Training Example: Whitespark – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Whitespark provides powerful software and expert services to help businesses and agencies drive more leads through local search.
Founded in 2005 in Edmonton, Alberta, Canada, we initially offered web design and SEO services to local businesses. While we still work closely with many clients locally, we have successfully grown over the past 20 years to support over 100,000 enterprises, agencies, and small businesses globally with our cutting-edge software and services.

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WHITESPARK

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DARREN SHAW

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Never miss a beat
Join our list and get our best local SEO research and advice in your inbox.

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Local SEO software

Local Platform

↳ GBP Website Builder

Local Ranking Grids

Local Rank Tracker

Local Citation Finder

Reputation Builder

BrightLocal alternative

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Listings & SEO services

SEO Services

Listings Service

GBP Reinstatement Service

Citation building

Yext Replacement Service

Data Aggregator Service

Enterprise Services

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Free tools & resources

Review Checker

Google Review Link Generator

Free Local Ranking Checker

Whitespark blog

Top local citation sources

Acceptable NAP variations

Hidden address citation sites

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Company

About us
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Contact us

support@whitespark.ca

1 (855) 406-6050

Help center

© 2026 Whitespark Inc.
|
Made with ❤️ in Canada
|
Terms | Privacy policy

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FAQs
Don't see your question here? Find more answers in our help center or connect with our support team!

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How is Whitespark's approach different from automated services?

Clients come to us for the following benefits over automated services:One-time fee rather than recurringOwn your listings instead of renting themComplete and proper listing cleanupFocused on the most important sitesIndustry and city specific sites covered

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Does Whitespark still offer its "Citation Building" service?

Yep!We’ve just given it a new name, and made it easier to get exactly what you need by combining it with our Audit & Cleanup service (while allowing you to pick and choose which components of our services you need).If you only want to build new listings, choose our "Custom" package, choose your desired number of general and region/industry listings.

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What countries are covered by the Listings Service?

We offer custom listing building to almost all countries, however, our "Cleanup + Building" packages are only available in some countries.Citation + building package availability:United StatesCanadaUnited KingdomAustraliaNew ZealandSouth AfricaIrelandGermanyBrazilNetherlandsSpainFranceItalySingaporeAustriaTo see a full list of countries covered by our various service levels, click here.

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What sites will this service cover for me?

Site coverage is determined by which package you choose. To see the list of sites covered by each package, select it from the Packages & pricing section above.

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Do you guarantee "live" listings?

We do not guarantee live listings. When you sign up for our citation building service, your payment covers the manual labour that goes into the submission work. We have no control over what happens after we submit a listing. Listings on some sites will go live immediately, others might take a few days, and others might take a few months. Some of the smaller city-specifc and industry-specific sites are managed by a single person who reviews and approves submissions. They can take a long time to work through the submissions. We've seen listings go live over a year after we submitted.
Typically, about 30% of our submissions will be live when we send you your report, and they will continue to trickle in over the next few months.

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What happens when I need to update a location?

You probably don’t need to do this very often, which is one of the biggest drawbacks of services with a recurring pricing model. But when you do, we make it easy to get listings updated — be it a new phone number, change of address, or an update to your operating hours. Just let us know which location needs updating, give us the applicable information, and we’ll get your listings updated within 2 weeks. There is a one time fee of $2 per listing to perform these updates. Most businesses don’t change this info very often, if ever, so with Whitespark, you only pay for updates when you need them.
To place a listing update order, please contact our support team.

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Can this service be white-labelled?

Absolutely. All our reports are delivered unbranded, and we can work through an email account on your agency’s domain. Just select the “white-label” option when you place your order.

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How do I know if I need a full "cleanup"?

This service is ideal for businesses looking to clean up inconsistent and/or listings. There are a variety of reasons why a business may have inconsistent/duplicate listings. If you have changed your business name, address, and/or phone number (NAP), there is a very good chance that you are in need of this service.Having a consistent NAP across your listings is important when it comes to your local search rankings. If you change one of these elements and don’t update all your listings, new listings will automatically generate with the new business details which will coexist with the old ones. This can ultimately impact your local search rankings, as well as your customers' experience and impression of your business.If you can’t remember if all your listings were updated after your last location, name or phone number change, just take a few moments to run a search on your business. If your business has inaccurate listings floating around, they will show up in the search results. Also, pay attention to the feedback you get from customers. If clients continually tell your staff that they called several phone numbers before reaching you, or if they were directed by online maps to your old location address only to learn that the business had moved, there is a good chance that you are in need of a cleanup.

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How long will my project take?

When you place an order, you will be prompted to provide us with your business information in your Listings Service dashboard. Your project officially gets added to our work queue when we receive your completed intake data.We expect to have the project “completed” within 4-6 weeks (or less) from that date. Please note that your project will spend the first few weeks working its way up our queue, so during this time no work will be done on the project.

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Are the fees charged by data aggregators included in the cost?

Yes. The only site included in our service that requires payment is Localeze, when a new account is created for a business. This initial sign up fee is included in the cost of our service.The Localeze subscription expires after one year but if requested, our team can assist with re-claiming the listing so it is permanently controlled by the business owner. If you do not wish to re-claim after one year, the listing will remain as-is, but you will not be able to submit any future edits without claiming.

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What happens with listings that require phone verification?

Some of your listings may require phone or document verification. Once we reach that point in your order, we will contact you, and provide you with detailed instructions on how to complete the required verifications so that you’re able to complete them. Should you need any help in completing these, please contact our support team, and we be happy to help!

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Plans & pricing
Sign up for a free 14 day trial, and start collecting your ranking data within minutes.
All prices in USD

Weekly tracking

Daily tracking

Yearly billing

Monthly billing

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SMALL BUSINESS

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$14
Per month, billed annually
Save $36
100 Location keywords*

Unlimited domains

Unlimited locations

Start trial

Best for: small businesses that want to track their online visibility for their top keywords, to verify if they're showing up in local results, and to identify new opportunities.

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SPECIALIST  ?

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$30
Per month, billed annually
Save $60
250 Location keywords*

Unlimited domains

Unlimited locations

Start trial

Best for: consultants who want to stay on top of critical keyword rankings and identify new opportunities for their clients or their own business.

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AGENCY

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$60
Per month, billed annually
Save $120
1,000 Location keywords*

Unlimited domains

Unlimited locations

Start trial

Best for: agencies who want to automate their reports, monitor trends over time, and track rankings at the multi-location level.

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ENTERPRISE

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$117
Per month, billed annually
Save $276
2,500 Location keywords*

Unlimited domains

Unlimited locations

Start trial

Best for: agencies with many clients or enterprise businesses with multiple locations who want to scale their ranking reports, monitor trends over time, and track rankings at the multi-location level.

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SMALL BUSINESS

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$17
Per month
100 Location keywords*

Unlimited domains

Unlimited locations

Start trial

Best for: small businesses that want to track their online visibility for their top keywords, to verify if they're showing up in local results, and to identify new opportunities.

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SPECIALIST  ?

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$35
Per month
250 Location keywords*

Unlimited domains

Unlimited locations

Start trial

Best for: consultants who want to stay on top of critical keyword rankings and identify new opportunities for their clients or their own business.

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AGENCY

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$70
Per month
1,000 Location keywords*

Unlimited domains

Unlimited locations

Start trial

Best for: agencies who want to automate their reports, monitor trends over time, and track rankings at the multi-location level.

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ENTERPRISE

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$140
Per month
2,500 Location keywords*

Unlimited domains

Unlimited locations

Start trial

Best for: agencies with many clients or enterprise businesses with multiple locations who want to scale their ranking reports, monitor trends over time, and track rankings at the multi-location level.

Yearly billing

Monthly billing

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SMALL BUSINESS

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$20
Per month, billed annually
Save $60
100 Location keywords*

Unlimited domains

Unlimited locations

Start trial

Best for: small businesses that want to track their online visibility for their top keywords, to verify if they're showing up in local results, and to identify new opportunities.

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SPECIALIST  ?

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$42
Per month, billed annually
Save $96
250 Location keywords*

Unlimited domains

Unlimited locations

Start trial

Best for: consultants who want to stay on top of critical keyword rankings and identify new opportunities for their clients or their own business.

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AGENCY

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$85
Per month, billed annually
Save $180
1,000 Location keywords*

Unlimited domains

Unlimited locations

Start trial

Best for: agencies who want to automate their reports, monitor trends over time, and track rankings at the multi-location level.

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ENTERPRISE

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$167
Per month, billed annually
Save $396
2,500 Location keywords*

Unlimited domains

Unlimited locations

Start trial

Best for: agencies with many clients or enterprise businesses with multiple locations who want to scale their ranking reports, monitor trends over time, and track rankings at the multi-location level.

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SMALL BUSINESS

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$25
Per month
100 Location keywords*

Unlimited domains

Unlimited locations

Start trial

Best for: small businesses that want to track their online visibility for their top keywords, to verify if they're showing up in local results, and to identify new opportunities.

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SPECIALIST  ?

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$50
Per month
250 Location keywords*

Unlimited domains

Unlimited locations

Start trial

Best for: consultants who want to stay on top of critical keyword rankings and identify new opportunities for their clients or their own business.

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AGENCY

[H1]
$100
Per month
1,000 Location keywords*

Unlimited domains

Unlimited locations

Start trial

Best for: agencies who want to automate their reports, monitor trends over time, and track rankings at the multi-location level.

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ENTERPRISE

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$200
Per month
2,500 Location keywords*

Unlimited domains

Unlimited locations

Start trial

Best for: agencies with many clients or enterprise businesses with multiple locations who want to scale their ranking reports, monitor trends over time, and track rankings at the multi-location level.

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Where can I subscribe to your newsletter?

We often send out our newsletter with news and great offers. We will never disclose your data to third parties and you can unsubscribe from the newsletter at any time.

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Can I order a free copy of magazine to sample?

Unfortunately, we’re unable to offer free samples. As a retailer, we buy all magazines from their publishers at the regular trade price. However, you could contact the magazine’s publisher directly to ask if they can send you a free copy.

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Where on your website can I open a customer account?

You can create a new account at the end of the order process or on the following page. You can view all of your orders and subscriptions in your customer account. You can also change your addresses and your password.

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Do I need to create an account to make an order?

No, you don’t have to create an account. But there are a few advantages if you create an account.You never have to enter your billing and shipping address againFind all of your orders, subscriptions and addresses in your accountDownload invoices of your orders

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Do you also have a physical store?

No, we don’t have a physical store location at the moment. We accept only orders through our online shop and we’re shipping all orders with the Swiss Post Service. Please visit our shipping section for more details.From time to time you will find us at design fairs and popup markets in Switzerland. Subscribe to our newsletter and you’ll receive the latest news.

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*Location keywords are best explained with an example: XYZ Plumbing has 3 locations: Dallas, Houston, and San Antonio. They are checking 10 different keywords in each city. They’ll need 30 location keywords; 10 for each city.

Ranking visibility

30%

Ad spend

75%

Discovery searches

166%

“What I like most about the service that you provide is the individuality that comes with it and not being treated like just another number.Before, I was spending a couple thousand dollars a month and it was just money out the window. Then once I started working with you guys I found my ranking increased considerably.”

Paul McIntyre
Owner, Broadmead Orthopaedic Physiotherapy Clinic

BROADMEAD USES

SEO Services

Listings Service

Local Rank Tracker

Annual sales

$6.5M (34%)

Ad spend

$654K (27%)

“Working with Whitespark has had a huge impact on our sales. Our sales have increased and our ad spend has decreased, which has made us a more profitable company.”

Vince Gilkey
SVP of Marketing & Sales, Gilkey Window Company

GILKEY USES

SEO Services

Listings Service

Local Rank Tracker

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You might have some questions...
Don't see your question here? Find more answers in our help center or connect with our support team!
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What is “Local Platform”?

Local Platform is a web-based platform being developed by Whitespark that is designed to make local SEO and Google Business Profile management easier for everyone.
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What are Google updates, and why should I care about them?

Google regularly updates the information contained in Google Business Profiles based on user reports and other sources, usually without any warning or intervention from profile owners or managers.These updates can be helpful, like adding new categories that are relevant to your business — but they can also be frustrating, like making undesired or inaccurate changes to your business name, phone number, hours, etc. Oftentimes these updates can even harm your rankingsIt can be challenging to keep on top of all these updates, and the workflow for accepting/rejecting them within Google's interface is slow and tedious. These annoyances compound when you manage multiple Business Profiles.The Local Platform helps streamline the workflow, and keep you in the know about any changes being made to your Business Profiles, while also providing a better interface for managing your business info on Google.
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What happens when I reject an update from your tool?

When an update is showing in Local Platform for one of your locations, that means a change has already been made to your Google Business Profile, either by Google or by an owner/manager of the profile.When you reject an update, we push the existing value from Local Platform back to Google, thus overwriting the change Google made, saving you tons of time while also avoiding a potential ranking disaster.
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Does the tool differentiate updates made by Google from updates made by owners/managers of the profile?

Yes. Each update identifies its source, and you can filter by source to view only updates from one or the other. Pretty slick if we do say so ourselves.
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Is this tool suitable for me?

If you’re reading this, it almost certainly is!Users managing a single Google Business Profile will benefit from update notifications, a superior experience managing updates, and a better overall interface for managing business info.Users managing multiple Google Business Profiles, like multi-location companies and SEO agencies, will see the same benefits — and will save even more time and hassle for every additional GBP they add.

Whitespark provides powerful software and expert services to help businesses and agencies drive more leads through local search.
Founded in 2005 in Edmonton, Alberta, Canada, we initially offered web design and SEO services to local businesses. While we still work closely with many clients locally, we have successfully grown over the past 20 years to support over 100,000 enterprises, agencies, and small businesses globally with our cutting-edge software and services.

[H4]
WHITESPARK

[H4]
DARREN SHAW

[H4]
Never miss a beat
Join our list and get our best local SEO research and advice in your inbox.

[H6]
Local SEO software

Local Platform

↳ GBP Website Builder

Local Ranking Grids

Local Rank Tracker

Local Citation Finder

Reputation Builder

BrightLocal alternative

[H6]
Listings & SEO services

SEO Services

Listings Service

GBP Reinstatement Service

Citation building

Yext Replacement Service

Data Aggregator Service

Enterprise Services

[H6]
Free tools & resources

Review Checker

Google Review Link Generator

Free Local Ranking Checker

Whitespark blog

Top local citation sources

Acceptable NAP variations

Hidden address citation sites

[H6]
Company

About us
[H6]
Contact us

support@whitespark.ca

1 (855) 406-6050

Help center

© 2026 Whitespark Inc.
|
Made with ❤️ in Canada
|
Terms | Privacy policy