Training Example: Vodafone UK – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in IT Services, Hosting & Managed Services
Generic Claims: your technology partner, 99.9% uptime guaranteed, enterprise-grade solutions at SMB prices, we keep your business running…
Red Flags: uptime guarantees without SLA documentation, vendor partner claims without tier specification, cybersecurity services without security certifications, no data centre location or ownership clarity…
Semantic Drift Patterns: homepage claims enterprise but services are break-fix for small offices, claims proactive monitoring but service page describes reactive support, homepage shows cloud expertise but offerings are basic hosting resale, claims cybersecurity expertise but no security-specific certifications…
Proof Expectations: specific vendor certifications with partner tier, published SLA terms with penalty clauses, data centre locations and tier ratings, ISO 27001 or SOC 2 certification details…

Vodafone UK

(http://www.vodafone.co.uk) 📸 Data Snapshot: May 22, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Vodafone – Our Best Ever Network | Now With 5G (http://www.vodafone.co.uk)
Title

Vodafone – Our Best Ever Network | Now With 5G

H2 Menu
H2 Switch to
H2 Save up to £1,374 with Google Pixel 10
H2 Powerful full fibre and 5G Broadband for all, from £21 a month
H2 Save £360 with iPhone 16e
H2 Offers for you
H2 Making life easier on the network serving the nation since 1984
H2 Score a Wimbledon day out with your favourite person
H2 Discover more
H2 Terms and conditions
H2 Buying online
H2 Latest phones
H2 Help and support
H2 Vodafone UK
H3 Save up to £1,376 with Galaxy S26 Ultra
H3 Unlimited data – £25 a month
H3 Get additional unlimited data plans from £16 a month
H3 Save up to £666 with iPhone Air
H3 Get Pro 3 with WiFi 7 – from £38 a month
H3 Save £774 with Motorola Razr 70 Ultra
H3 Two networks are better than one
H3 Vodafone Xchange
H3 UK's only Lifetime Service Promise
H3 Online assistance
H3 Two networks are better than one
H3 Social tariffs
H3 Considering joining?
H3 Pay monthly phones
H3 SIM only deals
H3 Broadband deals
H3 Just joined us?
H3 Chat to digital assistant TOBi
H3 Sign up for My Vodafone
H3 Download My Vodafone app
H3 Already with us?
H3 Log in to My Vodafone
H3 Help with your device
H3 Broadband help
H3 Legal small print
H3 Apple Intelligence terms and conditions
H3 Samsung Galaxy AI terms and conditions
H3 HarmBlock AI terms and conditions
H4 Pay Monthly
H4 Vodafone EVO
H4 Roaming
H4 Mobile Specific Small Print
H4 Smartwatch Specific Small Print
H4 Tablet Specific Small Print
H4 Pay as you go
H4 Pay as you go Plus
H4 Home Broadband
H4 Insurance
H4 Very Me
H4 Network
H4 Just Ask Once
HEADING_REPEATED_BODY Best SIM Only Deals & Contracts | Vodafone UK (http://vodafone.co.uk/sim-only/best-sim-only-deals/)
Title

Best SIM Only Deals & Contracts | Vodafone UK

Meta

Compare our best SIM only deals and plans, with pay monthly contracts that include 5G and offer unlimited data and roaming options.

HEADING_REPEATED_BODY Terms and conditions | Vodafone UK (http://vodafone.co.uk/terms-and-conditions/mobile/pay-monthly/)
Title

Terms and conditions | Vodafone UK

H1 Pay monthly terms and conditions
H2 Menu
H2 Switch to
H2 Main terms
H2 Entertainment
H2 OneNumber
H2 Other terms
H2 Vodafone Together
H2 Buying online
H2 Latest phones
H2 Help and support
H2 Vodafone UK
H3 Airtime agreements
H3 Charges guides
H3 Consumer credit documents
H3 Vodafone warranty and battery refresh
H3 Trade-in, Xchange and Upgrades
H3 Trade-in and Xchange
H3 Upgrades
H3 Entertainment
H3 OneNumber
H3 Additional plan discount
H3 Extras
H3 Phone Buy-Back Guarantee
H3 Secure Net
H3 SIMX benefits
H3 Spend Manager
H3 Benefit terms
HEADING_REPEATED_BODY Global Roaming | Vodafone UK (http://vodafone.co.uk/mobile/global-roaming/)
Title

Global Roaming | Vodafone UK

H1 Roaming
H2 Menu
H2 Switch to
H2 See roaming costs for your Vodafone plan
H2 Roaming charge checker
H2 Destinations we cover in our roaming plans
H2 Euro Roam
H2 Global Roam
H2 Zone D
H2 Rest of the World
H2 Zone B
H2 Around the World
H2 Rest of the World
H2 Additional destinations
H2 How to add roaming to your plan
H2 What is data roaming?
H2 Keeping costs down while travelling
H2 Frequently asked questions
H2 Plans
H2 Extras
H2 Costs for international calls while roaming
H2 Legal terms
H2 Buying online
H2 Latest phones
H2 Help and support
H2 Vodafone UK
H3 Upgrade your plan with personalised offers
H3 Buy a Vodafone plan with inclusive roaming
H3 Buy an Extra for your next trip
H3 Check your roaming bars
H3 Set a limit on how much you spend
H3 Set up Spend Manager
H3 Keep track of your bill
H3 What is inadvertent or accidental roaming?
H3 How long can I roam for?
H3 How much will I be charged if I go over my UK data allowance when roaming?
H3 How can I turn data roaming off?
H3 I'm having issues using my phone abroad
H3 What's a roaming fair usage policy?
H3 How do I get inclusive roaming in 84 destinations included in my plan?
H3 Why do I need a roaming Extra for my Pay as you go Plus plan?
H3 Can I roam on a Vodafone Basics plan?
H3 Why do I need a roaming Extra for my Pay as you go Plus plan?
H3 How do Pay monthly European Roaming Extras work?
H3 My roaming Extra isn't working
H3 Legal small print
H4 Pay Monthly
H4 Vodafone EVO
H4 Roaming
H4 Mobile Specific Small Print
H4 Smartwatch Specific Small Print
H4 Tablet Specific Small Print
H4 Pay as you go
H4 Pay as you go Plus
H4 Home Broadband
H4 Insurance
H4 Very Me
H4 Network
H4 Just Ask Once
HEADING_REPEATED_BODY Just Ask Once | Contact us | Vodafone UK (http://vodafone.co.uk/contact-us/)
Title

Just Ask Once | Contact us | Vodafone UK

H1 Just Ask Once – customer service made easy
H2 Menu
H2 Switch to
H2 All in the My Vodafone app
H2 Speak to one person
H2 Proactive updates
H2 What is Just Ask Once?
H2 Need help on a specific problem?
H2 Contact us
H2 What can TOBi do?
H2 More ways to get help
H2 Other ways to contact us
H2 Frequently asked questions
H2 Terms and conditions
H2 Buying online
H2 Latest phones
H2 Help and support
H2 Vodafone UK
H3 Understanding your bill
H3 Broadband support
H3 Update account information
H3 Network status checker
H3 Frequently asked questions
H3 Device guides
H3 Help 24/7
H3 Recover your account login details
H3 Go through your bills with you
H3 Put you in touch with a person
H3 Visit us in store
H3 Book a session with our Tech Team
H3 How do I get the Just Ask Once experience?
H3 Who is eligible for the Just Ask Once experience?
H3 Will I always deal with just one person?
H3 How will I get updated on the progress of my query?
H3 Can I leave if you haven’t resolved my query?
H3 Just Ask Once terms and conditions
HEADING_REPEATED_BODY Samsung Galaxy S26 Ultra Deals & Contracts | Vodafone UK (http://vodafone.co.uk/mobile/pay-monthly-contracts/samsung/galaxy-s26-ultra/)
Title

Samsung Galaxy S26 Ultra Deals & Contracts | Vodafone UK

Meta

Shop the strongest phone in the Galaxy S26 range. The S26 Ultra features the best Galaxy AI has to offer, with a powerhouse camera, battery and AI display.

📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (http://www.vodafone.co.uk) Vodafone – Our Best Ever Network | Now With 5G
Skip to main contentYour account options
[H2] Menu
Phones and devicesPhones and devicesAll phonesPay monthly phonesPay as you go phonesRefurbished phonesiPads and TabletsSmartwatchesLaptopsAccessoriesPopular phonesPopular phonesPopular phonesApple iPhoneSamsung GalaxyGoogle PixeliPhone 17 Pro MaxSamsung Galaxy S26 UltraGoogle Pixel 10 ProActionsActionsUpgradeTrade inCheck coverageShop phone dealsAdd another productSave up to £1,374 with Google Pixel 10Buy Google Pixel 10SIM OnlySIM OnlyAll SIM OnlyPay monthly SIMPay as you go SIMUnlimited data SIMData-only SIMSIM and Broadband dealsEntertainment plansActionsActionsTop upUpgrade SIMOrder free SIMAdd another productOur best Unlimited SIM only plansSee all SIM only dealsBroadbandBroadbandCheck availabilityFull fibre broadband5G broadbandPro broadbandMobile broadbandBroadband and SIM dealsBroadband with TVActionsActionsSpeed testUpgradesSwitch providerDownload Broadband appBroadband supportAdd another product£75 credit – switch by 27 May. Selected plans, terms applySwitch nowSupportSupportHelp and SupportContact usRoaming chargesUK call chargesInternational call chargesDevice guidesNetwork status checkerStore locatorVodafone FamilyMy VodafoneMy VodafoneMy Vodafone appBillingRewardsReport lost or stolenAccount settingsIn-store supportNew Samsung phonesNew Samsung phonesLatest Samsung Galaxy phonesLatest Samsung Galaxy phonesLatest Samsung Galaxy phonesSamsung Galaxy S26Samsung Galaxy S26+Samsung Galaxy S26 Ultra
[H2] Switch to
BusinessFind a storeNetwork Status Checker
[H2] Save up to £1,374 with Google Pixel 10
When you trade in an eligible phone.Buy Google Pixel 10Log in to buy now
[H2] Powerful full fibre and 5G Broadband for all, from £21 a month
Get fast broadband at the price you want – in more places than any other UK provider. Get fast broadband now£21 a month for 24-month 5G Broadband plan. Increases to £24.50 on 1 April 2027 and £28 on 1 April 2028.
[H2] Save £360 with iPhone 16e
Plus, save more when you trade in an eligible iPhone.Buy iPhone 16eLog in to buy nowPay monthly phonesSIM only dealsHome BroadbandLog iniPads and TabletsDeals and Offers
[H2] Offers for you
[H3] Save up to £1,376 with Galaxy S26 Ultra
When you trade in an eligible phone. Plus, claim a pair of Galaxy Buds4 worth £159.Buy Galaxy S26 Ultra
[H3] Unlimited data – £25 a month
On a 24-month plan. Increases to £27.50 on 1 April 2027 and £30 on 1 April 2028.See all SIM only deals
[H3] Get additional unlimited data plans from £16 a month
Switch your family's plans to Vodafone and save. Applies to 24-month plans. Increases to £18.50 on 1 April 2027 and £21 on 1 April 2028.Discover Vodafone Together
[H3] Save up to £666 with iPhone Air
Plus, save more when you trade in an eligible iPhone.Buy iPhone Air
[H3] Get Pro 3 with WiFi 7 – from £38 a month
On a 24-month plan. Plus, we’ll credit your account with up to £200 when you pay early termination fees. Selected plans, terms apply. Increases to £41.50 on 1 April 2027 and £45 on 1 April 2028.Check availability
[H3] Save £774 with Motorola Razr 70 Ultra
Plus, claim a Moto bundle worth £159.98.Buy Motorola Razr 70 Ultra
[H2] Making life easier on the network serving the nation since 1984
[H3] Two networks are better than one
Vodafone customers can now automatically use Three's network for more coverage, at no extra cost.Find out more
[H3] Vodafone Xchange
Get a new phone a year early. Available on eligible new phones and all pristine refurbished phones.Vodafone Xchange
[H3] UK's only Lifetime Service Promise
Free battery health checks and replacements, plus Lifetime Warranty included.Find out more
[H3] Online assistance
Our virtual chat assistant is available to help you 24/7.Chat now
[H3] Two networks are better than one
Vodafone and Three have merged — customers can now automatically use both networks at no extra cost.Read more about the merger
[H3] Social tariffs
Find out how we’re helping customers with the cost of living, including our range of social tariffs.Find out more
[H2] Score a Wimbledon day out with your favourite person
Spin to bring a little Centre Court magic to your summer. With thousands of amazing sporty and stylish prizes up for grabs in VeryMe Rewards, each day is a new chance to score. The winning season ends on 24 May. Terms apply.Get the My Vodafone app
[H2] Discover more
[H3] Considering joining?
[H3] Pay monthly phones
[H3] SIM only deals
[H3] Broadband deals
[H3] Just joined us?
[H3] Chat to digital assistant TOBi
[H3] Sign up for My Vodafone
[H3] Download My Vodafone app
[H3] Already with us?
[H3] Log in to My Vodafone
[H3] Help with your device
[H3] Broadband help
[H2] Terms and conditions
[H3] Legal small print
Saving claims verification: See details on the relevant product page.VAT: All pricing inclusive unless stated otherwise. For prices stated exclusive of VAT, the VAT rate payable is 20%.Gift with Purchase: See details on product page including any additional terms.*Annual Price Increase: Each year, on 1 April, your monthly plan charge will increase as follows:£2.50 for Pay monthly Airtime and Data plans£1.50 for Pay monthly Basics plans£3.50 for Home Broadband and 5G Broadband plansOut of bundle charges will increase each April by Consumer Price Index rate published in January of that year + 3.9%.** 2.2 Gbps average download speed via a wired connection.*Best overall broadband provider: As recommended by Telegraph in January 2025. For more information, see the Telegraph substantiation
[H4] Pay Monthly
Minimum term agreement, eligibility, credit check and terms apply.
[H4] Vodafone EVO
Representative example for Device Plans:Example Device Plan breakdown Total cost of device£1,000Upfront cost£100APR0%Total credit amount£900Length of contract36 monthsMonthly Device Plan cost£25Figures used in the above (other than the representative APR) are for illustrative purposes only.Device Plan: means devices purchased from Vodafone under a Consumer Credit Agreement such as phones (Phone Plan), smartwatches (Watch Plan), tablets (Tablet Plan) and laptops (Laptop Plan).Vodafone EVO:For Mobile: lets you select a monthly Device Plan credit Agreement (24 to 36 months) with a 24 month Airtime Plan. You can pay off your Device Plan early, and if you do, you can then keep your Airtime Plan on a 30-day contract or leave. If your Airtime Plan ends for any reason, you will need to keep on paying your monthly Device Plan (either in full or monthly)For Smartwatches: lets you select a monthly Device Plan Credit Agreement (over 24 to 36 months) with a monthly Connectivity Plan. Watch Plans over 12 months require a 24 month Connectivity Plan. You can pay off your Device Plan early, and if you do, you can keep your Connectivity Plan on a 30-day contract or leave. If your Connectivity Plan ends, the Device Plan is still payable (either in full or monthly). Watch Plans require a Vodafone pay monthly airtime plan and a Connectivity Plan (via Vodafone OneNumber)For Laptops / Tablets: lets you select a monthly Device Plan Credit Agreement (24 to 48 months) with a 24 month Data Plan. You can pay off your Device Plan early, and if you do, you can then keep your Data Plan on a 30-day contract or leave. If your Data Plan ends for any reason, you will need to keep on paying your monthly Device Plan (either in full or monthly)Upgrade from month 3: means a) buying a new Device Plan (which is a credit agreement) and an Airtime/Data/Connectivity Plan (as applicable) and b) either (i) paying off the remaining amount on your current Device Plan prior to upgrading, or (ii) paying for your current Device Plan along with your new Device Plan. Subject to credit check, eligibility and terms.Trade-in Guarantee: Available when you trade-in an eligible device using our Trade-in Tool, and purchase a new Vodafone Pay Monthly Airtime Plan. Your Trade-in value is guaranteed for 7 days from the date of your Trade-in Quote. Device must be returned within 14 days of the start of your new Airtime Plan and meet our requirements. You can choose to receive your Trade-in value via a monthly airtime saving, a credit to your Vodafone account, or, if you are an existing customer, as a credit towards your existing Phone Plan balance. Please see our Trade-in Guarantee terms and conditions for more details, including the eligibility criteria.Trade-in Bonus: Available when we're running a Trade-in Bonus promotion, where you could get an additional bonus on top of the trade-in value for the phone you're trading in, when you buy a new phone. Eligibility for the bonus and the bonus value may vary depending on which phone you're trading in and which new phone you're buying. Please see our Trade-in Bonus terms and conditions, for more information.Unlimited data: available on Unlimited plan (max download and upload speeds of 100Mbps), Unlimited Plus and Unlimited Premier plans. Speed may vary by a number of factors.5G: You must have a 5G enabled device on the Vodafone 5G network, a Vodafone 5G plan and 5G coverage in the area that you are in. Coverage may be affected by a number of factors. Find out more about our 5G network5G+: To access 5G+, you need a 5G+-enabled device and an eligible Vodafone Pay Monthly plan that includes 5G+. Coverage may be affected by a number of factors. Find out more about our 5G+ network Vodafone Xchange: Available on eligible new phones and all pristine refurbished phones, then trade in (good condition) from 12 months prior to end of Phone Plan and upgrade to new phone and Airtime Plan (standard upfront and monthly cost apply). Every year: based on 24-month Phone Plan. Terms and verification apply
[H4] Roaming
Roaming: using your home data plan to roam in Zone A is included in all of our Pay Monthly plans. For roaming in other destinations, charges will apply depending on which plan you are on.Roaming Passes: For Pay Monthly customers without European roaming included in their plan, you can purchase an 8 or 15 day European roaming pass to use your monthly UK allowance of calls, texts and data in our Zone B destinations. The 8 day pass is £16 and the 15 day pass is £21. Out of bundle charges such as picture messages, premium calls or premium texts are not covered by this charge. These passes are subject to a 25GB roam fair use policy. Passes become active when you start roaming and only one pass can be used at a time. For more information and terms, visit our roaming pageInformation on roaming with VodafoneList of our inclusive roaming destinations
[H4] Mobile Specific Small Print
Lifetime Service Promise: means a) Lifetime warranty covering manufacturer's defects, provided you have an active pay monthly Airtime plan + b) Battery refresh replacing your phone's battery (for 2-3 years) if it fails one of the Battery refresh tool tests. On phones purchased directly from Vodafone.Lifetime Warranty: is an extended warranty covering manufacturer's defects (on phones purchased via Vodafone directly), provided you have an active pay monthly Airtime plan. Excludes damaged and tampered phones. Lifetime Warranty terms applyBattery Refresh: replaces your phone's battery if it fails one of the Battery Refresh Tool tests. Available for up to three years depending on your plan. On phones purchased via Vodafone directly. Excludes damaged and tampered phones. Battery Refresh terms applyUK's Only Lifetime Service Promise: Vodafone is the only network that offers both i) Lifetime Warranty which covers your phone for manufacturer defects provided you have an active pay monthly Airtime plan, and ii) Battery Refresh which offers phone battery health checks and required replacements for up to 3 years. Terms apply
[H4] Smartwatch Specific Small Print
Smartwatch: requires a) Vodafone pay monthly Airtime plan, and b) 12 or 24 month Connectivity Plan (via Vodafone OneNumber). Watch Plans over 12 months require a 24 month Connectivity Plan. Terms applyVodafone OneNumber Connectivity Plan ('Connectivity Plan'): uses your minutes, texts and data allowance from your Airtime Plan using Vodafone OneNumber. You must have an Airtime Plan with us in order to purchase a Connectivity Plan. Smartwatch Connectivity plans can be bought for a smartwatch you already own, or for a new smartwatch you purchase through us. Tablet Connectivity plans can only be bought for a tablet you already own.Two-Year Warranty (formerly called Total Care Warranty) is a 24-month warranty that starts from the date your device (purchased from Vodafone), is dispatched. This covers manufacturer's defects in the materials and workmanship of the device through normal use. Excludes damaged and tampered devices. Not applicable with Laptops. Two-Year Warranty terms apply
[H4] Tablet Specific Small Print
Two-Year Warranty (formerly called Total Care Warranty) is a 24-month warranty that starts from the date your device (purchased from Vodafone), is dispatched. This covers manufacturer's defects in the materials and workmanship of the device through normal use. Excludes damaged and tampered devices. Not applicable with Laptops. Two-Year Warranty terms apply
[H4] Pay as you go
Unlimited Bundle: An Unlimited Pay as you go Bundle lasts for 30 days. Your bundle will automatically renew every 30 days if you have enough credit. To opt out call 2345. Includes unlimited data and unlimited minutes and texts: minutes to standard mobiles and landlines (UK: 01, 02, 03) and standard texts (excluding MMS) to use in the UK and Zone A. You must buy a Big Value Bundle, otherwise your SIM won’t be able to make or receive calls, send or receive texts, use data, or use our network.Unlimited Bundle terms, exclusions and destinationsPay as you go Bundles (Big Value Bundle) excluding Unlimited Bundle: Unlimited minutes to standard mobiles and landlines (UK: 01, 02, 03), standard texts and a set allowance of data (excluding Extras) to use in the UK and Zone A. Last 30 days. Automatically renews every 30 days if you have enough credit. Opt out by calling 2345. Pay as you go Bundles are also known as Big Value Bundles. You must buy a Big Value Bundle, otherwise your SIM won’t be able to make or receive calls, send or receive texts, use data, or use our network. For more information, please visit our Pay as you go Bundles terms and conditions pageTotal Rollover: Any unused allowance from your current Pay as you go Bundle will only rollover from one bundle to the next, for use in the next 30-day period, if your Pay as you go Bundle renews automatically.Pay as you go 1: You'll pay just £2 each day you use your phone, which gives you: Unlimited minutes, Unlimited texts, 50MB of data to use until midnight. To activate your SIM, you’ll need to add a minimum of £5 credit or buy a Big Value Bundle. If you don’t, your SIM won’t be able to make or receive calls, send or receive texts, use data, or use our network. For more information, please visit our Pay as you go 1 terms and conditions pageRoaming: Your data usage is for use in the UK and Zone A destinations only
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SUB-PAGE · THIN (http://vodafone.co.uk/sim-only/best-sim-only-deals/) Best SIM Only Deals & Contracts | Vodafone UK

                            
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SUB-PAGE (http://vodafone.co.uk/terms-and-conditions/mobile/pay-monthly/) Terms and conditions | Vodafone UK
Skip to main contentYour account options
[H2] Menu
Phones and devicesPhones and devicesAll phonesPay monthly phonesPay as you go phonesRefurbished phonesiPads and TabletsSmartwatchesLaptopsAccessoriesPopular phonesPopular phonesPopular phonesApple iPhoneSamsung GalaxyGoogle PixeliPhone 17 Pro MaxSamsung Galaxy S26 UltraGoogle Pixel 10 ProActionsActionsUpgradeTrade inCheck coverageShop phone dealsAdd another productSave up to £1,374 with Google Pixel 10Buy Google Pixel 10SIM OnlySIM OnlyAll SIM OnlyPay monthly SIMPay as you go SIMUnlimited data SIMData-only SIMSIM and Broadband dealsEntertainment plansActionsActionsTop upUpgrade SIMOrder free SIMAdd another productOur best Unlimited SIM only plansSee all SIM only dealsBroadbandBroadbandCheck availabilityFull fibre broadband5G broadbandPro broadbandMobile broadbandBroadband and SIM dealsBroadband with TVActionsActionsSpeed testUpgradesSwitch providerDownload Broadband appBroadband supportAdd another product£75 credit – switch by 27 May. Selected plans, terms applySwitch nowSupportSupportHelp and SupportContact usRoaming chargesUK call chargesInternational call chargesDevice guidesNetwork status checkerStore locatorVodafone FamilyMy VodafoneMy VodafoneMy Vodafone appBillingRewardsReport lost or stolenAccount settingsIn-store supportNew Samsung phonesNew Samsung phonesLatest Samsung Galaxy phonesLatest Samsung Galaxy phonesLatest Samsung Galaxy phonesSamsung Galaxy S26Samsung Galaxy S26+Samsung Galaxy S26 Ultra
[H2] Switch to
BusinessFind a storeNetwork Status Checker
[H1] Pay monthly terms and conditions
[H2] Main terms
[H3] Airtime agreements
See all airtime agreements
[H3] Charges guides
Before August 2023, the charges guide was combined with the airtime agreement. To find older charges guides, see all airtime agreementsStandard plansFrom 18 March 2026 (PDF)26 February 2025 to 17 March 2026 (PDF)4 September 2024 to 25 February 2025 (PDF)5 April to 3 September 2024 (PDF)21 February to 4 April 2024 (PDF)9 August 2023 to 20 February 2024 (PDF)Basics plansBasics - From 18 March 2026 (PDF)Basics - 26 February 2025 to 17 March 2026 (PDF)Basics - 5 April 2024 to 25 February 2025 (PDF)Basics - 21 February to 4 April 2024 (PDF)Basics - 9 August 2023 to 20 February 2024 (PDF)Mobile Broadband plansMobile Broadband - From 18 March 2026 (PDF)Mobile Broadband - 26 February 2025 to 17 March 2026 (PDF)Mobile Broadband - 21 February 2024 to 25 February 2025 (PDF)Mobile Broadband - August 2023 to 20 February 2024 (PDF)
[H3] Consumer credit documents
Device financing - definitions of words we useConsumer credit loan agreementsLoan agreement - from July 2023 (PDF)Loan agreement - from March 2022 (PDF)Loan agreement - from June 2021 (PDF)Key information summariesSummary - from March 2022 (PDF)Summary - from June 2021 (PDF)Pre-contract credit informationCredit information - from March 2022 (PDF)Credit information - from June 2021 (PDF)
[H3] Vodafone warranty and battery refresh
Battery refresh - from 31 July 2023 (PDF)Lifetime warranty - from 26 July 2023 (PDF)Two-year warranty - from 26 July 2023 (PDF)
[H3] Trade-in, Xchange and Upgrades
[H3] Trade-in and Xchange
Trade-in BonusTrade-in Bonus - from 25 May 2023 (PDF)Trade-in GuaranteeTrade-in Guarantee - from 26 August 2025 (PDF)Trade-in Guarantee - 14 May to 25 August 2025 (PDF)Trade-in Guarantee - 21 July 2022 to 13 May 2025 (PDF)Trade-In Guarantee - February 2022 to April 2022 (PDF)Trade-In Guarantee - 20 August 2021 to 8 February 2022 (PDF)Trade-In Guarantee - June 2021 (PDF)XchangeXchange - from 20 February 2025 (PDF)Xchange - from 9 September 2024 to 19 February 2025 (PDF)Xchange list of devices - from 5 March 2026 (PDF)
[H3] Upgrades
Airtime only upgradesAirtime only - October 2021 (PDF)Vodafone EVO upgradesUpgrade from month 3 - from October 2023 (PDF)Upgrade from month 3 - 2 August 2022 to September 2023 (PDF)Upgrade from month 3 - 6 April to 1 August 2022 (PDF)Upgrade from month 12 - June 2021 (PDF)Flexi upgradesFlexi upgrades - from 11 April 2017
[H2] Entertainment
[H3] Entertainment
Entertainment plansFrom 13 April 2026 (PDF)24 February to 12 April 2026 (PDF)22 January to 23 February 2026 (PDF)10 December 2025 to 21 January 2026 (PDF)1 October to 9 December 2025 (PDF)28 August to 30 September 2025 (PDF)1 May to 27 August 2025 (PDF)1 April to 30 April 2025 (PDF)19 March to 31 March 2025 (PDF)4 December 2024 to 18 March 2025November 2023 to May 2024January to November 20238 December 2020 to January 2023Before 8 December 2020 (PDF)Hatch PremiumHatch Premium
[H2] OneNumber
[H3] OneNumber
Connectivity terms - from 2 July 2024 (PDF)OneNumber bundle - from 9 September 2022 (PDF)OneNumber privacy policy
[H2] Other terms
[H3] Additional plan discount
Additional plan discount - from 9 June 2025 (PDF)Additional plan discount - 10 October 2024 to 8 June 2025 (PDF)
[H3] Extras
Pay Monthly Extras - from 4 February 2026 (PDF)European roaming passes - from 26 August 2025 (PDF)Rest of the World data roaming passes - from 21 February 2024 (PDF)
[H3] Phone Buy-Back Guarantee
iPhone 14 - 7 September to 15 December 2022 (PDF)iPhone 15 - 15 September to 15 December 2023 (PDF)Samsung Galaxy S23 - 1 February to 1 April 2023 (PDF)
[H3] Secure Net
Secure Net charges guideSecure Net privacy policySecure Net terms
[H3] SIMX benefits
SIMX benefits - from 31 July 2025 (PDF)
[H3] Spend Manager
Spend Manager terms and conditions
[H2] Vodafone Together
From 20 May 2026 (PDF)7 May 2026 to 19 May 2026 (PDF)2 April 2026 to 6 May 2026 (PDF)26 March 2026 to 1 April 2026 (PDF)30 October 2025 to 25 March 2026 (PDF)9 June 2025 to 29 October 2025 (PDF)1 April 2024 to 8 June 2025 (PDF)10 March 2023 to 31 March 2024 (PDF)29 June 2022 to 9 March 2023 (PDF)14 April 2022 to 28 June 2022 (PDF)6 April 2022 to 13 April 2022 (PDF)
[H3] Benefit terms
2026From 26 March 2026 (PDF)4 February to 25 March 2026 (PDF)202321 November 2023 to 3 February 2026 (PDF)24 February 2023 to 20 November 2023 (PDF)20229 March 2022 to 23 February 2023 (PDF)2021August 2021 to March 2022 (PDF)June to July 2021 (PDF)
[H2] Buying online
Pay monthly dealsPay as you go dealsSIM only dealsiPadTabletsMobile BroadbandHome BroadbandLaptopsVodafone recommendsDeals and offersVodafone EVOVodafone Xchange
[H2] Latest phones
iPhone 17 Pro MaxiPhone 17 ProiPhone AiriPhone 17Samsung Galaxy S26 UltraSamsung Galaxy S26Samsung Galaxy S26+Samsung Galaxy Z Fold7Google Pixel 10 Pro FoldGoogle Pixel 10 ProGoogle Pixel 10New phones
[H2] Help and support
All help topicsHelp with your deviceLost or stolen devicesFind a storeContact usMake a complaintHelp and advice on fraudReturn a productTOBiUK Charge CheckerSocial broadbandAccessibility
[H2] Vodafone UK
About usFor investorsNews CentreModern Slavery StatementCareersSwitch to VodafoneOur partnershipsVOXITalkmobileVodafoneThreeThree UKSMARTYRegistered in England and Wales. Company No 01471587. Registered Office: Vodafone House, The Connection, Newbury, Berkshire, RG14 2FN.*Annual Price Increase: The monthly cost will increase each year on 1 April by £2.50 for Pay monthly plans with Airtime/Data, and £3.50 for Home Broadband plans. This doesn't affect Device Plans. More information: vodafone.co.uk/pricechanges© 2026 Vodafone Limited is authorised and regulated by the Financial Conduct Authority for consumer credit lending and insurance distribution activity (Financial Services Register No. 712210)
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SUB-PAGE (http://vodafone.co.uk/mobile/global-roaming/) Global Roaming | Vodafone UK
Skip to main contentYour account options
[H2] Menu
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[H2] Switch to
BusinessFind a storeNetwork Status Checker
[H1] Roaming
Jetting off soon? Find out how much it costs to use your texts, minutes and data while abroad.
[H2] See roaming costs for your Vodafone plan
If you're a Vodafone customer, you only need your mobile number and destination to find out your roaming costs.Ask us about our roaming costs
[H2] Roaming charge checker
Choose your destination and find out how much it costs to roam on a Pay as you go or Pay monthly plan.
[H2] Destinations we cover in our roaming plans
We've split the world up into different zones. Each zone has different charges depending on what plan you're on.tab NaN of 0Pay monthly zonestab NaN of 0Pay as you go zonesAll our Pay monthly plans include Zone A which includes the Republic of Ireland, Isle of Man, Iceland and Norway.
[H2] Euro Roam
52 destinations in Zone A and B. Includes France, Spain, Greece and Portugal.See all Euro Roam destinations
[H2] Global Roam
84 destinations in Zone A, B and C. Includes Australia, Turkey, Mexico and USA.See all Global Roam destinations
[H2] Zone D
73 additional worldwide destinations. Includes Egypt, India, Morocco, Thailand and UAE.See all Zone D destinations
[H2] Rest of the World
Additional destinations split into 4 Zones. Includes the Maldives and Seychelles.See all Rest of the World destinationsIf you’re travelling to an area not covered in your plan, you can add an Extra to your destination or pay a daily charge to use your phone. All our Pay as you go plans include Zone A which includes the Republic of Ireland, Isle of Man, Iceland and Norway. Pay as you go Plus users will need to add an extra to roam.
[H2] Zone B
47 European destinations. Includes France, Spain, Poland and Greece.See all Zone B destinations
[H2] Around the World
74 additional destinations. Includes Australia, Thailand and the USA.See all Around the World destinations
[H2] Rest of the World
61 additional destinations. Includes the Bahamas, Seychelles and Sri Lanka.See all Rest of the World destinations
[H2] Additional destinations
39 additional destinations. Includes the Maldives, Mauritius and Tunisia.See all Additional destinationsIf you’re travelling abroad on a Pay as you go plan, you can add an Extra that covers your destination or pay a daily charge to use your phone. Use our Roaming Charge Checker to see which Extras are available for your destination or how much you’ll be charged for using your phone abroad.If you’re a new customer, please first activate your SIM by either topping up at least £5 or buying a Big Value Bundle before adding an Extra.
[H2] How to add roaming to your plan
[H3] Upgrade your plan with personalised offers
Log into My Vodafone to see your personalised offers, with potential savings on device and plan upgrades.See your personalised offers
[H3] Buy a Vodafone plan with inclusive roaming
Check out our range of Pay monthly plans, with unlimited minutes and texts, as well as inclusive roaming in up to 84 destinations.Buy a Vodafone plan
[H3] Buy an Extra for your next trip
If you're travelling to an area not covered in your plan, you can add an Extra to your destination.Buy an Extra
[H2] What is data roaming?
Data roaming is when you use your data (rather than WiFi) to access the internet outside the UK. Your phone connects to a different network, so you may incur extra charges. Turn data roaming on and off through your Vodafone account
[H2] Keeping costs down while travelling
[H3] Check your roaming bars
Turn off any active roaming bars in your My Vodafone account or app so that you can still use your data and other services while you're away.Turn off roaming bars
[H3] Set a limit on how much you spend
Choose how much you can spend when using your device. You can even prevent receiving calls and texts, so you don't have any surprise charges.Set controls and limits
[H3] Set up Spend Manager
If you're on Pay Monthly, you can set a spend limit for services not included in your monthly allowance, like picture messages or international calls.More about Spend Manager
[H3] Keep track of your bill
Keep tabs on your usage or credit. When abroad, it can take up to 72 hours for new charges to appear on your bill.Check your latest bill
[H2] Frequently asked questions
[H3] What is inadvertent or accidental roaming?
Sometimes, your device can connect to another country's network. This is called inadvertent roaming and happens when you travel near an international border.How can I prevent inadvertent or accidental roaming?You should receive a message if your device connects to an international network. If you've had a message saying you're on a new network, and it's for a country you're not in, take these steps to stop unexpected roaming charges:Review your Vodafone Spend Manager limit in My Vodafone app or by calling 191Set up a Data Roaming bar in the My Vodafone app or by calling 191Manually set your network to the country you're in. If you do this, you'll need to manually change your network again each time you visit a new destinationInadvertent or accidental roaming between Northern Ireland and Republic of Ireland We know that our customers in Northern Ireland can sometimes connect accidentally to our network in the Republic of Ireland, so we've made roaming in the Republic of Ireland available at no extra cost for all customers (subject to our fair use limit of 25GB).If you exceed this fair use limit through inadvertent roaming and get charged as a result, speak to our customer services team by calling 191 (+447836 191191 if you're abroad).
[H3] How long can I roam for?
Roaming is used for short trips and holidays abroad. Over a four-month period, if you're planning to spend more time abroad than at home, we may add extra charges to your plan. In our roaming destinations, you might be charged if:You're roaming for more than 62 daysYour usage in our roaming destinations is more than your usage in the UK within four monthsWe'll send a text alert 14 days before charging you anything extra, so you have time to adjust your usage.If you continue to roam, you might start to see charges, even in your inclusive roaming destinations.These charges include:£0.033 a minute for calls1p per text£3.83 per GB of data
[H3] How much will I be charged if I go over my UK data allowance when roaming?
If you exceed your UK data allowance when you're abroad, you will be charged as you would be in the UK. The charges will last until your next billing date or until you return to the UK, whichever comes first.If your UK allowance is greater than 25GB, then a fair usage policy of 25GB applies i.e. once you have exceeded 25GB data use, then you will be charged £3.84 a GB used. The charges will last until your next billing date or until you return to the UK, whichever comes first.
[H3] How can I turn data roaming off?
You can turn off data roaming by going into settings on your mobile phone. This will vary depending on the model of your mobile phone.Find specific step by step instructions with our device help guide
[H3] I'm having issues using my phone abroad
If you're having issues using your phone abroad, there are a few things you can try:Connect to a local network by restarting your deviceTry selecting a network manuallyCheck roaming bars are turned off. If you're not sure how to do turn data roaming on and off, use our data roaming guideCheck that Spend Manager is not set to £0 by logging into or registering for My VodafoneCheck roaming bars are turned offAre you a new Pay as you go customer?You’ll need to activate your SIM by either topping up at least £5 or buy a Big Value Bundle, otherwise your SIM won’t work abroad. Once you’ve topped up, you can choose a roaming Extra or pay a daily charge.
[H3] What's a roaming fair usage policy?
All our pay monthly plans are subject to a 25GB roaming fair use policy. This means that if your UK allowance is greater than 25GB, you can use up to 25GB data a month while roaming.If your UK data allowance is less than 25GB, you can use your UK data allowance when abroad, but if you exceed it you'll be charged as you would be in the UK.
[H2] Plans
[H3] How do I get inclusive roaming in 84 destinations included in my plan?
Move to any of our Xtra Global Roam plans, to get the full 84 worldwide inclusive destinations.
[H3] Why do I need a roaming Extra for my Pay as you go Plus plan?
We have 8-day roaming Extras available for our Europe destinations and Rest of the World destinations, and either 8-day or 15-day roaming Extras available for our Around the World destinations.Check if your destination is covered, see a full list of our roaming destinationsIf you’re abroad, make sure you're connected to WiFi before you buy any Extras. They’ll activate from the moment you buy them. If you run out of data, minutes or texts, you can always purchase another Extra.If you’ve bought a SIM in the UK with the intention of travelling abroad and roaming, you need to activate the SIM first by adding a Pay as you go Plus plan. Then, you’ll be able to add the roaming Extra you need. See roaming Extras and charges
[H3] Can I roam on a Vodafone Basics plan?
Vodafone customers who purchased a Vodafone Basics plan before 22 July 2022 do not have roaming services included. These plans are for UK use only.
[H2] Extras
[H3] Why do I need a roaming Extra for my Pay as you go Plus plan?
We have 8-day roaming Extras available for our Europe destinations and Rest of the World destinations, and either 8-day or 15-day roaming Extras available for our Around the World destinations.Check if your destination is covered, see a full list of our roaming destinationsIf you’re abroad, make sure you're connected to WiFi before you buy any Extras. They’ll activate from the moment you buy them. If you run out of data, minutes or texts, you can always purchase another Extra.If you’ve bought a SIM in the UK with the intention of travelling abroad and roaming, you need to activate the SIM first by adding a Pay as you go Plus plan. Then, you’ll be able to add the roaming Extra you need. See roaming Extras and charges
[H3] How do Pay monthly European Roaming Extras work?
European Roaming Passes allow you to use your monthly UK allowance of calls, texts and data in a Zone B destination.A pass can be purchased at any time. It will remain on your account and will become active when you start roaming.Your pass will last for either 8 or 15 days, depending on what pass you purchased.You cannot purchase two passes at once so if your first pass runs out, you will have to purchase an additional pass.You cannot roll over the Pass if you are roaming for less than 8 days.See roaming Extras
[H3] My roaming Extra isn't working
In order to use a roaming Extra, you'll need to turn off any active roaming bars in My Vodafone. To do this:Head to My Vodafone or the My Vodafone appSelect Manage Controls and LimitsGo to Data Roaming BarSelect 'Turn off'Are you a new Pay as you go customer?You'll need to activate your SIM by either topping up or buying a Big Value Bundle. Once activated, your SIM will work abroad, and you'll have the option to add a roaming Extra.
[H2] Costs for international calls while roaming
Need to phone another country while you're roaming? Check how much it'll cost per minute to make a call while abroad. To UK To Zone A (EU)To Zone B (EU)To Zone C + D (Worldwide)To Zone 1 (Rest of the World)To Zone 2 (Rest of the World) To Zone 3 (Rest of the World)To Zone 4 (Rest of the World)Calling from Zone A£024p24pAs per calls from UKAs per calls from UK£3£3£3Calling from Zone BIncluded in Daily roaming feeDaily roaming fee or Pass + 24pDaily roaming fee or Pass + 24pDaily roaming fee or Pass + cost to call from UKDaily roaming fee or Pass + cost to call from UKDaily roaming fee or Pass + £3Daily roaming fee or Pass + £3Daily roaming fee or Pass + £3Calling from Zone C + DIncluded in Daily roaming fee or PassDaily roaming fee or Pass + 24pDaily roaming fee or Pass + 24pDaily roaming fee or Pass + cost to call from UKDaily roaming fee or Pass + cost to call from UKDaily roaming fee or Pass + £2Daily roaming fee or Pass + £2Daily roaming fee or Pass + £2Calling from Zone 164p£1.60£1.6064p64p£2.14£2.14£2.14Calling from Zone 2£1.28£1.60£1.60£2.14£2.14£1.28£2.14£2.14Calling from Zone 3£2.57£2.57£2.57£2.57£2.57£2.57£2.57£2.57Calling from Zone 4£2.57£2.57£2.57£2.57£2.57£2.57£2.57£2.57
[H2] Legal terms
[H3] Legal small print
Saving claims verification: See details on the relevant product page.VAT: All pricing inclusive unless stated otherwise. For prices stated exclusive of VAT, the VAT rate payable is 20%.Gift with Purchase: See details on product page including any additional terms.*Annual Price Increase: Each year, on 1 April, your monthly plan charge will increase as follows:£2.50 for Pay monthly Airtime and Data plans£1.50 for Pay monthly Basics plans£3.50 for Home Broadband and 5G Broadband plansOut of bundle charges will increase each April by Consumer Price Index rate published in January of that year + 3.9%.** 2.2 Gbps average download speed via a wired connection.*Best overall broadband provider: As recommended by Telegraph in January 2025. For more information, see the Telegraph substantiation
[H4] Pay Monthly
Minimum term agreement, eligibility, credit check and terms apply.
[H4] Vodafone EVO
Representative example for Device Plans:Example Device Plan breakdown Total cost of device£1,000Upfront cost£100APR0%Total credit amount£900Length of contract36 monthsMonthly Device Plan cost£25Figures
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SUB-PAGE (http://vodafone.co.uk/contact-us/) Just Ask Once | Contact us | Vodafone UK
Skip to main contentYour account options
[H2] Menu
Phones and devicesPhones and devicesAll phonesPay monthly phonesPay as you go phonesRefurbished phonesiPads and TabletsSmartwatchesLaptopsAccessoriesPopular phonesPopular phonesPopular phonesApple iPhoneSamsung GalaxyGoogle PixeliPhone 17 Pro MaxSamsung Galaxy S26 UltraGoogle Pixel 10 ProActionsActionsUpgradeTrade inCheck coverageShop phone dealsAdd another productSave up to £1,374 with Google Pixel 10Buy Google Pixel 10SIM OnlySIM OnlyAll SIM OnlyPay monthly SIMPay as you go SIMUnlimited data SIMData-only SIMSIM and Broadband dealsEntertainment plansActionsActionsTop upUpgrade SIMOrder free SIMAdd another productOur best Unlimited SIM only plansSee all SIM only dealsBroadbandBroadbandCheck availabilityFull fibre broadband5G broadbandPro broadbandMobile broadbandBroadband and SIM dealsBroadband with TVActionsActionsSpeed testUpgradesSwitch providerDownload Broadband appBroadband supportAdd another product£75 credit – switch by 27 May. Selected plans, terms applySwitch nowSupportSupportHelp and SupportContact usRoaming chargesUK call chargesInternational call chargesDevice guidesNetwork status checkerStore locatorVodafone FamilyMy VodafoneMy VodafoneMy Vodafone appBillingRewardsReport lost or stolenAccount settingsIn-store supportNew Samsung phonesNew Samsung phonesLatest Samsung Galaxy phonesLatest Samsung Galaxy phonesLatest Samsung Galaxy phonesSamsung Galaxy S26Samsung Galaxy S26+Samsung Galaxy S26 Ultra
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[H1] Just Ask Once – customer service made easy
[H2] All in the My Vodafone app
Convenient messaging anytime, all in the My Vodafone app.
[H2] Speak to one person
You deal with one person until it's sorted.
[H2] Proactive updates
We'll send you updates until your query is resolved.Download the My Vodafone app
[H2] What is Just Ask Once?
One person handles your query from start to finish, with updates along the way. Convenient messaging anytime, all in the My Vodafone app.
[H2] Need help on a specific problem?
Check out our handy guides and frequently asked questions.
[H3] Understanding your bill
Get help with issues surrounding your bill.Get billing information
[H3] Broadband support
Slow internet or need help getting set up.Get broadband information
[H3] Update account information
Change your account details.Update account details
[H3] Network status checker
See if there are signal issues in your area.Check your signal
[H3] Frequently asked questions
Get help and support for a range of issues.Search our frequently asked questions
[H3] Device guides
Get technical help for a specific phone or tablet.Find a guide for your device
[H2] Contact us
Talk to TOBi, Vodafone's digital assistant, 24/7.If TOBi can't help with your issue, they'll put you in touch with one of our agents.Loading
[H2] What can TOBi do?
[H3] Help 24/7
Always online when you're in need, TOBi responds instantly so there's no waiting around.
[H3] Recover your account login details
TOBi can reset your login info and get you back into your account in a flash.
[H3] Go through your bills with you
See your latest bills and check your charges in no time.
[H3] Put you in touch with a person
Prefer to chat with one of our team? TOBi will get you the right human for the job.
[H2] More ways to get help
[H3] Visit us in store
Get help from our in-store experts.Find your nearest Vodafone store
[H3] Book a session with our Tech Team
Get expert help for issues with your device.Book a tech sessionContact us about any accessibility needs
[H2] Other ways to contact us
If you can't find what you're looking for and need further help, get in touch.tab NaN of 0From mobiletab NaN of 0From landlinetab NaN of 0Call from abroadtab NaN of 0Write to usExisting customers can call 191 for free from a Vodafone mobile.Call us from your landline on 0333 304 0191Existing customers can call us on 0044 7836 191 191 from a Vodafone mobile when abroad.Send us a letter to:Customer Relations Manager,Vodafone Limited,The Connection,Newbury,Berkshire,RG14 2FN
[H2] Frequently asked questions
[H3] How do I get the Just Ask Once experience?
Message us anytime in the My Vodafone app via TOBi and respond when it’s convenient for you. No more waiting on hold or repeating yourself – allowing you to get on with your day, while we get on with solving your problem. Just Ask Once – customer service made easy from Vodafone.
[H3] Who is eligible for the Just Ask Once experience?
Just Ask Once is available to Vodafone Pay monthly consumer customers and small business customers with fewer than 10 employees. Please note that Just Ask Once may not be available for all queries – it’s an app-only experience. Additionally, sometimes you may have a query that we’ll be able to solve better with a specialist team – in those instances, our teams will explain the process to you and let you know how to get in touch with a specialist team member to resolve your query. We may decide that your query could be better dealt with via other contact methods (e.g. a phone call).For example, if your query relates to complex technical support, specialist support, or home broadband premises/move queries, we’ll direct you to another team. For customers who are in debt, our collections team will handle their query.
[H3] Will I always deal with just one person?
Our Just Ask Once team members are dedicated to supporting you and finding the best resolutions. Once you’ve explained your issue, one person will deal with it until it’s sorted, so you know you’re always in good hands. If you message us at a time when the original person you spoke to is away from work, we’ll assign someone new, who’ll get fully up to speed with your issue – no need to explain yourself again, we’ll keep you up to date.
[H3] How will I get updated on the progress of my query?
Some issues can’t be dealt with immediately. If it’s going to take us a bit longer to resolve your query, we’ll keep you up to date. No need to chase us – we’ll proactively keep you informed until everything’s sorted.If you have follow-up questions while you’re waiting for a resolution, you can get straight back to the person dealing with your query by dropping them a message.To ensure you’re getting your updates on time, activate push notifications in the My Vodafone app by heading to your app or device settings and enabling in-app notifications.
[H3] Can I leave if you haven’t resolved my query?
We’re confident that we can resolve your query – if we’ve tried everything we can and you’re still not receiving the service we’ve promised you, you can leave without penalty on the affected Airtime plans. If you have a device loan, repayments will remain due and will continue to be collected. However, we won’t charge you for the early termination fee (if applicable) or any equipment subsidies under a bundled contract (e.g. under your Home Broadband or eligible Business Broadband plans).
[H2] Terms and conditions
[H3] Just Ask Once terms and conditions
Available via the My Vodafone app. Messaging service only, some exclusions apply.
[H2] Buying online
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iPhone 17 Pro MaxiPhone 17 ProiPhone AiriPhone 17Samsung Galaxy S26 UltraSamsung Galaxy S26Samsung Galaxy S26+Samsung Galaxy Z Fold7Google Pixel 10 Pro FoldGoogle Pixel 10 ProGoogle Pixel 10New phones
[H2] Help and support
All help topicsHelp with your deviceLost or stolen devicesFind a storeContact usMake a complaintHelp and advice on fraudReturn a productTOBiUK Charge CheckerSocial broadbandAccessibility
[H2] Vodafone UK
About usFor investorsNews CentreModern Slavery StatementCareersSwitch to VodafoneOur partnershipsVOXITalkmobileVodafoneThreeThree UKSMARTYRegistered in England and Wales. Company No 01471587. Registered Office: Vodafone House, The Connection, Newbury, Berkshire, RG14 2FN.*Annual Price Increase: The monthly cost will increase each year on 1 April by £2.50 for Pay monthly plans with Airtime/Data, and £3.50 for Home Broadband plans. This doesn't affect Device Plans. More information: vodafone.co.uk/pricechanges© 2026 Vodafone Limited is authorised and regulated by the Financial Conduct Authority for consumer credit lending and insurance distribution activity (Financial Services Register No. 712210)
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SUB-PAGE · THIN (http://vodafone.co.uk/mobile/pay-monthly-contracts/samsung/galaxy-s26-ultra/) Samsung Galaxy S26 Ultra Deals & Contracts | Vodafone UK

                            
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🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
17Review mentions (all pages)
6External proof links (all pages)
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/mobile/pay-monthly-contracts/samsung/galaxy-s26-ultra/ 13 1
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
{
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    "@type": "Corporation",
    "@id": "https://www.vodafone.co.uk/#vodafone-uk",
    "name": "Vodafone UK",
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    "url": "https://www.vodafone.co.uk/",
    "logo": "https://assets.vodafone.co.uk/cs/groups/configfiles/documents/document/vf-logo-large.png",
    "description": "Vodafone UK is a British telecommunications services provider, and a part of Vodafone Group",
    "address": {
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        "addressLocality": "Newbury",
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        "streetAddress": "The Connection",
        "addressLocality": "Newbury",
        "addressRegion": "Berkshire",
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    "award": [
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/sim-only/best-sim-only-deals/
[
    {
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        "@type": "FAQPage",
        "mainEntity": [
            {
                "@type": "Question",
                "name": "What is a SIM only deal?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "A SIM only deal gives you an allowance of data, minutes and texts, all on one SIM card. We offer 12-month and 30-day SIM only plans and Pay as you go SIMs. Just insert the SIM into any Vodafone <a href=\"https://www.vodafone.co.uk/mobile\">mobile phone</a>, or one that’s not locked to a different network, to get started. If it’s a new SIM card, you can <a href=\"https://www.vodafone.co.uk/support/articles/what-is-a-replacement-sim-and-how-long-does-it-take-to-activate----6b358b4b-ba40-4c40-ace7-b82779a891af\">follow our SIM swap instructions</a> for setting up and keeping your current number."
                }
            },
            {
                "@type": "Question",
                "name": "What are the benefits of a SIM only deal?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Choosing a SIM only plan has a number of benefits. It's perfect if your Pay monthly contract has just ended and you want to reduce your monthly costs while you wait for your ideal next phone. Or if you love the phone you've already got and see no reason to change it, you can continue to use it and enjoy the flexibility SIM only offers. For an even more flexible option, choose a 30-day SIM contract. If you change your mind or want to upgrade to another phone, it’s up to you. Opting for a 12-month SIM only contract means you can enjoy even better value 4G data, calls and texts, with cheap SIM only plans starting from under £15 a month. But you won't be tied down - you can upgrade to a Pay monthly contract with a new device after just 3 months of your SIM only contract."
                }
            },
            {
                "@type": "Question",
                "name": "How does SIM only work?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "A SIM only plan gives you data, minutes and texts for a monthly cost. You don't get a new phone with a SIM only plan, you just get a SIM card, which you insert into your phone to start your plan."
                }
            },
            {
                "@type": "Question",
                "name": "Can I cancel my SIM only contract?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "You can choose to cancel your SIM only contract. However, if you're within the minimum term of your contract when you cancel, you may be charged an early termination fee. You won't be charged an early termination fee if you're switching from a SIM only plan to one of our Pay monthly plans that includes a Phone Plan and Airtime Plan."
                }
            },
            {
                "@type": "Question",
                "name": "What happens when a SIM only contract ends?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "If you get a Pay monthly SIM plan, you'll have a contract. This can range from 30 days up to 24 months. After your SIM only plan ends, it will continue rolling on a monthly basis until you cancel it. If you're on a Pay as you go SIM plan, then this is flexible, and doesn't have a contract."
                }
            },
            {
                "@type": "Question",
                "name": "Can I keep my phone number if I switch to a SIM only plan?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "If you're already with us and you'd like to switch to a SIM only plan, your number will stay the same. But if you're switching to one of our SIM only plans from another provider, you'll need a PAC to keep your number. <a href=\"https://www.vodafone.co.uk/sim-only/best-sim-only-deals\">See our SIM only offers</a> <a href=\"https://myaccount.vodafone.co.uk/settings/keep-my-number\">How to join Vodafone and keep my number</a>"
                }
            },
            {
                "@type": "Question",
                "name": "Can I change from a Pay monthly plan to SIM only?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Once your Phone Plan has been paid off, your monthly payments will automatically drop to your SIM only (we call this your Airtime Plan) payments."
                }
            },
            {
                "@type": "Question",
                "name": "Can I get 5G on a SIM only plan?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "All our SIM only plans come with 5G as standard. If your phone is 5G-compatible, and you're in an area covered by our 5G network, you'll be able to use it. In other areas, you can use our 4G network."
                }
            },
            {
                "@type": "Question",
                "name": "Can I take my SIM only plan abroad?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Yes you can, but charges vary by destination and what’s included in your plan. For example, you can use your UK allowance of data, minutes, and texts while abroad (in line with our fair use policy) with selected Xtra plans. If your plan doesn't include roaming, you can buy a roaming pass to reduce the cost of using your phone abroad. For more information on roaming passes, roaming with us, and the cost of using your phone abroad, visit our <a href=\"https://www.vodafone.co.uk/mobile/global-roaming\">Vodafone roaming</a> page."
                }
            },
            {
                "@type": "Question",
                "name": "What’s the difference between a SIM only and a Pay monthly contract?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "The main difference is that you'll get a brand new phone or tablet along with a SIM card, when you chose from our wide range of Pay monthly plans. With SIM only, you bring your own phone and we'll supply you with the SIM card, so you can enjoy great value 4G and 5G data, calls and texts without factoring in the price of a new phone. Our SIM only contracts let you choose a 30-day, 12-month or 24-month plan. 30-day rolling plans - which renew automatically each month - give you more flexibility to change plan later on. Like a Pay monthly contract, you'll need to pass a credit check and sign an agreement with us to buy a SIM only plan."
                }
            },
            {
                "@type": "Question",
                "name": "What's the difference between a Pay monthly SIM only plan and a Pay as you go SIM only plan?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Our Pay monthly SIM only deals offer convenient packages of 4G and 5G data, minutes and texts without the need to change your mobile phone. With so many to choose from you can get the best deal to suit your needs. Choose a Pay monthly SIM only plan and you'll also enjoy flexible upgrades, with the option to get a new plan after just three months. Or change plans even sooner with one of our 30-day rolling contracts that renew automatically each month. With Pay as you go SIM only deals you only pay for what you want to use for maximum flexibility. Choose from a selection of 30-day bundles that give you data, plus unlimited minutes and texts. Pay as you go SIM only customers benefit from Total Rollover where any unused data, minutes and texts will roll into the next 30 days."
                }
            },
            {
                "@type": "Question",
                "name": "Do SIM only contracts improve credit?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "SIM only plans are not a form of credit as you're not borrowing any money in advance - you pay upfront each month for an allowance of data, minutes and texts. This means it won't impact your credit score. However, if you pay for your SIM only using direct debit, this can help improve your credit history."
                }
            },
            {
                "@type": "Question",
                "name": "Can I buy a SIM only plan in store?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Yes, you can get set up with a new SIM only plan in <a href=\"https://www.vodafone.co.uk/help/store-locator\">one of our stores</a> You can also buy a SIM only plan online, or by calling our <a href=\"https://www.vodafone.co.uk/help\">customer services team</a>"
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                "position": 3,
                "name": "Our best Sim Only deals",
                "item": "https://www.vodafone.co.uk/sim-only/best-sim-only-deals#plans#plans"
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/terms-and-conditions/mobile/pay-monthly/
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/mobile/global-roaming/
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                "name": "Global Roaming",
                "item": "https://www.vodafone.co.uk/mobile/global-roaming"
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                "@type": "Question",
                "name": "What is inadvertent or accidental roaming?",
                "acceptedAnswer": {
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                    "text": "<p>Sometimes, your device can connect to another country's network. This is called inadvertent roaming and happens when you travel near an international border.</p><p>How can I prevent inadvertent or accidental roaming?</p><p>You should receive a message if your device connects to an international network. If you've had a message saying you're on a new network, and it's for a country you're not in, take these steps to stop unexpected roaming charges:</p><ul><li><p>Review your Vodafone Spend Manager limit in My Vodafone app or by calling <a href=\"tel:191\">191</a></p></li><li><p>Set up a Data Roaming bar in the My Vodafone app or by calling <a href=\"tel:191\">191</a></p></li><li><p><a href=\"https://deviceguides.vodafone.co.uk/?topic=select-network\">Manually set your network</a> to the country you're in. If you do this, you'll need to manually change your network again each time you visit a new destination</p></li></ul><p>Inadvertent or accidental roaming between Northern Ireland and Republic of Ireland </p><p>We know that our customers in Northern Ireland can sometimes connect accidentally to our network in the Republic of Ireland, so we've made roaming in the Republic of Ireland available at no extra cost for all customers (subject to our fair use limit of 25GB).</p><p>If you exceed this fair use limit through inadvertent roaming and get charged as a result, speak to our customer services team by calling <a href=\"tel:191\">191</a> (+<a href=\"tel:+447836191191\">447836 191191</a> if you're abroad).</p>"
                }
            },
            {
                "@type": "Question",
                "name": "How long can I roam for?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>Roaming is used for short trips and holidays abroad. Over a four-month period, if you're planning to spend more time abroad than at home, we may add extra charges to your plan. In our roaming destinations, you might be charged if:</p><ul><li><p>You're roaming for more than 62 days</p></li><li><p>Your usage in our roaming destinations is more than your usage in the UK within four months</p></li><li><p>We'll send a text alert 14 days before charging you anything extra, so you have time to adjust your usage.</p></li></ul><p>If you continue to roam, you might start to see charges, even in your inclusive roaming destinations.</p><p>These charges include:</p><ul><li><p>£0.033 a minute for calls</p></li><li><p>1p per text</p></li><li><p>£3.83 per GB of data</p></li></ul>"
                }
            },
            {
                "@type": "Question",
                "name": "How much will I be charged if I go over my UK data allowance when roaming?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>If you exceed your UK data allowance when you're abroad, you will be charged as you would be in the UK. The charges will last until your next billing date or until you return to the UK, whichever comes first.</p><p>If your UK allowance is greater than 25GB, then a fair usage policy of 25GB applies i.e. once you have exceeded 25GB data use, then you will be charged £3.84 a GB used. The charges will last until your next billing date or until you return to the UK, whichever comes first.</p>"
                }
            },
            {
                "@type": "Question",
                "name": "How can I turn data roaming off?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>You can turn off data roaming by going into settings on your mobile phone. This will vary depending on the model of your mobile phone.</p><p>Find specific step by step instructions with our <a href=\"https://deviceguides.vodafone.co.uk/turn-data-roaming-on-or-off/\">device help guide</a></p>"
                }
            },
            {
                "@type": "Question",
                "name": "I'm having issues using my phone abroad",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>If you're having issues using your phone abroad, there are a few things you can try:</p><ol><li><p>Connect to a local network by <a href=\"https://deviceguides.vodafone.co.uk/?topic=restart-device\">restarting your device</a></p></li><li><p>Try <a href=\"https://deviceguides.vodafone.co.uk/?topic=select-network\">selecting a network manually</a></p></li><li><p>Check <a href=\"https://myaccount.vodafone.co.uk/plan/controls-limits\">roaming bars are turned off</a>. If you're not sure how to do turn data roaming on and off, <a href=\"https://deviceguides.vodafone.co.uk/?topic=turn-data-roaming-on-or-off\">use our data roaming guide</a></p></li><li><p>Check that Spend Manager is not set to £0 by logging into or registering for <a href=\"https://myaccount.vodafone.co.uk/plan/controls-limits/spend-manager\">My Vodafone</a></p></li><li><p>Check <a href=\"https://myaccount.vodafone.co.uk/plan/controls-limits\">roaming bars are turned off</a></p></li></ol><p>Are you a new Pay as you go customer?</p><p>You’ll need to activate your SIM by either topping up at least £5 or buy a Big Value Bundle, otherwise your SIM won’t work abroad. Once you’ve topped up, you can choose a roaming Extra or pay a daily charge.</p>"
                }
            },
            {
                "@type": "Question",
                "name": "What's a roaming fair usage policy?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>All our pay monthly plans are subject to a 25GB roaming fair use policy. This means that if your UK allowance is greater than 25GB, you can use up to 25GB data a month while roaming.</p><p>If your UK data allowance is less than 25GB, you can use your UK data allowance when abroad, but if you exceed it you'll be charged as you would be in the UK.</p>"
                }
            }
        ]
    }
]
/contact-us/
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                    "text": "<p>Message us anytime in the <a href=\"https://www.vodafone.co.uk/my-vodafone-account/my-vodafone-app\">My Vodafone app</a> via TOBi and respond when it’s convenient for you. No more waiting on hold or repeating yourself – allowing you to get on with your day, while we get on with solving your problem. Just Ask Once – customer service made easy from Vodafone.</p>"
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            {
                "@type": "Question",
                "name": "Who is eligible for the Just Ask Once experience?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>Just Ask Once is available to Vodafone Pay monthly consumer customers and small business customers with fewer than 10 employees. </p><p>Please note that Just Ask Once may not be available for all queries – it’s an app-only experience. Additionally, sometimes you may have a query that we’ll be able to solve better with a specialist team – in those instances, our teams will explain the process to you and let you know how to get in touch with a specialist team member to resolve your query. We may decide that your query could be better dealt with via other contact methods (e.g. a phone call).</p><p>For example, if your query relates to complex technical support, specialist support, or home broadband premises/move queries, we’ll direct you to another team. For customers who are in debt, our collections team will handle their query. </p>"
                }
            },
            {
                "@type": "Question",
                "name": "Will I always deal with just one person?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>Our Just Ask Once team members are dedicated to supporting you and finding the best resolutions. Once you’ve explained your issue, one person will deal with it until it’s sorted, so you know you’re always in good hands. </p><p>If you message us at a time when the original person you spoke to is away from work, we’ll assign someone new, who’ll get fully up to speed with your issue – no need to explain yourself again, we’ll keep you up to date.</p>"
                }
            },
            {
                "@type": "Question",
                "name": "How will I get updated on the progress of my query?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>Some issues can’t be dealt with immediately. If it’s going to take us a bit longer to resolve your query, we’ll keep you up to date. No need to chase us – we’ll proactively keep you informed until everything’s sorted.</p><p>If you have follow-up questions while you’re waiting for a resolution, you can get straight back to the person dealing with your query by dropping them a message.</p><p>To ensure you’re getting your updates on time, activate push notifications in the My Vodafone app by heading to your app or device settings and enabling in-app notifications.</p>"
                }
            },
            {
                "@type": "Question",
                "name": "Can I leave if you haven’t resolved my query?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>We’re confident that we can resolve your query – if we’ve tried everything we can and you’re still not receiving the service we’ve promised you, you can leave without penalty on the affected Airtime plans. If you have a device loan, repayments will remain due and will continue to be collected. </p><p>However, we won’t charge you for the early termination fee (if applicable) or any equipment subsidies under a bundled contract (e.g. under your Home Broadband or eligible Business Broadband plans).</p>"
                }
            }
        ]
    }
]
/mobile/pay-monthly-contracts/samsung/galaxy-s26-ultra/
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                    "text": "<p>Pre-orders for the Samsung Galaxy S26 Ultra started on 25 February 2026. The smartphone was made available to buy on 11 March 2026.</p>"
                }
            },
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                "@type": "Question",
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                "@type": "Question",
                "name": "What Galaxy AI tools are available on the Samsung Galaxy S26 Ultra?",
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                    "text": "<p>The Galaxy S26 Ultra is an AI phone, which means that it hosts a wide array of on-device and cloud-based AI features across Galaxy AI, Google Gemini and camera AI.</p><p>Galaxy AI</p><p>The Galaxy S26 Ultra has One UI 8.5 and Personal Data Engine at its core, which act as the ‘brain’ behind Bixby and several other Galaxy AI features, learning your habits and anticipating your needs.</p><p>Designed to act as a proactive personal assistant, Now Nudge studies your daily habits to offer tailored "
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                "@type": "Question",
                "name": "How powerful is the Samsung Galaxy S26 Ultra for gaming and streaming?",
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                    "@type": "Answer",
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                }
            },
            "3": {
                "@type": "Product",
                "sku": "233558",
                "image": "//images.vodafone.co.uk/gbnnsauqav4t/6zORAjjDhtrucRqy8y3nos/e07a8e9b15110421e71760db92cc8ce3/Samsung_Galaxy_S26_Ultra_black-full-product-front-600.png",
                "name": "Samsung Galaxy S26 Ultra 256GB Black",
                "color": "Black",
                "additionalProperty": {
                    "@type": "PropertyValue",
                    "name": "Memory",
                    "unitCode": "E34",
                    "unitText": "GB",
                    "value": "256"
                },
                "offers": {
                    "@type": "Offer",
                    "price": 50,
                    "lowPrice": 50,
                    "highPrice": 1060,
                    "priceCurrency": "GBP",
                    "availability": "InStock",
                    "itemCondition": "https://schema.org/NewCondition",
                    "shippingDetails": {
                        "@type": "OfferShippingDetails",
                        "shippingRate": {
                            "@type": "[DEPTH_TRUNCATED]",
                            "value": "[DEPTH_TRUNCATED]",
                            "currency": "[DEPTH_TRUNCATED]"
                        },
                        "shippingDestination": {
                            "@type": "[DEPTH_TRUNCATED]",
                            "addressCountry": "[DEPTH_TRUNCATED]"
                        },
                        "deliveryTime": {
                            "@type": "[DEPTH_TRUNCATED]",
                            "handlingTime": "[DEPTH_TRUNCATED]",
                            "transitTime": "[DEPTH_TRUNCATED]"
                        }
                    }
                }
            },
            "4": {
                "@type": "Product",
                "sku": "233618",
                "image": "//images.vodafone.co.uk/gbnnsauqav4t/6zORAjjDhtrucRqy8y3nos/e07a8e9b15110421e71760db92cc8ce3/Samsung_Galaxy_S26_Ultra_black-full-product-front-600.png",
                "name": "Samsung Galaxy S26 Ultra 512GB Black",
                "color": "Black",
                "additionalProperty": {
                    "@type": "PropertyValue",
                    "name": "Memory",
                    "unitCode": "E34",
                    "unitText": "GB",
                    "value": "512"
                },
                "offers": {
                    "@type": "Offer",
                    "price": 60,
                    "lowPrice": 60,
                    "highPrice": 1360,
                    "priceCurrency": "GBP",
                    "availability": "InStock",
                    "itemCondition": "https://schema.org/NewCondition",
                    "shippingDetails": {
                        "@type": "OfferShippingDetails",
                        "shippingRate": {
                            "@type": "[DEPTH_TRUNCATED]",
                            "value": "[DEPTH_TRUNCATED]",
                            "currency": "[DEPTH_TRUNCATED]"
                        },
                        "shippingDestination": {
                            "@type": "[DEPTH_TRUNCATED]",
                            "addressCountry": "[DEPTH_TRUNCATED]"
                        },
                        "deliveryTime": {
                            "@type": "[DEPTH_TRUNCATED]",
                            "handlingTime": "[DEPTH_TRUNCATED]",
                            "transitTime": "[DEPTH_TRUNCATED]"
                        }
                    }
                }
            },
            "_items_truncated": true
        },
        "_truncated": true,
        "_original_size": 32004
    },
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "Home",
                "item": "https://www.vodafone.co.uk"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "name": "Mobile Phones",
                "item": "https://www.vodafone.co.uk/mobile"
            },
            {
                "@type": "ListItem",
                "position": 3,
                "name": "Pay Monthly Phones",
                "item": "https://www.vodafone.co.uk/mobile/pay-monthly-contracts"
            },
            {
                "@type": "ListItem",
                "position": 4,
                "name": "Samsung",
                "item": "https://www.vodafone.co.uk/mobile/pay-monthly-contracts/samsung"
            },
            {
                "@type": "ListItem",
                "position": 5,
                "name": "Samsung Galaxy S26 Ultra",
                "item": "https://www.vodafone.co.uk/mobile/pay-monthly-contracts/samsung/galaxy-s26-ultra"
            }
        ],
        "_truncated": true,
        "_original_size": 32004
    }
]

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
IT Services, Hosting & Managed Services
45.6 Avg BS

Based on 788 businesses audited.

BS Detector

IT Services, Hosting & Managed Services BS: Vodafone UK (www.vodafone.co.uk)

http://www.vodafone.co.uk 📍 Industry: IT Services, Hosting & Managed Services
19 BS / 100

Vodafone UK operates with a surprisingly low BS score for a major telco, trading vague innovation claims for aggressive, data-backed pricing and transparently brutal ‘annual price increase’ disclosures. The site relies on legal exhaustiveness rather than marketing air to define its value. It is a rare example of a corporate entity using ‘Small Print’ as a primary source of substance rather than a hiding place for deception.

Info Density Power-words vs. Substance ratio.
6
20% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
2
10% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
5
25% BS
Commodity Fingerprint Detection of industry clichés/templates.
5
33% BS
Identity & Authority Expert verifiability & Schema depth.
1
7% BS

Hyperlink the ‘Telegraph substantiation’ phrase directly to the source article on the homepage rather than a general page to improve the proof_links_count. Replace the vague H2 ‘Making life easier’ with a stat-backed heading regarding network uptime or customer resolution speed. Provide a technical ‘white paper’ or more granular detail on the ‘HarmBlock AI’ mentioned in the T&Cs to move it from jargon to substance. Define the ‘Battery Refresh’ health check methodology specifically to ground the ‘Lifetime’ claim in technical reality.

The content represents a mismatch with the prompt-specified ‘IT Services’ category, as it is strictly a Telecommunications provider. However, it adopts several Managed Service Provider (MSP) tropes, specifically around ’24/7 online assistance’ and ‘Proactive updates’ within its Just Ask Once service model.

“The score of 19 is driven by the high density of specific numbers and technical protocols (WiFi 7, 5G+) and the absence of Trust Theatre flags. Minor points were accrued in Information Density for conceptual repetition (e.g., repeating 'Two networks are better than one') and Commodity Fingerprint for generic support headings. Overall, the site's technical and legal transparency acts as a strong BS-neutralizer.”

Verified Analysis Date: May 22, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result
Brand AI Reputation