Training Example: Visively – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H1] Technical SEO & SEO Product Management
Search & Gen AI Findability
I don't just audit. I embed Technical SEO into your product roadmap to align engineering with business goals and increase revenue.
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Trusted by industry leaders

[H2] Areas of Expertise
I translate complex SEO and AI discoverability challenges into clear, actionable workstreams that ship with your product roadmap.

[H3] Technical SEO
Resolve crawling bottlenecks and improve indexing at scale.
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[H3] AEO & AI Discoverability
Get your content surfaced in AI overviews and answers.
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[H3] SEO Product Management
Ship SEO improvements alongside your product roadmap.
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[H2] Knowledge Base
Deep dives and practical guidance across the key domains that shape search performance.

[H3] Algorithms & Mechanisms
How crawlers, indexing, ranking signals, and rendering impact visibility.
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[H3] Content Strategy & E-E-A-T
Frameworks to build trust, depth, and usefulness into every page.
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[H3] SEO Management
Operating models that keep SEO aligned with product, engineering, and UX.
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[H3] AI & the Future of Search
Positioning your brand for generative search, AI overviews, and LLM ecosystems.
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[H2] 20+ years optimising large-scale e-commerce, publishing, marketplace, and SaaS platforms
My expertise spans technical and strategic SEO competencies
Technical SEO
SEO Strategy
SEO Product Management
Information Architecture
Web Accessibility
Usability
UX
Information Retrieval
Structured Data
Schema/JSON-LD
JS SEO/JS Frameworks
Progressive Enhancement
Graceful Degradation
Ranking & Classification
HTML Rendering & Indexing
Crawling & Access Log Analysis
EDGE SEO & CDNs
Core Web Vitals
Site & CMS Migrations

[H2] Ready to align SEO with your product roadmap?
Let's discuss how technical SEO can drive measurable business outcomes.
Schedule a Consultation

[H1] Contact
Let's discuss how I can help improve your organic visibility, whether you're looking to address a particular challenge or seeking a new perspective.

[H3] email
hello@visively.com

[H3] call
+44 20 3398 9803

[H3] office hours
Mon – Fri, 9am – 5pm (GMT)

[H1] SEO & AI Discoverability Services
I integrate SEO into your product roadmap so improvements ship alongside features.

[H2] Technical SEO
Identify and fix the infrastructure issues blocking your organic growth.
Learn more →

[H2] AEO & AI Discoverability
Get your content surfaced in AI overviews, chatbots, and generative search.
Learn more →

[H2] SEO Product Management
Get SEO improvements prioritised and shipped with your product sprints.
Learn more →

[H2] SEO Audits
Prioritised findings with clear impact and effort estimates.
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[H2] SEO Recovery
Diagnose and recover from algorithm updates, penalties, and traffic drops.
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[H2] Fractional SEO
Senior SEO leadership on a flexible, part-time basis for your team.
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[H2] Specialised experience across industries and technologies

[H3] eCommerce SEO
From the largest ecommerce stores to specialised luxury boutiques.

[H3] JS Frameworks
SEO for React, Next.js, Vue, Nuxt, and other JS frameworks.

[H3] SaaS SEO
Product-centric SEO strategies for SaaS growth and acquisition.

[H3] Website & CMS Migrations
Planning and testing, from the front-end to the platform tech stack.

[H3] International SEO
SEO considerations for Multilingual and Multinational setups.

[H3] News Products SEO
In-house experience with a large and diverse range of publications.

[H3] JSON-LD Schema
Structured data implementation for enhanced search visibility and rich results.

[H3] Video SEO
Optimising video content for search engines and video platforms.

[H3] Core Web Vitals & Speed
Performance optimisation for better user experience and search rankings.

[H2] Your Website Technically Search-Ready
Search performance starts with a solid technical foundation. When your site's infrastructure, code, and delivery are built for efficiency and accessibility, search engines can fully understand — and reward — your content.
Schedule a Consultation

[H1] SEO Knowledge Base: Technical, AI & Strategic Insights
Deep dives and practical guidance across the key domains that shape search performance.

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[H3] Core Web Vitals: Performance Metrics That Matter for SEO

Understanding LCP, CLS, INP, and supporting metrics like TTFB and FCP. How to interpret field data vs lab data, and why chasing perfect scores rarely makes business sense.
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[H3] XML Sitemap Architecture for Monitoring Large-Scale Indexing

How to structure XML sitemaps for meaningful indexing insights, using content-type segmentation and hierarchical indexes.
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[H3] Hreflang and x-default for International SEO: When You Actually Need Them

Most sites don't need hreflang. When regional targeting matters, what x-default actually signals, and how to avoid common implementation mistakes.
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[H3] Log File Analysis for Technical SEO: Diagnostics, Budget Audits and Validation

How to collect, parse, and interpret server logs to diagnose crawl behaviour, identify budget waste, and validate technical SEO implementations.
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[H3] JavaScript SEO: Rendering Strategies for Search Visibility

How search engines process JavaScript, rendering strategies for React, Vue, and Next.js, and principles of progressive enhancement for robust indexability.
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[H3] Internal Linking Architecture: Equity Flow, Link Placement, and Scalable Patterns

How internal links distribute ranking signals, influence crawl prioritisation, and shape topical relevance. Includes frameworks for diagnosis and intervention at scale.
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[H3] URL Structure Fundamentals: Architecture, Trailing Slashes, and Persistence

How URL structure affects usability and search performance, including trailing slash conventions, flat vs hierarchical architectures, and designing for long-term persistence.
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[H3] Video SEO: Getting Videos Indexed and Featured in Search

Technical requirements for video indexing, from page layout signals to byte range support and complete structured data markup.
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[H3] UX For SEO: Web Accessibility, Information Architecture, and Usability

How foundational UX disciplines (accessibility, information architecture, usability) directly influence search engine crawling, indexing, and user experience.
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[H3] E-E-A-T for Product Pages: Trust Signals for Transactional Content

How to demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness on transactional pages, beyond editorial content.
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[H3] Building an SEO Middleware: Decoupling Search Logic from Frontend Code

How to architect a centralised, API-driven service to manage canonicals, metadata, and redirects while removing SEO bottlenecks from the frontend release cycle.
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[H3] Website Moves and Migrations: SEO Framework for Risk Mitigation

How to plan, execute, and monitor site migrations. Covers URL mappings, redirect strategies, and post-launch validation to preserve organic equity.
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[H3] SEO Product Management: From Backlog Operations to Growth Strategy

How SEO Product Management differs from traditional SEO, why backlog management isn't enough, and the strategic initiatives that drive organic growth.
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[H3] SEO Organisation Design: Structure, Roles, and Governance

How to structure SEO teams, define roles, establish governance, and integrate search considerations into cross-functional product and content workflows.
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[H3] AI Crawlers and JavaScript: Why LLMs Can't See Your Client-Rendered Content

How AI crawlers differ from Googlebot in JavaScript rendering, why client-side rendered content is invisible to ChatGPT, Claude, and Perplexity, and how to diagnose and fix visibility gaps.
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[H3] Semantic Relevance: How Search and AI Systems Evaluate Meaning

How semantic relevance works in traditional search and AI retrieval systems, from knowledge graphs and embeddings to practical implications for content structure.
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[H3] Earning AI Citations: Content Strategy for Generative Search

How to actively optimise for AI visibility through content structure, off-site citation management, and brand positioning in generative search surfaces.
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[H3] AI Crawlers and Access Control: Managing Bot Access for Training, Retrieval, and Search

How to manage access for AI training versus retrieval crawlers, from robots.txt to edge-layer enforcement and licensing signals.
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[H3] How LLMs and RAG Systems Retrieve, Rank, and Cite Content

How RAG systems retrieve, rank, and cite content—from vector embeddings and re-ranking to information gain and citation attribution.
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[H2] Recommended Reading
Books that have shaped my thinking on search, strategy, and user behaviour.

The IR Book
Christopher Manning, Prabhakar Raghavan & Hinrich Schütze

Don't Make Me Think
Steve Krug

Influence: The Psychology of Persuasion
Robert Cialdini

Good Strategy, Bad Strategy
Richard Rumelt

The Paradox of Choice
Barry Schwartz

High Performance Web Sites
Steve Souders

Web Content Accessibility Guidelines (WCAG)
W3C

10 Usability Heuristics for User Interface Design
Jakob Nielsen

Information Architecture for the World Wide Web
Louis Rosenfeld & Peter Morville

Content Design
Sarah Winters

Designing with the Mind in Mind
Jeff Johnson

Ambient Findability
Peter Morville

[H3] Learn SEO

Google Search Essentials
Google SEO Starter Guide
How Search Works
Google Search Central Help Community
Search Central Blog

[H1] Technical SEO Consulting

Technical SEO consulting for complex, enterprise-scale websites. Trusted by global brands, SaaS platforms, and publishers.
Book a Consultation

[H2] What is Technical SEO?

Technical SEO ensures your website operates efficiently at its foundation. It focuses on all structural and performance factors that affect how search engines crawl, render and index pages. As websites scale, technical inefficiencies compound – impacting visibility, user experience and revenue.
Through Visively, I identify and resolve issues across architecture, performance, HTML parsing, rendering and structured data. The result is a fast, stable and search-friendly platform that supports sustainable organic growth and seamless collaboration between engineering, product and marketing teams.

[H2] Technical SEO Key Elements

Site Information Architecture
Crawling and Information Retrieval
HTML Parsing and JS Rendering

Canonicalisation and XML Sitemaps
Internal Linking and Navigation
Schema Markup and Rich Snippets

[H2] Why Choose Visively

[H3] Expertise in Advanced Technical SEO
With 20+ years in technical SEO and experience at Google, I diagnose and fix crawling, indexing, rendering and performance issues. My approach integrates SEO into your product lifecycle, prioritising high-impact fixes for scalable growth.

[H3] Benefits for Your Business
Gain a streamlined site free of accumulated technical issues. Solutions are prioritised by impact and effort, fitting your development capacity, improving crawl efficiency, indexing coverage, and organic visibility. I transfer knowledge so your team maintains SEO health independently.

[H2] Is Technical SEO Right For You?
This service is a good fit if:

[H3] Technical Debt
Your site has scaled and technical debt is affecting visibility

[H3] Platform Change
You're planning a migration, rebrand, or platform change

[H3] Crawl Issues
Crawl budget or indexing issues are limiting organic reach

[H3] Sprint Integration
Your engineering team needs SEO guidance integrated into sprints

[H2] Approach and Process

01
[H3] Discovery & Audit
I begin with a comprehensive technical audit, analysing crawl data, log files, and rendering behaviour to identify critical issues affecting your site's search performance.

02
[H3] Prioritisation & Roadmap
Issues are prioritised by impact and effort, creating a clear roadmap that aligns with your development cycles and business objectives.

03
[H3] Implementation Support
I work alongside your engineering team to implement fixes, providing detailed specifications, code reviews, and QA validation.

04
[H3] Monitoring & Iteration
Continuous monitoring tracks the impact of changes, allowing us to iterate and optimise for sustained organic growth.

Your infrastructure shouldn't be your SEO bottleneck.
Let's Fix It

[H2] Service Overview

ScopeCrawling, indexing, rendering, site architecture, performance, and structured data optimisation
DeliverablesTechnical audit report, prioritised roadmap, implementation specifications, QA validation, monitoring dashboards
Typical Timeline2–4 weeks for initial audit; 3–12 months for implementation support
Ideal Client ProfileEnterprise e-commerce, publishing, and marketplace platforms with large-scale sites experiencing technical debt, migration challenges, or crawl and indexing issues

[H2] Frequently Asked Questions

How long does a Technical SEO engagement typically take?
The duration depends on your site's complexity and scope. An initial audit typically takes 2-4 weeks, while ongoing implementation support can range from 3-12 months. I tailor engagements to your specific needs and development capacity.

Do you work directly with our engineering team?
Yes, collaboration with your engineering team is central to my approach. I provide detailed technical specifications, participate in code reviews, and offer hands-on support during implementation to ensure recommendations are executed correctly.

What tools and data do you need access to?
I typically request access to Google Search Console, analytics platforms, server log files, and crawl data. I can work with your existing tools or provide recommendations for additional tooling where gaps exist.

What is the typical investment for Technical SEO consulting?
Technical SEO engagements typically start with an initial audit, followed by implementation support. Investment depends on site complexity and scope. I offer both project-based audits and ongoing retainers for continuous technical support, tailored to your development capacity and priorities.

[H2] Explore Other Services

[H3] SEO Product Management

[H3] AEO & AI Discoverability

[H3] SEO Audits

[H3] SEO Recovery

[H3] Fractional SEO

[H2] Oh, no! You're at the bottom of the landing page.
With Visively, it'll almost certainly be the opposite of where your site will be on a search engine's page.
Let's do it

[H1] AEO & AI Discoverability Consulting

Ensure your brand and content are accurately represented in AI-generated answers, chatbots, and generative search results.
Book a Consultation

[H2] What is AI Discoverability?

AI Discoverability (also known as Answer Engine Optimization, or AEO) focuses on ensuring your brand and content are accurately represented in AI-powered search experiences and large language models. As AI-powered search grows, how your content appears in AI-generated answers directly affects your visibility and traffic.
Through Visively, I help you optimise for entity recognition, knowledge graph presence and structured data that AI systems use to understand and cite your content. I ensure your expertise is discoverable whether users search traditionally or through conversational AI interfaces.

[H2] AEO & AI Discoverability Key Elements

AI Crawler Access Strategy
Technical AI Accessibility
Entity & Brand Clarity

Retrieval-Ready Content Structure
Citation Ecosystem Management
Information Gain & Differentiation

[H2] Why Choose Visively

[H3] Expertise in AI Search Ecosystems
I combine deep technical SEO knowledge with an understanding of how LLMs and generative AI systems discover, process and cite content. My approach bridges traditional search with emerging AI visibility requirements.

[H3] Benefits for Your Business
Stay visible as search evolves toward AI. Get cited in AI overviews and chatbot responses while strengthening the SEO foundations that benefit both traditional and generative search. I establish frameworks your team can apply to future content.

[H2] Is AI Discoverability Right For You?
This service is a good fit if:

[H3] AI-First Audience
Your audience increasingly uses AI assistants to find information

[H3] Brand Accuracy
You want your brand represented accurately in AI-generated answers

[H3] Competitive Gap
Competitors are appearing in AI responses where you're absent

[H3] Future-Proofing
You need to future-proof visibility beyond traditional search

[H2] Approach and Process

01
[H3] AI Visibility Assessment
I analyse how your brand and content currently appear across AI platforms, identifying gaps in entity recognition and knowledge graph presence.

02
[H3] Entity & Authority Mapping
I map your key entities, expertise areas, and competitive landscape to develop a strategy for establishing AI-recognised authority.

03
[H3] Content Optimisation
Content is structured and enhanced with semantic markup, clear entity relationships, and formats that AI systems can easily parse and cite.

04
[H3] Monitoring & Adaptation
I track your visibility across AI platforms and adapt strategies as the generative search landscape evolves.

If AI can't find you, neither can your next customer.
Check Your Visibility

[H2] Service Overview

ScopeAI crawler access, entity recognition, knowledge graph presence, semantic markup, citation ecosystem management, content structure for retrieval
DeliverablesAI visibility assessment, entity authority map, content optimisation guidelines, structured data enhancements, monitoring framework
Typical Timeline2–3 weeks for assessment; 3–6 months for strategy implementation
Ideal Client ProfileBrands and publishers seeking visibility in AI-generated answers across ChatGPT, Perplexity, and Google AI Overviews

[H2] Frequently Asked Questions

What is AEO?
AEO stands for Answer Engine Optimization: the practice of optimising content for AI-powered answer engines like ChatGPT, Perplexity, and Google's AI Overviews. It's the evolution of SEO for conversational AI experiences, focusing on how your brand appears when users ask questions to AI assistants.

Is AEO / AI Discoverability the same as traditional SEO?
AEO (Answer Engine Optimization) and AI Discoverability build upon traditional SEO foundations but extend to optimisation for the retrieval systems that feed AI responses. The technical foundations are shared with traditional search—what differs is ensuring your content is structured for grounding and entity recognition by AI systems.

Should we focus on AEO or traditional SEO first?
Strong traditional SEO provides the foundation for AI visibility. I recommend ensuring your technical SEO and content fundamentals are solid before expanding into AEO and AI-specific optimisation. Both work together synergistically.

How do you measure AI visibility and success?
I focus on what's reliably measurable: knowledge graph presence, structured data validity, and referral traffic from AI search features. For brand representation in AI responses, I use targeted spot-checks rather than mass tracking. AI outputs are probabilistic, so aggregated "share of voice" metrics often measure noise rather than signal.

What is the typical investment for AI Discoverability consulting?
AI Discoverability engagements typically begin with an assessment of your current AI visibility, followed by strategy development and implementation support. Investment varies based on scope, from focused assessments to comprehensive entity authority programmes. This service often complements existing Technical SEO work.

[H2] Explore Other Services

[H3] Technical SEO

[H3] SEO Product Management

[H3] SEO Audits

[H3] SEO Recovery

[H3] Fractional SEO

[H2] Oh, no! You're at the bottom of the landing page.
With Visively, it'll almost certainly be the opposite of where your site will be on a search engine's page.
Let's do it