Training Example: CBTR Opticians – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H1] An exclusive destination for luxury eyewear.
Buckinghamshire’s destination for handcrafted luxury eyewear.
Curated for individuals who expect the exceptional.Reserve Now
[IMG: Hayley Brunsden, founder and optometrist at CBTR Opticians, carrying out a personalised glasses styling]
[IMG: Luxury eyewear shelves featuring independent European and Japanese frames at CBTR Opticians]
[IMG: Interior of CBTR Opticians in Beaconsfield Old Town, an independent luxury eyewear practice]
David M“Business-class service for those who take their eyesight and attention to detail seriously.”
[H2] Our Artisans
Our frames are created by independent ateliers across Italy, Japan, Switzerland, France and Spain. Each workshop brings generations of skill, working with exceptional materials from pure Japanese titanium to 22k gold. The result is eyewear of rare distinction. Pieces that feel crafted rather than manufactured. Pieces to be treasured.Discover
[IMG: Nude Color Palette Instagram Post.png]
[IMG: AHLEM luxury eyewear logo with a single handcrafted frame at CBTR Opticians in Beaconsfield]
[IMG: Nude Color Palette Instagram Post (1).png]
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[IMG: Blackfin Italian titanium eyewear logo with a single handcrafted frame at CBTR Opticians in Beaconsfield]
[IMG: Sabine Be French designer eyewear logo with a single handcrafted frame at CBTR Opticians in Beaconsfield]
[H2] About
CBTR Opticians is Buckinghamshire’s only multi award-winning boutique dedicated exclusively to handcrafted luxury eyewear. Every appointment is shaped by time, care and precision, offering a level of personal service now rarely found. This is eyecare for those who value individuality, discretion and a truly bespoke experience.
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Founded by Hayley with a desire to elevate the everyday. To create something more considered, more personal and more refined than the traditional optical setting.
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CBTR is not an acronym.
It is a promise.
That you will see better.​​Learn More
[IMG: Screenshot 2026-03-26 164436_edited.jpg]
[IMG: Woman wearing AHLEM sunglasses in a luxury eyewear consultation at CBTR Opticians in Beaconsfield]
[H2] The CBTR Experience Makers
The heart of CBTR is our people. Experts who deliver clinical precision with genuine warmth. Stylists who understand craftsmanship, fit and design. A team committed to creating an experience that feels calm, personal and unmistakably premium.Learn More
[IMG: Hayley Brunsden, founder and optometrist at CBTR Opticians in Beaconsfield]
Hayley BrunsdenFounder & Optometrist
[IMG: Sarah, member of the CBTR Opticians team assisting clients in Beaconsfield]
Sarah CheahEyewear Stylist
[IMG: Terri, dispensing optician at CBTR Opticians in Beaconsfield]
Terri FarrantDispensing OpticianAccepting New Members
[H2] Exclusive Memberships
Enjoy privileged access to member benefits, personalised care and preferred pricing across our luxury eyewear collections.Discover
[H2] What future would you like to see?
At CBTR, we believe true luxury should never come at the cost of the planet. Our eyewear is handcrafted in micro-production ateliers across Europe, using sustainable materials and responsible manufacturing at every stage. Every pair is created with intention, not mass production. Our lenses are made here in the UK from recyclable plastics, supporting British manufacturing while reducing environmental impact. Because caring for your vision should go hand in hand with caring for the world you see.
[IMG: Hand selecting luxury eyewear from a styling tray at CBTR Opticians in Beaconsfield]
[H1] Ready to experience eyecare as it should be?
Reserve Now
[IMG: OPTASE Life sensitive eye daily renewal cream bottle and packaging for dry and sensitive eyes]
[IMG: Applying OPTASE Life sensitive eye daily renewal cream showing lightweight hydrating formula]
Quick ViewDaily Essential OPTASE® Life Preservative-Free Sensitive Eye Daily Renewal CreamPrice£15.00
[IMG: OPTASE Life sensitive eye makeup remover bottle and packaging for dry and sensitive eyes]
[IMG: Woman holding OPTASE Life eye makeup remover with Marie Claire Skin Awards 2025 winner badge]
Quick View OPTASE® Life Preservative Free Eye Makeup Remover for Sensitive EyesPrice£11.00
[IMG: Peep Club Ultra Gentle Lid & Lash Spray bottle close-up for dry, sensitive eyes and lid hygiene]
[IMG: Peep Club Ultra Gentle Lid & Lash Spray bottle on textured water background for dry eye care]
Quick View Peep Club Ultra Gentle Lid & Lash Spray for Dry EyePrice£8.50
[IMG: REACT Rev sports sunglasses in white with nova adaptive lens]
[IMG: REACT Rev sports sunglasses in white with nova adaptive lens]
Quick View REACT Rev White Sports Sunglasses | Adaptive Lenses UKPrice£350.00
[IMG: REACT Rev sports sunglasses in black with blue adaptive lens]
[IMG: REACT Rev sports sunglasses in black with blue adaptive lens]
Quick ViewSport Essential REACT Rev Black Sports Sunglasses | Adaptive Lenses UKPrice£350.00
[IMG: REACT Optray sports sunglasses in black with black adaptive lens]
[IMG: REACT Optray sports sunglasses in black with black adaptive lens]
Quick ViewSport Essential REACT Optray Black Sports Sunglasses | Adaptive Lenses UKPrice£300.00
[IMG: Peep Club Eye Rescue Lidstick eyelid cleanser for dry eye treatment]
[IMG: Eye Rescue Lidstick for daily eyelid care and dry eye management]
Quick ViewDry Eye Essential Peep Club Eye Rescue Lidstick™ for Dry EyePrice£15.00
[IMG: Peep Club Heated Eye Wand LED for dry eye treatment]
[IMG: Portable heated eye wand for relieving dry, irritated eyes]
Quick ViewDry Eye Essential Peep Club Heated Eye Wand™ LED+ for Dry EyePrice£85.00
[IMG: REACT Optray Ice sports sunglasses in white with blue adaptive lens]
[IMG: Athlete wearing REACT Optray Ice sports sunglasses with blue adaptive lens in outdoor conditions]
Quick View REACT Optray Ice White Sports Sunglasses | Adaptive Lenses UKOut of stock
[H4] Journal
[IMG: Minimal editorial graphic featuring angular black acetate eyewear against a muted grey background with bold white typography reading “2026 Trends”. Designed for CBTR Opticians’ blog post and social content exploring 2026 eyewear fashion trends, quiet luxury and modern frame design.]
[IMG: Minimal editorial graphic featuring angular black acetate eyewear against a muted grey background with bold white typography reading “2026 Trends”. Designed for CBTR Opticians’ blog post and social content exploring 2026 eyewear fashion trends, quiet luxury and modern frame design.]
[H2] 2026 Eyewear Trends: The End of Loud Luxury
[IMG: Cyclist wearing sports sunglasses riding at speed in changing light conditions]
[IMG: Cyclist wearing sports sunglasses riding at speed in changing light conditions]
[H2] Best Sports Sunglasses for Cycling, Golf and Running (2026 Guide)
[IMG: Person wearing glasses using a laptop in a cosy coffee shop, seated at a wooden table with a cup of coffee nearby, natural light coming through the window]
[IMG: Person wearing glasses using a laptop in a cosy coffee shop, seated at a wooden table with a cup of coffee nearby, natural light coming through the window]
[H2] Why Are My Eyes So Dry?
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[H1] Our Exclusive Ateliers
[H6] We partner only with ateliers whose standards match our own: exceptional design, flawless craftsmanship and true exclusivity. Each frame is handcrafted with care, intention and a level of detail rarely seen today.
[H5] DITA Epiluxury
Epiluxury by DITA represents the highest level of eyewear craftsmanship, created for those who seek rarity over recognition. Handcrafted in Japan in extremely limited numbers, each piece is engineered with a level of precision more akin to high horology than eyewear. Complex, multi-part constructions and exceptional materials come together through months of meticulous production. The result is eyewear that feels architectural, collectible and truly beyond luxury.
[IMG: Nude Color Palette Instagram Post.png]
[H5] DITA
DITA is renowned for its uncompromising approach to craftsmanship, creating eyewear that blends precision engineering with refined, intentional design. Each frame can take up to 18 months to produce in Japan, using exceptional materials and some of the most skilled artisans in the world. The result is eyewear that feels timeless, architectural and unmistakably premium.
[IMG: DITA luxury eyewear logo with a single handcrafted frame at CBTR Opticians in Beaconsfield]
[H5] AHLEM
AHLEM crafts each frame by hand in Paris, blending sculptural design with meticulous French artistry. Made in small batches and finished with signature 22k gold, these pieces embody silent luxury and heirloom quality. The result is eyewear that feels refined, timeless and effortlessly Parisian.
[IMG: AHLEM French eyewear logo with a single handcrafted frame at CBTR Opticians in Beaconsfield]
[H5] Blackfin
Blackfin frames are handcrafted in Italy using pure Japanese titanium, universally recognised as the strongest and most resilient in the world. Each piece is an ultra-light, precision-engineered masterpiece, offering exceptional comfort, balance and durability. The result is eyewear that feels effortlessly sleek, modern and quietly powerful.
[IMG: Blackfin Italian titanium eyewear logo with a single handcrafted frame at CBTR Opticians in Beaconsfield]
[H5] React
REACT eyewear is built for performance, adapting to changing light in just 0.1 seconds to give you consistent, effortless vision whether you’re cycling, running, playing golf or sailing. Crafted in Switzerland using patented technology, these frames are true engineering masterpieces designed for athletes who demand the very best.
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REACT sports sunglasses now available in the UK, exclusively at CBTR Opticians. Discover REACT sports sunglasses UK.
[IMG: REACT Swiss eyewear logo with a single handcrafted frame at CBTR Opticians in Beaconsfield]
[H5] Sabine Be
Sabine Be is designed and crafted in France for those who love to stand out from the crowd. Bold, artistic and unapologetically expressive, these frames are worn and loved by eccentric style icons, including Elton John. Each piece brings a vibrant, confident energy that turns eyewear into a true statement.
[IMG: Sabine Be French designer eyewear logo with a single handcrafted frame at CBTR Opticians in Beaconsfield]
[H5] ​Nina Mûr
Nina Mûr frames are designed and handcrafted in Madrid using sustainably sourced European birchwood. Beautiful, durable and remarkably lightweight, each piece is made to order with over 100 shapes and 130 colours to choose from. The result is a truly bespoke, unique work of art every time.
[IMG: Nina Mûr Spanish eyewear logo with a single handcrafted frame at CBTR Opticians in Beaconsfield]
[H1] Our Lenses
[H5] Nikon
Nikon lenses are crafted with the same uncompromising approach to precision that defines the brand’s heritage. Designed in Japan using state of the art optical technology and made here in the UK, each lens delivers exceptional clarity and refined visual comfort while supporting British manufacturing. The result is premium optics that feel meticulously engineered, reliable and effortlessly advanced.
[IMG: Nikon lens logo with advanced optical lens technology at CBTR Opticians in Beaconsfield]

[IMG: Hand selecting handcrafted eyewear from a styling tray at CBTR Opticians in Beaconsfield]
CBTR was created by our founder, Hayley, with a clear vision. Exceptional eyewear deserves an equally exceptional experience. After 13 years in the industry, she saw that clients were rushed, choices were limited and genuine artistry was being replaced by fast, factory-led production. She set out to change that.
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As an independent boutique, we focus on what matters. World class eyewear, meticulous clinical care and a level of service shaped entirely around you. Our collection is curated from the finest independent makers in the world, offering rare, handcrafted pieces you will not find on the high street.
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But exceptional eyewear is only part of the story. Hayley has invested in hospital grade diagnostic technology to ensure your clinical care matches the standard of eyewear we offer. With advanced Optomap imaging and precision OCT scanning systems, every measurement is taken with accuracy worthy of the finest engineering.

In a world where the high street feels increasingly uniform, independence allows us to remain specialised. To devote more time, more expertise and more care to every appointment. At CBTR, small is an advantage. It means you are never rushed and always looked after.​

Eyecare, elevated. Ready to experience it for yourself?
[H2] Meet the Experts
Behind CBTR is a team devoted to mastery, detail and uncompromising standards. These are the individuals who shape your experience, delivering service that is measured, meticulous and truly world class.
[IMG: Hayley Brunsden, founder and optometrist at CBTR Opticians in Beaconsfield”]
Founder & OptometristHayley BrunsdenHayley began her optical career in 2010 as a Trainee Dispensing Optician in a small independent practice. She went on to complete her Dispensing Optician qualification, followed by specialist training to become a Contact Lens Optician in 2015. During a sabbatical year in 2017, she qualified as an Optometrist with First Class Honours from the University of Bradford.
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Over the past 15 years, Hayley has worked extensively across independent practices and eye hospital clinics, gaining broad clinical experience alongside a deep understanding of luxury eyewear. Alongside her full-time work, she also served as Chair of the Oxfordshire Local Optical Committee for three years before founding CBTR.
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Hayley is dedicated to providing exceptional, personalised care while keeping sustainability at the heart of every decision. CBTR allows her to offer clients the time, attention and calm environment they deserve, combining world class eyewear with meticulous clinical expertise.
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Outside of CBTR, Hayley enjoys weightlifting, long walks with her Yorkshire Terrier and supporting Watford FC (although that has offered limited joy in recent years!).
[IMG: Sarah, member of the CBTR Opticians team in Beaconsfield]
Eyewear StylistSarah CheahSarah joined CBTR Opticians in 2025, making a bold career change into optics after being a client of Hayley’s and discovering a genuine fascination with eyewear design and craftsmanship. What began as an appreciation for beautiful frames quickly became a passion for helping others feel confident in their own.
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With a natural flair for fashion and a keen eye for detail, Sarah brings fresh energy and creativity to the boutique. Her background in customer service, paired with her enthusiasm for finding the perfect frame for every face, makes her an ideal fit for CBTR’s personalised and considered approach to eyecare.
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Sarah has also completed a barista course, elevating not only our styling consultations but our coffee too. Whether you are visiting for new eyewear or simply stopping by for a chat, you can expect a warm welcome and an excellent flat white.
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Outside of CBTR, Sarah enjoys aerial silks, bouldering and long walks with her Cavachon.
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[IMG: Terri, dispensing optician at CBTR Opticians in Beaconsfield]
Dispensing OpticianTerri FarrantTerri began her optical career in 2013, working alongside Hayley in a small independent practice. She soon embarked on her three-year course with the Association of British Dispensing Opticians (ABDO), qualifying as a Dispensing Optician and developing a reputation for her expertise, precision and naturally reassuring manner.
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When Hayley created CBTR Opticians, inviting Terri to join her small, hand-picked team was an easy decision. Terri’s clinical skill, attention to detail and genuine care for clients align perfectly with the personalised and elevated experience at the heart of CBTR.
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Terri is currently on maternity leave as she welcomes her second beautiful baby into the world. We are absolutely thrilled for her and cannot wait to meet the newest little member of the CBTR family.
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We wish Terri all the love and happiness during this special time and look forward to welcoming her back in April 2026!
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[H2] Hayley's Journey
From Receptionist to Optometrist Boutique Owner.
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Hayley’s career in optics began over 15 years ago at her local village opticians, where she started as an enthusiastic 18-year-old Optical Receptionist. Her interest quickly evolved, leading her to begin a three-year course to qualify as a Dispensing Optician while working full-time.
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But she didn’t stop there.
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A drive to learn and a commitment to exceptional eyecare led her to pursue further training as a Contact Lens Optician, followed by a sabbatical year dedicated to completing a BSc in Optometry. She graduated with First Class Honours.
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After seven years of study, unwavering determination and more than a few cups of coffee, Hayley took her next step. She left the job she had held since her teens to become Head of Optometry for an award-winning group of independent practices in Oxfordshire.
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When that business was sold, Hayley knew it was time to create something of her own. Something that reflected her values of clinical excellence, personal service and true independence.
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That something became CBTR Opticians.
[IMG: Hayley Brunsden, founder and optometrist at CBTR Opticians in Beaconsfield]

[IMG: CBTR Brand-202.jpg]
[H1] CBTR Circle
The CBTR Circle is our exclusive membership for those who value exceptional eyecare, considered service and access to the most sought-after eyewear.​
Your complete eyecare is included, alongside exclusive pricing, priority access and a more personal way to experience CBTR.
[H2] CBTR Circle Privileges
[H3] Complete Clinical Care
Your entire eyecare journey is fully included. From advanced clinical assessments to OCT and Optomap imaging, you receive the highest standard of care with no additional fees.
[H3] Exclusive Member Pricing
Enjoy privileged pricing with 10 percent off all eyewear and sunglasses, including our most sought after handcrafted atelier pieces.
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[H3] Priority Access
Members are always prioritised. When you need us, you move straight to the top of the list with guaranteed appointment access and no extra charges.
[H3] Private Member Events
Receive invitations to our exclusive gatherings, including private showcases and pre release eyewear previews before anyone else.
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[H2] Investment
Individual: £15pcm
Family: £28pcmFamily membership includes two adults and two children living at the same address.
A single parent rate is available, and each additional child can be added for £5pcm.
Minimum term is 18 months. Member pricing applies to complete pairs only.

[IMG: OPTASE Life sensitive eye daily renewal cream bottle and packaging for dry and sensitive eyes]
[IMG: Thumbnail: OPTASE Life sensitive eye daily renewal cream bottle and packaging for dry and sensitive eyes]
[IMG: Thumbnail: Applying OPTASE Life sensitive eye daily renewal cream showing lightweight hydrating formula]
[IMG: Thumbnail: OPTASE Life sensitive eye daily renewal cream with ophthalmologist and dermatologist approved formula]
[IMG: Thumbnail: Woman applying OPTASE Life sensitive eye daily renewal cream for dry and sensitive eyes]
[IMG: Thumbnail: OPTASE Life eye renewal cream texture with ionized water, vitamin E and glycerin for hydration]
[H1] OPTASE® Life Preservative-Free Sensitive Eye Daily Renewal Cream
£15.00PriceQuantity*Add to CartBuy NowHydration. Barrier support. Considered eyecare. Skincare, reimagined for the eyes. OPTASE® Life Sensitive Eye Daily Renewal Cream is designed specifically for the delicate skin around the eyes, where traditional skincare often falls short. This preservative-free formula delivers instant hydration while supporting the skin barrier and protecting against dryness for up to 48 hours. Powered by ionised water technology, it actively boosts hydration and helps replenish essential lipids in the skin, leaving the eye area feeling calmer, stronger and more comfortable over time. Lightweight and non-greasy, it absorbs effortlessly without interfering with the tear film… making it suitable for even the most sensitive eyes.
[H2] How to use
Apply a small amount using your ring finger and gently dab around the eyelids and eye contour area.
Use morning and evening for best results.
[H2] Why preservative-free matters
The skin around the eyes is delicate, but more importantly, it sits alongside the tear film.
Many traditional eye creams contain preservatives that can migrate into the eye and contribute to dryness or irritation. A preservative-free formula helps maintain the natural balance of the ocular surface, supporting comfort rather than compromising it.
Very few skincare products are developed with this level of consideration… and even fewer are designed alongside ophthalmologists.
[H2] Why we love it
This is where skincare meets eyecare.
Most eye creams are designed for the skin. This is designed with the eye in mind… respecting the tear film, reducing irritation and supporting long-term comfort.
[H2] Key benefits
Preservative-free, fragrance-free and minimal ingredient formula
Instantly hydrates and protects against dryness for up to 48 hours
Supports skin barrier repair around the eyes
Helps reduce redness, dryness and irritation over time
Smooths the appearance of fine lines
Ophthalmologist and dermatologist approved
[H2] Important information
For external use only.
Avoid direct contact with the eye.
If irritation occurs, discontinue use.
Made in an environment where nut oils are present.
If you’re unsure whether this is suitable for you, we recommend a consultation so we can tailor the right treatment plan for your eyes.

[IMG: OPTASE Life sensitive eye makeup remover bottle and packaging for dry and sensitive eyes]
[IMG: Thumbnail: OPTASE Life sensitive eye makeup remover bottle and packaging for dry and sensitive eyes]
[IMG: Thumbnail: Woman holding OPTASE Life eye makeup remover with Marie Claire Skin Awards 2025 winner badge]
[IMG: Thumbnail: OPTASE Life sensitive eye makeup remover showing ionized water technology and gentle ingredients]
[IMG: Thumbnail: Applying OPTASE Life sensitive eye makeup remover to cotton pad for gentle eye cleansing]
[IMG: Thumbnail: OPTASE Life sensitive eye makeup remover bottle with ultra gentle preservative free formula]
[H1] OPTASE® Life Preservative Free Eye Makeup Remover for Sensitive Eyes
£11.00PriceQuantity*Add to CartBuy NowGentle cleansing. Considered eyecare. A beautifully simple step in your daily routine. OPTASE® Life Preservative-Free Sensitive Eye Makeup Remover is designed for sensitive, dry and easily irritated eyes. Using ionised water technology, it gently lifts away makeup, impurities and daily build-up without disrupting the delicate tear film. The preservative-free, oil-free formula cleanses effectively while soothing the skin around the eyes, making it ideal for even the most reactive eyes and contact lens wearers. It’s the step most people overlook… but one of the most important. Clean lids are the foundation of comfortable eyes.
[H2] How to use
Apply to a cotton pad and press gently onto closed eyes for 5–7 seconds.
This allows the formula to dissolve makeup before you softly sweep it away. No rubbing, no disruption to the delicate eye area.
[H2] Why preservative-free matters
The surface of the eye is far more delicate than the skin. Many traditional skincare and makeup removers contain preservatives to extend shelf life, but these can disrupt the tear film, the very layer that keeps your eyes comfortable, clear and protected.
Over time, preservatives can contribute to dryness, irritation and inflammation, particularly for those already prone to dry eye or sensitivity.
A preservative-free formula respects the natural balance of the eye. It cleanses without stripping, supports the tear film rather than compromising it, and allows the eyes to function as they should.
It’s also worth noting that very few skincare products are designed with the eye in mind. Even fewer are developed alongside ophthalmologists, which is why products like this sit in a different category entirely… bridging the gap between beauty and clinical eyecare.
[H2] Why we love it
A true balance of clinical and cosmetic.
Removes makeup effortlessly, without compromising eye health.
[H2] Key benefits
Preservative-free, oil-free and fragrance-free
Ultra-gentle for sensitive and dry eyes
Removes makeup, including waterproof formulas
Supports eyelid hygiene and dry eye management
Suitable for contact lens wearers
[H2] Important information
For external use only.
Avoid direct contact with the eye.
If irritation occurs, discontinue use.
If you’re unsure whether this is suitable for you, we recommend booking a consultation so we can tailor the right treatment plan for your eyes.
[H2] Ingredients
Patented Ionised Water
Poloxamer 184
Panthenol / Provitamin B5
Propanediol
Hyaluronic Acid
Manuka Honey
Mineral Salts