Industry Context — Common BS Fingerprints in Food, Restaurants & Delivery
Stumptown Coffee Roasters
(https://stumptowncoffee.com) 📸 Data Snapshot: June 19, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Craft Coffee Beans Online & In Shops | Stumptown Coffee Roasters (https://stumptowncoffee.com)
Craft Coffee Beans Online & In Shops | Stumptown Coffee Roasters
Stumptown Coffee Roasters brings you fresh beans, cold brew, and good vibes. Order online, visit a shop, or subscribe for the long haul.
NAV_HEADER_HEADING_REPEATED_FOOTER Wholesale (https://stumptowncoffee.com/pages/wholesale/)
Wholesale
Serve Stumptown coffee beans in your café, office, or restaurant. Wholesale coffee that keeps Portland's cool and quality in every cup.
NAV_HEADER_HEADING_REPEATED_BODY Find Your Perfect Coffee Match | Stumptown Coffee Roasters (https://stumptowncoffee.com/pages/quiz/)
Find Your Perfect Coffee Match | Stumptown Coffee Roasters
Take our quiz and discover your ideal roast. From espresso to cold brew, find the beans that vibe with your taste.
NAV_HEADER_HEADING_REPEATED_BODY Fresh Roasted Coffee from Portland | Stumptown Coffee Roasters (https://stumptowncoffee.com/collections/coffee/)
Fresh Roasted Coffee from Portland | Stumptown Coffee Roasters
Explore Stumptown's full lineup of fresh roasted coffee. Single origins, signature blends, decaf, and seasonal picks. Roasted fresh in Portland.
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://stumptowncoffee.com) Craft Coffee Beans Online & In Shops | Stumptown Coffee Roasters
Enjoy a cup of [H1] Summer Sunshine 20% OFF COFFEE & MERCH USE CODE: SUMMERTIME20 [IMG: Curious Quiz Cat] [IMG: Curious Quiz Cat] [H2] Bundle Up Two iconic Stumptown blends in one best selling bundle. Pair Up [IMG: Right Arrow] [IMG: Day & Night Bundle] [IMG: Day & Night Bundle] [H2] Curious? Our Coffee Quiz is the perfect way to find your favorite coffee [H3] Subscribe and Save. [H4] Fresh Stumptown delivered to your door. Take the Quiz [IMG: Right Arrow] Rwanda [H2] HUYE MOUNTAIN Dried Peach • Dark Chocolate • Golden Syrup David Rubanzangabo operates the Huye Mountain washing station with an emphasis on community, and a strong dedication to the farmers it serves, resulting in a bright coffee with a fine, balanced acidity. Get Huye Mountain Featured Products Best sellers Single Origins Best sellers [IMG: 12 oz] BLEND Roast Level 7 7 [H3] Hair Bender Citrus Dark Chocolate Raisin Citrus, Dark Chocolate, Raisin [IMG: 12oz] BLEND Roast Level 5 5 [H3] Holler Mountain Citrus Caramel Berry Jam Citrus, Caramel, Berry Jam EXCLUSIVE [IMG: Roaster] Subscription Only [H3] Roaster's Pick Hand picked, including exclusive coffees Hand picked, including exclusive coffees EXCLUSIVE [IMG: Blend Shuffle] Subscription Only [H3] Blend Shuffle A rotation of our iconic blends A rotation of our iconic blends [IMG: 10.5oz] SINGLE ORGIN Roast Level 3 3 [H3] Guatemala El Injerto Bourbon Milk Chocolate Orange Caramel Milk Chocolate, Orange, Caramel Single Origins EXCLUSIVE [IMG: Roaster] Subscription Only [H3] Roaster's Pick Hand picked, including exclusive coffees Hand picked, including exclusive coffees [IMG: 10.5oz] SINGLE ORGIN Roast Level 3 3 [H3] Guatemala El Injerto Bourbon Milk Chocolate Orange Caramel Milk Chocolate, Orange, Caramel [IMG: Ethiopia Mordecofe] SINGLE ORGIN Roast Level 5 5 [H3] Ethiopia Mordecofe Nectarine Melon Jasmine Nectarine, Melon, Jasmine
SUB-PAGE (https://stumptowncoffee.com/pages/wholesale/) Wholesale
[H1] Stumptown Wholesale Coffee [H2] Serve Stumptown At Stumptown, our ethos is simple: make the best coffee in the world. Our team of industry experts has decades of experience in specialty coffee and designing successful programs. Our goal with the Stumptown wholesale program is to share what we’ve learned to help you create an unrivaled coffee and cold brew program backed by industry-leading experience where you can focus on everything else you do. PROGRAMMING ↓ BENEFITS ↓ [H2] Our Wholesale Program [H3] Cafes and Restaurants We’ll work with you to create a customized coffee program that fits your vision. Our team will carefully pair our coffees in your cafe or restaurant to complement your menu and create a curated experience for your customers. Additionally, we offer cold brew kegs and concentrate, perfect for a quick draft or chilled option. [H3] Office Coffee Serving top-notch coffee in your workplace can brighten up the atmosphere, enhance productivity, and uplift spirits. By giving priority to coffee quality, you can offer a delightful and exceptional experience to your employees and clients. Let us help create a warm and inviting environment in your office. [H3] Hospitality Programs We strongly believe that hospitality programs should prioritize serving the highest quality coffee, as it truly enhances the guest experience. From morning wake-up calls to afternoon pick-me-ups, catering, and banquets, coffee service is that thoughtful detail that can exponentially improve a guest's stay. [H3] Grocery Give your customers a premium coffee offering that they can enjoy at home or while in your store. You’ll have access to different blends of varying roast levels, as well as regional and single origin coffee options which can set grocery aisles and coffee bars apart. You’ll attract new customers who are looking for premium coffee and cold brew. [H3] Retail & Events Whether it's a one-time event or a regular replenishment, we work with you to create a memorable experience with delicious coffee and cold brew options. [H2] Proud Partners [H4] Hungry Ghost Coffee Hungry Ghost Coffee was born in Brooklyn in 2012. Since then, it's grown to 13 locations throughout Brooklyn and Manhattan, each with its own personality and reflection of the neighborhood it serves. Read more → [H4] Mix Bakeshop Since 2006, Mix Bakeshop has become a locale for the Ashland, OR community to indulge and nourish themselves with artisan pastries and Direct Trade coffee. Read more → [H4] Flora Restaurant Group Nat Stratton-Clarke is the owner of the Flora Restaurant Group in Seattle, WA. In celebration of hospitality, we've asked Nat to give us some insights into what hospitality means to him, and how he goes about creating a warm, welcoming environment in the Flora's unique spaces. Read more → Taylor Monen, Milk & Honey [H4] "I have remained loyal to Stumptown for two reasons: the support and customer service their team provides coffee shop partners and the consistency and quality of the products we buy from them throughout the year. Having multiple coffee shops within our family of restaurants makes this relationship and quality even more important to us since I cannot be in all of my restaurants at the same time." [H4] "Stumptown’s commitment to sustainable practices, consistency, and the relationship I was able to build with the team at Stumptown. As a business, there are so many options out there, but working with Stumptown was one of the best choices we made, and the team at Stumptown made everything so easy for us." Nick, Memory Look Travis, The Rookery [H4] "We opened serving three roasters and, within a couple months, eliminated the other two mainly because Stumptown outshined in quality every time. The general customer service and feel I was getting from Stumptown was amazing. I had been in the industry for a long time and became familiar with Stumptown’s products at trade shows. I reached out because I thought, out of all the coffee I had at any show, Stumptown was always the most on point, and I wanted to develop this relationship. There are a lot of ties between Portland and Juneau—people travel and work back and forth, and I really liked the vibe. Our business relationship has been amazing. You know we’re remote, but you’ve always worked with us. I’m 1800 miles away from Portland, and we deal with our own logistics getting things here, but Stumptown’s always willing to step up and get me things in a pinch and I appreciate that. Everything’s worked out great." [H2] Partnering With Stumptown One of our core values is serving the highest quality coffee, and over the years we’ve only gotten better at this. We’ve become B Corp Certified, we’ve increased our organic coffee options, and 80% of our coffees come from producers we’ve worked with for longer than 5 years. Our coffee goes through at least 20 quality checks from origin to finished product, and we’re committed to continuous improvement. We make you a coffee expert Training is an investment in quality that is essential to the success of a coffee program. We offer in-depth programming and resources including experiential barista courses, on-demand training videos, train-the-trainer sessions, and specialized workshops to provide you and your team the tools you need to craft delicious coffee beverages. Growth and scale We’ve helped customers expand from 1 location to 30+. We have the capacity to keep up with your growing demands and can share considerations for your business as you grow. Personalized consultation As seasoned coffee experts we’ll provide recommendations on your design, layout, bar flow, equipment, and menu development. If you have an existing location, we can help you enhance your program and share seasonal programming ideas to help you maximize your revenue. Menu development We’ll help you select the right assortment for your customers, recommendations on menu pricing and merchandising solutions to maximize profit opportunities. Ongoing support You’ll have a dedicated team who has your success in mind. We’ll make recommendations, and help move mountains when you are in a pinch. Marketing and social media Whether you need point-of-sale materials, signage, branded coffee sleeves, dispenser wraps, or digital assets, we’ve got a suite of collateral to support your brand. [H3] Ready to get started? [H3] Ready?
SUB-PAGE · THIN (https://stumptowncoffee.com/pages/quiz/) Find Your Perfect Coffee Match | Stumptown Coffee Roasters
[IMG: Loading...] Product Quiz
SUB-PAGE (https://stumptowncoffee.com/collections/coffee/) Fresh Roasted Coffee from Portland | Stumptown Coffee Roasters
[H3] How to Choose the Right Coffee Finding your perfect coffee doesn’t have to be complicated—but a little know-how goes a long way. Whether you're chasing fruity and bright or bold and smoky, here are a couple key things to think about when you're dialing in your next bag. [H4] Single Origin vs. Blend: What’s the Difference? Single Origin coffees come from one specific farm or region, and they’re all about unique flavors and a sense of place. Like Colombia El Jordan, which delivers syrupy cherry, dark chocolate, and baking spice from the lush highlands. Or Indonesia Bies Penantan, a medium roast with dark chocolate, pineapple, and clove notes from the rich volcanic soils of Sumatra. Blends are crafted by combining beans from multiple origins to create balance, consistency, and depth. Hundred Mile is a smooth, easygoing blend with a chocolatey backbone and just enough fruit to keep things interesting. Not sure where to start? If you’re curious about terroir and want to taste something distinct, try a single origin. Want a crowd-pleaser that brews up solid every time? Go with a blend. [H4] Light, Medium, or Dark: Know Your Roast Light Roast – Bright, juicy, and complex. A coffee like Homestead keeps it light on the roast. Expect a balance of chocolate, candied fruit, and nougat sweetness. Medium Roast – Balanced and approachable. Colombia El Jordan hits that sweet spot—full-bodied with notes of caramel, red fruit, and subtle spice. Dark Roast – Big, bold, and roasty. French Roast is our classic dark roast that doesn’t mess around. Smoky, bittersweet, and built for those who appreciate a classic dark brew with big flavor. There’s no wrong way to choose—just follow your flavor and your mood. However you brew, we've got the coffee to match. [H2] Stumptown Coffee FAQ [H3] What is Stumptown Coffee Roasters? Stumptown is a specialty coffee roaster founded in Portland, Oregon. We source our beans through direct trade relationships with producers across four continents, many of whom we've worked with for over a decade. We pioneered the Direct Trade sourcing model in 2003, paying premium prices tied directly to quality, and in 2024 over 90 percent of our purchases came through partnerships of three or more consecutive years. Every coffee we roast is built on those relationships. Learn more about our story. [H3] Does Stumptown sell ground coffee? We do. In fact, some of our coffees are available in both whole bean and ground options. Just select your preferred grind when adding to cart. [H3] Does Stumptown offer coffee subscriptions? Yes. With a Stumptown coffee subscription, you get coffee roasted to order and shipped on your schedule. You can adjust your selections, frequency, or cancel anytime. [H3] How should I store my coffee to keep it fresh? Keep your coffee in an airtight container at room temperature, away from direct sunlight and moisture. Avoid storing it in the fridge or freezer, as temperature changes can introduce condensation and affect flavor. For the best taste, try to use your coffee within two to three weeks of the roast date. [H4] Forget About It With a Subscription If you find your perfect roast, subscribe and let us do all the work. With a Stumptown coffee subscription you get: Coffee roasted to order and shipped on your schedule Flexible options to adjust anytime A steady supply of your go-to brew Explore the lineup and find your flavor.
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /pages/wholesale/ | 0 | 1 |
| /pages/quiz/ | 0 | 1 |
| /collections/coffee/ | 0 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Stumptown Coffee",
"url": "https://www.stumptowncoffee.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.stumptowncoffee.com/search?q={query}",
"query-input": "required name=query"
}
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Stumptown Coffee",
"url": "https://www.stumptowncoffee.com",
"logo": "https://customers.seomanager.com/knowledgegraph/logo/stumptowncoffee_myshopify_com_logo.png",
"image": "https://customers.seomanager.com/knowledgegraph/logo/stumptowncoffee_myshopify_com_logo.png",
"contactPoint": []
},
{
"url": "https://www.stumptowncoffee.com/",
"logo": "https://customers.seomanager.com/knowledgegraph/logo/stumptowncoffee_myshopify_com_logo.png",
"name": "Stumptown Coffee Roasters",
"@type": [
"Organization",
"LocalBusiness"
],
"brand": "Stumptown Coffee Roasters",
"email": "info@stumptowncoffee.com",
"image": "https://images.ctfassets.net/tnildlcl6i5t/7rRpOLB8oAZmTZUQs3slnA/5a34e9f346c8e8660b94e7794b27aeeb/HomePageSplitTout_CoffeeMatch_desktop_EDIT.png?w=900",
"sameAs": [
"https://en.wikipedia.org/wiki/Stumptown_Coffee_Roasters",
"https://www.instagram.com/stumptowncoffee/",
"https://www.facebook.com/stumptowncoffee/",
"https://www.youtube.com/channel/UC0yk_H5Np-uGvy98UM-jj6w",
"https://www.youtube.com/channel/UC0yk_H5Np-uGvy98UM-jj6w",
"https://twitter.com/stumptowncoffee",
"https://www.drinktrade.com/roasters/stumptown",
"http://www.coldbrew.com/"
],
"address": {
"@type": "PostalAddress",
"postalCode": "97214",
"addressRegion": "OR",
"streetAddress": "700 SW 5th Ave, 3rd Floor, #400",
"addressLocality": "Portland"
},
"founder": "Duane Sorenson",
"@context": "http://schema.org",
"legalName": "Stumptown Coffee Roasters",
"telephone": "877-711-3385",
"priceRange": "$$",
"description": "Stumptown Coffee Roasters is a coffee roaster and retailer, offering house-roasted direct-trade coffee, along with brewing gear and whole beans. The flagship cafe and roastery was opened in 1999 on SE Division St in Portland. Stumptown Coffee Roasters is headquartered in Portland, OR and can be found in cafes, grocery stores and restaurants across the country.",
"foundingDate": "1999",
"alternateName": [
"Stumptown",
"Stumptown Coffee"
]
}
]
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
Based on 2707 businesses audited.
Food, Restaurants & Delivery BS: Stumptown Coffee Roasters (stumptowncoffee.com)
Stumptown Coffee Roasters is a rare example of a ‘Signal-Rich’ brand where the marketing language is merely a wrapper for significant operational substance. By providing specific sourcing percentages and naming individual station operators, the site moves beyond commodity coffee status into legitimate authority. The BS score is low because the site treats its business model as its primary proof.
To further reduce the BS score, link the ‘B Corp Certified’ text directly to the official B Lab impact report. Update the 2024 sourcing statistics to reflect 2025/2026 data to ensure evidence does not transition from ‘current’ to ‘aging.’ Ensure the ‘Quiz’ page content is rendered in a way that allows search crawlers to index the educational substance behind the interface.
The content perfectly aligns with the Food and Beverage industry, specifically within the specialty coffee roasting and retail sector. Evidence includes granular detail on coffee varietals (Guatemala El Injerto Bourbon), roast levels (3 through 7), and distribution models (Wholesale, Subscription, Grocery).
“The score of 14 is driven primarily by the high information density and technical authority established in the schema and wholesale pages. Minor penalties were applied in Information Density for seasonal 'hook' headings and in Commodity Fingerprint for a few standard industry cliches. Trust and Proof remains low-BS due to the use of named business entities rather than anonymous reviews.”
This training module utilizes a snapshot of public data from Stumptown Coffee Roasters, captured on June 19, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Stumptown Coffee Roasters: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://stumptowncoffee.com to view the most current version of its content and learn from the source what this company is about and what it offers.