Training Example: Search Engine People (SEP) – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Homepage 2025grow Mod2026-02-10T10:41:08-05:00
[H1] Digital Marketing With Real Results
Start seeing more leads or sales, within weeks
Ready to amplify your brand's reach and increase your bottom line? We'll get you MORE LEADS, MORE TRAFFIC and MORE SALES - PROMISED & DELIVERED.
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3000+ Satisfied Clients
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[H2] We Help Our Clients Dominate Digital
Excellent team of people with a lot of knowledge to share. They have been very responsive and made sure we are aware of everything they are doing at all times, so nothing slips through the cracks.
Melissa Clemence VP of Marketing & Communications
[H2] A Solid Track Record of Strategy, Execution and Performance.
How we help you win0+Clients Served0Digital Experts0Years in Operation0Net Promoter ScoreHow we help you winWhat We Do
[H2] Performance Based Digital Marketing That Drives Real Results
We create and execute digital marketing strategies that are proven to increase revenue. Our clients are all winning big.
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[H4] SEO
Improved rankings, more traffic and increased revenue. We create comprehensive SEO strategies that deliver measurable results. A focus on revenue over vanity metrics.Our SEO Services
[H4] SEM/PPC
Better leads, more revenue, lower customer acquisition costs. We take a data driven approach that knows not all clicks are equal. Our processes are proven to increase ROAS.Our SEM/PPC Services
[H4] SMM, Video & Programmatic
Building your brand with precise demographic and psychographic targeting. We increase brand awareness while simultaneously driving attributed new customer acquisition.
Our SMM Services
[H4] Web Design & Creative
Action inspiring copy and design. From the first ad see to the landing page that locks in a lead we have you covered. Left brain meets right brain with a data driven approach to fine design.Our Creative Services
[H4] Content
The backbone of all things digital. Content affects ranking, quality scores and conversion rates. Our team of in-house writers provides purpose driven content to delivers real results.Our Content Services
[H4] Data
Proprietary technology with more insights available than any other tool on the market. Our clients benefit from data warehousing and processing that drives strategy forward.
Our Data Services
[H2] See how we can take you beyond your marketing goals
[H3] Creative & UX That Inspires
Turn more views into clicks and more clicks into customers.
[H3] SEO That Works
Throw away the vanity metrics. We drive organic results that lead to tangible revenue growth.
[H3] Full Funnel View
Proprietary Tech and CRM integrations lead to smarter marketing outcomes.
[H3] Ads with ROAS
Utilizing data to generate better results across multiple platforms.
OUR AWARDS
[H2] Need More Proof? Our Trophy Case is Overflowing!
Top Digital Marketing Agency, Top SEO Agency, Top SEM Agency, Top PPC Agency, ok we have bragged enough, you get the picture.
Read our Reviews on Clutch
[IMG: Badge awarded by The manifest and Upcity for the most reviewed digital marketing company in Toronto and the TOP SEO agency.]
[IMG: Awards by The Manifest and Clutch for the most reviewed SEO company in Toronto and Global agency - spring 2024.]
Since we have engaged Search Engine People to run our search and social advertising campaigns, we’ve seen nothing but strong results. 
Our conversion rates increased by 30% and CPAs have dropped a whopping 66%. With amazing results like these we count on SEP’s expertise and advice to keep moving our business forward.
Josey Matos Senior Marketing Manager
[H2] Proprietary Technology Driving Data Rich Insights
Our tech stack brings your data together with third party data. With deeper learning comes better outcomes.
[H2] Our Clients Are Winning, Find Out How
90%Increase in keyword performance
Speedy CashSpeedy Cash achieved significant growth in search rankings, enhancing their online visibility through improved keyword performance, increased brand awareness, and expanded presence in new markets.
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793%Increase in Leads
Levitt LLPLevitt LLP achieved top rankings in search results for vital legal search terms, significantly increasing their online visibility.
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200%Revenue Growth
Sunset Docks MuskokaBy combining SEO, PPC, and conversion optimization into a single, accountable strategy, SEP helped Sunset Docks scale faster, more efficiently, and with confidence.
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161%YoY Traffic Increase
PAR TechnologyThrough disciplined technical execution, intent-driven optimization, and sustained authority building, PAR moved from algorithm decline to measurable year-over-year growth.
Read More
[H2] Have More Questions? We Have the Answers.
Supercharge your digital marketing efforts with our proven strategies. Partner with us and take your brand's success to a whole new level - reach out today
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[H3] Who is SEP?
Our full name is Search Engine People but most people call us SEP these days. We are a full service digital marketing agency located in the GTA.
We got our start as an SEO Agency and quickly became Canada’s top SEO Agency with a track record for driving exceptional results. While we still wear that crown our service model has expanded over the years. PPC and Social Media Marketing didn’t exist when we were founded in 2001 but we were early adopters and not several years later are recognized as leaders in the space.
We believe in providing our work with in-house staff. No outsourcing, no secret partnerships. We have team members in Toronto, The GTA (Toronto Suburbs), Montreal, Calgary, Vancouver, South of the Border and Abroad.
We believe in driving real results for our clients. We do this by focusing on meaningful goals and warehousing/processing more digital marketing data than other agency out there. Our proprietary tech helps us to lead the charge on our clients’ behalf. In fact, we have invested over $2,000,000.00 into our technology to date.
If you are looking for a digital marketing agency with a proven track record, industry leading tech and strategies that work you have come to the right plan.
[H3] What Services Do You Provide?
At a high level: SEO, PPC, Creative (landing pages and ads), CRO (Conversion Rate Optimization), Content, Social Media Marketing, Display Advertising, Video Advertising and Programmatic.
We are most known for our Search efforts, it’s in our name after all. We have been widely regarded as Canada’s best SEO Agency since 2001 and Canada’s best PPC Agency since 2006.
Our clients look for us to provide the right service based on their goals/needs. We are platform and solution agnostic agency and take pride in putting the client’s outcomes first. Where this means focusing on one strategy or ten strategies simultaneously, we are up to the task.
In other words, if you are looking for a digital marketing agency that can drive true/measurable results… that’s us.
[H3] What Type of Clients Do You Work With?
We are an agency for most but not all. We look for clients that are servicing an established market with known demand.
For example, if you invent a better mouse trap we can help you find clients with a rodent problem and sell your product. If you invent a widget that cleans Kazoos there is likely very little we can/would do for you regardless of how big your budget is. Don’t get us wrong, we think a kazoo cleaning widget sounds amazing, we just don’t think there are many buyers out there for it.
As far as company size goes, we have a large range. We take pride in the fact that we have helped countless small business owners grow. We also take pride in the fact that we are able to help enterprise brands lead their industries.
The best way to determine if you are a fit is to reach out to us and have a chat.
[H3] Where is SEP Based?
Our main office is in Toronto, and we have satellite offices across the country. As Canada's largest digital marketing agency, we aim for both local relevancy and national/international reach. Our entire team is available to work with clients anywhere in the world and in any time zone. Our broad range of SEO services and our deep expertise ensures we are equipped to deliver SEO solutions for businesses of all sizes, regardless of their location.
[H3] Where Are Your Employees Based?
Most of our staff work out of our Toronto office or one of our satellite offices. We also have employees who work remotely from various locations in North America. Regardless of where we are at the time, we work together seamlessly to deliver high-quality, timely results for our clients.
Our cross-country and international presence allows us to stay connected with a wide range of trends and audiences, giving us richer insights and a broader knowledge base. Each project is project-managed centrally so that we always stay on message and on schedule. We are proud of the team we have built at Search Engine People, which allows our employees an excellent work-life balance without compromising our services.
[H3] How Much Do Your Digital Marketing Services Cost?
The cost of our services depends on how large and complex the project is, what your website is like now, and what you want us to do for you.
For example, if your website is fairly simple, and you just want us to do a one-time audit and make some simple changes to move you up in the search engine rankings, our services are quite affordable. For more extensive improvements and ongoing monitoring, you might start at $1000/mo.
Conversely, a business in a very competitive industry that has thousands of web pages and needs a lot of architecture restructuring and an ongoing supply of content might be spending $30,000/mo. or more.
Before you choose an SEO agency, shop around and get estimates. Our approach is to connect you with one of our strategists, who will collect information about your business, the market you are in, who you want to target with your SEO, your competition, your goals, and your website. We will explain our range of services to you and provide you with an estimate.
[H3] Can I Get an Estimate for My Project?
Absolutely! We want you to make an informed decision, so we are happy to provide an estimate based on your needs and the complexity of the project. First, we will need to consult with you about the size of your business, the current state of your website, and the goals you're hoping to achieve with SEO.
We want you to make the best decision for your business, so we encourage you to shop around and get estimates from other agencies as well. We hope that you give us the opportunity to show you what we can do!
[H3] Can You Take Over My Existing Campaigns?
Certainly! We will conduct a thorough audit of your current SEO strategies and identify what has already been done, what is working and what is not. From there, we will design a plan that will help you meet your goals and fill in any gaps that exist.
Whether you are looking to restart SEO from scratch or you just need a few tweaks, we're happy to work with you!
[H3] Do you Have Minimum Terms?
We do not have minimum terms, but we do recommend a minimum period of engagement (4, 6, or 12 months, depending on the project) so that our SEO strategies have time to deliver meaningful results.
In addition, our contracts include a clause that requires a short notice period before we stop working together. That allows us to wrap things up and prepare you to either go it alone or partner with another agency.
That said, clients tend to stay with us for at least a few years or longer because we deliver the results that help them meet their business goals. It is always our hope that we develop an ongoing relationship with our clients so that we can grow along with you.
[H3] Do You Guarantee Results?
We do guarantee superior work quality and excellent customer service, but we cannot guarantee specific rankings or outcomes. SEO success is influenced by many factors, including changing search engine algorithms and what your competitors are doing with their SEO and paid search ads, and we have no control over these variables.
However, our track record and our long-term client relationships speak to our success in getting the results our clients are looking for. Our proprietary software also gives you quick, detailed insights into how our SEO strategies are working, so you always have this information at your fingertips. We are committed to transparency and relationship-building, meaning that we will always be straightforward with you about how our SEO strategies are doing.
[H2] Smash Your Targets in 2026; Ultimate Guide to Performance Marketing
A comprehensive collection of advice from leaders within the digital community. Uncover the latest trends, tools and tips. Learn how to build a roadmap for digital success.
Download Now For Free
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Programmatic Advertising SolutionsJohn Medina2025-02-18T15:09:38-05:00
[H2] We Help Great Brands – BIG and Small – Dominate Programmatic Display Ads
[H2] What Our Clients Say About Our Programmatic Advertising Solutions
Our SEP rep is friendly, knowledgeable, and always willing to answer our questions or explain things in detail. We are confident in our partnership and the work they do for us.Lisa Parise
Attention to detail and plans for consistent growth and improvement.Kevin Caspersz
We continue to get inquiries and the digital marketing program is working well for us, based on keywords and target markets within the metal fabrication industry.Colin Brunet
We see consistent results that keep us coming back for more.Department VP
They lifted a lot of weight off our team's shoulders.Spencer Smith
SEP has the fastest turnaround and response time of any vendor I have worked with in my 15+ year career.Glendon Bunn
[H2] Targeting on Steroids
Programmatic advertising allows marketers to target audiences with unbeatable precision and utilize everything from static banners and rich media to homepage takeovers, video and every format in between to do it.
[H3] Keep Audiences Engaged.
Customizing ad formats keeps users engaged. At Search Engine People (SEP), we’ll create ads in various styles and layouts to drive campaign success across different platforms and channels while maintaining brand cohesion.
[H3] Dynamic Creative Optimization.
Clients can now create and test hundreds of ad units with just a few concepts, products, headlines and background colours, find the top-converting variations and use that information to boost performance.
[H3] Expertise + Experience Matters.
By working with an experienced programmatic design agency like SEP, your company can leverage this key media buying method for optimum ad placement and personalization.
[H2] Make Every Ad Dollar Count
Real-time personalization within programmatic advertising can boost relevance, make user experiences more impactful, and save money.
[H3] Switch It Up.
Instead of showing the same creative to everyone, dynamic creative optimization (DCO) in programmatic advertising allows advertisers to segment audiences on the fly and show each cohort custom creative based on demographics, interests, geolocation and behaviour, plus retarget users who didn’t convert initially.
[H3] Don’t Rest. Test.
The key to sustaining programmatic ROI and avoiding banner blindness is regularly testing different ad formats and creative concepts within the same target audience. Display ad creative elements to test, including ad copy and CTAs, as well as images, layout, and logo placement.
[H3] Level Up Your Landing Page.
We’ll match the message and look of your display creative to the pages users land on after they view or click on your ads. Consistent messaging and optimized landing page design are proven to increase conversions.
Increase Qualified TrafficIncrease Qualified Traffic
[H2] Seamless Scalability
Once you find winning ad creative, formats and placements, programmatic advertising allows marketers to scale campaigns rapidly.
[H3] Transparency + Brand Safety.
Programmatic platforms allow marketers to control ad placements by creating blocklists and utilizing third-party verification systems to ensure ads don’t appear next to inappropriate, offensive, or harmful content.
[H3] Exploiting Insights.
Data-driven insights help us identify and anticipate trends in consumer behaviour and develop ad creative that aligns with ever-changing consumer preferences across multiple platforms and channels.
[H3] The Power of First-Party Data.
As third-party cookies are phased out, first-party data will be crucial for programmatic success. SEP’s data tech can store your first-party data from multiple sources indefinitely and allow marketing tools and systems within your company to query it for analysis and optimization.
Excellent team of people with a lot of knowledge to share. They have been very responsive and made sure we are aware of everything they are doing at all times, so nothing slips through the cracks.
Melissa Clemence VP of Marketing & Communications
[H2] We Have the Clout to Back it Up
[H2] Proprietary Technology
[H3] Take the Guesswork Out of Digital
Our expertise and technology combine to deliver data-driven insights that lead to impactful actions and predictable growth.
Our tech stack brings your first-party and third-party data together. With deeper learning comes better outcomes. Combined with analysis by our skilled team, we can capture quality traffic and drive reliable revenue increases.
[H2] You’ve Got Questions, We’ve Got Answers.
We’re the experts on how programmatic marketing solutions can drive search marketing success.
Still can’t find what you’re looking for?
Whether it’s creative optimization or data warehousing, we’re happy to help!
Contact Us
[H3] What is Programmatic Advertising?
Wondering how programmatic advertising works? Programmatic advertising is a strategy that enables advertisers to buy ad space on multiple websites and networks simultaneously. While many old-school websites use adserving technology, the targeting on these sites is primarily contextual – i.e. advertisers buy placements based on the content of the webpage, website or app, based on the interests of their target market. Programmatic advertising amalgamates ad inventory across multiple websites and platforms, including mobile, apps, video and social media. It uses highly-advanced analytics software and AI to analyze audience data and determine where and when ads should be placed to create more effective targeting and ad campaigns.
Programmatic advertising buys occur via:
Real-time bidding on auctioned ad inventory is open to all advertisers and sourced from multiple websites or networks.
Private marketplaces on privately-held ad inventory.
Preferred deals on ad inventory that a publisher sells to an advertiser at a pre-negotiated cost per thousand impressions (CPM).
Programmatic advertising components include:
Sell-Side Platforms (SSPs) that web, mobile and app publishers use to manage and sell their ad impressions.
Demand-Side Platforms (DSPs) that Advertisers use to purchase ad inventory.
Ad Exchanges that facilitate the flow of ad inventory from SSPs to DSPs.
[H3] What is Programmatic Display?
Programmatic display is programmatic advertising that includes ad formats such as banner, video, native and social media display ads.
[H3] Is Google Display Considered Programmatic?
Yes, Google Display Network (GDN) can be considered to be programmatic. Both GDN and overall programmatic advertising are auction-based bidding platforms designed to help advertisers reach their targeted audience. With both options, marketers can serve up display and video ad formats and target audiences based on demographics, behaviours, interests and contextual website or app topics. Google Display Network provides access to an estimated 2 million websites that have signed up to be a Google partner. In comparison, programmatic advertising connects advertisers to inventory across multiple ad exchanges and an estimated 200 million active websites!
[H3] What is Programmatic Advertising Video?
Like other types of programmatic advertising, programmatic video advertising automates the purchase of video ad space for advertisers. Programmatic video advertising works across a range of websites, apps and platforms – including on TikTok, Facebook, Snapchat and YouTube – as well as on Over-The-Top (OTT) video delivered to viewers via internet streaming services, live streams, specialty TV channels that don’t rely on traditional cable, out of home, etc. Programmatic video campaigns provide access to detailed video marketing metrics, including impressions, clickthrough rates and audience engagement KPIs like percent completion rates, view-through rates, cost-per-completed-view, etc.
[H3] Is YouTube Considered Programmatic?
Yes, YouTube ads are considered programmatic as they can be purchased through automated bidding processes and are targeted to specific audiences using data and algorithms.
Examples of programmatic advertising on YouTube include:
YouTube Programmatic Guaranteed
In-stream or accompanying content Video placements that use the Programmatic Access Library (PAL SDK)
Interstitial or standalone video placements: Video placements that use GPT or GMA SDK.
[H3] Does Programmatic Advertising Work?
Yes. Since advertisers only pay for impressions that meet their specific targeting criteria, waste is reduced. Once high-converting segments or placements are found, advertisers can increase their budget automatically to generate increased ROI.
[H3] Is Programmatic Advertising Worth It?
Yes. In addition to increased reach, programmatic advertising offers more advanced targeting options, and due to the use of AI and machine learning, programmatic advertising can be easily scaled up or down based on advertiser goals and budget.
[H2] Smash Your Targets Search Engine People’s Ultimate Guide to Performance Marketing
A comprehensive collection of advice and examples from leaders within the digital community. Uncover the latest SEO and PPC trends, tools and tips. Learn how to build a roadmap for performance marketing success.
Download Now For FREE!

Data SolutionsJohn Medina2025-02-18T15:10:04-05:00
[H2] We Help Great Brands – BIG and Small – Dominate Data Solutions
[H2] What Our Clients Say About Our Integrated Data Solutions
Our SEP rep is friendly, knowledgeable, and always willing to answer our questions or explain things in detail. We are confident in our partnership and the work they do for us.Lisa Parise
Attention to detail and plans for consistent growth and improvement.Kevin Caspersz
We continue to get inquiries and the digital marketing program is working well for us, based on keywords and target markets within the metal fabrication industry.Colin Brunet
We see consistent results that keep us coming back for more.Department VP
They lifted a lot of weight off our team's shoulders.Spencer Smith
SEP has the fastest turnaround and response time of any vendor I have worked with in my 15+ year career.Glendon Bunn
[H2] Proprietary Data Tech
We’ve invested over $2 million to build our proprietary data offering.
[H3] Signals vs Conversions.
In the modern PPC landscape, all actions are treated equally unless the system is otherwise informed. Our advanced data solutions allow us to easily differentiate between basic  Signals/Metrics versus Conversions/KPIs.
[H3] Data Storage Solutions.
Platforms such as Google Search Console (GSC) only hold 16 months of data. SEP’s data tech can store your first-party data indefinitely.
[H2] What We Do with the Data
Data can’t help drive efficiencies if it just sits in storage. To be useful, it needs to be queried and analyzed.
[H3] Data Manipulation + KPI Creation.
Inside native platforms, data often exists but is not shown in a way that provides valuable insights. Our system sorts and organizes data in a more useable fashion and automatically triggers actionable insights based on data patterns, leading to better KPI recommendations and campaign outcomes.
[H3] Data Comparison.
Our trusted data solutions provide more views for comparing metrics – whether it’s you vs you or you vs competitors. This helps us assess the impact of changes and adjust strategy if needed.
[H3] Data Joinups – Connecting Systems.
All leads are not created equal. We connect all the points on your CRM systems and assign lead quality values that match actual outcomes. Then, we use the data to “educate” platforms like Google Ads and GSC to keep costs low and ROAS high.
Increase Qualified TrafficIncrease Qualified Traffic
[H2] First-Party Data Advantages
As third-party cookies are phased out, first-party data becomes critical for success.
[H3] Data Portability.
Because it’s collected with consumer consent, the first-party data you own can be moved between platforms. Upload a list of opt-in email addresses to Facebook and create a custom audience for ad targeting. Upload it to Google, and create a look-alike audience to expand your ad reach.
[H3] Map the Customer Journey.
Identify the steps shoppers take before buying your products. Send the right message at the right time, encourage customers to take action, and tell others about your products.
[H3] Improve Omnichannel Measurement.
Create one view of the customer and accurately attribute sales to marketing activities across channels (e.g., by seeing how online ads drove in-store purchases). Measure true channel performance without double-counting or missing touchpoints.
Excellent team of people with a lot of knowledge to share. They have been very responsive and made sure we are aware of everything they are doing at all times, so nothing slips through the cracks.
Melissa Clemence VP of Marketing & Communications
[H2] We Have the Clout to Back it Up
[H2] Proprietary Technology
[H3] Take the Guesswork Out of Digital
Our expertise and technology combine to deliver data-driven insights that lead to impactful actions and predictable growth.
Our tech stack brings your first-party and third-party data together. With deeper learning comes better outcomes. Combined with analysis by our skilled team, we can capture quality traffic and drive reliable revenue increases.
[H2] You’ve Got Questions, We’ve Got Answers.
We’re the experts for electronic data solutions that drive search marketing success.
Still can’t find what you’re looking for?
Whether it’s data storage or how to market in a cookie-free world, we’re happy to help!
Contact Us
[H3] What Is Data-Driven Marketing?
Data-driven marketing optimizes brand communications based on actual customer information versus assumptions or guesses.
[H3] What Is First-Party Data?
First-party data is information a company collects directly from people who interact with its brand. When first-party data is collected with the consent of users and customers, it can be used for personalized marketing and retargeting. It can also be sold to another company with the user’s/customer’s permission.
Examples of first-party data include:
Website or app interactions (including browsing, form/quiz/poll/survey completion, reviews and search queries on the brand’s website), account registration info (including email address) and online behaviour
Transactional details (including store visit data, individual order details, phone number and shipping address) plus purchase history
Loyalty program activity
[H3] What’s the Difference Between First-, Second- and Third-Party Data?
Second-party data is collected by one company and shared or sold to another trusted partner with permission, as per above. Third-party data is data that an aggregator collects from various sources and sells as a package. Because buyers lack clarity on how it was collected, they may find the data is of low quality or has formatting that makes it difficult to integrate with existing data. It may also contravene privacy regulations.
[H3] What Are the Benefits of First-Party Data?
Unlike third-party data available for your competitors to buy, first-party data is unique to your business and based on how consumers interact with your brand, not the rest of the world. You can use this data to better segment your audience based on demographics, preferences, etc., and unlike most second or third-party data – because you own it – you can move it between marketing channels. Some critical challenges remain, though, including integrating first-party data with marketing tools.
[H3] What Does Search Engine People’s Customer Data Platform Do?
At Search Engine People, we’re all about boosting your business’s success with precision and expertise. Our proprietary data platform seamlessly integrates your first-party data from multiple sources like Google Analytics, Google Search Console, Google Ads, and Meta. By aligning and cross-referencing this data, we create powerful new KPIs, metrics, and signals tailored to your business needs. Plus, we enhance your CRM with additional data for improved attribution. This means we can spot new opportunities, identify potential risks, and make accurate predictions to help you get the most out of your budget. Ultimately, our goal is to focus on strategies that drive real revenue for your business.
[H3] Who Owns Our Data?
YOU DO! It’s as simple as that. At SEP, we store it on your behalf and analyze it as needed to maximize campaign objectives.
[H2] Smash Your Targets
Search Engine People’s Ultimate Guide To Performance Marketing
A comprehensive collection of advice and examples from leaders within the digital community. Uncover the latest SEO and PPC trends, tools and tips. Learn how to build a roadmap for performance marketing success.
Download Now For FREE!

Contact UsJohn Medina2026-03-17T11:29:35-04:00
[H1] How Can We Help You?
Toll Free: 1-877-530-8885
Greater Toronto Area: (647) 957-9944
[H1] How Can We
Help You?
Want to take your digital marketing to another level? We can help! It’s 2026, so our team is spread out across three time zones to support you better. Fill out the form to your right or call one of our local offices below.
Toll Free: 1-877-530-8885
Greater Toronto Area: (647) 957-9944
[H3] Toronto Production Hub
2 Bloor St E, Suite 3500
Toronto, ON M4W 1A
[H3] Pickering Employee HQ
1305 Pickering Parkway, 5th Floor
Pickering, ON L1V 3P2
[H3] Vancouver Western Staff Centre
777 Dunsmuir St, 17th Floor
Vancouver, BC V7Y 1K4
[H3] USA Production Hub
414 Fayetteville St 4th Floor Suite D10
Raleigh, NC 27601, USA
[H3] Customer Support
Are you an existing customer? Your best bet is to reach out directly to your dedicated Account Manager. Otherwise you can visit our Customer Support Page here.
[H3] Media Inquiries
Looking for an expert opinion? We can help. Reach us here on our Media Support Page.
Want to take your digital marketing to another level? We can help! It’s 2026, so our team is spread out globally to support you better. Fill out the form or call one of our local offices.
[H3] Toronto Production Hub
2 Bloor St E, Suite 3500
Toronto, ON M4W 1A
[H3] Pickering Employee HQ
1305 Pickering Parkway, 5th Floor
Pickering, ON L1V 3P2
[H3] Vancouver Western Staff Centre
777 Dunsmuir St, 17th Floor
Vancouver, BC V7Y 1K4
[H3] USA Production Hub
414 Fayetteville St 4th fl suite d10
Raleigh, NC 27601, USA
[H3] Customer Support
Are you an existing customer? Your best bet is to reach out directly to your dedicated Account Manager. Otherwise you can visit our Customer Support Page here.
[H3] Media Inquiries
Looking for an expert opinion? We can help. Reach us here on our media support page.

Solutions – SEOgrow Mod2026-03-18T11:07:39-04:00
[H2] We Help Great Brands - BIG and Small Dominate SEO
[H2] What Our Clients Say about Our SEO Services
Our SEP rep is friendly, knowledgeable, and always willing to answer our questions or explain things in detail. We are confident in our partnership and the work they do for us.Lisa Parise
Attention to detail and plans for consistent growth and improvement.Kevin Caspersz
We continue to get inquiries and the digital marketing program is working well for us, based on keywords and target markets within the metal fabrication industry.Colin Brunet
We see consistent results that keep us coming back for more.Department VP
They lifted a lot of weight off our team's shoulders.Spencer Smith
SEP has the fastest turnaround and response time of any vendor I have worked with in my 15+ year career.Glendon Bunn
[H2] Better Rankings
SEO success starts with rankings. At Search Engine People (SEP), we like to divide keywords into unique groupings that feed into the SEO strategy we custom-design for you.
[H3] Must Rank Keywords.
These keywords do most of the heavy lifting. They are the hardest to obtain but deliver the biggest payoff. Odds are, when you rank for your Must Rank terms you will also rank for all other term categories (so long as you let us do our thing). Our Must Rank terms are often found within Pillar Pages, Products, Services and of course, the Home Page.
[H3] Seed Terms.
Often an extension or niche variant of our Must Rank terms. These keywords skew more specific. Individually they do not impress but as a group they have a meaningful impact. We often straddle the line between the Middle of Funnel and the Bottom of Funnel keywords when selecting seed terms. Our Seed Terms are typically part of a Content Hub occasionally linked to by main navigation but most often connected by Pillar Pages.
[H3] Informational Keywords.
In most cases, your Blog. These terms skew Top of the Funnel but occasionally blend into the middle. The trick here is great keyword research, topic selection and quality writing. Do the hard work upfront, and your efforts will be rewarded. At Search Engine People we believe in building complete content strategies that interconnect all levels of terms.
[H2] More Traffic
As rankings increase, you’ll notice upward trends in traffic. This is where many an SEO agency might conclude its work and hand you an invoice. At Search Engine People, we know that to help our clients rise above the competition, this is where the hard work begins.
[H3] Data.
Our proprietary systems allow us to track more data than what can commonly be found within Google Analytics (GA), Google Search Console (GSC), Adobe Analytics, etc. We provide data warehousing, allowing clients to see long-term views well beyond what is available within platforms such as GSC.
[H3] Analysis.
Any SEO company worth its salt can increase traffic to your website. Increasing traffic from your target buyer personas requires unique expertise and experience. Using the data gathered within your data warehouse, our team provides analysis, then updates project plans accordingly.
[H3] CRM Connections.
Our focus is on what drives growth for you. By connecting all data sources, our team can make the tough decisions that benefit you most – like putting more effort into a keyword with 50 monthly searches, knowing it will generate more valuable customers than another with 500.
Increase Qualified TrafficIncrease Qualified Traffic
[H2] Increased Revenue
When evaluating an SEO program, revenue is the only logical success metric. Rankings and Traffic are key initial signals, but without revenue, the entire program is just a vanity play. While there will be some quick wins, long-term results that enhance your bottom line are our end goal. Here are some key elements that make this possible.
[H3] Offline Conversion Tracking.
By measuring lead volume and lead quality (MQL, SQL, SAL, etc.), we can better measure organic impacts in real time and hone in on the keywords and content that best drive revenue.
[H3] Revenue Tracking.
Whether you are running an e-commerce site with precise attribution models or a B2B organization with a complex sales cycle, we have measurement models that work. Our team is intensely focused on the actions that drive real, measurable revenue.
[H3] Strategy Review.
We aren’t easily satisfied. A report that shows off massive traffic gains but low revenue attribution is meaningless to us. We zero in on strategies and actions that deliver the best results and adjust our plans as you release new products or services so the wins continue to pile up.
Excellent team of people with a lot of knowledge to share. They have been very responsive and made sure we are aware of everything they are doing at all times, so nothing slips through the cracks.
Melissa Clemence VP of Marketing & Communications
[H2] We Have the Clout to Back it Up
[H2] Proprietary Technology
[H3] Driving Data Rich Insights
Take the guesswork out of digital. Our systems lead to predictable growth.
Meaningful insights that lead to impactful actions. Our tech stack brings third-party data and your own first-party data together. With deeper learning comes better outcomes. In combination with a skilled team, we are able to drive predictable growth consistently.
[H2] You’ve Got SEO Questions, We’ve Got SEO Answers
We’re the leading SEO agency in Canada for a reason.
Still can’t find what you’re looking for?
Whether it’s global or local SEO, we’re happy to help!
Contact Us
[H3] How Long Does SEO Take?
The timeline changes from one project to the next but there are some safe assumptions that apply to most.
Typically, you will see movement within 3-4 months. During this time, your pages related to various keywords move upward on Google’s Search Engine Results Pages, and you can see the light at the end of the tunnel.
Within months 4-6, you can expect more substantial gains. Those improved rankings are starting to pay off with more qualified traffic and leads. For some, it will be a few months before you see top five rankings, while others may already be in position #1 by this stage. Competition and where you started from are factors in determining how quickly your results materialize.
A proven SEO company like ours will have a system to ensure projects move quickly without taking unnecessary risks. We‘ve invested over $2 million in developing the proprietary technology to pull and analyze the incredible volumes of data we use to predict outcomes. This allows us to forecast with a greater accuracy than virtually any other SEO company in Canada and adjust strategies or tactics to obtain the best possible result.
[H3] Do I Need to Do SEO Forever?
No, but you’ll likely regret stopping. It’s important to remember that SEO is earned media but not owned media. Getting to position #1 on Google is always significantly harder than maintaining position #1 on Google. When you stop SEO, it will only be a matter of time before your rankings fall, especially if your competitors keep spending as they vie for your space.
Unfortunately, there is no way to know for sure. Some companies who halt their SEO get lucky and maintain their rankings for 12+ months. However, most see their hard-fought-for rankings start to fall within 3-4 months.
We always advise our clients not to roll the dice. We’ve seen the adverse outcomes when that advice is not taken.
With all of that in mind, when you select us as your SEO agency, you are not locked into a long-term contract. Our agreements include cancellation protection that allows you to move on from the project should you choose.
[H3] Is SEO One-Time or Ongoing?
Both, but in almost 100% of cases, you’ll require ongoing work to see ongoing success. Remember, your competitor is likely still spending, and Google isn’t sitting still either. They’re using AI and other learning to tweak their algorithms, requiring us to adjust at a moment’s notice.
One-time work is typically designed to ensure the building blocks for SEO are in place within your digital assets. This could include technical improvements or cleanup of your website code, small on-page changes, navigational adjustments, etc. While these changes improve your site’s ability to rank, they are likely not enough to earn and maintain a high ranking.
When you add ongoing SEO work by an expert SEO agency to your one-time improvements, there is a much higher likelihood of success. SEO is constantly evolving, and competitors are constantly improving. It’s vital that you stay in the race.
When you connect with one of our specialists, we can inform you whether one-time changes will allow you to meet best practices and improve your results.
[H3] Do You Have a Minimum Term?
No. We believe clients should keep us on as their SEO agency in Toronto because we are doing great work that gets results and not because they’re locked into a long-term agreement. We know the contract only gets renewed if we produce results.
Every SEP contract includes a simple “out clause” with a minimum notice requirement designed to allow us to keep the project moving forward before we part ways.
The fact that SEP delivers results means we retain clients. Our clients stay with us for an average of three years, all without any long-term requirements. Our longest client has been with us for more than 14 years!
[H3] How Much Does SEO Cost?
There is no one-size-fits-all solution when it comes to SEO. That’s why we thoroughly analyze your digital assets and company needs before we quote on your project. But the short answer is we have clients ranging who spend from $1,000 to $30,000+ per month, with the vast majority falling closer to the lower end.
Before selecting us as your SEO company of choice, you will meet with one of our Senior Strategists. We don’t offer pre-determined packages here at SEP, so we use this time for discovery. During the discovery call, we will learn about your business, solutions, target market, competitors, goals, past SEO work, etc. This allows the Senior Strategist to build a custom plan, which the sales team will use to provide a detailed quote.
[H3] Are Your SEO Services Outsourced?
NO. Our work is done entirely in-house, with the vast majority of our staff located within the GTA. Others reside in Alberta, BC, Quebec and USA markets or abroad.
When you select SEP to be your SEO agency, specific team members will be assigned to your account, and you’ll communicate with them directly.
SEP doesn’t use white-label solutions provided by other vendors. Any work we provide is for you and you alone and is performed in-house. We are not a jack-of-all-trades agency, so If there is a service we do not offer but you may benefit from, we have lots of contacts within the marketing industry and will gladly refer you to a trusted provider.
[H3] Do You Provide Any Guarantees?
Yes. We guarantee work quality. We guarantee we will provide the deliverables promised to you when scoping your project.
We cannot guarantee results. There are lots of agencies out there willing to do so, but the fact remains that we do not own or control Google, and they make algorithmic updates at will.
Our systems and processes are proven to drive results. There is a reason why SEP has withstood the test of time within the SEO industry. We generate great results for our clients, and they stick with us for that reason.
[H2] Smash Your Targets in 2026 Search Engine People’s Ultimate Guide to Performance Marketing
A comprehensive collection of advice and examples from leaders within the digital community. Uncover the latest SEO trends, tools and tips. Learn how to build a roadmap for performance marketing success.
Download Now For Free

Web Design Creative – Visual versiongrow Mod2026-02-10T10:51:26-05:00
[H1] Web Design, SEO, Marketing & Creative Solutions
Your One-Stop Marketing Partner for SEO, CRM, CMS, Web Design & Creative Solutions.
Website design & development (starting at CAD $3,500 for small business websites), landing page creation and optimization (starting at CAD $750 per page), and performance-driven ad creative.
Our data-driven design approach focuses on achieving your core business objectives.
Get a QuoteCheck Our WorkReviewed onReviewed onReviewed on
[H2] Struggling to Turn Visitors Into Customers?
Your current site or landing pages might be losing potential customers who can't quickly understand your value or find what they're looking for. We understand the pressure of needing a website that not only looks impressive but actually drives results. Let us handle the design and optimization strategy so you can focus on what you do best—growing your business.
How We Can Help
[H2] User-Centered Web Design
We build premium websites that look great, attract visitors and convert them into loyal customers.
Mobile-First, Responsive Design.
83% of shoppers research online before buying in-store, while an estimated 70% of all e-commerce sales will be mobile in 2025. SEP’s mobile-first, responsive Web design delivers sites that resize to look good on all devices, including mobile phones, desktop computers, tablets and connected TVs.
Optimized for Performance on All Fronts.
From SEO to e-commerce, we create engaging, lead-generating Websites using performance-tested Web design and copy that aligns with your business goals and target audience. Analytics track your success when both organic and paid traffic visits. Database integration allows you to efficiently and securely store and consolidate data from different sources for better
marketing channel attributions.
Tell us about your vision
[H2] Landing Page Design
When you buy traffic, it’s imperative that it lands on pages that can convert.
A Sum Greater Than Its Parts.
Our team of expert designers know how to take your brand elements and use them in a way that inspires visitors to convert. The end result is more revenue with fewer clicks required, and in a PPC environment, that’s a huge win!
Landing Page Audit.
Every page that receives traffic from us – whether you designed it or we did – goes through a rigorous Technical and Conversion Rate Optimization (CRO) review.
Landing Page Testing.
To maximize results on day one, we can apply A/B or multivariate testing to landing page designs as well and do ongoing analysis, including live user testing like heat mapping to increase conversion rates over time.
Optimize Your Landing Pages
[H2] Ad Creative Design
When every click costs, designing ad creative that attracts and converts is vital for success.
Tailored for Triumph.
We tailor your ad creative to your target audience and business goals, but also for each platform. We conceptualize, design and implement the creative that users notice and WANT to
engage with.
Performance Focused.
We focus on meaningful metrics like conversion rates and Return On Ad Spend (ROAS) instead of just clickthrough rates.
Data-Driven Refinements.
We have numerous ways to ensure you get results right out of the gate. We can use A/B testing to find the winner between competing versions of a single ad creative or use multivariate testing to analyze the impact of multiple ad creatives and multiple elements SIMULTANEOUSLY – including background colour, images, layout, CTA, offer, etc. – to zero in on the final design and copy that works best.
Boost Your Ad Performance
[H6] We Work With Your Preferred Platform
[H2] Our Work
Pallet Coffee Roasters
Shopify
eCommerce Development Project
HODL Services
WordPress
Web Design
Web Development Project
Boland Romaine LLP
WordPress
Web Development Project
Affordable Pest Control
WordPress
Web Development Project
Spik
WordPress
Web Development Project
CC Family Law
WordPress
Web Design
Web Development Project
We delivered a fully custom, responsive WordPress redesign for a family law firm, dramatically enhancing their SEO performance and strengthening the firm’s online presence to attract more clients.
[H2] Let’s Build a Website That Works for You
Whether you're starting fresh or giving your current site a facelift, our team is ready to create a custom web solution tailored to your business goals. We blend strategy, design, and performance to help you stand out — and convert.
Get My Free Quote
[H2] See the Difference Great Design Makes
We transformed HODL Services’ outdated website into a modern, mobile-first experience built for performance. Compare the old and new to see how strategic design upgrades improve usability, engagement, and brand trust.
[H2] Landing Pages That Drive Results
Every landing page we design is built with performance in mind — fast-loading, conversion-optimized, and tailored to your campaign goals. See how our work delivers measurable impact across industries.
[H5] Mayne on Homes
Landing Page
Web Design and Development Project
[H5] Iversoft Solutions
Landing Page
Web Design and Development Project
[H5] Toronto Truck Driving School
Landing Page
Web Design and Development Project
[H5] Synerion
Landing Page
Web Design and Development Project
[H5] The Plumbing Company
Landing Page
Web Design and Development Project
[H2] Proprietary Technology
Take the Guesswork Out of Digital
Our expertise and technology combine to deliver data-driven insights that lead to impactful actions and predictable growth.
Our tech stack brings your first-party and third-party data together. With deeper learning comes better outcomes.
Combined with analysis by our skilled team, we can capture quality traffic and drive reliable revenue increases.
Tell us about your vision
[H2] What Our Clients Say About Our Creative Solutions
Our SEP rep is friendly, knowledgeable, and always willing to answer our questions or explain things in detail. We are confident in our partnership and the work they do for us.Lisa Parise
Attention to detail and plans for consistent growth and improvement.Kevin Caspersz
We continue to get inquiries and the digital marketing program is working well for us, based on keywords and target markets within the metal fabrication industry.Colin Brunet
We see consistent results that keep us coming back for more.Department VP
They lifted a lot of weight off our team's shoulders.Spencer Smith
SEP has the fastest turnaround and response time of any vendor I have worked with in my 15+ year career.Glendon Bunn
[H2] You’ve Got Questions, We’ve Got Answers.
We’re the experts on how creative solutions can drive search marketing success.
Still can’t find what you’re looking for?
Whether it’s infographics or illustrations, we’re happy to help!
Contact Us
[H3] What Is a Landing Page?
A landing page is a standalone Web page with a single CTA that encourages users to take a specific action, such as filling out a form, downloading an app or other resource, or purchasing a product. Users arrive at landing pages via organic search results, an email campaign, a social media post, or a pay-per-click advertising campaign. Ultimately, landing pages are where companies turn visitors into leads and leads into customers.
[H3] Which Attributes Describe a Good Landing Page Experience?
The best landing pages typically have minimal navigation, a short, persuasive message that matches the visitors’ expectations, a single, clear call-to-action (CTA) on a prominent button (or other graphic element), and a tracking code that allows the advertiser to determine the origin of the visit, bounce rate, conversion rate, etc.
[H3] Do you Build eCommerce Websites or Online Stores?
Absolutely, we create eCommerce websites and online stores tailored to your business needs. Our experienced team ensures your site is user-friendly, visually appealing, and optimized for conversions. With our help, you can focus on growing your business while we handle the technical details.
[H3] What Are Ad Creatives?
Ad Creative is a term used to describe the various elements that designers bring together to create an advertisement capable of capturing the attention of potential customers and persuading them to click on the ad. Ad creative typically contains any or all of the following components: images, text, audio and video. Keys to creating compelling ad creative include understanding your target audience, using high-quality images, audio and video, creating a clear and prominent CTA, and utilizing A/B or multivariate testing to confirm ad creative effectiveness.
[H3] What Does Creative Fatigue Mean on Facebook Ads?
Facebook says, “Creative fatigue occurs when an audience has seen the same ad creative too many times.” As a result, an advertiser’s target audience may be less likely to engage with the ad, which can lead to a higher cost per result. Meta provides guidance in Meta Ads Manager before and after the campaign is active to help avoid or resolve creative fatigue.
Before a campaign is active, if Meta predicts creative fatigue may occur in the first 7 days of the campaign, Meta warns agencies/advertisers before they publish the ad. After a campaign is active, if Meta believes your audience has seen the same ad too many times, an advertiser will see a “Creative Limited” or “Creative Fatigue” warning in the Delivery column status for the ad set or ad.
Meta considers all recent exposures of the ad’s image or video, including those from other campaigns. When Meta determines that the cost per result is more than ads the advertiser ran in the past but less than twice as much, advertisers will see a Creative Limited status. Advertisers will see a Creative Fatigue status when the cost per result is more than or equal to twice as much as ads run in the past.
Depending on your ad setup, Meta may provide the following recommendations before or after your campaign is active:
Create another ad: Create a new ad with a new image or video materially different from the original creative.
Expand your audience: Increase your audience size and reach new people who have not seen your ad as much.
Try Meta Advantage+ creative: Advantage+ creative automatically creates variations of your ad using a single image or video and shows a personalized ad to each person based on what it appears they are most likely to respond to.
[H3] What is Dynamic Creative in Facebook Ads?
Dynamic Creative is a tool in Facebook Ads that automatically generates and delivers the best combinations of ad creative assets to audiences.
This tool can help advertisers find the most effective creative combinations for their ads by:
Analyzing ad components like images, videos, titles, descriptions, and call-to-actions (CTAs).
Generating combinations of these assets across various audiences and optimizing campaign results to deliver the best cost per result for each impression.
Advertisers can use Dynamic Creative to:
Automate the workflow for testing creative
Educate themselves about how to develop the most effective combination of creative assets for different audiences.
Explore a variety of creative asset combinations for individual audiences
[H3] How Much Does It Cost to Design a Website?
The cost to design a Website varies widely, depending on several factors, including:
The number of pages on your website
The design sophistication and complexity, including website functionality, plug-ins, email hosting, e-commerce ability, etc.
The analytics software used to track Website performance and marketing attributions
The security protocols used
If a separate mobile app is required
[H3] What Is Responsive Website Design?
Responsive Web Design uses HTML and CSS to deliver Websites that resize (shrink, enlarge and optimize navigational and other elements) in order to look good on all sorts of devices, including mobile phones, desktop computers, tablets and connected TVs. This eliminates the need to create individual designs for each platform or for each new digital gizmo or gadget.
[H2] Get Started by Telling Us About Your Vision and Objectives
Ready to bring your website vision to life? Let's chat! Fill out our contact form, and one of our specialists will be in touch to help you get started.
Contact us if you are looking for:
A brand-new website
Make your website more engaging or refresh its look
Set up your eCommerce store
Creating a landing page for your campaigns
Revamp your creative ads
Migrate your site to a different platform
Get a Winning Website Reviewed onReviewed onReviewed onReviewed onReviewed onReviewed on
Looking to Redesign Your Website and Boost SEO ? Contact Us Today!