Training Example: SpyFu – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Marketing, SEO & Advertising Agencies
Generic Claims: we grow businesses, results that speak for themselves, your marketing partner, proven track record…
Red Flags: guaranteed rankings or specific position promises, case studies with no client names or metrics, proprietary tools that are rebranded free tools, results claims without timeframes or baselines…
Semantic Drift Patterns: homepage claims data-driven but case studies show no metrics, claims full-service but team is three people, homepage targets enterprise but case studies are local businesses, claims proprietary methodology but describes standard practices…
Proof Expectations: named client case studies with before-and-after metrics, specific revenue or traffic numbers achieved, verified vendor partnerships with tier levels, team member profiles with specific expertise and career history…

SpyFu

(https://spyfu.com) 📸 Data Snapshot: June 19, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE SpyFu – Competitor Keyword Research Tools for Google Ads PPC & SEO (https://spyfu.com)
Title

SpyFu – Competitor Keyword Research Tools for Google Ads PPC & SEO

H1 Win in AI & Google Search
H2 Transform your metrics + competitor SEO & PPC research into AI-powered actions
H2 Upgrade your pages to win in AI & SEO
H2 Supercharge ChatGPT with Real Search Data
H2 Download your Competitors' most profitable keywords & ads
H2 Prove ROI with Daily Performance Tracking
H2 Stream Billions of Data Points
H2 What customers say about SpyFu
H2 PPC Competitor Research
H2 SEO Competitor Research
H2 Keyword Research Tools
H2 Domain Leads and Top Lists
H2 Step-by-Step Guides
H2 Plus a Library of over 200 Video Tutorials
H2 Membership starts at just $33/month.Unlimited data and downloads.
H2 Coming Soon
H3 SpyFu data transforms ChatGPT into a marketing results engine.
H3 Build with the SpyFu API
H3 Search for a competitor. See every keyword they've ever bought on Google and every ad test they've run. Make their successes your own and avoid their mistakes.
H3 Google Ads Competitor Keyword Spy Tool
H3 Monitor PPC Competitors
H3 Find Competitors' Keywords you Don't Already Buy
H3 Google Ads Advisor – Our Best Google Ads Keyword Research
H3 Competitor Google Ads Campaign and Ad Test History
H3 PPC Negative Match Recommendations
H3 PPC Ad Rank Tracker
H3 Search for a competitor. See every keyword they rank on. Uncover the exact content and backlinks that lets them outrank you.
H3 Research Competitors SEO Keywords
H3 Spy on Your SEO Competition
H3 Multi-Competitor Keyword Tool
H3 Complete Keyword Ranking History
H3 Custom Branded SEO Client Reports
H3 Check Competitor Backlinks by Keyword
H3 Influencer Marketing – Social Outreach for Backlinks
H3 Track your SEO Keyword Rankings
H3 Search for a competitor. See every keyword they've ever bought on Google and every ad test they've run. Make their successes your own and avoid their mistakes.
H3 Google Keyword Tool Alternative
H3 Keyword Groups and Bulk Upload
H3 PPC Ad Test Winners and Losers
H3 Google Ads Keyword Advice for Your Campaign
H3 Quality Backlinks for Specific Keywords
H3 PPC and SEO SERP Analysis
H3 SEO Keyword Ranking History
H3 Create your own custom list of domains. Filter by industry, location, ad spend, search traffic, social media, and technologies.
H3 Top Websites by Google Ads Spend and Search Traffic
H3 Highest CPC and Most Searched Keywords
H3 We wrote these guides to walk you through using SpyFu (and other tools) to get things done. Follow these workflows, and you will be successful.
H3 Find the Keywords Most Important in Your Market
H3 Increase Your Rank on Specific Keywords
H3 Starting a New Google Ads Campaign
H3 Researching Your Competitor's Marketing Strategy
H3 Planning a Content Marketing Campaign
H3 Use Keyword Tools in Your Research
H3 We cover everything from a Full Tour of every aspect of SpyFu to our super laid-back cancellation and refund policy.
H3 30-day, no questions-asked, money back guarantee. No contracts. Zero hoops.
NAV_HEADER_HEADING_REPEATED_BODY SpyFu Pricing — Starting at $29 a Month (https://spyfu.com/mainpurchase/)
Title

SpyFu Pricing — Starting at $29 a Month

Meta

Pick a plan to get premium SpyFu features. Search the largest keyword and domain database for SEO and PPC research.

H1 Unlock AI-fueled Marketing Insights
H2 30-Day Money Back Guarantee
H2 Cancel Anytime Via Email, Livechat, or Phone
NAV_HEADER_REPEATED_FOOTER The Official SpyFu Blog (https://spyfu.com/blog/)
Title

The Official SpyFu Blog

Meta

SEO and PPC Insights from the Industry Leading Search Engine Marketing Tool

H2 Subscribe to our newsletter for more search marketing news & industry trends
H2 SEO Competitor Analysis: Guide to a Winning Strategy
H2 Internal vs External Links: A Comprehensive Guide for SEO Success
H2 Increase Your Page Rankings: 4 Things to Change to Rank for More Keywords
H2 Ahrefs vs SpyFu: An Unbiased SEO Tool Comparison
H2 Run a Content Gap Analysis to Create Content People Crave
H2 An SEO Keyword Tool to Spy On Your Competitor's Rankings
H2 A 9-Point Local SEO Audit
H2 A 14-Step SEO Audit Checklist to Boost Your Rankings
H2 8 of the Best Online Sitemap Generator Tools and Tips
H2 Make the Most of a Link Sharing Offer
H2 The 9 Best SEO Audit Tools to Keep Your Page Fresh
H2 The 14 Best Competitor Analysis Tools
H2 What AI Max Means for Google Ads Visibility, Queries, and Landing Pages
H2 What "Good SEO Performance" Looks Like in a Zero-Click World
H2 Check any Website's Backlinks
H2 Turn SpyFu's PPC Tools into True Market Intelligence
H2 A Side-by-Side PPC Showdown of SpyFu vs Semrush
H2 More PPC Data: A Competitive Edge from a Bigger, Clearer View
H2 SEO Strategies That Hold Up as Search Keeps Changing
H2 9 Crucial SEO Metrics To Consistently Monitor
H2 Check a Website's Ranking on a Keyword
H2 Reverse Engineering an SEO Power Player through ChatGPT
H2 Tap into Expert SEO Advice, On Your Terms
H2 The Top 100 Lives! Thanks to your help.
H2 SpyFu GPT Meets You Where You Are
HEADING_REPEATED_BODY SpyFu – Competitor Keyword Research Tools for Google Ads PPC & SEO (https://spyfu.com/rank-tracking/)
Title

SpyFu – Competitor Keyword Research Tools for Google Ads PPC & SEO

📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://spyfu.com) SpyFu – Competitor Keyword Research Tools for Google Ads PPC & SEO
[H1] Win in AI & Google Search
[H2] Transform your metrics + competitor SEO & PPC research into AI-powered actions
Why no Results?Highlight your Opportunities. Learn your competitors' secrets and build from them.See the SEO & PPC keywords your competitors buy and rank for, every ad they've tested, and how your own site stacks up.Start Spying →SpyFu data transforms ChatGPT into a results engine.Even if your first question is "What should I do?" SpyFu GPT takes it from there, turning uncertainty to action.View Plans →Upgrade your pages to win in AI & SEOCompetitors answer questions you don't.We fill the gaps for you. Proven results in 6 days.View Plans →Prove ROI with daily performance tracking.Monitor keyword rankings, ad performance, and competitive positioning with detailed analytics.Get Started →
[IMG: build image]
[IMG: prove image]
ResearchHighlight your Opportunities. Learn your competitors' secrets and build from them.See the SEO & PPC keywords your competitors buy and rank for, every ad they've tested, and how your own site stacks up.Start Spying → BuildSpyFu data transforms ChatGPT into a results engine.Even if your first question is "What should I do?" SpyFu GPT takes it from there, turning uncertainty to action.View Plans →
[IMG: build image]
OptimizeUpgrade your pages to win in AI & SEOCompetitors answer questions you don't.We fill the gaps for you. Proven results in 6 days.View Plans →ProveProve ROI with daily performance tracking.Monitor keyword rankings, ad performance, and competitive positioning with detailed analytics.Get Started →
[IMG: prove image]
[IMG: small business award]
[IMG: ease of use award]
[IMG: high performer - mid market award]
[IMG: high performer - small business award]
[IMG: users love us]
[IMG: PC magazine award]
Real Customer Results Watch the Video
[H2] Supercharge ChatGPT with Real Search Data
[H3] SpyFu data transforms ChatGPT into a marketing results engine.
Even if your first question is "What should I do?" - SpyFu GPT takes it from there, turning uncertainty into action. Watch NowHow can I improve my website?Sure. I'll walk you through it step-by-step:Talked to api.spyfu.comFirst, let's look at where you're getting traffic:Organic Clicks / Month: 17,720Organic Keywords: 2,183…Now, let's see which pages are..Why no Results?
[H2] Download your Competitors' most profitable keywords & ads
Learn from their mistakes without suffering them yourself.Take their biggest wins and build on top of them.SEOPPCContentAIBacklinksMentionsDownload Now
[H2] Prove ROI with Daily Performance Tracking
Watch your site grow. Monitor traffic, clicks, impressions, keyword rankings, ad performance.Updated every 15 minutes.Start TrackingLive Data
[IMG: recycle-icon]
Updated every 15s
[IMG: globe icon]
38 countries
[IMG: globe icon]
Search + Clickstream + AIMore Data7.2 Trillionsearch results indexedKeywords13.1 Billionwith advanced metricsWebsites152 Millionfor competitive researchCompetitive Advantage *20x morepaid keywords and ads2x moreorganic rankings* Compared to Semrush and Ahrefs.
[IMG: icon]
View ProofData Freshness & History40k SERPupdates every second18+ yearshistorical data
[H3] Build with the SpyFu API
Customize your stack and automate exports with fast, documented endpoints.Explore the API
[IMG: arrow icon]
[IMG: star]
[IMG: star]
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[IMG: star]
[IMG: star]
5.0SpyFu is OnPoint!Ad spend visibility, PPC forecasting, and deep competitor intel - all at a price that just works.
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Anthony J.Digital Marketing Specialist - SMB (≤50)Verified via
[IMG: verification]
[IMG: star]
[IMG: star]
[IMG: star]
[IMG: star]
[IMG: star]
5.0Analyzing SEO & ad competition is easy.Ad History shows how competitors iterate. PDFs & exports make it simple to circulate insights across teams.
[IMG: person]
James K.Growth Engineer • Mid-Market (51-1000)Verified via
[IMG: verification]
[IMG: star]
[IMG: star]
[IMG: star]
[IMG: star]
[IMG: star]
5.0The data keeps me subscribedRank tracking, keyword research, and ad reverse-engineering uncover opportunities and expand market share.
[IMG: person]
William N.President • SMB (≤50)Verified via
[IMG: verification]
More Reviews
[H2] PPC Competitor Research
[H3] Search for a competitor. See every keyword they've ever bought on Google and every ad test they've run. Make their successes your own and avoid their mistakes.
[H3] Google Ads Competitor Keyword Spy Tool
Search for a competitor. Download their PPC keywords. It's that simple. No download limits. See how many clicks they get and how much they pay for each keyword.
[H3] Monitor PPC Competitors
Keep track of every domain bidding on your Google Ads. Catch changes in ad spend over time. Watch out for emerging competitors and shifts in strategy.
[H3] Find Competitors' Keywords you Don't Already Buy
Type in your domain, and we'll show you the core keywords that your top Google Ads competitors buy but you don't.
[H3] Google Ads Advisor - Our Best Google Ads Keyword Research
Enter YOUR website. We analyze all your competitors' Google Ads bidding history and recommend the most profitable keywords you're not already buying.
[H3] Competitor Google Ads Campaign and Ad Test History
Browse your competitor's complete Google Ads campaign history. See the results of every ad split test they've ever run and the early keywords that didn't work out.
[H3] PPC Negative Match Recommendations
Wasting money on Google Ads? Scan your account for costly overly-broad keyword matches that your competitors already tried and failed.
[H3] PPC Ad Rank Tracker
Track your ranking progress and impression share on your most important keyword groups. We'll suggest expansion keywords and actions to take. Try it free.
[H2] SEO Competitor Research
[H3] Search for a competitor. See every keyword they rank on. Uncover the exact content and backlinks that lets them outrank you.
[H3] Research Competitors SEO Keywords
Search for a competitor. Download their SEO keywords. It's that simple. See what they rank on and how many clicks they get.
[H3] Spy on Your SEO Competition
Keep track of every website in your SEO niche. Catch changes in rankings and content over time. Watch out for emerging competitors.
[H3] Multi-Competitor Keyword Tool
Type in your domain to get instant insight into the most important keywords you aren't ranking for, but your competitors are.
[H3] Complete Keyword Ranking History
Trace the ranking history of any page or website on a keyword. Discover the algorithm change or site optimization that caused their rise or fall.
[H3] Custom Branded SEO Client Reports
Custom branded SEO reports designed to land and retain clients. Prove your value > Highlight opportunities > Show competitor action.
[H3] Check Competitor Backlinks by Keyword
Find out which backlinks do your competitors have that you don't. See the exact links that let them outrank you on a specific keyword.
[H3] Influencer Marketing - Social Outreach for Backlinks
Target the influencers whose links will help you rank on a specific keyword with a custom audience on Facebook or Twitter. Or build a relationship directly.
[H3] Track your SEO Keyword Rankings
Track your ranking progress and impression share on your most important keyword groups. We'll suggest expansion keywords and actions to take.
[H2] Keyword Research Tools
[H3] Search for a competitor. See every keyword they've ever bought on Google and every ad test they've run. Make their successes your own and avoid their mistakes.
[H3] Google Keyword Tool Alternative
Generate targeted keyword ideas. Filter by search volume, cpc, SEO difficulty, number of advertisers, click-through rate, more.
[H3] Keyword Groups and Bulk Upload
Paste in a list of keywords and we'll organize them into groups and add search volume and CPC data to them.
[H3] PPC Ad Test Winners and Losers
Learn the secret tricks of the most successful advertisers for any keyword. See the results of every ad test ever run. Take the successes, avoid the mistakes.
[H3] Google Ads Keyword Advice for Your Campaign
Type in a keyword, see the most profitable keywords in that niche. It's that simple. Everything we know about competitor-driven Google Ads research in one click.
[H3] Quality Backlinks for Specific Keywords
Enter a keyword and see the sites and backlinks that help you rank on that keyword. SpyFu backlink recommendations are 100% safe and actively indexed by Google.
[H3] PPC and SEO SERP Analysis
Big lessons in deep SERP analysis: Find specific ranking factors for each keyword. Uncover the weak sites that manage to rank anyway and learn their secret.
[H3] SEO Keyword Ranking History
Trace the ranking history of any page or website on a keyword. Discover the algorithm change or site optimization that caused their rise or fall.
[H2] Domain Leads and Top Lists
[H3] Create your own custom list of domains. Filter by industry, location, ad spend, search traffic, social media, and technologies.
[H3] Top Websites by Google Ads Spend and Search Traffic
We sorted 50 million+ websites into lists like Top Advertisers by State and City. Drill in by SEO traffic, social media and more.
[H3] Highest CPC and Most Searched Keywords
Our keyword metrics come directly from Google Keyword Planner and we created lists of the highest CPC and search volume keywords.
[H2] Step-by-Step Guides
[H3] We wrote these guides to walk you through using SpyFu (and other tools) to get things done. Follow these workflows, and you will be successful.
[H3] Find the Keywords Most Important in Your Market
Discover core niche keywords.Organize them into concepts.Expand the groups.More...
[H3] Increase Your Rank on Specific Keywords
Research keywords to focus on.Set a baseline.On-page technical audit.More...
[H3] Starting a New Google Ads Campaign
Get a Google Ads account up and running the right way.Find the most sure-win keywords.Start with winning ad copy.More...
[H3] Researching Your Competitor's Marketing Strategy
Search for your competitor's domain.Search for your domain.Dig deeper and look at history.More...
[H3] Planning a Content Marketing Campaign
Don’t shoot for perfect.Understand your goals.Set a baseline.More...
[H3] Use Keyword Tools in Your Research
Understand 3rd party tools vs Google's keyword toolLearn how to use keyword tool for researchReview top keyword tools availableMore...
[H2] Plus a Library of over 200 Video Tutorials
[H3] We cover everything from a Full Tour of every aspect of SpyFu to our super laid-back cancellation and refund policy.
View Library
[H2] Membership starts at just $33/month.Unlimited data and downloads.
[H3] 30-day, no questions-asked, money back guarantee. No contracts. Zero hoops.
try spyfu today, risk free
10753 chars
SUB-PAGE (https://spyfu.com/mainpurchase/) SpyFu Pricing — Starting at $29 a Month
[H1]
Unlock AI-fueled Marketing Insights

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39
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29
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Save $120 per year

* Billed Annually

DATA

[IMG: Inclusion Image]

10k row

search results

[IMG: Inclusion Image]

10k row

data exports

[IMG: Inclusion Image]

1 Live Site

tracking project

[IMG: Inclusion Image]

10+ years

historical data

AI Tools
[IMG: Rivalflow Image]

[IMG: GPT Image]

What's included?

[IMG: Inclusion Image]

Boost visibility in AI & Search

- RivalFlow (0 sites)

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ChatGPT Integration

- Get SpyFu data in ChatGPT

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AI Brand Monitoring

Reports & Automation

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5k

Weekly tracked keyword rankings

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10 automated reports

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Pre-built Google Ads Campaigns

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GSC Integration

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White labeled

reporting

[IMG: Inclusion Image]

API

access

User Seats

[IMG: Inclusion Image]

1 user

Pro + AI

Monthly Plan

$
59
/1st month

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* $119/month thereafter

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89
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Save $360 per year

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DATA

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Unlimited

search results - see all the data

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Unlimited

data exports. All you can eat

[IMG: Inclusion Image]

10 Live Site

tracking projects

[IMG: Inclusion Image]

10+ years

historical data

AI Tools
[IMG: Rivalflow Image]

[IMG: GPT Image]

What's included?

[IMG: Inclusion Image]

Boost visibility in AI & Search

- RivalFlow (1 site)

[IMG: Inclusion Image]

ChatGPT Integration

- Get SpyFu data in ChatGPT

[IMG: Inclusion Image]

AI Brand Monitoring

Reports & Automation

[IMG: Inclusion Image]

15k

Weekly tracked keyword rankings

[IMG: Inclusion Image]

100 automated reports

[IMG: Inclusion Image]

Pre-built Google Ads Campaigns

[IMG: Inclusion Image]

GSC Integration

[IMG: Inclusion Image]

White labeled

reporting

[IMG: Inclusion Image]

API

access

User Seats

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1 user

included ($30 for each additional)

Team / Agency

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Save $744 per year

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search results - see all the data

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data exports. All you can eat

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Unlimited

Live Site tracking projects

[IMG: Inclusion Image]

10+ years

historical data

AI Tools
[IMG: Rivalflow Image]

[IMG: GPT Image]

What's included?

[IMG: Inclusion Image]

Boost visibility in AI & Search

- RivalFlow (5 sites)

[IMG: Inclusion Image]

ChatGPT Integration

- Get SpyFu data in ChatGPT

[IMG: Inclusion Image]

AI Brand Monitoring

Reports & Automation

[IMG: Inclusion Image]

50k

Weekly tracked keyword rankings

[IMG: Inclusion Image]

Unlimited automated reports

[IMG: Inclusion Image]

Pre-built Google Ads Campaigns

[IMG: Inclusion Image]

GSC Integration

[IMG: Inclusion Image]

White labeled

reporting

[IMG: Inclusion Image]

API

access

User Seats

[IMG: Inclusion Image]

5 users

included ($30 for each additional)

Compare Plans

Pay annually and save 25%

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39
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29
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59
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$
249
/month

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187
/month

Select

* Billed Annually

Domain Search Results

10k

Unlimited

Unlimited

Keyword Search Results

10k

Unlimited

Unlimited

Backlinks Searches

10k

Unlimited

Unlimited

Competitors Results

10k

Unlimited

Unlimited

Keyword Group Results

10k

Unlimited

Unlimited

Domain Comparisons (Kombat)

10k

Unlimited

Unlimited

Organic Ranking History

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10+ Years Ad History

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Rivalflow

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Websites

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1

5

Pages We Help Improve

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20/week

100 (Agency Flex Use)

New Improvement Ideas

[IMG: X]

Weekly

Unlimited

Custom Compare

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Unlimited

Unlimited

Performance Tracking with GSC

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White Labeling

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Zero Wait Time

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ChatGPT Integration

Limited

Unlimited

Unlimited

Use SpyFu in ChatGPT

3 chats

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Stream Domain Level Ranking Data

3 chats

[IMG: check]

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Stream URL Level Ranking Data

3 chats

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Paid Keyword and Ad Copy

3 chats

[IMG: check]

[IMG: check]

AI Brand Monitoring

Limited

Unlimited

Unlimited

ChatGPT Brands

-

-

-

Keyword Rank Tracking

5k

15k

50k

Automated Reports

10

100

Unlimited

Exports For All Search Results

10k

Unlimited

Unlimited

Export Advanced Sales Leads

250

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1000

Filter Sales Leads

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Add Your Own Keywords

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Track Ad Placement & SEO Rankings

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White Labeled Reporting

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API Access

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Included API Credits

View API pricing →

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$40

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Included Users

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5

Cost per Additional

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[H1] SpyFu is Risk Free

[H2] 30-Day Money Back Guarantee

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9305 chars
SUB-PAGE (https://spyfu.com/blog/) The Official SpyFu Blog
[H2] Subscribe to our newsletter for more search marketing news & industry trends

[IMG: SEO Competitor Analysis: Guide to a Winning Strategy]

Uncover SEO competitor strategies, identify opportunities, and improve your rankings. Learn keyword analysis, on-page SEO, content gaps, backlinks, and more.

[IMG: Internal vs External Links: A Comprehensive Guide for SEO Success]

Links are still a key part of showing topical authority and giving customers helpful info. Understand the nuances of internal and external links to supercharge your SEO efforts.

[IMG: Increase Your Page Rankings: 4 Things to Change to Rank for More Keywords]

According to business leader and best-selling author Farshad Asl, “Knowledge is learning something new every day. Wisdom is letting go of some bad habits every day.” When it comes to ranking for keywords,

[IMG: Ahrefs vs SpyFu: An Unbiased SEO Tool Comparison]

A comprehensive comparison of Ahrefs and SpyFu: : Which SEO tool actually fits how you work and what you want to find?

[IMG: Run a Content Gap Analysis to Create Content People Crave]

Content gaps are exactly that—gaps in content where desired information doesn’t exist (or isn't easily found). For users, these gaps are annoying. But for content creators, they represent a

[IMG: An SEO Keyword Tool to Spy On Your Competitor]

When you search a competitor's SEO Keywords, you can use that information to improve your own rankings. The best SEO keyword tool will reveal a website's organic keywords that

[IMG: A 9-Point Local SEO Audit]

Sometimes, SEO isn’t just about bringing the most qualified visitors from search engines. It's also about making your business easy to find for local customers. Whether you’re a brick-and-mortar

[IMG: A 14-Step SEO Audit Checklist to Boost Your Rankings]

Follow this 14-step SEO Audit checklist to find SEO errors and boost your Google rankings.
Google’s algorithm now has over 200 ranking factors, and it all works under an umbrella of meeting

[IMG: 8 of the Best Online Sitemap Generator Tools and Tips]

The first step to building your own website is to build a sitemap for it. In this post, we’ll take a look at what sitemaps are, why you need them, and the

[IMG: Make the Most of a Link Sharing Offer]

Since link prospecting is a normal part of content marketing, you might get a cold email from someone you've never met, asking for a link. And that link might be for

[IMG: The 9 Best SEO Audit Tools to Keep Your Page Fresh]

SEO audits are essential for maintaining your website's health and ensuring high search rankings. But with so many tools on the market, how do you choose the right one for your

[IMG: The 14 Best Competitor Analysis Tools]

We've compiled a list of powerful competitor analysis tools. Competitive analysis takes repetitive searches and deep dives, so the right tools help you take action where it counts.

[IMG: What AI Max Means for Google Ads Visibility, Queries, and Landing Pages]

Google has been steadily automating Search campaigns for years, and the September 2026 AI Max migration may be the biggest shift yet. The biggest question isn’t whether automation can improve performance. It’

[IMG: What]

When organic traffic drops, AI Overviews get blamed first. It's an easy target. But the full picture is messier, and if you only fix half the problem, you'll keep chasing your tail.

[IMG: Check any Website]

You can check a website's backlinks to learn which websites could potentially link to your site too. SpyFu lets you see which specific pages are pointing to your competitors to help

[IMG: Turn SpyFu]

For years, websites have been spending billions of dollars every month on Google Ads. All of those ads create patterns--which are far more helpful when they are built from strong, consistent examples.
We’

Let's put our PPC data up against Semrush – a comparison most users can benchmark pretty well.
I wanted to see what our newly expanded PPC dataset actually looks like in the

[IMG: More PPC Data: A Competitive Edge from a Bigger, Clearer View]

We just rolled out a massive PPC data expansion across SpyFu. And this isn’t a tweak or a tune-up—it’s the biggest upgrade to our PPC data in years.
Starting at

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To me, ChatGPT is like
6134 chars
SUB-PAGE · THIN (https://spyfu.com/rank-tracking/) SpyFu – Competitor Keyword Research Tools for Google Ads PPC & SEO

                            
0 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
9Review mentions (all pages)
1External proof links (all pages)
PageReviewsProof links
/ (home) 8 1
/mainpurchase/ 0 0
/blog/ 1 0
/rank-tracking/ 0 0
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage — no schema detected (entity gap)
/mainpurchase/ — no schema detected (entity gap)
/blog/
{
    "@context": "https://schema.org",
    "@type": "WebSite",
    "publisher": {
        "@type": "Organization",
        "name": "The Official SpyFu Blog",
        "url": "https://www.spyfu.com/blog/",
        "logo": {
            "@type": "ImageObject",
            "url": "https://www.spyfu.com/blog/content/images/2021/12/large-sf-logo.png"
        }
    },
    "url": "https://www.spyfu.com/blog/",
    "mainEntityOfPage": "https://www.spyfu.com/blog/",
    "description": "SEO and PPC Insights from the Industry Leading Search Engine Marketing Tool"
}
/rank-tracking/ — no schema detected (entity gap)

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Marketing, SEO & Advertising Agencies
45.2 Avg BS

Based on 1830 businesses audited.

BS Detector

Marketing, SEO & Advertising Agencies BS: SpyFu (spyfu.com)

https://spyfu.com 📍 Industry: Marketing, SEO & Advertising Agencies
22 BS / 100

SpyFu is a substance-heavy data platform with a refreshingly low BS profile for the marketing sector. It trades generic ‘growth’ promises for specific database magnitudes and historical depth. The minor fluff detected is confined to standard SaaS ‘AI’ buzzwords and a few unsubstantiated speed-of-result claims.

Info Density Power-words vs. Substance ratio.
7
23% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
0
0% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
5
25% BS
Commodity Fingerprint Detection of industry clichés/templates.
2
13% BS
Identity & Authority Expert verifiability & Schema depth.
8
53% BS

Implement Organization and SoftwareApplication schema on the homepage to bridge the technical identity gap. Provide a dedicated landing page or pop-up evidence for the ‘Proven results in 6 days’ claim to move it from fluff to substance. Add meta descriptions to the homepage and fix the empty content state on the rank-tracking sub-page. Hyperlink testimonials to third-party verification profiles like G2 or LinkedIn to eliminate trust theatre flags.

The website perfectly aligns with the SEO and PPC research tool industry. While the provided pattern dictionary targets ‘Agencies,’ SpyFu positions itself as the primary data engine for such agencies, utilizing specific technical jargon like ‘SERP updates,’ ‘clickstream data,’ and ‘PPC negative match recommendations.’

“The score of 22 is driven primarily by the 'Identity and Authority' pillar (8/15) due to missing schema and technical gaps on sub-pages. 'Trust and Proof' (5/20) added points for bold claims like the 6-day result window without immediate case study links. The site scored near-zero on 'Semantic Coherence,' reflecting its strong alignment between marketing promises and product reality.”

Verified Analysis Date: June 19, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result