Training Example: Adsterra – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H1] Advanced Advertising Network
with a Unique Partner Care Approach
Buy top trafficStart earning
[H2]
Who can benefit from Adsterra ad
network

[IMG: Advertisers]
[H3]
Advertisers

[IMG: show, hide]
Adsterra is a powerful online advertising network for brands, agencies, and media buyers. With over 20 targeting settings, you deliver ads to the best-matching audiences. Unlock high-quality CPM, CPC, and CPA traffic from 45K+ direct publishers.
Learn more
[IMG: Publishers]
[H3]
Publishers

[IMG: show, hide]
With the highest-paying ad network, publishers can monetize sites, blogs or social media traffic. We provide solutions for earning without a website. AI algorithms are finetuned to send the most relevant CPM rates and ad feed.
Learn more
[H2] Your Growth Area
Adsterra has been connecting brands and marketing professionals
through top-tier advertising and monetization solutions since 2013.
Along with performance-boosting functionality, our platform is a
growth area for all our partners, where everyone can get
industry-specific support and advice.
About company
[IMG: Your growth area]
[H2]
We deliver high-converting ads and
traffic

Advertisers
Publishers
Popunder
Ads open in a new tab after users click anywhere on a website.
Popunders deliver ad offers directly to high-intent audiences.
Adsterra serves 12B monthly pop impressions.
You can choose either CPM or CPA pricing model.
Live demo Learn more
Popunders deliver ad offers directly to high-intent audiences.
Adsterra serves 12B monthly pop impressions.
You can choose either CPM or CPA pricing model.
Live demo Learn more
[IMG: Popunder]
Social Bar
UX-friendly ad formats that run on all OS and in all browsers
Browser-friendly, non-intrusive ads with 10B monthly impressions.
Out-of-the-box template creatives with 30X higher CTRs compared to web push.
Available with CPM, CPC, and CPA.
Live demo Learn more
Browser-friendly, non-intrusive ads with 10B monthly impressions.
Out-of-the-box template creatives with 30X higher CTRs compared to web push.
Available with CPM, CPC, and CPA.
Live demo Learn more
[IMG: Social Bar]
In-Page Push
Users receive notifications right in their desktop or mobile browsers
The most advanced replacement to classic push traffic.
In-Page Push ads don't require opt-ins, running on all OS and in all browsers.
You can buy CPM, CPC, and CPA in-page traffic.
Live demo Learn more
The most advanced replacement to classic push traffic.
In-Page Push ads don't require opt-ins, running on all OS and in all browsers.
You can buy CPM, CPC, and CPA in-page traffic.
Live demo Learn more
[IMG: In-Page Push]
Interstitials
Full-screen ads appear on top of the website content
Striking ads with maximum visual impact and CTR capacity
Effective templates fine-tuned to fit your vertical and offer
Interstitial traffic is available with CPM and CPA pricing
Live demo Learn more
Striking ads with maximum visual impact and CTR capacity
Effective templates fine-tuned to fit your vertical and offer
Interstitial traffic is available with CPM and CPA pricing
Live demo Learn more
[IMG: Interstitials]
Popunder
Non-intrusive formats with great viewability, Popunders remain among the highest-paying ads.
A full-page ad that appears in a new browser tab or window.
Pop ads don’t require any space on a website and can be combined with any other ad unit.
Live demo Learn more
A full-page ad that appears in a new browser tab or window.
Pop ads don’t require any space on a website and can be combined with any other ad unit.
Live demo Learn more
[IMG: Popunder]
Social Bar
A must-have ad code for extra monetization that delivers great UX and competitive CPMs.
A set of super-engaging ads includes In-Page Push, Interstitials, and dozens of profitable visuals.
Social Bar ads are best for publishers who send mobile traffic.
Live demo Learn more
A set of super-engaging ads includes In-Page Push, Interstitials, and dozens of profitable visuals.
Social Bar ads are best for publishers who send mobile traffic.
Live demo Learn more
[IMG: Social Bar]
SmartLink
The Link can be used on HTML sites, WordPress and Blogger blogs. It is also possible to use it in APK files.
SmartLink is the easiest way to profit from website traffic.
Publishers can add it to texts, buttons, or pictures as a simple link. Also, it's the best option to earn from social traffic.
Live demo Learn more
SmartLink is the easiest way to profit from website traffic.
Publishers can add it to texts, buttons, or pictures as a simple link. Also, it's the best option to earn from social traffic.
Live demo Learn more
[IMG: SmartLink]
Native Banners
Native Banners don’t annoy users and spark higher interest. They fit all interfaces and platforms.
Simple but extra-effective ads that are consumed like editorial content.
Publishers decide on the size of ad blocks, pick colors and font sizes to match the website content perfectly.
Live demo Learn more
Simple but extra-effective ads that are consumed like editorial content.
Publishers decide on the size of ad blocks, pick colors and font sizes to match the website content perfectly.
Live demo Learn more
[IMG: Native Banners]
Banners
Banners come in several sizes: 160x300, 160x600, 300x250, 320x50, 468x60, 728x90
Static ad formats run on desktop and mobile websites, sending stable profits to publishers and bloggers.
Banners can complement any inventory, from blogs to e-shops.
Live demo Learn more
Static ad formats run on desktop and mobile websites, sending stable profits to publishers and bloggers.
Banners can complement any inventory, from blogs to e-shops.
Live demo Learn more
[IMG: Banners]
[H2] Why choose the
leading online ad network
[IMG: Unique Partner Care]
[IMG: Ad Safety and Traffic Quality]
[IMG: Performance-Boosting Tools]
[IMG: Self-Serve Platforms]
[IMG: Proprietary Ad Formats]
[IMG: Competitive CPMs]
[IMG: Unique Partner Care]
[H3] Unique Partner Care
Our Partner Care Standards go beyond just answering questions. In addition to high-competent support, we offer guidance on optimizing campaigns and monetizing traffic. Expert managers assist in improving ad strategy for your benefit.
[IMG: Ad Safety and Traffic Quality]
[H3] Ad Safety and Traffic Quality
Adsterra’s in-house 3-level security system prevents malware, ad fraud, and bot traffic, ensuring high-quality views and clicks. The platform’s intelligent algorithms serve offers to the most relevant audiences based on over 20 parameters.
[IMG: Performance-Boosting Tools]
[H3] Performance-Boosting Tools
Advertisers automate bidding strategies with Traffic Estimator and Smart CPM or set rules to optimize traffic by conversions (CPA Goal). Custom Bid allows for the finest bid adjustments, sending higher payouts to the best-performing placements.
[IMG: Self-Serve Platforms]
[H3] Self-Serve Platforms
The advertising network's services include powerful Self-Serve platforms. Their intuitive interfaces prompt the easiest start with advertising or monetization, automating routines and maintaining a great user experience.
[IMG: Proprietary Ad Formats]
[H3] Proprietary Ad Formats
Adsterra develops exclusive Social Bar ads that resonate with digital natives who frequently use social networks. Marketers and website owners effectively reach high-intent audiences with super-engaging creatives.
[IMG: Competitive CPMs]
[H3] Competitive CPMs
One of the highest-paying ad networks, Adsterra sends fair CPM rates to its publishers. We care about conversions, not only views. Our partners turn a profit from any traffic type with no entry limits to the volumes of impressions they send. Join Adsterra today
You’re only a few minutes away from high-performing ad campaigns and
loads of quality traffic. Welcome to your new growth area!
Buy top trafficStart earning
[H2] Our partners’ trust is our core
value
[IMG: Venkateswara Rao J]
[IMG: Servando Silva]
[IMG: Colin Dijs]
[IMG: Vimmy]
[IMG: ImPlus]
[IMG: PrimeRoll]
[H2]
Adsterra's expertise and leadership

[H2] We're supporting
[IMG: Page we]
[IMG: Roberts Dogs Sanctuary]
[IMG: City Friends Club]
[IMG: Women Basketball]
[IMG: Women Mech Cyprus]
[H2] Adsterra ad network FAQs
[H3] What traffic does your ad network provide?
Adsterra provides genuine traffic coming from direct publishers of 248 geos. Advertisers can acquire desktop, mobile, web, and social traffic, targeting the specific audience segments they need. Adsterra is also a reliable SSP platform. We sell ad impressions via RTB.
[IMG: show, hide]
[H3] What is the minimum deposit, and how can I top up my balance?
The minimum deposit depends on the payment method you select. For instance, for Paxum, deposits start from $100. You can put funds using Visa, Mastercard, UnionPay, Paxum, or wire transfer.As for the kick-off budget, we recommend holding at least $100 per test. But primarily, your ad budget depends on the geo and targeting. Check out the recommended test budgets for CPA campaigns in our Help Center. For CPM and CPC campaigns, the minimum total and daily budget should be at least $25.
[IMG: show, hide]
[H3] How much does Adsterra pay for 1,000 views?
We provide publishers with an eCPM revenue model, which allows for growing incomes according to traffic performance. Our CPM rates are among the highest on the market, but still, the rates vary depending on the season, ad placement, and the competition for ad impressions within this geo.
[IMG: show, hide]
[H3] Does Adsterra pay per click?
Since we measure eCPM (or effective cost per 1,000 impressions), we also consider the number of clicks and conversions publishers send us. This is the most reasonable way to increase their revenues if the traffic performance is great.
[IMG: show, hide]
[H3] How much can I make with Adsterra as a publisher?
Publishers' ad revenues vary depending on the traffic they send. For example, daily earnings can range from $50 or less to $800 or more. We set no limits to our publishers' income growth.
[IMG: show, hide]

[H1] RTB Advertising Platform
[H2] Buy Premium RTB Traffic From a Leader
Adsterra RTB Platform connects high-value traffic with the best-paid
ads programmatically. Publishers confidently increase revenues, while
advertisers reach the most engaged users at the best price. Apply as a DSPExplore Adsterra
[IMG: Real time bidding with Adsterra]
[IMG: Real time bidding with Adsterra]
[H2] How RTB advertising works
Real-time bidding platform automates the buying and selling of ad
impressions. The technology involves online auctions where two sides
participate: SSPs (or supply side) get paid for sending top traffic, and
DSPs (demand side) bid for targeted ad views.
[IMG: Real time auction with Adsterra]
[IMG: Real time auction with Adsterra]
[H2] Why run RTB ads with Adsterra?
Adsterra SSP Platform sells premium traffic to advertisers who aim to
enter new markets or cost-effectively expand their reach. Our DSP
partners get access both to tailored targeting settings and expert
support provided by the Adsterra Programmatic team. Apply as a DSP
[H3] 1B+ daily ad views and global coverage of 248 geos
[H3] Top Popunder, In-Page Push, and Social Bar traffic available
[H3] Maximum output with the expert assistance of a personal manager
[H3] Reduced expenses thanks to granular targeting
[H3] Anti-fraud solutions
[H3] Transparent stats and reporting
[H2] Adsterra Real-Time Bidding Platform's requirements
We provide easy access to untapped quality traffic based on these key requirements: Integration via XML/JSON feed or OpenRTB endpointsMobile and/or desktop traffic basic targeting settings are requiredWe deliver over 100k RPSFirst-price auctionDSP server responses should not exceed 200 ms
[H2] Top performers in RTB advertising campaigns
[IMG: Entertainment]
Entertainment
[IMG: Mobile Apps]
Mobile Apps
[IMG: VPN & Utilities]
VPN & Utilities
[IMG: iGaming]
iGaming
[IMG: Sports]
Sports
[IMG: E-commerce]
E-commerce
Access premium traffic
Enrich your marketing with intelligent targeting and programmatic
algorithms
Apply as a DSPExplore Adsterra
[H2] Adsterra's benefits for direct publishers
Adsterra is a hub for premium direct traffic from 45K+ publishers. We
provide high payouts along with protecting our partners' inventory from
malware. Become a publisher
[H3] High eCPM for quality traffic from any Tier
[H3] Relevant ad feed (CPM, CPC, and CPA campaigns)
[H3] Regular payouts through popular payment systems
[H3] Multiple ad formats to suit any website and audience
[H3] Smartlink (Direct Link) for social traffic monetization
[H3] Extra earnings with the Adsterra Referral Program

[H1] Adsterra Pricing
[H2] Get Premium-Quality Traffic With Full Spending Transparency
With Adsterra's pricing models, you can target wisely and optimize your
advertising budgets while accessing top traffic sources for your offers.
Stay safe from overspending with our robust bidding and optimization
tools. Run campaign
[IMG: CPM, CPC, CPA]
[IMG: CPM, CPC, CPA]
[H2] Smart tools protect you from overspending
[IMG: Smart tools protect from overspending]
[IMG: Cost optimization powers higher ROI]
[IMG: Selective bidding enhances campaign efficiency]
[IMG: Smart tools protect from overspending]
[H3] Smart tools protect from overspending
Intelligent algorithms give clues for competitive bids while you’re setting up a campaign. Automated bidding ensures you win the auction at the best price.
[IMG: Cost optimization powers higher ROI]
[H3] Cost optimization powers higher ROI
Spend less while getting the same traffic volumes. Or, set up rules to optimize CPM/CPC traffic by eCPA or the number of conversions.
[IMG: Selective bidding enhances campaign efficiency]
[H3] Selective bidding enhances campaign efficiency
Manually increase the bid for the ad placements with the best results or exclude the underperforming traffic sources.
[H2] Which Adsterra pricing model fits
your vertical best?
[H3] CPA
Cost-per-action is the safest and the most expensive pricing model. Choose it when you know your customers well and when the conversion flow is simple (e.g., app installs). If you target a new audience or have a complex conversion flow (e.g., CC submits), start with the CPM model instead.
? Use CPA pricing for CPL (cost-per-lead), CPI (cost-per-install), and PIN Submit conversion flows. Verticals:
VPN/Utility - Install, trial
Addons - Install
Dating - Signups
Carrier Billing - 1-2 click, click2sms
Sweeps - Signups
E-commerce - Installs
Ad formats:
Popunder
Social Bar
In-Page Push
Interstitial
[H3] CPC
Choose the cost-per-click payment when you set clicks as the primary KPI or when you're confident the offer will convert easily after users reach the landing page. Ensure your lander is ready to convert visitors. Otherwise, the highest CTRs won't lead to numerous conversions. Verticals:
E-commerce - all flows
Sports - all flows
iGaming - all flows
Carrier Billing - 1-2 click
Ad formats:
Social Bar
In-Page Push
[H3] CPM
The cost-per-thousand pricing is great for discovering new GEOs and testing traffic. All complex conversion flows, such as CC submits & deposits, are better to be tested with the CPM model. This approach is budget-friendly and enables you to distribute your money effectively. Verticals:
E-commerce - all flows
Sports - all flows
iGaming - all flows
Carrier Billing - 1-2 click
Ad formats:
Popunder
Social Bar
In-Page Push
Interstitial
[H2]
How to get the most out of traffic

[IMG: 1. Gain traffic at the best price]
[H3] 1. Gain traffic at the best price
When your bid wins, the second-price auction algorithm behind SmartCPM decreases the payout so that you pay just a bit higher than the second competitor. You buy the same volume of quality traffic but for a smaller budget.
[IMG: 2. Predict optimal bids for test campaigns]
[H3] 2. Predict optimal bids for test campaigns
There is no need to guess which payout to place for a test campaign. Adsterra Traffic Estimator evaluates your nearest competition and sends you recommended payouts for the country you target. The tool also estimates the number of impressions or clicks you’ll be getting with this bid.
[IMG: 3. Optimize spend while improving ROI]
[H3] 3. Optimize spend while improving ROI
Managing your expenses becomes even more critical when you're on a budget. With CPA Goal, you can start a CPM/CPC campaign that will be automatically optimized by eCPA or the number of conversions. Simply create a rule that will unlink ad placements that spend too much.
[IMG: 4. Utilize A/B tests ]
[H3] 4. Utilize A/B tests
If you plan an In-Page Push or Social Bar campaign, add as many creatives as possible. You can upload up to 15 creatives per test. Remember to set up S2S tracking first and add a token to track the efficiency of each creative.
[H2] With Adsterra, you unlock new traffic sources and powerful ads

Global reach
45K+ direct publishers36B+ ad impressions monthly
Flexibility
Fully-fledged Self-Serve Platform20+ targeting settings and traffic filters
Transparency
Integration with market-leading trackers.Campaign setup, edits, and stats monitoring via API
Security
100% clean traffic and exclusive sources3-level security: anti-fraud and anti-malware Time to grow with adsterra Sign up and try Reliable payment systems for
advertisers
[IMG: WIRETransfer]
[IMG: VISA, Mastercard]
[IMG: UnionPay]
[IMG: Paxum]
[IMG: WIRETransfer]
[IMG: VISA, Mastercard]
[IMG: UnionPay]
[IMG: Paxum]
[H2] Adsterra pricing FAQs
[H3] Q: What are Adsterra's pricing models?
A: CPM (cost-per-mille): You bid for 1,000 impressions (1K views) of your ad on publishers' websites. CPC (cost-per-click): You only pay when a motivated user clicks your ad. CPA (cost-per-action): You only pay for the target actions users make. More about online advertising pricing models.
[IMG: show, hide]
[H3] Q: What are Adsterra's minimum bids?
A: Adsterra's minimum bids depend on the geo you target, the format, and the device type you set for your digital advertising campaign. For example, the minimum CPC for Social Bar (India, Desktop) will be $0.001. Check the current Adsterra minimum bids in our Help Center.
[IMG: show, hide]
[H3] Q: Which test budget should I choose for my CPA campaign?
A: Every CPA campaign starts with a CPM test. We'll be sending the best traffic sources available to estimate the campaign's potential to convert. Your spending will depend on the traffic volume within your targeting and the average eCPM. For example, when you target the US, we recommend a minimum of $100 for the test. Check minimum test budgets for other geos.
[IMG: show, hide]
[H3] Q: Can I buy CPC push traffic?
A: Yes, you can, but it'll be In-Page Push traffic. Our Social Bar format contains In-Page push templates, which have proven to deliver unprecedented CTRs of up to 33%.
[IMG: show, hide]
[H3] Q: Can I buy CPA traffic for CC submit or other hard-flow offers?
A: You will spend less if you first test your hard-flow offer with the CPM pricing. You will be able to handle vast amounts of traffic and then optimize the campaign by targeting the top-converting segments (please set up conversion tracking first).
[IMG: show, hide]

[H1] Adsterra for Advertisers
[H2] Experience a Superlative Output of Your Marketing
A game-changing advertising network provides media buyers
and affiliates with exclusive traffic sources, connecting offers
with highly engaged audiences. Buy top traffic 45K+ direct publishers and bloggers33% record CTRs with next‑gen ads36B+ monthly ad views from 248 geos
[IMG: Create campaigns with Adsterra]
[IMG: Create campaigns with Adsterra]
[H2]
Who benefits from Adsterra advertising solutions

[IMG: check]
[H3] Brands
Unlock fresh, purchase-ready audiences you wouldn’t find on mainstream networks. Discover new markets to expand your brand presence. Get insights into the best local and global ad strategies from Adsterra expert managers.
[IMG: check]
[H3] Agencies
Shake off the stress of meeting KPIs. Drive high-volume traffic with predictable, quality conversions and leads. Scale and optimize ad campaigns flawlessly in the most cost-effective way. Apply ad automation tools to spend less on traffic while reducing time spent on campaign management.
[IMG: check]
[H3] Affiliate teams
Add a battle-tested, powerful traffic source to your arsenal. Stay profitable by acquiring top-quality conversions and increasing your revenues. If you're a solo affiliate, start with the Offers Wishlist, where we list examples of trending, high-paying offers.
[IMG: check]
[H3] DSPs (RTB traffic)
Advance your media-buying toolkit by using Adsterra Premium Traffic Reselling solutions. Integrate with us as a DSP partner and profit from high-intent audiences with no remnant impressions allowed.
For DSP platforms
[H2]
Connect with target audiences ready
to engage with your offers

[IMG: Best-matching traffic sources]
[H3] Best-matching traffic sources
Adsterra partners with 45K+ direct publishers who send 36B+ impressions monthly. We offer exclusive traffic platforms that perfectly match iGaming, VPN, Utility, Software, and Entertainment verticals. You can also apply for premium RTB traffic served by highly reputable publishers.
[IMG: Powerful business space]
[H3] Powerful business space
The Adsterra Self-Serve Platform is ideal for people who want to purchase traffic without the help of a manager. You’ll have access to a range of targeting options, competitive intelligence, and ad optimization tools, which will help you improve your campaigns and increase conversions. Learn more
[IMG: Budget-saving tools]
[H3] Budget-saving tools
Spend less buying CPM/CPC traffic and setting rules to optimize it by eCPA or conversions (CPA Goal). Automate your bidding, allowing Smart CPM to compete for the best-converting placements at the fairest price.
[H2] Join pros who make 700K conversions per
year
[IMG: VPN & Utilities]
VPN & Utilities
[IMG: Mobile Apps]
Mobile Apps
[IMG: E-commerce]
E-commerce
[IMG: Social & Dating]
Social & Dating
[IMG: iGaming & Sports]
iGaming & Sports
[IMG: VOD]
VOD
[IMG: Subscriptions]
Subscriptions
[IMG: Browser Extensions]
Browser Extensions
[IMG: Sweepstakes]
Sweepstakes
[H2] We deliver high-converting ads and traffic
PopunderSocial BarIn-Page PushInterstitials
[H3]
Popunder

[IMG: Hint]
Use cases
Enter a new market
Run a global-reach campaign
Increase the number of deposits
Attract users to a seasonal sale
Increase brand awareness
Facts
High-volume traffic from all geos, including LatAm and Asia
Best practices for landing pages available on demand
Unique placements for your vertical
get pop traffic learn more
[IMG: Adsterra Popunder]
[H3]
Social Bar

[IMG: Hint]
Use cases
Multiply the number of online orders
Prewarm users before they convert on your lander
Get more free and paid subscriptions
Demonstrate gameplay
Increase your customer base
Facts
Up to 30X higher CTRs if compared to web push
Advanced templates (interstitials, dynamic content, custom designs)
Adblock bypass; absolute OS and browser friendliness
try social bar learn more
[IMG: Adsterra Social Bar]
[H3]
In-Page Push

[IMG: Hint]
Use cases
Boost VPN/cleaner/antivirus installs
Expose your app to millions of users
Increase app or utility trials
Attract multiple players to your game
Facts
Untapped, quality audiences from 248 geos
OS-friendly ads that return high-value leads
Massive mobile traffic, incl. iOS users
try in-page push learn more
[IMG: Adsterra In-Page Push]
[H3]
Interstitials

[IMG: Hint]
Use cases
Attract new players to an iGaming platform
Boost your app downloads
Scale a Popunder campaign to get more traffic
Increase sales of an e-shop
Facts
Maximum visual impact
Several fine-tuned templates to fit your offer
Competitive CPM rates
User-friendly ads that engage, not annoy
try interstitials learn more
[IMG: Adsterra Interstitials]
[H2] We do care about
your business growth
[IMG: 3-level security]
[IMG: 20+ targeting settings]
[IMG: Smart bidding]
[IMG: Traffic estimation]
[IMG: Expert Partner Care]
[IMG: Advanced tracking]
[IMG: 3-level security]
[H3] 3-level security
In-house anti-fraud and anti-bot solutions ensure you get pure traffic from selected traffic sources
[IMG: 20+ targeting settings]
[H3] 20+ targeting settings
With granular targeting options, you achieve the greatest precision of traffic tests and reach out to multiple engaged users
[IMG: Smart bidding]
[H3] Smart bidding
Save budgets with ad automation tools. Adjust bids automatically, focusing on top-performing traffic sources
[IMG: Traffic estimation]
[H3] Traffic estimation
Use built-in tools for evaluating competitors’ bids and in-network traffic volumes within your targets
[IMG: Expert Partner Care]
[H3] Expert Partner Care
Whichever market you tap into, you always get professional support and advice from ad-tech experts with vertical-specific knowledge
[IMG: Advanced tracking]
[H3] Advanced tracking
Stretch your campaign monitoring to a new limit by adding a conversion tracker. Pull all necessary parameters needed to make strategic decisions Reliable payment systems for
advertisers
[IMG: WIRETransfer]
[IMG: VISA, Mastercard]
[IMG: UnionPay]
[IMG: Paxum]
[IMG: WIRETransfer]
[IMG: VISA, Mastercard]
[IMG: UnionPay]
[IMG: Paxum]
Join Adsterra today
You’re only a few minutes away from high-value
audiences ready to engage with your
offers.
Sign up and try
[H3]
Partnerships that you can profit from

Adsterra is proud of partnering with the most influential ad-tech
media, forums, and platforms. Some of our long-term connections
resulted in exclusive offers you, as the Adsterra advertiser, can
benefit from. Just open the
Freebies and Bonuses tab
to unlock promo codes, bonuses, and discounts delivered by market
leaders.
Register to unlock
[IMG: Your growth area]
[H2] Questions about ads for advertisers
[H3] Q: How do I run ads on Adsterra?
A: To begin with, you register and confirm your registration (you will receive an email with a confirmation link.) After the registration, you can create a test campaign and send it for moderation. But to launch a campaign, you'll need to top up your balance.
Tip: You can speed up moderation by uploading your landing and pre-landing page previews, which are added right at the campaign creation stage.
[IMG: show, hide]
[H3] Q: What is the minimum campaign budget?
A: The minimum budget needs to be at least a minimum deposit. For instance, for Paxum, deposits start from $100. And the minimum budget for a test campaign depends on your geo and targeting. Usually, $100 is enough to test a CPA campaign. We regularly update the recommended test budgets for CPA campaigns in our Help Center.
The minimum total and daily budget for CPM and CPC campaigns should be at least $25.
[IMG: show, hide]
[H3] Q: What offers shall I choose to test Adsterra traffic?
A: Adsterra's traffic is well-targeted and diverse. It is suitable for advertising many verticals. VPN, Utility, Antivirus, iGaming, E-commerce, and Addons are among the most trending now.
We recommend first testing VPN or Utility offers with a simple conversion flow: installs, downloads, trials, etc. CPA pricing is usually the best choice for such offers.
[IMG: show, hide]
[H3] Q: Do you have postback (server-to-server integration)?
A: Sure, Adsterra supports S2S tracking. We also provide quick integrations with the most popular tracking tools:
Voluum
Binom
BeMob
Keitaro
Adsbridge
RedTrack
Cpvlab.pro
TUNE (formerly: HasOffers)
Cake
Learn more about what a postback URL is.
[IMG: show, hide]
[H3] Q: Which pricing models do you offer?
A: You can buy CPM, CPC, and CPA traffic, but the choice varies depending on your ad format.
Popunders: CPM, CPA
Social Bar / In-Page Push: CPM, CPC, CPA
Interstitial: CPM, CPA
What's truly important is to determine the most profitable media buying strategy. The CPA pricing is the best choice for offers with fast conversion. For example, installs, downloads, and opt-ins.
Starting with the CPM model is more profitable if the conversion requires time (for example, a deposit or payment for an order). This way, you can cover more traffic segments and choose the most converting ones. This strategy is usually applied in E-commerce and iGaming campaigns.
Read more about ad pricing models.
[IMG: show, hide]
[H3] Q: What are the minimal bids for the campaign?
A: Your bidding strategy primarily depends on your target geo and the competition. Use Adsterra Traffic Estimator to come up with the optimal CPM/CPC payout. This smart tool will suggest the minimum and recommended bids, predicting the number of impressions. Also, you can check the current minimum rates for CPM and CPC campaigns in our Help Center.
[IMG: show, hide]