Training Example: ClickValue – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H1] We drive your conversion.

Take the lead, extend your team, upskill your people, or scale with AI. ClickValue gives you the model that fits. Modular. Measurable. Made for tomorrow.

View our services ↑

[H6] Some of our clients

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[H2] We drive conversion through modular and measurable CRO.
CRO and CXO are maturing and many companies have already launched their own programs. But running every aspect in-house isn’t always practical. That’s where we come in. Whether you want to run it yourself, strengthen your team, build internal capabilities or automate the process. We provide the support you need, without the complexity. From tools and training to full-service execution, we make CRO work for you. At any level, at any stage.

[H5] Full-Service CRO
We run and scale your entire CRO program, or plug into your team with the experts your need. Modular support, measurable impact.

[H5] Training & Capability Building
We train your team to build, run and improve CRO with confidence. Measurable growth, powered by lasting capability.

[H5] Agentic-CRO
Within our Agentic CRO program we automate the full optimization cycle to speed up learning and output. Made for tomorrow, delivering results today.

[H5] Support Service
For teams who want to run CRO themselves, but with structure and support. We provide the tools, templates and guidance to help you work independently, faster, and with more focus.

View our services ↑

Customer Experience Optimization (CXO)
[H2] Driving Continuous Improvement
With every increasing competition, LLMs taking over customer journeys and generational shifts in online behaviour, Conversion Optimization has never been more important. CRO is a way of working that impacts your way of thinking. It's a non-stop search for the optimal performance of your digital platform. It's a data driven approach to decision making and it's a non-stop passion for outperforming your competition! By using a range of research methods, we uncover real user problems, and validate these insights to ensure we’re solving the right challenges. Our approach is rooted in continuous collaboration, we work alongside you to drive growth and stay aligned with your customers' evolving needs. Through methods like A/B testing, predictive modelling, user testing and other validation techniques, we guarantee that each change we make is informed, measured, and impactful.

Discover How We Drive Results Together ↑

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[H2] Drop us a line!
Curious how we could help? Feel free to get in touch. We'd love to hear what you're up to.

[H3]

[H2] Our Approach — Tailored to Your Needs

At ClickValue, we believe CRO should fit the way you work, not the other way around. Whether you're just getting started or already have a team in place, we help you move forward. Some teams want to do it all themselves, others prefer working side-by-side, and some need full support to keep their engine running. And yes, we’re already implementing AI to make it all go faster and smarter. Our approach is modular, measurable, and made for tomorrow. That means no one-size-fits-all solutions, no long-winded frameworks. Just the right support, at the right time , in a way that matches your team, your goals and your rhythm.

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Execution
[H2] Full-Service CRO
Some teams prefer to outsource parts or all of their CRO process, or simply need extra hands to move faster. We can take full responsibility for research, design, testing and validation, or we can embed ourselves in your existing team. Our role adapts to what’s needed: from end-to-end ownership to flexible support in a hybrid setup. Always modular, always aligned with your goals. Our goal is simple: to help you understand your customers better, and provide the insights you need to get the most our of your platform. With our team of experienced researchers by your side, you’ll be able to confidently drive your CRO / CXO success.
[H3] What we deliver

[H5] UX Research
Using Qualitative and Quantitative data we dive into the experience of your user to find bottlenecks.

[H5] UX Design
Our experienced CXO designers provide solutions that fit both the user need and your brand.

[H5] Experiment Development
Seasoned developers create the experience on your website. Serverside or clientside. Building experiments is what they love!

[H5] Validation
Understanding the impact of great ideas, is key in growing. User tests, AB testing and Causal Impact analyses help us understand how we change behaviour.

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Growth
[H2] Training & Capability Building
Growing a high-performing CRO team takes more than just tools, it takes skill, structure and mindset. Through our ClickValue Academy, we train and coach your people while working on live projects. Your team learns by doing, and grows into a confident, self-sufficient CRO unit. It’s a long-term investment in both results and internal capability. Let us help you increase your impact!
[H3] What we train

[H5] Research training
Grow the insights your team can deliver through a well structured research program.

[H5] Validation training
Interpret the outcome of experiments. Convince stakeholders and learn to iterate on all outcomes (both winners and losers).

Assistance
[H2] Agentic-CRO
Agentic-CRO is our forward-looking model, where we use AI to automate large parts of the CRO process. From idea generation and prioritization to test design and reporting, we speed up the cycle without sacrificing quality. The result: less manual overhead, more momentum, and a smarter way of working. This is CRO, built for tomorrow.

[H5] Research
Have our research agent support you in finding key insights across a plethora of data sources.

[H5] Synthetic pre-validation
Use synthetic humans to pre-validate your ideas, designs or brainwave.

[H5] Design
Change gears from a designer to a design director and orchestrate the pixel perfect designs of your agents.

[H5] Validation
Let our agent do the number crunching. Discover insights and ideas. Receive full reports in seconds with the click of button.

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[H2] Drop us a line!
Curious how we could help? Feel free to get in touch. We'd love to hear what you're up to.

[H3]

[H2] Runtime Calculator

[H2] Drop us a line!
Curious how we could help? Feel free to get in touch. We'd love to hear what you're up to.

[H3]

[H1] Cases

See what we’re up to and get industry tips and tricks

[H2] Drop us a line!
Curious how we could help? Feel free to get in touch. We'd love to hear what you're up to.

[H3]

[H1] Blog

See what we’re up to and get industry tips and tricks

Alle

Event

Event
23. Apr 2026

[H5] ClickTales V

Join us for ClickTales V The #1 CRO Event in Amsterdam! Be part of an exclusive gathering for clients and friends of ClickValue, hosted on Thursday, 24 September 2026, starting at 15:30.

22. Apr 2026

[H5] Van discussie naar richting: Hoe een datagedreven design system zorgde voor adoptie bij Intersport

Een design system bouwen is één ding. Zorgen dat het wordt gebruikt, begrepen en gedragen is totaal iets anders. Voor een internationale e-commerce speler als Intersport, actief in meerdere Europese...

21. Jan 2026

[H5] Prioritize more objectively and faster with our improved

Continuously optimize existing products. Just like every team within ClickValue, team Research is constantly improving processes. The aim is to work faster and smarter. Until recently, we worked with...

Event
30 oktober 2025

[H5] ClickTales IV (30th of October)

ClickTales is an intimate gathering on the 30th of October at the ClickValue office for clients and friends. The event is designed to spark new ideas in CXO and CRO, showcase inspiring solutions with...

15. Jul 2025

[H5] 5 kenmerken van winnende webshops

Waarom zijn sommige webwinkels in staat om consistent te groeien en bloeien, waar zo vele anderen een kwakkelend bestaan leiden? Het is scheef verdeeld in de online wereld. Er zijn ongeveer 30.000...

15. Apr 2025

[H5] Alternatives to A/B Testing: How It Can Improve Your CXO Pro

Alternatives to A/B Testing: How It Can Improve Your CXO Program A/B testing is often seen as the standard for validating conversion rate optimizations (CRO). However, it’s not always the best...

16. Jan 2025

[H5] 2025 het jaar voor CXO, CRO en CX optimalisatie!

2025, het jaar voor CXO! Het jaar 2025 is weer van start gegaan en brengt een reeks complexe uitdagingen met zich mee voor bedrijven die zich richten op conversieoptimalisatie (CRO) en...

18. Nov 2023

[H5] Automisation in Experimentation: 8 ways to automate your CXO

Automisation in Experimentation: 8 ways to automate your CXO Program One of the largest obstacles when expanding experimentation programmes and speeding up change is maintaining a high experiment...

16. Oct 2023

[H5] Client Side vs. Server Side Testing

Exploring Server-Side Testing vs. Client-Side Testing: Which Wins the Race in CRO? In the fast lane of Conversion Rate Optimization (CRO), new buzzwords are always zooming past. One of the hip terms...

12. Sep 2023

[H5] Van User Test Naar Succesvolle CRO-Strategie

Loopt jouw CRO-programma hoofdzakelijk op kwantitatieve data? Kwalitatief onderzoek wordt vaak gezien als té tijdrovend en gevoelig voor subjectiviteit. Faid Jasim, Consultant Research & UX Design,...

04. Jul 2023

[H5] Booking's Secrets to Running Hundreds of Experiments Daily

Booking once again impressed us with its stories at Emerce Conversion. Two speakers, an employee, Jorden Lentze, and a former employee, Erin Weigel, told us all about Booking’s success in CRO...

02. May 2023

[H5] 6 tips for building an experiment-based culture in your

What we see happening A lot of CRO teams find that a large part of their company doesn’t fully understand the value of CRO and overall doesn’t like change. This makes it difficult for an experiment-...

01. May 2023

[H5] Zoomed-in product photos: a simple test with a big impact

What triggered this experiment? The inspiration for this experiment came from a buyer survey where over 900 respondents were asked for their opinions of the products. One of the questions was: what...

17. Apr 2023

[H5] Elevate Your Results: dive into your CRO Discovery today!

Unlock Your Growth Potential: Kickstart with Our Free CRO Discovery!

04. Apr 2023

[H5] The impact of product videos instead of photos on conversion

The expected results Showing images of products on a model on a PDP sounds like a good plan, but does it also make significant contributions to conversions, revenue and other online KPIs? Producing...

27. Mar 2023

[H5] "We're constantly trying to learn from each other"

‘The number of successful tests was too low. We felt like something wasn’t quite right, the process wasn’t going the way it was supposed to be.” Looking for a new partner, Krull and his team of young...

02. Mar 2023

[H5] CLICKVALUE, NUMBER 1 IN THE EMERCE 100!

CLICKVALUE, NUMBER 1 IN THE EMERCE 100! Special news! ClickValue has reached the 1st position in the Emerce 100 for the 8th year in a row! In the category ‘Optimization agencies’, the agency scores...

07. Feb 2023

[H5] The sunset of Google Optimize: Alternatives & Approach

As Google has now officially announced the sunset of Google Optimize after the 30th of September 2023, it’s time to start looking for an alternative. Read the announcement from Google here:...

28. Nov 2022

[H5] How a few blocks made the customer's life much easier

What do customers want to see on a product detail page (PDP). A drop-down selection or blocks with all available sizes? A clear overview of available sizes is extremely important for customers. How...

23. Nov 2022

[H5] Clickvalue mentioned in FONK-150

Traditionally, many prizes and awards are presented in November. How wonderful it is that you can also score an honorable mention!

20. Sep 2022

[H5] Je volgende A/B-test: outletproducten op de reguliere PLP

12. Sep 2022

[H5] Conversie verhogen en/of verzending verlagen

07. Sep 2022

[H5] Inclusieve modellen in de webshop

09. Jun 2022

[H5] PI marketing treedt toe tot LevelUp Group

28. May 2022

[H5] ClickValue voor 7e keer beste CRO bureau van NL!

Vandaag is de Emerce100 verschenen. Elk jaar wordt in verschillende categorieën onderzocht wie de beste dienstverleners op het gebied van digital van Nederland zijn. ClickValue is voor het zevende...

25. May 2022

[H5] C2B sluit zich aan bij LevelUp Group

03. May 2022

[H5] Velocity dient elke CRO-specialist te weten

Velocity is een enorm belangrijk begrip binnen je CRO-programma. Hoe meer je onderzoekt en valideert, hoe meer je leert en hoe groter de positieve impact van je experimenteer programma zal zijn.

02. May 2022

[H5] Emerce Conversion: The Power of CXO (Dutch)

Over CRO/CXO raken wij nooit uitgepraat. Maar wat is er nou leuker om er met elkaar over te praten?

23. Nov 2021

[H5] Case: Pearle - Service customers before and after COVID

Buying lenses online. Especially when you haven’t done this often, can be quite a challenge. There are daily disposable lenses, monthly reusable lenses, multifocal lenzes, nightlenses, toric lenses,...

05. Nov 2021

[H5] Pearle & Clickvalue winnen DDMA Dutch CRO Awards

“Sometimes it’s better to lengthen the road to conversion to increase the likeliness to convert.” Deze quote staat centraal in de case die door Pearle (onderdeel van GrandVision) werd ingediend voor...

28. Apr 2021

[H5] Emerce100: ClickValue beste optimalisatiebureau van Nederland

In de Emerce100 worden elk jaar de beste marketingbureaus bekend gemaakt. In verschillende categorieën wordt onderzocht wie het beste marketingbureau van Nederland is. ClickValue haalde de beste...

12. Apr 2021

[H5] User-centered navigation: meer vinden door minder te zoeken

06. Jul 2020

[H5] Get Optimized!

Ook het logo, de huisstijl en de website van ClickValue waren toe aan optimalisatie. Sinds deze maand heeft ClickValue alles in een nieuwe jas gegoten. Benieuwd hoe dit tot stand is gekomen? We...

06. Apr 2020

[H5] De 8 essentiële stappen voor het opzetten van een succesvol CRO-programma

Ben je verantwoordelijk voor het verhogen van de conversie of eigenaar van het CRO programma in jouw organisatie?

09. Mar 2020

[H5] ClickValue in Top 250 Scale-Ups

10. May 2019

[H5] Vijf CRO-innovaties voor op je roadmap

CRO is all about growth. Growth through optimization and innovation. CRO as a discipline itself is also growing and is in full development. But which innovations should you keep an eye on? Maurice...

29. Nov 2018

[H5] CRO als hybride groeimachine

CRO is meer dan een marketingtak of specialisatie, het is een visie. Een visie op optimalisatie, onderzoek, wetenschap én ─ misschien wel ─ op het leven zelf. De nieuwe Managing Consultants van...

16. Jun 2017

[H5] Gebruik je VWO? Test sneller en makkelijker met onze Chrome extensie

Als online marketeers willen wij continu weten wat de beste landingspagina is, welke elementen de effectiviteit ten goede komen en hoe we meer online groei kunnen realiseren voor onze klanten. Bij...

07. Jun 2017

[H5] ClickValue en Netprofiler samen verder in LevelUp Group

Online marketingbureaus ClickValue en Netprofiler starten een verregaande samenwerking onder de naam LevelUp Group. Na een uitgebreide verkenningsperiode blijkt er sprake van een goede professionele...

08. Apr 2017

[H5] ClickValue opnieuw in de Emerce 100

ClickValue staat wederom in de lijst met beste e-business bedrijven. In de Emerce 100 mag ClickValue zich voor het achtste jaar op rij tot de top drie beste Analytics & Optimalisatiebureaus van het...

27. Jan 2017

[H5] ClickValue nu Google Premier Partner

ClickValue is nu officieel Google Premier Partner! Met grote trots ontvangen wij de erkenning die Google uitreikt aan de meest gewaardeerde online marketing bureaus. Google beloont ons met deze...

15. Jul 2016

[H5] Rapporteer om te groeien

Gisteren heb ik Avinash Kaushik kunnen bewonderen als presentator op een door Google georganiseerd event voor advertentiepartners. Op zijn bekende aanstekelijke wijze presenteerde hij allerlei...

07. Jun 2016

[H5] Hoger rendement met datagedreven conversie optimalisatie

Datagedreven online marketing, het is de expertise van ClickValue. Ook als het om conversie optimalisatie gaat benaderen we dit vanuit data en meetbaarheid. Door een sterk analytische aanpak en het...

23. Jul 2015

[H5] Waarom usability-onderzoek ook voor u nuttig kan zijn

Klantgecentreerd denken, daar staat ClickValue voor. Daarom doen we voor onze klant Afval.nl een usability-onderzoek met een aantal respondenten. Hoe ervaren zij de website, waar lopen ze tegen aan...

18. Jul 2015

[H5] Explosief groeien met continue testen

Ambitieuze online ondernemers voeren continue tests uit als onderdeel van hun conversieoptimalisatie. Onder het motto:” de website is nooit af” lopen vaak meerdere A/B en multivariate tests tegelijk...

17. Jul 2015

[H5] 6 usability lessen van Steve Krug, Don't Make Me Think

7 jaar geleden verscheen “Don’t Make me Think” van Steve Krug. Een boek dat de principes van online gebruikersvriendelijkheid eenvoudig toegankelijk maakt. Sinds de verschijning geldt het als de...

15. Jul 2015

[H5] 13 redenen om te investeren in een nieuwe website

Moeten we misschien investeren in een nieuwe website? Het is een vraag die we vrij vaak horen, en het traditionele antwoord luidt, “het hangt ervan af.” Om de vraag van een antwoord te voorzien staan...

15. Jul 2015

[H5] 4 lessen voor ecommerce bedrijven van Lean Startup Goeroe Eric Ries

“In zo min mogelijk tijd zoveel mogelijk leren over wat je klanten willen. Dat is het doel van de Lean Startup Methode.” Maandag 2 maart 2015 sprak Eric Ries deze woorden in Amsterdam waar ik namens...

15. Jul 2015

[H5] 5 redenen om continu te investeren in conversie

Is het mogelijk dat een webonderneming failliet gaat door een te lage conversie. Het antwoord is, ja dat kan maar zo gebeuren. Gelukkig is er ook wat aan te doen. Zorg voor een optimale...

15. Jul 2015

[H5] Hoe verbeter je de impact van webanalyse?

Wat hebben webanalytics rapporten gemeen met het weerbericht…? Dat de lezer de informatie binnen de kortste keren weer is vergeten. Dat is jammer want de informatie is waardevol. Correct opvolgen van...

10. Jul 2015

[H5] Testen voor conversie-optimalisatie: start met de zwakste schakel

De funnel toont de bezoekersstroom door een website, vanaf de ‘Landingpagina’ tot aan de ‘Betaling afgerond’ pagina. De conversie van deze website bedraagt 3%; van iedere 100 bezoeken resulteren er 3...

15. Jun 2015

[H5] 3 redenen om IT en Online Marketing te integreren

De webwereld is dynamisch. Iedere dag prijzen leveranciers, magazines en blogs weer nieuwe mogelijkheden aan. Het ene argument is nog overtuigender dan het andere en je lijkt wel gek als je niets...

14. May 2015

[H5] Groei en innovatie: 4 voorbeelden van online testen

Veel organisaties zetten experimenten in voor het optimaliseren van conversie door het verbeteren van webpagina’s. Dat is zonde, want met testen kun je veel meer dan webpagina’s optimaliseren.

[H2] Drop us a line!
Curious how we could help? Feel free to get in touch. We'd love to hear what you're up to.

[H3]

[H1] About ClickValue
Every day, you make decisions about your company’s online customer experience. These affect both your success and growth. We believe, as we're sure you do too, that it’s best to base these decisions on data and experimentation, rather than guesswork and intuition. That’s why ClickValue is here to help instil an ‘experimentation mindset’ and help you grow and give your customers the experience they deserve.

Drop us a line ↑

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[H2] Our story
Way back in 2003, Daniël Markus had the foresight to start a web analytics business. It grew into a fully fledged online marketing agency.
But from 2017 on, ClickValue started focusing exclusively on CRO, spinning off its other activities to sister companies within the LevelUp Group.
Today, we’re a formidable team made up of analysts, CRO strategists, developers, experimentation managers, UX designers and UX researchers with our roots firmly in the world of data.
And every day, we make the online world a little bit better. Together!

[H2] LevelUp
In early 2017, ClickValue merged with Netprofiler, bringing together over 130 digital marketing specialists under the umbrella of the LevelUp Group.
ClickValue takes on all conversion optimization and usability activities, while Netprofiler looks after all online marketing activities.
Cloud Nine Digital is a spin off from Netprofiler that focuses on everything and anything to do with data and analytics.
C2B is specialised in creating and distributing creative content. Content worth sharing.
PI marketing is specialised in e-mail and marketing automation.

[H2] Our team

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Bastiaan van Wielink
Consultant

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Bram Fresen
Consultant

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Carmen Bertelink
Flex Consultant

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Christian Willemse
Expert Consultant

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Daniel Markus
Founder & Managing Partner

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David Beentjes
Managing Partner

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Edwin de Brouwer
Lead Consultant

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Faid Jasmin
Consultant

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Gabriël Montero Ramirez
Head of IT

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Jasmine Corba
Director

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Jasper Marcusse
Finance Officer

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Jesse Vonk
Senior Consultant

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Kevin van der Sluis
Senior Consultant

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Manon Meelker
Senior Consultant

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Mark de Winter
Director

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Meke van Engelen
Senior HR Officer

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Rick Weij
Expert Consultant

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Sabine Dijt
Senior Consultant

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Sander Schimmel
Head of Finance & Control

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Sven Persoon
Senior Consultant

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Taina Bagmeijer
Head of Food and Beverages

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Vera Noorlander
Head of HR & Legal

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Ward den Ouden
Expert Consultant

[H2] Drop us a line!
Curious how we could help? Feel free to get in touch. We'd love to hear what you're up to.

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