxe Canadian Whiskey, Crown Russe Vodka, Nikolai Vodka, and Dr. McGillicuddy’s Schnapps. [IMG: Eagle Rare Bottle] [H2] 1992 The Sazerac Company and TaKaRa Shuzo, Inc. reach an agreement by which Sazerac acquires the Leestown Co. and the George T. Stagg Distillery in Frankfort, Kentucky. The distillery boasts acres of scenic land on the Kentucky River and historic warehouses and production buildings dating back to the late-1700s. [IMG: Vintage image of man on hilltop overlooking distillery on river] [H2] 1999 After years of restoration, the George T. Stagg Distillery is rechristened the Buffalo Trace Distillery and its flagship bourbon, Buffalo Trace Bourbon, is launched. [IMG: Pencil drawing of Buffalo Trace buffalo] [IMG: Grounds of Buffalo trace distillery] In 1992, Sazerac acquires what is now known as Buffalo Trace Distillery. [H2] 2000 to Today Global [H2] Sazerac comes full circle [H2] 2002 Buffalo Trace Distillery partners with Old Rip Van Winkle to produce their line of premium Van Winkle Bourbons using a recipe to the Van Winkle family specifications. [IMG: Black and white photo of Pappy Van Winkle] [H2] 2003 Sazerac purchases the A. Smith Bowman Distillery in Fredericksburg, Virginia. [IMG: A. Smith Bowman Distillery and Bottles] [H2] 2006 Sazerac Rye Whiskey brand is launched in packaging that reflects the original 1880s bottle and is the perfect rye for the Sazerac cocktail. [IMG: Sazerac Rye Bottle] [H2] 2009 Sazerac completes acquisition of brands and facilities from Constellation Brands Inc. including two facilities in Kentucky, The Glenmore Distillery in Owensboro and the Barton 1792 Distillery in Bardstown. [IMG: Glenmore and Barton 1792 Distilleries] [H2] 2011 Sazerac du Canada (Old Montreal Distillery) joins the Sazerac family. [IMG: Old Montreal Distillery Logo] [H2] 2016 Returning to its roots in France, the Sazerac Company purchases Breuil de Segonzac, a French Cognac distillery, reconnecting with its early history with Sazerac de Forge et Fils brandy and Cognac. Additionally, the purchase of Southern Comfort brought the brand back to its Southern roots and restored the New Orleans connection. [IMG: Wall of Sazerac de Forge Barrels] [H2] 2018 For the first time in decades, Canadian whisky is distilled in Montreal at Sazerac’s Old Montreal Distillery. The Sazerac Company also closes the year with the purchase of 19 Brands from Diageo. [IMG: Distiller Checking Whiskey] [H2] 2019 The Sazerac House, a 5-story interactive visitor center, opens in the French Quarter in New Orleans – a mere 400 yards from the site of the original Sazerac House. [IMG: Front of Sazerac House building] [IMG: Sazerac at a Glance] [IMG: Sazerac Today] [IMG: A diversified portfolio of established and young brands built for growth] [IMG: Closeup of oak barrels on wall] [H2] Our Culture | Sazerac Company Our Company Our Culture [IMG: People getting drinks served to them at The Southern Quarter bar.] [H2] Community Engagement | Sazerac Company Our Company Our Community
SUB-PAGE (https://sazerac.com/our-brands/sazerac-rye-whiskey.html) Sazerac Rye | Sazerac Company
[IMG: Sazerac Rye on Piano] [H1] Sazerac Rye - The Character of New Orleans The one and only New Orleans original, Sazerac Rye symbolizes the culture and history of the Big Easy. In the 19th century, industrious farmers and distillers in the heartland of the United States barreled and shipped their rye whiskeys down the great Mississippi River to the bustling, growing city of New Orleans. These spicy and assertive spirits fueled the whiskey culture of New Orleans and established the first American cocktail, The Sazerac. [IMG: A 1 liter bottle of Sazerac Rye - Straight Rye Whiskey] [H3] The Birth of the Sazerac Cocktail [H4] The Sazerac was born in the French Quarter at a time when saloons, veiled as coffee houses, lined the streets of New Orleans. At the famed Sazerac Coffee House, the drink of choice became a libation of rye whiskey, absinthe and bitters and with that, the first branded cocktail, The Sazerac, was born. Our Sazerac Rye carries the unrestrained taste and character of New Orleans. [IMG: Chilled Sazerac Rye being poured into whiskey glasses for customers to taste] [IMG: A bottle of Sazerac Rye lying next to fishing lures on a dock] [H3] “Any crisper and the glass would shatter … a rare and valuable gem!” Jim Murray’s Whisky Bible [H3] Sazerac Rye The one and only New Orleans original. Sazerac Rye Whiskey symbolizes the tradition and history of New Orleans. Rye Whiskey dates back to the 1800s, around the time when saloons, veiled as Coffee Houses, began lining the streets of New Orleans. It was at the Sazerac Coffee House on Royal Street where local patrons were served toddies made with Rye Whiskey and Peychaud’s Bitters. The libation became known as the “Sazerac” and America’s first branded cocktail was born. This is the whiskey that started it all. [H4] Tasting Notes [IMG: Close up of a vanilla plant flower] [H3] Aroma The fragrance is of clove, sweet vanilla, anise and pepper. [IMG: Orange slice, top view with transparent background] [H3] Flavor The taste has subtle notes of candies, spice and crisp citrus. [IMG: licorice roots, on transparent background] [H3] Finish The big finish is smooth with hints of licorice. [H3] With Others Sazerac Rye is the way New Orleans does whiskey. That means enjoying a glass at a downtown jazz club, while camping in the woods with friends, or in a winter cabin beside a warm fire. And if it's wedding season, what better gift for the groomsmen but a bottle of Sazerac Rye. [H3] With Food The great thing about Sazerac Rye is that it works seamlessly with a Low Country boil or barbecue. Try a Sazerac Cocktail with smoked salmon and bitter cheeses. But, fresh oysters with Sazerac Rye? Say no more. [H3] Legacy de Forge Sazerac Rye is a part of the rare and exclusive Legacy de Forge collection. Learn more about Legacy de Forge [H3] Awards [H2] Recent Sazerac Rye Awards 2025 Silver International Wine & Spirits Competition 2024 Gold Denver International Spirits Competition 2024 Silver San Francisco World Spirits Competition 2024 Gold ASCOT Awards 2024 Gold International Spirits Challenge 2024 Gold Global Whiskey Challenge 2024 Silver International Wine & Spirits Competition 2024 Gold Whiskies of the World 2024 Gold American Whiskey Masters 2024 Gold North American Bourbon and Whiskey Competition 2024 Silver Singapore World Spirits Competition 2022 Category Winner World Whiskies Awards - Whisky Magazine 2022 Silver International Wine & Spirits Competition 2022 Platinum TAG Global Spirits Awards 2022 Silver San Francisco World Spirits Competition 2022 Gold Denver International Spirits Competition 2022 Gold International Spirits Challenge 2022 Excellent / Highly Recommended (90-94 pts) Ultimate Spirits Challenge 2021 Silver American Whiskey Masters 2021 Silver Outstanding Whiskies of the World 2019 Double Gold The Fifty Best 2019 Best Buy Wine Enthusiast Magazine 2019 Great Value Ultimate Spirits Challenge 2019 Silver San Francisco World Spirits Competition 2018 Silver Denver International Spirits Competition 2018 Trophy Finalist; Great Value; Tried & True Ultimate Spirits Challenge 2018 Gold San Francisco World Spirits Competition 2018 Gold Los Angeles International Wine & Spirits Competition 2018 Silver North American Bourbon and Whiskey Competition 2018 Silver Outstanding International Wine & Spirits Competition 2018 Silver New York World Wine & Spirits Competition 2017 Silver World Whiskies Awards - Whisky Magazine 2017 Trophy Finalist; Great Value; Tried & True Ultimate Spirits Challenge 2017 Gold Los Angeles International Wine & Spirits Competition 2017 Gold Denver International Spirits Competition 2017 Gold San Francisco World Spirits Competition 2017 Silver Outstanding International Wine & Spirits Competition 2017 Gold World Whisky Masters 2017 Gold New York World Wine & Spirits Competition 2017 Gold Beverage Testing Institute - International Review of Spirits 2017 Gold The Fifty Best 2017 Gold American Whiskey Masters 2016 Gold San Francisco World Spirits Competition 2016 "Great Value;" "Tried & True" Ultimate Spirits Challenge 2016 Best American Rye Whiskey International Whisky Competition / Golden Barrel Awards 2016 SPECIAL AWARD - Best of Category/Division/Show Los Angeles International Wine & Spirits Competition 2016 90+ Wine Enthusiast Magazine 2016 Silver Outstanding International Wine & Spirits Competition 2016 Gold The Fifty Best 2016 Silver New York World Wine & Spirits Competition 2015 Gold International Wine & Spirits Competition 2015 Silver Denver International Spirits Competition 2015 Silver North American Bourbon and Whiskey Competition 2015 Gold The Washington Cup Spirits Competition 2015 Gold The Fifty Best 2015 Silver New York World Wine & Spirits Competition 2015 Silver Spirits of the Americas 2015 Trophy Finalist; "Great Value;" "Tried & True" Ultimate Spirits Challenge 2015 Double Gold San Francisco World Spirits Competition 2015 Gold Los Angeles International Wine & Spirits Competition 2015 Bronze International Whisky Competition / Golden Barrel Awards 2014 Excellent / Highly Recommended (90-94 pts) Ultimate Spirits Challenge 2014 Silver San Francisco World Spirits Competition 2014 Gold Beverage Testing Institute - International Review of Spirits 2014 SPECIAL AWARD - Best of Category/Division/Show Los Angeles International Wine & Spirits Competition 2014 The Washington Cup The Washington Cup Spirits Competition 2014 Gold New York World Wine & Spirits Competition 2014 Double Gold The Fifty Best 2013 Double Gold San Francisco World Spirits Competition 2013 Excellent / Strong Recommendation (90-94 pts) Ultimate Spirits Challenge 2013 Silver Los Angeles International Wine & Spirits Competition 2013 Silver Outstanding International Wine & Spirits Competition 2013 Best Rye American Whiskey 7 Years and Under World Whiskies Awards - Whisky Magazine 2013 The Washington Cup The Washington Cup Spirits Competition 2013 Gold The Fifty Best 2012 Excellent / Strong Recommendation (90-94 pts) Ultimate Spirits Challenge 2012 Silver San Francisco World Spirits Competition 2012 Best of Category Los Angeles International Wine & Spirits Competition 2012 Container Design Los Angeles International Wine & Spirits Competition 2012 Silver Outstanding International Wine & Spirits Competition 2012 The Washington Cup - announced September 5 2012. The Washington Cup Spirits Competition 2011 Very Good / Recommended (85-89 pts) Ultimate Spirits Challenge 2011 Gold San Francisco World Spirits Competition 2011 Gold Los Angeles International Wine & Spirits Competition 2011 Best in Class International Wine & Spirits Competition 2010 Very Good / Recommended (85-89 pts) Ultimate Spirits Challenge 2010 Silver San Francisco World Spirits Competition 2010 Gold Los Angeles International Wine & Spirits Competition All Awards [H3] Reviews "Versatile, crisp, and an ideal match for cocktails that also include orange liqueur, as well as its namesake classic cocktail. Light aromas include vanilla and a touch of juicy citrus. Flavors run to bitter orange, dark chocolate and black tea, finishing with a pepper tingle. Velvety feel, despite the brisk alcohol. Best Buy. 95 points Kara Newman Wine Enthusiast [H3] Sazerac Rye 18 Year Old The famed Sazerac Coffee House was founded in New Orleans in 1850 and soon became known as the home of “America’s First Cocktail,” the Sazerac. Using rye whiskey (in place of French brandy), a dash of Peychaud’s Bitters, and Herbsaint, what eventually became the official cocktail of New Orleans was created. This straight rye has a mellow spice and dry sweetness that dances on the tongue, giving pure delight that is worthy of the Sazerac name. [H4] Tasting Notes [IMG: Allspice] [H3] Aroma Plenty of sweetness and spice in the nose: allspice, nutmeg, clove, cinnamon, and dried fruit. [IMG: Caramel] [H3] Flavor The flavor is of burnt caramel, dried herbs, black pepper, and dill pickle. [IMG: Close up of a vanilla plant flower] [H3] Finish The long, warm finish is preceded by notes of mint, eucalyptus, cinnamon, vanilla, and lingering pepper. [H3] Awards 2025 Silver International Wine & Spirits Competition 2024 Gold San Francisco World Spirits Competition 2024 Gold Outstanding International Wine & Spirits Competition 2024 Gold International Spirits Challenge 2024 Gold Whiskies of the World 2024 Gold Whiskies of the World 2024 Silver North American Bourbon and Whiskey Competition 2023 Silver Luxury Masters Asia 2023 Gold American Whiskey Masters 2023 Gold New York World Wine & Spirits Competition 2022 Silver Singapore World Spirits Competition 2022 Silver Luxury Masters Asia 2018 Best Rye - 11 Years and Older Jim Murray's Whisky Bible 2018 Silver San Francisco World Spirits Competition 2018 3 Stars - Recommended F. Paul Pacult's Spirit Journal 2017 4 Stars - Highly Recommended F. Paul Pacult's Spirit Journal 2016 4 Stars - Highly Recommended F. Paul Pacult's Spirit Journal 2015 4 Stars - Highly Recommended F. Paul Pacult's Spirit Journal 2014 2014 American Whiskey of the Year Whisky Advocate Magazine 2014 5 Stars - Highest Recommendation F. Paul Pacult's Spirit Journal 2014 #39 of 75 Best Spirits in the World F. Paul Pacult's Spirit Journal 2013 Best Rye - 11 Years and Older Jim Murray's Whisky Bible 2013 Liquid Gold Award - 96.5 points Jim Murray's Whisky Bible 2013 Liquid Gold Award - 95 points Jim Murray's Whisky Bible 2011 Extraordinary / Ultimate Recommendation (95-100 pts) Ultimate Spirits Challenge 2011 Double Gold San Francisco World Spirits Competition All Awards [H3] Reviews "Hits the ball out of the park … again." 5 Stars/Highest Recommendation F. Paul Pacult’s Spirit Journal “World Whiskey of the Year” Jim Murray’s Whisky Bible "This is an amazing, truly unique whiskey. There is no rye whiskey on the market that is as old or perfectly balanced as this one. For all who can't get enough flavors and intensity in your whiskey, your search has ended " Whisky Advocate rating: 95 Whisky Advocate [H3] Thomas H. Handy Sazerac Named after the New Orleans bartender who first used rye whiskey in the Sazerac Cocktail, this uncut and unfiltered Straight Rye Whiskey is bottled directly from the barrel, just as it was over a century ago. Full of rich flavors, this authentic American rye whiskey is a symbol of the timeless history of New Orleans and the legacy of Thomas H. Handy. Made at our esteemed Buffalo Trace Distillery, Jim Murray’s Whisky Bible named it Rye of the Year and World Whiskey of the Year. [H4] Tasting Notes [IMG: Rye Grain] [H3] Aroma The aromas are powerful, lush, and spicy with rye grain. [IMG: Mint] [H3] Flavor Flavors of toffee, fig cake, and candied fruit are followed by mint, cinnamon and clove. [IMG: Coconuts] [H3] Finish The finish reveals subtle notes of allspice, coconut and nutmeg. Long and warm. [H3] Awards 2025 Gold International Wine & Spirits Competition 2024 Silver San Francisco World Spirits Competition 2024 Silver International Spirits Challenge 2024 Gold Global Whiskey Challenge 2024 Gold International Wine & Spirits Competition 2024 Double Gold Whiskies of the World 2024 Gold American Whiskey Masters 2024 Double Gold Whiskies of the World 2024 Gold North American Bourbon and Whiskey Competition 2024 Double Gold Singapore World Spirits Competition 2024 Master Luxury Masters 2023 MASTER Luxury Masters Asia 2023 Master American Whiskey Masters 2023 Double Gold New York World Wine & Spirits Competition 2022 Second Finest Whisky in the World Jim Murray's Whisky Bible 2022 Gold International Wine & Spirits Competition 2022 Top 100 Spirits Ultimate Spirits Challenge 2022 Silver Luxury Masters Asia 2022 Gold New York World Wine & Spirits Competition 2022 Best in Class/Gold Whiskies of the World 2021 Excellent / Highly Recommended (90-94 pts) Ultimate Spirits Challenge 2021 Gold International Wine & Spirits Competition 2020 Third Finest Whisky in the World Jim Murray's Whisky Bible 2020 Double Gold San Francisco World Spirits Competition 2020 Top 100 Spirits Ultimate Spirits Challenge 2019 Third Finest Whisky in the World Jim Murray's Whisky Bible 2019 Trophy Finalist Ultimate Spirits Challenge 2019 Double Gold San Francisco World Spirits Competition 2019 Silver International Wine & Spirits Competition 2019 Gold Los Angeles International Wine & Spirits Competitio
SUB-PAGE (https://sazerac.com/our-brands/sazerac-de-forge.html) Sazerac de Forge Cognac
[IMG: Decoupe] [H1] A new class of cognac with a blend of ages up to 50 years [IMG: Decoupe] [H3] A new class of cognac with a blend of ages up to 50 years [IMG: Sazerac Cocktail being served at a bar] [H2] The Original Sazerac See Recipe [IMG: Domaine Sazerac de Segonzac vineyard and landscape] [H2] Sazerac Cognac History Learn More [H2] Tasting Notes Learn More [H2] The History Experience cognac as it was 200 years ago. Our Sazerac de Forge & Fils is named in honor of our roots. Bernard Sazerac de Forge founded a cognac house in France in 1782. The Sazerac Company recently returned to Cognac and acquired Domaine Sazerac de Segonzac in order to produce our own “Finest Original” cognac. Like Bernard Sazerac de Forge, whose brandies were enjoyed all over the world from the 17th to the 19th centuries, we are bringing fine cognac to the 21st century. This product is available in limited quantities. [H2] Tasting Notes [H3] Rich and floral, it is distinctly creamy in texture, showing hints of exotic spice on the palate, with a long, soft finish and a hint of natural sweetness. The Sazerac de Forge & Fils “Finest Original” Cognac blend includes cognacs made from a number of old and rare native grape varieties. This gives us the unique opportunity to enjoy cognac as it was 150 years ago, prior to the Phylloxera epidemic that forever changed the cognac-making process. Blended with cognacs that have aged between seven and fifty years, our cognac is complex, full of character and inevitably produced in very small quantities. It will be a challenge to find around the world, but well worth the search. [H3] AROMA The complex aroma is of yellow stone-fruits, dried flowers, citrus peel and warm spice. [H3] FLAVOR Silky, creamy textures of flavor are of dried fruits, pepper, nutmeg and cinnamon. [H3] FINISH The finish has soft oaky tannin notes with vanilla and black peppercorn. [H2] Tasting Notes [H3] Rich and floral, it is distinctly creamy in texture, showing hints of exotic spice on the palate, with a long, soft finish and a hint of natural sweetness. The Sazerac de Forge & Fils “Finest Original” Cognac blend includes cognacs made from a number of old and rare native grape varieties. This gives us the unique opportunity to enjoy cognac as it was 150 years ago, prior to the Phylloxera epidemic that forever changed the cognac-making process. Blended with cognacs that have aged between seven and fifty years, our cognac is complex, full of character and inevitably produced in very small quantities. It will be a challenge to find around the world, but well worth the search. [H3] AROMA The complex aroma is of yellow stone-fruits, dried flowers, citrus peel and warm spice. [H3] FLAVOR Silky, creamy textures of flavor are of dried fruits, pepper, nutmeg and cinnamon. [H3] FINISH The finish has soft oaky tannin notes with vanilla and black peppercorn. [H2] Meet Our Expert [H3] “After much searching to find stocks of the rare old French grape varieties, we have returned to making cognac like the original Sazerac de Forge blends of the 1800s. We can now rediscover the taste of cognac as it was almost 200 years ago.” Clive Carpenter – General Manager of Domaine Sazerac de Segonzac [IMG: The Sazerac being served on a marble bar top] [H2] The Sazerac Cocktail® What You'll Need 1 cube sugar1½ ounces (45ml) Sazerac de Forge & Fils Cognac¼ ounce Herbsaint3 dashes Peychaud’s Bitterslemon peel Directions Pack an Old-Fashioned glass with iceIn a second Old-Fashioned glass place the sugar cube and add the Peychaud’s Bitters to it, then crush the sugar cube.Add the Sazerac de Forge & Fils Cognac to the second glass containing the Peychaud’s Bitters and sugar.Empty the ice from the first glass and coat the glass with the Herbsaint, then discard the remaining Herbsaint.Empty the Cognac/bitters/sugar mixture from the second glass into the first glass and garnish with lemon peel. [IMG: Last Drop Bottles on the shelves] [H2] Sazerac Brands Discover Sazerac Brands [IMG: Sazerac Rye on Piano] [H2] Sazerac Rye Experience Sazerac Rye
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 0 |
| /our-company/our-story.html | 1 | 0 |
| /our-brands/sazerac-rye-whiskey.html | 13 | 1 |
| /our-brands/sazerac-de-forge.html | 0 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
Based on 2707 businesses audited.
Food, Restaurants & Delivery BS: The Sazerac Company (sazerac.com)
Sazerac Company is a rare example of a site where the marketing claims of heritage and excellence are actually the least interesting parts of the content, which is otherwise packed with forensic-level historical detail. The BS is mostly confined to missing technical structured data and a few standard industry cliches. It is a high-substance corporate archive disguised as a marketing site.
Implement comprehensive Organization and Brand schema to reflect the 450-brand portfolio in structured data. Add Person schema for named experts like Clive Carpenter with links to external professional profiles or publications. Replace internal review displays with verified third-party review widgets or direct outbound links to the cited award sources (e.g., Wine Enthusiast’s digital archive).
The site partially fits the Food and Restaurant category as a spirits manufacturer and brand owner, though it functions more as a corporate portfolio than a consumer dining or delivery platform. The content focuses heavily on production, heritage, and brand distribution rather than localized food service or delivery logistics.
“The score of 26 is driven primarily by technical authority gaps (null schema) and minor trust theatre (reviews without verification links). The site's information density and semantic coherence are excellent, preventing a higher BS score.”
This training module utilizes a snapshot of public data from The Sazerac Company, captured on June 19, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to The Sazerac Company: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://sazerac.com to view the most current version of its content and learn from the source what this company is about and what it offers.