Training Example: Clickthrough – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Marketing, SEO & Advertising Agencies
Generic Claims: we grow businesses, results that speak for themselves, your marketing partner, proven track record…
Red Flags: guaranteed rankings or specific position promises, case studies with no client names or metrics, proprietary tools that are rebranded free tools, results claims without timeframes or baselines…
Semantic Drift Patterns: homepage claims data-driven but case studies show no metrics, claims full-service but team is three people, homepage targets enterprise but case studies are local businesses, claims proprietary methodology but describes standard practices…
Proof Expectations: named client case studies with before-and-after metrics, specific revenue or traffic numbers achieved, verified vendor partnerships with tier levels, team member profiles with specific expertise and career history…

Clickthrough

(https://clickthrough.co.nz) 📸 Data Snapshot: May 19, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE SEO Auckland, North Shore, Silverdale | No Competitors (https://clickthrough.co.nz)
Title

SEO Auckland, North Shore, Silverdale | No Competitors

Meta

Trusted SEO Auckland experts with 16 years

H1 Boost Sales with Auckland’s SEO & Google Ads Specialists
H2 Results-Driven Google Ads & SEO Auckland Agency – Based in Silverdale, Serving Auckland wide
H2 Exclusive Search Marketing Agency, Since 2009
H3 Get in touch
H3 Grab A Free SEO Audit
H3 Keyword Research
H3 Onpage SEO
H3 Technical SEO
H3 Backlink Audit
H3 Competitor SEO
H3 AI SEO
H3 Local SEO
H3 Analytics Review
H3 SEO Audit Enquiry
H3 Contact Us
H3 Agentic AI is Revolutionising Digital Marketing
H3 Digital Marketing: A Lifeline for NZ SMEs in Challenging Times
H3 Taking Control: Why In-House Digital Marketing is the Key to Success
H4 OUR SERVICES
H4 Google Ads & Google Shopping Management
H4 Search Engine Optimisation
H4 Digital Marketing Consulting
H4 Analytics Tracking Services
H4 Learn Digital Marketing & AI in 2025!
H4 FAQs
H5 How is Clickthrough different from other digital marketing agencies?
H5 Which is better, SEO or Google Ads?
H5 Is Clickthrough a digital agency or a training provider?
H5 BLOG & PODCASTS
H6 QUICK LINKS
NAV_HEADER_HEADING_REPEATED_BODY SEO Consultancy Services | Search Optimisation Experts (https://clickthrough.co.nz/seo-services/)
Title

SEO Consultancy Services | Search Optimisation Experts

Meta

Clickthrough is an expert search engine optimisation (SEO) consultancy with 16 years of experience ranking websites and eCommerce stores.

H1 What sets our SEO Consulting Services Apart?
H2 Premier New Zealand SEO Consultancy
H3 Get in touch
H3 What Our Auckland SEO Consultants Deliver
H3 Contact our SEO Consultants
H4 FAQs
H5 What is included in your SEO consulting services?
H5 How long does it take to see results from SEO consulting?
H5 Do you offer exclusivity in your SEO consulting services?
H5 Does SEO still work?
H6 QUICK LINKS
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Google Ads Agency Auckland | PPC Company | Exclusivity (https://clickthrough.co.nz/google-ads-agency/)
Title

Google Ads Agency Auckland | PPC Company | Exclusivity

Meta

Auckland

H1 Results Focused Auckland Google Ads Management Agency
H2 Delivering Outstanding Results with Exclusive Google Ads Management Since 2009
H2 WHY CHOOSE OUR GOOGLE ADS SERVICES?
H3 Get in touch
H3 Full Service Google Ads Management Agency
H3 Certified Google Partner
H3 Get Exceptional Google Ads ROI 
H3 Google Ads Management Enquiry
H4 Google Display Ad Services: A Perfect Complement to Google Ads
H4 Our Services Include:
H4 When to Advertise on the Google Display Network (GDN)
H4 Relationships are the key to Google Ads Success
H4 What is SEM, Google Ads, and Google Shopping?
H4 Which is better, SEO or SEM?
H4 Google Ads FAQs
H5 What does your Google Ads management service include?
H5 How do you ensure my campaigns are effective?
H5 Can you help with Google Shopping campaigns?
H5 Do you offer exclusivity?
H5 How do I get started?
H6 QUICK LINKS
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Google Ads Training Courses | AI Tools Included (https://clickthrough.co.nz/google-ads-training/)
Title

Google Ads Training Courses | AI Tools Included

Meta

Learn how to run high-performing Google Ads campaigns with expert-led training courses. Now includes AI tools to boost results and save time.

H1 Private Google Ads Training, For Businesses
H2 What Sets Our Google Ads Short Courses Apart?
H2 Get 25% off our Google Ads training this summer
H3 Get in touch
H3 Google Ads Training Enquiry
H3 In Person, Online, or At Your Office
H3 Tailored to Your Business and Skill Level
H3 Includes a Google Ads Audit for Relevant Training
H3 Loaded with AI Tips & Tricks
H3 Our 5-Step Google Ads Training Approach
H3 Customised Google Ads Training Since 2009
H3 Google Ads Training Enquiry
H4 What Our Clients Say
H4 1. We Define Your Training Needs
H4 2. We Customise Your Training
H4 3. Your Personalised Training Begins
H4 4. Follow-Up Coaching for Continued Success
H4 5. Optional Ongoing Coaching Available
H4 Typical Course Content
H4 Google Ads FAQs
H5 What topics are covered?
H5 Is the training customised to my business?
H5 Is the training suitable for beginners?
H5 What resources and support are included?
H6 QUICK LINKS
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER SEO Training Courses Including AI Tools (https://clickthrough.co.nz/seo-training-courses/)
Title

SEO Training Courses Including AI Tools

Meta

Learn SEO fast with our beginner-friendly training courses that include hands-on AI tools. Live sessions led by a New Zealand SEO expert.

H1 Exlusive SEO Training Courses
H2 What Sets our SEO Courses Apart?
H2 Learn SEO with our 5 Step Training Approach 
H3 Get in touch
H3 Training Enquiry
H4 Now Includes AI Tools for SEO – Only $1,200+GST
H4 Need a Monthly Digital Marketing Training Program?
H4 Typical Subjects Covered in Clickthrough’s SEO Training Courses
H4 Quality SEO Training for 15 Years
H4 What is SEO?
H4 What Our Clients Say
H4 FAQs
H5 Who is the SEO expert delivering the training?
H5 Is the training suitable for beginners?
H5 Will I receive any resources or materials?
H5 What makes this training different from generic online courses?
H5 Can more than one person from my company join the training?
H5 How long does the training last?
H5 What AI Tools are included in the training?
H6 Training Portfolio
H6 QUICK LINKS
NAV_HEADER_HEADING_REPEATED_BODY SEO Packages For SME Businesses in New Zealand (https://clickthrough.co.nz/seo-services/packages/)
Title

SEO Packages For SME Businesses in New Zealand

Meta

SEO Packages for NZ SME Businesses & eCommerce stores. See our SEO pricing plans and get a free assessment and a customised SEO plan for your business.

H1 Search Marketing Packages & Plans for All Businesses
H2 SEO Packages that Deliver Quick Results
H3 Get in touch
H3 SEO Package Prices
H3 SMALL BUSINESS SEO PACKAGE
H3 MID SIZE SEO PACKAGE
H3 SEO Plan Enquiry
H4 LARGER SIZE SEO PACKAGE
H4 SEO Plan FAQs
H5 How do I choose the right SEO package for my business?
H5 What is included in an SEO package?
H5 Are your SEO packages suitable for small businesses and large companies?
H5 Are SEO plans suitable for eCommerce businesses?
H6 QUICK LINKS
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://clickthrough.co.nz) SEO Auckland, North Shore, Silverdale | No Competitors
Contact Us

[H3] Get in touch
021344050hello@clickthrough.co.nz

[H1] Boost Sales with Auckland’s SEO & Google Ads Specialists

We provide exclusive search marketing services tailored to your business.
We don’t work with your competitors—our priority is delivering results through a trusted, long-term partnership focused on your success.

Contact Us

[H2] Results-Driven Google Ads & SEO Auckland Agency – Based in Silverdale, Serving Auckland wide

Located in Silverdale on Auckland's North Shore, our
Auckland based SEO
and Google Ads agency provides two unique advantages:
We won't work with your competitors.We generate leads to your business from traditional and
AI powered SEO
channels.We provide a range of SEO, Google Ads and
AI training workshops to help you manage your campaigns more effectively.

Contact Us

[IMG: SEO Auckland, North Shore, Silverdale]

[H2] Exclusive Search Marketing Agency, Since 2009

Glen Maguire here, founder of Clickthrough &
Matrix AI Consulting. We’re based on Auckland’s North Shore, Silverdale. Since 2009, we’ve been boosting Auckland and New Zealand businesses with top-notch SEO packages, Google Ads Management,
AI Consulting
and Social Media Marketing services.
Our secret? We limit ourselves to 20 clients, ensuring exclusive partnerships and a deep partnering success.Informed clients elevate our performance, so our service retainers in New Zealand include SEO training, Google Ads short courses, AI courses, GenAI Training, GA4 training, and social media marketing coaching. Our team balances long-term strategies with cost-efficient methods for short-term ROI.Contact our Auckland SEO Consultants to discuss your SEO goals and learn about our exclusive SEO process, fine-tuned since 2009. I promise you won’t be disappointed.

Contact Me

[H3] Grab A Free SEO Audit

Unlock your website's full potential with a personalised SEO & AI SEO audit, expertly crafted by Clickthrough’s seasoned
Auckland based SEO specialists. Here's what you get:

[H3] Keyword Research
An initial analysis of your keyword targeting strategy, with recommendations.
[H3] Onpage SEO
Assesses meta tags, headings, content quality, keyword usage, and internal linking.
[H3] Technical SEO
Evaluates site structure, loading speed, mobile-friendliness, and indexing issues.
[H3] Backlink Audit
Thorough evaluation of your website's backlink profile to uncover opportunities and mitigate risks.
[H3] Competitor SEO
Compares your website's SEO against competitors to identify strengths and weaknesses.
[H3] AI SEO
The AI SEO Audit benchmarks your website against emerging AI search engines like ChatGPT, highlighting the gaps holding back your visibility. It pinpoints what you need to change to improve rankings, impressions, and discoverability across AI-driven search.
[H3] Local SEO
Focuses on local search performance, including Google My Business listing and local citations.
[H3] Analytics Review
A reivew of KPIs such as organic traffic bounce rate and conversion rates.

[H3] SEO Audit Enquiry

Thank you for contacting us.We will get back to you as soon as possible.
Oops, there was an error sending your message.Please try again later.

Proudly helping Kiwi businesses thrive, we specialise in
SEO Services,
Google Ads Management and
digital marketing training. Whether you're looking to climb search rankings, maximise your ad performance or boost your skills,  our boutique search marketing team is here to empower your growth.

[H4] OUR SERVICES

Contact Us

EXPERT GOOGLE ADS MANAGEMENT

[H4] Google Ads & Google Shopping Management

Book a Google Ads (AdWords) or Google Shopping assessment with one of our SEM Managers. We will manually review your
Google Ads campaigns and GTM enhanced conversion setup and propose a more cost-effective strategy to generate better return on investment. Start 2025 with a bang! Use our services to get immediate results from Google Ads or Google Shopping.

SEO SERVICES THAT DELIVER RESULTS

[H4] Search Engine Optimisation

Secure consistent top search rankings with Clickthrough, NZ’s SEO experts. From Auckland to Wellington, we launch websites and eCommerce stores to prime positions in web, mobile, and local search results. Our cutting-edge white hat techniques guarantee enduring success across all platforms. Schedule your free SEO discovery session for 2025 using the button below.

Free SEO Audit

Get Your Assessment

DIGITAL STRATEGY DESIGN

[H4] Digital Marketing Consulting

Book a free strategy assessment with our expert digital marketing and AI consultants. We’ll optimise your ROI, and track performance across multiple channels. From GA4 setup to conversion rate optimisation, we deliver results that matter. Schedule your free digital marketing assessment for 2025 using the button below.

ANALYTICS TRACKING THE DELIVERS INSIGHTFUL GAINS

[H4] Analytics Tracking Services

Unlock actionable insights with our Analytics Services, powered by
Google Analytics 4 (GA4) and
Looker Studio. We turn complex data into clear, customised reports that reveal opportunities to optimise performance, boost conversions, and drive business growth.
Schedule your free analytics discovery session for 2025 using the button below.

Analytics Discovery

EXCLUSIVE DIGITAL MARKETING TRAINING COURSES

[H4] Learn Digital Marketing & AI in 2025!

Enhance your digital skills with our expert-led training programs in SEO, Google Ads, Social Media Marketing, and Google Analytics 4 (GA4). Whether online or in-person, our courses help you optimise performance, track results, and drive growth. Take it further with our personalised
AI Training Courses &
AI Workshops, designed to simplify complex AI concepts and create actionable
AI strategies for your business.
Schedule your free digital training assessment for 2025 using the button below.

Get Your Assessment

[H4] FAQs

[H5] How is Clickthrough different from other digital marketing agencies?
Unlike larger agencies, Clickthrough offers exclusivity by taking on only 20 clients at a time, ensuring we never work with competitors in the same industry. This boutique approach allows us to focus on delivering customised strategies and exceptional results for every client.
[H5] Which is better, SEO or Google Ads?
Both SEO and Google Ads have their advantages, and the best choice depends on your goals and budget. SEO: This focuses on organic search results and can provide long-term benefits. It’s cost-effective over time and can build credibility and trust with your audience. However, it requires patience, as results can take months to become noticeable. Google Ads: This provides immediate visibility and can drive traffic quickly to your site. It’s flexible and allows for precise targeting of specific audiences. However, it can be more expensive, and once you stop paying, the traffic stops. Ideally, a balanced approach using both strategies can maximise your online presence. SEO builds a strong foundation for long-term success, while Google Ads can provide quick wins and immediate results.
[H5] Is Clickthrough a digital agency or a training provider?
Clickthrough is both! We are a boutique digital marketing agency offering services like SEO, Google Ads Management, and Social Media Marketing. Additionally, we provide customised 1:1 training in digital marketing and SEO. We believe that an educated client is a more empowered partner, and by sharing our knowledge, we can collaborate more effectively to deliver better results for your business.

[H3] Contact Us

Thank you for contacting us.We will get back to you as soon as possible.
Oops, there was an error sending your message.Please try again later.

[H5] BLOG & PODCASTS

[IMG: Artificial Intelligence is no longer just a tool—it’s evolving into something more powerful, more in]

[H3] Agentic AI is Revolutionising Digital Marketing

March 2, 2025
Artificial Intelligence is no longer just a tool—it’s evolving into something more powerful, more independent, and more capable of transforming industries at a fundamental level. Enter agentic AI, a new breed of AI that doesn’t just follow rules—it makes its own decisions, autonomously optimising and executing complex tasks with minimal human intervention.

[IMG: Digital Marketing Advice]

[H3] Digital Marketing: A Lifeline for NZ SMEs in Challenging Times

By Timur Totikov
•
January 12, 2025
New Zealand’s small and medium-sized enterprises (SMEs) are feeling the pressure as the recession tightens its grip. For many business owners, cutting costs and maximizing efficiency are top priorities. One of the smartest moves you can make during these tough times is taking control of your digital marketing strategy. By learning to manage your marketing in-house, you can save money, drive growth, and future-proof your business.

[IMG: Tips for taking your Digital Marketing In-house blog]

[H3] Taking Control: Why In-House Digital Marketing is the Key to Success

By Glen Maguire
•
November 29, 2024
Why In-House Digital Marketing is the Future for New Zealand Businesses In a tightening economy, more New Zealand businesses are bringing digital marketing in-house for greater control and cost savings.

Show More
9502 chars
SUB-PAGE (https://clickthrough.co.nz/seo-services/) SEO Consultancy Services | Search Optimisation Experts
Contact Us

[H3] Get in touch
021344050hello@clickthrough.co.nz

[H1] What sets our SEO Consulting Services Apart?

16 YEARS PROVEN EXPERIENCEOver 16 years of success helping Auckland and New Zealand businesses achieve measurable SEO results through local and nationwide campaigns.

TAILORED SEARCH ENGINE CONSULTINGCustomised SEO consulting services, focused on keyword optimisation, engaging content, and technical SEO to meet your business’s unique needs.

WHITE HAT SEO PRACTICESWe use white-hat Search Engine Optimisation techniques to drive sustainable improvements in traffic , leads, sales and search rankings.

SEARCH RESULTS THAT LASTWe deliver
results that last by using
Google-approved SEO techniques designed to improve your website’s performance, visibility, and user experience.

Contact Us

[H2] Premier New Zealand SEO Consultancy

Join hundreds of businesses and eCommerce stores that have skyrocketed their organic search optimisation results with our proven consultancy approach.
We work exclusively with one client per industry—no competitors—ensuring your business gets the focus it deserves to dominate online.
Plus, we offer
SEO training or
Google Ads courses
for your staff, empowering your team to maintain and build on your success.

Contact Us

NZ'S LEADING SEO CONSULTANTS

[H3] What Our Auckland SEO Consultants Deliver

Our expert team specialises in delivering tailored SEO strategies that generate leads, increase sales, and maximise your digital presence. Comprehensive
SEO audits to identify opportunities.On-page and technical SEO optimisation.Local SEO strategies to dominate Auckland search results.Monthly performance reports to track your success.

Contact Us

[H4] FAQs

[H5] What is included in your SEO consulting services?
Our SEO consulting services include a comprehensive audit of your website, customised strategies for keyword optimisation, technical SEO improvements, content enhancement, and ongoing performance tracking. We also offer training to help you understand and implement SEO best practices effectively.
[H5] How long does it take to see results from SEO consulting?
SEO is a long-term strategy, but many clients start seeing measurable improvements in traffic and rankings within 3-6 months. The timeline depends on factors such as your industry, competition, and the current state of your website.
[H5] Do you offer exclusivity in your SEO consulting services?
Yes, we guarantee exclusivity by not working with your competitors. This ensures that our focus remains on delivering the best possible results for your business.
[H5] Does SEO still work?
Absolutely! The statistics strongly support this notion. Drawing from our own experience, organic search accounts for more than 50% of website visits, consistently delivering the best return on investment of all traffic sources. As a result, SEO continues to be an indispensable digital marketing strategy.Here are some compelling statistics to support the commercial value of organic search marketing:Google Search, Google Images, and Google Maps account for 92.96% of global traffic. (Source: SparkToro)Organic search contributes to 53.3% of all website traffic. (Source: BrightEdge)SEO leads have a close rate of 14.6%. (Source: HubSpot).If you’re looking to boost your profitability through the organic search engine results pages (SERPs), contact our commercial team today.

[H3] Contact our SEO Consultants

Thank you for contacting us.We will get back to you as soon as possible.
Oops, there was an error sending your message.Please try again later.
3694 chars
SUB-PAGE (https://clickthrough.co.nz/google-ads-agency/) Google Ads Agency Auckland | PPC Company | Exclusivity
Contact Us

[H3] Get in touch
021344050hello@clickthrough.co.nz

[H1] Results Focused Auckland Google Ads Management Agency

[H2] Delivering Outstanding Results with Exclusive Google Ads Management Since 2009

Contact Us

As a Google Ads Certified Partner with over 16 years of experience, we specialise in delivering tailored, results-focused services for New Zealand businesses and eCommerce stores. Our commitment to exclusivity means we never work with your competitors, ensuring you receive our undivided expertise and strategic focus.Based in Auckland, we prioritise quality and measurable success, crafting campaigns designed to maximise ROI and drive meaningful growth for your business. Partner with us to experience exceptional service and unparalleled results.

[H2] WHY CHOOSE OUR GOOGLE ADS SERVICES?

EXCLUSIVE TO YOUR BUSINESSWe never work with your competitors, ensuring our strategies are fully focused on your success.

EXCELLENT CLIENT SERVICEWe work closely with you to align campaigns with your goals, providing updates, reports, and expert guidance to ensure success.

ADS TRAINING IS INCLUDEDSimply ask your account manager at any time if you want to upskill in how Google Ads works and what we do.

FOCUSED ON RESULTSOur management strategies are designed to optimise ad performance, maximise ROI, and drive measurable growth.

Contact Us

A FULL SERVICE CERTIFIED GOOGLE ADS PARTNER

[H3] Full Service Google Ads Management Agency

Our Search Engine Marketing (SEM) experts excel in managing integrated paid search campaigns across Google’s platforms, including text ads, remarketing,
Google Shopping, YouTube, Gmail advertising, and the Google Display Network (GDN).In addition to our SEM expertise, we offer a highly regarded Google Ads training course and deliver best-in-class SEO services to clients across New Zealand.Contact our search marketing team to learn how we combine SEO and SEM strategies to deliver outstanding results for your business.
[H3] Certified Google Partner
As a Google Certified Partner, Clickthrough meets all of Google’s rigorous requirements for ad spend, performance, and certification.

Contact Us

WE LOVE ACHIEVING EXCELLENT RESULTS FROM GOOGLE ADS!

[H3] Get Exceptional Google Ads ROI

With over 12 years of experience, our New Zealand-based search engine marketing team specialises in setting up and fine-tuning Google Ads campaigns to deliver exceptional results. We’ve built a reputation for reducing clients’ ad spend while improving performance.
Our Google Ads Management Services Include:
Campaign setup and management
CPC and CPA optimisation
Landing page design and conversion rate improvementEnhanced Conversions setupQuality Score optimisationCampaign performance reporting and tracking
Google Shopping and feed management for eCommerce
Google Display Network (GDN) and remarketing (standard, dynamic, video, customer lists)
SEM training for ongoing success
Transform your online performance with our comprehensive SEM solutions tailored to your business.

Contact Us

Contact Us

THE GOOGLE DISPLAY NETWORK (GDN)

[H4] Google Display Ad Services: A Perfect Complement to Google Ads

Boost your brand visibility with Clickthrough’s expert Google Display Network (GDN) Ad management services. Designed to complement your Google Ads strategy, we use advanced targeting and remarketing techniques to increase awareness and drive conversions.
[H4] Our Services Include:
Setup & Management: Optimised campaigns aligned with your marketing goals.Brand Awareness: Tailored ads to put your brand in front of the right audience.Targeting Strategies: Demographic, interest-based, and remarketing options to maximise impact.Creative Design: Engaging ads crafted with your brand assets to stand out.
We continuously monitor and refine your campaigns to ensure maximum results, making your brand front and centre while driving measurable success.

THE BENEFITS OF THE GDN

[H4] When to Advertise on the Google Display Network (GDN)

The Google Display Network (GDN) is ideal for businesses looking to expand their reach and connect with their target audience across over 2 million websites, apps, and videos. Consider advertising on the GDN when: You Want to Boost Brand Awareness: Use visually engaging ads to showcase your brand to a wide audience.Targeted Audience Reach is Essential: Leverage demographic, interest-based, and behavioural targeting to connect with the right customers.You’re Launching a New Product or Service: Grab attention with dynamic ad formats like images, videos, and text to create buzz.Remarketing Opportunities Exist: Reconnect with website visitors and encourage them to complete their purchase or take action.Your Goal is to Drive Conversions: Turn leads into loyal customers with tailored, compelling campaigns.
With over 16 years of search engine marketing expertise, we specialise in optimising GDN campaigns to deliver maximum impact and measurable results exactly when your business needs them.

Contact Us

Contact Us

OVER 15 YEARS OF GOOGLE ADS MANAGEMENT

[H4] Relationships are the key to Google Ads Success

I’m Glen Maguire, founder of Clickthrough, based in Auckland and proudly serving businesses across New Zealand.For over 15 years, we’ve helped Kiwi businesses thrive with personalised Google Ads services that deliver measurable results. Since becoming Google Certified in 2009, we’ve built a reputation for excellence in generating high-quality leads from Google Ads and driving sales through Google Shopping.At Clickthrough, we believe that success starts with relationships. By building deep connections with our clients, we gain a thorough understanding of their businesses, allowing us to craft tailored strategies that align with their goals. From in-depth Google Ads audits to ongoing optimisation, we focus on maximising ROI and achieving sustainable growth.Partner with Clickthrough today to experience the difference that personalised, relationship-driven Google Ads management can make for your business.

GOOGLE ADS TERMINOLOGY EXPLAINED

[H4] What is SEM, Google Ads, and Google Shopping?

Search Engine Marketing (SEM) uses paid strategies like Google Ads to boost visibility in search engine results. As opposed to Search Marketing, which combines paid and
organic search techniques.
Google Ads enables businesses to display ads across Google’s network, including search results, YouTube, and partner sites. By bidding on keywords, advertisers target users actively searching for related products or services, using formats like search, display, and video ads to drive traffic and generate measurable results.Google Shopping, a feature within Google Ads, is designed for e-commerce. It showcases products with images, prices, and details directly in search results, attracting high-intent buyers ready to purchase.Together, Google Ads and Google Shopping offer a powerful SEM solution to boost visibility, engagement, and sales.

Contact Us

SEO + SEM WORK WELL TOGETHER

[H4] Which is better, SEO or SEM?

A combination of SEO and SEM is often the most effective strategy. Users frequently engage with SEO and paid SEM results before converting, making the two approaches complementary. Key Differences and Similarities Speed of Results: SEM provides immediate traffic through PPC, while SEO takes time to build rankings.Content: Both require high-quality content for better performance and lower CPC in SEM.Website Performance: A fast, user-friendly website is essential for both strategies, especially on mobile.Click Quality: SEO often delivers higher-quality leads, while SEM can face click fraud.Insights: SEM data can refine SEO strategies by identifying high-performing keywords.

Contact Us

[H4] Google Ads FAQs

[H5] What does your Google Ads management service include?
Our service includes an experienced Google Certified account manager, campaign setup and optimisation, keyword research, ad copywriting, landing page recommendations, budget management, performance tracking, and regular reporting to ensure your ads deliver the best results.
[H5] How do you ensure my campaigns are effective?
We start with an in-depth audit to understand your business goals and target audience. Then, we continuously monitor and optimise your campaigns, focusing on improving ROI through better targeting, ad performance, and cost-efficiency.
[H5] Can you help with Google Shopping campaigns?
Yes, we specialise in managing Google Shopping campaigns, including product feed optimisation, ad creation, and performance tracking, to drive sales for e-commerce businesses.
[H5] Do you offer exclusivity?
Absolutely. We never manage Google Ads campaigns for your competitors while working with you, ensuring our strategies are fully dedicated to your success.
[H5] How do I get started?
Contact us for a free consultation. We’ll discuss your business goals, assess your current campaigns, and create a tailored plan to maximise your Google Ads performance.

[H3] Google Ads Management Enquiry

Thank you for contacting us.We will get back to you as soon as possible.
Oops, there was an error sending your message.Please try again later.
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SUB-PAGE (https://clickthrough.co.nz/google-ads-training/) Google Ads Training Courses | AI Tools Included
Contact Us

[H3] Get in touch
021344050hello@clickthrough.co.nz

[H3] Google Ads Training Enquiry

Thank you for contacting us.We will get back to you as soon as possible.
Oops, there was an error sending your message.Please try again later.

[H1] Private Google Ads Training, For Businesses

Master Google Ads in under 6 hours, live with a New Zealand Google Certified expert. Grab 25% discount this summer.

Contact Us

[H2] What Sets Our Google Ads Short Courses Apart?

Since 2009, we’ve trained hundreds of New Zealand businesses to master Google Ads and reduce digital marketing costs. Here's what sets our courses apart:

[H3] In Person, Online, or At Your Office
Delivered in person, online, or at your office, whether you're in Auckland, Wellington, or anywhere in New Zealand, your training is led privately by a Certified Google Ads expert with a strong track record in training and driving real campaign performance.
[H3] Tailored to Your Business and Skill Level
Your Google Ads training is fully customised to you and your business, aligning with your goals, audience, and industry to deliver a dynamic experience and impactful results.
[H3] Includes a Google Ads Audit for Relevant Training
Your training begins with an audit of your Google Ads campaigns to uncover quick wins and tailor the session to your real challenges. Your trainer then guides you step-by-step through your own live campaigns (or a practice setup), ensuring you build practical skills you can apply immediately.
[H3] Loaded with AI Tips & Tricks
Your training includes powerful AI tools and tips to optimise your Google Ads strategy—faster, smarter and better.

[H2] Get 25% off our Google Ads training this summer

Includes 25% discount.
4 Hours of live, private training with a Google Certified expert, online or in-person.1 hour of follow up coaching to get you started.A review of your Google Ads account, with practical tips and advice tailored to your training.Customised training materials & recordings.

Contact Us

Standard Ads Training
$900+GST

Everything in the standard training package, plus how to use AI to: Shape your targeting strategy.Create stronger ad copy and creative.Automate repetitive tasks.Analyse Google Ads performance.

Includes 25% discount.

Contact Us

$1200+GST
Artificial Intelligence Plus

[H4] What Our Clients Say

TRAINing TESTIMONIALS
Since 2009, we’ve empowered hundreds of clients through expert training.

"Great training with Timur. He is very knowledgeable and makes it easy to understand."

Asher @ Modscene

[IMG: training course testimonial]

Seb @ Frogs New Zealand

[IMG: client testimonial]

"Great focused training provided by Clickthrough. No time lost from the first minute in, valuable insights and great follow up. The trainer is keen on passing as much knowledge and answer as many questions as he can in the timeframe."

Linda @ Amy & Ella

[IMG: training testimonial]

"The training was excellent and I highly recommend. Make the time to train yourself."

"One of the most professional organisations I have dealt with in NZ. Their training was incredibly useful."

Maggie @ Awhiworld

[IMG: SEO Training Testimonial]

[H3] Our 5-Step Google Ads Training Approach

We limit ourselves to just two Google Ads training clients each week to ensure a highly personalised and effective training experience tailored to your business goals. Here’s how our process works:

[H4] 1. We Define Your Training Needs
We start with an initial consultation to understand your specific goals and requirements for Google Ads training.
[H4] 2. We Customise Your Training
Your trainer conducts a thorough analysis of your current Google Ads campaigns and prepares a fully customised training program based on your needs.
[H4] 3. Your Personalised Training Begins
We start your training with a personalised, in-person session led by your dedicated Google Certified trainer. This engaging kick-off is typically 4 to 6 hours, split into two or three interactive sessions. It’s tailored to your business, ensuring you get practical, hands-on experience from the very beginning.
[H4] 4. Follow-Up Coaching for Continued Success
After your initial training, enjoy a one-hour follow-up session with your trainer. This is your chance to check progress, get answers to any new questions, and fine-tune your Google Ads strategy to keep moving forward with confidence.
[H4] 5. Optional Ongoing Coaching Available
Need more support down the track? Optional additional training is available at $150 + GST per hour. Whether you want to dive deeper into advanced strategies or onboard new team members, we’re here to help when you need it.

TRAINING CURRICULUM

[H4] Typical Course Content

Our
Google Ads &
Google Shopping training is tailored to your business after a short pre-session consultation. Common focus areas include:Core Setup How Google Ads works, campaign structures, and building effective search, display, and shopping campaigns.Optimisation Refining keywords, bidding, product feeds, and campaign settings to maximise performance and ROI.Performance & Reporting Using Google Ads reports and Analytics to track results, diagnose issues, and make data-driven improvements.Using AI Applying AI tools to streamline targeting, improve ad copy and creative, automate tasks, and analyse performance.This focused approach gives your team practical, ready-to-use skills that lift the results of your Google Ads and Shopping campaigns.

Contact Us

TAILORED GOOGLE ADS TRAINING SINCE 2009

[H3] Customised Google Ads Training Since 2009

Hi, I’m Glen Maguire, founder of Clickthrough’s Google Ads Training.For over 15 years, we’ve helped Kiwi businesses grow through personalised, hands-on Google Ads coaching—not cookie-cutter videos.Our live training empowers you to confidently manage your own campaigns, backed by a tailored account audit and follow-up support to ensure real results.We don’t just teach Google Ads. We teach you to win with it.

Contact Us

[H4] Google Ads FAQs

[H5] What topics are covered?
The training includes Google Ads account setup, keyword research, campaign creation, ad copywriting, targeting, budget optimisation, performance analysis, and advanced strategies for maximising ROI. That said, we will customise your training to suit your needs and the goals of your Google Ads and / or Google Shopping campaigns.
[H5] Is the training customised to my business?
Yes, we include and audit of your businesses Google Ads account. Then each session is tailored to your specific business goals, industry, and audience to deliver the most relevant and effective learning experience.
[H5] Is the training suitable for beginners?
Absolutely! Whether you’re a Google Ads beginner or someone with prior experience, the training is customised to suit your skill level and business needs.
[H5] What resources and support are included?
You’ll receive custom training materials, session recordings, and follow-up coaching to ensure you can effectively apply your new skills to your campaigns.

[H3] Google Ads Training Enquiry

Thank you for contacting us.We will get back to you as soon as possible.
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SUB-PAGE (https://clickthrough.co.nz/seo-training-courses/) SEO Training Courses Including AI Tools
Contact Us

[H3] Get in touch
021344050hello@clickthrough.co.nz

[H1] Exlusive SEO Training Courses

Level Up Your SEO Skills This Winter: AI Tools Now Included

2025 Exclusive Deal

[H2] What Sets our SEO Courses Apart?

EXCLUSIVE TRAINING, ONE-ON-ONEYour SEO training course will be hosted one-on-one, to ensure
maximum relevancy.

LEARN LIVE, WITH AN SEO EXPERT Your SEO Course will be hosted live, by a
NZ SEO
expert, creating a dynamic training experience.

CUSTOMISED AND 100% RELEVANTYour search engine optimisation classes will be 100% customised for you and your business.

NEW:
AI POWERED SEO TRAININGNow includes expert-selected Artificial Intelligence tools and tips to optimise your SEO strategy.

Contact Us

BOOST YOUR BUSINESS WITH SMARTER SEO TRAINING

[H4] Now Includes AI Tools for SEO – Only $1,200+GST

Learn how to rank higher on Google using smart, effective SEO strategies powered by the latest AI tools. This hands-on, practical training is designed for New Zealand businesses looking to improve their online visibility and stay competitive in today’s digital landscape.Whether you're a business owner, marketer, or team leader, our training helps you: Understand the fundamentals of Search Engine OptimisationLearn how to integrate AI tools to save time and improve SEO resultsGet real-time insights from a live New Zealand SEO expertUpskill yourself or your team with personalised, actionable advice
Don't let uncertainty stall your growth. Invest in future-ready SEO skills and discover how AI can transform your digital marketing approach.

Contact Us

OUR SEO TRAINING PROCESS

[H2] Learn SEO with our 5 Step Training Approach

We limit ourselves to just two SEO training courses each week to guarantee a highly personalized and effective training experience tailored to your specific needs. Here’s how we do it: Needs Discovery: We begin with an initial consultation where we understand exactly what you need from your SEO classes.Secure Your Spot: We finalise your booking details to secure your place.Tailor-Made Preparation: Your trainer prepares a detailed SEO audit for your selected website, and a fully customised training program to meet your needs.Personalised Training: You attend an interactive 4-hour personalised training session led by your SEO trainer, typically split into two sessions.Enhanced Learning: You benefit from a
one-hour follow-up session to foster ongoing improvement and address any additional needs.
Unlock limitless growth for your company by starting your SEO learning journey today—contact our training team now to receive your free assessment and SEO training brochure.

Contact Us

CONSIDER OUR MONTHLY TRAINING COURSES

[H4] Need a Monthly Digital Marketing Training Program?

In addition to our one-off short courses, Clickthrough offers monthly tailored training programs across SEO,
Google Ads,
Analytics,
AI, and
Social Media.We start with a free assessment to identify your business's needs and challenges, then deliver an engaging program tailored to build skills, confidence, and innovation.Contact Clickthrough for more information on this service.

Contact Us

SEO COURSE SUBJECTS

[H4] Typical Subjects Covered in Clickthrough’s SEO Training Courses

Our SEO training curriculum is tailored to each client’s needs, defined after an initial interview to ensure relevance.Here are common topics we cover: SEO Basics: Key principles of search engine optimisation and ranking factors.Keyword Research: Identifying and targeting the right keywords.On-Page SEO: Optimising content, meta tags, and internal linking.Technical SEO: Improving site performance and fixing technical issues.Analytics Tools: Using platforms like Google Analytics and Search Console to track performance.AI Tools: How to use AI to speed up and automate your SEO strategy.
This flexible approach ensures your business gains practical, actionable SEO insights.

Contact Us

Contact Us

GET AHEAD WITH TAILORED SEO TRAINING

[H4] Quality SEO Training for 15 Years

I’m Glen Maguire, the founder of Clickthrough Training. After fifteen years, our goal remains unchanged: to help New Zealand businesses grow through cost-effective strategies like search engine optimisation training.Our courses were founded on the adage, “Give a person a fish, and you feed them for a day; teach them to fish, and you feed them for a lifetime.”From the beginning, we understood that personalised training with a live SEO expert offers a more profound learning experience than generic, one-size-fits-all video training.To this day, it’s incredibly fulfilling to see clients applying what they’ve learned from our SEO training courses. That’s why we include an SEO audit of your business in our training module and offer follow-up training to help you implement your newfound knowledge practically and effectively.

SEO  DEFINED IN 2025

[H4] What is SEO?

SEO (Search Engine Optimisation) is a set of practices aimed at improving a website’s visibility and ranking in search engine results pages (SERPs). It encompasses: On-page optimisationOff-page optimisationTechnical SEOKeyword researchContent creationLocal SEO
What is Local SEO? Optimising for location-based searches and improving visibility in local search results on Google Maps, also known as Google My Business (GMB). Local SEO is particularly important for businesses with physical locations or those serving specific geographical areas.

Contact Us

[H4] What Our Clients Say

TRAINing TESTIMONIALS

"I recently did the SEO training, and I must say it was a great experience learning new stuff. Timur possesses a wealth of SEO knowledge, and he was incredibly helpful and understanding throughout the entire course. His cooperative attitude made learning easy and enjoyable. I totally recommend his training to anyone looking to dive into the world of SEO."

Marriam @ PLP

[IMG: training course testimonial]

Seb @ Frogs New Zealand

[IMG: client testimonial]

"Great focused training provided by Clickthrough. No time lost from the first minute in, valuable insights and great follow up. The trainer is keen on passing as much knowledge and answer as many questions as he can in the timeframe."

Linda @ Amy & Ella

[IMG: training testimonial]

"The training was excellent and I highly recommend. Make the time to train yourself."

"One of the most professional organisations I have dealt with in NZ. Their SEO training was incredibly useful and the other elements of my package were invaluable. I experienced prompt, clear and consistent communication, extremely relevant content delivery and tangible business benefit. I will definitely use them again and recommend all aspects of their service. Anthony and Timur were awesome."

Maggie @ Awhiworld

[IMG: SEO Training Testimonial]

[H4] FAQs

[H5] Who is the SEO expert delivering the training?
The training is led by one of our New Zealand based SEO trainers with years of experience in training businesses to achieve top search rankings using practical, results-driven SEO strategies.
[H5] Is the training suitable for beginners?
Absolutely! Whether you’re a beginner or someone with prior experience, the training is customised to suit your skill level and business needs.
[H5] Will I receive any resources or materials?
Yes, you’ll receive custom training materials and access to video recordings of the sessions. These resources are designed to help you implement and revisit key learnings at your convenience.
[H5] What makes this training different from generic online courses?
Unlike generic online courses, this training is interactive, live, and tailored to your specific business. You'll work directly with an expert who provides real-time feedback and practical advice, ensuring faster results.
[H5] Can more than one person from my company join the training?
Yes, multiple team members can participate in the training. We encourage team participation to ensure a unified understanding of SEO strategies within your organisation.
[H5] How long does the training last?
The duration of the training depends on your needs. Typically tje training takes 5 hours and sessions are structured as two-hour blocks, with flexibility to expand based on the depth and scope of your requirements.
[H5] What AI Tools are included in the training?
We cover a range of AI tools, such as

[H3] Training Enquiry

Thank you for contacting us.We will get back to you as soon as possible.
Oops, there was an error sending your message.Please try again later.

[H6] Training Portfolio

[IMG: SEO Training Portfolio]

[IMG: search marketing training company]

[IMG: Onpage SEO Training Portfolio]

[IMG: SEO courses portfolio]

[IMG: Search Training Portfolio Wellington]

[IMG: SEO learning portfolio]

[IMG: SEO Course Portfolio]

[IMG: Website SEO Training Portfolio]

[IMG: Learn SEO Client Portfolio]

[IMG: Auckland Training Portfolio]

[IMG: Clickthrough Search Training Portfolio]

[IMG: Google SEO Courses]

[IMG: search engine optimisation training portfolio]

[IMG: Maori Search Marketing Training]

[IMG: SEO Education Clients]

[IMG: Web Optimisation Portfolio]

[IMG: search training portfolio]

[IMG: SEO Training Auckland]
9499 chars
SUB-PAGE (https://clickthrough.co.nz/seo-services/packages/) SEO Packages For SME Businesses in New Zealand
Contact Us

[H3] Get in touch
021344050hello@clickthrough.co.nz

[H1] Search Marketing Packages & Plans for All Businesses

Located in Silverdale on Auckland's North Shore, our SEO and Google Ads team specialises in tailored Google Ads & SEO packages for SMEs, large enterprises, and eCommerce businesses. Our unique advantage? We exclusively partner with your business—never your competitors—ensuring your success remains our sole focus.

Contact Us

[IMG: SEO Packages & Plans]

[H2] SEO Packages that Deliver Quick Results

CUSTOMISED SEO PLANS FOR QUICK RESULTS Our tailored SEO strategies focus on driving fast, measurable outcomes by addressing critical areas like content, technical SEO, and on-page optimisation.

COMPLETE IMPLEMENTATION INCLUDEDWe handle the entire process for you. From crafting your customised SEO strategy to directly implementing changes in your content management system.

LOCAL AND ECOMMERCE SEO PACKAGESWhether you’re targeting a local audience or running an eCommerce business, our specialised SEO packages deliver results.

SUITABLE FOR BUSINESSES OF ALL SIZESFrom small businesses to large enterprises and online stores, our SEO packages are designed to meet the unique needs of any organisation.

Contact Us

At Clickthrough, New Zealand’s SME SEO specialists, we provide tailored full-service SEO packages, including keyword research, website optimisation, backlinking, SEO copywriting and easy implementation to boost your SEO rankings. Our SEO packages are competitively priced to suit all budgets, delivering exceptional value without compromising on results.

[H3] SEO Package Prices

THE BRONZE SEO PACKAGE

[H3] SMALL BUSINESS SEO PACKAGE

A starter SEO program that is perfect for smaller size websites of 5-10 content pages that are providing a local niche service. Here's what's typcially included: Full SEO service including onpage, copy writing, and offpage SEO.Local Maps optimisation, if required. A dedicated account manager. Training as required. Analytics performance reporting.Cost: $960+GST per month.

Contact Us

THE SILVER SEO PACKAGE

[H3] MID SIZE SEO PACKAGE

A starter SEO program that is perfect for mid size websites of 10 -30 content pages that are operating in fairly competitive sectors, targeting 1-2 locations. Also suited to smaller e-Commerce websites. Here's what's typcially included: Full SEO service including onpage, copy writing, and offpage SEO.Local Maps optimisation, if required. A dedicated account manager. Training as required. Analytics performance reporting.Cost: $1,460+GST per month.

Contact Us

Contact Us

THE GOLD SEO PACKAGE

[H4] LARGER SIZE SEO PACKAGE

A complete SEO package, suitable for eCommerce stores with a wide product range and larger services websites. Here's what is typically included:
Full SEO service including onpage, product description optimisation (if required), content creation, and offpage SEO.Local Maps optimisation, if required. A dedicated account manager. Training as required. Analytics performance reporting.Cost: starting at $2,460+GST per month.

[H4] SEO Plan FAQs

[H5] How do I choose the right SEO package for my business?
Choosing the right SEO package depends on your business goals, target audience, and current online presence. Contact our SEO consultants, and we’ll guide you through selecting a plan tailored to your specific needs and objectives.
[H5] What is included in an SEO package?
Our SEO packages include a customised strategy designed to boost your search rankings, drive organic traffic, and increase conversions. Each plan covers keyword optimisation, technical SEO, content enhancements, and ongoing performance tracking, with full implementation handled by our team.
[H5] Are your SEO packages suitable for small businesses and large companies?
Yes, our SEO packages are designed to suit businesses of all sizes. Whether you’re a small local business or a large organisation, we create scalable strategies to deliver measurable results within your budget.
[H5] Are SEO plans suitable for eCommerce businesses?
Definitely! Our SEO plans are specifically designed to support eCommerce businesses by optimising product pages, improving site navigation, and driving targeted traffic to your online store. We focus on increasing your visibility in search results, enhancing the user experience, and ultimately boosting sales and revenue for your eCommerce business.

[H3] SEO Plan Enquiry

Thank you for contacting us.We will get back to you as soon as possible.
Oops, there was an error sending your message.Please try again later.
4791 chars
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            },
            {
                "@type": "ListItem",
                "position": 3,
                "item": {
                    "name": "Google Ads"
                }
            }
        ]
    },
    {
        "@context": "http://schema.org/",
        "@type": "FAQPage",
        "mainEntity": [
            {
                "@type": "Question",
                "name": "What does your Google Ads management service include?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">Our service includes an experienced Google Certified account manager, campaign setup and optimisation, keyword research, ad copywriting, landing page recommendations, budget management, performance tracking, and regular reporting to ensure your ads deliver the best results.</p>"
                }
            },
            {
                "@type": "Question",
                "name": "How do you ensure my campaigns are effective?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">We start with an in-depth audit to understand your business goals and target audience. Then, we continuously monitor and optimise your campaigns, focusing on improving ROI through better targeting, ad performance, and cost-efficiency.</p>"
                }
            },
            {
                "@type": "Question",
                "name": "Can you help with Google Shopping campaigns?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">Yes, we specialise in managing Google Shopping campaigns, including product feed optimisation, ad creation, and performance tracking, to drive sales for e-commerce businesses.</p><br/><br/>"
                }
            },
            {
                "@type": "Question",
                "name": "Do you offer exclusivity?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">Absolutely. We never manage Google Ads campaigns for your competitors while working with you, ensuring our strategies are fully dedicated to your success.</p>"
                }
            },
            {
                "@type": "Question",
                "name": "How do I get started?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">Contact us for a free consultation. We’ll discuss your business goals, assess your current campaigns, and create a tailored plan to maximise your Google Ads performance.</p>"
                }
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "Service",
        "name": "Google Ads Agency",
        "description": "Professional Google Ads management services to maximise ROI.",
        "provider": {
            "@type": "LocalBusiness",
            "name": "Clickthrough",
            "url": "https://www.clickthrough.co.nz/"
        },
        "url": "https://www.clickthrough.co.nz/google-ads-agency"
    }
]
/google-ads-training/
[
    {
        "@context": "http://schema.org/",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "item": {
                    "name": "Home",
                    "id": "/"
                }
            },
            {
                "@type": "ListItem",
                "position": 2,
                "item": {
                    "name": "Training",
                    "id": "/digital-marketing-courses"
                }
            },
            {
                "@type": "ListItem",
                "position": 3,
                "item": {
                    "name": "Google Ads"
                }
            }
        ]
    },
    {
        "@context": "http://schema.org/",
        "@type": "FAQPage",
        "mainEntity": [
            {
                "@type": "Question",
                "name": "What topics are covered?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">The training includes Google Ads account setup, keyword research, campaign creation, ad copywriting, targeting, budget optimisation, performance analysis, and advanced strategies for maximising ROI. That said, we will customise your training to suit your needs and the goals of your Google Ads and / or Google Shopping campaigns.</p>"
                }
            },
            {
                "@type": "Question",
                "name": "Is the training customised to my business?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">Yes, we include and audit of your businesses Google Ads account. Then each session is tailored to your specific business goals, industry, and audience to deliver the most relevant and effective learning experience.</p>"
                }
            },
            {
                "@type": "Question",
                "name": " Is the training suitable for beginners?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">Absolutely! Whether you’re a Google Ads beginner or someone with prior experience, the training is customised to suit your skill level and business needs.</p>"
                }
            },
            {
                "@type": "Question",
                "name": "What resources and support are included?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">You’ll receive custom training materials, session recordings, and follow-up coaching to ensure you can effectively apply your new skills to your campaigns.</p>"
                }
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "Service",
        "name": "Google Ads Training",
        "description": "Learn to manage effective Google Ads campaigns with expert guidance.",
        "provider": {
            "@type": "LocalBusiness",
            "name": "Clickthrough",
            "url": "https://www.clickthrough.co.nz/"
        },
        "url": "https://www.clickthrough.co.nz/google-ads-training"
    }
]
/seo-training-courses/
[
    {
        "@context": "http://schema.org/",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "item": {
                    "name": "Home",
                    "id": "/"
                }
            },
            {
                "@type": "ListItem",
                "position": 2,
                "item": {
                    "name": "Training",
                    "id": "/digital-marketing-courses"
                }
            },
            {
                "@type": "ListItem",
                "position": 3,
                "item": {
                    "name": "SEO"
                }
            }
        ]
    },
    {
        "@context": "http://schema.org/",
        "@type": "FAQPage",
        "mainEntity": [
            {
                "@type": "Question",
                "name": "Who is the SEO expert delivering the training?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">The training is led by one of our New Zealand based SEO trainers with years of experience in training businesses to achieve top search rankings using practical, results-driven SEO strategies.</p>"
                }
            },
            {
                "@type": "Question",
                "name": " Is the training suitable for beginners?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">Absolutely! Whether you’re a beginner or someone with prior experience, the training is customised to suit your skill level and business needs.</p>"
                }
            },
            {
                "@type": "Question",
                "name": "Will I receive any resources or materials?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">Yes, you’ll receive custom training materials and access to video recordings of the sessions. These resources are designed to help you implement and revisit key learnings at your convenience.</p>"
                }
            },
            {
                "@type": "Question",
                "name": "What makes this training different from generic online courses?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">Unlike generic online courses, this training is interactive, live, and tailored to your specific business. You'll work directly with an expert who provides real-time feedback and practical advice, ensuring faster results.</p>"
                }
            },
            {
                "@type": "Question",
                "name": "Can more than one person from my company join the training?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">Yes, multiple team members can participate in the training. We encourage team participation to ensure a unified understanding of SEO strategies within your organisation.</p>"
                }
            },
            {
                "@type": "Question",
                "name": "How long does the training last?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">The duration of the training depends on your needs. Typically tje training takes 5 hours and sessions are structured as two-hour blocks, with flexibility to expand based on the depth and scope of your requirements.</p>"
                }
            },
            {
                "@type": "Question",
                "name": "What AI Tools are included in the training?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">We cover a range of AI tools, such as </p>"
                }
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "Service",
        "name": "SEO Training Courses",
        "description": "Comprehensive SEO training courses designed for individuals and businesses to improve search rankings, attract organic traffic, and enhance digital skills.",
        "provider": {
            "@type": "LocalBusiness",
            "name": "Clickthrough",
            "url": "https://www.clickthrough.co.nz/"
        },
        "url": "https://www.clickthrough.co.nz/seo-training-courses"
    }
]
/seo-services/packages/
[
    {
        "@context": "http://schema.org/",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "item": {
                    "name": "Home",
                    "id": "/"
                }
            },
            {
                "@type": "ListItem",
                "position": 2,
                "item": {
                    "name": "Digital Marketing",
                    "id": "/digital-marketing-services"
                }
            },
            {
                "@type": "ListItem",
                "position": 3,
                "item": {
                    "name": "SEO",
                    "id": "/seo-services"
                }
            },
            {
                "@type": "ListItem",
                "position": 4,
                "item": {
                    "name": "Packages"
                }
            }
        ]
    },
    {
        "@context": "http://schema.org/",
        "@type": "FAQPage",
        "mainEntity": [
            {
                "@type": "Question",
                "name": "How do I choose the right SEO package for my business?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">Choosing the right SEO package depends on your business goals, target audience, and current online presence. Contact our SEO consultants, and we’ll guide you through selecting a plan tailored to your specific needs and objectives.</p>"
                }
            },
            {
                "@type": "Question",
                "name": "What is included in an SEO package?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">Our SEO packages include a customised strategy designed to boost your search rankings, drive organic traffic, and increase conversions. Each plan covers keyword optimisation, technical SEO, content enhancements, and ongoing performance tracking, with full implementation handled by our team.</p><br/>"
                }
            },
            {
                "@type": "Question",
                "name": "Are your SEO packages suitable for small businesses and large companies?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">Yes, our SEO packages are designed to suit businesses of all sizes. Whether you’re a small local business or a large organisation, we create scalable strategies to deliver measurable results within your budget.</p>"
                }
            },
            {
                "@type": "Question",
                "name": "Are SEO plans suitable for eCommerce businesses?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p class=\"rteBlock\" no_space_b=\"true\" no_space_e=\"true\">Definitely! Our SEO plans are specifically designed to support eCommerce businesses by optimising product pages, improving site navigation, and driving targeted traffic to your online store. We focus on increasing your visibility in search results, enhancing the user experience, and ultimately boosting sales and revenue for your eCommerce business.</p>"
                }
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "Service",
        "name": "SEO Packages",
        "description": "Flexible SEO packages tailored to your business needs, offering scalable solutions to improve online visibility and drive organic traffic.",
        "provider": {
            "@type": "LocalBusiness",
            "name": "Clickthrough",
            "url": "https://www.clickthrough.co.nz/"
        },
        "url": "https://www.clickthrough.co.nz/seo-services/packages"
    }
]

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Marketing, SEO & Advertising Agencies
45.1 Avg BS

Based on 1852 businesses audited.

BS Detector

Marketing, SEO & Advertising Agencies BS: Clickthrough (clickthrough.co.nz)

https://clickthrough.co.nz 📍 Industry: Marketing, SEO & Advertising Agencies
26 BS / 100

Clickthrough is a rare high-substance agency that uses its website as a transparency tool rather than a generic lead magnet. The inclusion of fixed pricing and a hard limit on client volume makes its claims of ‘exclusivity’ and ’boutique service’ functionally verifiable. It is nearly devoid of the standard ‘infinite growth’ bullshit typical of search marketing firms.

Info Density Power-words vs. Substance ratio.
10
33% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
2
10% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
8
40% BS
Commodity Fingerprint Detection of industry clichés/templates.
5
33% BS
Identity & Authority Expert verifiability & Schema depth.
1
7% BS

1. Replace the aging blog dates (from 2024/2025) with current 2026 insights to avoid the ‘stale authority’ flag. 2. Add at least three metrics-based case studies (e.g., ‘Grew Client X’s revenue by 40% in 12 months’) to supplement the existing client testimonials. 3. Upgrade the 13-25 reviews into a direct third-party widget (e.g., Google Reviews or Clutch) to satisfy the proof link requirements. 4. Explicitly link the founder’s schema to a LinkedIn or professional profile within the Person schema.

The content perfectly aligns with the Marketing and SEO agency category, focusing specifically on SEO, Google Ads management, and digital marketing training for the New Zealand SME market.

“The score of 26 is driven primarily by high Information Density and Semantic Coherence. The site avoids common BS traps by publishing fixed prices and a specific client-cap methodology. The only significant penalties come from Trust and Proof, specifically the lack of linked external validation for the high review counts and the absence of data-heavy case studies.”

Verified Analysis Date: May 19, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result
Brand AI Reputation